Podcasts about fails

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    Best podcasts about fails

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    Latest podcast episodes about fails

    Simon Marks Reporting
    January 25, 2026 - AS IT BROKE: Trump fails to defend Border Patrol agents over slaying of Alex Pretti

    Simon Marks Reporting

    Play Episode Listen Later Jan 26, 2026 10:56


    Simon's live, breaking news update for Nick Abbot's Sunday night programme on the UK's LBC.#Trump #Pretti #Minneapolis #ICE #BorderPatrol #Trump #simonmarks #LBC #uspolitics #Noem #Democrats

    Liz Gets Loaded
    Day 25 - Words of the year - fails and wins

    Liz Gets Loaded

    Play Episode Listen Later Jan 25, 2026 19:23


    "Savor" was kind of a flop

    Coaching Culture
    438: Why Nutrition Culture Fails (And How to Fix It) | Daniel Davey pt 1

    Coaching Culture

    Play Episode Listen Later Jan 25, 2026 32:08


    Join us for an in-depth conversation with performance nutritionist Daniel Davey, who has worked with elite teams including Dublin senior football and Leinster Rugby. In this episode, Daniel shares the realities of creating lasting cultural change around nutrition and lifestyle habits in high-performance environments.What You'll Learn:Daniel reveals why presentations and workshops alone don't create change, and why the real impact comes from ongoing conversations and relationships with athletes. He discusses the critical role of leadership buy-in, the importance of meeting athletes where they are, and why milk in the fridge and bananas on the counter might matter more than elaborate meal plans.We explore the often-overlooked reality that even elite athletes—including national record holders—struggle with basic nutrition habits. Daniel shares powerful stories about what it means to truly care about athletes' development, from showing up at games to understanding someone's lemon zest and honey dressing.Key Topics:Why coach commitment is the single most powerful driver of nutrition cultureThe limitations of one-off workshops vs. continuous supportHow to have meaningful conversations that create lasting behavior changeUnderstanding energy management: physical, mental, and emotionalThe pyramid of nutrition priorities (and why everyone wants to start at the top)Red, orange, and green days: a simple framework for planning your weekWhy the real work isn't about meal plans—it's about understanding the personPerfect for: Coaches, performance staff, athletes, and anyone interested in creating sustainable change in high-performance environments.Whether you're working with professional athletes or building culture in any competitive setting, Daniel's insights will change how you think about nutrition, behavior change, and what it really means to support performance.Daniel Davey's Website: daveynutrition.com (for recipes, articles, and consultation info).Books by Daniel Davey: Eat Up, Raise Your Game and Eat Up: The Next Level.Daniel Davey on Linkedin: https://www.linkedin.com/in/daniel-davey-8326a839/ Join the TOC Coach Community For FREE! https://www.skool.com/toccoach/aboutSubscribe to the Team Culture Toolbox Newsletter so you don't miss the notes to this and every episode! https://tocculture.com/culture-toolboxLearn More and Apply for the next TOC Coaching Retreat: https://www.tocculture.com/retreat Learn More about Besty Butterick and her work with coaches! https://betsybutterick.com/

    Real Life with Jack Hibbs
    When Faith Fails- B

    Real Life with Jack Hibbs

    Play Episode Listen Later Jan 23, 2026


    Today, Pastor Jack teaches that even when David's faith is weak, God still provides. David gets the consecrated bread, and the sword of Goliath which tells us that God doesn't leave us empty handed when we're struggling.

    The Tech Blog Writer Podcast
    3563: Vijay Rajendran on Why Startup Advice Fails When Reality Kicks In

    The Tech Blog Writer Podcast

    Play Episode Listen Later Jan 23, 2026 26:33


    What really happens after the startup advice runs out and founders are left facing decisions no pitch deck ever prepared them for? In this episode of Tech Talks Daily, I sit down with Vijay Rajendran, a founder, venture capitalist, UC Berkeley instructor, and author of The Funding Framework, to discuss the realities of company building that rarely appear on social feeds or investor blogs. Vijay has spent years working alongside founders at the sharpest end of growth, from early fundraising conversations through to the personal and leadership shifts that scaling demands. That experience shapes a conversation that feels refreshingly honest, thoughtful, and grounded in lived reality. We explore why building something people actually want sounds simple in theory yet proves brutally difficult in practice. Vijay explains how timing, learning velocity, and the willingness to adapt often matter more than stubborn vision, and why many founders misunderstand what momentum really looks like. From there, the discussion moves into investor relationships, not as transactional events, but as long-term partnerships that require founders to shift their mindset from defense to evaluation. The emotional and psychological dynamics of fundraising come into focus, especially the moments when founders underestimate how much power they actually have in shaping those relationships. A big part of this conversation centers on leadership identity. Vijay breaks down the messy transition from being the "chief everything officer" to becoming a true chief executive, and why the most overlooked stage in that journey is learning how to enable others. We talk about the point where founders become the bottleneck, often without realizing it, and why this tends to surface as teams grow and decisions start happening outside the founder's direct line of sight. The plateau many companies hit around scale becomes less mysterious when viewed through this lens. We also challenge some of the most popular startup advice circulating online today, particularly around fundraising volume, pitching styles, and the idea that persistence alone guarantees outcomes. Vijay shares why treating fundraising like enterprise sales, focusing on alignment over volume, and listening more than pitching often leads to better results. The conversation closes with practical reflections on personal growth, co-founder dynamics, and how leaders can regain clarity during periods of pressure without stepping away from responsibility. If you are building a company, leading a team, or questioning whether you are evolving as fast as your business demands, this episode will likely hit closer to home than you expect. And once you've listened, I'd love to hear what resonated most with you and the leadership questions you're still sitting with after the conversation. Useful Links Connect with Vijay Rajendran The Funding Framework Startup Pitch Deck Thanks to our sponsors, Alcor, for supporting the show.

    Men Sabotage Success: Why Your Mindset Fails You

    "Come On Man" Podcast

    Play Episode Listen Later Jan 23, 2026 63:09


    You've achieved fitness, made more money, and then you blew it. This episode breaks down the common trap men fall into after leveling up: self sabotage. We explore how your ingrained paradigm and mental frame can unconsciously pull you back even when your external life improves.You'll learn why success can feel unsafe to a mind trained on scarcity, how the comfort ceiling works, and how old identity patterns create chaos right after progress. This is about reprogramming your subconscious so you can actually hold onto success instead of destroying it the moment things start working.VIDEOS TO WATCH NEXT:Watch this playlist to figure out how to fix your failing marriage:https://www.youtube.com/playlist?list=PLEXcvFDdRqPuu_G8-sTLS7eXT7myvidMFWatch this playlist to help you get over your ex for good:https://www.youtube.com/playlist?list=PLEXcvFDdRqPsZ9JCTSAIkin-oMnavqNJZWatch this playlist to develop an unshakable frame and take control of your life:https://youtube.com/playlist?list=PLEXcvFDdRqPvgN8idHfGfOp3gA8Y0tMxT&si=NccZ6koKYz3hSuUz--------------------------------------------BOOKS THAT WILL CHANGE YOUR LIFE➡️ Want to learn the life lessons I wish I knew when I was 18? Click here to get started:https://mybook.to/EIWIKWIW18➡️ Want to master your mindset and build an unshakable masculine presence? Click here now:https://mybook.to/psychology-paradigm➡️ Get your wife to bang you again:https://mybook.to/GHTFYA➡️ Move on from your ex FOR GOOD:https://mybook.to/FTB➡️ Keep your woman FOREVER:https://mybook.to/KeepYourB-tch➡️ This Little Book Will Change Your Life:https://mybook.to/littlebook--------------------------------------------FOLLOW MEFollow on TikTok - https://www.tiktok.com/@comeonmanpodFollow on Instagram - https://www.instagram.com/comeonmanpodcast/Follow on X - https://x.com/bestmenspodFollow on Facebook - https://www.facebook.com/comeonmanpodcast--------------------------------------------COMMUNITIES➡️ Join The W.O.L.F. Pack:https://wolf.comeonmanpod.com/➡️ Become a Spotify Channel Subscriber:https://podcasters.spotify.com/pod/show/comeonman/subscribe--------------------------------------------

    Real Life with Jack Hibbs
    When Faith Fails- A

    Real Life with Jack Hibbs

    Play Episode Listen Later Jan 22, 2026


    Today, Pastor Jack teaches that when we have a breakdown in faith, it doesn't mean that God has withdrawn from us. God is still at work, as He is in David's life, even in our weakest moments.

    Banking Transformed with Jim Marous
    Why Data-Driven Marketing Fails in Banking

    Banking Transformed with Jim Marous

    Play Episode Listen Later Jan 22, 2026 38:59


    Most financial institutions say they are data-driven. Far fewer can prove it in customer acquisition and relationship growth success. At a time when marketing costs are rising, response rates are under pressure, and every institution has access to the same channels, data is often the difference between growth and wasted spend. Today's conversation is about how data actually drives results, not dashboards, not buzzwords, but measurable connections with the right consumers at the right time. We are going to talk about how modeling, channel orchestration, and analytics are reshaping direct marketing for banks and credit unions, and why doing this well is becoming a competitive necessity. I am joined by Preston Carroll, Director of Data and Analytics, and Eddie Tu, Principal Statistical Analyst at Franklin Madison Direct. Together, they work at the intersection of data science, marketing strategy, and financial services growth. Today, we will unpack what actually works, where institutions get it wrong, and how leaders can move from data awareness to data advantage. This episode of Banking Transformed is sponsored by Franklin Madison Franklin Madison Direct is a premier direct marketing agency within the Franklin Madison Group. Specializing in performance-driven strategies, FM Direct empowers financial and insurance brands to connect with their ideal audiences and achieve outstanding growth. The agency supports clients in expanding their customer base profitably through diverse acquisition channels, including direct mail, paid search, paid social, and display advertising. https://franklinmadisondirect.com/

    Finding Gravitas Podcast
    Why Automation Fails in Manufacturing and the Leadership Shift Required to Fix It

    Finding Gravitas Podcast

    Play Episode Listen Later Jan 22, 2026 34:26 Transcription Available


    Re-industrializing America sounds bold. Necessary. Inevitable.But on factory floors across the country, automation keeps stalling before it ever delivers real value.Robots sit unused. Projects drag on for years. Leaders know automation is essential, yet decisions stall, risks get avoided, and the same problems repeat. This episode goes straight to the heart of why.Jan Griffiths is joined by Søren Peters, CEO of HowToRobot, a global marketplace helping manufacturers source and implement robotics more effectively. Søren has spent decades leading digital transformation and operational change, giving him a front-row seat to why automation struggles inside real plants, not PowerPoint decks.This conversation moves past hype. It tackles the real blockers: fear-based leadership, siloed decision-making, short-term contracts, poor education, and a complete lack of ownership once robots hit the shop floor. Automation doesn't fail because the technology isn't ready. It fails because organizations aren't.Søren challenges leaders to rethink how they assess risk, train their workforce, and take responsibility for change. Buying a robot isn't a technology decision. It's a leadership decision. And without courage, clarity, and accountability, even the smartest automation strategy will collapse.If the automotive industry is serious about rebuilding manufacturing capacity, closing labor gaps, and preparing for an AI-enabled future, leaders must stop waiting for certainty and start owning the change.Themes DiscussedWhy automation failures are leadership failures, not technology failuresThe risk-avoidance mindset is slowing manufacturing transformationHow siloed decision-making kills automation on the shop floorWhy education matters beyond engineers and integratorsThe hidden impact of short-term supplier contracts on ROIWhat successful automation leaders do differentlyWhy ownership and courage matter more than toolWatch the full video on YouTube - click hereThis episode is sponsored by Lockton, click here to learn moreFeatured GuestSøren Peters is the CEO of HowToRobot, a global industrial robot marketplace that helps manufacturers find, evaluate, and implement automation solutions more effectively. He has spent over two decades leading companies through digital transformation, outsourcing, and large-scale operational change across Europe and the United States. Søren brings a pragmatic, leadership-first perspective to automation, grounded in what actually works inside manufacturing plants.About Your Host – Jan GriffithsJan Griffiths is a champion for culture change and the host of the Automotive Leaders Podcast. A former automotive executive with a rebellious spirit, Jan is known for challenging outdated norms and inspiring leaders to ditch command and control. She is the author of AutoCulture 2.0 and the...

