Podcasts about cannes lion

PJ Pereira schools us on the best AI tools for CMOs and overcoming AI anxiety.   PJ Pereira is an industry legend whose success is fueled by creatively embracing eras of extreme innovation. Starting his career when the internet was in its infancy, he has conquered the digital age of marketing and is setting his sights on taming the AI giant in the room. His third agency, Silverside AI, has already solved creative problems for some of the biggest brands in the world using AI. Most of all, PJ is fiercely passionate about helping creatives facing AI anxiety head-on by retooling their skillsets for the next generation of advertising.   Must-hear moments for this episode include: How a CMO can avoid paralysis when integrating AI into their business, why the future of big ideas is actually small ideas, and why ad professionals need to embrace AI or risk losing relevance.   What you'll learn in this episode:  How agency and in-house creative teams can work together Why an underdog mindset wins more Cannes Lions The one time a Cannes Lion jury got it wrong How a CMO can implement AI into their operations ASAP Where the ad industry is headed in the next five years What AI for agencies looks like PJ's reaction to the Coca-Cola AI-generated campaign backlash Why the industry must embrace AI-driven creative to survive How industry professionals can overcome their AI anxiety PJ's incredible story of overcoming his first 6 months in America  Resources:   Learn more about Silverside AI on their website See Silverside's AI Coca-Cola campaign  Get a copy of PJ's latest novel, The Girl from Wudang, on Amazon Connect with PJ on LinkedIn  

What began as taking different life paths for both Laura Brown and Frank Starling has evolved into a shared mission: building inclusive spaces in the advertising industry. At just 21, Laura was made redundant with no savings, before she started temping as a receptionist at Cannes Lions. What seemed like a setback became a launchpad. Today, she is Cannes Lion's Head of Advancing Equitable Access and leads its See It Be It program — which builds inclusive spaces to help elevate women and nonbinary people's careers in advertising.  For Frank, entering the work force early with a passion for improving his community in East London forged a relentless drive to make workplaces more inclusive. Now as LION's Chief DEI Officer, he's using his platform to build belonging across the advertising and communication industries. Together, they unpack how See It Be It advances careers, focuses on retention just as much as recruitment, and how supporting regional communities play a vital role in sustaining inclusion efforts. The Cannes Lions festival will take place from June 16 through June 20, 2025. Founders International Network is the official media partner for Cannes Lions' See It Be It Program. This episode was produced by Hauwa Otori with help from Osheiza Otori. Music composed by Kevin Edwards. You can follow FIN on LinkedIn and BBP on Instagram.

Today Jon talks with Eugenia Zalis, CMO for one of the most iconic sweet brands in the world, Oreo. We talk about their "stay playful" positioning, incredible brand collaborations (with the likes of Coca-Cola and Post Malone) and some of the interesting innovations the brand has worked on.Timestamps00:00 - Intro00:46 - Eugenia's marketing journey01:33 - What can we learn from the Unilever approach to marketing?02:27 - How Dove turned into the brand it is today05:42 - How Eugenia started with Oreo06:33 - The “stay playful” positioning09:49 - The best way to eat an Oreo cookie11:08 - Managing a 110 year old brand12:14 - The Oreo playbook for marketing in different regions15:18 - Oreo's collab with Coca-Cola18:49 - Oreo's approach to innovation21:14 - System1 testing on Oreo innovations23:40 - Innovations from around the world25:23 - The surprising Coca-Cola collaboration25:52 - Oreo's SuperBowl ad in 202428:34 - Winning a Cannes Lion for a tweet30:34 - Why is humour not used more35:37 - Oreo x Post Malone collab38:07 - Creative process for collabs39:02 - How to lead a $4.5b organisation43:57 - Advice to aspiring CMOs

Walter May is a Los Angeles based Director and Executive Producer known for his directing work for brands such as Toyota, Starbucks, ESPN, Walmart, & Smirnoff. He has directed celebrity talent including Katy Perry, LeBron James, Kobe Bryant, Serena Williams, & Eminem. Walter's work has won awards, including at Cannes Lion, Webbies awards, and more. He also worked at one of the largest advertising agencies on the planet. Walter joins Painful Lessons to talk about lessons he's learned in life, working with Katy Perry and many other superstar athletes and musicians, and a really interesting discussion on the art industry. Thanks for watching! Let us know what you think in the comments below!

Ever wonder why some leaders seem to effortlessly build thriving teams while others struggle with constant turnover? In this episode, guest Candice Hahn, a veteran marketing agency executive with over 25 years of experience, shares her refreshing take on leadership in the fast-paced agency world. Candice opens up about why working for good people has been the guiding force in her career and reveals her unique approach to developing talent. She explains why there's "no such thing as a marketing emergency" and how this mindset shapes the way she leads. Whether you're managing a team or aspiring to move up the ladder, Candice's practical insights on everything from imposter syndrome to advocating for yourself will help you become a more effective and empathetic leader.About Candice:Candice Hahn has 25+ years of experience in professional services. Initially working in strategy consulting, then she pivoted to the digital world while living in San Francisco. She's worked and led strategy teams at global marketing agencies including Modem Media, Publicis Modem and iCrossing where she helped clients navigate and thrive in the digital world. Most recently, Candice spent nearly 9 years at R/GA, a global innovation agency, building a team and an office in Austin, TX. There she added new logos to the R/GA roster including Michaels, Whole Foods Market, Crocs and others, winning global awards including a Cannes Lion and Effie, and delivering profitable growth year over year during her entire tenure. After recording this episode she started a new role as VP of Consumer Electronics at OUTFORM. Highlights:Why leading a people-based business requires focusing on internal team health before client needsThe "three concentric circles" framework for career growth and why staying slightly uncomfortable is key to developmentWhy good leaders recognize they're in the people development business and create environments where others can succeedThe importance of transparency and over-communication in building trust with your teamHow to handle imposter syndrome, especially as a woman in leadershipThe shift from looking for "culture fit" to "culture add" when building teamsThe value of having clear, documented expectations for career advancementWhy advocating for yourself is crucial, even though it can feel uncomfortableThe power of reframing "failures" as character-building momentsLinks & Resources Mentioned:Follow Candice on LinkedIn: https://www.linkedin.com/in/candice-hahn-56a266/Get your FREE 5 Day Leadership Reset Challenge guide here: https://llpod.link/challengePodcast Website: www.loveandleadershippod.comInstagram: @loveleaderpodFollow us on LinkedIn!Kristen: https://www.linkedin.com/in/kristenbsharkey/ Mike: https://www.linkedin.com/in/michael-s-364970111/Learn more about Kristen's leadership coaching and facilitation services: http://www.emboldify.com

This week, we revisit our interview with Emily Jordan. Emily is a dynamic force in the world of marketing. She holds a remarkable track record across various sectors such as tech, sports/fitness, healthcare, retail and has led teams at global heavyweights like Nike and Google as well as nimble, high-growth startups like Tubi and Willow. Most recently, she was steering the ship as the VP of Marketing at Willow Innovations spearheading consumer awareness, brand strategy and performance marketing. She's an expert architect of brand campaigns, product launches, and digital initiatives and enjoys nothing more than masterfully constructing high-caliber marketing teams under a culture infused with innovation and collaboration. She has won a number of AdWeek and AdAge awards for her provocative brand campaigns and a Cannes Lion for her work on Google's first popup store and retail strategy.  Emily lives in Oakland California with her husband, Dan and daughter, Jovie. She credits much of her success to having a supportive partner, a helpful support system and her midwestern work ethic.

Tommy Means is a Founding Partner & Chief Creative Officer at Mekanism. In his nearly twenty years in the industry, he has created award-winning campaigns for brands including Molson/Coors, Nike, Apple, The North Face, Pepsi, Disney, and 20th Century Fox. Tommy won a Cannes Lion for creating one of the first cannabis commercials. We discussed all of this and more this week on the On Brand podcast. About Tommy Means Tommy Means is a Founding Partner & Chief Creative Officer at Mekanism, a creative advertising agency with offices in San Francisco, New York, and Seattle. Under his creative leadership, Mekanism has been named a Top 10 Most Effective Independent Agency in the US by the Effie Index, and Independent Agency of the Year by The Drum. In his nearly twenty years in the industry, he has created award-winning campaigns for brands including Molson/Coors, Nike, Apple, The North Face, Pepsi, Disney, and 20th Century Fox. Tommy won a Cannes Lion for creating one of the first cannabis commercials with Academy Award-winning director Spike Jonze. From the Show What brand has made Tommy smile recently? Tommy shared a smile from AirBNB. Connect with Tommy on LinkedIn or the Mekanism website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

X3M Ideas is the first West African agency to win a Cannes Lion. We talk about what it took to do that, how the new media of today will be the old media of tomorrow or the next 6 months and how meeting the consumer where they are will win your the intangible award of being their most loved brand in their hearts.

Learn why I asked Razorfish Chief Creative Officer, Anthony Yell, for a Vulcan mind meld. He's not your typical CCO. With a reverence -- and professional envy -- for drummers who keep things moving, he is a digital marketer who dances to a different beat: Anthony credits a passion for Legos (!), emblematic of analog games, as an antidote to screen time and keeping him balanced in his work at the digital-first shop. As a multi-Cannes Lion and Clio winner, it must be working. But his understanding and application of cutting-edge digital strategies and tech applied to creative and communication, like Meta's new Orion glasses and neural interfaces, has also made him a sought-after panelist at conferences from SXSW to AdobeMax. This S2 / Epi 30 of Insider Interviews is one of the most info and insights packed, ever. Anthony even shared the crib notes on the four waves of the future of tech from his recent session with Chris Duffey, called: "Future You; Future Proof -- a Creative Playbook for the Next Decade."  Part of that future-proofing for brands, per Anthony, and the key to thriving, is having a marriage of performance with brand purpose. It's the mantra of the new Razorfish. New, because, as Anthony explains, the agency has kept pace with change and evolved its own purpose -- but finding that what's old can be new again, too, resurrecting its original 1995 name brand. And now he ensures that "creativity isn't confined to a single department" but is the lifeblood that flows through every role and responsibility. "Brand purpose isn't just about feeling good. It's about creating meaningful connections with consumers that drive real business results."   Additional key points worth hearing from the Chief Creative Officer's mouth: While he adopts new tech as helpful tools at every turn, Anthony also explains how fostering a culture of collaborative creativity can lead to groundbreaking campaigns and strategies...and what the next generation of career-minded creatives will need to do to thrive. "Creativity isn't just about making things look pretty. It's about solving problems in innovative ways, and is something everyone in the organization can contribute to." Anthony embraces AI as a powerful ally in the creative process vs a threat, recommending a future where AI handles the mundane: "AI isn't replacing creativity; it's amplifying it." He predicts a future where faster connectivity and advanced AR/VR and every other "R" will revolutionize how brands connect with consumers, opening up new realms of creative possibility and forms of communication. This episode isn't just a peek into a creative playbook; it's also a career playbook for anyone looking to navigate that exciting intersection of technology, creativity, and brand purpose in digital marketing. Key Moments: 3:15 Analog Passions: Anthony's love for vintage drums and synthesizers 9:30 Agency Evolution: How Razorfish transformed to focus on brand purpose and performance 16:45 AI as a Creative Catalyst: Leveraging AI to enhance human creativity 17:46 Future You, Future Proof: Takeaways from Anthony's Adobe Max presentation 22:30 Purpose-Driven Success: blending purpose and performance 26:05: The significance of what “36 billion” means in marketing 28:15 Tech Horizons: How emerging technologies will shape future marketing strategies 34:20 Next-Gen Advice: Anthony's guidance for aspiring creatives in the digital age 35:06 Democratization of MarTech: Adobe Gen Studio for Performance Marketing 40:03 Good News...or Scary?: The Role of Digital Twins *PS: I promised an intro to drummer Jeff Hamilton if Anthony wants lessons in retirement (!), whom I talked about in this episode of my OTHER podcast, "It's Quite a Living" with his bandmate, John Clayton, the composer of THIS show's theme music!  Resources: Anthony Yell - LinkedIn Connect with Insider Interviews: Instagram: https://www.instagram.

Shabazz Larkin is a figurative artist, poet, sculptor, book-maker and an ambassador for mindfulness meditation.  Larkin, from Norfolk Virginia, works from his studio in Nashville, TN, creating figures, portraits, and monuments that celebrate Black culture. His overwhelming use of color and bold typography thinly veils his true intention to explore issues of justice, history, spirituality, and the power of Black joy. Larkin is the founder of The Museum of Presence, an institution without walls, taking the form of a newspaper and podcast led by a cohort of BIPoC artists, curators, and mindfulness professionals, working to spotlight the creative community of Nashville and the greater American South, with mindfulness and creativity at the heart. Shabazz has a long list of private collaborators, from his former 20-year career in the commercial creative industry from organizations like the Obama Foundation, Google, and Sony to moguls like Bill Gates, Maya Angelou, and a long list of other kings, presidents, and global brands. Shabazz has won every award in the business from the One Show Pencil to the Cannes Lion. In 2020 however, Shabazz left the commercial ad industry to follow a passion to make meditation and mindfulness teachings accessible to BIPoC communities. Shabazz now serves as the head of content for a Mindfulness app, called True Voice, designed from the ground up with Black and brown people in mind. (truevoiceapp.com) He is also the author of several books that grapple with food or mindfulness, his latest is “The Thing About Bees: A Love Letter to My Sons” a book about fear, love, and the fragility of our food system. He is the founder of Larkin Art & Company, an art gallery, and proprietor of artifacts, experiences, and books rooted in African American culture and identity. (www.larkinart.co) 

Golin London president Ondine Whittington and chief creative officer Alex Wood join PRWeek editor-in-chief Danny Rogers in the studio this week.Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.Following the success of Golin London's multi-Cannes Lion-winning ‘Misheard Version' campaign for Specsavers, our guests talk about the structure of the agency's creative function, how it has evolved, and how it works with teams around the world.Four months on, the Golin duo reflect on their experience of Cannes and what it means for them, and for comms more generally. Other issues, including changing client demands, the rise of AI, how the consumer and corporate teams work together, and Golin London's new DEI plan, are also discussed.The guests talk about the recent spate of 'trend jacking' around viral trends, and give their take on the recent controversial campaign showing mothers enjoying Burger King food just after giving birth.Whittington and Wood end by revealing their priorities for the agency in the year ahead, and offer predictions for Golin and the industry as a whole. Hosted on Acast. See acast.com/privacy for more information.

