Podcasts about Mobilegeddon

In dieser Episode unterhalte ich mich mit Christina Aigner (UX Lead at Google Central Europe) & Ralf Ohlenbostel (Web Solutions Lead Google Central Europe) über Best Practices in the Mobile First World. Wir gehen dabei auf folgende Themen ein:Was hat sich seit "Mobilegeddon" 2015 getan?App oder Mobile SeiteBest Practices beim bauen von mobilen WebseitenContent Optimierung auf Mobile SeitenUX Research & Design auf MobileCore Web Vitalsetc.

Google's new algorithm update is here! How does this update affect your SEO? Is this another massive change like "Mobilegeddon" of years past, or something much easier to deal with? Listen today to learn more about the update and what you can do to protect yourself from this and future Google algorithm changes! What you’ll learn Why Google makes these changes. How keeping up with SEO best practices can protect you from changes. Why these changes are overall good for your business and the industry. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/exploring-the-may-algorithm-update-and-how-it-affects-your-seo/

Er du opptatt av å ha best mulig plassering når målgruppa di googler det du tilbyr? Da kan det faktisk være forretningskritisk at du får med deg denne episoden av HausPodden. I dag snakker vi nemlig om den viktigste Google-endringen siden "Mobilegeddon", og for å være helt konkret får du høre mer om: Hvorfor endringen er så viktig for bedriften din Hva som er det viktigste i algoritmeendringen Hva du bør gjøre for å ikke få dårligere Google-plassering etter endringen Spalten "Ukas framsnakk" har vi som alltid også ryddet plass til. Hvem vi har framsnakket denne gangen? Det finner du ut om du tar deg tid til å høre på episoden. Lyst på flere smarte tips og gode råd etter å ha hørt på denne episoden av podcasten? Sjekk ut fagbloggen RAUS. Som vanlig: har du ønsker eller tips om tema du synes vi bør snakke om i podcasten - send en dm på Instagram. -------- HausPodden er en del av konseptet RAUS, der bedrifter får smarte tips og gode råd om hva de kan gjøre for å nå små og store mål de har satt seg. Vert for dagens podcastepisode er Tormod Sperstad, som sammen med gode kollegaer i Haus Byrå skaper verdi for deg som kunde med design, digital markedsføring, innhold og rådgivning. --- Send in a voice message: https://anchor.fm/tormodsperstad/message

Welcome back to episode 2 with Damon Burton. Damon is the founder and CEO of a highly successful SEO agency. In the previous episode, we discussed how Damon is able to set effective boundaries to balance work and family life. We also talked about Damon's journey to become a successful SEO expert and entrepreneur. In this episode, Damon will be debunking three common SEO myths, and he'll share a few tips on how to improve our SEO. 3 SEO Myths We Need to Stop Believing Here are three common myths about SEO (search engine optimization) and why we shouldn't believe them. Myth 1: Keyword Stuffing is a Great Way to Boost Our Site's Ranking Keyword stuffing is when a webpage attempts to rank higher on a search engine by filling its page with hidden keywords. This used to be extremely popular, and for a while was effective. Damon still gets clients who ask about it, but Google has eliminated this tactic's effectiveness. Now a website earns its rank only from what a real person would be able to read on the site.  In fact, attempting to hide keywords can now do more harm than good. Google pays attention to a webpage's bounce rate, which is the percentage of site visitors who enter and then leave without continuing to view other pages within the same site. If a site has poorly written content or it's stuffed with keywords and doesn't read well, people will abandon it. If a site's bounce rate is too high, Google won't direct viewers to it because they want to create the best experience for their users. Myth 2: We Must Get as Many Backlinks as Possible Another common SEO myth is that we should try to get as many backlinks as possible, regardless of the quality of the source. Backlinks are when another website links to our website. Those links count as votes for our site in a credibility-building popularity contest. These links do have value and they always will, but the goal is not to get as many backlinks as possible from unrelated sites. Google gives much more weight to backlinks from the high-quality, related content.  Damon helps his clients focus on creating high-quality content that will attract backlinks naturally from high-quality related sites. These kinds of backlinks will be much more influential in Google's search algorithm than the backlinks from low-quality, unrelated pages. Myth 3: Google's New Algorithm Will Ruin Our Site's SEO Many people worry every time Google makes changes to their algorithm. Damon, however, never worries himself with the intricacies of Google's new algorithms and he has still been able to drive tremendous SEO success for his clients. He thinks that if someone has to worry that much about a Google algorithm change, then it means they're cutting corners, and it's going to catch up to them. With his clients, Damon focuses on the core concepts and principles of SEO, such as site speed and creating great content that people want to consume and share. Because of this strategy, more often than not, his clients aren't affected too badly by Google algorithm changes, and if they are, it usually impacts them positively. “I actually don't get too worried about the intricacies of Google's new algorithms because if you have to care that much, then it means you're cutting corners, and eventually it's going to catch up to you. So, I focus on the core concepts and principles of SEO, and we've never had a client get a penalty.” - Damon Burton Let's talk about a few of Google's major algorithm changes and how they focus on quality.  Google Panda Update In 2011, Google came out with the Google Panda Update, which focused on the uniqueness of content, not allowing content scraping or stealing content from other sites.  Google Penguin Update The 2012 Google Penguin Update focused on backlinks. Prior to this update, it was all about the number of backlinks over the quality. Immediately after Penguin, the relevance and quality of backlinks became a lot more important than quantity because Google had recognized that people were abusing it. That is another reason why Damon doesn't focus on backlink quantity. Mobilegeddon  Mobilegeddon was another algorithm update. It focused on emphasizing the value of mobile-friendly web designs. These updates were about improving the quality of the websites that Google recommends. It all comes back to a good page look, a good user experience, and good content. If we deliver good content then our site will rank well. “Long story short, I don't care about algorithm updates because as long as you're not trying to game the system, you're always going to be on the upside.” - Damon Burton Good Content As we've discussed, having quality content is essential for SEO. Good content has a good site structure where users and Google can find everything easily and identify the product or service that we offer. Good content is also unique, not the same as what everyone else is doing. It should speak to our readers' problems and pain points and put us in a position of authority to speak to those things. How Damon's Team Used Keyword Research to Create Content For the Utah Jazz's Team Store When Damon was working with the Utah Jazz team store, they were thinking about what their campaign could monetize. They didn't want to rank number one on Google for random word bragging rights; they wanted to rank for something they could profit on. So they did keyword research, starting with relevancy and looking for what people were searching forーwhich keywords were more relevant to their audience for their product or service.  The Utah Jazz's retail division needed to attract buyers for newer players like Donovan Mitchell, but they also wanted to sell merchandise for legacy players like Karl Malone. They looked into what people were searching about these players, and through the research found something that they never would have thought about. People were searching, “how did Karl Malone die,” but Karl Malone isn't dead. It was a great find for them because no one else was going to be writing about that. It didn't matter that the customer was wrong, that's what they were searching for. That was an opportunity to consider unique topic ideas like “10 Myths of How Karl Malone Died” that addressed customer's concerns, and it was the only thing that directly addressed the customer's intent.  Just because a word has high competition or low search volume doesn't mean we should say no. In fact, quite often, the words that have little search volume are the best ones to target because they are the most immediately relevant to our product or service. Would we rather have a word that people search 1,000 times and get one conversion from it, or would we rather have a word that people search 100 times, but we get 10 conversions? The payout is what matters. Being Human on Social Media to Build Relationships We are constantly bombarded with influencers showing us their spotless houses, perfect bodies, and expensive cars. We've become numb to this stuff, which is why it can be very rewarding to be human and vulnerable. It really stands out when someone posts something in their messy house where their kid just broke something. It feels real and we're able to connect with that person because they're being human. Damon always tries to keep his posts relatable, so that his followers will trust him. He talks about real problems people face with SEO or with being a parent, which helps in building his expertise. Then when they are ready for the product or service he offers, they come to him and say, “how do we get started” because they already have that relationship. “You have a scalable, quantifiable return, and you have a better client because they know what you do.” - Damon Burton Damon made a post on LinkedIn that resonated with a gentleman who reached out to Damon. He said he was considering SEO, and he'd like to meet with Damon. They met about a week later, and shortly after the meeting, the gentleman called Damon and said that most marketing meetings he leaves more confused than when he came in. With Damon's meeting, however, Damon explained why he should and shouldn't work with SEO National.  The gentleman ended up becoming a client, and two weeks later, he introduced Damon to his neighbor, who worked for a law firm and also became a client. Shortly after, the attorney-client asked Damon if he could introduce him to the Utah Jazz because he was the exiting vice president of the retail division responsible for filling the marketing roles before he left. Damon ended up getting the contract with the Utah Jazz. So within the span of about a month, he got three new clients all from one authentic post on LinkedIn. Because of quality content creation and credible authenticity, Damon was connected with Jazz. He never would have been able to do that even if he had spent $1,000,000 on paid ads. Being Human with Our Teams “Highly engaged teams show 21% greater profitability.” (Source: Forbes.com) Damon has a remote team of about 30 people that he's been working with for about 14 years. Most of them he has never met in person. Despite that, he has very close connections with all of his team members.  Two of them have asked him to be the godfather for their child. One almost named their kid after him. When two of them were getting married in the Philippines and Damon couldn't make it because his wife was pregnant, they ordered a 6-foot tall cardboard cutout of him. Cardboard Damon was in the wedding pictures and stood in the line behind the bride and groom. The emotional ties and connection Damon has with his team aren't possible without being vulnerable and being human. Future of SEO Damon believes that whatever the future holds, virtual reality, augmented reality, or something that doesn't exist yet, it will rely on the same things it does now: trustworthy, unique content that's accessible quickly and easily. As long as we understand the importance of establishing ourselves as credible, we won't have to care too much about the future. Key Takeaways Thank you so much Damon for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode: Don't attempt to use keyword stuffing. Seek after quality backlinks, not the quantity of low-quality backlinks. As long as we are creating quality content people want to read and link to, we probably don't need to be worried about Google's latest algorithm. Good content is unique, easily accessible, speaks to our readers' problems and pain points, and puts us in a position of authority to speak to those things. Be human on social media and with our teams to establish strong relationships. Connect with Damon If you enjoyed this interview and want to learn more about Damon or connect with him or his business, you can find him at https://www.linkedin.com/in/damonburton/ and SEOnational.com. Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter. Share Your Story  What are the best SEO strategies you have used? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers. Read at: https://monetizationnation.com/blog/57-3-seo-myths-debunked/ 

