Podcasts about Rxbar

While many founders chase the latest trends, Yannis Ouzounopoulos saw opportunity in an overlooked $4 billion category – and struck breakfast gold. Yannis is the founder and CEO of Olyra, a fast-growing brand of organic breakfast bars and biscuits inspired by his family's fifth-generation flour milling business in Greece. Launched in 2017, Olyra was born from Yannis' conviction that the U.S. breakfast bar aisle – vast but stagnant – was ripe for disruption. His solution: better-for-you products made with ancient grains, authentic ingredients and significantly less sugar. That vision proved prescient. Today, Olyra's products can be found in thousands of retail locations across the U.S., including Whole Foods, Sprouts, Harris Teeter and The Fresh Market. In this episode, Yannis shares the origin story behind Olyra and how both free and paid data sources helped shape the brand's overall business approach, including product development, shelf strategy and consumer messaging. He also dives into why he prioritizes long-term thinking, the importance of staying close to the customer, and the ongoing process of refining taste and brand positioning. Show notes: 0:25: Yannis Ouzounopoulos, Founder & CEO, Olyra –  Yannis shares his journey from Greece to New York City, detailing the early challenges of selling to independent retailers and his eventual strategic pivot to focus on larger retail chains. He explains how Olyra began as a diversification effort within his family's heritage business, ultimately evolving into a brand designed to fill a white space in the $4 billion breakfast and snack bar category. Drawing on free and low-cost market data, Yannis crafted a more informed strategy, learning from early missteps—such as overly ambitious velocity projections. He emphasizes that product development is a continuous process, shaped by layered consumer feedback used to fine-tune taste, texture, and packaging. Yannis also describes how Olyra's brand messaging evolved to highlight clearer nutritional benefits in response to shifting consumer preferences. He credits Charles Coristine of LesserEvil with inspiring his commitment to long-term brand building and a relentless focus on taste excellence. Brands in this episode: Olyra, Belvita, RXBAR, Nature's Bakery, Nutrigrain, LesserEvil

It was just announced that David closed a $75 million Series A funding round…valuing the 8-month-old startup at $725 million. Launched the same exact day as my previous content with David Co-Founder (and CEO) Peter Rahal went live in September 2024, David's current valuation has already surpassed his first protein bar exit, which involved Kellogg's acquiring RXBAR for $600 million in 2017. But David will obviously use the investment to scale manufacturing, accelerate product development, and expand inventory to meet surging demand. Moreover, in an effort to strengthen its ability to scale…David acquired Epogee, the food technology firm behind EPG, a plant-based fat alternative that significantly reduces calories and fat without compromising taste or texture. And at first glance, it might seem like an odd use of capital to acquire an ingredient supplier…but in my latest first principles thinking content, I'll explain the beauty of this vertical integration investment decision. And I'm sure some industry pundits (or so-called MAHA nutrition experts) will cry that EPG is a step back towards the fat-free craze of my 90's youth. And you're entitled to that opinion but honestly keep it to yourself…because I'm a business-minded simpleton admiring the beautiful strategic alignment between protein bar consumers wanting a “protein-to-calorie” ratio like leading ready-to-mix and RTD protein shakes, and David gaining exclusive control over an important supply chain element making that possible. David isn't just another protein bar brand, it's a food technology company focused on building tools that make it easier for consumers to eat well without compromise.

Michelle Razavi, the co-founder of Elavi, pulls back the curtain on how the brand landed a $1 million order from Costco just four months after the debut of its protein brownies. The hosts also discuss Chobani's purchase of Daily Harvest and Via Verde Valle's acquisition of A Dozen Cousins and how the latter may reflect a new paradigm in which founders favor strategic exits over prolonged fundraising Show notes: 0:45: Pass The Brownies. Sample Your Wares. Fundraise Or Sell? Justin Time. Phony And Fantastic. – The hosts munch on Elavi's protein brownies and heap praise on the brand's co-founders Michelle Razavi and Nikki Elliot. They also highlight sampling opportunities and retailer buyer access at BevNET Live Summer 2025, before diving into recent industry M&A activity, including Chobani's acquisition of Daily Harvest and Verde Valley's acquisition of A Dozen Cousins. They discuss how these moves reflect shifting strategies in CPG, where founders increasingly favor strategic exits over prolonged fundraising. The team also reviews a variety of new products, including Justin's new better-for-you candy bars, Campari's non-alcoholic spritz Crodino, and the standout Phony White Negroni by St. Agrestis. Other notable mentions include energy-infused gum, crypto-themed sparkling water, and functional tea and coffee drinks. 29:09: Interview: Michelle Razavi, Co-Founder, Elavi – Michelle talks about how Elavi spotted whitespace in the protein snack category, the brand's journey to retail readiness, including key learnings from Costco roadshows, and how strategic packaging design and in-store execution have fueled velocity at scale. She also discusses buyer relationships, proving value as an emerging brand, and the internal resilience required to lead a mission-driven company through rapid iteration and distribution. Brands in this episode: Elavi, Olipop, Chobani, Polar, Daily Harvest, A Dozen Cousins, Verde Valle, Snickers, Gigantic Candy, Harken Sweets, Justin's, Campari, Aperol, Crodino, Crush, St. Agrestis, Instant Energy Gum, Rekt, Fktea, Fuzzee Coffee, RXBAR, Caulipower

Join us for an unflinchingly honest conversation with Peter Rahal, founder of RXBAR (sold to Kellogg's for $600M) and David Protein. Once labeled "disabled" by the school system, Peter reveals how his dyslexia fueled his contrarian mindset, relentless hustle, and ability to spot market gaps others missed. Learn how childhood humiliation became his rocket fuel, why he refuses to celebrate wins, and how his "anti-authority" approach built two category-defining brands. This episode is for entrepreneurs, neurodivergent thinkers, and anyone who's been told they don't fit the mold. Key Takeaways and Topics: Peter Rahal's background in the food industry and how this influenced his entrepreneurial journey. The idea for RX Bar emerged from a gap in the market for paleo-friendly protein bars. Early partnerships can significantly impact the success of a startup. Scaling production requires understanding supply chains and manufacturing processes. Product market fit is crucial for the success of any consumer product. Rebranding helped RX Bar reach a broader audience and clarify the product's value proposition. Rahal's childhood experiences shaped his resilience and contrarian nature. The importance of teamwork and aligned values in partnerships cannot be overstated. His success in business came from organic growth and word-of-mouth marketing. Be very, very efficient with your time. Seek criticism, seek feedback. The positive feedback loop of being doing something you're good at is motivating. Your 20s are the time to go all in and take risks. The Failure Factor Podcast was brought to you by Off The Field Coaching. Explore working with one of our coaches at http://offthefieldcoaching.com Hosted by Megan Bruneau: therapist, executive coach, speaker, Forbes contributor and host of The Failure Factor. For more info visit https://meganbruneau.com Follow Peter and his ventures: His Ig: https://www.instagram.com/peterrahal  David Protein: https://www.instagram.com/davidprotein  Follow Megan Ig: https://www.instagram.com/meganjbruneau/ In: https://www.linkedin.com/in/megan-j-bruneau-m-a-rcc Subscribe to the podcast newsletter at https://thefailurefactorpodcast.com Themes: RX Bar, entrepreneurship, protein bars, startup culture, product market fit, rebranding, personal growth, childhood experiences, resilience, business challenges, David Protein, dyslexia, work ethic, fatherhood, humility, business lessons, nutrition, leadership

They call it “better-for-you.” But better for who, exactly? And are trendy startups solving a problem – or just selling the illusion of one? The hosts dig in. We also revisit four interviews from Taste Radio's NYC meetup, where leaders from innovative food and beverage organizations, including Rethink Food and The Goods Mart, shared insights on mission-driven business models and scaling with purpose.  Show notes: 0:45: Deadlines & Agendas. Chasin' Victory. NNE Is Next. Your Grandma's A.I. BFY Candy & Vodka. It's Redundant, No?  The hosts note a fast-approaching deadline for the BevNET Live's New Beverage Showdown and the event's newly released agenda. They also spotlight Chasin' Dreams Farm, winner of the Naturally San Diego Naturally Rising Pitch Competition, and tease a similar event that a sister chapter will be hosting this month. They heap praise on Del Real Foods' new marketing campaign, before Ray's skepticism about new BFY candy bar brand Hormbles Chormbles sparks a conversation about whether moderation and simplicity answer real consumer needs. Melissa unveils a new line of “late night” Doritos and asks if soy milk might be having a quiet comeback, Jacqui highlights a beachy iced tea brand and Ray shows love to a pair of bottled cocktails inspired by a legendary bar in Japan.   30:44: Interviews from Taste Radio's NYC Meetup – Cole Riley, VP of Engagement and Partnerships at Rethink Food, described how the chef-led nonprofit repurposes excess food from restaurants and CPG brands to combat food insecurity, having delivered over 30 million meals across NYC and Miami. Austin Rief, co-founder of Morning Brew and Oceans Talent, explained how Oceans helps U.S. companies hire vetted overseas talent – mainly from Sri Lanka – for up to 65% cost savings while maintaining high-quality work and cultural fit. Rachel Krupa, founder of The Goods Mart and Krupa Consulting, highlighted her mission to spotlight better-for-you brands through curated retail and hotel minibars, emphasizing taste, founder values, and ingredient integrity. David Segal, the founder of David's Tea and now president of Highbeam, shared how his frustration with traditional banking led him to join and help grow novel financial platform Highbeam – a financial platform that automates finance tasks, optimizes cash flow, and provides tailored banking and credit solutions to scaling consumer brands. Brands in this episode: Liquid Death, Cann, Malk, Health-Ade, Chasin' Dreams Farm, Recoup, Mooski, Fierce & Kind, RXBAR, Body Vodka, Spiked Ade, Harken Sweets, Gigantic Candy, Mild Addictions, Del Real Foods, Farmer Foodie, Singing Pasture Farm, Conza Crumbs, Doritos, Madley Hadley, Kirra Tea, WholeMoon, Crushed Tonic, On The Rocks, Toki Whiskey, Haku Vodka, David's Tea, GNGR Labs

