Podcasts about new media days

The Art of Tickling - How? [youtube=http://www.youtube.com/watch?v=TshnK4kJcPk] Right mouse click to save/download this audio Podcast as a MP3 file G'day! Welcome to Partakers and we are on day 2 of the series "The Art of Tickling" addressing the question of "How can traditional churches and those with older congregations use new media without excluding people?" Use the talents of people! I think that everybody has some measure of talent that can be used, including those who would ordinarily be dismissed from having any input into Christian worship and thinking, such as the elderly and those we earlier identified as being from the excluded group! We have to use people's talents, knowledge and wisdom, whatever it maybe, and whoever they maybe, and put them online using New Media! We combine those talents, knowledge and wisdom with the methods of New Media: Websites, Blogs, Mobile Applications, Social networks such as Facebook, Twitter, Video and Audio. We have to also ensure these people are safe! Don't disclose too much personal information about them! Also ensure they get some measure of feedback, because that will encourage them to do more! Things that can be put on with New Media are photography, poetry, bible talks, testimonies, hobbies, interests and short stories. We could make an impact using New Media! New Media Activity Days! Another idea is New Media Days at your church, or churches together! You could hold a regular event, say quarterly, at your church where people can come and contribute something using New Media. For want of a better name call it a New Media Activity Day or something like that.  It would be a good way to get the younger members of the church to interact with the slightly less young members of the church! Using New Media to build and encourage the churches helps build stronger communities.. Prayer is the key! Another idea of how to include people in this new media is to get them to pray for people you tickle and interact with online! Facebook and Twitter are rife with prayer requests from people! Take those prayer requests and sensitively get members of your church to pray! Get them interested! What a great way to include them! If possible, do ask however the person needing prayer if you can ask others though, as some people may not want you to! You don't need to give names or even initials - God knows their name! Get Beside People! Somebody could get beside them regularly and help them - building community! For example, they could record several podcasts or videos at one time and then distributed over a long period of time.  Or it could be once a month or whatever! Have regular monthly spots on your church blog so that on the 5th of each month, people know who will be on!  Here is a good example! In your Church, I reckon the ladies there have amazing recipes! Why not garner the recipes, put online - with photographic evidence and taste tests!  Another way we can include those who wouldn't necessarily want to be involved in New Media! For example, on the 5th of November Marjory shares a recipe she has used for years! This particular poem was recorded by George who can't get out much but has a fine strong voice still. Somebody has taken the time to be with these two people, has taken Marjory's recipe, had it recorded by George on a smart phone and put it online! How about that for a bit of tickling? Use People's skills! The elderly, in particular, have a lot of knowledge and wisdom which can be distributed.  The retired company chairman has invaluable advice she could give in regards to how the unemployed people in your church and community could do better to make them more employable.  Writing interview and application tips for example! No Technology? No Problem! Now here is a potential problem! For those without access to technology, there is the use of facilities in most libraries. Where I live, the libraries run courses for those wanting to know more about being online! Whatever the person's interest is, it can be put online! Or how about this! Passing on older technology for people to use! We all upgrade at some point, so why not give on the obsolete technology to those who maybe able to use it! And even help them to use it! Go! Get people to pray for those you interact with using New Media! Get those people to pray for YOU as you use and develop New Media. Get beside people and get them using New Media! Have regular New Media Activity Days! We can do it! Let's go tickle! Now, you may well be here representing a large church! Go for it - you have the numbers! What is stopping you? Or you may be here representing a small church. You can go tickling with New Media as well... Whatever church you represent, here is a bit of a radical idea. How about getting churches to work together in some way as a New Media expression within your local community? Use your blogs and other New Media to reach out into your local communities. Be willing to participate in New Media activities of your community. Large numbers of local communities are represented on Facebook. Instead of starting a new page for your church there, be willing contributors on the community page. Go! Let's go Tickle with New Media! Right mouse click or tap here to save/download this audio Podcast as a MP3 file

