Podcasts about socialschool4edu

What happens when you empower school staff with the tools and confidence to tell their own stories?

Your school's brand is more than a logo—it's how your community connects with your story. In this episode, Andrea chats with Kelly May from CEL Marketing PR & Design to break down a 10-item checklist to ensure your brand is ready for social media. From templates to accessibility, you'll walk away with practical tips you can apply immediately.4 Key Takeaways:Why consistent branding builds trust – and how to reflect your school's personality on social media.Essential elements your brand kit must include – from cover banners to flexible color palettes and scalable logos.How to design for accessibility – including tips for color contrast, alt text, and captions.The importance of branded templates and photo libraries – to save time and tell better, more engaging stories.SPECIAL GUESTKelly MayDesign DirectorCEL Marketing | PR | Design, MinnesotaEmail: kellymay@celpr.com Website: https://www.celpr.com/ Facebook: https://www.facebook.com/celpr Instagram: https://www.instagram.com/celcreative/ LinkedIn: https://www.linkedin.com/company/cel-marketing-pr-design USEFUL INFORMATIONBranding examples from dozens of schools - https://www.celpr.com/marketing-agency-portfolio/ Join the LIVE Golden Gribble Awards on Friday, May 9th, at noon EDT! Click here for all the details and the Zoom link to join! Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

In this episode, you'll hear from Lisa Streckert at St. Croix Lutheran Academy in Minnesota and learn her best tips for successful school storytelling on social media.Consistency Builds Engagement: Posting daily and encouraging simple interactions from parents and teachers can lead to strong, consistent engagement, even in a smaller school setting.Use a School-Owned iPhone: Having a dedicated phone for photos, content collection, and text submissions from staff has been a game-changer for organizing and separating work/personal life.Quick, Authentic Moments Win: Reels and posts featuring spontaneous, relatable moments—like the principal shoveling snow—often perform better than polished, time-consuming content.Divide and Conquer for Big Events: Tag-teaming large events like choir festivals with one person on photos and another on video helps capture more content with less stress and boosts sharing across schools.SPECIAL GUESTLisa StreckertCommunications Assistant and Middle School Administrative AssistantSt. Croix Lutheran Academy, MinnesotaEmail: lstreckert@stcroixlutheran.org LinkedIn: https://www.linkedin.com/in/lisastreckert/ Website: https://stcroixlutheran.org Facebook: https://facebook.com/stcroixlutheran Instagram: https://www.instagram.com/stcroixlutheran LinkedIn: https://www.linkedin.com/school/saint-croix-lutheran-academy USEFUL INFORMATIONJoin the LIVE Golden Gribble Awards on Friday, May 9th, at noon EDT! Click here for all the details and the Zoom link to join! Choral Festival Reels:RecapStudent VideoGetting ReadyHeavenly PreviewPrincipal Shoveling Reel Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Extra, extra—scroll all about it! Former journalist turned school communicator Daniel Langhorne shares how his newsroom background helps him uncover and celebrate the best stories at Sage Hill School in Newport Beach, California.Timeliness and authenticity matter! Learn why Daniel and his team treat school PR like a small newsroom—focusing on real-time, engaging content that makes an impact.Mastering Instagram storytelling – Sage Hill has doubled down on Instagram as its primary platform. Hear why they made this choice and how it's resonating with students, staff, and families.Struggling with Reels? Get practical tips on how to capture key moments, what shots to prioritize, and what equipment (or lack thereof!) you really need to create effective school videos.SPECIAL GUESTDaniel LanghorneCommunications & Website ManagerSage Hill School, CaliforniaEmail: langhorned@sagehillschool.org LinkedIn: https://www.linkedin.com/in/daniel-langhorne-97429615/ BlueSky: https://bsky.app/profile/dlanghorne.bsky.social Website: https://www.sagehillschool.org/ Facebook: https://www.facebook.com/SageHillSchool Instagram: https://www.instagram.com/sagehill/ PodBean: https://sagehill.podbean.com/ USEFUL INFORMATIONYou're invited to #SocialSchool4EDU's NSPRA 2025 Partner Power Session - July 20, 2025, from 8 am to noon - full details and register hereDaniel's examplesGroundbreaking Ceremony - https://www.instagram.com/reel/DDgQxOwRqm6/ Homecoming Pep Rally - https://www.instagram.com/reel/DBjzUxwsbh8/ Join the LIVE Golden Gribble Awards on Friday, May 9th, at noon EDT! Click here for all the details and the Zoom link to join! Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Managing social media for your school shouldn't feel overwhelming—good news, there's a better way! In this episode, we dive into expert insights and a powerful tool that can help you streamline your process and save time. Tune in to learn:The Evolution of Social Media Management – How a journalist-turned-expert helps schools simplify their social strategy.Maximizing Efficiency – A game-changing tool that can cut social media workload by up to 80%.Nextdoor & Schools – How this often-overlooked platform can enhance storytelling and community engagement.Empowering Students & Parents – Smart strategies to safely include more voices in your school's social media efforts.Hit play and discover how to work smarter, not harder, when it comes to school social media!

Building Trust and Credibility in School Communications - School PR is more than marketing; it's about strategic storytelling and transparency to build trust. Sandra shares how her district rebuilt trust after a failed bond project, leading to a 71% approval on the next vote.Overcoming Impostor Syndrome in School PR - Many communicators feel unqualified due to the wide skill set required, but recognizing strengths helps build confidence. Sandra introduces the Dunning-Kruger Effect, showing how self-awareness and professional growth can combat self-doubt.Leveraging Behavioral Science for Better Communication - Understanding psychology helps create messages that resonate and build stronger relationships with stakeholders. Using strategies like nostalgia-driven posts (e.g., Throwback Thursday) fosters emotional connections and engagement.Practical Strategies to Improve School Social Media - Consistency, storytelling, and leveraging help from staff, students, or alumni improve social media impact. "Posted is better than perfect"—focus on getting content out rather than overanalyzing every detail.SPECIAL GUESTSondra Whalen, APRDirector of Student Programs and CommunicationsVernon Verona Sherrill Central School District, New YorkEmail: swhalen@vvsschools.org LinkedIn:  https://www.linkedin.com/in/sondra-whalen-apr-03659029a/ Website: https://www.vvsschools.org Facebook: https://www.facebook.com/VVSDistrict USEFUL INFORMATIONRegister for Washington DC event - NSPRA 2025 Partner Power Session Registration- Social Media Workshop: The Secret to Plan, Create, & Execute a Strategy that Works! with Andrea Gribble - Sunday, July 20, 2025 - 8 am - noonSchool Communications Expertise AreasLove Story postOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

