Podcasts about b2c business

web investors adem apple podcast pitch newsletter caso nacho importantes arr los beneficios empleados 16m aaron ross predictable revenue b2b business factorial b2c business

Play Episode Listen Later Jan 31, 2022 80:37

Esta semana tenemos con nosotros a Nacho Travesí, co-fundador de Cobee, una plataforma digital que tiene como objetivo la gestión de los planes de retribución flexible o sistemas de beneficios sociales para empleados. En este episodio Nacho nos explica cómo han conseguido escalar Cobee hasta alcanzar los €2 millones de ARR, e indagaremos en el proceso de ventas de la compañía, principalmente a través de ventas outbound. Además hablaremos sobre las rondas de la compañía en las que han conseguido levantar €16M. Quédate hasta el final para conocer quién es Aaron Ross, mentor de Nacho Travesí y autor de Predictable Revenue. ------------------------ PALABRAS CLAVES DE ESTE EPISODIO Product Market Fit Es el grado de adopción de un producto por parte de un segmento significativo de demanda en un mercado. SME (Small and Medium Enterprises) Son las siglas con las que se identifican a empresas que no supera cierto número de personal y de ventas anuales en comparación con grandes empresas. ARR (Annual Recurring Reveneu) Ingresos recurrentes anuales. Es la métrica que indica cuántos ingresos generará en el año, principalmente cuando se tiene un modelo de negocio de suscripción. B2B (Business to business) Se refiere al modelo de negocio en donde la transacción de bienes o servicios se realiza de una empresa a otra. B2C (Business to Client) Se refiere al modelo de negocio en donde la transacción de bienes o servicios se realiza de una empresa a un cliente o persona natural. API (Application Programming Interface) Una interfaz o protocolo de comunicación que conecta dos servicios programáticos sin necesidad que un usuario acceda con una interfaz visual a los datos. Marketplaces Reúne vendedores y compradores en una plataforma online, el marketplace define las normas de transacción y normalmente se lleva una comisión de cada transacción (denominado take rate). MRR (Monthly Recurring Reveneu) Ingresos recurrentes mensuales. Es la métrica que indica cuántos ingresos generará en por mes principalmente cuando se tiene un modelo de negocio de suscripción. ---------------------------------- PATROCINADORES

La historia de ThePowerMBA y Hugo Arévalo

web investors apple podcast pitch newsletter la historia ingresos valo margen usuario vtc adquisici b2b business factorial b2c business

Play Episode Listen Later Jan 24, 2022 89:19

Esta semana tenemos con nosotros a Hugo Arévalo, co-fundador de ThePowerMBA o ThePower Business School, una escuela de negocios digital que pretende democratizar los estudios de empresa y negocios, con cursos en ecommerce, marketing digital, emprendimiento, entre otros, requiriendo una dedicación media de 15-20 minutos diarios. ThePowerMBA ha generado opiniones muy diversas, no obstante su crecimiento se demuestra con las métricas que nos explica en este episodio. ----------------------------------------- PALABRAS CLAVES DE ESTE EPISODIO Product Market Fit Es el grado de adopción de un producto por parte de un segmento significativo de demanda en un mercado. ARPU (Average Reveneu Per User) El Promedio de Ingresos por Usuario es la métrica que mide la cantidad de dinero que la empresa espera generar de un cliente individual, en un período de tiempo, normalmente mensual. Margen de contribución Es la diferencia entre el volumen de ventas de una empresa y los costes variables, es decir, costes que fluctúan en proporción a la actividad generada por la empresa. VTC (Vehículo de Transporte Concertado) La licencia VTC es la autorización que permite realizar actividades de transporte con conductor, con condiciones y normativas particulares que se diferencian de un taxi. B2B (Business to business) Se refiere al modelo de negocio en donde la transacción de bienes o servicios se realiza de una empresa a otra. SME (Small and Medium Enterprises) Son las siglas con las que se identifican a empresas que no supera cierto número de personal y de ventas anuales en comparación con grandes empresas. B2C (Business to Client) Se refiere al modelo de negocio en donde la transacción de bienes o servicios se realiza de una empresa a un cliente o persona natural. ARR (Annual Recurring Reveneu) Ingresos recurrentes anuales. Es la métrica que indica cuántos ingresos generará en el año, principalmente cuando se tiene un modelo de negocio de suscripción. Cash flow Se refiere al flujo de caja o de tesorería que mide la salud económica de una compañía en su capacidad de generar beneficios y hacer frente a los pagos. CAC (Costo de Adquisición de Cliente) Es la inversión económica realizada para conseguir que un consumidor potencial se convierta en cliente. Es la división de lo total gastado en marketing vs clientes obtenidos. ------------------------------------------------ PATROCINADORES

Agregación bancaria y la historia de Afterbanks, con David Lozano

Play Episode Listen Later Jan 17, 2022 75:28

Esta semana en el podcast de Itnig contamos con David Lozano, fundador de Afterbanks, una fintech cuya tecnología permite extraer y agregar datos de diferentes bancos en tiempo real e iniciar pagos de manera instantánea y totalmente segura. ------------------------------------- PALABRAS CLAVES DE ESTE EPISODIO API (Application Programming Interface) Una interfaz o protocolo de comunicación que conecta dos servicios programáticos sin necesidad que un usuario acceda con una interfaz visual a los datos. PSD2 (Revised Payment Services Directive) Es la directiva europea que regula los servicios de pago y que permite que los usuarios tengan el control de sus datos cuando los utilizan. TPV (Terminal Punto de Venta) Es un dispositivo usado en establecimientos comerciales para realizar gestiones de venta. Es lo que permite pagar con tarjetas de crédito o débito e imprimir el ticket. PFM (Personal Finance Manager) Hace referencia al tipo de software usado en aplicaciones para manejar las finanzas personales. Permite categorizar gastos, transacciones, ingresos, ver múltiples cuentas, etc. SME (Small and Medium Enterprises) Son las siglas con las que se identifican a empresas que no supera cierto número de personal y de ventas anuales en comparación con grandes empresas. Scoring Es el sistema de calificación que evalúa la capacidad de una empresa o individuo de hacer frente a sus pagos, para así definir el riesgo de inversión en esta. B2C (Business to Client) Se refiere al modelo de negocio en donde la transacción de bienes o servicios se realiza de una empresa a un cliente o persona natural. KYC (Know Your Customer) Es el procedimiento que obliga a la banca a saber qué personas físicas hay detrás de cualquier cuenta bancaria o transacción, solicitando al cliente documentos y pruebas identificativas para evitar el fraude. Fintech (Financial Technology) Empresas que buscan y/u ofrecen nuevas tecnologías para mejorar y automatizar los procesos financieros. Web Scraping Es una técnica que utiliza software para extraer contenidos y datos de un sitio web de forma automática, ya sea para monitorear sus métricas. crear agregadores de contenido, entre muchos otros usos. PoC (Proof of Concept) Es una forma de validar la viabilidad de un producto o servicio, normalmente desarrollando de manera interna un proyecto de bajo presupuesto. ERP (Enterprise Resource Planning) Sistema de planificación de recursos empresariales. Normalmente softwares diseñados para administrar actividades empresariales diarias. Earnouts Disposición contractual que establece que el vendedor de una empresa debe obtener compensación a futuro con base en una serie de objetivos o metas que tiene que conseguir. ---------------------------------- PATROCINADORES

web newsletter la historia lozano permite normalmente con david bancaria b2c business afterbanks

Internxt, compitiendo contra Google Drive y Dropbox

business sales consumer make money b2b business get work b2c business teach yourself

Play Episode Listen Later Jan 10, 2022 85:04

Esta semana en el podcast de Itnig contamos con Fran Villalba, fundador de Internxt, un servicio de almacenamiento de archivos en la nube basado en la encriptación, que apoyado en la descentralización de la tecnología blockchain, permite que los archivos sean encriptados y fragmentados en servidores independientes, garantizando que únicamente el usuario tiene la clave de acceso para desencriptar y desfragmentar sus archivos. En este episodio Fran Villalba comparte sus inicios donde aprendió a programar desde los 13 años, trabajar en Hostinger con tan solo 16 años, y su ambiciosa visión por destronar a compañías del cloud como Google, Microsoft y Dropbox, a través de una propuesta de valor centrada en garantizar la privacidad de los datos. Quédate hasta el final para conocer las entrañas de su compañía, que ya factura €45K de MRR y cuenta con más de 150k usuarios registrados, y qué supone formar parte de Lanzadera. --------------------------------------- PALABRAS CLAVES DE ESTE EPISODIO: B2B (Business to business) Se refiere al modelo de negocio en donde la transacción de bienes o servicios se realiza de una empresa a otra. SME (Small and Medium Enterprises) Son las siglas con las que se identifican a empresas que no supera cierto número de personal y de ventas anuales en comparación con grandes empresas. Churn rate Hace referencia a la tasa de cancelación de clientes en determinado servicio/suscripción. Conversion Rate La tasa de conversión es el resultado de dividir el número de usuarios únicos que visitan una web/app y realizan una acción específica (compra, descarga, registro, etc). Margen Bruto: Es la diferencia entre el precio de venta de un producto y su costo de producción/compra, es decir, el beneficio directo que obtiene una compañía por ofrecer un bien/servicio. Marketplaces: Reúne vendedores y compradores en una plataforma online, el marketplace define las normas de transacción y normalmente se lleva una comisión de cada transacción (denominado take rate). MRR (Monthly Recurring Reveneu) Ingresos recurrentes mensuales. Es la métrica que indica cuántos ingresos generará en por mes principalmente cuando se tiene un modelo de negocio de suscripción. Cash flow Se refiere al flujo de caja o de tesorería que mide la salud económica de una compañía en su capacidad de generar beneficios y hacer frente a los pagos. Customer Lifetime Value Es el pronóstico sobre la cantidad de dinero que espera recibir una empresa por parte de un usuario durante el tiempo que se mantenga como cliente. B2C (Business to Client) Se refiere al modelo de negocio en donde la transacción de bienes o servicios se realiza de una empresa a un cliente o persona natural. CAC (Costo de Adquisición de Cliente) Es la inversión económica realizada para conseguir que unconsumidor potencial se convierta en cliente. Es la división de lo total gastado en marketing vs clientes obtenidos. VC (Venture Capital) Forma de financiación que proviene de un grupo de inversores en una empresa de capital de riesgo a cambio de participaciones. Pymes También conocida como pequeña y mediana empresa. --------------------------------

google microsoft dropbox suscr google drive mrr adquisici 45k factorial b2c business lanzadera internxt

How to Get a Sales Job With No Sales Experience - Ep. 24

Degree Free

Play Episode Listen Later Dec 23, 2021 34:11

Working on sales is one of the best things you can do and if you're thinking of getting into sales when you have no sales experience, listen to this episode! Note: Due to our temporary setup, we had technical difficulties with the recording of the audio in the first 11 minutes. Please bear with us and thank you so much for listening! Welcome to Degree Free, where we explain what you can do instead of going to college, and how to teach yourself, get work, and make good money. In this episode, we talk about: - How to get a sales job by using your current or previous work experience. - The difference between B2B(Business to Business) and B2C(Business to Consumer). - Where to start looking for a sales job if you don't know where to start. Hope you all enjoy the episode! To keep up with everything Degree Free check out our website: https://degreefreenetwork.com Get the guide on how to: Teach Yourself. Get Work. Make Money. No Degree Needed.: https://degreefreenetwork.com/guide Sign up for our free weekly newsletter and get exclusive tips and tricks to make great money without a college degree! https://degreefreenetwork.com/signup Like, subscribe, write us a review, and if you have a question or want some advice email us at contact@degreefreenetwork.com Thanks for listening, aloha guys!

STC059 How to transition from a B2C business to a B2B revenue stream with Gemma Stow

Selling To Corporate

Play Episode Listen Later Dec 10, 2021 30:25

It can be tough to transition your entire business from selling B2C to selling B2B. If you're considering changing your primary revenue stream or adding a secondary B2B revenue stream and feeling nervous, confused or scared, then this episode is for you! I've brought Gemma Stow, Self Promotion Expert, onto the Selling to Corporate ® podcast to share her journey; how she went from being a coach for individual women to successfully selling her self promotion services to corporate organisations so that they can reduce the gender pay gap and see more women in leadership roles. In this episode, we're discussing; The transformations Gemma adds to Housing Associations (and their employees) (01:12) What made Gemma decide to start selling her services to corporates (03:09) The ways her B2C business meant she was ‘spreading herself too thin' (04:24) Why selling to corporate companies was a hard (and scary!) decision to make (06:07) How your own employment background can impact whether or not you decide to sell your services to corporate organisations (07:06) Whether the Public Sector counts as being a ‘corporate' company. (07:42) How selling to Housing Associations has aligned with Gemma's core values - and allowed her to see the bigger impact of her work. (08:26) How to prioritise company transformations so that they see the value in hiring an external supplier. (10:20) Letting go a B2C business; how it feels to start closing down a big revenue source and make huge changes. (11:20) How Gemma got started and the first services she sold to corporate organisations. (12:18) The exact number of paid talks Gemma has delivered in 2020, despite a pandemic! (13:29) How to balance your sales / business development activity and your delivery process. (16:00) The interesting ways that selling her services to corporate organisations has streamlined Gemma's social activity. (17:05) Why selling to corporate organisations has made Gemma more confident about charging for the value she brings to companies and increased her confidence at negotiating too! (19:09) How the pandemic affected Gemma's business - and how she managed to continue building her B2B revenue stream whilst under the pressures of home-schooling! (20:17) Creating change; using her platform to increase male allyship within organisations and how that's going to be important in the Public Sector space next year. (22:08) Sharing her biggest business / revenue milestone..! (24:35) And more! If you want to connect with Gemma over on LinkedIn, you can find her here: https://www.linkedin.com/in/gemmastow/ Key Resources Mentioned in this Episode: The final spaces for The C Suite ® for 2021 at the current pricing are available now! If you're looking to get the best support in selling your services to corporate organisations, not to mention hundreds of email templates, swipe files and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here to join the waitlist now: https://bit.ly/join-the-c-suite Converting Corporates Bundle: If you're looking to learn the foundational pieces to successfully sell your services to corporate organisations, grab this fabulous self study programme here! You'll learn how to; Create your 250K corporate sales plan, set your business development strategy for success, understand and successfully generate qualified leads and hear from real hiring managers on their top tips for pitching to organisations! http://bit.ly/convertingcorporatesbundle How to leave a review - http://bit.ly/howtoreviewmypodcast Book an exploratory chat with me! I'm offering the final exploratory sessions with me so that you can ask any questions you have about The C Suite ® and how it can benefit your business. These opportunities are incredibly limited - so if you'd like my eyes on your business and a totally transparent conversation about how The C Suite ® could support your goals, book it here now: https://bit.ly/corporateexploratorysession Top 5 Business Development Questions: If you're looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects: https://bit.ly/top-5-business-development-questions

sharing selling transition corporate b2b b2c women in leadership c suite 250k public sector revenue streams stow b2c business housing associations

PPV #86: Você conhece os três modelos de vendas?

