Podcasts about hispanic marketing

The CEO of Alma, arguably the most awarded Hispanic advertising agency in the United States, talks to us from the headquarters of LERMA/ in Dallas, TX about the launch of his book Hispanic Market Power, America's Business Growth. Learn from the author, Isaac Mizrahi, what motivated him to write the book, his journey in multicultural marketing throughout the years, and what the perception of that market is today, even after a worldwide pandemic. Marc Pritchard from Procter & Gamble famously said, "If you're not doing Hispanic Marketing, you're not doing marketing", and this book goes into detail about the whys and the how highlighting the huge opportunity for a group that contributes $2.7 Trillion to the economy with a median age 10 years younger than the rest of the United States population. Enjoy case studies from several blue chip brands like Cheetos, Coors Light, Lilly, Kia, etc. Isaac's new book gives you context and reasons for how you could take your marketing strategy to the next level by thinking multicultural. Enjoy!! Hispanic Marketing Power. America's Business Growth Engine can be purchased here. Guests: Isaac Mizrahi, CEO of Alma, Author, Speaker, Board Director, Multicultural Marketing Expert, Forbes Contributor, AdWeek 50 Producer: ⁠⁠⁠⁠⁠⁠Rolf Ruiz⁠⁠⁠⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠ Host: ⁠⁠⁠⁠⁠⁠Francisco Cárdenas⁠⁠⁠⁠⁠⁠, Principal of Digital Strategy & Integration at ⁠⁠⁠⁠⁠⁠LERMA/⁠⁠⁠⁠⁠⁠ Music: ⁠⁠⁠⁠⁠⁠Pedro Lerma⁠⁠⁠⁠⁠⁠ and the Band, ⁠⁠⁠⁠⁠⁠LERMA/⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/lerma-agency/message

Episode 68 - If you are not investing in multicultural marketing, you're not investing in marketing. The US Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. Now more than ever, corporations operating in the US should see the Hispanic population at the core of their existing and future strategies, but many leaders believe Hispanic marketing is the same marketing you run for Anglos but translated into Spanish, or that all Hispanics are undocumented immigrants with no purchasing power, or that using Mariachis in their communications is the way to connect with this diverse segment. It's time for a modern approach. In this episode we talk with, Isaac Mizrahi, one of the country's leading voices in multicultural marketing, uses his unique experience as a corporate executive, agency CEO, and industry leader to help businesses grow by leveraging the booming Hispanic consumer segment to drive sales.

Once called “The Godfather of Hispanic Marketing,” Richard Montañez started his career at Frito-Lay in 1976 as a janitor, and is recognized as the creator of the Flamin' Hot line of products. He held various senior roles at PepsiCo and its Frito Lay divisions, before retiring in 2020. Richard shares the inside story of the world's hottest snack brand.

When you leverage your heritage in your marketing strategy, you create new opportunities to cultivate meaningful connections with your consumers. Melissa sits down with Yvonne “Bonnie” Garcia, Founder and CEO of MarketVision to talk about her groundbreaking career in Hispanic marketing.About Yvonne:Yvonne “Bonnie” Garcia founded MarketVision in 1998 after 22 years in corporate marketing because she saw a void in shopper, promotional, and grassroots marketing that would engage multicultural consumers. Since then, she has expanded the business from “three Latinas and a telephone” into a multi-million-dollar Culture. Inspired. Marketing® firm that uncovers cultural insights through research to make meaningful connections with clients' brands or services. MarketVision has 25 employees at its San Antonio headquarters and satellite offices in New York and Mexico. The firm has created culture-based marketing initiatives for such clients as Coca-Cola, Centers for Disease Control, ConAgra Foods, Continental Airlines, Copa Airlines, FCA Chrysler, Fisher-Price, General Mills, Girl Scouts of America, HEB, Hershey's, J.M. Smucker Company, Kraft Foods, MassMutual, Mazola (ACH Foods), MillerCoors, Mondelez International, Northwestern Mutual, TIAA, University Health System, USAA, U.S. Bank, United Airlines and GO RIO. Topics covered: - Understanding the power of Hispanic marketing- Opportunities for growth and areas of improvement in the cultural marketing shift- Gaining the respect of the Hispanic community- The growing Hispanic market- What inspired Bonnie's "Dale Ganas" book- Advice for LatinasActions to take:- Leverage your background- Go where the numbers are- Respect and acknowledge your heritage- Understand what people care about- Be fearlessResources mentioned: - MarketVision- Coca-Cola- The U.S. Census- Selena Coca-Cola ad- "Technology and Spanish Translations" PRSA article- Selena Coca-Cola TV spots- "Dale Ganas"- "Smart Talk: Public Relations Essential All Pros Should Know"- MVW Communications- PR Pro Gear

What does it mean to be a master of marketing? For some, it's about sales and numbers. For others, it's about creativity and self-expression. And for others still, it's about making a difference in the world. At its core, marketing is about understanding people and what they want or need. It's about finding a way to connect with them and give them what they're looking for. And it's about doing all of this in a way that is ethical and responsible. That is what today's guest, Craig Handley, talks about.    As an entrepreneur, speaker, musician, and philanthropist, Craig lives life like extreme sports. An expert in Hispanic Marketing, Direct Response Marketing, and Sales and Brand expansion, Handley is the CEO and founder of the hugely successful "Listen Up Espanol," which was named #1 in Business Products and Service (#27 overall) on Inc. Magazine's 500/5000 list. Handley's businesses employ over 1,000 employees and have cumulatively done over 500 million in sales within the last five years to Hispanics in the USA.   Tune in to learn about Craig's marketing techniques and how he creates authentic connections with people quickly and seamlessly. Love the show? Subscribe, rate, review, and share! https://retreatboss.com/podcast