In this episode, we're diving into free and effective marketing strategies for schools! Whether you're looking to boost enrollment, engage your community, or simply spread more positive stories, this episode is packed with practical ideas. Plus, stick around until the end for a special giveaway opportunity!19 Free Marketing Strategies – Get a breakdown of 19 actionable ways to market your school effectively in 2025.What Marketing Looks Like Now – Learn the latest trends and basics of school marketing to stay ahead.Real-World Examples – Gain practical ideas from real schools that you can implement right away.Exclusive Giveaway – Stick around until the end for a chance to win a special prize!Email: andrea@socialschool4edu.com Follow Andrea on X: @andreagribble Website: www.socialschool4edu.com Facebook: https://www.facebook.com/socialschool4edu  USEFUL INFORMATIONInterested in having Andrea speak in person or virtually with your school or organization? Learn more here.12 Ways to Include Students as Social Media StorytellersOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

In this episode of Mastering Social Media for Schools, Andrea sits down with Erin Montgomery, the mastermind behind Promote419 in Ohio. Erin, a former full-time school counselor turned social media consultant, shares real, practical advice on how to cover school events in a way that engages and moves your audience.What you'll learn in this episode:How to capture and share school events like spelling bees, teacher highlights, and student achievementsTips for turning videos and stories into heartwarming social media momentsErin's journey from school counselor to full-time consultant—and insights for those considering a similar pathThe power of storytelling in making social media posts stand outSPECIAL GUESTErin MontgomeryFounderPromote419, OhioEmail: erin@promote419.com Website: https://www.promote419ohio.comFacebook: https://www.facebook.com/promote419ohio/ School Website: https://www.hicksvilleschools.org School Facebook: https://www.facebook.com/hhsaces School Instagram: https://www.instagram.com/hicksvilleoh_aces/ USEFUL INFORMATIONErin's ExamplesApply for the 2025 Social Media Awards by April 4, 2025Video tip to edit your Instagram Reel cover and captionOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

This episode is a must-listen for school leaders looking to elevate their communication and build community pride!

In this episode, you'll get a data-driven look at how schools are using social media based on survey responses from over 550 school communication professionals. We'll cover:Top platforms: Are Facebook and Instagram still on top? What about Twitter/X?Biggest challenges: Lack of time and collecting content remain the top struggles for school social media managers.Key goals: The priority list for 2025 includes increasing engagement, posting more frequently, and involving students.Social media roles: PR and Communications Directors/Specialists lead efforts in most schools, though many still rely on volunteer support.Whether you're a data enthusiast or someone looking for practical tips to optimize your school's social media strategy, this episode offers valuable insights. Don't forget to check the blog for visuals and charts! You can also watch this podcast on YouTube.Email: andrea@socialschool4edu.com Follow Andrea on X: @andreagribble Website: www.socialschool4edu.com Facebook: https://www.facebook.com/socialschool4edu  USEFUL INFORMATIONDay in the life example from New Life AcademyBlog: 2025 School Social Media Survey ResultsOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Meet Sparsh Shah, a 21-year-old musical prodigy, inspirational speaker, and Guinness World Records holder. Known to many as Purhythm, Sparsh is a singer, rapper, songwriter, music producer, and philanthropist. Despite being born with Osteogenesis Imperfecta, a rare and incurable disorder that makes his bones extremely fragile, Sparsh has turned his challenges into a platform for inspiring others.Leveraging Social Media for Good - Learn how Sparsh uses platforms like YouTube, Instagram, and TikTok to share his music and story with the world. He'll share practical strategies for creating authentic content that resonates with audiences.Dealing with Haters and Staying Positive - Sparsh shares his approach to handling negativity on the internet. There is power in focusing on the good and letting your message shine louder than the criticism.Inspiring the Next Generation - Learn about Sparsh's impactful work as an inspirational speaker for schools and youth organizations. He connects with students to empower them to overcome obstacles and embrace their unique potential. Interested in having Sparsh visit your school? We'll share how you can make it happen!SPECIAL GUESTSparsh ShahSinger, Songwriter, Rapper, Inspirational Speaker, Philanthropist, Guinness World Records HolderSparsh-Shah-Purhythm, New JerseyEmail: hirenonweb@gmail.com  Twitter: @sparshpurhythmWebsite: http://www.SparshShah.com Facebook: https://www.facebook.com/purhythm Instagram: @shahsparshYoutube: http://www.youtube.com/SparshPurhythmTikTok: @sparshpurhythmSnapchat: @ShahSparshUSEFUL INFORMATIONViral video - Eminem - "Not Afraid" Clean Cover by Sparsh Shah (PURHYTHM)Video referenced in K12prtip at the start of the episode - Click hereOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

In today's competitive landscape—where declining birth rates and the rise of school choice and open enrollment are shifting the education system—it's crucial for schools to rethink their marketing strategies. But how can you do it the right way? Tune in to hear expert Brendan Schneider, author of a new book designed to help schools tackle this challenge.Discover the 3 biggest mistakes schools are making in their marketing efforts.Learn the top social media stories that build strong connections with prospective families.Stick around until the end for Brendan's best social media tips—he shares two powerful insights that I fully agree with!SPECIAL GUESTBrendan SchneiderFounder and CEOSchneiderB MediaEmail: brendan@schneiderb.com Twitter/X: https://x.com/schneiderb LinkedIn:  https://www.linkedin.com/in/brendanschneider/Website: https://www.schneiderb.com/ Facebook: https://www.facebook.com/schneiderbmedia USEFUL INFORMATIONGrab a copy of Brendan's book, School Marketing The Right WayVideo tip to share with your staff - #K12PRtip - Photo Tips for Capturing Classroom LearningOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

How are teens using social media today, and what challenges are they facing? In this week's episode, we sit down with Dr. Justin Patchin, Professor of Criminal Justice at the University of Wisconsin-Eau Claire and Co-Director of the Cyberbullying Research Center, to explore these pressing questions and more.Here's what you'll learn:

Key Listener Takeaways:Crisis Communication Plan vs. Toolkit - Discover the difference between your crisis communication plan (the strategy and steps) and your crisis communication toolkit (the practical resources and tools you'll need on hand).Real-Life Application: Employee Arrest Scenario - Hear how the toolkit was put to use during a sensitive employee arrest situation and how it helped manage communication and maintain trust with the school community.Practical Tips for Proactive Preparedness - Get actionable tips on how to anticipate crisis challenges and equip your team with the right tools for effective communication during a crisis.SPECIAL GUESTGalen EagleManager of Strategic CommunicationsPeterborough Victoria Northumberland and Clarington Catholic District School Board, Ontario, CanadaEmail: geagle@pvnccdsb.on.ca LinkedIn: @galeneagleWebsite: https://www.pvnccdsb.on.ca/ Facebook: https://www.facebook.com/PVNCCDSB Instagram: https://www.instagram.com/pvnccdsb Twitter/X: https://x.com/PVNCCDSB USEFUL INFORMATIONCrisis Resources from Galen Eagle, APROrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Staff shortages are impacting schools everywhere, and bus driver recruitment is a top challenge. In this episode, we dive into how Peoria Unified School District tackled its bus driver shortage with creative strategies, unique research, and a focus on storytelling.Sara Meredith shares:The Power of Research: Discover the insights they uncovered to shape their campaign.Employee Value Proposition: Learn what it is, why it's essential, and how Sara wishes she had implemented it sooner.Storytelling for Recruitment: From social media strategies to surprising "old-fashioned" tactics that still work, hear the methods that made an impact.If you're hiring for certified, non-certified, or specialty positions, this episode is packed with practical ideas to help you recruit successfully!SPECIAL GUESTSara MeredithCommunications CoordinatorPeoria Unified School District, ArizonaEmail: Smeredith@pusd11.net LinkedIn: https://www.linkedin.com/in/sarajmeredith/ Website: https://www.peoriaunified.org Facebook: https://www.facebook.com/peoriaunified  Instagram: https://www.instagram.com/peoriaunified11/ LinkedIn: https://www.linkedin.com/company/peoria-unified-school-district/ USEFUL INFORMATIONCampaign Overview - Transporting Students to SuccessOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Today, we're welcoming a guest from Canada to the podcast! Cindy Nickerson, a veteran school communicator with over a decade of experience, shares her journey of building capacity in school communication as a one-person shop in a school division with 10,000+ students.Here's what you'll learn:How Cindy's Communication Lead Program StartedDiscover how she developed and trained a team of school-based communication leads to share stories on Facebook and Instagram.Tips for Empowering Storytellers in Your SchoolsLearn how to enable staff to contribute to your social media efforts with confidence and consistency.Success Stories from a Social Media CampaignGet inspired by the award-winning "Did You Know" campaign that built awareness and earned Cindy a Golden Gribble award.You'll leave this episode with actionable tips to help your district amplify its voice and better celebrate your schools.SPECIAL GUESTCindy NickersonDirector of CommunicationsChrist The Redeemer Catholic Schools, Alberta, CanadaEmail: cnickerson@redeemer.ab.ca Website: https://www.redeemer.ab.ca Facebook: https://www.facebook.com/CTRcatholic Instagram: https://www.instagram.com/ctrcatholic/ Twitter/X: https://x.com/ChristRedeemer1 USEFUL INFORMATIONDid you know? Campaign examples:Small class sizes - Jan 2024Healthy schools - Dec 2024Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

