Every Day with Marlon Marescia

If real estate agents want to be successful at finding listing leads on Facebook, they need to get their offer right. The offer is so important to get prospects clicking on the ad and filling out their details including phone number. A weak offer will mean no one will click on your ad and you … Facebook Ads Offers That Attract Listing Leads Read More » The post Facebook Ads Offers That Attract Listing Leads appeared first on Marlon Marescia.

If real estate agents want to be successful at finding listing leads on Facebook, they need to get their offer right. The offer is so important to get prospects clicking on the ad and filling out their details including phone number. A weak offer will mean no one will click on your ad and you … Facebook Ads Offers That Attract Listing Leads Read More » The post Facebook Ads Offers That Attract Listing Leads appeared first on Marlon Marescia.

Facebook is perfect for real estate agents. Facebook’s targeting features allow real estate agents to show their Ads to only their perfect prospects. There are four primary audiences real estate agents can show their ads to Find prospects on Facebook: 1. Home Owners Facebook allows agents to target homeowners in their local area. For example, an agent … How To Find Prospects On Facebook Who Want To Sell Their Home Read More » The post How To Find Prospects On Facebook Who Want To Sell Their Home appeared first on Marlon Marescia.

There are a few common marketing activities most real estate agents complete on a regular basis. They are letterbox drops, door knocking, networking events and cold calling. These activities are an important activity for many agents that consistently deliver new clients. The problem with these activities is they are not scalable. They all require a … How To Scale Your Real Estate Lead Generation Read More » The post How To Scale Your Real Estate Lead Generation appeared first on Marlon Marescia.

Real estate agents should be running both listing ads and buyer ads on Facebook. Capturing listing leads is more complex than buyers leads, so you should spend most of your time, energy and money trying to attract listing lead. Listing lead is the lifeblood of every real estate agency. I believe Facebook is the #1 place … Should You Run Listing Lead Or Buyer Ads On Facebook? Read More » The post Should You Run Listing Lead Or Buyer Ads On Facebook? appeared first on Marlon Marescia.

There are so many voices today telling real estate agents how to market their services online. There are so many platforms and tactics to choose from. It is easy to get confused and do nothing. In today’s video, I explain a simple strategy which will benefit real estate agents in the short term as well … What Online Marketing Strategies Actually Work For Real Estate Agents Read More » The post What Online Marketing Strategies Actually Work For Real Estate Agents appeared first on Marlon Marescia.

Real estate agents love letterbox drops. They are a staple in real estate marketing. In today’s video I explain why Facebook Ads are a better marketing strategy than letterbox drops. There are four main reasons. Facebook Ads Are More Reliable Facebook Ads are just so much more reliable than letterbox drops. There are many factors … Stop Wasting Your Money on Letterbox Drops Read More » The post Stop Wasting Your Money on Letterbox Drops appeared first on Marlon Marescia.

Many real estate agents have started using real estate Facebook ad to reach new prospects in their local area. Some are setting up and running their own Facebook campaigns, and many are having early success. But Facebook has a steep learning curve and requires a bulletproof strategy to maintain consistent great results. Six components make … 6 Components Of A Real Estate Facebook Ad Campaign Read More » The post 6 Components Of A Real Estate Facebook Ad Campaign appeared first on Marlon Marescia.

Facebook is the best marketing platform on the planet. Yes, it is a big call, and I don’t say it lightly. In my career, I have tried many marketing platforms to generate leads and convert them into sales. Facebook advertising is like no other because I have never been able to generate the number of … Why Facebook Advertising Is The Best Marketing Platform On The Planet Read More » The post Why Facebook Advertising Is The Best Marketing Platform On The Planet appeared first on Marlon Marescia.

Facebook has rolled out it’s free Find Wifi service across the world. This service allows Facebook users to find free wifi hotspots as they travel. It is an opt-in service for businesses. Businesses with free wifi have to register their service on the platform so users can find it when they search. Some larger companies … Introducing Facebook Find Wifi Read More » The post Introducing Facebook Find Wifi appeared first on Marlon Marescia.

When running Facebook Ads, you need to create a page on your website for a prospect to land on when they click on the ad. This page is called a landing page. There are two ways to build a landing page: Create a new page on your website. For this, you will need to access … The Best Landing Page Builders For Facebook Ads Read More » The post The Best Landing Page Builders For Facebook Ads appeared first on Marlon Marescia.

Facebook is the most powerful platform available to marketers today, and Facebook knows it. One of the reasons it has done so well is because it works hard to protect its user base from the marketers who provide it with its billions of dollars of income. Yes, Facebook works to make sure these marketers don’t … Why Facebook Protects It’s Users From Marketers Read More » The post Why Facebook Protects It’s Users From Marketers appeared first on Marlon Marescia.

A few weeks ago Facebook Announced it has reached 2 billion users. This is a huge number accomplishment especially when you consider there are 7.5 billion people alive today. This means that 26% of the population of the world is on Facebook. if we go a little deeper you will find that this number is just … Facebook Reaches 2 Billion Users Read More » The post Facebook Reaches 2 Billion Users appeared first on Marlon Marescia.

