Podcast appearances and mentions of journey map

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Best podcasts about journey map

Latest podcast episodes about journey map

ThinkInsideTheSquare
69: Website Strategy Tips: Three Customer Journey Maps You Should Create

ThinkInsideTheSquare

Play Episode Listen Later Nov 21, 2024 11:26


Send a message to InsidetheSquareEver wondered how people actually navigate through your website – not just the pages they visit, but their entire journey from first discovering you to becoming a loyal customer? In this episode, you'll learn about the customer journey mapping process. We dive into three practical types of maps you can create today: the First Timer Flow, the Buyer's Journey Map, and the Loyalty Loop. Through real examples and practical tips, you'll learn how to identify where visitors might get stuck and how to guide them smoothly toward becoming happy customers.Important Links

Journey Map
Brands, Bands, and Fans with Kevin Goodman of FRC Marketing

Journey Map

Play Episode Listen Later Sep 18, 2024 34:21


Today on Journey Map, we're joined by Kevin Goodman, Founder and CEO of FRC Marketing. In this episode, we talk about Kevin's passion for music and sports, and how he combines them to create unique experiences for brands, bands, and fans, the importance of creating community-centered events, and the value of authenticity.Learn More from Kevin and FRC Marketing:Visit FRC Marketing: https://www.frcmarketing.ca/Connect with Kevin : https://www.linkedin.com/in/kevin-goodman/

Dr. Baxmann‘s LeanOrthodontics® - Erfolgreich in Praxismanagement & Kieferorthopädie
Touchpoints meistern: Wie eine flexible Customer Journey Map zum Erfolg führt

Dr. Baxmann‘s LeanOrthodontics® - Erfolgreich in Praxismanagement & Kieferorthopädie

Play Episode Listen Later Sep 2, 2024 23:37 Transcription Available


In dieser Folge erfährst du, wie eine gelungene Customer Journey Map entsteht. Wir fangen ganz vorne an und du lernst, was eine Customer Journey Map ist, wie sie aufgebaut und warum sie so wichtig ist. Nach dieser Folge weißt du genau: - Warum die Map alles andere als einseitig betrachtet werden kann und sollte. - Welche unterschiedlichen Prozesse und Bestandteile hier eine Rolle spielen. - Wie Berührungspunkte und Verantwortlichkeiten so gestalten werden können, dass sie für jeden im Team klar verständlich sind. Tauche ein in die Welt der Customer Journey Maps und entdecke, wie du Prozesse optimieren und strategisch einsetzen kannst. Bleib dran für spannende Einblicke und praktische Tipps! -- Hi, buche hier Dein Strategiegespräch und wir besprechen wie Du einfach und zügig mehr aus Deiner Praxis machst: www.dr-martin-baxmann.de - Zu meinen Büchern, Kursen, Fanartikeln und zu meinem Laborshop geht es hier: https://www.myortholab.de/shop/ Ich freue mich auf Deinen Besuch! - Schau Dir auch mal die Webseite an: www.leanorthodontics.com Dort kannst Du dann auch meinen Blog lesen, falls Du Dich immer noch nicht traust, mir endlich im Kurs gegenüberzutreten. Ich würde Dich so gerne kennenlernen! - Aber wenn Dir unsere Art zu denken und zu arbeiten so richtig gut gefällt und Du das Gefühl hast "da muss ich hin", dann komm an Bord! Genau so sind schon einige unserer tollen Teammitglieder zu uns gekommen. Schau Dir hier Deine Karrieremöglichkeiten an und lade Deine Bewerbung hoch: https://www.orthodentix.de/stellenausschreibungen/

Journey Map
Navigating 30 Years of Advertising with Al Scornaienchi of Agency 59

Journey Map

Play Episode Listen Later Aug 28, 2024 38:59


Today on Journey Map, we're joined by Al Scornaienchi, President and CEO of Agency 59. In this episode, we talk about Al's insights from his 30-year career in the advertising industry, the founding story of Agency 59, and the changing landscape of pitching.Learn More from Al and Agency 59:Visit Agency 59: https://agency59.ca/Connect with Al : https://www.linkedin.com/in/al-scornaienchi/

Make Business Personal
Building Your Prospect Journey Map & Referral Sources

Make Business Personal

Play Episode Listen Later Aug 27, 2024 13:13


In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about how building a prospect journey map helps you understand your audience's perspective and step into their shoes. It allows you to identify the steps your prospects take, the people they interact with, and the questions they have along their journey. This exercise not only gives you a different perspective on how to build your business but also provides a list of potential referral sources. It can also serve as the foundation for a content marketing strategy. The goal is to be a valuable and helpful resource to your target audience throughout their journey.Mapping Out the Steps and Solutions 2:14Building a Referral Network 8:24Recommended Resources 12:09Quotes “This is called a prospect journey map, not a client journey map. So this is you getting yourself out of your body as the business owner and you're putting yourself into the shoes of your prospect to see things from their point of view.” 0:44“The goal here is as you list out all of the steps that this person is going through, you pop up as a potential solution to one or a few things, not all of them, but a couple. And if you don't pop up at any point, then this is probably not your audience and you're probably not solving any of their problems.” 2:31“I just want you to think through what does this journey look like for your audience? This will help you be mindful of their journey and respectful of some of the challenges they might be running into. You can then build a better relationship with your prospective clients. Again, remember, this is not a client journey. This is prospect journey and you are not supposed to be relevant at every single point of this journey.” 11:26Links & Follow-ups:Learn more at MakeBusinessPersonal.com & KileyPeters.com Downloads available at MBPDownloads.comWork with us at RAYNEIX.com & RIXAccelerator.com Submit questions at MBPPodcast.com Newsletter Signup: RIXNewsletter.com Linkedin: Kiley Peters & RAYNE IXInstagram: @kileypeters & @rayneix Email: info@rayneix.com

Unchurned
Demystifying Customer Needs ft. Alex Turkovic (The Digital Customer Success Podcast)

