Podcasts about virality

Travis Brown jumped up to 90,000 followers on Instagram in just six weeks, and he's joining us on today's Insight Out episode to give YOU the tools you need to make that happen on your own social media platform.  As we dive into how his hit idea Pod Decks came to fruition, media consumption, the pressure to create viral content, secrets to a great hook, and more, you'll learn about his journey to his multitude of business endeavors, how he hopes to help fellow content creators, and get a peek into his own content creation process.  You don't want to miss out on this opportunity to hear about how the man who lived and breathed podcasts broadened his business and his audience!  Let's Meet Our Guest Travis Brown is a social media content creator, keynote speaker, and Social Boom coach who believes in helping creatives, entrepreneurs, and business-minded individuals of the world reach their audience and their goals. While his own social media content focuses on business and income-inspired content (beginning with his unique tagline “Here's a business idea – do something with it!”), his work for Social Boom centers on supporting and encouraging the rapid growth of anyone he seeks out his expertise.  Here's What You'll Learn How to manage your expectations and anxiety for your own creative output (3:30) Why testing your strategies before committing to them is important (9:50) Mindless scrolling vs. conscious consumption (17:00) How to do your research in this field and why it's essential (42:10) Brown's tips for crafting hooks and calls to action (45:08) His top two tools for content creation right now (57:23) Where you can find his content, a community of like-minded individuals, and resources for your own growth (1:00:18) Travis Brown's Thoughts on Content Creation & Research Media Consumption: Manage the habit (and comparison) by setting a timer before you scroll.  Pay attention to what's working and what draws you in. Use this time to research! Creating Content: Let go of the expectation that your content needs to always succeed or go viral. Manage your anxiety about the pressure so you can create freely!  Do your research by paying attention to popular content, hooks, etc.  Define your outcome. What are people going to get from consuming your content? Test your ideas to see what works and what doesn't.  Once you find what works, stick with it! Your hook should remain constant, and keep your content within your niche.  Crafting a Hook: Your hook can play on people's fear of missing out, be a listicle, or even work to relate to your audience.  Whichever you choose, you want to draw them in with a big statement that requires a reveal. After your big statement, offer your audience that instant gratification with an answer! If you wait around to reveal, you risk losing their attention.  How to Research on TikTok: Open TikTok and filter by content made in the last three months and “most liked” content. This will show you what's working RIGHT NOW.  Look around and pay attention to hooks, video formatting, graphics, etc.  Let this inspire you and fuel the success of your own content!  Quotes Billy Samoa Saleebey “Sometimes you gotta slow down to speed up.” “Being able to pivot is a superpower.” Travis Brown “You don't need more information. You need more action.” “Nobody cares; we're just making chairs.” (Originally Chris Ballew) “Research gives me a lottery ticket with five of the numbers already filled out.” “Virality comes from predictability, not creativity.” Resources & Links to Travis Brown's Socials  Travis Brown Instagram: @travisbrown (If you DM “pm22” to Travis on Instagram, you'll receive his 10,000 Follower Blueprint book.) Social Boom: https://www.socialboom.club/signup Travis Brown's Everyday Tools: Capcut: A free resource for adding captions to music, videos, etc.  Copy.ai: A tool for generating ideas for blogs, emails, etc.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Louis Vuitton opened its 1st Texas factory 6 years ago… but we'll explain why it's failing (#FooeyVuitton).Dubai Chocolate went viral 17 months ago… It shows why every biz needs a “Trend Team.”Trump's trade war focus is the “trade deficit”... But America's economy is Brains & Brands.Plus, tomorrow is tax day… But if you haven't done yours yet, Pokemon can help.$LVMUY $SHAK $SPY Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.“The Best Idea Yet”: The untold origin stories of the products you're obsessed with — From the McDonald's Happy Meal to Birkenstock's sandal to Nintendo's Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.—-----------------------------------------------------Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It's The Best Idea Yet.GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts FOR MORE NICK & JACK: Newsletter: https://tboypod.com/newsletter Connect with Nick: https://www.linkedin.com/in/nicolas-martell/ Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/ SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Anything else: https://tboypod.com/ Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinksEpisodes drop weekly. It's The Best Idea Yet.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In a thought-provoking exchange, we delve into the complexities of content creation within the digital landscape, examining the often counterintuitive nature of audience engagement and the phenomenon of VIRALITY. The conversation is catalyzed by an unexpected success story—a video featuring playful interactions with convention attendees that garnered significant viewership despite the absence of elaborate production values. This narrative serves as a springboard for a broader exploration of the relationship between effort and creative authenticity, as Speaker A reflects on the irony of producing a video with minimal effort that resonated profoundly with viewers. Takeaways: The unexpected success of a carefree video led to a reevaluation of content strategy. Engaging authentically with an audience can yield greater results than overly polished content. The importance of consistency in content creation has evolved significantly over the years. Interacting with viewers through comments enhances engagement and positively affects channel performance. Navigating negative comments is a common challenge, but developing resilience is essential for creators. Creating a family-friendly space on a channel requires diligent comment moderation and filtering.

Want to scale your Business with Content? Go here: https://www.wearelaneymedia.com/podcast-smmUnpacking Viral Content Strategy with Caroline Flett | Social Media Millionaire PodcastIn this comprehensive episode of the Social Media Millionaire podcast, Kenda sits down with the go-to expert in viral content creation, Caroline Flett. Caroline shares her in-depth knowledge and experiences on how to make content that not only attracts but retains and grows a loyal audience on social media platforms like Instagram and TikTok.Caroline delves into the hard lessons learned about consistently going viral, emphasizing the importance of putting oneself out there and leveraging existing content by analyzing what works. She offers invaluable insights into her meticulous research process, which starts on Instagram and sometimes extends to TikTok, revealing the most effective formats and strategies to make content binge-worthy and highly shareable.The discussion covers the significance of having a content series, the psychology of engaging hooks, and the necessity of being clear and specific in delivering value. Caroline also touches on the importance of hook optimization, explaining how she iterates multiple versions to find the most compelling one. She shares her process for editing and scripting reels, focusing on maintaining audience attention and delivering consistent, high-quality content.Furthermore, Caroline breaks down her use of Notion for organizing and managing her content strategy. She highlights the importance of balancing different types of content to meet various goals, such as building authority, driving engagement, or converting followers into customers. Caroline also discusses the role of trial reels and ManyChat in her strategy, debunking myths about their potential negative impacts on engagement and reach.For content creators and business owners looking to navigate the complexities of social media marketing, this episode is a goldmine of strategies, tips, and practical advice. Whether you're just starting out or looking to refine your existing approach, Caroline's expertise offers a roadmap to achieving sustained growth and visibility.Don't miss out on this enlightening conversation that's packed with actionable insights tailored for today's digital landscape.00:00 Introduction and Guest Overview01:49 The Hard Lessons of Going Viral02:35 Research and Strategy for Viral Content03:50 The Power of Content Series07:29 Creating Engaging and Effective Reels10:57 Research Tools and Techniques19:20 Content Management and Planning25:08 Outsourcing Content Creation29:36 Crafting Effective Spoken Reels32:30 The Importance of Hooks in Content Creation33:41 Creating Viral Hooks: Tips and Techniques34:55 The Power of Specificity in Hooks38:56 Experimenting with Trial Reels47:26 Dealing with Negative Comments50:49 Using ManyChat for Engagement53:13 Organic Growth vs. Paid Ads56:03 Final Thoughts and Offers