    Making A Difference Podcast
    Why Benchmarking Fails

    Making A Difference Podcast

    Play Episode Listen Later Jan 22, 2026 13:21


    This is the AI generated discussion of my post, Why Benchmarking Fails.  Enjoy! Here is the link to the original post:  https://partnersinexcellenceblog.com/why-benchmarking-fails/ 

    LensWork - Photography and the Creative Process

    HT2509 - Where DOF Fails A while back I did a research project looking at almost 10,000 raw captures in my Lightroom catalog. I wanted to determine what caused a failed image to fail, technologically. I did not consider aesthetics but rather the mechanics of photography. My hope was that I could eliminate or at least reduce those technical failures. Two primary failures dominated all others. The number one failure was camera movement, easily resolved with faster shutter speeds or tripods. The second most common reason for failure was related to depth of field, and in a surprising way. Show your appreciation for our free weekly Podcast and our free daily Here's a Thought… with a donation Thanks!

    Cleanse Heal Ignite
    Why You're Suddenly Sensitive to EVERYTHING… and Why Gut Healing Fails Without This!

    Cleanse Heal Ignite

    Play Episode Listen Later Jan 21, 2026 68:50


    Join our ROOT CAUSE RESET MASTERCLASS -->DianeKazer.com/PATIENT 500CHI for $500 off to First 10 Enrollees or by Feb 1 Enrollment Closes Feb 5 Join our VIP Tribe for Just $1 for first 7 days --> DianeKazer.com/VIP  Last week, we talked about why cleansing is NOT an option in this toxic soup we call Earth (that has been imposed on us!) and which has led to zero immunity. This week, we go deeper—because cleansing without rebuilding is where healing breaks down. In the newest episode of the CHI Podcast, I'm answering a critical question: Why does your immune system live or die in your gut? More than 70% of your immune system is housed in the gut. When the gut is inflamed, infected, toxic or imbalanced, immunity doesn't just weaken—it collapses. This is why so many people are stuck detoxing, supplementing and "doing all the right things" with little to no results. Which surfaces as something that almost everyone dealing with gut issues eventually says out loud:

    The Prime Pediatric Podcast
    Your Habits Are NOT Mental (Why Willpower Fails) | Ep. 356

    The Prime Pediatric Podcast

    Play Episode Listen Later Jan 20, 2026 21:02


    Do you believe it takes 21 days to break a habit? Neurologically, that is a myth. In Episode 356 of The Prime Podcast, Dr. Skip Wyss and Dr. Julie Wyss explain why you cannot simply "think" your way out of chronic stress, anxiety, or poor posture. While most people try to use mental willpower to change their lives, true habits are neurological, not just mental. If your nervous system is stuck in a survival pattern (fight or flight), no amount of positive thinking will override that biological programming. We dive deep into how these patterns start—often as early as birth or in the womb—and discuss the impact of retained primitive reflexes like the Moro Reflex. Dr. Skip explains why "survival mode" prevents brain growth and how physical intervention (chiropractic care) is often the missing link to resetting the body's communication system. In This Episode, You Will Learn: The 21-Day Myth: Why neurological reprogramming takes years, not weeks. Mental vs. Neurological: Why willpower fails when your body is physically stuck in survival mode. Visual Diagnostics: How to spot nerve interference in your kids (asymmetry, acne spots, posture). The Moro Reflex: Why an infant startle reflex can cause anxiety in adults if not integrated. The Marathon Trap: Why extreme endurance exercise might be keeping you in a stress state. Pregnancy & Pediatrics: Why early checks are essential for developmental milestones. Timestamps: 00:00 - Intro: Mental Habits vs. Neurological Habits 01:15 - Why "21 Days to Break a Habit" is a Myth 04:40 - The "Mirror Test": Spotting Asymmetry & Nerve Interference 07:50 - Why Willpower Fails: Tony Robbins vs. Your Nervous System 09:00 - The Danger of Living in "Survival Mode" 12:30 - Retained Primitive Reflexes (Moro Reflex) 18:00 - Is Exercise Hurting You? (The Marathon Paradox) 20:50 - How to Find a Nervous System Focused Doctor Struggling with chronic stress or developmental delays? Connect with us at Prime Family Centers in Green Bay, WI, to get your nervous system checked. #NervousSystem #Chiropractic #DrSkipWyss #PrimePodcast #Neurology #HolisticHealth #Habits #StressManagement #PediatricChiropractor Keywords / Tags: , , , , , , , , , , , , , , , , , , 

    The Dr. Terri Show
    83. When Healing Your Gut Isn't the Answer

    The Dr. Terri Show

    Play Episode Listen Later Jan 20, 2026 39:41


    "It's not really true that if you just fix your gut, you're fixing everything." If you have eczema, psoriasis, rosacea, or hives and nothing seems to work... if you've tried every elimination diet and "heal your gut" protocol only to see your skin get WORSE... if you've bounced from functional doctor to functional doctor without answers... this episode changes everything.Dr. Terri sits down with Jennifer Fugo, a clinical nutritionist who specializes exclusively in chronic skin conditions (and host of the Healthy Skin Show podcast with nearly 400 episodes), for one of the most eye-opening and controversial conversations about skin health you'll ever hear. This isn't your typical "just heal your gut" advice - it's the truth about why that approach FAILS for most people with skin issues and what actually works. WHAT YOU'LL DISCOVER: → Why "heal your gut" advice is incomplete and does a MASSIVE disservice to skin patients → The shocking truth: elimination diets can cause IgE anaphylactic food allergies in adults → Why you're bouncing from practitioner to practitioner and getting worse, not better → The Phase 2 liver detox pathway that 99% of practitioners overlook→ How milk thistle and dandelion root could be making your skin WORSE (ragweed allergens) → The cross-reactive allergen problem that practitioners don't check for → Why food is just a Band-Aid (not the root cause) for most skin conditions This isn't about ONE thing fixing everything. It's about finding YOUR root cause combo. ---TIMESTAMPS: 0:00 - Intro 1:30 - Jennifer's eczema story (and why it sparked her mission) 4:20 - Why skin issues are different than "hidden" conditions 6:15 - The "heal your gut" myth that's failing patients 7:45 - Why people bounce between practitioners getting worse 10:30 - It's not ONE thing - it's multiple root causes 12:15 - The Phase 2 liver detox pathway everyone overlooks 14:40 - Why milk thistle might be making you worse 17:20 - The glycine secret for liver support 20:15 - Cross-reactive allergens practitioners don't check 25:30 - Rosacea and stomach acid connection 30:55 - Demodex mites and rosacea (what to ask your doctor) 33:10 - How to advocate for yourself in limited appointment times 37:00 - The elimination diet danger (developing anaphylactic allergies) 41:30 - Food is a Band-Aid, not the cure ---RESOURCES MENTIONED:• The Healthy Skin Show Podcast https://www.skinterrupt.com/listen/ • Jennifer Fugo's Practice https://www.skinterrupt.com/book-a-session/ • Evexias Health Solutions (Episode Sponsor) Website: https://www.evexias.com Find a provider near you ---SUBSCRIBE for more episodes challenging conventional health wisdom and exploring what ACTUALLY works.If this episode gave you answers you've been searching for, LIKE and SHARE it with someone struggling with chronic skin conditions.COMMENT below: Have you been told to "just heal your gut" for your skin? What happened? ---ABOUT THE DR. TERRI SHOW:Dr. Terri brings you honest conversations about health, wellness, personal transformation, and the topics that matter most in today's world. From integrative medicine to nutrition to policy reform, we explore it all with expert guests who are making a real difference.New episodes weekly. Subscribe and turn on notifications so you never miss an episode. ---The Dr. Terri Show is presented by Evexias Health Solutions. For more, visit: https://www.evexias.com Connect more with Dr. Terri:

    Socially Ausome Podcast
    198: Temporal Building for ADHD: Why Time Blocking Fails and What Works Instead

    Socially Ausome Podcast

    Play Episode Listen Later Jan 20, 2026 11:07


    Full Show Notes Here: sociallyausome.com/post/temporal-building-adhd-time-managementHow many times have you said “this will only take 20 minutes” and then three hours disappear?Or the opposite. You block off your whole day for something and finish it in 45 minutes.If you have ADHD, this is not a discipline problem. This is a brain wiring problem.In this episode, Alyece Smith breaks down temporal building, a neuroscience-backed way ADHD brains experience and structure time. You will learn why time blocking keeps failing you, what time blindness really is, and how to build a productivity system that works with your brain instead of fighting it.Neurotypical brains feel time passing. ADHD brains do not. ADHD brains live in two modes: now and not now. That is why deadlines create panic focus, boring tasks feel ten times longer than creative work, and starting early feels impossible.This episode shows you how to replace broken productivity advice with ADHD-friendly time anchors that create real momentum, real structure, and real follow-through.Early Access Details:Autographed copies (paperback or hardcover)$500+ in bonuses, including live masterclass (Feb 18th), exclusive Chapter 10, Flow-First Tracker, and moreEarly e-book access on February 14thOnly 300 copies at this priceEnds January 28th or when sold out

    Autonomous IT
    Secure IT – PKI, Certificates, and What Breaks When Trust Fails, E22

    Autonomous IT

    Play Episode Listen Later Jan 20, 2026 17:58


    Public Key Infrastructure (PKI) underpins nearly every secure interaction in modern IT, but it's also one of the most misunderstood and overlooked foundations of security.In this episode of Secure IT, host Jason Kikta is joined by Mark Cooper, CEO and founder of PKI Solutions, to unpack why PKI is so critical to identity, authentication, and trust, and what happens when it fails.They explore how certificates enable passwordless authentication, secure TLS connections, IoT devices, endpoints, and enterprise systems, while also examining why misconfigured or poorly monitored PKI environments often become an attacker's fastest path to privilege escalation. From certificate expirations and operational outages to real-world breach scenarios and pen test failures, this conversation maps the full PKI risk spectrum.Jason and Mark also challenge a common assumption in cybersecurity: that recovery equals resilience. Instead, they argue that true resilience means staying secure and operational, even during misconfiguration, failure, or attack.Whether you're new to PKI or responsible for running it, this episode will change how you think about identity infrastructure, resilience, and trust.Topics covered:- What PKI is and why most organizations already depend on it- Certificates, passwordless authentication, and digital identity- How PKI misconfigurations enable high-impact attacks- Why recovery is the weakest form of resilience- The hidden operational and security risks of foundational systems

    Dr. Laura Call of the Day
    Why Discipline Fails

    Dr. Laura Call of the Day

    Play Episode Listen Later Jan 19, 2026 8:46


    Listen to my Morning Monologue: I'm sharing my take on pressing issues, enlightening research on human behavior, answering questions I get by email, and my favorite, most instructive interactions with callers. Everything you'll hear is designed to help you become a better spouse, parent, family member, co-worker, friend, and human being. It's the free therapy you need! Call 1-800-DR-LAURA / 1-800-375-2872 or make an appointment at DrLaura.comFollow me on social media:Facebook.com/DrLauraInstagram.com/DrLauraProgramYouTube.com/DrLauraJoin My Family!!Receive my Weekly Newsletter + 20% off my Marriage 101 course & 25% off Merch! Sign up now, it's FREE!Each week you'll get new articles, featured emails from listeners, special event invitations, early access to my Dr. Laura Designs Store benefiting Children of Fallen Patriots, and MORE! Sign up at DrLaura.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    The John Batchelor Show
    S8 Ep337: THE OUTBREAK OF CIVIL WAR Colleague Jonathan Healey. By late 1641, Parliament forces reforms, executing Strafford and imprisoning Laud. The King attempts to arrest five parliamentary members in the House of Commons but fails, leading to massive

    The John Batchelor Show

    Play Episode Listen Later Jan 19, 2026 6:22


    THE OUTBREAK OF CIVIL WAR Colleague Jonathan Healey. By late 1641, Parliament forces reforms, executing Strafford and imprisoning Laud. The King attempts to arrest five parliamentary members in the House of Commons but fails, leading to massive street protests that force him to flee London. Charles travels the country gathering support while Parliamentarians argue that the safety of the people supersedes the King's authority. Both sides utilize print media to rally troops, with Royalists claiming divine right and Parliamentarians asserting popular sovereignty. This period marks the irrevocable transition from political dispute to open military conflict. NUMBER 4LONDON FOR THE TUDORS

    AMERICA OUT LOUD PODCAST NETWORK
    When leadership fails: Wildfires, Hollywood, and political power

    AMERICA OUT LOUD PODCAST NETWORK

    Play Episode Listen Later Jan 19, 2026 Transcription Available


    Byrne Unscripted with Martha Byrne – Wildfires expose leadership failures as communities burn and systems stall. A celebrity platform demands accountability while Hollywood declines and local government falters. From empty reservoirs to broken permit offices, real reform begins with showing up, rebuilding trust, and holding power to account where everyday life is shaped...

