Podcasts about Sitecore

In this latest episode of the Shift AI Podcast, Roger Connolly (Sitecore CPO) discusses how AI is transforming enterprise marketing with host Boaz Ashkenazy. Drawing from his experience at Victoria's Secret and Sitecore, Roger explains how brands like Nestle use generative AI to enhance marketing while maintaining brand consistency. As a Microsoft partner, Sitecore is developing "Brand Assistant," an AI tool that processes brand guidelines to help marketers create on-brand content and co-creating AI Innovation Lab. Roger shares his vision for the future of content creation, marketers' evolving roles, and how immersive technologies will shape customer experience.Chapters:[00:59] Introduction to Roger Connolly[04:42] Sitecore's Evolution and Microsoft Partnership [06:38] Delivering Content Across Channels[07:41] The Nestle Brand Assistant Project[12:29] Generative AI in Marketing Content[14:55] Content Volume and Brand Authenticity [17:15] The Future of Work in Marketing [19:27] Mentorship in a Remote World [20:30] Immersive Experiences and 3D Marketing [24:39]The Future: Seamless and FreeingConnect with Roger ConnollyLinkedIn: https://www.linkedin.com/in/rogerconnolly/ Connect with Boaz AshkenazyLinkedIn: https://www.linkedin.com/in/boazashkenazy X:https://x.com/boazashkenazyEmail: shift@augmentedailabs.com

Welcome to an audio-led edition of Unmade. Today we hear from adland satirist Rob Mayhew about making it in the creator economy, why he loves TikTok and LinkedIn, and how Facebook is just too greedy.Today is a good day to upgrade to a paid membership of Unmade. Your annual membership includes:A complimentary ticket to all of Unmade's events, including HumAIn (May 6), REmade (September 23), Unlock (October), and Compass (across November)Member-only content and our paywalled archives;Your own copy of Media Unmade.Upgrade today.‘We need a new playbook' - Rob Mayhew on how agencies are failing to make the most of the creator economyIn the extremely niche specialty of advertising industry satirist, Rob Mayhew is the leading light.The agency creative turned TikTok and LinkedIn creator has amassed a dedicated following in the English-speaking marketing world.Mayhew started his career in the UK in a below the line agency, before cutting his teeth as a social media strategist. He found his place as a content maker during Covid lockdowns by satirising adland and agency culture.He now mainly works with B2B brands including Adobe, WeTransfer and Sitecore looking to tap into his burgeoning followings particularly on TikTok and LinkedIn.In the podcast conversation with Tim Burrowes, Mayhew discusses his forthcoming keynote at next month's Mumbrella360, what marketers are getting wrong when they jump on social media trends, and why he is no fan of Facebook.He explains: “I'm a huge fan of TikTok. It's my favorite platform, closely followed by LinkedIn and then YouTube. Meta, Instagram, I'm kind of not really a fan of… I just feel like they're greedy.”* Mumbrella360 is from May 27-29. Find out more here.Time to leave you to your day. Today's podcast was edited by Abe's Audio.If you'd like more from me in your ears, last night's edition of the Mumbrellacast is now in your favorite podcatcher. Hal Crawford and I discuss Facebook's ghost stores; Ben Shepherd's proposed walled garden for premium advertising; and Albo's love of newspapers.I'll be back on Saturday with Best of the WeekToodlepip…Tim BurrowesPublisher - Mumbrella + Unmadetim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Sitecore "thumbnailsaccesstoken" Deserialization Scans (and some new reports) CVE-2025-27218 Our honeypots detected a deserialization attack against the CMS Sitecore using a thumnailaccesstoken header. The underlying vulnerability was patched in January, and security firm Searchlight Cyber revealed details about this vulnerability a couple of weeks ago. https://isc.sans.edu/diary/Sitecore%20%22thumbnailsaccesstoken%22%20Deserialization%20Scans%20%28and%20some%20new%20reports%29%20CVE-2025-27218/31806 Blasting Past Webp Google s Project Zero revealed details how the NSO BLASTPASS exploit took advantage of a Webp image parsing vulnerability in iOS. This zero-click attack was employed in targeted attack back in 2023 and Apple patched the underlying vulnerability in September 2023. But this is the first byte by byte description showing how the attack worked. https://googleprojectzero.blogspot.com/2025/03/blasting-past-webp.html Splunk Vulnerabilities Splunk patched about a dozen of vulnerabilities. None of them are rated critical, but a vulnerability rated High allows authenticated users to execute arbitrary code. https://advisory.splunk.com/ Firefox 0-day Patched Mozilla patched a sandbox escape vulnerability that is already being exploited. https://www.mozilla.org/en-US/security/advisories/mfsa2025-19/

As AI is reshaping how marketers create and deliver digital experiences, how do brands ensure that automation doesn't strip away authenticity? Marketers are relying more on AI-powered tools, but can AI truly be brand-savvy and understand the nuances of a company's voice and identity? Joining us today is Dave O'Flanagan, CEO of Sitecore, a global leader in digital experience software that powers the websites and digital experiences of some of the world's biggest brands. And it's always exciting when a platform we rely on unveils a few new and helpful features. Well, on Wednesday Sitecore announced over 250 new innovations for its platform, including AI-driven tools that help brands create, manage, and optimize their digital experiences. Today, we're going to explore how AI is changing the game for marketers, content creators, and digital teams. Dave O'Flanagan is CEO at Sitecore. He is a successful product leader and entrepreneur with 20 years' experience building enterprise products in multiple industries including financial services, telecom and travel. Most recently he was CEO and Co-Founder of Boxever, before it was acquired by Sitecore, where he created a market-leading CDP and personalization platform that enabled global brands to transform their customer engagement using data and AI. Prior to founding Boxever, he led R&D at an airline e-commerce company delivering retail and merchandising solutions to some of the world's leading airlines. Dave holds a BA in Mathematics and MSc in Computer Science from Trinity College Dublin, Ireland and is passionate about building high-performing teams that create products that delight customers. RESOURCES Sitecore: https://www.sitecore.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

