Podcasts about pay per click advertising

Have you previously or are you currently using paid advertising? Most of us in the speaking world have, but have you ever put down some serious money to find leads? On this episode of The Wealthy Speaker Show, I am thrilled to welcome back my friend and client Odell Bizzell to share how his pay-per-click advertising has yielded him his investment back several times over and a few missteps you will want to avoid.If you would like some great ideas on how to spend your pay-per-click ad dollars wisely, you simply can't afford to miss this episode!For access to FULL SHOW NOTES, including video and links, visit https://www.speakerlauncher.com/category/podcasts/

Welcome back to Operation Agency Freedom! In today's episode, I dive deep into the highly debated topic of work-life balance. I explore the various perspectives and opinions swirling around social media and offer a unique take on finding your own definition of balance. Whether you believe in the "hustle and grind" mentality or the need to prioritize relaxation and family time, this episode will challenge your thinking and provide insights on creating a fulfilling work-life balance as an entrepreneur. Join me as I debunk the notion of a one-size-fits-all blueprint and discover how to navigate the ever-changing landscape of balancing work and personal life. Get ready for an episode that will empower you to embrace your own version of work-life balance and find contentment in your journey. Let's dive in!   Discussion Points 00:00 Intro 05:38 Balancing work and family: a harsh critique. 09:54 Work-life balance is individual and ever-changing. 12:57 Observe, adapt, and respect others' choices. 14:25 Embrace individual work-life balance, be flexible. 15:44 Outro   Resources:  Connect with DUDE on the following social channels  Facebook https://www.facebook.com/dudeagency Instagram https://www.instagram.com/dudeagency.io/ TikTok https://www.tiktok.com/@dudeagency Visit our YouTube channel https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlw Check out our website and see how we can help you run a profitable agency https://dudeagency.io/ Get a hold of more podcast episodes through our website. You can also tune in and subscribe to Operation Agency Freedom on Apple Podcasts and Spotify. Thank you for tuning in!

Unveiling the hidden world of Pay-Per-Click (PPC) advertising and software development is none other than one of the founders of True Clicks, Wijnand Meijer. Meijer joins us to guide us down his unique path into PPC and software development - a journey sparked by a simple idea to bridge a gap in the market. This lightbulb moment led to the genesis of the PPC Survey, a community-led initiative that aims to share invaluable, up-to-the-minute data within the PPC industry. Since its May 2022 inception, this project has garnered an overwhelmingly positive response.Fasten your seatbelts as we navigate the most recent findings from the PPC Survey, revealing the inner workings and sentiments within the industry. We bring to you the reality of job satisfaction in the PPC realm, where seeing the fruits of their labor is the highlight for as many as 62% of industry professionals. Don't miss our discussion on the financial angles of PPC management, where we uncover that managing a single account leads to higher spend levels for in-house teams. We also shed light on the top pain points for PPC agencies, with the crown taken by unrealistic client expectations. And let's not forget the future - we're talking scripts and AI in PPC!Our deep dive doesn't stop there. We take you through the projections from the PPC Survey of 2024, laying bare key trends and forecasts. This data-heavy chat covers the rising trust in Microsoft compared to other platforms, such as Google, Twitter, and Amazon, and the average number of scripts running in each account. From the projected spend for major campaign types to satisfaction levels with Google Ads features, we've got it all. Whether you're a seasoned PPC professional, or taking your first steps in the industry, this episode is packed with priceless insights into the current and future state of PPC. You don't want to miss it!

In this episode, Andrew is joined by Michael Hamburger, CEO of Ezzey, where they talk about the different marketing services offered by Ezzey.Ezzey's global team of digital marketing specialists consistently delivers outstanding results combining creative ideas with their vast experience. Ezzey can help you build a sustainable, meaningful relationship with your clients by engaging them with your brand using social media.Ezzey works in areas as diverse as sales/marketing funnel development,s earch engine optimization, social media marketing, email marketing, paid search, cinematic video production and digital marketing.Learn more about Ezzey: https://ezzey.com/  -----Do you want to be interviewed for your business?  Schedule time with us, and we'll create a podcast like this for your business:  https://www.WriteForMe.io/-----https://www.facebook.com/writeforme.iohttps://www.instagram.com/writeforme.io/https://twitter.com/writeformeiohttps://www.linkedin.com/company/writeforme/ https://www.pinterest.com/andysteuer/Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

Looking to grow your contractor business in Atlantic City and the surrounding areas? Call US Media Agency at +1-609-617-9129! Find out more at https://www.usmediaagency.com/ US Media Agency City: Somerdale Address: 2 East Atlantic Avenue Website http://www.usmediaagency.com Phone +1-609-617-9129 Email brian@usenterprisesllc.com