    Highly Sensitive, Happily Married
    Why Traditional Marriage Advice Often Fails Highly Sensitive People

    Highly Sensitive, Happily Married

    Play Episode Listen Later Jan 19, 2026 31:06


    206 If you've ever read a marriage book, heard some relationship advice that seemed logical, or sat in a therapy session and thought, "Why is this so much harder for me than it seems to be for everyone else?"—there is a biological reason for that.Today we dive into what that is, and why a lot of traditional marriage advice just doesn't work for us as highly sensitive people. The truth is, most marriage advice does not take into account the HSP reality – our highly sensitive nervous systems and brains. So of course it's going to flop for us if we are not first respecting and honoring our physiological differences and needs.To expect traditional marriage advice to work for us is like expecting an orchid to bloom in a desert. It's not going to happen. So tune in to hear the top 5 popular pieces of advice that fail us sensitives, and what actually works instead – all illustrated with HSP-resonant nature analogies (sometimes some good old garden metaphors can really clear things up!)By the end of this episode, you're going to understand why, to thrive in your relationship, you don't need to try harder at traditional marriage advice's top down approach – like communicating with specific phrases– and that nourishing your sensitive system at the root level is what will make the biggest difference–and make the rest come quite naturally. What does that mean? Tune in to find out.  SHOW NOTES:Learn all about and join Hannah in Foundations of Emotional Well-Being For HSPs; The Root Of a Safer Marriage and Heart here. Doors close Feb 4th, 2026. After that, price goes up forever. Take the Dysregulation quiz in the episode 190, or here in written format.

    Wise Disciple with Nate Sala
    Why This Argument FAILS: Interracial Marriage Debate

    Wise Disciple with Nate Sala

    Play Episode Listen Later Jan 19, 2026 18:48


    Joel Webbon (and his team) recently debated Ruslan KD and GodLogic on interracial marriage. Webbon claims that the Bible teaches that interracial marriage is against God's design. I'm going to break down Joel Webbon's opening statement so that you can see beneath the rhetoric and determine whether he's on to something or he's way out in the weeds!Check out my second channel for deep Bible study: https://www.youtube.com/@EveryWord_WDGrab 2 months free with Logos right now: www.logos.com/WiseDiscipleTry Biblingo at a discount using Code: WISEDISCIPLE10 https://biblingo.org/pricing/?ref=wisediscipleCheck out my Debate Masterclass: https://wisedisciple.org/masterclassSupport me on Patreon: https://www.patreon.com/WiseDiscipleGet my 5 Day Bible Reading Plan here: https://www.patreon.com/collection/565289?view=expandedGet your Wise Disciple merch here: https://bit.ly/wisediscipleWant a BETTER way to communicate your Christian faith? Check out my website: www.wisedisciple.org OR Book me as a speaker at your next event: https://wisedisciple.org/reserve 

    Afternoon Drive with John Maytham
    Stabbed on Lion's Head: A Hike Turns Violent as Safety Fails

    Afternoon Drive with John Maytham

    Play Episode Listen Later Jan 19, 2026 10:33 Transcription Available


    John Maytham speaks to Paul Anley, a CapeTalk listener and victim of the attack, who says the violence was followed by what he describes as a disjointed and ineffective response from authorities. Paul recounts the moments after the attack, the lack of follow-up despite knowing where stolen property was located, and the absence of visible escalation — even after reports of a similar attack in the same area Presenter John Maytham is an actor and author-turned-talk radio veteran and seasoned journalist. His show serves a round-up of local and international news coupled with the latest in business, sport, traffic and weather. The host’s eclectic interests mean the program often surprises the audience with intriguing book reviews and inspiring interviews profiling artists. A daily highlight is Rapid Fire, just after 5:30pm. CapeTalk fans call in, to stump the presenter with their general knowledge questions. Another firm favourite is the humorous Thursday crossing with award-winning journalist Rebecca Davis, called “Plan B”. Thank you for listening to a podcast from Afternoon Drive with John Maytham Listen live on Primedia+ weekdays from 15:00 and 18:00 (SA Time) to Afternoon Drive with John Maytham broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/BSFy4Cn or find all the catch-up podcasts here https://buff.ly/n8nWt4x Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media: CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

    The John Batchelor Show
    S8 Ep334: AUSTRALIA RETAINS ASHES VICTORY AS ENGLAND'S BAZBALL STRATEGY FAILS Colleague Jeremy Zakis. Zakis discusses Australia's humble celebration after winning the 2026 Ashes series 4-1, noting that England's aggressive "Bazball" strategy

    The John Batchelor Show

    Play Episode Listen Later Jan 18, 2026 9:36


    AUSTRALIA RETAINS ASHES VICTORY AS ENGLAND'S BAZBALL STRATEGY FAILS Colleague Jeremy Zakis. Zakis discusses Australia's humble celebration after winning the 2026 Ashes series 4-1, noting that England'saggressive "Bazball" strategy was deemed fundamentally flawed by cricket chiefs. While Australia's bowling remains a focus for improvement, captain Pat Cummins has recovered from injury to continue leading the team.1937

    From the Stash
    Our Biggest Grow Fails (And the Lessons You NEED to Hear) - FTS Podcast Ep.266

    From the Stash

    Play Episode Listen Later Jan 18, 2026 37:01


    In this episode, we break down our biggest grow fails, what went wrong, and the hard lessons we learned the long way. If you're growing our plant, these are the mistakes you need to hear about so you can avoid them and level up your next run.Support the show

    Incensed! A Pokémon GO Podcast
    The One With Fusion Fails & Overrated Pokémon

    Incensed! A Pokémon GO Podcast

    Play Episode Listen Later Jan 18, 2026 73:00


    Send us a textThis week,We open with a PGO catch-up, revisiting the Pinch Perfect event and sharing our experiences from Kyurem Fusion Raid Day – what went well, what frustrated us, and whether the fusion raids lived up to expectations. From shiny luck to raid strategy, we cover how these events felt on the ground.In News Part One, we head global with Pokémon GO's real-world activations, including Jakarta Car Free Days and the Australian Open 2026 tie-in event. We discuss what these events offer, why these regional events are great for local communities.It's then game time as Milo hosts “What The Ducklett?”, pitting Mark vs Ian in a craptic Pokémon guessing battle. Expect confusion, laughter and questionable guesses.Ian introduces a WhatsApp message from a listener on the topic of overrated Pokémon, sparking debate and a few spicy takes. That leads neatly into a Road to Level 80 catch-up, with Mark guiding an honest update on where each host is at, how the grind feels, and what strategies we're using right now.We lighten the mood with an AI Arnie interlude, before wrapping up the news with a breakdown of Shadow Raikou Raid Day. The episode closes, as always, with Shinies of the Week, celebrating the best recent catches from the Incensed! community!We'd like to say a massive thank you to all of our Patrons for your support, with credited Patrons from featured tiers below:#GOLDJB, Kerry & Zachary, Barside2, Mandy Croft, Mr Mossom, DeanDHL, Masterlaxus42, DamonMac08 & MissSummerOf69.#SILVERKLXVI, Dell Hazard, Spindiana, Lori Beck, Steve In Norway, CeeCeeismad, Macfloof, Saul Haberfield, Lizzie George, Sander Van Den Dreiesche, Neonnet, Ellen Rushton, James Alexander, Northern Soph, Tom Cattle, Charley Todd, Robert Wilson, Malcolm Grinter, Jordi Castel, Thehotweasel, shinyikeamom, TonyOfPride, Joohno, Malcolm Burgess, mrj4ck4l, littlestsparkle, Zontok, Allex & Nick Mead.  #BRONZEWe'd like to thank everyone on this tier for you support.Support the showFind us on Niantic Campfire: CLICK MESend us a voice message on WhatsApp: +44 7592695696Email us: contact@incensedpodcast.comIf you'd like to buy merch, you can find us by clicking HERE for U.K. store, HERE for U.S. Oceana store or copy this link: https://incensedpodcast.myspreadshop.net/ for U.K. store or this link: https://incensed-podcast.myspreadshop.com/ for U.S. Oceana store!Hosted By: PoGoMiloUK, Ian Waterfall & Masterful 27. Produced & Edited By: Ian Waterfall & PoGoMiloUK. Administrators: HermesNinja & IAMP1RU5.Pokémon is Copyright Gamefreak, Nintendo and The Pokémon Company 2001-2016All names owned and trademarked by Nintendo, Niantic, The Pokémon Company, and Gamefreak are property of their respective owners.

    Divorce Master Radio
    Why Sharing a Home After Divorce Fails | Los Angeles Divorce

    Divorce Master Radio

    Play Episode Listen Later Jan 18, 2026 0:17


    The Three Questions with Andy Richter
    Kerri Kenney-Silver: New Years Fails (The Andy Richter Call-In Show)

    The Three Questions with Andy Richter

    Play Episode Listen Later Jan 16, 2026 60:19


    Comedian, actress, and musician Kerri Kenney-Silver (Reno 911! The Four Seasons! The State!) joins The Andy Richter Call-In Show this week to hear your NEW YEAR FAIL STORIES!  Want to be a part of the Andy Richter Call-In Show? Tell us your favorite dinner party story or ask Andy a question! Fill out our Google Form at BIT.LY/CALLANDYRICHTER or dial 855-266-2604. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    The Hartmann Report
    Daily Take: What Happens When the Economy Fails Depends on Who You Are

    The Hartmann Report

    Play Episode Listen Later Jan 16, 2026 10:44


    For working families, recessions mean job loss and debt; for billionaires, they mean discounted assets and record wealth gains…See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Tino Cochino Radio Podcast
    Matt Fails Again! (1/16/25 - FULL SHOW)

    Tino Cochino Radio Podcast

    Play Episode Listen Later Jan 16, 2026 30:16


    Matt's son learned a dirty word (guess who taught it to him), Tino breaks down a viral woman's "list", Serina tells the story of a couple finding something crazy in a "secret attic", and Nicasio talks dream jobs that actually exist! Learn more about your ad choices. Visit megaphone.fm/adchoices

    Rideshare Rodeo Podcast
    #535 | Uber Hood, Doordash Stealing Tips AGAIN, WAYMO FAILS

    Rideshare Rodeo Podcast

    Play Episode Listen Later Jan 16, 2026 75:56


    Gig App Rodeo Podcast (episode 535) January 16th, 2026 Topics discussed: Uber Hood Doordash Stealing Tips Again HUGE FAILS again with WAYMO Rideshare Rodeo Brand & Podcast: https://linktr.ee/RideshareRodeo 

    Im Namen der Hose - Der Sexpodcast von PULS
    Zwanziger = Krise?! Unsere Learnings über Körper, Liebe & Zukunftsangst

    Im Namen der Hose - Der Sexpodcast von PULS

    Play Episode Listen Later Jan 16, 2026 29:06


    Was wir gerne früher gewusst hätten: über Körperdruck, Sex-Mythen, Datingstress und Zukunftsangst. Auri und Sebastian teilen ihre Learnings aus ihrer Teeniezeit und den Zwanzigern - mit Fails, Aha-Momenten und Dingen, die heute Vieles leichter machen.