As AI is reshaping how marketers create and deliver digital experiences, how do brands ensure that automation doesn't strip away authenticity? Marketers are relying more on AI-powered tools, but can AI truly be brand-savvy and understand the nuances of a company's voice and identity? Joining us today is Dave O'Flanagan, CEO of Sitecore, a global leader in digital experience software that powers the websites and digital experiences of some of the world's biggest brands. And it's always exciting when a platform we rely on unveils a few new and helpful features. Well, on Wednesday Sitecore announced over 250 new innovations for its platform, including AI-driven tools that help brands create, manage, and optimize their digital experiences. Today, we're going to explore how AI is changing the game for marketers, content creators, and digital teams. Dave O'Flanagan is CEO at Sitecore. He is a successful product leader and entrepreneur with 20 years' experience building enterprise products in multiple industries including financial services, telecom and travel. Most recently he was CEO and Co-Founder of Boxever, before it was acquired by Sitecore, where he created a market-leading CDP and personalization platform that enabled global brands to transform their customer engagement using data and AI. Prior to founding Boxever, he led R&D at an airline e-commerce company delivering retail and merchandising solutions to some of the world's leading airlines. Dave holds a BA in Mathematics and MSc in Computer Science from Trinity College Dublin, Ireland and is passionate about building high-performing teams that create products that delight customers. RESOURCES Sitecore: https://www.sitecore.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

http://www.sherylkline.com/blogIn the latest Fearless Female Leadership interview, I had the privilege of speaking with Sophie Gelsthorpe, CHRO, Sitecore, about her journey and insights on intrinsic motivation. Sophie's career in HR began by chance after university, influenced by her hardworking parents. She emphasizes the importance of intrinsic confidence, sharing her experience with confidence after becoming Chief People Officer at OpenTable and Kayak. Sophie advises reflecting on personal experiences, practicing self-validation, and preparing thoroughly for meetings. She highlights the need for women to fake it till they make it and suggests finding supportive peers to help build confidence.Key take-aways from the interview:0:02:32 Sophie's early life and family background, including her parents' divorce and their strong work ethic, inspired her ambition and drive.0:04:43 Sophie fell into HR by chance during university, but found it to be a perfect fit for her interests and strengths.0:07:15 Relocating for her husband's job while pregnant was a significant challenge that impacted Sophie's confidence, but she was able to find new opportunities.0:11:48 Developing intrinsic confidence and self-love is crucial, not just relying on external validation.0:15:36 Practices like writing a positive narrative about yourself can help build intrinsic confidence.0:20:19 Thorough preparation and practice, including anticipating different scenarios, are key to projecting confidence in high-stakes meetings.0:27:28 It's important to be able to detach from the outcome and be okay if things don't go exactly as planned.If Sophie's story resonated with you, I'd love to hear yours. Let's connect and explore how you can apply these principles to your leadership journey. Book a call with me today to share your story and take the first step toward fearless leadership.If you're interested in being featured on the Fearless Female Leadership podcast, please email me at info@sherylkline.com.Cheering you on always!- Sheryl

If we can binge-watch our favorite shows or have groceries delivered with a tap, why does navigating healthcare still feel like a maze? Is it time to rethink the patient experience from the ground up? Joining us today is Adeline Ashley, Director of Customer Engagement at Sitecore and author of the groundbreaking book, Shop Stream Heal: Transforming Patient Care in the Digital Age. With over 20 years of experience leading digital transformation for major brands like Oprah, Anthem, and Southern California Edison, Adeline has dedicated her career to bridging the gap between consumer-grade digital experiences and patient care. Her mission is to create healthcare experiences that are accessible, intuitive, and, above all, human. Adeline Ashley is a digital marketing heavyweight and entrepreneurial force in innovative customer experiences. For over twenty years, working with brands like Oprah, Southern California Edison, Anthem, and major healthcare systems, she has spearheaded pioneering initiatives that merge creativity with data-driven strategies to forge lasting connections. From award-winning entrepreneurial ventures like her gourmet foods line to developing engaging digital platforms, she has a proven track record of identifying gaps and delivering groundbreaking solutions. This entrepreneurial mindset now fuels her role as the global healthcare lead at Sitecore, where she is revolutionizing the digital patient journey in healthcare by seamlessly blending human insights with cutting-edge technologies. RESOURCES Shop Stream Heal: Transforming Patient Care in the Digital Age by Adeline Ashley: https://amzn.to/4gfoMGu Sitecore: https://www.sitecore.com Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If we can binge-watch our favorite shows or have groceries delivered with a tap, why does navigating healthcare still feel like a maze? Is it time to rethink the patient experience from the ground up? Joining us today is Adeline Ashley, Director of Customer Engagement at Sitecore and author of the groundbreaking book, Shop Stream Heal: Transforming Patient Care in the Digital Age. With over 20 years of experience leading digital transformation for major brands like Oprah, Anthem, and Southern California Edison, Adeline has dedicated her career to bridging the gap between consumer-grade digital experiences and patient care. Her mission is to create healthcare experiences that are accessible, intuitive, and, above all, human. Adeline Ashley is a digital marketing heavyweight and entrepreneurial force in innovative customer experiences. For over twenty years, working with brands like Oprah, Southern California Edison, Anthem, and major healthcare systems, she has spearheaded pioneering initiatives that merge creativity with data-driven strategies to forge lasting connections. From award-winning entrepreneurial ventures like her gourmet foods line to developing engaging digital platforms, she has a proven track record of identifying gaps and delivering groundbreaking solutions. This entrepreneurial mindset now fuels her role as the global healthcare lead at Sitecore, where she is revolutionizing the digital patient journey in healthcare by seamlessly blending human insights with cutting-edge technologies. RESOURCES Shop Stream Heal: Transforming Patient Care in the Digital Age by Adeline Ashley: https://amzn.to/4gfoMGu Sitecore: https://www.sitecore.com Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