Thank you to Tempus One for supporting this episode: https://www.tempuswines.com.au/shop/tempus-one-spritzers/In this episode, I explore why the concept of virality is dead. I look at how the death of monoculture and our increased reliance on algorithmic-based content consumption has led to a significantly more fragmented internet culture experience for users. In turn, virality no longer exists in the same way it once did.Timestamps:00:42 Intro3:56 Virality is dead4:57 Viralflation & the death of monoculture7:35 How the internet became fragmented10:33 Why it's so difficult to measure “virality” now11:20 Brands manufacturing fake viral trends: Athenos Feta soup saga12:57 The rise of vanity metrics on social media & platforms creating artificial virality15:21 Bella Poarch16:19 How Facebook lowered the threshold of what could be considered a “view”18:12 Cheugy as a “viral” word & how the context was completely lost20:08 Virality is unpredictable & fleeting21:30 Risks of going “viral” in 202522:20 TBH Skincare vs. Andrew Tate23:45 Conclusion Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Subscribe to our weekly Substack: https://centennialworld.substack.com/ Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/ Sources:https://www.washingtonpost.com/technology/2024/03/09/viral-view-counts-inflation/Maddox, J., & Gill, F. (2023). Assembling “Sides” of TikTok: Examining Community, Culture, and Interface through a BookTok Case Study. Social Media + Society, 9(4). https://doi.org/10.1177/20563051231213565 (Original work published 2023)https://www.dazeddigital.com/life-culture/article/62285/1/salad-fingers-20-anniversary-david-firth-patron-saint-weird-youtube-came-to-life https://www.theguardian.com/technology/2015/jan/30/flash-youtube-nostalgia https://zeefeed.com.au/kate-middleton-conspiracies-monoculture/ https://knowyourmeme.com/memes/cheugy https://www.nytimes.com/2021/04/29/style/cheugy.html https://www.reddit.com/r/tiktokgossip/comments/v69nm3/it_seems_like_tiktok_is_inflating_its/ https://www.usermag.co/p/viralflation-comes-to-youtube https://techcrunch.com/2025/03/26/youtube-is-changing-how-youtube-shorts-views-are-counted/

Going viral isn't luck — it's a system. In this episode, Natalie reveals the proven formula behind content that spreads like wildfire — even if you're starting from zero. You'll learn how to reverse engineer what's already working on social media, use AI to optimize your posts, and finally understand the psychology and structure behind viral growth. This isn't about copying trends or hoping a post takes off. It's about following a step-by-step process that guarantees more reach, more visibility, and more impact.  And if you're inside of The Société, don't forget to grab the exclusive 10x10 Viral Content Workbook to put this strategy into action today. TIMESTAMPS 00:00 - Why going viral isn't luck — and what most people get wrong 01:29 - The 10x10 method that reveals the secret behind every viral post 03:16 - How to use AI to create better content in half the time 04:35 - The real reason your content isn't taking off (yet) 06:25 - Why your first 50 posts matter more than you think 08:17 - How to find content inspiration outside your niche 10:01 - Five viral hook styles you should be testing 13:13 - Case studies: From 280 followers to 2M+ views 17:16 - Turning research into results — the secret to repeatable virality 24:01 - What to do after you go viral to build long-term momentum RESOURCES + LINKS Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We'll Send You Natalie's 7-Figure Operating System Completely FREE (value $1,997).

In this special episode of the Making Magic podcast, Bradley T. Morris sits down with Chelsea Eden Dubeau, founder of The Sovereign Shift (https://thesovereignshift.ca), for an insightful discussion on the importance of breaking free from social media. Chelsea, a seasoned media strategist, public affairs officer in the Canadian Armed Forces, and breathwork facilitator, has made it her mission to help entrepreneurs and creators reclaim their sovereignty in a world dominated by algorithms and digital dependency. Her work challenges the status quo of digital servitude, advocating for a new paradigm of influence—one that is sovereign, strategic, and ungovernable by algorithms.

Welcome to part one of my Viral Videos for Business series! Over the past two weeks, I've had three different videos blow up. Each with a unique strategy. One reel alone has nearly 8 million views and has brought in over 7,000 new followers (!!!). If you're ready to reverse-engineer viral content for your brand, this episode is your starting point.What You'll Learn in This Episode:[00:00] Welcome to the Viral Videos for Business Series! [03:20] What Does "Going Viral" Actually Mean? (Hint: It's relative!) [06:12] Virality vs. Reach – Why You Should Focus on "Viral for Me" [08:53] The Upsides of Virality: Followers, Visibility & Sales Growth [09:49] The Dark Side of Going Viral: Haters, Trolls & Burnout [13:07] The #1 Mistake People Make When Trying to Go Viral [15:58] How to Create Viral-Worthy Content Without Burning OutKey Takeaways:Viral videos can bring huge visibility—but only if your content is aligned with your niche.Virality is relative. Your goal should be “viral for me,” not chasing million-view videos.Avoid the biggest mistake: Make virality the goal instead of content that converts.The best-performing content is strategic, not random. The viral moments will come when you focus on the right things.Resources & Links:Hot Reels Waitlist – DM me “HOT” on Instagram or sign up herePrivate Coaching – DM me “APPLY” on Instagram for a free strategy callDM Automation Guide – DM me “LEADS” on Instagram to grab my free guide Metricool for Instagram Analytics Subscribe & Review:Loving this series? Share it with a business bestie! The best way to support the show is by subscribing and leaving a 5-star review. It helps us keep bringing you high-impact strategies every week.Next week: I'm breaking down my 8 million-view viral video and exactly why it worked so you can apply the same strategies to your brand. Don't miss it!CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

How do we bring the next billion users into Web3?So many crypto projects have promised mass adoption, but most new users don't stick around. What if we could change that?In this episode of Web3 with Sam Kamani, I sit down with Jack from TON Society to discuss: ✅ Why Telegram's ecosystem is key to onboarding millions✅ How TON Society is using gamification to build sticky communities ✅ The success of TON-based viral mini-apps & games ✅ What most crypto projects get wrong about user retention ✅ How to make Web3 invisible—so mass adoption can happenTON's ecosystem is growing fast—this episode will give you insights into why!Key Timestamps[00:00:00] Introduction: Sam introduces Jack from TON Society and the discussion on crypto onboarding, gamification & community-building.[00:01:00] What is TON Society?A community-driven movement focused on developers & creatorsWhy TON leans into Telegram's activist cultureTON's mission: Frictionless transactions & global accessibility[00:03:00] Jack's Journey into TON SocietyTON Society started as grassroots events but grew to a global movementRunning 182+ events worldwide, onboarding thousands of developersWhy community-driven growth is TON's core strategy[00:05:00] TON's Expansion in the US & AsiaUS expansion plans with a friendlier crypto regulatory landscapeWhy Asia's developer ecosystem is perfect for TON's super app modelHow WeChat, Grab & Kakao prepared Asia for Telegram's mini-apps[00:07:00] Why Telegram's Distribution Model is a Game-ChangerTON leverages Telegram's unique viral mechanicsWhy TON mini-apps scale faster than traditional Web3 dAppsNo algorithmic censorship—every user sees content directly[00:10:00] The Virality of TON Mini-AppsHow Notcoin reached 35M users in 3 monthsHamster Kombat: 300M+ users in six monthsWhy Telegram's viral sharing beats traditional social media algorithms[00:12:00] The Problem With Incentivized GrowthTON's rapid growth attracted new users—but they didn't stickHow airdrops & tap-to-earn lead to high churn ratesThe key to sustainable adoption: strong post-airdrop utility[00:14:00] TON's Sustainable Growth ModelHow Bloom's DEX & MemePad strategy retains usersWhy tokens need real-world utility to avoid mass exitsWhat Web3 projects must learn from failed incentive programs[00:16:00] Gamifying Web3 Adoption: Open League & Hackers LeagueHow TON Society's competitions bring in high-quality developersHackathons fueling TON's developer ecosystemWhy Web3 needs better onboarding experiences for builders[00:18:00] TON's Big Bet: Skill-Based Gaming & Crypto AdoptionSkill-based competitions vs. Meme coins—why retention is 6x higherHow TON's gaming tournaments could drive real Web3 engagementThe missing piece: fun, sustainable, & rewarding games[00:22:00] Why Crypto Needs to Be Invisible for Mass AdoptionThe biggest misconception in Web3: people don't care about profitConvenience > Decentralization (for the average user)Why Web3 should work in the background, like any other tech[00:27:00] TON's Next Phase: Onboarding Household IPBringing major gaming IPs into TON's mini-app ecosystemHow TON is targeting mainstream entertainment brandsWhy traditional US-based IP might not be the future of gaming[00:30:00] Final Thoughts & Call to ActionTON Society is running more hackathons & looking for great buildersInvestors & projects looking to get involved in TON's ecosystemHow to connect with TON Society & start buildingConnecthttps://society.ton.org/https://www.linkedin.com/company/ton-society/https://www.linkedin.com/in/jacbooth/https://x.com/ton_societyhttps://x.com/jbfxdotmeDisclaimerNothing mentioned in this podcast is investment advice and please do your own research. Finally, it would mean a lot if you can leave a review of this podcast on Apple Podcasts or Spotify and share this podcast with a friend.Be a guest on the podcast or contact us - https://www.web3pod.xyz/