For those looking for a better system to manage your “do not photo” list for social media, this episode is for you! Today, you'll meet Colin Anson, the CEO and Co-Founder of Pixevety.Discover the origin story behind this innovative technology solution and how it's serving schools worldwide.This robust system is economical—listen until the end to learn about the pricing options.SPECIAL GUESTColin AnsonCEO and Co-FounderPixevety Inc., FloridaEmail: colin.anson@pixevety.com LinkedIn: https://www.linkedin.com/in/colin-anson-smith-102b2b3/ Website: https://www.pixevety.com USEFUL INFORMATIONOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Feeling overwhelmed by social media? This episode highlights how simplicity and consistency can drive big results. Here's what you'll learn:Meet Laurette Woodward, Communications Coordinator for a school division near Calgary, serving over 11,000 students across 30 schools.Discover how social media is managed at each location with training that sets schools up for success.Learn how using a social media rubric can set clear expectations and deliver impressive results.Explore the simple milestones created to make Facebook management effective and impactful.Get inspired by a standout idea: showcasing student work opportunities, which became the district's highest-reaching posts of the year!SPECIAL GUESTLaurette WoodwardCommunications CoordinatorChinook's Edge School Division, Alberta, CanadaEmail: lwoodward@cesd73.ca Twitter/X: @LauretteWoodwa5Website: https://www.cesd73.ca Facebook: https://www.facebook.com/ChinooksEdgeSchoolDivision USEFUL INFORMATIONStudent Work Opportunity Highlights:Ethan, Heavy Equipment Technician on a Farm - Reached over 156,000Ashton, Mechanic - Reached over 61,000Ada, Agricultural Equipment Technician - Reached over 48,000Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Discover the inspiring story of Ollie the Owl and how it became a symbol of connection and storytelling for schools.Learn how Ollie has transformed social media engagement, making communication more meaningful and impactful.Gain practical tips for overcoming social media challenges, like content collection, through creative solutions.Hear heartwarming success stories and actionable ideas for adapting Ollie's approach to elevate storytelling in any organization.SPECIAL GUESTSDebbie WongDigital Communication SpecialistSanta Clara County Office of Education, CaliforniaEmail: dwong@sccoe.org LinkedIn: https://www.linkedin.com/in/debbiekimwong/ Personal Instagram: @FitztheFoxOllie the OwlMascotWebsite: https://www.sccoe.org/ Facebook: https://www.facebook.com/SCCOE Instagram: https://www.instagram.com/santaclarasccoe/ LinkedIn: https://www.linkedin.com/company/santa-clara-county-office-of-education/ YouTube: https://www.youtube.com/user/SCCOEvideo USEFUL INFORMATIONOllie the Owl example posts:Ollie reading Social Media for Schools - PhotosOllie at an event - ReelTop Reach: Ollie at SCCOE's 54th Annual Teacher Recognition Celebration - ReelTop Engagement: Behind the Scenes with Ollie at the Inaugural Special Education Student Prom - PhotosOllie takes you on a tour of SCCOE - ReelSacred Heart Community Service Pack-a-Back campaign - ReelOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Can you define the culture and climate in your school? In today's episode, you'll find out how - and it all ties back to what your organization respects and values.Discover practical ways to use social media to showcase your school's culture and climate to your community.Authentic storytelling is a key theme in this episode. You can't fake the feelings and traditions that make your school unique. Be intentional about the posts you share!Social media can also impact staff retention. Learn how storytelling can help you attract and retain staff.SPECIAL GUEST“Stand Tall” Steve BollarSpeaker, Trainer, AuthorStand Tall Enterprises, New JerseyEmail: steven@standtallsteve.com Website: https://www.standtallsteve.com Facebook: Stand Tall SteveInstagram: @standtallsteveLinkedIn: @standtallsteveUSEFUL INFORMATIONOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Feeling overwhelmed by the constant shifts in social media, rapid AI advancements, and the lingering chaos of the past election year? In this episode, Andrea Gribble delivers a pep talk and actionable insights to help you keep your storytelling authentic and impactful.Top Podcast Highlights: Discover the 6 must-listen episodes from 2024, featuring tips on content gathering, student storytelling, video strategies, and more.Membership Group Gems: Explore the 5 most impactful training sessions from the #SocialSchool4EDU Membership Group, including Canva Camp, Instagram Challenges, and the Social Media Bootcamp.Best Blogs for 2024: Get inspired by the 4 top blogs to elevate your storytelling game, covering topics like accessibility, high-impact posts, and marketing strategies for schools.Email: andrea@socialschool4edu.com Follow Andrea on Twitter/X: @andreagribble Website: www.socialschool4edu.com Facebook: https://www.facebook.com/socialschool4edu  USEFUL INFORMATIONAll resources are linked here!Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Managing Social Media with a Small Team: Hear how Ben Boothe keeps social media thriving for a school district of 6,000 students, even without a dedicated communications team. He shares his approach to juggling responsibilities and still getting the job done.Easy Content Collection Tips: Ben reveals how making it simple for staff to submit photos and stories transformed their social media content, showing how a streamlined process can make all the difference.Simplifying Social Media for Better Results: Learn why Ben decided to focus on fewer social media platforms and how that shift increased their audience engagement and made their efforts more impactful.Letting Go of the Guilt: Ben talks about how partnering with #SocialSchool4EDU helped him let go of the guilt of not posting enough, freeing him up to focus on other critical aspects of his role.SPECIAL GUESTBen Boothe, Ed.D.Assistant Superintendent of Educational ServicesGardner Edgerton Unified School District 231, KansasEmail: bootheb@usd231.com Twitter/X: @BootheBen    Website: https://www.usd231.com Facebook: https://www.facebook.com/GardnerEdgerton Instagram: @GardnerEdgertonUSEFUL INFORMATIONGreat posts from Gardner-EdgertonInclusive activity making Taylor Swift-inspired braceletsHall of Fame photo albumBond planning awarenessOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Does the fear of receiving an OCR complaint in your district keep you up at night? This fear became a reality for today's podcast guests in 2017, but they are proof that you can survive! They'll share the first important steps they took when receiving their letter.You can take some simple, practical steps to enhance your ADA compliance. Gain insights into these and how to implement them in your district.Training is key, and you'll hear how Birdville ISD tackled this ongoing effort for their 31 schools and over 90 social media accounts.Want one simple tip to help your efforts? Install a screen reader extension on your computer! You'll be able to experience what others can understand based on how things are shared on your website.SPECIAL GUESTSStephanie WhitlockCommunications SpecialistBirdville ISD, TexasEmail: stephanie.whitlock@birdvilleschools.net Michelle DoPortoDistrict WebmasterBirdville ISD, TexasEmail: michelle.doporto@birdvilleschools.netWebsite: https://www.birdvilleschools.net Facebook: https://www.facebook.com/BirdvilleISD Instagram: https://www.instagram.com/BirdvilleISD Twitter/X: https://x.com/BirdvilleISD USEFUL INFORMATIONOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Meet Lynette White, an influential social media advocate empowering schools in California and beyond with over 15 years of educational experience and author of a must-read new book.Discover Lynette's journey into the art of school storytelling and how her academic background equipped her to become a leader in educational social media.Gain insights into the top 3 common social media challenges educators face and Lynette's practical advice for overcoming them.Walk away with easy-to-apply strategies to enhance your school's social media presence, shared in an approachable, relatable discussion.SPECIAL GUESTLynette WhiteCommunications ConsultantFounder/CEO of Lynette White Social, LLC - CaliforniaEmail: lynettewhitesocial@gmail.com Personal Twitter/X: @lynettewsocialWebsite: https://www.lynettewhite.com LinkedIn: https://www.linkedin.com/company/palo-alto-unified-school-district Instagram: https://www.instagram.com/lynettewhitesocial/USEFUL INFORMATIONPodcast Episode - Banning Real TalkPurchase The Ed Branding Book: How to Build Educational Leadership with Social Influence written by Dr. Renae Bryant & Lynette WhiteOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Do you feel alone or on an island when it comes to managing social media for your school? So did today's guest. Hear how Lanita has transformed her storytelling efforts for her small Christian school of 600 students in Fort Worth, Texas.Discover the simple change she made that improved her efficiency and reduced stress in celebrating classroom moments—and how you can do it, too.Hear about Lanita's experience with the #SocialSchool4EDU membership program, which provided her with:• Templates• Training materials• Shared solutions• Emotional supportFind out how Lanita overcame hesitation in her role, creating wins for her students and staff. You'll gain practical tips and inspiring stories to help any school social media manager succeed.SPECIAL GUESTLanita NickersonCommunications CoordinatorLake Country Christian School, TexasEmail: lnickerson@lccs.org Twitter: @LanitaNWebsite: https://www.lccs.org Facebook: https://www.facebook.com/lccseagles Instagram: https://www.instagram.com/lccseagles Twitter: https://x.com/lccseagles LinkedIn: https://www.linkedin.com/school/lccseagles USEFUL INFORMATIONLCCS Choir Singing National Anthem in 2020 - over 36,000 views6-Time national cheer champion coach visiting son cheering at collegePhysics egg drop video - over 52,000 viewsScribe example - how to attach affiliated groups to your school pageHelpful blog: Empowering Student Voices: Launching a Social Media Internship at Your SchoolOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