https://www.sherylkline.com/blog/leading-through-herculean-change-and-disruption-insights-from-kathie-johnson-cmo-of-sitecoreIn the latest installment of my Fearless Female Leadership interview series, I had the privilege of sitting down with Kathie Johnson, the Chief Marketing Officer of Sitecore. Kathie has a proven track record of leading through complex challenges, and her first year at Sitecore was no exception. From navigating leadership and board changes to spearheading a monumental rebranding initiative, Kathie's story is a masterclass in resilience, clarity, and focus.Our conversation delved into what it takes to lead teams through Herculean change while managing the inevitable disruptions that come with it. Kathie shared invaluable lessons from her journey, emphasizing the importance of clarity, communication, and staying centered in one's values. Whether you're an individual contributor navigating organizational shifts or a leader managing teams through uncertainty, this interview offers practical advice to help you thrive.Key Moments from the InterviewThe Power of Persistence: Turning “No” into Opportunity (00:04:22)Kathie recounted a time early in her career when personal and professional setbacks collided. Instead of giving up, she found the courage to ask for what she needed.Clarity, Communication, and Celebrating Wins: The Three C's of Leadership (00:12:14)To navigate her team through significant organizational changes, Kathie relied on her “three C's” framework:Clarity: Clearly outlining the strategy and goals on one page to ensure everyone was aligned.Communication: Providing consistent updates through roundtables and weekly notes to keep everyone informed and focused.Celebration: Recognizing both big and small wins to sustain momentum and boost morale during challenging times.Energy and Mood: The Ripple Effect of Leadership (00:13:18)Kathie highlighted the importance of maintaining a calm and positive demeanor as a leader. Teams take cues from their leaders' energy, so staying composed and energized is crucial for inspiring confidence and focus during periods of disruption.Focus on the “One Big Thing” (00:15:20)Whether you're an individual contributor or a leader, staying focused on the most critical objective is key.Aligning Career Choices with Core Values (00:22:01)Kathie closed with a powerful reminder: “This is your career, your life.” By staying true to your core values, you can make decisions that align with your long-term goals and lead a career filled with purpose and integrity.Staying Grounded During ChangeKathie's insights reinforce that leading through Herculean change requires a combination of personal resilience and thoughtful leadership. By staying centered in your values, maintaining clear communication, and celebrating progress, you can inspire your team to navigate even the most challenging circumstances with confidence and focus.If Kathie's story resonated with you, I'd love to hear yours. Let's connect and explore how you can apply these principles to your leadership journey. Book a call with me today to share your story and take the first step toward fearless leadership.If you're interested in being featured on the Fearless Female Leader podcast, please email

How much time does your marketing team spend on repetitive tasks that could be automated? Imagine if AI could free up that time by creating brand-aware content, letting your team focus on what matters most—creating impactful customer experiences. Today, we're exploring the future of Digital Experience Platforms and AI with Kathie Johnson, Chief Marketing Officer at Sitecore. We're going to look at what an AI-Powered DXP is, and how it helps marketers achieve their goals and overcome some of their biggest challenges. RESOURCES Sitecore website: https://www.sitecore.com Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

How much time does your marketing team spend on repetitive tasks that could be automated? Imagine if AI could free up that time by creating brand-aware content, letting your team focus on what matters most—creating impactful customer experiences. Today, we're exploring the future of Digital Experience Platforms and AI with Kathie Johnson, Chief Marketing Officer at Sitecore. We're going to look at what an AI-Powered DXP is, and how it helps marketers achieve their goals and overcome some of their biggest challenges. RESOURCES Sitecore website: https://www.sitecore.com Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

George Chang is Director, Web Platforms at Hexagon AB and an 8x Sitecore MVP.  In this episode, Geoge talks about Taipei, Dallas, Atlanta, childhood interests, family, travel agencies, career, and a rich history with Sitecore.  

In dieser Folge des Marketing BOOSTER erfährst du, wie du das richtige CMS für dein Unternehmen auswählst. Wir gehen auf die verschiedenen CMS-Typen ein und erklären, worauf du bei Funktionen, Sicherheit, SEO und Benutzerfreundlichkeit achten solltest. CMS-Arten: Open-Source, proprietäre und spezialisierte Systeme Kostenschätzung: Lizenzkosten, Hosting, Wartung und Zusatzkosten Benutzerfreundlichkeit und Wartung: Effizientes Arbeiten mit dem CMS Sicherheit und Datenschutz: Sicherheitsstandards und DSGVO SEO- und Marketingintegration: Funktionen für bessere Reichweite Praktische Entscheidungshilfen Open-Source: WordPress, Joomla Proprietär: Adobe Experience Manager, Sitecore, Webflow Spezialisiert: Shopify (E-Commerce), Moodle (Bildungsplattform)

Guest: Sultan Semlali   Guest Bio: Sultan Semlali is a value consultant specializing in sales strategy and value-based selling. He is the founder of Value-Coach.com, an organization dedicated to optimizing sales processes and enhancing revenue through strategic training and consulting. Sultan's expertise and innovative approach have made him a sought-after speaker and consultant, transforming businesses across various industries. He currently leads the Global Value Consulting team at Sitecore (a Digital Experience Platform) and have 20+ years of experience in sales, consulting, and marketing. He is working for companies like Salesforce, Adobe, EMC, and Oracle to name a few.   Guest Links: Resources for Listeners   Key Points: Journey to Value Coach: ·      Transitioned into value coaching after recognizing challenges in demonstrating value during sales. Inspired by personal experiences and successes at tech companies, aiming to help others convey value effectively.   Definition of Value Selling: ·      Value selling involves translating product benefits into clear, impactful outcomes for clients. Bain & Company Study: Identified 40 different levels of value, arranged in a hierarchy similar to Maslow's Pyramid, from basic needs (e.g., ROI) to higher-level needs (e.g., personal growth).   Understanding Client Value: ·      Leaders should prepare by understanding how their products impact cost, revenue, productivity, and risk. For effective selling, teams should identify specific value drivers tailored to the client's industry and needs.   Process for Mapping Value: Preparation: Understand the client's industry and specific challenges. Value Mapping: Use tools like a value map to discuss areas such as cost savings and productivity gains. Collaborative Assessment: Engage clients in the assessment process to enhance buy-in and identify further opportunities for value.   Do's and Don'ts of Value-Based Selling: - Do: Develop a clear value proposition focused on client benefits. Document customer success stories to leverage in future sales. Foster collaboration with clients; they are experts in their businesses.   - Don't: Avoid bombarding clients with high, unsubstantiated numbers; instead, build value collaboratively. Don't neglect to ask managers for clarity on what they mean by "value."   Challenges in Selling Value: ·      Status quo is a major barrier; clients may hesitate to change without clear, compelling value propositions. Sales professionals must help clients feel confident in their purchasing decisions.   Success Story: ·      A sales rep at a sports brand increased confidence by quantifying potential conversion rate increases from an A/B testing tool, leading to a quick deal closure despite initial concerns about price.     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at  http://www.gosalesology.