‘Mobilegeddon’ Could Be Bad News For Your Medical Practice Website by Dr Marketing Tips

Is your website hip and modern – or is it out-of-date and sad? If it's been a while since you updated your site, there's at least a chance that it's a dud. That doesn't mean it's poorly designed, but it does mean that it's your job to give it an honest evaluation and update it if it's not good enough. Fortunately, an update doesn't mean a full redesign. Here are 7 simple things you can do to make sure your website is offering the user experience and value your customers deserve. #1: Optimize for Voice Search One of the biggest problems I see with websites is that many are using keywords that haven't been updated in years. The days of short, generalized keywords are long past. Instead, focus on voice search, which is already important and on the rise. As of 2020, 50% of all searches will be voice-based. With virtual assistants like Siri, Alexa, and Cortana more popular than ever, it's safe to assume that a hefty percentage of the people who land on your site will get there via voice search. #2: Add Structured Landing Pages Structured landing pages have content that's easy for Google to interpret. They provide context for your content and identify how it relates to your metadata. The best-known tool for structuring your content is Schema markup. Schema provides a vocabulary that web developers can use to structure data around people, places and things on the web. When you add Schema markup to your site, it delivers rich snippets and rich cards as part of your search result on Google — making it easy for users to choose your site over the others that are available. #3: Update Your SEO Optimizing your website takes times, which is why a lot of companies do it only when they notice a big drop in their traffic. If it's been a while since you updated your SEO, then it's time to take another look. Why? Because Google updates its algorithm constantly. The most important update in the past few years has to do with relevance. Google Rank Brain, which is now part of Google's search algorithm, prioritizes sites based on their overall relevance to the term being searched. It measures bounce rates and the amount of time visitors spend on your site. The longer you can get them to stay – something that'll happen if you provide tons of relevant content – the better off you'll be. #4: Be Ready for Mobile There's really no reason for any website not to be mobile optimized at this point. Google rolled out its Mobilegeddon update back in 2015. That's when they started to penalize sites that weren't mobile optimized. It's not enough to have a mobile site now. You need a site that's perfectly optimized for mobile users. That means that mobile visitors can get the same content and functionality as a visitor using a desktop computer regardless of which device they're using. Some things that are particularly important are having buttons that are right-sized for mobile users, content that's easy to read with no teeny fonts or horizontal scrolling, and access to ALL the relevant content on your site – not just a few things. #5: Gather Some Social Proof Social proof can take many forms. Some of the most common kinds of social proof are: Customer reviews Customer testimonials Consumer ratings “Best Of” awards Industry awards Industry certifications There's plenty of research that shows that people give just as much importance to third-party reviews online as they would to a recommendation from a trusted friend. If you're not including some type of social proof on your website, then you're missing out on an opportunity to show casual visitors to your site that they can trust you. #6: Improve Your Page Loading Time How quickly does your website load? If the answer is more than four seconds, then it's a virtual certainty that you're losing visitors as a result. After just three seconds, approximately 53% of mobile users will navigate away from a site and try another one. The numbers are just as bad for des...

Published Jan 11, 2016 A Link Farm is a set of web pages created with the sole aim of linking to a target page, in an attempt to improve that page's search engine ranking. Get rid of these! Duplicate listings are one of the biggest negative ranking factors in Local SEO and they are also one of hardest things to find. By cleaning up your duplicate listings and following best practices you can gain greater control over what listings rank and how. Control which listing Google shows in the local business listing “3-pack”. Full description of how to find and manage your duplicate business listings in Google Local Search. Google is finally getting on board with in-SERP video advertising. Google announce that mobile traffic finally overtook desktop traffic in 10 different countries. The “Mobilegeddon” algorithm update to phase out sites not optimised for mobile. Make sure your business information is easily accessible to assistants like Siri for Apple users and Cortana for microsoft users, rather than trying to funnel people to your site specifically. Keep in mind the benchmarks of quality and customisation for content strategies in 2016.

