Podcast appearances and mentions of urban organics

Michael Garfield and Cory McMullen from Urban Organics answer listeners questions.

Fred Haberman is a social entrepreneur, an agent for change in the good-food movement, and the CEO of the mission-driven marketing agency, Haberman, a full-service marketing firm. In the last 25 years he and his agency have helped bring organic food into the mainstream, spurring the growth of brands like Annie's, Organic Valley and Earthbound Farm, and supporting the work of the Organic Trade Association, National Cooperative Grocers Association, and the McKnight Foundation's food-security programs. As one of the co-founders of Urban Organics, a USDA-certified-organic aquaponics farm that uses just two percent of the water used in traditional agriculture, Fred's on the leading edge of a movement for more sustainable agriculture.  Speaking of movements, Fred's started a few from scratch, namely the U.S. Pond Hockey Championships and employer-sponsored gardens, as well as his latest venture, Freak Flag Organics, a USDA Certified Organic food company that produces densely packed condiments, pestos and soups with globally-inspired flavors. This is one of our favorite conversations thus far on the podcast. We know that you will be blown away and inspired by today's episode with Fred.  Our discussion goes deeper than his noteworthy credentials.  We dive into Fred's background and how his role models and experiences have shaped his social and entrepreneurial endeavors and how he's passionate about making a difference in the world.    Fred talks about the power of human interaction and why we should all incorporate more of of this into our lives. Fred shares how you can unlock your creativity in the kitchen, which is what has inspired his new line of organic sauces and condiments. Fred is a strong believer of having someone to talk to, the power of therapy and taking care of yourself through a gratitude practice, meditation, movement and eating well. You'll learn how to step into your passion and be yourself.  You can find Fred on: IG: @freakflagorganics FB: @freakflagorganics https://modernstorytellers.com You can find Freak Flag Organics condiments in Minneapolis at Lunds & Byerlys, local co-ops and www.freakflagorganics.com We'd love to hear from you how this episode has sparked you to pursue your passion and ignite your intellectual curiosity. Jump on over to IG and share in your stories and tag #theartoflivingwellpodcast. Special Offer Take advantage of our special offer with Healing Elements (new clients only). Address: 2290 Como Avenue  St. Paul, MN 55108 Sign up for One FREE Week of Unlimited Classes! Reserve your week online or in store with the promotional code "AOLW" Note: Week unlimited begins on the date of purchase.   Enjoy $15 off your first 60 or 90 minute Massage or Reiki service using code "AOLW15" book online and note the promo code when scheduling or call to book 651-348-6216. Reminder: Don't forget to subscribe to our podcast so that you can uncover strategies, tips and resources from a variety of experts and our own banks of knowledge as you progress on your journey to living well.  Please share this podcast with a friend or anyone who you think could benefit from this information. Join our private Art of Living Well Podcast Facebook Community: This is a community where you can directly interact with us and ask us questions and suggest topics for future episodes. Upcoming Art of Living Well Programs: 7 Day Community Functional Medicine Liver Detox - April 5, 2020 Start date Clean Beauty 101 Online Workshop - April 15th, 12-1:15 PM Shop our Favorite Products:   https://www.theartoflivingwell.us/products Instagram: @theartofliving_well FB: https://www.facebook.com/theartoflivingwellpodcast/ Sign-up for our Art of Living Well Podcast email list. (We promise not to bombard you with email). Marnie Dachis Marmet's Website (Zenful Life Coaching) Stephanie May Potter's Website