In this episode of CX Decoded, Dom Nicastro and Michelle Hawley of CMSWire discuss the evolving roles of chief marketing officers (CMOs) with insights from CMOs Gurdeep Dhillon of Contentstack and Kathie Johnson of Sitecore.

Tom Kirkby is a GTM (Go-to-market) Leader with great experience in Sales, Partnerships, and RevOps.  Tom has worked with companies like Squiz, Sitecore, Avanade, and Microsoft.  In this episode, Tom talks about growing up in Chilliwack, British Columbia, family, early experiences with and building a passion for technology, navigating education, career, Seattle, moving into sales, Phoenix, his next moves, and so much more!

http://www.sherylkline.com/blogI had the pleasure of speaking with Lara Barnes, a seasoned Customer Success executive with a distinguished career at Microsoft, Facebook, Oracle and Sitecore.Lara shares her journey of building impactful Customer Success teams, emphasizing the importance of understanding the entire customer journey and key metrics for retention and growth in the SaaS industry.We also explore Lara's personal development over the past six months, highlighting her newfound clarity and aspirations for executive leadership roles. This conversation provides valuable insights for female leaders aiming to build their focus and drive significant business outcomes through customer success strategies.Key Takeaways:Importance of Customer Success (00:02:30)Discussion on understanding the customer journey and building value realization frameworks.Consequences of Poor Customer Success (00:03:30)Lara explains the risks of not guiding customers effectively, leading to churn and ultimately exposure to a devistating loss of revenue.Metrics for Success (00:04:43)Focus on retention, growth, and key metrics like NPS and CSAT for customer success.Transformation Over Six Months (00:06:34)Lara reflects on her personal growth and clarity gained through her work with Sheryl.Clarity and Confidence (00:09:17)Lara discusses the importance of clarity in her career goals and the support she received.Building Courage and Productivity (00:14:03)Impact of coaching on Lara's courage and productivity in pursuing her career goals.If I can help you or your team in any way via coaching, speaking, training, or enterprise digital curriculum, let's connect!Cheering you on always,- Sheryl

What does it really take to secure a CMO position in today's competitive landscape? Whether you're actively job searching or want to be prepared for future opportunities, this episode is packed with actionable insights from two CMOs who recently landed coveted roles and the recruiter who helped place them: Kathie Johnson (CMO, Sitecore)  Scott Morris (CMO, Sprout Social)  Kate Bullis (Managing Director, ZRG Partners)  You'll learn:  How to strategically approach your job search and stand out from the crowd  The importance of personal branding and articulating your unique value  The value of networking with other CMOs   How to quantify your impact during interviews and presentations   Why culture fit matters and how to evaluate it during the interview process Don't miss this candid conversation on navigating the CMO job market, leveraging your network, and positioning yourself for success in your next CMO role. Tune in!   For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Rodrigo Peplau is Country Head in Brazil at Arke and a nine-time Sitecore MVP.  In this episode, Rodrigo talks about growing up in Florianópolis and Brazil, family, childhood interests, his career in metal music and technology, Sitecore, engaging with American culture, community, and so much more!

What does it take to transform a local website into a global powerhouse? Find out from Tom Bianchi of Acquia and Hannah Grap of Sitecore, as they dissect the strategies behind successful international digital presences. Learn how Acquia's latest initiatives are making the digital world more accessible and how Sitecore is modernizing data to tailor customer experiences across borders. We cover the changing landscape of SEO, how to localize your site for different countries, and which website metrics matter. Whether you're revamping your digital strategy or just tuning in to the latest trends, this episode is your gateway to mastering the art of engaging a worldwide audience through smart, inclusive web design. Don't miss these essential insights that could redefine your digital footprint! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Ryan Ruud is the Founder & CEO of Lake One, a modern marketing partner that helps B2B companies drive sales and marketing transformation. Lake One embeds virtually with their clients to provide strategic guidance and hands-on support as they build and optimize revenue systems. He started the firm in 2014 and has led it through double digit growth every year since, attracting funded startups to enterpriseclients. Prior to launching Lake One, Ryan established his career by merging a love of storytelling and content with an insatiable curiosity for technology. With roots in broadcast journalism, he cut his teeth in both radio and tv studios while earning his Bachelors and Masters in Journalism and PR respectively. His marketing career took him from leading PR & Communications for AdTech company, NativeX (acquired by Mobvista in 2016), establishing Digital Marketing for B2BEcommerce SaaS Company Four51 (acquired by Sitecore 2021), to building and managing a Digital Marketing and Demand Generation Credit Union Service Organization (CUSO) for some of the country's largest credit unions prior to starting Lake One. In this podcast for managers, Audrey, Lee and Ryan discuss:   · How big tech is affecting management tasks and workflow · How to harness the power of new tech and AI without becoming lazy and destroying credibility with stakeholders · How to determine what to use technology to scale and create efficiencies · Do's and Don'ts of marketing automations and tech · Using tech properly to improve lead generation and lead quality in marketing “The reaction and why I have this perspective on technology in marketing is it made us all lazy! It made it too easy for us to scale without thinking about what we're scaling.”– Ryan Ruud Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with Ryan Ruud www.lakeone.io https://www.linkedin.com/company/lake-one/ https://www.facebook.com/lakeonedigital/ Connect with Manage Smarter Hosts  ·         Website: ManageSmarter.com  ·         LinkedIn: Audrey Strong                                                                    ·         LinkedIn: C.Lee Smith   Connect with SalesFuel ·         Website: http://salesfuel.com/  ·         Twitter: @SalesFuel  ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Peter Finter of KX, Adriana Gil Miner of Iterable, James (JD) Dillon of Tigo Energy, Suzanne Reed of LBMC, Hannah Grap of Sitecore, and Dan Cote To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/