The Story of Transmedia Marketing Stories - Brian Cain takes us on a long journey from his early involvement with the poster boys of guerrilla internet marketing around Blair Witch and Art of the Heist through to his creative work with Campfire building multi platform marketing campaigns around major film and TV story brands. He begins by talking about the industry relationships particular how marketing departments can connect effectively with the story tellers and marrying hero's journeys to audience, defined as skimmers, dippers and divers. Brian talks us through some of the thinking behind campaigns such as True Blood and Terminator, how their multi platform transmedia approach respected the psychographic profiles of audience engrossed in the story worlds. He stresses the importance of using appropriate metrics to measure engagement vs traditional quantity based approaches, to really lock down KPIs, build strategic foundations and how to measure the multi platform story success. BRIAN CAIN (US) has been a leading experience designer and Creative Director in the world of immersive marketing for over a decade. In 1999, while working withHaxan Films (makers of Blair Witch,) Brian became the head content producer for the website Freakylinks.com, a highly trafficked year long extended experience for the Fox TV series of the same name. He later found success as a creative director for Campfire NYC working on the Cannes Lion award winning ARG Art of the Heist for Audi. He has since served as Creative Director on a wide variety of entertainment projects including two seasons of HBO’s True Blood, the feature film Terminator Salvation, Penguin Books’ Nightshade and video game titles Homefront for THQ and F.E.A.R. 2 for Warner Brothers. Other career highlights include creating a yearlong experiential virtual island for Pontiac in Second Life, and serving as a creative lead for extended experiences by Game of Thrones for HBO and Shark Week for Discovery. Brian has spoken about his transmedia experiences at venues such as SXSW, NAPTE, New Media Days in Copenhagen and various university lecture halls. He currently works as Executive Creative Director for GMD Studios with teams in New York and Orlando.

Aviserne skal satse benhårdt på tablets, hvis de vil vinde det nye mediespil, for ”Ipad ændrer medierne for altid,” lyder det fra medieguru Mario Garcia, som er ugens gæst i MediaCast. Print, web, mobil og tablet. De fire platforme udgør en mediekvartet, og hvis man som avis – eller mediehus – vil være en vinder i det nye mediespil, kræver det en satsning på alle fire platforme. Men i Danmark går det trægt med at satse målrettet på indhold til tablets, og det kan vise sig at være en forfejlet strategi. Sådan lyder meldingen fra ugens gæst i MediaCast, medierådgiveren Mario Garcia, der for nylig talte om tablets på mini-konference New Media Days i København. Garcia har været en del af mediebranchen i 40 år og har rådgivet over 560 aviser, magasiner og også mediehuse om strategisk udvikling. Mario Garcia er direktør for Garcia Media, og hans kunder tæller blandt andre The Wall Street Journal, Washington Post, Die Zeit – og tilbage i 1990’erne også Jyllands-Posten og Aarhus Stiftstidende. Da Apple sendte den første Ipad på markedet, var det startskuddet til en ny medierevolution. Siden da har brugerne taget tablets til sig i stor stil og er blevet en platform for nye brugere som for eksempel seniorer og små børn.  Og der er penge at hente i tablets, både fordi brugerne har vist sig at være villige til at betale for indhold til tablets, og fordi tablets giver helt nye muligheder for annoncører. Mario Garcia ser den næste revolution i reklamer til tablets. Tablets tilbyder annoncører helt nye måder at komme i kontakt med læserne på, som når modehuset Ralph Lauren eksempelvis er sponsor for en tablet-udgave af New York Times i forbindelse med modeugen i New York. Mario Garcia fortæller om de nye annoncemuligheder i dagens MediaCast. Her giver han også sit bud på, hvorfor danske mediehuse sakker bag efter nabolandenes medier i jagten efter kreative løsninger til tablets. Få også de største overskrifter i mediebranchen, leveret af MediaWatch. Du kan følge medieudviklingen på MediaWatch.dk. Få gratis nyhedsbrevet fra MediaWatch hver anden uge - også med info om MediaCast - eller tegn abonnement for at få nyheder i din indbakke hver dag. MediaCast er produceret af Mehlsen Media for MediaWatch og podcastet med hjælp fra PodConsult. Har du ideer eller feedback til MediaCast, så skriv meget gerne til Camilla: mail@mehlsenmedia.dk

