Mobile Growth Nightmares Podcast

This episode of the Mobile Growth Nightmares podcast was recorded live at the 2023 ASO Conference in Berlin. With hosts Andy Carvell and Gessica Bicego, Luke Costley-White, Head of Acquisition at Project A Ventures joined to share his app growth nightmares and learnings.

In this special live edition of the Mobile Growth Nightmares podcast, recorded at the App Promotion Summit in Berlin, Phiture's co-founder Andy Carvell and Paired's CMO Gessica Bicego are joined by Anna Gyuris, Paid Content Lead at Blinkist, and Eva Hoefer, CEO of KptnCook. Mentioned in the podcast: https://www.pocketgamer.biz/comment-and-opinion/80248/screams-on-screens-the-unrealised-potential-of-horror-in-mobile-gaming/

This edition's guest is a big hitter in the mobile growth space; ad tech space veteran and Incrmntal CEO Maor Sadra. To kick things off, Maor shares rich insights into the mobile attribution space which could be a whole episode in itself, as well as his own mobile growth nightmare. This edition's nightmare is so frightening that it changed how Maor's then company did things forever. Actually, it might just be our scariest mobile growth nightmare yet, but some good came of it - it was a direct inspiration for the foundation of Incrmntal. As ever, the podcast is with our fabulous hosts, Phiture co-founder Andy Carvell, and Paired CMO Gessica Bicego.

This edition's guest is a big hitter in the mobile growth space; ad tech space veteran and Incrmntal CEO Maor Sadra. To kick things off, Maor shares rich insights into the mobile attribution space which could be a whole episode in itself, as well as his own mobile growth nightmare. This edition's nightmare is so frightening that it changed how Maor's then company did things forever. Actually, it might just be our scariest mobile growth nightmare yet, but some good came of it - it was a direct inspiration for the foundation of Incrmntal. As ever, the podcast is with our fabulous hosts, Phiture co-founder Andy Carvell, and Paired CMO Gessica Bicego.

Behind every success, there are multiple mistakes. In this live podcast recording session, Paired CMO Gessica Bicego and Phiture co-founder Andy Carvell chat with special guest Luca Stefanutti, head of growth at Runtastic (Adidas Running and Adidas Training apps) and hear about his Mobile Growth Nightmares and what he's learned from them.

In the latest episode, Gessica and Andy were joined by Claire Rozain from Gameloft.

In the latest episode, Gessica and Andy were joined by Adam Hadi, VP of Marketing at Current. Later, in the ‘Brilliant or Bullshit’ part of this episode, the hosts and Adam discuss the positives and negatives of TikTok’s impact on the music industry.

In today’s episode, our hosts were joined by Marta Fogel, Head of Performance Marketing at 7Mind. In the ‘Brilliant or Bullshit’ part of this episode, the hosts and Marta discuss the recent news of Applovin’s controversial acquisition of Adjust

Back after a mid-season break, our hosts were joined by Clément Halloo, Head of Marketing at Fabulous.

New Year, new episode! MGN is back with another amazing guest: Christinne Cuyugan, Growth Marketing Consultant at Drops.

Mobile Growth Nightmares Season 2 Episode 2 features Noam Auerbach, Head of Product and Growth at Enhancv. Naom, like Andy, has a background at Soundcloud and has worked with various startups for over seven years in the fields of product and growth.

Season 2 Episode 1 of Mobile Growth Nightmares is a Halloween special with Simon Lejeune, former Head of User Acquisition at Hopper. In the "Brilliant or Bullshit" section of this episode, we asked the guest for their take on Apple’s process of killing the IDFA (Article: https://www.forbes.com/sites/johnkoetsier/2020/06/29/apple-killed-the-idfa-what-else-dies/?sh=21c8d200262f)

Mobile Growth Nightmares Episode 11 — Recorded at App Promotion Summit Berlin 2019 with Belen Caeiro from Babbel and Dora Trostanetsky from SoundCloud. Brilliant or Bullshit is of course back again; this time, the guests chat about Facebook's attempts to tap into the TikTok market with Instagram Reals. https://techcrunch.com/2018/11/09/lasso-facebook-app-store/