You are going to learn SO MUCH by listening to this episode! Ren is a storyteller at heart and she'll break down their district's approach to social media with over 25,000 students and 3,800 employees.Twitter is dead; long live LinkedIn! Find out some impressive stats on how Springfield is growing their reach on LinkedIn.Short-form videos can ignite your social media reach! Discover Ren's secrets to sharing 2-3 short Reels each week on Facebook & Instagram. She even shares them as YouTube Shorts as well!Discover some of the best stories that Ren has uncovered - all because she focuses on visiting 7-10 campuses each week! You heard that right - she prioritizes this time at the schools because that is where the stories are.SPECIAL GUESTRen LuebberingCoordinator of Marketing & Digital StrategiesSpringfield Public Schools, MissouriEmail: lmluebbering@spsmail.org Twitter/X: @renluebberingLinkedIn: https://www.linkedin.com/in/ren-bishop-luebbering-55141033/ Website: https://www.sps.org/ Facebook: https://www.facebook.com/springfieldpublicschools/ Instagram: https://www.instagram.com/officialsps/ Twitter/X: https://x.com/officialSPS LinkedIn: https://www.linkedin.com/company/springfield-public-schools/ YouTube: https://www.youtube.com/officialsps USEFUL INFORMATIONCollin's viral graduation ReelOne of Ren's favorite stories: Mr. Vernon, he's like my third grandpa! She also told it through a Reel as well.Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Understanding the New Regulations: Learn about the latest federal regulations on digital accessibility and how they impact schools, including a clear breakdown of what "WCAG 2.1 level AA" really means and why it matters.The Four Key Principles of Accessibility: Discover the four core principles—perceivable, operable, understandable, and robust—and how these apply specifically to school communication and social media.Practical Tips for Social Media Compliance: Get actionable tips to ensure your social media content meets accessibility standards, from alt text for images to handling emojis and using AI for support.The Importance of Accessible Content: Hear why accessible content isn't just about compliance but also about making sure your message reaches everyone—and how this aligns with your communication goals.SPECIAL GUESTEmily F. Popek, APRVice President, Strategic CommunicationsNichols Strategies, CaliforniaEmail: emily@nicholsstrategies.com LinkedIn: https://www.linkedin.com/in/emily-f-popek/ Twitter/X: @EmilyPopekWebsite: https://nicholsstrategies.com/ Twitter/X: https://x.com/nicholsstrat   LinkedIn: https://www.linkedin.com/company/nichols-strategies/ YouTube: https://www.youtube.com/channel/UCAgfCvRLmrIIDXiFPw2Jl1A USEFUL INFORMATIONOverview of the new federal rule on accessibility. This page spells out the standards, the timeline, and the exceptions.Go-to resource for understanding the WCAG standards - w3.orgFollow this page for tips on creating accessible content - https://www.facebook.com/a11yawareness and join this private Facebook group - https://www.facebook.com/groups/110948031049165 Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Strategic Investment in Communications: In 2021, the School District of Holmen created a new Communications Specialist position. Travis Judell, with his background in media, has revolutionized the district's communication and engagement efforts, serving approximately 3,000 students. Mastering Multi-Platform Content Strategy: Discover Travis's approach to content development for Facebook and Instagram. He shares his professional toolkit, emphasizing the critical importance of timely content delivery—sometimes posting event coverage within minutes! Learn his secrets for maintaining high-quality, engaging content across platforms.Relationship-Driven Storytelling: Explore how building strong relationships within the school community leads to discovering compelling stories. Travis reveals how his high-quality content created a positive feedback loop: as students saw their peers featured in professional-grade photos and videos, they actively sought to be part of the storytelling, further enriching the content.Creating Ripple Effects Through Compelling Content: From viral annual back-to-school videos to heartwarming classroom field trip coverage, Travis shares his favorite stories that have resonated beyond the school community. SPECIAL GUESTTravis JudellCommunications SpecialistSchool District of Holmen, WisconsinEmail: judtra@holmen.k12.wi.us LinkedIn: Travis JudellWebsite: https://www.holmen.k12.wi.us Facebook: https://www.facebook.com/holmenschools Instagram: https://www.instagram.com/holmenschooldistrict USEFUL INFORMATIONGreat stories:Father vs Son Wrestling Duel Holmen Devils Lake April 2024Holmen Devils Lake April 2023Devils Lake 2022 VideoBus Driver StoryOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Jennifer Salyards may have been the Director of Communications at Stephenville ISD, Texas, for just 14 months, but her impact is already making waves. A former Principal, Jennifer is embracing this newly created position and telling the district's stories like never before.In this episode, Jennifer shares the key to her success: relationships. Whether connecting with colleagues across the district or networking with peers in other schools, she's building a strong support system that's helping her thrive in a department of one.If you're tired of wishing social media could be easier, this conversation is for you! Jennifer reveals how joining the #SocialSchool4EDU membership has transformed her approach to storytelling and elevated her district's social media presence. Listen in for actionable ideas on telling great stories, and stick around for Jennifer's game-changing social media tip at the end—it might just revolutionize how you share your school's stories!SPECIAL GUESTJennifer Salyards, M.Ed.Director of CommunicationsStephenville Independent School District, TexasEmail: jennifer.salyards@sville.us Website: https://www.sville.us Facebook: https://www.facebook.com/stephenvilleisd/ Instagram: https://www.instagram.com/stephenvilleisd/ USEFUL INFORMATIONJennifer's examples:Link to #TBT postLink to First Day of School postLink to SRO Vehicle Student Design ContestLink to SRO Vehicle winning the Texas School Safety Center "Best Police Unit" ContestLink to Girl Scout Bus Stop Service ProjectOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Are you curious about Facebook's Performance Bonus program and how it could benefit your school district? In this episode, we'll walk you through the steps to set up Facebook performance bonuses for school district social media pages. You'll discover key steps like creating a separate district bank account for receiving funds and assigning the right financial administrators to manage them.San Benito CISD has already experienced impressive results, generating significant revenue across its district and school pages since March 2023. Find out how much they've earned and the strategies that drove their success!Are you worried about getting your finance department on board? Luis and Maria share practical tips on how they gained buy-in and made the program work for their district.Plus, you'll learn innovative ways to reinvest these earnings into social media tools and resources that enhance content creation, boost engagement, and drive even greater results!SPECIAL GUESTSLuis Gonzales, Jr.Director of Public Relations and Social MediaSan Benito CISD, TexasEmail: lgonzales@sbcisd.netMaria GuajardoCommunications SpecialistSan Benito CISD, TexasEmail: meguajardo@sbcisd.netWebsite: https://www.sbcisd.net/ Facebook: https://facebook.com/sbcisd Instagram: https://instagram.com/sanbenito.cisd USEFUL INFORMATIONLink to a video post that was shared more than 90 times - Cheers to 50 Years!Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Discover how St. Joseph Catholic School increased enrollment from 140 to 201 students in just four years through strategic marketing and social media efforts.Uncover three proven strategies to boost enrollment at your school, including the power of dedicated marketing personnel and multi-channel communications.Learn how to elevate your school's brand on a budget with practical tips on color psychology, style guides, and capturing compelling "marketing photos."Master the art of "controlling the parking lot" - a powerful technique to influence positive word-of-mouth marketing among parents and the community.Gain unique insights on balancing religious content in social media for faith-based schools, attracting diverse families while maintaining your school's identity.SPECIAL GUESTMrs. Emily HagenDirector of Marketing and AdvancementSt. Joseph Catholic School - Rice Lake, WisconsinEmail: e.hagen@sjsricelake.org Personal Facebook: https://www.facebook.com/emily.hagen.908/ Personal Instagram: https://www.instagram.com/emihag87/  Website: https://www.sjsricelake.org Facebook: https://www.facebook.com/SJSricelake/Instagram: https://www.instagram.com/sjsricelake/USEFUL INFORMATIONEmily's examplesFree Facebook Group referenced in the introductionOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Community Building through Social Media: Carrie Birchler emphasizes the importance of using social media, especially Facebook and Instagram, to build a sense of community and engage both current and prospective families in a school setting.Content Gathering from Teachers: She shares her approach to gathering content for social media, including using QR codes and posters to make it easy for staff to submit stories and photos, ensuring regular and authentic content sharing.Using Asana for Social Media Planning: Carrie discusses how she uses the project management tool Asana to plan and organize social media content for the entire school year, keeping track of recurring tasks and aligning posts with key school events.Storytelling and Acknowledgement: She highlights the value of acknowledging the contributions of all school community members—students, staff, and parents—in storytelling to showcase a school's success and foster a supportive environment.SPECIAL GUESTCarrie BirchlerCommunity Engagement, Recruitment and Enrollment CoordinatorAllegiance STEAM Academy, CaliforniaEmail: carrie.birchler@asathrive.org Website: https://asathrive.org Facebook: https://www.facebook.com/allegiancesteamacademy Instagram: https://www.instagram.com/allegiancesteamacademy/ USEFUL INFORMATIONCarrie's examples:6TH GRADE MANNEQUIN CHALLENGEFILIPINO DANCE IN PE CLASSAPEX PROTECTION PROJECT VISIT FROM WOLVESOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Why Video Matters: Rob Wiltsey breaks down the crucial role that video plays in your social media strategy.Content Inspiration: Learn how to take what grabs your attention while scrolling and apply it to your school's content.Engaging Video Hooks: Rob shares three effective video hooks that resonate with traditional social media users.Creative Strategies: Discover a proven tactic from School Shine that has earned significant shares across districts.Viral Success Story: Dive into how the Chino Valley Virtual Choir went viral in 2020 and the unique Reddit strategy that caught national media attention.SPECIAL GUESTRob WiltseyFounderSchool Shine, CaliforniaEmail: rob@schoolshine.org Website: https://www.schoolshine.org LinkedIn: https://www.linkedin.com/company/school-shine/ USEFUL INFORMATIONVideo - Covina-Valley Kindergarten RegistrationChino Valley Virtual Choir performanceOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Discover how Karen Biones transitioned from parent volunteer to Communications Coordinator, shaping her role to amplify the district's voice.Learn Karen's strategies for capturing authentic student voices in school videos, from interview tips to using natural light for better visuals.Explore the creative process behind impactful video storytelling, including how to maximize student engagement and showcase your district's strategic plan.Get insider tips on editing and repurposing video content to tell compelling stories across multiple platforms, even with limited resources.SPECIAL GUESTKaren Briones, APRCommunications CoordinatorLos Gatos Union School District, CaliforniaEmail: kbriones@lgusd.org Website: https://www.lgusd.org Facebook: https://www.facebook.com/LosGatosUnionSchoolDistrict Instagram: https://www.instagram.com/wearelgusd/YouTube: https://www.youtube.com/@lgusdmedia1859 USEFUL INFORMATIONKaren's video examples and equipment listOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Discover how Higley Unified School District effectively leverages social media to engage young families in a competitive school choice environment.Learn the video content strategies that drive engagement, including the use of trending audio and authentic storytelling.Get insider tips on tools like CapCut, Canva, and Adobe Rush to create impactful videos—no expensive equipment needed.Understand the importance of meeting your audience where they are and speaking their language to enhance communication and engagement.SPECIAL GUESTSJessica BautistaDirector of Marketing & Public InformationHigley Unified School District, ArizonaEmail: jessica.bautista@husd.org Twitter: @OurLifeinAZLuz CapiralMarketing SpecialistHigley Unified School District, ArizonaEmail: luz.capiral@husd.org Website: https://www.husd.org Facebook: https://www.facebook.com/HigleyUnifiedSchoolDistrict Instagram: https://www.instagram.com/Higley365 Twitter: https://x.com/HigleyDistrict USEFUL INFORMATIONJob recruitment ReelPOV Graduation ReelOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

