Ace The Gram

Today is our last ever ATG episode We've lost our trademark battle with Instagram and it's time to move onto bigger and better things This is goodbye for now but keep your eyes peeled for our return... it will be new and improved and different Thanks you so much for listening to our podcast, we love you and goodbye x

It's been a big week for tech platforms... Meta is laying off 13% of their staff, Elon is playing havoc with Twitter and Amazon is freezing hiring... Today we talk about everything social media and tech and break down the following topics: - Viv's top 5 takeaways from Odette Barry's PR summit - Viv and Tash's favourite podcasts of 2022 - How brands are using BeReal - How TikTok is planning to pay creators more... TikTok pulse - The Instagram comment pop up helping hateful language - How brands will be able to see influencer's media kits ON creators Instagram profiles - The funniest 'verified' tweets  For more on Tash and Viv check out @acethegrampodcast @vivconway_ @tastefullytash

Have you or a friend ever suffered online bullying or harassment? Whether it's personal or directed at your biz... we've developed a list to help you through! Strategies include organisations to reach out to + tools you can utilise to hide comments etc on social media platforms Check out the Harmful Digital Communications act: https://www.legislation.govt.nz/act/public/2015/0063/latest/whole.html   For more on Tash and Viv check out @acethegrampodcast @vivconway_ @tastefullytash

Today we talk about something that's been on our radar for a while. We weren't sure whether to give it any air time but we decided to touch on it to talk about the impact it has on those who it targets The convo about this topic starts at 30mins We also cover: - travel hacks to save money + have a better airline experience - "The Playlist" on Netflix about the Spotify story - Profitability - big businesses who aren't profitable... they might surprise you - the best boomer comments on FB   For more on Viv and Tash check out: @acethegrampodcast @vivconway_ @tastefullytash

Viv is back from the USA and full of marketing inspo she shares with us! We also cover: - why Crocs are marketing icons - Instagram unrolls their scheduling tools - Kayne buys conservative social media platform  - Is Instagram becoming Myspace by having profile page songs? For more check out: @acethegrampodcast @vivconway_ @tastefullytash

We will be back in two weeks!

Today Viv gives us the lowdown on what she learned from the epic GC GGO launch into Aus! The ep covers: - the pros and cons of a launch party - the importance of knowing your intention - what Viv would do if she was to do it again - the stories from the launch party night - tips and tricks for other branded events For more on Viv and Tash check out: - @acethegrampodcast - @vivconway_ - @tastefullytash

It's GGO launch party week in the GC We cover: - Viv's learnings from planning a product launch party - Tasha's tips for a successful product photoshoot - TikTok's latest controversies (Mikayla cancelled from her influencers work hard comments) - Pinned posts on Instagram - Reply to comments on Insta with reels For more on Tash and Viv check out: @acethegrampodcast @vivconway_ @tastefullytash

Have you ever wondered what the difference is between the businesses who 'get it' on social media versus the ones who miss the mark... Today we talk to Amy from Confetti Rebels. Amy is one of the businesses who "get it" She covers: - how and why she started Confetti Rebels - as a female empowerment biz, how she navigates political and social issues - TikTok vs Instagram content - tips for how to be the face of your biz - the keys to real connection with your audience For more on Amy, check out: @confetti_rebels For more on Ace the Gram check out: @acethegrampodcast @vivconway_ @tastefullytash

Today we sit down with Torrell Tafa on how he dominates TikTok! With over 400k followers on TikTok and 8m likes, Torrell shares: - how to create better content for Tiktok - the difference in what makes content succeed on Insta vs TikTok - how to make thousands of dollars on "Live" TikTok - how Torrell's social media media strategy has evolved over time - the key to a good TikTok account (posting freq etc) For more on Torrell check out: @torrelltafa @acethegrampodcast @vivconway_ @tastefullytash