    Impact Theory with Tom Bilyeu
    Why Modern Marriage Fails and What Couples Can Do About It

    Impact Theory with Tom Bilyeu

    Play Episode Listen Later Jan 15, 2026 69:30


    Welcome back to Impact Theory with Tom Bilyeu. In this thought-provoking episode, Tom sits down with renowned divorce attorney and author, James sexton, for a candid conversation that cuts through the romantic clichés to examine what really makes modern relationships thrive—or crumble. From the opening moments, James sexton challenges some of the most deeply held assumptions about love and marriage, describing marriage as a "technology that fails catastrophically 56% of the time," and emphasizing the practical, even economic, nature of romantic relationships in today's world. Together, James sexton and Tom Bilyeu dive into why the idea of marriage as a simple, timeless institution is not just outdated, but potentially dangerous if entered into blindly. They explore how evolving gender roles, economic shifts, and the explosion of social media have completely changed the game for couples, leading to confusion, higher expectations, and often, disappointment. James sexton brings his unique perspective as someone who has seen countless relationships unravel, and he's not afraid to ask the tough questions—like why we don't treat the most important partnership of our lives with the same strategic care we bring to business or personal growth. Most importantly, this episode is packed with actionable insights. James sexton and Tom Bilyeu discuss the importance of defining roles, setting expectations, and building regular check-ins—treating marriage as not just an emotional bond, but a dynamic, evolving exchange of value. They reveal the often-overlooked rituals, mindsets, and communication techniques that can help couples avoid the common pitfalls and stay connected through life's challenges. Whether you're single, dating, or decades into marriage, this conversation will challenge you to rethink what commitment means, and inspire you to take a more intentional, proactive approach to building lasting love. You won't want to miss the hard-earned wisdom in this episode of Impact Theory. Quince: Free shipping and 365-day returns at https://quince.com/impactpodHomeServe: Help protect your home systems – and your wallet – with HomeServe against covered repairs. Plans start at just $4.99 a month at https://homeserve.comCape: 33% off your first 6 months with code IMPACT at https://cape.co/impactShopify: Sign up for your one-dollar-per-month trial period at https://shopify.com/impactSumm: code TOMVIP20 for 20% off your first year at https://summ.com?via=tombilyeu&coupon=TOMVIP20AirDoctor: Up to $300 off with code IMPACT at https://airdoctorpro.com Pique: 20% off at https://piquelife.com/impactKetone IQ: Visit https://ketone.com/IMPACT for 30% OFF your subscription orderNetSuite: Right now, get our free business guide, Demystifying AI, at https://NetSuite.com/TheoryBevel Health: Visit https://bevel.health/impact and use code IMPACT to get your first month free. What's up, everybody? It's Tom Bilyeu here: If you want my help... STARTING a business: join me here at ZERO TO FOUNDER:  https://tombilyeu.com/zero-to-founder?utm_campaign=Podcast%20Offer&utm_source=podca[%E2%80%A6]d%20end%20of%20show&utm_content=podcast%20ad%20end%20of%20show SCALING a business: see if you qualify here.:  https://tombilyeu.com/call Get my battle-tested strategies and insights delivered weekly to your inbox: sign up here.: https://tombilyeu.com/ ********************************************************************** If you're serious about leveling up your life, I urge you to check out my new podcast, Tom Bilyeu's Mindset Playbook —a goldmine of my most impactful episodes on mindset, business, and health. Trust me, your future self will thank you. ********************************************************************** FOLLOW TOM: Instagram: https://www.instagram.com/tombilyeu/ Tik Tok: https://www.tiktok.com/@tombilyeu?lang=en Twitter: https://twitter.com/tombilyeu YouTube: https://www.youtube.com/@TomBilyeu Learn more about your ad choices. Visit megaphone.fm/adchoices

    The John Batchelor Show
    S8 Ep318: China's "Hollow Power" in Iran and Venezuela. Guests: GORDON CHANG and CHARLES BURTON. China's influence appears limited as it fails to substantively support struggling allies like Venezuela's Maduro or the Iranian regime. While Chi

    The John Batchelor Show

    Play Episode Listen Later Jan 15, 2026 6:04


    China's "Hollow Power" in Iran and Venezuela. Guests: GORDON CHANG and CHARLES BURTON. China'sinfluence appears limited as it fails to substantively support struggling allies like Venezuela's Maduro or the Iranianregime. While China remains a major purchaser of discounted Iranian oil, it has proven unable to dictate events against US pressure. Experts describe China as a "hollow power."1965 SHANGHAI

    Deep State Radio
    DSR Daily January 15: Venezuela War Powers Resolution Fails

    Deep State Radio

    Play Episode Listen Later Jan 15, 2026 16:11


    On the DSR Daily for Thursday, we discuss the failure of a war powers resolution in the Senate, Trump threatening to invoke the Insurrection Act to deploy military forces in Minnesota, reports of AI errors in ICE recruitment, and more.  Learn more about your ad choices. Visit megaphone.fm/adchoices

    Walk-Ins Welcome w/ Bridget Phetasy
    E373. Socialism Always Fails - Francis Foster

    Walk-Ins Welcome w/ Bridget Phetasy

    Play Episode Listen Later Jan 15, 2026 79:23


    Triggernometry co-host and comedian, Francis Foster, returns to the podcast to unpack Nicolás Maduro's dramatic downfall. Foster's familiarity with the country stems from his Venezuelan mother, and he references on-the-ground stories from friends and family in the wake of Maduro's arrest. He and Bridget discuss chilling stories of a friend robbed at gunpoint by police officers, teen protesters gunned down, and a regime so corrupt it turned the world's richest oil nation into a country so economically crippled it barely ranks higher than Gaza. They cover the truth about Maduro's wife, why no one knows where we go from here, the dangers of a power vacuum, why it's lazy to compare what will happen in Venezuela to Iraq or Afghanistan, Iran's Hezbollah training camps, Trump's unapologetic power play, why self-loathing is not helpful on a personal or a national level, why socialism always fails, and why extreme ideas lead to extreme places. ---------------------------------------------------------------------- Sponsor Links:- Quest offers 100+ lab tests to empower you to have more control over your health journey. Choose from a variety of test types that best suit your needs, use code WALKINS25 to get 25% off - https://www.questhealth.com - If you love Walk-Ins Welcome become a supporter at https://phetasy.com --------------------------------------------------------------------- Walk-Ins Welcome with Bridget Phetasy - Podcast Bridget Phetasy admires grit and authenticity. On Walk-Ins Welcome, she talks about the beautiful failures and frightening successes of her own life and the lives of her guests. She doesn't conduct interviews—she has conversations. Conversations with real people about the real struggle and will remind you that we can laugh in pain and cry in joy but there's no greater mistake than hiding from it all. By embracing it all, and celebrating it with the stories she'll bring listeners, she believes that our lowest moments can be the building blocks for our eventual fulfillment. ---------------------------------------------------------------------- PHETASY IS a movement disguised as a company. We just want to make you laugh while the world burns. https://www.phetasy.com/ Buy PHETASY MERCH here: https://www.bridgetphetasy.com/ For more content, including the unedited version of Dumpster Fire, BTS content, writing, photos, livestreams and a kick-ass community, subscribe at https://phetasy.com/ Twitter - https://twitter.com/BridgetPhetasy Instagram - https://www.instagram.com/bridgetphetasy/ Podcast - Walk-Ins Welcome with Bridget Phetasy https://itunes.apple.com/us/podcast/walk-ins-welcome/id1437447846 https://open.spotify.com/show/7jbRU0qOjbxZJf9d49AHEh https://play.google.com/music/listen?u=0#/ps/I3gqggwe23u6mnsdgqynu447wvaSupport the show

    Pushing The Limits
    When Medicine Fails: How Functional Medicine Defies "Incurable" Diagnoses with Dr Aaron Hartman

    Pushing The Limits

    Play Episode Listen Later Jan 15, 2026 47:14


    What happens when the medical system tells you "there's nothing more we can do" - and you refuse to accept it? In this powerful and deeply personal conversation, I sit down with Dr. Aaron Hartman, family physician turned functional medicine specialist, whose entire medical philosophy changed after his adopted daughter Anna was diagnosed with cerebral palsy and given a hopeless prognosis. Despite being a doctor himself, Aaron watched specialist after specialist offer only medications, surgery, and limitations. But when he and his wife pursued a functional medicine approach - focusing on nutrition, nutrient deficiencies, fatty acids, hormones, and root-cause testing, Anna began to thrive against all odds. In this episode, we explore: The blind spots in the current medical model Why it takes 30 years for research to reach standard care How siloed, symptom-based medicine fails complex patients The power of never giving up, even after devastating diagnoses Why functional medicine focuses on connecting the dots, not chasing symptoms Testing that actually matters: nutrients, fatty acids, organic acids, hormones & more Overtraining, POTS, dysautonomia, hypermobility, and athlete burnout Why recovery, minerals, amino acids, and food-as-medicine are non-negotiable The role of omega-3 and omega-6 balance in inflammation and resilience Dr. Hartman is now the go-to doctor for complex and "uncurable" cases in Central Virginia, helping patients who have fallen through the cracks of conventional care reclaim their health and vitality. We also discuss his new book  UnCurable: From Hopeless Diagnosis to Defying All Odds A moving account of his daughter's story and the transformation of his medical practice. If you've ever been told "this is just how it is",  this conversation will change how you see your body, your health, and what's truly possible. Dr. Hartman's Bio: Dr. Aaron Hartman's functional medicine journey began when traditional healthcare failed Anna, his adopted daughter with cerebral palsy. Despite being a physician, he felt helpless as specialists offered no solutions, only surgery and medications.   Witnessing his daughter's impossible transformation shattered everything Dr. Hartman believed about medicine. This transformed his entire practice of medicine and now he's become the doctor to turn to when all others have given up. He now helps patients reclaim their lives when conventional medicine says "there's nothing more we can do." His new book, "UnCurable: From Hopeless Diagnosis to Defying All Odds," chronicles this transformation. A clinical researcher involved in 70+ studies and VCU Assistant Clinical Professor, he founded Richmond Integrative and Functional Medicine in 2016.

    Daily Shot of Inspiration
    Why Hustle Advice Fails During Life Transitions

    Daily Shot of Inspiration

    Play Episode Listen Later Jan 15, 2026 9:05


    Register for the Philadelphia Yoga Conference HERE Schedule Your 15 Min Call HERE Motivation doesn't work during life transitions.Here's why slowing down creates more momentum than pushing harder.If you're in between chapters and nothing seems to be moving, this episode is for you.In this conversation, Joe Longo breaks down why “just take action” advice backfires during periods of change, how pressure clouds clarity, and why slowing down is often the most powerful step you can take.Life transitions dissolve identity. They loosen certainty. Your nervous system is recalibrating to a new version of you. When you apply hustle and pressure too early, you fragment yourself instead of moving forward.This episode is an invitation to trust the pause, reconnect with what feels steady, and allow clarity to arrive before action.You're not unmotivated.You're recalibrating.