Podcast DescriptionIn this episode of BRAVE COMMERCE, Neil Shah, Chief Commercial Officer at SharkNinja, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how SharkNinja has grown from a single category company into a $5.5 billion global brand spanning more than 36 categories. Neil shares how SharkNinja's consumer first approach fuels rapid innovation, ensuring every product meets four key criteria: speed to market, superior performance, five star quality, and strong value. He explains how the brand's relentless focus on consumer insights, viral marketing, and omnichannel execution creates category defining products, from robot vacuums to slushy machines.For brands looking to drive innovation and win in retail, this episode provides insights into leveraging consumer feedback, optimizing go to market strategies, and integrating retail media with organic demand generation.Key TakeawaysConsumer First Innovation Wins – Every SharkNinja product must be faster, better, and higher quality than competitors.Five Star Ratings Drive Demand – Product excellence fuels organic reviews, search rankings, and omnichannel success.Virality is a Growth Engine – Social media insights shape product development and amplify consumer engagement. Hosted on Acast. See acast.com/privacy for more information.

In Ep. 163 of Earned, Conor sits down with Terrence Sweeney, former CMO at Hint—an alternative to soda and sugar beverages. To start, we dive into how momentum can transform a struggling company into a viral success, using compelling examples like the Stanley 1913's brand revival. Terrence reveals how strategic branding and influencer marketing have elevated Hint's brand recognition to compete with industry giants like Smartwater. Terrence discusses the evolving landscape of marketing, emphasizing podcasting as a unique advertising medium that allows authentic audience engagement. He also shares the role of the media in democratizing influence and highlights the evolution of personal branding in the digital age. We examine how social media has shifted the dynamics from the CEO being the face of a company to more inclusive approaches that integrate multiple voices. Terrence then touches on the innovative potential of AI in marketing, reflecting on its ability to enhance personalized content and consumer connections. Whether you're a seasoned marketing professional or just starting out, Terrence Sweeney's expertise provides valuable guidance for navigating the complex and ever-changing landscape of marketing.   In this episode, you'll learn: Momentum is a marketer's best asset, but it's not always easy to create. While every brand hopes for a viral moment, sustained momentum makes success feel inevitable.  Experimentation is essential, yet many brands hesitate when budgets are tight. Marketers need space to test bold ideas—because the biggest wins often come from unexpected places. Audio marketing remains an untapped advantage. While digital ads fight for attention, podcasts build trust through host endorsements. Influence isn't just about reach—it's about impact and resonance. Connect with the Guest: Terrence's LinkedIn - @terrencesweeney Connect with Conor Begley & CreatorIQ: Conor's LinkedIn - @conormbegley CreatorIQ LinkedIn - @creatoriq Follow us on social: CreatorIQ YouTube - @CreatorIQOfficial CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ

This week, the What's The Word team is joined by special guest, DJL who is definitely not capping this episode. We kick it off with a recap of the NAACP Awards and David Banner shooting his shot on the purple carpet. Melanin Maga was a topic of discussion as Black Supporters of Trump were seen kicking it in the White House this past week and Cody introduces a great conversation about the optics of making poverty look cool. We can't let the episode get away without speaking on the latest updates in Tiffany Henyard's campaign to repeat as Mayor of Dolton. After the tragic shooting at Chug-A-Lug, DJL questions whether club culture is dead in Chicago as we debate the best places to party in the city. Shifting gears, the panel decides once-and-for-all who is the best rapper from out west before gettin into Smokey Robinson's comments on sampling oldies in modern music.Bree Specific, Cody Mack and DJL set a banger of an episode in motion this week. Cappin' aint about nothing - Tap In to the Word this week!...#whatstheword #DavidBanner #Tiffany Henyard Become a member at https://plus.acast.com/s/whats-the-word-interviews-with-cody-mack. Hosted on Acast. See acast.com/privacy for more information.

Michael Taylor has perfected the art of getting AI to speak in tongues. He's taught it to mimic the voices of your customers—so you can see how they would respond before you ship.Michael is the creator of Rally, a market research tool that lets you simulate an audience of AI personas. He built a simulator that lets us A/B test Every's headlines on an audience that mimics the real Hacker News audience. It's become a part of my writing workflow, and I love it because you test your assumptions quickly, cheaply, and without any of the risks of putting something out into the world.Besides Rally, Michael co-authored a book on prompt engineering for O'Reilly, and he writes a column for Every about managing AI tools like you would people. In a past life, he founded a growth marketing agency which he grew to 50 people and sold in 2020. One of the reasons I'm drawn to Michael's work is because he has a tinkerer's mindset. He's always exploring the limits of what a new technology can do, and what he's into today, everyone else will likely discover six months later. We spent an hour talking about using language models to judge your work, best practices for assessing an AI's performance, and Michael's flow inside Cursor. He also demos Rally live on the show, testing three different potential headlines for an Every article.If you found this episode interesting, please like, subscribe, comment, and share! Want even more?Sign up for Every to unlock our ultimate guide to prompting ChatGPT here: https://every.ck.page/ultimate-guide-to-prompting-chatgpt. It's usually only for paying subscribers, but you can get it here for free.To hear more from Dan Shipper:Subscribe to Every: https://every.to/subscribe Follow him on X: https://twitter.com/danshipper Timestamps:Introduction: 00:01:32AI can simulate human personalities with remarkable precision: 00:04:30How Michael simulated a Hacker News audience: 00:08:15Push AI to be a good judge of your work: 00:15:04Best practices to run evals: 00:19:00How AI compresses years of learning into shorter feedback loops: 00:23:01Why prompt engineering is becoming increasingly important: 00:27:01Adopting a new technology is about risk appetite: 00:44:59Michael demos Rally, his market research tool: 00:47:20The AI tools Michael uses to ship new features: 00:55:03Links to resources mentioned in the episode:  Michael Taylor: @hammer_mtJoin the waitlist for Rally, Michael's synthetic market research tool: https://askrally.com/ The book Michael co-authored on prompt engineering: Prompt Engineering for Generative AI The column Michael writes for Every: Also True for HumansMichael's article on personas of thought: “I Asked 100 AI Agents to Judge an Advertisement”Michael's article on building a Hacker News simulator: “I Created a Hacker News Simulator to Reverse-engineer Virality” 

