More Than Marketing with Arsham Mirshah

Today's guest is an innovative and forward-thinking marketing leader who has been described as a combination of ‘Mad Men' and ‘Math Men'. Prior to his current role, he led marketing at companies like SAP and Commvault. Chris Powell is the Chief Marketing Officer of Qlik, which simplifies the way people use data by making it The post Thinking about the big picture as CMO with Chris Powell appeared first on WebMechanix.

Today's guest started her career in market research which kickstarted her affinity for data. She's turned customer insights into healthy growth for companies such as Upwork, American Express, Farmer's Insurance, and The Nature Conservancy. In recognition of her work, she won the 2020 Demand Gen B2B Innovator Award. Kirsten Markson is the CMO of Keap, The post Leverage listening in your marketing strategy with Kirsten Markson appeared first on WebMechanix.

Today's guest is a transformative and customer-focused leader that has helped grow huge companies including PayPal, Facebook, and BlueVine. Dhiraj Kumar is the CMO of Dashlane. Dhiraj and Host Chris Mechanic discuss the importance of paying attention to the details of your customers, why getting a fresh perspective is so important to developing great marketing, The post Rewiring marketers' brains to pay attention to customers with Dhiraj Kumar appeared first on WebMechanix.

Today's guest is an inspirational leader who has built B2B marketing teams from the US and Europe to Australia and Japan for over 15 years. They have a proven track record of helping businesses scale whether they are large enterprises, hyper-growth, or somewhere in-between. Tom Bianchi is the SVP of Product & Solutions Marketing at The post Prioritizing product-market fit with Tom Bianchi appeared first on WebMechanix.

Today's guest is a longtime B2B SaaS marketer who has amassed some impressive wins throughout his career. Ben Slater is the SVP of Marketing at Beamery and of the company's now 400+ employees, he was the sixth employee hired, what a wild ride! Ben and Host Chris Mechanic dive into the power of telling big The post Telling a big story through integrated campaigns with Ben Slater appeared first on WebMechanix.

Today's guest has been recognized by Business Insider, Hello Partner, and Appealie as one of the most influential and innovative marketing executives in the industry. She has 18+ years of experience in global B2B marketing, with a focus on SaaS, performance marketing, category creation, and creativity. Cristy Garcia is the CMO of Impact.com which was The post Leveraging Influencer Marketing in B2B with Cristy Garcia appeared first on WebMechanix.

Today's guest is a developer turned growth marketer and an expert in Product-Led Growth (PLG). He has 18+ years of experience leading product management and marketing teams at companies such as Nutanix, Redis, and DevRev. Madhukar Kumar is the Chief Marketing Officer of SingleStore and a guest lecturer at Duke University on PLG and New The post How to think like the end-user with Madhukar Kumar appeared first on WebMechanix.

Today's guest has over two decades of experience in leading marketing and sales teams for some of the world's most innovative technology companies such as Microsoft, F5, and SAP Concur. David Alexander is the Chief Marketing Officer of Everbridge and Executive Professor and Head of Industry Insights at Texas A&M University.  David joins Host Chris The post Dominate your digital transformation with David Alexander appeared first on WebMechanix.

Today's guest is a visionary and motivational leader who has won multiple awards, including the 2022 Washington Business Journal Women Who Mean Business Honoree, 2022 Bronze Stevie Winner for Marketing Executive of the Year, and was recognized as a 3-time Star CMO by DCA Live, most recently in 2021. She is a Member Of The The post Become an advocate for your customers with Krystal Putman-Garcia appeared first on WebMechanix.

Today's guest is a long-time sales and marketing leader with over three decades of experience at really cool companies like Altiris, InsideSales.com, and Cybersource. Jeff Fowler is the Vice President of Global Marketing and Demand Generation at Tradeshift. Jeff joins Host Chris Mechanic for a great discussion of the negative impact of subjectivity in decision-making, The post Squash subjectivity and double down on data with Jeff Fowler appeared first on WebMechanix.

