Engagement Fundraising: How to Raise More Money at Lower Costs

Follow Engagement Fundraising: How to Raise More Money at Lower Costs
Share on
Copy link to clipboard

Generate more gifts with less money and reduced resources with Engagement Fundraising. Join Greg Warner as he cuts through the noisy and confusing echo chamber of fundraising philosophies to help you become more efficient and effective generating more major and legacy gifts. Presented by MarketSmar…

MarketSmart


    • Apr 18, 2019 LATEST EPISODE
    • infrequent NEW EPISODES
    • 24m AVG DURATION
    • 45 EPISODES


    Search for episodes from Engagement Fundraising: How to Raise More Money at Lower Costs with a specific topic:

    Latest episodes from Engagement Fundraising: How to Raise More Money at Lower Costs

    Fundraising Climate Change is Here! (EF-S04-E04)

    Play Episode Listen Later Apr 18, 2019 18:08


    Fundraising climate change is here! Learn what this means for you and your organization. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.

    Channel Fragmentation (EF-S04-E03)

    Play Episode Listen Later Apr 4, 2019 9:31


    We live in a world with endless inputs and channels: smartphones, tablets, television, email, and social media are just a few. Learn how to address all of these channels in a way that donors love and get value from. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.

    The Consideration Process for Major Donors and Legacy Supporters (EF-S04-E02)

    Play Episode Listen Later Mar 21, 2019 25:51


    Learn about the consideration process that major donors and legacy supporters go through as they determine who they want to give to. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.

    Let Your Donors Opt-In (EF-S04-E01)

    Play Episode Listen Later Mar 7, 2019 16:36


    Learn just how important letting donors opt-in is and the value of treating your donors how you’d like to be treated. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.

    The War for Fundraising Talent with Jason Lewis (EF-S03-E10)

    Play Episode Listen Later Feb 21, 2019 30:01


    Jason Lewis, the author of the War for Fundraising Talent, joins Greg and Tim to discuss the value of a thank you call, fundraising conferences, and much more. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com. The War for Fundraising Talent: And How Small Shops Can Win is available on Amazon and wherever books are sold.

    What Data Fundraisers Want to Qualify and Prioritize Donors (EF-S03-E09)

    Play Episode Listen Later Feb 7, 2019 15:50


    Recently we surveyed a few hundred fundraisers to find out what they felt were the most (and least) important data points for qualifying and prioritizing major gift supporters for outreach. Greg and Tim discuss the findings in this episode. The survey results can also be found here - https://imarketsmart.com/the-top-qualification-and-prioritization-data-points-you-should-consider-before-you-reach-out-to-your-supporters-to-build-a-caseload/ Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at  www.engagementfundraisingbook.com.

    What To Do When A Donor Won’t Accept Your Outreach (EF-S03-E08)

    Play Episode Listen Later Jan 10, 2019 20:53


    Learn what to do when a supporter notifies you that they left your organization in their estate plan, but won’t take your calls. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com. 

    Being a Frontline Fundraiser with Dan Shephard (EF-S03-E07)

    Play Episode Listen Later Nov 29, 2018 27:11


    Learn what it means to be a “frontline” fundraiser with special guest, Dan Shephard. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com. Learn more about Dan at www.thefrontlinefundraiser.com.

    It’s Time to Ditch Fundraising Personas (EF-S03-E06)

    Play Episode Listen Later Nov 1, 2018 13:44


    It’s time to ditch fundraising personas. Learn why value is such an important thing to offer donors in this episode. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.

    Success and Happiness (EF-S03-E05)

    Play Episode Listen Later Oct 18, 2018 23:08


    What is success and happiness and how can fundraisers win by working towards a lifestyle of being both successful and happy? Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.

    Who Is This Guy? (EF-S03-E04)

    Play Episode Listen Later Sep 6, 2018 38:29


    Learn who Greg Warner is and why you should listen to him in this retrospective episode of Engagement Fundraising. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.

    Engagement Fundraising in Action with Erin Troia (EF-S03-E03)

    Play Episode Listen Later Aug 23, 2018 38:55


    Greg interviews Erin Troia about her “Engagement Fundraising” experiences. Erin recently finished reading an advanced copy of Engagement Fundraising and tried out some of the concepts she read about in the book. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.

    To Fundraise is Human (EF-S03-E02)

    Play Episode Listen Later Aug 9, 2018 20:01


    Greg interviews Tim about his “Engagement Fundraising” experiences at MarketSmart. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.

    What Everyone Is Missing About The Giving USA 2018 Annual Report (EF-S03-E01)

    Play Episode Listen Later Jul 26, 2018 14:22


    Learn what everyone is missing about the 410 billion dollars in giving as reported by Giving USA’s 2018 annual report. Learn more about MarketSmart at www.imarketsmart.com.

    The Day of Reckoning (EF-S02-E10)

    Play Episode Listen Later May 17, 2018 19:07


    The day of reckoning is coming for nonprofits all across the world. Will your organization be ready? Learn what is coming and how to be ready. Learn more about MarketSmart at www.imarketsmart.com

    Fundraising Climate Change (EF-S02-E09)

    Play Episode Listen Later May 3, 2018 14:20


    The climate has changed for donors, nonprofits, and fundraising. Learn about this change and how to adapt to meet these new donor expectations. Learn more about MarketSmart at www.imarketsmart.com.

