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In this episode of The Print Report, Deborah Corn and Pat McGrew talk to Bernie Gracy and Mary Catherine Pflug from Monotype about the wild world of fonts! We discuss licensing, how fonts keep up with rapidly evolving display modalities, and how Monotype is developing font integration and management tools. Plus, Deborah learns about the app, What The Font! Mentioned in Today's Episode: Bernie Grace on LinkedIn: https://www.linkedin.com/in/berniegracy/ Mary Catherine Pflug on LinkedIn: https://www.linkedin.com/in/mcpflug/ Monotype: https://www.monotype.com/ WhatTheFont: https://www.myfonts.com/pages/whatthefont Glyphs App: https://glyphsapp.com/ FontLab: https://www.fontlab.com/ Deborah Corn: https://www.linkedin.com/in/deborahcorn/ Pat McGrew: https://www.linkedin.com/in/patmcgrew/ McGrewGroup: https://www.mcgrewgroup.com Print Media Centr: https://printmediacentr.com Project Peacock: http://projectpeacock.tv Girls Who Print: https://girlswhoprint.net
In der aktuellen Folge sprechen wir über nützliche und lustige Tools, Tricks und Seiten des Internets. Dabei reden wir über den passenden Sitzplatz im Flugzeug, das beste Hotel-W-Lan, freizugängliche Webcams und wie man dem Chef ein Windows-Update vorgaukeln kann. Außerdem sprechen wir über Süßigkeiten die keinen Tag überleben, ranten über deutsches Internet und wir finden raus, dass Yannik schon einmal gehackt wurde. Nützliche Links aus der Folge: https://www.lifehack.org/articles/technology/20-tips-use-google-search-efficiently.html https://namechk.com/ https://www.hotelwifitest.com/hotels/de/hannover/ https://ninite.com/ https://www.myfonts.com/WhatTheFont/ https://projectnaptha.com/ https://www.onlineocr.net/ https://www.earthcam.com/ https://www.seatguru.com/ https://haveibeenpwned.com/ Sonstige Links: https://fakeupdate.net/ https://theuselessweb.com/ https://pointerpointer.com/ https://virtualvacation.us/guess
Network without a face-to-face meeting. Networking is an essential element to grow your business. In part 1 of this two-part series, I shared advice for getting out and interacting with people face-to-face to promote your design business. But to many people, the thought of networking is intimidating. That’s why I suggested you don’t think of it as networking, but instead think of it as relationship building. When you adjust your mindset, it alleviates a lot of the burden that comes with trying to grow your business. However, meeting people face to face isn’t the only way to network. There are other ways to build those relationships. Here are some less intimidating methods of reaching out to people. Network with Email You may not realize it, but every time you send out an email, you’re building relationships. And since relationship building is a crucial element in your business’s growth, you should consider upping your email game, especially when you’re just starting. The best advice I can give you as a new design business owner is to email everyone you know. Not just family and friends. I’m talking Former co-workers Former bosses Other designers Printers Former classmates Your neighbours Email everyone in your contact list. Let them know you’ve started your own design business and explain how you’re helping people solve their problems through your design services. Then ask if they know anyone who could benefit from working with you. That’s a secret trick to networking. Don’t ask if they need your services, ask if they know anyone else who does. This way, you’re asking for their help, which goes much further towards relationship building than asking them if they need a designer. It’s implied that if they need a designer, they can hire you. Email is also an excellent way to grow an established design business. It can never hurt to reach out to people. Just change your message from “I started a design business” to “I’m looking for new clients for my design business.” Don’t just ask them if they know anyone who could use your services, ask them for that person’s contact information so you can reach out to them directly. Most people won’t give you that information, but it shows them you’re serious, which will make them less likely to delete your message and instead ponder your question and possibly forward it on to someone. Network with Social media Networking is all about building relationships, which is the driving force behind social media. The