Published Mar 23, 2018 Chris Hogan: Good day all, Chris Hogan and Andrew Groat come to you live from Me Media studio here in Burleigh for episode 80 of 'Get Fact Up'. And today we're talking about... Andrew Groat: The new mobile update for Google, the Google search. Chris Hogan: Look out peeps. Are you in for some trouble if you don't get this right? Andrew Groat: So last year Google rolled out what everyone affectionately named "Mobilegeddon", where it started marking down people's websites, or penalising people's websites that didn't have mobile friendliness. So that's been in effect for probably a year now I'd say. And the way that worked, it would check your website, see if it was mobile friendly. If it wasn't mobile friendly, you would be pushed further down the results. So that's been going for a bit and we've said that before, that you really need to take that seriously, because they're only gonna get more heavy handed with that. The mobile usage is growing. It's not changing, it's growing exponentially and now we've got like Google voice search, iPhone voice search, Siri voice search ... Sorry Alexa voice search. Chris Hogan: Yeah. Andrew Groat: And all of that is only showing mobile results, so it's only going further that way. And now Google have gone a little bit further with that new indexing strategy, and they're about to roll out a new thing called Mobile First Indexing, where they only check the mobile version of your website. Only index the mobile version. If you don't have a mobile version, they don't even look. Chris Hogan: You will not be on Google's search results, if you don't have a mobile website. Andrew Groat: So it's only something that they're slowly rolling out now. They're testing it on a couple of websites, but they will be rolling it out, they're 100% confirmed on that. So, that is a problem for people that don't have mobile friendly websites. Chris Hogan: You're warned. You're warned. And there's still people that don't have mobile websites. Some of them have by their [inaudible 00:02:10] credit a really dodgy version of their desktop version, and said, "This will do." And what's that gonna do for them Andrew? Andrew Groat: Well that means only that dodgy version will be in the search results now. Chris Hogan: Yeah. Andrew Groat: So, if you have a really, really good desktop site, doesn't matter. So the big thing here is, you shouldn't have a separate mobile version of the website. And I've done a bit of research this morning and we've always said responsive web design is the way to go. 100%. So you... To explain that a little bit better. If you have a mobile version of your website, that's when you have ABC.com.au as your desktop website, and then maybe M.ABC.com.au as your mobile only website. That's the only thing that's gonna be indexed now, is the mobile website. Chris Hogan: Yeah. Andrew Groat: So if you've got a kind of crappy version of your main website as your mobile site, then kiss the good one goodbye. Chris Hogan: And responsive websites are the ones that basically resize. So, they should be designed to resize from a desktop view, down to an iPad view, down to different width iPhone ... Sorry, phone widths, mobile phone widths. And it should show the same content. Andrew Groat: The same information, yeah. It should. Chris Hogan: And that's great and the reason why people should have done it that way, or should be doing it that way, is because it means that when you update your website, which might be from a laptop computer, most of the time... Or sorry, a desktop computer. Then what you're seeing on your desktop is what you're also gonna see on your mobile. And then it's just a quick check, "yep, displays fine." Done. And the content is exactly the same. So, you haven't had to do it in two places and be all tricky. And yeah, now if you don't have it, you're not gonna show on Google's search results, so. Andrew Groat: So you have to sort of ask yourself... You may not know if you have a responsive website or you just have a mobile version or something else. But you have to ask yourself, "When I look at my website on the phone, is it a different experience in terms of the content and information to someone on the desktop?" If it is, that's a problem. So Google's only gonna be reading the mobile version. Google is only checking your phone on a mobile, and it's only using that content to put it in the search results. So that could have a huge impact on your SEO. If you have cut down versions of all your text or you have cut down versions of anything. Or you just literally not showing certain pages, they're gone. Chris Hogan: Crazy. Andrew Groat: So there's a couple of ways you can check this. Chris Hogan: That was my next question. Andrew Groat: So Google has the mobile testing tool, we'll put a link to that down at the bottom. Now one thing about that, it's about to be updated. So when Google releases this update, they're also gonna have an updated version of this mobile friendly test. So you can check that now, and it might say it's okay, there might be a couple of things you need to fix up. As soon as they re-release this indexing update, you can guarantee they'll have a new version of this mobile testing tool. So keep on top of that. But the best way to test, and this may be a little bit over people's heads, and we can put some links in to get this setup. You need Search Console, that's Google Search Console, and that's what all of us webmasters use to keep on top of errors on a website. So if there's any errors showing up on a website, Google's crawled a page and then suddenly change the name of that page and it can't find it anymore. Search Console will send you an email for that. So inside Search Console, there is a dropdown called Search Traffic. At the bottom of that there's one called Mobile Usability, and they've said the best way to guarantee that you're gonna be okay for this new Mobile First Indexing change, is to check that page. So if you have any errors on that page, which means that Google can't check some of your pages because it's not mobile usable, then you need to get on top of that. And if you have anything on there that says it can't crawl your website, on the Mobile Usability page, you need to get on top of that, because that's Google trying to check your website as a mobile phone. So that's the best place to look. Chris Hogan: Cool. So, to recap, when does this come out? Andrew Groat: They're already rolling it out. Chris Hogan: It's now. Andrew Groat: They're testing it ... They said they're testing it on a select few websites right now. Chris Hogan: Right. Andrew Groat: And then it's gonna be rolled out country by country, so. Chris Hogan: Heck yeah. Andrew Groat: Even as we're saying this, it's probably already starting. Chris Hogan: And what's our average across our clients, what's the average number of searches via mobile at the moment? Andrew Groat: It's about 50%, it's probably more like 60 to 65%, is mobile traffic. And depending on what industry you're in, it's probably higher. Like we have some clients that are up to 80% mobile. Anything that involves ticketing for some reason, is always a lot higher. Even these days, e-commerce is a lot higher. E-commerce used to only happen on desktop, it's more that 50% on mobile now. People are becoming more trusting to putting credit card details through mobile. It's getting easier, there's better payment systems now. Chris Hogan: You can save your credit card details on your phone, just like you can on your laptop. Andrew Groat: Your AfterPay, PayPal, it's a lot more secure now so. Chris Hogan: Yeah. Andrew Groat: Yeah, very serious. Chris Hogan: Very serious guys. So if you aren't taking this seriously, then say goodbye to 60, 80% of your traffic from Google search results. Andrew Groat: If not all of it. If you don't have a mobile version, you're probably gonna be gone. Chris Hogan: Give us a call if you need help, we're here to spread the love. Andrew will give you a big cuddle. Andrew Groat: Over the phone. Chris Hogan: Consult, console you. Andrew Groat: And then we'll figure out a solution. Chris Hogan: Yeah. Andrew Groat: After the cuddle. Chris Hogan: Yeah. We do virtual cuddles. Thanks very much Andrew, that was very insightful. Thanks for watching guys. 'Get Fact Up' is available on MeMedia.com.au, also available on our Facebook page and on YouTube. You can subscribe there and get notified as soon as we go live with that vid. Stay tuned, and we'll see you next week. Andrew Groat: Thank you.

In today's episode, Lionel Johnston, and CJOB radio host Kevin Burgin discuss small business marketing.  I represented Farmers Marketing on CJOB with guest host Kevin Burgin on April 24, 2017, and we spent most of our time talking about small business marketing. I was asked several questions, but with being on-air and having limited time, my answers were very short. Check out our interview below. However, in an effort to share full information, I have provided the complete answers below the audio link.   1. Does every business need a website? Yes! I said this succinct answer jokingly, but seriously, this question should never be asked ever again. The internet is over 20 years old and while it is still in its infancy it is not a fad. If your business doesn’t exist online, you simply don’t exist. If you aren’t able to get a website set up quickly, at a minimum create a detailed Facebook business page.  2. What common mistakes do many small businesses make on their website? Too much info: Many treat their website like a digital Encylopedia, instead of treating is like their #1 sales rep. Inconsistent design, content and function: as a business grows it is common for more people to ask to add things to your website. Over time, your site becomes fat and loses its purpose. Technical issues: High blood pressure is nicknamed the silent killer. Technical issues are similar for your website as you often don’t see the issues that are hurting your traffic and conversion rates. For example, there are still many sites that are not responsive, meaning they work well whether you are on a desktop, a tablet, or a smartphone. Google implemented a new algorithm called ‘Mobilegeddon’ in 2015. In short, this algorithm change rewards mobile-friendly websites … which also is the same as penalizing websites that are not mobile-friendly. If you can only fix one thing on your website this year, making your website responsive would be the #1 thing to fix! 3. How to use small business marketing to build an online presence? Slowly. It is easy to get caught in the trap where you try a Facebook post or ad and you don’t get waves of customers crashing through your front door. Some things hit big right away but most growth will grow over time. The most important objective, in my opinion, is to think about your customers or audience first. Who are they? What do they care about? What are their needs and how can you help them? Find a way to add value to them and as you gain trust and a reputation, you will also build an audience.  4. What is SEO? SEO stands for Search Engine Optimisation. To keep it simple, basically, SEO helps Google understand what content you have which helps match the content online to the search query a user had. Think of it this way. If you upload an image, Google can’t see what the image is, but if you add alt tags to the photos such as “Red Mustang convertible beach palm trees summer”.  SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. – Search Engine Land 5. Why Blog? Because Google says so :). Google rewards businesses that produce unique and consistent content that people engage with. Working to do what Google wants is generally a good business practice in today’s digital world. Blogging is a great forum for you to share your expertise, insight and philosophies. Having a robust blog covering relevant information is a great resource for you when dealing with your customers. When they have questions you can direct them to a thorough and well-produced blog post.  BONUS TIP: Not sure what to blog about? Create a list of your top 10 most asked questions. Then write a detailed post answering each question. See more blogs from Farmers Marketing on the Farmers Report: a blog for lovers of marketing and growing small businesses.  6. What to look for in a digital marketing contractor? We didn’t’ have time for this question on air, but it is a very important topic. Marketing has changed forever. Assuming you have watched Mad Men, there are still many marketing agencies that want to run 100% of a company’s marketing functions. For some very large brands, that practice still exists today but it is becoming less common. One major reason for this shift is digital marketing activities seem like one discipline, but it is actually is a collection of many specialized disciplines. For example, you have SEO, graphic design, website design, content creation, video production, email marketing, blogging, pay per click advertising, UX, and so on. In each one of these specialties, you could spend your career honing your skills. If a contractor tells you they can do EVERYTHING for your business they are simply wrong.  7. What should a business owner do first? Go to Google and learn the importance of digital marketing. I suggest this because many agencies and experts like to throw around ten-dollar words to confuse you and show your importance. At a high-level, digital marketing is simple to understand: Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. – Wikipedia As a business, it is critically important to get a basic understanding of digital marketing. You want to be prepared for when a contractor tells you they can “make a new website for you, but it won’t be responsive.”, you need to know enough to politely stand-up and leave the meeting.  Google has upwards of 500 updates per year which is a pretty good reason to have an expert in your corner. If it helps you feel better, even website experts are challenged to keep up with all the changes. Yes, there is a lot to know, but it is simple at the same time. So, don’t get overwhelmed or intimidated. You can do this. Let me leave you with this: Over 50% of people pick up their smartphone immediately when they wake up. The digital world is here to stay and your customers, are like you – they live online. So make the commitment today to get started with digital marketing. You can’t do everything but you can do something. If you enjoyed the Master Modern Marketing podcast, please subscribe, rate and review the show. You can also keep in contact with the show sponsor, Farmers Marketing, at www.FarmersMarketing.ca, or www.facebook.com/farmersmktng.