    Prospect Research and the Consideration Continuum with Kelley McGeehan (EF-S02-E08)

    Play Episode Listen Later Apr 19, 2018 32:30


    Kelley McGeehan is Principal Consultant and Owner of McGeehan Research. She is a prospect researcher and in this episode we get a chance to explore why prospect research is valuable, the consideration continuum, why some organizations fail even with the right data at the right time and much more. You can find Kelley at www.McGeehanResearch.com. You can also listen to episode 15 of the How I Built My Fundraising Consultancy podcast for a different discussion that dives into how she built her business as well as some more prospect research topics. Learn more about MarketSmart at www.imarketsmart.com.

    Using Facebook to Acquire Donors with Mark Santiago (EF-S02-E07)

    Play Episode Listen Later Apr 5, 2018 32:17


    Mark Santiago from Converge.Digital shares how to use Facebook strategically to build trust and acquire new donors. Learn more about MarketSmart at www.imarketsmart.com. For more info about how Converge helps Nonprofits get more donors, visit: www.Converge.Digital. You can also download his free Facebook Fundraising Blueprint here: www.converge.digital/facebookfundraisingblueprint

    Silver BBs and Culture with Andrew Olsen (EF-S02-E06)

    Play Episode Listen Later Mar 22, 2018 33:56


    Joining Engagement Fundraising is Andrew Olsen, senior vice president of Newport One. If you are a fundraiser trying to find that silver bullet then this episode is for you. Andrew will be diving into why there are no silver bullets and unicorns and instead why it takes a lot of little things to make a big impact. Learn more about MarketSmart at www.imarketsmart.com.

    Road Rage Effect and Being Fair to Donors with Jim Langley (EF-S02-E05)

    Play Episode Listen Later Mar 8, 2018 31:02


    We are joined again by special guest, Jim Langley, president of Langley Innovations. Make sure to listen to the last episode to hear the first part of this conversation. Educational institutes adapting to donor needs and being fair to your donors are the main topics discussed. Learn more about MarketSmart at www.imarketsmart.com and Jim Langley at www.langleyinnovations.com.

    Rotting Door Wake Up Call for Fundraisers with Jim Langley (EF-S02-E04)

    Play Episode Listen Later Feb 22, 2018 16:28


    We are joined by a very special guest, Jim Langley, president of Langley Innovations. Learn from the expert on taking a top down approach, working with board members, maintaining and building trust with your donors, and much more. This is just the first part of the conversation, stay tuned for the next episode for the rest! Learn more about MarketSmart at www.imarketsmart.com. Learn more about Jim Langley at langleyinnovations.com.

    How It Feels To Be A Donor with Jen Willett (EF-S02-E03)

    Play Episode Listen Later Feb 8, 2018 30:07


    We are joined by Jen Willett to discuss what it’s like to be a donor. Hear stories from our experiences donating to various nonprofits. Learn more about MarketSmart at www.imarketsmart.com.

    Why Fundraisers Won’t Call Major Donors (EF-S02-E02)

    Play Episode Listen Later Jan 25, 2018 28:26


    On today’s episode we continue our discussion on phone calls. The big topic this week is why fundraisers are afraid to call major donors. Make sure to listen to the season 1 finale for the first part of this discussion.

    Engagement Fundraising in Action with Jeff Giannotto and Lizzie Weiland (EF-S02-E01)

    Play Episode Listen Later Jan 18, 2018 20:41


    Season 2 of the podcast kicks off with a special episode featuring Jeff Giannotto and Lizzie Weiland. This season is all about engagement fundraising in action. Learn about the power of surveys and hear some success stories about organizations that have implemented engagement fundraising. Learn more about MarketSmart at www.imarketsmart.com.

    Making Fundraising Phone Calls (EF-S01-E20)

    Play Episode Listen Later Dec 14, 2017 31:24


    On today’s episode we talk about phone calls; who should be answering your phone, how best to initiate a conversation and much more. Learn more about MarketSmart by visiting www.imarketsmart.com.

    LinkedIn for Fundraisers (EF-S01-E19)

    Play Episode Listen Later Nov 30, 2017 32:40


    On today’s episode we discuss how fundraisers can utilize LinkedIn. Learn more about MarketSmart at www.imarketsmart.com.

    Creating the Disney Experience (EF-S01-E18)

    Play Episode Listen Later Nov 16, 2017 32:51


    On today’s episode we discuss creating the Disney experience for your donors. Visit www.imarketsmart.com for more information about MarketSmart.

    What’s Next for Engagement Fundraising?

    Play Episode Listen Later Nov 9, 2017 1:08


    A quick announcement about what’s next for the Engagement Fundraising Podcast. Learn more about MarketSmart at www.imarketsmart.com.

    Creating Your Fundraising Caseload - Part 2 (EF-S01-E17)

    Play Episode Listen Later Nov 2, 2017 16:51


    On today’s episode we continue discussing creating a strong fundraising caseload. Learn more about MarketSmart at www.imarketsmart.com.

