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Our guest is Greg Warner is the author of Engagement Fundraising and CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that removes friction from the philanthropic giving process for wealthy people who are passionate about our customers' causes. The system helps high value major donors lean in and qualify themselves. Once self-qualified, it helps those donors receive follow-up messages and arrange meetings with gift officers so they can build trusting relationships and, ultimately, make consequential gifts. Greg also invented the Fundraising Report Card and the DAFwidget. As part of his personal philanthropy strategy Greg lets people working in the charitable sector use those tools for free. In 2013, Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results.
Ever get the sense that your fundraising efforts are not driving forward your results? Ever feel like you're experiencing paralysis by analysis? Join me and Greg Warner, Founder and CEO of MarketSmart, to talk about how to use new technology to support the fundamental basics of fundraising. How can you use surveys to start a conversation? How do you lead with questions to build trust? How are you the Yoda to your donor's Luke Skywalker? This is a juicy conversation that overturns a lot of our assumptions about fundraising. To learn more about Greg, check out: https://imarketsmart.com/ For a free copy of Engagement Fundraising, click here --- Support this podcast: https://anchor.fm/nonprofitlowdown/support
What's it like to have your jaw drop when someone who's been giving $2,000 reveals he has 8-figure capacity? Find out in this great conversation with Ryan Cooney from Tiger Athletic Foundation at LSU. Thank you to this episode's sponsors: MarketSmart and 86. Click on this link to get your FREE copy of Greg Warner's very popular book Engagement Fundraising: imarketsmart.com/freebook Want to elevate your mission and branding? Check out Jacob Laskowski's website here: elevateyourmission.com Kevin's website: onevisitaway.com
What's it like to close a $50 Million Gift from a millennial? Find out in this epic conversation with Adam Platzer from RIT.Check out this great resource Adam created: https://forwardfundraisers.com/leadership/Thank you to this episode's sponsors: MarketSmart and 86. Click on this link to get your FREE copy of Greg Warner's very popular book Engagement Fundraising: imarketsmart.com/freebook Want to elevate your mission and branding? Check out Jacob Laskowski's website here: elevateyourmission.com Kevin's website: onevisitaway.com
How soon should you start going on visits after you've been hired? How important is preparing for each visit?Learn the answers to these questions through the great stories that Mike Hoffman from the U.S. Naval Academy Foundation shares.Thank you to this episode's sponsors: MarketSmart and 86. Click on this link to get your FREE copy of Greg Warner's very popular book Engagement Fundraising: imarketsmart.com/freebook Want to elevate your mission and branding? Check out Jacob Laskowski's website here: elevateyourmission.com Kevin's website: onevisitaway.com
A lost $100,000 checkHow do you turn an angry call into a 7-figure gift? His pants caught on fire?Listen to all of these great stories from Justin DeMoss. You'll walk away from this episode fired up to go schedule some visits and close some big gifts! Thank you to this episode's sponsors: MarketSmart and 86. Click on this link to get your FREE copy of Greg Warner's very popular book Engagement Fundraising: imarketsmart.com/freebook Want to elevate your mission and branding? Check out Jacob Laskowski's website here: elevateyourmission.com Kevin's website: onevisitaway.com
Kevin shares his thought on what major gift fundraisers can learn from snowpocalypse 2021.Thank you to this episode's sponsors: MarketSmart and 86. Click on this link to get your FREE copy of Greg Warner's very popular book Engagement Fundraising: imarketsmart.com/freebook Kevin's website: onevisitaway.com
In this episode we hear stories from the last person to wear the number 23 at The University of North Carolina at Chapel Hill before Michael Jordan! Ged Doughton joined UNC Charlotte as the Senior Director of Development in 2014 after 30+ years in the financial services businesses. Thank you to this episode's sponsors: MarketSmart and 86. Click on this link to get your FREE copy of Greg Warner's very popular book Engagement Fundraising: imarketsmart.com/freebook Want to elevate your mission and branding? Check out Jacob Laskowski's website here: elevateyourmission.com Kevin's website: onevisitaway.com
Want to know what it's like to go on a major gift visit with someone who studies decomposing corpses? Well we've got you covered in this espisode with Travis McDearmon! Thank you to this episode's sponsors: MarketSmart and 86.Click on this link to get your FREE copy of Greg Warner's very popular book Engagement Fundraising: imarketsmart.com/freebookWant to elevate your mission and branding? Check out Jacob Laskowski's website here: elevateyourmission.comKevin's website: onevisitaway.com
Can a donor be so moved that they thank YOU for helping them give the biggest gift of their lifetime? You better believe it! Just listen to this story from the one and only Kent Stroman. Kent is a phenomenal story-teller and will inspire you to go schedule more visits. Go check out his great work here:http://kentstroman.comThank you to MarketSmart for sponsoring this episode. Download Gregory Warner's popular book Engagement Fundraising for FREE: iMarketSmart.com/freebookCheck out Kevin's Website: OneVisitAway.com