    Ukraine Daily Brief
    January 15: Venezuela War Powers Resolution Fails

    Ukraine Daily Brief

    Play Episode Listen Later Jan 15, 2026 16:11


    On the DSR Daily for Thursday, we discuss the failure of a war powers resolution in the Senate, Trump threatening to invoke the Insurrection Act to deploy military forces in Minnesota, reports of AI errors in ICE recruitment, and more.  Learn more about your ad choices. Visit megaphone.fm/adchoices

    Exit the Matrix
    U.S./Israel Coup in Iran Fails, Kyiv Blackouts and the Future of Greenland

    Exit the Matrix

    Play Episode Listen Later Jan 15, 2026 43:06


    innercityleft.com Support us at patreon.com/innercityleft Follow us on IG @InnerCityLeft Purchase Amoja's book of poetry here

    Deep State Radio
    DSR Daily January 15: Venezuela War Powers Resolution Fails

    Deep State Radio

    Play Episode Listen Later Jan 15, 2026 16:11


    On the DSR Daily for Thursday, we discuss the failure of a war powers resolution in the Senate, Trump threatening to invoke the Insurrection Act to deploy military forces in Minnesota, reports of AI errors in ICE recruitment, and more.  Learn more about your ad choices. Visit megaphone.fm/adchoices

    B2B Marketers on a Mission
    Ep. 203: Why B2B Lead Qualification Fails and How to Fix It

