Web mapping service by Google
POPULARITY
What's up everyone, today is our last episode of the year and if you paid attention to the intro, I'm excited to officially welcome Darrell Alfonso as the newest co-host of the podcast!Summary: The Humans of Martech enters an exciting new chapter with Darrell Alfonso joining as co-host, bringing fresh energy and insights to the show. As a long-time listener and new dad, Darrell offers relatable stories of juggling work, family, and community while sharing bold predictions like the shift to warehouse-native architectures in martech, which promise to streamline data operations for enterprises. With AI poised to handle executional tasks, Darrell emphasizes the evolving role of marketers as strategic thinkers guiding AI with emotional intelligence and ethical oversight. As the podcast heads into 2025, it remains committed to delivering actionable insights, thought-provoking predictions, and a fresh perspective for the martech community.Welcoming a New Co-Host and Celebrating Baby MilestonesDarrell's journey to becoming a co-host on the podcast came full circle, blending mentorship, passion, and personal milestones. He shared how one of his mentees suggested the idea, sparking an opportunity he immediately embraced. As an early listener of the show, Darrell highlighted his admiration for its unfiltered and geeky deep dives, calling it his favorite podcast—a sentiment that fueled his excitement for the road ahead.On a personal note, Darrell and his wife recently welcomed their baby boy, just eight weeks ago. Parenthood, he admitted, has been a whirlwind of sleepless nights and steep learning curves. As ambitious and organized as he and his wife are, they've quickly discovered that babies don't operate on predictable timelines. Moments of progress—like better sleep—often take a step back as developmental leaps shake up routines. While the lack of rest is taxing, Darrell's outlook reflects a blend of exhaustion and gratitude.Balancing professional life with a newborn is no small feat. Darrell recounted a whirlwind day of delivering a keynote, driving home, and immediately diving into baby duties. He joked about the unpredictability of these moments while acknowledging the personal growth they inspire. Virtual support groups like Maven have also helped him navigate the early stages of parenthood, offering both guidance and camaraderie with other new parents.For all the challenges that come with parenthood, I always like to emphasize gratitude. Reflecting on the struggles my family faced in our journey to parenthood (and how many other couples have it much harder), we need to emphasize the importance of cherishing even the tough parts. The joy and fulfillment of finally welcoming our child outweigh the sleepless nights and ever-changing routines. Key takeaway: Parenthood is a mix of exhaustion, growth, and gratitude. Embracing the ups and downs, leaning on community support, and focusing on the meaningful moments can help navigate this transformative stage of life.Marketing Tools Without DatabasesOkay… enough baby talk haha. Darrell predicts that in 5 years, most marketing tools will no longer rely on databases. At first glance, this concept might seem shocking—after all, marketing automation platforms, CRMs, and CDPs are fundamentally built on relational databases. But Darrell suggests this assumption is rooted in tradition, not necessity, and outlines a shift toward a warehouse-native or zero-copy data architecture that could redefine how tools operate.To illustrate this point, he draws a simple analogy. Consider apps like Yelp or Google Places. When you share a restaurant with a friend, the app doesn't create a duplicate of your contacts database; it accesses the data on-demand. Contrast this with the typical marketing stack, where almost every tool replicates contact data, creating endless updates, sync errors, and manual fixes. Darrell estimates that more than 80% of a team's data work revolves around ensuring consistency across these copied datasets—a cumbersome and inefficient process.The inefficiency extends beyond wasted effort. Darrell shares examples of bi-directional sync loops that occur when two systems endlessly update each other, introducing a frustrating complexity to even the simplest workflows. These scenarios highlight how deeply ingrained data copying is within current systems and how much time is spent combating its limitations.Shifting to a zero-copy model, Darrell argues, could eliminate these inefficiencies. A warehouse-native approach would enable tools to work directly from a centralized data warehouse, bypassing the need for constant synchronization. This not only streamlines operations but also reduces the risk of errors. It's a radical departure from the status quo but one he believes is inevitable as teams demand greater agility and accuracy in their tools.Key takeaway: The future of marketing tools lies in a warehouse-native approach, eliminating the inefficiencies of duplicated data. By moving beyond traditional databases, teams can reduce errors, streamline processes, and focus their energy on strategic initiatives rather than endless data synchronization.Preparing for a Warehouse Native FutureI think the shift toward a warehouse-native approach for marketing tools feels inevitable, but its timeline remains uncertain. While this approach won't entirely replace APIs, it will change how tools interact. Instead of passing data back and forth through integrations, tools will increasingly work directly from a centralized data warehouse, eliminating inefficiencies tied to duplication and synchronization.This prediction, often misunderstood as futuristic, is already shaping current tools. Vendors like MessageGears and Castle.io are leading the charge, offering solutions that bypass traditional database structures and avoid charging based on record counts. Despite their innovations, the challenge lies in industry adoption. Many teams are accustomed to older models, making this transition as much about change management as it is about technology.A critical insight from my past research and conversations with experts on the podcast highlights the importance of internal readiness. Tools can only perform as well as the data they rely on. High-quality, structured data is the foundation for warehouse-native success. Teams must focus on improving internal processes now, rather than waiting for the perfect tool to arrive. This means investing in data hygiene, organization, and strategy to prepare for the opportunities that a warehouse-native architecture will bring.However, the path forward isn't without challenges. Many companies are still immature in their data strategies, making widespread adoption a longer process than anticipated. Whether this shift takes five years or more, the direction is clear: vendors and teams must align their operations with the possibilities of a warehouse-first world.Key takeaway: Warehouse-native tools represent a significant step forward in reducing inefficiencies and modernizing operations. Teams can prepare for this shift by prioritizing high-quality, well-structured data. The strength of these tools lies in how they interact with clean, organized data, making internal readiness the best first step for embracing this future.Understanding When Warehouse Native Tools MatterDarrell explains that the value of warehouse-native tools becomes clear especially when dealing with large volumes of data. For small and mid-sized companies, the classic setup—a CRM, marketing automation platform, and a few connected tools—works perfectly fine. He notes that for organizations with 500 employees or fewer, traditional data architectures remain suff...
Online identity is a ticking time bomb. Are trustworthy, open-source solutions ready to disarm it? Or will we be stuck with lackluster, proprietary systems?Sponsored By:Core Contributor Membership: Take $1 a month of your membership for a lifetime!Tailscale: Tailscale is a programmable networking software that is private and secure by default - get it free on up to 100 devices!1Password Extended Access Management: 1Password Extended Access Management is a device trust solution for companies with Okta, and they ensure that if a device isn't trusted and secure, it can't log into your cloud apps.Support LINUX UnpluggedLinks:
Local SEO , a guide is a step by step blueprint to help no matter what level of experience you are at in local SEO. This book uses a methodical approach to teaching, guiding you through the entire process. Local SEO has changed rapidly over the past few years and in some cases, turned upside down .This book will help keep you updated on how to remain on top of current changes, so that you continue to be profitable. Unlike many companies, we have a local SEO expert that is ready to guide your business into the local search ranking. We understand the uniqueness of local keywords and will make sure that your business page doesn't fall behind in this ever-changing digital world. By applying our years of experience to your local SEO, we will rank you high on Google. Local SEO is one of the most important, though at times most challenging aspects of your online marketing - and it covers all your digital marketing efforts, from your website to your business listings and reviews across search engines. From building these out on Google+ and Yelp through to optimizing and enhancing your local link building listings on Google Places and Bing, our Local SEO guide covers all the tips and tricks you need to know. This guide will help you get started with local search engine optimization (SEO) for your business. It covers: local SEO keyword research, local SEO on Google My Business, local SEO on Bing My Business, and local SEO with Google Maps. Connect with us: SEO.co // DEV.co // PPC.co // Link.Build
