Podcasts about marketsmart

Our guest is Greg Warner is the author of Engagement Fundraising and CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that removes friction from the philanthropic giving process for wealthy people who are passionate about our customers' causes. The system helps high value major donors lean in and qualify themselves. Once self-qualified, it helps those donors receive follow-up messages and arrange meetings with gift officers so they can build trusting relationships and, ultimately, make consequential gifts. Greg also invented the Fundraising Report Card and the DAFwidget. As part of his personal philanthropy strategy Greg lets people working in the charitable sector use those tools for free. In 2013, Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results.

Greg Warner from MarketSmart to discuss the current struggles in non-profit fundraising and how to pivot to a donor-driven approach. Greg shares his journey from running a marketing agency to developing solutions specifically for non-profit fundraising. He elaborates on strategies such as enhancing donation value, personalizing donor experiences, and focusing on wealthier donors. This episode is filled with actionable advice for non-profits to revolutionize their fundraising efforts. What You'll Learn:Navigating the Shift in Nonprofit FundraisingHow Nonprofits Can Thrive with Donor-Driven StrategiesUnderstanding the Psychology of GivingThe Critical Role of Value in Nonprofit FundraisingConnect with Greg Warner:Website LinkedinYouTubeResourcesConnect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Join me and one of my favorite repeat guests Greg Warner, CEO of Marketsmart. In this episode, we unpack so much of what is wrong with so-called "best practices" in fundraising and why administrators make fundraisers' lives so difficult. We talk about ways to talk with donors when they are ready and have indicated their willingness to talk to us and how to structure investment-level conversations. Get your pens out to take some serious notes. To connect with Greg: https://www.linkedin.com/in/gregmarketsmart/ To download Greg's invitation samples, visit: https://go.rheawong.com/invitation QUOTE from Greg "When thinking about a cause, the area of the brain that lights up is the same one when we think about family or love." --- Support this podcast: https://anchor.fm/nonprofitlowdown/support

According to Greg Warner's MarketSmart 2020 Major Gift Benchmark study, 81% of donors take 6-24 months for prospect identification. Building a pipeline is frustrating for most fundraisers. It requires time and consistent effort to find donors. However, your patience is definitely worth it if you're looking to scale by the millions. Tune in to The Business Behind Fundraising — How Consistent Pipeline Work Can Add Millions to Your Bottom Line with Sherry Quam Taylor.  What You Will Discover:  ✔️Get to know your donor. Too often, fundraisers are frustrated by unreplied emails or the feeling of chasing donors. You won't have to do as much of this if you slow down the process early on. Is your donor aligned with your values and vision? Do they want that donor experience from you? It's crucial to have the right people in your pipeline. ✔️ Consistency is key. There is no quick fix to building your pipeline. You have to consistently meet people, qualify them and have investment-level conversations that attract donors who want to give unrestricted revenue. ✔️ Fundraising is more than just asking for money. It's connecting and educating others. Does the donor care about the problem you're trying to solve? Is the relationship a win/win for both parties? ✔️ Delegate tasks to your board. Encourage them to design metrics that move you forward to a positive revenue trajectory. It's their duty to consistently arrange introductions and create opportunities for you to meet mission-aligned donors and connectors. Be sure to subscribe to my YouTube for weekly updates. https://www.youtube.com/channel/UCbjEu276-YQ0TeurphD62pA/ Or, subscribe to The Business Behind Fundraising podcast on any of your favorite podcast apps!