The most insidious consequence of chasing virality isn't that it makes you look foolish; it's that you're actively poisoning your precious audience.Here's what "playing the algorithm" might do to (instead of for) your personal and professional brand.The blog post: https://thebootstrappedfounder.com/virality-is-poisonous/The podcast episode: https://tbf.fm/episodes/377-virality-is-poisonousCheck out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Continuo a parlare di attenzione dopo la newsletter della settimana scorsa sul Fantasanremo. L'attenzione chi non ce l'ha se la compra o, come TIM, prova a crearsela da solo, in modo da ottenere vari obiettivi. Quali? Non l'ho mai capito: provo a decodificarli in questa puntata.Grazie a Hoepli – editore specializzato in tecnologia e marketing – per il supporto particolare a questa edizione. C'entra Seth Godin, e ho detto tutto.Sei tra le circa 25.000 persone iscritte tra qui, LinkedIn, Telegram e WhatsApp: grazie, spero che le 3,8 ore per scriverla ti siano state utili. A proposito, che ne dici di presentare il tuo brand nella newsletter come ha fatto oggi Hoepli? Dai un'occhiata per sponsorizzare nel 2025. Il quiz della settimana[in collaborazione con Hoepli]Il vangelo secondo Seth80. MARKETING STRATEGICOIl marketing è l'arte di costruire un prodotto o un servizio che racconti una storia. Una storia vera, che è familiare e cambia le persone che la vivono. Il primo compito del marketer è trovare un problema e risolverlo, aiutando un cliente ad arrivare dove sta andando.E il secondo, […] è fornire a quella persona una storia da raccontare agli altri. Coinvolgere la rete della comunità. Aiutare quella persona a migliorare il proprio status e la propria affiliazione perché si sta impegnando con gli altri utilizzando la storia che voi l'avete aiutata a creare.Se vediamo il mondo come una rete e il nostro lavoro come un aiuto alle persone che ne fanno parte per connettersi e crescere, la strategia diventa molto più chiara.Seth Godin, Questa è strategia – HoepliDi Seth Godin si può avere qualunque opinione. Sono tutte accettabili per qualche verso. Puoi criticare l'applicabilità di certe ispirazioni, la base statistica per le sue affermazioni, il fatto che ci lascia sempre un po' appesi nelle sue meditazioni che sembrano un corano più che una bibbia. Ma questo è anche il suo bello. Di quei guru che si fermano un attimo prima di quella linea rossa che non saprei definire, che divide chi ne sa e chi non ne sa.I suoi libri sono breviari, da aprire a caso, leggere e pensare per un minuto. Poi ributtarsi in quel report PPT da presentare entro lunedì. Secondo me, preso così, questo è un libro interessante. Del libro ne parlo con Giuseppe Stigliano in un free webinar il 4 marzo alle 16:00. Ci si registra qui. Se intanto vi volete portare avanti e volete leggere il libro, il link è nel bottone. Il mistero di TIM PartyPer un po' si è parlato molto di super-app. Ricordate come Musk cominciò a teorizzare di trasformare Twitter in X, proprio come simbolo di app per qualsiasi cosa? Il suo piano era abbastanza delirante, e non andò da nessuna parte. Non convinse nessuno, e da lì in poi anzi capitò proprio il contrario. Anche Musk avrebbe poi avuto ben altre idee per la testa, e chissà, se gli fosse riuscita quella la storia avrebbe preso una strada diversa.Il destino di diventare una super-app potrebbe riuscire in Occidente solo a WhatsApp, per la sua pervasività e diffusione. Ma non accadrà, un po' perché Meta ha altri piani, un po' perché i messaggini sono argomenti critici per il GDPR e meglio non destar i garanti che dormono.Ci sono però altri brand, direi tre, che hanno velleità imperiali, almeno in Italia. Io sono in pratica cliente di tutti e tre. Due di questi partono dalla mobilità, il terzo, ed è il mio preferito, lo ammetto, è nelle telecomunicazioni. Mi tengo Telepass ed Enilive (di recente rinominata) per un'altra occasione.Tim Party (d'ora in poi TP) è qualcosa di intrigante, almeno per me, perché sono anni che cerco di darle un senso, trovandolo a volte, ma più spesso rimanendo sul grande dubbio: lo fanno perché devono farlo, cioè perché magari un megadirettore è innamorato della sua idea o perché è una tradizione che non si riesce più a estirpare? Lo fanno perché c'è qualche Ritorno sull'Investimento che mi sfugge?Se non riesco ad attivare il mio sesto senso “follow the money”, io impazzisco. Dove the money, e questo è il trucco, significa non solo soldi in senso stretto, ma anche vantaggi in termini di fama, notorietà, rassicurazione, egocentrismo, scambio in natura, obiettivi personali nascosti o qualsiasi altra causa junghiana delle singole persone che sono coinvolte in un'attività. E naturalmente dati (anche se il loro valore è molto sopravvalutato). Anche dopo aver scorso la lista TP rimane un mistero.Per chi non la conosce ecco la teoria:Il programma fedeltà TP, attivo dal 2018, rappresenta un pilastro strategico nella politica di customer retention di Telecom Italia, con un'architettura digitale che combina gamification, personalizzazione e dinamiche di fidelizzazione multilivello. L'analisi rivela un ecosistema progettato per incrementare l'engagement attraverso un mix di utility dirette (bonus dati/minuti) e vantaggi indiretti (sconti su terze parti), sostenuto da un modello a cluster che premia l'anzianità di servizio e la multicanalità dei contratti.Dunque è un programma fedeltà. L'impatto sulla conservazione dei clienti esistenti, di fronte a un tale dispiegamento di forze, è secondo me discutibile. Ogni tanto mi regalano qualche mega di traffico, senza sapere che mi hanno già regalato quelli INFINITI, e altra chincaglieria da anni zero (gli SMS) – normalmente oggi tutti i piani hanno più traffico di quanto potresti usarne.E quando si tratta di cambiare operatore, oramai si fa sul prezzo e/o sull'assistenza che (non) hai ricevuto. Nessun programma fedeltà funziona con le commodity, ma sono disposto a essere smentito.In TP ci sono le promozioni su cose che di solito non desideri comprare, o comunque non in quel momento – è la maledizione del co-marketing. Però in effetti a qualche brand manager di gioielli o TV LCD potrebbe fare piacere comparire di fronte al pubblico di TP, chissà, o raggranellare due vendite extra in chiusura di trimestre. TP potrebbe vendere visibilità, anche se probabilmente se fosse solo per questo il bilancio tra costo di acquisizione attenzione e vendita di attenzione (ne ho parlato la settimana scorsa per il FantaSanremo) sarebbe in rosso. Potrebbe ricavare qualcosa anche dall'affiliazione verso i partner (es: Whirlpool o Svinando) ma il risultato è tutto da vedere. “Le partnership B2B2C abilitano la revenue sharing su acquisti scontati”. Si parla di un 5-7% per ogni lavatrice venduta.Un altro motivo potrebbe essere il dato personale: TIM traccia già senza TP l'uso che facciamo del telefono (a livello di consumo banda, chiamate ed SMS) e quindi ci può offrire un servizio più adatto ai nostri bisogni e alla sua convenienza. Per esempio, sapeva probabilmente che io avrei abboccato subito al supplemento 5G, se in offerta. E infatti così è andata. Ma per fare questo upsell basta un buon sistema di marketing automation, cioè una mail, non serve farmi ritornare in TP per poi mostrarmi l'offerta, è inefficiente. E invece quali dati nuovi (e con quale utilità) TIM ricavi dalla mia navigazione in TP mi sfugge.Quindi rimane la parte di giochi a premi, che è la più assurda (per i miei gusti personali, e quindi interessante). Il termine tecnico è “meccaniche gamificate con premi a estrazione istantanea”.Gli obiettivi, se fosse una slide:* Daily Active Users boost tramite eventi domenicali* Habit formation mediante reward calendar* Virality attraverso social sharing dei premiIn pratica, devi risolvere giochini che anche un gatto colpendo lo schermo a caso potrebbe farcela. In un minuto devi trovare una parola nascosta, un frutto fuori posto, risolvere un mini-puzzle, di solito in sessanta secondi, quando ne bastano mediamente quindici (e io non sono nemmeno un granché in queste cose). Li chiamano Skill-based mechanics e mini-game interattivi.Ogni domenica vado su TP, e siccome ho vari contratti e vari anni di anzianità, rimango per dieci minuti a tentare per quelle cinque o sei volte, senza farmi vedere da nessuno che mi vergogno. Il loro problema è che la facilità nel risolverli è direttamente proporzionale all'impossibilità di vincerne i premi. Non ho mai – dico mai – vinto nulla.Del resto, so benissimo che il montepremi è UNO smartphone Huawei e vincere è impossibile. Ma oggi se c'è una cosa che ci caratterizza tutti è la visione distorta della probabilità di vincere qualcosa (anche lo scroll social è una lotteria, in effetti) contrapposta alla quantità e al valore della nostra attenzione.Basta questa mia relazione clandestina settimanale con TIM per giustificare tutto questo zibaldone? Only TIM knows. Di certo, quando ci penso razionalmente, mi pare di essere abbastanza scemo. Chissà quanti sono come me ogni settimana.C'è poi l'obiettivo di upsell, certo: per un operatore è oggi fondamentale la fidelizzazione multicanale – cellulare e fibra di casa assieme, perché poi diventa un labirinto inestricabile andarsene. Un manager del CRM scriverebbe per giustificare che “La struttura a cluster crea escalation paths che premiano la tenure con benefit incrementali, incentivano la convergenza fisso-mobile, mitigano il churn tramite lock-in emozionale”. Ma, di nuovo, non basta una buona marketing automation?TP potrebbe costare (una stima) circa due milioni all'anno, forse più. Una nocciolina per TIM, in effetti. I premi sono pagati al 50% dai partner: un concorso TP è anche (soprattutto?) pubblicità.Poi c'è dentro l'eterna mania delle telco di fare cross-selling di altri servizi (TIMVision, TIMFinance). Mi riservo il diritto di non dire nulla su questo.“TP incarna un modello di digital loyalty 3.0 dove la gamification si fonde con precision marketing, creando un circolo virtuoso tra engagement e profitability. L'architettura a cluster moltiplica gli incentivi alla convergenza fisso-mobile, elemento cruciale nella strategia quad-play di TIM. I dati suggeriscono un impatto misurabile sulla riduzione del churn (-18% vs non iscritti) e sull'incremento ARPU (+€2.1/mese).”Tradotto: abbiamo messo su un sistemone complesso che cerca di tamponare il fatto che ogni compagnia fa le stesse cose con gli stessi costi con la stessa qualità percepita. Si dice che chi è iscritto al sistemone se ne va di meno, ma non sappiamo se è una causa o un effetto. Guadagnamo dal sistemone circa due euro in più a utente iscritto.Io però mi chiedo ancora: TP, perché esisti, in realtà? Dimmelo una buona volta.Il marketing insegnato dai negoziantiI tempi sono bui, e la frutta ha i suoi guerrieri (di .)ilmarketinginsegnatodainegozianti.info è un progetto gonzo-collettivo a cui puoi contribuire senza pietà. No screenshot o inoltri dai social, solo foto vostre. Segnalazioni * La scorsa settimana ho parlato del FantaSanremo come paradigma della fabbrica dell'attenzione in vendita. * È uscito un mio pezzo per Link, che mi è costato non poco sudore neurale, in cui parlo di prezzi dinamici dei voli e di quelli dei concerti degli Oasis, della rivoluzione francese, di economia comportamentale, di Annie Ernaux e del suo libro Guarda le luci, amore mio, del primo grande magazzino con i prezzi fissi, di equità, di Douglas Coupland, di capitalismo, di dati, dell'algoritmo e della personalizzazione.* È uscito il mio op-ed (ho scoperto questo termine e ora lo uso ovunque) per Tendenze: parlo della fine dell'età dell'oro (per l'ecommerce).That's all folks!Se ti è piaciuta, inoltrala o stampala sulla stampante condivisa dell'ufficio, qualcuno la raccoglierà. Ah, se stai pensando di supportare questa newsletter, clicca qui. Grazie ancora a Hoepli. Se stai pensando a uno speech nella tua azienda o al tuo evento, rispondi alla mail.Ci leggiamo venerdì prossimo, gluca Grazie a Daniela Bollini per la paziente correzione e a Cristina Portolano per i separatori.Quiz: c) più di un miliardo (fonte). This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit lettera.minimarketing.it