Local SEO: How to Rank in Google Local Three Pack is an ultimate guide for local businesses that want to dominate their maps listing and drive more relevant traffic. Local SEO or local search engine optimization is the key to ranking in your local three pack, in fact that's where most people click so if you want the business from those clicks read this comprehensive guide. SEO that is actually geared towards local results is not easy. While you can rank a national small business on page 1 of Google, it takes more than that to rank for the local three pack. Local SEO is really about targeting your geographic area and focusing your efforts on getting users from that location to put you in their consideration set. Local SEO is the process of getting your website to show up in Google, Yahoo and Bing's local search results. It has many names – local SEO, Google Places, Local Business Centers, Google Small Business Centers and other such names, but what they all have in common is that they are all ranking-based services. Ranking in these local listings is an important endeavor for small businesses that want to improve their visibility on the web. Link building services, including local link citations services help to differentiate your local business from others in the area. Local SEO – Learn the SEO.co way! Discover the most under-utilized resources at your fingertips, Local SEO is an affordable, do-it-yourself tool that will maximize the results of your business' presence in Google Maps and Google Local, you can be found by local customers through Search Engines on any device. Also mentioned in this episode: https://seo.co/link-building-services/ Connect with us: SEO.co // DEV.co // PPC.co // Link.Build
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk
"I like the idea of lawyers not even touching the technology because — let's be honest — they're the ones that f*** it up." -Anthony Johnson How does a data-driven attorney approach marketing, hiring, and “the human element” of running a law firm? Why should firms share their data with their rivals? Can you be both a great business owner and a great lawyer? Attorney, Entrepreneur, Digital Strategist, Futurist Most people don't understand what Anthony Johnson does — and those who do believe he's either crazy, brilliant, or a combination of the two. A computer science undergrad with a background in software and SaaS, AJ made his way into the legal world in an unlikely way. Fresh out of law school and working out of his closet, his understanding of digital marketing drove his firm to become the leading firm in Arkansas on Google Places. The catch? He hadn't yet tried a case. Years later, AJ has become a true pioneer in the legal world thanks to his unique mindset and innovative approach to business. Data in the Legal Landscape AJ is data-driven, pure and simple. His office is filled with monitors displaying metrics, analytics, and modeling dashboards, and he spends a huge amount of time thinking about how we use data today — and what the future will look like. We discuss the key considerations that law firms need to contend with around data management and privacy, and talk about why law firm leaders should start reading up on cryptocurrency now. Measuring the Intangible Savvy marketing is part and parcel of AJ's strategic approach, although it's ironically one of the most difficult business factors to measure in terms of clear, tangible return on investment. AJ and Michael discuss why the biggest law firm advertising spenders reap big results — and how small firms can hack the digital marketplace to start making gains. Key Takeaways: When it comes to competition, your mindset matters. AJ looks to other firms as rivals, not competitors, creating an environment where law firms can grow and explore new territories together. This bold approach means keeping your personal leadership skills sharp and growing as a firm — while simultaneously raising the bar for all attorneys. Company culture can be cultivated, but AJ firmly believes that people are either on your team...or they're out of it. AJ won't keep a staff member longer than necessary because if they're not happy being there, you're fundamentally holding them back from finding the next position that could be perfect for them. That said, AJ's team is one of the most engaged around, and he lets us in on what he does to create that all-important employee experience, empower people as part of the process, and foster a sense of purpose and belonging. AJ has myriad predictions about the future of the legal industry and tech, but the one he's most convinced of is a progressive decoupling of attorneys from paralegal and adjacent roles. He believes that, with automation on the rise, attorneys will be valued for their thought leadership and expertise, with less about "cracking the whip on paralegals and running a sweatshop." Links & Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn Anthony Johnson LinkedIn Anthony Johnson Twitter Linville Johnson Website Attorney Group Website
Scott Paton- Scott Paton: Video course Producer with over 80 courses produced and 115,000 enrollees. International renowned speaker on Business, Reverse Marketing, Mobile Marketing, Blogging, Podcasting, Copywriting and SEO. Working with NGO's and Non-Profits to help them get their messages out into the wider community. Specialties: Blogging, Podcasting, Copywriting, iPhone Apps, iPad Apps, Android Apps, BB Apps, Mobile Marketing, Local Marketing, Google Places, Video marketing. Websites designerwebsolutions.com (SEO and Internet Marketing) extremecopy.com (SEO Copywriter) thepodcastbootcamp.com Previous Episode 138 Listen to another #12minconvo
With the use of mobile phone business should not be adverting on the Yellow Pages but make sure your online and have a listing so people can find you with their mobile phone.
Google My Business is a little known platform. Even the most savvy marketers overlook it constantly. It probably gets a bad wrap, as it used to be Google Places and Google Plus, but Google has given it a ton of credence in terms of SEO value for businesses that have verified listings. In fact, businesses that post consistently on Google My Business get a HUGE SEO BOOST - the proof is in the data. But this Data Driven Daily Tip is extremely utilitarian. If you're a Small Business Owner or a member of a Small Marketing Team, you should be collaborating on Google My Business, allowing teammates to post for you, add photos to your page, update your information and look at the data. Here is how to add users to your Google My Business Account. --- Support this podcast: https://anchor.fm/paulhickey/support
After a year of solo practice, I wanted to share the good, the bad and the ugly of starting a law firm. Thank you to our show sponsor Abby Connect, the live receptionist service loved by small businesses. Get your 2 week free trial and $95 off your first month at http://abbyconnect.com/genwhy What You'll Learn in this Episode: - Starting a law firm, - Having a vision for your firm, - Marketing for your firm, - Setting up systems and processes for your firm. Resources: www.upwork.com – website for freelancers from around the world www.udemy.com– website for online courses www.moz.com www.linkedin.com www.wordpress.org www.semrush.com – Great free courses on search engine optimization https://www.facebook.com/groups/1924192371133759/?ref=bookmarks Directory listings (Google Places, Bing, Yelp) linked back to your website. Lawyer directories (Avvo, Justia, Lawyers.com) linked back to your website. Contact Information: karima@genwhylawyer.com twitter.com/thepatentlady https://www.instagram.com/thepatentlawyer/ https://twitter.com/thepatentlady https://Kgulick.com Thanks for Checking Out the Show Notes and for Listening! I really hope you enjoyed this episode. I would really appreciate it if you shared this episode with a friend who could benefit from listening to this particular episode. A special thanks to our sponsor Abby Connect, the leading live receptionist. Get your 2 weeks free trial and $95 off your first month using this link: http://abbyconnect.com/genwhy I would really appreciate it if you shared this episode with a friend who could benefit from listening to this particular episode. If there is any topic you'd like us to cover or guest you'd like us to have on the show, you can email me at: karima@genwhylawyer.com Also, please don't forget to subscribe to the GWL Podcast in Apple Podcasts or in Stitcher Radio. That way, every time I prepare a new episode for you, it'll automatically show up in your phone.
On today's Q&A show, we talk about driving local traffic to a biz, (including Google Places hacking), how to make time (and decide when to…) for new projects, and how to deal with limited capacity. Special guest is internet marketing extraordinaire Elyse Parker.