Wired. The Daily Show. Buzz Out Loud. Det er alle eksempler på medieformater, der formår at levere den dér personlige og unikke forskel, der får dem til at adskille sig fra mængden. Og hvis man skal overleve i den digitale æra, kræver det personlighed, autenticitet og brugerinddragelse. Sådan lyder det fra den amerikanske tech-journalist Molly Wood, der i flere år har gjort det til en dyd at være i dialog med sine lyttere og seere i den daglige podcast Buzz Out Loud og i det ugentlige web-tv-program Buzz Report på CNET.  Buzz Out Loud er den måske mest lyttede tech-podcast i verden med flere millioner daglige lyttere. Molly Wood var hovedtaler på New Media Days på Danmarks Radio d. 12. september, og hun er ugens gæst i MediaCast. Her fortæller hun om, hvordan man som medievirksomhed eller medieperson kommer helt tæt på sit publikum, og hvad personlig branding betyder i den digitale æra. Molly Woods analyse er, at der er intet at tabe ved at inddrage sine brugere, uanset om man er en avis, et tv-program, en radio-kanal, en medievært eller en blogger. Man kan kun vinde, hvis man vel at mærke er autentisk, for autenticitet er møntfoden i nye medier.  Og så bliver man nødt til at bruge sin personlighed, sådan som for eksempel Jon Stewart gør i det uhyre populære The Daily Show. Molly Wood er for hendes voksende skare af fans “tech-dronningen”. Hun har formået at skabe et brand om sig selv, og hun har mange dedikerede fans verden over. Da Molly Wood besøgte København tidligere på ugen, skrev hun på Twitter, at man kunne møde hende på en café på Vesterbro. Her kom blandt andet den unge fyr Anders, som gennem fire år har været en daglig trofast lytter af den op mod time lange podcast Buzz Out Loud. På cafeen dukkede Gabriel, som havde kørt fra Odense med sin islandske kæreste udelukkende for at få et kort møde med Molly Wood. Få også de største overskrifter i mediebranchen, leveret af MediaWatch. Du kan følge medieudviklingen på MediaWatch.dk. Få gratis nyhedsbrevet fra MediaWatch hver anden uge - også med info om MediaCast - eller tegn abonnement for at få nyheder i din indbakke hver dag. MediaCast er produceret af Mehlsen Media for MediaWatch og podcastet med hjælp fra PodConsult. Har du ideer eller feedback til MediaCast, så skriv meget gerne til Camilla: mail@mehlsenmedia.dk

Apple introducerer Leoparden Ubuntu 7.10 frigivet! Apple sænker prisen på DRM-frit musik (fra 10 til 8 kr.) (tak til Amazon!) Endnu et rekordoverskud til Apple 3 i danmark kommer med skype telefon. Magnus har prøvet Ipod Touch! .... damn den er lækker! Strømlund har købt en iPhone Rettelse til DR harddisken ... nu kan iPhone 1.1 hackes! Starter den store nedtur for Youtube nu? - Store medier trækker deres medier væk fra Youtube .. (dailyshow) - Hvordan er ens kontrol / styring af oplevelsen med ens brugerne på Youtube? - Reklamer på Youtube. New Media Days... Jacob og Magnus var der. (New Media Old Media Ways) - Skønne modeller fra medieverdenen - Mere pop end undergrund - ALT handler i bund og grund om annoncer! Popfly http://preview.getbuzzword.com/ Rails vs. .net http://www.youtube.com/watch?v=z99EHyG2jQA Rails vs. java http://www.youtube.com/watch?v=PQbuyKUaKFo Den nye Leopard (podcast wise) http://www.podcastingnews.com/2007/10/25/apple-os-leopard-adds-podcasting-media-features/ NBC og Apple tvisten: http://cultofmac.com/?p=1417 et tilbagekik til dengang Apple IKKE havde succes. http://cultofmac.com/?p=1415#more-1415 Universiteternes brug af podcast halter http://www.dr.dk/Nyheder/Indland/2007/10/18/062524.htm Ugens Hot og Not Hot - ipod touch - iPhone - leoparden - selvfølgelig - at flere og flere medier, eksperter mv. anbefaler Apple OSX til forbrugerne, fremfor XP - Unotel befriede Magnus fra TDC. Telefonregning faldt fra 178 til 35 kr. TAK! Kan varmt anbefales! - MacBook Nano - Ny version af AppleTV - BarCamp . ægte undergrund http://www.facebook.com/event.php?eid=6679453893 - 9 - 16 - Lyttere som KRÆVER et nyt afsnit! NOT - Vista. fordi jeg hele tiden bliver "promptet" for lort (boco) - New Media Days - 8 - 18