Paixão por Vendas Show

Play Episode Listen Later Dec 1, 2021 3:10

Nós já estamos muito acostumados a segmentar as vendas entre vendas B2B (Business to Business) e vendas B2C (Business to Consumer). Certo? Mas, neste 3 em 3 de hoje, eu quero reforçar a necessidade de nos concentrarmos no H2H – (Human to Human). Nunca o seu cliente este tão exigente e com tantas boas escolhas à sua frente. Mas também é verdade que este mesmo cliente nunca esteve tão carente da humanização. As empresas e profissionais de vendas que sairão na frente serão aquelas que criarem esse difícil diferencial competitivo. Ouça, aproxime-se dos seus clientes, procure sempre encantá-lo e boas vendas!

business human nunca consumer certo modelos conhece vendas ostr b2b business b2c business h2h human

Sales Excellence in der Umsetzung bei Somfy

GANZ. EINFACH. VERTRIEB.

Play Episode Listen Later Nov 17, 2021 16:49

Sales Excellence ist das permanente Streben nach Top-Performance im Vertrieb durch die systematische Optimierung. Das Unternehmen Somfy, weltweit führend in der Antriebs- und Steuerungstechnik von Sonnenschutz- sowie Gebäudeöffnungssystemen, hat sich vor ca. 3 Jahren den Herausforderungen des Marktes gestellt und mit der Initiative „Vermarktung 4.0“ die Marktbearbeitung entsprechend weiter professionalisiert. Bei der Umsetzung und praktischen Anwendung unterstützt Mercuri International seit 2018. Thomas Bogdahn, Partner bei Mercuri unterhält sich in diesem Podcast mit Mahmut Randa, Head of B2C Business für die DACH-Region bei der Somfy GmbH in Rottenburg über die Hintergründe, Herausforderungen, Maßnahmen und Learnings. Sie wollen weitere Informationen zu dem Thema Sales Excellence? Kontaktieren Sie Thomas Bogdahn: https://www.linkedin.com/in/thomasbogdahn/ Ihre Informationsquelle zu aktuellen Themen im Vertrieb: https://mercuri.de Ihnen hat die Episode gefallen? Dann geben Sie uns doch bitte ein 5-Sterne Bewertung und abonnieren den Vertriebs-Podcast von Mercuri International. Über detailliertes Feedback freuen wir uns genauso. Schreiben Sie einfach an: info@mercuri.de So können wir unseren Podcast weiter verbessern und die für Sie und Ihr Unternehmen relevanten Inhalte präsentieren.

104 Marketing for a Local B2C Business

Kim D Snyder Show

Play Episode Listen Later Oct 23, 2021 2:30

104 Marketing for a Local B2C Business 1. directory sites (yelp, thumbtack, etc.) 2. reviews on those sites - the lifeblood 3. physical/paper - flyers, door knickers, biz cards 4. social media- posts (I got pics and videos today) and groups and online referrals 5. still too early for word-of-mouth referrals The Kim D Snyder show episode 104 https://KimDSnyder.com/podcast https://KimDSnyder.com/104 #podcastdaily For show notes or more information, for the Kim D Snyder show, go to https://KimDSnyder.com/podcast

marketing local daily journal b2c business 7figures

Esports Technologies take on buying Aspire Global's B2C Business

iGaming NEXT: Podcast

Play Episode Listen Later Oct 5, 2021 12:54

Podcast by Rory Credland with Aaron Speach, CEO and Founder at Esports Technologies Aaron Speach, CEO and Founder at Esports Technologies talks about the recent acquisition of Aspire Global's B2C Business and what impact this key partnership will have on the industry. _____ This episode of the iGaming NEXT Podcast is sponsored by: Pragmatic Solutions – Leading iGaming platform technology. https://pragmatic.solutions/ Pragmatic Play https://www.pragmaticplay.com/

ceo founders technology global esports aspire b2c business

Award winning B2C business

Scaling Your Business w/Rian Lanigan

Play Episode Listen Later Aug 31, 2021 25:34

My guest for this episode is, Aisling Kelly Hunter, Founder @ Sligo Oyster Experience & Owner @ WB's Coffee House. Aisling spent years studying and working abroad before returning to her roots and settling back in her hometown of Sligo. When she returned Aisling opened a café named WB's Coffee House in 2014 located in the premises which used to be the family pub named The Punchbowl opened by her father Kevin in 1968. It was when Aisling met her now husband Glenn who is an oyster farmer she was first introduced to oysters and it is from here she developed her love for all things oysters! After almost 4 years in business and bringing all her experience on a professional level and her personal connections together Aisling developed the Sligo Oyster Experience in 2018 after spotting a niche in the market.----------------------------------------------------------------------------Maximize your exit potential – click here.Build a robust & scalable business – click here. Support this show http://supporter.acast.com/scaling-your-business-wrian-lanigan. See acast.com/privacy for privacy and opt-out information.

maximize award winning wb coffeehouse aisling sligo punchbowl b2c business

27 | Joshua Lee | The Dopamine Dealer of LinkedIn

The Greatness Machine

Play Episode Listen Later Jul 20, 2021 53:57

We're all familiar with B2B (Businesses to Business) and B2C (Business to Consumer), but have you heard of H2H (Human to Human)? In today's episode of The Greatness Machine, Darius sits down with Joshua Lee, entrepreneur, author, coach, marketer, husband, father - "The Dopamine Dealer of LinkedIn" - to discuss this concept, and why it's key to building a successful business in the 21st century. You'll learn a little about Joshua's start in digital marketing in the wild days of the early 2000s, when he landed a little company called "MySpace" as an early client before it was bought by Rupert Murdoch in an epic deal. You'll discover the moment he realized his work had devolved into "monetizing just to monetize," and why he decided to do a massive "reset" of his life and career, forging a new and more fulfilling path. You'll learn methods for pushing past the noise and automation to create and nurture an organic following and boost your engagement score using LinkedIn. You discover why Joshua is so passionate about helping people reconnect and create lasting relationships for themselves in business and in life. Joshua brings an incredible amount of value in this discussion - thoughts, ideas and strategies that can help you humanize your business and grow your engagement. Enjoy! What You'll Learn in this Show: How he got started in the "Wild Wild West" of digital marketing in the early 2000s, as well as the moment he made a serious "reset" in his life and career. How you can build and nurture an organic following using LinkedIn. The "magic formula" for boosting your engagement score. Why bringing the human connection back into marketing and cutting through the noise is so important. And so much more... Resources: Joshua's website ‎The Greatness Machine Podcast Website Facebook Instagram YouTube Twitter LinkedIn This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Learn more about your ad choices. Visit megaphone.fm/adchoices

business human consumer myspace dopamine dealer wild wild west rupert murdoch chartable show how joshua lee b2c business h2h human dopamine dealer greatness machine

Die Marge wird schrumpfen

Make it iSi® by Hubertus Kuhnt

Play Episode Listen Later Jun 10, 2021 6:14

Eine der weltweit führenden Preisberatungen Simon-Kucher & Partner sieht einen „drohenden Margenverlust“ auf deutsche Unternehmen zukommen. Dieses hat sie in ihrer diesjährigen Global Pricing Study eindrucksvoll dargestellt. Bereits in meinem Beitrag der letzten Woche kam ich kurz auf die Verringerung des BIP von 4,9% im letzten Jahr zu sprechen. Allein diesen Punkt halte ich vertriebstechnisch schon für so ausschlaggebend, dass sich Vertriebler und Vertriebsorganisationen damit beschäftigen sollten. Nach dem Verlust von 4,9% bleibt immerhin noch ein Kuchen von 95,1% BIP. Hier stellen sich jedoch die Fragen: Wer kauft noch und vor allem wer verkauft noch? Allein der Verlust am BIP hätte schon ausgereicht um den Vertrieb auf kommende Preisgespräche einzustellen. Das Statistische Bundesamt meldet für den Monat April 2021 eine Verteuerung von 10,3% für ausländische Güter im Vergleich zum April 2020. Experten gehen durch die gestiegenen Rohstoffpreise von einem erhöhten Inflationsdruck aus. Und diese Entwicklungen kommen zum Verlust am BIP hinzu. Sind Unternehmen darauf vorbereitet? Ist der Vertrieb auf Preisgespräche vorbereitet? Mein Eindruck ist, dass sich nur wenige Unternehmen damit beschäftigen. Vielmehr beschäftigen sich die meisten Unternehmen damit, eine Preiserhöhung in diesem Jahr umzusetzen. Die äußeren Rahmenbedingungen weisen auf Preissenkung hin und die Unternehmen möchten dennoch die Preise erhöhen. Eine solche Situation für den Vertrieb hat es seit Jahren nicht mehr gegeben. Über Jahre hinweg waren Skills eines Preismanagements nicht gefragt. Steigende Verbraucherpreise, Absatzsteigerungen und Kosteneinsparungen haben dieses nicht nötig gemacht. Unternehmen und Vertrieb sollten sich vorbereiten. Preisstrategie und Preismanagement liegen in der Verantwortung der Unternehmensleitung. Dem Vertrieb obliegt die Preisgesprächsführung und diese erfordert gerade in der jetzigen Situation einer guten Vorbereitung. In meinen Ausführungen zu den Veränderungen im Kundenverhalten erwähnte ich bereits, dass sich gerade der Bereich Einkauf über die letzten 12 Monate verändert hat. Bedingt durch die Pandemie hat sich der B2B Einkauf viel vom B2C Business abgeschaut und erwartet, dass er Preise und Produktkonfiguration online erledigen kann. Die Vertriebsmannschaften sollten diese in Ihren Überlegungen und Argumenten berücksichtigen. Einkaufsargumentationen wie „Mitbewerber ist billiger“ und „zu teuer“ sind für Vertriebler Tagesarbeit. Ich bin jedoch davon überzeugt, dass diese Argumentation über die nächste Zeit mit einer hohen Intensität und Nachhaltigkeit Seitens des Einkaufs vermittelt wird. Denn wie ich bereits oben erwähnte – der Markt ist kleiner geworden und die Anzahl der Anbieter hat sich nicht verändert. Und diese Situation führt eher zu Economy, statt zu First Class Preisen. Das Training der Vertriebsmannschaft auf kommende Preisgespräche sollte folgende Themen beinhalten: - Was führte zu dieser Situation (gesamtwirtschaftliche Betrachtung) - Welche Preisstrategie führt das eigene Unternehmen und was sind Vor- und Nachteile? - Wie sieht die Preisentwicklung des eigenen Unternehmens für die nächsten 24 Monate aus? - Wer ist mein Wettbewerber und wie verhält er sich draußen am Markt? - Wer ist mein Kunde und welche Interessen hat mein Kunde? - Wie kann ich meine Kundenbeziehungen ausbauen und verbessern und wie spreche ich den Kunden an? - Welche Erwartungen hat mein Kunde an ein Produkt und an ein Unternehmen? - Wie sieht mein Angebotsmanagement aus? o Gehe ich allein durch mein Angebot schon auf die Erwartungen des Kunden ein? o Gleichen meine Angebote eher einem Versicherungsvertrag oder spiegeln sie den Spirit meines Unternehmens wider? Mit einer guten Vorbereitung und guten Trainings bin ich davon überzeugt, dass der Vertrieb auch diese Situation meistern wird. Situationen wie diese sind zwar lange her, doch sie sind auch nicht neu. Gute Verkäufe und vertriebliche Grüße

Le marketing B2B (avec Alexandre Vanier de B2BQuotes / HelloDarwin)

Parlons Conversions

Play Episode Listen Later May 15, 2021 59:53

Dans cet épisode, Benoit aborde le sujet du marketing B2B (Business to Business). Quelles sont les différences d'approche comparativement au marketing B2C (Business to Consumer)? Vous apprendrez cela dans cet épisode! Pour approfondir le sujet avec un expert, Benoit reçoit Alexandre Vanier, un « serial entrepreneur » qui est aujourd'hui le CTO de B2BQuotes.com / HelloDarwin. Bonne écoute!

business consumer cto bonne alexandre quelles benoit b2b business vanier marketing b2b b2c business