In this episode, you’ll hear a story about a visit that I thought was going to go very wrong. It reminded me that we really are there to serve our benefactors, but much of that do we actually believe? This visit did not happen how I hoped it would, but it was an outcome better than I could have imagined. Thank you to MarketSmart for sponsoring this episode of One Visit Away. Download Gregory Warner’s popular book Engagement Fundraising for FREE:IMarketSmart.com/freebookCheck out Kevin’s website: OneVisitAway.com
In this episode, Mira Boucher tells some incredible stories:-One that starts with everyone in tears-A visit uncovering 47 years of life-changing generosity-A Video Call that led to a 7-figure gift-Any many more!Thank you to MarketSmart for sponsoring this episode. Download Gregory Warner's incredibly popular book Engagement Fundraising for FREE: imarketsmart.com/freebookFind out more about Mira here: miraboucher.comWant to get in touch with Kevin? Check out his website: OneVisitAway.com
Hear about the biggest waste of time visits I've had as a Major Gift Officer.Thank you to this episode's sponsor: MarketSmartClick on this link to get your FREE copy of Greg Warner's very popular book Engagement Fundraising: imarketsmart.com/freebook
Greg Warner is the CEO and Founder of MarketSmart, a marketing software specifically catered to nonprofits seeking to raise more money for their charity. Greg takes a unique approach to how you can engage your donors in a meaningful and impactful way. After feeling frustrated himself from giving to nonprofits and feeling like just a dollar sign, Greg created this software to help nonprofits really understand the best ways to make a connection. Key Takeaways: [2:45] Who is Greg and why did he start MarketSmart? [4:20] Greg has seen organizations get as much as 300 to 1 ROI. Greg and his team personally aim for 100 to 1 ROI. [8:20] It’s important to create a collaborative atmosphere so that everyone can prosper. [15:55] The reason why we’re here is to try and live with purpose and intent. [18:50] Greg explains his process and how he helps nonprofits. [24:35] What’s Greg’s book, Engagement Fundraising, all about? [35:30] You will always need fundraisers/ facilitators to help walk donors through your process. [42:55] How does a brand new charity work with Greg? [46:15] Why is donor retention so low? [52:55] The way you engage your donors sucks! There’s a much better way to do it. [58:00] Greg himself was a mistreated donor who was fed up about being mistreated, which is why he created his company - to show nonprofits how to do it right! [1:04:30] For every dollar amount Greg’s staff gives, Greg will match it. [1:11:25] You have to know what it’s like to personally be a donor at your own charity. Mentioned in This Episode: Giving Back Podcast MarketSmart Greg Warner on LinkedIn Engagement Fundraising, by Greg Warner Fundraising Report Card
In this episode of The Rainmaker Fundraising Podcast I chat with my good friend Greg Warner. Greg is CEO of MarketSmart and author of Engagement Fundraising. Greg's a natural pot stirrer and loves to challenge the status quo. That led him to create a company that helps nonprofits think and act differently in identifying potential major and legacy giving donors -- and to engage them in ways that are meaningful and valuable to them. You'll learn so much from him in this episode!Greg is also a contributing author to the new Amazon #1 Best Seller, 101 Biggest Mistakes Nonprofits Make And How You Can Avoid Them. You can download the first 10 chapters FREE.
Greg Warner, author of Engagement Fundraising: How to Raise More Money for Less in the 21st Century, returns, and once again, it’s a no-holds-barred conversation! In this episode, Dolph and Greg discuss what engagement fundraising really means, and why it’s a live-or-die proposition for nonprofits today. Links: Greg’s site: www.imarketsmart.com Engagement Fundraising: How to Raise More Money for Less in the 21st Century: www.engagementfundraisingbook.com Free fundraising report card: www.FundraisingReportCard.com *****Timestamped Highlights***** (4:55) Everyone has his or her own cartoon (7:05) Show ‘em that you know ‘em! (8:45) 193 out of 30,000 (9:03) Stupid simple (10:24) Ya gotta dance (14:05) If I finally make it in business, I want to be with a company that has smart in the name. (16:40) Look Mom! (20:03) The post-sell (24:25) Holy crap! Holy cow! (No bleeps needed this time.) (30:33) The Milgram Experiment (33:52) You know what they think? Screw you!
Join Dolph as he welcomes Greg Warner, author of Engagement Fundraising: How to Raise More Money for Less in the 21st Century, and founder of MarketSmart, a marketing software and services firm. Greg and Dolph approach the subject of engagement fundraising in part one of this two-part episode, but not before they take on some sacred cows of the nonprofit industry. Fun fact: This episode contains more bleeps than any Dolph has aired before! Links: Greg’s site: www.imarketsmart.com Engagement Fundraising: How to Raise More Money for Less in the 21st Century: www.engagementfundraisingbook.com Free fundraising report: www.FundraisingReportCard.com *****Timestamped Highlights***** (3:00) I am thunderous, my friend (5:00) They’re wasting my money, and you’re letting them (8:49) Fundraising climate change (9:20) GenX – we don’t trust ANYTHING! (11:34) Buh bye, problem funder (14:13) Charity Water: From nothing to a lot, and without direct mail (16:20) These three predictors… (17:52) The pompous and problematic board member(s) (20:15) Bro time! (21:21) Ya gotta eat your own dog food (28:45) Buy. Give. Same thing.
