Matthew Steffen's Podcast

This week we chat about opt-in boxes for your website and brick and mortar so you can provide your prospective customers and clients a valuable incentive in exchange for their contact information so you can continually market your products and services to them on a consistent basis. To your success! Matt -- Matthew Steffen, President Imprinsic Marketing Group "Don't compete - DOMINATE." Main: 1-888.308.5506 2780 Bristol Pike Philadelphia, PA 19020 http://imprinsic.com/

This week we chat about Google's recent algorithm change that penalizes websites that are not mobile-friendly, and Robert comments about Matt getting him 2 jelly donuts. To your success! Matt -- Matthew Steffen, President Imprinsic Marketing Group "Don't compete - DOMINATE." Main: 1-888.308.5506 2780 Bristol Pike Philadelphia, PA 19020 http://imprinsic.com/

This week, I teach you how to start marketing your business in preparation for Black Friday sales. To your success! Matt -- Matthew Steffen, President Imprinsic Marketing Group "Don't compete with your competitors - DOMINATE them." Main: 856.888.2822 Fax: 856.888.2821 228 Kings Highway E. Haddonfield, NJ 08033 http://www.imprinsic.com

This week, I teach you my top 5 tips for creating and maintaining effective advertisements. To your success! Matt -- Matthew Steffen, President Imprinsic Marketing Group "Don't compete with your competitors - DOMINATE them." Main: 856.888.2822 Fax: 856.888.2821 228 Kings Highway E. Haddonfield, NJ 08033 http://www.imprinsic.com

Hi, Today I would like to share the best business strategy you can start right now to achieve all of your business goals. To your success! Matt -- Matthew Steffen, President Imprinsic Marketing Group "Don't compete with your competitors - DOMINATE them." Main: 856.888.2822 Fax: 856.888.2821 228 Kings Highway E. Haddonfield, NJ 08033 http://www.imprinsic.com

Today on the World's Greatest Marketing Radio Show, Matthew Steffen teaches us the best system for sending press releases. Important Links: 1) Free email marketing program: http://mailchimp.com/ 2) Example of Media Contact Page: http://archive.courierpostonline.com/section/CUSTOMERSERVICE07/Newsroom-Staff 2) Free Press Release Generator: http://imprinsic.com/press-blaster/ www.imprinsic.com

This week, Matthew Steffen teaches us how to use Pay Per Click Advertising and Facebook Advertising.

This week, Matthew Steffen teaches us what not to do to increase revenue with regard to employee interaction: -Hiring Outsiders – Always promote from within. -No Feedback – Even the U.S.. Army knows the importance of employee morale by the monthly administrating”counseling statements” which are essentially performance evaluations. -Public Scrutiny – Never deliberately confront an employee about poor performance in public. Humiliation has no place in business. -Casual Fridays – When the king farts, the entire kingdom begins to stink. Hey, that was pretty good. Write that one down. -Inconsistency – Why work for a buck today when tomorrow it might be a dime? -Image – If your company has a bad image, your employees will not feel comfortable, nor motivated. - I Have No Idea – Ask your employees!

Welcome to the World's Greatest Marketing Radio Show! Let's Chat About Why You Need to be on HARO This week, Matthew Steffen teaches us how to gain National media exposure. 1- How to ensure your email is full of reporters looking for your quotes on National stories 2- How best to write reporters in the interest of being quoted, and getting media attention 3- What to write 4- What stances to take on an issue 5- How to ensure your website is getting higher rankings on search engines as a result I hope you enjoy this marketing radio show about how to get into the media.

Today, Kristen Thompson teaches you 5 inexpensive ways to advertise your small business in New Jersey. These tips include: 1- Sign up for Google Adwords and ensure your website is visible to those searching for your products/services online. 2- Give away free samples of some of your complementary products/services to encourage future sales of chosen goods. 3- Blog useful content that will act as an online resource for people seeking your products/services. 4- Sign up for local listings such as Google Places. 5- Grab some friends and hand-out some promotional flyers. Humbly yours! Kristen -- Kristen Thompson, Director of Advertising Imprinsic Marketing Group MAKE YOUR MARK Main: 856.685.7194 Fax: 856.685.7198 228 Kings Highway E. Haddonfield, NJ 08033 www.imprinsic.com

Welcome to the World’s Greatest Marketing Radio Show! Let’s Chat About How to Get Customers with Facebook No Matter WHAT You Sell. This week, Matthew Steffen teaches us how to create and maintain a free Facebook page to get new customers. Why your business shouldn’t be able to get customers with Facebook How you can get customers with Facebook -What type of Facebook page to create -What type of content you can easily create and share -How to promote your business while appealing directly to market I hope you enjoy this marketing radio show about how to create a Facebook page to get new customers no matter what you sell. To your success! Matt -- Matthew Steffen, President Imprinsic Marketing Group "Don't compete - DOMINATE™." Main: 856.685.7194 Fax: 856.685.7198 9 Tanner Street Haddonfield, NJ 08033 www.imprinsic.com