October is National Principal Month! Tune in for a lively discussion packed with creative ideas to celebrate your principals on social media.Pressed for time? We've got you covered with quick and easy post ideas that take less than 5 minutes—no graphics required!Ready to jump in with a little more effort? We'll share some fun questions you can ask your principals to help your community get to know them better.Don't miss the chance to drive engagement with #ThrowbackThursday photos of your principals as babies or high school seniors—perfect for boosting likes, comments, and shares!Email: andrea@socialschool4edu.com  Follow Andrea on Twitter/X: @andreagribble Website: www.socialschool4edu.com  Facebook: https://www.facebook.com/socialschool4edu  SPECIAL GUESTMelissa MartiDirector of Membership#SocialSchool4EDUEmail: thecrew.ss4edu@gmail.com Facebook pages that Melissa manages: Hibbing Schools in Minnesota and Pittsville School District in WisconsinUSEFUL INFORMATIONSocial media post examplesFree PDF Download: 2024-2025 Calendar of CelebrationsOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

The evolution of social media and communication has come a long way since Brian started working after college in the ‘90s. Take a quick trip down memory lane to see how far we've come.Social media is worth it. We discuss the impact and importance of this powerful communication tool for schools.There is a new program available called the Donovan Group Communication Academy. Currently available in six states, it will launch nationwide soon. Find out what it covers and who should consider applying.SPECIAL GUESTBrian NicolPartnerDonovan Group, Headquarters located in WisconsinEmail: brian.nicol@donovan-group.com Twitter/X: @bsnicol2Website: https://donovan-group.com/ Facebook:  https://www.facebook.com/donovangroup/ Twitter/X: @DonovanGroupUSEFUL INFORMATIONLearn more about the Donovan Group Communication AcademyHoward Suamico Reel introducing PrincipalsOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