Marlies Gebetsberger is the SVP and Head of Philips Personal Health Western Europe. In this episode, we explore how their portfolio, based on the Philips innovative DNA, has a real impact on people's lives. We also reflect on Marlies' learnings during her career and the leadership she's developed: Compassionate Candor, a philosophy based on caring personally and challenging professionally, always with the ultimate success of people in mind.   Tune into this conversation to learn about: Marlies' career path from Marketing to General Management Learning how to be a leader while growing a career Radical Candor and combining care with performance A reflection on the evolution of the corporate world Philips' portfolio and how it's impacting millions daily How they won a Cannes Lion with an ambitious refurbishment program More: Follow us on Instagram: https://www.instagram.com/fmcgguys/  Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/ Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

In this episode, Antonia Wade, CMO of PwC, turns the tables and interviews our usual host, Jon Evans. From tax intern to marketing podcast host, we delve into Jon's journey through entrepreneurial endeavours at Britvic, through to being fired at Lucozade to finding a successful role in B2B at System1. We also discuss lessons Jon has learned from 150 podcast episodes with CMO's, agency creatives, founders and more.Timestamps00:00 - Intro00:43 - Jon's journey from tax to marketing10:18 - Deciding if you're more suited to corporate or entrepreneurial life12:35 - Why Jon got fired at Lucozade17:15 - Traits of a confident CMO18:35 - How do you go from tax to research?25:21 - Why Jon chose Richard Shotton as his first guest27:10 - Lesson's we can take from COVID times30:20 - What makes a great CMO36:49 - Do emotional ads really work?39:44 - Favourite campaign that didn't perform well with System141:19 - Is winning a Cannes Lion worth it or not?44:42 - How important is purpose in advertising?48:37 - Is AI the saviour of creativity?52:35 - What has Jon learned about leadership from Uncensored CMO guests?56:25 - Who would Jon love to have on the podcast?57:34 - Happy 50th Birthday Jon!

Doffen har lang fartstid i reklamebransjen, men karrieren startet ikke før han la skiene på hyllen. Etter en karriere med kulekjøring i verdenscupen vendte han snuten mot Westerdahls og Oslo. En reise som igjen førte han til den konkurransedrevne reklameverden i USA, i reklamehusene Crispin Porter + Bogusky og Leo Burnett. Er reklamelivet over dammen som vi så i MAD MEN? Og er mediebudsjettene så rause og endeløse, sammenlignet med Norge, som vi tenker at de er? Hva har det å si for kreativitet? Doffen byr på gode historier og refleksjoner om alt fra første gang han fikk føle hierarkiet på kroppen til hvordan det var å hente hjem en sølvløve i Cannes Lion, hvor han attpåtil klarte å fornærme Arctic Monkeys på Spotifys store strandparty.Produsert av Espen Vik Morild for Utetrend.no Hosted on Acast. See acast.com/privacy for more information.

Gyve Safavi and Mark Rushmore revolutionized the electric toothbrush market with SURI. Learn how they became a multimillion dollar brand within two years thanks to prelaunch prep.

Salutare! Astăzi am avut plăcerea să stau de vorbă cu Raul Mândru, un vechi amic și un român care face valuri în industria publicității din New York. Și credeți-mă, a fost o discuție care merită toată atenția voastră!Raul e genul acela de om care te face să te întrebi dacă nu cumva ai putea avea și tu mai mult curaj să explorezi o carieră în lumea largă. A plecat din România, a studiat design în Germania, și pe la 25 de ani deja câștiga premii Cannes Lion - adică Oscarurile publicității. Și asta era doar începutul!În 2009, fix în mijlocul crizei financiare, când toată lumea încerca să-și păstreze jobul, Raul și-a luat premiile în geantă și s-a mutat la New York, la sediul central Ogilvy. Așa, ca să fie treaba treabă! După ce a simțit că a ajuns într-o zonă de confort la Ogilvy, s-a mutat la o agenție digitală, 360i. De ce? Pentru că acolo se făcea "digital marketing cum trebuia". Și pentru că aveau dozator de bere la birou, evident.Ce mi se pare fascinant la Raul e că mereu e cu un pas înainte. Când toată lumea abia se obișnuia cu social media, el deja lucra la campanii de influencer marketing. Când alții încă se chinuiau să înțeleagă cum funcționează Instagram-ul, el făcea viral cu "Instagram Menu" - o idee atât de simplă și genială încât te întrebi de ce nu s-a gândit nimeni la asta mai devreme.Acum 10 ani, Raul și partenerul lui de business au început RXM Creative. Și nu oricum, ci lucrând pe proiecte de la Sunglass Hut și Ray-Ban în timp ce încă aveau joburi full-time. Talk about hustle! Dar ce mă fascinează cel mai mult e cum vede Raul viitorul publicității și al tehnologiei. Am vorbit despre AI și cum îl folosesc în agenție - nu pentru a înlocui creativitatea umană, ci pentru a o amplifica. Raul vede AI-ul ca pe un tool care te ajută să vinzi o idee mai bine sau să scalezi o echipă, nu ca pe ceva care va înlocui munca creativă.Am discutat și despre proiectul Neom din Arabia Saudită, unde Raul și echipa lui lucrează. E un proiect ambițios, care vrea să redefinească cum vor arăta orașele viitorului. Și să știți că primul proiect vizitabil, Sindala, se deschide chiar anul ăsta!Ce mi-a plăcut cel mai mult în discuția noastră e optimismul lui Raul. Într-o lume în care mulți sunt pesimiști despre viitor, el vede oportunități peste tot. Fie că vorbim de tehnologie, de publicitate sau de dezvoltare urbană, Raul are o perspectivă "can do" care e molipsitoare.Am vorbit și despre cum să rămâi relevant într-o lume care se schimbă atât de rapid. Sfatul lui Raul? Fii curios, ieși din zona ta de confort, călătorește, cunoaște oameni noi. E o lecție bună pentru noi toți, indiferent de domeniul în care lucrăm.Și, bineînțeles, am abordat și subiecte mai filozofice. Cum rămânem autentici într-o lume din ce în ce mai digitală? Cum ne asigurăm că nu rămânem blocați într-o bulă informațională? Sunt întrebări la care fiecare dintre noi trebuie să găsească răspunsuri.În final, ce am învățat de la Raul e că viitorul aparține celor care sunt suficient de curajoși să-l modeleze. Fie că vorbim de publicitate, de tehnologie sau de dezvoltare urbană, oamenii ca el sunt cei care vor defini cum va arăta lumea de mâine.Așa că, dragii mei, dacă vreți să înțelegeți mai bine încotro se îndreaptă industria publicității, cum se îmbină creativitatea cu tehnologia și cum putem rămâne relevanți într-o lume în continuă schimbare, dați play la acest episod. Sunt convins că veți rămâne la fel de fascinați ca mine de perspectivele lui Raul.Nu uitați să dați like și share dacă v-a plăcut episodul. Și dacă nu v-ați abonat încă la podcast, acum e momentul! Avem o mulțime de discuții interesante pregătite cu oameni care chiar au ceva de spus.Până data viitoare, rămâneți curioși și puneți întrebări! Și nu uitați să ieșiți din când în când din bula voastră - s-ar putea să descoperiți o lume fascinantă... dincolo. 00:00:00 Introducere și prezentarea invitatului Raul Mandru 00:02:10 Parcursul profesional: De la Germania la New York în publicitate 00:06:35 Câștigarea premiului Cannes Lion și oportunitatea de a lucra la Ogilvy New York 00:12:40 Fondarea RXM Creative: De la proiecte secundare la agenție de succes 00:18:55 Provocările deschiderii unei afaceri în SUA și adaptarea la piața din New York 00:24:30 Tranziția către munca de la distanță și impactul pandemiei asupra afacerii 00:28:30 Utilizarea inteligenței artificiale în publicitate și procesul creativ 00:34:40 Discuție despre viitorul AI și potențialul impact asupra industriei creative 00:39:40 Viața în New York vs. percepția din media: Realitate vs. Senzațional 00:45:15 Oportunitățile și provocările vieții în New York pentru creativi 00:51:30 Impactul social media și tehnologiei asupra atenției și comportamentului uman 00:58:15 Proiectul NEOM: Viziunea pentru orașul viitorului în Arabia Saudită 01:09:20 Detalii despre Sindala: Prima zonă vizitabilă din proiectul NEOM 01:15:45 Sustenabilitatea și tehnologia în proiectul NEOM 01:21:30 Discuție filozofică despre realitate, percepție și conștiință 01:28:15 Rolul creativității umane în era dominată de inteligența artificială 01:35:20 Paradoxul alegerii între confort și creștere personală 01:41:45 Importanța ieșirii din zona de confort și expunerii la diverse perspective 01:46:45 Perspective asupra locurilor ideale de trăit în următorii 10 ani 01:49:25 Concluzii și mulțumiri finale IGDLCC înseamnă Informații Gratis despre Lucruri care Costă! Totul ne costă dar mai ales timpul așa că am făcut această serie pentru a mă informa și educa alături de invitați din domeniile mele de interes. Te invit alături de mine în această călătorie. Mi-am propus să mă facă mai informat și mai adaptat la schimbările care vin. Sper să o facă și pentru tine.

Scotty O you all to the big Canne Lion creativity festival with clips from BTR Media podcast and CEO/Founder Detiney Wishon and Amazon Ads Jeffery Cohen. Also, the CMO of BOSE and editor of Digiday. Some bigtime Juicy nuggets, plus a bonus tour guide of the festival from one of the judges! Summer Jubelirer, Scott Ohsman and Hayley Brucker! Always Off Brand is Ecommerce Simplified, Learn & Laugh!    QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 28 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Here's what you need to know for today in the business of podcasting: This American Life returns to NPM for ads, Cannes Lion courts creators, and DTC advice for growth.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: This American Life returns to NPM for ads, Cannes Lion courts creators, and DTC advice for growth.Find links to every article mentioned and the full write-up here on Sounds Profitable.

If you know Quentin Tarantino's movies, it's probably not a huge surprise that he's a fan of Spaghetti Westerns. Tarantino's 2012 movie, Django Unchained, references Sergio Corbucci's 1966 Spaghetti Western Django. But the tribute doesn't stop there.There's a scene in Django Unchained where a man asks Django how he spells his name. Django says, “The D is silent.” The man responds, “I know.” That man is Franco Nero, the actor who plays Django in the original 1966 movie. The two Djangos, 46 years apart, sitting side by side. This is what's called intertextuality.It's referencing, quoting or alluding to other content. And it helps increase views and engagement with your content.That's one of the things we're talking about today with Max Bard, VP of Content at Pray.com. Together, we're taking lessons from Oscar-winning director Quentin Tarantino, like exploring outside of what is considered “brand safe,” incorporating intertextuality and getting nostalgic in your content.About our guest, Max BardMax Bard is an Executive Producer and the head of PRAY Studios, PRAY.COM's content production arm. As the head of PRAY Studios, Max has produced over 5,500 original podcast episodes, audio books, and daily devotionals. Max has worked with Superbowl Champions like Drew Brees, Emmy Award winners like Dr Phil, and Grammy Award winners like Lecrae to create world-class content for the Christian audience.Prior to PRAY.COM, Max was the President of VideoFort, Hollywood's largest supplier of aerial and nature stock footage to companies like Getty Images, Adobe, and Shutterstock. VideoFort content has been used in Academy Award winning films, Cannes Lion award winning commercials, and Emmy award winning TV shows.Max is from Los Angeles and graduated from the University of Southern California in 2014. After graduation Max pursued his dream of writing, directing, and editing film & video content in genres ranging from Drama to Advertising to Music Videos.What B2B Companies Can Learn From Quentin Tarantino:Explore outside of what is “brand safe”. Sure, you can play it safe and continue to make slow but steady growth. But the big growth happens when you take risks. Max says, “If you want to hit the home runs, you have to take the big risks. And if you don't, then you can take the easy route and you'll probably keep that steady baseline. But if you want to get that massive spike, I think you got to try something every once in a while. Take that big risk.”Incorporate intertextuality. That is, use references to other popular content. You'll get more eyes on your content because you're piggybacking on what is already in the public consciousness. Max says, “Some people say that Quentin Tarantino copies other films.. But he is inspired by films of the past and TV shows and music and culture. Brands could do that too, and it's like an Easter egg. It's really cool if you can incorporate that into your campaigns. It could be massive, especially when it comes to memorability.”Get nostalgic. Pull from fondly remembered content. Tugging on those heartstrings, or the content people see with rose-colored glasses, creates that positive association with your brand. Max says, “You can see this a lot in Tarantino's films.  I think a prime example is in Pulp Fiction when they enter Jack Rabbit Slims and they're walking around the restaurant and you see Marilyn Monroe in there and you see James Dean. The waitresses and the waiters are all people from the fifties.”Quotes*”He has this distinctive style that stands out. If you're going to a [Quentin] Tarantino film, you don't have to go in saying, ‘Hey, we're going to watch this Quentin Tarantino film.' The moment that it starts, you're going to tell just from the visuals, from the cuts, from the camera work, that it is his. He has that immediate brand identity. That's a big part of your marketing, is having that memorable piece within your brand. This highlights the importance of developing a unique brand voice that can really help you stick out amongst this crowd of hundreds of other brands,”*”When you see these things that bring back positive memories, I think if you can do that with your branding, then whatever it is you're doing, whether it be a campaign or or a commercial spot, a Facebook ad, people will remember it better. And if they remember it better, ideally they'll purchase your product or want to work with you, or they'll have that positive brand association with you.”Time Stamps[0:55] Meet Max Bard, VP of Content at Pray.com[1:56] Discussing Quentin Tarantino's Films and Influence[6:21] Max's Role at Pray.com[16:30] About Quentin Tarantino's Unique Film Style[23:24] Marketing Takeaways from Tarantino[28:54] The Power of Over-the-Top Branding[30:27] Intertextuality: Borrowing from the Best[38:31] Nostalgia: Emotional Connection in Marketing[45:19] Familiar Voices: Leveraging Celebrity Power[50:34] Max's Advice for other Marketing ProfessionalsLinksConnect with Max on LinkedInLearn more about Pray.comAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

New Interview Of Elon Musk on the Cannes Lion.

Atif is the author of Decision Sprint The New Way to Innovate into the Unknown and Move from Strategy to Action, Atif Rafiq has blazed trails in Silicon Valley and the Fortune 500 for over 25 years. After rising through digital native companies like Amazon, Yahoo!, and AOL, Atif held C-suite roles at McDonald's, Volvo, and MGM Resorts. He oversaw thousands of employees as a global P&L, transformation, and innovation leader. Rafiq was the first Chief Digital Officer in the history of the Fortune 500, a pioneering role he held at McDonalds, and he rose to the president level in the Fortune 300. He currently sits on the Boards of Flutter / Fanduel ($25bn public company); Clearcover (a fintech provider, ranked on the Fast 500); and KINS Capital ($300mm SPAC). Previously, he's served on the client council for Snapchat (SNAP), as advisor to Slack (acquired by Salesforce for $20bn) and national board member of Defy Ventures (non-profit serving the formerly incarcerated). While leading business units, teams, and growth for companies, Atif has built a large following as one of today's top management thinkers. Over half a million people follow his ideas about management and leadership on LinkedIn, where he is a Top Voice, and his newsletter Rewire has over 100,000 subscribers. He's advised and invested in over 30 startups including Headspace, SpaceX, 23&me, Callisto Media, Bullet Proof Nutrition, CONBODY, Byte Mobile and Salad & Go. He is an active speaker at conferences including MIT Artificial Intelligence Summit, Fortune Reinvent, Cannes Lion, SXSW, CES, Google I/O, Twitter Flight, Web Summit, and more. His work has been profiled in the Wall Street Journal, Fortune, Mashable, Forbes, CNET, Tech Crunch, and Fast Company. Atif is passionate about helping companies push boldly into the future. He accomplishes this through Ritual, a software app revolutionizing how teams innovate and problem-solve, and through his work as keynote speaker, Board member, and CEO advisor.