Engagement Fundraising: How to Raise More Money at Lower Costs
Learn who Greg Warner is and why you should listen to him in this retrospective episode of Engagement Fundraising. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.
Engagement Fundraising: How to Raise More Money at Lower Costs
Greg interviews Erin Troia about her “Engagement Fundraising” experiences. Erin recently finished reading an advanced copy of Engagement Fundraising and tried out some of the concepts she read about in the book. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.
Engagement Fundraising: How to Raise More Money at Lower Costs
Greg interviews Tim about his “Engagement Fundraising” experiences at MarketSmart. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.
Kathryn interviews award-winning journalist Nancy Rommelmann, author of “To The Bridge: A True Story of Motherhood and Murder”. In 2009 Amanda Stott-Smith dropped her 2 children from a bridge. Her 4 year-old son died while her 7 year-old daughter survived. After years of investigation, Rommelmann chronicles this tragedy in a delicately balanced piece of reporting looking into how such a crime can occur. Rommelmann is featured in The NYTimes, LA Weekly and The Wall Street Journal. Kathryn also interviews MarketSmart Founder and CEO Greg Warner, author of “Engagement Fundraising: How to Raise More Money for Less in the 21st Century”. If you want a piece of the charitable giving pie for your own organization, you need to grab innovation by the horns – especially when it comes to marketing to long-term and high-yield donors. Warner has built a dedicated following of organizations, including the Special Olympics, Boys and Girls Clubs, World Wildlife Federation and The Salvation Army.
Kathryn interviews award-winning journalist Nancy Rommelmann, author of “To The Bridge: A True Story of Motherhood and Murder”. In 2009 Amanda Stott-Smith dropped her 2 children from a bridge. Her 4 year-old son died while her 7 year-old daughter survived. After years of investigation, Rommelmann chronicles this tragedy in a delicately balanced piece of reporting looking into how such a crime can occur. Rommelmann is featured in The NYTimes, LA Weekly and The Wall Street Journal. Kathryn also interviews MarketSmart Founder and CEO Greg Warner, author of “Engagement Fundraising: How to Raise More Money for Less in the 21st Century”. If you want a piece of the charitable giving pie for your own organization, you need to grab innovation by the horns – especially when it comes to marketing to long-term and high-yield donors. Warner has built a dedicated following of organizations, including the Special Olympics, Boys and Girls Clubs, World Wildlife Federation and The Salvation Army.
This is a powerful and super-informative interview with Greg Warner, founder of MarketSmart who also hosts a great podcast called Engagement Fundraising. The secret to accelerating your fundraising program is this: find the right level of engagement and giving for every donor, especially: Those who will leave your organization a bequest. Those with the capacity to become mid-level or major donors. How do you discover this? Some combination of science and magic? Or just ask them? You'll love Greg's energy and passion as he describes all the love we're missing by not asking -- engaging with -- donors. Program #108 Play: Engagement fundraising -- how you raise the big bucks from the happiest donors (right click or "save as" to save the file for later). Time: 23:10
Engagement Fundraising: How to Raise More Money at Lower Costs
Season 2 of the podcast kicks off with a special episode featuring Jeff Giannotto and Lizzie Weiland. This season is all about engagement fundraising in action. Learn about the power of surveys and hear some success stories about organizations that have implemented engagement fundraising. Learn more about MarketSmart at www.imarketsmart.com.
Engagement Fundraising: How to Raise More Money at Lower Costs
A quick announcement about what’s next for the Engagement Fundraising Podcast. Learn more about MarketSmart at www.imarketsmart.com.
Engagement Fundraising: How to Raise More Money at Lower Costs
Learn why people give in this episode of Engagement Fundraising. Visit www.imarketsmart.com for more information.
Engagement Fundraising: How to Raise More Money at Lower Costs
Learn about the four selfs of Engagement Fundraising. Learn more about MarketSmart at www.imarketsmart.com.
Engagement Fundraising: How to Raise More Money at Lower Costs
Learn about the 8 core components of engagement fundraising and how to use these components to raise more major and planned gifts. Learn more about MarketSmart at www.imarketsmart.com
Engagement Fundraising: How to Raise More Money at Lower Costs
Learn about the 7 core principles that make up engagement fundraising. Learn more at www.imarketsmart.com.
Kevin Costner was wrong. If you build it, it will need lots of work. Especially if you are looking to raise money for a good cause. Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more money more efficiently. In 2013, Greg coined the phrase "Engagement Fundraising" to encapsulate his breakthrough fundraising formula for achieving extraordinary results. MarketSmart's innovative products and services use Internet tracking technologies to help fundraisers focus on the donors that are most likely to support their organizations with large, major or legacy gifts.