Podcasts about schedugram

Sarah Holloway is a Melbourne lawyer turned Funtrepreneur.  Sarah owns Matcha Maiden, the popular Melbourne cafe Matcha Mylkbar, she hosts the podcast ’Seize The Yay’ and has her own following on @spoonful_of_sarah.   Sarah has successfully used Instagram for growing both her businesses and has built a strong personal brand.  Sarah shares what she's learned from growing both.   Show Notes:   [1.30] Turning Sarah’s first question on her: what makes her relatable and what is the most human thing about her [3.30] Why Sarah posts ‘raw images’  on her personal Instagram and how she keeps her personal Instagram and journey authentic  [6.45] How does the way Sarah posts on her personal branded account differ to how she posts/uses her business accounts @matcha_maiden and @matcha_mylkbar [7.55] Posting for what your community wants and how to stay ‘on brand’ [8.35] Why things like ‘style guides’ can help you with your consistency and voice on Instagram [9.20] Why Sarah doesn’t post all her business news on her personal account [10.20] How does Sarah balance her businesses and her personal brand [13.30] Sarah’s advice for people with passion projects or businesses for finding structure in their lives [17.30] Schedugram for Instagram scheduling + advice for staying on top of successfully running multiple social media accounts  [18.10] The power of User Generated Content [21.20] How to create a strong ‘voice, colour, style’ etc [22.15] How to get people to create content for your brand when you don’t have a massive following [25.10] How to make your business more Instagrammable [30.30] The importance of outsourcing social if you’re not passionate about it [30.50] Key mistakes Sarah thinks people make on social media/Instagram [34.45] The importance of having a clear intention of why you’re using Instagram [35.30] Why you should do an Instagram ‘cleanse’ [37.45] What’s next for Sarah   Check out Sarah on Instagram at @spoonful_of_sarah @matcha_maiden @matcha_mylkbar   Check out Ace the Gram hosts Tash and Viv at @acethegrampodcast @tastefullytash @vivconway_

This is the second part of my interview with Julia Jennings. We talk all about digital marketing and social media in the the electronic music industry. Here are some of the topics we discussed:MindsetThe demand and stress of supporting such a fast-paced, energetic industry and also touches on the importance of a good work/life balance for everyone involved in the scene. The long hours, the social/business events as well as the parties and the requirement to be constantly mobile when working with global brands are a little-known factors that contribute to the smooth running of a worldwide operation, Julia gives a first-hand account of her own experience along with sharing that of her close-knit group of high profile industry friends too.EPKThe press kit is essential for DJs, it’s your personal treasure chest and represents you in your entirety. We talk about how to structure your EPK, the do's and Don’ts, and the importance of having readily available content of the highest quality. We also discuss the infamous DJ biography and how to structure it, the ever-important press shot and the age-old hilarity of awful mugshots.WebsiteHaving your own website is hugely beneficial for DJs, Julia gives her advice on how to lay out your website, the need for keeping it simple/effective and how Jamie Jones’ website efficiently compliments what he does without being overloaded with content.ContentCreating constant content is vital to growth and continuity in the industry, Julia talks about the importance of utilizing Instagram (especially stories), how to stop yourself from limiting your Facebook engagement and some tips on creating engaging content for your social channels that get your music heard at the same time.Custom ArtworkCreating your own artwork gives you a competitive edge, we talk about leveraging ‘Canva’ to create professional looking imagery to supplement your socials, keeping things fluid across all platforms and simple ways to make your content stand out.Omnipresence‘Widely or constantly encountered; widespread’Social presence is absolutely key to staying in the forefront, we talk about all of the different ways to get yourself online and create a digital community, along with building relationships and the important human aspect of interaction.Social Media PostingDaily content on social media is bread and butter stuff, Julia talks how to be different on Instagram to stand out from the crowd and how/why that will drive engagement. She also talks about how to win the battle of little to no marketing budget vs having your online visibility/reach limited by Facebook. We also talk about a really handy tool called ‘IFTTT’ which helps to automatically post across all of your social channels based on your own behavior and ‘Schedugram’; a fully automated Instagram scheduler.Get a free copy of my book, DJ Goals: A proven strategy to achieve your goals faster & smarter hereJoin 2500+ other DJs like you who want to develop and achieve their goals in the DJ Growth Lab Facebook group hereFollow me on Facebook hereAnd on Instagram @ThatDannySavage

