Podcasts about Innocent Drinks

This week's hot take: Wild didn't just get lucky. Their £230M exit to Unilever was the result of laser-focused strategic thinking from day one. In this episode, James and I unpack what made Wild stand out - from choosing the right high-margin category, to treating influencer marketing like a performance channel, and blending creativity with ruthless commercialism. We explore the intentionality behind every decision, the smart playbook of building for an exit, and why performance and creativity aren't opposites - they're partners. Whether you're building a challenger brand or looking to level up your strategy, this one's packed with takeaways.Your HostsLottie Unwin founded Up World, Brand Hackers, and Up Talent with a simple goal: helping startups grow. She's learned a thing or two about building brands that people genuinely care about, and now she puts that knowledge to work supporting ambitious startups who want to make their mark. She loves nothing more than seeing brands find their confidence and voice - and she's not afraid to share the real ups and downs of her own journey along the way.James Hickson heads up Brand Hackers, where he helps make ambitious brands famous. After working with the likes of Innocent Drinks and BrewDog, he fell in love with the world of FMCG startups and never looked back. James is passionate about working with founders who want to shake things up and build brands people can't stop talking about.—The Marketing Hustle Hot Takes is sponsored by Sticky Beak - Get real consumer insights in 48 hours or less and make smarter marketing decisions. Book a free 30-minute strategy call and get free Stickybeak credits at stickybeak.co/marketinghustle

Most marketing teams don't talk enough about what's actually working. So in this episode, we're pulling back the curtain on one of our favourite campaigns - from idea to execution - and unpacking the real reasons it delivered.James and I take you inside the strategy, creative, and chaos of a campaign we ran for a challenger brand that was big on personality, small on budget, and laser-focused on growth. We cover how we landed on the core idea, what made it stick with consumers, and why we almost didn't run it. Spoiler: sometimes the “least polished” work performs the best.We also get into:How to sell bold ideas into a founder-led teamWhy a bit of friction can lead to better creativeThe underestimated power of "low-fi" productionThe role of gut feel vs data when deciding what to launchIf you're tired of vague marketing case studies and want a real, honest look at how great campaigns come to life (plus the messiness behind the scenes), this episode is for you.Your HostsLottie Unwin founded Up World, Brand Hackers, and Up Talent with a simple goal: helping startups grow. She's learned a thing or two about building brands that people genuinely care about, and now she puts that knowledge to work supporting ambitious startups who want to make their mark. She loves nothing more than seeing brands find their confidence and voice - and she's not afraid to share the real ups and downs of her own journey along the way.James Hickson heads up Brand Hackers, where he helps make ambitious brands famous. After working with the likes of Innocent Drinks and BrewDog, he fell in love with the world of FMCG startups and never looked back. James is passionate about working with founders who want to shake things up and build brands people can't stop talking about.—The Marketing Hustle Hot Takes is sponsored by Sticky Beak - Get real consumer insights in 48 hours or less and make smarter marketing decisions. Book a free 30-minute strategy call and get free Stickybeak credits at stickybeak.co/marketinghustle

This week's hot take: Most brand strategies don't actually work. They sit in a deck, sound impressive in meetings, but never drive real growth.James and I have seen it happen over and over - brands with great products struggling because their strategy just isn't clear. So, we're breaking it all down. From the myths that keep brands stuck to the must-haves of a strategy that actually moves the needle, we're bringing the hot takes and hard truths.We get into why strategy isn't just a document, the power of knowing exactly who you're for (and who you're not), and how to craft brand positioning that truly resonates. Plus, the biggest mistake brands keep making—thinking branding is just a vibe rather than a system. (Spoiler: if you can't explain it in a sentence, it's not working.)If you're launching, scaling, or trying to figure out why your brand isn't cutting through, this episode is for you.Your HostsLottie Unwin founded Up World, Brand Hackers, and Up Talent with a simple goal: helping startups grow. She's learned a thing or two about building brands that people genuinely care about, and now she puts that knowledge to work supporting ambitious startups who want to make their mark. She loves nothing more than seeing brands find their confidence and voice - and she's not afraid to share the real ups and downs of her own journey along the way.James Hickson heads up Brand Hackers, where he helps make ambitious brands famous. After working with the likes of Innocent Drinks and BrewDog, he fell in love with the world of FMCG startups and never looked back. James is passionate about working with founders who want to shake things up and build brands people can't stop talking about._The Marketing Hustle Hot Takes is sponsored by Sticky Beak - Get real consumer insights in 48 hours or less and make smarter marketing decisions. Book a free 30-minute strategy call and get free Stickybeak credits at stickybeak.co/marketinghustle_

This week's hot take: Most hiring processes are broken. Companies focus on the wrong things, overlook the right talent, and end up with marketing teams that don't actually deliver.James and I have seen it all - hiring wins, hiring disasters, and those moments when you realise you've brought in the wrong person for the job. So, we're breaking it all down. From writing job descriptions that actually attract the right talent to spotting the key traits that make a marketer thrive in a fast-paced team, we're sharing our hottest takes.We talk about why curiosity and initiative matter more than years of experience, the surprising impact of a strong “learning diet,” and why personality can sometimes be just as important as skills in small teams. Plus, the one mistake that almost every startup makes when hiring for marketing (spoiler: they look for the wrong things).If you're hiring, thinking about hiring, or just want to know what makes a great marketing team tick, this one's for you.Your HostsLottie Unwin founded Up World, Brand Hackers, and Up Talent with a simple goal: helping startups grow. She's learned a thing or two about building brands that people genuinely care about, and now she puts that knowledge to work supporting ambitious startups who want to make their mark. She loves nothing more than seeing brands find their confidence and voice - and she's not afraid to share the real ups and downs of her own journey along the way.James Hickson heads up Brand Hackers, where he helps make ambitious brands famous. After working with the likes of Innocent Drinks and BrewDog, he fell in love with the world of FMCG startups and never looked back. James is passionate about working with founders who want to shake things up and build brands people can't stop talking about.- The Marketing Hustle Hot Takes is sponsored by Sticky Beak - Get real consumer insights in 48 hours or less and make smarter marketing decisions. Book a free 30-minute strategy call and get free Stickybeak credits at stickybeak.co/marketinghustle- #startupmarketing #hiringtips #howtohire #marketingstrategy #startup #job

This week's episode is one that every brand, founder, and marketing leader needs to hear - how to actually work with an agency (and avoid the biggest pitfalls).James and I have had many moments lately where we've sat in meetings thinking, “This could have been avoided if…” So, we're unpacking it all. From the weird power dynamics of brand-agency relationships to the absolute musts for making it work, we're sharing our hottest takes.We talk about the importance of transparency (yes, we do need the full picture), why treating your agency like a cost is a surefire way to get mediocre work, and when you shouldn't hire an agency at all. Plus, the one thing that agencies and brands both need to get better at - giving feedback (spoiler: it's so much easier than you think).If you're working with an agency now, thinking about hiring one, or just want to understand how to get the most out of the relationship, this episode is for you.Let us know what you think, and if you're feeling bold, maybe even send this episode to that client or agency… no context needed.

He titulado este episodio así por aprovechándome un poco de ChatGPT, pero es MUUUCHO más que eso. A ver si entre Berto Romero (y con su permiso), una marca de bebidas muy inocentes y yo, te lo contamos para que lo veas clarinete y lo puedas aplicar a tu marca. Porque en este mundo saturado de contenidos y pantallas en el que vivimos, lo único que importa es cómo conectas. Lo único que importa es tu personalidad (en este caso, tu personalidad de marca).  En seguida vas a descubrir, de una vez por todas, las diferencias entre la voz, el tono y el estilo de tu identidad verbal. Y cómo crearlas para dejar de sonar como todos. Para que tu audiencia al escucharte diga: “Este es de los míos, quiero estar ahí”.   Todo eso y mucho más en el nuevo episodio de Palabras de Nariz Grande. Pero, ¡ojo!, si quieres recibir en tu correo la imagen de la campaña original y el chisme chismoso más personal... ...Suscríbete a la Meler Letter en https://cloemeler.com/eme/ Y arfavó, habla de Palabras de Nariz grande: agitemos cabezas, sumemos abrazos, llenemos de narigones el planeta.  Un fuerte abrazo. Nos "vemos" en el próximo episodio.  Si tú quieres, mi Narigudo. ;) Y recuerda: hoy es martes. Así que cásate, embárcate y, sobre todo, IMPROVISA.

Welcome to the debut episode of "The Marketing Hustle Hot Takes," where we ditch the fluff and dive straight into the juicy, unfiltered conversations setting the marketing world ablaze. Hosted by the dynamic duo, Lottie Unwin and James Hickson, we serve up bold insights and candid advice for startups and seasoned brands alike. Whether you're side-stepping marketing missteps or juicing up your content strategy, we're here to light your path with a dash of wit and wisdom.Lottie here! This week's episode is one I've been itching to record because startup mistakes are everywhere - and we've seen them all. When I asked what topics you wanted to hear, so many of you said: the biggest mistakes founders make and how to avoid them. So here we are.Now, let me tell you, narrowing this list down was no easy task. Between James and myself, we've worked with countless brands, and we've seen startups crash and burn over the same avoidable pitfalls. From wasting money on ads too soon to trying to do everything yourself - in this episode, we're breaking it all down.So, if you're thinking about launching a business, already knee-deep in startup life, or just curious about what not to do when growing a brand, this episode is for you. —The Marketing Hustle Hot Takes is sponsored by Sticky Beak - Get real consumer insights in 48 hours or less and make smarter marketing decisions. Book a free 30-minute strategy call and get free Stickybeak credits at Stickybeak.co/marketinghustle__Your HostsLottie Unwin founded Up World, Brand Hackers, and Up Talent with a simple goal: helping startups grow. She's learned a thing or two about building brands that people genuinely care about, and now she puts that knowledge to work supporting ambitious startups who want to make their mark. She loves nothing more than seeing brands find their confidence and voice - and she's not afraid to share the real ups and downs of her own journey along the way.James Hickson heads up Brand Hackers, where he helps make ambitious brands famous. After working with the likes of Innocent Drinks and BrewDog, he fell in love with the world of FMCG startups and never looked back. James is passionate about working with founders who want to shake things up and build brands people can't stop talking about.

