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Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
What's on the horizon for B2B marketing in 2025? In this episode, guest host Jamie Gier steps in for Drew Neisser to explore where top CMOs are placing their bets for the future. Joined by Charles Groome of Biz2Credit, Tom Bianchi of Acquia, and Josh Leatherman of Service Express, this conversation dives deep into the strategies, tools, and tactics poised to drive success in the coming year. In this episode: Charles Groome shares his top three bets for 2025, including brand-led events, cross-channel marketing, and influencer strategies tailored to niche audiences. Tom Bianchi reveals how Acquia is aligning new product launches with focused segmentation and ABM tactics to optimize marketing ROI. Josh Leatherman explores how marketers can leverage AI to enhance analytics, drive predictability, and sharpen account-based sales and marketing strategies. The group also explores the results from a 5-part poll series: 40% of marketers expect budget increases in 2025. Events are regaining their place as a top investment area, beating out online marketing. Demand generation continues to dominate, with 51% prioritizing it over brand building. Clarity and collaboration emerged as the most critical skills for marketing teams in 2025. Owned content and SEO are expected to deliver the highest ROI next year. Tune in to hear how these marketing leaders are preparing for the challenges and opportunities of the year ahead—and take away actionable insights for your own 2025 planning. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
What does it take to transform a local website into a global powerhouse? Find out from Tom Bianchi of Acquia and Hannah Grap of Sitecore, as they dissect the strategies behind successful international digital presences. Learn how Acquia's latest initiatives are making the digital world more accessible and how Sitecore is modernizing data to tailor customer experiences across borders. We cover the changing landscape of SEO, how to localize your site for different countries, and which website metrics matter. Whether you're revamping your digital strategy or just tuning in to the latest trends, this episode is your gateway to mastering the art of engaging a worldwide audience through smart, inclusive web design. Don't miss these essential insights that could redefine your digital footprint! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Episode 42: Recorded February 7, 2024 "[Tommy] felt strongly that the lure coursing world had given him a mission, and he felt strongly that he needed to give back..." Trina Bianchi, on her late husband, Tommy, and the "joy" which put into Injoy Lure Coursing products Show Notes The Injoy Lure Coursing story is one that started in the 1970s. Tom "Tommy" Bianchi and his wife, Trina, were living in Vermont and attended a dog show in Quebec in 1977 when they discovered sighthounds -- in the form of Salukis -- and sighthound sport of lure coursing. Tom was on the fence about acquiring a Saluki and getting into the sport, but Trina gave him a friendly nudge, and off they went. At a lure coursing meeting in 1978, their Saluki was injured during the meeting. Tom was an accountant at the time, but his passion was woodworking, and he was always on the lookout for a way to turn his hobby into a full-time career. When he observed the less-than-safe equipment at the meeting, he realized that he could, in Trina's words, "build a better mousetrap." He believed he could design and building safer, high quality lure coursing equipment for the sport. Together, he and Trina would build and grow Injoy Lure Coursing equipment as the premiere brand for the community. The company would take a hit in the 2000s when Tom developed cancer and later succumbed to the disease. Trina would continue to carry the torch, but in 2023, she realized that she needed someone to pick up the Injoy torch and carry it for the lure coursing community. Enter Eddie and Selma Kominek -- Afghan Hound and lure coursing enthusiasts since 2004, they expressed interest in purchasing Injoy and continuing to build the high quality product that started with Tom and Trina. In this episode, host John Parker sits down the past and present owners of Injoy Lure Coursing equipment -- Trina, Eddie and Selma. They talk about Tom Bianchi's commitment to excellence in all things -- doing things with "joy in his heart" -- and how this shaped Injoy Lure Coursing. John also learns how this philosophy was important in the recent purchase of Injoy by the Komineks and what it means for the future of the company and for the sport of lure coursing. Links Injoy Lure Coursing (New Website / Online Store) Injoy Merchandise (Website) Kominek Afghan Hounds (Facebook Page)
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Grant Johnson, Tom Bianchi, Heidi Bullock, Hannah Grap, Bhaskar Roy, Robert Hackl, and Chip House To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/
Today's guest is an inspirational leader who has built B2B marketing teams from the US and Europe to Australia and Japan for over 15 years. They have a proven track record of helping businesses scale whether they are large enterprises, hyper-growth, or somewhere in-between. Tom Bianchi is the SVP of Product & Solutions Marketing at The post Prioritizing product-market fit with Tom Bianchi appeared first on WebMechanix.