B2B Marketing with Doug Marshall the MD of Achieve B2B Marketing – Episode 153

Marketing Study Lab Helping You Pass Marketing Qualifications

Play Episode Listen Later Apr 27, 2021 41:06

Subscribe: Let us do the hard work and send the podcast to you: https://bit.ly/2NZjODA Review: Share the love and leave a 5* review from your phone: http://getpodcast.reviews/id/1375904962 (from anywhere else hit the ‘Write a Review’ button in the Apple Podcasts app or iTunes) Guest and Episode Links Doug Marshall Website: https://www.achieveb2bmarketing.com/ Twitter: https://twitter.com/dougsmarshall LinkedIn: https://www.linkedin.com/in/dougmarshalllinkedin/ Enjoy the Episode - Happy Marketing! Website Thingy: www.marketingstudylab.co.uk The Professional Bit: https://www.linkedin.com/in/petersumpton/ Facebook Community: https://www.facebook.com/groups/marketingstudylab/ Tweet Tweet: https://twitter.com/cousinp81 Intro For the majority of Marketers, they will find themselves within the B2B (Business to Business) Marketing space rather than B2C (Business to Consumer), but as we all know there are many blurred lines here in terms of the strategies and tactics we should be using. Enter Doug Marshall the MD of Achieve B2B Marketing a company well within the B2B space when it comes to strategic planning and marketing communications. Doug has a wealth of Marketing experience, with a background in the publishing industry rising to Group Head of Marketing before becoming a Marketing Consultant. In this episode we cover; - The difference between B2C and B2B Marketing - What you should focus on first - The details behind a Marketing plan - The biggest frustrations within B2B Marketing Watch the episode video: https://youtu.be/xjJSsJa8eyM Takeaways Top Tip It sounds crazy that some companies don’t consider this, but when you are entrenched in something sometimes it’s hard to see above it. When Doug stated that you need to ask the customers what they want!, it made perfect sense. Our businesses are there to solve a problem and we need to know what problem needs solving the most! Favourite Quote ‘Think of the emotions someone in the B2B space is going through’ and it’s so easily missed as we often see B2B as transactional, but there are still people involved here, real, physical people and we can’t forget that. Get to know them as well as you know the business as you’re selling to them, not to the business. And Finally, the Most Important Takeaway from this Episode We’ve got to remember that measuring and monitoring our activities is fundamental for future improvements and success. Using the NPS (Net Promotor Score) and review sites provides a really good overview of how well a company is doing from both the qualitative and quantitative. Do this over a period of time to see trends and patterns to help you in the future. Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License

marketing write md achieve b2b consumer marketers b2c business marketing b2b marketing marketing consultant group head b2b business music featured tweet tweet b2c business doug marshall most important takeaway

259: Interesting Results From Two Google Ads Smart Campaigns

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Play Episode Listen Later Apr 26, 2021 47:08

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2 Show Notes:This week the guys examine recent results from two smart campaigns. One was for a complex, B2B business and the other campaign was for a straightforward, B2C business. They cover the click volume, cost per click, call volume, search terms, and network performance. They compare the differences between a B2B business and a B2C business, and they share their insights about smart campaigns and what they learned from the results. Thanks for listening and enjoy the episode!Search News:A change to how Smart Bidding strategies are organized: https://support.google.com/google-ads/answer/10512715Don't miss the weekly Aftershow:Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon, along with other exclusive content. Check it out - https://www.patreon.com/paidsearchpodcastWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.Send us your questions here - https://paidsearchpodcast.com/contact-us/First 100 Episodes - https://paidsearchpodcast.com/archive/ Support the show (https://www.patreon.com/paidsearchpodcast)

smart b2b b2c campaigns google ads b2b business b2c business

Denis Goodbody - Copywriter, Author and Broadcaster talks about getting the Business Message Write!

Good, Bad and Ugly Telco Innovation - Entrepreneurs, their stories and their music in 20 minutes - from Nettzer - Digital Sel

Play Episode Listen Later Feb 19, 2021 34:41

On the Podcast this week is a genuine Renaissance Man, Denis Goodbody. Denis has been in marketing and advertising for all of his career but even that doesn't define him. He has a great deal of skill in working with businesses to ensure that the right message is delivered to their customers in an interesting or creative way. It isn't necessarily just for Businesses, it could be a charity or a politician. I think there is a lot that B2B businesses can learn from this approach which has been pioneered in B2C Business. Apart from that, Denis is an author and a Radio Broadcaster, producing his own show on Dublin City FM for the last ten plus years. He has also written a book on Salesmanship and selling. He's a great guest with a refreshing take on Marketing Communications and many other things. As you might expect, he plays out on a unique song. Denis's Music show can be found at: https://www.mixcloud.com/roots_musings Denis's Dublin Explorer show can be found at: https://www.mixcloud.com/dublin_explorer/ The book can be found here: https://www.amazon.com/Soft-Tales-Hard-Asses-salesmans/dp/1483979296 denisgoodbody@gmail.com Credit https://www.bensound.com Credit: Music Ennio Morricone --- This Podcast is sponsored by Nettzer – Digital First Selling - www.nettzer.com During these times of Covid and falling Telco Sales - Digital First Selling is the answer to new Customer Acquisition, increasing revenues and cost reduction If you are a Telco, an MVNO, or an eSIM provider we have the ideal Digital First Selling-as-a-Service solution for you. The Nettzer Digital First Selling solution: Enables you to sell and onboard new customers remotely It will integrate with your BSS/ OSS systems and with Salesforce And we meet all regulatory requirements Contact pat.flynn@nettzer.com so that we can understand your issues and provide you with the best solution.

covid-19 music service businesses b2b denis broadcaster copywriters renaissance man enables marketing communications esim telco customer acquisition radio broadcaster salesmanship mvno b2c business dublin city fm

S02E06 - Time For The Planet

Si on changeait Saison 2

Play Episode Listen Later Feb 17, 2021 23:37

Coline Debayle, co-fondatrice de Time for the Planet, le fond à but non lucratif qui veut rassembler 1 milliard d'euros pour créer 100 entreprises luttant contre le réchauffement climatique, est au micro de Si On Changeait -- Lexique: Scaler : changer d'échelle, de taille, croitre considérablement Metrics : indicateurs pour mesurer la performance Incubateur : structure d'accompagnement de créateurs d'entreprises De 0 à 1 : Passer du concept au réalisé B2C : Business to consumers / qui s'adresse aux particuliers -- Graphisme: Marie Guilloteau/Musique: Arno Dufour Réalisation: Valérie Janin

time planet passer janin b2c business time for the planet

Episode 116 - Start-Up Secure with Chris Castaldo

Hacker Valley Studio

Play Episode Listen Later Jan 26, 2021 35:51

In this episode of the Hacker Valley Studio podcast, Ron and Chris are joined by Chris Castaldo, Chief Information Security Officer at Crossbeam and author of Start-Up Secure: Baking Cybersecurity into Your Company from Founding to Exit. Throughout his career, Chris noticed that the same cybersecurity related problems surface but there are many different ways to solve them.Chris has always been passionate about startups and has plans to one day start his own company. While going through lists of top 10 books for startups and entrepreneurs he didn’t find any that mentioned how to do cybersecurity at a startup. This a significant gap for startups, not baking in cybersecurity early results in expensive rework 4-10 years after the startup is founded. This led to Chris writing Startup Secure - his goal was to create a guide and methodology for startup founders to avoid the expensive mistake of not baking cybersecurity into the startup in the beginning.As the episode progresses, Chris highlights the difference in challenges for startups that are B2B (Business-to-Business) vs B2C (Business-to-Consumer). Cybersecurity startups must weigh the risks of building a product and building a secure company. It’s easier to implement all of the security controls offered by a solution when the startup is 20 employees or less because there is less impact on users and business functions. When cybersecurity startups are selling to organizations with cybersecurity teams, the startup is asked tough questions. For example:What is your vendor review process?Is your startup leveraging cloud security controls?What is your privacy policy? As a cybersecurity professional, Chris emphases the importance of networking with other professionals. There is an increase in virtual conferences and adoption of LinkedIn. Asking questions to the leaders in the field and providing mentorship to others both provide a significant impact while cultivating your career. Chris also highlights the importance of following up on conversations to build relationships and securing opportunities. When transitioning from engineer to CISO, Chris found that being intentional and purposeful with his time was impactful in his transition. He developed these skills by reading books about stoicism. He found that focusing on “the right thing to do” was tough because of constant distractions but being purposeful was the solution to distraction. Instead of focusing on all the things that were on his plate he would break down his goals into smaller chunks and give them his undivided attention for a specific amount of time. Moments During This Podcast:0:00 - Intro1:57 - Chris Castaldo on Hacker Valley Studio Podcast2:47 - Chris’ start in cybersecurity as a red team member3:50 - Why did Chris write his book Startup Secure6:58 - Challenges of implementing cybersecurity at a startup9:56 - What excites Chris about cybersecurity13:35 - How do you immerse yourself in learning about cybersecurity?17:33 - Surprises when transitioning from engineer to CISO22:43 - Core tenants of solving hard problems25:53 - Protecting the crown jewels at an organization during a breach33:38 - Advice on sharing knowledge with the world Links:Pre-order Start-Up Secure: Baking Cybersecurity into Your Company from Founding to ExitLearn more about Chris Castaldo and connect with him on LinkedIn.Learn more about Hacker Valley Studio.Support Hacker Valley Studio on Patreon.Follow Hacker Valley Studio on Twitter.Follow hosts Ron Eddings and Chris Cochran on Twitter.Learn more about our sponsor ByteChek.

business advice challenges startups protecting secure exit cybersecurity consumer surprises founding ciso chief information security officer your company b2b business chris cochran b2c business chris castaldo hacker valley studio

Pourquoi les DNVB sont les bons élèves en social media ?

Le Super Daily

Play Episode Listen Later Jan 14, 2021 18:10

Episode 516 : L’année 2020 et ses deux confinements aura vu s’accentuer l’écart entre deux écoles.D’un côté les marques traditionnelles vendues en boutique et s’appuyant sur un modèle B2B2C et de l’autre les DNVB, des marques 100% digitales, qui vendent en digital et qui fédèrent des audiences fidèles et engagées sur les réseaux sociaux.Si je vous dis Bergamotte, Jimmy Fairly, Le Slip français, Tediber, Horace… Ce sont toutes des DNVB.—C’est quoi les DNVBLes Digital Native Vertical Brands sont un modèle de marque D2C (Direct to consumer) et B2C (Business to consumer), née sur internet et construite de manière verticale. Si le terme est rentré dans le langage courant il est en réalité tout neuf. Il a été utilisé la première fois en 2016 pour parler de la marque de vêtements Bonobos.A l’origine les DNVB sont nées en ligne pour vendre exclusivement en ligne en s’appuyant sur la force des réseaux sociaux et donc en s’adressant principalement à une cible de millenials.Depuis le modèle a muri. Les DNVB vendent aussi bien en ligne qu’hors-ligne et elles sont parvenues à élargir leur marché initial à d’autre pendants de la population.——Les DNV se sont développées sur un principe de smart costDes marques bien souvent mono produit au début. Comme Tediber qui ne vent qu’un seul matelas par exemple, ou le slip Français qui initialement ne vent que des slips.Les DNVB se sont surtout des marques qui se passe d’intermédiaire et font donc de la vente Direct to Consummer.——Les DNVB trustent sur les RSUne étude proposée par Hype Auditor porte sur un panel de 298 Digitally Native VerticalBrands françaises.75% des DNVB ont moins 50Kfollowers ... seuls 14% ont moins de 5Kfollowers.Les DNVB investissentnettement sur Instagram car ce canal esten adéquation avec leur ADN de marqueUn peu plus de 10% des marques ont plus de 100K followers avec une seule marque (@Sezane) qui dépasse le million (avec 1,6 M de followers).Budget d’influence marketing moyen 80k/ an en moyenne sur Instagram.—StorytellingLes DNVB sont digitale Native et le storytelling entrepreneurial fait partie de la stratégie de fidélisationJustine Huteau et RespireTout le monde connait le storytelling de Guillaume Gibeaut et le Slip françaisAvant une campagne de communication démarrait à la commercialisation du produit, avec les DNVB elle démarre bien avant. Le démarrage du projet la constitution des équipes, les maquettes, la campagne de crowdfounding… Les DNVB ont changé le media plan de base d’un lancement de produit.—Se nourrir de son audienceDes marques qui se nourrissent de leurs audiences pour faire évoluer leur offreLa stratégie est presque toujours la même.Générer une première communauté et collecter des data.Sur cette base les marque font évoluer leur offre de façon super agile pour ensuite compléter leur offre ou l’adapter aux usages.Quand Tediber lance des coussins à mémoire de forme. La marque a au préalable écouté ses audiences et réalisés que le sujets oreillés revenait fréquemment chez ses audiences et qu’il y avait une opportunité.——Le WhyLes DNVB mettent leur why au coeur de leurs piliers de contenu et passent de la promesse à la preuveJHO (contraction de juste et honnête) vous promet des protections hygiéniques clean chez vous tous les mois1083 vous promet des Jeans et Chaussures fabriqués en France à moins de 1083 km de chez vous—Experience ClientLes DNVB ont instauré l’expérience client au rend de religionPuisqu’elles proposent une expérience direct to consommer… L’intégralité de l’expérience client est entre leur main.culture magasin vs culture data.——UGCLes DNVB laisse une place importante au contenu UGC par ce qu’il rapporte de la preuve sociale. . .Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs.Nous sommes une agence social media basée à Lyon. Nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

social media france budget native lyon depuis sont slip jeans bons adn ugc bonobos b2b2c chaussures dnvb b2c business bergamotte le super daily

Ep #14: Content Writing and much more Ft. Raj Goodman Anand

Business Podcast by Roohi | VC, Startups

Play Episode Listen Later Jan 8, 2021 17:56

The wait is over! Are you interested in what is B2B vs B2C digital marketing or content writing?. In this episode, I have invited special guest Raj Goodman Anand | Founder of Goodman Lantern Raj has shared some fantastic insights on content writing, B2B vs B2C digital marketing and much more. Key Takeaways from today's episode: ✅ Content should be written with the end buyer in mind, not keywords ✅ Write content authentically on: company focus, vision- in their tone to resonate and increase conversion ✅ B2B: Business to Business Marketing vs B2C-Business to Customers and much more Thoughts? What is your take on content writing? Any advice for those who want to break into the industry? Do listen to this episode if you want to learn more about content writing, B2B Vs B2C Digital Marketing,and much more. Connect with Raj on: Goodman Lantern Website: https://goodmanlantern.com/ LinkedIn: Raj Goodman Anand Connect with the host Roohi Kazi: Instagram-roohik2 LinkedIn: Roohi Kazi Visit this link for more listening options/platforms for Business Podcast by Roohi, and next step groups: https://bop.me/roohikaz Business Podcast by Roohi website: https://6thimbles.wixsite.com/bizpodroohi

write b2b goodman key takeaways b2c business podcasts raj anand business marketing content writing b2b business b2c business roohi raj goodman anand

PROMOCION de mis servicios a empresas y emprendimientos, Soy Junior Almenar

Entre Empresarios, “La Plataforma Que Nos Une” Agencia de Relaciones Públicas.