Today on My Digital Story by www.triangledirectmedia.com, we’re with Ryan Cunningham from PremierTableLinens.com. Since 2008, Premier has provided customers online and in the Miami area a way to rent and buy linens. But as we’ll see, it’s much more than that. On this episode, we talk to Ryan about marketing the site, optimizing for mobile, keeping their core customers happy, any mistakes they’ve made along the way, and then we get into what’s coming next in search, and advice that Ryan would have for anyone who wants to start up an ecommerce site today. (2:30) Ryan joins PremierTableLinens.com officially in 2012, but the relationship started long before that (4:45) “Premier Table Linens has become…omni-directional…” (7:30) “There was definitely a disruption…” (9:45) How does Premier keep up with what’s trendy in linens? (13:20) Has Premier grown as millennials have grown and become more influential? (15:15) Big corporate clients (16:43) How does Ryan spend his day-to-day? (18:32) What works in marketing and what doesn’t? (25:05) Mobilegeddon hits, was Premier ready? (27:08) Next big thing in search? (28:15) Advice for someone starting an ecommerce business. (30:40) What’s next for Premier?

Rand Fishkin (Wizard of Moz) And I Discuss One vs Multiple Domains; One vs Multiple Product Lines; How Mobile Is Driving Search; And What That Means For Your Content Strategy Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes www.Moz.com www.CallAshRoy.com www.ProductiveInsights.com/126 Related Episodes: 001. Neil Patel (Kissmetircs Founder) On How to Make Better Decisions Around Client Selection, Branding and Investing 003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business 06. Chris Garrett (CopyBlogger) on How to Use Content Marketing to Win Online (including a Simple 5 Day Plan to Get Your Started in a Week!) 036. Onlne Presence, Key Trends in Content Marketing and What This Means For You - With Yaro Starak 038. Rand Fishkin – How To Create Great SEO-Friendly Content Plus Key Trends In Search 041. Mobilegeddon Is Here! Is Your Site Mobile Responsive? – with Eric Enge 071. Rohit Bhargava — Author of Likeonomics and Non-Obvious — On The Value of Content Curation 073. Darren Rowse — Problogger Founder — Shares His Secrets Around Prolific Content Creation, Podcasting, & Facebook Live (Part 1 of 2) 074. Darren Rowse (Problogger) Shares His Blogging Success Secrets (Part 2 of 2) 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? 085. Is Your Website Mobile Responsive? James Reynolds and I discuss Mobilegeddon and What that Means for Your Google Rankins! 086. Ed Dale On Copywriting and Online Business Success Strategies (Part 1 of 3) 087. Ed Dale On Copywriting and Online Business Success Strategies (Part 2 of 3) 088. Ed Dale On Copywriting and Online Business Success Strategies (Part 3 of 3) 107. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 1 of 2) 108. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 2 of 2) Brian Clark On How To Humanise Your Content, Create Empathy Maps, and lots more! 111. The Secrets to Building a Powerful Personal Brand 116. Brian Clark On How To Humanise Your Content, Create Empathy Maps, and lots more! 123. Pamela Wilson on Educational Content and How it Helps in Building a Brand – Part 1 124. How to Create Content Consistently even if You don’t Feel You’re a Writer (The 4 Day Content Creation System) - Part 2 Key Points and Insights 4:24 - Back in the black 5:23 - SEO Moz and their investment strategy 6:30 - Some key learnings from building the Moz brand? 7:20 - The importance of focusing first on ONE product (before expanding) 7:49 - Marketing complexity 11:42 - How does a startup solve the problem of managing multiple products? 15:50 - Should you get a separate domain for each brand or are you better off focusing on the one domain with subdomains? 18:50 - SEO developments - the Mobilegeddon evolution 20:26 - Mobile friendly vs mobile responsive 21:27 - Should you have a separate mobile website 23:00 - The importance of considering mobile user experience when creating a content 25:15 - Google Featured Snippet 30:36 - Walking the fine line between creating intrigue and building quick engagement via a problem-solving approach What are the key learnings in growing a business? Having more than one product makes managing the business more complex. The more products you need to manage the more diluted the marketing efforts become. How does a startup business solve the problem of managing multiple products? Focus first on building one product. After having developed brand awareness around the one product, then look at building other 'product brands'  

Is Your Website Mobile Responsive? James Reynolds And I discuss Mobilegeddon And What That Means For Your Google Rankings Share this Episode Click To Tweet  Share on Facebook Links Mentioned www.seosherpa.com Callashroy.com http://www.veravo.com/ http://www.seopartner.com/ https://www.google.com/webmasters/tools/mobile-friendly/ https://www.distilled.net/ https://analytics.google.com https://ahrefs.com/ http://buzzsumo.com/ https://www.google.com/ https://moz.com/products/pro/keyword-explorer https://adwords.google.com/KeywordPlanner Related Podcast Episodes 015. Google Adwords Success Secrets Revealed! With Mike Rhodes 013. […]

Is Your Website Mobile Responsive? James Reynolds And I discuss Mobilegeddon And What That Means For Your Google Rankings.