What is it like to close a major gift while deployed in the Middle East?How do you get Donald Duck to give you directions when you're late to a visit at a Disney Property?If you want the answers to these common questions in major gift fundraising, look no further than this great conversation with Dean Castaldo with the U.S. Naval Academy Foundation!Thank you to MarketSmart for sponsoring this episode. Download Greg Warner's Top 10 Tips to schedule more meetings here: https://imarketsmart.com/moremeetings/Kevin's website: onevisitaway.com 

If you can learn to schedule visits effectively, you are already winning a huge part of the fundraising battle.Jerry Panas said that getting the visit was 85% of the way to getting the gift.  In this episode I answer a question about what's the best medium to use to schedule visits, phone, text, or email.  Thank you to MarketSmart for sponsoring this episode. Download Greg Warner's Top 10 Tips to schedule more meetings here: https://imarketsmart.com/moremeetings/Kevin's website: onevisitaway.com 

If you don't have an effective strategy, major gifts will suffer.  In this episode, Mitch Muncy shares several stories that illustrate this point.  Check out his upcoming giveaway for a 1 year subscription to the Harvard Business Review here: https://www.prosperallc.com/giveawayThank you to MarketSmart for sponsoring this episode. Download Greg Warner's Top 10 Tips to schedule more meetings here: https://imarketsmart.com/moremeetings/Kevin's website: onevisitaway.com 

When you pretend to know more information than you do, you look like an idiot and will never be successful at major gifts.  Thank you to MarketSmart for sponsoring this episode. Download Greg Warner's Top 10 Tips to schedule more meetings here: https://imarketsmart.com/moremeetings/Kevin's website: onevisitaway.com 

Some fundraising advice is just wrong.One common saying is that fundraising is not about money, it's about relationships.  This is a nice sentiment, but it's just not true.Fundraising IS about the money, and that's not a bad thing.It's also about relationships.  If you think these two things are mutually exclusive, listen to this episode.Thank you to MarketSmart for sponsoring this episode. Download Greg Warner's Top 10 Tips to schedule more meetings here: https://imarketsmart.com/moremeetings/Kevin's website: onevisitaway.com 

Jim Langley is one of the all time greats when it comes to fundraising.  In this episode he shares some of the most powerful and entertaining stories I've heard on the show!Thank you to MarketSmart for sponsoring this episode. Download Greg Warner's Top 10 Tips to schedule more meetings here: https://imarketsmart.com/moremeetings/Kevin's website: onevisitaway.com 

Most of my success in major gifts and sales has come from asking good questions and listening.  In this episode I share I question that I asked that led to me getting a great new client and how it applies to major gift fundraising.Thank you to MarketSmart for sponsoring this episode. Download Greg Warner's Top 10 Tips to schedule more meetings here: https://imarketsmart.com/moremeetings/Kevin's website: onevisitaway.com 

If you're working with a donor who is making you do too much work, is a weirdo, or otherwise makes you uncomfortable, do you have to keep working with them?HECK NO! Thank you to MarketSmart for sponsoring this episode. Download Greg Warner's Top 10 Tips to schedule more meetings here: https://imarketsmart.com/moremeetings/Kevin's website: onevisitaway.com 

Sometimes a donor wants to do something that is not in the best interest of the nonprofit.Roy Jones shares a story of having to say no to a $20 Million building, which then led to $50 Million in giving.  Thank you to MarketSmart for sponsoring this episode. Download Greg Warner's Top 10 Tips to schedule more meetings here: https://imarketsmart.com/moremeetings/Kevin's website: onevisitaway.com 

Can lessons from the lead hostage negotiator for the FBI help you in major gift fundraising?As I've found out multiple times, the answer is definitely yes! Listen to this episode to learn how I was the only person in a room of hundreds of people that got the business card of the CEO for one of the US's largest companies.  Thank you to MarketSmart for sponsoring this episode. Download Greg Warner's Top 10 Tips to schedule more meetings here: https://imarketsmart.com/moremeetings/Kevin's website: onevisitaway.com 

You can wing it with your approach to major gifts or you can learn what is the best approach for success by looking at great research.  Dr. Russell James is an expert on research related to philanthropy.  In this episode he shares a story of one of the most successful gift officers he has encountered along with great insights as to what makes for powerful visits.  Thank you to MarketSmart for sponsoring this episode. Download Greg Warner's Top 10 Tips to schedule more meetings here: https://imarketsmart.com/moremeetings/Kevin's website: onevisitaway.com 