This amazing guest is a driver of change who has over 20 years of experience leading both strategic and tactical Marketing efforts at companies like Staples, ConstantContact, Localytics, and Mindbody. Josh Todd is the CMO of SevenRooms and was named a Top 20 CMO by VentureBeat. Josh joined Host Chris Mechanic to break down how The post Hold your team accountable to the outcome with Josh Todd appeared first on WebMechanix.

This incredible guest has nearly two decades of experience in government technology marketing leadership across multiple verticals. They were recently recognized as WashingtonExec's 2023 Chief Officer Award finalist for CMO of the year. Sarah Kim is the Chief Marketing Officer at Iron Bow Technologies and a Federal Partner Advisory Board Member at Dell Technologies. Sarah The post Applying Nunchi throughout your marketing with Sarah Kim appeared first on WebMechanix.

Today's guest is a marketing speaker and author who worked his way up through the New York City advertising scene. He's been featured in AdAge, Forbes, CMO.com, and Fast Company. Jeff Perkins is the CMO of Greenlight Guru and Author of How Not to Suck at Marketing. Jeff joins Host Chris Mechanic to share the The post Quick-win strategies for new marketing leaders with Jeff Perkins appeared first on WebMechanix.

Joining Host Chris Mechanic on today's episode is a passionate, data-driven marketer with over 20 years of experience in marketing and communications. They've won 12 marketing awards including “The Innovator” award for the most creative use of Gong. Aviv Canaani is the VP of Marketing and Sales at Datarails. Aviv shares how to make B2B The post Breaking the cycle of boring B2B content with Aviv Canaani appeared first on WebMechanix.

This special guest has spent over 2 decades scaling enterprise SaaS companies and has experience in customer success, engineering, product, sales, and marketing. Ash Parikh is the CMO of Trellix and an Advisory Board Member of Yellowbrick Data, CMO Council, and a frequent contributor to the Forbes Communications Council. Ash shares his five secrets to The post The 5 Keys of The Growth Mindset with Ash Parikh appeared first on WebMechanix.

Today's guest has over fifteen years of experience in marketing, with a focus on demand generation, account-based marketing, and digital marketing. She has built a strong reputation as a strategy and revenue-focused marketer through her work with really impressive companies across the tech world, including Oracle, 3M, Marketo, and Bettercloud. Robin Izsak-Tseng, G2's VP of The post Next-Gen Marketing Tactics for SaaS Marketers on G2 with Robin Izsak-Tseng appeared first on WebMechanix.

Today's guest is an incredible marketer that has been behind the success of some top-tier companies including SAP, Google, HP, Accenture, and Time Warner. Her fantastic work earned her a spot in PR Week's Women to Watch 2020. She has also been recognized as a Top 50 Influence Marketer by Talking Influence and Top Digital The post Balancing inspiring & strategic leadership with Amisha Gandhi appeared first on WebMechanix.

Today's episode features highlights from four of our past guests that shared their secrets to marketing success. Jordan Sher, the Vice President of Corporate and Brand Marketing at Gainsight and an advisor to AudiencePlus, broke down how earned media can influence performance marketing. Isaac Ware, the Director of Demand Generation at UserGems, shares how to The post Four marketing leaders share their secrets to success – # 109 appeared first on WebMechanix.

Today's episode is a little special, in that it features four amazing insights from four outstanding CMOs and VPs of Marketing. Allison MacLeod, CMO of Flywire, shares why CMOs need to think like CROs. Juliette Kopecky, CMO of LinkSquares, outlines what marketers can gain from sitting in on sales calls. Scott Neuman, Vice President of The post What 4 marketing leaders think about setting revenue goals, storytelling, & new tactics appeared first on WebMechanix.