Today's guest is an entrepreneur, speaker, musician, and philanthropist. He believes in “living life like an extreme sport.” He is an expert in Hispanic Marketing, Direct Response Marketing, and Sales and Brand expansion, Handley is the CEO and founder of the hugely successful “Listen Up Espanol,” which was named #1 in Business Products and Service (#27 overall) on Inc Magazine's 500/5000 list. Handley's businesses employ over 1,000 employees and have cumulatively done over 500 million in sales within the last five years. He started his professional career as a paperboy, winning a contest to go to Disney for most new subscribers at the age of 13, he followed up with 3 years of door-to-door insurance sales, where he again won the companies highest award 8 times. Watch now and learn how passion and tenacity can lead you to great success just like Craig. Love the show? Subscribe, rate, review & share! https://therealjasonduncan.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

You can increase the happiness rate in your nonprofit. Craig Handley inspires us to “live life like an extreme sport” and bring that energy into our nonprofit. Conversation Highlights {02:26} The American dream. {09:03} Programs that will increase the happiness rate in your nonprofit. {14:34} The importance of making changes in your staff life. {19:32} Talk about the big picture. {27:03} Getting caught up in ego. {32:46} Interacting with a person considered to be of lower stature. {36:04} Creating fans of your organization. Remarkable Quotes Craig: The happiness scores went through the roof; everybody was happier! Craig: When you are helping people go after their dreams it's hard to quit. Travis: All the innovative people in the world are rulebreakers. Craig: If you've got someone that's gossiping and cancerous, it doesn't matter what their skills are. Craig Handley Bio Craig Handley is an entrepreneur, speaker, musician, and philanthropist. He believes in “living life like an extreme sport.” As such, he has cage dived with great white sharks and rappelled down Table Mountain in South Africa, driven the Baja 500 trail in Mexico, hiked through the jungles of Malaysia, and in Iceland, he snowmobiled across a live volcano, swam in the Blue Lagoon, and dove in the famed Silfra Fissure which is the only dive site in the world where your dive is in the crack between two continental plates. He is the 85th civilian ever to jump out of a plane from over 32,000 feet... He is undefeated in his three trips to Necker Island when donning the Sumo Suit. He's met Ringo Starr and bumped into Paul McCartney before security escorted him back to his table while trying to get a selfie, and, in Calgary, he had a scarf blessed while meeting the Dalai Lama (which he has since misplaced). An expert in Hispanic Marketing, Direct Response Marketing, and Sales and Brand expansion, Handley is the CEO and founder of the hugely successful “Listen Up Española,” which was named #1 in Business Products and Service (#27 overall) on Inc. Magazine's 500/5000 list. Handley's businesses employ over 1,000 employees and have cumulatively done over 500 million in sales within the last five years to Hispanics in the USA. He started his professional career as a paperboy, winning a contest to go to Disney for most new subscribers at the age of 13, he followed up with 3 years of door-to-door insurance sales, where he again won the company's highest award 8 times. He worked in a call center in telephone sales and again was one of 3 employees (Out of 950) selling over a million dollars a year in product. A respected advisor for hundreds of brands, products, and services in almost every category, he has also contributed articles and been interviewed for leading marketing and business magazines, blogs, and podcasts and he's spoken at conferences, company retreats, seminars, and private masterminds. Connect with Craig Handley http://revenueenhancement.com https://www.facebook.com/craighandley https://twitter.com/CraigAHandley https://www.listentrust.com https://www.linkedin.com/in/craighandley Nonprofit Architect Podcast Links Website http://nonprofitarchitect.org Community https://www.facebook.com/groups/NonprofitArchitect Ultimate Podcast Guide https://nonprofitarchitect.org/ultimate-podcast-guide/ Subscribe and Leave a Review https://podcasts.apple.com/us/podcast/nonprofit-architect-podcast/id1481292481 Patreon https://www.patreon.com/NonprofitArchitect Watch on YouTube https://www.youtube.com/channel/UCQm8fnR2sHyrmLpV2jKYajA Listen to these other great podcasts from Veterans https://nonprofitarchitect.org/veteran-podcast-network/ Want help getting your podcast started? Visit: https://nonprofitarchitect.org/podcast-production-services/

Do you know about these 3 high value marketing tips for small businesses?This podcast showcases how entrepreneurs can learn  easy to implement strategies and discover strategies for reaching their consumer base.Website: www.thehispaniccmo.comFacebook: @thehispaniccmoInstagram &TikTok: @thehispaniccmo 

You can increase the happiness rate in your nonprofit. Craig Handley inspires us to “live life like an extreme sport” and bring that energy into our nonprofit. Conversation Highlights {02:26} The American dream. {09:03} Programs that will increase the happiness rate in your nonprofit. {14:34} The importance of making changes in your staff life. {19:32} Talk about the big picture. {27:03} Getting caught up in ego. {32:46} Interacting with a person considered to be of lower stature. {36:04} Creating fans of your organization. Remarkable Quotes Craig: The happiness scores went through the roof; everybody was happier! Craig: When you are helping people go after their dreams it's hard to quit. Travis: All the innovative people in the world are rulebreakers. Craig: If you've got someone that's gossiping and cancerous, it doesn't matter what their skills are. Craig Handley Bio Craig Handley is an entrepreneur, speaker, musician, and philanthropist. He believes in “living life like an extreme sport.” As such, he has cage dived with great white sharks and rappelled down Table Mountain in South Africa, driven the Baja 500 trail in Mexico, hiked through the jungles of Malaysia, and in Iceland, he snowmobiled across a live volcano, swam in the Blue Lagoon, and dove in the famed Silfra Fissure which is the only dive site in the world where your dive is in the crack between two continental plates. He is the 85th civilian ever to jump out of a plane from over 32,000 feet... He is undefeated in his three trips to Necker Island when donning the Sumo Suit. He's met Ringo Starr and bumped into Paul McCartney before security escorted him back to his table while trying to get a selfie, and, in Calgary, he had a scarf blessed while meeting the Dalai Lama (which he has since misplaced). An expert in Hispanic Marketing, Direct Response Marketing, and Sales and Brand expansion, Handley is the CEO and founder of the hugely successful “Listen Up Española,” which was named #1 in Business Products and Service (#27 overall) on Inc. Magazine's 500/5000 list. Handley's businesses employ over 1,000 employees and have cumulatively done over 500 million in sales within the last five years to Hispanics in the USA. He started his professional career as a paperboy, winning a contest to go to Disney for most new subscribers at the age of 13, he followed up with 3 years of door-to-door insurance sales, where he again won the company's highest award 8 times. He worked in a call center in telephone sales and again was one of 3 employees (Out of 950) selling over a million dollars a year in product. A respected advisor for hundreds of brands, products, and services in almost every category, he has also contributed articles and been interviewed for leading marketing and business magazines, blogs, and podcasts and he's spoken at conferences, company retreats, seminars, and private masterminds. Connect with Craig Handley http://revenueenhancement.com https://www.facebook.com/craighandley https://twitter.com/CraigAHandley https://www.listentrust.com https://www.linkedin.com/in/craighandley Nonprofit Architect Podcast Links Website http://nonprofitarchitect.org Community https://www.facebook.com/groups/NonprofitArchitect Ultimate Podcast Guide https://nonprofitarchitect.org/ultimate-podcast-guide/ Subscribe and Leave a Review https://podcasts.apple.com/us/podcast/nonprofit-architect-podcast/id1481292481 Patreon https://www.patreon.com/NonprofitArchitect Watch on YouTube https://www.youtube.com/channel/UCQm8fnR2sHyrmLpV2jKYajA Listen to these other great podcasts from Veterans https://nonprofitarchitect.org/veteran-podcast-network/ Want help getting your podcast started? Visit: https://nonprofitarchitect.org/podcast-production-services/