In this episode of the Millionaire Car Salesman Podcast, host Sean V. Bradley delves into the intricacies of Digital Marketing and Vendor Partnerships within the Automotive Industry. Sean emphasizes the importance of understanding the breakdown of website expenses, including components like SEO and SEM, to make informed decisions. He advocates for a shift in focus from VDPs and SRPs to actionable opportunities and leads. Tune in to gain insights on the necessity of regularly auditing vendors to ensure they deliver value for your investment. Sean explores common vendor-related issues, such as data feed problems and content quality, and offers practical solutions. Additionally, he introduces a scorecard and referral program to empower dealers to assess their vendors and enhance their lead-generation strategies. Don't miss this episode for expert advice on optimizing your dealership's digital marketing efforts and vendor relationships.   Key Takeaways: Dealers should break down their website expenses and understand the impact of each component, such as SEO and SEM. The focus should be on generating actionable opportunities and leads rather than VDPs and SRPs. Dealers should assess their vendor partners regularly and ensure they are providing value for the money spent. If a dealer is receiving a high percentage of bad leads, it may indicate issues with tracking, internal processes, or the vendor. The success of third-party providers depends on having a CRM set up with the right processes, action plans, templates, and accountability.   "If you get 500 leads a month and 100 or 200 leads are bad, something's either wrong with your tracking or internal. You're burning through ups, or you have the wrong vendor." - Sean V. Bradley   About Sean V. Bradley Sean V. Bradley, CSP is an entrepreneur, published author, speaker and award-winning international trainer. He is a 14-time NADA/ATD convention speaker, FranklinCovey Certified Facilitator and has earned the coveted “CSP” designation in the National Speakers Association. Sean is also a member of the elite “Million Dollar Speakers Group” in the NSA and a state association speaker and trainer. He has spoken at over 400 NCM and NADA 20 Groups. Sean started Dealer Synergy over 20 years ago, but has been in the automotive industry for almost 22 years. Sean and his Dealer Synergy team are a 14-time Dealers' Choice Award Winner for being the “Best of the Best Internet Sales Trainer” and “Mobile Provider Partner” in the Automotive Sales Industry.  Sean has personally trained over 100,000 Automotive Sales Professionals in 3,500 unique rooftops. However, he literally influences hundreds of thousands of professionals, in and out of the Automotive Sales industry, all over the world, through: his over 4,000 published articles, his best-selling book “Win the Game of Googleopoly”, over 7,000 videos published online, and through Radio Station soundwaves by Hosting the globally recognized Against All Odds Radio Show currently airing in Atlanta, Cleveland, Rochester, and Los Angeles, and the 'internet buzzing' Millionaire Car Salesman Podcast reaching over 1 million Americans! Additionally, Sean is the creator of the Millionaire Car Salesman Facebook Group, with a membership count of 25,900+ automotive professionals.     How to Maximize ROI in Automotive Digital Marketing: Insights from Industry Experts As the automotive industry continues to evolve, dealerships are faced with the challenge of effectively allocating their marketing budgets to generate the highest return on investment (ROI). In an era where digital marketing plays a crucial role in driving sales, it is essential for dealerships to conduct a thorough assessment of their digital marketing strategies and vendor partnerships. In this thought leadership article, we will delve into the insights shared by industry experts during a recent Dealer Synergy Academy class, where they discussed the importance of conducting a digital marketing ROI assessment and vendor partner analysis. We will explore the key themes that emerged from the discussion and analyze their implications for dealerships.   Introduction: The Disparity in Dealership Spending and Results In the fast-paced and competitive world of automotive sales, success is not easily achieved. However, there are individuals who have managed to rise above the rest and achieve remarkable results. One such individual is Ray McLaughlin II, a top performer at Koons Ford of Baltimore, a multi-billion dollar dealer group. In this thought leadership article, we will delve into the insights and strategies shared by Ray during a podcast interview with Sean V. Bradley, the president of Dealer Synergy and creator of the Millionaire Car Salesman podcast. By examining Ray's experiences and perspectives, we can gain valuable knowledge on how to excel in the automotive sales industry.   The Importance of Breaking Down Website Costs One of the key issues identified during the discussion was the lack of transparency in website costs. Many dealerships are unaware of the breakdown of expenses for their websites, including core packages, SEO, SEM, social media ads, and other tools or widgets. Sean V. Bradley emphasized the importance of breaking down these costs to determine the true ROI of a dealership's website. By understanding the individual costs of each component, dealerships can assess the effectiveness of their digital marketing strategies and make informed decisions about their marketing budgets. Joel, one of the participants in the class, shared his experience with website costs. He estimated spending less than $800 per month on his website, including SEO and other tools. However, Sean V. Bradley pointed out that it is essential to break down these costs to determine the true ROI. Without a clear understanding of the individual costs and their impact on lead generation, dealerships cannot accurately assess the effectiveness of their website and make data-driven decisions.   The Pitfalls of OEM-Compliant Websites Pay-per-click (PPC) advertising and social media marketing were also discussed during the class as essential components of digital marketing strategies. Joel shared his experience with PPC advertising, mentioning a budget of $1,500 per month for Google AdWords and an additional fee for ad management. However, Sean V. Bradley emphasized the importance of breaking down these costs to determine the true ROI of PPC advertising. By understanding the individual costs and their impact on lead generation, dealerships can make informed decisions about their marketing budgets. The discussion also touched upon the role of social media marketing in driving traffic to dealership websites. Joel mentioned minimal spending on Facebook and Instagram ads, highlighting the need for a management fee to optimize these campaigns. Sean V. Bradley emphasized the importance of breaking down these costs and assessing the effectiveness of social media marketing strategies. By understanding the impact of social media ads on lead generation, dealerships can allocate their marketing budgets more effectively.   The Role of Pay-Per-Click Advertising and Social Media Marketing In today's digital age, social media has become a powerful tool for automotive sales professionals. Ray recognizes the significance of social media in reaching a wider audience and building a personal brand. He actively uses platforms like Instagram and Facebook to showcase his expertise, share customer testimonials, and promote special offers. By leveraging social media, Ray is able to stay connected with his customers and attract new prospects. Ray also expresses his interest in exploring TikTok as a platform to expand his online presence. He acknowledges the potential of TikTok in reaching a younger demographic and creating engaging content that resonates with potential customers. By embracing social media and staying active on various platforms, Ray is able to establish himself as a trusted authority in the automotive industry and attract a steady stream of leads. According to Ray, "I plan on texting you, I plan on emailing you. I plan on harassing you, man." This statement reflects Ray's enthusiasm for utilizing digital platforms to connect with industry experts and continue his learning and growth in the field of automotive sales.   The Value of Third-Party Lead Providers During the class, Sean V. Bradley highlighted the value of third-party lead providers, such as AutoWeb and CarsDirect. He emphasized the importance of considering these providers as part of a comprehensive digital marketing strategy. While some dealerships may be hesitant to rely solely on third-party leads, Sean V. Bradley emphasized the need to evaluate the cost per lead and the potential ROI. He shared examples of dealerships that had successfully generated leads at a fraction of the cost compared to other marketing channels. Zach, one of the participants in the class, expressed his frustration with the lack of success in generating leads from his dealership's website. He mentioned conducting a comprehensive SEO assessment and finding significant issues with the website's optimization. Sean V. Bradley acknowledged the challenges faced by dealerships and emphasized the importance of investing in oneself. He encouraged Zach to focus on building his personal brand through social media platforms and leveraging his own marketing strategies to generate leads.   Conclusion: Maximizing ROI in Automotive Digital Marketing In the highly competitive world of automotive sales, success requires a combination of leadership, consistency, organization, online presence, and word-of-mouth marketing. Ray McLaughlin II, a top performer at Koons Ford of Baltimore, exemplifies these qualities and has achieved remarkable results in his career. By following his insights and strategies, automotive sales professionals can enhance their performance, build strong customer relationships, and drive business growth. The key takeaways from Ray's experiences include the importance of strong leadership and company culture, the power of consistency and organization, the value of social media and online presence, and the significance of referrals and word-of-mouth marketing. By implementing these strategies, automotive sales professionals can elevate their success and thrive in a competitive industry.     Resources Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Podcast: is the #1 resource for automotive sales professionals, managers, and owners.  Also, join The Millionaire Car Salesman Facebook Group today! The Against All Odds Radio Show: Hosting guests that have started from the bottom and rose to the top.  Also, join The Against All Odds Radio Show Guests & Listeners Facebook Group for the podcasted episodes. For more interactivity, join The Millionaire Car Salesman Club on Clubhouse. Win the Game of Googleopoly: Unlocking the secret strategy of search engines.   The Millionaire Car Salesman Podcast is Proudly Sponsored By:  Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the Automotive Industry! We have been building Internet Departments and BDCs for over two decades! It is this experience that has allowed us to develop the absolute best automotive Internet Sales, BDC, and CRM solutions for car dealerships. We have created the most effective training programs and processes. Phone scripts and rebuttals are our specialties, while CRM action plans, strategies, and templates are our expertise! Dealer Synergy will take both your tools and your people to the next level. Bradley On Demand: Automotive Sales Industry's #1 Interactive Training, Tracking, Testing and Certification Platform. With over 7,500 training modules, our platform has everything you and your dealership need to sell more cars, more often and more profitably! Money Mind Mapp (M3): Visit MoneyMindMapp.com for help in revolutionizing your business to help you sell more cars by tracking, projecting, and forecasting your personal sales goals!  

Michelle Kop is a marketing consultant and award-winning pay-per-click marketing strategist. She has over 8 years of professional paid advertising experience in Google and Microsoft Ads, with a specialization in lead generation for B2B and B2C companies. After working in corporate marketing with Fortune Global 500 Brands like Toyota and BP, Michelle founded Level 28 Media, a lead generation micro-agency for small to medium businesses. In this episode Michelle shares her insights on how advertising can amplify a business's potential, regardless of whether it's the right or wrong thing. She dives into the challenges of working with both large corporations and small businesses, highlighting the contrasting dynamics and opportunities they present. Michelle also provides valuable advice on the importance of tracking and optimizing lead generation, as well as the decision-making process in choosing between SEO and pay-per-click advertising.  Episode Breakdown: 00:00 - Navigating the Agency Landscape: Enlightened vs. Unenlightened Owners Discover the intriguing divide between two types of agency owners - the enlightened and the unenlightened. Join us as pay-per-click specialist Michelle Kop sheds light on this fascinating dynamic. Uncover the secrets to success in the agency realm. 05:22 - Unveiling the True Power: Beyond Advertising, into Business Optimization Uncover a revelation that could transform your business outlook. Dive into the realization that advertising alone won't mend your business woes. Learn why the key lies in meticulous optimization strategies. It's time to shift your focus for remarkable growth. 08:19 - Decoding the Metrics Maze: From Page Views to Lead Generation Metrics can be tricky. Explore the pitfalls of tracking mere page views instead of leads. Navigate through the maze of misplaced code, overestimated close rates, and the unpredictable nature of internet traffic. Gain insights into cracking the code of accurate measurement. 10:40 - Uniting for Success: Joint Accountability in Pay-Per-Click Advertising Unlock the collaborative world of pay-per-click advertising. Delve into the concept of joint accountability and the challenges that come with it. Discover why relinquishing complete control might just be the key to soaring success in the ever-evolving digital landscape. 13:54 - Beyond Clicks: The Harsh Truth About Tracking PPC Campaigns Buckle up for a reality check. Tracking your PPC campaigns doesn't automatically translate to a flood of new business. Learn the nuanced factors that can make or break your campaigns. It's time to reshape your strategies for genuine results. 18:47 - David vs. Goliath: Why Small Businesses Triumph In a world where giants reign, explore the unexpected power of small businesses. Gain insights into the surprising advantages they hold over large organizations. But beware, adaptation is the secret sauce to staying ahead in this ever-changing game. 23:12 - Google's Evolution and Your Budget: Navigating the Complexities Journey through Google's evolution and its impact on businesses like yours. Unearth the challenges and triumphs of integrating various elements. Delve into the intriguing dynamics between budgets and Google's powerful platforms. Plus, discover how AI is reshaping the landscape. 25:50 - The Pay-Per-Click Enigma: A Marketer's Unyielding Pursuit of Results Step into the shoes of a pay-per-click marketer. Unravel the mysteries behind their unwavering pursuit of results. Peek into their strategies, challenges, and triumphs. It's a journey that will reshape your perception of digital marketing. 28:59 - Local vs. National: The Pay-Per-Click Dilemma Demystified Confused about local versus national pay-per-click strategies? Dive into the heart of this dilemma and gain clarity like never before. Unlock the tactics that work for each and decipher the fine balance between the two. Your PPC strategy is about to level up. Links Mentioned: level28media.com

In this episode of Advisor Talk, Elite Consulting Partners CEO Frank LaRosa is joined by Elite's very own CMO, Tina Beck, for a detailed conversation tackling one of the most vital components of the digital marketing mix – Search Engine Optimization (SEO).Perspectives shared during the conversation include:*Why SEO needs to be considered a marketing fundamental in any branding strategy.*How to identify key client segments and use that intelligence to optimize content specifically catered to client interests.*The pros and cons of Organic SEO versus Pay-Per-Click Advertising.*The biggest mistakes that advisors are making right now with their online presence.*How SEO is an “Evergreen” marketing tool.Using terms and analysis that breaks the complicated topic of Search Engine Optimization down into a digestible format that we can all understand, Frank and Tina convey a direct message to advisors – that a strong online presence is essential to every practice and that tapping into the power of SEO is a must.If you would like to hear even more about the topic or are interested in learning more about Fractional CMO services, email tina@eliteconsultingpartners.com for more information.