Unchurned

Play Episode Listen Later Jul 3, 2024 51:22


Alex Turkovic joins Jon Johnson, and Kristi Faltorusso to delve into the intricacies of customer success management (CSM), the disconnect between customer experience strategies and practical implementation, the role of emotional intelligence in business decisions, tackling data quality and management & much more. Timestamps 0:00 - Preview, BS & Intros 4:57 - Practically implementing concepts and frameworks 8:50 - Put the customer first 10:00 - We need emotional intelligence in CS 13:03 - Tracking actions vs real outcomes 16:18 - Tracking metrics that matter 19:27 - Trust, Journey Map, & Clean Data 31:40 - The correlation of CS, Product & Marketing 34:10 - Central CSM 35:35 - Consolidation and management of SaaS applications 39:10 - Validating project success 46:00 - Closing ___________________________

Influencer Entrepreneurs with Jenny Melrose
Unlock Creating a Customer Journey Map for a Successful Funnel

Influencer Entrepreneurs with Jenny Melrose

Play Episode Listen Later Jun 17, 2024 12:41


Learn how to craft a strategic customer journey map that maximizes engagement, conversions, and customer satisfaction for your business.What is a Customer Journey Map?A customer journey map is a way to record, plot and analyze the interactions that you have with a potential customer in order to create a successful sales funnel.We talked about the stages of a customer journey as Know (awareness), Like (consideration), Trust (decision/customer) and Loyalty.In order to get to these stages, we need to know the end game or product or service that we are trying to sell and work backwards.Read more HERE.Join Insiders at 40% off!

Journey Map
Business Adventures with Isaac Allen of Spark Agency

Journey Map

Play Episode Listen Later May 22, 2024 51:29


Today on Journey Map, we're joined by Isaac Allen, Founder of Spark Agency. In this episode, we talk about Isaac's love of adventure in business, the importance of intention, and the many facets of the insurance industry Isaac has experienced on his career path. Learn More from Isaac and Spark Agency:Visit Spark Agency: https://www.linkedin.com/company/mysparkagency/Connect with Isaac: https://www.linkedin.com/in/isaacallen1982/ 

Doing CX Right‬ Podcast
129. Improving Customer Service and Retention - The DARMA™ Method | Dave Seaton

Doing CX Right‬ Podcast

Play Episode Listen Later Apr 29, 2024 28:36


Ever feel like you're losing customers as fast as you gain them? Wondering how to stop this 'leaky bucket' scenario? Join Stacy Sherman and guest Dave Seaton on the Doing CX Right podcast as they explain the DARMA™ method --a proven approach to sealing those leaks by improving how you interact with customers throughout their journey. You'll learn how to strengthen relationships and boost satisfaction, effectively turning one-time buyers into loyal fans. You'll hear practical strategies that help prevent churn and enhance customer service for scaleable growth. Learn more: 

Whiskey & Work Podcast
Creating Your Customer Journey Map For More Personalized Sales {Featuring Julia Taylor}

Whiskey & Work Podcast

Play Episode Listen Later Mar 5, 2024 50:18


In this episode of the Whiskey and Work Podcast, Kelsey sits down with former military intelligence officer and CEO of the Geek Pack, Julia Taylor. They discuss the concept of the customer journey map and its significance in business, insights into understanding the customer journey and its various touch points, and examples of impactful customer experiences and how they can be applied in different business contexts. Sit back, relax and grab a pen and paper for this one — you're going to want to take some notes!  What we're talking about…   Julia's background in military intelligence and transition into entrepreneurship Her inspiration for founding Geek Pack and her passion for empowering women in tech Julia's unique approach to entrepreneurship as a digital nomad and lover of camping. Introduction to the concept of the customer journey map and its significance in business. Insights into understanding the customer journey and its various touch points. Examples of impactful customer experiences and how they can be applied in different business contexts. Discussion on personalized interactions, gift-giving, and effective communication in enhancing the customer journey Applicability of customer journey mapping in coaching businesses The importance of maintaining personalization and intimacy in coaching as businesses scale Strategies for coaches to enhance client experiences and stand out in a competitive market Julia's recommendations for implementing customer journey mapping in coaching practices To learn more or connect with Julia, visit the links below!  A {free} Tool or Two!  Did someone say free? Yup that's right. Kelsey's here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.  How To Plan Your Business The Coaches Pricing Calculator  The Coaches Workshop: A “Framework” fFor How To Be An Exceptional Coach & Create Consistent Monthly Income   Links Mentioned   Julia Taylor's Website Julia Taylor's Instagram Kelsey Murphy's Website  Kelsey Murphy's Instagram  

OPENPediatrics
Shared Journeys: Evidence-Based Anticipatory Guidance for Children with Severe Neurologic Impairment

OPENPediatrics

Play Episode Listen Later Feb 5, 2024 29:13


In this Complex Care Journal Club podcast episode, Dr. Julie Hauer and Ms. Jennifer Siedman discuss the development of an anticipatory guidance tool for children with severe neurologic impairment called NeuroJourney, an initiative of the Courageous Parents Network. They describe its grounding in palliative care principles and literature, opportunities to support collaborative relationships between clinicians and families, and next steps from this work. SPEAKERS Julie Hauer, MD Pediatrician, Division of General Pediatrics Boston Children's Hospital Medical Director Seven Hills Pediatrics Center Jennifer Siedman, MEd Director of Community Engagement Courageous Parents Network HOST Emily Goodwin, MD Clinical Associate Professor of Pediatrics, University of Missouri Kansas City School of Medicine Pediatrician, General Academic Pediatrics Beacon Program, Children's Mercy Kansas City DATES Initial publication: February 5, 2024. JOURNAL ARTICLE Hauer J, Siedman J, Trager C, Thienprayoon R. NeuroJourney. Courageous Parents Network. Accessed Jan 25th, 2024. https://neurojourney.courageousparentsnetwork.org/ OTHER REFERENCES Thienprayoon, R; Lord, BT; Siedman, J; Hauer, J. Creating a “Journey Map” for Children with Severe Neurologic Impairment: A Collaboration Between Private and Academic Pediatric Palliative Care, Nonprofit Organizations, and Parents. Journal of Pain and Symptom Management. 2023; 65:e270-e271. Orkin J, Beaune L, Moore C, Weiser N, Arje D, Rapoport A, Netten K, Adams S, Cohen E, Amin R. Toward an Understanding of Advance Care Planning in Children With Medical Complexity. Pediatrics. 2020 Mar;145(3):e20192241. doi: 10.1542/peds.2019-2241. TRANSCRIPT https://op-docebo-images.s3.amazonaws.com/Transcripts/Shared+Journeys_+Evidence-Based+Anticipatory+Guidance_020524.pdf Clinicians across healthcare professions, advocates, researchers, and patients/families are all encouraged to engage and provide feedback! You can recommend an article for discussion using this form: https://forms.gle/Bdxb86Sw5qq1uFhW6 Please visit: http://www.openpediatrics.org OPENPediatrics™ is an interactive digital learning platform for healthcare clinicians sponsored by Boston Children's Hospital and in collaboration with the World Federation of Pediatric Intensive and Critical Care Societies. It is designed to promote the exchange of knowledge between healthcare providers around the world caring for critically ill children in all resource settings. The content includes internationally recognized experts teaching the full range of topics on the care of critically ill children. All content is peer-reviewed and open access-and thus at no expense to the user.For further information on how to enroll, please email: openpediatrics@childrens.harvard.edu CITATION Hauer J, Siedman J, Goodwin EJ. Shared Journeys: Evidence-Based Anticipatory Guidance for Children with Severe Neurologic Impairment. 2/2024. OPENPediatrics. Online Podcast. https://soundcloud.com/openpediatrics/shared-journeys-evidence-based-anticipatory-guidance-for-children-with-severe-neurologic-impairment