Atif is the author of Decision Sprint The New Way to Innovate into the Unknown and Move from Strategy to Action, Atif Rafiq has blazed trails in Silicon Valley and the Fortune 500 for over 25 years. After rising through digital native companies like Amazon, Yahoo!, and AOL, Atif held C-suite roles at McDonald's, Volvo, and MGM Resorts. He oversaw thousands of employees as a global P&L, transformation, and innovation leader. Rafiq was the first Chief Digital Officer in the history of the Fortune 500, a pioneering role he held at McDonalds, and he rose to the president level in the Fortune 300. He currently sits on the Boards of Flutter / Fanduel ($25bn public company); Clearcover (a fintech provider, ranked on the Fast 500); and KINS Capital ($300mm SPAC). Previously, he's served on the client council for Snapchat (SNAP), as advisor to Slack (acquired by Salesforce for $20bn) and national board member of Defy Ventures (non-profit serving the formerly incarcerated). While leading business units, teams, and growth for companies, Atif has built a large following as one of today's top management thinkers. Over half a million people follow his ideas about management and leadership on LinkedIn, where he is a Top Voice, and his newsletter Rewire has over 100,000 subscribers. He's advised and invested in over 30 startups including Headspace, SpaceX, 23&me, Callisto Media, Bullet Proof Nutrition, CONBODY, Byte Mobile and Salad & Go. He is an active speaker at conferences including MIT Artificial Intelligence Summit, Fortune Reinvent, Cannes Lion, SXSW, CES, Google I/O, Twitter Flight, Web Summit, and more. His work has been profiled in the Wall Street Journal, Fortune, Mashable, Forbes, CNET, Tech Crunch, and Fast Company. Atif is passionate about helping companies push boldly into the future. He accomplishes this through Ritual, a software app revolutionizing how teams innovate and problem-solve, and through his work as keynote speaker, Board member, and CEO advisor.

Adam Vazquez and Joe Lynch discuss growing a brand and a business. Adam is the CEO of Heard Media, a marketing firm that specializes in creating audio and video content that educates, entertains, and engages target markets. About Adam Vazquez Adam Vazquez is an experienced marketing leader who serves as the CEO of Heard Media. Adam has built memorable growth stories for numerous companies throughout the supply chain, healthcare, and technology industries, and is a leading mind for growth and marketing in the B2B space. Applying the strategies and methodologies he learned while serving Fortune 1000 brands as a strategist, Adam brings both creative and practical strategies that move the needle for the mid-market companies he serves. Adam is also an entrepreneur. After leaving VaynerMedia, he co-founded Heard Media and has built the company to what it is today using many of the same strategies and techniques he employs for his clients. He is a trusted consultant to mid-market CEOs and an entertaining public speaker on the topics of brand, b2b growth, creative campaigns, and content marketing. Adam's work has won several awards from the American Advertising Federation as well as being a finalist for a Cannes Lion. Notable credits include: Writer of "The Stain", Executive Producer of "The Future of Supply Chain", Executive Producer of "The Data Stack Show", Executive Producer of "Trending Thoughts with Torrey Smith", and Host and Executive Producer of "Content is for Closers". About Heard Media Heard Media is a company that exists to help businesses find and serve their customers through audio and video content. They believe that growing a business online is crucial for its future success. Their Custom Content Framework, which has generated millions of dollars in revenue for their clients, is now available to all businesses. Heard Media's Custom Content Growth Model consists of three phases: Clarify, Create, and Convert. In the Clarify phase, their team uses a combination of research, industry reports, and experience to help businesses determine the best platforms to promote their content campaigns. The Create phase focuses on bringing ideas to life through design, including show/series identity, logo development, web and landing page development, and more. Finally, in the Convert phase, Heard Media ensures that the content drives business results by maximizing exposure and implementing measurement systems. They also offer supply chain and logistics services specifically tailored to the trucking industry. Key Takeaways: Growing a Brand and a Business  Heard Media specializes in creating audio and video content that educates, entertains, and engages target markets. Their Custom Content Framework has generated millions of dollars in revenue for clients and is now available to new customers. They offer a Custom Content Growth Model that includes strategies such as brand and content strategy, audience research, competitive analysis, and digital content roadmap. Heard Media believes in the importance of preparation and uses a mix of first and third-party research, industry reports, and decades of experience to help clients decide the best place to promote their content campaigns. They bring ideas to life through design, whether it's visual or audio, and offer services such as show/series identity, logo development, web and landing page development, and visual asset development. Results are a priority for Heard Media, and they ensure that content drives business over the long-term by providing platform selection, paid ads management, email marketing campaign development, and analytics services. They also serve the trucking industry by offering brand and content strategy, audience research, competitive analysis, and digital content roadmap services. Heard Media understands the importance of blending business and brand into a cohesive entity that resonates with the target audience. They believe in the power of creativity and its role in executing successful content campaigns. Heard Media takes pride in their ability to take the guesswork out of growth and help businesses thrive online. Learn More About Growing a Brand and a Business Adam on LinkedIn Adam's Letter on LinkedIn Adam's Newsletter Heard Media on LinkedIn Heard Website Adam's Podcast The Drum | US Ad Of The Day: Flock Freight Quantifies A ‘fuckload' For Blue's Clues' Steve Burns Episode Sponsor: Tomorrow.io The Biggest Risk Facing Truck Drivers with Dan Slagen Trucking & Road Solutions: Weather Intelligence for Logistics & Transportation Sponsor: Tusk Logistics Tusk Logistics is a national network of the best regional parcel carriers that puts Shippers first, with lower costs, reliable service, and proactive support. Tusk save Shippers 40% or more on small parcel shipping. Tusk's technology connects your parcel operation to a national network of vetted regional carriers, all with pre-negotiated rates and reliable, predictable service. Integrating to your existing software takes minutes, and Tusk has your back with proactive shipper support on each parcel, in real time. The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

On today's episode, we talked with Andy Pearson, VP of Creative for Liquid Death. We talk about everything from how Andy won a future Cannes Lion before knowing what it was, to what creativity looks like through the eyes of one of the most interesting brands in the world. No matter if you're a fan of Liquid Death, Andy, or marketing in general, there's something for everyone in this one. Have comments or questions? Send them here or directly on the website! Useful links Podcast: http://www.kubbco.com/podcast Instagram: http://www.instagram.com/teamkubbco TikTok: https://www.Tiktok.com/@kubbco Twitter: https://twitter.com/KubbAndCo LinkedIn: https://www.linkedin.com/company/kubbco Blogs: https://www.Kubbco.com/blog Audio podcast: https://bit.ly/3tn4Mgk  YouTube podcast: https://youtu.be/Dvb4ltGb1g0  Social Brief Newsletter (Social media news weekly): https://www.kubbco.com/newsletter 

Born and bred in Darwin Australia, even as a young child, Shana had big dreams of traveling the world. Her family - refugees who escaped from a war-torn country called East Timor in 1975 to Australia - taught her the meaning of resilience and fighting for what is right. At six years old, she saw Oprah Winfrey for the first time on TV, and she was in awe. From that day forward, she dreamed big. Emigrating to the US in 2003, Shana recognized the opportunity that it was to create a new life in a new country, and she made the most of it. Having won over 30 industry awards including the coveted Cannes Lion, Shana is lauded by her peers to be one of the best in the advertising industry having worked on Fortune 100 brands such as Virgin Group, AT&T, Activision, Wells Fargo, Nike and many more. Doctors describe her as the COO of her medical team. When her kidneys failed, Shana recognized that she would need to lift herself and her executive training kicked in. She interviewed, hired, and fired doctors until she had assembled a team of Doctors who shared her values and approached their work like she did - committed to excellence and knowing anything is possible. Since her transformative experience in 2020, Shana has emerged as a beacon of inspiration, founding and nurturing her own constellation of companies under the powerful banner of Shana Inked. Within this enterprise, Miracle Media stands as a testament to the uplifting force of storytelling, a dynamic publishing and production house that not only amplifies narratives of hope but also serves as a catalyst for profound change. The Collective, a media and marketing consultancy, channels Shana's core values of intention, integrity, and impact, providing a strategic platform for businesses and individuals to authentically connect with their audience. Yet, it is through Crisis Support that Shana's commitment to humanity truly shines. By extending a compassionate hand to those grappling with medical crises, she transforms fear into resilience and despair into faith. Shana's personal journey, shared generously with the world, becomes a source of solace, weaving a tapestry of shared experiences that transcends individual struggles. In her radiant authenticity, she not only brings hope to the ears that hear her but also illuminates the universal thread that binds us all—the shared vulnerability and fear of mortality. Shana's ongoing dedication to sharing her light with the world is a testament to the transformative power of compassion and the profound impact one person can have in uniting and uplifting humanity. To Contact & More: Website: https://shanapereira.com/ LinkedIn: https://www.linkedin.com/in/shanapereira?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app Instagram: https://www.instagram.com/shana_pereira?igsh=ODBjNDJkM2NicjBs Follow Us: Instagram: @mr.dreaminspireobtain https://www.instagram.com/mr.dreaminspireobtain/ @dreaminspireobtain @diotalkpodcast Facebook: https://www.facebook.com/DiomarkKingDiaz?mibextid=ZbWKwL More info: - Link Tree: https://linktr.ee/dreaminspireobtain - Apple podcast: https://podcasts.apple.com/us/podcast/d-i-o-talk-podcast/id1562933810?uo=4 - Spotify: https://open.spotify.com/show/54SDtx0CFJ58FfpDoSg4Bz - Google podcast: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy82NmI3MTVjYy9wb2RjYXN0L3Jzcw== - Anchor F.M. Podcast: https://anchor.fm/s/66b715cc/podcast/rss

Michael Middelkoop is regisseur van films, videoclips en reclames. Hij begon zijn loopbaan in de reclame, wat hem in 2015 een Cannes Lion opleverde, maar verbreedde zijn blik naar het schrijven en regisseren van films. Zijn debuutfilm Netflix & Chill werd wereldwijd vertoond en zijn webserie Vakkenvullers behaalde recordcijfers op YouTube. Ook maakte Middelkoop films als Cronos en Snor. Zijn nieuwe film Trauma Porn Club is een body horror over de duistere fetisjapp Sano. Gelijkgestemden zoeken daarop naar traumatische ervaringen, waarbij martelpraktijken niet worden geschuwd. Lotje IJzermans gaat met Michael Middelkoop in gesprek.