What do you get when you put an academic who is all about the most effective fundraising methods between two rabble rousers who never shy away from giving their opinions. That was the lineup today on The Fundraising Talent Podcast with Dr. Russell James, author of The Socratic Fundraiser, and Greg Warner, founder of MarketSmart. The essence of our conversation was whether fundraisers both desire and know how to have genuine conversations with their donors and whether using the Socratic method is the ideal pathway to the meaningful opportunities that are available to our organizations. Today's conversation reminds me of earlier conversations in which we've talked about how the sector has seemingly confused the advantages of being great story-tellers with those of being great story-listeners. What I found especially thought-provoking was how we ended up asking why boards and bosses are notoriously uninterested in fundraising methods that afford the fundraiser and donor opportunities for meaningful dialogue. While we can all agree on the reasons why one would allow the donor to be the hero in their own story, we must ask ourselves why we don't design strategies that allow this to happen. Greg's explanation for why this doesn't happen as it should really had me thinking; more often than not, fundraising design reflects the desires of boards and bosses who want to ensure that they maintain their role as the hero in the story. As always, we are especially grateful to our friends at CueBack for sponsoring The Fundraising Talent Podcast. If you'd like to learn more about hosting the Responsive Fundraising roadshow in your local community, email me for more information. And, if you'd like to download Responsive's latest edition of Carefully & Critically, just click here.

One of the world's top giving expert, Dr. Russell James from Texas Tech University joins MarketSmart's Greg Warner to give a rundown on how some of the key research on donor decisions impacts our work as fundraisers. A key goal in our donor engagement is tell the donor's story, or better yet: let the donors tell their own story. Research shows that this is a key component in increasing giving, and it provides greater joy and a better donor experience. Dr. James has a new book series out that explores these concepts. You can find out more at: https://imarketsmart.com/donorstory

Welcome to the 100th episode of The Rainmaker Fundraising Podcast! I’m thrilled to have had the opportunity to visit with Russell James, J.D., Ph.D., CFP for this milestone episode. If you know Dr. James, you know this will be a great conversation. If you don’t know him yet, you’re in for a real treat! Dr. James is Director of graduate studies in charitable planning in the Division of Personal Financial Planning in the College of Human Sciences at Texas Tech University. His research into human behavior and charitable giving has shaped how institutions large and small engage major donors and maximize revenue all across the U.S. Dr. James recently published a five-book series, the Fundraising Myth and Science Book Series. In our conversation, we talk extensively about one of those books, The Storytelling Fundraiser. This new book series is also the foundation of a great new training program that Dr. James and Greg Warner at MarketSmart have partnered to bring to market. We covered so much ground in this conversation. It’s an in-depth review of the book and the foundational thinking that went into it, including: The One Big Thing in fundraising, and why it’s something you might not expect. The difference between donor-centered and community-centered fundraising, and why organizations that want to secure transformational gifts should double down on donor-centered fundraising. The neuroscience behind high-impact philanthropic activity, and how your organization and your donors can benefit from it. Why talking to donors about giving from their wealth (assets) vs. their disposable income is critical to your organization’s long-term financial security and growth. The exact phrase(s) you should adopt to help your supporters unlock transformational generosity. How philanthropy is both altruistic and self-serving at the same time, and what you need to understand to effectively navigate these differences. The key decision-making processes that people go through when deciding to give a charitable gift, and how focusing on asset-based giving can help your donors make better decisions (for them and you!). Why fundraisers have a difficult time talking with donors about legacy giving, and the exact language and tools to help overcome those difficulties (including his 65 video trainings available for FREE). Why wading into math conversations with your donors may not be the best idea, and how to use storytelling to make key financial points that will motivate your donors to act. The interconnected role of overhead and restricted giving in philanthropy, and how you can navigate these to unlock significant giving from your