Learn how to hack your own PR with Odette Barry. Odette Barry is a headline-winning PR mentor, who designed and teaches the popular Hack Your Own PR program, an intimate program designed for small business owners because she knows that every business has a story to tell. In today's episode we cover: - how each business can benefit from PR and why - the secrets to gaining the media's attention... in the right way - top tips for getting your pitch picked - signs to know whether your PR agent is doing a good/bad job For more on Odette check out: https://www.odetteandco.com.au/ For more on Viv and Tash check out: @acethegrampodcast @vivconway_ @tastefullytash

Ever wanted to hear exactly what's working on Insta these days from Meta themselves? Tash attended a private workshop with Meta for creators hosted by We Are Tenzing. She took notes down of all the top tips to share with you Hear them all today in today's episode. The episode also covers: - an update on our legal battle with Instagram - The physical mail technique to re-engage your online audience - Anna Paul's event For more on Viv and Tash, check out: @acethegrampodcast @vivconway_ @tastefullytash    

Do you have a service or a personal brand you want to gain traction for on TikTok? This episode features our interview with Jahan Kalantar - Australia's most followed Lawyer We cover: - Jahan's success formula to gain over 9 million likes and 300 thousand followers - What TikTok does for Jahan's brand/reputation - Jahan's tips for other businesses wanting to utilise TikTok Jahan is a Sydney-based solicitor, university lecturer, and entrepreneur who describes himself as a ‘little guy lawyer'.   Check Jahan out on TikTok at: @jahankalantarofficial For more on Viv and Tash check out: @acethegrampodcast @vivconway_ @tastefullytash

Have you ever tried to get PR for your business?  Today we share the lowdown on how to get PR + we share all the key learnings from our recent Byron Bay business retreat learnings We also cover: - TikTok tips for better videos - The importance of relationship building for new biz/influencers etc - The importance of knowing your "why" in biz - The top paid sport stars on Instagram - The future of live shopping - Victorias secret's response to Jax's song about them For more on Viv and Tash check out: @acethegrampodcast @vivconway_ @tastefullytash

Do you need an easy way to create more video content? We give you 3 easy video content hacks in today's ep We also cover: - Recommendations: Maid, Monday, Payoneer, The Split, Georainbolt on TikTok - Insta's new vertical format - Why people are obsessed with TikTok trend "Bamarush" - Insta is copying BeReal - Why teen girls may be developing Tiks after consuming social media  - How to get easy story content for IG For more, check out: @acethegrampodcast @vivconway_ @tastefullytash  

Is Instagram rolling back their TikTok copycat changes? Find out everything going on in today's episode We also cover: - BeReal: the Instagram rival app  - @gretta's advice for the purpose of a brand's IG page - Andrew Tate and his social media pyramid scheme - @everyone in FB groups For more on Tash and Viv check out @acethegrampodcast @vivconway_ @tastefullytash

Is TikTok changing the way we consume news? Find out in today's episode We also cover: - The "first of its kind" social media conduct code rolling out in NZ - Splendour in the mud - Viv's takeaways from the Aus online retailers conference - Reels can now be boosted - Is Instagram harming itself by copying TikTok? - Fast food companies using TikTok for challenges to promote their brands - 

Inflation affecting your bottom line?  Find out how to raise your prices + increase your bond with your community at the same time We also cover: - Inside SHEIN - some shocking statistics... - 3 tips for communicating with influencers more effectively - Meta's new messenger/Insta payments coming For more check out: @acethegrampodcast @vivconway_ @tastefullytash

In today's episode we cover the answer to this question +: - Elon's Twitter deal falling through - why LinkedIn is under-utilised - our top TV, movie and life recommendations For more on Tash and Viv check out @acethegrampodcast @vivconway_ @tastefullytash

Due to a couple of wee unforeseen circumstances there is no episode today We are so sorry and will be back next week! Miss you already! x

We're back!!!! After our extended break while Tash was in Europe and Viv was living it up in Bondi, we're back for another episode Today we cover: - the cultural shift happening on social media and what it means for the future of Instagram/TikTok/content - Tasha's Europe stories she didn't share on Instagram - Alllllllll the TV/Movie recommendations you need to know to keep you busy for the next 2 weeks For more on Viv and Tash check out: @tastefullytash @vivconway_ @acethegrampodcast