Are you in Texas and ignoring 40% of the consumer based! Have you looked at targeting the lucrative Hispanic market?This podcast showcases how Texas entrepreneurs and politics can capitalize on this growing demographic. Learn about the unique cultural nuances that make this community so appealing to businesses and discover strategies for reaching this important consumer base.Watch now for valuable insights that can help you take your restaurant to the next level!Website: www.thehispaniccmo.comFacebook: @thehispaniccmoInstagram &TikTok: @thehispaniccmo

Want to drive more traffic into your auto lot or auto website? Have you looked at targeting the lucrative Hispanic market?This podcast showcases how auto dealers can capitalize on this growing demographic. Learn about the unique cultural nuances that make this community so appealing to businesses and discover strategies for reaching this important consumer base.Watch now for valuable insights that can help you take your restaurant to the next level!Website: www.thehispaniccmo.comFacebook: @thehispaniccmoInstagram &TikTok: @thehispaniccmo

Want to drive more traffic into your quick casual restaurant or franchise? Have you looked at targeting the lucrative Hispanic market? This podcast showcases how QSR, Franchise and Restaurant owners can capitalize on this growing demographic. Learn about the unique cultural nuances that make this community so appealing to businesses and discover strategies for reaching this important consumer base. Watch now for valuable insights that can help you take your restaurant to the next level!Website: www.thehispaniccmo.comFacebook: @thehispaniccmoInstagram &TikTok: @thehispaniccmo

Latina shoppers spend over $3 Billion in cosmetics alone. The truth is that a crucial ingredient to the appeal of this industry are Latina clients. In fact, over 40% of Latinas say that they utilize cosmetics to look put-together. So, building brand loyalty is crucial for these repeat super-consumers keen on patronize your brand/product.We discuss how brands should and how to attract this powerful Latina superconsumer! Website: www.thehispaniccmo.comFacebook: @thehispaniccmoInstagram &TikTok: @thehispaniccmo

For small businesses targeting the Hispanic market, digital marketing is essential. But what are the best ways to reach this audience? Here are some tips on how to increase engagement with Hispanic digital marketing. First, make sure your website and content are also available in Spanish. Next, use culturally relevant keywords and images in your ads and social media posts. Finally, create targeted campaigns specifically for Hispanics. With these strategies, you can connect with this growing audience and drive more sales through Hispanic digital marketing.Resources:Online course Information: Hispanic Digital MarketingInstagram & TikTok: @thehispaniccmoFacebook: @thehispaniccmo

As an entrepreneur, it is important for you to understand the modern consumer journey in marketing. Why? Because it will help you better target your audience and create content that is relevant to them. If you can understand the customer's journey, you can create marketing funnels that are more effective and help you reach your business goals. Resources:Online course Information: The Customer JourneyInstagram & TikTok: @thehispaniccmoFacebook: @thehispaniccmo

What is a marketing plan? It is the tactical or action plan of what you should do to implement your marketing strategy. There are things you should consider within when executing the marketing plan: Identifying the target marketWhat is your value propositionDoes it align with the business objectiveKnow your budget and resourcesMeasure and OptimizeAdditionally, it is important to consider what channels you should be investing in. Resources:Online course Information: The Marketing StrategyInstagram & TikTok: @thehispaniccmoFacebook: @thehispaniccmo

We cover what is a marketing strategy and why is it important. There are 5 primary things when formulating the marketing strategy: Identifying the target marketWhat is your value propositionDoes it align with the business objectiveKnow your budget and resourcesMeasure and OptimizeAdditionally, it is important to consider what channels you should be investing in. How does a marketing plan different than a marketing strategy. Be sure to tune in! Resources:Blog: 21 Marketing Strategy TipsOnline course Information: The Marketing Strategy Instagram & TikTok: @thehispaniccmoFacebook: @thehispaniccmo 

In order to create a successful Hispanic marketing campaign, you first need to establish your business objectives. What are you hoping to achieve with your existing marketing efforts? Without a clear goal in mind, it will be difficult to make strategic decisions and track results.I'll discuss some tips for setting effective business objectives and why it is an important part of a business. At the heart of setting long-term business goals there are a set of three fundamental topics we will cover; the purpose, the goal and the plan to accomplish meeting the goal.Having a clear definition of business objectives will help set specific targets with measurable steps for your business organization.Resources:Blog: https://thehispaniccmo.com/setting-the-business-objectives/Masterclass Information: The Hispanic Marketing StrategyInstagram & TikTok: @thehispaniccmoFacebook: @thehispaniccmo