Joe and his family fled Iran in 1983 and landed at San Francisco Airport with $700 and no idea how to speak english. Flash forward to 2023 and Joe runs a digital marketing company that works with national brands like Plow and Hearth, Harnery & Sons, The Christian Monitor and others, specializing in Google pay per click (PCC) advertising.Listen in to get actionable digital marketing tips as Joe shares how he applied what he's learned in Jujitsu to master the PPC Google game.EPISODE LINKSSalesXhttps://www.salesx.comTIMESTAMPS[00:00:52] - Learning  Jiu Jitsu from  Gracie[00:04:06] - Absorb, Discard, Add, Uniquely Yours[00:05:49] - Fled Iran with $700, 1983.[00:16:17] - Research, pitch, educate, succeed.[00:20:53] - Cut 40% cost per close lead.[00:25:15] - "Pitch, listen, craft, succeed."[00:25:50] - Intent over technique[00:28:56] - "Desperate for sales, solve a problem."[00:32:18] - Monitoring KPIs[00:36:20] - Google's Paid Search Domination.[00:38:51] - YouTube ecosystem with ads.[00:39:21] - Google's Money-Making Motivation.[00:41:26] - Target high-value search terms.[00:42:31] - Deposit sales, not clicks.[00:43:56] - Avoid the Google Vacuum.[00:47:25] - Attribution: Tenacity Required.[00:48:17] - "Measure profitable actions by DMA."[00:48:50] - Over 200 DMA KPIs Automated.[00:50:55] - "Marketing: Money Machine, Not Guessing"[00:51:31] - Crushing it with Google Ads.[00:53:37] - VC money wasted on expensive leads.[00:54:59] - Data-driven marketing analysis.[00:56:44] - Create custom field in HubSpot.[00:59:19] - High CPC in legal industry.[01:00:34] - Closing the loop: Google Facebook Ads, contribution margin.[01:01:57] - Google's controllable factors identified.[01:11:45] - Maximizing client value through math.[01:12:18] - Cyber War for Leads[01:15:07] - Testing complex campaigns correctly.[01:15:45] - Facebook, Google, Bing Advertising[01:16:23] - Google Ads, Bing Ads, YouTube Videos.[01:16:53] - YouTube drives cheap direct clicks.[01:18:45] - Convey value in first 5 seconds.[01:19:30] - Copywriting, copy editing, testing.[01:20:08] - Metrics to measure copy quality.[01:20:51] - Google provides free AI automation.[01:22:22] - Analyze p CONNECT WITH US Claim Your Weekly EDGE Newsletter. It's FREE.Written by Brandon with insights giving you an edge to win in your business and your life. Over 24,200 listeners and counting!-> https://edge.ck.page/bea5b3fda6 OTHER GREAT PODCASTS ON THE THE BEST PODCASTS NETWORK Danielle & Brandon Show All about owning a businesshttps://OnBusinessPodcast.com MARKETING PodcastMarketing science revealing successful marketing. https://PodcastOnMarketing.com 401k Plans PodcastSet up and run your company's 401k retirement savings plans correctly.https://401kplanspodcast.com Car Accident Lawyer PodcastBest lawyer advice.https://caraccidentlawyerpodcast.com PRODUCTIVITYTips.https://productivitypodcast.buzzsprout.com podcast for entrepreneurs...

Show NotesAmeet Khabra is a Pay Per Click (PPC) Specialist with 13 years of experience who breaks PPC down for everyone to understand better. She started her entrepreneurial journey at 19 and is now the owner & founder of Hop Skip Media, a PPC-only advertising agency.  Quote: In your life, do ONE thing and be the BEST at it! - Ameet KhabraKnowledge Nuggets and Take-Aways:At Hop Skip Media Ameet actually follows up on results of the clicks to make sure they serve her clientsA great PPC company will dig into your businesses needs, values, morals to make sure the correct traffic is heading your way to help you Level

In this episode of Advisor Talk, Elite Consulting Partners CEO Frank LaRosa is joined by Elite's very own CMO, Tina Beck, for a detailed conversation tackling one of the most vital components of the digital marketing mix – Search Engine Optimization (SEO).Perspectives shared during the conversation include:*Why SEO needs to be considered a marketing fundamental in any branding strategy.*How to identify key client segments and use that intelligence to optimize content specifically catered to client interests.*The pros and cons of Organic SEO versus Pay-Per-Click Advertising.*The biggest mistakes that advisors are making right now with their online presence.*How SEO is an “Evergreen” marketing tool.Using terms and analysis that breaks the complicated topic of Search Engine Optimization down into a digestible format that we can all understand, Frank and Tina convey a direct message to advisors – that a strong online presence is essential to every practice and that tapping into the power of SEO is a must.If you would like to hear even more about the topic or are interested in learning more about Fractional CMO services, email tina@eliteconsultingpartners.com for more information.

Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author, and leading influencer in pay-per-click search marketing. One of Google's first 500 employees, Fred quickly established a reputation as a pioneer in PPC marketing as the company's first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and multiple award-winning PPC management software system.    https://www.optmyzr.com/  Fred and the Optmyzr team are at the forefront of evolution in PPC marketing through Optmyzr's deep automation, driven by machine learning and artificial intelligence. Optmyzr has evolved to become the PPC Expert's Toolkit, empowering PPC pros to eliminate barriers in their search marketing programs and become much more strategic as effective marketers. Optmyzr continues to expand its capabilities across multiple platforms, including Google, Microsoft, Amazon, and Facebook - expanding to other areas related to search marketing and eCommerce. A sought-after industry thought leader, Fred is a fixture on the marketing conference circuit and blazed new trails with online industry learning through Optmyz's bi-weekly PPC Town Hall web program. Journalists, writers, and podcasters routinely seek his industry insight and vision. His forthcoming second book entitled “Unlevel the Playing Field” (launching spring 2021) provides deep insight for marketers to beat the competition by mastering PPC automations, rather than being mastered BY automations. The book comes on the heels of his 2018 debut book “Digital Marketing in an AI World.” With operations on 4 continents, Optmyzr routinely earns industry accolades including multiple “Best PPC Management Suite” titles from the US Search Awards, UK Search Awards, and Canadian Search Awards. Outside of his life as a marketing/tech pioneer, Fred enjoys time with his family and honing his photography skills in his adopted hometown in Silicon Valley. 

Episode 124 of The Smart Agents Podcast features Ameet Khabra, Founder of Hop Skip Media. With expertise in digital marketing, and specifically Pay Per Click Advertising, Ameet has helped clients achieve as high as a 500% increased ROI from their digital advertising campaigns. Throughout our conversation, Ameet shares how real estate agents can find the proper keywords to build their campaigns around, tips for optimizing a campaign's quality score, and what metrics to focus on in order to determine if a campaign is successful. In addition to these tips, Ameet shares some of her top things to avoid in order to launch a successful Pay Per Click Campaign. Visit Hop Skip Media- https://hopskipmedia.com/ Connect with Ameet on Instagram - https://www.instagram.com/adwordsgirl Connect with Ameet on Twitter - https://www.twitter.com/adwordsgirl ——— Have an inspirational story of real estate tips to share with our community? Send us a message at Feedback@smartagents.com --- Send in a voice message: https://anchor.fm/smartagents/message

My answer to the age-old question, "Should I do SEO or Pay Per Click?"

Taking Advantage of Pay-Per-Click Advertising and More for SEO Allen Levings of Growth Foundry joins the show to discuss interesting uses of SEO that you may not have considered before, such as Growth Foundry's Digital Crisis Response service. This episode discusses the potential SEO value of pay-per-click (PPC) advertising as well as tricks to improve your click-thru rate to rank your business higher! If you have a question for the team, let us know! Visit us at our questions page, localseotactics.com/questions, and drop us a line! Thanks for checking us out, and enjoy the show. What you'll learn How to use CTR to affect rankings Why it can be important to move quickly in SEO. How paid advertising and more can help with generating web traffic for your SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/allen-levings-interview-digital-crisis-response-and-ctr-tricks/

Hey Media Buyers & E-commerce operators! Today's episode is featuring Sam Tomlinson (@DigitalSamIam on Twitter), he's spoken at Hero Conference, Search Marketing Expo & even at SEMRush events. His expertise lays within Google Ads, so we're discussing the state of Google Ads - what you can do right now to improve performance... as well as what is coming in 2022 for Google Ads. We myth-bust some Ads practices, shoot the sh*t and enjoy Sam's perspective on Pay-Per-Click Advertising. I hope you enjoy our conversation as much as I did! Have a guest you'd like me to speak with? Message me on Twitter @KevinThompsonn