Do you want to sell more product on your website? If so, today's episode is for you. We interview Waldo and Leo from Zyber These two are the experts on e-com strategy and talk: - tools + easy hacks to boost your website conversions - e-com tips - website mistakes - why Shopify is their pick for a go-to website - Bonjoro (personalised notes app) - klaviyo (email marketing) - Carro (influencer marketing app) - VideoWise - app to have videos hosted on your website For more on Zyber or the boys listen to Talk'n Shop podcast Zyber for e-com or website help @zyberhq on Instagram For more on Tash and Viv check out: @acethegrampodcast @vivconway_ @tastefullytash

Find out Instagram's latest algorithm updates + feed changes on today's podcast We also cover: - Sprout reveals the best time to post on Instagram - we discuss what they are - Amber Heard and Johnny Depp's trial takes over TikTok - Elon Musk buys twitter for $44B - BReal app is a hit with Gen Z - New emojis! - Are hashtags still useful? For more on Viv and Tash check out: @acethegrampodcast @vivconway_ @tastefullytash 

Was Revolve fest Fyre Fest 2.0 and what does it mean for their sales? In today's ep we break down what happens to a brand when they are involved in an online scandal or when they are 'cancelled' We also cover: - why brands have stripped back their logos over the last few years - Gen Z fashion trends - The latest Gen Z lingo you need to know - Insta brings in tagging products for normal users - Elon Musk and his possible Twitter hostile takeover For more check out: @acethegrampodcast @vivconway_ @tastefullytash

Find out what the latest online trend amongst Gen Z is in today's episode + We also cover: - Elon Musk's plans for the future of Twitter - How did David Seymour's Instagram grow by 4800 followers overnight -2022 design trends - What not to say to brands you want to collab with - What not to do as a brand who wants to attract influencers - @bondi_lines - The future of fin-fluencers Find out more at: @acethegrampodast @vivconway_ @tastefullytash

Instagram marketing strategy no longer working? Today we break down 9 strategies to revitalise your marketing on Instagram... (they've changed from 1 year ago) We cover strategies like pinning your Instagram posts + replying to DMs with voice notes  For more on Tash and Viv check out: @acethegrampodcast @vivconway_ @tastefullytash  

Today's episode is our first remote episode with Viv dialling in from Aus! Note - excuse Tasha's audio...next week will be pristine Today's episode covers: - Instagram's choice for chronological feeds vs algorithm feeds - Instagram launches "favourites" - why normal people will be able to tag products in their posts - why Tiktok is selling out products - how to stand out on Instagram reels (cleaner TikTok/Reels) For more on Viv and Tash check out @acethegrampodcast @vivconway_ @tastefullytash  

Today is the laaaast episode with Viv before she moves overseas! Don't worry though, the podcast will carry on as usual - Viv will record from afar In today's episode we cover: - Kanye West banned from Insta for hate speech - David Beckham hands control of his Insta account to Ukrainian doctor to show how to care for babies in wartorn basement - TikTok takes on Spotify by launching SoundOn - Why Insta giveaways are not working as well as they used to + tips for giveaways - social media turns 25 For more on Tash and Viv check out: @tastefullytash @vivconway_ @acethegrampodcast

Do you want a hack for selling more product using Instagram story polls? We reveal it in today's episode We also cover: - Byron Baes.... disaster or genius? - Advertising standards on social media vs other advertising platforms - Instagram launches new creator portal - TikTok report on what's trending in NZ - How to not get your FB group banned - Russia blocks Instagram For more on Tash and Viv check out: @acethegrampodcast @vivconway_ @tastefullytash  