Welcome to the 100th episode of The Rainmaker Fundraising Podcast! I’m thrilled to have had the opportunity to visit with Russell James, J.D., Ph.D., CFP for this milestone episode. If you know Dr. James, you know this will be a great conversation. If you don’t know him yet, you’re in for a real treat! Dr. James is Director of graduate studies in charitable planning in the Division of Personal Financial Planning in the College of Human Sciences at Texas Tech University. His research into human behavior and charitable giving has shaped how institutions large and small engage major donors and maximize revenue all across the U.S. Dr. James recently published a five-book series, the Fundraising Myth and Science Book Series. In our conversation, we talk extensively about one of those books, The Storytelling Fundraiser. This new book series is also the foundation of a great new training program that Dr. James and Greg Warner at MarketSmart have partnered to bring to market. We covered so much ground in this conversation. It’s an in-depth review of the book and the foundational thinking that went into it, including: The One Big Thing in fundraising, and why it’s something you might not expect. The difference between donor-centered and community-centered fundraising, and why organizations that want to secure transformational gifts should double down on donor-centered fundraising. The neuroscience behind high-impact philanthropic activity, and how your organization and your donors can benefit from it. Why talking to donors about giving from their wealth (assets) vs. their disposable income is critical to your organization’s long-term financial security and growth. The exact phrase(s) you should adopt to help your supporters unlock transformational generosity. How philanthropy is both altruistic and self-serving at the same time, and what you need to understand to effectively navigate these differences. The key decision-making processes that people go through when deciding to give a charitable gift, and how focusing on asset-based giving can help your donors make better decisions (for them and you!). Why fundraisers have a difficult time talking with donors about legacy giving, and the exact language and tools to help overcome those difficulties (including his 65 video trainings available for FREE). Why wading into math conversations with your donors may not be the best idea, and how to use storytelling to make key financial points that will motivate your donors to act. The interconnected role of overhead and restricted giving in philanthropy, and how you can navigate these to unlock significant giving from your

Ever get the sense that your fundraising efforts are not driving forward your results? Ever feel like you're experiencing paralysis by analysis? Join me and Greg Warner, Founder and CEO of MarketSmart, to talk about how to use new technology to support the fundamental basics of fundraising. How can you use surveys to start a conversation? How do you lead with questions to build trust? How are you the Yoda to your donor's Luke Skywalker? This is a juicy conversation that overturns a lot of our assumptions about fundraising. To learn more about Greg, check out: https://imarketsmart.com/ For a free copy of Engagement Fundraising, click here --- Support this podcast: https://anchor.fm/nonprofitlowdown/support

One of the greatest conversations on this podcast from a world-class fundraiser: Roy Lowdenback. How do you react when someone want's to leave a beanie baby in their will to your organization? Find out in this episode!Thank you to this episode's sponsors: MarketSmart and 86 CreativeDownload Greg Warner's Top 10 Tips to schedule more meetings here:https://imarketsmart.com/moremeetings/Learn more about the company that did my branding: https://elevateyourmission.com/Kevin's website: onevisitaway.com 

What do all super successful major gift fundraisers have in common? They're all in! Listen to this great conversation with Roy Lowdenback to learn more.  Thank you to this episode's sponsor: MarketSmart.Download Greg Warner's Top 10 Tips to schedule more meetings here:https://imarketsmart.com/moremeetings/Kevin's website: onevisitaway.com 

Greg Warner at MarketSmart is known for challenging the norm. In this conversation, we talk about the best ways to find major and planned giving donors. Spoiler alert: it's not moves management, or relentlessly sending gift officers at them. We talk about the value of engagement, crafting a great donor experience, and how data is changing the way we work with donors. Check out MarketSmart at imarketsmart.com

More conversation about sales vs. major gifts from another salesman turned fundraiser: Patrick Belcher. Check out Patrick's website: https://pbjmarcomm.netThank you to this episode's sponsor: MarketSmart.Download Greg Warner's Top 10 Tips to schedule more meetings here:https://imarketsmart.com/moremeetings/Kevin's website: onevisitaway.com Sign up for the next MarketSmart Webinar with Kevin: https://imarketsmart.com/scheduling-visits-is-scary/https://imarketsmart.com/scheduling-visits-is-scary/