Welcome to the World's Greatest Marketing Radio Show! Let's Chat About What to Ask Customers to Improve Your Marketing! This week, Matthew Steffen teaches us what to ask current customers to gain more knowledge of how to better serve them, and those customers you wish to serve in the future. What questions to ask Why you should ask these questions Who is the most important person you can study to increase your revenue I hope you enjoy this marketing radio show. Never forget to study your target market, first and foremost The rest is icing. To your success! Matt -- Matthew Steffen, President Imprinsic Marketing Group "Don't compete - DOMINATE™." Main: 856.685.7194 Fax: 856.685.7198 9 Tanner Street Haddonfield, NJ 08033 www.imprinsic.com

Battlenomics is a marketing systems that guides you to the top of your business sector. There are four pillars to Battlenomics, and they are: Inline Competitor Intersecting Competitor Perpendicular Competitor Parallel Competitor Let's take a look at each one: 1 - Inline Competitor An Inline Competitor offers the same exact product and benefit as you. If you sell cheese, all other cheese dealers are inline competitors because the value and product of their business is completely inline with yours. 2 - Intersecting Competitor An Intersecting Competitor offers the same product as you, but with a different benefit. For example, all sneakers (“tennis shoes” if you’re Southern), are relatively similar product-to-product. However, some sneakers are for running, some are for bowling and some are simply for looking good. While the product is the same, the benefit differs from product to product. 3 - Perpendicular Competitor In your competition business plan, place an illustration of a heart next to your Perpendicular Competitor because you love them. A Perpendicular Competitor sells a different product than you, however, with a very similar benefit. For example, karate schools, baseball leagues, art schools and Cub Scouts are all different products; however, the benefit of these products for children is exactly the same: Greater self-esteem Increased discipline Improved motor skills Increased hand-and-eye coordination The great thing about Perpendicular Competitors is you can advertise directly to their customers in the interest of increasing your own market share. For example, restaurants and movie theaters are Perpendicular Competitors. However, movie theaters have a competitive advantage because they realize the key to beating a Perpendicular Competitor is by offering their products as complementary goods. Why do you think you can play video games and eat food at movie theaters? So you don’t have to visit a restaurant or arcade instead. 4 - Parallel Competitor Parallel Competitors are not traditionally considered competitors in many schools of thought. However, I probably make 5x’s what those clueless academics make, so you listen to me and not those email obsessed hacks. Parallel Competitors are those organizations that offer a completely different product and benefit than you, yet, still harness the potential to deprive you of sales. Here are some examples: New car vs. new kitchen Vacation vs. Catholic School Deck vs. Country Club membership New phone vs. new clothes I hope you enjoyed this introduction to Battlenomics. To your success! Matt -- Matthew Steffen, President Imprinsic Marketing Group "Don't compete - DOMINATE™." Main: 856.685.7194 Fax: 856.685.7198 9 Tanner Street Haddonfield, NJ 08033 www.imprinsic.com

Welcome to the World’s Greatest Marketing Radio Show! Let’s Chat About Marketing a Law Firm Online This week I (Matthew Steffen) would like to teach you all of the basics of marketing a law firm online, such as: What should your website do? How do you attract new clients in your area with your website? How do you convert website visitors into long term clients? I hope you enjoy this chapter on marketing a law firm, and how great online marketing easily increases your client base. To your success! Matt -- Matthew Steffen, President Imprinsic Marketing Group "Don't compete - DOMINATE™." Main: 856.685.7194 Fax: 856.685.7198 9 Tanner Street Haddonfield, NJ 08033 www.imprinsic.com

Welcome to the World’s Greatest Marketing Radio Show! Let’s Chat About Keywords This week I (Matthew Steffen) would like to teach you all of the basics of keywords with regard to SEO (Search Engine Optimization), such as: -What is a keyword -How to select high value keywords for my website -How to integrate keywords into my website to increase visibility of my stuff on search engines I hope you enjoy this chapter on keywords, and how they increase your revenue. To your success! Matt -- Matthew Steffen, President Imprinsic Marketing Group "Don't compete - DOMINATE™." Main: 856.685.7194 Fax: 856.685.7198 9 Tanner Street Haddonfield, NJ 08033 www.imprinsic.com

Welcome to the World’s Greatest Marketing Radio Show! Let’s Chat About Branding This week I (Matthew Steffen) would like to teach you all of the basics of branding with regard to differentiation, such as: -How to brand your business -Some classic examples of successful (and ‘unorthodox’) branding strategies -How to brand your business for maximum product ‘sexiness’ I hope you enjoy this chapter on branding, and how great branding increases your uniqueness thereby increasing your revenue. To your success! Matt -- Matthew Steffen, President Imprinsic Marketing Group "Don't compete - DOMINATE™." Main: 856.685.7194 Fax: 856.685.7198 9 Tanner Street Haddonfield, NJ 08033 www.imprinsic.com