In this episode of Screw It Just Do It Session, Alex Chisnall sits down with Richard Reed, co-founder of Innocent Drinks and Jam Jar Investments, to explore the remarkable story behind the UK's favorite smoothie brand. Richard shares how he and his co-founders started without an exit plan, grew their business into a household name, and sold it to Coca-Cola for over $500 million. Discover the principles that guided their mission-driven culture, the challenges they faced, and how they now support other entrepreneurs through Jam Jar Investments. Key Topics Covered Include: Starting Innocent Drinks with no exit strategy The role of ethics and friendship in entrepreneurship Scaling a business while staying true to its mission Transitioning to investment and mentoring with Jam Jar Investments Balancing passion, preparation, and resilience in business

James Peach is a marketing leader, adventurer, and keynote speaker with a knack for shaking up the status quo. Known for turning bold ideas into real-world impact, James has worked with powerhouse brands like Innocent Drinks, Uber, and Vinted. His secret? He doesn't just market products—he makes people care. From helping Vinted go from flop to favourite on UK phones to showing how Uber changed the way we think about taxis, James knows how to create campaigns that stick, inspire, and deliver.What sets James apart is his fearless approach to the challenges of modern marketing—standing out in a noisy world, cutting through inefficiency, and building strategies that actually work. He believes the biggest risk is not taking one and shows how brands can be brave, bold, and brilliant by focusing on what truly matters to people. Whether it's creating emotional campaigns like Innocent's "Big Knit" or helping small businesses nail their storytelling on TikTok, James proves that the right story, told well, can change everything.This is your chance to hear from the marketing mind behind some of the industry's most inspiring campaigns. If you want to know how to build a brand that people love, how to connect through storytelling in seconds, and how to make bold decisions that transform your business, you won't want to miss James Peach. This is marketing reimagined—don't just watch, take notes.Powered By ActionCOACH Business Coaching: The Help You Need to Grow Your Business: https://business.actioncoach.co.uk/Take Your Business to New Heights: Book Your Spot at the UK's Biggest Business Event to hear from Global Thought Leaders and Industry Pioneers in 2025:https://thebizx.co.uk/ Hosted on Acast. See acast.com/privacy for more information.

Anthony Fletcher is the founder of Believe in Science, a scientific Research and Development business on a mission to take the junk out of junk food. Anthony joins Elliot to talk about how his time at Innocent Drinks and as CEO at Graze led to him launching his own business and their first brand - Urban Legend, aiming to reduce (and perhaps one day remove) the sugar and fat from doughnuts.

Mike Stevens is one of the DTC pioneers, with 8 years at Innocent Drinks back in the 2000s, and then founding good-for-you confectionery brand Peppersmith, which over 10 years he scaled all the way to exit in 2018. He's also the author of the excellent and bestselling and award-winning book “The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules”. Hit PLAY to hear: The highs and lows of being an entrepreneur Knowing when to transition your business, or to close it Considering product-market fit Opportunity cost and why it matters Embracing failure as a learning opportunity Key timestamps to dive straight in: [05:58] Mike's take on sustainability, functionality, his Amazon journey, multichannel business. [12:27] High acquisition costs due to low demand. [15:03] Real product, timing challenges, consumer purchasing shifts. [17:46] Running the business was full-time, unfeasible to leave on the side. [21:17] Considering opportunity cost over easy choices. [25:10] Passionate about purpose-driven products and consultancy. [27:05] Listen to Mike's Top Tips! Full episode notes here: https://ecmp.info/516Mike's previous episode where he talks about his book: https://ecmp.info/390 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

How do U.K. CPG brands compare to their U.S. counterparts? How do the two markets differ? On the ground in London, the hosts discuss their experience at last week's Cheers! The Drinks Summit event and highlight innovative snacks and beverages they encountered at visits to local retail chains and specialty stores. Show notes: 0:25: What Day Is It? Possessive Peeve. Jacqui x Ox Heart. Club Soda. Irony, Sir. Magnesium FTW. Cosmo John. The Nuances & Inspiration. – Jet lag and full days make the hosts bleary-eyed, but they are somehow upbeat and alert. Ray questions the name of a well-known U.K.-based  grocery retailers before the hosts discuss notable drink brands and categories, including non-alcoholic analogs, magnesium waters, bottle soups and gut-health sodas. They also talk about the bustling Taste Radio meetup at The Lucky Saint pub and what U.S. brand owners can glean from business strategies of U.K.-based founders. The hosts also talk about BevNET's upcoming live events and why “Ray Latif Live” is in the works. Brands in this episode: Trip, Quorn, Moju, Innocent Drinks, ISH, The Root Co., Vacay, OHMG, Better You, Bonbuz, Ghia, Little Saints, De Soi, Kettle & Fire, Re:Nourish, Brink, Whitebox Cocktails, Olipop, Poppi, Living Things, Minor Figures, Fibe, Belly Dance, Feisty Soda, Barcode, Lucky Saint, Dash Water, Doughlicious, Buff Bake, Knack-Snacks

Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical linkFULL EPISODE:YoutubeSpotifyApple ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

When I started the poddy, I scribbled on scruff paper a list dream brands Top of list: Innocent Innocent are THE OG challenger brand. The Innocent Illuminate (or Alumni) all built WHOPPPA brands:Giles, Barney, Emma, Peter Oden, loads more All extol fruitful learnings from Fruit Towers Many see Innocent as a Brand & Marketing machine (they are) Adam revealed something much DEEPER Something surprising. Something you've not thought about. ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

Pat Kane is a sustainability advocate and strategist, speaker, writer and the founder of reuzi, a business that has evolved to become a whole hub for environmental living and awareness. Here Pat writes about sustainability for SMEs - and while some SMEs may perceive sustainable practices as costly, the reality is that they often lead to cost savings in the long run. Sustainability is no longer a buzzword reserved for large multinational corporations or niche industries; it is a critical business imperative that small and medium-sized enterprises (SMEs) cannot afford to overlook. As global awareness around environmental and social issues grows, SMEs are increasingly recognising that sustainable practices are not just ethically sound, but also economically advantageous. The integration of sustainability into the core strategy of an SME can unlock new opportunities, enhance brand reputation, and build resilience against future challenges. The value of sustainable practices The importance of sustainability for SMEs stems from several interrelated factors. First and foremost, consumers are becoming more discerning, favouring companies that demonstrate a commitment to sustainable practices. This shift in consumer behaviour is not a passing trend but a fundamental change in how people choose to spend their money. SMEs that fail to adapt risk alienating a significant portion of their customer base. Regulatory landscapes are also evolving, with governments around the world implementing stricter environmental and social governance (ESG) requirements. SMEs that proactively embrace sustainability will find themselves better positioned to comply with these regulations and avoid potential penalties. Another critical factor is the financial implications of sustainability. Although some SMEs may perceive sustainable practices as costly, the reality is that they often lead to cost savings in the long run. Efficient resource management, waste reduction, and energy-saving measures can significantly lower operating costs. SMEs that incorporate sustainability into their operations are more likely to attract investment, as investors increasingly prioritise companies with strong ESG credentials. These companies are viewed as lower risk, given their proactive approach to managing environmental and social issues, which can lead to better financial performance over time. Starting on the sustainability journey might seem daunting for SMEs, especially given limited resources and expertise compared to larger companies. However, the key is to start small and gradually build upon those efforts. The first step is to assess the current environmental and social impact of the business. This could involve evaluating energy usage, waste production, supply chain practices, and community engagement. Identifying areas where improvements can be made will provide a clear roadmap for action. Once the assessment is complete, setting achievable goals is essential. These goals should be specific, measurable, and aligned with the company's overall business strategy. For example, an SME might commit to reducing its carbon footprint by a certain percentage within a set timeframe or to sourcing a portion of its materials from sustainable suppliers. These goals should be revisited regularly to track progress and make adjustments as needed. Learning from SMEs that have already embarked on their sustainability journey can provide valuable insights and inspiration. Take, for instance, the story of Innocent Drinks, a UK-based company that started as a small business and has grown into a well-known brand. From the outset, Innocent Drinks placed a strong emphasis on sustainability, using 100% recyclable packaging and committing to sourcing ingredients ethically. Their approach to sustainability is deeply embedded in their brand, which has resonated with consumers and contributed to their success. Patagonia is another great example that, while larger, offers lessons in transparenc...

This episode celebrates Innocent Drinks' 25-year journey, from a dream to a European leader in healthy beverages. We speak with Sarah Munday, their R&D head, about their B Corp values, quirky work culture, and impressive sustainability efforts. ♻️ From recycled packaging to supporting sustainable farming, discover what makes Innocent special.

In our second episode this series the focus is all about innovation. I was delighted to chat with Sarah Munday, European Head of Research and Development at Innocent Drinks and Rachel Chatterton, Head of Food and Beverage Development at Holland and Barrett. Sarah has over 25 years of experience working in the food and drink industry, specifically focusing on new product development and innovation. She has made a career out of bringing household names to market working for companies such as Hain Daniels Group, Mizkan and now Innocent Drinks. Rachel brings years of experience launching market leading new product development with nationally and globally recognised brands such as Starbucks, Gousto and Marks and Spencer. She now works with Holland and Barrett to lead their food and beverage development strategy. In this episode, we focus on innovation. Through the conversation we discuss the importance of timing in new product development, the impact food security is having on the market and how AI and data are influencing the innovation process.   We also cover the biggest threats to innovation right now, what the upcoming trends in the food and drink industry are and how you should approach failure. I hope you like this epsiode and, as ever, if you'd like to get in touch for any reason you can reach me at Jonathan.ohagan@leaderexecutivesearch.com Enjoy!

This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan. What we learned this episode: saying people don't care about product-focused posts isn't true. What today's guest says, is they don't care by default. Doesn't mean you can't make them. That guest is John Thornton, senior creative at Surreal and ex-SMM & copywriter at Innocent Drinks. Surreal's product posts and ads make people care - as do Innocent's. So in this episode, we're on a mission to find out how the hell John does it. Why do some brands just *get* how to make their product pop, while other brands are in the trenches? Expect to learn where self-awareness trumps ‘story', why “soft outrage” often equals success, and how you're probably breaking that promise you made to humanise your brand. Got a question or a suggestion for the SocialMinds podcast? Get in touch at social.minds@socialchain.com https://creators.riverside.fm/SocialMindsPodcast 

⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️ If there is someone who can make anything go viral, it's John Thornton. John is senior creative at SURREAL Cereal and ex-Social Media Manager at innocent drinks. With a whole array of creative marketing campaigns under his belt, John takes an out-of-the-box approach to all of his campaigns and it pays off. He's had plenty of viral moments, particularly reaching thousands of people when he handed a 6ft. resignation letter to innocent drinks to announce his career move on LinkedIn. For anyone working in the creative industry, this episode is for you. This episode covers:

Ready to take a deeper dive into B Corp?This B Corp month, we're kicking things off with a berry special episode of Climate Heroes - featuring smoothie giants Innocent Drinks️, who are pioneers in the UK B Corp movement and one of the first businesses to gain the certification back in 2018.In the episode Bruce and Nick chat with Emilie Stephenson, Head of Force for Good at Innocent, to discuss their ESG journey, recent controversies surrounding the B Corp movement, as well as their top tips for achieving B Corp certification.Hosted by Bruce Bratley & Nick PerryFeaturing Emilie Stephenson

Barney Mauleverer cut his teeth in food and drink during the front five years of early stage Innocent Drinks. Leaving in 2006 as European Manager, Barney sought a more entrepreneurial route of his own and set up food brand exporting company Fresh Marketing with pal Alex Matheson.This episode was recorded in 2020, but Fuel 10K was already found on the shelves of supermarkets in the UK and some European, Middle Eastern and SE Asian countries, and turning over £12M at retail sales value.Listen to how Barney and his team built the Fuel 10K business, and in the next episode launching soon, we'll explore what it took to sell the business to Premier Foods. ★ Support this podcast on Patreon ★