Journey Map
Creative Leadership with Nancy Crimi-Lamanna of FCB Canada

Journey Map

Play Episode Listen Later Feb 1, 2024 28:58


Today on Journey Map, we're joined by Nancy Crimi-Lamanna, Chief Creative Officer at FCB Canada. In this episode, we talk about her word geek history, the challenges that come with transitioning into leadership, and the valuable work that FCB does with the Canadian Down Syndrome Society.Learn more from Nancy and FCB Canada:Visit FCB Canada:https://fcbtoronto.com/Connect with Nancy:www.linkedin.com/in/nancy-crimi-lamanna-52207311/

This is HCD - Human Centered Design Podcast
"Journey Map Ops Unveiled: Navigating Customer Experiences with Richard, Maren, and Marc"

This is HCD - Human Centered Design Podcast

Play Episode Listen Later Jan 22, 2024 61:24


Fast-track your career with our 12-week training programme: https://www.thisishcd.com/coaching-mentoring-for-innovators-change-makers In this episode, stand in host Richard McMurray, service designer from the UK, meets Maren Hotvedt, service designer at Atlassian in the U.S., and Marc Stickdorn, service design expert from Austria. They delve into the world of customer journey management operations and discuss the practical application of journey maps as decision-making tools within organizations. Our host and guests share insights from their experiences, emphasizing the need for flexibility, scalability, and effective communication across teams. linkedin.com/in/marenhotvedt linkedin.com/in/stickdorn linkedin.com/in/richardmcmurray

What‘s Wrong With Revenue?
S3 Ep2 - The Cyclonic Buyer Journey Map and How To Use It

What‘s Wrong With Revenue?

Play Episode Listen Later Jan 18, 2024 16:34


I continued the conversation with Matt Sunshine, CEO of the Center for Sales Strategy and Leads G2. In this show, Matt and I debate new buyer journey models and how to use them to help clients get better results from both sales and marketing. Matt has his approach and I have ours, both approaches are eye-opening.

Service Design Show
Solving the systemic issue that's holding design back / Mauricio Manhaes / Episode 186

Service Design Show

Play Episode Listen Later Oct 12, 2023 58:58


This can't be true... It was a revelation that left Mauricio Manhaes in disbelief. A disturbing pattern emerged during his research on what it means to cultivate a design-driven culture in everyday work. Doing research is much like connecting dots, where individual stories often lack groundbreaking insights. However, unexpected patterns can suddenly emerge when you look across these stories. And that's exactly what happened when Mauricio interviewed some of our field's most accomplished, experienced, and respected professionals. These professionals were generously sharing their work journeys and challenges. But when Mauricio zoomed out and started to reflect on the stories, he realized these challenges weren't rooted in a lack of skills or resources. A deeper, systemic issue is at play, limiting design and designers from living up to their full potential. Mauricio has recently published his findings and came on the Show to share them with us. Join us to gain insights into what might be limiting your impact, and walk away with a practical tool to help you have constructive conversations about this topic with peers. What I deeply appreciated about Mauricio's approach is that it's all about understanding and improving, not about assigning blame. Enjoy the conversation, and as always keep making a positive impact. ~ Marc --- [ 1. GUIDE ] --- 00:00 Welcome to Episode 186 06:30 Who is Mauricio 08:15 Lightning Round 17:45 Being part of the decision-making 20:00 What Social Exclusion is like 23:00 Verbal hostility in the workplace 24:15 Realizing the issue: Workplace Bullying 31:00 Feminity and design 38:00 Journey mapping the issue 43:00 Taking ownership of the issue vs being the victim 48:15 What should be explored next? 52:15 The action plan: what we should do 54:15 Get in touch with Mauricio 55:00 How can we devise more ways --- [ 2. LINKS ] --- LinkedIn - https://www.linkedin.com/in/manhaes/ Truths and Method by Hans-Georg Gadamer - https://shorturl.at/rBOQW Why every company is already doing service design without knowing it / Mauricio Manhaes / Episode 20 - https://www.youtube.com/watch?v=VCjrMUz_gk0 Slidedeck used on the SDN Global Cafe - https://www.linkedin.com/posts/manhaes_to-fit-or-not-to-fit-touchpoint-vol-14-activity-7087067423404634113-358C -- Compilation of the main discussion points that emerged after the SDN -- Cafe and the related LinkedIn post (above) - https://www.linkedin.com/pulse/designers-treated-like-women-organizations-mauricio-manhaes-ph-d-/ SDN link to the article - https://www.service-design-network.org/touchpoint/tp14-1-the-employee-journey/tp14-1-to-fit-or-not-to-fit Download the Journey Map - ⁠https://drive.google.com/file/d/1TGW2TmcvIZSg6pV53wU4Z4l4ECHXUzGF/view?usp=drive_link⁠⁠ --- [ 3. CIRCLE ] --- Join our private community for in-house service design professionals. ⁠https://servicedesignshow.com/circle

Journal d'une Nouvelle Vie
#187. La Customer Journey Map : l'outil préféré de Marine Deck !