You've probably heard that “culture eats strategy for breakfast”. These excerpts featuring special guests Courtney Austermehle, Chris Allen, Ryan Morel, and Sarah Reynolds are here to help you learn how to put that into practice.  These four leaders explain how to create a great marketing team, nurture its culture, and the importance of the language The post 4 Marketing leaders share insights on culture and language appeared first on WebMechanix.

Today's guest has over a decade of experience leading marketing teams that drive double-digit growth throughout the world of SaaS. Courtney Austermehle is the Chief Marketing Officer of Constructor.io and Mentor with the Venture Lane Startup Hub. Courtney explains why your team's wellness needs to be your top priority, why your marketing teams should implement The post Celebrating setting boundaries with Courtney Austermehle appeared first on WebMechanix.

Today's guest is an award-winning B2B SaaS Marketing Leader and an outspoken advocate for diversity, equity, and inclusion. Sarah Reynolds is the Chief Marketing Officer at HiBob. Sarah discussed the benefits of incorporating inclusivity into your marketing and how to frame it when talking with key internal stakeholders. They also share tips for using inclusive The post Intelligent inclusive marketing with Sarah Reynolds appeared first on WebMechanix.

Today's guest is an experienced senior marketing leader that also has a toolbox full of amazing marketing tactics. Chris Allen is the SVP of Marketing at Heartland and the Host of The Entrepreneur's Studio. Chris shares his framework for assessing the ability of your marketing team along with tips on how to communicate marketing The post Measuring your marketing team's effectiveness with Chris Allen appeared first on WebMechanix.

Joining the show is a marketing powerhouse that came from the B2C world of mobile advertising but is now leading marketing at a major B2B SaaS company. Ryan Morel is the SVP of Marketing at Flexe. Ryan goes deep into the stories told by B2B content, how to tell a great story through marketing, and The post Crafting impactful B2B content with Ryan Morel appeared first on WebMechanix.

While he is crushing the B2C space today, this special guest built his marketing skills over a long and successful tenure in B2B marketing. Mike Manheimer is the CMO and Head of Growth at PostScript, an SMS tool available for e-commerce sellers on Shopify, but he's here to explain how the same principles can be The post Successfully using SMS in B2B Marketing with Mike Manheimer appeared first on WebMechanix.

Today's guest is a global marketing strategy expert who is passionate about building high-performing teams and coaching the next marketing leaders. Allison MacLeod is the Chief Marketing Officer of Flywire and is a Member of the Board Of Trustees for the Mass Technology Leadership Council. Allison shares the ROI mindset that marketers need to have, The post How to think like a CRO with Allison MacLeod appeared first on WebMechanix.

Today's guest is a data-driven marketing leader with vast experience running teams and launching products within high-growth B2B SaaS companies. She is extremely passionate about understanding customers and using that to inform her marketing efforts. Juliette Kopecky is the CMO at LinkSquares and an angel investor. Juliette discusses the perspective that future marketing leaders need The post The multi-disciplined marketing leader with Juliette Kopecky appeared first on WebMechanix.

Today's guest is a keynote speaker, coach & mentor with over 25 years of marketing experience. He has spent most of his career leading marketing at IBM throughout Europe and the Americas. Scott Neuman is the Vice President of Corporate Marketing at Calix. Scott explains the 3 keys to empowering everyone in your company to The post Leveraging every ambassador of your brand with Scott Neuman appeared first on WebMechanix.

Today's guest was voted a Top 3 Marketer on LinkedIn and was recognized as a 2020 Top 10 SaaS Branding Expert. He is an award-winning content creator and keynote speaker that helps businesses drive measurable results through social media. Darryl Praill is the Chief Marketing Officer at Agorapulse. Darryl shares why your team's culture is The post The key to great team culture with Darryl Praill appeared first on WebMechanix.

Today's guest is an expert marketer that leverages engagement strategy to drive demand. Throughout her awesome career, she's developed specialties in content design, market research, and campaign execution. Briana Belisle is the Executive Vice President of Marketing at Field Nation. Briana shares why you need to solve your prospects' boring but urgent problems, and how The post Solve your prospects' urgent problems with Briana Belisle appeared first on WebMechanix.