On this week's episode, I have content creation expert "Coco Mocoe”. Tune in as we talk about her unique eye on how to spot trends for the future, as well as what different social media platforms due for creators. We also discuss her thoughts on brand deals and what she looks for and her hopes and goals for the future. Show NotesCoco Mocoe on Instagram: https://www.instagram.com/cocomocoe/Coco Mocoe on TikTok: https://www.tiktok.com/@cocomocoe?lang=enCoco Mocoe on YouTube: https://www.youtube.com/@UC7MC6lTh3ui3_id2n-vnlPQMichael's Online Screenwriting Course - https://michaeljamin.com/courseFree Screenwriting Lesson - https://michaeljamin.com/freeJoin My Newsletter - https://michaeljamin.com/newsletterAutogenerated TranscriptsCoco Mocoe:Again, also with TikTok, it's always about reinventing, even though I always talk about marketing, but I feel like every three months I have to find a new way to present the same information that I've been talking about. So truly the best creators are the ones that are able to reinvent themselves, even though they're still providing the same information, but finding new ways to bring it to the feedMichael Jamin:You're listening to, what the hell is Michael Jamin talking about? I'll tell you what I'm talking about. I'm talking about creativity, I'm talking about writing, and I'm talking about reinventing yourself through the arts.Hey everyone, it's Michael Jamin. Welcome back. I have a very interesting guest for everyone today. So anyone who's listening to my podcast for any amount of time, I've always said, if you want to break into Hollywood, just start doing it. Stop asking permission, start. Just make it count on social media and just start posting whatever it is you want to be good at. Make a dedicated account to proving how good you are at this one thing, whether it's writing, performing music, whatever it is, and let's just see where it goes from there. Because if you can't do that, well then Hollywood's not going to pay you to do it. You got to do it for yourself. And so my next guest is an expert in this field because not only does she make a living out of predicting trends about people who've done this before, but she's doing it herself in building her own presence online. And content absolutely is essential. I turn to it when I have questions. So please welcome Coco Moko. Thank you so much. Coco Moko, which I love your name by the way.Coco Mocoe:Thank you. Thank you so much for having me. It's so funny when I made my username, my real name's Colleen, but I go by Coco Moko, and when I made the name, I didn't know my account would blow up, and so my managers were like, let's keep it though. It has a good ring to it. It does.Michael Jamin:But tell me, okay, so I know you've made a living at it doing this, but before you started doing it for yourself, who were you working for?Coco Mocoe:Yes. It's such a great story too. It was kind of divine timing, I guess. So I studied marketing in college, and then after college, my family's from the LA area, so I was super lucky to just live in LA. And I started a job that I got off Craigslist, and it ended up being this website called Famous Birthdays. I don't know if you've heard of it. It's very Gen Z Young. It's kind of like Wikipedia, but at the time, famous Birthdays was the only website really documenting YouTubers and at the time, musically kids. And so we had a really big audience of 12 year olds. And so I got hired there and my job was to run the musically, which had then turned to TikTok. So I was on the app early, and then the founder of Famous Birthdays, his name's Evan, he's like, if you ever see someone on your free page that you think is going to be famous, just invite them in and we'll interview them.And shortly after that was when I saw Charlie Delio when she was really early. We invited her in and we were her first ever interview, and that went super viral. And then there was a few others from that kind of era of kids and because of the videos that I was working on at Famous birthdays that were getting, I think one of the videos with Charlie Delios at 40 million Views on YouTube. And because we got an early, so, but then from there, I then got hired at buzzfeed, and I was at Buzzfeed for three and a half years where I was working on the backend with strategy, coming up with videos, and it was really just my job to go into meetings with different brands and creators and stuff and just tell them what I think the upcoming trends will be, how I think platforms are shifting, mainly TikTok and how I think that they can best create ideas that will go viral or work with people that aren't famous enough yet that they're going to decline but are eager to come in. And so that was really where I got the start with predicting and stuff, and where I learned that I had a good eye for pattern recognition, and then I just started making my own tos. That kind of blew up. And then I quit my full-time job in June of this year and have been just doing full-time stuff since.Michael Jamin:And so now you have close to a million followers, which is huge. Thank you.Coco Mocoe:Yeah.Michael Jamin:Then so, okay, so when you work for yourself, what does that mean?Coco Mocoe:Yeah, so I never really thought that I would go the consultant route. It was something that kind of just happened as a result of the videos that I was making. I never posted my trend prediction videos or algorithm decoding kind of videos with the intention of getting hired, but I was getting so many inquiries from really big brands that wanted to just pick my brain for an hour or so when I was at buzzfeed. And then I just felt, I mean, it was the different legal non-compete clauses and stuff. And so I just eventually realized that financially it made more sense to just take an hour meeting with a brand and make what I would've made in a month. And I'm so lucky you never know how long it's going to last. I'm very, very lucky. So that's kind of what the full-time thing is. Consulting sometimes brand deals. I don't always like to do a ton of brand deals. I don't want my account to just feel like one big commercial. And then I've been lucky enough to have a lot of music people actually reach out to me and I consult on the music side as well, so super lucky. ButMichael Jamin:Yeah. Okay. So big brands want your opinions, but are you saying also that the creators as well want your opinions?Coco Mocoe:Yeah, a lot of creators, and I actually, that's why I made the podcast that I have ahead of the curve, which hopefully you'll be able to come on one day when your book comes out. Yeah, I love that. And I do my podcast because I can't meet with everyone, and so I started doing that for a way to reach more of the creators. But yeah, I do have a lot of creators reach out. I feel like bandwidth wise, it's hard. So I try to find ways to reach out to people in my community that isn't always just a money exchange or a meeting and stuff. So I'm still figuring it out, but I've been very lucky since I went full-time with this.Michael Jamin:You must know this, or I'm hoping. So when a musician, an actor or whatever comedian, when they're reaching out to you or they're following you, what is it do you think they want, do you think they just want to blow up on social media or do they want to move to what I do traditional Hollywood?Coco Mocoe:Yeah. No, it's such a good question, and I think a lot of it when I do get more of the bigger celebrities that have followed me every now and then, I'm always like, I don't know. At first I'd be like, I don't know why. I don't know what value I'm even providing them. I remember one time Paris Hilton followed me and I was like, she is the biggest influencer in the world. And I'm like, what could I potentially provide to someone like that through my videos? But I think a lot of it too is just when I've talked to people who have followed me, whether it's an actor or a musician or just a person who's watching tos and has never made one before. A lot of the times they say that they like that my videos are able to take something happening on the algorithm or on marketing and media, but I kind of give a bigger lens to it as well.I'm able to connect the dots to everyone, whether you're watching it, whether you are the one making the content and really simplifying it and not just making, I think a lot of when I would watch marketing videos and stuff, it would be a lot of broy ad talk, which that's important talk too, but I never really related to the AB and that kind of stuff. I liked being like, this is why this person watched it. So anyways, I think that if it is an actor or musician following me, I think some of it is just curiosity. I don't think they always have the intention of using my videos as strategy, but when they do, I think it's because as working in entertainment, it really is an attention economy, and the way that people give their attention is constantly shifting. You could make the best piece of work and you just never know if the attention's going to be there or not. I think them watching my helps maybe dissect why certain things go viral, but again, you never know. You never really know. It's just always up in the air. But I try to bring sense to it.Michael Jamin:It changes. Everything changes so fast. Whatever the algorithm, whatever the new trend, whatever's going on, changes fast. And I feel like you always seem to be on top of it. How are you on top? Are you just watching videos all day and making lists and stuff? What are you doing?Coco Mocoe:Yes. It's so funny. I get that question all the time. I do spend a good amount of time on TikTok. I try not to because I think sometimes I believe in there's this saying, and it's the universe whispers, and it's essentially this idea that once you finally turn off your phone and the TV and the for you page scrolling and you just sit in silence for a little bit, that's when the ideas will come to you. So I do try to take moments away from my phone, but I would say for me, I do spend a lot of time on my phone and watching the algorithm, but I try to be strategic about it, and I do have notes on my phone. I'm constantly writing down ideas, and this sounds really woo woo, but sometimes my most viral ideas actually come to me in if I'm sleeping or something. I think it's this weird moment where it's all the information I've received throughout the day finally comes into me and I absorb it in a way, and then I wake up and I'll film a video. That's why I always film right first thing in the morning. And those are sometimes my most viral videos. Yeah.Michael Jamin:Well, a couple questions for you. So now when I first got on TikTok, okay, I got a lot of followers. I'm like, well, why do I have all these? What's the point of followers? When your reach is so low, why do they give you that metric? If you have half a million followers and on any given day, 10, 20,000 will see your content,Coco Mocoe:That happens to me and I have an algorithm answer for that. And then I also have something that helps me when I'm making videos that happens to even the biggest creators. But one way that I still feel inspired to make content and don't get down on myself when that happens is I think the creator, Chris Olson said it. He's a pretty big talker. And one time he said, yeah, 300 views feels really low for the first hour of a video being up. But imagine if you were in a lecture hall and 300 people walked in, that would be a really exciting feeling. You'd be nervous to speak to that many people. And even if I get three or five comments the first few hours, I think, well, I just gave a lecture, and that essentially is three people came up to me after and wanted to ask me more questions about it.So that's one way I try to still think that I'm adding value. And I feel like the biggest thing I hear from whether it's creators, celebrities, or brands, is, and it happens to everyone. So it's a universal experience, especially on TikTok. They always say, I feel like the algorithm hates me now. I feel like I'm shadow banned. And I agree. I think that things like that happen on the algorithm. What I think happens sometimes, I wonder if TikTok will inflate numbers every now and then where I'm like, I don't know if I actually got that many views, or it's almost like a lottery. I think that they gamified creating content in a way that almost feels like gambling, where you're rewarded for doing it more and more. But then it also can be exhausting and disorienting. And I think one thing that I've noticed sometimes happens is that one, people consume videos on their for you page and not always their following.I don't really know a lot of people that use the following tab to watch videos. So TikTok is so weird. I could follow a creator and never see one of their videos again. Yeah, it's just, it rewards people for finding new creators every day. But one more logistical piece of advice that I've heard and that I theorize, I don't know. I say it's like a Tin hat theory about the algorithm, but I think that TikTok, there's a human element to it, and they specifically push out certain trends or certain things happening in the news, and then when they're ready to shift to a new trend, whether it's because they have brands that want to promote something on their app or whatever it is, they will not necessarily shadow ban certain creators, but they shadow ban certain hashtags. That's just a theory I have. What often happens when I talk to people when they're experiencing it is I'll tell them to pull back on all of their hashtags, don't use any hashtags, and sometimes that will subvert any, it takes a while.But yeah, so basically what I'm saying is when it does feel like the algorithm hates you, it's usually not just you, it's just that the topic that you're talking about, they feel like it no longer is relevant for whatever reason, and they're shifting to something new. And again, also at TikTok, it's always about reinventing, even though I always talk about marketing, but I feel like every three months I have to find a new way to present the same information that I've been talking about. So truly, the best creators are the ones that are able to reinvent themselves, even though they're still providing the same information, but finding new ways to bring it to the feed. If TikTok is enjoying videos that are longer than a minute, making videos that are longer than a minute, if TikTok is preferring green screen videos going into green screen. So it really is kind of this tango that you play, butMichael Jamin:Ultimately it seems like, I'm sorry, like a vanity metric that they give you, which doesn't do any, okay, so why are you telling me this number?Coco Mocoe:Exactly. I 100% agree, and it's why I think it's great. You have your podcast, and I've heard you on other podcasts when I was looking up things about the strike, I remember listening to you as a guest on podcasts, and that's why I always encourage people, do not let TikTok be your number one. That can be your Trojan horse. It can get you exposure, and it can get you into the room that you want to be in, but it is not sustainable. TikTok is so finicky one day it'll love you. The next three months, it'll hate you. So really having things outside of TikTok that your audience, I always say have a home base outside of TikTok, so a podcast or whatever it is. So yeah, I totally rambled. I'm sorry, but I get that question a lot. Yeah, it's a good question.Michael Jamin:The whole thing. I also have a feeling after being on the app for so long that the number of serious content creators who post every day, for some reason, I feel like it's a much smaller, they won't tell you how many is, but it feels like it's a much smaller number than you might think it is. Do you feel that way?Coco Mocoe:Yeah. Are you saying you feel like there's less people posting than you would think or,Michael Jamin:Yeah, but seriously, every day who were like, okay, I'm committing to do it. Some people are just, alright, here's a silly video of me eating ice cream, and then they won't post again for another 10 months or whatever. But for the people who really trying to build a platform, I feel like that number is actually maybe lower than you'd think.Coco Mocoe:Yeah. So yeah, I think what it is is a lot of people, it's very, I think TikTok is really great in that it's one of the first ever apps I've seen where so many people have gone viral and reached audiences that we would've never thought of. I have found so many new creators on TikTok, whereas on YouTube, I'd find a new creators I was excited about maybe once every three months. But I think what it is is like, yeah, sustaining that is so hard. I think that what happens is people often, most origin stories on TikTok are, some people will go into it strategically, but the video that really blows up and puts them on the map, they never would've guessed it would've been that video or why it was that video. They never really know. And so I think that some people just don't have, they get excited, but they can't necessarily sustain it.And that's why I always think that the creators that have a slow burn are the ones who end up being the most successful in the long run. I'm sure that's even something that kind of in some ways applies to the entertainment industry, but I always think of the biggest creator in the world right now is Mr. Beast. And it took him five years to hit his first 100,000 followers, but I think that that length of time is why when he did finally get lucky, he had the daily habits and the muscle and the mental stamina to withstand that attention. Whereas some creators will have this stroke of luck, and then the moment the algorithm is no longer rewarding them in a month or two, they kind of freak out and just abandon it. Or they'll only post once every few weeks because they're ashamed that they aren't getting the numbers that they were. But it's just so normal. It's just the biggest creators.Michael Jamin:But to what end is all this, why is everyone doing this? Is it, I mean, I can see why you do it. You have a business now, but why is everyone else doing this?Coco Mocoe:I think it's two things. I think one, TikTok made it really easy to post. The barrier to entry is very low. And on YouTube, if you really wanted to go viral on YouTube five years ago, it would've taken understanding, editing to some degree, understanding how to upload certain files to your computer. I mean, those things are so hard. It would've taken the knowledge of figuring out how to make thumbnails. And the barrier to entry was just so high for platforms like YouTube, TikTok made it really easy that anyone could go viral. And I think the why, what's to what end? I think the people that have a kind of north star outside of TikTok are the ones that are successful, the ones that have something they're striving. For me, I feel like my best videos don't come from me saying, I want to go viral today.They come from me saying something like, oh, I have this hour long interview that I did, and I want to feed people to that. Let me just make a video, giving them the best moment. And so I think that the why version, what's the bigger thing? We're striving for every creator. It's different, but if you are only striving for TikTok fame, it's so fleeting. And that's never, again, I say TikTok, it's like the Trojan horse. It's just going to get you in the room, but it's not going to do the talking for you. It's not going to make the business deals. It just gets you in a room that you might not have been in otherwise.Michael Jamin:And so what are the rooms, do you think it's people are trying to become actors, so they're trying to blow up, whatever, I'm goofy here now, put in your TV show. Is that what it is?Coco Mocoe:Yeah, I mean, it could be. I guess everyone's different. I know. I think there's this one guy, I don't know if you saw it, I think a year or two ago, and he made videos. He made comedic videos, and he made one video about wanting to be on SNL, and the internet was really hard on him, and I didn't feel like I see that it was fair. Yeah. I was like, okay, this is someone shooting their shot. Good for him. He didn't put anyone down in the process. He didn't step on anyone. It was a video that took obviously planning and thought. And I think also maybe he reposted it recently and that's why it's at top of mind and it's going viral again, but now there's a positive sentiment around it. So I do think that, and to answer your question, I do think that specifically for actors, there's a Pandora's box with TikTok because it does get you in a room.And I could be wrong. I feel like you probably know more about this than me, but I feel like with actors, they have to be very strategically pulled back. They don't want to reveal too much about themselves personally because it could hurt them in terms of being typecast or getting into character, I think could be harmed. If people are like, oh, I remember them making a TikTok where they failed at making iced coffee one day and it spilled all over their dog. No one will ever take them seriously. So I think actors, it's a little tricky. It's like a Pandora's box. They go viral, but it's really hard for that to be taken seriously, I think, by audiences sometimes, but I do think some will be able to do it.Michael Jamin:Is that your theory, or are you hearing this from actors from creators who tried to break it and are getting that feedback?Coco Mocoe:I mean, no, I guess for me, it really is more of a theory and just me watching one of the really big comedic talkers who was on TikTok for years, and she doesn't do it as much anymore, but her name's Brittany Broski. I don't know if you've heard of her. No. She was pretty big. She had a few memes that went viral, and she has millions of followers, but I think she would make a really great SNL cast member. I think that she's really funny and smart, and I could see that in the cards for her one day. But right now she's just doing a podcast as herself and not just doing, I mean, that's huge. But I think that she's one of the bigger creators that I think of in terms of being an actor on TikTok. And I don't know that we've seen someone be able to translate that to a big role yet. I think we will. We just haven't seen it yet, because there is this weird dynamic between the audience and the actor that other influencers don't really have to worry about.Michael Jamin:Well, I wish I knew the name. There's someone named Nurse Blake. You heard of him? No. Okay. Because a comedian, but a nurse, he sells out venues doing I guess comedy, but he's also a nurse. I'm like, I don't understand if you're selling out these giant venue news, what's with this other gig you got? So I just don't get it. I don't get any of it.Coco Mocoe:Well, and what's funny, the thing about what you just explained is really fascinating to me, and it's something I talked about last year where I coined it the rise of the anti influencer, but essentially him having something like another job, whether that's still happening or not, I think audiences are drawn to that because they feel like there's less pressure on them if the influencer doesn't succeed. It's like, well, they have another job, and so they actually are more likely to be open to the person. So oddly, I think having that kind of double life in a way lends to an audience feeling less pressure. And that did make me remember that in terms of the comedic route and acting and stuff, there was one standup comedian, his name's Matt Rife.Michael Jamin:Yes. And I just learned about him. So go on. I had never heard of him until go on.Coco Mocoe:And I think he's one of those people where it's like Mr. Beast, where he had been trying to do the standup comedy route for five or seven years, and he started just posting clips from his shows on TikTok, and he went on a tour last year, and he filmed a Netflix special that hasn't aired yet, but Forbes, he was on the Forbes top creator list, and they estimated that he had made 25 million last year.Michael Jamin:Yeah, I saw that article. I'm floored.Coco Mocoe:Yes. I don't know how they calculate. I don't know. But if it's even just 2.5 million, that's a crazy number for someone who was struggling as a standup comedian, began posting clips of it to TikTok and is now selling out venues, and it's crazy. It'sMichael Jamin:Mind blowing. And yeah, it's just a platform. And I give him a lot of credit. I mean, made himself, he willed it to be, but I mean, I guess, I don't know. I know you guys were talking, you and your podcasting party we're talking about, and what's the name of your pocket, by the way, so everyone canCoco Mocoe:Talk? Oh, yeah. So I have my main one, it's ahead of the curve with Coco Mocoe. That one's my solo one where I just talk to experts like yourself and stuff. And then I have a show with my friend, his name's Nikki Rearden, called Share Your Screen, where each week we dive into whatever's happening in the news or in marketing and talk about why we think certain things are going viral. So a lot of people that see the clips from my profile, it's usually the clips of me and Nikki. So I'm guessing that's whatMichael Jamin:It might've been. But you guys were talking about the newest trend, which is basically, I guess people like me sharing expertise in some kind of attempt to what,Coco Mocoe:Yeah, I mean, I think experts are what make TikTok my favorite app because it takes people who maybe didn't have time or the career background to study, again, film theory and cameras and microphones and how to sync up audio and all these things, but they're able to make really good videos because of the TikTok editing software within the app. And yeah, I mean, I used this saying on TikTok where it's called the niche, here you go, the Quicker You Grow. It's a saying that I came up with when I was at buzzfeed, and I would say in every meeting. And what I meant by that is people have this misconception that in order to go viral, you have to hit the masses. You have to make a cool football moment and also tap dance and also paraglide and tell a funny joke all in 30 seconds in the same video. And I am like, that's not really how it works. The best videos are very niche, and that's kind of why experts grow on the app. You are known as the Hollywood writer, and I think I was telling one of my friends that I was going on your pod, and when I said that they knew exactly who you were. And it's just that thing where it's like you would rather be known for, or another way I say it is you want to be great at one thing on social media, then be average at everything. But ifMichael Jamin:You're 20 years old, what are you great at?Coco Mocoe:Yeah, and I think that's a great question. That's why, and I don't think 20 year olds are people that are still, even people in their midlife or older don't always have to start their account and just stick to one thing. I think part of social media is exploring different parts of your identity and seeing what people to respond to. So I think that's why we do see a lot of the younger kids online are more lifestyle influencers. Their day is, I mean, I'm 27 now. When I was between the ages of 19 and 23, I felt like my life something different changed every single day. And it was interesting. But if I did lifestyle content, now my life is very normal and stable that I always say, I'm like, I'm not interesting. The things I talk about are interesting. So that's why I think there's a lot of lifestyle creators that are younger. Their life is constantly changing as it does when you're in your early twenties. But TikTok is really where I feel like we've seen older people in midlife. And on the other apps on Instagram, I felt like you had to be an 18 year old model traveling the world to be interesting to the algorithm. And it's not like that on TikTok. And I would say YouTube's similar to TikTok in that way too. ButMichael Jamin:Yeah, I don't know. I can't grow on YouTube. I could do well, this platform on TikTok, but Oh, I had a question. No, I lost it. Can you believe I lost it? No, you're good. Yeah. Well, now we'll have to take a pause as I try to remember what I was going to say, but Oh, yeah, no, I know what I was going to say. So you are in an interesting position in that you share your expertise on this, on becoming, I don't know, a creator or an influencer and all that, but you also do that. So talk a little bit about that. When you post, okay, you know what you're going to say to help, this is the trend you're spotting, or this is who's blowing up. You want to talk, but you also have to make a video where you are performing where you are. You're not just sharing your knowledge, you are a creator as well.Coco Mocoe:I know it's kind of meta. It's meta. Now we've entered the age of social media where creators are making platforms, talking about being a creator. I mean, yeah, I guess for me, I am really lucky that my audience likes when I talk about those things, and I don't have to necessarily divulge a bunch of information about my personal life and stuff. I think some creators do get into a predicament where their whole brand is built on their relationship, and then maybe their relationship ends, unfortunately, and they have to rebrand. And so I'm very lucky that my audience just likes when I talk about what's happening. And it's funny because when I started talking about these things, I didn't actually think that people really cared. Crazy story is when I first started my TikTok and some of my followers found me through, this is, it sounds so woo, but I actually, I did tarot.Me and my friends do tarot for fun, and I would make a few tarot videos, and they went viral. And then I realized that there's 15 year olds making way better tarot videos than I ever could. I'm like, the world's going to be okay if these 15 year olds, they're doing their messages and it's great, and if that's what you believe in and you like that content, they've got it covered. And so I told my audience, I was like, okay, you guys. And I could tell the algorithm was shifting away from that, and it just wasn't exciting anymore. And I was a professional and it was just a hobby that I did, and I told my audience, I was like, I'm going to take a break from my TikTok and I think I'm going to come back to the internet. I think you guys are going to find me, but it's going to look different, and I don't know what that's going to be yet.And at the time, again, I was working at buzzfeed. I talked about these things in my nine to five, and I always thought it was, I loved it, but I thought it would be boring to other people, like the whole marketing, the trends, the algorithm. I thought that that was having an accountant talk about math. Then I took a break from my account for a little bit. I would make every videos every now then, but then one day before a meeting, I had five minutes and I made a video that was a trend prediction, and it got I think 4 million views in two days. And within a week, I was getting booked to go speak at Adweek in New York and all of these crazy doors opened. And so it was funny that for me, I always was doing marketing, and I just never thought until I made that video randomly that anyone actually