Journal d'une Nouvelle Vie

Play Episode Listen Later Jun 14, 2023 25:24


J'aime énormément recevoir des invités qui ont un regard neuf, ou un avis qu'on a pas l'habitude d'entendre sur le customer care. C'est pour cette raison que j'apprécie le travail de Marine Deck.  Elle vient à la base de l'univers des start-ups et des grandes entreprises ! Elle vient donc d'un secteur où la relation client s'adresse à des milliers, voire des millions, de consommateurs. Elle est également l'hôte du podcast Le Client, conférencière pour plusieurs entreprises, et créatrice de la boîte à outils du client).  Elle a un parcours assez incroyable dans le milieu du customer care et elle parle souvent d'un élément que je voulais mettre en lumière avec elle aujourd'hui : La customer journey map.

Journey Map
Process vs. Ideas with David Barnes of Charrette

Journey Map

Play Episode Listen Later May 30, 2023 35:32


Today on Journey Map, we're joined by David Barnes, President & Creative Director at Charrette. In this episode, we talk about the role of creativity throughout his life, the career jumps that he made over the last few years, and how interviewing different agencies pushed him to start his own.Learn more from David and Charrette:Visit Charrette: https://charrette.ca/Connect with David: https://www.linkedin.com/in/davidbarnes3/

The Intuitive Customer - Improve Your Customer Experience To Gain Growth
How to integrate Customer behavior into your journey maps to gain ROI

The Intuitive Customer - Improve Your Customer Experience To Gain Growth

Play Episode Listen Later May 20, 2023 39:21


Journey Maps can be useless exercises. That's right…we said it. However, these often-used tools don't have to be as useless as they usually are. Journey Maps are only useless if you don't include the customer's emotional journey in them.  Emotional journeys are the “squishy stuff” associated with why customers buy from you. Since customer's feelings are challenging to itemize, many organizations tend to leave them off. However, the result is a customer process, not a journey map.  After all, without this information, how can you expect to predict and anticipate customer behavior? Moreover, how can you design an experience that is so well positioned for customers' needs that they come back for more (and more)? In this episode— and at the behest of a very complimentary listener who says we actually taught them something (!!)—we explore how you can integrate customer behavior, and the emotions that drive that behavior, into your journey maps. We show you how all the things we talk about on this podcast apply in a practical way and can produce practical results, like an ROI.  Here are some other key moments in the discussion: 04:10  We explain how we will demonstrate the application of behavioral sciences concepts to a standard Journey Map that we made up about booking a hotel online. 12:15  We go through each of the ten concepts we agreed upon before the show, and then Colin adds a bonus one at the end, catching Ryan off guard.  21:29  Using the checklist of (now) 11 concepts, we begin taking you through the process of applying each one to the booking a hotel online journey map, starting with Customer Segmentation, and so on through the list.  27:05  Ryan points out that many times, changes in how organizations serve customers can have an inadvertent effect on how an experience ends, which is detrimental to the emotional journey.  32:58  Colin shares a personal story of how a rental car company bamboozled him into getting a car he couldn't afford after a long-haul flight across the pond, and it cost the company money as a result.  37:00  We share our final tips and key takeaways from this exercise and how it should help you have a more complete picture of the customer journey.  _________________________________________________________________ Did you know we have a YouTube Channel too? Check it out here. Connect with Colin on LinkedIn HERE. Follow Colin on Twitter HERE. Click HERE to learn more about Professor Ryan Hamilton of Emory University.  To learn more about Beyond Philosophy's Suite of Services Click here.

Journey Map
The Importance of Messaging with Nick Verity of Cleverly

Journey Map

Play Episode Listen Later May 9, 2023 35:39


Today on Journey Map, we're joined by Nick Verity, CEO of Cleverly. In this episode we talk about, how Nick got his internship at Dreamworks, the messaging change that was a turning point for Cleverly, and the secret to getting tons of company reviews. Learn More From Nick and Cleverly:Visit Cleverly: https://www.cleverly.co/Connect with Nick: https://www.linkedin.com/in/nick-verity/

Journey Map
Creating New Identities with Mark Goldwell & Joseph Delaney of Zero

Journey Map

Play Episode Listen Later May 2, 2023 36:03


Today on Journey Map, we're joined by Joseph Delaney & Mark Goldwell, Founding Partners at Zero. In this episode, we talk about the stories behind their names, how they first connected over Outback Steakhouse, and the important ethos in their company culture.Learn more from Joseph, Mark and Zero:Visit Zero: https://zero.nyc/Connect with Joseph: https://www.linkedin.com/in/jfdiii/ Connect with Mark: https://www.linkedin.com/in/mgoldstein83/

Journey Map
From Zero Finance Knowledge to a VC Career with Ben Black of Akkadian

Journey Map

Play Episode Listen Later Apr 24, 2023 37:12


Today on Journey Map, we're joined by Ben Black, Co-Founder and Managing Director of Akkadian. In this episode, we talk about the catalyst for starting Akkadian, going from zero finance knowledge to a VC career, and the biggest investment dinner he's ever hosted.Learn more from Ben and Akkadian:Visit Akkadian: https://akkadian.vc/Connect with Ben: https://www.linkedin.com/in/benblack/

Journey Map
Writing Careers & B2B Work with Vincent Pagé of Anyday

Journey Map

Play Episode Listen Later Apr 11, 2023 32:52


Today on Journey Map, we're joined by Vincent Pagé, Founding Partner at Anyday. In this episode, we talk about why he jumped into a writing career in his twenties, how he met his business partner, Danny, and their reason for honing in on the B2B space.Learn more from Vincent and Anyday:Visit Anyday: https://www.anyday.inc/Connect with Vincent: https://www.linkedin.com/in/vincent-pagé-a00a7512b/

Journey Map
Agency Connections and Takeovers with Jack Shedd and Rob Robinson of Mess