    B2B Marketers on a Mission

    Play Episode Listen Later Jan 15, 2026 40:40 Transcription Available


    Why B2B Lead Qualification Fails and How to Fix It  Traffic is cheap, but qualified B2B sales conversions are not. Too many CMOs in the B2B space are watching brilliant creative go to waste at the top of the marketing funnel because what's passing through as a “qualified lead” often isn't really qualified. How can B2B marketers identify where the real lead qualification bottleneck is? Why is rethinking how MQLs are defined, scored, and routed one the most strategic fixes a CMO can make to improve pipeline performance? That's why we're talking to Gabe Lullo (CEO, Alleyoop), who shared some insights around why B2B lead qualification fails and how to fix it at the top of the funnel. During our discussion, Gabe challenged the common misconception that poor lead quality is the issue when sales aren't closing. Instead, he emphasized the importance of a clearly-defined Ideal Customer Profile (ICP), a strong product-market fit, and a well-mapped B2B sales journey. Gabe also stressed the need for A/B testing, identifying and resolving funnel bottlenecks, and using data-driven decision-making to improve lead conversion rates. He underscored the value of nurturing leads and cautioned B2B marketers against dismissing traditional marketing channels without rigorous testing. https://youtu.be/KXVmywNsfP0 Topics discussed in episode: [02:36] Why top-of-funnel lead qualification breaks down in B2B. [16:37] How to define and operationalize your Ideal Customer Profile (ICP). [12:17] When MQLs hurt more than they help, and how to fix them. [26:14] How A/B testing and data-driven decisions improve lead conversion. [27:53] Why lead nurturing is critical to long sales cycles. [34:05] When to test (not abandon) traditional B2B marketing channels. Companies and links mentioned: Gabe Lullo on LinkedIn  Alleyoop  ZoomInfo  Salesloft  Adobe  Transcript SPEAKERS Gabe Lullo, Christian Klepp Gabe Lullo  00:00 So we’re doing top of funnel activities, and then we’re sending leads over. The sales team takes them, and then what we find, a lot, we hear this all the time, is leads aren’t closing. And what’s interesting is that it was never a lead problem. It was more of a, you know, seller problem. I don’t mean to put blame on it, but companies come to us saying, hey, my sellers are saying we don’t have enough leads, we don’t have better leads, we don’t have good leads, and they’re the ones complaining about the lead. So they come to us to fix the lead problem. We fix the lead problem, but it doesn’t fix the revenue problem. It’s still not closing. So what is it? Christian Klepp  00:30 Traffic is cheap, but conversion is not too many CMOs (Chief Marketing Officer) are watching brilliant, creative go to waste at the top of the funnel, because what’s passing through as qualified just isn’t so how can you identify where the real bottleneck is, and why is rethinking how MQLs (Marketing Qualified Leads) are defined and scored the single most strategic fix? A CMO can make welcome to this episode of the B2B Marketers on the Mission podcast, and I’m your host, Christian Klepp. Today, I’ll be talking to Gabe Lullo, who will be answering these questions. He’s the CEO of Alleyoop, a sales development agency working with industry giants such as ZoomInfo, Salesloft and Adobe. Tune in to find out more about what this B2B Marketers Mission is, and off we go. Mr. Gabe Lullo, welcome to the show, sir. Gabe Lullo  01:17 Christian. Thank you so much. First off, I’m a huge fan of yours, so is my team, and we just appreciate all that you do for the industry. And I’m so excited to be here. Thanks for the invite. Christian Klepp  01:28 Wow, wow. Thank you. Thank you so much. Right off the gate with the praise, thank you, sir. Gabe Lullo  01:33 Well, you deserve it, man, you’re the best. What do you do. I love it. I love your show, and I love being a part of that. Christian Klepp  01:38 I appreciate that. I appreciate that. You know, we really had an awesome, like, pre-interview conversation. I’m gonna say, like, you know, talking about coming up to Toronto and Buffalo and what have you. And I’m really looking forward to this conversation, Gabe, because, man, you know, what? As much as some Marketers probably don’t want to hear this. It’s an, I think this is an absolutely necessary conversation to have. Right this topic that we’re going to talk about, and I will not keep the audience in suspense for too long. I’m just going to jump into the first question, if you don’t mind. Gabe Lullo  02:09 Yeah, no problem. Let’s get right into it. Christian Klepp  02:11 All right, so Gabe, you’re on a mission to provide the ultimate assist to your clients by setting them up for success. So for this conversation, let’s zero in on the following topic of how B2B Marketers can fix qualification at the top. So here comes the first question in our previous conversation. You talked about many marketing funnels being a leaky bucket. Can you please explain what you meant by that? Gabe Lullo  02:36 Yeah, I think companies right now are going to market in a very hodgepodge type of way, you know, ICP (Ideal Customer Profile), you know, we throw that terminal around a lot, and, you know, people think they know what it is, or feel like they have it drilled down, or feel like it’s completely locked, locked in. And then clients invite us in, and we realize it’s not the case, and it’s not just what the ideal client profile is, which, of course, is quintessential to going to market, and it’s really the first step to qualification, isn’t it, right? But on the other side of it, it is, you know, is there a product market fit? Is there a pricing that needs to be aligned? What’s the competitive landscape look like? So when we’re having live conversations, our sellers are making, you know, 11 million cold calls a year. That’s front of the line conversations, right? And we can hear, understand, and truly, you know, debrief with what each call is sounding like, so we can then narrow in what those qualifications should be. You know, a lot of you know, let’s say VPs of sales come into the sales development side of the house or the marketing side of the house, and they apply sales training methodologies to top of funnel qualifications, and it really gets broken as well. So there’s a lot to unpack, but I’ll give you an example. You know, band for instance, but you know budget authority needed timing. Like, is that really the right qualification at the top of the funnel, or does that really, you know, evolve the seller and the demo and the discovery call at that moment in time. So really understanding who’s in charge of that top of funnel and what their experience is also as a part of it, in my opinion. Christian Klepp  04:13 Absolutely, absolutely and you’re absolutely right. There’s so much to unpack here, but I have to ask just from your experience, and I know you have a lot, it seems like it’s just, there’s so many moving parts in this ecosystem, and a lot of like, well, what causes the leaky funnel? I’m gonna say is a lot of the things that you just mentioned, right? It’s a lack of understanding of who the actual ICP is. It’s probably also, especially the bigger the the organization gets sorry to everyone out there, but the lack of ownership and accountability, the lack of an actual strategy, like, where’s this all gonna go? Right? Gabe Lullo  04:54 Oh, it’s interesting. Yeah, I find this to be our except we so we’re doing top of the funnel activities, and we’re sending leads over, the sales team takes them, and then what we find, a lot, we hear this all the time, is leads aren’t closing. And what’s interesting is that it was never a lead problem. It was more of a seller problem. Now I don’t mean to put blame on it, but companies come to us saying, hey, my sellers are saying we don’t have enough leads, we don’t have better leads, we don’t have good leads, and they’re the ones complaining about the lead so they come to us to fix the lead problem. We fix the lead problem, but it doesn’t fix the revenue problem. It’s still not closing. So what is it? It’s the entire channel, right? It’s the entire sales journey, and we have to make sure that all of those things are working like an engine, right? All the cylinders are working at the same time in the same motion, to truly know what the problem may be. So that that’s really exposed a lot when we step in and start doing top of funnel activities, Christian Klepp  05:55 Absolutely, absolutely. And that segues into the next question, which I feel you’ve already answered to a certain extent. But where do you feel the true bottleneck lies, and that may be dependent on the company, right? Because each company maybe has a different set of challenges. And most importantly, okay, where does the bottleneck lie? And how do how can B2B Marketing teams help address the bottleneck and not be part of the bottleneck? Gabe Lullo  06:21 Yeah, absolutely. I mean, there’s an eight step approach to sales. That’s what we call your sales journey, right? You have, obviously, you know, list building, and then we have, of course, outreach, we have qualification, we have discovery call, we have demo, we have, you know, closing or negotiating. We have client success. I mean, that’s the basic funnel, if you will. So is our, I should say, all of those things operating at the best of its ability. And what is broken, and it’s, it’s the old, you know, Henry Ford approach the assembly line. You know, there’s an assembly line and building a car, and there’s an assembly line in sales. And you have to know those steps, firstly, two, you have to know if those steps are working correctly, and figure out where that bottleneck is, and then, you know, take those blockers away so that those cars are flowing in and the production line doesn’t stop and we’re, you know, executing on the results that we need to serve our clients. Christian Klepp  07:16 100% agree. But now I’m gonna throw in another like wild card question, and I know you can handle it, right? When companies like yours come in to help organizations, right, there are times, even from my own experience, where the internal teams look at you and go, What are those guys doing here? Right? Like, is my job on the line. So they feel, they feel threatened, right by by somebody coming in and providing an external perspective. So I guess the question is, how do you deal with that kind of push back to help fix this leaky marketing funnel? Gabe Lullo  07:57 Yeah, it’s very important, right? Because a lot of companies come, you know, come in like us, and say, You know what, we’re going to come in here and try to solve the problem, or rip and replace or threaten the job. And it’s interesting, our point of contact, usually is the person who may be, you know, being fired because of our success. Well, we don’t want to approach it that way. So we set clear expectations that, hey, listen, we’re not here to rip and replace we are here to work as a parallel to what you’re existing doing, so we can A/B test and share best practices and be collective in those results. A lot of companies who have existing teams in place usually put us in scenarios where we’re bringing something new to market, or we’re reaching out to a market that is you know, you know, a new product line or a new segment, and we’re bringing that in. We do, however, see about a 20 to 30% increase in existing production when an outside partner comes in, because, again, we are sharing best practices. We’re all working together, but there is some pressure on the line when they see it. You know, another great player on the team playing ball. However, we did put a mechanism in place that really helps alleviate the fear, if you will, of that rip and replace scenario. Very unique thing to us, only a handful of companies I know about, of hundreds and if not thousands, that do what we do, do this. And here’s what it is, a lot of companies want to hire everything within and bring everything in house, in the sales development side within, because they graduate those people into account executives or closers or higher level performers or managers, so that graduation of career placement is there if you do it in house. So what we say is, you know what? You can have that great feeling of growing and building your team in house with us too. So all of our reps (representatives) who come work here, and all of our clients who enroll with us know that they can hire our reps and and bring them into their payroll and into their in house team with our help. So that’s a really good way of curving the fear, because they know, hey, this person who’s executing this outbound activity could be our next closer, and we can hire them to not take again, to not take away from what their current teams are doing, but to add to and grow that existing team they have. Christian Klepp  10:14 Absolutely, absolutely, and you know where I’m going with this, right? Because, like, you know, far too often, especially the higher ups that are not involved in the day to day, that are looking at this from the, I call it the Mount Olympus perspective, right, looking down at the land of the living, right? Like, why are you bringing in an external partner? Isn’t that your job to fix it? Right? But there are benefits to your point of, like, bringing in somebody that’s external, that’s not privy to, perhaps, some of the bias, some of the, certainly, the, certainly the organizational like dynamics and politics, which may, may be more detrimental than useful, right? Gabe Lullo  10:50 Yeah. I mean, we do punchy contracts, right? We have a six month minimum engagement. But so when we do that, you know, we’re saying, Hey, listen, we’re, we’re going to work with you for six months. We’re going to give it everything we got. And if it’s something you want to bring in-house from our team, great. If it’s you want to continue, great, or if you’ve learned a lot and you’re able to duplicate our efforts, also great too. So again, we’re not going in there saying, Oh, this is our world. Now. Get out of the way. Good luck, you know, and giving pink slips to people, it’s about really, again, how can we help? How can we assist? How can we hit this number? It’s not getting hit. There has to be reasons why. And let’s figure those numbers out, and let’s figure out the reasons why. And then, and then we move on, you know. So there’s short contracts, and then there’s very, very long contracts, you know, ZoomInfo has been a client off and on for the last decade. We’re doing a program right now where they just launched a lot of cool things, and we’re helping them so companies like that, size and stature, still come to outside help when necessary, when the timing is right and the fit is right. Christian Klepp  11:55 Amazing. Amazing. All right. Next question. So why do you believe rethinking how MQLs are defined and scored as the most strategic fix that a CMO can make, and what are some of these other key pitfalls that Marketers should avoid, and what should they be doing instead? I mean, let’s, let’s keep the conversation constructive here, right? Gabe Lullo  12:17 So defining and scoring MQLs is by far one of the first things, if not the most important thing, to start with, right? Because that is, again, the start of that assembly line. You know, garbage in, garbage out. And so if we’re not actually understanding why those MQLs are, the MQLs that we are saying they are, and what those triggering events are causing them to be considered. MQLs could truly dictate whether or not we’re receiving garbage into the funnel versus excellence and extraordinary leads and MQLs into the funnel. So again, it’s going back to that ICP, like we discussed earlier. It’s determining, okay, are these worthy and does it make sense to continue this, lead this MQL down the funnel, and will it produce results? Should it even be in the system at all? So knowing that up front, like I said earlier, it’s like the raw material. You know, if you have really bad raw material that you’re using to build your cars, you know, no matter how great it comes out at the other end, it’s not going to be a quality vehicle. So it’s that, it’s the raw material that we need to make sure that’s first and foremost, because it’s the start of the entire process. Christian Klepp  13:29 Yeah, yeah, no, that’s for sure. Because, you know, how many times have you heard that, right? Like the marketing team says, well, we’ve, we’ve got, we’ve generated the MQLs, we’ve passed them on to the sales team now, so we’re good, yeah, but that’s not where it stops, right? Like, so especially if the MQLs are, like, not qualified, right? Gabe Lullo  13:48 No, I couldn’t agree with you more. And again, having sales and marketing work synergistically in that determination is paramount. You know, so many companies, and it’s the old adage, and I think it’s almost a cliche now, because it’s been said so many times that you know, sales is throwing spears over the fence to marketing, and marketing is throwing another spear back to them, and they’re fighting back and forth over this wall. The deal is, you got to break down the wall and start having conversations. And again, sellers have to give feedback on why we’re seeing this to not be the right fit, and Marketers have to be curious and asking what those things may be happening on those conversations, so they can go find the MQLs that that is worthy. Christian Klepp  14:30 Absolutely, absolutely. And on that topic, what are some of these other pitfalls that marketers should be looking out for, and what should they be doing instead? Gabe Lullo  14:39 Yeah, I think what right now is that you have to really understand your channels. You know, a lot of Marketers right now are doubling down on things that may not be producing the results that they have been expecting. Maybe a year from now, two years from now, every company is different, every ICP is different, and every industry is different. I’ll give you an example. You know, if you’re reaching out to sellers and you know, red. Heads of revenue, you have to have a totally different approach than if you’re reaching out to VPs of technology and cyber security. Now that may sound basic, but if you were coming from a company and you’re in your head of marketing, and you’re coming from a company where your ICP and your persona is all tech based companies, or all tech based personas, and you go into a new industry or a new company, and you come with that lens. It’s not the right approach. You know, sellers like to pick up the phone. They think they’re customers. They use the phone all day long. They pick up the phone all the time. Maybe that’s the right channel, right? CTOs (Chief Technology Officers), CIOs (Chief Information Officers), CSOs (Chief Security Officers), they are not usually picking up the phone. Maybe they’re their channels significantly different, and so you have to realize, understand what your persona is, so you can do marketing activities towards that total addressable market that resonate and hit home and get their attention. And it could be just as much as where they live in regards to where, where do they associate with, what, what channel are they living on? Are they people that pick up the phone? Are they ones that live on LinkedIn? Are they ones that go to Instagram? Are they ones that go to conferences? Where is your audience? And know that first and then go talk to them? Christian Klepp  16:10 That’s definitely a great insight. You know it. I know it. The problem is that there’s so many teams out there that skip this part, right? Like that, like that. That detailed breakdown you just gave us about the different let’s call them like, the different personas, the different behaviors, the different channels, like, Why do you think a lot of teams out there skip this part? Is it because of the the time crunch, the pressure to deliver immediately is all of the above? Gabe Lullo  16:37 Yeah, I think, you know, there’s a lot of boardrooms out there. They come out with this unique product, and then with all they do is they do is they look at the TAM, what’s the total addressable market? But that’s like saying, I want to go catch a tuna fish. But you know, let’s just look at the entire ocean. Like, okay, we have to be more specific. Where do the tuna fish actually swim? Where part of Do they like warm water? Do they like the coast? Are they more towards New Zealand, or are they up towards the Massachusetts? So you have to know where your school of fish are. If you want to go fishing, you can’t just look at the entire ocean as the market. And I think narrowing it down to understand patterns and where people are so you can go talk to them is the right approach, versus this spray and pray mentality that I feel marketing has been living in for many, many years, and now it’s becoming more self evident because of AI, right? Because AI can tell us a lot of these things. AI can do a lot of analysis and research, and it’s giving us insights that we’ve never been able to really see before because of the speed and quickness of it. And so I think we are getting to a point, and I’m hopeful that we are more specific with our total addressable markets in new companies specifically that may not have the experience or the capacity like they used to. And I think it’s exciting. Christian Klepp  16:37 Oh Gabe, you just open the door to another question there. Man. Gabe Lullo  16:37 Like, start with an A. Christian Klepp  16:37 Yeah, it starts with an A. But, like, you know, since you brought it up, I’ve got to ask AI, right? Gabe Lullo  16:37 Yeah. Christian