Today we have on Rosa and Margot from Two Raw Sisters! Two raw sisters is a foodie empire, complete with a best selling cookbook, killer workshops, physical products and a cult like following on social media  In the podcast, we dive into all things business and marketing with the girls and cover the following topics: how the girls started their Instagram and the how it grew to what it is today how their best selling book came about how they know what to say no to and what to say yes to ways the girls keep their audience engaged and their social media content fresh their social media content calendar - time management tips advice for others trying to build their biz on social media who their role models are their thoughts on TikTok and other marketing platforms For more on Two Raw Sisters check out: https://tworawsisters.com/ Follow the girl on Instagram @tworawsisters For more on Tash and Viv check out: @acethegrampodcast @vivconway_ @tastefullytash

Did you know TikTok is increasing their video length to 10 minutes? Find out why in today's episode We also cover: - Shopify's link in bio  - Insta now doing captions for videos - Russia sanctions and how social media impacts the war - Why the Kardashians do those bizarre designer giveaways where they pose in front of expensive items in exchange for cash - why blurry photos are now cool For more on Viv and Tash check out: @acethegrampodcast @tastefullytash @vivconway_  

Today we talk to the talented and delightful Trish Peng. You may know Trish's store from her iconic pink door which is plastered all over Instagram or you may have heard of her couture gowns Today we talk to Trish about: - how she started her bridal empire - what she thinks makes her biz successful - kiwi brides vs LA brides - how she uses social media marketing to grow her biz - COVID's impact on the wedding industry For more on Trish check out her website https://www.trishpeng.com/ or on Instagram @trishpeng For more on Tash and Viv check out @acethegrampodcast @vivconway_ @tastefullytash  

In a world first, we are watching a war unfold on TikTok. Misinformation, troubling footage + unique insights into the on-the-ground experiences. We discuss all of the above in today's episode We also cover: - Aus TDA new influencer marketing ban on specific products + messages. What this means for influencers and businesses - Russian influencers and how they're reacting to the war online - How the big social media platforms are reacting to the war - Platforming problematic people... Anna Delvey + the Tinder Swindler - Tips for applying for jobs + attracting people to work for your biz For more on Viv and Tash check out: @acethegrampodcast @vivconway_ @tastefullytash 

What's the best way to market on TikTok? On today's episode we tell you a wee hack to make your life easier We also cover:: - why we don't like the Anna Delvey Netflix show - how to get more story views on IG - how to market on TikTok and use adspend - Trump social media app "Truth" is launching - Live tracking on snapchat - good or bad? - IG tests converting Stories to Reels  - China regulating extreme fandoms - what Hedgehogs say about algorithms For more on Tash and Viv check out: @acethegrampodcast @vivconway_ @tastefullytash

Season 2 continues! Today's episode features: Recommendations: - Extremes (podcast on Spotify) - Viv's weird Instagram niche accounts - EO & Scaling Up Stories -  the latest Instagram features - what the latest social media platforms have done to prepare for the Superbowl - the successful and unsuccessful Superbowl ads - what the Superbowl ads had in common - Facebook loses 1 million users but Meta gains 10 million For more on Tash and Viv check out: @acethegrampodcast on Instagram

WE'RE BACK! Welcome to season 3 of the podcast!! We can't wait to bring you more epic guests and all the latest crazy social media and tech news happening in the world in 2022 To kick off today's ep we cover: - what we've been doing while we've been gone - Joe Rogan podcast drama with Spotify... what's happening - Recommendations: Tinder Swindler, The Rescue, Kelly Slater and the Winter Olympics - The Hype house and why being a famous TikTokker looks miserable - Emma Chamberlain on Call her Daddy - The Kardashian PR machine... Kayne/Kim drama + Kylie has her baby Enjoy x

What hobby did you start in lockdown? Melbournians Cat and Morgan started knitting and turned it into a knit kit empire! The girls share their business story in today's interview. They cover: - how Cardigang was born out of lockdown - how the girls sourced Aus merino wool, learned and wrote the knitting patterns, got samples, ordered and planned their business - how they juggle their full time marketing jobs + run the business - how they generated PR from media outlets such as Urban list, BBC etc - how to get PR for your business - influencers - the importance of content For more on cardigang check out: @cardigang_knits or their website https://cardigang.com.au/ For more on Tash and Viv check out: @acethegrampodcast @vivconway_ @tastefullytash  