Happy New Year and welcome to the new season of the "Culture Not Language" podcast! This season will be very personal about our mission to meeting our SMART goals and really setting a vision on what we want to achieve. This will really focus on debunking the marketing "myths" from the so-called "experts" have laid out and REAL talk about the Hispanic community. This is about delivering value bombs for my subscribers so they can refine their vision to truly maximize their potential! Resource:Blog: How to achieve 2022 Smart GoalsMasterclass Information: The Hispanic Marketing StrategyInstagram & TikTok: @thehispaniccmoFacebook: @thehispaniccmo

I'm very excited to bring you one of the speakers at my upcoming Excelente the Event on the show today. His entrepreneurial story, how he overcame all the naysayers, and what he has created from huge disadvantages is inspiring.Richard Montañez is an inventor, entrepreneur, philanthropist and business executive whose inspirational journey has taken him from the barrio to the boardroom. A sought-after motivational speaker, he may be best known as the creator of Flamin' Hot Cheetos—the billion-dollar brand and worldwide phenomenon. Hailed as the Godfather of Hispanic Marketing, Montañez began his tenure as a janitor at Frito-Lay/PepsiCo before rising up through the ranks to head his own division. He serves on several nonprofit boards and is widely recognized as one of the most influential Latinos in corporate America. You will want to hear this episode if you are interested in...Why it's okay not to look glamorous (6:30)How to navigate the balance between dreaming and doing (8:45)The key to getting recognized by C-suite leaders (13:45)Tips for shutting out the negative noise that comes from naysayers (18:40)How to see yourself as more than where you currently are (23:20)The importance of being honest with yourself (29:12)How to stand out without being held back (35:30)The way to get a revelation (39:40)How to disregard haters (51:00)Ways to practice healthy self-love (53:30)What Latino leaders can to do make an impact in their communities (59:25)Resources & People MentionedFlamin' HotExcelente the EventConnect with RichardOn InstagramOn TwitterOn FacebookConnect With Peter O. Estévezwww.peteroestevezshow.com Follow on Facebook Follow Peter O. Estevéz Show on InstagramFollow Peter on Instagram

What are your marketing needs for 2022? One of the most important considerations in any marketing plan is knowing what you need to reach your goals. Using a realistic evaluation of how your Marketing is constantly evolving. I talk about this extensively on my website at https://thehispaniccmo.com/hispanic-marketing-masterclass/It has been said that marketing is an art, science, and a lot of luck. Those needs are constantly changing for businesses looking to expand their reach, stay current with the latest trends, and bring in new customers. With all these needs it can be difficult to not only know what's most important but also how to use the most efficient tools available. Luckily this podcast will highlight some helpful tips on how to meet your marketing needs for 2022! Resources:Website: www.thehispaniccmo.comInstagram:@thehispaniccmoFacebook: @thehispaniccmo

In today's market everyone considers themselves an expert, and so many people have been burnt either because the expert they hired was not the expert they needed, or was not quite the expert they thought they were. In this episode Ginger shares with us how story guides people to that place of comfort certainty and trust. My Guest: Ginger Zumaeta Ginger Zumaeta, advises companies on positioning and communicating big ideas. She's the Founder and CEO of Zumaeta Group, a positioning and messaging strategy firm, and author of the forthcoming book Deckonomics: Design Presentations that Spread Ideas, Drive Decisions and Close Deals. Ginger has worked with some of the world's largest brands, such as Coca Cola, Verizon, Union Bank, Amgen, Anthem, Infinity Insurance and many others. Her insights have been featured in publications such as Business Insider, TheNextWeb, Better Marketing, Storius, and Marketing Profs, among others and she's spoken about marketing and messaging on numerous stages including Verizon's Hispanic Marketing series, the Latina Style National Conference, Union Bank's Personal Branding series, Kaiser Permanente's Annual Brand Conference, and the Promax National Conference. She's the winner of 3 Emmy Awards, 12 Muse awards and a Gracie Award for her work in television, and has held positions as an adjunct professor at UCLA and Cal Lutheran in marketing and research. After going from an award-winning career at NBC to launching a strategic consulting firm, Ginger uses her experience in storytelling and persuasion to train corporate teams in telling better business stories to move high-stakes work forward with clear and succinct presentations grounded in story structure and backed by brain science. Pivotal Moments ·       Ginger began in TV in research and found herself struggling to tell the stories of what the research was telling her. ·       She was responsible for analysing all of the ratings understanding how audience was flowing in and out of shows and so on. ·       The reason Ginger moved to storytelling was because she had dense technical information. ·       During the 2008/9 recession Ginger had to lay off her entire team as well as get her pink slip. ·       She took the opportunity to think about changing, and have not looked back since. ·       She now works with companies who are having a hard time expressing their unique and defensible difference. ·       When you are trying to attract a client base or audience you need to think about what makes every story interesting. ·       Ginger focuses on what the problem story is. ·       When you begin with the problem then you can invite people in and then you can go back to your genesis story. ·       We are in a learning economy. Advice In your story you need to talk about the following: ·       Who you are? ·       What you have done professional that you have lead the path successfully? ·       Cost of the journey ·       Benefits of the journey Quote Proximity is power Links & Resources www.gingerzumaeta.com Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 1 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/leading-your-prospect-through-storytelling-with-ginger-zumaeta-1 (estierand.com/136-1) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic...

