Mindful School Marketing

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The Mindful School Marketing podcast discusses topics relevant to independent school administrators and marketers for K-12 independent private schools and camps. The podcast offers a mix of discussions and interviews with professionals both within and out

Tara Claeys & Aubrey Bursch


    • Nov 16, 2022 LATEST EPISODE
    • every other week NEW EPISODES
    • 31m AVG DURATION
    • 15 EPISODES


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    Latest episodes from Mindful School Marketing

    45. Valuable Tips for Multicultural School Marketing with Maritza Lizama and Pamela Nieto

    Play Episode Listen Later Nov 16, 2022 34:01


    In this episode, we are joined by Maritza Lizama and Pamela Nieto, founders of Captiva Branding, a full-service marketing and communications agency based in Washington, DC. With years of marketing experience, these two work together to promote small businesses and nonprofits through powerful storytelling, strategy, and today give us their top insights on better marketing your small school to multicultural audiences!

    44. Strategic Academic Planning to Evolve Your Small School’s Program with Mike Gwaltney

    Play Episode Listen Later Nov 2, 2022 33:44


    In this episode, Aubrey and Tara chat about surveys and how they can be a great asset to your school when used correctly. Together they tackle this daunting task, deconstructing when to send surveys, how to build them, and how to utilize the resulting data to your best advantage.

    43. Overcoming Obstacles in Development and Alumni Relations with Margaret Schlachter

    Play Episode Listen Later Oct 19, 2022 33:49


    In this episode, Aubrey and Tara chat about surveys and how they can be a great asset to your school when used correctly. Together they tackle this daunting task, deconstructing when to send surveys, how to build them, and how to utilize the resulting data to your best advantage.

    42. How Surveys Help Your Small Independent School with Aubrey Bursch and Tara Claeys

    Play Episode Listen Later Oct 5, 2022 23:21


    In this episode, Aubrey and Tara chat about surveys and how they can be a great asset to your school when used correctly. Together they tackle this daunting task, deconstructing when to send surveys, how to build them, and how to utilize the resulting data to your best advantage.

    41. Creating an Emotional Connection with Prospective Families on Your School's Website with Rob DiMartino

    Play Episode Listen Later Sep 21, 2022 32:37


    Rob is Co-Founder and Chief Evangelist at Finalsite, and has presents globally on effective use of strategic web communications for independent schools. Rob brings 25 years of experience working with the internet in the education arena. His experiences have included working with over 2000+ Educational Institutions across the globe ranging from the smallest independent schools to the largest universities to help maximize the potential of the web for their institutions all while raising his four children with his wife and three dogs in Northwest Connecticut.

    40. School-Home Communication Tips with Patricia Weinzapfel

    Play Episode Listen Later Sep 7, 2022 28:21


    In this episode we are joined by Antony and Greg Campitelli, brothers and co-founders of Enquiry Tracker: an all-in-one application that stores and manages families, track demands, and grows enrollment. With complementing backgrounds working in schools and the tech industry, these siblings team up to find innovative solutions for independent school marketers and admissions offices everywhere!

    39. Crisis Communication & PR Strategies with Janet Swiecichowski

    Play Episode Listen Later Aug 24, 2022 27:53


    In this episode we are joined by Antony and Greg Campitelli, brothers and co-founders of Enquiry Tracker: an all-in-one application that stores and manages families, track demands, and grows enrollment. With complementing backgrounds working in schools and the tech industry, these siblings team up to find innovative solutions for independent school marketers and admissions offices everywhere!

    38. Increasing Enrollment by Viewing Parents as Customers and Schools as Businesses with Antony and Greg Campitelli

    Play Episode Listen Later Aug 10, 2022 37:08


    In this episode we are joined by Antony and Greg Campitelli, brothers and co-founders of Enquiry Tracker: an all-in-one application that stores and manages families, track demands, and grows enrollment. With complementing backgrounds working in schools and the tech industry, these siblings team up to find innovative solutions for independent school marketers and admissions offices everywhere!

    37. Celebrate Your School with Social Media with Andrea Gribble

    Play Episode Listen Later Jul 27, 2022 25:36


    In this episode, Andrea Gribble, founder of #SocialSchool4EDU, utilizes social media to uplift and celebrate schools everywhere. Andrea and her team work alongside staff and teachers to showcase online the heart of each school, enabling parents and faculty to stay connected to the classroom.

    36. Helping Women School Leaders Overcome Perfectionism and Procrastination with Rebecca Malotke-Meslin

    Play Episode Listen Later Jul 13, 2022 32:17


    In this episode, Rebecca Malotke-Meslin, founder of Pleasantly Aggressive Coaching and Consulting, shares her passion for empowering women school leaders towards confidently owning their leadership in the workspace and personal lives. With a background in gender studies and sociology, Rebecca recognizes how race, gender, sexuality, and class impact those in leadership roles and strives to guide women toward their full potential.

    35. Branding to Make an Impact for Your Independent School with Brad Entwhistle

    Play Episode Listen Later Jun 29, 2022 25:55


    In this episode, we chat with Brad Entwhistle, the Founding Partner of imageseven in Australia. For the past 32 years, Brad has helped schools align to their vision, ensuring that they fulfill and stay true to their promise to families and students.

    34. Top 10 Reads For School Leaders with Aubrey Bursch & Tara Claeys

    Play Episode Listen Later Jun 15, 2022 40:11


    In this episode, we are joined by Angie Ward, Digital Marketing Strategist for Schools, Camps, and Education-centric Nonprofits, and Founder of Enroll Media. Angie reminds us to get back to basics so that we can find direction and purpose in our marketing. Giving us insights into the trajectory of LinkedIn and its success for small school marketing, Angie reveals key insights into how over she has uplifted 250 colleges, universities, and K12 schools with result-driven digital marketing solutions.

    33. LinkedIn and Digital Advertising Tips for Schools with Angie Ward

    Play Episode Listen Later Jun 1, 2022 27:03


    In this episode, we are joined by Angie Ward, Digital Marketing Strategist for Schools, Camps, and Education-centric Nonprofits, and Founder of Enroll Media. Angie reminds us to get back to basics so that we can find direction and purpose in our marketing. Giving us insights into the trajectory of LinkedIn and its success for small school marketing, Angie reveals key insights into how over she has uplifted 250 colleges, universities, and K12 schools with result-driven digital marketing solutions.

    32. Implementing Critical Technology to Protect & Enhance Your Independent School

    Play Episode Listen Later May 18, 2022 38:46


    Joined by Bob Sager, founder and current President of Edu-Tech Academic Solutions, we learn how to mindfully usher small schools towards integrating essential technology into their learning infrastructure in a way that is empowering, beneficial, and cyber secure. With 30 years of experience, Bob shares his story of navigating this fast-paced industry, showing how edu-tech can be greatly beneficial to students, educators, administration, etc. when used safely and securely.

    31. Engaging & Nurturing Prospective Parents Through the Admissions Process

    Play Episode Listen Later May 4, 2022 33:10


    In this episode, Beth Yoder, CEO and Founder of P3Hired and seasoned professional in the recruiting and talent management space. Beth offers communication and social tactics for hiring and building your school's dream team, sharing the importance of remaining open, listening to understand, trusting your gut, and holding true to your integrity.

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