In this interview Social Media Entrepreneur, Hugh Stephens joins me to talk about how he moved from studying medicine to going full-time into social and digital media consulting, we go deep into the weeds of social media discussing online advertising, Facebook Instant Articles, and people’s affection for Instagram, and we discuss what Hugh would do if Schedugram - his Instagram scheduling service - were to die tomorrow.

Five tools to help with your social media marketing management Most of my clients know that I am a ‘social media puriest’. What this means is I like to use the social platforms as they were designed without a lot of automation as I believe spending time on the platforms is a key to success as it allows us to better understand the platform capabilities and better understand our audience on these platforms. However most of us have a lot more to do than hang out on social media all day and generally have guests to attend to, staff to manage and suppliers to stay on top off. That is why incorporating the right additional social media management tools can help you better manage and deliver your social media plan. [Tweet "The right social media tools can help you better manage & deliver your social media plan"] There are so many social media tools out there and new ones entering the market all the time. I have selected five that I am familiar with that I think are worth the investment. Please note I am not affiliated with any tool and don't get any kick backs etc, this post is written to hopefully offer value to you and help you best manager your social media marketing. 1. MeetEdgar Meet Edgard is a tool to schedule social media posts especially for Twitter but it works for Facebook and LinkedIn too. Edgar recycles content and builds a library of social content so you never run out of posts. When you craft and send a Tweet not all your followers are going to see that Tweet, for it to really get traction it needs to be sent multiple times. What this tool does is once you create an update or post - you add it to a category say Blog Post or Fast Fact or Promotion and the update gets stored in your library. When every other update in that category has been posted, Edgar will post this one again, so it can be seen by a new audience. Until recently I had been using Hootsuite to schedule tweets however I was never happy with the way they displayed images and if I wanted to post the same tweet multiply times (and I think that is a smart thing to do) I had to write out each tweet, add the image multiple times and decide what time to send it. I am really happy with how Edgar displayed the images and how you can map out your schedule really clearly for each social channel. Also you can give Edgar your RSS feed and it will actually create posts for you and automatically update when you post new content. They offer a 14 day free trial so give it a go and see what you think. The only down side is its $50US a month - so about $15 a week - so you need to weigh up if it saves you $15 a week in time. Now a side note here: just because you are scheduling Tweets it doesn't mean your work is done on Twitter, what it should mean is that your time spent on that platform is engaging with others, their content and replying as thats the important stuff! 2. CrowdfireApp JustUnfollow.com have changed their name to CrowdFire - this is a mostly free tool - well I only use the free level. This tools identifies who on Twitter and Instagram is not following you, who your recent followers are, your recent unfollowers and the bit I like the most your inactive followers. It then allows you to bulk unfollow or follow accounts. Between 25 and 100 in one session. I use this for identifying inactive followers and unfollowing them - you can see who has been inactive for 6 months or more or 3 months or 1 month. I believe it is important to keep your social media accounts healthy and unfollowing inactive accounts is part of that. Now just because someone isn't following you it doesn't mean you shouldn't be following them - there are loads of accounts I follow that don't follow me but it can be good to keep an eye on things and do a cull every know and again. 3. Schedugram Scheduling Instagram doesn't sit 100% comfortably with me however I ...

