Culture Not Language

Are you frustrated and not sure why leads or sales are not coming in! Have you looked at targeting the lucrative Hispanic market?This podcast showcases how entrepreneurs should invest in themselves by adopting a marketing strategy . Watch now for valuable insights that can help you take your restaurant to the next level!Website: www.thehispaniccmo.comFacebook: @thehispaniccmoInstagram &TikTok: @thehispaniccmo

Do you know about these 3 high value marketing tips for small businesses?This podcast showcases how entrepreneurs can learn  easy to implement strategies and discover strategies for reaching their consumer base.Website: www.thehispaniccmo.comFacebook: @thehispaniccmoInstagram &TikTok: @thehispaniccmo 

Are you in Texas and ignoring 40% of the consumer based! Have you looked at targeting the lucrative Hispanic market?This podcast showcases how Texas entrepreneurs and politics can capitalize on this growing demographic. Learn about the unique cultural nuances that make this community so appealing to businesses and discover strategies for reaching this important consumer base.Watch now for valuable insights that can help you take your restaurant to the next level!Website: www.thehispaniccmo.comFacebook: @thehispaniccmoInstagram &TikTok: @thehispaniccmo

Want to drive more traffic into your auto lot or auto website? Have you looked at targeting the lucrative Hispanic market?This podcast showcases how auto dealers can capitalize on this growing demographic. Learn about the unique cultural nuances that make this community so appealing to businesses and discover strategies for reaching this important consumer base.Watch now for valuable insights that can help you take your restaurant to the next level!Website: www.thehispaniccmo.comFacebook: @thehispaniccmoInstagram &TikTok: @thehispaniccmo

Want to drive more traffic into your quick casual restaurant or franchise? Have you looked at targeting the lucrative Hispanic market? This podcast showcases how QSR, Franchise and Restaurant owners can capitalize on this growing demographic. Learn about the unique cultural nuances that make this community so appealing to businesses and discover strategies for reaching this important consumer base. Watch now for valuable insights that can help you take your restaurant to the next level!Website: www.thehispaniccmo.comFacebook: @thehispaniccmoInstagram &TikTok: @thehispaniccmo

Latina shoppers spend over $3 Billion in cosmetics alone. The truth is that a crucial ingredient to the appeal of this industry are Latina clients. In fact, over 40% of Latinas say that they utilize cosmetics to look put-together. So, building brand loyalty is crucial for these repeat super-consumers keen on patronize your brand/product.We discuss how brands should and how to attract this powerful Latina superconsumer! Website: www.thehispaniccmo.comFacebook: @thehispaniccmoInstagram &TikTok: @thehispaniccmo

For small businesses targeting the Hispanic market, digital marketing is essential. But what are the best ways to reach this audience? Here are some tips on how to increase engagement with Hispanic digital marketing. First, make sure your website and content are also available in Spanish. Next, use culturally relevant keywords and images in your ads and social media posts. Finally, create targeted campaigns specifically for Hispanics. With these strategies, you can connect with this growing audience and drive more sales through Hispanic digital marketing.Resources:Online course Information: Hispanic Digital MarketingInstagram & TikTok: @thehispaniccmoFacebook: @thehispaniccmo

As an entrepreneur, it is important for you to understand the modern consumer journey in marketing. Why? Because it will help you better target your audience and create content that is relevant to them. If you can understand the customer's journey, you can create marketing funnels that are more effective and help you reach your business goals. Resources:Online course Information: The Customer JourneyInstagram & TikTok: @thehispaniccmoFacebook: @thehispaniccmo

What is a marketing plan? It is the tactical or action plan of what you should do to implement your marketing strategy. There are things you should consider within when executing the marketing plan: Identifying the target marketWhat is your value propositionDoes it align with the business objectiveKnow your budget and resourcesMeasure and OptimizeAdditionally, it is important to consider what channels you should be investing in. Resources:Online course Information: The Marketing StrategyInstagram & TikTok: @thehispaniccmoFacebook: @thehispaniccmo

We cover what is a marketing strategy and why is it important. There are 5 primary things when formulating the marketing strategy: Identifying the target marketWhat is your value propositionDoes it align with the business objectiveKnow your budget and resourcesMeasure and OptimizeAdditionally, it is important to consider what channels you should be investing in. How does a marketing plan different than a marketing strategy. Be sure to tune in! Resources:Blog: 21 Marketing Strategy TipsOnline course Information: The Marketing Strategy Instagram & TikTok: @thehispaniccmoFacebook: @thehispaniccmo 