At a time when marketing has infiltrated our physical and virtual worlds, how should we think about it? Is it just advertising in different clothing or can it reveal deeper insights into our psychology and social interactions? In this week's podcast, we discuss marketing with special guest David Folkman, who has had a 20-year career in marketing and entrepreneurialism. We discuss the impact of technology, the psychology of advertisers, advertising models, Tinder, canned water, AI, creativity and the future. Finally, we ask David about his biggest marketing disasters and industry takeaways. David has a long career working for consumer brands including Mars, Nestle, and Innocent Drinks, and co-founded a number of food and drink businesses including CleanCo and Cheesies. He has also advised numerous companies on sales and marketing strategy. His new website is coming soon and can be found at www.davidfolkman.com For more information on Aleph Insights visit our website https://alephinsights.com or to get in touch about our podcast email podcast@alephinsights.com

Episode #104. Season 6 returns with a leadership topic to support marketers to identify and develop their authentic leadership style. Abby's guest in this episode is Gareth Helm, award-winning marketer and author of the Marketing Leader's Code: unlock your potential - learn the secrets of successful marketing leadership. His previous roles include Unilever, Innocent Drinks, Bear snacks, Tails.com, Zoopla, as well as Global Chief Marketing Officer for HomeServe. Today Gareth is a NED and Board Advisor for brands such as for Purple Bricks and Higgidy. In this episode Gareth shares the principles and inspiration behind his new book, the 4 types of marketing leaders, the value of assessment and capability and why you should spend time building relationships. Plus Gareth shares his career highs and lows. Host: Abigail (Abby) Dixon FCIM/ICF | LinkedInGuest: Gareth Helm | LinkedInThe Marketing Leader's Code: Unlock your potential - Learn the secrets of successful marketing leadership: Amazon.co.uk: Helm, Gareth, Helm, Sophie: 9781908770318: BooksThis podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #104. Season 6 returns with a leadership topic to support marketers to identify and develop their authentic leadership style.   Abby's guest in this episode is Gareth Helm, award-winning marketer and author of the Marketing Leader's Code: unlock your potential - learn the secrets of successful marketing leadership. His previous roles include Unilever, Innocent Drinks, Bear snacks, Tails.com, Zoopla, as well as Global Chief Marketing Officer for HomeServe. Today Gareth is a NED and Board Advisor for brands such as for Purple Bricks and Higgidy.  In this episode Gareth shares the principles and inspiration behind his new book, the 4 types of marketing leaders, the value of assessment and capability and why you should spend time building relationships. Plus Gareth shares his career highs and lows.  Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Gareth Helm | LinkedIn The Marketing Leader's Code: Unlock your potential - Learn the secrets of successful marketing leadership: Amazon.co.uk: Helm, Gareth, Helm, Sophie: 9781908770318: Books This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk  The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Hello and Welcome to #thethirteenhourlifecoachpodcast Season 8, Episode 3.Podcast linkhttps://lnkd.in/eAfVJPmAToday,  I speak to Franck Brown, a formally-accredited Neurodiversity Coach with lived experience of Dyspraxia & ADHD. His diagnoses came later in life, at 23 and 30 respectively, only after graduating university and several years of professional experience in the corporate world.Without realising it, he'd spent 30 years learning the importance of self-management ‘the hard way,' without having had any Coaching of his own or anyone to turn to with his questions. This in turn triggered his decision to retrain to be a Neurodiversity Coach for people with ADHD, Autism, Dyspraxia & other conditions.Before training across a number of different Neurodiversity & traditional Coaching disciplines, he graduated with a degree in Economics from the University of Exeter. He previously spent 8 years across a number of Sales & Marketing roles at brands including Cadbury's, Toblerone, Innocent Drinks, Patak's & Tabasco.Nowadays, he works primarily with younger adults of 16-35 on helping them better understand themselves, unlock their strengths to reach their goals.You can find Franck's links here: https://www.consciousclarity.co.uk/https://www.linkedin.com/company/conscious-clarity/https://www.linkedin.com/in/franckbrown/#thethirteenhourlifecoach #ADHD #Autism #AuDHD #conscious #neurodiversity

We hear how Giles got into the food and beverages industry, what life was like building Innocent Drinks, his ethics on work / life balance and how investors should treat founders, and what he's most excited about for his current portfolio of projects .. all that plus more.BWB is powered by Oury Clarkbusinesswithoutbullshit.me

How to market like Innocent Drinks - Kirsty Hunter, CMO

Erin Shrimpton is a chartered organizational psychologist and a LinkedIn Learning Instructor. Erin has a passion for shaping culture that is true to the brand it represents and strategy it supports. In this episode, Erin shares what she's  learned about the workplace experience, and how culture is created and influenced by the behavior leaders model. Listen in for a dynamic conversation regarding the psychological aspects of how the environment, and connections truly shape culture.   https://bit.ly/TLP-349   Key Takeaways   [2:25] Erin was recommended to Jan and Jim by Dean Karrel, another LinkedIn Learning instructor. Jan and Erin have an Irish connection. Jan took students to study abroad in Dublin, Belfast, and Galway to compare and contrast the business and cultural environments between the U.S. and Ireland. Erin was born in Ireland and is based there. [3:41] Erin loves the Beatles! Particularly, The White Album. Erin considers that everybody has some sort of connection with the Beatles. [6:05] Erin talks about changing the experience to change the culture. Recent neuroscience research shows that much of the way we behave is shaped by our experiences. Our experience shapes the pathways in our brains, so much more than we knew before. Apply that to what we experience every day in the workplace. [7:21] Who owns the experiences we have at work? The CEO and senior leaders, HR, IT, Facilities, your manager, and your colleagues. Your colleagues are a large part of your experience. You may be powerless to change the direction of the organization, but you can change your experience with your colleagues. If you're a great team leader, you can empower them to change their experience, every day. [9:01] Empowering your team to have great experiences may not change the wider culture but when you work together to change the little things about how you interact with each other, you start to catalyze change, because other teams are looking at you. This changes the culture from the ground up. [9:35] Jan refers to a recent NY Times article on assessing job satisfaction and why employees leave. A big factor is that the values the employees have are not the same as the values of the organization. When that happens, Jan tells clients there are three choices: they can work to change things, they can accept things, or they can seek employment elsewhere. [10:34] Erin's first “port of call” in a similar case is always to examine and see what you can change. There are a lot of things within your control when working in teams. If even your great experiences with colleagues cannot protect you against a toxic culture, Erin encourages people to find another route for employment. That's only after Erin has investigated with them how else they could change things there. [12:41] In the remote world, it is too early to tell how culture is being affected when people don't see each other between meetings. Erin is pleased to see organizations getting together outside of their working context for the connection's sake. [13:22] Erin sees two big issues with remote work: We're losing opportunities to watch other people role-model examples and more importantly, we're losing the opportunity to connect with people in an unstructured, water-cooler-type way. Erin sees the second issue as being damaging to our well-being and mental health. The first issue is detrimental to the organization, the second is a societal issue. [14:37] Research says that when we've got autonomy over our working day, the outcomes for our work and our mental health are much better, but we need to make sure we are connecting in person, as we can, as well. Use intention to create “impromptu” moments. Networking is essential. [17:08] Erin tells how some younger people (after working virtually) react to one of her in-person workshops with everyone in the room together. They find it nice to be in a group and have banter. But most young people are electing to work remotely. Are they finding moments of connection elsewhere and are they satisfied with that? If they are, do we need to rethink office work? [18:29] Erin sees local people going out to lunch with friends, even going for a swim, and then heading back to their home office for the afternoon. They are getting connections in their neighborhoods, which is good societally but presents a challenge to organizations seeking to create cohesiveness among their employees. Realize that it takes an effort to create connections with people. [20:53] Erin tells leaders we are facing two issues at the moment: revolutionizing the way we work and working out how to keep our teams connected. Erin asks them “Can one issue solve the other? Can you ask your team to solve together one thing that's bothering them now?” When they feel real autonomy to do that, they get going with it and start that meaningful connection, whether it is local or remote. [23:11] Erin teaches a LinkedIn Learning class, “Use an Entrepreneurial Mindset to Find Success and Fulfilment at Work.” Erin has been intrigued by entrepreneurial thinking since she was a child. When she went into psychology she studied what makes work better for people. Then she assisted in a startup, Innocent Drinks. Everyone there was encouraged to think entrepreneurially. Erin learned how to do it. [24:14] When Erin went into other organizations and coached organizations for culture change, she noticed entrepreneurial people everywhere. Entrepreneurs aren't just people who start businesses; entrepreneurs are people who think in a certain way about making something better. She also noticed that entrepreneurs absolutely have to find a way to motivate themselves that is not financially driven. [24:49] For most entrepreneurs, their “fortune” is a very long way away, so they have to motivate themselves to get up and find work every day that fulfills them that day. That's what Erin saw in the entrepreneurial thinks she found at work in various organizations. They are able to find an intrinsic reward in their day-to-day work. [25:17] Being people who are able to find the intrinsic reward in the daily activities of their work, who are able to tolerate the uncertainty of our working lives, and who look with vision into the future are the three main elements Erin talks about in her LinkedIn Learning course. It is a mindset that can be learned. Most people don't want to start companies but they can find this entrepreneurial mindset helpful. [26:27] To learn a mindset, adopt the behaviors and the habits. As a leader, be a role model of the habits you want others to adopt. Erin asks leaders, "How are you getting people to solve these problems with you?” To change their behavior, people need to feel some responsibility for the outcome. Jan quotes an old Irish mentor of his, Bud Ahern, who said, “People support what they help create.” [28:26] Erin shares information about Innocent Drinks, a very innovative brand for its time. Instead of printing “Use By” on the lid, they put “Enjoy By.” They didn't think about the rules as they were, but about how they could change things. Erin has taken that with her, ever since. [29:18] Thinking about “how it could be” leads to innovation and creativity. But we are accustomed to operating by rules. We have to have some rules and heuristics because otherwise we would become overwhelmed with the world. Tune in to notice the set of rules by which you operate. Do you need them? How could things be different? Where do you stop breaking the rules, though? [31:01] It is hard as a leader to encourage rule-breaking but not too much. She compares the rules we used to have for our daily work to our rules for this more flexible environment. We have to learn how to be flexible with the rules and use a bit of deep thought about where the line is drawn and whether to break this rule or not. For leaders, it comes back to role modeling and sometimes admitting fallibility. [32:13] A leader may need to explain, “I took this risk. I probably went a step too far and here's why, and here's the learning I had from it.” It's a bit of trial and error. You're not always going to get it right as a leader but it's worth that risk. [33:13] We need to be more forgiving as people adjust to what could be our new normal. There is an ongoing level of discomfort we all feel in this transition and we're not articulating it enough. In 2019, we really had a very different life as a global culture. We don't know how the future will play out and that's uncomfortable. Having compassion for this discomfort can go a long way for leaders with their teams. [34:34] Active listening, taking a team member out for coffee, asking people how they are doing, all go so far. Jan cites past guest Margaret Heffernan who said before the pandemic, we were all about efficiency. The pandemic showed us we weren't very adaptable. Today, businesses are still trying to be efficient while adapting to the needs of the people who run the business. We need negotiation skills. [35:31] A psychological contract with your employer is about the expectations you have going into a job and the expectations your employer has for your performance. You have an unwritten psychological contract but over time the contract gets breached because the expectations of the employee and the employer don't match. This can lead to disengagement, or it can be managed by good communication. [36:31] If you joined a new organization in 2019, your employment expectations then are much different than your expectations today. We need to be having more open conversations about how our expectations have changed around our working lives, including what employers are expecting of their people. The team needs to understand what the expectations are and how they've changed. [37:54] Even knowing about it, Erin also falls into the trap of mismatched or misunderstood expectations. She will find herself frustrated and then recognize she has an expectation about something that may not be realistic. The first step is to become aware of your expectations. Then find the language and the forum to have those conversations with your manager or colleagues. [39:24] In the negotiation we are having about the new ways of working you need to get granular about things like managing your boundaries around your working lives. When it is OK to text or email? These details are what make up our day-to-day experiences. Give people permission to disagree or “fight.” It's encouraged to avoid the dysfunction of complacency. People need to challenge each other. [40:56] Erin's Closing thoughts: “Take time out to reflect because we are all so overwhelmed and busy … and so many … things … require a deep reflection and tuning in to what's going on for us and …  to what's going on for our teams.” [42:12] Closing quote: Remember, “Progress is impossible without change, and those who cannot change their minds cannot change anything.” — George Bernard Shaw   Quotable Quotes “I always think that everybody has a connection with the Beatles in some way, shape, or form.” “The field of neuroscience has progressed so much in the last 20 years when I did my undergrad in psychology. What we know now is so much of the way we behave is shaped by our experience.” “If you think about what is the best definition of culture, it's ‘How we do things around here.' So. how do we learn about how to do things? We watch, and we experience what everybody else is doing, don't we?” “One of the things that people often get frustrated with about culture is that they feel completely disempowered to do anything about it. … If you're thinking ‘There's nothing I can do,' that may be true in some context, … but you can change the experience.” “If you work in what you might define as a toxic culture, working with great colleagues helps you to kind of buffer against that. But there certainly comes a point, and … this is really important, … where you have to be brave and say to yourself, … this is not good for me.” “As a psychologist, I am all for the flexibility, the autonomy, that we are now enjoying with the new hybrid way of working. … I think it is really great for most of us.” “Other research says that when we've got autonomy over our working day, the outcome for our work is so much better and for our mental health, but … we need to make sure we are connecting in person, as and when we can, as well.” “Connection doesn't happen just because you put people in an office. It happens when they're working on something meaningful. So that's the thing to focus on.” “Entrepreneurs aren't just people who start businesses; entrepreneurs are people who think in a certain way about making something better.” “A world that affords us flexibility means that we also have to be flexible in it. We have to learn how to be flexible.”   Resources Mentioned Theleadershippodcast.com Sponsored by: Darley.com Rafti Advisors. LLC Self-Reliant Leadership. LLC Paul Darley Audrey Darley Welch Dean Karrel Erin Shrimpton ErinShrimpton.com The Beatles (The White Album) Yesterday (movie) Chris Farley Interviews Paul McCartney “Why is assessing job satisfaction so hard?” NY Times Innocent Drinks Management Science Margaret Heffernan The Five Dysfunctions of a Team: A Leadership Fable, by Patrick Lencioni