RXBAR co-founder Peter Rahal joins Guy on the Advice Line, where they answer questions from three early-stage founders about positioning new products in competitive markets. Plus, Peter's take on getting back in the game with his newest venture, David Protein. First we meet Kristi from Calgary, who's considering digital ads as her women's supplements brand maxes out on organic growth. Then Erik from Los Angeles, who's wondering if Amazon is a necessary channel for his exercise accessories. And April from New York, who's hoping to find the right messaging for her line of cocktail mixers.Thank you to the founders of Inner Wellth, SquatWedgiez, and Cheeky Cocktails for being a part of our show.If you'd like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you'd like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.And be sure to listen to RXBAR's founding story as told by Peter in a special live episode of How I Built This from 2018.This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Cena Loffredo.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we dive into the high-stakes world of entrepreneurship with David Protein Bar founders Peter Rahal and Zach Ranen. After Peter's groundbreaking success in building and selling RXBar for $600 million, he joins forces with Zach—an innovator with a knack for low-carb delights—to redefine the protein bar market. We explore their journeys from startup struggles to multi-million-dollar successes and uncover how they're planning to disrupt an industry ripe for innovation. Join us as we discuss the challenges, strategies, and visionary thinking behind crafting a bar that delivers 28 grams of protein in just 150 calories with zero sugar. Whether you're an entrepreneur, a nutrition enthusiast, or simply curious about the future of healthy snacking, this conversation is packed with insights on scaling businesses, seizing market opportunities, and turning bold ideas into industry dominance.

When Amanda Thomson launched Noughty Wines, a pioneering brand of dealcoholized wines, in 2019, she was, in essence, flying blind.  There was no non–alcoholic wine category to speak of, little in the way of market research and certainly no blueprint on how to build the type of company that she envisioned.  But Amanda, a former BBC journalist and broadcaster, did have a gut feeling. There were, she believed, millions of people like her who sought high-quality wines made without alcohol. It turns out that she was right. Six years after Noughty's debut, non-alcoholic wine has emerged as a mainstream concept, and is commonly seen in drink menus at restaurants and bars as well as in grocery and liquor stores across the U.S. In the following interview, Amanda talks about how she charted an unknown path for non-alcoholic wines, why creating “absolute trust” in the purity of Noughty wine is key to the brand's resonance with consumers, and why she advises early-stage founders to think about what they want to achieve when crafting their business plans and strategies. Show notes: 0:32: Interview: Amanda Thomson, Founder & CEO, Noughty Wines – Amanda explains why she never wanted to create a “replica” of traditional wine and talks about how her education and experience in fine wine is pertinent to the development of Noughty. She also talks about why relied on her vision and didn't research at the historical market for non-alcoholic wine when launching Naughty, why “liquid trumps everything,” how she aligns brand obsession with iterative improvements and why she urges non-alcoholic beverage entrepreneurs to use high-quality ingredients and avoid additives as a way to enhance consumers' perception of alcohol analogs. Amanda also talks about the impact of media acclaim and why she thinks about her legacy as she builds the brand. Brands in this episode: Noughty Wines, San Pellegrino, Recess, Trip, BodyArmor, RxBar

Happy New Year! We're back, and we're totally new and different! Nah, just kidding, we're the same. We've got some goals, some things to improve, and a change to the show's release schedule. We talk about our breaks, Brian Johnson, The Aaron Rodgers Doc, Ladder x Stavros, The Sandisk rebrand, the Walmart rebrand, RX Bar cutting out the BS, Halo Top Dry January flavor drop, Breaking News, The Pizza Hut Pizza Report, and more!

Mike “C-Roc” welcomes Dr. Jeremy Weisz, co-founder of Rise25 and host of Inspired Insider. With a rich history of featuring top entrepreneurs like the founders of Pixar, P90X, and RXBAR, Dr. Jeremy shares his journey of persistence, giving, and building authentic connections. Learn how Dr. Jeremy helps B2B businesses connect with their dream clients and achieve ROI through podcasting. Discover actionable insights on how shifting your mindset from selling to serving can transform your approach to relationships and business. This conversation dives deep into the balance of giving, avoiding burnout, and ensuring your generosity aligns with the right people and opportunities. From charity basketball stories to powerful lessons from thought leaders like Bob Burg and Gary Vaynerchuk, this episode is packed with wisdom, humor, and practical strategies to live an unstoppable life. Tune in and be reminded that you're made of the ingredients for greatness! Website-www.rise25.com www.inspiredinsider.com https://www.linkedin.com/in/drweisz/

In this special edition of the podcast, we feature highlights from interviews with seven innovators, leaders and disruptors who joined us on the show during the second half of 2024. Our guests include Ben Goodwin and David Lester, the co-founders of Olipop; Poorvi Patodia, the founder and CEO of Biena; Charles Coristine, the CEO of LesserEvil; Peter Rahal, the co-founder of RXBAR & David; Olivia Ferdi, the co-Founder of Trip; and Justin Rosenberg, the founder and CEO of Honeygrow. Show notes: 0:32: Interview: Ben Goodwin & David Lester, Co-Founders, Olipop – Let's kick things off with Ben Goodwin and David Lester, the co-founders of leading better-for-you soda brand Olipop, In this clip, pulled from an episode published on August 20, Ben and David talk about why marketing doesn't lean heavily into the products' functionality. They also explain why its mission and economic outcome “will forever be entwined” and why hiring talented leaders at the strategic level is “beyond critical.” 11:44: Interview: Poorvi Patodia, Founder & CEO, Biena – Next up we have Poorvia Patodia, the founder and CEO of pioneering chickpea snack brand Biena. In a clip pulled from an episode featured on October 22, Poorvi discusses the “trifecta” of attributes that make for a great brand, how Biena incorporates long-term trends into its innovation strategy and how building to win means learning in small ways. 20:36: Interview: Charles Coristine, CEO, LesserEvil – Let's keep it going with Charles Coristine, the CEO of fast-growing better-for-you snack brand LesserEvil In this clip, from our episode published on July 30, Charles discusses the value of self-manufacturing for end consumers, why he advocates that founders be “super scrappy” and not over-hire, and his belief that being an entrepreneur is “a hero's journey.” 25:44: Interview: Peter Rahal, Co-Founder, RXBAR & David – Next we have Peter Rahal, the co-founder of groundbreaking protein bar brands RXBAR and David. In the following clip, pulled from an episode published on October 15, Peter talks about his obsessive work ethic and leadership style, how to create “the best business strategy” and what he means when he says that happiness is “irrelevant.” 31:29: Interview: Olivia Ferdi, Co-Founder, Trip – We continue with Olivia Ferdi, the co-founder of calming beverage platform Trip. In this clip, pulled from an episode aired on November 5, Olivia explains why she never did a market analysis prior to launching Trip and why being obsessed with the details from the outset gave the brand a foundation for rapid scale and success. 35:57: Interview: Justin Rosenberg, Founder & CEO, Honeygrow – Finally, we hear from Justin Rosenberg, the founder and CEO of Honeygrow, the innovative and rapidly growing fast-casual restaurant chain. In the following clip, pulled from an episode published on December 3, Justin talks about Honeygrow's focus on using “great” ingredients, “the common denominator” among its leadership team, and how consumer feedback influences menu decisions and new product development. Brands in this episode: Olipop, Biena, LesserEvil, RXBAR, David, Trip, Honeygrow

Six years after Justin Rosenberg opened the first location of Honeygrow, the fast-casual restaurant chain was at a crossroads. Its growth strategy, he says, was “too entrepreneurial.” Founded in 2012, Honeygrow, which is short for “honest food, grown locally,” sells stir-fry meals, salads and desserts made with fresh and better-for-you ingredients. The Philadelphia-based company currently operates over 50 restaurants in seven states with plans to open several more in the coming months. While Honeygrow is in the midst of an ambitious expansion plan, Justin, who has raised $80 million in equity financing since its inception, is attuned to the challenges he faced six years after the restaurant's debut. At that time, the company had veered away from the brand elements that made Honeygrow special in the eyes of its customers in favor of an approach that, in hindsight, was overly focused on opening new locations.  In this episode, Justin talks about his initial vision for Honeygrow, what he learned from taking a hands-on approach during its early years despite having almost no experience in foodservice, and how the company is trying to “perfect the algorithm of the brand.” He also discusses Honeygrow's sourcing strategy and its focus on serving “great” ingredients and “amazing customer experiences,” how he evaluates service and quality at individual locations of Honeygrow, and why day-to-day management of the business – and not an exit strategy – is always top of mind. Show notes: 0:35: Justin Rosenberg, Founder & CEO, Honeygrow – Justin talks about why he's constantly on the road, how he evaluates potential locations for new Honeygrow restaurants and why his store visits are typically unannounced (and the one time it almost led to a fight). He also explains why his vision and goal for the company are tied to customer experience, the origins of the name Honeygrow and its design aesthetic, why the restaurant chain is focused on stir fry meals, salads, and its “honeybars” and how a chance meeting helped him find an ideal ingredient. Justin and Ray hail their love for an HBO television series about entrepreneurship (and find common bonds in apparel) before the Honeygrow founder explains why the chain was developed to be an international brand and what gave him the confidence to open its second location. He also talks about the generally collegial relationships among founders of fast-casual chains, how a “pressure to grow” led to Honeygrow to expand too quickly and almost go out of business in 2018, how the company righted the ship and how he managed the challenges on a personal level. Justin also discusses “the common denominator” among Honeygrow's leadership team, how “trust comes with time and wins,” whether an entrepreneurial mindset among store employees is welcomed, how consumer feedback influences menu decisions and new product development and why he looks at Yelp and Google reviews every morning. Brands in this episode: Honeygrow, RxBar, David, Coca-Cola