Hey team Today's episode is our last for 2021. It's been a biiiiig year this year and we wanted to wrap up the podcast by sharing: - some big news - our biggest wins - our biggest mistakes - learnings + challenges - predictions for next year + goals - what we're excited about We hope you get something out of the episode and we want to thank you for listening to the pod this year See you 2022! x

Think Instagram is dead for creating profitable audiences? Think again... today we interview Josh Ryan from @cleverpreneur and @millionare.dream (722k) Josh shares: - the two golden Instagram strategies gaining clients and followers - why the content game is more important than ever - how to use Reels and why they'll convert best for you - how he built a 722k audience on IG - video content - tips for creators and selling information products Find Josh at: @cleverpreneur @millionare.dream For more on Viv and Tash check out:  @acethegrampodcast @vivconway_ @tastefullytash

How do you grow your email list? Today we discuss the creative growth techniques which have worked for us. We also cover: - The new social media platform about NFT's - the latest in lawsuits and Astroworld - Instagram introduces "rage shake" - creative PR ideas to get more content and traction - Instagram story growth tips - Instagram loses to Tiktok in gen Z user growth For more on Tash and Viv check out: @acethegrampodcast @vivconway_ @tastefullytash

Did you add a photo of your pet to plant a tree last week? Today we discuss the Instagram feature which got out of hand resulting in over 4 million posts  We also cover: - Taylor Swift launches Red - her version and TikTok went mad - GGO wins at the Tga Biz Awards! - Instagram brings the delete feature to photo carousels - Youtube will no longer show "dislike" counts on videos - Our thoughts on the new "fill your cart" Insta giveaway technique - No Nuance November - @That_weekend profiling festival goers as posts  For more on Tash and Viv check out: @vivconway_ @tastefullytash @acethegrampodcast  

Picture this: Tomorrow, Taylor Swift is playing at Madison Square garden. You live in NZ, your bestie lives in London and your other friend is stuck in Auckland Imagine if there was a way for you to all attend the concert together and experience Taylor live from the comforts of your house (no pricey plane ticket)... enter the Metaverse Today we discuss the pros and cons of the future of the internet. We also cover: - Instagram launches "Add yours" stickers - Travis Scott and Astroworld - BNL pod is back - Love Sex and Goop - Gen Z loves "vintage" wired headphones - The 2014 Tumblr era is back - Gumboot Friday's Insta comp - the good points and the "could be better" points For more on Viv and Tash check out: @acethegrampodcast @vivconway_ @tastefullytash  

What does the future of the internet hold? Today we talk about the Metaverse, Zucks plans and the role NFT's may play We also cover: - Instagram adds swipe up stickers for all users - the girl who posed for a gram in front of her Dad's coffin - TikTok virality - Reccs: Queen of the Con and Lularich - FB rebrands to Meta - Mc'dees and it's NFT game For more on Viv and Tash check out: @acethegrampodcast @vivconway_ @tastefullytash

This episode with the founder of multi-million dollar skincare brand Tribe Skincare is PACKED with actionable 2021 marketing techniques that will effect your bottom line *Viv was taking notes during this episode it was so good Kayla Houlihan shares the nitty gritty on what has caused 20% growth in her already multimillion dollar skincare brand Tribe and how one of her products sales grew by 500%. Tribe Skincare is 4 years old and has hundreds of thousands of loyal fans across TikTok, Instagram, Pinterest and Facebook. We talked to Kayla in 2018 on Ace the Gram podcast when Tribe was new so we catch up on everything that's happened in the last 3 years Kayla shares: - how rebranding transformed her business- tips, do's and don't for rebranding - how Kayla approaches Instagram differently these days and what role influencer marketing now plays in her biz - Kayla's TikTok strategy and how she's built over 150k followers and created viral videos - Kayla's content strategy - how she gets great content for the various social media platforms   - Pinterest marketing... the darkhorse of social media   - tips for a successful product launch and why it might be a different strategy because of COVID   - rebranding tips   Follow Tribe Skincare on all social media platforms @tribeskincare   For more on Tash and Viv check out: @acethegrampodcast @vivconway_ @tastefullytash