La evolución de Google hasta 2018: https://www.triunfacontublog.com/leccion/2-la-evolucion-google/ Puedes comprobar la evolución de tu blog y de cualquier dominio desde las herramientas SEO de la lección https://www.triunfacontublog.com/leccion/15-herramientas-seo-bloggers/ - Google Cambia - Google se funda en 1998 por Larry Page, Serguéi Brin - 2001 añaden la búsqueda de imágenes. - 2003 el primer gran cambio de Google llega en 2003 con “Florida”, que buscaba eliminar de los resultados las páginas que mostraban solo publicidad. - En 2004 llegó “Austin”, que intentaba impedir que se mostraran webs que repetían la misma palabra una y otra vez para posicionarse en los primeros puestos. - En 2007 se lanzó “Universal Search”, con el que se añadieron las pestañas de imágenes, noticias y vídeos. - “Suggest” en 2008 ayudó mucho a saber qué buscaba la gente. Se desarrolló el sistema predictivo que podemos usar hoy en día para crear títulos optimizados para SEO. Hay un capítulo dedicado a ello. - En 2009 “Vince”, con el que se premiaba a los buenos SEO de la época y a las marcas. - Ese mismo año llegó “Caffeine”, que mejoró el tiempo de indexación (lo que tarda Google en mostrar nuevas páginas en sus resultados). - El conocido “Panda” llegó en 2011 y posteriormente tendría diferentes versiones. Principalmente penalizaba contenido copiado, premiando el contenido original de calidad. Hoy siguen apareciendo nuevas versiones. - “Venice” apareció en 2012 y mejoró los resultados a nivel local, es decir, si buscas “restaurante chino” y estás en Madrid te aparearán los restaurantes chinos de Madrid. - También en 2012 llegó “Penguin”. Fue un año movidito para los que trabajamos el SEO. “Penguin” ha sido el más malo de la película. La creación de cientos de enlaces de baja calidad empezó a ser penalizado. La cantidad de enlaces hasta la fecha era un factor que indicaba a Google lo importante que era tu web. Pero Google lo empezó a penalizar, prefiriendo menos enlaces de mayor calidad. El llamado PageRank, o puntuación que daba Google a una web y del que te hablaré más adelante, ya era un factor muy importancia a tener en cuenta. - “Hummingbird” llegó en 2013 e hizo que Google aprendiera a interpretar el contenido de las búsquedas de forma semántica y a mejorar los resultados. “Pigeon” surgió en 2014 y se centró en mejorar “Venice” para ir un paso más allá y mostrar resultados apropiados para tu ubicación. Estaba muy orientado a búsquedas desde el móvil. - En 2015 se lanzó “Mobilegeddon”, un nuevo algoritmo que aumentaba a la importancia de la adaptación de las webs y blogs en todos los dispositivos móviles. “Phantom” también en 2015 se centra en la experiencia de usuario, es decir, cuánto tiempo está el usuario en una página, si navega mucho tiempo, si vuelve a lo largo del tiempo, si el diseño facilita la navegabilidad, si hay errores, si el contenido es bueno, si hay muchos anuncios, etc. - Este 2016 llegará “Penguin 4.0” que se basa en actualizaciones de los resultados de búsqueda en tiempo real, añadiendo penalizaciones y premiando páginas en unos segundos. Hasta ahora cuando te penalizaban tenías que esperar hasta un nuevo cambio de algoritmo para poder salir de la penalización. - 2017 Fred Update. Adiós webs con muchos anuncios ¿Qué aprendemos de esta evolución? Descubrimos qué le gusta a Google y a dónde quiere llegar. También vemos que los atajos no valen si queremos mantener nuestro blog bien posicionado durante más tiempo. 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Copias de Seguridad cada 4 horas, Reglas Anti-Hackeo para WordPress y Certificados SSL Gratis. - Podcast Recomendado: Desarrollo Profesional sobre desarrollo personal y profesional con Mattia Pantaloni - App recomendada: Airbnb para reservar habitaciones - Blog recomendado: http://aulacm.com/blog/ - Noticia de la semana: https://searchengineland.com/ Manda tu pregunta a https://www.borjagiron.com/contactar Cómo dejar una reseña: http://www.borjagiron.com/internet/como-escribir-resena-en-itunes-para-un-podcast-en-4-pasos/ CURSO GOOGLE ANALYTICS https://www.triunfacontublog.com/curso/google-analytics/ CURSO EMAIL MARKETING https://www.triunfacontublog.com/curso/email-marketing/ CURSO DE SEO https://www.triunfacontublog.com/curso/seo/ CURSO CREAR UN PODCAST https://www.triunfacontublog.com/curso/crear-podcast/ LIBRO SEO BÁSICO PARA BLOGGERS ePub y PDF: http://www.borjagiron.com/libro-seo-basico-para-bloggers/ Kindle de Amazon: http://amzn.to/2jZ6a28 LIBRO SEO AVANZADO PARA BLOGGERS ePub y PDF: http://www.borjagiron.com/libro-seo-avanzado-para-bloggers/ Kindle de Amazon: http://amzn.to/2jzPSkj PATROCINADORES: Metricspot: Herramientas de Análisis Web y Auditoría SEO - Análisis del SEO de tu web y de tus competidores - Análisis de Keywords y rankings - Análisis de Backlinks y mucho más MetricSpot te permite optimizar tu página Web y las de tus clientes para desmarcarte de la competencia Puedes probar las herramientas gratis durante una semana y se le aplica un descuento del 33%. Crear tutorial metricspot en Youtube Puedes crear tu cuenta gratis en https://www.borjagiron.com/metricspot MAILRELAY https://www.borjagiron.com/mailrelay Herramientas para Email Marketing: https://blog.mailrelay.com/es/2017/03/03/herramientas-para-email-marketing Ahora con Mailrelay Smart delivery los emails se envían primero a los que más abren e interactuan con tus emails por lo que la recepción se optimiza. Además se evita ser considerado spam. Cómo hacer mailing: https://blog.mailrelay.com/es/2017/01/17/como-hacer-mailing A medio largo plazo se nota una mayor apertura de emails y mejores resultados en las campañas. Mailrelay, la plataforma de email marketing que ofrece una nueva cuenta gratuita para bloggers de marca personal de hasta 600.000 envíos mensuales y esta cuenta ofrece una capacidad de 120.000 suscriptores. Es la plataforma que uso en algunas de mis listas y funciona realmente bien. Entra ahora en https://www.borjagiron.com/mailrelay y contacta con ellos para que te den acceso a la plataforma de email marketing gratis para usarla con tu blog personal. Blog normal: Hasta 3.000 suscriptores (15.000 si nos sigues en Twitter y Facebook y Google+) Hasta 15.000 emails cada mes ¡75.000 si nos pides el aumento por seguirnos en Twitter, Facebook y Google+! HOSTINGS RECOMENDADOS SITEGROUND Una de las mejores empresas de hosting del mercado. Mi borja borjagiron.com lo tengo con ellos Desde 10gb, migración gratuita, soporte 24/7 con teléfono, https, garantía devolucion 30 días, backups diarios, bases de datos mysql ilimitadas, última tecnología. https://www.borjagiron.com/siteground WEBEMPRESA Otra excelente empresa de hosting. Mi plataforma de cursos triunfacontublog.com la tengo con ellos Migración gratuita, seguridad increíble, htts, backups diarios, última tecnología, soporte técnico super rápido. https://www.borjagiron.com/webempresa Sobre el podcast El podcast “SEO para bloggers” se emite lunes y viernes a las 7:00am (hora española). Canción: Scott Holmes – Inspiring Corporate

Ben je klaar voor ‘Mobilegeddon 2.0’? Vandaag is het precies een jaar geleden dat Google de SEO-wereld op z’n kop zette met ‘Mobilegeddon’, de algoritme-update bedoeld om mobiele zoekers betere resultaten te geven. Nu kondigt Google weer een belangrijke update van het mobiele zoek-algoritme aan. Die werd al snel omgedoopt tot ‘Mobilegeddon 2.0’. Luister nu naar deze podcast over de ontwikkelingen in mobile search. Bovendien heb ik tegen het einde nog een paar handige SEO tips voor mobiel.

Warning! If your website is NOT mobile friendly as of May, 2016, you're in BIG trouble. This has been a long time coming, however now it looks like we're about to see some serious action from our friends over at Google. 'Mobilegeddon' as it was named by the industry last year refers to the algorithm update that Google released last year, favouring websites that are mobile friendly. Due to the increased use of mobile devices like phones and tablets, Google released an update that favours websites that are optimised to mobile, over those that aren't on searches that come through a mobile device. This basically means that if someone is searching for you from a mobile device and your website is NOT mobile friendly, then it has less chance of showing up in a search query than another website that has been optimised for mobile. As of May, 2016, Google has announced that it is going to be progressively increasing this signal, meaning that if you're not mobile responsive, you're in big trouble. This is going to have a serious effect on businesses that choose not to act, so I strongly encourage anyone that this is going to effect, click on the link below, so we can get your mobile friendly website set up for you ASAP. Visit www.TheSiteShed.com/mobile for a special deal that Tradie Web Guys are offering exclusively to The Site Shed listeners. See omnystudio.com/listener for privacy information.

Former Googler: Google’s Early March Update Gone Unnoticed Long Enough as Glenn Gabe posted some data for one of his non-clients on Google+ . Plus, Google to boost mobile-friendly algorithm this May as Google announced increase in mobile-friendly update factors, but don’t expect another Mobilegeddon.Also, Why real-time search algorithm updates may be bad news. With real-time algorithm updates becoming the norm in place of manual releases, what issues might arise?  Plus, The Savvy SEO’s Guide to Backlink Analysis and 5 Strategies Unlocked From Google’s Quality Rating Guidelines and How Google’s new Local Business Cards could change local optimization and SEO.

Former Googler: Google’s Early March Update Gone Unnoticed Long Enough as Glenn Gabe posted some data for one of his non-clients on Google+ . Plus, Google to boost mobile-friendly algorithm this May as Google announced increase in mobile-friendly update factors, but don’t expect another Mobilegeddon.Also, Why real-time search algorithm updates may be bad news. With real-time algorithm updates becoming the norm in place of manual releases, what issues might arise?  Plus, The Savvy SEO’s Guide to Backlink Analysis and 5 Strategies Unlocked From Google’s Quality Rating Guidelines and How Google’s new Local Business Cards could change local optimization and SEO.