Episode Summary:   In this episode of the Fit2Fat2Fit Experience Podcast, Drew Manning interviews Zach Ranen, co-founder of David Protein, a revolutionary protein bar company. Zach shares his journey from working in finance to pursuing his passion for health, fitness, and nutrition. He dives into the innovative science behind David Protein Bars, which boast the highest protein-to-calorie ratio on the market. With flavors like Cake Batter and Chocolate Chip Cookie Dough, these bars are setting new standards in the industry. They also discuss Zach's collaboration with Peter Rahal, founder of RX Bar, and their shared vision for redefining processed foods. Tune in to discover the inspiring backstory, unique formulation process, and future plans for this groundbreaking product.       Conscious Fitness Retreats:   Join us for the next Conscious Fitness Retreat in February 2025! https://consciousfitnessretreat.com/   SHOW LINKS: • David Protein: https://davidprotein.com/  • 60 Day Keto Jumpstart: https://www.fit2fat2fitprograms.com/offers/ceeAnvjr/checkout • Fit2Fat2Fit Book: https://www.amazon.com/Fit2Fat2Fit-Unexpected-Lessons-Gaining-Purpose/dp/0062194216  • Keto School Program: https://schoolf2.fit2fat2fit.com/f2-web-keto-school • Complete Keto Book: https://www.amazon.com/Complete-Keto-Guide-Transforming-Your/dp/1401956262 • Complete Keto System: https://www.completeketoprogram.com/sales-page • Email Drew: info@fit2fat2fit.com   SHOW HIGHLIGHTS: 0:00-0:22 – Introduction by Drew Manning, host of the Fit2Fat2Fit Experience Podcast. 0:23-1:14 – Overview of David Protein Bars and their innovative protein-to-calorie ratio. 1:15-1:56 – The creation of David Protein Bars and how they differ from traditional bars. 2:11-3:19 – Announcement of Drew's upcoming Conscious Fitness Retreat in Hawaii (February 2025). 4:00-5:00 – Zach's introduction and journey from finance to health and nutrition. 5:01-8:04 – Zach's early career in finance and his pivot to opening a low-carb bakery. 8:05-9:04 – Challenges Zach faced with his bakery and how it shaped his future products. 9:05-12:05 – Meeting Peter Rahal and their decision to tackle the protein bar industry. 12:06-13:26 – Identifying gaps in the protein bar market and consumer behavior insights. 13:27-16:32 – Nutritional challenges of traditional protein bars and how David Protein Bars address them. 16:33-19:35 – Debunking common myths about diets like keto and the importance of caloric balance. 19:36-22:06 – Zach and Peter's complementary skill sets and their creative collaboration. 22:07-25:20 – Ingredient innovation in creating high-protein, low-calorie, palatable bars. 25:21-28:50 – The science behind protein quality (PDCAAS) and David's unique protein blend. 28:51-32:00 – The role of allulose and other low-calorie ingredients in the bar's formulation. 32:01-35:00 – Revolutionizing fat systems in protein bars to minimize calorie impact. 35:01-37:32 – The goal of redefining processed foods into healthier, functional options. 37:33-42:03 – The importance of textural contrast and how David Protein Bars enhance the eating experience. 42:04-46:36 – Zach's favorite flavors, product expansion plans, and market strategy. 46:37-48:44 – Where to find David Protein Bars and final remarks.     You can learn more about what I do on my website: https://fit2fat2fit.com   Listen to my podcast, The Fit2Fat2Fit Experience for more amazing content: Fit2Fat2Fit Experience   Follow me on Social!   • Instagram: @fit2fat2fit • Facebook: @fit2fat2fit • Twitter: @fit2fat2fit • TikTok: @fit2fat2fit

Most Americans eat cold bread. Ismail Salhi and Johanna Hartzheim are changing that dynamic one loaf at a time. Ismail and Johanna are the founders of Wildgrain, a subscription-based service that ships boxes of par-baked frozen sourdough, pastries and hand-cut pasta to customers across the country. The married couple and business partners came to the U.S. after years of living in Paris and wanted to give people access to the same warm loaves of artisanal breads, flaky croissants and chewy dinner rolls they ate daily in France.  Wildgrain partners with local bakers across the U.S. to produce its products, which are made with no preservatives, no artificial flavors and no bleached flour. No thawing is required. Just a few minutes in the oven is all you need to make fresh, warm bread. Since Ismail and Johanna launched Wildgrain in 2020 at the outset of the Covid-19 pandemic, it has become one of the most successful food delivery companies in America generating $30 million in revenue last year and turning profitable.  How did Wildgrain achieve its position and why does the company's trajectory continue to rise? The throughline has always been an extremely high level of customer service, according to Ismail, who we spoke with for an interview featured in this episode of Taste Radio. Show notes: 0:35: Ismail Salhi, Co-Founder, Wildgrain – Ismail talks about the growing number of artisanal bakeries in urban neighborhoods, including his own and why “the delicious window” makes all the difference when baking and buying bread. He also discusses he and Joanna's decision to launch Wildgrain after shutting down their previous business, how they convinced a tech investor to buy into their new concept, and why they shifted focus after originally planning to build a vertically integrated company. Ismail also explains why being obsessed with your existing customer base is key to a subscription-based model, how Wildgrain has created a network of suppliers that provide consistent quality (if not taste), how they kept customers happy when things went wrong with deliveries early in the company's development, and why customer service is embedded in Wildgrain's marketing strategy. Ismail also talks about how the company achieved profitability three years after its launch, mitigating a potential plateauing of its subscription model and why Wildgrain doesn't hire “until it's painful.” Brands in this episode: Wildgrain, RXBAR, David, Lesser Evil, AG1

Ben Branson is not the kind of person you'd find at a cocktail party. In fact, he loathes socializing. And, yet, he's deeply invested in its future. Ben is best known as the founder of Seedlip, the pioneering nonalcoholic spirit brand that was at the forefront of the now burgeoning category of zero proof beverages.  In 2019, Ben sold a majority stake of Seedlip to beverage alcohol conglomerate Diageo, which, at the time, described the brand as “a global drinks giant of the future.” While Ben is still a shareholder in Seedlip and continues to operate as part of its team, he's set his sights on the next stage of development for non-alcoholic beverages and cocktails via a new venture called Pollen Projects.  The U.K.-based company introduced two brands this year: Seasn, which markets premium cocktail bitters designed to be “the salt & pepper for drinks”; and Sylva, an innovative take on dark non-alcoholic spirits. Both brands are the heart of Ben's mission to shape “the second wave of moderation,” helping people to drink and, in turn, socialize better. In the following interview, I spoke with Ben about his perspective on an evolving market for non-alcoholic beverages and his roles as both godfather and innovator, why he's not trying to supplant legacy spirits and why he's betting big on an unusual sourcing and production model. Show notes: 0:35: Ben Branson, Founder, Seedlip & Pollen Projects - Ben recalls his first appearance on Taste Radio in 2018 and reflects on his 11-year career in non-alcoholic spirits, including why he hated the first six months building Seedlip and what is motivating his work with Pollen Projects. He also explains why he doesn't feel any “external pressure” as leader of the non-alcoholic category, but why he's concerned about brands delivering the quality and flavors that consumers are expecting and how his success with Seedlip has made it somewhat easier to develop new brands. Ben also shares his perspective on legacy beverage alcohol brands launching zero-proof versions, common attributes among “the best” non-alcoholic brands and why some brands “are going to suffer.” He also talks about why he's constantly focused on the future of socializing even though he describes himself as “unsocial.” Ben also discusses the creation and business strategy of Sylva, his unique approach to ingredients and sourcing and why he chose to market the NA dark spirits brand via a subscription model and how he evaluates investors and new funding opportunities. Brands in this episode: Seedlip, Season, Sylva, RXBAR, David

Biena was at a crossroads. Five years ago, the brand's popular roasted chickpeas were widely distributed at natural and conventional grocery chains, including Walmart, Whole Foods and Target, and the brand was making significant headway in travel retail stores. That year, Biena also completed an $8 million Series B funding round and launched an innovative line of chickpea puffs that helped establish the company as a snacking platform.  The pandemic, however, forced founder Poorvi Patodia to adjust its growth strategy. Biena was faced with declining margins and retail channels that were once promising but now unprofitable. Patodia had to make, in her words, “risky decisions.” Biena may have changed course, but its focus on financial fundamentals and mainstream consumer appeal helped the brand remain on a sustainable and long-term growth path. In this episode, Poorvi talks about how Biena navigated the challenging period and how a “build to win” philosophy influenced key decisions during the process. She also defines and explains the value of “true differentiation,” why the company is pursuing a dual platform strategy and shares her take on when founders should raise capital and how to identify distributors with aligned values. Show notes: 0:35: Poorvi Patodia, Founder & CEO, Biena — Poorvi talks about judging a pitch slam hosted by Naturally New England, Biena's unexpected appearance in a Kristen Bell-led TV show, and why her family keeps her grounded amid the pressures of operating a food business. She also offers her take on PepsiCo's acquisition of Siete and how differentiated brand attributes and mainstream appeal have been key to its success. Poorvi also discusses why Biena re-evaluated every approach and strategy associated with the business during a challenging time for the brand, the data and consumer insights that informed a new platform strategy, and why the company's chip line is focused on functionality and calories versus ingredients. She also explains the importance of testing and learning in small ways, having enough cash on hand and why founders shouldn't worry about margin when choosing a distribution partner. Brands in this episode: Biena, Siete, RXBAR, David