Want to get fired up to schedule some visits? Listen to Andrew Olsen and the reason he's so passionate about helping fundraising efforts succeed.Also, Andrew shares the most awkward story I've heard on the podcast!Thank you to this episode's sponsor: MarketSmart.Download Greg Warner's Top 10 Tips to schedule more meetings here:https://imarketsmart.com/moremeetings/Kevin's website: onevisitaway.com 

How do we avoid manipulating our benefactors? Extreme Clarity! Thank you to this episode's sponsor: MarketSmart.Download Greg Warner's Top 10 Tips to schedule more meetings here:https://imarketsmart.com/moremeetings/Kevin's website: onevisitaway.com 

In this episode I tell you about my big career change and reflect on over 1,000 major gift visits.  Thank you to this episode's sponsor: MarketSmart.Download Greg Warner's Top 10 Tips to schedule more meetings here:https://imarketsmart.com/moremeetings/Kevin's website: onevisitaway.com 

My first boss from the Campus Safety Office at the University of Dallas recently passed away. In this episode I talk about some of the lessons he taught me that apply to success in major gifts.   Thank you to this episode's sponsor: MarketSmart.Download Greg Warner's Top 10 Tips to schedule more meetings here:https://imarketsmart.com/moremeetings/Kevin's website: onevisitaway.com 

What can fundraising professionals learn from sales? I think A LOT! So does this week's guest, Jake Savage.  Jake discovered his passion for persuasive communication in 2007 when he got a job as a door to door sales rep. Since then, he’s knocked on nearly 100,000 doors, he’s sold millions of dollars worth of products, and he’s led his own sales team to the INC 500 list of fastest growing companies in America - twice. Today, he hosts the podcast, Persuasion School, and he has his own consulting firm teaching anti-trafficking nonprofit fundraising teams how to win bigger donations.Jakes website: https://jakesavage.coThank you to this episode's sponsor: MarketSmart.Download Greg Warner's Top 10 Tips to schedule more meetings here:https://imarketsmart.com/moremeetings/Kevin's website: onevisitaway.com 

Want to get to know your benefactors better? Listen to an example of how asking a question about a decoration can lead to a deeply meaningful conversation. Thank you to this episode's sponsor: MarketSmart.Download Greg Warner's Top 10 Tips to schedule more meetings here:https://imarketsmart.com/moremeetings/Kevin's website: onevisitaway.com 

What's it like to close a $50 Million Gift from a millennial? Find out in this epic conversation with Adam Platzer from RIT.Check out this great resource Adam created: https://forwardfundraisers.com/leadership/Thank you to this episode's sponsors: MarketSmart and 86. Click on this link to get your FREE copy of Greg Warner's very popular book Engagement Fundraising: imarketsmart.com/freebook Want to elevate your mission and branding? Check out Jacob Laskowski's website here: elevateyourmission.com Kevin's website: onevisitaway.com

How soon should you start going on visits after you've been hired? How important is preparing for each visit?Learn the answers to these questions through the great stories that Mike Hoffman from the U.S. Naval Academy Foundation shares.Thank you to this episode's sponsors: MarketSmart and 86. Click on this link to get your FREE copy of Greg Warner's very popular book Engagement Fundraising: imarketsmart.com/freebook Want to elevate your mission and branding? Check out Jacob Laskowski's website here: elevateyourmission.com Kevin's website: onevisitaway.com

A lost $100,000 checkHow do you turn an angry call into a 7-figure gift? His pants caught on fire?Listen to all of these great stories from Justin DeMoss. You'll walk away from this episode fired up to go schedule some visits and close some big gifts! Thank you to this episode's sponsors: MarketSmart and 86. Click on this link to get your FREE copy of Greg Warner's very popular book Engagement Fundraising: imarketsmart.com/freebook Want to elevate your mission and branding? Check out Jacob Laskowski's website here: elevateyourmission.com Kevin's website: onevisitaway.com