In today's market everyone considers themselves an expert, and so many people have been burnt either because the expert they hired was not the expert they needed, or was not quite the expert they thought they were. In this episode Ginger shares with us how story guides people to that place of comfort certainty and trust. My Guest: Ginger Zumaeta Ginger Zumaeta, advises companies on positioning and communicating big ideas. She's the Founder and CEO of Zumaeta Group, a positioning and messaging strategy firm, and author of the forthcoming book Deckonomics: Design Presentations that Spread Ideas, Drive Decisions and Close Deals. Ginger has worked with some of the world's largest brands, such as Coca Cola, Verizon, Union Bank, Amgen, Anthem, Infinity Insurance and many others. Her insights have been featured in publications such as Business Insider, TheNextWeb, Better Marketing, Storius, and Marketing Profs, among others and she's spoken about marketing and messaging on numerous stages including Verizon's Hispanic Marketing series, the Latina Style National Conference, Union Bank's Personal Branding series, Kaiser Permanente's Annual Brand Conference, and the Promax National Conference. She's the winner of 3 Emmy Awards, 12 Muse awards and a Gracie Award for her work in television, and has held positions as an adjunct professor at UCLA and Cal Lutheran in marketing and research. After going from an award-winning career at NBC to launching a strategic consulting firm, Ginger uses her experience in storytelling and persuasion to train corporate teams in telling better business stories to move high-stakes work forward with clear and succinct presentations grounded in story structure and backed by brain science. Pivotal Moments ·       Ginger began in TV in research and found herself struggling to tell the stories of what the research was telling her. ·       She was responsible for analysing all of the ratings understanding how audience was flowing in and out of shows and so on. ·       The reason Ginger moved to storytelling was because she had dense technical information. ·       During the 2008/9 recession Ginger had to lay off her entire team as well as get her pink slip. ·       She took the opportunity to think about changing, and have not looked back since. ·       She now works with companies who are having a hard time expressing their unique and defensible difference. ·       When you are trying to attract a client base or audience you need to think about what makes every story interesting. ·       Ginger focuses on what the problem story is. ·       When you begin with the problem then you can invite people in and then you can go back to your genesis story. ·       We are in a learning economy. Advice In your story you need to talk about the following: ·       Who you are? ·       What you have done professional that you have lead the path successfully? ·       Cost of the journey ·       Benefits of the journey Quote Proximity is power Links & Resources www.gingerzumaeta.com Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to estierand.com/136-2 Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler...

Small business owners often ask "Should I market in Spanish or Ingles?" It is critical to avoid the pitfalls and position your brand above the competition as a trusted resource in whichever language you choose. Listen to hear about the challenges you may face as you consider how you will be relevant to the Hispanic consumer. Website: www.thehispaniccmo.comInstagram: https://www.instagram.com/thehispaniccmo/Facebook: https://www.facebook.com/TheHispanicCMO

Hispanic Marketing is classified by marketing "experts" as niche marketing. I could not disagree more and advocate that this is a FAILED marketing strategy that will result in tremendous marketing waste and POOR ROI. We cover several key facts and trends that will state why Hispanic marketing should be an integrated marketing strategy and the benefits and outcomes from this session will WOW you.To learn more go to:Website: www.thehispaniccmo.comInstagram: @thehispaniccmoFacebook: @thehispaniccmo

Most modern day Hispanic Marketing Campaigns falls into this second pitfall that, Trinidad has identified, as a "One Size Fits All" strategy. Essentially, this is a strategy that summarizes the entire Hispanic community into a single ad.Trinidad talks about why this is a FAILED strategy and why adhering to this strategy will yield to a poor ROI with the data he presents. The results may shock you...  

A major pitfall SMB and Fortune 50 corporations make when targeting the Hispanic target audience is the belief all marketing assets need to be in Spanish! Trinidad walks you through not only why this is FALSE but how you should refine your marketing to be more impactful. 

How do you define the Hispanic demographic? Is it Hispanic, Latino(a) or Latinx? Is this really relevant for a marketing strategy? Absolutely and Trinidad breaks it down for you and how this should be a top priority in your next marketing campaign!

Trinidad, the founder of The Hispanic CMO, walks through the (2) biggest problem statements that SMBs and Entrepreneurs face with their current marketing strategy. Afterwards, Trinidad reveals the hidden opportunity within the Hispanic Audience, LTV and the ROI potential. This will be the foundational topic for anyone looking to 10X their marketing impact today!Website: www.thehispaniccmo.comFacebook: https://www.facebook.com/TheHispanicCMO/Instagram: @thehispaniccmo

Trinidad, founder of The Hispanic CMO, welcome you to La Familia, talks about how he wants to "serve" the Small Business Owner / Entrepreneur by providing powerful insights on the Hispanic Audience, upcoming topics and easy to implement strategies that could help increase your ROI 10XQuick IntroductionWhat Podcast is AboutHispanic MasterclassServing the EntrepreneurFuture TopicsHispanic Consumer Landscape / Purchasing Power Soccer & SpanishDevice / Media ConsumptionGracias! Website: www.thehispaniccmo.comInstagram: https://www.instagram.com/thehispaniccmo/Facebook: https://www.facebook.com/TheHispanicCMO

Consultant Ginger Zumaeta counts some of the biggest brands on the planet - including Coca Cola, Verizon and many more - among her clients, and shares the secrets behind what goes into landing big-name, high-ticket corporate clients on this episode of Nemo Radio!MEET TODAY'S GUEST3x Emmy Award-winning writer and producer, Ginger Zumaeta, advises companies on positioning and communicating big ideas. She's the Founder and CEO of Zumaeta Group, a positioning and messaging strategy firm, and author of the forthcoming book "Deckonomics: Design Presentations that Spread Ideas, Drive Decisions and Close Deals."Ginger has worked with some of the world's largest brands, such as Coca Cola, Verizon, Union Bank, Amgen, Anthem, Infinity Insurance and many others. Her insights have been featured in publications such as Business Insider, TheNextWeb, Better Marketing, Storius, and Marketing Profs, among others and she's spoken about marketing and messaging on numerous stages including Verizon's Hispanic Marketing series, the Latina Style National Conference, Union Bank's Personal Branding series, Kaiser Permanente's Annual Brand Conference, and the Promax National Conference. She's the winner of 3 Emmy Awards, 12 Muse awards and a Gracie Award for her work in television, and has held positions as an adjunct professor at UCLA and Cal Lutheran in marketing and research.After going from an award-winning career at NBC to launching a strategic consulting firm, Ginger uses her experience in storytelling and persuasion to train corporate teams in telling better business stories to move high-stakes work forward with clear and succinct presentations grounded in story structure and backed by brain science.EPISODE LINKSVisit Ginger's website: https://www.zumaetagroup.com/homepageConnect with Ginger on LinkedIn: https://www.linkedin.com/in/gingerzumaeta/