Find out more about Pinstone here. 1:03 Ben introduces today's show2:20 Hannah comes in2:45 Hannah talks about her background4:50 Hannah introduces Pinstone6:58 The Business Barn survey7:40 Hannah explains what we mean by public relations9:52 PR as 'the dark arts' - is that fair?12:40 Keeping up to date and knowledgeable14:45 Is rural PR any different?22:12 Consistency22:49 Pinstone's podcast - the agri-food comms cast25:39 The media and how PR and the media interact29:00 Hannah's tips for working in PR30:20 What does Hannah do so she keeps focussed on her goals?32:16 Innocent Drinks and Aldi33:06 More info on Pinstone33:40 Ben wraps up the episode.

In this episode of Inside Jobs, we meet Carol Feeley. From her first job as an assistant in an art shop to her current role as Global Head of Creative for innocent drinks, Carol knows what she wants and isn't timid in pursuing it. Grab your favorite smoothie, relax and listen as Carol talks about the importance of diversity on her team and what they do to kindle creativity. She also opens up about mental health in the workplace, how she manages imposter syndrome, and why she values working for a company that enables her to be the best version of herself ——This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley  from EKCS. 

Social responsibility is high on most company's agendas and on this interview with Douglas Lamont, you will hear how he has been able to balance social responsibility and performance as the former CEO of Innocent Drinks and soon to be CEO of Tony's Chocoloney.

Amy is joined by Marcus Dean, the Social Media Manager for innocent drinks UK. As a self-confessed stand-up comedian and witty tweeter, Marcus and his team is the brains behind some of innocent drinks most famous social media campaigns. Since starting in the role, Marcus has created THAT work from home post which got over 8 million impressions, changed its Insta profile pic to his own wedding photo, and crafted thousands of humorous social media pieces. In this episode, we chat all about channelling your inner writer, creating reactive content for a huge international brand and how to have fun on social media. To budding and current social media managers, this is one not to be missed!

How many brands have said ‘we want to sound like Innocent?' For Innocent Drinks, while others' replication tactics are flattering, they have a tone of voice and personality to preserve. In this episode we're joined by its social media manager, Marcus Dean, to hear about the three content pillars, rigorous writer training, and ethos' that keep Innocent one step ahead of its brand fanbase. We find out how to make your visual assets look like how your tone of voice sounds, how Twitter jokes translates to in-store purchases for Innocent, and whether or not that smoothie was actually blue. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.

Today, I'm talking to Erin Shrimpton in Dublin, Chartered Organisational Psychologist and LinkedIn Learning Instructor.   As Erin's website states she works as a coach and consultant helping people, teams and leaders change workplace experience for the better.   Erin has always been interested in the psychology of work, what makes people thrive in work, and why people love their work.   She cut her teeth at Innocent Drinks and learned so much, but one of her great takeaways from working there was if you see a different way of doing things, just do it.   Today Erin discusses her top so you can find success and fulfilment in your work including: Why you need intrinsic reward in your everyday Ways to think in visionary terms How to learn optimism   Check out today's episode now!   Successful entrapraners success and fulfilment in your work Because I've worked with a lot of entrepreneurial people over the course of my career I actually started to pick out the things that I've seen in entrepreneurs that they do and how they motivate themselves, how they respond to the world, and how they face to the future.   Everybody needs to have little things that you do that you find intrinsic reward in. It has to be aligned with your own values, aligned with your strengths.   I have found that successful entrepreneurs are the ones that find tasks that motivate them intrinsically.   Things I noticed when I talked to entrepreneurs is that they talked in visionary terms a lot. We don't have to do things as they are, let's think about how they could be. For people working individually it helps you to deal with uncertainty.   These are steps I use with clients and myself.   Take-aways you don't want to miss What results Erin has gotten from starting a LinkedIn Newsletter How Erin went from being an employee to being a consultant Why do you need to find intrinsic reward when self-employed What setting a vision can do for you as a business owner How Erin balances being a consultant with being a mother What you can do to learn optimism (and why it's surprising)   Some resources for you   www.erinshrimpton.com - Erin's Website https://www.linkedin.com/in/erinshrimpton - Erin's LinkedIn Profile Using and Entrepreneurial mindset - Erin's linkedin courseCheck out the episode now!

This week, we have a very exciting guest in Sam Akinluyi. Amongst being the UK&I MD for Innocent drinks, an advisor to Young Foodies and a veteran of the FMCG industry, Sam is a founding partner of the non-profit Psalt. Psalt works within retail to increase the uptake of talent from different backgrounds and under-represented communities. Sam shared anecdotes from the Add Psalt incubator programme which he's co-founded for black-owned brands, and hearing his perspective of how any size business can genuinely embrace diversity was fantastic to learn from. We can't wait for you to hear the hope and ambitions he has for the future - so go on, give it a listen and let us know what you think!

Mike Stevens is the author of the brand new book “The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules”. And one could say he was one of the DTC pioneers with 8 years at Innocent Drinks back in the 2000s, and then founding good-for-you confectionery brand Peppersmith which over 10 years he scaled all the way to exit in 2018. Mike now helps start ups and challenger brands scale through various mentoring schemes, as a consultant via Stevens.Earth and via his brand new book! Chloe and Mike discuss the lessons from the 16 case studies he shares, what's core to success in the DTC channel, and tips for success in 2022. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

In this episode I meet celebrated healthy food inventor, entrepreneur and CEO, Anthony Fletcher, whose experience at Innocent Drinks followed by 8 years as the CEO of Graze snacks inspired his mission to remove the junk from junk food and reinvent the doughnut through his latest Willy Wonka creation, Urban Legend. He describes with great honesty and authenticity both the highlights and the tough moments of growing Graze to a $100m turnover business, facing major challenges along the way that threatened the fundamental business model. He talks about how it impacted him as a leader and how he had to change his ways of working with the team to reflect the maturation of the business. This is CEO-ship in its most raw form - fast-paced, straight-talking, no BS. Essential listening for startup CEOs and leaders transitioning from high growth to sustainable success. Grab a healthy doughnut and enjoy!Urban Legend:https://urban-legend.com/https://www.instagram.com/urbanlegendukGraze: https://www.graze.com/Innocent: https://www.innocentdrinks.co.uk/

Imagine being paid to cause havoc, play with your customers and just write the first thing that comes into your head on the company's socials... meet John Thornton, Copy Writer and Social Media Manager for Innocent drinks. This week's guest is an official attention seeker and his unruly methods pay off! Innocent Drinks' 'Head of Chaos' explains how mistakes are good, that stepping over the line is encouraged and reveals the method behind the madness.Don't forget to follow/subscribe and send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook or Instagram @performancemarketingworld. Hosted on Acast. See acast.com/privacy for more information.

What brands say and how they say it has come increasingly into focus in the last couple of years. So why do so many companies suck so badly when it comes to having a distinct personality of their own? This week Paul is joined by brand voice strategist Bethany Joy to discuss why tone of voice is important, what it can achieve, and how to define a brand voice that isn't just copying Innocent Drinks! What to do Next Subscribe to receive new episodes automatically, and if you enjoy today's show, please email it to a friend or share it on your favourite social media channels. And finally, it would also be very awesome and hugely appreciated if you'd take a moment to leave an honest review and rating for the podcast on Apple Podcasts or Podchaser, as this helps others discover Digital Download.