cared about that. But I guess a lot of people did. And I'm very lucky that a lot of people did. And I have been riding the wave ever since. And I feel like as long as there's new trends and new people getting viral and new things happening online, I'll always have something new to talk about, and I'll never get bored.Michael Jamin:Hey, it's Michael Jamin. If you like my content and I know you do because you're listening to me, I will email it to you for free. Just join my watch list. Every Friday I send out my top three videos of the week. These are for writers, actors, creative types, people like you can unsubscribe whenever you want. I'm not going to spam you, and the price is free. You got no excuse to join. Go to michaeljamin.com. And now back to what the hell is Michael Jamin talking about?I have rules that I played by how many days, how many times a day will you post and how many days a week? Because it can get out of hand. It can get so much where you are working for the app now.Coco Mocoe:Yes, there are days where I'll post a lot and there's days where I just won't do anything. I mean, it really depends on my schedule. Each day when I was first starting and just doing green screen videos with my trend predictions and algorithm things, I would probably film two or three a day. But now also that TikTok rewards longer content. I don't know if you do that minute or longer type videos. Oh,Michael Jamin:I do. It's always at least three minutes. Yeah.Coco Mocoe:Yes. And are you in the creativity beta program?Michael Jamin:No. No. I want to talk about that.Coco Mocoe:Okay.Michael Jamin:Well, good. Hang on to that.Coco Mocoe:Okay, good, good, good. Now, TikTok has the beta program, which I'm in, and when I know that's not going to last forever, but when I got my first check from that, I was like, oh, that's a good chunk of money. Now, when I do film videos, it really is my job. I see. Every time I film a video that's a minute or longer, I'm like, okay, that is a certain amount of money that I could make. But I will say probably on average I'll post three to five videos depending on my mood, and then I'll usually take a day or two off and I'll film in studio or something. So it really just depends. But I think that now that I've grown a little bit, I do think I do more quality over quantity, whereas the first few months where I really blew up doing this kind of thing, I was posting a lot. I was riding the wave. And now that I think I have credibility and a few really good videos under my belt, I can do a little bit less and people will pay attention and seek out my content. Now, are youMichael Jamin:Worried though, that being the creator studio will limit? This is for those who don't know, this is when TikTok will pay you. You post a video and they pay you depending on how views you have. Are you worried that it'll limit your views, your reach?Coco Mocoe:So that's a great question because, and again, tin Hat theory, I don't know, but for those of you guys who were on the app a couple of years ago, they had this thing called the Creator Fund. And I ran experiments on accounts at my, and through creators I worked with at my old job where we would enroll into the creator fund. And let's say they were getting on average 5 million views a month, and we would enroll into the creator fund and their views would drop to a hundred thousand a month, and they couldn't get a video with over 2000 views. And I personally think it was TikTok was capping the money because they were pulling the money out of thin air. They didn't have ads on the platform didn't, it's not like YouTube where it's ad sent, so it's not out of YouTube's pocket. It's like Google paid Red Bull paid to put an ad on a Mr. Beast video for 30 seconds, and YouTube's not paying that money. But TikTok, I think, capped people's views, in my opinion. I don't know, because they were realizing they had to pull this money out of thin air.The beta program that is happening now, I don't know. I know some creators have had problems. I feel like my videos actually perform better now that I'm in it. I don't know the math behind it. I don't know if it's because TikTok is running more ads on the platform that they can afford it. I will say that I think that TikTok is gearing up to lean into longer, longer content. I know on their website, they've been testing podcast beta features like I'm nosy, and I go on the TikTok website and I'll just look at little buttons and stuff, what I had to do for my old job, and I can see them rolling out this podcast button, and then they took it down, and then they'll put it back up. And I think they're getting ready to roll that out. So I don't know, but I do think that at least my own experience, the beta program has been great for me financially. I don't think it's going to last.Michael Jamin:Why do you say that? Why won't it last forever?Coco Mocoe:I don't know. I think that I never put any of my eggs in any financial basket as a full-time creator. Now, you never know. And also, one day I could wake up and people could just find my videos not interesting anymore. That's always something that's in the back of my mind, and I have to be okay with that. So,Michael Jamin:Because I wasn't sure if they call it a beta account because it is beta, they're going to change it.Coco Mocoe:Oh, yeah. Because called the creativity beta program, and I think it's maybe only certain creators can be a part of it or something. You have to have 10,000 followers. So yeah, I don't know. At least for me, the last, I think I enrolled in June, and I think we're not allowed to share the exact amounts in the terms of service. But I'll just say it was more than my monthly salary at my full-time job. And I was like, okay, cool.Michael Jamin:But you really have to have videos that go viralCoco Mocoe:Pretty good.Michael Jamin:Yeah. I mean, I have a big following. You never know. Yeah, it might be 20,000 due on a video, and that might be that way for two weeks. So I don't think, it doesn't sound like a get rich quick scheme for me. I don't know.Coco Mocoe:Yeah, no, I always say it's just you never want to put all your eggs in one basket with social media. A platform could be gone tomorrow. You never know, really. I always say you just always want to have that kind of North star. You just want to use social media again as that Trojan horse, but always have other things in the back of your mind, which I was honestly curious about you. I know there's the strike and stuff, but do you feel like having your TikTok, do you think it's helped open doors for you in your career year?Michael Jamin:Well, I mean, originally I started it, and I want to get your advice on this. I started it because I wrote a book and my agent said, platform drives acquisition. I said, well, what does that mean? He says, you need to have a social media following to sell it. And in the field in personal essays, which is because if you like David Sera, it's like that. So my goal, and which I've already done, is I written the book, it'll go on sale probably in a couple months, and then I've been performing with it. I've been touring with a little bit with it to sell tickets, my poster of me. So I didn't want to, so that was the whole goal was just to write a book and then tour with it and a show that I do. And so the reason I didn't want to get into the beta program, I was like, well, let's not lose sight of what the goal is. I don't want to do anything that's going to jeopardize that. It's really about selling a book and then touring with it. But what advice do you have for me regarding that?Coco Mocoe:Yeah, no, I mean, one, I would say for books specifically, two, I feel like oddly, I mean, I'm not even really on Meadow or Facebook like that, but there's certain communities. I had someone, a relative that wrote a book once, and it was in their specific profession, and I was like, you should join Facebook pages about that profession. But of course, there's certain things where you can't promote. But no, I guess in terms of promoting your book specifically, one, I think that if you are going on tour, of course the posting clips from being on stage for whatever reason, people just love those. I feel like that's low hanging fruit advice, though. I would say just, I can send you a guy's profile after this if I follow him out to find it. But he is an author and he will just read quotes from his book, and some of the clips go viral.He literally just will read a part of it. And maybe even, I don't know if you live stream a lot like TikTok live sometimes just the type of audience that watches a live, it's a lot of work. So I don't think it's for everyone, and it's not for all the time, but the type of person who seeks out a TikTok live, they're very loyal. They sometimes have not in a bad way, they just have a lot of time on their hands. They're more likely to be early adopters of whatever the creator's doing. So I know that's kind of all surface level advice, but I guess, so you have a new book coming out? Is that what it is? Or,Michael Jamin:Well, my first book, yeah, because a TV writer, first book. This is my first book.Coco Mocoe:Okay. You've been on TikTok for, I think I found you aMichael Jamin:Year. It's probably been two years now.Coco Mocoe:Okay. Yeah. I feel like I found you a year ago, so it's, I'm guessing you've just been building it up. I mean, yeah, I wish I had better advice. I think I'd have to know more too. That's why I'm excited. I'd love to read your book and then have you on my pod. I just did that with, yeah, I love reading. I've had two guests on now where I've read their book, and I feel like it really helps me with questions. And again, my thing is you just never know what's going to go viral. You never know what's going to work. I feel like it's just throwing things at the wall.Michael Jamin:I was curious if you've known anybody who's done what I'm doing, and I don't know if there is anyone, which is fine. I know. I'm glad to be the first one.Coco Mocoe:Yeah, I mean, I can't think of anyone. I do know that when I was talking to Taylor Lauren, she's a journalist that just put out a book, and she was saying that pre-sales weirdly count for so much money. So definitely, of course, ramping up. And also, I will say, oddly, I feel like because a writer, you would have a cool idea around this eventually if you slept on it. But whether it's marketing for music or shows, one of the best strategies that I've seen across the board is people love feeling like they're in on a secret or something they're not supposed to know yet. Saying something like, there's this book that hasn't come out yet, but I got my hands on it and tell me what you guys think of this quote. Or people love the idea of, this hasn't come out yet, but I'm giving you a little tidbit, or making it kind of mysterious. And then being like, there is a link to, if you are curious about the pre-sale, things like that, people love feeling like, oh, I wasn't supposed to know this, or I wasn't, like, this isn't out to the public yet. So anytime something can feel mysterious or you're doing them a favor by revealing something that isn't out there yet, oddly, that always works across the board.Michael Jamin:Yeah. Well, I discovered a couple of days ago, because the book hasn't even dropped yet, that I was on Amazon. I typed Michael Jamin into Amazon, and Michael Jamin book came up as a search term. So people are looking for it, and I haven't even announced it yet. So that's cool.Coco Mocoe:Wow. Yeah. And I know that makes me think of SEO, how you could lean into that SEO kind of thing. And sorry, do you have the name for rubric or are you allowed toMichael Jamin:Reveal it? Yeah, it's a paper orchestra and I don't have, well, here's this that has too much of a glare on it, but this is not the cover of the book. This is the cover ofCoco Mocoe:My show.Michael Jamin:This is the cover of my show, and it's just like it's a typewriter, whatever it's me coming out of. But yeah, so it's very, yeah, I don't know. I feel like I'm doing this all, let's just try it. I don't really know what I'm doing reallyCoco Mocoe:Well. And if it makes you feel better, even the biggest people in the world that have entire teams around them, they don't really know what they're doing either. Again, the internet changes constantly. No one really knows. And I think that the people that really do succeed, one, it's a stroke of luck, and two, it's just showing up until the algorithm decides to what you're doing, knowing what your message is, but still always being able to tweak it or be flexible if you feel like a certain delivery isn't working, if talking straight to camera hasn't been hitting, being willing to do a green screen or walking while holding your phone because Gen Z for some reason, loves when people are moving while talking and just,Michael Jamin:Yeah, there are some people, there's two creators. I follow celebrity book club, and these two, you know them. Okay,Coco Mocoe:Love them.Michael Jamin:So they just read memoirs that people put out and they talk about it, and that's it. And they're able to travel and sell tickets in various cities, which are good for you. ICoco Mocoe:Mean, I know. Yeah. And if you think about it with them, part of why it's so cool is they're providing so much value to the audience because not everyone is a reader. Or sometimes people will buy memoirs, but they won't read them for whatever reason, they'll save it, and they're kind of doing this SparkNotes thing. But I just love their pod. I saw they just had Julia Fox on, and I made a video on my profile where I'm like, Julia Fox, if you're ever in la, I'd love to have you. But yeah, and I've listened to a few episodes. I think they for years, did a couple different podcasts. And finally, this is just the one that stuck. So it really is just consistency. You just never know what format's going to be the one to really put you on the map.Michael Jamin:It's odd because I will start traveling with it, but I'm big in maybe four or five cities according to my analytics. Wow. But I'm not sure if I can sell tickets in any other city other than the ones that I'm big in. So I don't know.Coco Mocoe:And when you do start going to shows, just for whatever reason, TikTok just loves when people post clips from their shows. I think part of Matt Rife's whole thing and why he made, according to Forbes 25 million through ticket sales. But he would post a lot. And I mean, I think the gimmick is sometimes overdone a little bit, but his audience interactions, again, not for everyone, but I think that people started buying tickets to his shows in the hopes of being a part of his next viral TikTok. Yes. It kind of broke the fourth wall, and it incentivized people to go to his shows because they wanted to be the one that was a part of his next viral video because he had an interaction with them in the audience. So I think he kind of cracked a code, or sorry. Yeah, he cracked this viral code where there was now an incentive for people to actually physically show up and watch him. That'sMichael Jamin:So interesting. But was he doing crowd work? Was he talking to the audience or was it something else? Was it comedy that he was doing?Coco Mocoe:No, I think it was. I think he does also just post his comedy clips, but for whatever reason, his crowd work goes so viral. And I mean, again, I do think sometimes it does get old. You can tell so many. And I mean, I'm not hating shtick. I think it's cool, but maybe because what I do for a living and I just study these things, I feel like I can tell when comedians come up on my feed now and they're kind of trying to recreate that. It's like a trend. They're trying to be trendy and recreate that success. And some it works, some it doesn't. But yeah, he kind of incentivized people to come to the show, then they'd be a part of his videos.Michael Jamin:Interesting. And that's hitting on something else, which is it doesn't seem like actors, people, actors who are already famous, they don't seem to do well, or am I wrong about thatCoco Mocoe:On TikTok? No, I think you're right. I actually talked with Molly about this today and why specifically a-list? Celebrities seem to kind of struggle, I think, on TikTok. And one, I also think, even though my whole thing is I give advice on how to grow on apps like TikTok, I'm like, not everyone needs to be on TikTok. It's okay. It's not for everyone. I think some bigger celebrities benefit from being mysterious and not really being on social media, but the ones that do try, I think sometimes there is this feeling of detachment where when you're so big and you have a big team around you, by the time you come up with an idea, you get it approved, you go through whatever they, the label, the this, the that. And then you post the video. The trend is already two weeks old. So the people that are really quick on their feet that are a little bit more scrappy are the ones who I think thrive on apps like TikTok, because TikTok just moves so quick. I don't think, butMichael Jamin:That's the thing, I, I've never once done a trend and I don't think I ever will.Coco Mocoe:And what's so funny, I'm the same exact way. And it's funny that I talk about trends you'll never see. I did one it at the YouTube studio, the two girl, but you'll never see me doing trending audios. And it's so funny that I talk about trends, but my belief is that really the people that thrive don't pay attention to trends at all. I always say the opposite of trendy is timeless. And if you tie yourself to a trend and that becomes your identity, when that audio or that trend isn't big in two or three weeks from now, you're done. But I love creator. I think that's why experts really thrive on TikTok because they're providing so much value that they don't really have to rely on gimmicks and trends to be relevant. Or even if they're not relevant, they're providing value that people are going to seek out and eventually find them.Yeah. So yeah, I am the same way. I don't really believe in, my biggest pet peeve is when I would go into consulting meetings with huge brands and they're like, what trending audio should we lip sync to? I'm like, you shouldn't think like that. Also, FTC guidelines, technically you can't because of legal problems. But I just think that, I always say going viral is that's a low goal. I think it aiming low as a goal. You should think of being bigger than virality. You should think of providing so much value that it doesn't matter whether you're focused on trends or not. You live longer than that online.Michael Jamin:I'm skipping around here, but years ago, not even that many years ago, I was on a TV show, I dunno, less than 10, maybe eight years ago. And we needed to cast a role. We went for an actor, and the studio wanted us to go out to someone who had a big social media following. That's who they wanted to cast. So we found this guy, this kid with a big following. We were going to pay him a lot of money per episode, and he kept on turning it down because he was making more money posting Instagram than he was whenever that was. It was like 20,000 in an episode or something. It wasn't worth his time.Coco Mocoe:Yeah. I mean, yes. That's interesting. That does make me think. I talked recently to this really big agent. He manages the Emilios, his name is Greg Goodfried, and something he said to me was the reason that the Emilio signed to him when they were looking for every agent in the game was cutthroat going for the Emilios. I remember this, I was filming videos with them at the time when they were coming into the office, and they were behind the scenes, I think, figuring out who they were going to sign with. And what Greg said to them was, it's not about what you do, it's about what you don't do, and you're going to get so many offers. But in terms of the show that you were saying, one, I'm also guessing that if he felt like he didn't have the acting chops, I don't know if that's what it was, the money would not be worth how it could potentially affect his career. I don't know if he was going into acting, he might've felt that yes, it was money, but if he felt like he wasn't prepared yet, again, if you're not a classically, acting is hard.Michael Jamin:He was actually a pretty good actor. Maybe he thought that the show was going to put a stink on him. Maybe being associated with the show would've hurt his Instagram maybe, orCoco Mocoe:I mean, yeah. And there's just so many factors. He also maybe could have just been making so much money that it was just not social media. And the money on social media happens in such short spurts. You never know when a well is going to dry up. On YouTube, years ago, there was this apocalypse where people were making $300,000 a month, and then it dropped to $5,000 a month, and all these craters were scrambling. So you never know. And so I think some people, when they hit a stride, they don't want to get detracted from that. But I also think sometimes it's good to not always worry about money and think about the bigger picture. I mean, I just turned down a pretty big deal because I was like, it just didn't make sense for me, and I really had to trust that I know the bigger picture here. And even if I'm making less money in the next six months, that I know that down the line, the vision will be bigger than what I would've ever made.Michael Jamin:Well, that's a good segue. So two things. Are you represented by an agent?Coco Mocoe:I guess it's like a talent manager. I know agents are a little different, but Alright.Michael Jamin:So managers to, what is your larger picture, as you mentioned?Coco Mocoe:Yeah, I am flexible. I don't always know. I always say I don't really want to be in the public eye for long. I think a couple of years. And then I mean you, I'd love to write a book. I would love if I could write a book. And then I think long-term, I'll probably be what I'm doing now. And part of why I signed with the specific agent that I have now is when I was blowing up and I was getting a few offers, what he said to me was, you don't even really have to do a ton of brand deals. I think that you don't even have to gain another follower, but you could have a great career being a speaker and going to events. And that's really panned out. So I think maybe doing something like that, speaking engagements. I love my podcast. I could see that going for another five to 10 years if I'm lucky. You never know. But ultimately I would love to just write a book and then write off into the sunset. But I know it's not that easy. So I don't know. I will say though, I don't really like being a public figure. Again. I say I don't really think I'm that interesting. I think what I talk about is interesting. So I'd love to eventually pull back one day.Michael Jamin:So is this agent or manager, is that what they do for you to get you public speaking gigs? Is that what they, their goal?Coco Mocoe:Yeah. Yeah, all of it. So they do speaking engagements. I went to Adweek in New York. I went to Cannes Lion in France this summer. It was so great. And then brand deals, they're my day-to-day manager. So I meet with them and his team and constantly texting and emailing. And they also help me facilitate my consulting and stuff. I hate dealing with the conversations around money and contracts, and they're ones that step in and do all of that for me. And then I just show up for the meetings and give them my advice, and then that's all I have to deal with.Michael Jamin:And so what is it about, this will wrap it up, because this is a big question though. Being in the public eye, especially on TikTok, especially putting yourself vulnerable out there. They're haters, they're lunatics. Is this part of the problem?Coco Mocoe:I mean, sometimes, yeah. I've even recently just started replying to a few comments just because I want people to know that there's a real human, when you tell someone to go off themselves, there's an actual, I think people, it's crazy. I think that people see a video and it's hard for them to think that this isn't a one dimensional cardboard cutout. This is a real person. So yeah, I mean, sometimes it is the comments, the negativity. I think that ultimately though, if you know who you are that will shine through, you'll have mistakes and you'll have missteps and you'll have moments. But if you know kind of who you are and where you're headed, you'll always be okay. But I think more so for me, it's that I am really a big believer that going viral online can be a type of trauma. It can open up a lot of doors, but I think that it's really something that not a lot of people are prepared for.I think we see it with bigger celebrities that get famous young, the notion that sometimes fame is a type of trauma, yet everyone wants it. And so I think that being visible, no one, our human brains haven't evolved to processing, being seen by 20,000 people a day. We were used to having the 10 people in our little community in the middle of nowhere, and it's different. So I think there's just no understanding or process yet for really knowing what's happening. And it's traumatic and it can be scary. I mean, I love it. I think I'm good at tuning it out. I think it's so much better when you get famous or you get a viral moment when you're older. I think that I'm sure for us it's a little bit easier. I couldn't imagine being 16 and your frontal cortex is still developing. Well,Michael Jamin:What happened when you responded to that person said, Hey, I'm a real person. Did you get the response that you were hoping to get?Coco Mocoe:I mean, yeah. The best is when they delete the comment, just like I think they realized, but it's not even for the person who even left the comment. I more so do it too every, and not all the time I don't read. I got really good advice from a creator once. They said, once your video's been up for an hour or two, don't read the comments because it's not really going to be the people. You're on the for you page when you get your first hate comment. But I guess it's also just me kind of sending the message to other people that are leaving me comments, that I'm reading them and I see them. It's just always an effort to humanize myself. But I mean, it's hard. I feel like there's no right or wrong way. I think that the most successful people are the ones that just don't really care. And I envy that about some people. They just don't. I'm like, wow, that's so cool.Michael Jamin:Even for me, it affects me. So that's why I don't even the problems, I won't respond. Someone left a comment once a year ago or whatever, they left a question and then someone else commented, oh, don't bother asking this guy a question. He only responds to haters. And I thought, that's what I'm doing. I go, that's what I'm doing. And the person was right. I was only responding. I was rewarding the idiots. And so after that, I go, well, now I'm done. I'm not responding to anybody unless it's in a post. I'm not responding to anyone.Coco Mocoe:Oh, yeah. I mean, I really try the first hour to respond to a lot of the positive comments or if people are making, if they have good questions. And also if someone has a valid critique of my video, sometimes I'm not always going to get it right. And that's okay. And I'll reply. Thank you. You're right. I get that point too. So for me, I do try to, again, I think of it as that lecture hall where the first few people that are really reaching out and leaving thoughtful comments, it's someone who is like, you're in the lecture and they raise their hand, or they're a student who came up and they were so excited about what you were saying that they wanted to have that moment with you. And I mean, I think I'm really lucky though, in that I think my following is really, really intelligent. I think that the people that follow me are really thoughtful, and I'm very lucky that there's usually very thoughtful discussions in my comments as well.Michael Jamin:But see, I struggle with that. I was like, am I supposed to be accessible or not accessible? Who am I supposed to be on this?Coco Mocoe:And there's no, there's no yes or no answer. Some days you'll be more accessible and some days, some months, whatever you'll pull back. I think just really taking it based on your mood or where you're at. I think the biggest misconception I see with public figures and also creators is they feel like they have to make a decision, and then that's who they are. I get that a lot with authenticity and what do I reveal about myself and am I revealing too much? Am I not revealing enough? And I'm like, you don't have to make that decision in a boardroom one day. One day you're going to be more vulnerable. One day you're going to be, no one can find you. You're off the grid.Michael Jamin:But I don't know, the common knowledge is you're supposed to respond for the algorithm. But then I was like, if I'm working for the algorithm doing this, I'm out. The minute I start working the algorithm, I don't want to do it anymore.Coco Mocoe:And that's a very fair game. I totally get that sentiment. I know you'd said it earlier too, which is at what point are we just free employees to TikTok? And I agree, and that's why I think that the only way it really is beneficial is if you're always, again, there's just something bigger that you're striving for than TikTok, like feeding people to a podcast. And again, you don't want to always ask people to go and do something. There's a rule in marketing, it's called the 80 20 rule where 80% of your content should just be adding value, and then 20% is asking people to go buy a book or go to your pod. But yeah, I guess there's no right or wrong answer.Michael Jamin:I think there's something as we wrap it up, I think there's something smart that I learned. I think you said it, I'm trying to remember. I'm pretty sure you said it, and we'll talk a little bit about this. It was about, I think you, I'm sorry if it wasn't you. It was like you read some study that said part of what's the appeal of social media today is that people see you and it's this frequency with which they see you and then they fall in love with there are programmed like who we see all the time.Coco Mocoe:Yes. So there's a book called Fan Chasm, and it was Yes. And they basically studied the science behind parasocial relationships, which again, that's a buzzword that I feel like people throw around, but we don't even really understand it completely yet. And yeah, that's essentially what they said. And I guess we'll end on that note, so fascinating, but that the humans, and again, I'm not a psychologist, not claiming to be just my interpretation of this book, they essentially theorized that humans were programmed to bond with the faces that we see most often because that depended on our survival. So back when we were in small communities hunting bears, you had to make sure that you bonded with the person who caught the bear or else you weren't going to eat that week. And so we do it even subconsciously, but what's happening now with the internet and media, and we saw it in the early rise of celebrities as well, but that there's a disconnect happening where we see Taylor Swift's face more than we see our own boss's face or