Klepp  16:37 And in terms of, like, helping to fix a leaky marketing funnel, how do you from your experience and your perspective, how do you think AI is helpful, and how is it harmful? Gabe Lullo  17:23 Sure. I mean double edged sword, right? We love AI. We accept it. We know it’s here. We’re not scared of it. We’re not running away from it, but we’re also not ripping and replacing things too abruptly with with the implementation of it, either. For instance, I’ll give you real examples. Are we telling AI to go make cold calls? Well, no, it’s illegal, technically. Secondly, are we using it, though, on the flip side, to train our reps on how to effectively handle great questions and objections through an AI sparring partner? Yeah, we are, and it’s amazing at it. So we actually have our reps when they’re brand new and onboarding or launching into a new campaign. We program the robot, the AI right to be able to have conversations in real life time with our reps, to literally spar with them. And it’s like practice. It’s a sparring partner before they go live onto a campaign, and it prepares them immensely before the live show, before they’re before they’re active, right on the campaign. So this is one way we’re doing it. Other ways, obviously email, messaging, obviously personalization, obviously research, you know, pre-call research, account research, determining who’s picking up the phone when they pick up the phone, how many times does it take to call them? You know, time zones? What’s the best time to call them? And it’s crazy what it could do, but it’s really, really helpful. But it’s not a crutch. It’s an assistant, and that’s how we’re approaching it. It’s not replacing human to human communication. If it was. Maybe you and I would just have our AI avatars do this podcast right instead of we’ll be on a beach somewhere, maybe we’ll be there in the future. I’m not predicting it, but I will say there’s a huge, significant role it plays right now, but it is not a role that’s, in my opinion, supposed to replace everything. It can replace a lot, but not everything. Christian Klepp  20:20 Absolutely. I mean, it certainly requires a lot of like, human intervention, right? And it’s and it’s constantly learning, and it’s learning quickly, which I think is to its benefit, to its detriment. And I think that’s, that’s your point as well. There’s a lot of stuff out there that’s AI generated that just looks off, starting with videos even, even like in I don’t know if you’ve dabbled with Google notebook, right? It can, it can take all that content and turn it into an audio file. And it’s scary. How real it sounds. Gabe Lullo  20:54 It is pretty scary. And I have seen tools like that. I love there’s one right now, where it’s actually tracking not even what someone is saying, but how they’re saying it. So tonality, right is a huge piece of communication, as we know, and so it’s literally listening to calls and sales calls, and not just again, we’ve seen it before, like, you know, Gong and others, where it’s telling, hey, maybe say this. Don’t say that, but it’s also giving that score of how they’re delivering that message, which, in my world, is huge because, you know, I could read a script, or I can, you know, have an amazing performance, and that’s how we approach, you know, the way we communicate on a phone call. So that is why we’re so excited. Because there’s new tools coming out all the time that are really, really impactful, for sure. Christian Klepp  21:42 Absolutely, absolutely. So you’ve touched on this a little bit like in the past couple of minutes, but explain how market research and strategy help to develop a solid marketing funnel, not a leaky one. Gabe Lullo  21:55 Yeah. I mean, I think it’s your playbook, right? You know, you have to have a built out playbook, and it’s your guide. And it’s not just important to go to market with a playbook, but it’s also going to market to scale, right? You know, once you get it to work, the ever everything after that is, how do we duplicate and how do we scale? So the playbook is that design is the architecture behind your strategy. So when we do start pouring fuel on the fire and we’re adding people, we’re adding leads, we’re adding workflows, we’re adding everything outside of that, we still go back to the playbook. It’s like the Constitution, right? Everything based off that in our country. I know we’re in different ones, but my point is is, is you have a framework, right, that we go off of and that playbook is so vital to our importance of market research gives us a great understanding of where that playbook is built and how it’s designed and how it’s architected, and that’s how we that’s how we do it here. Christian Klepp  22:55 And even how the playbook can be iterated, right? Because let’s not forget that it’s not written in stone. Gabe Lullo  23:01 Evolving. Yeah, absolutely. I do want to warn people, though, evolve with time. Be patient, right? You know, marketing, sales, development, it’s not a light switch. Yeah, I always say it’s like boiling water, right? So a watch pot technically does boil. It’s just painful to watch. So, but the point is, is that you have to give it enough time to see if that playbook is yielding results. What you don’t want to do is change the play, you know, too many times in the middle of the game, because then you look confused and confused. People do nothing, right? So, yes, is it evolving? Does it pivot? Does it grow? Do you do you change things up, of course. But also you want to do it in a tactful timeline to make sure that it is truly a working playbook or not. Christian Klepp  23:47 Absolutely, absolutely. And you brought something up, and I have to ask this, this next question, it’s… We know, from a marketing point of view, that rolling out these initiatives and seeing the results takes time, yeah, but we’ve had, I’ve certainly had this experience in B2B, that there are people, again, at the top, that don’t have oversight into the day to day, and probably also don’t understand quite how the process works, that don’t have that patience, right, that are telling you, like, hurry up and deliver like, we want results right now. So what do you say to those, I guess the people that are doubting that this initiative needs more time than they think it does. Gabe Lullo  24:30 Yeah. I mean, I think looking at benchmarks and case studies and past results is very important, like I said, Back to the boiling of water. You can show a thermometer as well, like you can see, is it working well? You can put a thermometer in a boiling pot of water and watch the temperature go up, right? And it gives you a clear indication and forecast, if you will, that you’re going to achieve boiling point eventually. It’s not just again, you put the water in and then. And you all of a sudden, measure boiling. You have to measure along the way, and that’s we want to do. So what the ways we do it specifically is, if we’re working on a campaign that is almost a look alike campaign to another company, maybe it’s in the same industry, same ICP, you know, same your size, same scope, we can look at that historical result and say, Hey, by the way, if we do these, these, these and these, you’re going to we’re going to expect boiling point at this time based on a company that’s very similar to yours. Now, is it identical? No, maybe that company has really bad sellers we talked about. Maybe that company doesn’t really care about content and they’re just missing the boat there. Maybe they have a crappy website, like, I don’t, there’s different levers that could, you know, alter the recipe, but we can absolutely make highly educated guesses, as opposed to just trying to wing it or give false expectations. Christian Klepp  25:54 Yeah, yeah, no, that’s absolutely right, all right. I mean, you’ve given us a lot of, like, recommendations, a lot of actionable tips. So walk us through, and I know it varies from company to company and case by case, but walk us through the process of how you actually fix a leaky marketing funnel. Like, what are the steps? What are those key components that absolutely have to be in that process? Gabe Lullo  26:14 Yeah, you have to, you know, inspect what you expect. You have to understand what your messaging is, and you have to A/B test it all the time. I A/B test everything, whether it’s data vendors, whether it’s email messaging, whether it’s LinkedIn content, what you have, obviously mechanisms, depending on what tech you’re working with, what vendors you’re working with, or your history or historical results are to give you grades and scores and A/B testing everything. So if you have, you know campaigns that are running that are successful, you should be able to know how to measure that. That’s what’s so important. So you have to have inspect, inspection tools in place across everything you’re doing on those campaigns to tell you, Hey, this is broken, this is leaky. This isn’t working. Or on the flip side, this is crushing right now. This is totally resonating right now, and we’re loving these, seeing these numbers, and then pour fuel on that fire and focus on that and remove the other ones, and still A/B test, because you always want to keep getting better. So A/B test everything, define the leaks, and then try to fix those leaks as fast as possible. Christian Klepp  27:23 Fantastic, fantastic. And because we’re talking about marketing funnels, I mean, like, I can’t help myself but ask you, okay, but what about metrics? Because that’s something that people want to see, right? But I’m not talking about like, let’s, let’s come up with this like, laundry list of like metrics, and you go down this deep rabbit hole. Like, what are the metrics that you would say, or you would advise B2B Marketers to look at to say, like, okay, we’re trying to fix the leaky marketing funnel here, and these metrics will help you to indicate that there is progress. Gabe Lullo  27:53 Yeah. I mean, it’s harder now than ever before to metric things out, and it’s because of tech that’s kind of getting in the way. You know, for instance, in an email campaign, there’s been some rules and regulations in the last recent years that prevents us from seeing whether or not there’s clicks and opens that are happening on email campaigns. I’ve actually removed many of those triggers completely away from our campaigns, because it’s preventing deliverability, and it’s preventing our ability to keep domains healthy. So there are a lot of moving parts right now that’s happening because of these AI filtration tools. I just heard Google just released that it’s going to now put disclaimers and emails saying that this was written by AI. And so there’s it’s ever involving so depending on I guess when your listeners are hearing this, it may be completely different in a year, but I will tell you that there are definitely things that we need to metric and we need to have KPIs for. But I think the priority of what we used to measure two, three years ago, is significantly different than what we measure today, because of those rules and regulations. So if we’re talking about emails, I want to know what we’re sending, who we’re sending it to, who obviously is responding. What are those responses look like? Is it turning to an actual lead? Are we turning on warm leads, or are we just looking at set meetings? You know, it’s interesting, right? There is only about 2 to 3% of the market ever wants to truly buy, and they’re in buying mode, and I think a lot of companies are just looking for those people, and about 20% of the market is actually interested in buying and we turn that entire segment off. It’s about 10 times more people. But if we can warm the nurture them correctly, and message them correctly, that’s where the rubber meets the road, and that’s where your gold is. I like to analogize everything. So, yeah, when you have a green apple, right? What do you do with the green apple? You put it on the window sill, and then the sun on the windowsill warms it up. Now, that doesn’t mean you just throw out the apple. That means you have a lot of opportunity. You just have. To nurture, and you be patient. And you have to know that timing is everything in business. So if you’re just looking for the red apples, you’re only gonna get 3% if you’re looking for green apples that turn into red apples, now you’re getting 25% so focus on the 25, be patient. Fix those leaky buckets, of course. A/B test, and then then you measure. Christian Klepp  30:20 Yeah or you get yourself an apple orchard. You mentioned one keyword there, nurture, right? I think that’s the one that’ll I see a lot of, like people in sales and even in marketing, right? They just don’t take that time to nurture those leads. They close in. I keep saying they close in for the kill too fast, right? Gabe Lullo  30:44 Yeah. I mean, go back to that food analogy, that the fruit analogy, again. Christian Klepp  30:49 Sure. Gabe Lullo  30:49 I’m on a roll with that. Christian Klepp  30:50 Please. Gabe Lullo  30:50 It’s the low hanging fruit cliche, right? Christian Klepp  30:52 Yes. Gabe Lullo  30:52 Everyone focuses on the low hanging fruit. They’re not focusing on what else is part of that harvest. They’re not focusing on the nurturing. They’re not focused on watering. They’re not focusing on circling back, following up, checking in, providing value in those checks. Not just say, Hey, I’m following up, no, provide value in those seconds, right? And that’s again, that’s where you see excellence happen, you know? And there’s a lot of young, and I don’t mean to be age, but like tenure, people that are experienced, that are in these experience roles right now, and I feel that they’re just trying to get that quick answer and that quick response. And we’re in this like dopamine, like, you know, hit like social media environment right now. Not to go off topic, but I think people are not again, they’re in this microwave society, and they don’t understand the value of nurturing. And if you do and you treat that part seriously, wow, it usually is a windfall at that time. Christian Klepp  31:47 Absolutely, absolutely. It’s an art, a skill, a craft, isn’t it? Right? All of you love, okay, my friend, we come to the point in the conversation where we’re talking about actionable tips, and Gabe, you’ve given us plenty, all right, but just think of this kind of like a recap. If there was somebody listening to this conversation that you and I are having, and you want them to walk away with three to five things that they that they can take action on right now, when it comes to fixing a leaky marketing funnel, what would they be? Gabe Lullo  32:17 Well, I think the best thing is you have to really decide if you have the right people in place, right, and are they? And it doesn’t mean that they are the ones that are going to bring it home. It doesn’t mean that they’re they don’t need support and training and love, like, do they have the commitment? Do they have good experience? Are they willing to roll up their sleeves and get get a little dirty, and if you feel like you have a great team in place of people that are ready to get to work and solve some problems. I think that is literally step one. Step two is, do we have the messaging in the mark, in the ICP nailed down? We really need to know that, because, again, there’s no point of building a campaign if you don’t know who you’re sending it to. And then, thirdly, you really have to make sure that you’re willing to A/B test. It’s hard enough to build a campaign, but it’s much more difficult to build two or three campaigns. Run three campaigns, right as opposed to one, and score each of them to determine what’s working, what’s effective, and what’s not, and then you pivot based on those results. So I think finding a great team is basic and fundamental. Finding a great ice or determining a great ICP is before you build the messaging and then measure the message across multiple campaigns, and then you should be on your way Christian Klepp  33:29 And test, test, test, everything, right? Gabe Lullo  33:34 Yes, it’s great. It could be working. It’s exciting, but maybe there’s a significantly more effective way of doing it, even though it’s still working, and let the data make those decisions for you and drive everything based off data driven decisions, and that’s how you should be operating. Christian Klepp  33:51 Absolutely, absolutely. All right. Here comes the soapbox question, a status quo in your area of expertise that you passionately disagree with and why? Gabe Lullo  34:05 Yeah, I think the big thing right now, and I have to just kind of talk about my space, because you said in my industries, like, there’s a lot of, you know, people out there soapboxing, to be exact, on things that are dead or not. And I will tell you that, you know, cold calling is dead, emailing is dead. You know, LinkedIn is dead, or all of these things and and when you peel back the onion, you notice that those individuals who are saying that users are trying to sell a book or something, and nothing against selling books, but it sounds like there’s a personal agenda and not actual operational intelligence that is dictating what they’re saying. So to your point about testing everything, don’t assume something is not going to work just because someone said it on the internet. Test it and then decide if it’s going to work. And it may surprise you in a big, big way. Christian Klepp  34:56 I truly believe that, man, I truly believe that. I mean to your point. About, like, email being dead. I mean, I did close one client who was a guest on the show, and it took me a year to close, but I closed it through email. Gabe Lullo  35:09 Yeah. Christian Klepp  35:11 Right. And it’s to your point, it’s sending, sending that person articles that were relevant to that person’s industry and saying, like, Hey, I read this the other day, what are your thoughts on this? And here’s my take. What do you think? Gabe Lullo  35:24 That is the best way to do an email, right? You know, we do a lot of content and on social media, we do a lot of podcasting, posts on LinkedIn, but that’s all great, but where the rubber meets the road is you take that post and you send it in an email or a direct message and say, Hey, listen. This made me think of our last conversation, and I really liked the way that this person mentioned this. Do you think you know that there is, is the timing right here to reopen this conversation, and you feel like the problem is still existing in your world, and love to see if we can solve it for you, that type of content, that type of message, that type of verbiage at the right time in a nurture campaign like we discussed, close one business, right? That’s how it works. Christian Klepp  36:08 Absolutely, absolutely okay. Here comes the bonus question, and for those of you that are listening to the audio version, Gabe’s got two guitars right behind him, so I’m just gonna go on a hunch here that he likes playing guitar, right? So the question is, if you had the opportunity to, like, go on a tour with your favorite guitarist/musician, who would it be, and where would you go? Gabe Lullo  36:36 Wow, I love this question. I do play the guitar. I’m a bet big avid music player. Love Rock as well, but all genres, I will say, in real life, we just actually my family, my wife and daughter and I went to go see Oasis reunion tour, which was in Toronto, actually, out of all places. Christian Klepp  36:53 That’s right, you mentioned it. Gabe Lullo  36:54 Yeah, we went to see that. It was epic. Obviously, the brothers have been apart for many years. A lot of drama there. But yeah, you know, I’m old enough to remember their original songs, so it was cool to reminisce and introduce my daughter to that music, which was pretty cool. We’re gonna go see Paul McCartney in a few weeks. He’s on tour now and never seen him or I’m a big fan of The Beatles, and I think that would be really exciting to tour with him, obviously. And I think those are definitely both of those right there kind of sum up the type of music that I resonate with. Christian Klepp  37:26 Amazing, amazing. I just remember, like, this is, this is a couple of years ago. I think he’s already passed away, but Compay Segundo. Gabe Lullo  37:33 Oh yeah. Christian Klepp  37:34 Buena Vista Social Club. And the guy was in his 90s, and they were, they had a concert, and they they brought him up in stage in his wheelchair, helped him get up, get out of that wheelchair, and they gave him that guitar, and off he went, Man, like, Gabe Lullo  37:48 Yeah, yeah, that’s amazing, man, that’s amazing. Christian Klepp  37:53 Gabe, this has been such a great conversation. Thank you so much for coming on and for sharing your experience and expertise with the listeners. So please quick intro to yourself and how folks out there can get in touch with you. Gabe Lullo  38:03 Yeah, LinkedIn is the best way to connect with me directly. I post twice a day, every day. We’re very bullish with our content. There’s a lot of free material there. We have a newsletter, so please take a look at that, and if you like what you see, and he heard today, you know, reach out, and I’ll definitely be responsive. And you know, anyone who is looking or struggling with the after-sales motion, which are after marketing motion, that sales development function, that’s where we play, and we’d love to look at what you’re looking for and see how we can help. Christian Klepp  38:33 Sounds good. Gabe, once again, thank you so much for your time. Take care, stay safe and talk to you soon. Gabe Lullo  38:38 Thanks, Christian. Christian Klepp  38:39 All right. Bye for now.