Kevin shares his thought on what major gift fundraisers can learn from snowpocalypse 2021.Thank you to this episode's sponsors: MarketSmart and 86. Click on this link to get your FREE copy of Greg Warner's very popular book Engagement Fundraising: imarketsmart.com/freebook Kevin's website: onevisitaway.com

In this episode we hear stories from the last person to wear the number 23 at The University of North Carolina at Chapel Hill before Michael Jordan! Ged Doughton joined UNC Charlotte as the Senior Director of Development in 2014 after 30+ years in the financial services businesses. Thank you to this episode's sponsors: MarketSmart and 86. Click on this link to get your FREE copy of Greg Warner's very popular book Engagement Fundraising: imarketsmart.com/freebook Want to elevate your mission and branding? Check out Jacob Laskowski's website here: elevateyourmission.com Kevin's website: onevisitaway.com

Want to know what it's like to go on a major gift visit with someone who studies decomposing corpses? Well we've got you covered in this espisode with Travis McDearmon! Thank you to this episode's sponsors: MarketSmart and 86.Click on this link to get your FREE copy of Greg Warner's very popular book Engagement Fundraising: imarketsmart.com/freebookWant to elevate your mission and branding? Check out Jacob Laskowski's website here: elevateyourmission.comKevin's website: onevisitaway.com

Can a donor be so moved that they thank YOU for helping them give the biggest gift of their lifetime? You better believe it! Just listen to this story from the one and only Kent Stroman. Kent is a phenomenal story-teller and will inspire you to go schedule more visits. Go check out his great work here:http://kentstroman.comThank you to MarketSmart for sponsoring this episode. Download Gregory Warner's popular book Engagement Fundraising for FREE: iMarketSmart.com/freebookCheck out Kevin's Website: OneVisitAway.com

In this episode, you’ll hear a story about a visit that I thought was going to go very wrong. It reminded me that we really are there to serve our benefactors, but much of that do we actually believe? This visit did not happen how I hoped it would, but it was an outcome better than I could have imagined. Thank you to MarketSmart for sponsoring this episode of One Visit Away. Download Gregory Warner’s popular book Engagement Fundraising for FREE:IMarketSmart.com/freebookCheck out Kevin’s website: OneVisitAway.com

In this episode, Mira Boucher tells some incredible stories:-One that starts with everyone in tears-A visit uncovering 47 years of life-changing generosity-A Video Call that led to a 7-figure gift-Any many more!Thank you to MarketSmart for sponsoring this episode. Download Gregory Warner's incredibly popular book Engagement Fundraising for FREE: imarketsmart.com/freebookFind out more about Mira here: miraboucher.comWant to get in touch with Kevin? Check out his website: OneVisitAway.com

In this episode I speak with Greg Warner, the Founder of MarketSmart!In this episode you'll learn how a development team put Greg's wife in tears and not in a good way...This is a bonus episode as it is not the typical story-telling format of One Visit Away. There are a few stories about visits, but it mostly is focused on the problems that occur when we do not serve our donors well and how MarketSmart helps solve those problems through the use of surveys and artificial intelligence. You will enjoy this episode and walk away from it better prepared to raise money for your nonprofit!

Greg Warner, the CEO of MarketSmart, to talk about his personal experience as a disgruntled donor, what today's donor really wants from nonprofits, and engagement strategies he's seen nonprofits tap to build authentic relationships with their donors. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/.  Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Greg Warner, the CEO of MarketSmart, to talk about his personal experience as a disgruntled donor, what today's donor really wants from nonprofits, and engagement strategies he's seen nonprofits tap to build authentic relationships with their donors. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Greg Warner, the CEO of MarketSmart, to talk about his personal experience as a disgruntled donor, what today's donor really wants from nonprofits, and engagement strategies he's seen nonprofits tap to build authentic relationships with their donors.