Actor, Activist and Storyteller Alysia Reiner Interview! Yes it's true —  I just joined the Marvel Universe as DODC Agent Deever on the new Disney+ series, Ms. Marvel. You might also know me as Natalie "Fig" Figueroa on ORANGE IS THE NEW BLACK (and I won a SAG AWARD as part of the incredible cast!).   However, IRL I'm an actress, activist, producer and eco-momma who uses her superpowers for good.    But did you know? You can also catch me as Sunny on critically acclaimed, Peabody Award-winning BETTER THINGS on F/X, and Kathryn in the new Starz horror-comedy series, SHINING VALE, alongside Courteney Cox and Greg Kinnear, and Kiki Rains on HBO's THE DEUCE. Also, I both star in & produced the Sundance Film Festival hit, EQUITY, and Tribeca Film Festival favorite EGG, which is 100% fresh on ROTTEN TOMATOES    (whaaaaa?!!?). A few other recent adventures include getting naked on BROAD CITY with Abbi and Ilana and going head to head against Annalise on HOW TO GET AWAY WITH MURDER. Damn, I am a lucky girl.    But MOST Importantly, I LOOOOVE working as a change maker for women. As an advocate for women's rights and climate change initiatives, I am an ambassador for GDIM, started an eco-fashion initiative, Livari, and just became the first ever eco emissary for zero-waste beauty brand, Izzy. I am also on the Advisory Board of the EARTH DAY INITIATIVE. I have been invited to speak at The White House, The United Nations, Google, Cannes Lion, Women's Media Summit, Collision, and countless film festivals and other events about breaking barriers for women in all fields, specifically the entertainment industry. And to (not so humble) #humblebrag for a sec, I'm really proud to have been awarded the Persistence of Vision Award by the Women's Media Summit, the Sarah Powell Leadership Award by the Women's Prison Association, the MUSE Made In NY Award from The Mayors office & New York Women in Film and TV, the Moves Power Women Award, the Pioneer in Filmmaking Award, the Collaboration Award from the Coalition for Women in the Arts and Media, and, oh please, I don't want to bore you with all of um... OTHER AMAZING THINGS! WAR WORDS The off-broadway show Alysia is currently in Her character in the play has cancer, so she'll likely want to discuss Cancer Support Community (where she is an ambassador), My Cancer Family, and perhaps a few other non-profits in this sector She'll also likely want to use this time to talk about Veterans ! PHILANTHROPIC / ACTIVISM Geena Davis Institute on gender and Media Alysia is on the board - does a great deal of work in this sector ENVIRONMENTAL ACTIVISM IZZY BEAUTY Alysia is an eco-emissary and developed two shades of zero-waste lip gloss for them. They also have an exciting collab coming up! EARTH DAY INITIATIVE Alysia serves on the board FOSSIL FUEL TREATY Alysia is an ambassador Learn more about your ad choices. Visit megaphone.fm/adchoices