    The Insurtech Leadership Podcast
    Why “Best-of-Breed” Fails at Scale

    The Insurtech Leadership Podcast

    Play Episode Listen Later Jan 15, 2026 28:56 Transcription Available


    "Best-of-breed” feels like the sophisticated choice—until you try to run a scaled brokerage platform on it. The failure isn't theoretical: inconsistent data, fragile integrations, impossible governance, and post-close execution drift. That's where value leaks—quietly, expensively, and usually after the deal is already signed. I'm going live with Trevor Bunker, Chief Customer Officer, Applied Systems. Trevor sits with large agencies and broker platforms that have lived both models: system-agnostic sprawl and hard consolidation. His point is direct: if you can't get a single view of the truth, you can't govern performance—especially across lines, geographies, and acquisitions. Join live if you're making platform decisions, planning conversions, or trying to de-risk integration timelines. #InsurTech #MergersAndAcquisitions

    AP Audio Stories
    War powers resolution fails in Senate as 2 Republicans bow to Trump pressure

    AP Audio Stories

    Play Episode Listen Later Jan 15, 2026 0:40


    AP correspondent Ben Thomas reports the Senate has rejected a war powers resolution.

    improve it! Podcast – Professional Development Through Play, Improv & Experiential Learning
    325: Rewire for High Performance: Science-Based Self-Healing with Carrie Drinkwine

    improve it! Podcast – Professional Development Through Play, Improv & Experiential Learning

    Play Episode Listen Later Jan 14, 2026 54:52


    In this Workday Playdate, Erin sits down with Carrie Drinkwine to explore a radical (and deeply human) truth: real healing starts with feeling.Carrie shares her powerful journey through chronic illness, emotional reckoning, and life-threatening health challenges. She explains how regenerative practices helped her reconnect to her body, her intuition, and her vitality. Together, Erin and Carrie unpack the emotional–physical connection, why “pushing through” keeps us stuck, and how flow, self-love, and emotional release create lasting wellness at work and in life.Inside This Episode:Flow Over Force: Why flow is essential for overcoming obstacles and supporting long-term health.Issues in the Tissues: How repressed emotions live in the body—and show up as physical symptoms.Healing from Within: Carrie's journey through chronic illness and emotional healing.The Emotional–Physical Link: Why you can't separate wellness at work from wellness in your body.Self-Love as Medicine: How acceptance, compassion, and nervous system safety unlock vitality.Listen to the Body: Why intuition—not optimization—is the most powerful health tool you have.Holistic, Not Hustle: How regenerative health practices lead to real, sustainable transformation.Who This Episode Is For:Humans navigating burnout, chronic stress, or chronic illnessLeaders curious about emotional wellness and embodied leadershipHigh-achievers ready to stop overriding their bodiesAnyone exploring self-healing, holistic health, or regenerative practicesFans of flow, intuition, self-love, and healing that actually sticksYour FreebieYou've tried the emails, the all-hands rollout, and the polished decks, but the vision still isn't landing.That's because people don't buy into a vision that's presented to them; they buy into one they help shape.The 30-Minute Vision-Setting Meeting Template gives you a simple, human-centered way to create alignment, spark ownership, and build real momentum. Download it here.No, You Hang Up First (Let's Keep Connecting)Did today's episode resonate with you? Leave us a review sharing your favorite insight and we'll send you a free signed copy of I See You! A Leader's Guide to Energizing Your Team through Radical Empathy.Have a question that we can answer? Leave us a Speakpipe audio clip and we'll answer it in an upcoming episode.Don't want to miss another episode? If you're a Spotify listener, find our show here and click “Follow.” If you're an Apple Podcast listener, click here and make sure to hit “+Follow.”Want access to a bunch of free resources for your work life? This is your personal jackpot that gives you access to the frameworks that help us thrive both personally and professionally. Whether you're trying to improve your daily routine, flesh out an idea that you've had for quite some time, or want to add more play into your day - these resources have got your back.Want 1 email a week from us? Our well-loved Fail Fourward Friday gives you 4 Fails, 3 Awakenings, 2 Ideas, and 1 Laugh from the week that reminded us what being human is all about: to make failure a habit, be a lifelong learner, explore more, and never pass up an opportunity to laugh. Subscribe here.Connect with Carrie DrinkwineCarrie's LinkedInCarrie's websiteConnect with Erin Diehl x improve it!Erin's websiteErin's InstagramErin's TikTokErin's LinkedInimprove it!'s websiteimprove it!'s InstagramSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    YOUR LIVING PROOF PODCAST
    Episode 117: Motivation Fails. Systems Don't. The Buffalo Way Forward

    YOUR LIVING PROOF PODCAST

    Play Episode Listen Later Jan 14, 2026 40:54


    At the start of a new year—or any moment that you decide you want to make a change—it's easy to believe that your motivation and desire to WANT the change is what will sustain you to make it - but we know from New Resolution statistics that motivation fails us every time. Motivation doesn't fail because you're weak, or lack discipline. It fails because there is no system in place. In this episode, Danny and Emily break down why motivation alone keeps families stuck in cycles of hope, disappointment, and exhaustion—and why waiting for your loved one to “want it” is often the most dangerous strategy of all. Using the powerful Buffalo vs. Cow analogy, we explain the difference between: * Waiting for the storm to pass * And walking straight through it with a plan, support, and accountability You'll learn: * Why motivation fades under pressure—and what actually creates change * How families unintentionally train addiction by waiting * What the “Buffalo approach” looks like in real life (not theory) * How to move forward even if your loved one refuses help * Why systems, boundaries, and support matter more than hope alone This episode is for parents, spouses, and families who are tired of bracing for the next crisis—and ready to stop letting addiction set the pace. You don't need more motivation. You need a different strategy.

    The Dr. Gabrielle Lyon Show
    Willpower vs. Systems: Why Your Diet Fails & How to Fix Your Relationship w/ Food | Sohee Carpenter

    The Dr. Gabrielle Lyon Show

    Play Episode Listen Later Jan 13, 2026 95:01


    Pre-Order The Forever Strong PLAYBOOK and receive exclusive bonuses: https://drgabriellelyon.com/playbook/ Want ad-free episodes, exclusives and access to community Q&As? Subscribe to Forever Strong Insider: https://foreverstrong.supercast.com In this episode, Dr. Gabrielle Lyon is joined by Sohee Carpenter, PhD, to explore the complex intersection of psychology, eating behavior, and resistance training. Dr. Carpenter shares her personal journey from struggling with eating disorders to becoming a leading expert in sports science, offering a unique perspective on why high achievers often struggle with diet adherence. They dive deep into the science of behavior change, emphasizing that willpower is a finite resource and that true success lies in building automatic, cognitively effortless habits. Dr. Carpenter debunks common fitness myths, including the necessity of "lifting heavy" and the supposed ineffectiveness of circuit training, while providing practical strategies like "habit stacking" and "designing for laziness" to help listeners navigate their own health journeys. Chapter Markers - 0:00 - Intro: The finite nature of exercise vs. the 24/7 challenge of nutrition. - 1:22 - Meet Sohee Carpenter, PhD: Her academic journey from Stanford Biology to a PhD in Sports Science. - 4:33 - Personal Struggles: Overcoming anorexia, bulimia, and long-term binge eating. - 5:41 - Cultural Pressures: Growing up with the beauty standards of Korea vs. the US. - 8:38 - The Fitness Hobbyist: Discovering weights and the "clean eating" trap in 2011. - 13:10 - The Career Pivot: Choosing Psychology and Fitness over Medical School. - 17:52 - The Binge-Restrict Cycle: Why trying "harder" and being stricter backfires. - 21:54 - Defining RMR: Understanding Resting Metabolic Rate as your caloric floor. - 29:26 - Binge Eating Triggers: Emotion regulation and poor stress coping mechanisms. - 33:10 - The Freedom of No "Food Noise": Intuitive eating as a learned skill. - 36:08 - Gentle Nutrition: The "Add, Don't Restrict" mindset. - 38:46 - The Willpower Battery: Why habits are superior to brute force discipline. - 45:47 - Habits and Environment: How to "Design for Laziness". - 50:00 - Habit Stacking: Pairing new behaviors with existing daily rituals. - 55:04 - Last Chance Syndrome: The logic of a binge and the "all or nothing" mentality. - 1:00:13 - Cognitive Distortions: Catastrophizing and the "bird's eye view" reframe. - 1:04:36 - Dichotomous Thinking: Why black-and-white mindsets lead to binging. - 1:06:48 - Intrinsic vs. Extrinsic Motivation: Finding a "why" that lasts. - 1:12:34 - Identity Change: Perceiving yourself as the person you want to become. - 1:14:27 - Resistance Training for Women: Determining the ideal frequency and style. - 1:19:16 - National Muscle Health Month: Elevating muscle as a pillar of health. - 1:21:39 - The "Heavy Lifting" Myth: Using rep ranges and reps in reserve (RIR). - 1:26:13 - The Circuit Training Study: Similar muscle gains in 25 minutes less time. - 1:29:44 - Training Fasted: Dispelling misconceptions for women's metabolic health. - 1:30:57 - Running while Pregnant: Staying capable and medically cleared. - 1:33:34 - Final Takeaways: Incremental change and a holistic view of health. Thank you to our sponsors: Four Sigmatic - Go to http://foursigmatic.com/gabrielle for a free bag of their dark roast ground coffee (just pay for shipping & handling).Cozy Earth - Go to https://www.cozyearth.com/DRLYON for up to 20% off! Our Place - Visit

    How To Survive with Danielle & Kristine
    How to Survive the Stranger Things Finale & Strange Adventures in Ojai

    How To Survive with Danielle & Kristine

    Play Episode Listen Later Jan 13, 2026 77:51


    Danielle, Kristine, and Garon talk about the Stranger Things finale. Plus, they are still talking about The Materialists. Who's ready for a live show in Sedona?Kristine tries to ruin football for Danielle and FAILS.AND then...Danielle and Kristine go to Ojai to prep for the first HTS Quiz Show (Friday, January 30 at 7 pm Pacific Time- join us!) and barely survive!

    Millennial Money
    Why Traditional Financial Advice Fails Women — And What a Better Future Looks Like

    Millennial Money

    Play Episode Listen Later Jan 13, 2026 33:10


    Most financial advice was built by men, for men — and women have been expected to simply adapt. Spoiler: we haven't, and we won't. In this conversation with Lacy Garcia, founder & CEO of Willow, we get real about: Why women are about to control two-thirds of U.S. wealth How the industry talks about money vs. how women actually make financial decisions What women really want from financial advisors (hint: it's not alpha charts) The messy middle of the industry finally changing What holistic planning really means beyond the buzzword How to know if an advisor is actually for you — or just painting everything pink This is the perfect January reset if you've been feeling like financial advice wasn't built with your life in mind. Because the truth is, women are already reshaping the future of wealth — the industry is just catching up. Learn more about how my firm, GWA Wealth works with women who want to take control of their money. Talkin' Points → where your money gets smarter. Real talk, practical tips, zero guilt straight to your inbox. Sign up here.  Be sure to like and follow the show on your favorite podcast app! Keep the conversation going on Instagram @everyonestalkinmoney Learn more about your ad choices. Visit megaphone.fm/adchoices

    The Liz Moody Podcast
    Why Manifestation Fails For So Many People—And The Exact Shift That Makes It Work

    The Liz Moody Podcast

    Play Episode Listen Later Jan 12, 2026 24:55


    Two years ago, I made a vision board and put on everything I wanted to manifest for my dream life. I'd done enough research to know that manifestation isn't BS—it's actually backed by some incredibly impressive neuroscience. I was ready for that science to kick in, and for my life to dramatically change—and then—it didn't.  Because I'm a longtime journalist, I investigated why it didn't work, and what I found SHOCKED me, so that's what we're getting into in this episode—the sneaky reasons manifestation might not be working the way you want it to, and exactly how to fix that so all of your greatest dreams and goals can come true. 

    Summit Life with J.D. Greear
    When God Is In It and It Still Fails | Exodus 4:18-6:12 | Rescue

    Summit Life with J.D. Greear

    Play Episode Listen Later Jan 12, 2026 43:40


    Our obedience to God doesn’t necessarily guarantee that things in our life won’t go wrong, or that we won’t fail. And yet, that’s a hard pill to swallow—if we’re obeying God, surely everything will fall into place, right? In this week’s message from Exodus 4–6, Pastor J.D. shows us how Moses faced this very struggle in his first confrontation with Pharaoh. Ultimately, God allowed Moses to fail not because he was cruel, but as a demonstration of his saving power and unmatched glory.