trick to networking on social media is to interact with people positively. Join groups and communities where the type of people you want to work with hang out and help them. If you work in a niche, then you’re all set. Join niche related groups and start engaging. If you don’t have a niche, try to figure out the type of client you want to work with and go to where they hang out online. Once you find a group, start interacting. Answer people’s questions whenever you can. Leave comments on people’s posts. Post useful information and tidbits that will benefit people. Let people know you're there. For example, as a designer working in the podcast niche, I’m part of several podcast-related communities. I scan those communities regularly for people asking questions about podcast artwork, or websites, and I try to answer them in the most helpful way I can. I don’t offer my design services unless it’s directly related to their question. Instead, I offer advice free of any sales pitch. I’m building relationships. On Instagram, I comment when people post their new podcast artwork. My comment usually goes something like this. “Hi, I just wanted to let you know how much I like your new artwork. I design podcast artwork and websites, but you obviously don’t require my services. Good luck with your new podcast.” Why do I bother when they already have artwork? Because maybe that person has their cover art done, but they still need a website. Seeing my comment may make them check out my website and hire me. That’s what happened with one of my clients. She saw a comment I left about her friend’s new podcast artwork and reached out to me for help with the social media branding for her show. The other reason I do this is that from time to time, someone will ask a question on facebook or LinkedIn such as “does anyone know where I can get my podcast cover artwork designed?” Inevitably, someone usually ends up mentioning my name before I get a chance to reply. Why? Because they’ve gotten to know me through my interactions in the group. And when the person who asked the questions receives a dozen different designer names, I’m hoping they recognize my name from all the times I’ve helped other people in the group. I’m building relationships. And you can too, all it takes is a tiny bit of time and the willingness to help. Network with a Newsletter Another great way to build and strengthen relationships is with a newsletter. Andrew, a member of the Resourceful Designer Community,has a fabulous newsletter he shares with his clients. In every issue, he shares useful business advice that may or may not relate to his services. He also shares some personal information about what he’s been up to lately and talks about a project or two that he’s recently completed. He always finishes his newsletter with a question. This question allows him to engage with his clients should they answer it. A newsletter is a great way to keep in touch with current and past clients, which in turn will keep you front of mind should they hear of someone who is looking for a designer. Networking with printed material If you're running a design business, you should have a business card. I know, I know, we’re living in a new world where you can tap a button on your phone and someone’s contact information is instantly added to your contact list. Don’t get me wrong. I love how easy to use our phones. When I was at WordCamp Ottawa, a presenter asked us to open LinkedIn, and with the press of a few buttons, I connected with over 40 WordPress enthusiasts in attendance. But still, there’s nothing like having a conversation with someone and then handing them your business card. Or better yet, giving them several cards and asking them to share the extra with people who would benefit from working with you. Let them do the networking for you. Business cards are not the only way to network with printed materials. You could try postcards, door hangers, pens and such. Anything that can be picked up is a form of networking, relationship building. Get out there and build relationships. So there you have it, four ways to network without having to meet people face to face: email, social media, newsletters and printed materials. Get out there and spread the word. Build relationships and watch your design business grow. What's your experience with networking? Let me know by leaving a comment for this episode. Resource of the week Font