Episode 639: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to Peter Rahal ( https://x.com/peterrahal ) about starting RXBAR with $10K and selling it for $600M, business ideas he would chase today, plus why he's back with another bar.   — Show Notes:  (0:00) RX Bar's path to $600M (8:32) Branding to solve a problem (14:03) David Protein (16:22) Idea 1: Differentiated vasodilator (27:53) Idea 2: The coffee of sleep (32:28) Idea 3: Continuous Testosterone meter (36:58)Idea 4: New religion  (42:03) Why do this again? (45:28) How to survive the first year after exiting (53:03) How big is David going to get? (56:18) Remote v in-office — Links: • RXBAR - https://www.rxbar.com/ • SCOTT & VICTOR - https://scottandvictor.com/  • David's Protein - https://davidprotein.com/ • Lucy - https://lucy.co/  • Moonbrew - https://moonbrew.co/  • Levels - https://www.levels.com/  — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it's called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam's List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

How do you top a $600 million exit? If you're Peter Rahal, you aim for one that's four times bigger. Anything less, he says, would be a failure.  Peter is one of the co-founders of RXBAR, a platform brand of clean ingredient protein snacks created in 2013. Four years after the brand's debut, it was acquired by Kellogg for the aforementioned nine figure sum. Earlier this year, Peter launched David, which is positioned as “a rigorously perfected protein bar.” Each bar contains 28g protein, 150 calories, and 0g sugar and is described as containing the most protein per calorie of any brand in the bar category. The products are sold direct-to-consumer for $15 for a 4-pack of each flavor, which include Blueberry Pie, Chocolate Chip Cookie Dough, Double Fudge Brownie, and Cake Batter. In August the company announced a $10 million seed funding round, led by Peter and includinged Valor Siren Ventures along with longevity expert and bestselling author Dr. Peter Attia and Stanford neuroscientist and podcast host Andrew Huberman.  In an interview framed as a series of true or false questions, Peter discusses his obsessive work ethic and leadership style and reflects on the business strategy and decisions that helped RXBAR scale rapidly, including the impact of investing in high quality packaging design and customer service. He talks about how to create “the best business strategy” and what he means when he says that happiness is “irrelevant.” Show notes: 0:35: Peter Rahal, Co-Founder, RXBAR & David – Peter explains why, despite having an introverted personality, he tries to be visible and accessible as a founder, whether he's become comfortable with success and why he doesn't necessarily believe that RXBAR's success has to do with time and place. He also discusses his disdain for vacations, why he's a proponent of “servant leadership,” why great packaging is the best form of marketing and why investment in customer service will always pay off. Peter also talks about why founders should strive to create accessible and affordable food and why they have to place a target on the bestselling brand in their brand's category and why his investment strategy hinges on a founder's tenacity and mindset. Brands in this episode: RXBAR, David

With Taste Radio's London meetups on the horizon, the hosts have their say on trendy brands, new products and the coming crush of seasonal LTOs. They share their respective takes on David, the high-profile protein bar brand launched by RXBAR co-founder Peter Rahal and whether decaf coffee is about to take off. They also get giddy about green cocktails and a record-breaking advent calendar. Show notes: 0:25: A “Man Cold”? An English Itinerary. Let's Eat David. Welcome Back, Pop. TUR-meric. Jacqui's X-Mas Gift. – John is recovering from a sniffle, but still well enough to take a cross-country day trip. Ray gives a rundown of the hosts' London plans. The Newton crew samples David bars and everyone weighs in on the brand's positioning and potential. Ray congratulates an industry veteran on a “perfect” gig before Mike talks about a turmeric-centric beverage brand and its upcoming package refresh. Jacqui digs on caffeine-free coffee and coffee alternatives and John breaks out an unusual RTD cocktail, while Ray praises Straightaway Cocktails' latest opus. Brands in this episode: Lucky Saint, Trip, Dash, Doughlicious, David, RXBAR, Lemon Perfect, Vita Coco, Jagermeister, Red Bull, Golden Tiger, BodyArmor, Celsius, Olipop, Mud/Wtr, Ryze, Cuppa, Explorer Cold Brew, Gardenista, Nurri, Fancypants, Straightaway Cocktails

In this episode, Dr. G dives into the recent $1.2 billion acquisition of Siete Foods by PepsiCo and what it could mean for the health-conscious consumer. Siete, known for its grain-free, gluten-free, and dairy-free Mexican-American-inspired products, has gained a loyal following for its commitment to allergen-friendly foods. But now that PepsiCo is taking the reins, can we be sure the quality and authenticity will remain intact? Dr. G also reveals several health and wellness brands you may not realize were acquired by major corporations, including Annie's, RXBAR, and Garden of Life. With these takeovers come concerns about product changes—like the introduction of GMOs, preservatives, or shifting ingredient quality. #pepsi #health #wellness  Show Notes: 00:00:00 - Pepsi Acquires Siete Foods for $1.2 Billion 00:00:15 - Overview of Health Food Company Acquisitions 00:00:47 - Introduction to Siete Chips and Their Allergen-Free Appeal 00:01:24 - Implications of Pepsi's Acquisition of Siete Chips 00:02:05 - Companies That Changed Products After Being Acquired 00:02:37 - Understanding Certificates of Analysis 00:03:22 - Notable Acquisitions: Annie's, Kashi, and Applegate Farms 00:04:49 - The Controversy of Burt's Bees Acquisition 00:05:05 - Garden of Life's Acquisition by Nestlé 00:08:33 - Overview of Other Notable Acquisitions in the Health Food Sector 00:09:18 - Bare Snacks Acquisition by Pepsi 00:09:58 - Changes in Whole Foods Post-Amazon Acquisition 00:10:16 - Ethical Concerns with Acquired Brands 00:11:03 - The Impact of Nestlé on Acquired Companies 00:12:04 - Kashi's Formula Changes After Kellogg's Acquisition 00:13:02 - Odwalla's Decline Post-Coca Cola Acquisition 00:13:37 - Annie's Products and Subtle Changes in Quality 00:14:54 - Applegate Farms and Hormel's Influence 00:15:40 - Garden of Life's Shift After Nestlé Acquisition 00:16:47 - Honest Tea's Changes Under Coca Cola 00:17:20 - Other Supplement Brands Affected by Acquisitions 00:18:51 - Pharmaceutical Companies Buying Organic Brands 00:19:19 - Reasons Behind Small Companies Selling Out 00:19:42 - Overview of Company Acquisitions in Health Food 00:20:09 - The Process of Companies Buying Out Smaller Brands 00:20:32 - Ethical Considerations When Supporting Acquired Brands 00:21:11 - Personal Values and Company Ethics 00:22:06 - Different Perspectives on Supporting Acquired Brands 00:22:36 - Alternatives to Purchased Products 00:23:10 - Monitoring Ingredient Changes After Acquisition 00:24:27 - Importance of Trust in Product Quality 00:25:30 - Understanding Certificates of Analysis (COA) 00:27:25 - Interpreting Heavy Metal Levels in Products 00:29:04 - Proposition 65 and Heavy Metal Standards 00:29:57 - Conclusion and Thank You === Thank you to our sponsors!  BON CHARGE Click here and use code DRG for 15% off storewide! BiOptimizers Go to https://bioptimizers.com/drg and use promo code DRG10 to get 10% any order.  ===

Peter Rahal was the cofounder of RXBAR, the protein brand that sold to Kellogg for $600 million in 2017. He is now creating his next big venture - David "The most effective portable protein on this planet." David: https://davidprotein.com/ Instagram: https://www.instagram.com/davidprotein Peter Instagram: https://www.instagram.com/peterrahal?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== Peter LinkedIn: https://www.linkedin.com/in/peter-rahal-037bba43/ ----------- The Shane White Show is now proudly brought you by ROUTINE! Head over to yourroutine.com and try their newest product "Morning Routine". Use code "ShaneWhite30" at checkout for 30% off your first order! Today's episode is brought to you by NeuRoast - Mushroom Coffee! Use Code "ShaneWhite" for 30% off your order from Neuroast.com Sponsor Links: Routine - http://yourroutine.com NeuRoast - https://www.neuroast.com/ ---------- Helpful Links: Instagram:  @shane.m.white Tik Tok: @shane.m.white NoBul Partners: https://nobulpartners.com/

Because I cut my teeth in what most call the “Barnum & Baily Circus” side of ingestible CPG (aka the sports nutrition niche of the supplement industry), I'm very used to founders making “big things coming” proclamations. But that being said, I'm struggling to remember the last time I've felt this much pre-launch wonder/intrigue around a functional CPG product…with many competitors, retailers, and industry colleagues, reaching out to get my thoughts on David protein bars. Some of this could be attributed to that half-year “hype cycle” leaving many to wonder about the product details, but also that this is the categorical “second act” for Peter Rahal…who previously founded RXBAR, that exited to Kellogg's in less than five years for $600 million in 2017. But beyond talking through some of the most interesting moments of that RXBAR wild ride, Peter and I discuss some of the strategic lessons from that successful first “protein bar venture” that became iterative direct applications within the conceptualization of David. Moreover, we talk through how watching the protein bar market staleness of the last handful of years helped reignite that entrepreneurial spark (after trying his hand at being a venture capitalist). Also, Peter and I cover the new strategic approach at David…including which “drivers of demand” are most important, the remix inspiration for its visual identity, and the brand's bold long-term strategic narrative. But these are just some of the interesting topics we chatted about in this episode... FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKEDIN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TWITTER⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FACEBOOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