Send us a textFrom Losing $70,000 to $100M – Hunter Isaacson's JourneyAbout the guest:Hunter Isaacson is a product designer, entrepreneur, and viral growth expert known for creating apps that drive massive engagement. As the co-founder of NGL, he built an anonymous Q&A platform that has facilitated over 500 million messages. His previous work includes apps like Wink and Summer, which have collectively reached over 300 million downloads. With a deep understanding of product psychology and organic growth, Hunter continues to push the boundaries of social app innovation.Connect with Hunter! https://x.com/hunterjisaacson?s=11&t=gg36fiLEsdGl4oQI5y4blgConnect with Ryan! https://twitter.com/RyanJAyalaConnect with Us! https://www.instagram.com/alchemists.library/Chapters:0:00 Intro -- Who is Hunter?  1:14 Building Viral Apps 1:37 Launching Bags & Crypto 2:35 Early App Failures 3:13 Raising Capital & Hustle 16:12 Building a Billion-Dollar App 17:12 Scaling to Millions19:32 Virality & Growth Loops24:05 Influencers & Paid Ads 25:14 Cost of Building an App 29:09 AI & Productivity 30:24 Monetization & Business Models 36:56 Hiring Engineers 44:47 Work-Life Balance55:45 Mindset & Startups 1:00:44 Future of Social Apps 1:16:12 Long-Term Vision 1:32:27 Signing OffConnect with Us!https://www.instagram.com/alchemists.library/https://twitter.com/RyanJAyala