Macherator According to the FontSpring website, The Macherator is the most robust font detection tool available. It offers powerful technology and features under the hood and allows you to match OpenType features. Something WhatTheFont doesn’t provide. I’ve been using WhatTheFont for years. I have the app on my phone and have used it several times while I’m out and about and spot an attractive font. However, WhatTheFont is not infallible. There are several times it couldn’t identify a font for me. That’s why it’s nice to have Matcherator as a new player in the game for font identification. If you want to give it a whirl, visit https://www.fontspring.com/matcherator Listen to the podcast on the go. Listen on Apple Podcasts Listen on Spotify Listen on Android Listen on Stitcher Listen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at feedback@resourcefuldesigner.com
BUZZR buzzrtv.com/... WhatTheFont? myfonts.com/... Transit ricostacruz.com/... Clear Divs/GtP —> Mousetrap craig.is/... NW.js nwjs.io/... Makey Makey makeymakey.com/... Villas FunForce Touch Controller vilros.com/... Whiteboard app - Doceri doceri.com/... Zettai Geek Dayo Podcast at platypuspodcasts.com/... allison@podfeet.com podfeet.com/patreon podfeet.com/slack podfeet.com/facebook podfeet.com/amazon
BUZZR buzzrtv.com/... WhatTheFont? myfonts.com/... Transit ricostacruz.com/... Clear Divs/GtP —> Mousetrap craig.is/... NW.js nwjs.io/... Makey Makey makeymakey.com/... Villas FunForce Touch Controller vilros.com/... Whiteboard app - Doceri doceri.com/... Zettai Geek Dayo Podcast at platypuspodcasts.com/... allison@podfeet.com podfeet.com/patreon podfeet.com/slack podfeet.com/facebook podfeet.com/amazon
I found these resources today, and I wanted to share - www.flamingtext.com - www.myfonts.com/WhatTheFont/ - www.dafont.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/jen-lowry-writes/message
This is a bonus feature from co-host Ben. In this episode Ben takes you through 5 apps he thinks you should try out for yourself! Helping with productivity, your next trip abroad or something for you wannabe designers out there. Don’t forget to hit subscribe to never miss an episode. Each week our presenters review the latest tech, games and movie news. Bringing you all the latest talk from around the world. Show Notes: The Three Pixels Podcast is brought to you by Ben Ridley, Martin Gregory and Allan Taylor. Follow us and get in touch on twitter: href="https://twitter.com/threepixelspod">https://twitter.com/threepixelspod or email: href="mailto:hello@thethreepixels.comÂ">hello@thethreepixels.com Apps featured: WhatTheFont https://itunes.apple.com/gb/app/whatthefont/id304304134?mt=8 Google Maps https://itunes.apple.com/us/app/google-maps-gps-navigation/id585027354?mt=8 Habitica https://itunes.apple.com/us/app/habitica-gamified-taskmanager/id994882113?mt=8 Workflow https://itunes.apple.com/us/app/workflow/id915249334?mt=8 Triposo https://itunes.apple.com/app/triposo-travel-guide-to-world/id467053028
En este primer capítulo corto del podcast os cuento la aplicación que he instalado en el móvil para identificar fuentes que funciona de maravilla, WhatTheFont, os dejo los enlaces para que la instaléis en vuestros dispositivos: iOS: https://itunes.apple.com/es/app/whatthefont/id304304134?mt=8 Android: https://play.google.com/store/apps/details?id=com.monotype.whatthefont&hl=es Métodos de contacto Enviadnos vuestras preguntas tanto al formulario de contacto https://potencia.pro/contactar como escribirlas en la página de Facebook, si […] La entrada MiniPot 001: Identificar fuentes con el móvil. What The Font se publicó primero en Potencia Pro.
En esta ocasión os cuento la aplicación que he instalado en el móvil para identificar fuentes que funciona de maravilla, WhatTheFont, os dejo los enlaces para que la instaléis en vuestros dispositivos: iOS: iTunes Android: Google Play Ayudadnos Una forma de ayudarnos es comprando en Amazon, los costes de esta web se sufragan parcialmente mediante enlaces de afiliación, que hacen que gane una pequeña comisión si adquieres algún producto a través del enlace https://enteratec.com/amazon . Métodos de contacto Como siempre, para cualquier cosa, recordad, nos podéis encontrar en Twitter con las cuentas @Enteratec_com, @Materron, @Kashopi, @Torrija y @Ihsanshade Enviadnos vuestras consultas tanto aquí como en comentarios en el blog o en el formulario de contacto del blog.