Produced in partnership with the British Business Bank to support their #GreenToGrow campaign, which aims to demystify and alert small businesses to the commercial benefits of investing in decarbonization, this podcast episode is part of a wider series of guides and information about sustainability issues and how smaller businesses can start their journey towards net zero provided by the bank on its finance hub. Russell Goldsmith was joined online by two small business owners: Aoife Doherty, Founder of Floris, a UK based sustainable stationery company, and Wing Chan, Co-founder and CEO of Sourceful, a sustainability platform that helps businesses source more sustainable products. Completing the online panel was Richard Reed, co-founder of Innocent Drinks and of JamJar Investments, plus we also hear from Shanika Amarasekara MBE, the British Business Bank's Chief Impact Officer. For more information visit https://www.british-business-bank.co.uk/finance-hub/

How have Innocent Drinks cultivated a God-like status among social media managers? We caught up with John Thorton, Social Media Manager at Innocent Drinks to find out!Listen now to hear exactly how the brand has become so engaging with customers through its cheeky and authentic voice. John details his process for tapping into trending topics, how to double-down on viral posts successfully, and the very rare occasion where he's gone viral in a bad way. 

The new edie podcast episode is brought to you as part of Engagement Week 2022, an editorial campaign designed to help you supercharge your sustainability-related communications. This episode is all about the ever-important topic of engaging the general public. Here to help edie's senior reporter Sarah George and content editor Matt Mace explore this theme are experts from Hubbub, the Advertising Association and Innocent Drinks.

Mike Stevens is an advisor, mentor and consultant for start-ups and challenger brands, and was part of the founding team at Innocent Drinks. His love and knowledge of D2C brands inspired him to write a book on the subject, which is available next month.

Ynzo kent de wereld van merken die goed zijn voor de wereld als geen ander. Hij heeft in leiderschapsposities gewerkt voor Tony's Chocolonely en Innocent Drinks. Hij kent de bedrijven die goed willen doen en vertelt daar graag over - hij heeft niet voor niets op podia gestaan over de hele wereld. En dat is niet alleen maar blabla; Ynzo heeft een verhaal te vertellen over hoe optimisme, kapitalisme en een betere wereld prima samen kunnen gaan. Voel de energie door de luidspreker!We gaan in deze aflevering dieper in:- hoe Ynzo het strand en de wind nodig heeft voor zijn bedrijfsmatige ADHD- waarom kapitalisme en een goede wereld prima samen kunnen gaan- waarom we eigenlijk al 'te laat' zijn voor een betere wereld, maar het toch gewoon gaan doen- welke moeilijkheden bedrijven als Tony's tegenkomen intern, want het is zeker niet alleen maar leuk, goed en gezellig om bij te dragen aan een waardevolle missie- wat jij na deze podcast gelijk kunt gaan doen om je steentje bij te dragenGeloof jij dat de de natuur een prettige plek is om aan jouw optimisme te werken? Geloof jij net als wij dat in harmonie met de natuur, wij kunnen bijdragen aan betere wereld? Check dan ExpeditionGoodLife.orgIntroductiestem mede door Mattijs Franken / https://sneakersandsynthesizers.com/

Karina is an experienced Talent Professional with a demonstrated history of working in the public sector, global corporate, and privately owned businesses. She is a strong human resources professional with a Master of Arts (MA) (Dist) in Learning and Teaching. Innocent Drinks is a company that produces smoothies and juice sold in supermarkets, coffee shops, and various other outlets. The company sells more than two million smoothies per week. Innocent is over 90% owned by The Coca-Cola Company. In this discussion, we talk exits! We focus so much on a positive onboarding experience, but why do we fall short on exits? Those who leave our businesses are the voices of us out in the market, not to mention they can give us valuable information on how we can improve. Karina explains how Innocent is working on getting things right now with Exits and looking to take their initiatives in the future. Contact Karina here

In our latest episode of Proud To Be, we meet Marta Pajón Fustes, Head of Technical and Inclusion & Diversity, Innocent Drinks. Our in depth discussion brings to life Marta's passion for I&D, and we get a comprehensive overview of Marta's work at Innocent and she shares how she's built a safe, learning environment for senior leaders, and more. Don't forget to leave us a comment and rating!

"This is everything a business should be." Ben Greensmith, or Lord Chocolonely III as he's known at work, is responsible for the sixth largest chocolate bar brand in the UK - Tony's Chocolonely - and their mission to make chocolate free of child-labour and slavery (spoiler alert - not all confectionary brands adopt this approach).He talks to the boys about his journey , the epiphany on a trip to the Netherlands which led him to join Tony's and working with the best minds in the business at Innocent Drinks. We discuss fancy dress, purpose, making an impact and the treats Kenneth's mother-in-law smuggles down south for him. We get angry about the news coverage, seeing through the PR, read the reviews on Ocado and follow the case of a chocolate criminal. ---You can find us on www.domoregood.uk or follow us on Twitter and Instagram. Get in touch if you'd like to feature or star on the show. It goes without saying really but the episodes contains our opinions - essentially things we overheard in meetings, stole from presentations and read in magazines. Thanks for listening.

For this week's episode, I had the delight of speaking with Sam Simister, the Future Development Director and Board Member at Innocent Drinks and Co-Founder of GenM. Sam is a highly experienced FMCG professional with a 25-year international track record in multi-national corporations and entrepreneurial companies - including M&S, Safeway and more recently, Innocent Drinks. She is also the co-founder of GenM - a powerful initiative leading the positive revolution on the topic of menopause. On this week's episode, we learn first-hand about Sam's incredible journey through her 25-year career in this industry. We discuss the key traits and attributes that she believes have led her to where she is today, as well as the career-defining moments that proved to be pivotal to her journey. Sam tells us how she is a solution focussed person who likes to find the ‘yes' when everyone around her says ‘no'. She tells us of the importance of being vulnerable and honest about your strengths but also your weaknesses, and to treat failure as a learning curve to further grow and develop yourself. We also hear from Sam about what great leadership looks like, the importance of being present and authentic and why it's important to have the confidence to back yourself. Sam shares her thoughts and vision on the incredible initiative GenM – a movement that works to normalise the conversation around menopause. GenM and its growing list of partners work together with brands and organisations to help them better understand the effects of menopause, break down the taboo and learn how to support a very large, crucial part of the workforce through this stage of life. Join us as we discuss Sam's thoughts on leadership and failure, top career advice, positive takeaways from the past 18 months as well as her big plans for GenM's global future. Here are some key topics we discussed through the episode: 3:24 Sam's incredible 25-year career 07:01 Sam's ‘WHY' 08.18 Career defining moments in Sam's journey 11:28 Creating a culture where it's okay to fail 12:47 What does great leadership look like 20:56 GenM: What it is and how you can support it If you'd like to get in touch with Sam to find out more or support the GenM initiative then you can reach her directly on sam@gen-m.com or visit the website on www.gen-m.com As ever, if you'd like to get in touch with me you can reach me at Jonathan.ohagan@leaderexecutivesearch.com Enjoy Listening!

Leila Zegna spent her early career helping other founders achieve success - notably the founders of Innocent Drinks, Endeavor, Plum District, and DNA Sequencing company GenapSys. Now she runs Kindred - her groundbreaking new model for Venture Capital, where each founder in the portfolio becomes a co-owner of the fund! In this chat with Amrit, she discusses how reputation in the world of VC is built not by the founders who get funded, but the ones that don't, and gives us her framework for measuring and codifying that reputation. Leila reveals Kindred's unique model for parental leave, that enables Mums and Dads to navigate their own return to work, and finally reveals the secret to a 25 hour day! Keep up to date with everything Startup Dads related on Twitter -  https://twitter.com/startupdadspod/ (https://twitter.com/startupdadspod/) This week's Startup Shout Outs: Lab Genius - https://labgeni.us/ A https://fascinateproductions.co.uk/ (Fascinate) Production. 

In episode 5, Innocent Drinks CEO Douglas Lamont and Amy Clarke, Chief Impact Officer at Tribe Impact Capital, discuss how business can be part of fundamental economic, social and environmental change by signing up to the UK's Better Business Act. The BBA coalition currently consists of more than 600 businesses and calls for a change in the law that would require companies to advance the interests of wider society and the environment alongside those of shareholders. This would revolutionise the nature of conversations in the boardroom, allowing for a more holistic approach to the challenges faced by company directors. Chairing the discussion are Oxford Saïd's Dr Mary Johnstone-Louis, Senior Research Fellow and teaching lead on the Oxford Leading Sustainable Corporations programme, and Charmian Love, Social Entrepreneur in Residence at the Skoll Centre for Social Entrepreneurship. Mary and Char are both deeply involved in the B Corp movement – Mary as Chair and Char as Co-Founder and Activist in Residence at B Lab UK. Featuring: Mary Johnstone-Louis, Senior Research Fellow, University of Oxford's Saïd Business School; Head Tutor for the Oxford Leading Sustainable Corporations programme. Charmian Love (@charmianlove), Social Entrepreneur in Residence, Skoll Centre for Social Entrepreneurship, Oxford University's Saïd Business School; Co-Founder and Activist in Residence at B Lab UK; Co-Director of the Oxford Climate Emergency Programme. Douglas Lamont (@douglaslamont), CEO Innocent Drinks; Trustee The Innocent Foundation. Amy Clarke (@PlanetBubble), Co-Founder and Chief Impact Officer, Tribe Impact Capital, a dedicated impact investment wealth manager.

The long awaited full podcast is here...

With a growing climate crisis, and population, food and beverage brands are facing the difficult question of how to produce more while impacting the environment less. The need to utilise our natural resources sustainably has never been greater, and on this podcast we look back at conversations we've had with three well-known brands who are putting sustainability at the heart of their organisations. We speak to David Wilkinson, Senior Director Agriculture, PepsiCo Europe, Anna Pierce, Director of Sustainability, Tate & Lyle, and Katie Leggett, Sustainability Cheerleader, Innocent Drinks to find out how their brands are approaching their sustainability challenges in order to improve their credentials within their organisations and supply chains. Join the conversation on Table Talk. About our panel Anna Pierce, Director of Sustainability, Tate & Lyle Anna Pierce is the Director of Sustainability at Tate & Lyle, a 160-year-old business-to-business ingredient supplier. She is working to refocus the company's sustainability programme on initiatives and partnerships that provide the greatest opportunity for positive impact in support of the its purpose – Improving Lives for Generations. She is leading Tate & Lyle's efforts to infuse sustainability throughout the company's operations. Anna joined Tate & Lyle after spending her career in various Environment, Health and Safety roles at General Electric. She holds a Bachelor of Science degree in Environmental Science, a minor in Environmental and Occupational Science and Health, and an MBA from Gannon University. She also maintains accreditation as a Certified Safety Professional. Katie Leggett, Sustainability Cheerleader, Innocent Drinks Katie is the innocent drinks ‘sustainability cheerleader' specialising in internal engagement and sustainability communications. Katie has worked with the WBCSD Sustainable Lifestyles team as well as in Corporate Responsibility reporting at ArcelorMittal. Katie joined the innocent sustainability team in 2014 and has since led their approach to human rights, made sure everyone at innocent has sustainability in their objectives and written innocent's first ever ‘good all round' report. Katie believes that – since a business is only made up of the people who work within it – it's really important that sustainability teams invest time to make sure their colleagues are proud of, and can actively support, their company's commitment to sustainability. David Wilkinson, Senior Director Agriculture, PepsiCo Europe David Wilkinson leads our Agricultural procurement team and is responsible for sourcing our direct agricultural raw materials across Europe and maintaining the relationships we have with our farmers – some extending 3 generations. Farmers are a key part of our business growing the crops that are at the heart of many of our core brands – whether it's the potatoes that make Walker's and Lay's crisps, the oats that make Quaker, or the maize that make Doritos. David has worked for PepsiCo for 21 years and was originally an engineer by training. He now leads PepsiCo's team of agronomy experts across the Europe sector and oversees PepsiCo's Sustainable Farming Programme. He is passionate about the role companies like PepsiCo can play in helping farmers to meet the challenges facing the food industry – from adapting farming techniques in the wake of changing climate conditions, to growing more crops using less water, energy and carbon.

