Podcasts about virality

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Best podcasts about virality

Latest podcast episodes about virality

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
How Thought Leadership Can Be Your Agency's Biggest Growth Lever with Chris Long | Ep #833

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Sep 7, 2025 26:00


Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Which growth drivers are fueling your agency right now? For today's featured guest, the answer is clear: thought leadership. It's the single biggest driver consistently bringing his agency the best opportunities. While it can be difficult to separate genuine impact from vanity metrics, the deliberate effort to position both himself and his agency as industry experts has proven invaluable for growth. But building that kind of authority doesn't happen by accident. It requires intentional work—stepping onto stages at conferences, showing up in interviews and podcasts, and, just as importantly, encouraging your team to create and share content of their own. In this conversation, he breaks down the strategies that help expand thought leadership beyond the founder, and why agency leaders must remember: expertise is a long game, one that compounds over time to deliver lasting results. Chris Long is the VP of Marketing at Go Fish Digital, a full-service digital marketing agency specializing in SEO, paid media, and content marketing. Over the past 3–4 years, Chris has been leading the charge on marketing and sales for the agency, driving new business growth and experimenting with different channels to see what really works. Spoiler alert: it's not just ads or conferences—it's something much bigger. In this episode, we'll discuss: Thought leadership as your agency's best growth lever. Scaling thought leadership beyond the founder. Building the right systems to encourage your team to create content. Why Content ROI takes patience. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. The Growth Lever Most Agencies Ignore: Thought Leadership Recently, Chris has taken an experimental approach to his agency's growth, testing growth drivers like Google ads, LinkedIn ads, and conferences, and found that thought leadership consistently stood as the biggest growth drivers; one that couldn't be replicated. Forget chasing the latest ad hack or praying your next conference booth delivers ROI—what's consistently driven their biggest, best deals has been showing up as experts in their space. However, thought leadership is hard to measure. It often looks like vanity metrics—views, impressions, shares. But when you zoom out, it's the stuff that actually moves the needle. The more the agency doubled down on creating content, sharing insights, and putting their expertise out there, the more deals they closed. Not just more deals but better ones, with stronger close rates. If you're still waiting for the perfect ad funnel to save your pipeline, you might be missing the obvious. Start building your authority in public. Share your wins. Share what you know. Because thought leadership compounds, and that trust is what gets prospects off the fence. Why Expertise is the Foundation You can't fake thought leadership. It all starts with real expertise. In Chris' words, “the reason someone's going to choose an agency, especially as you start to sell larger deals, is they have to be convinced you're an expert in something.” That doesn't mean you need to be the everything agency. In fact, the opposite. It could be as narrow as being “the best B2B or SaaS web dev shop.” The point is: prospects need to believe you've mastered your corner of the world. That foundation comes from who you hire, the culture you build, and how you innovate—whether that's through proprietary tools, processes, or just being damn good at your craft. In the case of Go Fish, that expertise showed up in real wins (like when their founders innovated on Geico's site and saw traffic spike 2,000%). Those moments of innovation fueled content, which positioned the agency as leaders. And that cycle of expertise, innovation, and thought leadership became a growth engine. Scaling Thought Leadership Beyond the Founder In the early days, thought leadership was usually founder-driven. You're the face, the credibility, the spark. But as Chris points out, that won't scale. At a certain point, you need the team creating and sharing insights too. For them, that meant encouraging everyone to post, write case studies, and share wins. Sometimes it was as simple as, “Hey, we crushed conversions on this client's landing page—let's write about it.” By empowering their team, they kept thought leadership flowing, even as the founders had less time for it. Thought leadership can't be a one-man show forever. As an agency grows, the founders have less time to spend on the day-to-day operations. If you want authority to scale with your agency, bake it into your culture. Train your team to see insights worth sharing. Make content creation part of the job, not an afterthought. The Biggest Mistake: Not Sharing at All So what do most agencies get wrong? They don't share anything. Too many people assume, “Everything valuable has already been said.” Or they think their insights aren't groundbreaking enough. But as Chris points out, “What's obvious to you isn't obvious to everyone else.” That's why simpley sharing SEO best practices on LinkedIn got him traction. What he thought was “table stakes” turned out to be news to his audience. And the more he shared, the more inbound leads followed. If you're holding back because you don't think your perspective matters, think again. Your experience has value—even if it feels basic to you. Building Systems for Thought Leadership If you want your team to start sharing their knowledge, you have to get intentional. At Go Fish, they didn't just hope employees would write content—they built systems: Every new hire had to write two blog posts a year. They tracked contributions in their project management system. They created two career tracks: one managerial, one based on thought leadership as an individual contributor. That last part is huge. By tying thought leadership part of promotions and career growth, they gave employees a real incentive to contribute. Chris himself went from manager (which he admits wasn't his strong suit) to a senior role via the thought leadership track. The lesson here is that if you want consistent content, make it part of how you hire, measure, and promote. Don't just “encourage” thought leadership—bake it into the agency's DNA. The Evolution of Content: From Blogs to Video Back in the early 2010s, blogs were king. One of Go Fish's founders wrote a massive guide on reputation management on the Moz blog that spun up an entire new agency vertical. That was the play then. Today, however, the game has shifted. According to Chris, video on LinkedIn and Twitter is where the biggest impact happens now. Video humanizes your agency. It takes the mystery away for prospects who are wondering: “Who would I be working with? Are they innovative? Do I trust them?” Webinars have also proven effective—letting people go deeper on topics, showcase expertise, and generate leads from long-form content. But the principle stays the same: meet people where they are, with content that builds authority. The Patience Tax: Why Content ROI Takes Years With content creation, you can't expect results in six months. Here's the brutal truth: content is a long game. To do content you can't think even on seeing results in six months. It may take years. Chris has gotten clients that thought about him when they needed an agency because they saw him speak at a conference two years prior. ROI doesn't always show up on a quarterly P&L—it compounds over years. The same goes for video content. Rarely does someone listen to one episode and instantly buy. Instead, they binge for months or years before making a move. That's why consistency matters more than intensity. As Chris said: “I post every day, whether I feel inspired or not. It's about the habit.” If you're evaluating content success after three or six months, you're cutting yourself off too early. Play the two-year game. The deals waiting for you are bigger than the “quick wins” most agencies chase. Consistency compounds. Virality is a bonus, not the goal. Strong Opinions and Deep Dives Win Attention So what type of content catches people's attention? On social media, where everyone seems to be shouting the same advice over and over, you can't be afraid to stand out. Take a stance. Neutral content gets ignored. As Chris points out: “Strong takes do well because people either comment to agree or argue. Either way, the algorithm loves it.” Go deep. Technical, niche content might feel too in-the-weeds, but it builds trust. Posts dissecting patents, experiments, or tools often outperform fluff. You may not think that really long niche content could do well, but people will absolutely watch a three-hour tutorial that proves a creator's expertise—and will come out trusting them more. This is the heart of thought leadership: demonstrating expertise in public. Clients don't want generalists. They want to see you know your stuff, inside and out. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Simply Talking Business
The Algorithm Isn't Your Enemy: Why Consistency Beats Virality

Simply Talking Business

Play Episode Listen Later Sep 7, 2025 6:17


Send me a Text!Tired of chasing trends, rewriting captions, or wondering why your post didn't “hit”? This episode is your permission slip to stop obsessing over the algorithm—and start focusing on what actually works: consistency.Lauren shares how showing up regularly—not perfectly—has helped her:Build a loyal, engaged audienceGrow her business with intentionLet go of the pressure to go viralYou'll learn:Why the algorithm responds to patterns—not popularityWhat to focus on instead of chasing trendsA simple content strategy that works for real-life creators, teachers, and entrepreneurs

Blood Brothers
Dr. Salman Butt | Virality, Social Media Growth & Fighting The Algorithm | BB #181

Blood Brothers

Play Episode Listen Later Sep 7, 2025 40:44


In this episode of the Blood Brothers Podcast, Dilly Hussain spoke with the editor-in-chief of Islam21c, Dr. Salman Butt. Topics of discussion include: The Global Muslim Content Creators summit in KL, Malaysia. The Prophetic Summit in Putrajaya, Malaysia. Social media growth, virality, and fighting the algorithm. Muslim unity and leadership in the age of social media and AI. Leaving a legacy beyond viral content. FOLLOW 5PILLARS ON:    Website: https://5pillarsuk.com YouTube: https://youtube.com/@5Pillars Facebook: https://www.facebook.com/5pillarsuk Instagram: https://www.instagram.com/5pillarsnews Twitter: https://x.com/5Pillarsuk Telegram: https://t.me/s/news5Pillars TikTok: https://www.tiktok.com/@5pillarsnews

The B2B Playbook
#197: Community-Led Growth: How To Turn Customers Into Your Growth Engine (Laís de Oliveira)

The B2B Playbook

Play Episode Listen Later Sep 7, 2025 59:49


Community-Led Growth: How To Turn Customers Into Your Growth EngineWe break down the playbook for community-led growth — how to move beyond engagement theater and build a system where customers become your distribution.Featuring Laís de Oliveira (author of Hacking Communities), this episode gives you practical frameworks like the Five Ps, the “lighthouse → port → city” journey, and closeness circles that turn casual users into passionate advocates and ambassadors.We show you how to:+ Make community a core growth engine (not a side-channel)+ Design onboarding and programming that build habit+ Use contribution, access, and recognition to scale advocacyIf you're a B2B marketer on a small team, this episode shows how to create a community-led growth system that compounds your distribution and builds lasting trust with buyers.-----------------------------------------------------

Predictable Revenue Podcast
405: User Interviews in Startup Success with Sriharsha Guduguntla

Predictable Revenue Podcast

Play Episode Listen Later Sep 4, 2025 17:12


In this episode of the Predictable Revenue podcast, Collin Stewart interviews Sriharsha “Sai” Guduguntla, co-founder of Hyperbound. They delve into what it truly takes to achieve product-market fit, from conducting 2,000 user interviews to leveraging AI for enhanced sales productivity. This post highlights the key lessons every early-stage founder needs to hear. Highlights include: The Journey of User Interviews (01:35), The Mechanics of Virality (09:22), Building a Sustainable Inbound Strategy (10:14), Avoiding the GPT Wrapper Trap (12:56), AI in Sales: Enhancing, Not Replacing Human Coaches (14:40), And more... Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!