The Weekly Typographic — Episode 01 Intros & Big Announcements + IBM, What The Font, & Michael Beirut
20 Questions Your Design Clients Should Be Asking You Choosing a graphic designer can seem like a scary task for some design clients. Some are approaching you with a clear vision of what they want, hoping you can deliver on their vision. While others are contacting you because they don't have any idea of what they want. Regardless of why they're reaching out to you, the graphic designer, they need to make sure that you're not only someone with design skills, but someone they can trust with the reputation of their company. They only way they can gain that trust is by getting to know you. And to do that, they ask questions. And if you're not prepared for those questions it can mean the difference between getting the job or getting a "don't call us, we'll call you" answer at the end of your conversation. Here are some questions you can expect. 1. Will you tell me a bit about yourself? This is probably the first question they will ask. Be precise and short in your answer. Sell yourself without bragging. If you've done any work for big name companies or people now's a good time to mention them. If at any time the client looks lost, wrap up your answer. You don't want to scare them away. 2. How long have you been in business? Easy answer, mention how long you've been a graphic designer. 3. Do you have an office or are you home based? I get asked this one a lot because of my mailbox at the UPS Store. Be honest, Mention that working at home let's you keep your costs down and pass that on to your clients. Offer to go meet them at their location if you can. 4. How many people work with you? Best answer is that you have a number of people you can call upon for various tasks involving a design project but you don't have any employees, another way you keep the cost down. 5. What is your specialty? If you have one mention it. Hint, if you do websites, mention that you're a graphic designer not a computer coder. Your job is to make the site look good not the code. This has helped me land many website jobs over the years. 6. Have you worked on this kind of design project before? Again, be honest. If you haven't but have done something similar mention it. If not, tell them that you've always wanted to and you would love the opportunity. 7. How much do you charge? If you work by the hour feel free to tell them your rate. If you work by the project you can tell them you'll work out a price after discussing the job with them. 8. Can you give me a ball park figure. If you do, be broad and make sure you tell them that you can be more precise once you know the scope of the work. 9. How long will the job take. In my experience, estimate longer and see what they say. If you can get it done sooner it will make you look good. If it takes longer than you thought they won't know. 10. What do you need from me? This is where you ask for things like their files, Pantone colours, previously used photos. As well as their commitment to following your schedule for proof returns etc. 11. Who will work on my project? Assure your design clients that you will work on their project but you may need to use the help of other, more experienced people for the parts you don't excel at. Such as copywriting, photography, illustration etc. 12. What is included in my completed project? This is where you negotiate with your design client about rights to use your final design, layered PS files, etc. 13. What if I'm not happy with the design. This is a tough one. Sometimes a client just can't be pleased. Make sure you have something in your contract stating the terms should one party of the other walk away. 14. What services do you offer after the project is done? Here you discuss website maintenance, SEO services etc. for websites, and other design related projects for print designs and logos you create 15. Do you have any references? You should have a list of previous design clients you've already asked permission of, should your new design client ask for references. 16. What happens if you go out of business? It's a scary thought to design clients. Assure them that should something happen to you, all files, images, etc. pertaining to their design project will be turned over to them. Give them piece of mind. 17. Can you send me samples? Send them previous samples that you don't already have displayed on your website. Curate them to match the kind of design project you are bidding on. 18. Can I see a sample of your idea for my job before I sign the contract? NO! They can decide by viewing your portfolio and samples if you are right for their job. Don't do any work for free. 19. Why should I hire you? This one is up to you. I wish I could give you the perfect answer to tell your design client, but at this point they've probably already decided if they're going to hire you or not. Use this question to put a bow and make yourself irresistible to them. As you can see I only have 19 questions. I made a mistake when numbering and somehow skipped the number 13. This is what happens when you don't have your work proofread carefully. Four Week Marketing Boost - FREE GUIDE Download my FREE guide, the Four Week Marketing Boost to help improve your business' image and create the best first impression possible to attract more clients. Subscribe to the podcast Subscribe on iTunesSubscribe on Stitcher Subscribe on Android Contact me Send me feedback Follow me on Twitter and Facebook Design Resource This week's resources are whatthefont.com (part of myfonts.com)& Identifont.com. I use both these resources any time I need to figure out what a particular font is. Whatthefont.com allows you to upload and image of the font in question and uses it to guess what font it is. Identifont.com lets you Search by name, similarity, picture or designer/publisher or my favourite, by appearance where it asks you a bunch of questions about the font to narrow down the possibilities. Check them out. I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at feedback@resourcefuldesigner.com