Spence Hackney is the president of Proclaim Interactive, an interactive think out of the box full-service digital marketing agency providing website design, mobile app development, and search engine optimization.  Established in Wilmington, North Carolina in 1999, their team full of smart professionals are rip-roaring and ready to bring you more clients, patients, supporters, and sales.Spence also serves on the board of First Fruit Ministries, Alpha Ministries, and is a leader in Cub Scout Pack 226.In this episode, Spence shares how Proclaim Interactive started in 1999, the triumphs and challenges they've faced as an agency, acquisition structure, and how faith has a huge role to play in directing both Spence and Joey's paths as not just agency owners but also stewards of God's creation. This Cast Covers:How Proclaim Interactive started in 1999 and a little background who is Spence (00:59)Is the agency world in very unprecedented times or is it just experiencing another shift in terms of maintaining a great culture despite everything being virtual nowadays? (02:03)The stuff 12-year-old Spence was into and what it's like growing up on a farm (03:28) What kind of specific niche Proclaim Interactive really honing in on (07:05)The method behind the agency's growth through word of mouth and referrals and if it has always been purely organic (08:55)Joey's approach on getting referrals which any agency owner can implement to their onboarding process (10:37)How Proclaim Interactive has gone about doing acquisitions and what they learned from it so far (13:17)Spence gets real and talks about how his faith has impacted his work (15:35)Joey talks about his former difficult relationship with wealth and work as a Christian (15:46)How the book The Treasure Principle by Randy Alcorn rocked Spence's world and his view of agency life (17:21)How to adapt to building and maintaining company culture virtually(25:12)The number one topic agency owners are trying to figure out right now: retaining talent (26:32)Spence's advice to agency owners on the one thing they should focus on in their agency that will move the needle for them bigtime in 2022 (29:58)A challenge that Spence is facing and working on today in terms of leading the agency (32:39)Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindProclaim InteractiveThe Treasure Principle: Unlocking the Secret of Joyful Giving by Randy Alcorn

Taking the Leap Into Entrepreneurship with Lewis Vandervalk In this episode, I interviewed Lewis Vandervalk the Podcast Host and Founder of the Blue Crocus Experience, The Co-Owner of Integrity Junk Removal and Demolition, and The Owner Blue Crocus Solutions. Lewis did a phenomenal job at detailing how his journey started and the sacrifices he had to endure to make his entrepreneurial journey happen. What I loved about this episode is Lewis opened up about how he found solutions/answers for what he did not know. Lewis even paid for mentors, to learn on how they became successful. From Web Design, Social Media Marketing, Pay Per Click Advertising, and CRM solutions, Lewis finds ways to make his clients' lives easier one day at a time. You'll Learn: What sacrifices Lewis made when he became an entrepreneur How investing in a mentor is key for your success The power of being resourceful How to continuously plan and revitalize your calendar on a weekly basis And much more Favorite Quote: “I knew that was the answer where I wanted to go so I dove in with both feet, purchased coaching like I said made my first sale was convincing my wife to go that route” - Lewis Vandervalk Connect With Lewis: Blue Crocus Solutions Want an audit of your Website, Google Business Listing, or Google ads? Podcast Resources Mentioned: Click Here to access The Winners Paradigm Resource Guide Part 1 Click Here to book a 20 Minute Consult Call for whatever you need assistance with Top Recommended Resources: Legendary Podcast Content Elite Podcast Marketing Celebrity Network System Top Rated Podcasting Podcast Powermoves Academy Podcast Production Service $99 Offer Group Coaching w/ Zach + Production $750 Group Coaching Offer All-Course Offer Get More Involved with The Winning Community: Click Here to join our Facebook group where we discuss what it takes to calibrate your mindset and get to the next level Thanks for Rocking With US! To help out the show: Leave an honest review on Apple Podcast & Subscribe --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/thewinnersparadigm/support

Taking the Leap Into Entrepreneurship with Lewis Vandervalk In this episode, I interviewed Lewis Vandervalk the Podcast Host and Founder of the Blue Crocus Experience, The Co-Owner of Integrity Junk Removal and Demolition, and The Owner Blue Crocus Solutions. Lewis did a phenomenal job at detailing how his journey started and the sacrifices he had to endure to make his entrepreneurial journey happen. What I loved about this episode is Lewis opened up about how he found solutions/answers for what he did not know. Lewis even paid for mentors, to learn on how they became successful. From Web Design, Social Media Marketing, Pay Per Click Advertising, and CRM solutions, Lewis finds ways to make his clients' lives easier one day at a time. You'll Learn: What sacrifices Lewis made when he became an entrepreneur How investing in a mentor is key for your success The power of being resourceful How to continuously plan and revitalize your calendar on a weekly basis And much more Favorite Quote: “I knew that was the answer where I wanted to go so I dove in with both feet, purchased coaching like I said made my first sale was convincing my wife to go that route” - Lewis Vandervalk Connect With Lewis: Blue Crocus Solutions Want an audit of your Website, Google Business Listing, or Google ads? Podcast Resources Mentioned: Click Here to access The Winners Paradigm Resource Guide Part 1 Click Here to book a 20 Minute Consult Call for whatever you need assistance with Top Recommended Resources: Legendary Podcast Content Elite Podcast Marketing Celebrity Network System Top Rated Podcasting Podcast Powermoves Academy Podcast Production Service $99 Offer Group Coaching w/ Zach + Production $750 Group Coaching Offer All-Course Offer Get More Involved with The Winning Community: Click Here to join our Facebook group where we discuss what it takes to calibrate your mindset and get to the next level Thanks for Rocking With US! To help out the show: Leave an honest review on Apple Podcast & Subscribe --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/thewinnersparadigm/support

In this episode, Steve Fretzin and Adam Arkfeld discuss:Sales and marketing working hand in hand. Diagnosing what is happening in your marketing. Who pay-per-click works best for. Tracking the data of your marketing campaigns.  Key Takeaways:Measurement creates integrity - the numbers don't lie. You have to have clean metrics that you can rely on to understand what is happening with the marketing campaigns. Targeted and paid marketing changes rapidly, anything more than 6 months ago and it really is a different world. YouTube is an untapped market for most lawyers.  "The nice thing about running paid advertising is you can measure everything, and you can make every decision based on analytics and data. It's foundational for what we do and I think it should be foundational for all marketing, to be honest." —  Adam Arkfeld Connect with Adam Arkfeld:  Website: https://www.growwithprevail.com/LinkedIn: https://www.linkedin.com/in/adamarkfeld/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Good morning Store Nation! Thank you for tuning in to the Hacking Self Storage podcast. I'm your host, Dean Booty.  Today we are talking about Pay Per Click Advertising and how much you should invest in it. Hope you gain some new knowledge and insight from this episode. Give a listen.   Thanks to our Sponsor! StorageBox Marketing Website: http://storageboxmarketing.com/ StorageBox Marketing Email: kerry@storageboxmarketing.com StorageBox Marketing Contact: http://storageboxmarketing.com/contact-us/   Janus International Europe Ltd Website: www.janusintl.co.uk Janus International Europe Ltd Email: sales@januseurope.com Janus International Europe Ltd Contact: 020 8744944   Willbox Website: http://willbox.co.uk Willbox Email: selfstorage@willbox.co.uk Willbox Contact: 0800 023 5060   Hacking Self Storage Website: https://hackingselfstorage.co.uk/ Hacking Self Storage on Spotify: https://open.spotify.com/show/2eb1gpBCts2RRFFUl2k9OS Hacking Self Storage on Apple Podcast: https://podcasts.apple.com/gb/podcast/hacking-self-storage/id1481445995   Dean's email: deanbooty@icloud.com

Top 1% PPC Advertiser and StubGroup CEO. John and his team have been steadily creating case study after case study over the better half of the last decade via Google, Facebook, Bing and Amazon advertising. In 2016 they were awarded Google's top 1% award with a "Premier Partner" title.  Whether your new to digital marketing or just trying to stand up a new platform - John explains the how-to approach taken at StubGroup to find the right outlet for your business and ad spend. Done through an extensive "FREE" advertising evaluation of your company. They dig deep into keyword research, market trend, profitability, CPV, CPC and more. Press play to check out a mock consultation between John and myself!

This podcast episode has one aim: to show you how to scale your PPC campaigns. It shows you what not to do, which is just as important as knowing what to do! It takes a clear and concise approach to learning; the structure is designed so that you can follow along, pause and rewind where necessary. More on scaling your pay per click campaigns: https://ppc.co/scale-ppc/ Google Ads is a science.  Learning its ins and out (and there are many) can feel impossible. You'll learn how to scale your campaigns by thinking in terms of variables instead of keywords, so that you can find the most traffic for the least cost. Connect with us:  https://seo.co/ // https://ppc.co/ // https://link.build/ // https://dev.co/ 

Alex Membrillo is the CEO of Cardinal, a digital marketing agency focused on growing multi-location companies. Their services include search engine optimization, pay-per-click advertising, Facebook Ads, web design, and more to increase leads, conversions, and authority for their clients.Alex Membrillo has been recognized as a member of the 2018 Top 40 Under 40 list by Georgia State University as well as 2015 and 2016 Top 20 Entrepreneur of metro Atlanta by TiE Atlanta, Atlanta Business Chronicle's 2016 Small Business Person of the Year, and Digital Marketer of the Year by Technology Association of Georgia (TAG).In this episode, we sit down with Alex Membrillo to discuss his journey as a digital marketing agency CEO, bouncing back from losing clients in 2016, and specific areas he invested in his agency, Cardinal Digital, to become a successful business.This Cast Covers:The reason for Cardinal Digital's success (03:34)A look back at Alex's ups and downs running the agency (06:58)How they bounced back from losing their two biggest clients, which was 75% of their revenue (07:05)Why the agency owner should take more risk on (09:34)The growing pains Alex has begun to see when the agency tripled in size in a relatively short time (10:46)Which investments paid off and what moved the needle fastest for Cardinal Digital (13:10)Keeping up momentum when your agency grows really fast (18:18)How to improve conversions and win rates (21:05)Alex talks about Cardinal Digital's long-term goals (25:08)What Alex has done personally that has sharpened him as a person (27:08)His views on improving your mindset as a digital agency owner (28:07)Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindCardinal Digital 

This episode is all about scaling your business with Pay-Per-Click.    My guest is Guy Rozman. And for the past 10 years, he’s helped Ecomm businesses make millions of dollars with PPC. His impressive client list even includes tech giants like Yotpo, Fiverr, and Outbrain.    Tune in for insider PPC secrets (you can start using them today) for scaling your online business. 