In order to create a successful Hispanic marketing campaign, you first need to establish your business objectives. What are you hoping to achieve with your existing marketing efforts? Without a clear goal in mind, it will be difficult to make strategic decisions and track results.I'll discuss some tips for setting effective business objectives and why it is an important part of a business. At the heart of setting long-term business goals there are a set of three fundamental topics we will cover; the purpose, the goal and the plan to accomplish meeting the goal.Having a clear definition of business objectives will help set specific targets with measurable steps for your business organization.Resources:Blog: https://thehispaniccmo.com/setting-the-business-objectives/Masterclass Information: The Hispanic Marketing StrategyInstagram & TikTok: @thehispaniccmoFacebook: @thehispaniccmo

Happy New Year and welcome to the new season of the "Culture Not Language" podcast! This season will be very personal about our mission to meeting our SMART goals and really setting a vision on what we want to achieve. This will really focus on debunking the marketing "myths" from the so-called "experts" have laid out and REAL talk about the Hispanic community. This is about delivering value bombs for my subscribers so they can refine their vision to truly maximize their potential! Resource:Blog: How to achieve 2022 Smart GoalsMasterclass Information: The Hispanic Marketing StrategyInstagram & TikTok: @thehispaniccmoFacebook: @thehispaniccmo

What are your marketing needs for 2022? One of the most important considerations in any marketing plan is knowing what you need to reach your goals. Using a realistic evaluation of how your Marketing is constantly evolving. I talk about this extensively on my website at https://thehispaniccmo.com/hispanic-marketing-masterclass/It has been said that marketing is an art, science, and a lot of luck. Those needs are constantly changing for businesses looking to expand their reach, stay current with the latest trends, and bring in new customers. With all these needs it can be difficult to not only know what's most important but also how to use the most efficient tools available. Luckily this podcast will highlight some helpful tips on how to meet your marketing needs for 2022! Resources:Website: www.thehispaniccmo.comInstagram:@thehispaniccmoFacebook: @thehispaniccmo

Small business owners often ask "Should I market in Spanish or Ingles?" It is critical to avoid the pitfalls and position your brand above the competition as a trusted resource in whichever language you choose. Listen to hear about the challenges you may face as you consider how you will be relevant to the Hispanic consumer. Website: www.thehispaniccmo.comInstagram: https://www.instagram.com/thehispaniccmo/Facebook: https://www.facebook.com/TheHispanicCMO

Hispanic Marketing is classified by marketing "experts" as niche marketing. I could not disagree more and advocate that this is a FAILED marketing strategy that will result in tremendous marketing waste and POOR ROI. We cover several key facts and trends that will state why Hispanic marketing should be an integrated marketing strategy and the benefits and outcomes from this session will WOW you.To learn more go to:Website: www.thehispaniccmo.comInstagram: @thehispaniccmoFacebook: @thehispaniccmo

Most modern day Hispanic Marketing Campaigns falls into this second pitfall that, Trinidad has identified, as a "One Size Fits All" strategy. Essentially, this is a strategy that summarizes the entire Hispanic community into a single ad.Trinidad talks about why this is a FAILED strategy and why adhering to this strategy will yield to a poor ROI with the data he presents. The results may shock you...  

A major pitfall SMB and Fortune 50 corporations make when targeting the Hispanic target audience is the belief all marketing assets need to be in Spanish! Trinidad walks you through not only why this is FALSE but how you should refine your marketing to be more impactful. 

How do you define the Hispanic demographic? Is it Hispanic, Latino(a) or Latinx? Is this really relevant for a marketing strategy? Absolutely and Trinidad breaks it down for you and how this should be a top priority in your next marketing campaign!

Trinidad, the founder of The Hispanic CMO, walks through the (2) biggest problem statements that SMBs and Entrepreneurs face with their current marketing strategy. Afterwards, Trinidad reveals the hidden opportunity within the Hispanic Audience, LTV and the ROI potential. This will be the foundational topic for anyone looking to 10X their marketing impact today!Website: www.thehispaniccmo.comFacebook: https://www.facebook.com/TheHispanicCMO/Instagram: @thehispaniccmo

Trinidad, founder of The Hispanic CMO, welcome you to La Familia, talks about how he wants to "serve" the Small Business Owner / Entrepreneur by providing powerful insights on the Hispanic Audience, upcoming topics and easy to implement strategies that could help increase your ROI 10XQuick IntroductionWhat Podcast is AboutHispanic MasterclassServing the EntrepreneurFuture TopicsHispanic Consumer Landscape / Purchasing Power Soccer & SpanishDevice / Media ConsumptionGracias! Website: www.thehispaniccmo.comInstagram: https://www.instagram.com/thehispaniccmo/Facebook: https://www.facebook.com/TheHispanicCMO