Mobile Growth Nightmares Episode 10 — Halloween special with Lucas Fedrizzi, Head of Sales & Expansion at Infleux.co. The Brilliant or Bullshit covers the Forbes article featuring the recent Influencer Marketing Summit: https://www.forbes.com/sites/matzucker/2019/09/25/influencer-marketing-solutions-but-no-hero/#61f34fe53e8a A book recommended by Lucas to learn the greatest sales tactics: Predictable Revenue by Aaron Ross and Marylou Tyler: https://www.amazon.de/dp/0984380213/

Episode 9 of MGN was recorded at App Growth Summit (AGS) in Berlin together with Ada Dubrawska, from the Messaging team at Clue and Catherine Bostian, CRM Manager at Delivery Hero.

Episode 8 of MGN was recorded at Mobile App Unlocked (MAU) in Las Vegas together with Adam Lovallo, the mastermind behind MAU and grow.co, and Fabien-Pierre Nicolas, VP of Marketing at SmartNews.

Episode 7 of MGN is a special one, it was recorded live at App Promotion Summit in Berlin together with Lenette Yap, UA manager at Wargaming and Jacques Frish, Digital Marketing Director at Glovo. In the "Brilliant or Bullshit" section of this episode, we asked both the speakers and the audience for their take on "Adjust and Acquire.io acquisition" https://www.adjust.com/blog/adjust-acquires-acquiredio/

All aboard! Episode 6 of MGN features André Kempe, Admiral of the fleet at GrowBoat.io, previously Co-Founder & CMO at Rechaaarge by Solidaryti.com. André Kempe is a mobile marketing expert who has been in the mobile industry from pretty much the beginning. In the "Brilliant or Bullshit" section of this episode, we discuss the AdExchanger article with the bold headline: "There are no organic downloads" https://adexchanger.com/data-driven-thinking/there-are-no-organic-app-downloads/

The first episode of 2019 of MGN features another amazing guest: Lisa Kennelly (Twitter:LisaKennelly, Chief Marketing Officer at Fishbrain. Lisa moved from the top period-tracking app (Clue) to the top fishing app, although she has still not caught a fish, despite her best efforts. Lisa is a veteran mobile marketer with deep expertise in influencer marketing. In this episode, Lisa shares some of her biggest marketing mistakes, so you can avoid making them! As usual, this episode also features our "brilliant or bullshit" section and take a B/B stance on an article from Business Insider concerning the future of Influencer Marketing https://www.businessinsider.de/influencers-best-advertisers-because-theyre-regular-people-2018-8

MGN is back with an amazing guest, Steve P. Young! Steve is an app marketing consultant and founder of AppMasters.com. In this episode, we talked about how to build your own company and all things related to organic growth. Other topics include games (paid vs free) and the changing impact of getting featured by Apple. We also discussed the article https://variety.com/2018/gaming/news/developers-sudden-drop-downloads-on-google-play-store-1202861850/ in our Brilliant-or-Bullshit segment. Tune in now to not miss out!

In this episode, Thomas Petit from 8Fit shares a terrifying growth nightmare relating to mobile install attribution :-o We also discuss Andrew Chen's article, 'The Startup Brand Fallacy' https://andrewchen.co/brand-marketing-is-useless-for-startups/ in our Brilliant-or-Bullshit segment.

In this episode, recorded on the road during MAU Las Vegas, Gessica Bicego and Andy Carvel talk to three growth experts about some of the darkest moments in their careers. Prachi Snehal from Tubi TV (Twitter: @PSnehalP), Cem Kansu from Duolingo (Twitter: @cemkansu), and Simon Lejeune from Hopper (Twitter: @lejeunesimon) are not afraid to go back and revisit their biggest mobile growth nightmares. We will talk about wrong product features, remarketing ads, and how deep-linking can ruin your birthday.

In this first episode, Gessica Bicego and Andy Carvell share some personal mobile growth nightmare stories. Also: "Brilliant or Bullshit?" - dissecting growth trends. Stay tuned for more Mobile Growth Nightmares with guests from the mobile industry. THEME TUNE: LeFresh - Flash Lights