On this Episode I'll discuss the basics of PPC Advertising as a vehicle for generating leads.  Pay-perclick is an internet advertising model used to drive traffic to websites, based on advertisers (your business) paying for clicks to their website/ad/landing page. This strategy gives you better command over the terms you wish to interact with. A validated way of getting into the mind of your customers is to find the keywords potential customers type into search engines when searching for your products or services.   Tools AdZooma  In a nutshell, Adzooma is an all-in-one advertising management platform designed to make managing your Google, Facebook and Microsoft ads easier and more efficient.  

This week the Faces of Business is coming at you with Jeffry Graham talking about the changing world of PPC advertising. Jeffry is a traditional and internet sales professional. Jeffry has been doing sales online for quite some time.  He sold his first website back in 2005.  He also developed and sold a software company to Microsoft.  Jeffry has developed, managed, and advised companies on a wide range of PPC advertising strategies across multiple platforms in the retail and B2B space helping clients sell products and services. You can find out more about us on our website. You can visit our blog page for this episode. Email us for more information info@exityourway.us

You've most likely seen PPC Ads, you just may not know it.  As a business owner, PPC Advertising is one of the best ways to get your brand in front of the right eyes. We're going to zero in on some big PPC Advertising Trends that you need to know about, and how to use these new features to generate a better ROI.To watch the full video of this episode visit: https://fusiononemarketing.com/ppc-advertising/To learn more about our marketing services, visit: https://fusiononemarketing.com/Facebook: https://facebook.com/fusiononemarketing LinkedIn: https://linkedin.com/company/fusion-one-marketing/ Instagram: https://instagram.com/fusiononemarketing Twitter: https://twitter.com/fusiononeteam

Simon and Adam discuss pros and cons of Digital and Print Media Key Takeaways:- - Tactile Feel - Advantages / Disadvantages - Both Have their Place - Trust - Environmental Impact - Marketing Tactics - Welcome Break from Screen Time - Mailbox Excitement - Amendments Info and Links Adam Payne FInstLM - Helping UK Business Owners and Entrepreneurs Navigate the Roller Coaster Ride of Being a Business Owner, helping them Master Their Mindset, Manage Their Time and Scale Their Business Bespoke Growth Programmes, Business & Marketing Mastery, Digital Marketing Agency including Social Media Management and Pay-Per-Click Advertising. CONNECT | https://www.linkedin.com/in/adampayneuk/​ VISIT | https://www.adampayne.me​ FOLLOW | https://www.facebook.com/AdamPayneCon...​ SUBSCRIBE | https://bit.ly/BGAUKyoutube​ JOIN | Facebook group offering Business Growth Hints, Tips, Tricks, Networking and Support - click here: https://www.facebook.com/groups/Busin...​

In this video we'll talk to Neza from AdSpert and Simas from AMZgroup about Amazon PPC (Pay-Per-Click) platform and most importantly about making Amazon PPC work for you. Try out AdSpert for free (and support this channel): https://artems.link/0xe7c5ad07 More info about the speakers: - Simas Želvys: https://www.linkedin.com/in/simas-%C5%BEelvys-72b51b30/ - Neza Skorc: https://www.linkedin.com/in/nezaskorc/

Simon and Adam discuss the 'Challenge of Marketing Your Business If You're Small Business' - Making Time - Marketing is a Priority - Increase the Visibility - Resource and Capacity - Measures, Measures, Measures. - Test, Test, Test, - Repurposing Adam Payne FInstLM - Helping UK Business Owners and Entrepreneurs Master Their Mindset, Manage Their Time and Scale Their Business - Business Growth Programmes, Business & Marketing Mastery, Digital Marketing including Social Media Management and Pay-Per-Click Advertising. CONNECT | https://www.linkedin.com/in/adampayneuk/​ VISIT | https://www.adampayne.me​ FOLLOW | https://www.facebook.com/AdamPayneCon...​ SUBSCRIBE | https://bit.ly/BGAUKyoutube​ JOIN | Facebook group offering Business Growth Hints, Tips, Tricks, Networking and Support - click here: https://www.facebook.com/groups/Busin...

Luke, Simon and myself discuss the in and outs of Digital Marketing and what puts businesses off utilising such a powerful tool and why they shouldn't fear it. Covering Social Media, Social Media Management and Pay-Per-Click Advertising. Key Takeaways - Costs - Time - Knowledge/Expertise (lack of) - Benefits (sometimes not understood) - Reach Info and Links Adam Payne FInstLM - Helping UK Business Owners and Entrepreneurs Master Their Mindset, Manage Their Time and Scale Their Business CONNECT | https://www.linkedin.com/in/adampayneuk/ VISIT | https://www.adampayne.me FOLLOW | https://www.facebook.com/AdamPayneConnect JOIN | Facebook group offering Business Growth Hints, Tips, Tricks, Networking and Support - click here: https://www.facebook.com/groups/BusinessGrowthAcademyUK/

Engaging in the Digital World - Do's and Don'ts (How not to do it from my side within the first few minutes, technical issue with Mic, thank you Kelly Frith for letting me know you ⭐) Luke, Simon and myself discussing some of the platforms, LinkedIn, Twitter, etc covering a range of topics - Approach - Response to Sponsored MEssages - Message, No Message - Chicken Feeders - Shop Front - Be Supportive - Post News - Direct Messages - Social Engagement - Communication Info and Links Adam Payne FInstLM - Helping UK Business Owners and Entrepreneurs Master Their Mindset, Manage Their Time and Scale Their Business - Business Growth Programmes, Business & Marketing Mastery, Digital Marketing including Social Media Management and Pay-Per-Click Advertising. CONNECT | https://www.linkedin.com/in/adampayneuk/ VISIT | https://www.adampayne.me FOLLOW | https://www.facebook.com/AdamPayneConnect SUBSCRIBE | https://bit.ly/BGAUKyoutube

This is an audio extract from my YouTube video. Buy my courses on Udemy: https://bit.ly/3aoUSQd Access All 17 of My Courses for $12 per Month: https://bit.ly/36QunCv Join the Ask Instructor Facebook Group: https://www.facebook.com/groups/askinstructor Follow me on Twitter: https://twitter.com/askinstructor1

This is an audio extract from my YouTube video. Buy my courses on Udemy: https://bit.ly/3aoUSQd Access All 17 of My Courses for $12 per Month: https://bit.ly/36QunCv Join the Ask Instructor Facebook Group: https://www.facebook.com/groups/askinstructor Follow me on Twitter: https://twitter.com/askinstructor1

Visit Collin here: https://www.schmelebeckppc.com/

If you're just getting started with Pay-Per-Click Advertising, it's easy to get overwhelmed. There are so many options, platforms, and strategies to choose from when it comes to paid search. I always recommend that newbies get started with Google Ads. Google has more than 246 million visitors every day! That adds up to more than 3.5 billion daily searches. There is no other search engine or website that pulls potential customers in like Google. So whether you're completely new to them or you're brushing up on your knowledge, listen in as we cover the best practices for getting your money's worth out of your pay-per-click advertising efforts.

Enjoy this informative Breakfast With episode as Rianna M. Hill speaks with Kristen Day of A Visual Business. A Visual Business is aimed at assisting smaller businesses with their online presence by means of Search Engine Optimization, Pay Per Click Advertising, Social Media, Website Development, Blogging Services or Content Management, Email Marketing and other business marketing consulting needs or services. Listen in to find out if there may be a little piece of information that Kristen can help you with. Learn more about Kristen and A Visual Business: Website: AVisualBusiness.com Social Media: Facebook: @AVisualBusiness Twitter: @k10wilson LinkedIn: @kristenwilsonday Instagram: @k10wilsonavb Pinterest: https://www.pinterest.com/avisualbusiness/boards/ Connect with Rianna!  Rianna's Website: Pancake Digital Solutions Social Media: FollowFollowFollowFollowFollowFollowFollowFollow See all Pancake DigiBytes podcast episodes

A short vacation was had, and it was good, very good indeed!  As promised, I bring the value today with a primer on using Amazon's PPC (Pay per Click) advertising to improve sales.  This is a relatively advanced technique that is only available to Amazon Pro users who also have the Buy Box, but it is very effective, and has helped me reach sales volumes that I could not have achieved otherwise!