The hosts welcome NOSH managing editor Monica Watrous to the show as they discuss Mars' $36 billion acquisition of Kellanova, including key takeaways from the deal, its impact on the food industry and why it may spur a flow of M&A activity among entrepreneurial companies.  Show notes: 0:35: Ripple Effect. Bread Certified. Yu Try That New Brew? Cold Kelce. Meet Tha Kids. – Ray and Mike are OOO, so no soccer banter, but Monica is here to share the deets on a couple new episodes of CPG Week and her plans for the upcoming Newtopia Now trade show. She also presents a historical perspective and analysis of the Mars/Kellanova deal before John highlights a Linkedin post penned by Once Upon A Farm co-founder and CEO John Foraker about the potential for it to “start an avalanche.” The hosts munch on chia-laden snacks, sip on Liquid Death's chocolatey collaboration with Van Leeuwen Ice Cream, tease a peanut butter taste test and praise a new premium instant coffee. Brands in this episode: Once Upon a Farm, M&Ms, Snickers, Dove Chocolate, Rice Krispies, Pop-Tarts, Pringles, Cheez-It, Starburst, Skittles, Twix, Kind Snacks, TruFru, Natural Heaven Foods, SkinnyPop, Pirate's Booty, Dot's Pretzels, RXBAR, Nutrigrain, Nature's Bakery, Chia Smash, Liquid Death, Van Leeuwen, One Trick Pony, Diamond Brew, Ruby Jean's Juicery

Today, I'm going to compare the ingredients of popular protein bars, but first, let's compare a Snickers bar to a protein bar! A 50-gram Snickers bar contains 30 grams of carbs and is about 58% sugar. CLIF Builder's protein bars are 68 grams and are about 41% sugar, with the same number of carbohydrates as Snickers. The extra carbs in the CLIF bar come from starches that quickly turn into sugar in the blood. CLIF Builder's bars contain 20 grams of protein but in the form of soy protein concentrate, a low-quality protein. Like most protein bars, they're also full of ultra-processed ingredients. CLIF energy bars are 68 grams and 55.88% sugar. Despite their name, they will not give you sustainable energy, just a tiny spike followed by a crash. KIND bars make several claims, such as “#1 ingredient=heart healthy peanuts," “low glycemic index,” “dairy-free,” and “non-GMO.” They contain glucose syrup, which is not a low-glycemic-index ingredient, along with sugar, honey, palm oil, soy protein isolate, and chicory root fiber. Quest birthday cake bars contain 9 grams of sugar alcohol, which can lead to GI problems like gas, bloating, and diarrhea. They're 41% sugar and also contain polydextrose, which hasn't been studied much in humans. Pure Protein bars claim to have only 2 grams of sugar, but they contain 17 grams of carbohydrates and only 1 gram of fiber. These bars contain 14 grams of starches, equivalent to 4 more teaspoons of sugar! The ONE protein bar is a 60-gram product containing 20 grams of protein and only 1 gram of sugar, but it has 25 grams of carbs from starches and cellulose, which is essentially sawdust. It also contains maltitol, an ingredient you'll want to avoid. The MET-Rx meal replacement bar contains 48 grams of carbohydrates and ingredients such as rice starch, maltitol syrup, corn syrup, fructose, and soy protein isolate. Next, let's look at the ingredients of an A.M. RXBAR. They contain 10 grams of protein, oats, cashews, egg whites, and honey. However, the front label is misleading because these bars contain several other ingredients, 52% of which are sugar.

Does the announcement of a new $135 million fund offer any indication about the flow of new capital in food and beverage? The hosts discuss and also highlight a Poppi-infused snack, Walgreens' private label prowess and some “notable” folks. This episode features an interview with five entrepreneurs, including the founders of Little Spoon, Four Sigmatic and O2, who are drawing upon their extensive experience, networks and resources to support emerging brands via a new venture called CPG Fast Track. Show notes: 0:35: Yosemite's Erewhon. Pop-Guac. No-tables. Mo' Money. Nice! Naked & Famous. Feed Bags. – Jacqui recounts her visit to one of America's most famous parks and its well-stocked general store, the Newton crew misread a snack recipe and poured soda into guacamole, and the hosts chat about Nosh's praise for “notable” leaders and influencers in the food industry. They also reflect on Siddhi Capital's launch of a second fund and what it means for emerging and growth-stage brands, share their takes on a well-known drug store's private label brand and compare it to those of Walmart and others, and highlight a few new products, including ramen-flavored popcorn and a canned cocktail with a nude-ish name. 37:06: CPG Fast Track Co-Founders – Launched by five industry executives – Dave Colina, founder and CEO of O2 Hydration; Jason Feifer, editor-in-chief of Entrepreneur magazine; Lisa Barnett, the co-founder of Little Spoon,; Markus Karjalainen, co-founder of Four Sigmatic; and Matthew Gartland,  co-founder and CEO of SPI Media – CPG Fast Track works with entrepreneurs who are beyond the proof point phase of their businesses and beginning to scale retail presence and distribution. In this conversation, we speak with the quintet about how they are utilizing their collective experience to provide mentoring and additional forms of training to carefully selected groups of founders.  Brands in this episode: O2 Hydration, Little Spoon, Four Sigmatic, Fishwife, Heyday Canning, MiLa, Mason Dixie Foods, Once Upon A Farm, Better Sour, RXBAR, DeeBee's Organics, Chomps, Poppi, Peepal People, Doosra, Paro, Momofuku, Mid-Day Squares, immi, Aura Bora, Caulipower, Olipop, Taika, Nomad Snacks, Tip Top, San Diego Bar, Gorilla

We upgraded a sales page, resulting in a 75% increase in engagement: more on-page time, better interactivity, and higher sales. Now offering our successful strategies to medium-to-large companies through detailed split-testing of their copy, design, and layout for maximum conversions. Highlighting RXBar's shift to a powerful copy-centric approach, we also showcased a standout "Can't Skip Ad" billboard by Yesco in Ogden, Utah. Seeking feedback on improving the title of our Writing Guide Download for training employees or impressing clients.

Joe and Will sit down with Peter Rahal, co-founder of RXBAR, to delve into his journey from a challenging school experience to creating one of the most iconic protein bars on the market. Peter shares how early adversity shaped his relentless drive, the innovative approach behind RXBAR's success, and the pivotal moments that led to a $600 million exit to Kellogg's. Tune in to hear valuable insights on product development, navigating the nutrition bar market, and the importance of embracing failure.Chapters:[00:00:00] Peter Rahal's early challenges[00:03:00] Harnessing adversity[00:08:00] The origin of RXBAR[00:14:00] The importance of product iteration[00:23:00] Scaling without external funding[00:32:00] The legendary rebranding of RXBAR[00:45:00] The decision to sell[01:00:00] Launching David[01:12:00] Rapid fireABOUT THE HOSTS:Will Nitze is the Founder & CEO at IQBAR - America's leading "brain + body" nutrition startup. With minimal funding, Will has taken IQBAR from zero locations and zero in revenue in 2018 to 10,000+ doors and a projected $50 million in sales in 2024.Joe Lemay founded Rocketbook with business partner Jake Epstein. After being featured on “Shark Tank”, where the sharks passed on a chance to invest – Joe would go on to grow Rocketbook and sell it to BIC for 40 million dollars just three years later.Connect with Peter:Website: https://davidprotein.com/Instagram: https://www.instagram.com/peterrahal/?hl=enLinkedIn: https://www.linkedin.com/in/peter-rahal-037bba43/

Call it the millennial/Gen Z effect. A retro aesthetic is the defining characteristic of modern package design as new brands incorporate the vibe and culture of decades past into product labels. But has the trend made it more challenging for emerging brands to stand out? Show notes: 0:35: Surfing With Turtles. Zen & Coffee. Exceptional Bounce. Broadway Hell. RoWater. — Mike recalls a reptilian adventure from his vacation, John notes Mexico's war on sugar and his subsistence on ceviche, Ray's pre-podcast meal is bereft of functional benefits and Jacqui reads from Urban Dictionary before a whiskey sampling of the rarest variety. With BevNET Live right around the corner, the hosts urge listeners to take advantage of an early registration discount, Jacqui talks about tickets for a hot theater show, Mike marvels at MISE and wonders about whether a famous “Shark” has a new water brand. The hosts rib Ray for his love of laserdiscs and collectively discuss virtues and challenges of modern package design. Brands in this episode: Tecate, Om Mushroom, La Crema, Justin, Trashy Chips, Graza, Tēthos Wine, Wineo, Not Beer, Budweiser, Liquid Death, Nature's Garden, Kace Tea, Healtea, RxBar, Celsius

You know the guy. He's been coming on this podcast so often these days I should probably call it The Charlie Hart show. He's a brilliant marketing mind who also happens to be my housemate. (Rent's coming soon Charlie, I swear.) This episode was a little different. T'was a book review. We each read Ogilvy On Advertising and discussed it over this podcast. Maybe you don't fancy yourself a "marketer." Maybe that word grosses you out. But this book is really about psychology. It's about how to deliver ideas that change behavior. And whether you're selling a product, a movement, or yourself, these are damn valuable skills. Back to Charlie, (ahem). At age 24, he became the 10th employee at RXBAR, the protein bar company known for its clean branding and "No BS" campaigns. Hart quickly rose to lead the brand's marketing and growth, helping guide the company to a $600m exit before his 30th birthday. After traveling the world, Hart founded Sign and Sapien - an agency specializing in advising and investing for early and mid-stage companies and joined Factor75 as Chief Marketing Officer, where he steered the company towards a ~$300m exit. Today, he works as the Chef Marketing Officer for entertainer and entrepreneur Rob Dyrdek, managing and growing his media verticals and portfolio companies. Charlie doesn't have Instagram, but you can reach him at his email: charlie@signandsapien.com or follow him on LinkedIn.If you dig this podcast, will you please leave a short review on Apple Podcasts? It takes less than 60 seconds and makes a difference when I drop to my knees and beg hard-to-get guests on the show. You can join my newsletter on Substack. It's glorious.This episode is brought to you by Claude Copywriting Agency. An out of the box way to inbox. Get full access to Writing by Kyle Thiermann at thiermann.substack.com/subscribe