You need to promote your design business if you want it to grow. Just like any other endeavour, if you don't promote your design business you are drastically impeeding its chance to grow. It's called brand recognition, which you being a designer should know. The idea is that when someone is in need of a service, you offer, there's a good chance they will choose to work with someone they know, or at least someone they've heard of. It's up to you to get your name out there so that the "someone they've heard of" is you. I've put together a list of 12 inexpensive or free ways you can promote your design business. I go into much more detail on each one in the podcast. Be sure to listen for the full story. 12 Inexpensive (or free) ways to promote your design business. Newsletters/Bulletins Many organizations, service clubs, churches, charities and such put out electronic or printed newsletters or bulletins for members and followers. If you belong to any such organization, you should reach out to them about advertising your business in their newsletter or bulletin. Most organizations would be happy to promote a member for a small fee. Recipients of these newsletters and bulletins are often inclined to support fellow members and use your services when needed. Sponsor a Team or Club Local sports teams and clubs are often looking for donations to fund their events. In exchange, your business name becomes associated with the team or club and is mentioned along with them in news articles. By sponsoring a team or club, you are not only helping your community, but you are spreading the word about your business and the goodwill associated with your donation. As an added benefit, some teams or clubs will offer you a tax receipt so you can write off the donation as a business expense. Promotional Events Businesses, non-profits, charities, and organizations will often put on an event attracting a gathering of people. These events often include draws, prizes, giveaways or some other form of incentives for attendees. Offer a discount or coupon towards your services to be included amongst the incentives. For example; offer a free business card layout design with every logo design project or one year of free website hosting with every website project. Silent Auctions Similar to promotional events, silent auctions are a way for an organization to raise funds. Most items in a silent auction are provided by local businesses. Offer a coupon towards a service you offer showing the value of the offer. For example, $300 off design services or a free year of web hosting (a $xxx value). The people who bid on your service are people who are in need of your help. Those who don't bid will at least see your item in the auction and hopefully remember your brand should they ever need it. Business Card Boards Have you ever been to an establishment that has a board or wall filled with peoples business cards? Why not add your own. It doesn't cost you anything, and if someone who requires your services spots your card, there's a good chance they contact you. Wear a T-Shirt Promoting Your Services When I first started my business, I had a T-Shirt made that said "Hi, I'm a web designer. Is your website working for you?". I wore that shirt everywhere potential clients might be. I was amazed how many people approached me with questions about their website or asking about my services. Many become clients. If you want to try this yourself, I created a couple of T-Shirts you can purchase at http://resourcefuldesigner.com/tshirt Claim Your Online Local Listings If you haven't done so already, you should claim your free local business listing on Google Places, Yahoo Local and Bing Places for Business. Sign up and be found in your local areal. Warning, you have to enter an address to claim your listing. If you work from home, you may want to think twice before proceeding unless you have a separate business address you can use. Community Sites and Local Directories Search for online directories in your area to list your business. Some such as your local Chamber of Commerce business directory may require a membership but other directories, such as your local municipality may be free. Car Magnets If you use your vehicle for both business and personal use, you may not want permanent signage affixed to it. Car Magnets are a great way to promote your business while out on business errands and are easily removable during your time out with family and friends. Press Releases Sending out press releases is a great way to get free promotion for your business. Send out a press release any time you or your business does something newsworthy. Have you won an award? Are you offering a new service? Have you been involved in promoting some local event or charity? Send out a press release every time you have news to spread. News outlets may not publish every press release you send out, but those they do will be free promotion for your business. Run a Workshop You are a professional designer. As a professional designer, you have knowledge and skills most people don't. Run a workshop in your area teaching local business owners information they can use to improve their businesses. Contact your local library, College, Chamber of Commerce, Business Service Center or Economic Development Center and ask to put on a workshop covering your expertise. Reach out to business networking groups. They are always looking for people to talk at their meetings. Present at your local College Many colleges and adult learning institutes offer entrepreneurial and business startup courses. Contact them and ask to present to the class the benefits of proper branding or having a well-built website. Most of the students attending these classes could become future clients. Promoting your design business There are thousands, if not millions of ways to promote your design business. The idea I wanted to share with you is that it's important to get your name out there. People may not need your services right now but should they in the future there is a greater chance of them turning to someone they are familiar with. Let that someone be you. How do you promote your design business? Let me know by leaving a comment for this episode. Questions of the Week Submit your question to be featured in a future episode of the podcast by visiting the feedback page. This week’s question comes from Silas I noticed your resource section is full of very powerful tools, but just about all of them are way out of my price range as a recent graduate. Is there anyway you can suggest some free tools? For example, I went out to find an alternative to Suitcase Fusion because as much as I loved it, it was not in my budget. I found a program called FontBase for free that works similarly. To find out what I told Silas you’ll have to listen to the podcast. Resource of the week Enlarge an image without losing quality From time to time you may need to enlarge an image in Adobe Photoshop beyond what is considered good practice. There are many third party options to do this but most cost money and enlarging an image may not be something you do on a regular basis. Here is a link to a quick tutorial showing an easy way to get the best out of your image enlargements in Photoshop. Listen to the podcast on the go. Listen on Apple PodcastsListen on Spotify Listen on StitcherListen on AndroidListen on Google Play MusicListen on iHeartRadio Contact me I would love to hear from you. You can send me questions and feedback using my feedback form. Follow me on Twitter, Facebook and Instagram I want to help you. Running a graphic design or web design business all by yourself isn't easy. If there are any struggles you face running your design business, please reach out to me. I'll do my best to help you by addressing your issues in a future blog post or podcast episode here at Resourceful Designer. You can reach me at feedback@resourcefuldesigner.com
Sarah Drasner's conference talk, higher order components, creating reusable transitions, custom routes with Nuxt.js, Recaptcha, dynamic and async components, a face recognition app, and Google Places.
The Business Generals Podcast | Helping You Maximize Your Entrepreneurial Dreams - Every Single Week
Daniel Walter Scott is a certified Adobe instructor (ICE) in Ireland, an Adobe Certified Expert (ACE) and he completed the Adobe Certified Associate training (ACA). He has been teaching for more than 14 years and is the founder of Bring Your Own Laptop (BYOL), an Adobe Certified Training Centre in Ireland, New Zealand, Australia and online. He has over 16,000 students on the Udemy platform with over 1,000 reviews and over 16 courses. Period in full-time business He had always been doing little businesses on the side in his evenings and weekends, but he went into it full-time business in 2009. Core revenue streams He has two main streams that are both based on training. One is a sit-down classroom where people book a course, come in and learn from an instructor. He has such training centres in Australia and Ireland. His other stream is online video training on Udemy and other platforms. Starting out in business Daniel used to work for other people but he was always curious about doing it for himself and when he decided to move from the UK to New Zealand, he also decided to start an online business. He started by building a sit-down classroom courses website and promoting it through SEO. He had to borrow some money from his grandmother to cater for his personal expenses so he could focus on building the website and getting customers. Getting the first set of clients He got his first customers through search engine optimization (SEO). He learnt everything he could about SEO because he wasn't a good salesman so he needed the website to do the selling for him. Through that, his website ranked well and because there were people looking for courses, he was able to get customers. Working with zero budget Daniel says the one crucial thing he did that can work for anyone now, is content marketing. He says content marketing offers the best value for money. He makes his content in form of videos and in the beginning he used to write a lot of blog posts about his work. It was easy and free for him to do it because he wrote them himself. Number of videos At the beginning, he used to write a lot of blog posts and then he did one or two videos a month as a test. When the videos started doing well, he narrowed his content marketing down to videos. He says if he could get a do-over, he would have focused on videos from the very beginning, because progress on getting the website ranked would have taken place ten times faster. He says the content marketing through blog posts was very slow. Growth strategy at the beginning The sit-down classroom courses were more locally targeted so he worked with local businesses like blogs that existed around what he did. He also used to reach out to companies that complimented his work, to see whether he could do free stuff with them. That was the easiest way for him to market the business since it was targeting the local market. Tip: If you have something local, you have to focus your marketing (including SEO) on the local market The fundamentals that worked He says some of the things that really worked for him that can work for a local business include Google local listings (now known as Google Places, Goog Business, or Google Local) which get a business on a map that easily puts a business on top of searches for local products. The other thing, he says, is finding other websites that are linked to the business one is doing (these are mostly professional listings) Other things that may take some time and effort include relationship building with other businesses, going to conferences and meet-ups organized by businesses that are related to what one does. That way, one gets clients through word of mouth and referrals. Adobe certification He says being Adobe certified and having his training centre certified by Adobe, is very helpful. That's because as part of certification, he gets Adobe.com linked to his website, and it helps a lot, because Google likes to see...
Get your SEO right and it could completely change your business, so listen up to our SEO expert David James. In this week’s episode David guides us through a multitude of tips and tricks that will help you navigate the minefield of search-engine optimisation. Read on for some of David’s top tips: ** Beware of any marketeers who offer you black hat SEO, i.e. spamming comments on other sites to create backlinks, creating multiple landing pages etc. Search engines will get wise to this and penalise you by sending you down the search rankings. ** Monitor your ranking on an ongoing basis. Pro Rank tracker is a good tool. Also Google Search Console can help with this. ** Think long term. A 2-3 year plan is perfectly reasonable if your business is in a crowded marketplace. ** The two key things to remember when optimising your site for SEO: the user experience and how many other sites have recommended you. ** Site load time is an often-overlooked part of the mix. Make sure your site is built by someone who knows what they’re doing. ** Use ‘schema’ functionality in your site, i.e. your key company information embedded within the html code. ** Use the Google Keyword Planner to see what the search trends are in your marketplace. SEM rush is another good tool. And don’t forget that at the bottom of normal Google searches, there are suggested keywords. In this episode of Business Brain Food you will learn: ** SEO explained ** White hat V Black hat SEO ** Different search engine penalties ** The zero position ** The best content for SEO ** The genesis framework ** The search-engine spider ** The value of XML site maps ** Google Places reviews Resources mentioned in this episode: ** Ben’s free business planning template can be downloaded from http://www.maxmyprofit.com.au ** Check out David’s BGDTM Youtube channel here ** David’s website: www.businessgrowthdigitalmarketing.com ** David’s email address: david@businessgrowthdigitalmarketing.com ** David’s twitter: @bgd_marketing ** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au ** Twitter: https://twitter.com/bfewtrell Call to action: You’re now armed with all the tools you need to succeed with your SEO….. now go out and do it! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000
Last Week in Local: Local Search, SEO & Marketing Update from LocalU
Mike Blumenthal & Mary Bowling take a Deep Dive into Google's new Places Q&A DD 08.14.17
Mike Blumenthal & Mary Bowling take a Deep Dive into Google's new Places Q&A DD 08.14.17
In dieser Folge dreht sich alles um das Thema Online Marketing für lokale Unternehmen. In der 5 Ideen Facebook Community hat Alexander nach geeigneten Tipps für lokale Unternehmen gefragt. Inhalte dieser Folge 1. Thema: wie gewinne ich neue Kunden für mein Unternehmen mit Hilfe von SEO (Search Enginge Optimization) auf Platz 1 in der Google Suche landen nutzen von Google Places erstellen einer Facebook Seite für das Unternehmen und Schaltung von Facebook Ads unbedingt Mehrwert liefern Erstellung eines Newsletters die Zielgruppe bestimmen 2. Thema: Bestandsmanagement von bereits vorhandenen Kunden Kenne deine Kunden erhöhe die Sichtbarkeit deines Unternehmens liefere deinen Kunden Content per Newsletter Custum Audience auf Facebook nutzen Lookalike Audience nutzen Warum Persönlichkeit heute sehr wichtig ist Shownotes: Udemy Klick-Tipp Mailchimp getresponse Kostenloses Consulting-Training Roberts Webseite Robert bei Facebook Robert bei Instagram Kontakt und Interviewanfragen Für alle weiteren Themen und Anfragen schicke gerne eine E-Mail an support@leadersmedia.de ————————————————————
Remate final de preguntas este viernes de semana especial: ¡Rebote, redes sociales, trabajar sin cobrar, Google Places, RSS, APIs y más!