Play Episode Listen Later Sep 2, 2020 0:40

1.- MARKETING CENTRADO EN EL CLIENTE En los últimos años hemos visto cómo se ha pasado de un mercado centrado en el producto a un mercado centrado en el cliente. Este cambio ha sido muy súbito en B2C (Business to consumer) y más gradual en B2B (Business to Business). En un mercado centrado en producto lo más importante es aumentar tus ventas y disminuir tus costes, es decir, toda la estrategia de tu empresa estaba centrada en mejorar tus productos para ser más competitivos en el mercado y aumentar tus márgenes. Pero actualmente, debido a los cambios tan radicales que se han producido en la forma de trabajar, comprar y relacionarnos en los últimos años, estamos en un mercado centrado en el cliente donde lo más importante es saber quién es tu cliente, qué necesita y cómo proporcionárselo de la mejor manera posible. Esto hace que conseguir un cliente sea más caro, pero permite aumentar tus márgenes y vender múltiples veces a dichos clientes. Este cambio implica que los productos genéricos ya no funcionan y que tienes que crear un producto personalizado para un grupo de clientes concreto. Por ello, hoy más que nunca la definición de tu cliente ideal, tu Buyer persona es vital para el éxito de tu empresa. 2.- MARKETING 100% MEDIBLE John Wanamaker decía hace 120 años: «la mitad de mi inversión en publicidad se desperdicia, el problema es que no sé qué mitad». Hoy muchas personas siguen pensando y actuando así cuando actualmente el 90% de nuestras acciones de marketing son medibles. Aprovecha esto, sobre todo si tu presupuesto es ajustado. Descubre qué acciones son las más rentables y céntrate en ellas. 3.- VENDER DESDE EL PRIMER MOMENTO ES UN ERROR La venta a un cliente empresa es larga y tiene varios pasos. Comenzar la relación intentando que te compren desde el minuto uno es un error garrafal. El objetivo principal de las primeras interacciones con tu cliente debe ser ganarte su confianza demostrando que tú eres la mejor opción. Hasta que este punto no quede claro, no intentes venderles nada. De ahí la importancia del marketing en estos nuevos entornos. 4.- MARKETING Y VENTAS TODO EN UNO Hoy en día la diferencia entre marketing y ventas es mínima y es necesario que el cliente no note este salto, es decir, que tus estrategias de marketing y ventas deben estar perfectamente alineadas para proporcionar a tu cliente una experiencia global que le dé seguridad y propicie la compra. Una vez que ya tenemos claro por qué tienes que invertir tiempo y dinero en tus estrategias de marketing, pasemos a ver los pasos a seguir para que tu estrategia de marketing B2B sea un éxito.

business marketing pero esto b2b hasta buyers descubre empresas servicios comenzar aprovecha emprendimientos b2b business promocion b2c business

Episode 43 - B2B and Niche Marketing with Anna Raynes

All About Digital Marketing Podcast

Play Episode Listen Later Apr 30, 2020 45:36 Transcription Available

In this week's episode, we're talking all about B2B and Niche marketing, something that our guest knows all about. Ana Raynes, CEO and Founder of Simplified Impact, focuses on creating marketing that works for companies by understanding their business model, their audience and most importantly their niche. If you're in B2B (Business 2 Business), you'll want to listen to this episode, in fact, even if you're in B2C (Business 2 Customer), you'll learn a lot about your niche and your audience from Ana's insights. I hope you all stay safe and stay home.Enjoy!A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

ceo founders business b2b niche niche marketing b2b business raynes b2c business

Inside The Decision to Shutter Moven’s B2C Business with Brett King

Rebank: Banking the Future

Play Episode Listen Later Apr 27, 2020 42:13

Today, we’re joined by Brett King, founder and Executive Chairman of Moven, one of the original digital banks, and Lex Sokolin, Global Head of Fintech at ConsenSys. Lex and I discussed Moven’s recent announcement to shutter its B2C business on episode 170 of Rebank, and we're happy to have the opportunity to connect with Brett directly to discuss the decision in more detail. Of particular interest in this conversation are Brett's learnings from ten years of running Moven about B2C vs B2B as a digital banking strategy, the missing pieces in the current US and European challenger banking business model and where the space will go from here. For all of our past episodes, and to sign up to our newsletter, please visit www.bankingthefuture.com. Thank you very much for joining us today. Please welcome, Brett King and Lex Sokolin.

european decision b2b fintech b2c global head lex executive chairman shutter consensys brett king moven lex sokolin b2c business rebank

SoFi buys Galileo, Moven shutters B2C business, Fintechs respond to COVID-19

Rebank: Banking the Future

Play Episode Listen Later Apr 9, 2020 30:33

In this special episode, we’re joined by Lex Sokolin for analysis of a few important recent fintech developments. Lex is the author of the Future of Finance newsletter, the CMO & Global Fintech Co-Head at ConsenSys and a genuinely next-level thinker. In this conversation, Lex and I examine the recent SoFi acquisition of Galileo, Moven’s decision to close its B2C digital bank and what if any impact rapid fintech product developments in response to COVID-19 will have on the future of financial innovation. For all of our past episodes, and to sign up to our newletter, please visit www.bankingthefuture.com. Thank you very much for joining us today. Please welcome, Lex Sokolin.

covid-19 future finance respond buys b2c lex galileo sofi fintechs consensys shutters moven lex sokolin b2c business

Ep 29: Ocean Saviour - How to Save Our Oceans from Plastic Pollution

conversations development coffee ocean networking b2b saviour give back plastic pollution not for profits ocean plastic richard roberts b2c business simon white

Play Episode Listen Later Mar 8, 2020 20:03

This is a very special episode. Early last year we crossed paths with Richard Roberts and Simon White from the hugely successful classified site, The Yacht Market, who explained that they were starting a new venture to clean up the plastic pollution in the oceans. This week we were invited to come in to talk about their progress so far, and how they plan on tackling one of the biggest threats to our planet, and our health. Find more about the project: www.oceansaviour.orgSupport the project on Twitter: www.twitter.com/ocean_saviour Follow Colleagues Getting Coffee on social media and don't miss the conversation!Facebook: www.facebook.com/ColleaguesGettingCoffeeInstagram: www.instagram.com/colleaguesgettingcoffeeTwitter: www.twitter.com/CoffeeGettingWebsite: www.anneliesjames.uk/colleagues-getting-coffee Want to get a coffee?Email: hello@anneliesjames.ukLinkedIn: www.linkedin.com/in/anneliesjames

Folge #026 B2B oder B2C - sind es nicht immer Menschen?

Der Strategie Podcast

Play Episode Listen Later Feb 25, 2020 27:58

Während die Abkürzung B2C (Business-to-Consumer) die Beziehung zwischen Unternehmen und den Konsumenten meint, geht es im B2B (Business-to-Business) um die Beziehung zwischen Unternehmen. Aber sind Kunden nicht immer Menschen? Sind wir nicht alle im gleichen Geschäft? Geht es nicht immer darum, Waren an Menschen zu verkaufen? Es sind keine Unternehmen mit denen wir Geschäfte machen, sondern Menschen, die in diesen Unternehmen arbeiten. P2P "people-to-people" oder "person-to-person". Von Mensch zu Mensch eben... Klingt spannend? Ist es auch!!!

business b2b immer gesch consumer mensch unternehmen beziehung strategie kunden b2c klingt waren abk p2p konsumenten b2b business b2c business

Entrepreneur Advisor by NICKY OKOYE

Nicky Okoye Podcasts

Play Episode Listen Later Feb 17, 2020 30:55

This is episode six of season one of our Entrepreneur Advisor by NICKY OKOYE Podcast series. In this episode Dr. Nicky Okoye describes market penetration strategy as a function of your 21st century business model. In addition Nicky Okoye gives an in depth brief on market segmentation which is a critical subset of market penetration, and he outlined the THREE pillar framework that entrepreneurs and business owners need to consider when building their business model. These include the B2C (Business to Customer) B2B (Business to Business), and B2G (Business to Government). In conclusion, Dr. Nicky Okoye talked about target market penetration strategies that drive adoption including but not limited to Local Content Strategy, Export-Led Strategy, Global Supply Chain Strategy, Value Chain Intelligence Strategy, and Government Partnership Strategy.

business entrepreneur government advisor okoye b2c business

#242: 5 Tipps für B2B-Marketing

Stay hungry. Stay foolish.

Play Episode Listen Later Jan 23, 2020 20:50

Mich hat eine Nachricht über Instagram erreicht, worüber ich mich sehr gefreut habe. Und zwar kam die Frage, ob Story-Marketing wirklich funktioniert. Story-Marketing bedeutet, wie der Name schon verrät, über seine Stories in Social Media, seine Persönlichkeit, über seinen Namen herauszugehen. Das ist eine Frage, die mir bei Vorträgen oder auch in Webinaren regelmäßig gestellt wird und viele glauben nicht, dass Story-Marketing tatsächlich für den B2B-Bereich funktioniert. Bei B2B muss man ein wenig differenzieren. Alle Leute mit denen wir zusammenarbeiten sind selbstständig. Das bedeutet, sie haben ein Gewerbe angemeldet oder sie haben ein Unternehmen oder Kapitalgesellschaft. Was die Leute bei ihrer Fragestellung allerdings meinen ist, ob es auch für mittelständische Unternehmen funktioniert. Deshalb spreche ich heute mit dir über meine Erfahrungen in diesem Bereich und welche Erfolge meine Kunden darüber auch erzielt haben. Außerdem verrate ich dir, wie du das ganze auch für dein Unternehmen nutzen kannst und in welche Kanäle du deine Energie stecken solltest und in welche nicht. Wir sprechen deshalb in dieser Episode daher über folgende Dinge: Idee 1: Verabschiede dich von dem B2B und B2C-Business. Diese Unterscheidung zwischen B2B und B2C wurde mir im Studium regelrecht eingetrichtert, sodass es mir sehr schwer fällt diese abzulegen. Ich merke aber, je mehr ich mit diesem Thema durch meinen Beruf in Kontakt komme, dass es mehr Business to People ist. Ich glaube auch, dass das schon immer so war. Allerdings hatte die BWL wohl kein Modell dafür. Denn die meisten Leute erzählen mir, dass die meisten Deals nach Feierabend “an der Bar” entstanden sind. Auch da gibt es natürlich Deals, die trocken abgeschlossen werden und es eine Ausschreibung gab, aber ich glaube wirklich, dass ca. 70% der Deals durch Sympathie vergeben werden. Denn Menschan kaufen bei Menschen, die sie kennen und denen sie vertrauen. Das bedeutet, es gibt keinen Unterschied zu Business to Business und Business to Customer, sondern es ist heute Business to People. Idee 2: Zeige Kompetenz - Erstelle Beiträge, die Vertrauen zu dir herstellen. Du musst ganz selbstverständlich einen exzellenten Job für deine Kunden machen. Das kannst du durch die einfachste Form zeigen, indem du beispielsweise bei Xing lange Artikel veröffentlichst. Das muss gar nicht so viel sein - sagen wir einfach einen Artikel pro Monat, wo du beispielsweise ganz genau aufzeigst, wie die Zusammenarbeit mit deinen Kunden aussieht. Du könntest deinen Kunden auch fragen, ob du dies als Fallstudie nutzen darfst und wo du herunterbrichst, was die Problemstellung war, was das Ziel der Zusammenarbeit war, wie du am Ende vorgegangen bist und was am Ende das Ergebnis war. Durch solche Artikel baust du unglaublich viel Vertrauen auf. Denn Marketing ist letztendlich nichts anderes, als dass du da bist und dass die Leute dich kennen. Genau daran scheitern 80% der Unternehmen, weil sie einfach nicht sichtbar sind. Idee 3: Der Unterschied zwischen dem Ansprechpartner und dem Entscheider. Bei deinen Gesprächen mit Unternehmen wirst du immer einen Ansprechpartner haben, aber auf der anderen Seite steht der Entscheider, der das Budget hat und am Ende ja sagt. Sei dir deshalb bewusst darüber, dass man hier meistens zwei verschiedene Personen hat. Daher ist es wichtig zu schauen, wie man hier Sympathie aufbauen kann. Bestenfalls gewinnst du den Ansprechpartner für dich und überlegst dir mit ihm gemeinsam, wie man den Entscheider gemeinsam davon überzeugt, das Projekt zu machen oder du versuchst, direkt an den Entscheider zu kommen und das Gespräch mit dieser Person zu führen. Idee 4: Nutze klassische Kanäle! Es ist in der heutigen Zeit so einfach, ein paar Knöpfe zu drücken und alles digital zu machen. Nichtsdestotrotz bringt es tatsächlich etwas, tatsächlich auch Broschüren oder Flyer zu erstellen. Diese könnten aus 10-15 Seiten bestehen, in denen du deine Fallstudien dokumentiert hast. Dazu noch ein paar nette Bilder und dann kannst du das an die richtigen Unternehmen rausschicken. Vernachlässige das nicht. Denn wenn du diese Broschüren rausgeschickt hast und dann hinterher telefonierst, dann ist das etwas ganz anderes, als wenn man der x-beliebigste Typ ist, den die Leute auf LinkedIn, Facebook oder auf Xing gesehen haben. Da in dem Broschürenmarkt immer weniger los ist, könnte das auf langfristige Sicht sogar sehr erfolgreich sein. Idee 5: Die Flywheel Strategie - baue eine Aufwärtsspirale auf. Viele Leute sprechen dauernd von ihrem Produkt. Was ich aber auch beobachtet habe und was ich auch ständig tue ist, nur das Telefonat “zu verkaufen”. Das bedeutet, ich erzähle gar nicht so viel darüber, was wir anbieten, sondern ich rede nur darüber, was wir in dem Erstgespräch machen und inwieweit wir unseren Interessenten helfen könnten. Ich schaffe also einen Anreiz, dass die Leute eine Anfrage stellen und dass sie einen Mehrwert bekommen. Denn die Hürde, dass sich Leute proaktiv bei dir melden, ist unglaublich hoch. Wenn du aber sagst, wie du deinem Interessenten direkt beim Erstgespräch helfen kannst, dann hat dein Interessent auch einen Anreiz sich bei dir zu melden. Ein Kunde interessiert die Zusammenarbeit an sich noch gar nicht, denn er will erstmal einen Mehrwert haben und erstmal sehen, ob du ihm überhaupt helfen kannst. Bootcamp - mehr erfahren Stay Hungry Community Stay Hungry Blog Trag dich hier für das Webinar ein Case Study Kostenloses Consulting-Training Roberts Webseite Robert bei Facebook Robert bei Instagram Kontakt und Interviewanfragen