Lucas Ribeiro and Kazuo Kobo are a dynamic duo of Creative Directors from Brazil, currently residing in New York City, where they work at the legendary McCann NY. They are Cannes Lion-winning creatives who have also taught at the Miami Ad School Brazil and recently published a book in Portuguese, translated as "Principles – 128 Principles for Becoming an Ad Agency Creative." The book is filled with great tools, techniques, and ideas they've developed along their journey. They are here to expand on an idea called "Batman or Superman: Skills vs. Talent." Learn more about them at www.landk.work. --- Send in a voice message: https://podcasters.spotify.com/pod/show/cdconfessions/message Support this podcast: https://podcasters.spotify.com/pod/show/cdconfessions/support

 This week, we interviewed Emily Jordan Gargas. Emily is a dynamic force in the world of marketing. She holds a remarkable track record across various sectors such as tech, sports/fitness, healthcare, retail and has led teams at global heavyweights like Nike and Google as well as nimble, high growth startups like Tubi and Willow. Most recently, she was steering the ship as the VP of Marketing at Willow Innovations spearheading consumer awareness, brand strategy and performance marketing.  She's an expert architect of brand campaigns, product launches, and digital initiatives and enjoys nothing more than masterfully constructing high-caliber marketing teams under a culture infused with innovation and collaboration. She has won a number of AdWeek and AdAge awards for her provocative brand campaigns and a Cannes Lion for her work on Google's first popup store and retail strategy.  Emily lives in Oakland California with her husband, Dan and 10 month old daughter, Jovie. She credits much of her success to having a supportive partner, a helpful support system and her midwestern work ethic.

These young creatives gamified the Cannes Lion experience with The Loudest Roar,  a virtual juror experience for anyone with an eye for advertising to see how their taste stacks up against the real Cannes jury selections. Chirag Khushalani is a strategist at AKQA Media City where he and his co-worker, Tobbi Vu, a UX/UI designer got the ball rolling on this budding community experience. Alongside an Art Director and Copywriter, the four of them launched the inaugural year of The Loudest Roar with style and grace. It's one of those "I wish I had thought of that" ideas. But lucky for all of us,  they did. And they knocked it out of the park. Check out the links below to learn more about these killer creatives. Episode Links: The Loudest RoarChirag's LinkedInTobbi's LinkedInThanks for ad'ing a little Bad to your day ;) now follow us on Twitter dammit More Links: Pod SiteBrian's BookEric's InstagramAmelia's Book

Adam Vazquez and Joe Lynch discuss growing a brand and a business. Adam is the CEO of Heard Media, a marketing firm that specializes in creating audio and video content that educates, entertains, and engages target markets. About Adam Vazquez Adam Vazquez is an experienced marketing leader who serves as the CEO of Heard Media. Adam has built memorable growth stories for numerous companies throughout the supply chain, healthcare, and technology industries, and is a leading mind for growth and marketing in the B2B space. Applying the strategies and methodologies he learned while serving Fortune 1000 brands as a strategist, Adam brings both creative and practical strategies that move the needle for the mid-market companies he serves. Adam is also an entrepreneur. After leaving VaynerMedia, he co-founded Heard Media and has built the company to what it is today using many of the same strategies and techniques he employs for his clients. He is a trusted consultant to mid-market CEOs and an entertaining public speaker on the topics of brand, b2b growth, creative campaigns, and content marketing. Adam's work has won several awards from the American Advertising Federation as well as being a finalist for a Cannes Lion. Notable credits include: Writer of "The Stain", Executive Producer of "The Future of Supply Chain", Executive Producer of "The Data Stack Show", Executive Producer of "Trending Thoughts with Torrey Smith", and Host and Executive Producer of "Content is for Closers". About Heard Media Heard Media is a company that exists to help businesses find and serve their customers through audio and video content. They believe that growing a business online is crucial for its future success. Their Custom Content Framework, which has generated millions of dollars in revenue for their clients, is now available to all businesses. Heard Media's Custom Content Growth Model consists of three phases: Clarify, Create, and Convert. In the Clarify phase, their team uses a combination of research, industry reports, and experience to help businesses determine the best platforms to promote their content campaigns. The Create phase focuses on bringing ideas to life through design, including show/series identity, logo development, web and landing page development, and more. Finally, in the Convert phase, Heard Media ensures that the content drives business results by maximizing exposure and implementing measurement systems. They also offer supply chain and logistics services specifically tailored to the trucking industry. Key Takeaways: Growing a Brand and a Business  Heard Media specializes in creating audio and video content that educates, entertains, and engages target markets. Their Custom Content Framework has generated millions of dollars in revenue for clients and is now available to new customers. They offer a Custom Content Growth Model that includes strategies such as brand and content strategy, audience research, competitive analysis, and digital content roadmap. Heard Media believes in the importance of preparation and uses a mix of first and third-party research, industry reports, and decades of experience to help clients decide the best place to promote their content campaigns. They bring ideas to life through design, whether it's visual or audio, and offer services such as show/series identity, logo development, web and landing page development, and visual asset development. Results are a priority for Heard Media, and they ensure that content drives business over the long-term by providing platform selection, paid ads management, email marketing campaign development, and analytics services. They also serve the trucking industry by offering brand and content strategy, audience research, competitive analysis, and digital content roadmap services. Heard Media understands the importance of blending business and brand into a cohesive entity that resonates with the target audience. They believe in the power of creativity and its role in executing successful content campaigns. Heard Media takes pride in their ability to take the guesswork out of growth and help businesses thrive online. Learn More About Growing a Brand and a Business Adam on LinkedIn Adam's Letter on LinkedIn Adam's Newsletter Heard Media on LinkedIn Heard Website Adam's Podcast The Drum | US Ad Of The Day: Flock Freight Quantifies A ‘fuckload' For Blue's Clues' Steve Burns Episode Sponsor: Tomorrow.io The Biggest Risk Facing Truck Drivers with Dan Slagen Trucking & Road Solutions: Weather Intelligence for Logistics & Transportation Sponsor: Tusk Logistics Tusk Logistics is a national network of the best regional parcel carriers that puts Shippers first, with lower costs, reliable service, and proactive support. Tusk save Shippers 40% or more on small parcel shipping. Tusk's technology connects your parcel operation to a national network of vetted regional carriers, all with pre-negotiated rates and reliable, predictable service. Integrating to your existing software takes minutes, and Tusk has your back with proactive shipper support on each parcel, in real time. The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

What is an irresistible offer, and how do you create one? Is there a proven formula? Kenneth Yu shows you how exactly he writes his offers. Tune in and discover Kenneth's proprietary Holy Grail Copywriting Method - the ultimate system to position, brand, and scale your products as the object of earnest desire, which buyers would want to attain at any price. Learn the UFO technique to craft your offer effectively, grab the attention of your ideal customers, and increase your sales, And, if you're not yet leveraging AI in your business, this episode will show you what it can do. So what are you waiting for?Kenneth is the accidental founder of the “Write Your Own Damn Cheque” movement, where he teaches financial independence through his proprietary persuasion system, personal growth, and strategic thinking. He is the recipient of the World Marketing Congress Top 50 Global Digital Marketing Leaders, the World Brand Congress Most Influential Digital Media Leader, Cannes Lion, London International, D&AD, and other distinguished marketing awards. As an A-list copywriter, Kenneth knows exactly how to craft compelling offers. Today he talks about the Holy Grail of offer creation and his 3-step formula that you can use to elevate your marketing efforts. Key Takeaways:01:26 Kenneth shares the idea behind the accidental movement WYODC (Write Your Own Damn Check)03:26 The Holy Grail of offer creation06:09 The 3-step formula for creating an irresistible offer (with examples)16:48 How AI and ChatGPT helped Kenneth get 500 subscribers in 3 days!20:07 Want to use social media the right way? Grab Kenneth's social posting product21:17 Here's a valuable tip about making your self-liquidating offer/objective (SLO) more powerful24:10 Making your information course attractive to customers26:40 The biggest mistakes marketers and business owners make28:04 Leveraging ChatGPT to make an offer targeting your ideal customer avatar28:45 Another great tip from Kenneth about offer creation30:15 What are domino effect bonuses, and how can they make your offer more enticing?Offer:Take advantage of Kenneth's free masterclass on offers and how to stand out in the marketplace. https://bit.ly/HolyGrailDMConnect with Kenneth Yu:Website - https://wyodc.com/Facebook - https://web.facebook.com/RealKennethYuInstagram - https://www.instagram.com/wyodcworld/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7...

What is an irresistible offer, and how do you create one? Is there a proven formula? Kenneth Yu shows you how exactly he writes his offers. Tune in and discover Kenneth's proprietary Holy Grail Copywriting Method - the ultimate system to position, brand, and scale your products as the object of earnest desire, which buyers would want to attain at any price. Learn the UFO technique to craft your offer effectively, grab the attention of your ideal customers, and increase your sales, And, if you're not yet leveraging AI in your business, this episode will show you what it can do. So what are you waiting for?Kenneth is the accidental founder of the “Write Your Own Damn Cheque” movement, where he teaches financial independence through his proprietary persuasion system, personal growth, and strategic thinking. He is the recipient of the World Marketing Congress Top 50 Global Digital Marketing Leaders, the World Brand Congress Most Influential Digital Media Leader, Cannes Lion, London International, D&AD, and other distinguished marketing awards. As an A-list copywriter, Kenneth knows exactly how to craft compelling offers. Today he talks about the Holy Grail of offer creation and his 3-step formula that you can use to elevate your marketing efforts. Key Takeaways:01:26 Kenneth shares the idea behind the accidental movement WYODC (Write Your Own Damn Check)03:26 The Holy Grail of offer creation06:09 The 3-step formula for creating an irresistible offer (with examples)16:48 How AI and ChatGPT helped Kenneth get 500 subscribers in 3 days!20:07 Want to use social media the right way? Grab Kenneth's social posting product21:17 Here's a valuable tip about making your self-liquidating offer/objective (SLO) more powerful24:10 Making your information course attractive to customers26:40 The biggest mistakes marketers and business owners make28:04 Leveraging ChatGPT to make an offer targeting your ideal customer avatar28:45 Another great tip from Kenneth about offer creation30:15 What are domino effect bonuses, and how can they make your offer more enticing?Offer:Take advantage of Kenneth's free masterclass on offers and how to stand out in the marketplace. https://bit.ly/HolyGrailDMConnect with Kenneth Yu:Website - https://wyodc.com/Facebook - https://web.facebook.com/RealKennethYuInstagram - https://www.instagram.com/wyodcworld/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of Scale

MMC Executive Creative Director James Ferber joins Paul Holmes beachside in Cannes to discuss the power of creativity in PR. Ferber proposes that unlike commercials and magazine spreads in advertising, the canvas of PR is the real world which commands an entirely different mindset, and is arguably more challenging. 