In season 2, episode 22, Simon talks to James Davidson. James started his career at Unilever, gaining extensive experience in operations and management. After 6 years, he embarked on an expedition in Central America volunteering with Raleigh International, during which he realised the power of a strong purpose coupled with an entrepreneurial approach. On his return to the UK, he joined Innocent Drinks, where his role as Head of Supply Chain was key in supporting the company as it grew rapidly in the UK and across Europe. Following 7 years at Innocent, James joined a co-founding team to work on a new pet food idea: providing tailor-made pet nutrition at affordable prices. CEO James and his team have grown tails.com since 2014 into a business that is creating and leading, a new, direct-to-consumer category in pet food and that attracted investment from Nestle Purina Petcare in 2017. Since then, James led tails.com's expansion into Europe launching in an additional eight European countries in 2020.

In episode 101 of the Sustainable Business Covered podcast, senior reporter Sarah George delivers three exclusive interviews on engaging key stakeholder groups with sustainability. Presented along with co-host and edie content editor Matt Mace, this episode summarises edie's Engagement Week 2021 editorial campaign, dedicated to super-charging sustainability communications, reporting and engagement schemes. Our exclusive guests this episode are Innocent Drinks' responsible business manager Katie Leggett; Carlsberg Group's sustainability manager Pete Statham and Davy's senior sustainability director, Dr Dorothy Maxwell. Each speaker provides insight on engaging a key stakeholder group, covering colleagues, NGOs and investors.

The importance of mental wellbeing. My guest this week is Charlie Hoare, author of Man Down. Charlie and I explore all things MASK - whether that’s putting on a brave face or masking emotions to cope. We explore normalising the experience of mental health and how we can all work to create a society and culture that doesn't condition young boys (and men) into binary stereotypes. Charlie shares his own journey with mental health and what’s in his mental health toolkit. About my guest, Charlie Hoare: Charlie Hoare is a life coach & culture consultant with an MSc in Applied Positive Psychology and Coaching Psychology. Personal experience of depression and anxiety led him to write ‘MAN DOWN: A Man’s Guide to Mental Health’, endorsed by Russell Brand. He co-founded TÅPPED birch water having worked for Innocent Drinks, Air Asia, and start-ups in London, Hong Kong, and Malaysia, from where he cycled the 10,000 miles home (perhaps ironically for mental health charity SANE!). Explore more episodes on our website: https://schoolforfathers.com/

Dan was one of the original team who helped established Innocent Drinks. A brand born in 1998 on the whim of four friends who maxed out their credit cards and found a couple of investors to back them making fruit smoothies. The company sold a majority stake to Coca-Cola in 2010. Dan headed up all things brand at Innocent from its inception to 2018 when he left for Apple. In the podcast, we talk about the genesis and genius of Innocent- what and who it took to build the brand, creating vs. managing, and the importance of teams and collaboration. 

Hello and welcome to our special series of Green Elephant interviews during March 2021, supporting the annual B Corps month. B Corporations, or B Corps for short, are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose Throughout March, we are chatting … B Corp Month 2021 Interview – Katie Leggett from Innocent Drinks Read More »

The push to be a more sustainable business is in full swing across the world, with almost half of UK companies planning to increase their environment-related spending between now and summer 2021, according to HSBC’s Made for the Future report. Consumers are becoming ever more environmentally conscious and are actively looking to buy from companies that are sustainable and purpose driven. This sustainable business focused podcast brings together experts from four companies leading the charge on sustainability, it will explore what interventions, challenges and innovations are required to enable industry to become more sustainable. Where should companies be investing both money and effort to enable them to achieve zero waste landfill and zero carbon? How can you build a sustainable business? Joining our panel are Anna Pierce, Director of Sustainability, Tate & Lyle (https://www.tateandlyle.com/) , Katie Leggett, Sustainability Cheerleader, Innocent Drinks (https://www.innocentdrinks.co.uk/) , Alex Smith, Managing Director, Alara Wholefood (https://alara.co.uk/) s and Andy Griffiths, Head of Value Chain Sustainability, Nestlé (https://www.nestle.com/) . About our panel Anna Pierce, Director of Sustainability, Tate & Lyle Anna Pierce is the Director of Sustainability at Tate & Lyle, a 160-year-old business-to-business ingredient supplier. She is working to refocus the company’s sustainability programme on initiatives and partnerships that provide the greatest opportunity for positive impact in support of the its purpose – Improving Lives for Generations. She is leading Tate & Lyle’s efforts to infuse sustainability throughout the company’s operations. Anna joined Tate & Lyle after spending her career in various Environment, Health and Safety roles at General Electric. She holds a Bachelor of Science degree in Environmental Science, a minor in Environmental and Occupational Science and Health, and an MBA from Gannon University. She also maintains accreditation as a Certified Safety Professional. Katie Leggett, Sustainability Cheerleader, Innocent Drinks Katie is the innocent drinks ‘sustainability cheerleader’ specialising in internal engagement and sustainability communications. Katie has worked with the WBCSD Sustainable Lifestyles team as well as in Corporate Responsibility reporting at ArcelorMittal. Katie joined the innocent sustainability team in 2014 and has since led their approach to human rights, made sure everyone at innocent has sustainability in their objectives and written innocent’s first ever ‘good all round’ report. Katie believes that – since a business is only made up of the people who work within it – it’s really important that sustainability teams invest time to make sure their colleagues are proud of, and can actively support, their company’s commitment to sustainability. Alex Smith, Managing Director, Alara Wholefoods Alex Smith founded Alara in 1975 with £2 he picked up in the street. Along with others, Alex was very active in the squatting movement of the 1970s and he decided to live without money for almost a year. The day after he decided to start using money again, Alex found £2. He spent the money taking a van around New Covent Garden Market to gather fruits and vegetables which were to go to waste and sold them on in a squatting shop. That shop became one of the first health shops, selling flakes, fruits, dried fruit, seeds and nuts. By 1977, they were producing a mix of these ingredients that became the first muesli recipe with no added sugar. Alara’s focus has always been on clean, healthy food. In 1988, Alara was licensed by the Soil Association to produce the first Organic certified cereal in the world. Andy Griffiths, Head of Value Chain Sustainability, Nestle Andrew leads Nestlé’s environmental sustainability strategy across its businesses in the UK and Ireland. He has worked for Nestle UK&I for over 20 years, primarily in operational and engineering roles. Andy is both a chartered engineer (IET) and chartered environmentalist (IEMA). He is focused on bringing together the engineering expertise, operational experience and environmental insights of the organisation alongside collaborative partnerships with academia and key delivery partners to develop and implement robust and effective sustainability programmes.

On today's podcast we speak to Charlie Hoare.  Charlie Hoare is a wellbeing consultant, entrepreneur, life coach, speaker on male mental health and most importantly, a father. Personal experience of depression and anxiety led him to write ‘MAN DOWN: A Guide for Men on Mental Health’. https://www.amazon.co.uk/Man-Down-Guide-Mental-Health/dp/1787832503/ref=sr_1_1_sspa?dchild=1&keywords=man+down&qid=1605089893&quartzVehicle=69-2047&replacementKeywords=down&sr=8-1-spons&psc=1&spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUEzM0FTR1FKMzlHU1haJmVuY3J5cHRlZElkPUEwODU2MTkwUU9DUkFQQlRPS1I4JmVuY3J5cHRlZEFkSWQ9QTA5NDM3NTkxQ1Q2U0RYNkhQR0lDJndpZGdldE5hbWU9c3BfYXRmJmFjdGlvbj1jbGlja1JlZGlyZWN0JmRvTm90TG9nQ2xpY2s9dHJ1ZQ== He co-founded TÅPPED birch water having worked for Innocent Drinks, Air Asia and start ups in London, Hong Kong and Malaysia, from where he cycled the 10,000 miles home (perhaps ironically for mental health charity SANE!). He has a MSc in Applied Positive Psychology and Coaching Psychology and simply wants to help men to open up. Hear his story and what's next in his life.  You can find Charlie on instagram @slowdowndoless or on his website www.charliehoare.com, his email is cpjhoare@gmail.com We'd love our listeners to recommend people for the show so if you know anyone please do send them our way. Also please do leave us a review or a rating on iTunes as these are always greatly appreciated.  We want to hear your comments feedback & suggestions -  email us at hello@engagefs.co.uk and or check out our website www.engagefs.co.uk