Vi träffar Pineberrys grundare Michael Wahlgren. Han är expert på sökordsoptimering och tillsammans pratar vi om sök och hur det mobila förändrar förutsättningarna för detsamma. Michael berättar om maktkampen som pågår kring det mobila söket och berättar om de viktigaste platserna som det krigas om. Avsnittet avslutas sedan med en diskussion kring mobil annonsering där Michael ger sina bästa tips för att lyckas med annonsering till mobila användare. Avsnittet i korthet: Välkommen Michael Wahlgren Den mobila sökmaktkampen Hur mobilanpassar man en site så att google blir nöjd? Mobilegeddon från grunden Michaels bästa tips kring mobil annonsering Tack Michael för ett bra snack! Mer om Michael Grundare av företaget Pineberry som är experter på sökordsoptimering. Han hörs även i utmärka Sökpodden (@sokpodden).

How To Sustainably Generate Creative Content. Develop an Awesome Mindset with Lisa Myers, CEO of Verve Search, Plus Her Favorite Star Wars Quote Lisa Myers is an expert in SEO and content marketing and was introduced to me by Rand Fishkin. She is the CEO of Verve Search and is an internationally respected search marketing expert. She's won a number of prestigious awards, and in 2011, she won the Search Personality of the Year at the UK's Search Awards and most recently, in the European Search Awards, they won the best SEO agency, the best content marketing campaign and the best Pan-European campaign. Verve's unrivaled creativity and attention to detail have seen the company grow rapidly from a small team of passionate enthusiasts to an authoritative global service provided.   Share This Episode Click to Tweet Resources Mentioned Click here to download podcast shownotes https://productiveinsights.com/hire http://www.vervesearch.com/ Twitter: @lisadmyers Connect with Lisa on LinkedIn Idioms of the world – Hotel Club campaign Audible Books Mentioned Blink: The Power of Thinking Without Thinking - Malcom Gladwell Related / Mentioned Podcast Episodes: Episode 001:  With Neil Patel Founder of KISSmetrics on branding investments mindset, productivity and lots more Episode 002: James Schramko on Recurring Income Models Episode 006: Chris Garrett (Copyblogger) on Content Marketing For Business Success  Episode 022:  $50 million and counting with Ed O'Keefe Episode 032:  Dan Norris on his book content machine Episode 038: Rand Fishkin — Wizard of Moz — on how to create Epic Seo friendly Content Episode 041: Mobilegeddon is here! Is your site more responsive? — With Eric Enge from Stone Temple consulting Episode 050: James Schramko on Frameworks For Business Profitability Episode 052: Kyle Tully on Specific Mindset Techniques to 10X your prices Episode 053: A serial entrepreneur's journey from zero to an eight figure business valuation -  with Pratima Aravabhoomi Episode 055: Ezra Firestone On Ecommerce and An Entrepreneurial Mindset Key Points (Timestamps) 00:38 — Intro and overview 02:34 — Huge changes in Google’s algorithms and their effects on SEO marketing 04:08 — “If everyone is drawing a cross, you need to draw a circle.”- Lisa Myers 06:31 — How to use creative content to grow your brand 07:39 — The two strategies in creative content campaigns 09:47 — If your content isn’t working, you need to aim to create content that gets backlinks from higher quality sites (not lower quality sites). 12:15 — Lisa describes Verve Search’s award-winning content marketing campaign. 14:21 — A discussion on guest blogging as an SEO strategy and a business strategy 16:10 — The biggest and most authoritative sites in the Norwegian market 16:47 — The job of an SEO and content marketer is to be a labyrinth walker. 21:21 — The importance of research and how to use it to create great content 23:48 — Rand Fishkin and his take on how to create high-value shareable content 24:22 — Trying to push content that people don’t need is a complete waste of time. 26:19 — Creating good creative content will cover many bases (SEO, PR, social media, etc..). 28:44 — Creating content that doesn’t solve a problem is like building a house by holding a hammer. 29:43 — How to sustainably create epic high-quality content 33:43 — Creating good quality content does involve taking some calculated risks. 34:16 — Doing multiple small campaigns to ‘cover your bases’ is a highly risky strategy. 35:19 — The importance of trusting your instincts 36:45 — Lisa Myer’s favorite Star Wars quote: “Do or Do not – there is no try.” - Yoda 36:55 — Most common challenges people face when engaging in creative content 42:39 — Lisa’s ‘rubber band’ theory when it comes to personal growth and recruitment

Mobilegeddon Is Here! Is Your Site Mobile Responsive? - with Eric Enge Eric Enge is an expert in SEO and content marketing. He's the CEO of Stone Temple Consulting and has worked in the industry for more than 30 years. He's been an entrepreneur for most of his career; The Stone Temple interview series - which was highly acclaimed for its interviews with top search engine employees such as Google's Matt Cutts and other industry luminaries. He's also co-authored a book, The Art of SEO which he wrote with Rand Fishkin whom I interviewed in an earlier episode in this podcast. He is well-known for writing in many places such as Forbes, Copy Blogger, and Search Engine Land and as a result, was named the 24th most influential person on the topic of content marketing. Share This Podcast: Click to tweet Resources Mentioned: Click here to download the podcast shownotes https://www.stonetemple.com/ https://www.stonetemple.com/blog/ https://www.stonetemple.com/googles-gary-illyes-discusses-mobile-as-a-ranking-factor/ https://www.google.com.au/webmasters/tools/mobile-friendly/ Related Podcast Episodes: Chris Garrett (Copyblogger) on Content Marketing Content Marketing Tutorial (Youtube video also available) SEO and how to integrate it with Content - David Jenyns Dan Norris new book Content Machine Rand Fishkin on Content and key trends in search today Books Mentioned: The Art of SEO (Theory in Practice) Atlas Shrugged Made to Stick: Why Some Ideas Survive and Others Die Key points (with timestamps) 4:01 - Eric’s take on how SEO has evolved over the years 6:54 - Mobilegeddon (April 2015 google alogrithm) update and why you need to understand its implications 7:28 - Growth in mobile traffic isn't at the expense of desktop traffic. It's in addition to desktop traffic! 12:01 - Two studies that talk about the scope of Mobilegeddon 13:28 - How a drop of a couple of positions in google rankings can affect your traffic by up to 50% 15:39 - Five (5) years from now, we're going to see completely different search experiences on mobile. 18:05 - Eric's study on Mobilegeddon update showed that 50% of sites dropped in rankings following the update. 18:36 - The impact of Mobilegeddon hasn't been fully experienced yet. 22:25 - Why the user's search experience is so important to google 25:38 - Actions listeners can take to improve their content's performance in search engines 28:27 - The days of black hat SEO are over. 32:45 - How to quickly tell if a website is mobile responsive - Google's mobile-friendly tool 35:47 - The key indicators that your site is mobile responsive 37:59 - Books that have had great impact on Eric 41:21 - How to find out more about Eric If you enjoyed this podcast then please share it with your friends - your referral is the ultimate compliment!

Mobilegeddon Is Here! Is Your Site Mobile Responsive? - with Eric Enge Share This Podcast: Click to tweet Share on Facebook Resources Mentioned: * https://www.stonetemple.com/ * https://www.stonetemple.com/blog/ * https://www.stonetemple.com/googles-gary-illyes-discusses-mobile-as-a-ranking-factor/ * https://www.google.com.au/webmasters/tools/mobile-friendly/ Related Podcast Episdoes: * Chris Garrett (Copyblogger) on Content Marketing * Content Marketing Tutorial (Youtube video also available) * SEO and how to integrate it with Content - David Jenyns * Dan Norris new book Content Machine * Rand Fishkin on Content and key trends in search today Books Mentioned: * The Art of SEO (Theory in Practice) * Atlas Shrugged * Made to Stick: Why Some Ideas Survive and Others Die Key points (with timestamps) * 2:57 - Eric’s take on how SEO has evolved over the years * 5:43 - Mobilegeddon (April 2015 google alogrithm) update and why you need to understand it's implications * 6:09 - Growth in mobile traffic isn't at the expense of desktop traffic. It's in addition to desktop traffic! * 10:51 - Two studies that talk about the scope of mobilegeddon * 12:00 - How a drop of a couple of positions in google rankings can affect your traffic by upto 50% * 14:29 - 5 years from now we're going to see completely different search experiences on mobile * 16:51 - Eric's study on the mobilgeddon update showed that 50% of sites dropped in rankings following the update * 17:22 - The impact of the mobilegeddon hasn't been fully experienced yet * 21:04 - Why the user's search experience is so important to google * 24:27 - Actions a listener can take to improve their content's performance in search engines * 27:18 - The days of black hat SEO are over * 31:22 - How to quickly tell if a website is mobile responsive - Google's mobile friendly tool * 34:36 - The key indicators that your site is mobile responsive * 36:51 - Books that have had a great impact on Eric * 40:11 - How to find out more about Eric If you enjoyed this podcast then please share it with your friends - your referral is the ultimate compliment!