We're back with another episode of Beyond The Sales Floor, with Morgan Ingam and special guest Dan Rousseau, the VP of Global Sales Development at Sitecore. Dan dives into what it means for your sales team to truly understand the buying journey - with a mulit-touch, multi-channel approach. He also emphasises the importance of creating a culture of community for managers, when they're getting to grips with their team - whether it be on the hiring or training side. Listen for all of the insights.

“The number one result of a good lead is reduced technical debt. Seeing technical debt just melts away and then stops occurring in the future. If you are a good lead, your systems will be stable all the time.” Are you a developer ready to step up and lead? Join us as we explore the world of lead development with Shelley Benhoff, author of “Lead Developer Career Guide”. In this episode, Shelley sheds light on the core responsibilities of a lead developer, clarifying the distinctions between different leadership titles within the field. We discuss the must-have leadership and mentoring skills you need to transform you into an inspiring leader. Shelley defines key success metrics and provides a self-assessment checklist to gauge your readiness for this exciting role. Shelley also covers the importance of a lead developer in optimizing development processes and fostering strong collaborations with stakeholders.   Listen out for: Career Journey - [00:00:59] Tips for Building Courses - [00:02:20] Writing “Lead Developer Career Guide” - [00:04:28] The Different Lead Developer Titles - [00:06:45] Leadership Skills - [00:08:43] Main Responsibilities - [00:10:28] Mentoring - [00:12:42] Success Measure - [00:14:22] Getting Appreciated - [00:16:19] Career Trajectory - [00:18:13] Readiness Check - [00:21:42] Leadership Styles - [00:24:12] Development Standards - [00:27:50] Optimizing The Development Process - [00:30:02] Learning from Different Stakeholders - [00:31:29] Writing Technical Documentation - [00:33:36] Preventive Measures - [00:36:55] Providing Estimates - [00:39:44] 3 Tech Lead Wisdom - [00:41:50] _____ Shelley Benhoff's BioShelley has 20+ years of experience in IT as a Business Owner, Author, Speaker, Docker Community Leader, and Sitecore Technology MVP. She has a passion for tiaras, technology, gaming, and general nerdery. She loves to learn new things as well as mentor and teach others. She teaches content creation, content marketing, leadership, communication, Docker, and Sitecore development. Shelley is currently a Co-Owner of HoffsTech, LLC, an organization that she started with her family to provide online courses and digital media production. Follow Shelley: Website – hoffstech.com Twitter / X – @SBenhoff LinkedIn – linkedin.com/in/shelley-benhoff-69787513/ Tiaras and Tech Podcast – https://tiarasandtech.com/ TikTok – @tiarasandtech Instagram – @tiarasandtech Threads – @tiarasandtech _____ Our Sponsors Manning Publications is a premier publisher of technical books on computer and software development topics for both experienced developers and new learners alike. Manning prides itself on being independently owned and operated, and for paving the way for innovative initiatives, such as early access book content and protection-free PDF formats that are now industry standard.Get a 45% discount for Tech Lead Journal listeners by using the code techlead45 for all products in all formats. Like this episode? Show notes & transcript: techleadjournal.dev/episodes/164. Follow @techleadjournal on LinkedIn, Twitter, and Instagram. Buy me a coffee or become a patron.

Balaji Kandasamy is Practice Director at CEI, a 4x Sitecore MVP, a Digital Experience Community MVP, and Organizer of PGHSUG and PGHDOTNET.  In this episode, Bala discusses growing up in Tamil Nadu, schooling, childhood interests, family, running a 100-employee garment company as a young man, finding his place in technology, moving to America, San Diego, Pittsburgh, food reviewing, community, Sitecore, and so much more.

In this episode, we feature an insightful interview with Eric Sanner, a dedicated mentee from the Sitecore community mentorship program. Eric shares his journey contributing to the community, addressing challenges, and key insights gained. He discusses the significance of mentorship program, highlighting professional and personal growth. Tune in to learn about Eric's journey as a mentee and much more!

Ready, set, drive pipeline!  That's the battle cry for B2B CMOs, where driving growth from day one is a given—and consistently delivering on that promise is non-negotiable. This episode zooms in on the tactical prowess of three CMOs who have turned pipeline playbooks into a science. Tune in to hear wisdom from proven pros: Kathie Johnson of Sitecore, Joshua Leatherman of Service Express, and Gary Sevounts of Malwarebytes. They'll delve into the critical assessment of a company's current state and how to craft dynamic pipeline playbooks that not only meet targets but exceed them. Expect to walk away with a playbook of your own, filled with actionable tactics and hard-earned wisdom. Are you ready to escalate your pipeline strategy? Get this conversation in your ear buds!  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Jason Cardillo is a Global Marketing Executive who has held such roles as Vice President Experience and Digital Marketing at Emplifi and Director Of Web Marketing at Sitecore.  In this episode, Jason talks about growing up in Upstate New York and Cleveland, Ohio, family, childhood interests, Elmira College, hockey, moving to California, career trajectory, marketing, Emplifi, Sitecore, and so much more.

Jesper Ravnsgaard is CEO & Founder of Copenhagen Mist ApS.  In this episode, Jesper talks about Copehagen, family, childhood interests, technology, entrepreneurship, Sitecore, and so much more!