A few weeks ago Facebook Announced it has reached 2 billion users. This is a huge number accomplishment especially when you consider there are 7.5 billion people alive today. This means that 26% of the population of the world is on Facebook. if we go a little deeper you will find that this number is just … Facebook Reaches 2 Billion Users Read More » The post Facebook Reaches 2 Billion Users appeared first on Marlon Marescia.

While speaking at the Facebook Marketing Meetup in Brisbane, Melbourne and Sydney and I have been asked one question more than others, “Will Facebook Ads Work For My Business?” I always answer with the question, “What business are you in?” My experience tells me that almost all businesses can benefit from Facebook Ads, but there are … Will Facebook Ads Work For My Business? Read More » The post Will Facebook Ads Work For My Business? appeared first on Marlon Marescia.

I was speaking at a Facebook Ads event this week, and someone from the audience made this statement, “Facebook ads don’t work!” I asked them why they felt that way and they explained their experience to me. After listening to them, I gave them the following advice. Facebook Ads Do Work! I started out by … Facebook Ads Don’t Work Read More » The post Facebook Ads Don’t Work appeared first on Marlon Marescia.

Facebook Ads are the best platform to sell tickets for live events. Whether it’s a paid business event or a live gig for a band, Facebook Ads is your best opportunity to ensure you sell as many tickets as possible. The platform is perfect for live event ticket sales because marketers can find people who … How To Promote Your Live Events Using Facebook Ads Read More » The post How To Promote Your Live Events Using Facebook Ads appeared first on Marlon Marescia.

Webinars are so popular nowadays because they’re so effective at lead generation and converting prospects into clients. Many businesses have given them a try and may even hold a webinar every few months. But they are missing out because the true benefit of webinars come from holding them every week. That is running the same … The Power Of Weekly Webinars Read More » The post The Power Of Weekly Webinars appeared first on Marlon Marescia.

Do you follow up the leads you generate using Facebook Ads? Facebook is a great lead generating platform, but it is just part of a bigger lead generation strategy. Once you attract a new lead using Facebook Ads, you need to start your follow-up process. One strategy is to follow up your leads on Facebook through … What Is Your Facebook Ads Follow Up Process? Read More » The post What Is Your Facebook Ads Follow Up Process? appeared first on Marlon Marescia.

When I sit down to write Facebook Ads for my clients, I always start with these three questions. The answers to these questions should become the copy in your Facebook Ad. In this video, I explain what those questions are and how to use the answers as a framework for your new Facebook Ad. Question … Create Your Next Facebook Ad With 3 Questions Read More » The post Create Your Next Facebook Ad With 3 Questions appeared first on Marlon Marescia.

Before you even open Facebook Ads Manager to place you first Ad, you need to be prepared to make the campaign successful. There are four assets you need before you start your first Facebook Ads campaign if you want to see results. Lead Magnet To entice a Facebook user to click your ad you need … 4 Must Haves Before You Start Facebook Ads Read More » The post 4 Must Haves Before You Start Facebook Ads appeared first on Marlon Marescia.

There isn’t  just one way to build a successful Facebook Ad. But I’ve found a quote by a gentleman called Wyatt Woodsmall which sums up perfectly how to create the perfect Facebook Ad. The amazing thing is Wyatt is not a Facebook marketer, but he knows people. Here is the quote… When you can articulate … The Wisdom That Unlocks Facebook Ads Success Read More » The post The Wisdom That Unlocks Facebook Ads Success appeared first on Marlon Marescia.

So many people start running Facebook Ads by creating a one ad campaign. When results start to fade, they set up another one ad campaign and try again. They move from campaign to campaign sometimes getting great results and other times abysmal results. In this video I explain a better way, to build out a … 4 Reasons To Build A Facebook Ads Funnel Read More » The post 4 Reasons To Build A Facebook Ads Funnel appeared first on Marlon Marescia.

I have been asked a lot lately if Facebook Ads will work for B2B businesses. My answer is always “Yes!” You see with the rise of platforms like Facebook, the concepts of B2B (Business to Business) and B2C (Business to Consumer) has been minimised, and the rise of P2P has begun. What is P2P? P2P is … Do Facebook Ads Work For B2B? Read More » The post Do Facebook Ads Work For B2B? appeared first on Marlon Marescia.

There’s a lot of excitement around the Facebook Messenger ChatBot. It is giving marketers new ways to reach their audience and engage with them on a much more intimate and reliable way. Before we get into the Facebook Messenger ChatBot, let me explain the importance of Facebook Messenger to Facebook. Messenger is Facebooks communication platform, … What is the Facebook Messenger ChatBot? Read More » The post What is the Facebook Messenger ChatBot? appeared first on Marlon Marescia.

Building out a sales funnel on Facebook is important if you want to create long-term success for your Facebook Ads campaigns. In this video, I explain the parallels between dating and a Facebook Funnel to show you the importance of a funnel. Let’s say you’re at a party and you see a guy or girl across the room … Facebook Funnels Are Like Dating Read More » The post Facebook Funnels Are Like Dating appeared first on Marlon Marescia.