Fred Haberman is co-founder and CEO of Haberman, a Minneapolis-based branding, advertising, and public relations agency that counts Volvo, Organic Valley and Boston Scientific among its clients. But he’s also a social entrepreneur with a passion for organic foods, wellness, and the outdoors, and so Haberman continues to launch other ventures, even while running his agency. Haberman founded the U.S. Pond Hockey Championships and grew it into an annual event drawing well over 20,000 players and spectators from across the country. He also co-founded Urban Organics, one of only two USDA certified organic aquaponics facilities in the country, which was acquired by Pentair in 2017. His latest venture is Freak Flag Organics, a line of flavorful condiments and sauces now sold online and in local grocery stores. “The idea is to be yourself in the world, and in the kitchen,” he says, adding that this is the brand he intends to focus on for the foreseeable future. But as you’ll hear, Haberman always has another idea. “Starting a business is kind of like a disease. It’s not always the healthiest thing to be creating things. I can't help myself.” How do you strike the right balance between passion and profits? We talk about working on things you believe in, building partnerships, and managing the instinct to keep starting things. After our conversation with Haberman, we go Back to the Classroom with the University of St. Thomas Opus College of Business. Katherina Pattit is an associate professor of ethics and business law. For a serial entrepreneur, “the partnership piece is critical,” Pattit says. “When you have partners who understand the mission, you can work together for the benefit of each other’s strengths.”

Episode #5 features Corey McMullen, owner of Urban Organics. In this episode we talk about Corey's phenomenal company and how he plans to make soil the mainstream solution for community composting, stories about sex parties, Kohlrabi, Johnny Cash, food trucks, herbs, veggies, and Corey's consulting solutions for homes & restaurants.

Fred Haberman has been working to take the organic food movement mainstream for more than 20 years. In our conversation, we talk about that state of that movement and the pressing challenge to sustainably feed 10 billion people by 2050. Along with his wife Sarah, the duo started a full-service marketing agency where they tell the stories of pioneers who are making a difference in the world. His agency has worked with some of the top brands in the country including, Organic Valley, Annie's, Earthbound Farm, Daiya, Volvo, Allina Health, Boston Scientific, and many more. Fred also discusses his newer company called Urban Organics that applies the practice of aquaponics to produce many types of vegetables and fish. Oh, did I mention he is the founder of the U.S. Pond Hockey Championships that takes place annually in Minneapolis? This guy is endlessly fascinating. Enjoy! FRED'S FAVORITES IN THE TWIN CITIES FAVORITE MEAL UNDER $15: Cossetta: Sausage Pizza FAVORITE PUBLIC SPACE: The lakes in Minneapolis FAVORITE ANNUAL EVENT: U.S. Pond Hockey Championships HOW WOULD YOU DESCRIBE THE TWIN CITIES: “If you like the outdoors, and you love biking, and you like a good food scene, it's extraordinary. I love it." MOST FASCINATING PERSON YOU KNOW: Bob Sheehy, CEO of Bright Health STATE OF THE UNION MESSAGE: “We have to begin thinking about and solving immediately for how we are going to sustainably feed 10 billion by 2050."

Fred Haberman is an agent for change in the good-food movement. He’s the co-founder and CEO of Haberman, an agency that, in the last 20 years, has helped bring organic food into the mainstream, spurring the growth of brands like Earthbound Farm, Annie’s, Organic Valley and Traditional Medicinals. His agency fuels progress toward a better food system by supporting the work of pioneers such as the Organic Trade Association and National Cooperative Grocers Association, along with the McKnight Foundation’s Collaborative Crop Research Program (CCRP), a grants program that seeks to increase food security for people in developing countries. Fred is also the co-founder of Urban Organics, one of the first USDA-certified-organic aquaponics facilities in the country. A model for a new kind of sustainable farming, UO has been profiled nationally and internationally by Newsweek, FastCo and The Guardian. As a board member of Milwaukee’s Herzfeld Foundation, Fred has supported the vision of food activist Will Allen and the Milwaukee Public Market. He’s also served as co-producer of a PBS series about urban agriculture across America — “Food Forward,” which began airing in the fall of 2014, and he co-created Frog TV, which aims to nurture the conversation about the need to change our food system.

Fred describes Haberman as playing the role of the "modern storyteller" because "a great story can truly change the world." And this world-changing philosophy applies especially to the stories of brands in the good food movement. More recently, Fred developed a hydroponic facility called Urban Organics in the old Hamm's brewery in Minneapolis. Urban Organics raises tilapia alongside chard, kale, basil, cilantro and parsley. In their closed-loop system, fish provide nutrients for the plants to grow while the roots of the plants provide clean water for the fish. This model of agriculture uses less than 2% of the water used by traditional farms.