TISS is a weekly podcast where Varun, Kautuk, Neville & Aadar discuss Crazy "facts" they find on the internet. So come learn with them...or something like that. This week the boys are discussing on 'Music, Virality, Meme culture, Meeting music legends'To support TISS, check out our Instamojo: www.instamojo.com/@TISSOPFollow #TISS Shorts where we put out videos: https://bit.ly/3tUdLTCYou can also check out the podcast on Apple podcast, Spotify and Google podcast!http://apple.co/3neTO62http://spoti.fi/3blYG79http://bit.ly/3oh0BxkCheck out the TISS Sub-Reddit: https://bit.ly/2IEi0QsCheck out the TISS Discord: / discord 0:00 - Intro1:10 - Welcome to The Internet Said So1:18 - Yashraj Mukhate in da house! 2:15 - Mumbai Property Rates Are Through The Roof!4:24 - WTF is 'Pumbai'?5:36 - Yashraj Was Buying A House in Mumbai7:09 - The Most Common 'Unique' Question Yashraj Gets Asked8:04 - Yashraj's bangin' songs!9:07 - How does Yashraj compose his songs from memes?12:22 - The music of 'Baby Drive' the movie13:19 - Daft Punk and their genius14:09 - Music and mimicry15:36 - How Yashraj Learnt Music Production From YouTube20:07 - Music and AI - What's Yashraj's Take on AI in Music Production?24:26 - Yashraj Shares a Fascinating AR Rahman Story (also featuring Subhash Ghai and Sukhwinder Singh)28:19 - How Sukhwinder Records His Songs29:56 - Yashraj's Favourite Composers33:59 - Yashraj Met and Interviewed AR Rahman38:51 - Yashraj and Live Shows45:59 - Music Sampling and how Yashraj does it47:24 - Yashraj's '3 Video Theory'53:20 - Biggini Shoot, Emotional Attyachaar and Reality Shows59:44 - Parody Music (Devang Patel, Baba Sehgal)1:03:14 - Himesh Reshamiya is a cool cat!1:06:04 - Yashraj composed music for a Marathi movie recently1:07:10 - Yashraj has written a movie script?1:08:04 - Composing for a deadline1:12:46 - How Yashraj Prefers To Make Music1:16:02 - Aadar's Geeky Questions for Yashraj1:21:18 - Varun's wife inherited a gorgeous Tanpura1:23:26 - Yashraj's Favourite Voice Effects1:25:05 - Comedy Music Does Not Get The Respect It Deserves1:26:15 - Yashraj Recommends Cool Things To Listen and Watch1:32:28 - Mukesh Khanna is GOAT!1:35:00 - Thanks For Tuning In, Folks!1:36:54 - Post Credits Scene1:37:14 - TISS AnthemBuy Varun Thakur's 420 Merch - http://bit.ly/2oDkhRVSubscribe To Our YT ChannelsVarun - https://bit.ly/2HgGwqcAadar - https://bit.ly/37m49J2Neville - https://bit.ly/2HfYlWyKautuk - https://bit.ly/3jcpKGaYashraj- https://www.youtube.com/@YashrajMukhateOfficialFollow Us on Instagram.Varun - / varunthakur Aadar - / theaadarguy Neville - / nevilleshah. Kautak - / cowtuk Yahsraj- https://www.instagram.com/yashrajmukhate/Creative Producer- Antariksh TakkarChannel Artwork by OMLThumbnail - OML

When Zoë Roth was four years old, her dad snapped a photo of her in front of a neighborhood home being burned with its owners permission to clear the land -- and the rest is internet history. This week, Jamie goes in depth with Zoë twenty years later about becoming a meme just as she started to form memories, how she's chosen to interact (or not interact) with it over the years, and why she chose to forge her own path. Also, a deep dive into meme managers, and why there are so many dead cats with representation. Get tickets to the Bechdel Cast show at Dynasty Typewriter here: https://www.dynastytypewriter.com/calendar-squad-upSee omnystudio.com/listener for privacy information.

“I don't care about growing my audience.” I hear this all the time. But is it really true? Because when we strip away the fear, the resistance, and the stories we've been told about what it means to go viral - what's left? A deep desire to have your work seen by the right people. The truth? You do want more reach. You do want to connect with more of the right people. And resisting virality might actually be keeping you stuck.In this episode, we're diving into:Why viral content isn't about vanity—it's about visibility.The difference between growth content and nurture content (and why you need both).How Trial Reels can help you reach brand new audiences without overwhelming your grid.What happens when you finally let yourself be seen in a bigger way.If you've ever felt like your business is stuck in a bubble, this episode is going to change the way you think about growth, content, and the power of your message.Links & Resources: 

Daymond John, known for his role as a "Shark" on Shark Tank and his work with FUBU, shares his journey of entrepreneurship, brand-building, and balancing multiple ventures. He dives into his experience with acquiring businesses, helping entrepreneurs, and finding new ways to scale through licensing and partnerships. Daymond also touches on his health journey, highlighting how he manages to juggle his personal well-being with running successful enterprises, advising companies, and creating impactful programs.During the conversation, Daymond emphasizes the importance of branding, especially for high-level CEOs, and the necessity of having a public-facing persona to manage perceptions and create connections. He also explores how businesses can expand beyond just selling products, advocating for licensing deals, and strategic partnerships. Insights on virality, brand loyalty, and leveraging new technologies and trends like AI are also discussed, offering listeners actionable takeaways for growing and protecting their businesses.TIMESTAMPS:02:00 - "Daymond's Multifaceted Focus: Balancing Health and Business"04:15 - "The Importance of Building Your CEO Brand"06:00 - "Why CEOs Should Embrace Public Recognition"07:20 - "Branding Secrets: Daymond's Strategy for Virality"09:10 - "Creating Sticky Brands and Viral Content"10:45 - "Daymond's Approach to Scaling Businesses"12:00 - "Licensing as a Key to Expanding Your Brand"13:30 - "How to Use Partnerships to Accelerate Growth"14:50 - "The Power of Licensing for Entrepreneurs"16:00 - "Daymond's Vision for the Future: Expanding FUBU"Connect with Rudy Mawer:LinkedInInstagramFacebookTwitter

Today, we are profiling the best-selling book Contagious: Why Things Catch On by Jonah Berger. In this episode, we cover how to unlock the power of virality with Jonah Berger's STEPPS Framework. We break down each component—Social Currency, Triggers, Emotion, Public, Practical Value, and Stories—and provide practical tips and real-world examples to help you apply these principles to your personal brand or business. From the viral success of Blendtec's 'Will It Blend?' campaign to the clever use of triggers by KitKat, learn how to create content that not only captures attention but also spreads like wildfire. Get the book: https://www.amazon.com/?asc_source=01JCR4DNF23S2BA1WQ964D991W&tag=snx546-20 - Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesagood/ Twitter: https://twitter.com/charlesgood99 Chapters: (00:00) Introduction to the STEPPS Framework (01:24) Social Currency: We Want to Look Good (03:38) Triggers: Keeping Your Brand Top of Mind (05:51) Emotions: The Fuel for Virality (07:15) Public: Visibility is Key (09:16) Practical Value: News You Can Use (11:43) Stories: The Power of Relatable Narratives (12:22) Conclusion

In this all-new episode of States of Discovery, Marisa and Sara dive into the deliciously complex world of viral food trends and explore how social media has revolutionized our relationship with food. From TikTok's feta pasta craze to Guinness shortages caused by viral drinking challenges, we uncover these trends' cultural, economic, and societal impacts. Join us as we discuss the performative vs. purposeful aspects of food culture, the rise of mukbang videos, and the role of culinary influencers in shaping our tastes and habits.What We Cover: How social media platforms like TikTok and Instagram have democratized culinary innovation. Viral food trends, including TikTok's feta pasta, Dry January, and Veganuary. The global economic impact of food trends, such as increased demand for specific ingredients. The rise of mukbang videos and their reflection on consumerism and spectacle. How social media trends drive awareness about sustainability, cultural appreciation, and the ethics of consumption. A discussion on whether food trends are performative or purposeful—and how they influence industries.Notable Statistics & Insights: In 2021, TikTok's viral feta pasta video amassed over 600 million views and caused a surge in feta cheese sales globally. 81% of Americans reported discovering new foods or recipes online in 2020 (Pew Research Center). Studies show that 69% of millennials photograph their food before eating, reflecting the visual culture social media has fostered. Veganuary 2024 saw an estimated 25 million participants, with many adopting plant-based diets long-term.Discussion Questions: Are food trends on social media purely for entertainment, or do they drive meaningful change? Have you ever participated in a food trend or tried a recipe just because it was trending? What do you think the next big food trend will be?Connect with Us: Phone Number: 805-298-1420 - Leave us a message! We'd love to hear from you. Email: podcast@onlyinyourstate.comThanks for listening to States of Discovery. Until next time, bon appetit!