In this episode, Jeannette speaks to Russell Amerasekera about the winding journey that led to him becoming an impact, presentation, career and life coach, personal style advisor and interior space designer.. Russell and Jeannette talk about Russell’s 17 years in corporate through to  his time co-presenting Wish You Were Here with Judith Charmers and then BBC Holiday programme, followed by the set up and sale of his own company.   Russell speaks very candidly about his choice to present himself to the world as a woman, and the reactions he gets from people. He explains how the role of understanding yourself and being true to your values plays in becoming successful and being able to enjoy life. As well as how he put this advice into action in his own life and what happened when he did.   KEY TAKEAWAYS If you’re not happy then really dig deep and ask yourself who you really want to be Human beings are naturally uncomfortable with difference and reactions can range from appreciation to fear. Standing out from the crowd comes with ramifications, but it is also important to be yourself. Our biggest fear is fear of rejection therefore as adults we adapt and compromise but when you lose sight of yourself and your authenticity that’s when life can get very challenging. Pushing yourself into a mold stifles creativity and restricts your ability to explore what you are capable of. Corporate world can often make the simple, complex and creates corporate bullshit Compromise but don’t compromise your true self, integrity and values You can’t be good for other people unless you are good for yourself Being honest about who you are builds trust. Take the time to ask yourself what you value, what feeds your soul, what makes you happy Three things that shape Russell’s life – love, potential, what he can do for others Helping others is also nurturing for you. Learning to use your intuition as well as your logic brings many benefits. Coaching is about listening, understanding people, and triggering them to act, not telling them what to do. Women in business often struggle with authenticity at the same time as having impact Personal branding is about going back to your essence not putting up a front. Perception is important, you need to understand how you are perceived. Non-verbal signals are still the way we predominantly communicate as human beings. You should dress the way you feel and how you want to be perceived. It’s the myriad little things we do every day that can change the way the world works. Don´t spend too much time worrying about what others think of you, know what you want and live your truth.   BEST MOMENTS ‘When we see something that we don't relate to, we often have a reaction to it that can range from appreciation to fear.’ ´Yes, compromise, but don't compromise your integrity and your values. .’ ´People go, Oh, I must portray that kind of image. Fundamentally, it doesn't work. Personal branding actually is going back to your essence.’ VALUABLE RESOURCES Brave, Bold, Brilliant podcast series     ABOUT THE GUESTRussell is a creative, super energetic and highly empathetic presentation coach, personal style advisor and career and life coach.   His personal story has led him through a career that started in Brand Marketing & Communications, through television presenting and to the creation and sale of an award-winning live events and media company.   Today, Russell focuses on his greatest love, coaching and advising high performing business leaders, entrepreneurs, public figures and celebrities, under the banner of Pearls & Poison.   Russell helps high performing people develop their impact, presence and presentation skills including performing on the big stage, in front of the camera, Zoom, other media platforms and the boardroom.  He supports them to think at a deeper level about how they want to be perceived and understood by different audiences.   He also supports his clients to find their “true” and “authentic” voice, through the way they act and communicate with others.   Russell guides people on how to express themselves through their clothes and appearance and he styles and advises them on how to adapt their wardrobe for different career and life situations ranging from the “board room” to the “red carpet”.   Russell’s work with his clients also extends to helping them to think more actively about their life and career purpose and how to create and build a clear narrative in their career and life which can help guide their actions and help others understand them better.   His recent clients include Board Directors and Senior Executives from HSBC Bank, McKinsey, Refinitiv (formerly Thomson Reuters), American Express, Burberry, Stylist Group, Ann Summers, Innocent Drinks, Easyjet, Nationwide Building Society, Beazley, M&G Prudential, McKinsey & Tails.com. Russell also gives “masterclasses” on authenticity & personal branding, authentic leadership, presentation & storytelling and personal image & styling.   Russell also designs and styles private dinner parties and interior spaces – everything from a bohemian picnic, a dinner party for 300 at The Dorchester Hotel through to a Great Gatsby themed ball in a stately home.     CONTACT METHOD russell@pearlsandpoison.com www.pearlsandpoison.com https://www.facebook.com/russell.amerasekera linkedin.com/in/Russell-amerasekera-511340169   ABOUT THE HOST Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor and business mentor with over 25 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development.   Jeannette is a down to earth leader, a passionate champion for diversity & inclusion and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams.    CONTACT METHOD https://www.jeannettelinfootassociates.com/ YOUTUBE LinkedIn Facebook Instagram   Podcast Description   Jeannette Linfoot talks to incredible people about their experiences of being Brave, Bold & Brilliant, which have allowed them to unleash their full potential in business, their careers and life in general. From the boardroom tables of ‘big’ international business to the dining room tables of entrepreneurial start-ups, how to overcome challenges, embrace opportunities and take risks, whilst staying ‘true’ to yourself is the order of the day.                   See omnystudio.com/listener for privacy information.

Going to interviews can be a stressful nerve-racking experience, even for those with plenty of experience. The nerves, worrying about what interview questions are going to be asked and will you have a good answer for them. Being in the spotlight and quizzed on your experience, what you think and have done is not most people's idea of fun. Interviews can be a fun challenge, a duel between you and the interviewer. You want to talk about all the good stuff; the interviewer wants to know about some of the bad stuff. Who wins depends a lot on how well you prepare for the interview. Listen to interview tips shares by Jess Coles who has sat in over 1,000 interviews as a hiring manager and recruited CEOs to junior staff. Jess has worked at top tier companies such as Innocent Drinks. Fosters, EY and many mid-sized businesses.Make sure you succeed at interview and get the job that you want.

Getting a new job can be a stressful and time-consuming process. It can be disheartening when you are sending your CV to companies and not getting interviews. Or you might be getting interviews but not at the companies you want. Reduce the frustration by working on improving your CV using the tips in this podcast.Jess Coles shares his experience of reviewing 1,000's of CVs while a hiring manager for over 20 years of his career. Jess has recruited CEOs to junior staff and has worked at top tier companies such as Innocent Drinks. Fosters, EY and many mid-sized businesses.Make sure your CV gets you to the next stage of the job selection process and you get the job that you want.

Vous connaissez sans doute innocent Drinks. Une entreprise bénéficiant d'une bonne, très très bonne image employeur. En cette période particulièrement anxiogène de déconfinement, j'ai souhaité donner la parole à son Directeur Général, Nicolas Marotte, afin qu'il nous donne sa vision du bien-être au travail et son regard sur cette période si particulière. Dans cet entretien, nous y découvrons une approche particulièrement humaine de l'entreprise qui fait un bien fou. Voir Acast.com/privacy pour les informations sur la vie privée et l'opt-out.

It all started in 1999 at a music festival. Univerisity friends Rich, Adam and Jon sold smoothies from a small stall with a big sign that said: “Should we give up our jobs to make these smoothies?” Customers could cast their vote by throwing their empty cup in a "yes" or "no" bin. It resulted in the founding of Innocent Drinks. Now some 20 years later, Innocent is the leading Smoothy brand in Europe. And according to my 17 year old daughter, the Super Smoothy Invigorate is heavenly. So if I realy need to spoil her, that's what I should buy at the Supermarket. The brandname Innocent implies that not only the product is healthy, it also implies that the supply chain, manufacturing, packaging. The whole way of doing business will be in fact just that: Innocent. Here to talk about how to fullfil that brand promise are: Katie Legget - Sustainability Officer/ Cheerleader) and Benjamin van der Kloet - Marketing Manager Benelux. Both, of course, working at Innocent Drinks. More episodes of Impact can be found at Impact.Radio and via your favourite podcast platform. Search for Impact Podcast and my name: Glenn van der Burg.

In this episode, we’re joined by the founders of two U.K.-based companies, each of whom have built successful brands by adopting a back-to-the-basics approach to product development and marketing. Launched in 2014, The Primal Pantry is a paleo-inspired snack brand that markets plant-based protein and energy bars made with just a handful of ingredients, including tree nuts and fruit. Suzie Walker, a former nutritionist and executive with Nestlé, founded the company on the belief that the bar category was lacking a product made with high quality, whole food ingredients. In our interview, Walker spoke about how she overcame early production challenges, effective ways of communicating with and learning from consumers and why it’s okay to make a mistake, as long as you don’t make it twice.  London-based Dalston’s is a brand of better-for-you sodas and sparkling waters crafted with real fruit, no artificial ingredients and low or no added sugar. The products are sold throughout the U.K. and have a growing presence in the U.S. with chainwide distribution at The Fresh Market and 1,000 Publix locations. As part of our conversation with Dalston’s co-founder Dan Broughton, he breaks down the company’s business strategy, why he views the brand as well-positioned to take advantage of the evolving landscape for non-alcoholic beverages and his belief that the product should do the talking. Show notes: 1:29: Good Chips, Always Be On Brand -- BevNET CMO Mike Schneider and Taste Radio editor Ray Latif chatted about better-for-you chips, ways to impress judges in the upcoming New Beverage Showdown 18 competition, what attendees of BevNET Live and NOSH Live should have on their person during the shows and why you might want to polish up your Instagram account. 8:20: Interview: Suzie Walker, Founder, The Primal Pantry -- Walker sat down with BevNET CMO Mike Schneider at the 2019 Bread & Jam Festival in London and discussed her foray into entrepreneurship, including how she identified and partnered with a co-packer that could make products to her specifications, and why early success was tempered by a lack of preparation. She also explained how being “open and honest about making a mistake… gave us a reason to communicate with our customers,” how the brand is engaging consumers on Instagram and how the company balances its e-commerce and traditional retail strategies. 27:41: Interview: Dan Broughton, Co-Founder, Dalston's -- BevNET’s John Craven and Mike Schneider met with Broughton at the 2019 Bread & Jam Festival where he discussed the genesis of Dalston’s, its roots as a cola company and why it transitioned to craft soda. He also spoke about why the company created a sparkling water line, why he believes that there’s “no right time or wrong time” to enter the U.S. and how RXBAR and Spindrift have impacted Dalston’s marketing and branding strategies. Later, he  talked about the brand’s new non-alcoholic gin and tonic product and how it fits into the platform. Brands in this episode: The Primal Pantry, Dalston’s, The Good Crisp, Beyond Meat, Nestle, Innocent Drinks, Spindrift, San Pellegrino, Starbucks, RXBAR

You've got your recycling boxes at home, maybe composter or food waste bin… but what about your workplace? And what about all those fluorescent light bulbs, coffee granules, printer jets, cooking oil and hangers that you might be using where you work? First Mile are a recycling service that since 2004 has been helping 27,000 businesses like Caffe Nero, Innocent Drinks and the National Gallery to leave a greener footprint on the planet by recycling their waste to the max. Their ethos is to make it easy for businesses to do the right thing. Hear from Chief Commercial Officer Joe Allen about innovations First Mile are working plus we talk driverless cars and coffee perfume. First Mile https://thefirstmile.co.uk Sacktory - The Lab https://thefirstmile.co.uk/sacktory Bio Bean https://www.bio-bean.com/coffee-logs/ Patagonia Founder Yvon Chouinard https://www.patagonia.com/company-history.html Earthling Ed https://earthlinged.org/ Oxfam https://www.oxfamapps.org.uk/secondhandseptember/

The @innocent account on Twitter is one of the top 10 social media brands in the world, but who is the person who writes those magic Tweets for them? His name is John Thornton and we ask him some serious and not-so-serious questions about himself as a copywriter and all about Innocent Smoothies. John also gives us a taste of the ingredients needed for that special-smoothie-sauce, for making such a social media account as successful as theirs. If you have any questions or ideas for future episodes, you can email us at greetingsbth@gmail.com or send a voice note when you follow the link below or send voice notes to our Whatsapp on +27 84 645 7236. --- Send in a voice message: https://anchor.fm/behindthehandle/message

Footprint Forum heads to Innocent Drinks, Fruit towers, to discuss the problems with plastics within the food industry.

Have you ever eaten dog food? This week we have a shaggy dog story for you as we talk to Kat Knocker, Head of Product and Customer Experience for tails.com. It is my pleasure to introduce Kat Knocker, who has worked for some really interesting brand such as Innocent Drinks and graze.com throughout her career, but now Kat is all about keeping her customers in the center of everything tails.com does by creating an unforgettable user experience. Tails.com is an online dog food company with a difference, in that it tailors the right mix of food for each and every individual dog, so who should the be target… the dogs? Or their owners? I’ll let Kat deal with that one. But first I wanted to know, what we all wanted to know – what is the worst dog joke you hear all the time? Takeaways- You must treat each and every one of your customers as an individual as they expect a personal, VIP experience every time. It isn’t only every dog that is unique, it’s also your customers. A clear customer-led value set is key to the success of tails.com. - A companies customer experience should be seamless and also delightful! As Kat so eloquently put it, remember back to a great restaurant experience where you felt like you were the only one’s in the place and were amazed by, not just the food, but the entire experience and the things you may not have even noticed. But remember that customer expectations change and it is important to keep up with these trends. - The only way you know if you have created a good, no, great customer experience, is to be a customer yourself. Be a customer from start to finish, go through each part of the process from the customers point of view, not your internal, rose tinted glasses view. You’ll be able to see what works, what doesn't, the pain points and the areas where opportunities to improve are, along with how you or your customers are actually feeling. And test, test everything. If you don’t, you are never really learning, you are just making a change. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License LinksKat Knocker (LinkedIn): https://www.linkedin.com/in/kat-knocker-1b085211/ Tails.com: https://tails.com CIM marking formula: http://regions.cim.co.uk/london/home/news/2017-march/studying-how-to-meet-the-examiner-s-expectations/ Books:The Lean Start-Up (Eric Ries): https://amzn.to/2KRzgxY App:Evernote: https://evernote.comSpotify: https://www.spotify.com/uk/Sonos: https://www.sonos.com/ Customer Experience:Fitbit - https://www.fitbit.com/uk/home

Richard Reed is an entrepreneur, philanthropist, and cofounder of Innocent Drinks, the Innocent Foundation, and Art Everywhere. www.innocentfoundation.org www.innocentdrinks.co.ukIf I Could Tell You Just One Thing . . . curates invaluable wisdom from 50 of today's most remarkable, diverse, and influential voices in an engaging collection of profiles. Paired with a specially commissioned pen-and-ink portrait, each essay and its illuminating nugget of life advice is gathered together in a handsome package (featuring an embossed cover and pop of color on the page edges) that will surprise, entertain, and encourage readers—and leave a lasting impression.