Jason Fried is the co-founder and CEO of 37signals, the maker of Basecamp and HEY. 37signals is a very different kind of company. With fewer than 80 employees, they have over 100,000 customers, generate tens of millions of dollars in profit each year, and have no investors, board, or any plans to ever raise money or sell the company. In our conversation, we explore a path many tech founders never consider—bootstrapping. We discuss:• Why he and his team prioritize profit above all else• The unexpected challenges with raising venture capital• The “Shape Up” framework for building products• Why, and how, to foster a gut-driven culture• Jason's thoughts on why work should not feel like war• Advice for starting a bootstrapped business• The philosophy behind Once, 37signals's new line of software products—Brought to you by Coda—Meet the evolution of docs | Sidebar—Accelerate your career by surrounding yourself with extraordinary peers | Wix Studio—The web creation platform built for agencies—Find the full transcript at: https://www.lennyspodcast.com/jason-fried-challenges-your-thinking-on-fundraising-goals-growth-and-more/#transcript—Where to find Jason Fried:• X: https://twitter.com/jasonfried• LinkedIn: https://www.linkedin.com/in/jason-fried/• Email: jason@hey.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Jason's background(03:49) The success of 37signals(06:46) When raising money makes sense(09:58) The power of small teams(13:55) Defining success and goals(17:08) Playing “infinite games” in life(20:11) Starting a business vs. staying in business(22:13) Lessons from 25 years in business(27:28) Venture scale vs. bootstrapping(30:30) Choosing the right path for your business(33:19) The “Shape Up” framework(37:59) The drawback of promises(39:56) Adopting a new way of working(41:36) The two-week cooldown(43:53) Trusting intuition and gut(46:41) Creating a gut-driven culture(49:44) What Jason looks for in new hires(56:19) Advice on making changes and adapting(01:00:06) What Jason has changed his mind about(01:02:33) Planning in 6-week stretches and figuring it out as you go(01:06:43) Being proud of the work you do(01:09:05) Jason's thoughts on why work should not feel like war(01:11:31) Advice for starting a bootstrapped business(01:14:33) You must be at peace with the worst that can happen(01:15:42) The benefits of bootstrapping(01:19:11) The value of constraints in business(01:22:00) Jason's philosophy: “Just keep making great s**t”(01:23:19) Once, 37signals's new line of software products(01:26:33) The philosophy behind Once(01:35:47) Closing thoughts(01:37:23) Lightning round—Referenced:• 37 Signals: https://www.smartsheet.com/• Basecamp: https://basecamp.com/• Finite and Infinite Games: https://www.amazon.com/Finite-Infinite-Games-James-Carse/dp/1476731713/• Ingram Micro: https://www.ingrammicro.com/• Once: https://once.com/• Basecamp's Shape Up framework: https://basecamp.com/shapeup• Hill charts: https://basecamp.com/features/hill-charts• Jason Fried's quote about long-term business planning: https://medium.com/@farkhan569/unless-you-are-a-fortune-teller-long-term-business-planning-is-a-fantasy-jason-fried-quote-a69e8778e9c4• Brian Chesky's new playbook: https://www.lennyspodcast.com/brian-cheskys-new-playbook/• Matt Mullenweg on X: https://twitter.com/photomatt• Leo Polovets on X: https://twitter.com/lpolovets• HEY: https://www.hey.com/• Redefining success, money, and belonging | Paul Millerd (The Pathless Path): https://www.lennyspodcast.com/redefining-success-money-and-belonging-paul-millerd-the-pathless-path/• It Doesn't Have to Be Crazy at Work: https://www.amazon.com/Doesnt-Have-Be-Crazy-Work/dp/0062874780• Squarespace: https://www.squarespace.com/• Stoic negative visualization: https://dailystoic.com/premortem/• Linear: https://linear.app/• Peter Rahal on LinkedIn: https://www.linkedin.com/in/peter-rahal-037bba43/• RXBAR: https://www.rxbar.com/en_US/home.html• Jason's LinkedIn post: https://www.linkedin.com/posts/jason-fried_just-keep-making-great-s**t-keep-your-costs-activity-7130978623523614720-VBGX/?trk=public_profile• Several Short Sentences About Writing: https://www.amazon.com/Several-Short-Sentences-About-Writing/dp/0307279413• Hell Yeah or No: What's Worth Doing: https://www.amazon.com/Hell-Yeah-No-whats-worth/dp/1988575117/• Home-Made: Contemporary Russian Folk Artifacts: https://www.amazon.com/Home-Made-Contemporary-Russian-Folk-Artifacts/dp/0955006139• Oppenheimer: https://www.oppenheimermovie.com/• Tom Petty's “Crawling Back to You” on Spotify: https://open.spotify.com/track/1JenqZNMU6unIwVWmoP3J0• Poor Charlie's Almanack: The Essential Wit and Wisdom of Charles T. Munger: https://press.stripe.com/poor-charlies-almanack—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

With its rich nutritional profile and palate-pleasing texture, yellow pea pasta is becoming the preferred alternative to traditional pastas. In this episode of the Xtalks Food Podcast, Sydney talks about ZENB, which recognized the potential of yellow pea pasta and has been pivotal in popularizing this ingredient. The brand's commitment to sustainability, combined with its focus on harnessing the goodness of whole vegetables, positions it perfectly to cater to the modern health-conscious consumer's ethos. By repurposing the often-discarded parts of legumes and vegetables — from skin to stems — ZENB offers a wide spectrum of flavors and nutrients without sacrificing taste. Unlike some other better-for-you pastas that might require an acquired taste or may not blend seamlessly with traditional pasta recipes, yellow pea pasta boasts a neutral flavor profile, making it suitable for a plethora of recipes. The team is curious to try yellow pea pasta and praises the brand for carving out a new niche in the alternative pasta space. Also in this episode, Sydney talks about RXBars, and more specifically, whether they are healthy. To evaluate this, she breaks down the nutrition facts for the Chocolate Peanut Butter flavor, one of the company's bestsellers. With 210 calories, 12g of protein and 4g of fiber, the bars appear to be a healthy source of protein. Consuming a high-fiber bar like an RXBar can provide both immediate satiety and long-term health benefits. The fiber in dates, a primary ingredient in RXBars, moderates sugar absorption, which is beneficial for sustained energy without sugar spikes. When it comes to protein, the primary source of protein in RXBars is egg whites — a complete protein containing all nine essential amino acids, vital for muscle repair and growth. By standards laid out by several nutrition experts, RXBars would qualify as healthy protein bars. And while they undoubtedly have nutritious components, like all foods, moderation is key. The team agrees that the bars are healthy but wonders whether the taste component is there.Read the full article here:Yellow Pea Pasta Pioneer ZENB Leads in the Better-For-You Pasta IndustryAre RXBars Healthy? An In-Depth Look at the Trending Protein BarFor more food and beverage industry content, visit the Xtalks Vitals homepage.Follow Us on Social Media Twitter: @XtalksFood Instagram: @Xtalks Facebook: https://www.facebook.com/Xtalks.Webinars/ LinkedIn: https://www.linkedin.com/company/xtalks-webconferences YouTube: https://www.youtube.com/c/XtalksWebinars/featured

By popular demand, this is the second podcast I've recorded with Mr Hart. At age 24, Charlie Hart (@callingmrhart) became the 10th employee at RXBAR, the protein bar company known for its clean branding and "No BS" campaigns. A natural marketer, Hart quickly rose to lead the brand's marketing and growth, helping guide the company to a $600m exit before his 30th birthday.Shortly after, Hart has a crisis of sorts, suffering a panic attack at a business meeting in a luxurious restaurant, a story he recounts in this episode.After traveling the world, Hart Founded Sign and Sapien - an agency specializing in advising and investing for early and mid-stage companies and joined Factor75 as Chief Marketing Officer, where he steered the company towards a ~$300m exit.Today, he works as the Chef Marketing Officer for entertainer and entrepreneur Rob Dyrdek, managing and growing his media verticals and portfolio companies. Get full access to Writing by Kyle Thiermann at thiermann.substack.com/subscribe

Charlie Hart is a longtime friend & colleague! We met at RXBAR where charlie became Head of Brand & Growth. He then went on to lead as CMO at Factor75 through a successful exit before landing as the CMO to Rob Dydrek's Dyrdek Machine. LinkedIn: https://www.linkedin.com/in/callingmrhart/ Website: https://signandsapien.com/ The Shane White Show is now proudly brought you by ROUTINE! Head over to yourroutine.com and try their newest product "Morning Routine". Use code "ShaneWhite30" at checkout for 30% off your first order! Today's episode is brought to you by NeuRoast - Mushroom Coffee! Use Code "ShaneWhite" for 30% off your order from Neuroast.com Sponsor Links: Routine - http://yourroutine.com NeuRoast - https://www.neuroast.com/ ---------- Helpful Links: Instagram:  @shane.m.white Tik Tok: @shane.m.white NoBul Partners: https://nobulpartners.com/ Whoop (1 free month): https://join.whoop.com/#/C20648 Robinhood: http://join.robinhood.com/shanew1 --- Send in a voice message: https://podcasters.spotify.com/pod/show/shanewhiteshow/message