Journey Map

Play Episode Listen Later Apr 4, 2023 32:44


Today on Journey Map, we're joined by Jack Shedd and Rob Robinson, Directors at Mess. In this episode, we talk about how they both first connected, the story of when they took over Mess, and cash flow challenges.Learn more from Jack, Rob, and Mess:Visit Mess: https://www.thisismess.com/Connect with Jack: https://www.linkedin.com/in/jshedd/Connect with Rob: https://www.linkedin.com/in/messrob/

Journey Map
Help not Hype Mindset in B2B Marketing with Eoin Rodgers of TMW Business

Journey Map

Play Episode Listen Later Mar 21, 2023 27:04


Today on Journey Map we're joined by Eoin Rodgers, Managing Partner at TMW Business. In this episode, we talk about the importance of empathy in client services, why the “Help not Hype” mindset is key in B2B marketing, and the value of being mindful of the audiences you are targeting. Learn more from Eoin and TMW Business:Visit TMW Business: https://tmwbusiness.com/Connect with Eoin: https://www.linkedin.com/in/eoinrodgers/

Journey Map
Brand Strategy with Kevin Smith of SmashBrand

Journey Map

Play Episode Listen Later Mar 16, 2023 34:25


Today on Journey Map we're joined by Kevin Smith, Founding Partner and Director of Innovation at SmashBrand. In this episode, we talk about how SmashBrand uses predictive technology to guarantee results, the importance of extreme differentiation and why Kevin took the leap from building computers to creating CPG brands.Learn more from Kevin and SmashBrand:Visit SmashBrand: https://www.smashbrand.com/Connect with Kevin: https://www.linkedin.com/in/smashkcs

Journey Map
Finding your Niche with Tom Dorresteijn of STUDIO DUMBAR / DEPT®

Journey Map

Play Episode Listen Later Mar 15, 2023 31:18


Today on Journey Map, we're joined by Tom Dorresteijn, Strategy Director & Partner at STUDIO DUMBAR / DEPT®. In this episode, we talk about why romantic entrepreneurship is important, Tom's experience with imposter syndrome and Studio Dumbar's decision to join forces with DEPT®.Learn more from Tom and STUDIO DUMBAR / DEPT®:Visit STUDIO DUMBAR / DEPT®: https://studiodumbar.com/Connect with Tom: https://www.linkedin.com/in/tomdorresteijn/

Journey Map
Designing for Affluent Audiences with Alex Colley of Ikon

Journey Map

Play Episode Listen Later Mar 14, 2023 31:01


Today on Journey Map, we're joined by Alex Colley, Founder and Creative Director of Ikon. In this episode, we talk about the importance of top of funnel lead generation, why Ikon chose a distributed team agency model and the reasoning behind why Alex believes luxury is the pinnacle of design.Learn more from Alex and Ikon:Visit Ikon: https://ikon.london/ Connect with Alex: https://www.linkedin.com/in/alexcolley/

Journey Map
The Value of Aspirational Positioning with Amanda Lee Smith

Journey Map

Play Episode Listen Later Mar 9, 2023 34:58


Today on Journey Map, we're joined by Amanda Lee Smith, Co-Founder & CEO of Monday Creative Inc. In this episode, we talk about Amanda's love of storytelling and language, treating humans like humans and Monday's work to improve brands' circularity.Learn More from Amanda Lee Smith & Monday Creative:Visit Monday Creative: https://mondaycreative.co/Connect with Amanda Lee Smith: https://www.linkedin.com/in/amandaleesmith1?originalSubdomain=ca

Journey Map
Beyond the Physical World with Annie Chou of Arc & Co.

Journey Map

Play Episode Listen Later Mar 8, 2023 31:58


Today on Journey Map, we're joined by Annie Chou, Partner & Managing Director at Arc & Co. In this episode we talk about, how there is no right or wrong in design, treating design as an intelligent tool and how music can translate into brand.Learn more from Annie and Arc & Co.:Visit Arc & Co.: https://www.arcandco.ca/Connect with Annie: https://www.linkedin.com/in/anniechou

Journey Map
What Makes a Great Brand with Todd Irwin of Fazer

Journey Map

Play Episode Listen Later Mar 7, 2023 33:33


Today on Journey Map, we're joined by Todd Irwin, Chief Strategy Officer and Founder of Fazer. In this episode, we talk about the importance of being on brand, what makes a great brand and how a skateboarding accident propelled him into the agency world.Learn more from Todd and Fazer:Visit Fazer: https://fazer.agency/Connect with Todd: https://www.linkedin.com/in/dc3toddirwin/

Journey Map
Making Change in the World with Phillip Haid of Public Inc.

Journey Map

Play Episode Listen Later Feb 16, 2023 28:27


Today on Journey Map, we're joined by Phillip Haid, Founder and CEO of Public Inc. In this episode, we talk about his pull towards social change, the power of marketing to make change in the world, and the exceptional work that Public does for purpose-driven brands. Learn more from Phillip and Public:Visit Public Inc: https://publicinc.com/Connect with Phillip: https://www.linkedin.com/in/philhaid/

Journey Map
Agency Storytelling with Paul Cash of Rooster Punk

Journey Map

Play Episode Listen Later Feb 15, 2023 31:03


Today on Journey Map, we're joined by Paul Cash, Founder and Chief Rooster at Rooster Punk. In this episode, we talk about his varied early jobs in his career, the lessons he learned through his first two agencies, and the role of storytelling in Rooster Punk's work.Learn more from Paul and Rooster Punk:Visit Rooster Punk: https://roosterpunk.com/Connect with Paul: https://www.linkedin.com/in/paulcash/

Journey Map
Agency Aspirations with Ryan Timms and Amanda 'AJ' Jones of McCann Canada

Journey Map

Play Episode Listen Later Feb 14, 2023 40:11


Today on Journey Map, we're joined by Ryan Timms, President of McCann Canada, and Amanda 'AJ' Jones, Chief Strategy Officer of McCann Canada. In this episode, we talk about their early careers in sports and account positions, Ryan's reasons for being at McCann for such a long period of time, and how AJ's sports education translated over to the advertising world.Learn more from Ryan, AJ and McCann Canada:Visit McCann Canada: http://wp.sitemap.mccann.ca/en/Connect with Ryan: https://www.linkedin.com/in/ryan-timms-772b652/ Connect with AJ: https://www.linkedin.com/in/aj-j/