    Creating Your Fundraising Caseload - Part 1 (EF-S01-E16)

    Play Episode Listen Later Oct 26, 2017 30:51


    On today’s episode we discuss creating a strong fundraising caseload. As you’ll hear, we dive pretty deep into this topic, so this discussion is split into 2 episodes. Stay tuned next week for the conclusion to this discussion. Learn more about MarketSmart at www.imarketsmart.com.

    Why You Should Hire a Fundraising Consultant (EF-S01-E15)

    Play Episode Listen Later Oct 19, 2017 25:40


    On today’s episode we discuss fundraising consultants and why you as a fundraiser should consider hiring one. Learn more about MarketSmart by visiting www.imarketsmart.com. Check out the How I Built My Fundraising Consultancy Podcast on Apple Podcasts, Google Play, Stitcher and other podcast directories.

    Private vs. Public Schools and Marketing Channels (EF-S01-E14)

    Play Episode Listen Later Oct 12, 2017 23:24


    On today’s episode we discuss our second set of listener submitted questions. This time on if the approach to public and private school fundraising is different and how to determine what fundraising marketing channels to focus on. You can have your question discussed on the show by emailing me - tim@imarketsmart.com. Visit www.imarketsmart.com for more information about MarketSmart.

    2017 Major Gifts Fundraising Benchmark Study (EF-S01-E13)

    Play Episode Listen Later Oct 5, 2017 32:01


    On today’s episode we discuss the 2017 Major Gifts Fundraising Benchmark Study. This study is the first of its kind by focusing on major gifts. You can download the report at www.iMarketSmart.com/2017BenchmarkStudy.

    Donor Advised Funds (EF-S01-E12)

    Play Episode Listen Later Sep 28, 2017 26:39


    On today’s episode we discuss donor advised funds. What they are and how your organization can take advantage of them. Learn more at www.imarketsmart.com.

    Changing Mindsets is Hard! (EF-S01-E11)

    Play Episode Listen Later Sep 21, 2017 27:52


    On today’s episode we discuss our first user submitted question on cultivating relationships with donors and why it’s so hard to change the mindset at an organization that’s always done something a certain way. You can have your question discussed on the show by emailing -tim@imarketsmart.com.

    Job Titles For Fundraisers (EF-S01-E10)

    Play Episode Listen Later Sep 14, 2017 21:50


    On today’s episode we discuss job titles for fundraisers and how the wrong job title can negatively affect the donor’s perception. Not sure what engagement fundraising is or how job titles affect your success as a fundraiser? Well you will soon! Learn more at www.imarketsmart.com

    The Donor Rubik’s Cube (Wants, Needs, and Interests) (EF-S01-E09)

    Play Episode Listen Later Sep 7, 2017 21:56


    On today’s episode I sit down with Greg Warner to discuss donor wants, needs and interests. Learn how you as a fundraiser can identify what those are. Learn more about MarketSmart by visiting www.imarketsmart.com

    Why People Give (EF-S01-E08)

    Play Episode Listen Later Aug 31, 2017 18:26


    Learn why people give in this episode of Engagement Fundraising. Visit www.imarketsmart.com for more information.

    Donor Expectations (EF-S01-E07)

    Play Episode Listen Later Aug 24, 2017 21:54


    Learn the six expectations donors have of non-profits. Learn more about MarketSmart at www.imarketsmart.com.

    Content Offers Donors Love (EF-S01-E06)

    Play Episode Listen Later Aug 17, 2017 21:23


    Learn why content offers work, what things to keep in mind as you create content, and some content ideas that donors will love! Learn more about MarketSmart at www.imarketsmart.com

    The Four Selfs (EF-S01-E05)

    Play Episode Listen Later Aug 10, 2017 16:46


    Learn about the four selfs of Engagement Fundraising. Learn more about MarketSmart at www.imarketsmart.com.

    Email as a Fundraising Tool (EF-S01-E04)

    Play Episode Listen Later Aug 3, 2017 26:24


    Learn how to use email in a way donors love, how to use it to track engagement, some pitfalls to avoid, and much more. Visit iMarketSmart.com to learn more about MarketSmart.

    Donor Surveys (EF-S01-E03)

    Play Episode Listen Later Jul 27, 2017 33:45


    Learn the power of surveys, what words to use, why donors like them, how best to utilize them, and much more. Learn more about MarketSmart at www.imarketsmart.com

    8 Core Components of Engagement Fundraising (EF-S01-E02)

    Play Episode Listen Later Jul 20, 2017 27:42


    Learn about the 8 core components of engagement fundraising and how to use these components to raise more major and planned gifts. Learn more about MarketSmart at www.imarketsmart.com

    7 Core Principles of Engagement Fundraising (EF-S01-E01)

    Play Episode Listen Later Jul 13, 2017 16:45


    Learn about the 7 core principles that make up engagement fundraising. Learn more at www.imarketsmart.com.

    Claim Engagement Fundraising: How to Raise More Money at Lower Costs

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel