Cup of Jo

Episode 17 of the Cup of Jo video series features St. Joseph CMO, Michael Chase, having a caffeinated conversation with Nicolle Scavuzzo, Vice President, Global Guest Recognition, CRM & Insight, Four Seasons Hotels and Resorts. In this video, Nicolle discusses how data is the secret sauce that combines the physical and digital world to deliver engaging experiences. Want to see our Cup of Jo interview series on Youtube? https://www.youtube.com/playlist?list=PLBKkLeA0MNsvIdYu9MGNPS3dPjRN4oMpb For more information, visit the St. Joseph Communications website at: http://www.stjoseph.com

Episode 16 of the Cup of Jo video series features St. Joseph CMO, Michael Chase, having a caffeinated conversation with Luc Durand, President of IPSOS Quebec. In this podcast, Luc discusses his research and expertise on engaging with the highly coveted and largely misunderstood millennial cohort. Want to see more Cup of Jo videos? https://www.youtube.com/playlist?list... For more information, visit the St. Joseph Communications website at: http://www.stjoseph.com Subscribe to our Youtube Channel: https://www.youtube.com/c/StjosephCom... About Us: St. Joseph Communications is spearheading transformational change by redefining the way in which organizations connect with their customers. Our omnichannel marketing approach lets us build solutions and ecosystems anchored by people, technology, and insight that intuitively merge all data and visual assets to create multichannel publishing solutions for all mediums. This gives marketers the opportunity to be more efficient at creating and grouping content while focusing on strategy and analytics. Through these solutions, we can deliver the widest array of interconnected solutions across our Content, Media and Print groups. By redefining how brands develop offline and digital experiences, we build sales, boost loyalty and create evangelists across all communications channels and technologies.

Episode 15 of the Cup of Jo video series features our CMO, Michael Chase, having a caffeinated conversation with Deepak Chopra, President and CEO of Canada Post, and the man behind its transformational journey. In this podcast, Deepak discusses his incredible perspective and insights on how the 150-year-old organization is acting like a start-up in the increasingly digital-based economy. Want to see more Cup of Jo videos? https://www.youtube.com/playlist?list... For more information, visit the St. Joseph Communications website at: http://www.stjoseph.com Subscribe to our Youtube Channel: https://www.youtube.com/c/StjosephCom... About Us: St. Joseph Communications is spearheading transformational change by redefining the way in which organizations connect with their customers. Our omnichannel marketing approach lets us build solutions and ecosystems anchored by people, technology, and insight that intuitively merge all data and visual assets to create multichannel publishing solutions for all mediums. This gives marketers the opportunity to be more efficient at creating and grouping content while focusing on strategy and analytics. Through these solutions, we can deliver the widest array of interconnected solutions across our Content, Media and Print groups. By redefining how brands develop offline and digital experiences, we build sales, boost loyalty and create evangelists across all communications channels and technologies.

Episode 14 of the Cup of Jo video series features our CMO, Michael Chase, having a caffeinated conversation with the always-dynamic Jeanette McMurtry. Jeanette is the Chief Marketing Officer at e4 Marketing and is the author of the popular Marketing for Dummies collection and has recently published her latest book. Triggering the Unconscious Mind for Unthinkable ROI. In this podcast, Jeanette discusses consumer psychology, the need for trust and authenticity and how to develop emotionally-driven marketing strategies. Check out the full version on Youtube: ZtfpNAqYGbU

Episode 13 of the Cup of Jo video series features our CMO, Michael Chase, having a caffeinated conversation with provocative writer, journalist, and award-winning author, David Sax. In this podcast, David discusses the world of analog, being human and highlights Brands that merge the physical and digital world to give customers a superior overall experience. Check out the full version on Youtube: www.youtube.com/watch?v=bw3a2W8_mNc

Episode 12 of the Cup of Jo video series features our CMO Michael Chase having a caffeinated conversation with the entertaining Erica Ehm, CEO and Creative Director at Ehm & Co. In this podcast, Erica discusses the origins of her time in the 80s as a Much Music to the launch of her Yummy Mummy Club empire. Check out the full version on Youtube: https://www.youtube.com/watch?v=HbREWiUH4gI

Episode 4 of our Cup of Jo video series features our CMO Michael Chase having a caffeinated conversation with Steve Levy, COO of Ipsos Canada. In this video, Steve discusses what drives influence within a Brand. Check out the full version on Youtube: https://www.youtube.com/watch?v=PGzGyrwGbjE

Episode 2 of our Cup of Jo video series features our CMO Michael Chase having a caffeinated conversation with Steve Mast, President and Chief Innovation Officer of Delvinia. In this video, Steve discusses how several key technological disruptions have changed our current marketing landscape. Check out the full version on Youtube: https://www.youtube.com/watch?v=bgZyoVg-8_s

Episode 7 of our Cup of Jo video series features our CMO Michael Chase having a caffeinated conversation with Elissa Moses, CEO of Ipsos Neuro and Behavioral Science Centre of Excellence. In this video, Elissa discusses the science of neuromarketing and how the brain engages with physical and digital channels. Check out the full version on Youtube: https://www.youtube.com/watch?v=kmE99MJ-bB8&list=PLBKkLeA0MNsvIdYu9MGNPS3dPjRN4oMpb&index=5

Episode 9 of the Cup of Jo video series features our CMO Michael Chase having a caffeinated conversation with Shane Schick, former Editor-in-Chief of Marketing Magazine. In this video, Shane discusses the new world of advertising and how this has ushered in a new age of storytelling. Check out the full version on Youtube: https://www.youtube.com/watch?v=hFbWeE_mfZo

Episode 11 of the Cup of Jo video series features our CMO Michael Chase having a caffeinated conversation with the engaging, and digitally-savvy Scott Stratten, President of UnMarketing Inc. In this video, Scott discusses the origins of his "UnMarketing" brand, the state of social media marketing, the power of podcasting and how live video may become the modern day QR code. Check out the full version on Youtube: https://www.youtube.com/watch?v=yMTlS_fNAK8

Episode 3 of our Cup of Jo video series features our CMO Michael Chase having a caffeinated conversation with Dalia Asterbadi, CEO and Chief Data Scientist of Verve.ia. In this video, Dalia discusses the convergence of marketing and technology, and how current disruptions are turning Marketers into heroes. Check out the full version on Youtube: https://www.youtube.com/watch?v=fHu6Fc7Sg1E

Episode 6 of the Cup of Jo video series features our CMO Michael Chase having a caffeinated conversation with Jamie Clarke, Canadian Adventurer and CEO of Live Out There. In this video Jamie discusses his passion for moving up, and how this doesn't just give you a new perspective for business, but also on life. Check out the full version on Youtube: https://www.youtube.com/watch?v=Bv---3qe3ZY

Episode 5 of our Cup of Jo video series features our CMO Michael Chase having a caffeinated conversation with Jennifer Campbell, General Manager, Influencer Marketing at Canada Post. In this video, Jennifer discusses the power of physicality and how Smartmail Marketing is an effective driver uniting the physical and digital world. Check out the full version on Youtube: https://www.youtube.com/watch?v=CyftBiPNgkI&list=PLBKkLeA0MNsvIdYu9MGNPS3dPjRN4oMpb&index=7

Episode 8 of our Cup of Jo video series features our CMO Michael Chase having a caffeinated conversation with Rick Valicenti, Design Director & Owner of Thirst. In this video, Rick discusses the importance of good design, and how it was the ability to engage and cut through the clutter. Check out the full version on Youtube: https://www.youtube.com/watch?v=8tSNo-oV7FQ

Episode 10 of the Cup of Jo video series features our CMO Michael Chase having a caffeinated conversation with Michael Landsberg, former host of Canada’s longest-running sports talk show, Off the Record, and founder of SickNotWeak which gives a dynamic voice to those living with mental illness. In this video, Michael discusses his time on Off the Record and how new media platforms have transformed how we connect and support those living with mental illness. Check out the full version on Youtube: https://www.youtube.com/watch?v=N2DEf8UApno

Episode 1 of the Cup of Jo video series features our CMO Michael Chase having a caffeinated conversation with Karla Congson, Chief Marketing Officer of Dundee Corp. and Co-Founder of collectiveIQ. In this video, Karla discusses the importance for Brands to understand their customer needs and values and then creating experiences that truly matter to them. Check out the full version on Youtube: https://www.youtube.com/watch?v=xbs9n2Cxi24