Should you automate your PPC? We talk with Vitalii with Profit Whales. https://profitwhales.com?ref=myamazonguyWhat is Profit Whales? PPC automation tool. Software check every hour.What does an automation tool do?Should we increase or decrease bids, add negative keywords?Problems we are trying to solveTool launching in June Zero to HeroWill launch new campaignsStrategy based algorithmWe designed five Amazon FBA advertising goals that you can choose. Every strategy will adjust the algorithm to reach your desired results. You can change the goal as your business evolves. Just select the right strategy and press START. That’s all you need to automate your whole Pay Per Click Advertising on Amazon.See the changes it performsYou have to make yourself comfortable, sit, and enjoy changes that the software performed. We created the Amazon Ads Changes Reporting tool that shows you everything that was made by the algorithm and why it did it. You see, for what you pay, it’s soothing, right?Lot of changes happening in PPC in 2020.New campaign typesSponsored Brand Custom ImagesSponsored DisplayRetargetingPast buyer targetingBiggest challenge automated tools face:Certain keywords which are critical but have ACOS having to avoid negating theseVitali predicts future algorithm updates. Support the show (https://www.paypal.com/paypalme/myamazonguy)

Bill Hauser is CEO of the SMB Team, the fastest-growing Google Ads & Landing Page management company for lawyers in the U.S. He is the author of PPC for Lawyers (Not Dummies), and the Host of the Lawyer Marketing Lab Podcast. What you’ll learn about in this episode: How a series of tragic events led to Bill’s career in digital marketing and advertising, and how he came to focus on helping lawyers market themselves Why going into PPC (pay-per-click) advertising through Google requires knowledge and a clear plan, and why the “spray and pray” method is costly and ineffective Why it is important when using a Google Ad campaign to control the four W’s: the where, the who, the what, and the when Why good, affordable “long tail” keywords are highly specific and have a comparatively low search rate Why you need to focus on the three “enoughs”: spend enough, for long enough, with a good enough strategy Why any PPC ad campaign takes time to come to fruition, and why data and the learning experience is worthwhile even if a campaign isn’t a huge success Why Bill and his team design simple, clean landing pages, and why an effective landing page will look nothing like your SEO-optimized website Why the value of video depends on your practice area, and why small-budget campaigns don’t really benefit from split testing Why “click to call” ads are only 25% as effective as ads that take prospects to a landing page Resources: PPC for Lawyers (Not Dummies) by Bill Hauser: www.lawyerppcbook.com/ Website: https://smbteam.com/ LinkedIn: www.linkedin.com/in/bill-hauser/ Additional Resources: PILMMA Join Page: www.pilmma.org/marketing-lawyers-law-firm-management/ PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/ Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/

On the Digital Marketing with Bill Hartzer podcast, Bill Hartzer spoke with Kirk Williams from Zato Marketing. We discussed PPC ads and Pay Per Click Advertising, as well as Google Shopping Ads at an uncertain time due to Coronavirus and COVID-19. There are things that e-commerce merchants, as well as other online advertisers, should be doing. We discuss the opportunities that are available right now, especially when Amazon has stopped their ad spend in a lot of areas.

Launching an Author Career in 2020The publishing industry went through a wave of unprecedented changes in the last decade with the evolution of self-publishing. The rise of the eReader along with technological advancements in the digital distribution of books knocked down doors previously held closed tight by the major publishers. But with the “golden age” of independent publishing long gone, more competition in the market, and the increased difficulty to be discovered by readers, we ask the question: is 2020 too late to become a Career Author?The Career Author Podcast is a podcast where co-authors J. Thorn and Zach Bohannon share their struggles and successes as full-time authors, advice for improving your writing craft, and honest discussions of what it takes to build a successful career as an author.In this episode, you'll discover:What has changed over the past decade in self-publishingWhy it's more important than ever to treat your author brand as a professional businessThings to consider before writing your first bookWhat you should be doing and thinking about while writing your first bookHow to find the right editor and cover designerHow you should be spending your money on your author businessZach and J.'s top tips for new authors in 2020Also, learn why it's important to appreciate where you are in your journey while moving towards a better place.Send us your ways and hacks - https://thecareerauthor.com/waysandhacks/ Leave us a comment: If you've published, what advice would you give to someone just starting? If you're new, what plans do you have for 2020 to launch your author career?Thanks to all of our Patrons.Podcast sponsored by Kobo Writing Life - https://writinglife.kobobooks.com Get exclusive bonus content by supporting The Career Author Podcast on Patreon at www.patreon.com/thecareerauthorWant to work with us? Get the details at https://thecareerauthor.com/services/Links:The Career Author Episode 23 - Mailing Lists For Authors - https://thecareerauthor.com/the-career-author-podcast-episode-23-nurturing-your-audience/The Career Author Episode 33 - How to Find a Book Cover Artist - https://thecareerauthor.com/the-career-author-podcast-episode-33-finding-the-right-book-cover-artist/The Career Author Episode 40 - Yes, Virginia, You Need an Editor - https://thecareerauthor.com/the-career-author-podcast-episode-40-yes-virginia-you-need-an-editor/The Career Author Episode 50 - List Building Fundamentals Part 1 - https://thecareerauthor.com/the-career-author-podcast-episode-50-list-building-fundamentals-list-building-part-1/The Career Author Episode 96 - Pay-Per-Click Advertising - https://thecareerauthor.com/pay-per-click-advertising/The Career Author YouTube Channel - https://www.youtube.c

Pay-Per-Click advertising can bring in a great return on investment or it can be a bottomless pit of frustration. It's difficult to know if you should be running paid ads, how much you should be spending, and what kind of results to expect.There's a ton of information online about paid ads. And that too, is a problem. Who do you listen to? Zach and J. don't have all the answers because they're struggling with some of the same questions, but listen in as they share their insights on pay-per-click advertising and what might be next.The Career Author Podcast is a podcast where co-authors J. Thorn and Zach Bohannon share their struggles and successes as full-time authors, advice for improving your writing craft, and honest discussions of what it takes to build a successful career as an author.In this episode, you'll discover:What pay-per-click advertising isHow PPC advertising worksWhy you should (or should not) be doing itWhat platforms are available to authorsWho is having success with itWhat might be next when the paid ads bubble burstsWhose opinion we trust on pay-per-click advertising (for authors)Also, discover why J. is now unofficially part of the FI movement.Send us your ways and hacks - https://thecareerauthor.com/waysandhacks/ Leave us a comment: Do you use pay-per-click ads? If so, how?Thanks to all our Patrons.Podcast sponsored by Kobo Writing Life - https://writinglife.kobobooks.com Get exclusive bonus content by supporting The Career Author Podcast on Patreon at www.patreon.com/thecareerauthorWant to work with us? Get the details at https://thecareerauthor.com/services/Links:Vote on our 2021 world-building event destinations - https://forms.gle/Jz5rHNiiJyLda9Ez5 “Lilias's Bones” - https://www.kickstarter.com/projects/breenaelysekerr/liliass-bones-a-witch-podcast Choose FI (podcast) - https://www.choosefi.com/ Playing with FIRE (Financial Independence Retire Early): How Far Would You Go for Financial Freedom? - https://amzn.to/35L6slo David Gaughran - BookBub Ads Expert: A Marketing Guide to Author Discovery - https://amzn.to/32HOKh7Brian Meeks - Mastering Amazon Ads - https://amzn.to/2VZWuICChris Fox - Ads for Authors Who Hate Math - https://amzn.to/33QMT9RMark Dawson - https://selfpublishingformula.com/courses/The October Giveaway is up now! - http://www.thecareerauthor.comThe Career Author YouTube Channel - https://www.youtube.com/thecareerauthorThree Story Method - http://threestorymethod.comMolten Universe Media - http://www.moltenuniversemedia.comEvents -

One of the best ways for a private practice to quickly attract new clients is through pay-per-click advertising on Facebook. However, if not managed correctly pay-per-click advertising can quickly become quite expensive. In this episode, Katie K. May of Become A Group Guru joins us to share her tips on how to maximize the return on your investment and make sure you are attracting your ideal client.  The post Fall Into Cash 2019: Using Pay-Per-Click Advertising on Facebook to Grow Your Practice appeared first on BrighterVision.com.

Christian Lopez joins Geek Speak: The Podcast following his recent appearance on Episode One to tell us how what was discussed then applies to marketing your products on Amazon.If you missed Episode One, An Intro to Pay-Per-Click Advertising make sure you give it a listen.