Have you ever thought it would be nice to be able to qualify, steward, and cultivate your donors in a more efficient, less costly way – all while using new technology? In this episode, Richard and Jeff talk with Greg Warner, the CEO and founder of MarketSmart. Greg talks about what inspired him to start his company and how hundreds of non-profits are using his software to help them connect with donors. You'll notice immediately Greg's passion for fundraising and donors. He wants to change how our industry views donors and help fundraisers do what they do best – build relationships with donors.

Every living organism has vital signs, or key indicators of health.  For us humans, these include blood pressure, heart rate, respiratory rate and temperature. Likewise, organizations have key indicators of health.Depending on the organization, its goals and objectives, these key performance indicators may vary.  However, regardless of where your organization is in its development, or what it does, you should have a set of financial key performance indicators, or KPI’s, including fundraising, donor retention, return on investment, etc.  Join us as Dan Doyle, Chief Evangelist of MarketSmart’s Fundraising Report Card, talks about how your organization can use data-driven fundraising as part of your performance management system and growth strategies. Call in live at (347) 884-8121 to join the conversation. You don't need an account to listen. You can also participate in the live chat.  Archived episodes may be found at iTunes, Podcast Chart, Blubrry and Stitcher.  

Greg Warner is the CEO and Founder of MarketSmart, a marketing software specifically catered to nonprofits seeking to raise more money for their charity. Greg takes a unique approach to how you can engage your donors in a meaningful and impactful way.  After feeling frustrated himself from giving to nonprofits and feeling like just a dollar sign, Greg created this software to help nonprofits really understand the best ways to make a connection.    Key Takeaways: [2:45] Who is Greg and why did he start MarketSmart? [4:20] Greg has seen organizations get as much as 300 to 1 ROI. Greg and his team personally aim for 100 to 1 ROI. [8:20] It’s important to create a collaborative atmosphere so that everyone can prosper.  [15:55] The reason why we’re here is to try and live with purpose and intent. [18:50] Greg explains his process and how he helps nonprofits. [24:35] What’s Greg’s book, Engagement Fundraising, all about? [35:30] You will always need fundraisers/ facilitators to help walk donors through your process. [42:55] How does a brand new charity work with Greg? [46:15] Why is donor retention so low? [52:55] The way you engage your donors sucks! There’s a much better way to do it.  [58:00] Greg himself was a mistreated donor who was fed up about being mistreated, which is why he created his company - to show nonprofits how to do it right!  [1:04:30] For every dollar amount Greg’s staff gives, Greg will match it.  [1:11:25] You have to know what it’s like to personally be a donor at your own charity.    Mentioned in This Episode: Giving Back Podcast MarketSmart Greg Warner on LinkedIn Engagement Fundraising, by Greg Warner Fundraising Report Card

Michael Rubin is the Principal and Founder at Michael D. Rubin & Associates. Michael has been running his consultancy since 2002 and has built his business to support 4 other consultants, which help meet his client’s needs.   Learn more about his consultancy at www.mdrubin.com. Learn more about MarketSmart at www.imarketsmart.com.

Fundraising climate change is here! Learn what this means for you and your organization. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.

Scott Koskoski is a Senior Performance Mentor at BrightDot. BrightDot focuses on coaching fundraisers to reach their goals. Scott got into fundraising because of his experience getting a scholarship and meeting the donor who enabled him to go to college and shares from this unique perspective as a fundraiser directly impacted by a donor. Learn more about BrightDot at www.thebrightdot.com. Learn more about MarketSmart at www.imarketsmart.com.

We live in a world with endless inputs and channels: smartphones, tablets, television, email, and social media are just a few. Learn how to address all of these channels in a way that donors love and get value from. Learn more about MarketSmart at www.imarketsmart.com. Learn more about the Engagement Fundraising Book at www.engagementfundraisingbook.com.