This week, Chris Bevolo, Adam Meyer and Chris Boyer deliver a short and simple podcast focused primarily on Chris Boyer’s interview with ehealthcarstrategy.com about the impact of mobile on SEO (search engine optimization). In it, they discuss how hospitals should evolve their websites to adopt a mobile-first strategy, and how Google’s new SEO algorithm is continually evolving to meet the ongoing movement to mobile. Of course, the conversation wavers to briefly address the Cecil the Dentist controversy…but still, this is an enjoyable (and short) techie podcast!

Tracking “Mobilegeddon” results; Search Results shake up. AOL goes Bing and Yahoo testing Google. Your URL should be in the same language as the content. Comparing Site in Webmaster Tools Implications?  Issues with Spammy Rich-snippets coming to a head. JohnMu still recommending PubSubHubbub.

Tracking “Mobilegeddon” results; Search Results shake up. AOL goes Bing and Yahoo testing Google. Your URL should be in the same language as the content. Comparing Site in Webmaster Tools Implications?  Issues with Spammy Rich-snippets coming to a head. JohnMu still recommending PubSubHubbub.

Tracking “Mobilegeddon” results; Search Results shake up. AOL goes Bing and Yahoo testing Google. Your URL should be in the same language as the content. Comparing Site in Webmaster Tools Implications?  Issues with Spammy Rich-snippets coming to a head. JohnMu still recommending PubSubHubbub.

It’s not every day that you get to hear from an industry Search Engine Optimization expert, but it this episode, we’re able to deliver just that to private schools. Cyrus Shepard, the Director of Audience Development at , joins me to talk Search Engine Optimization (SEO). He paints the SEO big picture for private schools and shares practical tips for earning better search results. Hear Cyrus report on the early findings from Google’s mobile search deadline (aka Mobilegeddon), the ever increasing importance of page speed, plus Cyrus makes some bold predictions about what’s to come with search.  Also, make sure to listen to the entire conversation to hear what he considers to be the key ingredient for SEO success.  

Panda Pending, Constant Penguin, Cloaking via Mobile, Windows 10 update, Mobilegeddon bigger than anticipated or reported, plus a Matt Cutts retrospective at SMX Advanced. Plus, Jim Hedger and Dave Davies discuss Does Google Associate Unlinked Brand Mentions with Brand Sites for Ranking? Googles VR camera plans more than just GoPro partnership.

Panda Pending, Constant Penguin, Cloaking via Mobile, Windows 10 update, Mobilegeddon bigger than anticipated or reported, plus a Matt Cutts retrospective at SMX Advanced. Plus, Jim Hedger and Dave Davies discuss Does Google Associate Unlinked Brand Mentions with Brand Sites for Ranking? Googles VR camera plans more than just GoPro partnership.

In dieser Sendung vom SEOHouse widmen wir uns dem Google Mobile Friendly Update. Und dafür haben wir uns mit René Dhemant einen kompetenten Gast in die Show geholt. Vielen von Euch sollte er als Autor... Der Beitrag Mobilegeddon im Wasserglas? SEOHouse 60 erschien zuerst auf termfrequenz.

On Today's show hosts Ross Dunn and John Carcutt discuss their 5000 mark on Google+ along with buying Domains and the reasons why Mobilegeddon happened in the first place.

On Today's show hosts Ross Dunn and John Carcutt discuss their 5000 mark on Google+ along with buying Domains and the reasons why Mobilegeddon happened in the first place.

On Today's show hosts Ross Dunn and John Carcutt discuss their 5000 mark on Google+ along with buying Domains and the reasons why Mobilegeddon happened in the first place.

Så var tredje avsnittet av Sökpodden här. I detta avsnitt pratar vi om effekterna av Mobilegeddon, vilka som är de största hoten mot Google och varför stora företag ofta ligger efter med SEO. Superkul att så många lyssnar på Sökpodden […] Inlägget #3 Största hoten mot Google dök först upp på Sökmotorkonsult.se. Liknande artiklar: Största SEO-händelsen 2015? Här kommer BERT – största förändringen på länge #2 Vart tog den söta lilla pandan vägen?

Traditionally, most eCommerce owners have thought that creating original content is what is needed to improve their search engine optimization (SEO) and increase their Google rankings. But what if that is not entirely correct? In this data-driven world, innovative content alone is not enough to ensure the success of your brand. You can find show notes and more information by clicking here: http://bit.ly/1Ou9teO  

Why did Mobilegedon Happen? Ross and John analyze the US Winners and Losers from the Mobile Search Update SearchMetrics analyzes the data plus, Google Forcing Users to Google Maps Lite Now, Users are Upset. Also, Google Mobile Search Tests Colored Dots In Result Snippets, said to be"Yet another user interface being tested in the Google Mobile search results

Why did Mobilegedon Happen? Ross and John analyze the US Winners and Losers from the Mobile Search Update SearchMetrics analyzes the data plus, Google Forcing Users to Google Maps Lite Now, Users are Upset. Also, Google Mobile Search Tests Colored Dots In Result Snippets, said to be"Yet another user interface being tested in the Google Mobile search results

Why did Mobilegedon Happen? Ross and John analyze the US Winners and Losers from the Mobile Search Update SearchMetrics analyzes the data plus, Google Forcing Users to Google Maps Lite Now, Users are Upset. Also, Google Mobile Search Tests Colored Dots In Result Snippets, said to be"Yet another user interface being tested in the Google Mobile search results

Google's mobile friendly update has been with us for just over a week and, whilst we're still waiting for that big game-changing moment, we haven't really seen too much change in the search results so far. We have however seen some early lessons from the Google update, and some big brands have been impacted so far. Digital Minute explores the early fall-out from 'Mobilegeddon' and explains the lessons that the likes of British Airways, The AA, Barclays and Next need to learn. Want to see more videos from Stickyeyes? Check out our Video Hub: http://www.stickyeyes.com/video Subscribe to our YouTube channel videos: http://www.youtube.com/user/stickyeyesTV. To get email updates of our latest video blogs, insights and intelligence, sign up to our email updates: http://www.stickyeyes.com/newsletter/ Subscribe to our Digital Minute podcasts: RSS: http://feeds.feedburner.com/DigitalMinute Itunes: https://itunes.apple.com/gb/podcast/digital-minute/id915347858 Stitcher: http://www.stitcher.com/podcast/stickyeyes/digital-minute?refid=stpr Soundcloud: https://soundcloud.com/stickyeyes/sets/digital-minute Find us on Twitter at @stickyeyes or visit our website at http://www.stickyeyes.com

This week we chat about Google's recent algorithm change that penalizes websites that are not mobile-friendly, and Robert comments about Matt getting him 2 jelly donuts. To your success! Matt -- Matthew Steffen, President Imprinsic Marketing Group "Don't compete - DOMINATE." Main: 1-888.308.5506 2780 Bristol Pike Philadelphia, PA 19020 http://imprinsic.com/

Google has added "mobile friendliness" as a ranking for it's search results. If your website doesn't display properly on a cell phone, you may start showing up lower in Google searches.

SEO Radio Podcast #EDGETALK : Post Mobilegeddon As the dust and soot disperse, and the dark clouds separate to reveal the harsh, unforgiving sun…all we are left with is the hot hiss of the wind. Last week, life was abundant and mobile traffic was bouncing – now we are regaining […] The post appeared first on .

De 'Mobilegeddon'-soep lijkt niet zo heet te worden gegeten als hij werd opgediend. Maar kan je nu dus weer rustig achterover leunen als je website nog niet mobielvriendelijk is?