Ad Age Marketer's Brief
Using unconventional media strategies and learning from virality, with Manscaped CMO Marcelo Kertesz

Ad Age Marketer's Brief

Play Episode Listen Later Sep 3, 2025 22:57


Kertesz reflects on three years in the CMO role, including how media placements have become a form of creative messaging and how the DTC-born brand is embracing multichannel marketing. Plus, how the brand's “Send Face Pics Instead” went viral.

Past Present Feature with Marcus Mizelle
E60 • From Stroke Survivor to Digital Age Storyteller • Audun Amundsen, dir. of ‘Click the Link Below' at Doc Edge

Past Present Feature with Marcus Mizelle

Play Episode Listen Later Sep 2, 2025 47:06


Norwegian filmmaker Audun Amundsen, director of Click the Link Below, which premiered at Doc Edge in Auckland, follows online gurus like Akbar Sheikh and Tai Lopez to show how engagement algorithms reward extremes and blur value with hype. Audun traces an unlikely path from renewable energy engineer and backpacker to documentarian, surviving a stroke at 23 before returning to Indonesia that resulted in his previous documentary Newtopia, a 15-year chronicle of a community's shift from barter to money, with a focus on human nature over gloss. He also cites his earlier feature Help! I've Gone Viral, plus inspirations like Juan Carlos Rulfo's In the Pit and Tarantino's Pulp Fiction. Audun champions smart self-distribution, keeping VOD rights and building film funnels, and urges filmmakers to research financial backers, lead with value, and market your film as thoughtfully as you shoot.What Movies Are You Watching?Introducing the Past Present Feature Film Festival, a new showcase celebrating cinematic storytelling across time. From bold proof of concept shorts to stand out new films lighting up the circuit, to overlooked features that deserve another look. Sponsored by the Past Present Feature podcast and Leica Camera. Submit now at filmfreeway.com/PastPresentFeatureListen to all episodes on Spotify, Apple Podcasts, and more, as well as at www.pastpresentfeature.com. Like, subscribe, and follow us on our socials @pastpresentfeature

Relationships & Revenue with John Hulen
Episode 279 How AI Boosts Consistency & Output with Austin Armstrong (Part 2)

Relationships & Revenue with John Hulen

Play Episode Listen Later Aug 29, 2025 26:35


John continues his chat with Austin Armstrong. They discuss the evolving role of AI in education and business, strategies for integrating AI into your workflow, the upcoming AI Marketing World Conference, and the AI tools Austin recommends. In Part 1, Austin shared his journey from MySpace to building Syllaby, an AI startup that helps content creators, entrepreneurs, and business leaders create and share content faster and easier. Listen to this episode to learn more: [00:00] - Recap of Part 1 [01:24] - AI Marketing World Conference [04:21] - Julia McCoy at the conference [05:08] - Who the conference is for [06:00] - How AI is changing education and student cheating [10:03] - Why teachers should focus on critical thinking [11:57] - AI tool recommendations [15:39] - Austin's definition of success [16:01] - Top daily habit [18:57] - Austin's upcoming book, Virality [20:18] - Traits of a great leader [20:53] - Best way to connect with Austin [24:39] - Book recommendations [25:25] - Closing thoughts NOTABLE QUOTES: “If you set out to accomplish something, or have a set desire or outcome, and you achieve that, that's a success.” “It's getting easier and easier to cheat, and I think the most important thing that teachers can do is to know that this is happening and adjust to critical thinking.” “The problem is that critical thinking is not taught in school, because the school system does not want critical thinkers. They want robots.” “If you're going to embrace AI in the school system, you have to allow and enforce critical thinking.” “Lead by example. That's always been a core belief of mine, that I'm not just going to bark orders at you. Anything that I tell you to do is based on something that I've previously done or have experience with first.” “Don't be a content creator. Be a business owner who creates content.” BOOKS MENTIONED: Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire by Dan Martell (https://a.co/d/hgFEgso) The Alchemist by Paulo Coelho (https://a.co/d/4Q9XT6C) AI TOOLS: ChatGPT (https://openai.com/ ) Claude (https://www.anthropic.com/claude ) Grok (https://grok.com/) Copilot (https://copilot.microsoft.com/chats/kyux5V4Rhz2VTzzW7AcRT ) LLaMA (https://www.llama.com/ ) Futurepedia.io (https://www.futurepedia.io/ ) FutureTools.io (https://www.futuretools.io/ ) There's An AI for That (https://theresanaiforthat.com/ ) Product Hunt (http://producthunt.com )  G2 (http://g2.com ) USEFUL RESOURCES: https://austinarmstrong.ai/ https://syllaby.io/ https://aimarketingworld.co/ https://www.linkedin.com/in/austinarmstrong90/ https://www.linkedin.com/company/trysyllaby/ https://www.facebook.com/Owwstin/ https://www.facebook.com/trysyllaby https://x.com/trySyllaby https://www.youtube.com/@syllaby https://www.tiktok.com/@syllaby.ai CONNECT WITH JOHN Website - https://iamjohnhulen.com    LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/ 

The Best One Yet

In his twenties, he founded RXBAR and sold it to Kellogg for $600M. In his thirties, he launched David Protein, which competes with RXBAR, and it's already worth $725M. Peter Rahal tells the secrets on how he launched two companies in the same category all before he turned 35. And he shares his latest numbers.In this interview episode, you'll hear…What the RX Bar founder learned from dealing drugsWhat non-dyslexic people can learn from dyslexicsThe niche RXBar found: paleo bars for CrossFit dudes How to make packaging stand outSelling RX Bar to Kellogg for $600mCompeting against RX Bar with his new venture: DavidThe 3 principles of nutritionPeter announces David's revenue numbers Why they made the brand's packaging goldWhy David acquired a top secret super protein company: Epogee His biggest failurePS: Peter's Linkedin is epic: https://www.linkedin.com/in/peter-rahal-037bba43/Watch the interview on YouTube: https://www.youtube.com/@tboypod NEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today's top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Dom Giordano Program
The Virality of Yesteryear's Stories (Full Show)

The Dom Giordano Program

Play Episode Listen Later Aug 25, 2025 131:47


12 - No crime in Washington DC? No SEPTA in Philadelphia? Seems like Republicans are holding steady over the weekend. But what about Baltimore? 1210 - Side - moment from history that would be huge on social media today 1215 - Michael from Wake Up NJ joins us today to discuss the latest problems afflicting the residents of the Garden State. Your calls. 1230 - Republican Candidate for District Attorney Judge Patrick Dugan joins the program today. With The Inquirer highlighting Patrick's comments from the last time Judge Dugan was on the show, is he standing by those quotes? Why did he use the language that he did on our program that day? Why does the city need a change from Larry as the DA? What events are coming up in the near future? Where else but Keenan's? 1240 - What has happened to Baltimore? 1250 - Bill Maher lays out why Trump won the election and why he continues to win in his first year back in office. Teasing the rest of the show. 1 - Nationally acclaimed trial lawyer and litigator George Bocchetto joins us today to discuss the suit he and a local liberal politician are bringing forward against SEPTA, as they argue that SEPTA is sitting on funds they've saved up instead of spending as they ask for a bigger budget? Is not being able to use the transit after Eagles/Phillies games as a negotiating tool or just posturing? 110 - You can be under fire from unelected officials in Delaware County? Dom explains how. 115 - What is a “Potemkin Village”? Your calls. 120 - A teacher goes on a tirade on how she cannot call a trans student by their new name because their parents do not want them being trans at a young age. Was losing her job over this worth it? Is Pittsburgh Children's Hospital correcting course on gender affirming care? Why is Snoop Dogg speaking out? Is Morgan Wallen justified in his boycott? 135 - Your calls. 140 - How much oversight do we want over SEPTA? 150 - That's not a spot, Mamdani. Your calls. 2 - Would Pennsylvania being firmly red break the internet? Scott Presler thinks it's in their cards as he joins us again today. What does Scott Presler have to say about people worried he's registering Democrats to vote? What county's voter enrollment numbers are Scott thrilled to share with us today? What about New Jersey? Should Mikie Sherrill be worried? When will Scott have new data for us? What is his big announcement for next month? Flip your ballots! 215 - Dom's Money Melody! 220 - Why do Republicans get the collar for everything bad in the local government when they're placing your kids in trailers for schools? 230 - State Senator Frank Farry joins the program today. Just how political of a move is SEPTA transit cuts? What plan has Republicans put forward to resolve this and why are Democrats opposed to it? What do Republicans want to see as far as penalties for drug users and criminals riding the rails? Could we get a panel to re-valuate SEPTA's plan and possible options? What can fellow Republicans do to help SEPTA? 250 - The Lightning Round!