Creative Shop Talk with Wendy Batten
144. How to Create a Customer Journey Map

Creative Shop Talk with Wendy Batten

Play Episode Listen Later Feb 13, 2023 20:35


  Show Notes    You've spent so much time curating an amazing brand, so now what? It's important that your customers are having the beautiful experience in your dream shop that you intend for them, so creating a customer journey map can ensure that you are doing all you can to achieve that goal.   Key Touchpoints to Focus On in Your Customer's Journey Map Customer's “awareness” of your shop: All of the things you did to ATTRACT customers: your website, Google My Business, social media, your front window - can customers find info easily on how to contact you?   Customer's first impression of your shop: Is the parking lot clean? Is it easy to park? How is the lighting in your shop? Are the mats clean? Did anyone greet the customer?  Customer's experience while shopping: Is your store properly merchandised? Is it clean? Are your staff members pleasant and helpful?  Do you play music? Customer's check out experience: Is your cash wrap neat? Are you offering conversation to your customer? Is the receipt process smooth? How are you and your team handling any missteps? Customer's experience after they've left: Do you have things in place for them to refer you, to easily contact you with questions, to leave a review? Customer's experience when they return: Is your staff good at recognizing repeat customers? Do you welcome them back?   As you walk through every touchpoint, the most important question to ask yourself is “What is my customer thinking and FEELING while they are experiencing every aspect of my brand and my shop?”   The customer's journey map is ever-changing so be sure to go through this process regularly. This will help solidify your brand and improve your customer's experience and in turn what they are saying about your business.    Don't forget, please leave a review or star rating!  Resources Mentioned:   Retailer's Inner Circle   Related podcasts we think you'll like:   Episode 141 - Are you Running the Store of Your Dreams? Episode 139 - 6 Things to Focus on in 2023 Episode 97 - 5 Mistakes to Avoid on Your Website Episode 126 - 10 Simple Ways to Level Up Your Shop For more support from Wendy   Retailer's Inner Circle - Join Wendy inside the best retailer's community   Wendy's FREE Resources for shop owners    Hang out and connect with Wendy on IG    More ways to connect  with Wendy     Retail Made Simple - Wendy's on demand course for shop owners wanting more from their business     Full show notes here https://wendybatten.com/144/      

The Marketing Nomad Show
How to Create Your Customer Journey Map

The Marketing Nomad Show

Play Episode Listen Later Jan 17, 2023 28:16


In this solo podcast episode, I talk about:✨  what is a customer journey map✨  what are the different stages of the customer journey✨ what are the categories to analyze✨ how to create the customer journey map and examples for each categoryDon't forget to subscribe to my podcast and leave a review if you liked this episode! ✨Buy my book, Zero to Four Figures, here: https://www.themarketingnomad.co/books/zerotofourfiguresA bit about me:My name: Prithvi MadhukarPseudonym: The Marketing NomadI'm a marketer, business owner, entrepreneur, author of Zero to Four Figures: Lessons Learned by a Broke CEO, podcaster, youtuber, Etsy Shop Owner, Skillshare Teacher, and influencer with a zest for life, passion for marketing and an aim to travel the world while building my business empire ❤️Say Hi! to me:Instagram -  https://www.instagram.com/themarketingnomadLinkedin -  https://www.linkedin.com/in/prithvimadhukar/Skillshare -  https://www.skillshare.com/r/user/themarketingnomad?gr_tch_ref=on&gr_trp=onPodcast - https://podcasts.apple.com/us/podcast/the-marketing-nomad-show/id1531854014YouTube -  https://www.youtube.com/channel/themarketingnomadMy Etsy Shop:  https://www.etsy.com/shop/TheMarketingNomadCoConsulting Services I offer:Social Media Marketing | Website Marketing | Content Marketing | Email Marketing: https://www.themarketingnomad.co/packages☕ Buy me a coffee if you'd like! ☕https://www.buymeacoffee.com/marketingnomadDISCLAIMER: You are absolutely not required, ever! However, if you liked this episode and you want to say thank you, then this is just me keeping that option open :) I am grateful for anything but please never feel like you have to! :)Download:1. Marketing Plan Worksheet - https://www.themarketingnomad.co/marketing-plan-worksheet2. IG Post Checklist - https://www.themarketingnomad.co/lm-start-post-checklistSupport the show

This Can't Be That Hard
Ep 193: The Journey Map

This Can't Be That Hard

Play Episode Listen Later Jan 3, 2023 23:37 Transcription Available


A really great customer experience is something that will keep clients coming back to you again and again. But contrary to what we might think, our client's experience is a lot more than just what happens on the day of the session and how much they like the photos we deliver…. There are so many opportunities to give them that "WOW" experience (or not)!Today, I'm sharing a tool that will help you map out your customer's journey every step of the way, then figure out where and how you can improve those steps to really elevate your customer experience. Links: Download The Customer Journey Map Worksheet Watch the Simple Sales Masterclass where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!

Northlands Church -  Weekly Messages
What are you doing? Part 3

Northlands Church - Weekly Messages

Play Episode Listen Later Nov 21, 2022 35:00


There is a call for intimacy in this season. Greg, Katie and Scottie share how some of the resources on the Journey Map have provoked their spiritual growth and enriched their relationship with Jesus.

Northlands Church -  Weekly Messages
What are you doing? - Part 1

Northlands Church - Weekly Messages

Play Episode Listen Later Nov 6, 2022 35:00


Pastor Greg discusses how spiritual growth doesn't happen on accident. We can be intentional in our spiritual growth through personal and corporate study of resources found on our Journey Map.