Today, I welcome Steve Stathis Tzikakis, the dynamic CEO of Sitecore, a visionary in digital transformation with a legacy that spans continents and industries. Steve, a stalwart of the tech industry since the '90s, boasts a glittering track record, from his 13-year tenure at SAP - where he helmed its monumental growth across the EMEA South region, to his present role at Sitecore, where he is revolutionizing the way brands perceive and deliver digital experiences. In this enlightening episode, we reminisce about their last meeting at the Sitecore Symposium 2022 in Chicago. We delve into how brands have had to shift gears over the past six months, emphasizing the increasing importance of agility, scaling content, and delivering impeccable digital experiences at the speed of light.  The conversation takes a financial turn as we also discuss the remarkable $1.2 billion investment in Sitecore in 2021. Against economic unpredictability, this investment has been a beacon, propelling consistent global growth. Steve elaborates on the benefits of a composable strategy, not just for marketers but for end users too. London, with its bustling Martech scene, gets a special mention. As a resident and the CEO of Sitecore, Steve shares his unique insights on what makes the UK capital a hotbed for tech innovation. Technological landscapes are shifting; brands are on a rollercoaster, navigating from the urgency to deliver rapid digital experiences to grappling with pioneering tech like generative AI. Steve shared with me where Sitecore fits into this whirlwind of change. Settle in for a captivating discussion on technology, transformation, and the trajectory of brands in an ever-evolving digital universe.

On today's show, CEO Michael Seifriet discusses affirmative action and how it doesn't go far enough- now we need to take it on for companies who discriminate based on race. Later, Roger Severino discusses SCOTUS reaction - Biden, Affirmative Action and Student Loans and Dane Wigington discusses how Biden announces now a need for geo-engineering.  GUEST 1 OVERVIEW: Michael Seifriet is a Danish computer programmer, inventor, businessman, and entrepreneur in the IT industry. He is co-developer of DikuMUD, a popular multiplayer text-based role-playing game codebase, and former chief executive officer of Sitecore, a global customer experience management software company, which he co-founded in Copenhagen, Denmark in 2001. In 2013 Seifert won Denmark's annual IT Prize (IT-Prisen) for lifetime achievement in the field of information technology Public sq.  GUEST 2 OVERVIEW: Roger Severino is Heritage Foundation member a Lawyer and a Trump appointee. GUEST 3 OVERVIEW: Dane Wigington is the executive producer for the ground breaking climate engineering documentary, "The Dimming". He has a background in solar energy and was a former employee of Bechtel Power Corporation. Dane was also a licensed contractor in California and Arizona.

Episode 19: In this episode of Critical Thinking - Bug Bounty Podcast we further discuss some tips and tricks for finding vulns once you've got source code and some banger tweets/tools that popped up in our feed this week. Follow us on twitter at: @ctbbpodcastWe're new to this podcasting thing, so feel free to send us any feedback here: info@criticalthinkingpodcast.ioShoutout to YTCracker for the awesome intro music!------ Links ------Follow your hosts Rhynorater & Teknogeek on twitter:https://twitter.com/0xteknogeekhttps://twitter.com/rhynoraterPart 1:https://open.spotify.com/episode/2pdTaWHSzl9CY7PgRQtvTiNoperator's Zip-Snip: https://twitter.com/noperator/status/1658313637189111808https://github.com/noperator/zip-sniphttps://noperator.dev/posts/zip-snip/Insecure's SIP Bugs: https://twitter.com/ifsecure/status/1656591469518495745 AssetNote's Sitecore Bugs: https://blog.assetnote.io/2023/05/10/sitecore-round-two/ Fyooer's Shadow Clone: https://github.com/fyoorer/ShadowClone

Welcome to a special episode brought to you by RDA and Sitecore. Today we're going to talk about improving the customer experience that professional services firms deliver and how it can make a meaningful impact on project and business outcomes. This is part of what creates a customer-centered digital consultancy. RESOURCES Download the "Building a Customer-Centered Digital Consultancy" white paper, featuring RDA  RDA website: https://www.rdacorp.com Sitecore website: https://www.sitecore.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Michael West is an Application Architect at Concentra and nine-time Sitecore MVP.  In this episode, Michael talks about growing up in La Porte, Texas, family, childhood interests, college at The University of Texas at Dallas, working at Blockbuster, finding a career in technology, Sitecore, parenthood, and so much more.

Every business needs a website that performs for their business, but beyond a good Content Management System and regular content updates, it takes a lot to maximize your return on investments in this critical marketing platform. In a special episode brought to you by RDA and Sitecore, we're going to talk about getting the most value from your Digital Experience Platform, or DXP, investment.  To help me discuss this topic, I'd like to welcome Sue Rivero, Director of Consulting Services, RDA. RESOURCES Sitecore website https://www.sitecore.com RDA website https://www.rdacorp.com/ The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow Don't miss the upcoming CXPS conference, May 8-11 in Durham, North Carolina. It's for professional services firms that want to focus more on the customer experience. Go to: https://clientexperience.org/cxps-conference/ to register and use the code AGILE200 to get $200 off your ticket. The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Suresh Devanan is Founder & CEO of Nishtech.  In this episode, Suresh discusses growing up in India, family, education, interests, coming to America, Cincinnati, starting and sustaining a technology business, , Sitecore, and so much more.

In recent years, organizations have increasingly turned to digital experience platforms (DXPs) to improve their online presence and engagement with customers. In this episode of CX Decoded, we sat down with Sitecore's Dave O'Flanagan, Optimizely's Deane Barker and Contentstack's Nick Barron to discuss DXPs and a shift to composable platforms and related concepts such as content management systems (CMS) and content marketing platforms (CMP). The participants Dave, Deane and Nick each gave examples of common use cases for DXPs and focused on the need for omnichannel capabilities that enable consistent messaging across various channels and touchpoints. They also emphasized the importance of being open and flexible with architecture to allow customers to plug and play different products depending on their business objectives. 