social media business stories budget thema erfahrungen dinge tipps bar b2b durch deals bei idee diese seite ziel dazu energie webinars projekt sicht unternehmen namen kontakt leute unterschied deshalb vertrauen genau beruf bereich seiten monat personen sei bilder kunden zusammenarbeit bootcamp daher b2c nachricht studium erfolge ergebnis allerdings produkt modell mehrwert vortr typ nutze kn flyer b2b marketing xing der unterschied feierabend ansprechpartner anfrage aufw interessenten erstgespr sympathie telefonat gewerbe nichtsdestotrotz fragestellung entscheider bwl brosch vernachl anreiz webinaren ausschreibung viele leute b2b bereich interessent fallstudie fallstudien verabschiede ein kunde b2c business bestenfalls problemstellung story marketing diese unterscheidung alle leute interviewanfragen

Ep 28: Lionel Jarvis - How to Lead and Live with Passion and Purpose

conversations england development coffee networking b2b st john jarvis give back isles passion and purpose st john ambulance live with passion b2c business sja

Play Episode Listen Later Dec 6, 2019 31:08

We were privileged to chat with Surgeon Rear Admiral Lionel Jarvis, Prior of England and the Isles of the Order of St John and the Chair of St John Ambulance. We had a great conversation about medicine, leadership, sustainability and so much more in this very in-depth episode. Lionel is a fascinating guest with a huge career spanning the world and working with and for a number of high-profile organisations and individuals. Currently working at Chair for the St John Ambulance he has channeled his incredible experience into this charitable cause which helps to support the lives of millions. An incredible journey and an inspiring man. Enjoy!To get involved in SJA please visit www.sja.org.uk/sjaTwitter: www.twitter.com/stjohnambulanceFacebook: www.facebook.com/SJALinkedIn: www.linkedin.com/company/st-john-ambulance/YouTube: www.youtube.com/user/stjohnambulanceFollow Colleagues Getting Coffee on social media and don't miss the conversation!Facebook: www.facebook.com/ColleaguesGettingCoffeeInstagram: www.instagram.com/colleaguesgettingcoffeeTwitter: www.twitter.com/CoffeeGettingWebsite: www.anneliesjames.uk/colleagues-getting-coffeeWant to get a coffee?Email: hello@anneliesjames.ukLinkedIn: www.linkedin.com/in/anneliesjames

Ep 27: Claire Sandbrook - How To Lead In Enforcement and Security

conversations disney development coffee security networking b2b enforcement give back b2c business

Play Episode Listen Later Sep 30, 2019 42:09

Claire Sandbrook is a global enforcement and security expert. We caught up with her and found out more about how she is leading the way in this male-dominated field, how she tapped into US markets including Disney and advancing security developments such as body-worn cameras, surveillance and detection dogs. A totally fascinating episode!

Ep. 128: How to Set CX Strategy for a Multinational, B2B-B2C Business: CCW Europe Spotlight

CCW Digital: A Customer Service Online Platform

Play Episode Listen Later Sep 19, 2019 17:00

How do you build an effective CX strategy when your team is spread across the world and your direct customer is not the end user? Like many B2B and B2C businesses, that was the challenge facing PostNL, the premier postal provider for the Netherlands. In today's experience economy, it's all about going the extra mile. For this podcast episode, we interviewed Mark Eldridge, chief customer officer of PostNL Cross Border Solutions, and Verena Junginger, customer contact manager for Spring Global Delivery Services. After undergoing a digital transformation and CX transformation over the last two years, PostNL has transformed from a traditional mail company into a logistics services company supporting e-commerce. For instance, they can collect parcels at home for customers who wish to return items purchased online, deliver flowers and meals and even assist with furniture assembly. Eldridge says it was important to make a cultural shift for the customer-centric mindset to become "just the way we do things around here."

europe strategy netherlands b2b b2c cx eldridge multinational b2b b2c postnl b2c business

EP 41 | Do you have a landing page?

Usable Marketing

Play Episode Listen Later Aug 5, 2019 10:02

Welcome back, I have been out on Vacation and I am back. Today I'm talking about B2B (Business to Business) marketing. B2B is a complex business cycle and different than attracting consumers as you would for a B2C (Business to Consumer) business With a. B2B you still have your website but most likely you don't have a landing page. If you have any type of digital marketing you really need to bring them into a landing page rather then your home website page. The reason for a landing page is to bring that business right into what brought them to you directly. For example, let use Evernote. Let's say I found an ad about Project Management so I click on that and it brings me to the home page on their website. Now it's forcing me to search for the Project Management information. Instead, I should have been able to click on that ad and it takes me directly to what that ad was about. Use this opportunity to gather information about the person who clicked in. Get their phone number, emails, and names or maybe have them do a survey. You can create a very easy Landing Page without touching or changing your website itself. Don't forget to catch the next round of our MasterClass coming in Septemeber. Get on the waiting list now to receive exclusive information. Go to www.themarketingcanvas.com/masterclass-registration to get on the waiting list to join the next round. Do you need a CHANGE in your marketing? Are you the Change Agent or the Change Maker? Either way, if you want to make your business very big, get more willing and able customers who love what you have to offer, and create an impact in the process, go download our free marketing guide at www.freemarketingcanvas.com. •Watch the podcast on Youtube •Follow us on Facebook --- Support this podcast: https://podcasters.spotify.com/pod/show/usablemarketing/support

business change vacation masterclass b2b consumer project management evernote landing pages changemaker change agents b2b business b2c business

Ep 22: Ian Skinner - How to Develop Others and Lead

conversations leadership sales development coffee competition networking develop b2b skinner portsmouth give back lakeside growing businesses b2c business

Play Episode Listen Later Jul 28, 2019 19:55

We are joined by the highly experienced and incredibly motivating Ian Skinner for this episode. We are talking about all sorts of things inc. Developing Others, Leadership, Sales, Growing Businesses and Competition. A total fascinating story and some very useful tools too! Website: https://www.deep-cleaning.com/ LinkedIn: https://www.linkedin.com/in/ian-skinner/ Facebook: https://www.facebook.com/ian.skinner.581 A huge thank you to Lakeside 1000, Portsmouth for their gorgeous reception area! Such a fantastic thriving business space. Follow Colleagues Getting Coffee on social media and don't miss the conversation! Facebook: www.facebook.com/ColleaguesGettingCoffee Instagram: www.instagram.com/colleaguesgettingcoffee Twitter: www.twitter.com/CoffeeGetting Website: www.anneliesjames.uk/colleagues-getting-coffee Want to get a coffee? Email: hello@anneliesjames.uk LinkedIn: www.linkedin.com/in/anneliesjames

Ep 21: Kimberley Barber - How To Hit The Front Page

conversations development coffee networking journalism b2b barbers portsmouth give back hampshire local news front page annelies business editor b2c business

Play Episode Listen Later May 31, 2019 24:26

This week we go behind the scenes of the Portsmouth News with Business Editor, Kimberley Barber and find out what goes into modern local journalism and how local press - and the local Portsmouth business economy - is changing with the times. Also: Find out how to get your business stories in the local press and what 'hooks' journalists love that makes things go national! Follow Colleagues Getting Coffee on social media and don't miss the conversation! Facebook Instagram Twitter Website Want to grab a coffee? Connect with Annelies on LinkedIn business, networking, portsmouth, hampshire, fareham, southampton, UK business Watch this episode on YouTube: https://youtu.be/tqIS3T6bvvI

B2C לעומת B2B, נוודות דיגיטלית ומבט לעתיד

הייטק בפקקים

Play Episode Listen Later Jul 11, 2018 60:04

"ספר הפנים" ידועה כחברה שיודעת להמציא עצמה מחדש, לאמץ חדשנות, לבצע רכישות של סטארט-אפים מבטיחים – ולא נראה שיש מקום טוב יותר מאשר כאן אצלנו, בישראל אומרים עלינו, הישראלים, שאנחנו פחות דומיננטים בכל מה שקשור לסטארט-אפים שעובדים B2C – Business to Consumer. אלעד בא להוכיח אחרת. השבוע אנחנו מארחים את אלעד ברינדט שביט, סמנכ"ל הלקוחות של פייסבוק ישראל, לשיחה על פעילות פייסבוק ישראל. איך קמים יום אחד, לוקחים את הכלבה ובן הזוג, עוזבים הכל ומתחילים לטייל בעולם… וגם לעבוד בדרך? תפסנו את שלי אגם, נוודת דיגיטלית, בעצירה שלה בישראל כדי שתספר את הסיפור שלה ותיתן טיפים למי שמתעניין בעבודה תוך כדי טיולים בעולם. תגיע אלינו גם עדי יופה, טרנדיולוגית ומומחית לעתידנות עסקית לשיחה על העתיד של הטכנולוגיה והשפעותיה עלינו. הייטק בפקקים, האנשים מאחורי ההייטק הישראלי, תכנית האקטואליה של ההייטק. בשיתוף פעולה עם קהילת היזמים Start-up Stadium ועם עמוד הפייסבוק של כלכליסט. השבוע על הפודיום: אלעד ברינדט שביט – סמנכ"ל לקוחות בחברת פייסבוק ישראל שלי אגם – אדריכלית ובעלים בחברת אגם אדריכלות וייעוץ רוויט שקד דמבו חדשות השבוע עדי יופי – טרנדולוגית ומומחית לעתידנות עסקית בחברתfast -Forward "סטארט-אפ בפקקים" עם אפרת שנהוד, מייסדת ומנכ"לית בחברת ReSymmetry "הייטק ופרשת השבוע" – פרשת "פנחס" , תהילה סיטון מנחים – נתן לייבזון, יזהר שי, ואדר חי מפיקים – סיוון קלר, רועי קליק ואדר חי וידאו – שקד דמבו חדשות השבוע – שקד דמבו ע. מוזיקלית ותמיכה טכנית – אורי טולידאנו הביא לשידור – אורי טולידאנו

forward consumer stadiums b2c business b2c b2b

How to use influencer marketing as a local B2C business: Part 1 - Episode 46

AskAlyka

Play Episode Listen Later Jun 12, 2018 24:52

This week, local Perth Influencer Jason Steel is back! We chat to him about his influencer story and how he uses influencer marketing to earn money. This is a two part podcast where part 1 covers the B2C market. In part 2, we will cover the B2B market, so stay tuned! Some questions we cover include: - Why would a brand use influencer marketing? - How do they approach you? - What gets your attention? - Will they have to pay? - How collaborative are your deals? Do the brands dictate what happens or do you get a say? - What sort of collaborations can brands do? - How do you overcome challenges such as a brand wanting something that doesn’t suit your personal style etc? - What results can the brands expect? - What’s the key to your collaborations, is it timing, content, etc? - What are your success stories? - Do you have any tips for people wanting to become influencers or any brands that are wanting to engage with influencers but don’t know how to do it? - Any tips on how businesses should use influencers? - The power of the #Perthisok hashtag You can follow Jason here - www.instagram.com/jason.steel91 If you have any questions for me (Zion) get in touch below www.facebook.com/Alykadigital www.instagram.com/alykadigital www.linkedin.com/in/zion-ong-40942817 perth@alyka.com.au

local b2b b2c influencer marketing b2c business

#053 - Which one to choose - b2b or b2c for hardware startups, with Balint Horvath, your host, Switzerland

The Hardware Entrepreneur

Play Episode Listen Later Apr 25, 2018 14:40

In this episode I wanted to give you an overview on an essential topic that can make or break your business - the chosen business model. My goal now is to give you an overview of two major business models, B2C (Business to Consumers) and B2B (Business to Business) with all its pros and cons. I approach this topic based on my own recent experiences that you will learn about, as well as based on interviewing many entrepreneurs; lastly by relying on some good old logic. I will also make an announcement in this episode which will serve as pillars to this episode on what I have to share about B2B vs B2C. I think this is an important topic that I wanted to write and talk about for a long time, so please enjoy. Raw transcript is available at: https://www.thehardwareentrepreneur.com Show highlights can be seen below: An announcement to make, a distinction to clarify and lessons to share - [0:44] What do you do when a constellation happens? - [2:11] A crash course in b2b and b2c – pros and cons illustrated with examples - [5:14] Trends, connections and overlap in Silicon Valley - [10:08]

business startups silicon valley switzerland b2b raw consumers hardware b2c horvath b2b business balint b2c business

Ali Hamed – Creative Investing - [Invest Like the Best, EP.71]