Peggy Shell is the founder & CEO of Creative Alignments, a recruiting company that partners with quickly growing companies in consumer products and technology that are using their business as a force for good by creating people-focused cultures, commitment to DEI, or impact-focused products or services. Over the past decade, Creative Alignments' unique Time-Based Recruiting model has helped companies like SolidFire, VictorOps, HaloTop and RXBAR grow to successful exits valued at more than $2B. -- If you haven't yet had the chance, make sure to register for our 2024 Real Leaders Impact Awards. Our Impact Award winners gain access to a values aligned community, credibility through Real Leaders, and access to our network of Impact capital sources. Apply now to claim your discounted application ⁠https://eunbi5zgbx7.typeform.com/to/XNdfGsS2#app_first_name=xxxxx&company_name=xxxxx&work_email=xxxxx&campaign_name=xxxxx&channel=LN&owner=Z⁠ Also, check out Outsource Access for all of your Virtual Staffing Needs. At an affordable rate you can outsource the work you need to get done at an extremely affordable rate. You can find more info about them here using this link. https://outsourceaccess.com/

Dillion Ceglio's journey as a food entrepreneur started with a simple question: why hasn't anyone created a healthier version of Uncrustables? Finding an answer, however, wasn't nearly as easy. Ceglio is the co-founder and CEO of Los Angeles-based Chubby Snacks, which markets nut and seed butter and jelly sandwiches that the company describes as “cloud-shaped.” The individually wrapped sandwiches, which are typically sold frozen, are made with peanut, sunflower or almond butter and strawberry or grape jam, with each sandwich containing 8-9 grams of protein, 6-7 grams of fiber and only 2 grams of sugar, depending on variety. Launched as a direct-to-consumer brand in 2020, Chubby Snacks is distributed at several natural and regional retail chains, including Whole Foods, Central Market, Jimbo's and Gelson's and recently entered c-store chain Kum and Go. The company has raised approximately $5 million over the past two-and-a-half years from an investor pool that includes The Angel Group founder Adam Spriggs, actor Patrick Schwarzenegger and Villam Ventures, the family office of RXBar's cofounder Jared Smith. In this episode, Ceglio spoke about his initial vision for Chubby Snacks, the duality of building a brand that is inextricably aligned with its primary competitor, why he strives to be an expert in everything related to the production and sale of Chubby Snacks, and why he believes that entrepreneurship shouldn't necessarily be viewed as a fun job. Show notes: 0:48: Interview: Dillon Ceglio, Co-Founder & CEO, Chubby Snacks – Ceglio met with Taste Radio editor Ray Latif in New York City where he spoke about the origins of Chubby Snacks and the meaning behind its name, how the company attempts to communicate the better-for-you attributes of the products and his perspective on the brand's inherent association with Uncrustables. He also shared learnings from his initial foray into self-manufacturing and the evolution of the company's production strategy, how his active presence and engagement on Linkedin has benefited Chubby Snacks, and how it leveraged strong direct-to-consumer sales to build its presence at retail chains. Later, he discussed Chubby Snacks' decision to enter the convenience store category, how he overcame two significant challenges that each had the potential to ruin the company and why fun isn't top of mind when he's working. Brands in this episode: Chubby Snacks, Uncrustables, TBH

At age 24, Charlie Hart became the 10th employee at RXBAR, the protein bar company known for its clean branding and "No BS" campaigns. A natural marketer, Hart quickly rose to lead the brand's marketing and growth, helping guide the company to a $600m exit before his 30th birthday. Shortly after, Hart has a crisis of sorts, suffering a panic attack at a business meeting in a luxurious restaurant, a story he recounts in this episode.After traveling the world, Hart Founded Sign and Sapien - an agency specializing in advising and investing for early and mid-stage companies and joined Factor75 as Chief Marketing Officer, where he steered the company towards a ~$300m exit.Today, he works as the Chef Marketing Officer for entertainer and entrepreneur Rob Dyrdek, managing and growing his media verticals and portfolio companies.In this wide-ranging episode, we explore marketing fundamentals, the role of creative agencies, why people love Top Gun, and how to offer and receive feedback. Charlie doesn't have Instagram, but you can reach him at his email: charlie@signandsapien.com or follow him on LinkedIn.P.S. If you dig this podcast, will you please leave a short review on Apple Podcasts? It takes less than 60 seconds and makes a difference when I drop to my knees and beg hard-to-get guests to come on the show. Also, you can get my Friday newsletter on Substack. It's glorious. Get full access to Writing by Kyle Thiermann at thiermann.substack.com/subscribe

Mike Scavuzzo and I go back to my early days at RXBAR. He is a wealth of knowledge when it comes to sales & data in the CPG space. He is now the Director of Sales at Numerator. The Shane White Show is now proudly brought you by ROUTINE! Head over to yourroutine.com and try their newest product "Morning Routine". Use code "ShaneWhite30" at checkout for 30% off your first order! Today's episode is also brought to you by Elite Sweets. Elite Sweets is redefining the way we think about Sweets with their Elite Donuts. The Elite Donut is a better-for-you donut that is packed with 13g protein, gluten-free, keto-friendly, and contains only 1g of sugar. You can now try their new shelf stable donuts + new maple flavor

Does pickleball need its own beverage brand? Why is Jennifer Lopez, who doesn't drink alcohol, getting into the booze business? Who is Blob Guy? The hosts discuss… Also in this episode: interviews with Elavi co-founders Michelle Razavi and Nikki Elliott, who explained how they launched a package revamp for less than $200, along with Goat Rodeo Capital co-founder Carlton Fowler, who shared his perspective as an active investor in emerging and growth-stage companies.  Show notes: 0:37: JLo, What Are You Doing? A Dinky Concept. Lady Boba And Blob Guy. – Jacqui chatted about her preparation and plans for the upcoming Coachella festival before sharing new speaker announcements for BevNET Live Summer 2023. The hosts collectively wondered about the scaling potential of a brand that has a hyper-specific target consumer and why authenticity is a glaring issue with Jennifer Lopez' new RTD cocktail brand. Later, BevNET's director of community Melissa Traverse joined the episode and spoke about recent and upcoming episodes of Community Call, and the hosts riffed on several notable brands including a canned boba tea and a functional granola. 30:41: Interview: Michelle Razavi & Nikki Elliott, Co-Founders, Elavi – Michelle Razavi and Nikki Elliott are the co-founders of Elavi, which markets low-sugar and gut-friendly protein bars and cashew butters. Taste Radio editor Ray Latif sat down with Razavi and Elliott at Expo West 2023 where they shared a remarkable story about a recent package revamp that was executed in two weeks and at minimal cost.  44:49: Interview: Carlton Fowler, Managing Partner, Goat Rodeo Capital – Fowler spoke with Latif as part of a new series in which he will regularly discuss investment-related topics that are relevant and top-of-mind for food and beverage founders. In this first conversation, Fowler discussed his background as an operator and the impact of that experience in his investment strategy, how investors evaluate branding at each stage of a company's development and the emergence of creator-led brands. Brands in this episode: Yesly, Spindrift, Super Coffee, Dink, LifeAid, BodyArmor, Delola, Biena, Siete, Lady Boba, Sanzo, Golden Grahams, Lacroix, Diet Coke, Forij, Kiddiewinks, Tally Kids, Elavi, RxBar, Poppi, Liquid Death, Lemon Perfect, Prime, Feastables, Nectar

Christen and Bertie have worked together as a team since 2007, aka donkey's years (that's British for “a very long time”). They are the creatives behind countless iconic and award-winning campaigns for brands like Old Spice, Nike, RXBAR, HP, KFC, Samsung, Coca-Cola, TurboTax, Honda, and Finish. They are currently CDs at Wieden + Kennedy Portland where they try their best to make work that people maybe possibly hopefully don't completely ignore. Register for the free training with Jason Bagley: https://school-of-astonishing-pursuits.mykajabi.com/webinar-registation Christen & Bertie website: http://www.christenandbertie.com/

This week, the hosts discussed a range of topics including BevNET's new partnership with CPG community Naturally San Diego, how Expo West 2023 exhibitors can amplify their presence at the upcoming trade show and MALK's clever new ad campaign,  along with some recently launched products that piqued our interest: think pancake cereal and a neon green hot sauce. This episode also features the latest edition of The Maxi Minutes with investor Maxine Kozler Koven, who spoke about how founders can navigate an increasingly tighter market for private capital and the trend of angel investors passing on subsequent funding rounds. Show notes: 0:51: Elvis Is In The Building, We Need Your Number, What's In Your Milk? – Ray kicked off the show with praise for the biopic “Elvis,” before the hosts chatted about why you should email – and not DM – Jacqui, a February meetup event at BevNET's San Diego office and a CTA for Expo West exhibitors. They also discussed the duality of plant-based foods and beverages with long ingredient lists, Mike took a shot of hot sauce and made a public plea the founders of Belgian Boys and the hosts shared their thoughts on animal crackers, energy drinks and a mushroom-centric beverage brand. 19:52: The Maxi Minutes – Maxine Kozler Koven, the co-managing director of L.A.-based investment firm LDR Ventures shared on-the-ground insights about how angel and seed investors evaluate emerging brands and how entrepreneurs can best position themselves for funding success. Our discussion includes an examination of why many angel investors pass on brands' subsequent funding rounds. Brands in this episode: Belgian Boys, RXBAR, MALK, Califia Farms, Reese's, Mtn Dew, Dr. Pepper, Indo Coffee, Immorel, Moment, Wingman Smart Energy, Blake's Hard Cider

Without risk, there is no success. Wil Torres is a consumer-packaged goods veteran who's helped brands like RxBar, PopCorners, and Krispy Kreme, and founded Golden Dough Foods right here in Orlando. He shares how he found success from absolutely nothing, got Krispy Kreme into retail, and his plans to revolutionize the donut industry.

In this episode, Lisa, Jamie, Mikey, and FLOOSH (Lisa's mom) are taste-testing a whopping 16 food finds from Walmart! Finds like a V8 protein drink, a new bar from RXBAR, super yummy slider buns from Kings Hawaiian, an out of this world hummus, marshmallow birthday cake bites, and SO MUCH MORE. Plus, a pickle dip that you need to run to Walmart right now to buy—it's that good! So go ahead and push play, then when you're done listening, head on over to our Foodcast page for a list of all the products mentioned in the episode.