    Devon Bertram is the VP of Sustainability Consulting at Stok, focused on impact at scale, advising clients on how to define, implement, and manage customized sustainability programs and standards for their building portfolios that authentically align with their brand, values, and purpose. Her work aims to reinforce broader strategic goals to enhance ESG initiatives, develop corporate carbon strategies, and improve overall sustainability impact. Former and current clients and partners include SFPUC, Sitecore, Delta Dental, Twitter, Starbucks, Citibank, Subaru, and Sephora. Show Highlights Mapping Stok's direction and impact. Role focuses internally and externally helping align culture to stay true while also helping clients tackle challenging climate issues.  Link: The Sustainable Real Estate Program Handbook. Provide integrated solutions for our clients with a sustainability consulting team, workplace solutions team, engineering team and a commissioning team.  Latest Stok publication “High-Performance Buildings and the Evolution of the Workplace: Insights for a People-First Approach” comprises survey responses that offer clarity about decisions and changes to the workplace experience that will positively impact employee productivity, retention and wellbeing. Integrating corporate initiatives, not just in building design but how a company works. Working with clients and partners to identify what challenges they're trying to resolve or solve and how to prioritize and identify the right SMEs to help push those solutions. Navigating decarbonization and ESG with clients to set operational goals to shift from hopeful to action. A new goal to “walk and talk” with clients and partners, and move this practice beyond internal team members Understanding there's no bad or wrong questions will drive the green building movement forward.    “LEED volume and portfolio-wide sustainability programs help to identify a standard process of education and quality control, and a standard for how you roll that out across a portfolio rather than just on a single building.” -Devon Bertram    Get the episode Transcript here!!   Show Resource and Information Linkedin Stok The Sustainable Real Estate Program Handbook High-Performance Buildings and the Evolution of the Workplace: Insights for a People-First Approach ​​The Boy, the Mole, the Fox and the Horse by Charles Mackesy Brave New Work by Aaron DIgnan Connect with Charlie Cichetti and GBES Charlie on LinkedIn Green Building Educational Services GBES on Twitter Connect on LinkedIn Like on Facebook Google+ GBES Pinterest Pins GBES on Instagram   GBES is excited our membership community is growing. Consider joining our membership community as members are given access to some of the guests on the podcasts that you can ask project questions. If you are preparing for an exam, there will be more assurance that you will pass your next exam, you will be given cliff notes if you are a member, and so much more. Go to www.gbes.com/join to learn more about the 4 different levels of access to this one-of-a-kind career-advancing green building community!   If you truly enjoyed the show, don't forget to leave a positive rating and review on iTunes.  We have prepared more episodes for the upcoming weeks, so come by again next week! Thank you for tuning in to the Green Building Matters Podcast!   Copyright © 2023 GBES

As any marketer knows, it's not enough to just have a good looking website. You need one that performs. It needs to provide relevant content, have the flexibility to adapt to both the brand and the customers' needs, and it needs the speed and performance that consumers expect. In a special episode brought to you by RDA and Sitecore, we're going to talk about three aspects that any brand should keep in mind when implementing a digital experience platform: Personalization & Relevance, Scale & Flexibility, and Speed & Performance.  To help me discuss this topic, I'd like to welcome Jaina Baumgartner, Director of Digital Strategy at RDA. RESOURCES The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!

Mark Cassidy is Director Technology Solutions - Sitecore Practice Head EMEA at EPAM Systems.  In this episode, Mark talks about growing up in Denmark, family, finding his way to computers and technology, community, gaming, career, Sitecore, virtual reality, cars, hobbies, interests, and so much more!

Jason St-Cyr is Director of Developer Relations at Sitecore.  In this episode, Jason talks about growing up in Ottawa (Canada), family, interests, music, technology, video games, sports, leadership, and much more!

Customer Data Platforms, or CDPs, provide companies with the ability to tie their customer information from a multitude of sources and types of behaviors into a single profile that can power personalization, enhanced data governance, and enable better tracking and reporting across the customer journey. In a special episode brought to you by RDA and Sitecore, we're going to talk about how companies can use CDPs to successfully implement a first-party data strategy and better serve their customers and the business. To help me discuss this topic, I'd like to welcome Jaina Baumgartner, Director of Digital Strategy at RDA. RESOURCES The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you ALL their features in a single plan. No upsells. No upgrades. Go to basecamp.com/agile and try Basecamp for free. No credit card required and cancel anytime. Thank you, Basecamp for sponsoring this episode!

Customers demand a more personalized experience across multiple channels and devices, yet brands can often struggle to deliver it at scale while ensuring they keep customer data secure. Today we're going to talk about how to create and deliver tomorrow's digital customer experience using first-party data, personalized experiences, and multichannel communications. To help me discuss this topic, I'd like to welcome Adeline Ashley, Director of Customer Engagement at Sitecore. Resources The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Go to basecamp.com/agile and try Basecamp for free. No credit card is required, and cancel anytime.

Do you know an eCommerce platform that is designed for enterprise-grade websites? Do you know an eCommerce platform that is primarily designed for B2C experiences with the ability to build composable experiences? Do you know an eCommerce platform that is? Net-based? Do you know an eCommerce platform that can accommodate up to five rules to provide personalized experiences through deterministic identity? Do you know an eCommerce platform that has support for GraphQL? If you guessed Sitecore, then you are right.In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Sitecore's capabilities. We covered many grounds including its unique position in the market with B2C companies and its strength in all layers of commerce, from content to experience management, to commerce. Finally, we discussed how the layers of deterministic identity work with CDP platforms, and why that is important for the personalized experience in the B2C market.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

I have been watching many keynotes at Symposium, and two of the speakers from Sitecore's leadership team are joining me on the podcast today.  First of all, we are going to speak to  Dave O'Flanagan, CPO at Sitecore, who will walk me through the big announcements at this year's event. We discuss Content Hub One, a new AI-powered standalone search derived from Sitecore's Reflektion acquisition and Sitecore Connect. We will then meet Nick Malone, COO, who has some great insights to share with me about how enterprises can create superior digital experiences. We discuss the need to operate in a state of always-on innovation and adapt to the ever-evolving expectations of consumers. About Nick Malone Nick is a proven executive with 24 years of leadership experience within both client and vendor roles spanning UK, Europe, Middle East, USA, Russia and Central Asia. Extensive experience in sales leadership and business development within both mature & emerging markets and in the management of diverse cultures, complex business environments and an extended ecosystem of national and international alliance partners & national & global corporations About Dave O'Flanagan Dave O'Flanagan is the Chief Product Officer in Sitecore. Sitecore delivers a digital experience platform that empowers the world's smartest brands to build lifelong relationships with their customers. An industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Kimberly-Clark, L'Oréal and Volvo Cars rely on Sitecore to provide more engaging, personalised experiences for their customers. Previously the CEO & Co-Founder of Boxever, a personalisation platform that uses data and AI to help the world's biggest brands make every customer interaction smarter and deliver game-changing customer experience.