The Agile World with Greg Kihlstrom
#293: I have my customer journey map... now what? with Carlos Manalo and Stratton Cherouny, Office of Experience

The Agile World with Greg Kihlstrom

Play Episode Listen Later Nov 4, 2022 27:05


The process of creating a customer journey map can provide insights into your customers, as well as the internal teams, processes, and platforms that serve them, but it requires an understanding of how to effectively use the journey map well in order to take it from a fancy graphic into something truly beneficial to the organization. Today we're going to talk about how to make your customer journey maps valuable and create real-world value from them. To help me discuss this topic, I'd like to welcome Carlos Manalo and Stratton Cherouny, Co-Founders of Office of Experience. RESOURCES The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Customer Experience Podcast
225. Aligning EX and CX with a Service Blueprint w/ Justin Zalewski

The Customer Experience Podcast

Play Episode Listen Later Oct 25, 2022 50:50 Transcription Available


“Customers don't care about organizational structures or silos. They care about the value they're receiving. To customers, it's all one service and one experience.” That quote comes from a recent whitepaper about improving CX and EX written by today's guest.   Justin Zalewski spent a decade with Studio Science, a design and innovation agency that helps businesses design for people and that helps deliver better experiences - every day for every customer.   He currently serves as Director of Product Design and Strategy, leading a team of designers and developers focused on product design, UX design, and software development for clients ranging from market-leading technology companies to Fortune 500 brands. In this episode, we talk about:  How should someone be thinking about whether customer experience is best in their organization? What are the core concepts of human-centered design?  How should you balance quantitative and qualitative data coming in from your customers? How can research and discovery phases save you 10x down the line? Why do we typically approach EX and CX as separate things?  What is a Service Blueprint and how does it support a Journey Map?  More information about Justin and today's topics: LinkedIn Profile: https://www.linkedin.com/in/justinzalewski/   Company Website: https://studioscience.com/   Other Relevant Links: Delivering Better Services by Aligning CX and EX (Whitepaper) - https://studioscience.com/wp-content/uploads/2022/04/2022_Service-Design-Whitepaper.pdf   Justin's Calendly - https://calendly.com/studioscience/   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.

Confessions of a Higher Ed CMO — with Jaime Hunt
Episode 13: Creating a Student Journey Map

Confessions of a Higher Ed CMO — with Jaime Hunt

Play Episode Listen Later Oct 21, 2022 56:16


In this episode of Confessions of a Higher Ed CMO, Jaime talks with Renee Seltzer, Marketing Growth Agency Owner and Fractional CMO, about creating customer journey maps. Creating a journey map can help your institution understand the steps a student takes as they enroll and matriculate. They can be incredibly valuable in identifying – and ultimately fixing – friction points that could cause a student to stop the enrollment process. Higher ed leaders who take equity seriously will also find value in this conversation. Takeaways from this episode include:An introduction to journey mapsTips for creating your own journey maps, including identifying resourcesHow fixing friction points is important as students struggle with the cognitive load that came with COVIDHow artificial intelligence can improve the student journeyAdvice on using a variety of technologies to engage the modern studentInsight into the ways our current approaches exclude historically marginalized populationsConfessions of a Higher Ed CMO is sponsored by our friends at Mindpower - a full-service marketing and branding firm celebrating nearly thirty years of needle-moving, thought-provoking, research-fueled creative and strategy. Mindpower is women-founded and owned, WBENC certified, nationally recognized, and serves the social sector – higher education, healthcare, non-profits, and more. The Mindpower team is made up of strategists, storytellers, and experience creators. From market research to brand campaigns to recruitment to fundraising, the agency exists to empower clients, amplify brands, and help institutions find a strategic way forward. Learn more about Mindpower here! Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Mickey Baines, Zach Busekrus, Jeremy Tiers, Corynn Myers, Jaime Gleason and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

Volunteer Nation
Improve the Volunteer Experience with a Journey Map

Volunteer Nation

Play Episode Listen Later Aug 18, 2022 18:22


Impact Pricing
Blogcast #64: Buyer's Value Journey Map

Impact Pricing

Play Episode Listen Later Jul 22, 2022 2:43


This is an Impact Pricing Blog published on June 15, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/buyers-value-journey-map/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email: mark@impactpricing.com LinkedIn: https://www.linkedin.com/in/stiving/  

The Chief Customer Officer Human Duct Tape Show
What I Know: Goal Map, Not Journey Map Pt. 2

The Chief Customer Officer Human Duct Tape Show

Play Episode Listen Later Jul 1, 2022 16:58


What I know is that goal mapping not journey mapping is a new way of leading, uniting your organization and earning the right to customer driven-growth. Goal mapping will drive you to reflect on new customer-driven KPIs. Thinking about: how will you operationally measure the outcome metrics that will earn their goals? Not just asking them how we did or how satisfied they are. And also recognizing in a B2B standpoint, what are you doing to help them achieve their goals?

The Chief Customer Officer Human Duct Tape Show
What I Know: GOAL Map, Not Journey Map Pt. 1

The Chief Customer Officer Human Duct Tape Show

Play Episode Listen Later Jun 27, 2022 6:02


A goal map starts with the goals your customer wants to achieve and shifts your KPIs. By measuring the things that your customer cares about, it transforms how you do work. Find the show notes and more information at customerbliss.com/whatiknow.

Practice Advantage
Quick Hitter: Customer Journey Mapping with Dr. Manning

Practice Advantage

Play Episode Listen Later Jun 20, 2022 21:10


Customer journey mapping is a powerful tool within customer experience that you can use to map out your own patient journey. Our very own Dr. Manning dives into using this practice building tool. Key Takeaways:The individual you are taking of in your practice is a patient customer or patient consumer. They are both a patient, receiving health care they need and value, AND a customer, making decisions like a consumer, both coming to you and purchasing from you.Start with a high level journey map. Take time to identify what are the individual steps the patient takes from the very beginning of their journey with you through your ongoing communication.Once you've confirmed your high level journey map, dive deeper into what the individual experiences at each what.What actions do they take?How are they feeling? What are their emotions?What means of communication or technology are they using?What do you want them to feel during and after that step with your practice?Engage your team throughout the entire journey mapping process!We want to hear from you! Let Dr. Manning know about your own customer journey mapping experience and what insights you uncover!