Spend a day with a member of the CBT Team as we review our first GPS app from APH. Hugo takes Nearby Explorer to work, a coffee shop, a restaurant and then back home for a walk around his neighborhood. From the App Store: Nearby Explorer by American Printing House for the Blind is a full featured GPS app designed for use by people who are blind. Instead of just providing directions, it describes the environment in ways comparable to reading signage or observing road characteristics. It uses onboard maps, so a data connection is not required, but if you have one, Nearby Explorer supplements the on board map data with crowd collected locations from Foursquare or Google Places. It includes complete maps for the United States and Canada which contain millions of points of interest. The onboard maps are over 4GB in size, so be sure the device you plan to use has enough available space before purchasing. Nearby Explorer works with any device running iOS version 9 or later, but if the device does not contain its own GPS receiver, like most iPads and iPods, you must use an external GPS receiver. All iPhones contain GPS receivers. Nearby Explorer works by letting you select from several different location related options about what to announce as you move. These include both typical items like street name and address, and specialized options like approaching streets, intersection configurations, and nearby places and the distance and direction to them. (All announcements are optional.) All of this information is shown on the home screen and is available at any time, but typical use is to adjust the level of announcements, then lock the screen and put the device away. This keeps both hands free and let's your preferred voice speak the characteristics of the environment as you move. You may also use the devices position and orientation to obtain additional targeted details such as pointing the end of the device to scan for businesses, even in a moving vehicle, or tilting it vertically to function as a compass, including a listing of streets in the indicated direction. This all works with the device locked, so one need not fuss with the touch screen while moving. You may even mark a point, then use the position of the device to get haptic feedback about that point's location. Nearby Explorer includes a transit feature that provides detailed mass transit schedules for over 60 metropolitan areas in the U. S. and Canada. It treats transit stops just like favorites and points of interest by announcing their name and relative position as you move, but in addition, transit stops add next vehicle stop time, direction of travel, and route name to the announcements. You can use the transit schedules to look up times or even follow a route. You may virtually move to any area in the U.S. or Canada and explore the road network, search, or use the transit maps for that area. For complete details about Nearby Explorer, see American Printing House for the Blind
Spend a day with a member of the CBT Team as we review our first GPS app from APH. Hugo takes Nearby Explorer to work, a coffee shop, a restaurant and then back home for a walk around his neighborhood. From the App Store: Nearby Explorer by American Printing House for the Blind is a full featured GPS app designed for use by people who are blind. Instead of just providing directions, it describes the environment in ways comparable to reading signage or observing road characteristics. It uses onboard maps, so a data connection is not required, but if you have one, Nearby Explorer supplements the on board map data with crowd collected locations from Foursquare or Google Places. It includes complete maps for the United States and Canada which contain millions of points of interest. The onboard maps are over 4GB in size, so be sure the device you plan to use has enough available space before purchasing. Nearby Explorer works with any device running iOS version 9 or later, but if the device does not contain its own GPS receiver, like most iPads and iPods, you must use an external GPS receiver. All iPhones contain GPS receivers. Nearby Explorer works by letting you select from several different location related options about what to announce as you move. These include both typical items like street name and address, and specialized options like approaching streets, intersection configurations, and nearby places and the distance and direction to them. (All announcements are optional.) All of this information is shown on the home screen and is available at any time, but typical use is to adjust the level of announcements, then lock the screen and put the device away. This keeps both hands free and let's your preferred voice speak the characteristics of the environment as you move. You may also use the devices position and orientation to obtain additional targeted details such as pointing the end of the device to scan for businesses, even in a moving vehicle, or tilting it vertically to function as a compass, including a listing of streets in the indicated direction. This all works with the device locked, so one need not fuss with the touch screen while moving. You may even mark a point, then use the position of the device to get haptic feedback about that point's location. Nearby Explorer includes a transit feature that provides detailed mass transit schedules for over 60 metropolitan areas in the U. S. and Canada. It treats transit stops just like favorites and points of interest by announcing their name and relative position as you move, but in addition, transit stops add next vehicle stop time, direction of travel, and route name to the announcements. You can use the transit schedules to look up times or even follow a route. You may virtually move to any area in the U.S. or Canada and explore the road network, search, or use the transit maps for that area. For complete details about Nearby Explorer, see American Printing House for the Blind
Hi there folks! Creatives Meet Business is an event and podcast series based out of Austin, Texas for creatives of ALL disciplines to get from zero to one in thinking of themselves as business owners (in the creative sector). We record the content for this podcast at our live events. This episode features Kristen Sussman, President and Founder of Social Distillery who will tell us all about "The Secret (SEO) Power of Social Media" and gives seven (7) stellar tips on how to get you started. :58 - Superhero Origin Story - Peter Parker aka Spider-Man 2:42 - Kristen's Superhero Origin Story Intermittent Thoughts from an Austin Ad Gal Texas Ad Grad American Association of Advertising Agencies Transform 2011 5:20 - 7 Tips and Tricks for SEO Google's Keyword Planner Make 2 lists - a 3 or 4 keyword list and a 20 keyword list Use these keywords and be consistent across all of your social media platforms (About Us section) Incorporate a blog on your website Post once a week Doesn't always have to be you writing - use guest blog writer, employees When including links - be sure to set them to open in a new tab Understand Google Crawlers Use simple and clear language in blog post titles Use a Good Content Mix Videos, blogs, photos, GIFs, RSS feeds, social media Tag appropriately and be specific with your titles Include your Company in Local Listings Yelp, Google Places, TripAdvisor Submit your company to relevant lists CrunchBase for tech companies, The Creative Ham for ad agencies Identify Link Building Opportunities Comment on published articles, make sure your comments are relevant Contribute with humor or with knowledge / information Use an Evergreen Strategy with Your Social Media Content strategy for Creatives Meet Business event Content as spiderweb of stories - content, posts & links Use original, high quality content If you like what you hear, share the podcast with your friends, like and comment. If you're in Austin, come and join us for an event! The next one is August 16th. To stay in the loop - follow us on Twitter, Facebook or subscribe to the newsletter. Stay tuned for next week, we'll be posting another episode featuring one of the pros from the Social Media edition. Ashland, Creatives Meet Business