Invest Like the Best with Patrick O'Shaughnessy

Play Episode Listen Later Jan 9, 2018 76:20

I have a special request this week: share this episode with every curious person in your life. The conversation, with a 26-year old investor named Ali Hamed, serves as an example of what’s possible when you think creatively. Ali views the world with a fresh set of eyes, and has already become an expert at identifying new investment opportunities where others have not. As the second prodigy 26 year old in as many weeks on the podcast, these young guns are making me feel like an ancient 32 year old. We talk a lot about “alpha” in our world, earning returns better than the market. But the key word in that last sentence isn’t alpha, it’s earning. Hopefully you, like me, will use this conversation as a reminder of what it takes to earn differentiated returns. It’s not just the hard work, but also the mindset. We explore many examples of how to create new investment opportunities, from rolling up Instagram accounts, to financing perishable fruit like watermelons, to heavy machinery software. Please enjoy this special conversation with Ali Hamed. Follow him and his partners. And then go figure out how to earn success yourself in whatever it is you do by helping other people solve problems with empathy. For more episodes go to InvestorFieldGuide.com/podcast. Sign up for the book club, where you’ll get a full investor curriculum and then 3-4 suggestions every month at InvestorFieldGuide.com/bookclub. Follow Patrick on Twitter at @patrick_oshag Books Referenced The Big Short: Inside the Doomsday Machine Links Referenced Sheel Tyle Podcast Seed Investing is a B2C Business, While Growth Stage investing is a B2B Business Ira Judelson podcast Free Content and Digital Media Are Increasing Socio-Economic Disparity Show Notes 2:24 - (First Question) Ali’s investment philosophy 3:33 – History of Coventure and its unique structure 6:30 – The story of how Coventure was seeded 12:29 – What makes cost of capital such an interesting topic for Ali 14:13 – Exploring fee structures and the expectations for return in the current environment 17:02 – The current state of the VC world 21:42 – Ali’s investment process on the VC side 25:32 – What other requirements are there for Ali to make a VC investment 28:00 – Understanding the difference between judgement and empathy in founders 28:20 – The Big Short: Inside the Doomsday Machine 29:47 – Dealing with LP’s 32:47 – Sheel Tyle Podcast 33:39 – At one point did Ali feel the most personally at risk in his career 37:55 – Why did they get involved in cryptocurrency 43:30 – What excites Ali most about crypto 46:09 – Lending as an alternative way to invest in businesses 48:09 – An overview of their lending business 50:21 – How does deal flow and sourcing work in these arrangements 52:54 – How much encroachment will Ali face from competitors 54:28 – Exploring the idea of valuing and buying digital accounts 59:36 – How Ali thinks about marketing for his own firm and the ones he invests in 1:00:06 – Seed Investing is a B2C Business, While Growth Stage investing is a B2B Business 1:03:59 – Longer term aspirations for Ali and industries that he would avoid 1:04:25 – Ira Judelson podcast 1:08:05 – Ali’s view on the potential negative impact of free content 1:08:19 - Free Content and Digital Media Are Increasing Socio-Economic Disparity 1:12:48 – Kindest thing anyone has done for Ali Learn More For more episodes go to InvestorFieldGuide.com/podcast. Sign up for the book club, where you’ll get a full investor curriculum and then 3-4 suggestions every month at InvestorFieldGuide.com/bookclub Follow Patrick on twitter at @patrick_oshag

history creative investing exploring longer vc lp lending invest like free content kindest doomsday machine b2b business b2c business seed investing coventure ali hamed investorfieldguide ira judelson

054: Convenience - The Next BIG Thing in Customer Experience with Yanique Grant

Navigating the Customer Experience

Play Episode Listen Later Sep 26, 2017 13:04

Yanique Grant Show Notes This episode with Yanique Grant will be speaking about customer experience and convenience as it relates to customer experience. Over the last few months I have been doing a lot of workshops locally and I have been advising the participants and the organizations that "CONVENIENCE" is the next big thing in Customer Experience and those organizations that really recognize it are definitely setting themselves apart and making themselves or creating that competitive advantage for themselves. Highlights The most valuable commodity in the world is "Time" and if you are in business, competing on price is just not enough; you have to find a way to set yourself apart from the competition. Many will argue that convenience is apart of customer service or the customer experience and I will definitely agree with that but it is becoming so important that I am willing to tell you that it is definitely a sole competitive differentiator. Let’s think about convenience and what it really means, convenience is the option that you give the customer to get more than one item or to have more than one channel by which they can communicate with you. Let’s take for example Amazon, Amazon has created a market place where you can basically lay in your bed, you can be in the airport using your phone, you can be sitting in a parking lot using your tablet and order anything you could possibly think of, you can place an order for a DVD you can place an order for a phone, you can place an order for a book, Amazon is right there at the tip of your fingers, you can even buy a part for your motor vehicle on Amazon, it’s just that simple, it’s just that easy. They’ve found a way to really set themselves apart as it relates to convenience, they broke out of the low price and big selection game with convenience and they‘ve even made it so much easier, they created the Amazon Prime programme that gets the merchandise shipped to you without shipping charges in 2 days or less and it works! I am an Amazon prime customer and it’s like magic!!! They’ve created the Dash Button that allows you to purchase merchandise with the simple push of a button, they wanted to eliminate steps, as many steps as possible from the time a customer is thinking about purchasing a product until that product is delivered. They are also setting up distributing centers throughout major cities that can get merchandise to you in 2 hours or less, speed and simplicity is exactly what it is about. To take is a step further there is Uber, Uber managed to create a system where you can just have this app on your phone, you can pay for where you want to be transported to right there through the app and you can see that motor vehicle or driver coming from whatever point to come and pick you up. I was on vacation in Chicago in August of this year with my daughter and we were taking an Uber and my friend purchased the Uber for us from his office, which was maybe 5 or 10 minutes up the road from us and he was able see the car on the road and advise us exactly when to go downstairs to the front desk and the vehicle will be right there. We were able to know that it was a white vehicle, a Toyota Corolla and the guy’s name is Dennis, I was like, “Wow, this is amazing.” So convenience is the next big thing in customer experience, it makes things so much easier. I was also visiting some friends for my daughter’s friends birthday over the weekend and of course there was no coffee and I am a big coffee drinking and when I went to the supermarket, which is located at the entrance of the complex, upon completing my purchase and leaving the store, the gentleman walked me outside with the cart and preceded to take the things and put them in my vehicle for her which I was very grateful for and I told him thanks. He went further to say, “The next time that time you would like to make a purchase, you could just go online or you could email us your items and we will just deliver it for you and you can pay for it when we come to deliver it, just so easy and convenient you don’t even have to come out of your bed.” Those were his exact words and I was like, “This is amazing.” It doesn’t matter how small your business is, it doesn’t matter how large your business is, look at Amazon, they are serving millions and probably billions of people globally, so you could be serving 10 people, you could be serving a 100 people, you could be serving a billion people, convenience is the next big thing in customer experience and if you con figure out a way in your business to make your services more convenient for your customers, you’re definitely creating a competitive advantage. Another big organization that I would like to mention here in Jamaica is First Global Bank (FGB) and they have this amazing machine call the Video Teller Machine, it’s the first of its kind in Jamaica as far as I knows, it’s the only bank in Jamaica that offers this service. This Video Teller Machine opens way before the bank opens like at 7:00 am and they close pretty much after the bank closes, you can do a lot of transactions at the Video Teller Machine and it’s not like an ATM machine, you can do cash deposits, you can do can cash withdrawals, you can make cheque deposits, you can do cheque encashment for their (FGB) cheques, you can do denomination exchanges, you can do credit card payments, you can do fund transfers and it’s basically a machine and you’re speaking to the Teller, you pick the phone up, you have the option of seeing the Teller or you have the option of not seeing the Teller and you tell them what you need to do and you insert your payment or whatever transaction you need to do through that slip section and you get your receipt, it’s amazing and you don’t have to join the main line because many times you enter the bank the main line has a good amount of people and you kind of want to do a quick transaction, there’s no need for you to have an extensive interaction with someone and so the Video Teller Machine has really been an amazing convenient experience, so I have to big up First Global Bank for really being the innovator and the trend setter in that department in the banking industry in Jamaica. You have to think in terms of “How can I make life easier for my customers? What do my customers want?” If you start thinking in that frame of mind, she guarantee that you’re going to be at least 5 to 10 steps ahead of the game and in this global competitive marketplace that we’re all operating in, convenience is the one thing that is going to set you apart from your competition. Thank you so much for joining me by just taking some time to listen on customer experience and innovative convenience. I also want to state basically and quote you some basic statistics just to let you know how important convenience is. There was a survey that was conducted by LPSOS and in that survey they found that 80% of the respondents stated that new payment methods such as prepaid cards, electronic transfers and even mobile devices have made the buying process easier, this is forcing businesses in the B2C (Business to Customer) market and B2B (Business to Business) market sectors to look at their point of sale technology for potential improvements to meet customer expectations especially as ecommerce continues to grow in popularity. Again, Amazon is a great example of ecommerce, look at Netflix, Netflix is definitely another great innovation in terms of people used to rent DVDs and now with Netflix you just pay this very minimal fee per month and you have at the tip of your fingers....TV shows, you have different genres of movies and all of this you can access through your tablet, you can access through your phone, you can access through your smart TV or your computer. So convenience is really the driving force that customers are looking for, so my challenge to you is to go back into your organizations and maybe do a mini survey and find out what kind of convenience your customers are looking for, better yet you could even ask your customer facing employees to pay attention to things that customers ask for the most and try and find unique ways to embed or to introduce these things as a natural part of doing business with your organization, if you take this mind set and if you take this approach, you’re definitely going to see a difference in your sales because convenience will cause people to do business with you over another organization all because it’s so much easier, because time is the greatest commodity in this life that we are operating in and it’s the most valuable commodity. If you can figure out a way to save your customers time while ensuring that they’re still being provided with the best quality service in the most easy and convenient way, you’ll be surprised to know how your bottom line would tremendously increase because you’re making things so much easier for them. Customers like to know that they’re doing business with an organization and that the organization has taken the hassle out of doing business with them. If you have to go somewhere and you have to figure out what to do, where to go, how to get this done, why is it so complicated, why is it taking so much time, why do I have to follow up with them much, it’s so frustrating at times, you’re going to look for an alternative that’s going to cause you little or no stress, so the aim of an organization is to find unique ways to reduce the stress and basically improve on the convenience, improve on the hassle free experience, ensure that when the customer has finished completing the transaction they feel like it was so easy they could do it over and over and over again because it literally takes nothing out of them to complete the transaction, that’s the mind set you need to be in, Convenience is the next "BIG" thing in customer service. What are you doing in your business to create convenience? Mastering Customer Experience and Increasing Your Revenue Online Course

tv amazon time netflix chicago business uber amazon prime dvd customers jamaica customer experience atm convenience teller next big thing toyota corolla b2b business b2c business dash button fgb yanique grant

Do Facebook Ads Work For B2B?

Every Day with Marlon Marescia

Play Episode Listen Later Jun 28, 2017 4:58

I have been asked a lot lately if Facebook Ads will work for B2B businesses. My answer is always “Yes!” You see with the rise of platforms like Facebook, the concepts of B2B (Business to Business) and B2C (Business to Consumer) has been minimised, and the rise of P2P has begun. What is P2P? P2P is … Do Facebook Ads Work For B2B? Read More » The post Do Facebook Ads Work For B2B? appeared first on Marlon Marescia.

business b2b consumer p2p b2b business b2c business

八十、你知道P2P、O2O、B2B、C2C等分别代表什么意思？

科技最前沿，论天文物理人工智能数码编程大数据等

Play Episode Listen Later Mar 30, 2017 14:46

科技最前沿，主要从丘孔语论比较感兴趣的几个领域来谈论科学科技，可能涉及天文、物理、互联网/IT、人工智能/Ai、数码/手机、编程、大数据、商业大佬、创新创业创客、化学、医学、养生、心理学、灵性等领域；认识天地，开阔思维，重塑自我。不要说我涉猎太广泛，只是人生认识自我的过程太过漫长，我们只能先广纳外，然后求诸内，探索着，迷茫着。微信扫码，可以关注公众号丘孔语论，期望与你做更深的交流。平常在网络上只要涉及商业模式就会出现：P2P、O2O、B2C、B2B、C2C等这类的名词，这其中的为什么这里面都有一个“2”字，每一项的含义具体又是什么？下面为大家解释了10种上述类型术语的含义。① P2P 全称：Peer-to-peer网络方面的意思：对等网络，即对等计算机网络，是一种在对等者（Peer）之间分配任务和工作负载的分布式应用架构，是对等计算模型在应用层形成的一种组网或网络形式。互联网金融方面的意思：个人对个人(伙伴对伙伴)。又称点对点网络借款，是一种将小额资金聚集起来借贷给有资金需求人群的一种民间小额借贷模式。属于互联网金融（ITFIN）产品的一种。属于民间小额借贷，借助互联网、移动互联网技术的网络信贷平台及相关理财行为、金融服务。② P2C全称：production to consumer产品从生产企业直接送到消费者手中，中间没有任何的交易环节。将第三方支持平台升级为第一方直接参与进行交易。将产品的展示，运输，售后，质保的工作全部落实到运营平台，从而增加真实性，可靠性。更容易被接受。③ O2O全称Online To Offline是指将线下的商务机会与互联网结合，让互联网成为线下交易的平台，这个概念最早来源于美国。O2O的概念非常广泛，既可涉及到线上，又可涉及到线下,可以通称为O2O。主流商业管理课程均对O2O这种新型的商业模式有所介绍及关注。④ B2C 全称：Business-to-Customer是电子商务的一种模式，也就是通常说的直接面向消费者销售产品和服务商业零售模式。这种形式的电子商务一般以网络零售业为主，主要借助于互联网开展在线销售活动。B2C即企业通过互联网为消费者提供一个新型的购物环境——网上商店，消费者通过网络在网上购物、网上支付等消费行为。⑤ B2B 全称：Business-to-Business是指进行电子商务交易的供需双方都是商家（或企业、公司），她（他）们使用了互联网的技术或各种商务网络平台，完成商务交易的过程。电子商务是现代 B2B marketing的一种具体主要的表现形式。⑥ C2B 全称customers to business即消费者对企业。先有消费者需求产生而后有企业生产，即先有消费者提出需求，后有生产企业按需求组织生产。真正的C2B 应该先有消费者需求产生而后有企业生产，即先有消费者提出需求，后有生产企业按需求组织生产。通常情况为消费者根据自身需求定制产品和价格，或主动参与产品设计、生产和定价，产品、价格等彰显消费者的个性化需求，生产企业进行定制化生产。⑦ B2G全称：business-to-government是新近出现的电子商务模式，即“商家到政府”，它的概念是商业和政府机关能使用中央网站来交换数据并且与彼此作生意，而比他们通常离开网络更加有效。举例来说，一个提供 B2G 服务的网站可以提供一个单一地方的业务，为一级或多级政府(城市，州或省，国家等等)来定位应用程序和税款格式；提供送出填好表格和付款的能力；更新企业的信息；请求回答特定的问题等等。 B2G 也可能包括电子采购服务，通过它商家可以了解代理处的购买需求并且代理处请求提议的回应。⑧ G2B全称：Government to Business即政府通过电子网络系统进行电子采购与招标，精简管理业务流程，快捷迅速地为企业提供各种信息服务。在G2B模式中，政府主要通过电子化网络系统为企业提供公共服务。G2B模式旨在打破各政府部门的界限，实现业务相关部门在资源共享的基础上迅速快捷地为企业提供各种信息服务，精简管理业务流程，简化审批手续，提高办事效率，减轻企业负担，为企业的生存和发展提供良好的环境，促进企业发展。⑨ C2C 全称：Consumer to Customer是消费者个人间的电子商务行为。比如一个消费者有一台电脑，通过网络进行交易，把它出售给另外一个消费者，此种交易类型就称为C2C电子商务。C2C模式：淘宝网