As a Principal - you can impact family engagement with social media posts! Learn how Angie does this in her small elementary school of 350 students.Learn about the project-based learning project College Wear Wednesdays! This program is so much more than a social media photo opportunity.Are you struggling with student privacy? Angie shares her practical advice.SPECIAL GUESTAngie BaliusPrincipal of Stanley ElementaryGarden Grove Unified School District, CaliforniaEmail: abalius@ggusd.us Website: https://stanley.ggusd.us/ Facebook: https://www.facebook.com/StanleyGGUSD/ Instagram: https://www.instagram.com/stanleyggusd/ USEFUL INFORMATIONSlide Deck - College Wear WednesdayPost showcasing new SWAG receivedPost showcasing kids on College Wear WednesdayOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Discover the ins and outs of social media management at Lincoln Unified School District with Tyler Heberle, a one-person communications powerhouse. Tyler manages the social media presence for 12 schools and the district, showcasing how he balances it all.Don't miss Tyler's insights on leveraging video strategy, including a viral moment featuring a simple yet impactful marching band clip.Learn how celebrating staff can captivate your audience as Tyler walks you through his heartfelt tribute to a retiring choir instructor, which even garnered local media attention.SPECIAL GUESTTyler HeberleMedia Communication SpecialistLincoln Unified School District, CaliforniaEmail: theberle@lusd.net Website: https://www.lusd.net/ Facebook: https://www.facebook.com/LUSDStockton Instagram: https://www.instagram.com/lincolnunifiedschooldistrict/ Twitter: https://x.com/LUSDTweets Threads: https://www.threads.net/@lincolnunifiedschooldistrict USEFUL INFORMATIONRetirement post for Paul Kimball that led to local media coverage.High school marching band post that went viral!Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Listen in to learn more about:Leveraging Social Media for School Engagement: Montana shares how she revived Maricopa Unified School District's social media presence, transforming inactive accounts into vibrant platforms for community engagement.Navigating Career Transitions: Montana discusses her journey from being laid off in HR to finding her passion in school communications, emphasizing the importance of pursuing what you love and the unexpected opportunities that can arise from setbacks.Building and Managing a Social Media Team: Learn Montana's strategies for creating and managing a team of key communicators at each school, ensuring consistent and engaging content across multiple social media platforms.Maximizing Resources and Community Support: Montana highlights the invaluable support and resources available through membership groups like #SocialSchool4EDU, and how collaborating with other school communicators can enhance your social media efforts.SPECIAL GUESTMontana RobertsWebmaster & Social Media SpecialistMaricopa Unified School District, ArizonaEmail: mroberts@musd20.org Personal IG: @montanaloma_robPersonal FB: @TanaLiz Website: https://www.musd20.org Facebook: https://www.facebook.com/MUSD20/ Instagram: https://www.instagram.com/maricopausd20/ USEFUL INFORMATIONBlog - 20 Social Media Ideas for the First Day of School (and Back-to-School Season!)Back to School Membership Special - try 6 months for only $395. You must sign up by 8/31/24. Learn more here: https://socialschool4edu.com/Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

The big, bad algorithm is constantly changing! If you're struggling with the reach of your social media videos, then you've tuned in to the right podcast.Learn the latest stats and facts behind what social media platforms are paying attention to when it comes to video.Grab the 6-part video checklist you need to consider before starting your next video project.Discover the most important element in your video to capture more views.Email: andrea@socialschool4edu.com Follow Andrea on Twitter/X: @andreagribble Website: www.socialschool4edu.com Facebook: https://www.facebook.com/socialschool4edu SPECIAL GUESTJake Sturgis, APRCEO/FounderCaptivate Media + Consulting, MinnesotaEmail: jake@captivatemedia.us Follow Jake on Twitter/X: @_JakeSturgisWebsite: https://www.captivatemedia.us/ Facebook: https://www.facebook.com/CaptivateMediaConsulting USEFUL INFORMATIONWebinar - Outsmarting the Algorithm with Your Social Videos. This includes the “New Video Checklist” download!New Auburn Facebook pinned postBack to School Membership Special - try 6 months for only $395. You must sign up by 8/31/24. Learn more here: https://socialschool4edu.com/Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Discover the secrets to creating surveys that people actually want to complete.Find out why timing is crucial when asking for feedback - and how to get it right.Learn the tricks to explaining complicated school stuff so everyone "gets it."Uncover how some schools turned survey answers into big wins - and how you can, too!SPECIAL GUESTSRob DeMeuseResearch DirectorSchool Perceptions, WisconsinEmail: rdemeuse@schoolperceptions.com Scott GirardCommunications SpecialistSchool Perceptions, WisconsinEmail: sgirard@schoolperceptions.com Website: https://www.schoolperceptions.com/ Twitter: @School_PerceptNeed help? Email info@schoolperceptions.comPhone: 262-644-4300USEFUL INFORMATIONOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Early Insights: Learn how Kate Brown first discovered the power of social media during her retail job in college and now utilizes it to enhance her district's visibility in Wisconsin, reaching thousands daily for free.Boosting Recruitment: Explore how LinkedIn has successfully increased job applicant numbers for the Waterford district.Branding Basics: Kate shares simple steps for schools beginning to think about branding and its significance.Storytelling Success: Discover two of Kate's favorite stories from the 2023-2024 school year, complete with examples of successful posts.SPECIAL GUESTKate BrownDirector of Marketing and CommunicationsWaterford Union High School and Waterford Graded School District, WisconsinEmail: kbrown@wuhs.usTwitter: @dabnkatWebsite: https://www.wuhs.us Facebook: https://www.facebook.com/WaterfordUnionHS/ Instagram: www.instagram.com/waterfordunion Twitter: https://twitter.com/WaterfordUnion LinkedIn: www.linkedin.com/school/waterford-union-high-school USEFUL INFORMATIONBefore & After Branding ExamplesDistrict Branding KitElementary 1-page Branding GuideYouth Leadership ForumFacebook Post Website PostSenior Citizen Brewer Cook Out Facebook PostSenior Citizen Tech HelpFacebook Post one  Facebook Post twoOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Educator burnout is reaching critical levels across K12 settings, underscoring the urgent need for effective health and wellness strategies. Join us as we speak with Alexis Overstreet, LCSW, a dedicated psychotherapist who empowers educators and schools to tackle these challenges head-on.Unpack the Effects: Dive into the common physical and emotional side effects of stress, overwhelm, and trauma in educational environments.Practical Solutions: Discover three actionable strategies to mitigate these effects, complete with a step-by-step guide to integrate these methods into your daily routine seamlessly.Impact Others: Learn how to apply these insights and strategies within your school or organization, fostering a healthier, more supportive educational environment.SPECIAL GUESTAlexis Overstreet, LCSWCEO, Founder, Therapist, Wellness CoachMetaspace Wellness, North CarolinaEmail: alexisoverstreet1@gmail.com Website: https://www.metaspacewellness.com Facebook: @alexis.overstreet Instagram: @hey.alexis.o  LinkedIn: https://www.linkedin.com/in/alexis-overstreet/ USEFUL INFORMATIONOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