Greetings, Morons! Today, we're firing on all cylinders- because what else is there to do? From the way we love to argue to Heidi Montag's comeback, Josh's adventures with Charles Entertainment Cheese and Ben's recent foray into Irish witchcraft, we give the people what they want. Plus, we answer YOUR messages! What more could you ask for? What, are ya nuts? Love ya! Leave us a voicemail here!Follow us on Instagram and TikTok! Sponsors:Get results you can run your fingers through! For a limited time, Nutrafol is offering our listeners $10 off your first month's subscription and free shipping when you go to Nutrafol.com and enter the promo code GOODGUYS10Hero Bread is offering 10% off your order of their new recipe. Go to hero.co and use code GOODGUYS at checkout.To get this new customer offer and your new 3-month unlimited wireless plan for just 15 bucks a month, go to mintmobile.com/goodguysPlease note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Information virality is an increasingly important topic in modern media environments, but it often remains overlooked in discussions about information security. This presentation will explain why information virality is a cybersecurity concern and how it can be exploited to manipulate public discourse. By utilizing theories from prominent cultural psychologists and employing natural language processing techniques, we will demonstrate methods for capturing viral discourse and identifying additional features linked to behavioral patterns that may motivate participation in discussions. This talk will focus solely on the methodology and our preliminary findings, as the research is still ongoing. About the speaker: Nick Harrell has served in the military for 18 years. Currently, he works as a data systems engineer, where he designs, builds, and maintains complex data systems that help Army leaders make informed decisions. He is on a fellowship at Purdue University, pursuing a Ph.D. in Information Security. Nick is a member of the International Information System Security Certification Consortium (ISC2) and the Project Management Institute (PMI). His research interests focus on Natural Language Processing (NLP) for Information Assurance, specifically on mechanisms that enhance user engagement in online public discourse.

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She made the internet howl with one absurd phrase. Haliey Welch, the self-proclaimed “Hawk Tuah Girl,” turned a bizarre street interview viral fame almost overnight. What started as a joke spiraled into a full-blown phenomenon, with memes, merchandise, and her very own cryptocurrency. But it was the viral cry that became a crypto crash.In this episode, we unpack the wild story of Haliey Welch's meteoric fame. Her viral catchphrase to the lawsuits surrounding her failed crypto venture, the absurdity of meme culture, the dangers of influencer hype, and what it all says about us as a society. Listen For1:46 Virality is Unpredictable 5:07 Leverage Authenticity and Quality Content 12:51 Influencer Responsibility Matters 14:35 Sustainability of Fame Requires 21:28 Answer to Last Episode's Question from Guest Karl MawhinneyGuest: Jason CerconeWebsite | Email | LinkedIn | YouTubeListen to Jason's podcast Let's Blow this Up Rate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

What inspires a successful country artist to leave the music industry and embark on a journey of faith and ministry? Join our captivating conversation with Granger Smith, where he shares a deeply personal transformation that changed his life's trajectory. Granger discusses his evolution from a serious musician to embracing his viral YouTube persona, Earl Dibbles Jr., and how this unique blend has captivated audiences far and wide. Through laughter and tears, we explore the creative parallels between songwriting and sermon writing, and how personal tragedies, including the heart-wrenching loss of his son, have profoundly shaped his perspective and strengthened his faith.Granger Smith captivated new fans with his humor, authenticity, and exceptional guitar skills. Our chat touches on the intriguing link between Kelsea Ballerini's song "Dibs" and Granger's alter ego, sparking lively debate and fan theories. We reflect on Granger's early career days sharing the highs and lows that come with the territory. The bond formed between diverse fan groups and the artist's relentless perseverance in the industry highlight a journey that is as inspiring as it is entertaining.Granger's journey doesn't end with music; it transforms into a mission of ministry. He candidly shares the pivotal moments that led him to pursue this path, including heartfelt encounters with fans who opened up about their struggles. The challenging but rewarding decision to leave music behind for a higher calling is detailed with sincerity and introspection. Granger's metaphorical view of God as a diamond on black felt provides a humbling perspective on life and faith. Through his story, listeners gain not only inspiration but also a powerful message about finding one's true purpose amidst life's trials.Try That In a Small Town is sponsored by:Patriot MobileDon't get fooled by other cellular providers pretending to share your values or have the same coverage. They don't and they can't!Go to PATRIOTMOBILE.COM/SMALLTOWN or call 972-PATRIOTRight now, get a FREE MONTH when you use the offer code SMALLTOWN.Original BrandsOriginal brands is starting a new era and American domestic premium beer, American made, American owned, Original glory.Original glory not only tastes great, but it's under 90 calories and only two carbs, easy drinker and perfect for the active lifestyle. Original glory. It's a veteran founded company with a deep love of country. Original glory, freedom is worth drinking to. Join the movement at www.drinkoriginalbrands.comFollow/Rate/Share at www.trythatinasmalltown.com -Browse the merch: https://trythatinasmalltown.com/collections/all -For advertising inquiries, email info@trythatinasmalltown.comThe Try That In A Small Town Podcast is produced by Jim McCarthy and www.ItsYourShow.co

I had the pleasure of diving deep into the world of science, education, and dynamic content creation with the incredible Steve Spangler on the latest episode of Marketing Speak. Steve, known widely as "America's science teacher," has made remarkable strides from his days as a school teacher to becoming a leading figure in STEM education and viral content creation. Steve delves into his successful YouTube strategy that hooks viewers in mere seconds, the impact of his viral science experiments, and the evolution of his nationally syndicated TV show, "DIY Sci." We'll explore Steve's remarkable journey from a school teacher to a digital content pioneer, including his memorable Guinness World Record, significant e-commerce achievements, and the influence of his work, now spanning multiple platforms and inspiring millions. Discover the secrets behind his engaging experiments, such as the infamous Mentos and Diet Coke reaction and his collaboration with NASA for an exciting new space experiment. Tune in for inspiring stories and actionable strategies that will empower you to elevate your own marketing and educational endeavors!  The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/481.

The US GOV just had full Control of S. Korea for 8hrs. Then a new Secretary of Defence was installed.WHY? ==================================== https://merchlabs.com/collections/matt-kim Get Your Free Thinker Apparel Today! Donate! https://www.mattkimpodcast.com/support/ FREE THINKER ARMY DISCORD: https://discord.com/invite/h848WhSC3V   Follow Matt! Instagram:  /  https://www.instagram.com/mattattack009/ Twitter:   / https://x.com/FreeMattKim Rumble: https://rumble.com/c/FreeMattKim TikTok:    / https://www.tiktok.com/@freemattkim Business Inquiries Please Email  mattkimpodcast@protonmail.com ==================================== Time Stamps 0:00 Smash 2:35 Hawk Told You So (Cycle of Virality) 4:50 Crypto Cowboy Matt (Avoid Scams) 16:25 United Healthcare CEO Assassinated 24:35 Is Health Care a Right? 29:50 Matt Met with 10 Senators (DOGE) 36:00 Orange Man Good 36:37 All Societal Decency is Gone 39:51 Thinking about Tolerance 42:30 Daniel Penny 50:09 Everyone Loves DOGE 56:41 Why did Matt Meet with 10 Senators (Subject Matter Expert) 1:07:28 Why did Korea Declare Martial Law (CIA) --- Support this podcast: https://podcasters.spotify.com/pod/show/mattkimpodcast/support

Think you need to batch all your content or aim for virality to succeed in marketing? In this episode, host Savannah Jordan is diving into the top marketing misconceptions and breaking them down with actionable advice and personal insights. From content strategies to Instagram trends, you'll learn how to navigate the noise, avoid common mistakes, and create a marketing plan that works for your business.   --   If you have marketing/sales questions - message us on IG, or if you want to see the difference the right marketing/sales strategy can have in your business - go to our application form and fill it out so we can chat!