Craig Handley is co-founder of ListenTrust. He's an expert in Hispanic Marketing, Direct Response Marketing, and Sales and Brand expansion, Handley is the CEO and founder of the hugely successful “Listen Up Espanol,” which was named #1 in Business Products and Service (#27 overall) on Inc. Magazine's 500/5000 list. Handley's businesses employ over 1,000 employees and have cumulatively done over 500 million in sales within the last five years to Hispanics in the USA. He started his professional career as a paperboy, winning a contest to go to Disney for most new subscribers at the age of 13, he followed up with 3 years of door-to-door insurance sales, where he again won the companies highest award 8 times. He worked in a call center in telephone sales and again was one of 3 employees (Out of 950) selling over a million dollars a year in product. A respected advisor for hundreds of brands, products, and services in almost every category, he has also contributed articles and been interviewed for leading marketing and business magazines, blogs and podcasts and he's spoken at conferences, company retreats, seminars, and private masterminds. He served five years in the U.S. Army infantry during the first Iraqi war, leaving with an honorable discharge. Handley studied voice and piano in college. He has written and produced hundreds of songs, from rap to pop to ballads to humorous parodies, and even opened for Coolio and hosted the Adult Entertainment Awards. In 2010 he turned down a record deal because it would have been “a pay cut” from his profitable businesses – and the required tour schedule didn't leave him enough time for his kids. A devoted family man, he danced his way into his wife's heart with his “running man” and his practiced rendition of “the worm” and is also the father of five and a boy named Josh. He believes that with faith and a little courage, anything is possible.

In this episode of Mission CTRL, Ramon is joined by a legendary Ad Man Hector Bauza, who serves as Head of Business Development for 180 Agency / CIENTOCHENTA, a full-service strategic agency that focuses on connecting major brands with the US Hispanic and Multicultural market. Having been at the helm of several agencies, including opening his own at the young age of 24,  Hector shares his career in advertising and sales that takes us back to his days at Satchi & Satchi Puerto Rico, to Boston, to Orlando, and most recently to Tampa, Florida. Entrepreneurs and business owners alike will be inspired to learn what keeps Hector ticking and learn why Hector decided to team up with two other power-house creative partners to launch this latest venture.

In this episode of Mission CTRL, Ramon is joined by a legendary Ad Man Hector Bauza, who serves as Head of Business Development for 180 Agency / CIENTOCHENTA, a full-service strategic agency that focuses on connecting major brands with the US Hispanic and Multicultural market. Having been at the helm of several agencies, including opening his own at the young age of 24,  Hector shares his career in advertising and sales that takes us back to his days at Satchi & Satchi Puerto Rico, to Boston, to Orlando, and most recently to Tampa, Florida. Entrepreneurs and business owners alike will be inspired to learn what keeps Hector ticking and learn why Hector decided to team up with two other power-house creative partners to launch this latest venture. 

Listeners this week we have a conversation with Richard Montañez.Richard Montañez is an inventor, entrepreneur, philanthropist and business executive whose inspirational journey has taken him from the barrio to the boardroom. A sought-after motivational speaker, he may be best known as the creator of Flamin' Hot Cheetos--the billion-dollar brand and worldwide phenomenon. Hailed as the Godfather of Hispanic Marketing, Montañez began his tenure as a janitor at Frito-Lay/PepsiCo before rising up through the ranks to head his own division. He serves on several non-profit boards and is widely recognized as one of the most influential Latinos in corporate America. Richard Montañez and his family live in SoCal California.During our conversation we talked about:Why he kept his life private for a long timeThe cookie story and how he grew up in Guasti CaliforniaGrowing up Latino in the 60sOf course, the Hot Cheeto storyHow his wife Judy influenced his driveHow he decided to begin practicing the future him, and how he started acting as suchHabits he's cultivated throughout the yearsWe played a fun intuition game"Hood Leadership"We geek out on the etymology of words, if you know me, I love exploring the roots of the wordsHis framework of Pioneer, Settler, and Purposeful LeaderThis episode was brought to you by the Small Biz Sponsorship Program:Are you a business owner and you'd love to hear the name of your business at Cafe con Pam? Well, your wish has been granted. We have reopened applications to the Small Biz Sponsorship Program which allows small businesses the access to promote their company in this very show you're listening to right now. I wanted to make this accessible to all businesses so you can start promoting your company with $50. I know you're ready, all you have to do is complete the application at smallbizsponsor.com TIMESTAMPS:12:11 living as a community when he was a child12:52 being latino in the 60s14:25 learning that 'dark people get treated differently' as a child15:13 the cookie story16:43 get in the cookie line17:18 the antidote to fear19:55 'how smart you are' vs. 'how you are smart'21:09 the importance of faith22:42 getting the janitor job24:28 'Act like an owner'28:23 latinos are born entrepreneurs29:29 his goals with his children30:45 practice a future you33:50 the type of books a leader should read35:00 influencing 'the right ones'35:31 write everything down39:43 growing up in the barrio42:19 how to survive poverty vs how to scape it43:50 his relationship with money46:04 impostor syndrome47:20 the legacy49:44 levels of leadership Follow Richard on all things social:InstagramTik TokAmazon Follow Cafe con Pam on all things socialInstagramFacebookhttp://cafeconpam.com/Join the FREE Cafe con Pam ChallengeJoin FREE online Recovering Procrastinator Manis Community! stayshining.clubJoin PowerSisters!  Findmypowersister.comSubscribe, rate, review, and share this episode with someone you love!And don't ever forget to Stay Shining!