Dipl.-Inform. Adrian Taciulescu CEO und Gründer von ReputationCloud T: ++49 89-21546278-8 F: ++49 89-21546278-9 E: at@reputationcloud.net W: www.reputationcloud.net Dipl.-Informatiker Adrian Taciulescu verfügt über eine umfangreiche Ausbildung: Studium der Informatik und Wirtschaftswissenschaften an der TU München Studienschwerpunkte: Datenbanken, IT-gestützte Geschäftsprozesse, Künstliche Intelligenz, Ökonometrie Abschluss als Diplom-Informatiker Zusammenfassung: Warum sollen Kunden ausgerechnet bei Ihnen kaufen wollen? Das Unternehmen bietet sehr ausgefeilte und zukunftsorientierte Lösungen an Die Unternehmensgröße erlaubt es, sehr schnell auf Kundenwünsche und –bedürfnisse einzugehen, es agiert nahe am Kunden und reagiert ziemlich schnell auf Bedürfnisse. Seine hochentwickelten Produkte sind denen anderer weit voraus. Darüber hinaus ist über die Webseite ein direkter Chat, oft sogar mit dem Chef selbst möglich. Warum sollen Mitarbeiter ausgerechnet bei Ihnen arbeiten wollen? Die Arbeitsumgebung ist für den Mitarbeiter extrem zukunftsorientiert und wird extrem stark wachsen. ReputationCloud hat sich sehr gut positioniert, dabei große Investitionen und 25jährige Erfahrung in die Waagschale gelegt. Das ist für Mitarbeitende und natürlich auch für Kunden sehr interessant. Hier ist der Unternehmer noch selbst Mentor. Informatiker suchen Abwechslung. Die bekommen sie hier in diesem Unternehmen. Die Arbeit dort kommt einer Reise gleich. Der Unternehmer selbst weist den Weg und leitet an. So werden sie alle immer bessere Professionals und entwickeln sich auch als Menschen weiter. Alles in allem: Es bestehen große Wachstumschancen für den Einzelnen, basierend auf reicher technischer und unternehmerischer Erfahrung des Hauses. ReputationCloud bietet beständige Überwachung der Reputation, also des guten oder weniger guten Rufs, den seine Kunden im Internet genießen. Die Spuren, welche die Kundenunternehmen im Internet hinterlassen werden genau gemessen und interpretiert. Ebenso werden alle Reaktionen anderer Marktteilnehmer auf die Aktionen des Kunden in den sozialen Medien und auf Fachforen und Bewertungsplattformen registriert und bemessen. Daraufhin wird kontrolliert, wie sich diese Reputation, also der Ruf des Unternehmens, entwickelt. Daraus werden Verbesserungsvorschläge entwickelt, wie das Kundenunternehmen sich in der virtuellen Welt besser darstellen kann. Der Mitarbeiterstab besteht aus Analysten und Entwicklern. Analysten führen diese Arbeiten durch. Entwickler treiben die Weiterentwicklung dieser hochspezialisierten Software voran. Das Interview können Sie hier ausdrucken ___________________________________________________________ Das Interview im Detail: Wie war Ihr Weg bis hierher zu dieser Position? Dipl.-Inform. Adrian Taciulescu war von Kindheit an begeistert von Informatik. Das Studium der Informatik war die logische Folge. Wirtschaftswissenschaften wählte er als reizvolles Nebenfach. Es folgten verschiedene Fach- und Führungsaufgaben in der SHS Viveon AG. Er brachte es bis zum Mitglied des Vorstands. Seit 2005 ist er als Unternehmer allein unterwegs. Er führte verschiedene Projekte für namhafte Kunden durch. Daraus ist dann ReputationCloud entstanden. ReputationCloud beruht auf der Tatsache, dass jeder Mensch, jede Firma und jedes Produkt im Internet einen digitalen Abdruck hinterlässt – bewusst und unbewusst. Dazu gehören auch kleinste Kommentare und Erwähnungen. Alles in allen umgibt uns alle eine unsichtbare Reputationswolke. Was ist Ihnen derzeit am wichtigsten als Mensch in dieser Welt zu dieser Zeit? Das wichtigste ist die Kommunikation. Die technische Vernetzung klappt in der heutigen Zeit meistens recht gut. Herrn Taciulescu betont aber auch die Bedeutung des offenen persönlichen Gesprächs in seinem Unternehmen. Vertrauensvolle Kommunikation ist ihm immens wichtig. Als Inhaber ist er sehr interessiert, dass die Angebote immer noch besser werden. Daher ist er für Anregungen und Ideen seiner Mitarbeiter stets offen. Wenn sich etwas gut umsetzen lässt, profitiert schließlich das gesamte Unternehmen und auch die Kunden. Welche Dienstleistungen bieten Sie Ihren Kunden an? Die Firma ReputationCloud misst den Abdruck, den die Kunden im Internet hinterlassen. Auf dieser Grundlage kann man bei ReputationCloud das Vorgehen seiner Kunden erst verstehen. Daraufhin wird kontrolliert, wie sich diese Reputation, also der Ruf des Unternehmens, im Laufe der Zeit entwickelt. Daraus werden Verbesserungsvorschläge entwickelt, wie das Kundenunternehmen sich in der virtuellen Welt besser darstellen kann. ReputationCloud hat die passenden Werkzeuge entwickelt. Der Kunde mietet die Werkzeuge und profitiert vom Forschungs- und Entwicklungsaufwand, welchen ReputationCloud kontinuierlich einsetzt. Der Kunde erspart sich den dafür notwendigen Zeitaufwand und die dazu gehörenden Kosten. Die Monats- oder Jahresgebühr erspart also Investitions- und Betriebskosten. Der Kunde kann die gesamte Fülle an Know-how nützen. Das Unternehmen analysiert mit seinen Tools die verschiedenen Datenquellen in den social-media-Plattformen. Dazu werden verschiedene Suchbegriffe eingegeben wie z. B. der Firmenname, Produktnamen, Personennamen. Auch Bewertungsportale wie beispielsweise Foursquare oder Google Places oder Yelp geben viel Aufschluss, ebenso Fachportale. Für Ärzte gibt es beispielsweise 7 oder 8 Bewertungsportale in Deutschland. Dort hinterlassen Patienten ihre Kommentare über Ärzte. Diese wertet ReputationCloud für den Kunden aus. ReputationCloud beschäftigt Analysten und Entwickler. Die Analysten behalten sozialen Medien sowie Fachforen und Bewertungskriterien im Auge, bemessen und interpretieren, Entwickler treiben die Weiterentwicklung voran. Diese Weiterentwicklung erhält der Kunde im Mietpreis inklusive. Der Kunde könnte im Prinzip auch selbst täglich mehrere Stunden lang nach sich selbst suchen im Internet. Diese Zeit will allerdings kaum jemand aufbringen. Die ist tatsächlich besser der Kernkompetenz des Kunden gewidmet. ReputationCloud überwacht mit spezieller Software ständig, wertet aus und zeigt auch den Verlauf der Internet-Reputation über die Jahre hinweg auf. Dazu fehlen dem Kunden außer Zeit auch Algorithmen und Methoden. Weiterer großer Vorteil für Kunden: Diese Software analysiert auch Texte, die der Kunde selbst oder andere User verfasst haben: Was wirkt auf andere Menschen positiv, neutral oder womöglich aggressiv. Daraus ergibt sich zu den unterschiedlichen Bewertungssystemen auf den Portalen weiterer Aufschluss zur Bewertung. Schreibt ein Kunde des Kunden beispielsweise etwas Angriffiges, neigen manche Unternehmer zu reichlich ungeschickten Antworten, die dann erst recht die Empörung hochkochen lassen. In solchen Fällen berät ReputationCloud, wie geschickt mit solchen Kommentaren umgegangen werden kann. Zur Alarmierung wird der Kunde per SMS verständigt, da das meistens gut empfangen werden kann, wo immer der Kunde gerade sich aufhält. So behält der Kunde die Situation proaktiv im Griff und wird nicht erst von weiteren Angriffen kalt erwischt. Wenn der Kunde es wünscht, steht ihm dabei auch ein Fachberater zur Seite, damit weitere Auswüchse verhindert werden. Wenn die Reputation langsam schleichend nach unten sinkt, bekommt man es selbst meist gar nicht so genau mit. Die Messergebnisse von ReputationCloud zeigen das aber auf und man kann überlegen, was in dieser Zeit sich im Unternehmen eventuell verändert hat. Auf Kundenwunsch gibt es auch das ReputationCloud Vertrauenssiegel: Hier verdichtet und bemisst ReputationCloud die anonymisierten Daten unterschiedlicher Kunden-Unternehmer einer Branche und vergleicht sie untereinander. Dann erhält der Kunde der es möchte ein kleines HTML Widget mit der Aussage, wie dieses Unternehmen abschneidet, z. B. 95% im Vergleich. Dieses Reputations-Vertrauenssiegel kann ein Unternehmen auf seiner Homepage zeigen. Das gilt als Gütesiegel einer unabhängigen Instanz. In der Plus-Version erhält der Kunde Hilfestellung zu seinem Verhalten in den unterschiedlichsten social-media-Kanälen. Auch hier bietet ReputationCloud Vergleichswerte mit anderen aus der Branche an, die ihre Ergebnisse verschlüsselt zur Verfügung stellen. Der Kunde ist mit ReputationCloud rechtzeitig informiert und bei Bedarf auch vorgewarnt um klug und umsichtig im Internet agieren und reagieren zu können. Schlechter Ruf kann sich anderenfalls schnell weiterverbreiten. Ungeschickte Reaktionen darauf können auch dem besten Ruf sehr schnell übel zusetzen und die Verkaufszahlen schnell nach unten sinken lassen. Welche Probleme lösen Sie mit Ihrem Unternehmen für Ihre Kunden? Unternehmen wissen nicht ausreichend, wie es um sie und ihren Ruf im Internet bestellt ist: Unternehmen werden meistens völlig unvorhergesehen mit unangenehmen Aktionen oder Reaktionen im Internet konfrontiert. Kaum ein kleines bis mittelständisches Unternehmen verfügt über beste Auswertungstools, über die notwendige Fachkompetenz und vor allem die benötigte Zeit um sich über seine Reputation im Internet selbst auf dem Laufenden zu halten. Daher nehmen sie oft gar nicht wahr, welche Spuren sie im Internet hinterlassen und welche Antworten von Kunden und anderen Marktteilnehmern hinzugefügt werden. Alle diese Abdrücke verteilen sich auf die unterschiedlichsten sozialen Medien, Fachforen und Bewertungsportale. Kunden des Unternehmens sehen solche Spuren mitunter schneller, weil sie sich auf spezifischen Fachforen bewegen. Es ist unangenehm von dieser Seite plötzlich gar nicht wohlmeinende Äußerungen kolportiert zu bekommen. Inzwischen kann schon ein sogenannter Shitstorm entladen haben. Wenn jetzt ein Unternehmen in der Panik ungeschickt