Paul Voge, the co-founder and CEO of artisanal sparkling water brand Aura Bora, wasn't too worried about his first large scale production run.  Aura Bora, which markets zero-calorie sparkling waters infused with herbs and botanicals, was born out of Voge's belief that an opportunity existed for an artisanal option within the carbonated water category. If, however, the brand failed to get off the ground, Voge, a prolific sparkling water consumer himself, was comfortable with the idea of having a personal stash of 35,000 cans to drink over the next few decades.  Thankfully, Aura Bora has resonated among category consumers, and over the past two years the Colorado-based company has expanded beyond its original focus on the natural channel and ecommerce and into conventional retail stores. Its drinks are now available at 3,000 locations, including nationally at Sprouts, and are also sold at 7-Eleven and Raley's along with Harris Teeter and United Supermarket, chains operated by Kroger and Albertsons, respectively. In an interview featured in this episode, Voge, who co-founded Aura Bora with his wife Maddie,  explained how he attempted to differentiate the brand from other sparkling water brands in name, package design and formulation, why he was inspired by artisanal food brands, the clever way he landed a meeting with a Whole Foods buyer; and how his pricing strategy was ahead of the curve for premium sparkling water. He also discussed his tension-filled, yet ultimately successful, experience on “Shark Tank,” why investors were at ease with an evolution of Aura Bora's retail strategy, why acquiring sales data has been critical to the brand's development and how he's attracted industry veterans for key roles.  Show notes: 0:46: Paul Voge, Co-Founder/CEO, Aura Bora – Voge and Taste Radio editor Ray Latif riffed on the entrepreneur's cap collection and experience at Expo West 2022, hand-canning Aura Bora's first products and the impact of launching the brand a couple months before the onset of the pandemic in the U.S. He also spoke about what attracted retail buyers to the brand, what he and Maddie wanted to convey in the label and package design, the thoughtful approach to naming the brand and how functional beverages factored into Aura Bora's pricing strategy. Later, Voge explained why Aura Bora is attempting to “own” a subset of sparkling water, how he indirectly met Whole Foods buyer, utilizing data and information from online sales to support innovation, R&D and marketing and his wild ride on “Shark Tank.” Voge also discussed why buying SPINS data has been a valuable investment, why the hire of a sales director made him realize that “he was driving without glasses,” and why, despite the many uncertainties of running a beverage company, it's important to have a plan.  Brands in this episode: Aura Bora, Sanzo, LaCroix, Polar Seltzer, Poland Spring, Jeni's, Van Leeuwen, Salt & Straw, Kettle Chips, RxBar, Waterloo, Topo Chico, JoJo's Creamery, Hoplark, Liquid Death, KIND Snacks, Pipcorn, Genius Juice, Harmless Harvest, Voss, Super Coffee, GT's Kombucha

Our guest today is none other than Straight Nate! He brought us some delicious Fall Harvest Cereal from Wegmans. Then another in the line from RX Bar and the container says “cereal”, so we'll try some mush from Gerber!

Today's second At the Table is all about Entrepreneur's Embodying Abundance with two of the more powerful entrepreneurs I know, Scout Sobel and Whitney Eckis. Scout Sobel is the CEO of Scout's Agency, the founder of The Emotional Entrepreneur, which is a podcast and bestselling book, and the co-host of the popular Okay Sis Podcast. The Emotional Entrepreneur hit #11 on Amazon for Women in Business and the Top 100 Charts for Entrepreneurship. Whitney Eckis started her career perfecting the practices of growing brands and businesses in the digital space. At the vibrant age of 22, she became the Founder and CEO of Eckis Marketing, a creative communications agency based out of San Diego, CA. Eckis Marketing under Whitney's leadership has elevated brands such as Marriott, Hilton, Red Bull North America, Soul Cycle, SUJA, Kopari, RX Bar, Kendra Scott, and many others and continues to help brands elevate their business in the digital space. Her work has been featured in Entrepreneur, ESPN Radio, Forbes, and Modern Luxury. As a serial entrepreneur, Whitney has her hands in five businesses today but the one that is currently shining the brightest? Get Supr, an instant coffee brand fused with hemp so good you won't believe it's instant - for those seeking energy sans the jitters. Her sharp eye for the digital landscape combined with her entrepreneurial spirit makes her the go-to girl you call up when you are ready to dream big. Whether it is digital marketing, a product-based venture, or learning how to juggle multiple businesses, Whitney has the serial influence to get it done. Get Supr has been named the top start-up to watch in 2021 by Yahoo Finance!Scout's Links: Buy Scout's Book: The Emotional EntrepreneurScoutsAgency.comAgency InstagramScout's IGSubscribe to Scout's PodcastEmotional Entrepreneur IGScoutSobel.comCheck out Scout's Course on TeachableSubscribe to Okay Sis PodcastWhitney's Links:Whitney's Main WebsiteEckis Marketing - Whitney's Creative Communications AgencyFollow Whitney on IGFollow Eckis Marketing on IGGet Supr - WebsiteFollow Get Supr on IGSubscribe to Whitney's Podcast: Under the Influence

Today on The Clean Body Podcast, I talk to the founder of You Again Priya Mullvihill about bio-balance, bio-individuality, Ayurvedic medicine and more. Be sure to follow me on Instagram to stay up to date on gut health tips, coaching services, master classes, and new episodes!During the episode, you'll learn: How Priya discovered AyurvedaHow Ayurveda works into a holistic lifestyle or source of holistic medicineWhat  the foundational basics or principles of Ayurveda areWhat the constitutions (also called Doshas – Vata, Pitta, Kapha) of Ayurveda areWhat body types, mental characteristics, and emotional tendencies indicate within AyurvedaWhat Prana is and how one can focus on or control itDifferent lifestyle practices that fall within an Ayurvedic lifestyleWhat bio-balance and bio individuality isWhat functional ingredients areWhat the functional benefits You Again cookie, brownie, and muffin mixes offerHow You Again mixes compare to conventional mixes and support gut healthHow Ayurvedic foods and You Again mixes support hormonal balance?Get 15% You Again mixes with the code CLEANBODY15 at checkoutAbout Pirya MullvihillPrior to launching You Again, I spent nearly a decade working in both public and private accounting, more notably working in senior management roles at successful high growth natural food CPG brands (RXBAR and Your Super). With a personal passion for product development and my CPG experience, coupled with navigating my own health journey with an eating disorder, malnutrition, and hormone disruption (with the use of superfoods + adaptogens), I decided to bring You Again to the market in late 2020, realizing the world is in need of functional comfort food. Learn More About You Again: Website: https://youagain.co/Instagram: https://instagram.com/youagainfoodsTwitter: https://twitter.com/youagainfoodsFor more on Lauren Kelly & The Clean Body Podcast: Lauren's Instagram: https://www.instagram.com/HolisticLaurenKelly/The Clean Body Podcasts's Instagram: https://www.instagram.com/thecleanbodypodcast/YouTube: https://www.youtube.com/c/HolisticLaurenKelly

Redbirds lose a tough one yesterday. Shildt and his pillars. Trae Young with the shimmy shake. Grade school talk. Farmington. Cardinal giveaways. Horseshoes. Finally, we get back to fry talk. Debris. Dillion. StrodeCast. Skeet shooting. Tales of the hunt with Iggy. RX Bar. Real estate. Camels. Fergie. 

Fantasy Football Podcast for June, 7th, 2018. On Episode #555, we reveal some of our early sleeper picks for the 2018 fantasy football season. Andy, Jason, and Mike each pick two sleeper candidates to potentially target in fantasy drafts. Then it's all aboard the Hype Train! We'll take a look at recent NFL news, notes, and rumors and what it means for fantasy football. Prep your redraft, keeper, and dynasty fantasy football teams for 2018 with the #1 fantasy football podcast. Want to see the show live? Visit BallersLive.com for details on the Fantasy For The People Tour! Get ready for the fantasy football season: Join our Fantasy Football community! Get the Ultimate Draft Kit and dominate your league! Connect with the show: Visit us on the web Support us on Patreon Follow us on Twitter Follow us on Instagram Subscribe on YouTube Want even more fantasy football goodness?  Visit our community forums to chat everything fantasy football anywhere you go.   Love the show?  Leave us a review on Apple Podcasts or wherever you listen!   Check out today's sponsors: RXBAR.com/footballers -- Code: FOOTBALLERS SeatGeek.com -- Code: FOOTBALLERS Our studio sponsor: Draft.com/Ballers Learn more about your ad choices. Visit podcastchoices.com/adchoices

Fantasy Football Podcast for April 12th, 2018. On today's show, we continue through our early wide receiver rankings for 2018 fantasy football! Find out where Andy, Jason, and Mike have guys like Stefon Diggs, Amari Cooper, Alshon Jeffery ranked as a consensus but also individually. Before this, we talk about the Redskins receiving corps during the quick question.  Prep your redraft, keeper, and dynasty fantasy football teams for 2018 with the #1 fantasy football podcast. Get ready for the fantasy football season: Join our Fantasy Football community! Get the Ultimate Draft Kit on pre-order right now!  Early bird pricing! Connect with the show: Visit us on the web Support us on Patreon Follow us on Twitter Follow us on Instagram Subscribe on YouTube Want even more fantasy football goodness?  Visit our community forums to chat everything fantasy football anywhere you go.   Love the show?  Leave us a review on iTunes or wherever you listen!   Check out today's sponsors: RXBAR.com/footballers -- Code: FOOTBALLERS Quip Toothbrush Our studio sponsor: Draft.com/Ballers Learn more about your ad choices. Visit podcastchoices.com/adchoices