A special episode from the Working Digital 2018 event which Colin Kelly co-hosted on behalf of East Ayrshire Council and NSDesign. Want to know what Helen Langdon from Innocent Drinks has to say about her company's social media strategy? It's all in here.

Innocent Drinks are known for their uniquely chatty and conversational tone of voice. Whether it’s a playful product description or pun-filled posters, their decision to ditch cold corporate terminology has helped them stand out from the crowd. This week, we visited Fruit Towers, Innocent’s astroturf-lined headquarters in West London to chat to Hayley Redman, the brand's senior copywriter and self-professed ‘brand guardian’. She tells us more about her journey to the juice brand, shares some essential tips for budding copywriters, and how to go about writing copy that’s both funny and friendly. ... This episode of Creative Lives was brought to you by Lecture in Progress. It was presented by Marianne Hanoun and the editor was Ivor Manly. Lecture in Progress is made possible with the support of a number of brand patrons – they include ustwo, GF Smith and The Paul Smith Foundation.

Nikki Bedi presents highlights from the 2018 VOOM final, with pitches from the six finalists and words from Richard Branson and his fellow judges Tropic Skincare founder Susie Ma, Innocent Drinks co-founder Richard Reed, entrepreneur and presenter Sophie Morgan and Virgin Media Business MD Peter Kelly.We also hear from previous VOOM winner Toby McCartney (CEO of MacRebur) who gives his top tips for a perfect pitch, plus there’s a surprise appearance from Sir Mo Farah. See acast.com/privacy for privacy and opt-out information.

For our tenth episode, we’re delighted to welcome, Dan Germain, Head of Brand at innocent drinks. Somewhat of a cult figure in the worlds of design and marketing, Dan’s been with innocent since the very beginning, building the brand into the international success it is today. We talked about the benefits of innocent’s in-house creative team, and the challenges of Dan’s role as the company ventures into new markets.

" We had no exit plan. In fact we didn't even know the phrase exit strategy. We were three guys who wanted to set up a smoothie business and we had a hope that it would be successful but an assumption that it wouldn't, but we got started anyway...and it just grew and grew and grew. I think to be honest no-one was more surprised than we were really. " In this week's show I speak to Richard Reed who co-founded Innocent Drinks in 1999 and 15 years later sold to Coca Cola for north of $500 million. JamJar Investments was then founded 48 hours later with his innocent co-founders to offer funding options for the next generation of entrepreneurs. In part two I speak to Macrebur's founder Toby McCartney winner of Virgin's 2016 Voom competition who are turning waste plastics into new roads. They recently tried to raise £500,000 in 60 days through crowdfunding with Seedrs and received over £1.5 million in just 9 days, including investment from a certain Sir Andy Murray as one of those investors.

Charlotte Austin is a behavioural psychologist and executive coach, working with organisations and individuals to design and deliver coaching and training to help clients create and work at their best. she is a practitioner for the Association of Business Psychologists. She's accredited by the International Coach Federation and The Coaching Academy. She's also a certified Cognitive Behavioural Therapist and as such, helps clients to deconstruct thoughts and behaviours and to build more successful ways of thinking and working. Charlotte has worked for a huge roster of clients including AKQA, Boots, BP, EDF, Channel 4, BBC, Innocent Drinks, Marks and Spencer, River Island, JP Morgan Chase & Co, HSBC, We Are Social and many more.

“I don’t look far enough ahead to call myself a futurist.” Instead, Rohit Bhargava focuses on being a “non-obvious” trend curator, to the benefit of brands big and small. Each year since 2011, he has curated the digital trends businesses need to be aware of in his Non Obvious book series. The 2017 edition just came out and I couldn’t wait to ask Rohit about it on the On Brand podcast. About Rohit Bhargava Rohit Bhargava is a “non-obvious” trend curator, founder of the Influential Marketing Group, and an expert in helping brands and leaders be more influential. He is the Wall Street Journal best-selling author of five books on topics as wide ranging as the future of business, building a brand with personality, and why leaders never eat cauliflower. Rohit has advised hundreds of global brands and also teaches marketing at Georgetown University. A two-time TEDx speaker, Rohit has keynoted events in 31 countries and is regularly featured as a marketing expert by media such as The New York Times, Harvard Business Review, and NPR. Episode Highlights Why Rohit does “the dumbest thing you could do as an author” … Because he keeps revising the same book. “I rewrite 35% of the book each year!” Since 2011, Rohit has curated 15 trends we need to be aware of. This along with his treatise on the future makes up his Non-Obviousbook series which tracks trends in the areas of Culture and Consumer Behavior, Marketing and Social Media, Media and Education, Technology and Design, and Economics and Entrepreneurship. Why your brand needs to embrace “lovable imperfection.” Rohit told us about how today’s irrational customers often require brands with lovable imperfection. “These are those brand who aren’t afraid to be flawed.” Like Jackie Chan having fun with his audience during the outtakes of his movies. What trends haven’t changed since Rohit began Non-Obvious? “The universal human principles. What we like, what we don’t like, and why. How technology is impacting our lives” is what’s changing. The human factors are the constant. What’s an ‘anti-trend’? “ Once something is identified as a trend, there’s always something that comes forward and succeeds by doing the opposite.” It’s important to note that this contrarian success doesn’t negate the impact of the initial trend. What’s one trend that businesses aren’t thinking enough about? “The role that technology is playing in our lives — even in ways we don’t know.” What brand has made Rohit smile recently? “Innocent Drinks — out of the UK. They make smoothies and are very British with their humor. Like their bottles that say, ‘Stop Looking at My Bottom.’” (Below.) We’re smiling just looking at it! To learn more, go to rohitbhargava.com. As We Wrap … Before we go, I want to flip the microphone around to our community …Speaking of trends … recently former On Brand podcast guest Bryan Kramer released a list of 70 social media and content marketing trends from experts including several other former guests of the show. Check it out now! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

Nikki Bedi speaks with two entrepreneurs working to change our eating habits – combining healthy ethics with revolutionary online approaches. Innocent Drinks alumnus Anthony Fletcher explains how his company Graze have become leaders in the industry of snacking, whilst Farmdrop founder Ben Pugh is on a mission to give both food producers and customers a better tasting deal. Plus we hear from 2015 VOOM award winner Dan Cluderay who's built a business on products past their 'best before'. See acast.com/privacy for privacy and opt-out information.

Responding to the question 'how is Brexit going' before a lecture about his new book on Tuesday 1st Nov at the London School of Economics, Richard Reed speculates on what he fears will be "a harmful brexit" before adding, he hopes to be proven wrong and will change his mind at that point. Listen to Richard Reed's full City A.M. Unregulated interview where he talks Brexit, US Elections and what he has learned in his time as a serial entrepreneur. In the full interview he talks about new book, If I Could Just Tell You One Thing, how co-founders launched Innocent Drinks fueled by a hangover - and why one of the best pieces of advice he ever heard was after an encounter at the urinals. https://audioboom.com/posts/5235904-innocent-smoothies-was-born-from-a-hangover-and-saved-at-a-urinal-richard-reed

This week we're joined at the London School of Economics by Richard Reed, the co-founder of Innocent, to talk about his new book, If I Could Just Tell You One Thing, a compendium of advice from 62 of the world's best-known thought leaders, from Bill Clinton to Simon Cowell. He talks about why he and his co-founders launched Innocent Drinks - and why one of the best pieces of advice he ever heard was after an encounter at the urinals. He also explains what advice he will pass on to the next generation.

Katie is the investment Manager for the 3 innocent drinks founders Rich, Adam and Jon at their Venture Capital/Angel Investment firm JamJar Investments. Katie’s role involves sourcing, managing deal process and working with the portfolio post deal to add strategic insight. JamJar focuses on consumer facing high growth businesses looking for seed/round A funding in both digital and non tech. Katie has previously held roles at Innocent Drinks, the BBC and Hamilton Bradshaw Venture Partners. In the show today we discuss the importance of consumer brand, how to differentiate in a proliferated consumer product market, the benefits of investor specialisation and more. As always, you can learn more about SyndicateRoom here: www.syndicateroom.com

Cold Press MD Andrew Gibb reveals the HPP juice and smoothie brand’s sales could hit circa. $5m in 2014 and is unfazed about taking on the might of Innocent Drinks and Tropicana.

Cold Press MD Andrew Gibb reveals the HPP juice and smoothie brand’s sales could hit circa. $5m in 2014 and is unfazed about taking on the might of Innocent Drinks and Tropicana.

Steve Spall describes the changes in the manufacturing & operations arrangements that allowed Innocent to grow from a tiny business in West London to Europe's No1 Smoothie company in just over 10 years.

Richard Reed discusses the difficulties inherent in providing healthy food to customers on a large scale

The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and emerging companies. In the week that former BP boss Tony Hayward admitted the company had been unprepared for the Gulf of Mexico oil spill in April, Evan and his panel of top business executives consider how companies plan for unexpected events. How prepared actually are they for a crisis or a disaster? And dressing up, dressing down, power dressing, smart casual - they also discuss what to wear at work. Evan is joined in the studio by Neil Gaydon, chief executive of set-top box maker Pace; Sara Weller, managing director of retail chain Argos; Richard Reed, co-founder of Innocent Drinks.

The second recording from the Podcasting in Creative Business Development seminar contains extracts from the three group discussions. Group one was discussing how to create a podcast series as part of a marketing campaign for Innocent Drinks. Group two were planning to use podcasting in internal communications for East Lothian Council. The third group had to make money from selling their podcast of Time Out Travel guides.

The second recording from the Podcasting in Creative Business Development seminar contains extracts from the three group discussions. Group one was discussing how to create a podcast series as part of a marketing campaign for Innocent Drinks. Group two were planning to use podcasting in internal communications for East Lothian Council. The third group had to make money from selling their podcast of Time Out Travel guides.