Hot & Delicious: Rocks The Planet catch up with Australian digital/tech pioneer and ScheduGram founder Hugh Stephens about growing up in Denver, Colorado, stepping away from medicine to a career of passion and building a start-up from scratch in Australia to a business with global customers across multiple languages in North America, South America and Europe For 'Hot & Delicious: Rocks The Planet' podcast articles, travel blog series and more head to: www.hotndelicious.wordpress.com

Welcome to the SuccessLab Podcast episode #24! This week I'm joined in the lab by Hugh Stephens, founder of  Dialogue Consulting in Australia and the new Instagram scheduler app, Schedugram. He is one accomplished guy. He has served on the advisory board for the Mayo Clinic Center for Social Media, and also spoken extensively on the role of social media in the health care industry. Can you tell us a bit about your journey? I've been involved in all kinds of businesses small and large since I was still in school. About five years ago I started Dialogue Consulting, which is not a digital agency, but more of a consulting company specializing in social and digital. We do a lot of risk management for larger brands and their use in social media. A few years down the track, I identified a need to be able to schedule a post to Instagram. How do you know when to hire an employee vs. a freelancer? I've made terrible hiring decisions before. But really the question it comes down to for me is how much of a disaster would it be if this person suddenly disappeared? If they play a role in your business that is core to how you operate, then I'm of the perspective then you're better to bring them on as an employee. Have you created systems before hiring or delegating work to a freelancer? My attitude has always been you shouldn't outsource something you haven't done once before. I know for me, and this seems true for number of entrepreneurs, it can be hard to let go of certain projects and delegate. How have you been able to do that? It took me a very long time to be able to let go and realize other people do things differently and they don't always have to do things my way as long as the outcome is the same. You can to communicate clearly what the outcome should be though and that there's time constraints around that. With your company Dialogue Consulting, I thought you had a really interesting approach. You focus on increasing their internal capability and capacity, so they can use social media effectively. How do you go about increasing the capacity? One of the things about social media is that you can teach anyone to manage social media, so one of the areas we work on with our clients is identifying the people within the business who have knowledge or interest in social media and teaching them the technical implementation side of it. Are there common mistakes you see most businesses make? One is trying to do too many things. It's better to do a few things well than many things poorly. Another is really understanding your audience and what value they (the business) can provide to the business. You have to provide value. How do you know when it's time to make a safe exit from a social media platform? It's ok to ask the audience. Ask where they want to hear from you, what do they want to hear through this particular channel. Sometimes you have to go back to the market research phase. With Schedugram, I know you've had some bumps along the way. You are always very quick to alert customers and offer a solution or incentive. As entrepreneurs we're going to face obstacles and the road is not always smooth, do you have any tips for dealing with set backs or the unexpected challenges that arise? I'm of the opinion that it's always best way to manage PR is to be as transparent as you are. People understand that mistakes happen, and what you need is to be building up that bank of trust so when something does go wrong, explain what went wrong. This is the problem, this is how we dealt with it, and this is how we're going to make sure it doesn't happen again, and here's what we were going to do to correct it. Do you have a tip, tool or even a book you can share? Something you're loving right now? I am a big fan of Business Model Generation. How can people connect with you? Twitter: @hughstephens Email: hughstephens at hughstephens dot com This week's Biz Hack: This one actually came from a fellow SuccessLabr, Jenny Poon. She came across a productivity hack on Fast Company that suggests allotting a theme to each day to help maintain focus when distractions occur. Jack Dorsey, CEO and co-founder of Square, noted doing this while he was simultaneously guiding Square and Twitter, to quickly refocus the day's tasks when a distraction would interrupt the flow. So for instance, his week might look like this: Monday - Focus on management and running the company Tuesday - was dedicated to product Wednesday - Marketing, communications and growth Thursday - Developers and partnerships Friday - Company culture and recruiting Saturday - Day off for hiking Sunday - Reflect, feedback, strategy, get ready for the rest of the week  Action Items: Try dedicating themes to each day of the week. If you're not sure where to start or which themes to set, try listing out all of your regular work activities so you can identify common themes. Then separate these tasks by theme. If you try it, let me know if it works for you in the comments section.  Quote of the week: “No matter how low the pendulum swings, there's a high just on the other side. Be thankful for the failures, because those speak to you in a language you'll never hear. You learn through failure.” ~ Tanner Lawley Next week I talk with Matthew Manos. He is the other of “How to Give Half of Your Work Away for Free,” and was named one of “Seven Millennials Changing the World” by The Huffington Post. He's done a lot and he's only 26! And if you're compelled to do so, please rate The SuccessLab Podcast in iTunes…but only if you like it. Until next week, be prosperous!