Sushant Pradhan Podcast
Ep: 463 | Inside Hip Hop with Nasty: Virality, Angel Numbers & MMA Training | Sushant Pradhan

Sushant Pradhan Podcast

Play Episode Listen Later Aug 24, 2025 147:35


Inside Hip Hop with Nasty: Virality, Angel Numbers & MMA Training. In this exclusive podcast, rapper Nasty dives deep into the realities of the hip hop industry, sharing insights on writing, consistency, and chasing virality. He discusses the important role virality plays in the music world and how it must be meaningful, inspired by his mentor Yama dai. Nasty also opens up about the restrictions and obligations artists face in hip hop today, and how fitness and discipline through MMA training shape his life and music. The conversation shifts to deeper topics such as angel numbers and their significance, superstition, and raising personal standards after the historic Grammy win by Rabindra. Nasty reflects on censorship, use of controversial language, and the ongoing fight for freedom of speech in Nepal's music scene. The discussion highlights the challenges of expressing oneself fully while respecting cultural sensitivities. Whether you're a hip hop fan or interested in the evolving landscape of music freedom and personal growth, this podcast offers a rare look at Nasty's journey, his upcoming album, and his ambitions to raise Nepalese hip hop to global recognition. Tune in for an inspiring blend of music, lifestyle, discipline, and social commentary. GET CONNECTED WITH Nasty: Instagram: https://www.instagram.com/nastylikenasty/  

Warrior Mindset
Intuition and Influence in the Digital Age

Warrior Mindset

Play Episode Listen Later Aug 18, 2025 45:44


A wide-ranging episode featuring Mark Devine and Tony Blauer as we explore the power of intuition—from sensing danger in self-defense to reading subtle social cues in daily life. We then dive into how social media has redefined fame, examining the antics of Elon Musk and Kevin Durant to show how platforms manufacture virality and blur the line between notoriety and influence. Shifting gears, we unpack marketing's obsession with buzz over clarity, using American Eagle's Sydney Sweeney campaign as a case study, and discuss Gen Z's workplace challenges with feedback and fundamentals. We round out with humorous takes on persistent sales tactics and Mark Zuckerberg's martial arts pursuits, blending insight, critique, and a dash of levity.--------- EPISODE CHAPTERS ---------(0:00:01) - Trusting Your Gut and Cold Plunges(0:14:39) - The Impact of Social Media Fame(0:19:24) - Navigating Virality and Workplace Behavior(0:35:36) - Sales Tactics and Martial Arts Critique(0:42:46) - Boxing Training Realities and ChallengesSend us a textFit, Healthy & Happy Podcast Welcome to the Fit, Healthy and Happy Podcast hosted by Josh and Kyle from Colossus...Listen on: Apple Podcasts Spotify

Self Publishing Insiders
Successful Social Media without Virality

Self Publishing Insiders

Play Episode Listen Later Aug 7, 2025 55:42


Walt Mussell is an award-winning historical fiction author who has used his love of history to build his author career, his social media presence, and his Substack, The Chrysanthemum and The Cross. He joins us to talk about the ways authors can use social media to their advantage, even if they haven't gone mega-viral. //Draft2Digital is where you start your Indie Author Career//  Looking for your path to self-publishing success? Draft2Digital is the leading ebook publisher and distributor worldwide. We'll convert your manuscript, distribute it online, and support you the whole way—and we won't charge you a dime.  We take a small percentage of the royalties for each sale you make through us, so we only make money when you make money. That's the best kind of business plan.  • Get started now: https://draft2digital.com/• Learn the ins, the outs, and the all-arounds of indie publishing from the industry experts on the D2D Blog: https://Draft2Digital.com/blog  • Promote your books with our Universal Book Links from Books2Read: https://books2read.com  Make sure you bookmark https://D2DLive.com for links to live events, and to catch back episodes of the Self Publishing Insiders Podcast.

Kickoff Sessions
#300 Ryan Clogg: He Scaled His Coaching Business from $0 to $70M (Here's How)

Kickoff Sessions

Play Episode Listen Later Aug 7, 2025 90:17 Transcription Available


Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZsApply to Work with Voics: https://www.voics.co/schedule-youtubeGuest:  @RyanClogg (00:00) How Ryan Made $70M in Sales(03:17) Phone Sales 10X'd Their Revenue?(06:59) Paid Ads, Funnels, and the Power of One Offer  (11:46) What Happens When Funnels Plateau  (17:27) Why Tracking Metrics is Important (23:13) Volume vs. Quality: Challenges with Organic, Virality & Affiliates  (26:46) How to Build an Effective Sales System(33:08) Internal Sales vs. Agency Sales(39:04) How to Keep Your Closers Booked(46:40) Optimizing the Sales Funnel(50:11) Global Sales Ops Processes (57:17) Paid vs. Organic Funnels(59:53) Tracking Funnels by Source, App Type & Intent  (01:09:58) Why Margins Dropped Despite Growing Revenue  (01:13:36) What Broke the Business in Q3  (01:19:16) How Ryan Rebuilt: Habits, Health, and Mindset  (01:23:29) Why He Left Puerto Rico After 3 Years  (01:28:12) Building for Depth, Not Just RevenueSupport the show

Content Is Profit
AI, Authenticity & the Truth About Content That Works (BCC Behind The Scenes)

Content Is Profit

Play Episode Listen Later Aug 5, 2025 30:58


Ever wondered how to make your podcast truly stand out in the crowded digital landscape? In this unfiltered conversation from our Business Creator Club chats (join us at https://businesscreator.club/), we dive deep into the world of podcasting, exploring the dynamic intersection of AI, video, and shareability. As content creators, we're constantly seeking ways to amplify our message and reach our ideal audience. But with so many tools and strategies at our disposal, it's easy to feel overwhelmed. #GoldenBoulders from this episode: - Discover how to leverage AI to streamline your podcast production process - Learn strategies for creating shareable content that resonates with your audience - Explore the power of video in enhancing your podcast's reach and engagement - Understand the importance of authenticity in building a loyal listener base - Get insights on measuring the effectiveness of your podcast marketing efforts Remember, the goal isn't just to create content, but to create content that people want to share! Timestamped Overview: [00:03:30] AI Workflows in Content Creation [00:06:50] The Power of Authenticity [00:10:15] Quality Over Vanity Metrics [00:13:40] Aligning Content With Business Goals [00:17:05] Building a Business That Serves You [00:20:30] Storytelling That Connects [00:24:45] Authenticity vs. Persona in Content [00:27:20] The Publishing Pyramid & Six Content Levers [00:30:45] Fear of Imperfection & Sharing Rough Work [00:34:10] Shareability, Virality & The Santa Clip [00:36:40] Hitting the Right Content Frequency [00:39:15] Strategic Short Form & Podcasting Together [00:44:25] AI-Powered Speed with Human Strategy [00:46:10] Building Capacity & Sustainable Growth Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

The Smerconish Podcast
When Violence Meets Virality: The Manhattan Murder That Shocked & Delighted The Internet

The Smerconish Podcast

Play Episode Listen Later Aug 1, 2025 41:38


A woman is brutally murdered in Midtown Manhattan. The incident is caught on video. What happens next? An outpouring of online celebration, racialized commentary, and digital glee over a real-life tragedy. Michael Smerconish speaks with Maya Sulkin, reporter for The Free Press, about her viral piece: “She Was Murdered in Midtown Manhattan. The Internet Celebrated It.” Sulkin shares what she believes this grotesque digital response says about the state of our culture, how social media distorts empathy, and what happens when real lives become content. Could this just be trolling, or is something far more broken in our collective conscience? Original Air Date 1 August, 2025.

BookThinkers: Life-Changing Books
253. Leslie Venetz | Profit Generating Pipeline

BookThinkers: Life-Changing Books

Play Episode Listen Later Jul 31, 2025 31:37


Join us for ⁠BookThinkers LIVE 2025⁠! Happening Novemeber 9, 2025!⁠https://www.bookthinkers.com/book-thinkers-live-2025In today's episode, we have the pleasure to interview Leslie Venetz, author of Profit Generating Pipeline: A Proven Formula to Earn Trust and Drive Revenue.Leslie is a globally recognized B2B sales expert, corporate trainer, and founder of The Sales-Led GTM Agency. With nearly two decades of experience, she's personally made over 250,000 cold calls, trained thousands of sellers, and delivered hundreds of keynotes and workshops across four continents. Her insights have reached over 100 million people worldwide and earned her honors like the 2024 Sales Innovator of the Year.In this episode, you'll learn how to reframe objections with gratitude, simplify outreach without sacrificing personalization, and build a sales process rooted in trust—not tricks. Leslie also opens up about what it really takes to write a sales book that actually works in today's market.We hope you enjoy this incredible conversation with Leslie Venetz.To Learn More about Leslie and buy her book visit: The Book: https://a.co/d/8GEB8A1Website/Socials: https://www.salesledgtm.com/http://www.youtube.com/@b2bsalescoachhttps://www.tiktok.com/@salestipstokhttps://www.instagram.com/b2bsalescoach/Chapters: 0:00 Intro1:36 Alison's book marketing journey to get her book to the right readers  7:55 Sometimes writing is about healing the broken parts inside of us  10:30 Writing to say “this is my truth”  17:35 Having a greater meaning in life  21:31 What part of your story matters to whom?  24:34 Impact vs Virality  25:46 Helping women find their identity  31:55 Substance & depth in good books  38:15 Writing a book with feedback from your audience  42:47 Where to connect with Alison________________________________________________Join the world's largest non-fiction Book community!https://www.instagram.com/bookthinkers/The purpose of this podcast is to connect you, the listener, with new books, new mentors, and new resources that will help you achieve more and live better. Each and every episode will feature one of the world's top authors so that you know each and every time you tune-in, there is something valuable to learn. If you have any recommendations for guests, please DM them to us on Instagram. (www.instagram.com/bookthinkers)If you enjoyed this show, please consider leaving a review. It takes less than 60-seconds of your time, and really makes a difference when I am trying to land new guests. For more BookThinkers content, check out our Instagram or our website. Thank you for your time!