Welcome to this episode of “Bootstrapping Your Dreams show”. I am Manuj Aggarwal and I will be having a very interesting conversation with Craig HandleyCraig Handley is the CEO and founder of the hugely successful “Listen Up Espanol,” which was named #1 in Business Products and Service (#27 overall) on Inc. Magazine's 500/5000 list.  An expert in Hispanic Marketing, Direct Response Marketing, and Sales and Brand expansion, Craig Handley is the best selling author of  “Hired to Quit”. His businesses employ over 1,000 employees and have cumulatively done over 500 million in sales within the last five years to Hispanics in the USA.Craig served five years in the U.S. Army infantry during the first Iraqi war. He is an accomplished musician and stand-up comedian. He has composed hundreds of songs, from rap to pop to ballads to humorous parodies, and has hosted the Adult Entertainment Awards.Craig is the 85th civilian ever to jump out of a plane from over 32,000 feet.He believes that with faith and a little courage, anything is possible.Here Craig talks about(1:33) Craig talks about his early life experiences.                                                                         (5:44) Craig talks about his time in the army                                                                                   (7:43) Craig's taste in music and it's evolution.                                                                                (9:12) Craig's journey in the field of comedy.                                                                              (11:22) How to learn something new and be successful at it?                                                (17:14) How ego stops people from reaching their potential.                                                      (18:36) How to get good at sales?                                                                                                   (25:10) How Craig meSupport the show (https://tetranoodle.com)

In this episode, Hispanic marketing guru, Dr. Felipe Korzenny, discusses the ins and outs of successful marketing to Latinx consumers, with a focus on culture.

Early BP today, We talk with Dbacks GM Mike Hazen about his contract extension, Jerry Romo, Dbacks Sr. Manager or Hispanic Marketing joins us to talk about Hispanic Heritage night and we preview tonight’s game with Torey Lovullo

Early BP today, We talk with Dbacks GM Mike Hazen about his contract extension, Jerry Romo, Dbacks Sr. Manager or Hispanic Marketing joins us to talk about Hispanic Heritage night and we preview tonight's game with Torey Lovullo

Hispanic Marketing w Hernan Tagliani, Profits Out of a Hat Monte Wyatt and Solar Power Whitney Torres

Cynthia and Brack visit with Alexandra Matlock, the founder of ContigoCreative, a Hispanic focused marketing firm that provides essential insight on how clients can speak to the needs and values of diverse communities. She recently built on ContigoCreative’s impressive track record of success by partnering in ContigoCulture, a dynamic team of experts that works to empower clients thought culture transformation. 

  Chiqui Cartagena: The Public Policy Implications of Hispanic Marketing (Ep. 164) Chiqui Cartagena joined Joe Miller to discuss the public policy implications of Hispanic marketing amidst an increased demand for Latino data. Bio Chiqui Cartagena (@ChiquiCartagena) is the author of Latino Boom II and most recently served as senior vice president of the Political & Advocacy Group at Univision Communications Inc., the leading media company serving Hispanic America. At Univision, she was responsible for increasing the understanding of the importance of Hispanic voter and the key political issues that affect them among key political constituents across the country. In 2014, Ms. Cartagena was named one of Campaigns & Elections "50 Influencers". In 2013, she was recognized with a Multiethnic TV Leadership Award from Broadcasting & Cable magazine and in 2012, Cartagena received the ADCOLOR® Legend Award in recognition of her tireless efforts in leading the conversation about the Hispanic market. In 2007, she was named the Hispanic Direct Marketing Professional of the Year by the Direct Marketing Association. And finally, she is the author of Latino Boom II, Catch the Biggest Wave Since the Baby Boom, her second book on the Hispanic market which was published in 2013. Ms. Cartagena is a Hispanic media and marketing pioneer with 25 years of experience developing, launching, and leading some of America’s most successful Spanish-language consumer magazines, including People en Español and TV Guide en Español. She has also developed many integrated marketing programs for leading consumer brands to successfully reach the Latino community. Her career also includes senior roles as a broadcast journalist, having previously worked in the news divisions of Univision and Telemundo. Ms. Cartagena, a graduate of the University of Miami, is a member of the Awards Committee for National Academy of Television Arts & Sciences and lives in New York City. Resources Latino Boom Nielsen LatinX The Next 100 Years: A Forecast for the 21st Century by George Friedman News Roundup Can Facebook overcome its woes with Zuckerberg and Sandberg still leading the company? Facebook, which has lost about $100 billion in market value since March, can’t seem to right itself after a year of the Cambridge Analytica and election interference debacle. The UK Parliament got hold of senior level communications from a company in the U.S. called Six4Thirty which is suing Facebook. Six4Thirty, whose core business model was scanning Facebook data for bikini photos, obtained the communications in the discovery process in an attempt to establish that Facebook knew about the loophole it used to obtain Facebook’s users data, which was allegedly the same loophole that Cambridge Analytica used. Some of the communications are said to be from Mark Zuckerberg himself. So normally, the communications would be shielded from disclosure as the matter is being litigated. But it just so happens that Damian Collins, the Chair of the Parliament’s Culture, Media and Sports select committee, caught wind of the fact that one of Six4Thirty’s founders was in London—bringing the company within the UK’s jurisdiction. So that enabled Collins to seize the documents by sending a Serjeant at Arms to the founder’s hotel room and requiring him to turn over the documents within 2 hours or face a fine or potential jail time. So there’s that. And as far as Facebook’s hiring of a lobbying firm that allegedly worked to play into anti-Semitism against George Soros, Facebook’s head of public policy Elliot Schrage announced in an internal memo that he was responsible for hiring the firm. However, he said that it was never his intention to play into anti-semitism. Facebook COO Cheryl Sandberg weighed in in a comment, saying that she was ultimately responsible. Schrage has been planning to leave the company for some time, and he will be replaced by former UK Deputy Prime Minister Nick Clegg. Calls by some shareholders and others for Mark Zuckerberg and Cheryl Sandberg to step down from at least some of their responsibilities has fallen on deaf ears. As Zuckerberg said in a CBS Business Interview that, while he apologized for the company’s woes, said that stepping down or replacing Sandberg is “not the plan”. Can Amazon be humbled by pushback from its workforce? Amazon has huge, global aspirations. But will the company go as far as it needs to in order to resolve internal labor disputes? In the U.S., Amazon raised its minimum wage to $15 per hour but eliminated other perks, including employee benefits. But on Black Friday, thousands of European workers went on strike, demanding better pay and working conditions. All of this is happening amidst Amazon’s aggressive expansion efforts beyond ecommerce. For example, the company is bidding for 21st Century Fox’s 22 Regional Sports assets—including YES TV which broadcasts the New York Yankees. The Wall Street Journal also reports that Amazon is now the Number 3 digital advertising platform, behind just Google and Facebook, with ad sales growth projected to be at over 400% between 2017 and 2020, way ahead of second-place Tencent in China whose ad sales growth is projected to be at just under 200%. Roger Stone crony Jerome Corsi says he won’t take FBI plea deal Conspiracy theorist and Roger Stone ally Jermone Corsi told CNN that Robert Mueller offered him a plea deal on one count of perjury connected with statements Corsi made saying that he had no communication with WikiLeaks founder Julian Assange. Trump confidante Stone himself said that he’d never had direct communication with Assange either, saying that he got all of his info through a backchannel alleged to be New York radio personality Randy Credico, which Credico has denied. Russian hacking is resurgence American officials and security firms are reporting that Russian hacking efforts are on an uptick following the U.S. midterm elections. The hackers are apparently trying to test the waters with the new Congress coming in. But experts are concerned that we won’t know the full scale of the hackers’ capabilities until the 2020 presidential election. Is China’s TikTok the next big video karaoke app? Axios has a report on the growth of TikTok, which has seen impressive user growth over the last year. The platform is now up to 7.2 million monthly users. It’s now ranked in the Top 5 U.S. apps in both Google Play and  the iOS app store and its global monthly usage comes in around 130 million. So some are asking how big TikTok can become in the U.S. NASA lands on Mars again For the 8th time, NASA has landed on Mars. This time, the rover Insight will explore Mars’ interior, digging beneath the red planet’s surface to determine its origins. It’s expected to be a 2-year mission. Trump ponders state-run TV network Is President Trump considering establishing a state-run TV network? Some think he is and it follows the same playbook as most dictators.