Live from Cannes, third time returning guest Rory Sutherland gives us his views on just how good this year's Festival of Creativity is, what should be awarded, AI vs AI, what we should be looking for as marketeers in current trends and the value that behavioural science brings to creativity.He also talks about what he is looking forward to on the road to another great festival – Madfest, and why he is doing his Mad Masters course.What we covered in this episode: Why Rory thinks this Cannes Lions Festival is the most wonderful ever. The backbone that Rory thinks System1 and WARC bring The Campaign for a new Behavioural Science Award Festival of creativity or advertising? The brilliance of ABInbev brewers for bread campaign Rory on re-writing the advertising rules Jon's 5 most creative moments What excites Rory about behavioural science Rory's definition of creativity The story at the heart of Crocs growth Should there be a Cannes Lion for zero budget campaigns? Fashions in psychology The problem with chat GPT is…… Outlier vs average impact on creativity The value Artificial Inquisitiveness and Interestingly wrong People's value in business vs automation System1's learnings on AI creativity and innovation Why brand partnerships should be awarded. Encouraging people to think more widely about what they should be testing. Does Rory think the world needs Apple Vision? Should Google have persisted with Google Glass? Why all Europeans report to distain automatic cars. Rory's ideas for the tech world innovation When are people happy being happy cut off from fellow men? The most important economic thing about Zoom meetings. How Rory is plotting to get more cash for creative people Why Rory keeps coming back on The Uncensored CMO The value of “crap creativity” – why the obvious solution could sometimes be better Rory's Road to Madfest  - what he is looking forward to and why he is doing Mad Masters Links Follow Jon Watch UCMO on YouTube

Here's what we covered today:Follow Jim Louderback on LinkedIn!Subscribe to Jim's newsletter, Inside the Creator Economy, here!Kick signs $100 million deal with xQc, signs Amouranth, gets one million new users - TubefilterMrBeast “moving on” from Beast Burger restaurants after just two years - DexertoCheck out all the goings on with VidCon here!Cannes Lion is also this week -- check out all updates here

Today on The Current Report, Pereira O'Dell's chief growth officer Mona Gonzalez talks about why she thinks purpose driven work is standing out as some of the top ad campaigns at Cannes Lions. Plus Gannett sues Google, alleging it holds a monopoly on the advertising market and Wieden&Kennedy wins big in the new gaming category at Cannes.To read the full stories included in this episode:Gannett Sues Google, Accusing It of Dominating the Ad Market https://www.nytimes.com/2023/06/20/business/media/gannett-google-lawsuit.htmlCannes Lions: NBCUniversal Expands One Platform Digital Ad System Through Alliances With European, Asian Broadcasters https://variety.com/2023/tv/news/nbcuniversal-one-platform-digital-ad-system-1235648879/ 

The Current is back on the beach at Cannes Lions International Festival of Creativity to give a look into the top talks from the first day of the festival. Plus Spotify's head of sales in EMEA, Rak Patel, joins the show to talk about creativity and brand connection.To read the full stories included in this episode:The Black Lives Matter movement helped drive advertisers' DEI efforts. How far have we come? https://bit.ly/44dsWcxBud Light's Struggles Have Been a ‘wake-up call,' says AB InBev CMO at Cannes https://bit.ly/3qJOIpCOmnicom Group to Debut Tool Using Generative AI for Advertising Employees https://bit.ly/46pNBfk

When you are listening to this, I will be in Cannes Lion in the south of France. Thank you for all the opportunities you have afforded me as my audience. I have gone from an entry-level marketing employee to traveling the world to talk about marketing to some of the most brilliant people in the industry. Thank you, thank you, thank you. I hope I make you proud as my audience. -- cocomocoe@whalartalent.com

On this edition of The Current Report, Damian Fowler and Zac Wang go in-depth on lessons learned five years after Europe's sweeping General Data Protection Regulation (GDPR) went into effect. Plus, Cannes Lions will kick off its International Festival of Creativity next week, and The Current will be on-the-ground all week to report on all the biggest trends from the annual advertising gala. To read the full stories included in this episode: What will win a Lion? Our top creative picks https://www.thecurrent.com/cannes-lion-top-creative-advertising-marketingBritish advertising leaders on 5 lessons from 5 years of GDPR https://www.thecurrent.com/british-advertising-gdpr-ai-data-privacyEU commission files antitrust complaint against Google https://www.bloomberg.com/news/articles/2023-06-14/google-hit-with-eu-charge-sheet-over-ad-tech-dominanceBeatles to release "new" AI-assisted song https://www.bbc.co.uk/news/entertainment-arts-65881813 

Atif is the author of Decision Sprint The New Way to Innovate into the Unknown and Move from Strategy to Action, Atif Rafiq has blazed trails in Silicon Valley and the Fortune 500 for over 25 years. After rising through digital native companies like Amazon, Yahoo!, and AOL, Atif held C-suite roles at McDonald's, Volvo, and MGM Resorts. He oversaw thousands of employees as a global P&L, transformation, and innovation leader. Rafiq was the first Chief Digital Officer in the history of the Fortune 500, a pioneering role he held at McDonalds, and he rose to the president level in the Fortune 300. He currently sits on the Boards of Flutter / Fanduel ($25bn public company); Clearcover (a fintech provider, ranked on the Fast 500); and KINS Capital ($300mm SPAC). Previously, he's served on the client council for Snapchat (SNAP), as advisor to Slack (acquired by Salesforce for $20bn) and national board member of Defy Ventures (non-profit serving the formerly incarcerated). While leading business units, teams, and growth for companies, Atif has built a large following as one of today's top management thinkers. Over half a million people follow his ideas about management and leadership on LinkedIn, where he is a Top Voice, and his newsletter Rewire has over 100,000 subscribers. He's advised and invested in over 30 startups including Headspace, SpaceX, 23&me, Callisto Media, Bullet Proof Nutrition, CONBODY, Byte Mobile and Salad & Go. He is an active speaker at conferences including MIT Artificial Intelligence Summit, Fortune Reinvent, Cannes Lion, SXSW, CES, Google I/O, Twitter Flight, Web Summit, and more. His work has been profiled in the Wall Street Journal, Fortune, Mashable, Forbes, CNET, Tech Crunch, and Fast Company. Atif is passionate about helping companies push boldly into the future. He accomplishes this through Ritual, a software app revolutionizing how teams innovate and problem-solve, and through his work as keynote speaker, Board member, and CEO advisor.

Atif is the author of Decision Sprint The New Way to Innovate into the Unknown and Move from Strategy to Action, Atif Rafiq has blazed trails in Silicon Valley and the Fortune 500 for over 25 years. After rising through digital native companies like Amazon, Yahoo!, and AOL, Atif held C-suite roles at McDonald's, Volvo, and MGM Resorts. He oversaw thousands of employees as a global P&L, transformation, and innovation leader. Rafiq was the first Chief Digital Officer in the history of the Fortune 500, a pioneering role he held at McDonalds, and he rose to the president level in the Fortune 300. He currently sits on the Boards of Flutter / Fanduel ($25bn public company); Clearcover (a fintech provider, ranked on the Fast 500); and KINS Capital ($300mm SPAC). Previously, he's served on the client council for Snapchat (SNAP), as advisor to Slack (acquired by Salesforce for $20bn) and national board member of Defy Ventures (non-profit serving the formerly incarcerated). While leading business units, teams, and growth for companies, Atif has built a large following as one of today's top management thinkers. Over half a million people follow his ideas about management and leadership on LinkedIn, where he is a Top Voice, and his newsletter Rewire has over 100,000 subscribers. He's advised and invested in over 30 startups including Headspace, SpaceX, 23&me, Callisto Media, Bullet Proof Nutrition, CONBODY, Byte Mobile and Salad & Go. He is an active speaker at conferences including MIT Artificial Intelligence Summit, Fortune Reinvent, Cannes Lion, SXSW, CES, Google I/O, Twitter Flight, Web Summit, and more. His work has been profiled in the Wall Street Journal, Fortune, Mashable, Forbes, CNET, Tech Crunch, and Fast Company. Atif is passionate about helping companies push boldly into the future. He accomplishes this through Ritual, a software app revolutionizing how teams innovate and problem-solve, and through his work as keynote speaker, Board member, and CEO advisor.

Jo Arden is the Chief Strategy Officer of Ogilvy UK, and she joins me on the podcast to talk all things strategy. What's involved, why it's important and how to make a career of it. Jo's experience is vast, not landing a "strategy" role until her 30's and since has had senior roles at Publicis•Poke and MullenLowe.Here's what we covered in our chat: How Jo got into strategy Her winding path from PR through business development and into strategy What does a Chief Strategy Officer do? The role of generosity in being a great CSO The business case for involving your strategy team on a core business problem The one question you should always ask your customer “Making your thinking as funny as possible” Why the winning ads in technology don't take themselves seriously The ‘good sense of humour' approach to planning “If you aren't having fun you aren't doing great work” In praise of Dove and it's purpose in advertising “If it didn't sell it wasn't creative” Why the industry loves a crisis narrative The crisis in creativity is more of a trend than a crisis Cannes Lions role in creative exploration rather than effectiveness Jon was left out of his own Cannes Lion winning party The one Campaign award no-one wants to win Why Turkeys eat Lions for breakfast “The consumer is not a moron, she is your wife” The challenge of bringing the consumer into the room The importance of doing normal things Spending the most time out of the office Rabbits in the office and other fun things at Ogilvy Generating borderless creativity Putting pressure on the task and not yourself How to create an environment for creativity to happen What Jo would advise her 21 year old self Jon share his almost unbelievable imposter syndrome story Using the power of your network

Whether building hyper-growth startups or advising Fortune 500 companies, the Royal Family or the United Nations, Lindsey McInerney has spent her career helping people understand the impact of cutting-edge technologies and adopt them early.An internet nerd and tech futurist, Lindsey has launched multiple projects in the metaverse and web3 space and remains excited about the ways crypto, blockchain, NFTs, and extended reality (XR) will change our digital and physical landscape.As Global Head of Technology and Innovation at AB InBev (Anheuser-Busch), the world's largest brewer, she launched Stella Artois into the metaverse in an explosive partnership with ZED RUN, a crypto horse racing game.One of the first major brand executions in the space, the Cannes Lion award- nominated campaign, put Stella Artois on the map as the first beer brand and FMCG company in the metaverse and was well received by traditional and crypto media alike.McInerney was named to the 2023 ‘Thinkers50 Radar List', a cohort of 30 thinkers whose ideas are predicted to make an important impact on management thinking. She has also been named one of ‘The 30 Most Influential People in the Metaverse', one of ‘The Most Prominent Digital Futurists to Watch Out For in 2022', one of the ‘Top Players of the Metaverse' and an 'Adweek Pride Star class of 2022'.As Founder and CEO of Black Sun Labs, Lindsey works with executives, teams and personalities on their web3 and metaverse strategies. She is also the CEO of Sixth Wall, a technology and entertainment company co-founded with actor/producer Mila Kunis and producer Lisa Sterbakov.In this podcast, she shares:How important it is to learn to pivot in the ever-changing digital landscapeWhat the Metaverse, NFTs, Augmented Reality and Virtual reality all are in simple terms—and where they bring new opportunities to businessesHow any brand can distill the essence of their business to launch into the metaverse and emerging tech space _________________________________________________________________________________________Episode Timeline:00:00—Highlight from today's episode00:45—Introducing Lindsey + The topic of today's episode2:19—If you really know me, you know that...3:41—What is your definition of strategy?4:47—Could you start off with a simple definition of the metaverse?10:10—Would you say the physical technology of modern devices have an impact on their adoption?14:17—What kind of applications do you see for companies that are in more traditional industrial and infrastructure industries?16:01—How does blockchain or NFTs fit into this bigger picture?20:05—How do you transfer a brand and its essence to the metaverse?23:06—How should a company structure their team to move into this new space of technology?25:56—How can people follow you and keep learning from you?__________________________________________________________________________________________Additional Resources: Thinkers50 Profile: https://thinkers50.com/biographies/lindsey-mcinerney/Linkedin: https://uk.linkedin.com/in/lindseymcinerneyTwitter:https://twitter.com/themcinerney?lang=en

Mila Dayan is the co-founder of a b2b tech startup (beau.to) backed by Y Combinator and other notable US-based investors. Mila has fine art background: she graduated from a fine art academy in Saint Petersburg, Russia. She used to work in a large advertising agency, Leo Burnett Tel Aviv as an art director and won awards, including Cannes Lion. She used to be a digital nomad for years. FIND MILA ON SOCIAL MEDIA LinkedIn | Facebook | Twitter | Instagram ================================ SUPPORT & CONNECT: Support on Patreon: https://www.patreon.com/denofrich Twitter: https://twitter.com/denofrich Facebook: https://www.facebook.com/denofrich YouTube: https://www.youtube.com/denofrich Instagram: https://www.instagram.com/den_of_rich/ Hashtag: #denofrich © Copyright 2022 Den of Rich. All rights reserved.

Todd Kaplan is the CMO of Pepsi, the leader of PepsiCo's US Cola business and flagship brand. Under Todd's leadership, Pepsi created and Launched LIFEWTR (premium water) and BUBLY (sparkling water) - two of the most significant new product innovations in PepsiCo history. Todd and the Pepsi team also produced the The Pepsi Super Bowl Halftime Show, which was nominated for 5 Emmys and was recognized with its first ever Cannes Lion in the Music category at the Cannes Lion International Festival of Creativity. Under his management, the #BetterWithPepsi Campaign was awarded with 4 Lions, including 2 Golds. Pepsi collaborated with top performers like Dr.Dre, Snoop Dogg, Eminem, and Kendrick Lamar. Pepsi also Launched its NFT collection, The Mic Drop. Todd was ranked as one of the "Top 25 Most Innovative CMOs in the world." by Business Insider. You can learn more about: 1. Strategies and thinking framework to build one of the world's most iconic brands 2. How to have a successful career in marketing 3. How to create culturally relevant products to generate organic brand awareness     Check out our brand new YouTube Video Podcast!  https://www.SmartVenturePod.com IG/Twitter/FB @GraceGongGG LinkedIn:@GraceGong YouTube: https://bit.ly/gracegongyoutube Join the SVP fam with your host Grace Gong. In each episode, we are going to have conversations with some of the top investors, super star founders, as well as well known tech executives in the silicon valley. We will have a coffee chat with them to learn their ways of thinking and actionable tips on how to build or invest in a successful company. ===================== Brought to you by: https://link.blockfolio.com/9dzp/stwlap68 Use code: smartventure https://momentonft.com

Henry Gómez is the VP of strategic planning at Zubi Advertising Services, a Miami based firm founded by the late Tere Zubizarreta, a pioneer of Hispanic advertising and an Advertising Hall of Fame inductee. In this conversation with chef Mike Beltrán, Henry talks about his own career trajectory, his role on the team that won a Cannes Lion for bold Burger King campaign, and the parallels between the advertising business and the restaurant business. Support Pan Con Podcast and the rest of DADEmag.com on Patreon for exclusive content and other perks: www.patreon.com/DADEmag Follow Pan Con Podcast: www.instagram.com/panconpodcast/ www.twitter.com/panconpodcast www.facebook.com/panconpodcast Follow Mike Beltran: Instagram: www.instagram.com/piginc Twitter: www.twitter.com/piginc Follow DADE: Facebook: www.facebook.com/DADEMAG Instagram: www.instagram.com/dadeig Twitter: www.twitter.com/dadetweets Follow Nick Jiménez: Instagram: www.instagram.com/nicolasajimenez Twitter: www.twitter.com/nicolasajimenezSupport Pan Con Podcast and the rest of DADEmag.com on Patreon for exclusive content and other perks: www.patreon.com/DADEmag

Dan leads the behavioural science practice within Ogilvy Consulting London looking after clients from the public and private sectors. He is a Practitioner, Speaker and Writer on the creative application of behavioural science to the world's stickiest challenges. Joining the practice at its commencement in 2012, he has worked on over 80 of the world's major brands & organisations.  He has a diverse experience working across the design of products and services, consulting for organisational change and communications across all channels, across many markets. Whether that's designing first generation tech in Silicon Valley, reducing obesity in Mexico, changing cleaning habits in Beijing, call centres in India or shaping the retail environment in South Africa.  Dan co-leads the global hub in London and helped to roll out the practice across the Ogilvy network.  He has led pioneering projects with Spotify, Facebook, Unilever, Nestle, Public Health England, Gatwick Airport, ITV, the Times, British Airways, Mr Muscle, Diageo, Adobe, the EU Parliament, Comic Relief and many more. And won a range of awards from the Creative Circle, Cannes Lion to the Nudge awards.  He's been lucky enough to be invited to speak to audiences in over 15 countries about the unseen opportunities behavioural science brings. Some highlights have been Harvard University, National Security summits, Marketing and Social Media conferences, Super Yacht congresses, financial conferences. He has also helped curate the world's largest festival of Behavioural Science, Nudgestock, since it began seven years ago.  Before Ogilvy, Dan was part of a research group at the University of York Psychology department looking at the real-world impacts of our mobile phone usage.