Wildly Successful Law Firm
Viral Isn't a Strategy

Wildly Successful Law Firm

Play Episode Listen Later Jul 29, 2025 14:21 Transcription Available


Key Takeaways from the Podcast Episode:Virality isn't a Guaranteed Business Booster: Going viral may bring a flood of views, likes, and followers, but those numbers rarely turn into actual paying clients or revenue for a law firm.Focus on Meaningful Metrics: Vanity metrics like views and comments are less important than consults booked, new clients signed, and revenue generated.Consistent Content Wins: Success comes from consistently creating valuable, educational content that showcases expertise and builds trust over time—not from chasing the next viral hit.Virality is Unpredictable: There is no reliable way to reverse-engineer or force content to go viral; it often happens randomly as a result of the algorithm.Comprehensive Strategy is Essential: Virality should be seen as a bonus, not the strategy itself. A holistic marketing approach—including social media, email newsletters, events, and strong follow-up systems—is what actually brings in clients.Long-term Audience Building: The goal is to nurture relationships so that when someone is ready to hire an attorney, your firm is top of mind due to your consistent presence and demonstrated expertise.In summary: Don't make “going viral” the centerpiece of your marketing plan. Instead, invest in steady, well-rounded marketing that attracts, engages, and converts your ideal clients.

BookThinkers: Life-Changing Books
251. Alison Weihe | Belonging: Finding Tribes of Meaning

BookThinkers: Life-Changing Books

Play Episode Listen Later Jul 24, 2025 44:43


In today's episode, we have the pleasure to interview Alison Weihe, author of Belonging: Finding Tribes of Meaning.Alison is an award-winning entrepreneur, global speaker, coach, and the founder of Soul Voice Journeys. She's a former political activist in Apartheid-era South Africa, Alison's life has been shaped by a mission of courage, contribution, and healing. She now leads conversations around Identity Intelligence™, conscious leadership, and the transformative power of vulnerability.In this episode, you'll learn why sharing your story — even decades later — is a radical act of healing, how vulnerability and courage work hand in hand to reshape our identity, and why your voice, no matter how quiet, might be the exact thing someone else needs to hear today.We hope enjoy this incredible conversation with Alison Weihe. To Learn More about Alison and buy her book visit: The Book: https://a.co/d/3rRYkksWebsite/Socials: https://www.alisonweihe.com/http://www.youtube.com/@alisonweihe5666http://www.instagram.com/alison_weihehttp://www.facebook.com/alison.weihehttp://www.linkedin.com/in/alison-weihehttps://www.tiktok.com/@alisonweiheChapters:0:00 Intro1:21 Alison's book marketing journey to get her book to the right readers  7:01 Sometimes writing is about healing the broken parts inside of us  10:14 Writing to say “this is my truth”  17:19 Having a greater meaning in life  21:15 What part of your story matters to whom?  24:18 Impact vs Virality  25:30 Helping women find their identity  31:39 Substance & depth in good books  37:59 Writing a book with feedback from your audience  42:31 Where to connect with Alison________________________________________________Join the world's largest non-fiction Book community!https://www.instagram.com/bookthinkers/The purpose of this podcast is to connect you, the listener, with new books, new mentors, and new resources that will help you achieve more and live better. Each and every episode will feature one of the world's top authors so that you know each and every time you tune-in, there is something valuable to learn. If you have any recommendations for guests, please DM them to us on Instagram. (www.instagram.com/bookthinkers)If you enjoyed this show, please consider leaving a review. It takes less than 60-seconds of your time, and really makes a difference when I am trying to land new guests. For more BookThinkers content, check out our Instagram or our website. Thank you for your time!

Irish Tech News Audio Articles
We Replaced Journalists With Clowns and Called It Progress

Irish Tech News Audio Articles

Play Episode Listen Later Jul 23, 2025 11:29


Influencer political news didn't rise in 2024. It swallowed the press whole. Newsrooms got quieter while bedrooms lit up, phones held inches from faces, stories pouring out raw, fast, and mostly unchecked. People don't wait for anchors anymore. They swipe. Scroll. React. One in five North Americans now gets political updates from TikTok. More than half check social media for the pulse. They don't need credentials; they want conviction. And if the facts come with edits, jump cuts, and a trending sound, even better. This is where the real messaging war plays out now, far from editorials, deep inside the feed. You see it in real time: Trump, under pressure to release the Epstein files, suddenly revives the Russia hoax storyline. Tulsi Gabbard, somehow now his Director of National Intelligence, starts talking about treason in the Obama years. Treason. Trump leans in, reposts fake videos of Obama in handcuffs, says the Deep State tried to steal the election. Says they're still after him. Says he might be assassinated. It's noise, but it's engineered noise. Not to persuade. To distract. To flood. The base was promised answers about Epstein. They're getting fan fiction about 2016 instead. And the truth? That died years ago with the full assent of Trump and the applause of those who preferred the performance. He didn't just blur the line between fact and fiction. He walked across it, waving. Journalists can't keep up not because they don't know the truth, but because they're not the ones holding the mic anymore. The influencers are. And many are just repackaging the same conspiracy machinery that built Trump in the first place. Only now, it's working against him too. What follows isn't a tidy analysis. It's a post-mortem of credibility, a look at how journalism got edged out by spectacle, and how power now flows through the hands of people who answer to no one but the algorithm. The Rise of the Bedroom Broadcasters Political content across TikTok, Instagram, and YouTube exploded in the lead-up to the 2024 US elections. You didn't need a newsroom, a degree in journalism, or a big-name network to create political content. Just a phone, a ring light, and a platform. Content about the elections wasn't informal; it was personal. Speaking from bedrooms and cars, they used humor, outrage, and storytelling to draw in millions, especially younger voters. Their content felt more like conversation than news. What made it powerful was how quickly it spread. A two-minute rant on a policy shift could hit a million views before a news outlet even drafted a headline. Virality beats verification. And for millions of Gen Z and millennial voters, influencers didn't just report the news, they were the news. This direct, unfiltered approach fostered a sense of authenticity and accessibility that traditional media often struggled to replicate, creating a powerful bond with an audience hungry for relatable perspectives on complex political issues. Mainstream Media Struggled to Connect Legacy media struggled to keep up with social media influencers. Trust had been slipping for years. Accusations of bias, stale formats, and corporate interests made many young people tune out traditional news entirely. Television news felt distant. Newspapers? Too slow. As audiences shifted online, many outlets faced layoffs, slashed investigative budgets, and shrinking reach. Even the best journalism couldn't compete with the algorithm's appetite for engagement. The journalism vs content creators debate came into sharp focus during the 2024 US elections. While journalists held to format and objectivity, creators leaned into personality and subjectivity. When the attention of the masses moved to TikTok trends and livestream breakdowns, it wasn't long before the traditional outlets fell far behind. This inability to pivot quickly enough left a vacuum, allowing new voices to fill the void and redefine how political discourse was consumed, particularly by younger demographics....

RX'D RADIO
E605: Authenticity Outlasts Algorithms: How To Create Sustainable Content

RX'D RADIO

Play Episode Listen Later Jul 16, 2025 64:01


Shallow and Jiunta get real about the content hamster wheel. From mocking fake authenticity to unpacking how coaches lose themselves trying to chase trends, the guys deliver a raw breakdown of what sustainable content actually looks like. They cover everything from business alignment to social media burnout, the importance of storytelling, and how creativity fuels longevity in coaching.  Certification for professionals tired of slow progress and corrective exercise. PSL1 enrolment is now LIVE! https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide We've got a new sponsor! Marek Health is a health optimization company that offers advanced blood testing, health coaching, and expert medical oversight. Our services can help you enhance your lifestyle, nutrition, and supplementation to medical treatment and care. https://marekhealth.com/rxd Code RXD Don't miss the release of our newest educational community - The Pre-Script ® Collective! Join the community today at www.pre-script.com. For other strength training, health, and injury prevention resources, check out our website, YouTube channel, and Instagram. For more episodes, subscribe and tune in to our podcast. Also, make sure to sign up to our mailing list at www.pre-script.com to get the first updates on new programming releases. You can also follow Dr. Jordan Shallow and Dr. Jordan Jiunta on Instagram! Dr. Jordan Shallow: https://www.instagram.com/the_muscle_doc/ Dr. Jordan Jiunta: https://www.instagram.com/redwiteandjordan/ Authentic Chaos (00:00:00) Why “No Plan” Used to Work (00:00:30) Kids, Chiropractors, and Zero Direction (00:02:00) The Emoji Witness Protection Program (00:03:15) Everything is Content (00:04:30) Real Coaching vs Social Clout (00:06:00) Muting for Mental Health (00:08:00) Sharing vs Selling (00:12:00) Business Alignment and Burnout (00:15:00) Why Most Coaches Struggle with Content (00:18:00) Create for Creation's Sake (00:21:00) The Death of Originality (00:24:00) Consistency vs Virality (00:27:00) Content that Actually Builds Connection (00:30:00) Systems Over Storytelling (00:33:30) Coaching as a Creative Outlet (00:36:00) Getting Back to the Work Itself (00:38:30) The Cost of Chasing Clout (00:42:00) Finding Purpose in Repetition (00:45:30) Scaling Without Selling Out (00:48:00) Vision, Voice, and Value (00:51:00) Building a Legacy Through Creation (00:55:00)

Grow Your B2B SaaS
S6E20 - Scaling Product, Scaling SaaS: Product Management Lessons from $0 to $100M+ with Oji Udezue and Ezinne Udezue.