In this episode, you'll discover:Best Practices for School Communication - Start the school year strong with expert strategies from Brian, who brings 10 years of experience in school PR.How to Engage Your Audience with Real Stories - Learn about Brian's innovative system for gathering over 2,000 stories from staff, enhancing engagement and content richness.The Power of QR Codes in Communication - Discover how QR codes can revolutionize your print materials, making updates seamless and accessible.Essential Pre-School Year Staff Discussions - Brian outlines crucial communication topics to cover with your staff before the school year begins, ensuring everyone is on the same page.SPECIAL GUESTBrian BridgesDirector of Communications and Public RelationsLake Hamilton School District, ArkansasPast-President of ArkaNSPRAEmail: brian.bridges@lhwolves.net Website: https://www.lhwolves.net  Facebook: https://www.facebook.com/LHSDWolves Instagram: https://www.instagram.com/lhsd_wolves/ Twitter: https://twitter.com/LHSD_WOLVES USEFUL INFORMATIONBack to School MailerInterview tips for athletesWebsite link with branding detailsOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

In this episode, you'll discover:Understanding the Need: Insights into Richfield Public Schools' approach to identifying a communication platform that meets the needs of families, staff, and students.Best Practices for Rollout: Jennifer and Laura share crucial steps and best practices for successfully launching a new districtwide platform.Overcoming Challenges: Learn from the good, the bad, and the challenging aspects of their March 2023 rollout.Assessing Success: Discover why Jennifer and Laura believe their rollout was successful and the key factors that contributed to this achievement.Future Planning: Stay tuned for valuable social media tips to enhance your storytelling in the 2024-2025 school year.SPECIAL GUESTSJennifer ValleyDirector of MarketingRichfield Public Schools, MinnesotaEmail: jennifer.valley@rpsmn.org Laura HradDigital Communications SpecialistRichfield Public Schools, MinnesotaEmail: laura.otterness@rpsmn.org Website: https://www.richfieldschools.org Facebook: @RPS280 Twitter: @Richfield280Instagram: @richfield280  LinkedIn: https://linkedin.com/school/richfield-public-schools Email questions to socialmedia@rpsmn.org or visit their website and hit the “I have a question” link at the bottom of any page!USEFUL INFORMATIONSurvey Examples from RichfieldSign up for my FREE Summer Book Club - Register here!Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Summer is here, and I know you are already thinking about next school year! Let's set you up for success with five pro tips to help boost your social media game next year.Today, I'll break down five tasks or projects and provide supporting resources to help you complete them.Have questions? I'm always available. I'm also excited to invite you to a free professional development series starting this month! Listen to the end to learn more.Email: andrea@socialschool4edu.com Follow Andrea on Twitter/X: @andreagribble Website: www.socialschool4edu.com Facebook: https://www.facebook.com/socialschool4edu USEFUL INFORMATIONAll resources on 5 pro tips are located here.Sign up for my FREE summer book club here!Join the FREE Facebook group - The K12 School PR and Communications CommunityOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Orders of 10 or more receive a quantity discount. Learn more on my website!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!www.SocialSchool4EDU.com

In this episode, you'll discover:Why Communication Matters: Explore how most school issues stem from communication gaps and how Comm Camp addresses these challenges head-on.Comprehensive Training Topics: Get a rundown of what's covered at Comm Camp, from crisis management and recruitment strategies to social media prowess and campaign tactics.Sara's Insights: Hear firsthand from Sara about the most impactful outcomes of Comm Camp for her district. The revelation might surprise you!Social Media Tips: Don't miss the end of the episode when Sara reveals a crucial social media strategy that could significantly broaden your audience's reach.Tune in to learn how you can implement these strategies to boost your leadership communication skills and enhance the overall success of your school community.SPECIAL GUESTSara MeredithPublic Relations CoordinatorPeoria Unified School District, ArizonaEmail: smeredith@pusd11.net  LinkedIn: @sarajsnowWebsite: http://www.peoriaunified.org Facebook: https://www.facebook.com/peoriaunified Instagram: @peoriaunified11USEFUL INFORMATION#WhyPeoriaUnified Facebook post example from staffOne-page handout explaining Comm CampPRo Tips used in newsletterToolkit to help teachers share content via social mediaOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

I'm so excited for you to learn from our guest today! Eric has helped Colton Joint Unified School District grow their followers by more than 400% in the last 10 months. He's sharing his best tips today.Eric gives three tips for improving your video content on Instagram. They include who should be featured in the content, how to start your content and the ideal length.What you share is as important as how you share it. Eric shares his Instagram screen to show how to apply settings and options to increase your reach!SPECIAL GUESTEric PerezCommunications SpecialistColton Joint Unified School District, CaliforniaEmail: Eric_Perez@CJUSD.net  LinkedIn: Eric PerezWebsite: https://www.cjusd.net/ Facebook: https://www.facebook.com/ColtonJUSD Instagram: @coltonjusdUSEFUL INFORMATIONOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Many schools are aspiring to grow enrollment these days. Learn why Superintendent John Hannah believes Morton School District is adding students.In a small district, finding the person and time to manage social media successfully is a struggle. After an internet search, John discovered #SocialSchool4EDU, and he'll share its impact in his community, including passing their first bond since 1998.Training your staff on the types of moments to capture is critical. Morton reminds their team to capture active, daily moments - not just the staged, posed photos.As a leader, John's best social media tip is to let your staff tell the story. They interact with families and students every day, and they can provide authentic, personal stories that allow the community to truly see what is happening in your school.SPECIAL GUESTJohn HannahSuperintendentMorton School District, WashingtonEmail: jhannah@morton.k12.wa.us  Website: https://morton.k12.wa.us Facebook: https://www.facebook.com/MortonSchoolDistrict214 Instagram: @mortonsd214USEFUL INFORMATIONMock Trial VideoPodcast table and link to an episode with 6th grader Brody - click here!Sign up for my FREE summer book club here!Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com