In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marketing leaders themselves about the triumphs, failures and insights found along the way- from the initial stages of customer research, to building product narratives and ultimately orchestrating some of the largest scale go-to-market campaigns.
In this interview Meredith and Amber discuss Nike's recent launch of the Nike SNKRS App, a digital platform focused on serving a passionate community of sneaker lovers. This high traffic app serves over 5+ million users on a weekly basis! Tune in to hear the role of PMM in launching Nike's fastest growing digital platform for world-wide sneaker enthusiasts and how strong user insights lead to a consumer led innovative GTM strategy.Connect with Amber on LinkedIn.Join Amber on Sharebird.
A deep dive on the insights that went into influencing product teams ahead of their recent launch, explanations. Quizlet aims to shape the future of learning and is the most popular studying tool in the US. Tune in to hear the role of market insights and research as they were approaching one of their biggest product launches. Connect with Caroline on LinkedIn.Join Caroline on Sharebird.
Handshake serves over 18 million college students helping them get jobs and gain confidence as they transition from graduating to finding their first job and entering the workforce. Tune in to hear how Katie and her team service a 3-sided marketplace, structure their small, scrappy team that serves both B2B and B2C, and deliver crisp and clear messaging frameworks that inform their GTM strategy. Also covered in this interview is what the partnership looks like between PMM and product and how it influences the product roadmap.Connect with Katie on LinkedIn.Join Katie on Sharebird.
We've talked about the creator economy, but this week we're learning more about the connection economy. Cameo is a product loved by both talent and fans, where you can request to get a personalized video from a celebrity of your choice. A day maker for sure, this product is a win-win in the marketplace creating authentic fan connections. Tune in to hear how to evaluate your GTM strategy based on the size of your company. Whether you're at a small startup or a large tech company, there are key components and attributes that determine the impact of PMM. So how do you hire the talent you need for success, identify your northstar, stay up to date on customer insights, and remain organized when things are moving quickly?Connect with Mike on LinkedIn.Join Mike on Sharebird.
One of the most common questions that couples get is “how'd you meet?” Beginning in 2004, OkCupid has begun being a part of people's stories - solving the pain points of finding a partner with the same core values and interests. Through data analysis and custom designed algorithms, OkCupid's platform is able to match users on what matters most to them. Product marketing has been an essential piece of the company's success through their market research, GTM strategy, internal alignment with the product team, and creation of messaging and positioning that helped them stay up on dating trends. Tune in to hear the role PMM has been playing in revolutionizing the dating scene and enabling users to incorporate their political and social views on their profiles yielding in quality connections and love stories. Connect with Jane on LinkedIn.Join Jane on Sharebird.
At the time of this interview, Ryan was leading SoundCloud's Product Marketing function and was key to their fan-powered royalties campaign - a campaign that revolutionized streaming payouts and enabled listeners to impact what artists make based on how many hours of their music has been streamed. Tune in to hear their GTM strategy, how they marketed to multiple audiences, kept their messaging and positioning relevant, and ultimately took a stance to solve a clear pain point - artists wanting to get paid fairly.Connect with Ryan on LinkedIn.Join Ryan on Sharebird.
Connect with Eileen on LinkedIn.Join Eileen on Sharebird.
These days, it seems everything from entertainment to groceries comes in the form of a subscription. It makes sense, considering this model helps customers understand what they will receive, how something will work, and when they are going to receive it. Jameelah joined Audible right around the time they were launching their new membership tiering model, and today she’s giving us an inside look into the strategy behind creating, launching, and validating tiered membership subscriptions. Tune in to get her perspective on important considerations and key lessons learned.
Stitch Fix is leveraging data analytics and human touch to deliver style personalization at scale, which is easier said than done. In this episode, Laura will share what marketing personalization actually looks like in the context of launching Stitch Fix’s newest feature, Shop by Categories, which gives members the ability to buy directly from recommended outfits and items. Tune in to get an inside look into how Lara and her product marketing team have gotten personalization down to a science.
Social good campaigns are a fantastic way for brands to focus on a cause with the wider goal of building awareness, but it can be difficult to know where to start. Today, Brianne is here to explain how she launched Nextdoor’s Sell for Good campaign after seeing changes in how customers were using the platform over the course of the pandemic. We’ll also dive deeper into the benefits of launching social good campaigns at your company, both from a brand and growth perspective.
This week we're getting a behind the scenes look at B2B2C product launches with one of the fastest growing innovative women’s health companies. Maven Clinic's recent launch of Maven Planning supports over 5 million individuals and their partners though preconception, IVF, adoption, surrogacy, maternity, postpartum and even early parenting. Today, Mansi is here with an inside look into how they made it happen.
We’re getting a sneak peak into the hottest crypto company, Coinbase, and all the inner workings of what it took to launch their newest product Coinbase Card. While crypto currency is becoming more mainstream, there are still many who are not familiar with it. Today we’re seeking insights on: how to create messaging and positioning catered to those who are both curious and familiar or completely novice to your product.
Adobe’s Illustrator was the company’s first consumer product developed for Mac. Dating back to 1985, there have been multiple versions and releases of this product, but the real challenge was their most recent launch where they were tasked with taking a 30 year old product and modernizing it for an entirely new platform.
What does it take to orchestrate a massive global expansion in the entertainment world? This week we hear all about last year’s launch of Disney+. Nora shares with us that when it comes to product launches, it’s not about if anything will go wrong, it’s a matter of what will go wrong, how big the issue will be and how quickly you can fix it.
Imagine how different Uber looked six years ago when the idea of a ride sharing app was new and foreign to many of us. That's right when Meg joined the Uber organization. Over the past six years she's helped to scale the ride sharing app to be available in over 500 cities and also led the company's marketing initiatives amidst a global pandemic where there is no playbook. Tune in to hear how Uber reacted to the COVID-19 pandemic with campaigns such as "Move What Matters", and helped prevent the spread of COVID-19 with launches such as "No Mask, No Ride."
In this first episode we’ll hear how hims & hers has become one of the fastest growing direct to consumer brands in history. They are paving the way to make self-care and telemedicine as convenient as it’s ever been. Tune in to hear how they’ve conducted research and used innovative new strategies to launch their new mental health product offering.
In this trailer, Alex Lopes, CEO and Founder of Sharebird joins Meredith, Head of PMM at Bungalow and Sharebird's newest show host to kick off the podcast! Join in on the adventure and get a behind the scenes look at some of the best product launches at some of the most admirable and well known companies. The guest line up includes PMM leaders from Uber, Instagram, hims & hers, Disney+, Audible, Stitch Fix, and many more.
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