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
How are B2B marketers adapting their digital experiences in a down economy? We covered the topic with two superstar marketing execs based across the pond from our NYC studio: Tom Bianchi of Acquia and Warren Daniels of Bynder. Are you creating knock-your-socks-off content? Do you have a clickable demo for your business? How are you connecting digital and physical experiences for customers, employees, and partners? We answer all of this and more—tune in for an episode full of practical tips and tactics to keep your business thriving despite the economic challenges at hand. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers
This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Jeff Otto of Marqeta, James B. Stanton of Empyrean, Tom Bianchi of Acquia, and Charles Groome of Biz2Credit To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/
As Pride month comes to a close, we highlight just a small number of photographers doing thought-provoking work from Robert Mapplethorpe's controversial sex images to tender images of middle-aged love by Matthew Papa.Also in the show, the Photo Bill of Rights is unveiled (controversy follows), the Robert Giard Foundation's grant for emerging LGBTQ photographers, Tom Bianchi, Collier Schorr, Ryan McGinley, Muholi, Queer Appalachia, and a comparison of three kiss photos by Elinor Carucci, David Uzochukwu, and Ryan James Caruthers.
The Cordovas are Joe Firstman, Lucca Soria, Jon Loyd and Graham Spillman. Out of Nashville, TN, Cordovas sound is based in harmony, song and musicianship. Firstman released two albums on Atlantic Records in the early 2000's including the acclaimed War of Women. 24 year old songsmith, Des Moines' Lucca Soria writes, sings and plays guitar. He has several compositions on the forthcoming Cordovas album. Keyboardist Jon Loyd is an original Cordova. A native of Macon, GA , Loyd's high notes and piano style make the bands sound recognizable and unforgettable. His musical genius is well known in Nashville musical circles. Born in Redondo Beach California, Graham Spillman is on drums. The 25 year old Berkeley-College-of-Music-drop-out also sings and pens tunes for the group. Cordovas will release a new full length album produced by two time Grammy Nominee Kenneth Pattengale, of Milk Carton Kids, this summer. Jamie Ruben, Nashville Legend and owner of the storied music venue, Family Wash says of the band " They're fantastic! Beautiful and real music, a rarity these days." Long time booker Tom Bianchi of Boston's, The Burren, says "Easily one of the best bands we've had in 20 years"
The Outpost Presents a gay ass disco... Too Hot To Handle. Download it Saturday February 8th 9pm til the wee hours @ Boney 68 Little Collins St (near the corner of Exhibition St), Melbourne More info Gloria Gaynor - Anybody Wanna Party? (12'' Special Disco Mix) Quell - Army Of Lover (Miles Maeda Mix) Space Echo - Soul Power Beard Science - Break It Down (Amiga Amigos Cut & Paste) Rafael Carvalho, Yano - Get Money (Original Mix) Groove Armada & Broadanse - Sweat (Irregular Disco Workers Remix) Jagwar Ma - Come Save Me (The Pachanga Boys' Jagwar Pawar Version) Voyage - Souvenirs Subscribe through itunes Original polaroid photo by Tom Bianchi. Find out more about his work here
“Back at Naukabout 2013” Recording backstage at this year's Naukabout Music Festival, Sully and Josh jump right into interviews with Pat of The Beach House Restaurant, Dietrich Stause, Tom Bianchi of the Baker Thomas Band, Peter Murner of Naukabout, Van Gordon Martin, Jukebox the Ghost, Adam Ezra, Toy Soldiers and David Wax Museum. This year, after each interview we've shared a track for each artist that's readily available for download online, free of charge! The gents wrap up discussing a number of upcoming Tunes Around Town. Approximate Run Time: 2 hours 2 minutes