Grow Your B2B SaaS

Play Episode Listen Later Jul 1, 2025 54:32


What does it take to scale a B2B SaaS company from zero to $100 million in ARR? In the final episode of Season 6 of the Grow Your B2B SaaS Podcast, we explore this big question with two standout guests: Oji and Ezinne Udezue. They've worked with top tech companies like Typeform, WP Engine, and Twitter. They also co-wrote Building Rocketships: Product Management for High-Growth Companies. Beyond their resumes, they bring a unique perspective as a married couple with 20 years of partnership, both in life and in product leadership. This episode is full of sharp insights and practical strategies for anyone looking to build and grow successful SaaS products.Key Timecodes(0:00) - Knowing Your Ideal Customer Profile(0:09) - Most Important Task for Founders(0:59) - Closing Off Season 6 with a Bang(1:46) - Guest Welcome(1:53) - Diving Into Product Management(2:02) - Product Management as a Craft(3:19) - The Importance of Sharp Problems(4:44) - Why SaaS Founders Need Product Management(6:22) - Founders Thinking as Product Managers(7:54) - Misconceptions in Product Management(8:32) - Admin Layer of Product Management(9:27) - AI's Role in Product Management(10:19) - Calculated Decisions and Customer Needs(10:52) - AI as a Tool, Not a Replacement(11:13) - Scaling from Zero to $100 Million ARR(12:29) - Finding a Sharp Problem(13:46) - Sharpening Your ICP(16:05) - Building and Refining Your Product(18:13) - Signals Before Investing in Growth(19:38) - The Fundamentals of Product-Market Fit(20:36) - Creating a Unicorn vs. a Small Business(22:32) - Product Strategy Across Revenue Stages(25:41) - Strategic Moats and Distribution(26:11) - What is Product-Market Fit?(27:18) - Customer Investment as a Sign of Fit(28:23) - Phases of Growth in SaaS(30:56) - Virality vs. Network Effects(32:54) - When to Think About Virality and Network Effects(35:02) - AI as a Risk and Opportunity(36:18) - AI's Impact on Workflows(39:15) - Rethinking Business with AI(42:34) - Advice for SaaS Founders Starting Out(45:10) - Growing Towards 10 Million ARR(49:03) - Making Decisions When Not in the Room(51:01) - Summary of Key Points(51:26) - Building Rocketships Pro Edition(53:21) - Building a Community of Product Managers(53:57) - Closing Remarks and Call for Feedback

Reimagining Success with Anna S. E. Lundberg
RS348 - Rethinking visibility: Quiet authority without chasing virality

Reimagining Success with Anna S. E. Lundberg

Play Episode Listen Later Jun 30, 2025 18:20


In a world obsessed with going viral, what if your quiet consistency was your biggest asset? In this episode, Anna Lundberg unpacks what it really means to be visible - without losing your integrity, burning out, or contorting yourself into a brand you barely recognise. This is your invitation to build quiet authority - and grow your business, your way. Key takeaways Visibility Isn't About Volume Anna explains why chasing quantity won't build meaningful authority or a real business, and why thoughtful, intentional presence trumps endless posting. The Power of Positioning & Intentionality Learn why clear positioning, your ‘signal sentence', and consistent messaging are more powerful than trying to go viral. Quality Conversations Drive Business Engagement doesn't have to mean public likes; many ideal clients are silent lurkers who'll reach out when ready, so don't judge success by comments and shares alone. Content Pillars Anchor Your Message Anna shares her system of content pillars to keep your message focused, making content creation easier and more strategic. Don't Trade Integrity for Impressions It's easy to get caught up in the algorithm game—Anna urges you to stay true to your values, and reassures you that you don't need massive numbers to have a thriving business. Want support clarifying what you want to be known for and building a personal brand that actually works for your business? Book a free call to explore how we can shape your visibility strategy with intention - no hacks, no hype. https://onestepoutside.com/call

YAP - Young and Profiting
GaryVee: The Social Media Blueprint to Grow Your Business and Brand | Marketing | YAP Live

YAP - Young and Profiting

Play Episode Listen Later Jun 27, 2025 67:18


Entrepreneurship is pressure, patience, and pain—and most people aren't built for it. Before becoming one of the world's top marketing experts, GaryVee worked at his family's liquor store until he was 34, growing the business from $4 million to $60 million in annual sales. He was playing the long game, even as he loaded up cases of Dom Pérignon in his friends' BMWs. Just nine years after founding VaynerMedia, he scaled it to over 800 employees, servicing clients like PepsiCo and GE. In this episode, GaryVee delivers a masterclass in day trading attention and social media marketing, sharing how to leverage interest graph algorithms in content strategy and modern advertising. In this episode, Hala and Gary will discuss: (00:00) Introduction (04:22) Why Most People Can't Be Entrepreneurs (10:51) Doing What You Love Without Burning Out (15:08) The Real Mental Health Cost of Entrepreneurship (21:01) How Gary Spots Digital Trends First (26:16) TikTokification and the Rise of Interest Graphs (35:14) The Power of Targeted Audience Cohorts  (39:29) Mastering Platforms and Pop Culture for Virality (42:31) Using Strategic Organic Content to Win (47:50) Why Storytelling Is Everything in Marketing (52:00) Why Small Brands Can Now Beat Big Companies Gary Vaynerchuk, famously known as "GaryVee," is a serial entrepreneur, investor, and CEO of VaynerMedia, a leading advertising agency. He is a pioneer in digital marketing and social media, known for his early adoption of platforms like YouTube and X (formerly Twitter). With over 44 million followers across various social media platforms, Gary is a prolific content creator and host of the top-rated marketing podcast The GaryVee Audio Experience. He's also a five-time New York Times bestselling author, and was named on the Fortune list of the Top 50 Influential people in the NFT industry. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Bilt - Start paying rent through Bilt and take advantage of your Neighborhood Benefits by going to joinbilt.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Gary's Book, Day Trading Attention: bit.ly/DayTradingAttention  Gary's Podcast, The GaryVee Audio Experience: bit.ly/TGVAE-apple  Active Deals - youngandprofiting.com/deals       Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services - yapmedia.com   Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, Career, Leadership, Health, Growth mindset, SEO, E-commerce, LinkedIn, Instagram, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Online Marketing, Marketing podcast

a16z
Building Cluely: The Viral AI Startup that raised $15M in 10 Weeks

a16z

Play Episode Listen Later Jun 25, 2025 38:24


What if virality wasn't a tactic — but the entire product?In this episode, a16z General Partners Erik Torenberg and Bryan Kim sit down with Roy Lee, cofounder and CEO of Cluely, one of the most talked-about consumer AI startups of 2025. Cluely didn't raise a mega round or drop a feature suite to get traction - it broke through by turning distribution into design: launching viral short-form videos, pushing polarizing product drops, and building in public with speed and spectacle.We cover:– Why virality is Cluely's moat– Building a brand-native AI interface– The Gen Z founder mindset– What most startups get wrong about attention– Why creators are the new product managers– Cluely's long-term vision for ambient AICluely is a glimpse at the next generation of startups,  where the line between product and performance is disappearing. Timecodes: 00:00 Introduction 01:07 Early Success02:02 Roy's Journey: From College Kid to Tech Universe04:37 The Turning Point: Harvard and Beyond06:57 Building Cluey: The Early Days08:27 The Viral Strategy: Mastering Algorithms13:56 The 50 Interns Experiment15:30 The Investment Journey: Roy and Bryan's Partnership19:20 Momentum as a Moat: The Future of AI Companies20:32 The Evolution of Product Strategy in the AI Era21:19 The Importance of Speed and Adaptability22:48 The Role of Distribution in Modern Startups24:26 Roy's Journey and Product Development25:25 The Power of User Data and Feedback26:58 Innovative Marketing and Distribution Tactics28:25 The Future of AI Integration and Translucent Overlays32:15 Controversial Marketing and Authenticity34:01 The Impact of Radical Transparency36:42 The Changing Landscape of Professionalism38:26 Concluding Thoughts and Future VisionResources: Find Roy on X: https://x.com/im_roy_leeFind Bryan on X: https://x.com/kirbyman01Learn more about Cluely: http://cluely.com/ Stay Updated: Let us know what you think: https://ratethispodcast.com/a16zFind a16z on Twitter: https://twitter.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zSubscribe on your favorite podcast app: https://a16z.simplecast.com/Follow our host: https://x.com/eriktorenbergPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

Marketing Happy Hour
What Gen-Z Considers Entertainment (+ The Formula for Engaging, Short-Form Content) | Michael Vito Valentino of NowThis