#GrowGetters
6 easy steps to build your customer journey map

#GrowGetters

Play Episode Listen Later Jun 1, 2022 10:48


If you have a product or a service, you may be looking into how you can start marketing it. Or you might be thinking of how to diversify your revenue, build a new product and genuinely create further clarity in your business. This is hard to do without a model to follow. But, before you go any further, we'd love to throw you an ideal way.Why don't you take a step back and think about your customer and the journey they make to buy or purchase your product or service. And why, you may be wondering? Well, in this next episode, we're going to go through why we believe it's imperative to step back and understand your customer journey before making any big plans. With more insight, you can make better and more informed decisions.Head over to growgetters.io for full show notes!GrowGetters Club is a perfect blend of everything you need to launch your side hustle or scale your business in no time. Get exclusive access to expert lead masterclasses and events, covering the hottest future skills topics so you stay on top of your game. And the best part of all, you'll be part of a growing movement of women who are taking active steps to future-proof themselves and encourage each other to thrive. Come and join the waitlist for Growgetters Club, Click here to sign up!

The Intuitive Customer - Improve Your Customer Experience To Gain Growth
Don't do this! Why Do People Fail to Understand Customers' Real Expectations?

The Intuitive Customer - Improve Your Customer Experience To Gain Growth

Play Episode Listen Later Apr 2, 2022 31:59


A common mistake organizations make with their experience is failing to understand customer expectations. This mistake will lead to customers feeling unhappy and disappointed—two emotions I guarantee won't contribute to your customer-driven growth.  Expectations are a form of Reference Point, which people use to compare and evaluate experiences. The expectations are rational, emotional, and sensory, and are an essential companion for customers as they walk your customer journey, making them essential for your Journey Map.  What's worse, we aren't meeting customer expectations, at least not according to the American Customer Satisfaction Index. On a recent podcast, we explored how the ACSI is showing poor outcomes for customer satisfaction over the last ten years, a time span that make it impossible just to blame the virus.  In this episode, we talk about customer expectations and why so many companies get them wrong. We will also take a look at why we have expectations and where they originate, as well as the reasons we think this way. Perhaps most importantly, we will talk about how to avoid disappointing customers' expectations when you present them your experience.  Key Ideas to Improve your Customer Experience Let me start by asking if you have ever been to the Congo? Most people haven't. However, if I asked you what it might be like, what would you say? Some people might say they picture it to be a jungle country. They might use words like green, humid, or lush. Some might say dangerous or sweaty.  However, in most cases, they don't know any of this stuff is true. So, how did these images and adjectives get there? My guess is these descriptions come from books or movies people might have read or seen, or stories they heard over the years in school. This exercise demonstrates how customers' expectations develop.   Here are a few other key moments in the discussion: 09:33  Ryan explains the theory behind why we need to draw upon our past experiences or construct ideas about new experiences as we go about our daily lives for comparison's sake. 11:32  Colin builds upon Ryan's example about drawing upon experiences by pointing out that the past experience does not have to be in the same industry vertical to be the comparison.  15:13 Colin gets into the importance of understanding customers' emotional expectations as well as their rational ones to deliver an experience that satisfies and delights them.     22:57   We talk about how customers' expectations can change over time and can be reasonable, so it's important not to blame your problems on unrealistic customer expectations. 26:59   Colin and Ryan both share their practical advice on what to do about understanding customer expectations and how to apply it to the experience you deliver.       Please tell us how we are doing! Complete this short survey.  Customer Experience Information & Resources LinkedIn recognizes Colin Shaw as one of the 'World's Top 150 Business Influencers.' As a result, he has 289,000 followers of his work. Shaw is Founder and CEO of Beyond Philosophy LLC, which helps organizations unlock growth by discovering customers' hidden, unmet needs that drive value ($). The Financial Times selected Beyond Philosophy LLC as one of the best management consultancies for the last two years. Follow Colin on LinkedIn and Twitter. Click here to learn more about Professor Ryan Hamilton of Emory University.  Why Customers Buy: As an official "Influencer" on LinkedIn, Colin writes a regular newsletter on all things Customer Experience. Click here to join the other 22,000 subscribers.  How can we help? Click here to learn more about Beyond Philosophy's Suite of Services.

Coffee With Source
Are You Meant To Be Wealthy? Special Guest: Spiritual Financial Planner Randa Hoffman

Coffee With Source

Play Episode Listen Later Feb 11, 2022 73:22


Randa Hoffman - Spiritual Financial Planner Born in Saudi Arabia and raised in Jordan to an Arab father and American mother, I saw the good and bad money brought out of people. We were middle-class and never talked about money, so I had to figure it out on my own, which led to mistakes along the way and continuous adjustments. What is Spiritual Financial Planning? At the core of what I do for my clients is introduce them to their heart's desires and co-create inspired actionable steps to manifest those goals into reality. Spiritual Financial Planning begins with a guided visualization to introduce you to goals, desires, and wants in your life both that you constantly dream of, and others that are tucked away deep inside. By understanding your soul's mission and elevating your vibration to be in alignment with your goals and money, we'll co-create a Journey Map with inspired actions both financial and non-financial. We then will reach those goals by connecting desires to financial and life decisions. https://radiantwealthplanning.com Randa@radiantwealthplanning.com

Creative Mindsets for Business
How to Conquer the Hero's Journey

Creative Mindsets for Business

Play Episode Listen Later Jan 2, 2022 33:52


Is your life a big question mark ❓Are you questioning…You Career❓Your Purpose❓Your Values❓Your Impact❓Your Legacy❓How to do life right❓Do you feel like you have a call to do something more, or to be something more?If you're feeling stuck in your career or  an area life, if you're asking BIG life questions and are in search for clarity, you might be on the Hero's Journey – a journey where your character, strength, and skills are tested and developed. If this sounds familiar, that's because this exact narrative template has inspired countless stories from ancient myths to modern television shows and movies. Tune into this week's episode to learn more about the Hero's Journey, and strategies to answer those BIG life questions, gain the clarity you need, and victoriously elevate to new heights. Download your FREE Hero's Journey Map and Breakthrough questions to help conquer your journey at www.empowerhousecoaching.co/journey. If you're interested in gaining more success mindset tools and strategies to help gain clarity on your next life chapter, and uncover who you really and your possibilities, join the Clarity Catalyst Group Coaching program which launches January 10, 2022. Visit www.empowerhousecoaching.co/cij-group. Not sure if this program is for you? Tryin coaching for free to test the tools! Schedule your FREE session here: https://calendly.com/empowerhousecoaching/50min