business b2b b2c peer b2b business o2o b2g b2c business c2b

Are Facebook Ads Worth It? - #037

Modern Marketing Podcast

Play Episode Listen Later Mar 2, 2017 8:54

The buzz about Facebook Ads include success stories of 1000% ROI and what seems like just as many horror stories to match it. With a slew of options and advice coming from all angles, how do you decide if Facebook Ads are right for you? Adam has seen the true impact that Facebook Ads can have on people's businesses. In this episode, he shares firsthand experiences with Facebook Ads as well as his client’s and explains why Facebook is the best eyeball delivery service around. Episode Discussions: Tips on strategizing your Facebook Ads marketing B2C or B2B markets— Who benefits from Facebook Ads more? Why some Facebook Ads fail to produce results When Facebook Ads won’t work for your business How to rapid offer test using Facebook Ads How to use Facebook in your business for maximum impact To answer fairly whether or not Facebook Ads are worth including in your online marketing, these 2 questions will be explored: Do Facebook Ads Work? Will Facebook Ads work for your business? 3:28 Do Facebook Ads Work? Yes. “The devil's' in the details. It needs to be done right which means not just slapping up an ad, press and go, and waiting for the dollars to start rolling in.“ Lackluster results are often due to poor quality ads, poor targeting, and poor imagery. When marketing strategy is done right, Facebook Ads work incredibly well. Analyze your target market Create a unique and compelling offer that Captures attention Piques interest Inspires action They reach more people than TV, radio, and newspapers for a tiny fraction of the cost. Facebook generates billions of dollars in ad revenue meaning more people are willing to spend money on them. Indicates Facebook is delivering a valuable service that people want. Some of Adam's clients regularly spend upwards of $1K/month and consistently get high ROI. 5:25 Will Facebook Ads Work for Your Business? Since you're attempting to do business with another person, B2B (Business to Business) and B2C (Business to Consumer) markets can both benefit. "If you have a product or service that people want, Facebook Ads are going to help you get your message in front of them. Plain and simple. That's what it does best." 6:20 When Facebook Ads Won't Work for Your Business If you're in a business selling something no one wants or haven't clearly communicated your product or service. Makes a great rapid offer testing tool to make sure what you're offering resonates with your target market. 7:01 Should you use Facebook Ads in your business? Ads aren't technical or complicated but the key to success should always be strategy first, tactics second. Apply the fundamentals (found through your marketing strategy, customer avatar, ideal targeting, what it is about your offer that's compelling, etc.) to craft the perfect Facebook Ad for your market. Key terms in this Episode: PPC (Pay-Per-Click) SEO (Search Engine Optimization) SEM (Search Engine Marketing) SMM (Social Media Marketing) CRO (Conversion Rate Optimization) B2B (Business to Business) B2C (Business to Consumer) Related Content Mentioned in this Episode: Episode #002 – The Customer Avatar Episode #028 – The Power of Rapid Offer Testing Contact Adam: Adam@AdamErhart.com Click here to subscribe via iTunes Modern Marketing on Stitcher Modern Marketing on Pocket Casts

tv power business roi b2b consumer b2c ads plain makes analyze inspires pocket casts 1k captures lackluster b2b business piques b2c business

At the Coalface Episode 49: Surviving the B2B to B2C Business Transition

At the Coalface Podcast - Hosted by Jason Greenwood

Play Episode Listen Later Jan 13, 2017 20:30

In this episode Jason walks through the challenges and opportunities of making the jump from B2B to B2C. Many B2B business see the margins of retail as easy pickings but all is not as it seems...Whether you're a B2B business looking to go B2C or a reseller concerned about competition from your suppliers, this episode will help you understand what's coming and prepare for it.

surviving b2b b2c business transition b2c business

Marketing and Market Research - AIRC130

Aprende ingles con inglespodcast de La Mansión del Inglés-Learn English Free

Play Episode Listen Later Nov 20, 2016 57:18

In this episode we're going to help you improve your marketing vocabulary Audio feedback from Maria Jose from Cordoba Sign up to our email list and we'll tell you when you can join our free conversation practice. http://www.inglespodcast.com/ Más podcasts para mejorar tu ingles en: http://www.inglespodcast.com/ More podcasts to improve your English at: http://www.inglespodcast.com/ Listener Feedback: Maite Hi Craig! First of all I have to say that your English podcasts are by far the best. I've never seen such magnificent podcasts. Well, I'd like you to teach me vocabulary about marketing issues because I'm doing a degree in marketing and market research and I want to get more vocabulary skills. That's all folks! Thanks in advance for being as you are. Maite "Marketing is the study and management of exchange relationships." - wikipedia Does marketing have good or bad connotations? Marketing is activities of a company associated with buying and selling a product or service. People who work in marketing try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. Marketing is everything a company does to acquire customers and maintain a relationship with them. Is this necessarily a bad thing? Even the small tasks like writing thank-you letters, returning phone calls and emails promptly and meeting with a past client for coffee can be thought of as marketing. The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby ensuring profitability. Vocabulary brand / make / label consumer distribution - delivering the product to the customer end-user - the person, customer who is the ultimate (and so real) user of a product launch - lanzar E-commerce – buying and selling of products or services over the Internet. E-marketing – Promotion of products and services over the Internet market research Market niche – Small but profitable segment (segmento) of a market in which a company is a specialist market share Inbound Marketing - marketing activities that draw visitors in, rather than marketers having to go out to get prospects' attention. packaging Engagement Rate - A popular social media metric used to describe the amount of interaction (likes, shares, comments etc.) a piece of content receives. Interactions like these tell you that your messages are resonating with your fans and followers. keywords - the topics that webpages get indexed for in search results by engines like Google Product range/line – products of a particular type manufactured and/or sold by a company Product positioning – consumer perception of a product as compared to it’s competition. Product placement – a form of advertisement, when a company pays for a product to be seen in films and TV programs. Corporate image – The way society views a company. trademark - special symbol, design, word etc used to represent a product or firm sponsor Lead - A person or company who's shown interest in a product or service in some way, shape, or form. Perhaps they filled out a form, subscribed to a blog, or shared their contact information in exchange for something. Landing Page - A landing page is a website page containing a form that is used for lead generation. Conversion Rate - The percentage of people who completed a desired action on a single web page, such as filling out a form. Pages with high conversion rates are performing well, while pages with low conversion rates are performing poorly. Bounce Rate - The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. (to bounce = rebotar) Marketing Acronyms ROI - Return on Investment - The formula for ROI is: Gain from Investment minus Cost of Investment SEO - Search Engine Optimization - The practice of enhancing where a webpage appears in search results. LTV - Lifetime Value - A prediction of the net profit attributed to the entire future relationship with a customer. CAC - Customer Acquisition Cost - Your total Sales and Marketing cost. CTR - Clickthrough Rate - The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. CTA - Call-to-Action - a text link, button, image, or some type of web link that encourages a website visitor to visit a landing page and become of lead. Some examples of CTAs are “Subscribe Now” or “Download this PDF document Today.” B2C (Business-to-Consumer) - sells to consumers (Amazon, Apple) B2B (Business-to-Business) - sells to other businesses (google) API - Application Programming Interface - a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. It's kind of like a phone for applications to have conversations. Example: The inglespodcast app in itunes and Android. Questions What's the most annoying thing that marketers do in order to sell you stuff? Which, if any, of these advertising methods would you take notice of: website banners email spam phone calls - telemarketing street advertising TV/radio commercials fliers on you car, in your postbox newspaper/magazine ads word of mouth pre-roll ads on YouTube podcast ads Why do you think marketing has become so much more important in recent years? Reza strongly objects to any public money being spent by councils or government on advertisements merely reminding you how good they (supposedly) are. What are your feelings on this? Is sponsorship of major events really necessary, or just purely self-interested marketing for the sponsor? Rory Sutherland: Life lessons from an ad man: https://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man Joan Boluda - Marketing online https://boluda.com/ Jason Van Orden and Jeremy Frandsen http://www.internetbusinessmastery.com/ Online Marketing Made Easy - Amy Porterfield http://www.amyporterfield.com/category/podcast/ Pat Flynn - Smart Passive Income http://www.smartpassiveincome.com/ ...and now it's your turn to practise your English. Do you have a question for us or an idea for a future episode? What annoys you most about marketing? Send us a voice message and tell us what you think. https://www.speakpipe.com/inglespodcast Nuestra tienda de descargas: http://store.mansioningles.net/ Send us an email with a comment or question to craig@inglespodcast.com or belfastreza@gmail.com. If you would like more detailed shownotes, go to https://www.patreon.com/inglespodcast Más podcasts para mejorar tu ingles en: http://www.inglespodcast.com/ More podcasts to improve your English at: http://www.inglespodcast.com/ Our lovely sponsors are: Lara Arlem Carlos Garrido Zara Heath Picazo Mamen Juan Leyva Galera Sara Jarabo Corey Fineran from Ivy Envy Podcast Manuel García Betegón Jorge Jiménez Raul Lopez Rafael Daniel Contreras Aladro Manuel Tarazona On next week's episode we're going to speak about ghosts and the supernatural. Please send us your ghost stories and any supernatural experiences you've had (Jose’s Vampire story Episode 96 http://www.inglespodcast.com/2016/03/28/nature-and-the-environment-airc96/ The music in this podcast is by Pitx. The track is called 'See You Later'

tv amazon english business internet marketing action sales market cost product investment corporate vampires android roi promotion nuestra consumer pages interactions vocabulary reza market research inbound marketing ctas maria jose jason van orden jorge jim b2c business cta call pitx jeremy frandsen api application programming interface pat flynn smart passive income

10 Great Reasons To Self-Publish Now

internet traditional reason stigma self publish great reasons robert graham b2c business

Play Episode Listen Later Aug 11, 2016 6:19

Synopsis Here are ten fantastic reasons that explain why self-publishing is a great business to get into. Now, more than ever before, self-publishing can be a fascinating and profitable way to improve your career, your bank account, your self-esteem, and your career prospects, all at the same time. It's also an amazing way to share your experience and knowledge with people all over the world. What You Will Learn In This Post 1. You will learn about ten amazing reasons why you should consider self-publishing your own book now. 2. You will learn why it is much easier now to share your experiences and knowledge with the entire world. 3. You will learn how and why the many benefits of self-publishing far outweigh the drawbacks. Introduction Here are ten fantastic reasons that explain why self-publishing is a great business to get into. Now, more than ever before, self-publishing can be a fascinating and profitable way to improve your career, your bank account, your self-esteem, and your career prospects, all at the same time. It is also an amazing way to share your experience and knowledge with people all over the world. Reason # 1. You retain control of your own publication: This is probably the most important reason for many of us that consider self-publishing. Reason # 2. Keep a larger percentage of the profits: You are going to work long hard hours to bring your finished publication to the market. You should benefit financially as much as possible. As a self-publisher, you can easily keep 45% to 80% of the cover price. B2C - Business 2 Community Website - The 10 Pros Of Self-Publishing Reason # 3. Get your publication into the market very fast: Traditional publishers can take many, many months to do what a self-publisher can do in a few months – or even weeks. Reason # 4. Very few entry barriers: A computer, simple software, internet access, a basic business plan, some free time, and a dream, and you are off and running to become a self-published author. Reason # 5. Be recognized as an authority and boost your career: Very few people in our world will actually publish a book. Doing so will make you stand out from the crowd. Having a published book is a very impressive way to enhance your resume and credibility. Linkedin - 10 Great Reasons To Self-Publish Now Reason # 6. Doesn't eliminate your chances of a traditional publishing deal: If your book sells enough copies, gets enough publicity, and is a timely topic, it is certainly possible to get a traditional deal – but they keep almost all of the income. Reason # 7. Traditional publishers don't have the time to deal with you: Typically, their interest in your book will only last several months. Then they will drop you for more profitable publications. Then you must take your book and do all the marketing, sales, and promotion yourself. Reason # 8. Great side-business: This is how most self-publishers get started. They create one book, hoping to boost their career, or share their experiences, and get the satisfaction of seeing their name on a book. Some enjoy the process of publishing so much that they then produce more books, or start a micro/niche publishing company. Thank you very much to science fiction author Robert Graham for posting and sharing my blog post. Reason # 9. Stigma has vanished: In our fast-paced and changing world there is always a big demand for high-quality unadulterated information from authors that know what they are talking about. For this reason, the majority of readers don't care if the book was published by one person or a big publishing house. Reason # 10. The Internet makes it easy and fast: Because of the internet we can now market and sell our publications all over the world – in a matter of minutes. We can also create a very sophisticated and successful marketing and promotion program that reaches a worldwide audience. Now, more than ever before,