This week I was at the Facebook Marketing Meetup in Brisbane and I received the following question from the audience, “Should I Hire A Facebook Ads Consultant or Should I Do It Myself?” I thought about it for a few seconds, and then I responded with the following. I believe there are two types of … Should I Hire A Facebook Ads Consultant? Read More » The post Should I Hire A Facebook Ads Consultant? appeared first on Marlon Marescia.

Many businesses are moving their budgets from Google Adwords to Facebook Ads. This migration is happening because Facebook Ads are delivering a much higher return on investment (ROI) for these businesses. Google Ads is a great platform and will continue to be strong, but is is very expensive and smaller companies are struggling to find a … Facebook Ads vs Google Ads Read More » The post Facebook Ads vs Google Ads appeared first on Marlon Marescia.

The Facebook Pixel gives your Facebook Ads campaigns superpowers. Yes, it is that good. But so many businesses are running their campaigns without the Pixel installed. It’s like not wearing the Batman suit when you’re Bruce Wayne. You have so much wasted potential. Let me explain. The Facebook Pixel is a piece of code you have … The Facebook Pixel Gives You Super Powers Read More » The post The Facebook Pixel Gives You Super Powers appeared first on Marlon Marescia.

The Buyer’s Journey is a framework used by content marketers to draw prospects from realising they have a problem with finding a solution. It helps marketers build the right content for prospects to move them along the path to purchase a product or service. In this video, I explain how the Buyer’s Journey relates to … The Buyer’s Journey And Facebook Ads Read More » The post The Buyer’s Journey And Facebook Ads appeared first on Marlon Marescia.

One of the best ways to collect leads of platforms like Facebook ads is to offer a free ebook. But building an ebook that delivers fresh leads to your business is a bit of a mystery to many businesses. Many don’t know where to start. In this video, I outline the four best tips to … 4 Tips To Create The Perfect eBook Read More » The post 4 Tips To Create The Perfect eBook appeared first on Marlon Marescia.

Recording video is hot on Facebook at the moment. Currently, it’s cheap to pay for views, and if someone watches your video, you can retarget them with Facebook Ads. Sounds good? But how do you record high-quality videos you can use on Facebook? Well, I’ve spent some time looking into it, and I’ve come up with … 4 Technical Tips For Recording Video for Facebook Ads Read More » The post 4 Technical Tips For Recording Video for Facebook Ads appeared first on Marlon Marescia.

Did you know you can show Facebook Ads to a list of your clients? Yes, it’s possible to create a list of your clients on Facebook and show them a special offer. How to Find Your Clients on Facebook Facebook provides an easy way for you to target your customers on the platform. You can download a … How To Target Your Clients on Facebook Read More » The post How To Target Your Clients on Facebook appeared first on Marlon Marescia.

Do you collect phone numbers or email addresses when you run Facebook Ads campaigns to generate leads? I think the best answer to this question is it depends…but I like collecting phone numbers. Why? Because on a phone call I can tell within a couple of minutes if a prospect is hot or not. I would much … Do You Collect Phone Numbers or Email Addresses when running Facebook Ads? Read More » The post Do You Collect Phone Numbers or Email Addresses when running Facebook Ads? appeared first on Marlon Marescia.

Did you know that 80% of the reason someone will stop to view a Facebook Ad and click is because of the ad image? If you are going to try to increase the effectiveness of your ads, then you need to start with the image. There are three tips I try to apply to all … The Perfect Facebook Ad Image Read More » The post The Perfect Facebook Ad Image appeared first on Marlon Marescia.

Facebook has made it so easy to get started with successful Facebook Ads. Most people start by boosting a post and instantly get more post likes, share and comments. But likes, comments and share don’t pay the bills. What you need more are sales from Facebook. If you want to make the jump to get … Successful Facebook Ads Start With The End In Mind Read More » The post Successful Facebook Ads Start With The End In Mind appeared first on Marlon Marescia.

Facebook knows everything about its users! Ok, well not everything, but almost everything. Facebook knows enough information so you can find your perfect prospect on its platform. That is if you know how. There are 98 different categories of information Facebook has on each user, and some of those categories are broken down into many other … 98 Things Facebook Knows About Your Prospects Read More » The post 98 Things Facebook Knows About Your Prospects appeared first on Marlon Marescia.

The Facebook Ads Value Ladder describes the progression a business goes through when starting to advertise on Facebook. Everyone starts with boosting posts and collecting post likes, shares and comments, but it all gets old very quickly as you realise you aren’t making any sales. The key to finding cold prospects on Facebook and turn them … The Facebook Ads Value Ladder Read More » The post The Facebook Ads Value Ladder appeared first on Marlon Marescia.

The Facebook Ads Value Ladder describes the progression a business goes through when starting to advertise on Facebook. Everyone starts with boosting posts and collecting post likes, shares and comments, but it all gets old very quickly as you realise you aren’t making any sales. The key to finding cold prospects on Facebook and turn them … The Facebook Ads Value Ladder Read More » The post The Facebook Ads Value Ladder appeared first on Marlon Marescia.