darauf reagiert, wird die Sache schnell noch schlimmer. Mit ReputationCloud werden Sie in solchen Fällen rechtzeitig informiert. Bei Bedarf erhalten Sie auch Hilfe, um die Sache schnell wieder in den Griff zu bekommen. Welche speziellen Vorteile verschaffen Sie Ihren Kunden? Der Kunde muss nicht in teure Software zur Auswertung investieren und diese auch nicht um viel Geld weiter entwickeln. Das Kundenunternehmen erspart sich, einen eigenen Mitarbeiter für die Auswertung der oben genannten Daten aufzunehmen. Die Interpretation der gesammelten Daten wird geliefert. Auf Wunsch auch der anonymisierte Vergleich mit ähnlichen Unternehmen. So kann man sein Internet-Verhalten auf Grund von Fakten einschätzen. Tritt durch einen Vorfall Stress auf, erhält der Kunde auf Bestellung Hilfe, um die Sache wieder zu glätten. Die Kundenunternehmen können sich durch diese Unterstützung entlastet voll ihrer Kernkompetenz widmen. Damit verdienen sie schließlich ihr Geld. Wie sind Sie mit anderen Institutionen und Partnern vernetzt? ReputationCloud arbeitet mit der Universität Malaga zusammen. Die Firma betreibt ein Netzwerk mit Vertriebspartnern um die Kunden auch mit persönlicher Beratung direkt in ihrem Unternehmen betreuen zu können. So steht jedem Kunden sein persönlicher Ansprechpartner zur Verfügung. Wie machen Sie Ihre Mitarbeiterinnen und Mitarbeiter fit für Ihre Kunden? Alle Mitarbeiter sind studierte Informatiker, Datenanalysten, Datenbankexperten. Der Schwerpunkt der Weiterbildung liegt bei ReputationCloud auf der internen Schulung, damit die Mitarbeitenden fit für die speziellen Erfordernisse der jeweiligen Produkte werden und so schnell wie möglich Verantwortung für Teilbereiche übernehmen und daran wachsen können. So fühlen sich die Mitarbeiter ernst genommen, was sie natürlich motiviert. Wodurch unterscheiden Sie sich von Ihren Mitbewerbern? Sehr große Anbieter sind auf Grund ihrer Größe unbeweglicher. ReputationCloud agiert nahe am Kunden und reagiert ziemlich schnell auf Bedürfnisse Seine hochentwickelten Produkte sind denen anderer weit voraus. Direkter Chat mit dem Chef ist hier über die Webseite möglich Wie sehen Sie Ihr Unternehmen im regionalen und gesellschaftlichen Umfeld? Verlässlichkeit ist ein Wert, der hochgehalten wird und sicher sehr wichtig ist in einer Zeit der rasanten Veränderungen. Verlässlichkeit: technisch, betriebswirtschaftlich und persönlich. Technische Verlässlichkeit: beste Tools, Plattformen und Server in gut gesichertem Umfeld Betriebswirtschaftliche Verlässlichkeit: seit 3 Jahren auf dem Markt, Erfahrung und Wissen sind entscheidende Grundlagen auf denen aufgebaut wurde Persönliche und menschliche Verlässlichkeit: die Leidenschaft – alle brennen für dieses Thema Bevorzugte Kunden Kleine und mittlere Unternehmen, die keine eigenen Mitarbeiter für diese umfangreichen Tätigkeiten bei sich einstellen wollen Weiteres interessant Das Unternehmen reagiert leidenschaftlich bei seiner Arbeit und seinen Aufgaben. Das bezieht sich auf Methoden, Forschung und Entwicklung. Alle im Haus brennen für das Thema. Sollte es einmal eine Technologie noch nicht geben, dann wird sie im Haus erfunden. Alles in allem ein spannendes Umfeld für Mitarbeiter und dadurch auch für Kunden. Das Interview führte Frau Mag. Edith Karl, Unternehmerlotsin Das Interview können Sie hier ausdrucken ___________________________________________________________ Sie wollen Ihr Unternehmen mit einem Interview Ihren Kunden näher vorstellen Ihr Ansprechpartner: Rudolf Pusterhofer, Programmmanager ++43 (0) 3862 22580 .
3 Ways You Can Get Your Customers to Write Reviews for Your Business The world of Internet marketing is complex and varied. It used to be that having a business website was enough to attract the attention of new customers. However, these days your web marketing approach must be as multifaceted as the web, itself. One new(ish) frontier that is revolutionizing the way customers find and evaluate businesses is that of online business reviews. There are a number of popular sites that exist as forums for posting these reviews – including Yelp, Google Places, Urban Spoon, Bing, Foursquare, and many more – and your business should be using these sites to its advantage. In addition to registering your business with these sites, you also need to be encouraging people to post their reviews. How do you do that? Here are three ways you can get your customers to write reviews for your business: http://i.hros.li/i/3-ways-you-can-get-your-customers-to-write-reviews-for-your-business
When you consider that Google is the number one site on the world-wide web, there is no denying that Google can be a very powerful marketing tool for your business . . . and there is no reason for you not to set up shop on Google’s business block – Google Places. One feature of your Google Places listing that can exponentially increase your customer base is Google Places Reviews. Want to know how Google Places Reviews works? Here is a guide:
Andre Kay - CEO and Founder of SociallyBuzz Andre Kay is CEO and Founder of Sociallybuzz that was created to help businesses grow using social media. He bootstrapped Sociallybuzz from a small social media "do it for you" company to one of the top ten social media agency and software company in the U.S. He grew the company from $0 to over $2 million in less than 5 years with no investment or debt. He was nominated for the 2012, 2013 and 2014 African-American Achievers Award, selected as a South Florida 2012 Mover and Shaker Honoree and was named one of the top ten black tech innovators blazing a trail in South Florida by the Miami Herald. As an expert in social media, he is a sought-after speaker for franchise, restaurant and nightlife events and expos. His philanthropic efforts extend to giving back to families in need, donating his time teaching children the fundamentals of soccer as a coach and sponsoring a number of non-profit related events in the community. Check out this great article on the Sociallybuzz Blog: 7 Tips to Create a Successful Social Media Plan for 2015 The Sociallybuzz Culture is Based on Customer Service to Provide the Following Services: Social Media App: Easily manage Yelp, Google Places, Facebook and Urbanspoon in one place. Business owners and managers don't have the time to log in to multiple social channels to see what customers are saying about their business. The Sociallybuzz App provides an easy and convenient way to manage and moderate all your channels from one mobile dashboard anytime, anywhere on the go! Social Media Management: SOCIAL MEDIA AND REPUTATION MANAGEMENT - We believe in taking a hands on approach when it comes to managing social media, but more importantly building relationships with real people (fans, followers, consumers, etc.) who interact with brands online. Our social media management services consist of a "real live account manager" who manages social media in real time. We assign dedicated and experienced social media account managers responsible for moderating social media conversations, publishing comments, and monitoring questions across all relevant social media networks. The account manager also works closely with our client(s) so he/she will be educated on the appropriate brand, products, and policies. This real time effectiveness provides consistent customer service for fans, followers and consumers. Social Media Services for Franchises: We help locally owned franchises connect to customers and communities that matter most for the growth of their businesses by harnessing the power of social media. The Sociallybuzz Philosophy: Our philosophy is simple. It's not about how many fans, followers, or friends our clients have on their social networks. It's about turning those people into customers, seat fillers, and brand lovers. It's not about the tools, the CRM, SRM, social mark up language, or whatever fancy name they have for it. It's about effectively utilizing the right social networks, geo location applications and/or consumer-to-business communication mediums to meaningfully connect customers to brands that they can feel great about. Businesses or brands must reach their consumers at a level that connects them to something they value and we at Sociallybuzz get it! We don't deliver one-time quick marketing fixes. We will consistently and effectively Build, Engage and Grow your business and brand. Andre is an incredible entrepreneur. After getting a job working for a bank, it took him only five years to become the vice president. This experience was instrumental in his entrepreneurial career as he took what he learned in banking and finance and incorporated that into the Sociallybuzz business. This provided Andre with the necessary tools take his app business from ZERO to over $2 million in revenues in just over 5 years. As you read in the first paragraph, he did all this will no debt or investment... it's worth saying again.