Marketing Happy Hour

Play Episode Listen Later Jun 19, 2025 34:18


I sat down with co-host Ally Golden and Michael Vito Valentino, Editor in Chief at NowThis for Episode 2 of the POSSIBLE 2025 conference series. Gen Z is redefining what “entertainment” means in the 21st century. We discuss the serialized content approach Michael and his team are taking at NowThis and how it's paving the way for brand loyalty with Gen-Z females. Additionally, we explore the evolving role of brand integrations in a crowded landscape and how brands can authentically embed themselves into cultural conversations.Key Takeaways:// Niche is the new mainstream. There's heavy competition in the attention economy and your brand can stand out by identifying niches. Once you have fans, community and trust - you can convert short-term audiences to long-term fans. // Short-form, repeatable formats with full story arcs is what Gen-Z is craving out of their content. Audiences want consistency and to know what to expect.// Gen-Z doesn't hate advertisements. They hate crappy advertisements. Content needs to be as authentic and real as possible by speaking their language and giving them what they want.// Manufacturing virality is difficult to promise as a part of any campaign. Virality comes from taste, knowing what your audience wants and a consistent approach to authenticity. Learn more about NowThis: Instagram | TikTokConnect with Michael: LinkedIn | InstagramConnect with Ally: LinkedIn | Instagram____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Esther's Universe
Honesty Is The Secret To Virality

Esther's Universe

Play Episode Listen Later Jun 18, 2025 27:15


In my opinion, going viral and being magnetic, comes down to honesty. But there are maaany ways to be honest and they're not all what you'd think. I'll explain it all in this ep, it's SO INTERESTING I LOVE THIS TOPIC!!!My links: https://linktr.ee/esthersuniverse#virality #goingviral #spiritualgrowth

two & a half gamers

We just dropped our latest episode, and it is a must-watch for anyone building or buying mobile game ads. We break down the biggest trends ripping through the creative market:AI hooks and seamless transitions: five art styles in five minutes, and the line between real and fake is now a blur.Celebrities everywhere: Monica, Phoebe, LeBron, Christina Aguilera, even C-tier cameos nobody asked forSatisfying gold bars, drowning waifus, and cruelty hooks: Virality still rules the creative graveyard.Copy-paste chaos: King Shot mechanics, snakes, resource overload, and every trend recycled at warp speedIP infringement? Nobody cares. Elsa and Moana show up in more ads than their own movies.Here is the brutal truth: The mobile creative game is faster, weirder, and less original than ever. AI is now your intern, celebrity ads are squeezing out innovation, and anyone who is not remixing, testing, and scaling daily is already behind.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.https://www.vibe.co/---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Youtube: https://youtu.be/xbOwszmQ6tgJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction and Event Highlights02:58 Creative Trends Overview05:50 Golden Goblin Creatives08:42 Celebrity Influences in Gaming Ads11:44 Contractual Dynamics in Celebrity Endorsements14:42 Trends in Game Creatives17:37 AI and Animation in Game Marketing20:04 Exploring Game Mechanics and Design Flaws22:42 The Evolution of Game Concepts and AI Integration25:41 Analyzing Coin Master's Consistent Revenue Stream28:43 The Impact of AI on Game Development31:43 Trends in Mobile Gaming Revenue and Performance37:10 Introduction to SuperScent and Game Comparisons37:47 Exploring Game Mechanics and Creative Concepts39:27 Discussion on Whiteout Survival and Game Trends40:29 Advertising Strategies for CTV Campaigns41:36 Analyzing Pokemon Go's New Developments44:18 AI in Game Creatives and Advertising48:42 Trends in AI-Generated Content and IP Infringement---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

Minus One
David Baszucki: Roblox, Minus One, Digital Economy, & the Metaverse

Minus One

Play Episode Listen Later Jun 4, 2025 58:02


In this episode of Minus One, host Dylan Itzikowitz sits down with Roblox's chief blocksmith to trace a minus one to zero prototype that evolved into a full blown digital economy, now serving more than 100M DAUs.Connect with us here:1. David Baszucki- https://www.linkedin.com/in/davidbaszucki/2. Dylan Itzikowitz- https://www.linkedin.com/in/dylanitzikowitz/3. South Park Commons- https://www.linkedin.com/company/southparkcommons/00:00 Trailer01:06 $275M Fund III01:56 Two-year "minus one"05:32 Platform of creation06:59 More than lifestyle08:03 Motivation = obsession?09:09 Investing in growth10:45 Virality hack14:44 Building an ecosystem20:32 Roblox in education21:30 Building for all ages22:48 Dress to Impress24:58 Augmented and virtual reality27:09 Non-boring AI30:26 Safety and mental health33:21 Vibrant economy34:32 Founders should build37:05 Q&A57:32 Outro

Stronger Dads Collective
Stronger Dads Newsletter #74 - Values Over Virality

Stronger Dads Collective

Play Episode Listen Later Jun 4, 2025 4:45


This week's Stronger Dads newsletter marks a refresh — the start of a shift toward deeper reflections, fewer segments, and a little more substance. I dig into the pull of online trends, why I would choose values over virality, and how that applies beyond social media. Plus, I share a new episode from the Barbell and Beyond Podcast, where our team talks through their first powerlifting comp experiences. You can click here to listen to that episode!_____________________You can get your free copy of the Stronger Dads Manual by ⁠⁠⁠⁠⁠Clicking Here⁠⁠⁠⁠⁠._____________________Enjoyed the audio version of the email and want to sign up to the Stronger Dads Newsletter?You can sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.strongerdads.co.nz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠_____________________Want to become a Stronger Dad?Check out my coaching by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠clicking here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
How Guru Became North America's Leading Organic Energy Drink Brand

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Play Episode Listen Later May 29, 2025 40:59


Guru Energy built customer loyalty and beat major competitors by understanding customer profiles in a crowded market and activating a unique influencer strategy.For more on Guru Energy and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Optimal Business Daily
1697: How to Write Your First Viral Article in 30 Minutes or Less by Neal Samudre with GoinsWriter

Optimal Business Daily

Play Episode Listen Later May 24, 2025 9:31


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1697: Neal Samudre reveals the key ingredients behind writing content that goes viral, focusing on how emotional connection, simplicity, and relatability drive people to share. Discover how to create messages that not only grab attention but inspire action through strategic storytelling. Read along with the original article(s) here: https://goinswriter.com/write-viral/ Quotes to ponder: "Virality is about resonance. It's about a message that spreads not just because it's new, but because it feels familiar." "Make your message simple, memorable, and emotional." "People don't share facts; they share feelings." Episode references: Contagious: Why Things Catch On: https://jonahberger.com/books/contagious Buzzsumo: https://buzzsumo.com Made to Stick: https://heathbrothers.com/books/made-to-stick Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY
1697: How to Write Your First Viral Article in 30 Minutes or Less by Neal Samudre with GoinsWriter

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY

Play Episode Listen Later May 24, 2025 9:31


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1697: Neal Samudre reveals the key ingredients behind writing content that goes viral, focusing on how emotional connection, simplicity, and relatability drive people to share. Discover how to create messages that not only grab attention but inspire action through strategic storytelling. Read along with the original article(s) here: https://goinswriter.com/write-viral/ Quotes to ponder: "Virality is about resonance. It's about a message that spreads not just because it's new, but because it feels familiar." "Make your message simple, memorable, and emotional." "People don't share facts; they share feelings." Episode references: Contagious: Why Things Catch On: https://jonahberger.com/books/contagious Buzzsumo: https://buzzsumo.com Made to Stick: https://heathbrothers.com/books/made-to-stick Learn more about your ad choices. Visit megaphone.fm/adchoices

Talking Pictures
A Minecraft Movie: A Film for Virality?

Talking Pictures

Play Episode Listen Later May 23, 2025 36:54


(Season 4, Episode 8) A Minecraft MovieOn this episode of the Talking Pictures Podcast, Emily, Valeria, and Emerie give their thoughts on one of the biggest films of 2025: A Minecraft Movie! Enjoy.Check out our socials and other projects here:Website: ⁠⁠⁠⁠⁠⁠⁠⁠http://fps-productions.com/⁠⁠ ⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/fpsproductions/⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCbie8n35-dUNjrbQqoeYvDw/featured⁠⁠ ⁠⁠⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/FPSProductionsUCLA/⁠⁠⁠⁠⁠⁠⁠⁠Linktree: ⁠⁠⁠⁠⁠⁠⁠⁠https://linktr.ee/fpsproductions⁠⁠⁠⁠⁠⁠⁠Producer: Remy DavisEditor: Mariano SantillanoExecutive Producer: Frederic Robb

Your Strategic Partner
S5 E39: The Quest for Authentic Impact: Integrity, Influence & Inner Growth

Your Strategic Partner

Play Episode Listen Later May 19, 2025 58:40


In this powerful episode, Tanya Tenica and Ali Mehdaoui pull back the curtain on what truly drives lasting success in business and life. From the dangers of chasing virality to the necessity of financial integrity, they challenge entrepreneurs and content creators to lead with authenticity and purpose.Together, they unpack the evolution of conscious creators, the non-negotiables in business partnerships, and the mindset shifts required for sustainable monetization. Through candid reflections, they explore spiritual influences, the power (and pitfalls) of personality tests, and the emotional intelligence needed to lead with impact.This episode isn't just business—it's transformation, revealing the personal breakthroughs that shaped their leadership. Whether you're building a brand, growing spiritually, or navigating life transitions, this is a deep-dive you don't want to miss.