In this episode of The Alden Report, Michael is joined by Craig Handley, fellow entrepreneur and CEO and Founder of ListenTrust (formerly “Listen Up Español”) which was named #1 in Business Products and Service and #27 overall on Inc. Magazine's 500/5000 List. An expert in Hispanic Marketing, Direct Response, and Sales and Brand expansion, Handley's businesses employ over 1,000 employees and have collectively done over $500 million in sales within that last five years.

In this episode, Wágner interviews a leading Hispanic communications expert, public speaker, and author, Hernan Tagliani. He is also the President of the Hispanic advertising agency, The Group Advertising. Hernan's latest book, The Hispanic Market for Corporate America: How to Make Your Brand Culturally Relevant, helps CEOs and marketing executives get the answers they need to develop a strong and successful multicultural strategy. You can purchase his book on Amazon.com.

Episode 25 of Livestream Stars with Ross Brand of Livestream Universe. Subscribe to the podcast: https://rossbrandrecordings.com/ (https://rossbrandrecordings.com). Cathy Hackl is an Emmy-nominated broadcaster turned live video, PR & social media speaker & consultant. She's the head of Hispanic Marketing at Boom! Social and helps brands with their live video strategy through her consulting business. She was recognized by Onalytica as one of 2015's top 50 PR influencers and is the former director of Periscope Community Summit/Summit Live. Cathy's taught social media at IE Business & SDA Bocconi School of Management, two of Europe's top business schools. She has spoken in the U.S., Latin America, Europe and Asia on communications and social media. Cathy will also be an adjunct lecturer at the University of Florida College of Journalism & Communications in 2016. She has worked with CNN, FOX5, Discovery Channel, and ABC News and is currently a Huffington Post blogger & a Social Media Week contributor. Cathy holds an MA in Latin American and Caribbean Studies and MS in Mass Communication from Florida International University, as well as BA in Broadcast Journalism from the University of Texas. She's Costa Rican-American and lives in Gainesville, Florida with her husband (who's a rocket scientist) and her three children. Find Cathy on Twitter, Instagram and Periscope: @cathyhackl. Show TopicsOverview of Cathy's career in broadcasting and Emmy-nomination Blab's pivot away from talk shows Alternatives to Blab for talk shows How brands and businesses can use live video Opportunities for business to market to the Spanish speaking population locally and globally How content creators can improve the quality of their livestreams What does the future hold for livestreaming platforms Cathy's discusses the different types of content she has posted on Periscope, Facebook Live and Snapchat Claudia Santiago, founder and CEO of VIVA-LA-VIDA! SUCCESS (VLVS) and international recording artist, called into the show.

The Hispanic population is the fastest-growing ethnic demographic in the United States. In the last 10 years, they have accounted for more than half of the overall population increase. And in the next five years, they will account for at least 60% of that increase. Hispanics are more inclined to build trustworthy relationships with people and companies that take the … Read more about this episode...

HISPANIC PUBLIC RELATIONS: CREATING BRAND EVANGELISTS WITH ENGAGEMENT AND TRUST This session introduces you to the NEW Hispanic press and the new channels of trust for Hispanic consumers. Learn how to generate advocacy, engagement, trust and sales with public relations. In addition the panelists demonstrated how to supercharge your Hispanic Marketing with breakthrough PR and social media techniques.Panelists:Solomon Romano, Head of Hispanic Marketing, Delta DentalRosanna Fiske, APR, PRSA Immediate Past ChairGSC Program Director and Associate Professor, Florida International UniversityNatalie Boden, President and Founder of BodenPRManny Ruiz, Publisher of Hispanic PR Blog and Hispanicize Founder

The "Godfathers of Hispanic Marketing" discuss their experiences in front of a UIW audience.

Fleishman-Hilliard's Paul Dusseault and Aflac's Laura Kane fill us in on the Aflac Bone Marrow Registration Program which made them a finalist for a 2009 PRSA Silver Anvil Award. Plus, Stephen Chavez, Ketchum's Director of Hispanic Marketing tells us about their award entry on "100 Years of Mexican Music".

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