In the second half of my interview with Winston Privacy CEO Richard Stokes, we talk about why your data is so valuable to advertisers and what you can do to limit all this tracking. In particular, we'll discuss the Winston box which acts as a sort of force field around your home network, preventing all your "smart" and "internet of things" devices from reporting on your every move. Richard is the CEO and founder of Winston Privacy. Previously, he was the founder of AdGooroo.com, one of the first digital market research services, and later became the Global Head of Innovation for Kantar Media. He founded Winston Privacy in response to the increasing abuses of privacy taking place in the AdTech industry. Additionally, he's the author of "The Ultimate Guide to Pay-Per-Click Advertising". He has a Computer Science degree from the University of Illinois at Champaign-Urbana and an MBA from Kellogg / Northwestern University. Further Info: Winston Privacy: https://winstonprivacy.com/Pre-Order: https://www.indiegogo.com/projects/winston-take-back-control-of-your-online-privacy#/

Protecting your privacy today is hard. It's really hard. It's too hard. Every 'smart' device you own is tattling on you, constantly, to dozens of companies. Your phone, your tablet, your PC, your TV, your streaming box, your DVR, your smart thermostat, your internet-connected medical devices... The list goes on and it gets longer every day. What if you could not only see all these illicit communications but also block them all, in one feel swoop? In part one of my interview with Richard Stokes, this former AdTech CEO will reveal what finally caused him to not only leave the industry but to develop a promising new product that puts users back in control of their privacy. Richard is the CEO and founder of Winston Privacy. Previously, he was the founder of AdGooroo.com, one of the first digital market research services, and later became the Global Head of Innovation for Kantar Media. He founded Winston Privacy in response to the increasing abuses of privacy taking place in the AdTech industry. Additionally, he's the author of "The Ultimate Guide to Pay-Per-Click Advertising". He has a Computer Science degree from the University of Illinois at Champaign-Urbana and an MBA from Kellogg / Northwestern University. Further Info: Winston Privacy: https://winstonprivacy.com/Pre-Order: https://www.indiegogo.com/projects/winston-take-back-control-of-your-online-privacy#/

Ryan Cote is the Director of Digital Services and Partner at Ballantine, a third-generation family-owned direct mail and digital marketing company based out of Fairfield, NJ. With Ballantine since 2003, a family-owned business started in 1966 by his great-uncle, Ryan now manages the growing digital marketing division. From lead generation to marketing strategy for small businesses, Ryan and his company rise above the get-featured-quick schemes so often attributed to digital marketing. He loves to geek out on technical marketing talk as well as work with real-world business owners about growing their book of business in today’s online world. Visit Ballantine to Get Ryan's Contact Info and Additional Resources

John is a technical SEO expert who's deeply engaged in the local and national SEO community. With over 15 years of web management experience, John has led digital strategy for many enterprise healthcare companies such as Epic Health Services, Aveanna Healthcare, Cornerstone Healthcare Group, and more! Founded in 2009, Cardinal Digital Marketing has been ranked the #1 fastest growing agency in the Southeast (The Agency 100). In addition, they have been consecutively named on the Inc. 5000 list of fastest growing privately-held US companies in 2014 and 2015. The agency has also been a multi-year recipient of the Atlanta Business Chronicle’s Pacesetter Awards as well as selected as one of the 101 Best and Brightest Companies to Work For®. Cardinal keeps pace with rapidly shifting trends in Digital Marketing, and develops engagement strategies that are not defined by a platform or a category, but leverage the best marketing vehicle to solve every unique challenge. They approach every situation with the client’s customer in mind and measure success not by increased traffic or impressions, but instead higher client profits. Services offered include Search Engine Optimization, Pay Per Click Advertising, Social Media Management, Web Design & Development, Mobile Marketing, Online Reputation Management, Web Analytics, and more. What are your specialties? In this interview we focused on SEO and search marketing for health and wellness businesses. We covered: The difference between SEO and Search Marketing and how this differs from other types of digital marketing. Current trends are you seeing for wellness practices with SEO marketing in 2019. Tactics that were expected to perform well or had a lot of hype, but failed to take hold in 2018. The top 3 things that a wellness center should be doing online to see a return from their SEM efforts. The top strategy that should be followed, but often marketing teams get it wrong. Marketing strategies your team is currently testing that you don't think many other agencies are implementing for their clients. Please be sure to subscribe to the Social Speak Podcast for more interviews with experts in digital marketing for health and wellness businesses. To learn more about Cardinal Digital, click here.

Matt Bertram: Entrepreneur, Trainer and Speaker, is the co-host of the most popular SEO podcast on iTunes and Ahrefs with over 3.4 million downloads. He's a Google Partner and COO at eWebResults, a leading internet marketing agency since 1999. He's the author of Build Your Brand Mania, How to Transform Yourself into an Authoritative Brand to Attract Your Ideal Customers: An Insider's Guide to the Fastest Way to Grow Your Business Online. Matt holds a strong track record of creating positive ROI through Search Engine Optimization (SEO) and Pay Per Click Advertising. He's an expert in web design usability, social media marketing strategy and email automation, managing over $1.8 million dollars of ad spend per year. Resources Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers (book) eWebResults: Free Website Analysis (agency) Matt Bertram on LinkedIn

Back in the day people found local businesses in the phone book and no one had ever Googled anything. But the yellow pages are long gone and people will find your business by searching from their phone. Or will they?

In Episode 2 we delve into things to consider with Pay Per Click advertising when using it to promote your business. PPC advertising is a great platform to promote your business but here are the key considerations you should make when using it to market your business.

  Pay Per Click Advertising is one of the best sources for hvac company or appliance repair businesses that are looking for fast scalability and increase air conditioning repair or appliance service leads. With PPC marketing you can have your finger on the switch to turn on and off leads on-demand to increase phone calls […] The post PPC For Air Conditioning Repair & Appliance Repair Businesses – Increase Your Leads With Paid Search appeared first on Appliance Repair Leads.

Pay Per Click Advertising is one of the best ways to drive sales online. In this video, learn how to run a B2B pay per click advertising campaign that converts. https://ignitevisibility.com/services/pay-per-click-management/

In this podcast I explain how SEO (search engine optimisation) is not dead but how Google AdWords PPC advertising can help your organic search rankings to drive more traffic and sales to your website.

Pay Per Click Advertising can be instrumental in growing your business. Jason and Stefanie will help you determine whether your business would be a good fit for PPC along with the best practices on getting started.

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Visit EOFire.com for complete show notes of every Podcast episode. Brian has been selling physical products online for 10 years, including Amazon since 2013. In 2015, he began consulting for brands with revenues in the tens of millions and now specializes in Amazon's Pay Per Click advertising platform. He is also the co-founder of both the PPC Scope software and Sponsored Products Academy.

This is the audio version of the blog post at: What is Pay Per Click Advertising? Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Check out the show notes at: titanwebagency.com/podcast/156

The top 5 podcast questions: 1. So we hear people talk about Digital Marketing these days with a wide range of services, how important is SEO in someone's overall marketing strategy? 2. There are so many people claiming to be able to do SEO out there, are there any tips or advice to establish whos good and whos not? 3. Are the core fundamental basics in SEO still important? like site structure, headers, internal links etc. 4. How much regular information do you feedback to customers? ie reports etc? About how their SEO is progressing 5. Link Building is clearly a big topic in the world of SEO, whats important from that point these days, Relevance or metrics.     About Craig:   "My name is Craig Campbell; I've been doing SEO ( Search Engine Optimisation ) for over 15 years now as well as offering a broad range of other online marketing services. These marketing services cover all types of Online Marketing Campaigns including Email Marketing, Pay Per Click advertising, SEO consultancy, link building campaigns and all the latest SEO techniques that will help clients websites rank well. Search Engine Rankings are important to most businesses, the search terms that you are found for will help drive people looking for your services to your website. SEO campaigns don't have to be difficult and expensive we are here to help you as much or as little as you need. We can help clients with Local SEO, or nationwide SEO it just depends on the customer and the areas they want to cover. Many people come to us for their online marketing including people who have a decent knowledge of SEO but simply can't do the link building campaigns. And if you want good search engine rankings then your digital marketing strategy has to tick all of the right boxes, and you also have to use white hat SEO techniques to make sure that your search terms remain on page 1. We also offer people online SEO training courses, as well as training at places throughout the UK helping others understand SEO while passing on other advice and tips that we have learned over the years. Pay Per Click Advertising can also be something you can do if you wish to get quick results but overall as part of any online marketing campaign, we would advise that you do a mixed range of services to ensure that all of your eggs are not in one basket. So if you are looking to dominate your niche (or “intending to”) getting increased traffic for a broad range of phrases then get in touch today as organic search traffic and pay-per-click will work well and get your business online."

