Auto Brand Podcast

We've revamped and fine-tuned our most popular content. Join us as we dive deep into a special three-part series on launching products in the automotive aftermarket. In this episode, we'll cover the final two stages in our four-part product launch framework. We also have a couple of freebies!

We've revamped and fine-tuned our most popular content. Join us as we dive deep into a special three-part series on launching products in the automotive aftermarket. In this episode, we'll cover the first two stages in our four part product launch framework.

We've revamped and fine-tuned our most popular content. Join us as we dive deep into a special three-part series on launching products in the automotive aftermarket. In this episode, we'll cover the three types of product launches and the conflict you'll likely face in your organization.

Most brands waste extraordinary amounts of money on marketing. In this episode, we'll share two simple things you can do to flip the switch and start seeing more sales almost immediately. Tune in to learn why clarity trumps cleverness and we'll even review a few top aftermarket brand websites to see if their marketing is hurting or helping their brand.

As budgeting season approaches, are you wondering how to get more money allocated for marketing? Join us as we discuss three ways to get more marketing money. Whether you're making the ask to your boss, your board of directors, or the finance team, these tips will help you get the most money possible and shift the way your organization thinks about marketing.

Is influencer marketing really a viable strategy for aftermarket brands? How do I select the best influencer for my brand? Tune in to hear Cris Payne, aka the Truck Guru, share his thoughts on utilizing influencers within the automotive aftermarket.

Tune in to a conversation with Alex Martinez, CMO/CCO of Enthusiast Enterprises (Fitment Industries, Custom Offsets, SD Wheel, etc.). In this episode, we'll discuss YouTube, omni-channel marketing, and building an aftermarket brand in 2021.

Is TikTok right for my brand? Is your target audience even using TikTok? We tackle questions like this and learn some surprising insights with our returning guest, Jake Hopkins! Jake is the Marketing Director at FASS Diesel Fuel Systems and Top Tier Suspensions and has amassed over a 100,000 followers on TikTok for FASS in just under a year. Listen in to learn how to grow your TikTok following and your brand's organic reach.

Is your brand's marketing strategy heavily relying on social media? While social media has its merits, you may be missing out on growing your brand with tactics that aren't as shiny, but are extremely effective. In this episode, we'll take a look at 4 ways to grow your brand further, faster without using social media.

Tune in to a conversation with Colby McLaughlin, President of Trim Illusions. In this episode, we'll discuss professional development, networking, and challenges brand builders are facing in the automotive aftermarket today.

Are you underfunding your brand growth with a lack of investment in marketing? How much exactly should automotive aftermarket brands be spending on marketing as it relates to the size of their business? Today on the podcast, we're going to share the average marketing budget size and what one aftermarket brand did to win by far.

The Automotive Aftermarket is having a great year when it comes to sales and growth. However, with seasons of growth comes challenges you may not have faced before. With 2021 being a unique year for the Automotive Aftermarket, we spoke with Jeff Stacey of Aeromotive to get his thoughts on current challenges and get to know more about him and the Aeromotive brand.

We're back and excited to announce that we have new content coming soon! Tune in for new interviews, new content, and a new host. Master the marketplace like a pro, navigate the intricacies of the automotive aftermarket with ease, grow your brand, increase your sales, and have the time of your life while doing it. Subscribe now and join us for down-to-earth wisdom delivered within an hour or less per episode.

One of the lynchpin activities for brand builders in the automotive aftermarket is launching new products. In this BONUS episode, we’ll walk through the 4-step process of successfully launching new products in the aftermarket. Download the FREE product launch template at https://autobrandpodcast.com/launch

What benefit does networking have on your career or on your brand? What’s it like to be a marketing manager for enthusiast brands, particularly in the off-road segment? Today on the podcast, Lee Riser from Truck Hero talks about her experiences on SEMA Councils, building enthusiast brands, and more on our finale episode for season one.