Flow State of Mind Podcast | Health | Fitness | Physique | Psychology | Business
638. 3 Chat GPT Hacks to Swipe Viral Fitness Content (Without Losing Your Voice or Integrity)

Flow State of Mind Podcast | Health | Fitness | Physique | Psychology | Business

Play Episode Listen Later May 12, 2025 12:00


There are ways to copy what's working right now when it comes to content that isn't stealing… not quite. We aren't talking about straight plagiarism. That's for scumbags. We are talking about iterating on what's working and formatting it to your offer and audience using ChatGPT. In this episode, we'll go through what's been working well for our students increasing their organic reach and how you can too!   Time Stamps:   (2:37) Plagiarizing vs. Innovation (3:08) Find Youtube Creators (3:43) Use This ChatGPT Prompt (5:35) Working Smarter Not Harder (7:53) The Psychology of Virality (10:38) Quick Recap ---------- Whenever You're Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

The Zero100 Podcast: Digitally Reinventing Supply Chain
The Psychology of Virality: Zero100's Cheat Codes for Tech Adoption

The Zero100 Podcast: Digitally Reinventing Supply Chain

Play Episode Listen Later May 5, 2025 27:20


What if, instead of pushing change onto people, we could design it to spread itself? The Zero100 team breaks down how to use the psychological hacks that fuel memes and movements to spread new ideas within supply chain organizations. Featuring: VP Research Lauren Acoba, Principal Analyst Caroline Chumakov, and VP Research Analytics Cody Stack.Tariffs, agentic AI, and deeper disruption ahead (3:17)The reason change needs to spread faster? Creative destruction (5:51)Why the old playbook for change no longer works (8:07)What viral change looks like in a work setting (11:01)How Unilever avoids the dilution effect (13:19)The secret to getting your idea to spread (16:34)How to lay the foundation for social proof (19:49)Tips for embracing a new way of thinking (24:47)

Oddvice
191 - Longevity vs. Virality

Oddvice

Play Episode Listen Later Apr 28, 2025 56:46


This week, let's discuss what it means to embrace longevity instead of going viral in the podcast industry.

The Brain Candy Podcast
908: Animal Sounds, Ladies in Space, & Alien Abduction

The Brain Candy Podcast

Play Episode Listen Later Apr 28, 2025 56:18


We hear why Sarah is starting to get messages from people from "beyond the grave." We discuss animal sounds and how people around the world imitate animals through onomatopoeia, and why they're all different. We're mad about the ladies that went to space and acted like morons. We debate whether a man who got stolen casino chips should be able to cash them out. We get an update on the family who accidentally ended up with 52 octopuses, and it offers insight about the dangers of virality. We think aliens are stealing cows again and we don't understand why the town doesn't realize that's where their livestock went. Sarah thinks aliens also turn people into limestone though, so who knows. Plus, we learn what makes a good apology by analyzing the apologies on Real Housewives of Salt Lake City.Listen to more podcasts like this: https://wavepodcastnetwork.comJoin our Candy Club, shop our merch, sign-up for our free newsletter, & more by visiting The Brain Candy Podcast website: https://www.thebraincandypodcast.comConnect with us on social media:BCP Instagram: https://www.instagram.com/braincandypodcastSusie's Instagram: https://www.instagram.com/susiemeisterSarah's Instagram: https://www.instagram.com/imsarahriceBCP on X: https://www.x.com/braincandypodSponsors:This episode is sponsored by BetterHelp. Visit https://www.betterhelp.com/braincandy to get 10% off your first month.Get 20% off your first order of Liquid I.V. when you go to https://www.liquidiv.com and use code CANDY at checkout.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ad Age Marketer's Brief
From Method to Dropps, Dorward looks to repeat success

Ad Age Marketer's Brief

Play Episode Listen Later Apr 23, 2025 23:11


CEO of Dropps was also CEO of Method during its early rise and looks to repeat success in green household products as the brand moves into retail stores.

Taste Radio
Vision & Virality — How Sauz Became One Of The Hottest Brands In CPG

Taste Radio

Play Episode Listen Later Apr 22, 2025 46:52


Troy Bonde and Winston Alfieri aren't selling your father's ragu. Instead, the 25-year-old co-founders of Sauz,  a bold, culture-forward pasta sauce brand, are reimagining what it means to build a modern CPG company from the ground up. And, it's working. Launched in 2023, Sauz has quickly made a name for itself with an unconventional lineup of jarred sauces, including Hot Honey Marinara, Creamy Calabrian Vodka, Miso Garlic Marinara, and Brown Butter Alfredo. The inventive flavors, combined with a strong brand voice and sharp social presence, have propelled Sauz onto the shelves of over 6,000 stores nationwide, including Whole Foods, Sprouts, Target, Wegmans, Kroger and more. In this episode, Troy and Winston dive into their journey from outsiders to industry disruptors and how a scrappy, solutions-first mindset powers everything they do. They also talk about the intentionality behind their brand's unique digital presence and why their path to being everywhere starts with obsessing over the details. Show notes: 0:25: Interview: Troy Bonde & Winston Alfieri, Co-Founders, Sauz - On location at Expo West 2025, lifelong friends and co-founders Troy and Winston share the story of how they used the proceeds from their first stint in entrepreneurship to launch Sauz. They dive into why legacy tomato sauces never resonated with them, recounting late-night kitchen experiments, early sourcing hurdles, and the crucial role a food scientist played in translating wild flavor ideas into scalable products. Troy and Winston also reveal how they convinced skeptical retail buyers that Sauz could deliver true incremental value – and the grind behind cooking sauce for 62 straight days to meet a national Target launch and how saying “I don't know” has opened doors in unexpected ways. From managing brutal supply chain stress tests to deliberately turning down more retailers than they accept, they break down how discipline and focus are fueling smarter growth. They also unpack how a “lazy” social post sparked a viral breakout, how TikTok-native content is resonating with 50+ audiences on Instagram, and their strategy for thoughtful channel expansion into club and mass. Finally, they share the tough lessons learned from retailer rejections—and how their relentless focus on innovation and digital-first brand building is catching the eye of top-tier VCs. Brands in this episode: Sauz, Rao's Carbone, Truff, Immi

Beautiful and Bothered
The Dark Side of Problematic Modern Makeup Culture & Katy Perry in Space!

Beautiful and Bothered

Play Episode Listen Later Apr 21, 2025 74:45


On this week's episode of Beautiful and Bothered most explosive, Johnny and Kevin discuss what the beauty industry is getting wrong. From problematic beauty standards, makeup artist horror stories, out of touch brands, influencers profiting off your insecurity, and the death of education in makeup! Plus, they analyze Katy Perry's performative trip to space and Lady Gaga's groundbreaking Coachella performance! PATREON Family: http://www.patreon.com/BeyondBothered

Insight Out
The Untold Truth About What Makes Content Go Viral - Travis Brown

Insight Out

Play Episode Listen Later Apr 18, 2025 66:36


Travis Brown jumped up to 90,000 followers on Instagram in just six weeks, and he's joining us on today's Insight Out episode to give YOU the tools you need to make that happen on your own social media platform.  As we dive into how his hit idea Pod Decks came to fruition, media consumption, the pressure to create viral content, secrets to a great hook, and more, you'll learn about his journey to his multitude of business endeavors, how he hopes to help fellow content creators, and get a peek into his own content creation process.  You don't want to miss out on this opportunity to hear about how the man who lived and breathed podcasts broadened his business and his audience!  Let's Meet Our Guest Travis Brown is a social media content creator, keynote speaker, and Social Boom coach who believes in helping creatives, entrepreneurs, and business-minded individuals of the world reach their audience and their goals. While his own social media content focuses on business and income-inspired content (beginning with his unique tagline “Here's a business idea – do something with it!”), his work for Social Boom centers on supporting and encouraging the rapid growth of anyone he seeks out his expertise.  Here's What You'll Learn How to manage your expectations and anxiety for your own creative output (3:30) Why testing your strategies before committing to them is important (9:50) Mindless scrolling vs. conscious consumption (17:00) How to do your research in this field and why it's essential (42:10) Brown's tips for crafting hooks and calls to action (45:08) His top two tools for content creation right now (57:23) Where you can find his content, a community of like-minded individuals, and resources for your own growth (1:00:18) Travis Brown's Thoughts on Content Creation & Research Media Consumption: Manage the habit (and comparison) by setting a timer before you scroll.  Pay attention to what's working and what draws you in. Use this time to research! Creating Content: Let go of the expectation that your content needs to always succeed or go viral. Manage your anxiety about the pressure so you can create freely!  Do your research by paying attention to popular content, hooks, etc.  Define your outcome. What are people going to get from consuming your content? Test your ideas to see what works and what doesn't.  Once you find what works, stick with it! Your hook should remain constant, and keep your content within your niche.  Crafting a Hook: Your hook can play on people's fear of missing out, be a listicle, or even work to relate to your audience.  Whichever you choose, you want to draw them in with a big statement that requires a reveal. After your big statement, offer your audience that instant gratification with an answer! If you wait around to reveal, you risk losing their attention.  How to Research on TikTok: Open TikTok and filter by content made in the last three months and “most liked” content. This will show you what's working RIGHT NOW.  Look around and pay attention to hooks, video formatting, graphics, etc.  Let this inspire you and fuel the success of your own content!  Quotes Billy Samoa Saleebey “Sometimes you gotta slow down to speed up.” “Being able to pivot is a superpower.” Travis Brown “You don't need more information. You need more action.” “Nobody cares; we're just making chairs.” (Originally Chris Ballew) “Research gives me a lottery ticket with five of the numbers already filled out.” “Virality comes from predictability, not creativity.” Resources & Links to Travis Brown's Socials  Travis Brown Instagram: @travisbrown (If you DM “pm22” to Travis on Instagram, you'll receive his 10,000 Follower Blueprint book.) Social Boom: https://www.socialboom.club/signup Travis Brown's Everyday Tools: Capcut: A free resource for adding captions to music, videos, etc.  Copy.ai: A tool for generating ideas for blogs, emails, etc.  Learn more about your ad choices. Visit megaphone.fm/adchoices