10 Basic Steps To Setting-Up Your Blog

business b2b consumer usar generar b2b business b2c business

Play Episode Listen Later Jul 25, 2016 9:40

Synopsis There's a learning curve to successful blogging. And it'll take several months to fully learn most aspects of blogging and how to do it successfully. But the benefits that you and your business might gain can be enormous. Here are ten essential basic steps that you must heed in order to properly set up your blog. What You Will Learn In This Post 1. You will learn the most important and essential steps to setting up your blog. 2. You will learn very specific tips to make your blog look professional. 3. You will learn how and why these steps can help get your readers to appreciate and trust your blog. Introduction It's absolutely essential that you get your blog up and running as quickly as possible. As soon as you realize what specific topic, or niche, that you want to write about - start writing. This will help you build up a body of work that shows the world that you are an expert in your niche. But if you already have expertise in a particular topic, and have built up a body of work that you have previously written, you need to break that work down into a format that is blog-friendly. Here are ten essential basic steps that you must follow in order to properly set-up your blog and quickly get it running smoothly: Thank you to author Joel Friedlander of TheBookDesigner.com for linking to this article. Step # 1. Open A WordPress Blog As a beginner, you should go directly to WordPress. Do not waste your time on any of the other blogging websites. This one is by far considered the best and most user-friendly one that is available. It's very simple to use, and has many free add-ons, called widgets, are available. Most bloggers use this site, so there is plenty of help and advice available on the internet. But basically, WordPress.org gives you total control of your blog. WordPress.com is hosted by WordPress and you have less control. But do a search to learn more about the differences and the costs involved. Step # 2. Write Your Profile And Add A Headshot You must put a lot of thought into creating your profile. Start by using your LinkedIn profile to help you write this. Give some specific information about yourself, but DO NOT exaggerate. And DO NOT oversell yourself by being boastful or arrogant. Write several sentences giving the essential, but relevant, information that a reader might need to determine that you have the relevant experience to be writing about your blog's topic. Include a nice photograph of your face. B2C - Business 2 Community Website - 10 Basic Steps To Setting Up Your Blog Step # 3. Write Your Blog Posts Your blog posts can be written about anything that you want to write about. Some will be written like a formal essay. Some will be a one-paragraph quick tip. But always remember, that each post must support your niche. Any information that you post on your blog must benefit your readers and your followers. Write your posts in an appropriate and respectful style. Do not exaggerate, or talk down to the readers, or talk over their heads. Write to them in a way that shows you have respect for the subject matter, and for the readers. I don't care if you're a big-university intellectual or a wealthy big-shot celebrity. Your job as a blogger is to help the readers by sharing your expertise and experiences in a particular topic. They won't mind you tooting your own horn once in a while. But helping the readers should be the main reason you have a blog in the first place. Your personal need to show the world that you're an expert should come second. Remembering this is the key to producing a great blog. Thank you to Elizabeth Spann Craig for sharing and linking to my post "10 Basic Steps To Setting-Up Your Blog." Step # 4. Keep Your Posts Short A typical everyday post should generally be at least 400 words, and typically not more than 2,000 words. Each post should be about one specific topic. If your article is longer than this,

write blog wordpress setting up basic steps b2c business community website joel friedlander elizabeth spann craig thebookdesigner

Cómo usar LinkedIn para generar contactos segmentados en B2B

Podcast de Juan Merodio

Play Episode Listen Later Jul 17, 2016 1:32

Linkedin sabemos que es la herramienta profesional por excelencia, y que a nivel de negocio B2B (Business to Business) las estrategias de marketing digital de las que se habla son mucho menos si lo comparamos con B2C (Business to Consumer). Por ello hoy quiero compartir una te?cnica para que los negocios B2B puedan generar contactos (leads) cualificados y trabajar para convertirlos a ventas, por lo que podemos decir que es una estrategia perfecta para que departamento de marketing y ventas.

Cómo usar LinkedIn para generar contactos segmentados en B2B

Podcast de Juan Merodio

Play Episode Listen Later Jul 17, 2016 1:32

business b2b consumer usar generar b2b business b2c business

8 Tips To Using Testimonials And Endorsements to Promote Your Book

amazon tip testimonials endorsements kunz associating promote your book b2c business

Play Episode Listen Later Jun 27, 2016 6:20

Synopsis Testimonials and endorsements must be an integral part of your self-published-book marketing program. They should be shown and used everywhere and anywhere you have an opportunity to show them. These eight tips will give you a very powerful way to take advantage of your testimonials and endorsements to help you sell many more books. What You Will Learn In This Post 1. You will learn eight specific places to use testimonials and endorsements to help promote your book. 2. You will learn exactly why you must get testimonials and endorsements from a wide variety of people. 3. You will learn how and why testimonials and endorsements can give you a powerful advantage over other authors. Share This Image On Your SitePlease include attribution to https://kunzonpublishing.com/ with this graphic. Introduction Testimonials and endorsements must be an integral part of your self-published book marketing and promotion program. These testimonials and endorsements should be shown and used everywhere and anywhere you have an opportunity to show them. These eight tips will give you a very powerful way to take advantage of your testimonials and endorsements that you have collected and help you sell many more books. Here are a few excellent suggestions to get you started: Tip #1. Front Book Cover: Display one on your book's front cover if it is very strong, or by a well-known celebrity, or by an industry guru. Also, your book's foreword is a type of testimonial. Because of this, the author of the book's foreword should be shown on the front cover – especially if written by a very important or well-known person. Thank you to Diana Soloman for featuring this post on her website MyVADiana.com/. Tip #2. Inside the Book: Place the best ones on the first pages of the book. With POD and ebooks, it is very easy to continually add new and better testimonials and endorsements to your book as you get them. Tip #3. Press Releases: Any press release that you send out should be flaunting your best testimonials and endorsements. Make sure that you include your press releases in your media kit and on your book's website. B2C - Business 2 Community Website - Using Testimonials And Endorsements Tip #4. Website: Put every endorsement and testimonial on your website where you promote yourself and your book. Here you can display all the testimonials and endorsements that you collect – and keep adding to the list as you accumulate more. Highlight the ones that give you and your book the most praise. Also, highlight the ones from the biggest and most well-known names. Tip #5. Promotional Material: The best testimonials and endorsements must be used in any advertising and promotion for the book. These testimonials and endorsements are essential for higher book sales. These testimonials and endorsements will help make book shoppers take a second look at your promotional material. The longer you can get a buyer to spend reading your promotional material, the greater chance you have of getting them to jump over to your website or to Amazon to explore what your book is about. Publetariat.com - Using Testimonials and Endorsements to Promote Your Book, by Joseph C. Kunz, Jr. Tip #6. Media Kit: They must be used in your media kit, which should be on your website. Your media kit should be on your website/blog as a downloadable PDF. Make sure that you use active/clickable links inside your media kit. Tip #7. Interviews: The best testimonials and endorsements should be used in any written discussion about yourself and your books. Always try to associate your name with the authors of your best endorsements. Associating your name and book with these big-name people will give you an enormous amount of credibility within your market and in the eyes of the book buyer. “Testimonials and endorsements can become even more powerful if you get them from a wide variety of people.” (Tweet) Tip #8.

Writing A One-Page Business Plan: 5 Questions A Self-Publisher Must Ask

Play Episode Listen Later Jun 6, 2016 9:31

Click here to download this PDF ebook Synopsis Whether you're about to self-publish your first book, or start a micro-niche publishing company, you need to have a business plan in place. A business plan will give you a basic roadmap for your new business. An easy and quick way to do this is to create a one-page business plan. So, here is a list of five questions that you must ask yourself before writing your one-page business plan. What You Will Learn In This Post 1. You will learn the basic questions that you must ask yourself before you write your plan. 2. You will learn how to determine exactly what micro-niche you should pursue, and why. 3. You will learn how and why these questions will help you create a successful book. Introduction Whether you're about to self-publish your first book or start a micro-niche publishing company, you need to have a business plan in place. A business plan will give you a basic roadmap for your new business. An easy and quick way to do this is to create a one-page business plan. This will let you quickly clarify your own thinking about your new business. This short, one-page plan, can also be used as an outline for a longer more in-depth plan. With some research, you should be able to complete this one-page plan in under one week. So, here is a list of five questions that you must ask yourself before writing your one-page business plan: Kindle Nation Daily - Writing A One-Page Business Plan Question 1. WHY do you want to self-publish? Your answer can't only be about the money. It needs something more than that. It also needs to be short, very specific, and very personal. Examples: a. “I want to write a book that will help new nurses be more productive, more effective, and more marketable in today's tight job market.” b. “I want to write small-business management books so that I can share my knowledge and expertise with others that would like to start their own small business. I gained this knowledge and experience over the last 35 years while starting and managing my own successful small business.” c. “I want to write and self-publish a book to give myself more credibility in the eyes of my peers.” Thank you to Elizabeth Spann Craig for sharing and linking to my post "Writing A One-Page Business Plan: 5 Questions A Self-Publisher Must Ask." Question 2. WHAT will you write about? Explain it in one sentence, in very specific detail. You must understand what your writing niche, or specialty, will be. Examples: a. “I will write and publish books about all aspects of self-publishing for people who have not written a book before.” b. “I'll write a how-to book for experienced nurses who want to advance to become part of nursing management in a hospital.” c. “I'll write a how-to guide for new parents who are raising a deaf child.” Good to know info! "Writing A One-Page Business Plan" https://t.co/mXbTXIs89O via @jckunzjr #marketing— Chris Kennedy (@ChrisKennedy110) August 7, 2016 Question 3. WHO is your market? You must narrow this down to a very specific group of people. Your answer cannot be “everybody and anybody”. You must know exactly who buys your type of book. You only have a limited amount of time and money for marketing and promotion. You must target your best efforts at those who are most likely to buy your book. Keep your answer down to a few tight sentences. Example: a. “The market for my book is American nursing students that are in nursing school, or have just graduated as RN's with an AS or BS degree in nursing and are searching for their first job. They are almost exclusively females between 20 and 26 years of age. Half of them like to read a paperback copy of a book; the other half like to read the ebook version. They are very worried about getting a job after graduation because the nursing shortage has ended.” B2C - Business 2 Community.com - Writing A One-Page Business Plan Question 4.

american community writing bs explain rn business plan one page selfpublisher b2c business elizabeth spann craig

The Foreword, Preface, And Introduction As Powerful Marketing Tools

powerful period preface marketing tools foreword selfpublisher b2c business

Play Episode Listen Later May 16, 2016 5:49

Synopsis Don't underestimate the power of the foreword, preface, and introduction to help make your book get noticed, purchased, and read. Making money from selling books is a simple numbers game. Sell more books, make more money. Therefore, a lot of time, effort, planning, and designing must be applied to creating the foreword, preface, and introduction. Here's a quick discussion of these three sections, looked at from a marketing perspective. What You Will Learn In This Post 1. You will learn why you should never underestimate the marketing power of your book's foreword, preface, and introduction to help you make more sales. 2. You will learn that making an emotional connection with readers and buyers is a fundamental concept in marketing and selling. 3. You will learn how to help the person that is writing your book's foreword to understand their role in the success of your book. Introduction 3 Powerful Marketing Tools It's imperative that the self-publisher always remembers that a book's foreword, preface, and introduction can be very powerful marketing tools for the author and the book. They each play an important role in the success of the book. And one of these roles is to make an emotional connection with the reader. They each should help the reader develop an affinity, and intellectual attraction, to the writer. They should build a desire within the reader a need to hear what the author wants to say. Share This Image On Your SitePlease include attribution to Kunz On Publishing with this graphic. If written properly, and with a lot of forethought, all three sections can play a major factor in helping the reader to decide whether they should buy the book or not. These sections can also help the reader form a favorable opinion of the book while they're reading it, as well as after they have finished it. Therefore, a lot of time, effort, planning, and designing must be applied to the foreword, preface, and introduction. The Self-Publisher's Maxim Yes, a book's foreword, preface, and introduction are different. And each has a different purpose. But each has the same goal: To . . . 1. Make an emotional connection with the reader, which will . . . 2. Build credibility for the book's author and the book, which will . . . 3. Sell more books. Period. This is the maxim that we self-publishers must always keep in mind for everything we create. Everything, without exception. Thank you very much to best selling author Terri Main, editor of the Indie Publishing Daily News, for sharing my post. When Should Each Section Be Written? The preface and introduction of a book should be written before the book is written. The foreword should be written when the book is almost complete. Creating the preface and introduction beforehand will help the author establish in her own mind what she is trying to accomplish by writing the book. Therefore, when writing the book, the preface and introduction will help the author stay on course with the book's mission. Of course, they can be edited and adjusted as the book develops or if the mission changes. But, by writing them before writing the main part of the book, they'll act as a basic guideline for the author as the book develops. B2C - Business 2 Community Website - Book Marketing Help And Guidance For The Foreword's Author And don't forget, the person that writes the book's foreword will certainly be using and relying on both the preface and introduction to guide them when writing the foreword. Therefore, you not only need the preface and introduction to make an emotional and intellectual connection with your reading audience but with the foreword's author as well. You, the book's author, are trying to convince the foreword's author that you're the right person to be writing this book in the first place. In the preface and introduction, you're basically telling them how you want the book to be viewed by the reading audie...

10 Small-Business Start-Up Mistakes To Avoid