Have you struggled to effectively and efficiently manage your ACES and PIES product data? Do you find yourself still using spreadsheets or downstream systems like SEMA Data Coop or DCi to create and manage this information? The problem, for years, has been the lack of a great off-the-shelf solution that met all the needs of manufacturers and resellers alike.Today on the podcast, we’re going to be discussing the challenges facing the aftermarket when creating and managing ACES and PIES data. We’ll also learn about how a new software called PartsHub is bridging the gap and making managing the product catalog easier for everyone.

What is the most important voice you should be listening to in your business, if you truly want to grow? Is it the sales team or engineering? Is it your distributor partners or jobbers? Is it the marketing guru, the CMO or Vice President of Marketing?Today on the podcast, we’re going to talk to Jason Ehrlich, President of Yonder, a brand and product launch agency that specializes in the automotive aftermarket. We’ll discuss the importance of consumer-level market research and the impact it should have on your brand.

We’ve heard for years that young people are killing the automotive aftermarket. But is it true? Today on the podcast, we’re going to dive into the 2019 SEMA Market Report where Ryan will divulge the top ten learnings and what we can all do to move forward and continue to grow.

How do you come up with innovative ideas and bring them to market as products? How do you make sure you’re developing products that your customers actually want? Today on the podcast, we’re going to talk with Michael Hall about how he comes up with innovative ideas at Hall Labs, a modern day Edison Lab, with products in the automotive aftermarket.

Search engines are the number one way consumers will look for your brand, according to the latest SEMA Market Research report. What can we do as automotive aftermarket brands to maximize this opportunity and make sure that our websites are positioned to get the most traffic possible.Today on the podcast, we’re going to discuss the top 3 things you should be doing to maximize search engine traffic.

The unsung hero in many organizations is the Product Data Manager. This is the person or team responsible for managing and distributing the product catalog in its various formats, including the ACES and PIES data exchange standards.Today on the podcast, we’re going to talk with Kevin Martin, Product Data Manager at COMP Performance Group, to learn how he helped transform the product catalog and the data process for the 9 brands and over 20,000 items he manages. Tune in to see how you can potentially turn a 40-hour-a-week process into one that can be managed in just a few hours, freeing you or your team to be able to focus on other important priorities.

What are the components that make an automotive aftermarket brand website successful? Is it the design? Is it the functionality? Is it the beauty? Is it the content? Today on the podcast, we’re going to discuss what makes a website successful in the automotive aftermarket. Ryan will also reveal the top ten things he’s learned over the last 18 years that brand builders can use for building a profitable website.Show notes and links at http://autobr.us/notes6Feedback or ideas? E-mail us at feedback@autobrandpodcast.comSubscribe & Review in iTunes Are you subscribed to the podcast? If not, I do it today. Don’t miss an episode. Click here to subscribe in iTunes!Now if you’re feeling extra generous, we would be grateful for a review on iTunes. Reviews help other people find the podcast and they’re also great feedback for us to read. Just click here to review, select “Ratings and Reviews” and “Write a Review.” Let us know your favorite part of the podcast. Thank you!

Imagine a car show where everyone has the same make/model car or truck as you and you find endless inspiration for your next build. There also happens to be a speed shop right in the midst of the car show where you can buy all the accessories and products you’ve seen used at the show. Now, imagine this all takes place online and you have Wheelwell.com. Today on the podcast, we’re going to talk with Jonny Mill, Senior Director at Wheelwell, about this flourishing online community and how automotive aftermarket brands can capitalize on the opportunities the platform provides.Show notes and links at http://autobr.us/notes5Feedback or ideas? E-mail us at feedback@autobrandpodcast.comSubscribe & Review in iTunes Are you subscribed to the podcast? If not, I do it today. Don’t miss an episode. Click here to subscribe in iTunes!Now if you’re feeling extra generous, we would be grateful for a review on iTunes. Reviews help other people find the podcast and they’re also great feedback for us to read. Just click here to review, select “Ratings and Reviews” and “Write a Review.” Let us know your favorite part of the podcast. Thank you!