Top 3 Online Reputation Marketing Strategies http://i.hros.li/i/top-3-online-reputation-marketing-strategies You had to create a business plan before starting your business, right? And that meant outlining strategies for growing your business. There is no doubt that business marketing was somewhere on that list . . . and in this day and age, you simply cannot ignore the Internet when marketing your business. One thing you might not have thought of is the need to protect and grow your online presence. Your business’ online reputation can go a long way in determining the success of your business, and so you must be proactive about creating the reputation you want – and that, too, requires strategizing. Where do you begin? Here are the top three online reputation Marketing strategies: Use the right tools. There is perhaps no reputation Marketing strategy than prevention, and a very powerful way to nip detrimental gossip in the bud is to monitor the web closely for anything and everything people are saying about your business. There are a number of tools out there that exist to help you monitor your online reputation. No one tool can monitor every online outlet. You should therefore make use of social media tracking tools like Hootsuite and Socialmention, as well as web monitoring tools like Google Alerts and blog monitoring tools like BlogPulse. Identify the influencers. Influencers are big names that have a strong pull in the virtual realm. They may be celebrity endorsers with huge Twitter followings, popular bloggers, or industry experts with major websites. Use your monitoring tools to identify who the influencers are when it comes to your online reputation. Then take good care of those influencers. How do you do this? Make them privy to interesting information about your business before anyone else, so they can break the news, or allow them to provide their followers with your products at a discount (or for a commission). It’s a “you pat my back, I’ll pat yours” kind of world, so be creative. Ask for reviews. Customer reviews are one of the best ways you can garner attention from new customers, and grow the loyalty of existing customers. Ask your satisfied customers to post reviews on review sites like Yelp, Bing, Foursquare, and Google Places. Online reputation Marketing is a complex process, but it is also tantamount to your business success. To make the most of your online reputation, you may want to enlist the help of qualified and competent professionals like us. http://ReputationReports.Info
Today's episode of The 10 Minute Healthcare Marketing Podcast is all about Google My Business. Google My Business, previously Google Places and Google + Local is perhaps one of the best ways that a doctor can get noticed online and get more patients. It is the first thing I typically will work on with my clients because it can give such great results. What was discussed? Motivational quote for the day is “Life is good.” Previously called Google My Places, also known as 7 pack or Google results. Learn how to list your business at Google Places. Use a domain email address to register at Google My Business. Fill out the information accurately. Your Website URL should be the same as the address in the search browser (example: www.mywebsite.com or mywebsite.com) Promote your page, create quality content, and link to other people or other social media platforms to increase visibility. Check out our show notes at: titanwebagency.com/podcast/006 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes
In this episode, Tyson talks about the 6 ways to increase traffic (visits) to your website. What was discussed? Quote for the day comes from Thomas Jefferson, “Nothing can stop a man with the right mental attitude from achieving his goal, nothing on earth can help a man with the wrong mental attitude.” The 6 ways to increase website traffic include: On Page SEO Citations Social Media Partnering with a local businesses Guest Blogging Build an E-mail list Fully optimize your site to greatly increase visibility in the search engines. Expand your presence by getting on websites such as Google Places, Yelp, and Bing. Choose one platform of social media that your customers are using and focus on it. Guest blogging can help you obtain backlinks to your website, and increasing traffic and improving you ranking on search engines. Build your email list so you can build relationships and increase loyalty. Follow us at Follow us on twitter @titanwebagency And on Facebook at Titan Web Agency Facebook Page
Nasir and Matt again talk about Yelp, this time with its new chat feature. They then answer the question, "What's the most important thing to include in a noncompete agreement?" Nasir's note: here is the link to the site he deemed much better than Yelp:http://talkto.com/. Full Podcast Transcript NASIR: Welcome to Legally Sound Smart Business! This is Nasir Pasha. MATT: And this is Matt Staub. NASIR: And welcome to our business podcast where we cover business news and also add our legal twist to the business news and also answer some of your business legal questions that you, the listener who are businesses that can send at ask@legallysoundsmartbusiness.com. MATT: You said the word “business” quite often in that intro. NASIR: I just want to emphasize that we’re focusing on businesses. MATT: This has been the week of intros where I’ve critiqued. I’ve never listened prior to this week. NASIR: Yeah. MATT: I’m finally listening so every episode’s been a critique of your intro. I think, eventually, we’ll get a pretty good one. NASIR: Usually, it’s me just saying how perfect the intro is and then we just get started. This time, it’s like you saying the opposite which hurts my feelings. MATT: Yeah. So, speaking of critiques we have, we need to keep track of how many times we talk about these different companies because we’re going to talk about Yelp again. NASIR: Our nemesis. MATT: I don’t know how I feel about this. I think, as a business owner, I wouldn’t want it. So, now, customers can direct message you on Yelp as a business owner. A customer can go to Yelp, type in blah blah blah restaurant o what-have-you, and instead of just posting a review or looking through, they can now just I guess essentially chat with you on Yelp. Of course, this is an optional thing so businesses can disable it and not even deal with it. But I feel like this is just going to be… I guess I don’t see the value in this. It seems like this is going to be such a hassle for business and what if a bunch of your competitors are doing it? Then you’re going to feel obligated as a business owner to also do it because they might think that you’re not there and, also, at the same time, it’s going to tell you how long people have been waiting to get a response. I feel like the businesses are going to have to hire someone just to handle this. NASIR: Yeah, I guess it depends. I don’t know how they actually receive it – whether the business owner gets a text message or an email or whatever – but one thing that I don’t like is it’s just another way for Yelp to kind of dig in their claws in the dependence of these businesses, you know, in the sense that, more and more now, it’s not getting any better for these small and medium-sized businesses that get these wacko reviews from the competitors or from previous employees or what-have-you and there’s very little that they can do about it on the Yelp side, especially if they’re put up on a dummy account or whatever and we’ve talked about this in the past. But, now, it’s another reason why these businesses are going to be dependent upon Yelp which I just wish there was a better competitor… I guess there is competitors to Yelp – I guess Google Places and I don’t know what else but I’m sure there’s other directors. But the problem is just Yelp is just so prominent. Otherwise, a lead is a lead, right? If it’s convenient to the customer and they contact the business that they may not have otherwise because of that then I guess that’s good for business. But, long-term-wise and big picture, I’m not necessarily too cool about it. MATT: Yeah, I guess I’m wondering too. I just can’t think of a situation where I would want to ask the business a question. The only question I really ever have for a business is, you know, “How late are you open?” And so, you could find that on the Yelp page. It doesn’t really matter. But, like, what is someone going to chat with a business about?
Muy buenos días a todos y bienvenidos a una nueva edición de Marketing Online, el podcast en el que hablamos de... ¿lo adivináis? Si, correcto. De marketing online. Es lo que tiene poner este título, que es muy explicativo. Pues eso. Marketing de redes, de Internet, digital. En fin, ya sabéis de que va. Hoy […]
Google Local 2014 On the show this week we have Darren Shaw (from Whitespark) and Eduard de Boer who is a Google photographer. He's going to be giving us some insight into the workings of Google Business view while Darren is going to get into some issues related to listings and rankings on Google Local itself. We have the full episode, as well as 4 smaller clips from the show. Enjoy Full Episode Local SEO Links From the Video Darren's Slideshow on auditing and fixing citations for local search gains Citation audit and cleanup service How to identify quality citation sources Submit contact form for entry: http://factual.com and factual.com Places Google maps too easy to spam Free software for tagging images: Darren and Eduard for Mac Link to Google Places support Eduard (It's in Dutch) Google Maps Business View shoots Dutch (local) SEO services with the weekly Dutch podcast Get the iTunes and the Dojo Radio iPhone App!