Cirque du Soleil started with a group of street performers in Montreal, Canada in 1984 and manages approximately 40 shows worldwide today. In addition to the iconic shows under the blue and yellow big top, the Cirque du Soleil brand includes other live entertainment brands such as the Blue Man Group, VStar Entertainment Group, and The Works Entertainment Group. After being shut down for an extended period during the pandemic, Cirque Du Soleil is back, stronger than ever across multiple continents. But this time, they are also delighting their customers with an Interactive Program to enhance the fan experience and enable more engagement opportunities. Pierre-Luc Camirand, Director of Digital Customer Experience, shares their digital transformation journey with me. With annual global ticket sales range from 11-12 million, of which one-third of those transactions are done online and move through the Sitecore digital ecosystem. Through micro-interactions and behavioral personalization, I learn how Cirque du Soleil is increasing engagement, conversion rates, and repeat business. We discuss how they are replicating the experience of a live show in the digital environment and creating a seamless customer experience across all digital platforms with content in multiple languages.

Digital tools have transformed the car buying experience for drivers over the last twenty years. Most will routinely do their own research online before visiting their local dealer, but could the Metaverse further transform the process of browsing and purchasing your next vehicle? Sitecore's 2022 Perceptions of the Metaverse Report recently revealed that consumers are ready (and expect) to engage brands in new virtual environments. The company is also working with Honda to streamline the purchasing experience using a Metaverse that does not require strapping a clunky headset to your face. The concept promises to help make car configuration easier and more interactive. Drivers will be able to get all the information they need in a virtual world before completing the purchase. Ultimatley, technology is beginning to reimagine the traditional car dealership as an experience centre. I sit down with Aswin Mannepalli, Global Director, Industry Strategy and Marketing for (Automotive and Manufacturing) at Sitecore Symposium 2022 to explore how digital and metaverse experience tools can streamline the car buying process to ease the path to conversion.

Wolters Kluwer is a 189-year-old company and global leader in professional information, software, and services for health, tax and accounting, governance, risk and compliance, and legal and regulatory sectors. However, in the digital age, the company had a fractured user experience, unmanageable marketing operations systems, siloed data, and a disconnected brand presentation across hundreds of marketing and product websites. This is a story that many listeners will be all too familiar with, but Wolters Kluwer embarked on a digital transformation journey and selected one CMS to present a single global website leveraging analytics and reporting better aligned to the company's strategy. The theme at this year's Sitecore Symposium event is Meet Every Moment. With this in mind, I invited Amy Kolzow and Mike Shaw from Walters Kluwer to share their inspiring digital transformation journey with me. About Amy Kolzow: Amy is a marketing technology leader with over two decades of experience driving digital transformation. As Vice President of Global Digital Marketing at Wolters Kluwer, Amy designed and led a program that brought 280 websites together into one global website to deliver a unified customer experience. Reaching more than two million visitors a month, www.wolterskluwer.com is a game changer in Wolters Kluwer's 189-year history. Amy applies her analytics-first mindset to her passion for escaping marketing mediocrity and achieving tangible, repeatable results. About Mike Shaw: Mike is the Associate Director of Marketing Technology and Operations at Wolters Kluwer. Among his responsibilities, Mike manages the transformation of the marketing technology stack as the company rapidly evolves. With over ten years of Sitecore experience, Mike leverages Sitecore's technologies to meet the needs of a continuously expanding organization.    

Like it or not, we are all in the digital experience business. We demand it as consumers and enterprises are challenged with continuously raising the bar to keep consumers coming back for more. But doing this at every stage of the customer journey can be incredibly daunting. Sitecore is a company unifying data, content, commerce, and experiences to empower brands like L'Oréal, Microsoft, and United Airlines to deliver unforgettable interactions across every touchpoint. The company also has a big event in Chicago called Symposium, where Mindy Kaling will speak. There will also be 100+ sessions with top global brands sharing how they are creating digital experiences. This week, Sitecore released its 2022 U.S. Holiday Report with Paige O'Neill, Sitecore CMO, advising, "This season, shoppers will seek out brands that offer competitive pricing, buy-now-pay-later options, and low-cost shipping. Brands that empathize with consumers' inflation-forced financial constraints and focus on meeting their needs by delivering content that focuses on value and shows authentic empathy — where they can — will come out ahead this holiday season. In today's Tech Talks Daily Podcast episode, Paige shares insights from the Reality of Holiday Shopping research and reveals what we can expect at Sitecore's Symposium 2022 event. About Paige Paige brings over 20 years of experience in senior marketing roles crossing many areas of enterprise software, customer experience, and cloud computing. As Chief Marketing Officer, she combines product marketing expertise with an extensive background in communications and a passion for developing thought leadership programs that build awareness, differentiation, and demand. Prior to joining Sitecore, Paige was CMO at digital workplace platform provider Prysm, where she rebranded the company and helped it transition to a combined SaaS and hardware business. She previously served as CMO at SDL and as Vice President of Marketing for Aprimo, where her thought leadership, demand generation, and communications programs contributed to rapid growth. Paige also served as CMO at PHH Arval and two early-stage startups—Aravo and GreenRoad Technologies. Prior to PHH, Paige spent a decade at Oracle Corporation leading a variety of marketing initiatives.  

Ken Gray is a Digital CX Strategist at Konabos and a two-time Sitecore Strategy MVP.  In this episode, Ken talks about family, Toronto, growing up, career, entrepeneurship, and so much more.