PPC (Pay Per Click) Advertising – A Holistic Approach with Ilana Wechsler – Part 1 Share this Episode: Click to Tweet Links Mentioned: GreenArrowDigital.com www.YouTube.com/ProductiveInsights www.CallAshRoy.com www.ProductiveInsights.com/129 Related Episodes: 015. Google Adwords Success Secrets Revealed! With Mike Rhodes 021. Facebook Advertising with Keith Kranc and Ralph Burns (Part 2) 055. Ezra Firestone on How To […]

PPC (Pay Per Click) Advertising - A Holistic Approach with Ilana Wechsler - Part 1 Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes GreenArrowDigital.com www.YouTube.com/ProductiveInsights www.CallAshRoy.com www.ProductiveInsights.com/129 Related Episodes: 015. Google Adwords Success Secrets Revealed! With Mike Rhodes 021. Facebook Advertising with Keith Kranc and Ralph Burns (Part 2) 055. Ezra Firestone on How To Use Ecommerce To Take Your Business From Six Figures To Seven 073. Darren Rowse — Problogger Founder — Shares His Secrets Around Prolific Content Creation, Podcasting, and Facebook Live 082. How To Use Google Display Network Or GDN To Maximise Your Advertising ROI With Mike Rhodes 084. How To Use The PEST Framework To Assess Your Industry Landscape 105. Improve What You Can Measure: How To Make Your Data Look Sexy (Part 1 of 2) 106. Improve What You Can Measure: How To Make Your Data Look Sexy (Part 2 of 2) 126. Rand Fishkin (Wizard of Moz) And I Discuss One vs Multiple Domains; One vs Multiple Product Key Points and Insights 4:37 - Why PPC is is an important business growth tool 5:23 - PPC allows you to track your ads and improve conversions 6:16 - The 2 key metrics to ensure good ROI on your PPC dollars : Average customer lifetime profit & cost per customer acquisition 7:10 - Transaction lag times and how they affect your PPC campaigns 9:07 - Banner blindness explained 10:00 - Google Ads or Facebook Ads? Which one should you choose? 13:04 - PPC Advertising a holistic approach. Google Ads and Facebook Ads work in unison (multiple touch points matter) 14:44 - On Google Analytics 15:11 - Why ads work best with across multiple devices and channels. (Holistic advertising) 16:57 - It is a mistake to use PPC ads for lead generation purposes only 17:40 - How PCC advertising builds momentum and compounds the benefits of email marketing 18:20 - Dropping email open rates, and how to address this issue 18:54 - Holistic marketing a new approach 19:12 - Facebook advertising and Google advertising compared and contrasted 20:43 - Does Facebook advertising has more cut through than Google advertising? 24:32 - What role does social proof play in advertising? 25:08 - Does Google advertising work effectively in E-commerce business? 27:07 - Intro to Part 2

I'm joined by a man who bought his first paid traffic back in the year 1999. Since then he has worked with over 1000 companies around the world and spent in excess of $200 million on traffic. Welcome to DMR, Jim Banks. [You can find Jim over at SpadesMedia.com.] On this episode of Digital Marketing Radio we discuss how pay-per-click advertising has changed over the years, with topics including: Is there anything that your 1999 self would recognise about Pay-Per-Click Advertising today? Have there been gradual changes since then, or can you pinpoint particular key events since then that have radically changed the way that paid advertising is done? What are the most common paid advertising mistakes that you see businesses making today?z For Pay-Per-Click Advertising today, if you could choose one platform other that Google to advertise on, what would it be? Are there any other platforms where the cost is quite low for the opportunity today? You travel a lot speaking at conferences. Why do you do that and what do you get out of it? [Tweet ""No one paid channel works in isolation." @jimbanks #OnlineAdvertising"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Hubspot [Marketing automation software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Xero [Accounting software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? No one paid channel works in isolation. You can't just do Facebook on its own. You can't do AdWords on its own. You can't do Bing on its own. You need to join the dots between them because people move around. We use a lot of remarketing, and people will start a journey on Facebook, then go to Google, then back to Facebook, then onto Bing and so on. we just need to make sure that we're always there.

In this episode, we interviewed bestselling author, Gregory Diehl. He shared insights on how he turned books in two different genres into bestsellers. He also gave tips on using Amazon ads to help get even more sales for his books. The post Ep 120: “Book Launches & Pay-Per-Click Advertising” first appeared on Book Marketing Tools Blog.

Welcome to our 50th episode! We were going to do this episode on Facebook Live, but there were technical difficulties. Hopefully we'll be back on Facebook Live for part two of this topic, but for today, our topic is a part one of how to get your traffic away from Amazon. We have talked about Amazon before and the highs and the lows of selling on the platform Today's Amazon is so different from the first phase of users back in the day. This new phase on Amazon requires some business chops. There have been some significant changes to the system and those changes aren't good for the little guy. That's why we are going to discuss the methods of creating a consumer base without Amazon. This will be at least a two parter, but a third may come out of it. So if you're interested in building your business off Amazon, give this episode a listen. The topics we covered today: The changes Amazon has made to their shipping and other changes. The problem with Amazon's personal brand and what that means for the competition. Why building on Amazon is like building on quicksand. How our predictions for Amazon are coming true. Why you need to build your traffic away from Amazon. How to get your traffic off Amazon. The problems with PPC. (Pay Per Click Advertising?) How to use PPC. The pitfalls of bidding on keywords. Why it's hard to go from an Amazon based business to a “regular business.” How regular business is easier to defend off Amazon. We plan to be back on Facebook Live the next episode. Tune in for Episode 2 on this topic next week. We will talk about how to think differently about building traffic away from Amazon and other tools we would use to do it. If you want to ask any questions, or if you need examples of how we use PPC, then just leave a comment for us. If you have any questions or anything you'd like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!

Brian has been selling physical products online for 10 years, including Amazon since 2013. In 2015, he began consulting for brands with revenues in the tens of millions and now specializes in Amazon's Pay Per Click advertising platform. He is also the co-founder of both the PPC Scope software and Sponsored Products Academy.

Author and speaker Miles Anthony Smith joins us in this episode of The Author Biz to discuss a recent pay per click advertising campaign for his non-fiction book. For many authors, advertising and marketing are exercises in bootstrapping. For bootstrappers, free is better than paid and cheap is better than expensive, especially while we're learning […] The post TAB072: How to Bootstrap Your Pay Per Click Advertising Campaign appeared first on .

Business in the UAE is different - no two ways about it.  This week Oskar and Barry talk about business setup, marketing of a fledgling business, where to spend your limited marketing budget and how important it is to localise whatever product or service you are bringing to the market.   

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In this episode of the Technibble Computer Business Podcast (with transcript below) I have Rachel Logan who is a Pay-Per-Click (PPC) expert who is currently doing work for the remote support software Instant Housecall. We talked about how to be successful with Pay-Per-Click advertising, how to choose good keywords and refine them so that they […] Source: Tech’s Guide to Pay-Per-Click Advertising with Rachel Logan - Technibble.com

I am very happy to be asked to speak at this years Netpreneur Summit​ in Japan on Sept 5th & 6th on the subject of Pay Per Click Advertising & Remarketing. In this episode of the Business Marketing Show I speak with the co-host of Netpreneur Summit , James Brown, to find out more about what will […] The post Special Episode – James Brown – Netpreneur Summit appeared first on The Business Marketing Show.

Pay Per Click Advertising This week I caught up with Eric Jones from Jellyfish, the digital strategy experts. We talked about Pay Per Click Advertising, mistakes that can be made, things to think about when planning your campaign, and why it makes sense to work with experts such as those at Jellyfish to engage in […] The post Pay Per Click Advertising appeared first on Business RadioX ®.

Thelton McMillian founder & CEO of Oakland, CA-based Comrade, a design and strategy agency that creates digital products and services like mobile and Web apps to help businesses improve their user experience  Scott Jordan founder and CEO of SCOTTeVEST, a revolutionary clothing manufacturer and online retailer that has been hailed by hundreds of major media outlets for delivering America's first wearable technology Larry Benet has formed his career around the principle of helping others. He believes the more you give the more you get. He teaches others how to be a VC - VALUE CREATOR. He is known as the Connector, is considered America's Connection Expert, and according to Google is the most connected person on the planet. Google pioneered Pay Per Click Advertising, and Larry pioneered the Pay Per Compliment business model. One of his goals is to raise 1 billion dollars for worthy causes through his connections, his outside the box ideas, and his own money. Dr. Richard Busch III chiropractor, author and speaker who specializes in treating patients with conditions like herniated and degenerative disc, spinal stenosis, and chronic pain. He has helped thousands of patients utilizing the DRS protocol which he developed to specifically treat patients from a non surgical standpoint. He has written the book Surgery not Included: Freedom from chronic neck and back pain and has trained both medical doctors and chiropractors in the non surgical treatment of herniated and degenerative discs  

This week, Matthew Steffen teaches us how to use Pay Per Click Advertising and Facebook Advertising.

This audiobook accompanies our week #12: Pay Per Click Advertising Kindle e-book and the week #12: Pay Per Click Advertising video inside the Inner Circle. The post 26WP Week #12: Pay Per Click Advertising [AUDIOBOOKS] appeared first on 26-Week Digital Marketing Plan.

Today the guys talk about Pay Per Click Advertising from Google and Bing as both short and long term strategies for driving traffic.

How can pay per click ads (PPC) help your web site attract more targeted visitors? Google Adwords and Facebook ads are cost-effective marketing tools that can help you make more money online. Join Scott Fox as he interviews PPC guru Perry Marshall, author of The Ultimate Guide to Google Adwords. This is a valuable Click Millionaires Show hour of PPC expertise that can teach you how to bid more effectively, write better PPC ads, increase CTR and conversions, and more.

Branding vs. Direct Response, Reciprocity, Commitment, Social Proof, Pay-Per-Click Advertising, Ezine advertising. The next Mike G Telecoach event is scheduled for Thursday, August 3. I'll be continuing my special presentation, so be sure to clear your calendar and mark the date so you don't miss this valuable information.