Bing updates their Webmaster Guidelines, adding that if you use keyword stuffing, it can lead to demotion or even the delisting of your website. Also, Google quietly updates their Google Places Quality Guidelines for naming your business Related articles across the webBing Webmaster Guidelines Updated To Include Demotions For Keyword Stuffing Google Navigation Changes To Webmaster Tools; Google Warning External Keyword Tool Shut Down NearCrawling Unlinked URLs to Discover New Content; Paying for Site AuditsImage Mismatch Google Webmaster Tools Manual Action Penalty; Google Authorship, Custom Google+ URLsHow to Setup Google Authorship; Manual Action Detail in Google Webmaster ToolsBing Webmaster Guidelines Updated To Include Demotions For Keyword Stuffing
Bing updates their Webmaster Guidelines, adding that if you use keyword stuffing, it can lead to demotion or even the delisting of your website. Also, Google quietly updates their Google Places Quality Guidelines for naming your business Related articles across the webBing Webmaster Guidelines Updated To Include Demotions For Keyword Stuffing Google Navigation Changes To Webmaster Tools; Google Warning External Keyword Tool Shut Down NearCrawling Unlinked URLs to Discover New Content; Paying for Site AuditsImage Mismatch Google Webmaster Tools Manual Action Penalty; Google Authorship, Custom Google+ URLsHow to Setup Google Authorship; Manual Action Detail in Google Webmaster ToolsBing Webmaster Guidelines Updated To Include Demotions For Keyword Stuffing
Bing updates their Webmaster Guidelines, adding that if you use keyword stuffing, it can lead to demotion or even the delisting of your website. Also, Google quietly updates their Google Places Quality Guidelines for naming your business Related articles across the webBing Webmaster Guidelines Updated To Include Demotions For Keyword Stuffing Google Navigation Changes To Webmaster Tools; Google Warning External Keyword Tool Shut Down NearCrawling Unlinked URLs to Discover New Content; Paying for Site AuditsImage Mismatch Google Webmaster Tools Manual Action Penalty; Google Authorship, Custom Google+ URLsHow to Setup Google Authorship; Manual Action Detail in Google Webmaster ToolsBing Webmaster Guidelines Updated To Include Demotions For Keyword Stuffing
Today, Kristen Thompson teaches you 5 inexpensive ways to advertise your small business in New Jersey. These tips include: 1- Sign up for Google Adwords and ensure your website is visible to those searching for your products/services online. 2- Give away free samples of some of your complementary products/services to encourage future sales of chosen goods. 3- Blog useful content that will act as an online resource for people seeking your products/services. 4- Sign up for local listings such as Google Places. 5- Grab some friends and hand-out some promotional flyers. Humbly yours! Kristen -- Kristen Thompson, Director of Advertising Imprinsic Marketing Group MAKE YOUR MARK Main: 856.685.7194 Fax: 856.685.7198 228 Kings Highway E. Haddonfield, NJ 08033 www.imprinsic.com
In Episode 20 of The Side Hustle Show, local SEO expert and entrepreneur Adam Steele shares how local side hustlers can set their business up to generate more leads than they can handle. We discuss the exact tools and tactics to use to get to the top of the local search results. Subscribe to The Side Hustle Show on iTunes! Subscribe to The Side Hustle Show on Stitcher! In exchange for your 31 minutes, you'll learn: How Adam quit his job to start an online marketing agency. How to use Google Places without showing your home address. How to use Google Places without showing your personal phone number. The best ways to rank in Google for local searches today. Trust signals you can add to your site easily and cheaply. A smart and fast way to manage basic social media for your side hustle. Adam's #1 tip for Side Hustle Nation. Links mentioned: CreatureLocal.com wickedfire.com - online marketing forum known for somewhat "aggressive" tactics Google+ Local Adam's full meal deal post on local lead generation
Plumber & HVAC SEO Podcast - Internet Marketing Tips & Strategies for Plumbing Contractors
Over the past few months, Google has made some MAJOR changes to the Google Maps structure. Most notably, they transitioned from Google Places to Google+ Local. As part of that transition, you need to formally merge your old Google Places listing with the new and recently updated Google+ Local listing. You can access the step-by-step instructions at www.plumberse.net/merge Download our FREE Internet Marketing and SEO Guide at http://www.plumberseo.net/free or […] The post PODCAST - How to Merge your Google Places and Google+ Local Listings appeared first on Plumbing & HVAC SEO - Internet Marketing.
Plumber & HVAC SEO Podcast - Internet Marketing Tips & Strategies for Plumbing Contractors
Over the past few months, Google has made some MAJOR changes to the Google Maps structure. Most notably, they transitioned from Google Places to Google+ Local. As part of that transition, you need to formally merge your old Google Places listing with the new and recently updated Google+ Local listing. You can access the step-by-step instructions at www.plumberse.net/merge Download our FREE Internet Marketing and SEO Guide at https://www.plumberseo.net/free orCONTINUE READING » The post PODCAST - How to Merge your Google Places and Google+ Local Listings appeared first on Plumbing & HVAC SEO.
Beau Hodson has been in the mortgage industry and has seen many ups and downs and has been able to whether the storm. He started Transparent Mortgage and has implemented strategies designed to increase his reputation online. He's been able to get customers to give him positive reviews on Yelp, TrustLink, Google Places, Facebook and various other review sites to show that he was a well-respected mortgage professional who can help you achieve your dream of financing a home or helping you during the re-financing process. Beau Hodson has been the mortgage profession for more than 10 years and is the founder and Senior Mortgage Adviser at Transparent Mortgage. He has earned degrees in finanec and business and has a diverse background as a financial adviser and mortgage professional. He has worked for Luxury Mortgage, Bank of America and Impac Funding. Beau Hodson knows how to build an online reputation as he's done a very effective job building his presence online by getting positive online recommendations about his business. Learn how encouraging people to recommend you online can help you grow your business.
This is the most popular Internet Marketing Podcast on iTunes and Stitcher. We discuss SEO for Business Owners and Google Places Optimization. We finally discuss Search Engine Optimization in Houston Video. The most popular Pay Per Click Houston podcast on iTunes. E-Webstyle provides SEO in Houston .
In this episode we discuss the pit-falls of Do-It-Yourself PPC. We also discuss the value of Google Places Reviews. We finally discuss Search Engine Optimization in Houston Video. The most popular Pay Per Click Houston podcast on iTunes. E-Webstyle provides SEO in Houston .
In this episode I talk about the current state of the appraisal industry, low fees and how the AGA Appraisers Guild of America is getting involved to get changes made through legislature. I also expand on Google Places and why it is so important to get your company listed in Google Places and make sure […]
Watch this YouTube video of AK as she describes the importance of using Google Places and Merchant Circle and why it should be part of your online presence as a business owner. http://www.youtube.com/watch?v=5h9K96xVXXg She will walk us through her checklist and tell us more about The Get Social Bootcamp. Do you have the answer to "How many social platforms does AK have a profile listed?" The winner will receive a copy of "Poke the Box." Join us in the chat or via the telephone to list your answer!
Ken Walker, CEO of Driven Brands declared "Franchising Is Back!" to IFA attendees at the 51st annual convention held in Las Vegas. Deb Evans attended the convention with 2800 other franchise industry leaders and suppliers. This week AK Stout will discuss the convention with Deb. What did attending a convention of that size offer? Was the new IFA Convention Mobile App a success? Was there anything new presented in the Technology Summit? What was presented in the Leadership Conference as the "new normal?" What new technology was used by attendees or presented? Next week AK Stout will be a presenter at the COMPUTER EXPLORERS conference. She will share some of her strategies on using Google Places and Merchant Circle in business and will give a sneak peak of her presentation.
In this episode we discuss Google Places Seven Pack also known as A through G. We discuss the value of UBL.org and Universal Business Listing and how these services can help your SEO efforts. We also discuss how websites can appear differently in different browsers. Visit our Facebook SEO Podcast page. We are the host of the most popular Internet Marketing Podcast on iTunes. Video of our podcast is broadcast live from Houston on Fridays at 9:15CST SEO Videos. E-Webstyle is a service provider of search engine optimization in Houston.
In this episode we discuss some pros and cons of Google boost. We also discuss the new and seeming ever changes of Google layout with relations to Google Places also known as Google Local Listings. Visit our Facebook SEO page. We are the host of the most popular SEO Podcast on iTunes. Video of our podcast is broadcast live from Houston on Fridays at 9:15CST Internet Marketing Videos. E-Webstyle is a service provider of search engine optimization in Houston.
We discuss a case study regarding the value of Content. We also discuss Facebook as it relates to SEO. We also discuss Responding to Google Places Reviews. Visit the Facebook Internet Marketing Page . Get a Free Web Design Analysis Houston. Our Videos are broadcast live from Houston at 9:15CST Search Engine Optimization Videos. E-Webstyle is the proud host of the this Search Engine Optimization Podcast. My Podcast Alley feed! {pca-664dfcdddda474afc17e75ad48cda6d2}
We are internationally recognized as world class experts. We give thanks to our listener in Gaborone Botswana. We discuss the free photo shoot for Google Places. We discuss Google Bots and Keyword Stuffing. You can find information about Search Optimisation England page is here. Houston Engine Optimisation Houston. Our Videos are broadcast live from Houston at 9:15CST SEO Videocast. E-Webstyle is the proud host of a Search Engine Optimisation Podcast.