With B2B buying groups growing larger, it's time for marketing to take a page out of the sales playbook and begin using multi-threading to increase close rates. Here to let you in on all of the secrets is an awesome paid media and digital marketing expert who specializes in helping major companies like Gong and The post B2B marketers need to use multi-threading with Isaac Ware appeared first on WebMechanix.

Today's guest is a marketing leader and creative idea-generator. They have a strong background in communications and brand development. Jordan Sher is the Vice President of Corporate and Brand Marketing at Gainsight and an advisor to AudiencePlus. Jordan broke down the benefits of earned media, the best practices for writing press releases, and what ChatGPT The post Increase awareness with earned media appeared first on WebMechanix.

Every marketer has heard how vital differentiation is to success, but today's guest has a different point of view and the data to back it up. Bryan Law, the Chief Marketing Officer of ZoomInfo, joins this episode to provide his marketing expertise which he has built over two decades of leading marketing teams at companies The post Differentiation doesn't matter, distinctiveness does with Bryan Law appeared first on WebMechanix.

Today's guest is an amazing marketer and leader that has spent over a decade in education marketing and sales. Lia Davidson is the CMO of EAB and the creator of the CONNECTED conference. Lia shares her framework of the Marketer's Compass which can be used to evaluate individual marketers and marketing teams.  Takeaways: Quote of The post Using the Marketer's Compass with Lia Davidson appeared first on WebMechanix.

Today's guest, Devang Sachdev, is the Vice President of Marketing at Snorkel AI. Devang started his career engineering hardware and managing products before transitioning and developing his expertise in strategic marketing planning, new product launches, and identifying emerging opportunities. Devang shares how he uses generative AI models to conduct market research, keep a consistent tone The post Enhancing your marketing with Chat GPT appeared first on WebMechanix.

This special guest has spent over 25 years of international experience championing Fortune 500 brands and articulating their vision through marketing and advertising initiatives. Through her career, she has earned over 100 advertising awards from AdAge, Adweek, Brandweek, Forbes, and The New York Times among many others. Suzanne Darmory is the VP of Integrated Marketing The post Optimizing your omnichannel marketing appeared first on WebMechanix.

Today's guest has been mastering their marketing and advertising skillset since they started their career at Proctor & Gamble, and they've kept learning ever since, even while serving as the CMO for Microsoft US. Grad Conn is the CMO of PROS and is a prolific producer of amazing B2B & B2C marketing content. In this The post Becoming A “Learn-It-All” appeared first on WebMechanix.

Today's guest is a longtime marketer that has been recognized as one of 2021's Most Outstanding Women in Business and is flipping marketing's position within organizations on its head. Esther Flammer is the CMO of Wrike. Esther discusses the role of marketing, how to get a seat at the table to make strategic decisions, and The post Marketing's Seat At The Table appeared first on WebMechanix.

Today's guest is a serial entrepreneur, B2B marketing thought leader, frequent podcaster, and U.S. Marine Corps Veteran. The Ringmaster, Casey Cheshire, is the Founder & Podcast Architect at Ringmaster Conversational Marketing, the author of Marketing Automation Unleashed, and the host of The Hard Corps Marketing Show & Creating The Greatest Show. Casey shares how B2B The post Listen & Learn From Your Customers appeared first on WebMechanix.

Marketers need to tie their efforts to revenue. This episode features an outstanding revenue-driven marketer with almost a decade of experience in the industry. He is a renowned strategic leader and thinker with extensive expertise in lead generation and direct response marketing. Today's guest is Patrick Manser, the VP of Marketing at GoHealth. Patrick discusses The post Direct response drives results appeared first on WebMechanix.

Today's guest is a strategic marketing thought leader and has held roles at Fortune 100 companies as well as start-ups delivering profitable growth. He speaks about insurance and digital fluently and has a deep understanding of MarTech. David Drotos is the Vice President & Head of Marketing at Equity Trust. David discusses where to start The post Micro-Testing Your Marketing appeared first on WebMechanix.