The Best One Yet

Louis Vuitton opened its 1st Texas factory 6 years ago… but we'll explain why it's failing (#FooeyVuitton).Dubai Chocolate went viral 17 months ago… It shows why every biz needs a “Trend Team.”Trump's trade war focus is the “trade deficit”... But America's economy is Brains & Brands.Plus, tomorrow is tax day… But if you haven't done yours yet, Pokemon can help.$LVMUY $SHAK $SPY Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.“The Best Idea Yet”: The untold origin stories of the products you're obsessed with — From the McDonald's Happy Meal to Birkenstock's sandal to Nintendo's Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.—-----------------------------------------------------Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It's The Best Idea Yet.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It's The Best Idea Yet.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The DNA Airwaves
Lessons Learned from a Viral Video Phenomenon

The DNA Airwaves

Play Episode Listen Later Apr 11, 2025 13:54 Transcription Available


In a thought-provoking exchange, we delve into the complexities of content creation within the digital landscape, examining the often counterintuitive nature of audience engagement and the phenomenon of VIRALITY. The conversation is catalyzed by an unexpected success story—a video featuring playful interactions with convention attendees that garnered significant viewership despite the absence of elaborate production values. This narrative serves as a springboard for a broader exploration of the relationship between effort and creative authenticity, as Speaker A reflects on the irony of producing a video with minimal effort that resonated profoundly with viewers. Takeaways: The unexpected success of a carefree video led to a reevaluation of content strategy. Engaging authentically with an audience can yield greater results than overly polished content. The importance of consistency in content creation has evolved significantly over the years. Interacting with viewers through comments enhances engagement and positively affects channel performance. Navigating negative comments is a common challenge, but developing resilience is essential for creators. Creating a family-friendly space on a channel requires diligent comment moderation and filtering.

Renegade by Centennial Beauty
Virality is Dead: How Doomscrolling Killed Viral Content

Renegade by Centennial Beauty

Play Episode Listen Later Apr 4, 2025 25:03


Thank you to Tempus One for supporting this episode: https://www.tempuswines.com.au/shop/tempus-one-spritzers/In this episode, I explore why the concept of virality is dead. I look at how the death of monoculture and our increased reliance on algorithmic-based content consumption has led to a significantly more fragmented internet culture experience for users. In turn, virality no longer exists in the same way it once did.Timestamps:00:42 Intro3:56 Virality is dead4:57 Viralflation & the death of monoculture7:35 How the internet became fragmented10:33 Why it's so difficult to measure “virality” now11:20 Brands manufacturing fake viral trends: Athenos Feta soup saga12:57 The rise of vanity metrics on social media & platforms creating artificial virality15:21 Bella Poarch16:19 How Facebook lowered the threshold of what could be considered a “view”18:12 Cheugy as a “viral” word & how the context was completely lost20:08 Virality is unpredictable & fleeting21:30 Risks of going “viral” in 202522:20 TBH Skincare vs. Andrew Tate23:45 Conclusion Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Subscribe to our weekly Substack: https://centennialworld.substack.com/ Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/ Sources:https://www.washingtonpost.com/technology/2024/03/09/viral-view-counts-inflation/Maddox, J., & Gill, F. (2023). Assembling “Sides” of TikTok: Examining Community, Culture, and Interface through a BookTok Case Study. Social Media + Society, 9(4). https://doi.org/10.1177/20563051231213565 (Original work published 2023)https://www.dazeddigital.com/life-culture/article/62285/1/salad-fingers-20-anniversary-david-firth-patron-saint-weird-youtube-came-to-life https://www.theguardian.com/technology/2015/jan/30/flash-youtube-nostalgia https://zeefeed.com.au/kate-middleton-conspiracies-monoculture/ https://knowyourmeme.com/memes/cheugy https://www.nytimes.com/2021/04/29/style/cheugy.html https://www.reddit.com/r/tiktokgossip/comments/v69nm3/it_seems_like_tiktok_is_inflating_its/ https://www.usermag.co/p/viralflation-comes-to-youtube https://techcrunch.com/2025/03/26/youtube-is-changing-how-youtube-shorts-views-are-counted/

The BossBabe Podcast
457: The Formula That Guarantees Virality: How to Grow an Audience of Engagers + Buyers

The BossBabe Podcast

Play Episode Listen Later Apr 3, 2025 29:40


Going viral isn't luck — it's a system. In this episode, Natalie reveals the proven formula behind content that spreads like wildfire — even if you're starting from zero. You'll learn how to reverse engineer what's already working on social media, use AI to optimize your posts, and finally understand the psychology and structure behind viral growth. This isn't about copying trends or hoping a post takes off. It's about following a step-by-step process that guarantees more reach, more visibility, and more impact.  And if you're inside of The Société, don't forget to grab the exclusive 10x10 Viral Content Workbook to put this strategy into action today. TIMESTAMPS 00:00 - Why going viral isn't luck — and what most people get wrong 01:29 - The 10x10 method that reveals the secret behind every viral post 03:16 - How to use AI to create better content in half the time 04:35 - The real reason your content isn't taking off (yet) 06:25 - Why your first 50 posts matter more than you think 08:17 - How to find content inspiration outside your niche 10:01 - Five viral hook styles you should be testing 13:13 - Case studies: From 280 followers to 2M+ views 17:16 - Turning research into results — the secret to repeatable virality 24:01 - What to do after you go viral to build long-term momentum RESOURCES + LINKS Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We'll Send You Natalie's 7-Figure Operating System Completely FREE (value $1,997).

Strut It with Elizabeth Marberry
How to Go Viral on Instagram Reels: Setting the Foundation for Success (part 1)

Strut It with Elizabeth Marberry

Play Episode Listen Later Mar 24, 2025 20:40


Welcome to part one of my Viral Videos for Business series! Over the past two weeks, I've had three different videos blow up. Each with a unique strategy. One reel alone has nearly 8 million views and has brought in over 7,000 new followers (!!!). If you're ready to reverse-engineer viral content for your brand, this episode is your starting point.What You'll Learn in This Episode:[00:00] Welcome to the Viral Videos for Business Series! [03:20] What Does "Going Viral" Actually Mean? (Hint: It's relative!) [06:12] Virality vs. Reach – Why You Should Focus on "Viral for Me" [08:53] The Upsides of Virality: Followers, Visibility & Sales Growth [09:49] The Dark Side of Going Viral: Haters, Trolls & Burnout [13:07] The #1 Mistake People Make When Trying to Go Viral [15:58] How to Create Viral-Worthy Content Without Burning OutKey Takeaways:Viral videos can bring huge visibility—but only if your content is aligned with your niche.Virality is relative. Your goal should be “viral for me,” not chasing million-view videos.Avoid the biggest mistake: Make virality the goal instead of content that converts.The best-performing content is strategic, not random. The viral moments will come when you focus on the right things.Resources & Links:Hot Reels Waitlist – DM me “HOT” on Instagram or sign up herePrivate Coaching – DM me “APPLY” on Instagram for a free strategy callDM Automation Guide – DM me “LEADS” on Instagram to grab my free guide Metricool for Instagram Analytics Subscribe & Review:Loving this series? Share it with a business bestie! The best way to support the show is by subscribing and leaving a 5-star review. It helps us keep bringing you high-impact strategies every week.Next week: I'm breaking down my 8 million-view viral video and exactly why it worked so you can apply the same strategies to your brand. Don't miss it!CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

BRAVE COMMERCE
SharkNinja's Neil Shah on Scaling Consumer-Obsessed Innovation for Omnichannel Growth

BRAVE COMMERCE

Play Episode Listen Later Mar 11, 2025 25:41


Podcast DescriptionIn this episode of BRAVE COMMERCE, Neil Shah, Chief Commercial Officer at SharkNinja, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how SharkNinja has grown from a single category company into a $5.5 billion global brand spanning more than 36 categories. Neil shares how SharkNinja's consumer first approach fuels rapid innovation, ensuring every product meets four key criteria: speed to market, superior performance, five star quality, and strong value. He explains how the brand's relentless focus on consumer insights, viral marketing, and omnichannel execution creates category defining products, from robot vacuums to slushy machines.For brands looking to drive innovation and win in retail, this episode provides insights into leveraging consumer feedback, optimizing go to market strategies, and integrating retail media with organic demand generation.Key TakeawaysConsumer First Innovation Wins – Every SharkNinja product must be faster, better, and higher quality than competitors.Five Star Ratings Drive Demand – Product excellence fuels organic reviews, search rankings, and omnichannel success.Virality is a Growth Engine – Social media insights shape product development and amplify consumer engagement. Hosted on Acast. See acast.com/privacy for more information.

Good Guys
Charles Entertainment Cheese and The Horrors of Virality

Good Guys

Play Episode Listen Later Jan 23, 2025 56:50


Greetings, Morons! Today, we're firing on all cylinders- because what else is there to do? From the way we love to argue to Heidi Montag's comeback, Josh's adventures with Charles Entertainment Cheese and Ben's recent foray into Irish witchcraft, we give the people what they want. Plus, we answer YOUR messages! What more could you ask for? What, are ya nuts? Love ya! Leave us a voicemail here!Follow us on Instagram and TikTok! Sponsors:Get results you can run your fingers through! For a limited time, Nutrafol is offering our listeners $10 off your first month's subscription and free shipping when you go to Nutrafol.com and enter the promo code GOODGUYS10Hero Bread is offering 10% off your order of their new recipe. Go to hero.co and use code GOODGUYS at checkout.To get this new customer offer and your new 3-month unlimited wireless plan for just 15 bucks a month, go to mintmobile.com/goodguysPlease note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.