Personally, we all get probably hundreds of promotional e-mails everyday, most going unread. Is this medium too crowded and noisy for it to be of any value to brand builders? Is there anything unique about the automotive aftermarket that lends itself to be better or worse for e-mail marketing? Today on the podcast, we’re going to talk about whether e-mail marketing is dead and give three practical things you should be doing.Show notes and links at http://autobr.us/notes4Feedback or ideas? E-mail us at feedback@autobrandpodcast.comSubscribe & Review in iTunes Are you subscribed to the podcast? If not, I do it today. Don’t miss an episode. Click here to subscribe in iTunes!Now if you’re feeling extra generous, we would be grateful for a review on iTunes. Reviews help other people find the podcast and they’re also great feedback for us to read. Just click here to review, select “Ratings and Reviews” and “Write a Review.” Let us know your favorite part of the podcast. Thank you!

Social media is incredibly important for automotive aftermarket brands. So how do you create an audience or a following? Which networks should you utilize for your brand? How do you reach your audience when Facebook and Instagram continue to throttle organic content for brands? We’re going to talk to social media expert Jake Hopkins of Diode Dynamics about practical ways you can build your brand organically on social media.Show notes and links at http://autobr.us/notes3Feedback or ideas? E-mail us at feedback@autobrandpodcast.comSubscribe & Review in iTunes Are you subscribed to the podcast? If not, I do it today. Don’t miss an episode. Click here to subscribe in iTunes!Now if you’re feeling extra generous, we would be grateful for a review on iTunes. Reviews help other people find the podcast and they’re also great feedback for us to read. Just click here to review, select “Ratings and Reviews” and “Write a Review.” Let us know your favorite part of the podcast. Thank you!

What’s the most important thing you should do as a brand builder? How do you know what you should spend your time, money and resources on? Today on the podcast, we’re going to talk about becoming a strategic brand and the three things you NEED to create to become a strategic brand. Tune in to find out what those are and how to do it.Show notes and links at http://autobr.us/notes2Feedback or ideas? E-mail us at feedback@autobrandpodcast.comSubscribe & Review in iTunes Are you subscribed to the podcast? If not, I do it today. Don’t miss an episode. Click here to subscribe in iTunes!Now if you’re feeling extra generous, we would be grateful for a review on iTunes. Reviews help other people find the podcast and they’re also great feedback for us to read. Just click here to review, select “Ratings and Reviews” and “Write a Review.” Let us know your favorite part of the podcast. Thank you!

Are you trying to get your product picked up by distributors? Are you already selling through distribution and want to know how to maximize your sales? Then this episode is for you. Today on the podcast, we're going to talk with Tim Odom, President at The AAM Group, about how we can better partner with distributors, become more appealing, and help grow into being the brand of choice.Show notes and links at http://autobr.us/notes1Feedback or ideas? E-mail us at feedback@autobrandpodcast.comSubscribe & Review in iTunes Are you subscribed to the podcast? If not, I do it today. Don’t miss an episode. Click here to subscribe in iTunes!Now if you’re feeling extra generous, we would be grateful for a review on iTunes. Reviews help other people find the podcast and they’re also great feedback for us to read. Just click here to review, select “Ratings and Reviews” and “Write a Review.” Let us know your favorite part of the podcast. Thank you!

Introducing the Auto Brand Podcast! This podcast is all about helping brand builders go further, faster in the automotive aftermarket. If you’re building a brand and you feel frustrated or unsure about how to thrive in this industry, the Auto Brand Podcast will help. Join Ryan Feyer, a down-in-the-trenches marketing manager, and many other special guests, as he brings you practical and accessible truth on how to build a successful brand in the automotive aftermarket. Master the marketplace like a pro, navigate the intricacies of the automotive aftermarket with ease, grow your brand, increase your sales, and have the time of your life while doing it. Subscribe now and join us for down-to-earth wisdom, all delivered weekly, within an hour or less per episode.