Today's guest is a serial entrepreneur with 3 successful exits, an Angel and Impact Investor, and a digital performance marketing pioneer. They are also the former Co-Founder, Chairman, and CEO of CARCHEX. Jason Goldsmith is the Chief Consultant & Strategist at Goldsmith Consulting and he has a wealth of marketing knowledge to share. Jason delves The post Using Conversational AI In Your Funnel appeared first on WebMechanix.

Today's guest is a beloved and renowned B2B brand marketing thought leader with over 40 years of experience. Drew Neisser is the CEO at Renegade Marketing & CMO Huddles and the author ofRenegade Marketing: 12 Steps to Building Unbeatable B2B Brands. According to Drew, the top five mistakes that B2B marketers make are The Peanut The post Top 5 mistakes B2B marketers need to stop making in 2023 – Drew Neisser appeared first on WebMechanix.

Today's guest is an energetic and passionate marketer and leader — with decades of experience on the cutting edge of marketing. Andrew Kling is the Senior Vice President of Marketing and Sales at Cognition Financial. Andrew explains the keys to optimizing your funnel, why you need an open mind when exploring channels, and how to The post Don't be afraid to test channels – Andrew Kling appeared first on WebMechanix.

Today's episode is special because we're highlighting an amazing guest who shared some amazing knowledge on the show way back in 2021. This special guest is a longtime marketing leader and innovator that has been instrumental in his current company reaching its multi-billion dollar valuation. Udi Ledergor is a B2B marketing thought leader, the CMO The post The top 10 secrets for marketing success – Udi Ledergor appeared first on WebMechanix.

Today's guest has led sales teams for many international brands and is now helping SMEs get Enterprise clients. Barry Moroney is the Founder & CEO at Leadable. Barry shares why so many marketers think they're using ABM but aren't, how to approach ABM based on contract sizes, and what a good ABM campaign looks like.  The post The best ABM approach with Barry Moroney appeared first on WebMechanix.

Getting in front of your target audience is crucial, but the future of how marketers can target their audiences is changing. Here to get you up-to-date is a top-tier marketing thought leader that loves helping companies drive revenue by developing the proper systems and strategies. Zack Wenthe is the Senior Technical Product Marketing Manager and The post Creating your 1st-Party data strategy with Zach Wenthe appeared first on WebMechanix.

Today's guest is a master of data science, marketing & adtech — and a performance-focused digital marketer that specializes in paid search. Curtis Correll is the Director of the Performance Marketing Innovation Team at HealthCare.com. Curtis shares why Google and Meta are removing features from their ad platforms, why marketers need to feed data back The post The future of automated ads with Curtis Correll appeared first on WebMechanix.

Gathered together in this special episode are some of the best insights from some of the greatest leaders in the marketing world. These four women share their most valuable marketing knowledge which has helped them in their roles as CMO at four great companies. Kristi Melani, the CMO of Telesign, explores how and why marketers The post Superb insights from 4 female CMOs appeared first on WebMechanix.

This is a special episode because we are featuring segments from 4 amazing, industry-leading performance marketers that were previously on the show! You'll hear cutting edge insights from Larry Kim, the Founder & VP Marketing at MobileMonkey, Jay Abraham of The Abraham Group, Dennis Yu, the CEO and Co-Founder of BlitzMetrics, and Eric Carlson, Co-Founder The post The secrets of 4 performance marketing legends appeared first on WebMechanix.

The world of digital marketing and hyper-targeted ads is always changing. But today's guest has some insight into what could be around the bend. Alex Kukich is a uniquely experienced sales and marketing leader and the CRO at WITHIN. Alex shared what the landscape of digital advertising could look like in the future, the advertising The post The Future of Cookieless Advertising with Alex Kukich appeared first on WebMechanix.