Welcome to episode 23 of the SuccessLab Podcast. In this episode I'm in the lab with Sean Tierney, founder of Grid 7 and co-founder of Artilage. We talk about about shifting gears when something isn't quite fitting, and marketing automation, which Sean is a genius with. Can you tell us a bit about your journey (this will be more your entrepreneurial endeavors)? The first entrepreneurial endeavor goes back to 8th grade. I took my parents video camera to a play and recorded it. Then snuck a flyer into the program and started selling VHS tapes of the play to the parents who were in attendance. I got 100 orders. I made $1000 on that first play. That's a big chunk of money for an 8th grader. The whole experience was incredible. That really turned me on to entrepreneurship. Since then, I've done several things. I took a 40-foot city bus, gutted it, and put night club style floors and seats, and fiber optic lights. We drove that around for a while doing pub crawls and such. JumpBox is probably the business I'm most known for. Basically I created a class of software called virtual appliances and became the largest provide for Amazon DM ware and parallels. Just have done a lot of stuff. Also covered in the podcast: how Sean discovered marketing and business process automation through real estate. Recently you sort of took a hiatus from some of this to get back to your core, can you tell us about that and what you've discovered? Basically one of my companies, JumpBox, kind of burned me out. So I was still working and consulting, but it was a hiatus from the products company. So I went to the Dominican Republic, read a bunch of books, learned kite surfing, and tried to unplug for a while. I arrived at a point, where I'm really happy where I'm at now. Shifting gears, I know you are passionate about helping startups. In working with them, what are some common missteps or mistakes you see them make? With startups the most common mistake I see is being attached to your idea. It's your perception of what you think the solution is rather than going in and seeing what your customer wants. In the show, Sean talks about customer development and Four Steps to the Epiphany. You work with a lot of businesses on automation, being everywhere, and getting more leads in the funnel more efficiently. What are some of the primary things you recommend businesses automate? One of the most important concepts is lifecycle marketing. It's the idea that in business there's a lifecycle. It's the continuum of increasing engagement with you (or your business) that you can systematically move people through, and marketing automation is how you do that. It depends on what they need and where they're at, but basically you want to shoot for the things that are going to create more revenue - typically that's client acquisition. So that's where we start. In the show we also talk about how to “be everywhere.” What tools do you recommend for automation? Check out grid7.com for a list of tools Sean uses to generate results Active Campaign, even Boomerang for Gmail, If This Then That, Zapier, there's a bunch of tools. How do you recommend entrepreneurs go about systemizing their businesses? When you start out do everything manually. Flinstone it. You talk about being everywhere, obviously a challenge for busy entrepreneurs, how can they do this efficiently? It can be a mix of automation and delegation, but it's on a case by case basis. See what's going to move the needle then start in on that. The 80/20 rule. Do you have a tip, tool or even a book you can share? Something you're loving right now? Check out Sean's blog for reviews of his latest reads (there will be 20 of them). Connect with Sean: Twitter:  @ScrollinOnDubs Blog: scrollinondubs.com/ This week's Biz Hack: Where to distribute your awesome press release. Action Items: Somewhat related to the Biz Hack, this week's action item continues with the media outreach theme...  Quote of the week: Another great quote on decision making: “Make a decision. It doesn't have to be a wise decision or a perfect one. Just make one.” ~ Seth Godin Next week we're in The Lab with Hugh Stephens, he is the founder of Dialogue Consulting in Australia. I first learned of Hugh when I came across a tool he developed called Schedugram, which allows you to schedule Instagtram posts. I started researching him a bit, and he is one impressive guy. We talk about what it's like to operate multiple businesses and how he has handled growth. Be sure to tune! Hugh gives a lot of really great nuggets for entrepreneurs.