Do you know what the Metaverse is? Considering Zucks reckons it's the future of Facebook and the internet we found out for you We also cover: - a strange and shocking update in the Gabby Petito case - Facebook changing it's name? - Apple's M1 chip is changing the laptop game - Celeb spellcheck is back - TikTok trends - no bones day - Christiano Rinaldo - Instagram's golden boy - Instagram launches posting from desktop - How ambassadors work Find out more at: @acethegrampodcast @vivconway_ @tastefullytash  

Did you know Squidgame's global impact has led to a 7800% increase in sales for white Van Sneakers... Find out how it's impacted brands marketing strategies + influenced sales for businesses all around the world Also in today's episode: - The Auckland "influencer" party which led to two NZ influencers being dropped by their talent agency - Inside the Facebook files and the explosive information we haven't yet shared - Adele's new song launches - how it's spreading in awareness - The different ways to create engaging content for your brand Find out more: @acethegrampodcast @vivconway_ @tastefullytash

Is Instagram dying and if so- what should you do about it? Today we discuss the changing face of social media platforms and the strategies brands should take into account for modern marketing We also cover: - what really happened when IG/FB went down globally - The FB whistleblower - what this could mean for changes on the platform and lawmakers - Instagram retires IGTV - TikTok adds roster of sound partners  - Inside Squid Game For more on Tash and Viv check out: @acethegrampodcast @vivconway_ @tastefullytash

Have you planned your social media strategy for Christmas and the holiday season? Today's podcast gives you ideas and strategies for a successful social media season We also cover: - TikTok reaches 1 billion users monthly active users - Squidgame - What you need to know about "berries and cream", ice cube salmon rice, couch guy" - Kylie Swim - Instagram beta tests affiliate marketing - @theaquariumgirl and @sataynoodlehouse - How to plan your holiday season marketing For more on Viv and Tash check out: @acethegrampodcast @vivconway_ @tastefullytash

Today's podcast episode covers: - Why the latest week has been harrowing on and off social media - The creative new style of Insta competition @partimerangers ran and why it worked - Instagram's new advertising campaign - our thoughts - 5 Reel ideas you can do right now - Should you get the iPhone 13? - Instagram launching Reels for story montages - Rhianna's music is now on reels - Our thoughts on the Gabby Petito case and it's explosion on social media For more on Viv and Tash check out: @acethegrampodcast @vivconway_ @tastefullytash  

Annalee Kemsley is a kiwi make up artist and beauty influencer extraordinaire.  Annalee has worked with the likes of YSL, Disney, Warner Brothers, Maybelline, LUSH and Sephora. She's got over 190k followers across her various social media platforms In todays podcast we talk all things personal branding, scaling a service biz and building an online empire We also cover: How Annalee went from growing up on a dairy farm to working with the world's top beauty brands How to evolve and grow on social media as it changes How to grow as a personal brand How to balance create different revenue streams Advice for service based businesses/people wanting to leverage social media @itsamood_mag Reels - tips and tricks For more on Annalee follow her on Instagram @annaleekemsley For more on Tash and Viv check out: @acethegrampodcast @vivconway_ @tastefullytash

We now live in an age where crimes are solved on TikTok and the most talked about Met Gala looks were from social media stars Lucky you've got us keeping you up to date each week on the latest social media and tech news.  In today's podcast: - The disturbing case of Gabby Petito and social media's role in solving this missing person's case - Out for Blood - The Inventor (Elizabeth Holmes) is on Neon not Amazon  - We unveil what was in the Facebook Files *how high profile users get treated differently - Facebook launching Smart Glasses with Ray Ban - TikTok redesigned "joke" logos - TikTok ads available in NZ - Canva raises 200 mill at 40 bil valuation   For more on Tash and Viv check out: @acethegrampodcast @vivconway_ @tastefullytash