This podcast is an episode of Tech's Message, a weekly audio download from London-based technology journalists Nate Lanxon and Ian Morris. Hear a discussion based on the week's most interesting UK technology news, and other irreverent takes on tech issues deemed important for British ears to hear. This week Nate is joined by Andrew Hoyle of CNET.com, SEO strategy lead Kate Dreyer from Positive, and Jonathan "Aggelos" of gaming site Dungeon Crawler Network. They talk about BT's worrying dislike of device tethering on its new 4G mobile network and the Carphone Warehouse's plan to launch its own 4G network on the back of Three; Nate discusses his first impressions of Apple's new MacBook... See acast.com/privacy for privacy and opt-out information.

Recorded at the Ribbon Cutting Ceremony for Catalyst WorkSpaces a facility that can be ideal for start ups. In this Episode we highlight local companies and have special guests Michael Felix from Eyenamic Designs who explains the importance of having a catchy mobile site. Liv Sagan from Indie Box talks about retro gaming. Bill Droste from Orlando Brewing talks about what makes their brew special.

Den 21:a april rullade Google ut en uppdatering av sitt sätt att ranka och organisera innehåll på internet i sina sökresultat. Men bara i mobila enheter. Det påverkar givetvis webbplatsägare i hela världen. För att överdriva ”lite” – har du inte en responsiv, mobilvänlig webbplats är du rökt. Eller förlorar i alla fall i sökresultaten. För att […] Avsnitt 32 – ”Mobilegeddon” och hälsan på kommuners webbplatser publicerades först på Offentligheten.se.

It was a jam packed show this week with Michael, Nicole & Donna looking at the fallout from Google changing the behaviour of their search engine to promote mobile friendly... LEARN MORE The post Mobilegeddon, National Youth Week & IceMan Cometh appeared first on Technogaze!.

"Mobilegeddon", also known as April 21st, is the day that Google changed their algorithm to punish websites for not being mobile-friendly. This is going to be the tipping point for businesses to embrace mobile. GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Mitch Joel, a thought leader and prolific author and speaker who published a great post about the mobile future. Follow Mitch at http://twitter.com/mitchjoel OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.  Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday. Check out the first ever search engine for marketing podcasts:  http://marketingpodcasts.com Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter Find More Jay:  https://www.facebook.com/jaybaer https://twitter.com/jaybaer https://plus.google.com/u/1/+JayBaer http://instagram.com/jaybaer https://www.linkedin.com/in/jasonbaer

Ross Dunn, host of SEO 101 speaks with Brasco of WebmasterRadio.FM about the upcoming changes with Google and "Mobilegeddon" during a special "Live" edition of the program this week.

Ross Dunn, host of SEO 101 speaks with Brasco of WebmasterRadio.FM about the upcoming changes with Google and "Mobilegeddon" during a special "Live" edition of the program this week.

Ross Dunn, host of SEO 101 speaks with Brasco of WebmasterRadio.FM about the upcoming changes with Google and "Mobilegeddon" during a special "Live" edition of the program this week.

Bobby and Ben welcome New York Comedy Club owners Emilio Savone and Scott Lindner to discuss cop resignations in Missouri, the Uber driver shotgun hero, the Full House spinoff, the new Star Wars trailer, Google's Mobilegeddon, Sarah Silverman's apology, confederate flags in Michigan, Roseanne Barr going blind, the NBA and NHL playoffs and Bobby's conspiracy ideas - don't call them theories or he'll get mad!

Your use of Google is likely going to change today. FOX News Radio's Eben Brown reports in "FOX On Tech": FOX On Tech. The crowd of internet users worldwide calls it "mobilegeddon" ("The Internship") "Welcome to Google!" As today's the day Google, the world's most used search engine tool, will start filtering search results based on what type of device you're searching with. And since most of us now are performing most of our searches via smartphone or tablet, that means we're gonna get search answers focused on mobile-ready content. Some online content creators complain it will effectively shut them out from showing up on your search results, but Google says it'll just push creators into adapting to the mobile world. Eben Brown, FOX News Radio. WATCH for more on this story:

The Industry’s Favorite SEO Podcast #EDGETALK : Google’s Mobile-Friendly Update Businesses must have their websites mobile-friendly by April 21st, or face a significant drop in their online revenues. With Google stats showing that around 50% of searches are on mobile devices, businesses failing to prepare for the April deadline will […] The post appeared first on .

In this the 75th anniversary of PNR's This Old Marketing, Joe and Robert celebrate +mobilegeddon by discussing what's going to change with content marketing in 2015.  In addition, a popular association changes its guidelines on native advertising, and Buzzfeed kills three articles once they found out advertisers were unhappy with them.  Rants and raves include a flawed take on marketing automation and the future of Time Inc.  This week's TOM example: the Caslon Company.

Unless you have been living under a rock, or on an island all by yourself, you have likely heard of "Mobilegeddon" or in kinder terms, the Google Mobile Friendly update. On April 21, 2015 Google officially released quite a significant new mobile-friendly algorithm. The new algorithm is designed to give a boost to mobile-friendly web pages in Google's mobile search results. This is very good news for those of us who have invested in ensuring our sites are mobile friendly! If you are one of the people who has been living under a rock and/or ignored Google's announcement informing the world this was coming back in December 2014 then this is likely not good news for you. Don't freak out on me. In this 15 minute episode of of the Social Zoom Factor podcast I am put this new update in a nutshell for you. I provide you with the most important information you need to know as well as what you can do to ensure your site is in good graces with Google and it's new mobile search ranking criteria. In this 13 minute podcast you will learn:  Google Mobile-Friendly Update Overview (what you need to know and why) Answers to some of your most frequently asked questions regarding the new Google mobile update How to check if your site is mobile friendly according to Google What to do to ensure you are in good graces with Google's new mobile search ranking algorithm Common mistakes to avoid Best practices for mobile sites Recommended Resources mentioned:  Check if your site is mobile-friendly according to Google's new algorithm Google Developer tools for making your website compliant with mobile friendly guidelines Google Identified Top Mistakes for Mobile Websites  Google Showcase of multi-screen success stories  Genesis Studiopress Wordpress Framework (mobile responsive framework and themes) Google Analytics Resources mentioned:  Mobile Marketing: Stop Ignoring the Modern, Connected Social Savvy Customer (episode 40) 15 Steps to Build a Mobile Marketing Plan that Rocks Results (episode 41) Mobile Marketing: 5 Tools to Optimize Conversions (episode 42) 10 Google Analytics Metrics to Zoom Your Blog, Social Media and Content Marketing (episode 106) Do You Really Know Your Audience? (episode 4) Audience Analysis Worksheet  (worksheet) Why Your Blog Sucks and How To Fix it (episode 9)

Starring:Host: Robbie FergusonCo-Host: Sasha Dirmeitis Google made a major change to their search results on mobile devices: sites that are not mobile-friendly will not show up. We'll discuss why they made this bold move, and what web designers have to do about it. Read the complete show notes, comment or rate this episode, view pictures and obtain links from this episode at https://category5.tv/shows/technology/episode/396/ Running time: 1 Hour 1 Minute 5 Seconds

Paul Spain joins Jack Schofield (The Guardian) to discuss Google’s 'Mobilegeddon', a Microsoft store for Sydney, Australia’s domain name catch up, Dell’s new XPS 13, DAB killing FM radio, fixed broadband in the UK and hands on with Huawei P8. Running time : 0:50:26

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Join me and guest co-host Jennene "Gigi" Biggins as we discuss the differences between the new Apple device apps Meerkat and Periscope. Will this start a new evolution in livestreaming? Gain insight into your audiences thought processes and be able to address solutions through live feedback. These platforms can be used to launch new products and get a gauge on how your target market feels. Use the platform to become recognized as an expert by scheduling your air time and creating a hashtag for your topic. In keeping in line with live streaming, the use of video to market is only going to continue to grow. The use of video means you are 53 times more likely to be seen. Gigi also discusses "Mobilegeddon." Is your website mobile friendly?

We welcome, Tidal, the Ello of streaming; Garbage, photographers & wanting things for free; Periscope harassment; Meer-who?; Bit.ly for fun & profit; Mobilegeddon is coming; Going Clear; Motivational Morrissey; night vision injections! Science FTW. Show notes at http://grumpyoldgeeks.com/103