Brendan Kane is a Managing Partner at Hook Point. He is a digital marketing expert who has been helping top brands and celebrities create viral content since 2005. Overseeing $300 million in marketing spend, he has worked with major corporations like MTV, Paramount Pictures, and IKEA, generating over $1 billion in revenue. His celebrity clients include Taylor Swift, Rihanna, and Adriana Lima, for whom he crafted successful digital strategies. Brendan is also the best-selling author of “One Million Followers” and “Hook Point: How to Stand out in a 3-Second World.” In this episode, we talked about social media presence, virality, content format, organic media strategies…

Milestone alert: 20th episode Drew Brucker and Rory Flynn pull back the curtain on how they built thriving social media audiences (and businesses) from scratch. After spending two years growing massive followings teaching Midjourney on LinkedIn, they reveal their proven blueprint for turning technical knowledge into engaged communities and real business opportunities. From critical posting patterns and engagement strategies to content formats that actually work, Drew and Rory share how they cracked LinkedIn's code to generate 1.5M+ monthly impressions. They break down why most creators fail to gain traction, expose the data behind their most viral posts, and explain how to strategically inject personality into professional content. The duo also tackles hard truths about audience building - why follower counts are meaningless compared to engagement, how to handle negative feedback when posts go viral, and what it really takes to stand out in saturated spaces. Plus, they share their expansion strategy beyond LinkedIn and reveal exclusive Midjourney v7 updates coming in 2024. Learn the exact frameworks, workflows and psychological triggers they use to build authentic connections and drive real business results. --- ⏱️ Midjourney Fast Hour [00:00] Welcome Back [01:00] Dad Life [04:30] Milestone Discussion [16:15] LinkedIn Success Formula [29:45] Audience Building Secrets [39:15] Content Repurposing Guide [52:30] Platform-Specific Approaches [01:02:15] Data-Driven Social Growth [01:10:45] Midjourney Updates & News --- Takeaways * Consistency is key to building an audience. * LinkedIn offers a higher caliber audience compared to other platforms. * Engagement through comments can lead to more content ideas. * Authenticity boosts profile visibility and engagement. * Using storytelling in posts enhances audience connection. * AI tools can help in content creation but should not replace authenticity. * Building credibility on LinkedIn can lead to business opportunities. * Understanding your audience is crucial for effective content. * Taking risks in content can lead to greater growth. * Community building is essential for sustained engagement. Follower count doesn't equate to engagement. * Building a community is essential for growth. * Inject personal interests into professional content. * Don't fear putting yourself out there. * Tracking engagement patterns can reveal insights. * Timing your posts can significantly impact engagement. * Reposts are more valuable than likes. * Evolving content strategies is crucial for retention. * Repurposing content can maximize its value. * Injecting fun into content can enhance engagement. LinkedIn offers a more professional audience compared to other platforms. * Consistency in posting is crucial for gaining traction on social media. * Engagement with other users is essential for building a following. * Content that performs well on one platform often translates to others. * Video content is becoming increasingly important in social media strategies. * Repurposing content can save time and enhance reach. * Understanding the structure of content can lead to better engagement. * Virality can be unpredictable and may attract negative attention. * Utilizing workflows can streamline the content creation process. * Midjourney continues to evolve with new features and updates.

My guest today is Gabe Whaley, the founder and CEO of MSCHF. What began with viral internet pranks in 2014 has evolved into one of the most singular creative companies in modern culture. MSCHF's work ranges from microscopic handbags—the size of a grain of salt—to tax software that helps you file your returns by going on virtual dates with anime characters. Every two weeks, they release something new that challenges our assumptions about art, commerce, and culture. MSCHF is hard to define but Gabe says their goal is to “monopolize a feeling” and subversion is the rare constant. Their most viral creation, the Big Red Boot, took over the internet in 2023. Our conversation explores how a West Point dropout built a company that thrives on breaking rules, but it's also about something bigger - the power of unbridled creative expression and what happens when you build a business around it. I hope it inspires you to think about what your version of mischief could be. Please enjoy this fascinating discussion with Gabe Whaley. Sign up for the Alphasense panel discussion hosted by Patrick. For the full show notes, transcript, and links to mentioned content, check out the episode page here. ----- This episode is brought to you by Ramp. Ramp's mission is to help companies manage their spend in a way that reduces expenses and frees up time for teams to work on more valuable projects. Ramp is the fastest growing FinTech company in history and it's backed by more of my favorite past guests (at least 16 of them!) than probably any other company I'm aware of. It's also notable that many best-in-class businesses use Ramp—companies like Airbnb, Anduril, and Shopify, as well as investors like Sequoia Capital and Vista Equity. They use Ramp to manage their spending, automate tedious financial processes, and reinvest saved dollars and hours into growth. At Colossus and Positive Sum, we use Ramp for exactly the same reason. Go to Ramp.com/invest to sign up for free and get a $250 welcome bonus. – This episode is brought to you by Alphasense. AlphaSense has completely transformed the research process with cutting-edge AI technology and a vast collection of top-tier, reliable business content. Imagine completing your research five to ten times faster with search that delivers the most relevant results, helping you make high-conviction decisions with confidence. AlphaSense provides access to over 300 million premium documents, including company filings, earnings reports, press releases, and more from public and private companies. Invest Like the Best listeners can get a free trial now at Alpha-Sense.com/Invest and experience firsthand how AlphaSense and Tegas help you make smarter decisions faster. ----- Invest Like the Best is a property of Colossus, LLC. For more episodes of Invest Like the Best, visit joincolossus.com/episodes.  Follow us on Twitter: @patrick_oshag | @JoinColossus Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes: (00:00:00) Welcome to Invest Like the Best (00:06:50) Defining Mischief's Unique Creativity (00:11:09) The Origin Story of Mischief (00:12:53) Early Digital Projects and Virality (00:20:33) Transition to Physical Products (00:33:07) Navigating the Art World with Mischief (00:39:52) Entering the Fashion World (00:42:37) Mischief's Creative Process (00:44:51) Structured Brainstorming and Idea Vetting Process (00:46:38) The Role of Rules and Boundaries in Creativity (00:48:39) Interacting with Venture Investors (00:51:07) The Big Red Boots Phenomenon (00:54:48) Supply and Demand in Creative Projects (00:58:08) Protecting Creativity and Overcoming Challenges (01:00:11) Lessons from West Point (01:05:25) Fashion as Utility and Fantasy (01:09:47) Recruiting and Team Dynamics (01:11:56) Navigating Crossroads and Future Goals

In this episode of Conversations with Chai, we sit down with Sufi Malik to go beyond the headlines and explore her journey through fame, online criticism, and her perspective on love and life. Join us for a candid conversation about navigating public life, finding silver linings, and what the future holds for Sufi. Timestamps: 4:22 – Getting to Know Sufi: Her background and the experiences that shaped her. 6:20 – Virality and Its Impact: The original photoshoot that catapulted Sufi into the spotlight and how it affected her and her family. 25:22 – Facing Internet Hate: The challenges of handling online criticism and the toll it took. 36:15 – Finding Silver Linings: How Sufi has found positives in difficult situations. 1:30:15 – Redefining Love: Sufi shares her personal take on love, both past and present. 1:38:01 – Looking Ahead: What's next for Sufi and her vision for the future. Don't forget to like, comment, and subscribe to stay updated with more inspiring conversations!

FREE Instant Access Masterclass -- STANDOUT: How To Stand Out In A Sea Of Sameness -- Click HERE for immediate access! This Week: In today's episode, I explain why connecting with your audience will always win over the allure of going viral—every single time. If you've ever felt the pressure to chase views and engagement spikes, this episode is a must-listen. I explain why focusing on community and genuine interactions builds a business foundation that is more profitable, sustainable, and aligned with your ADHD brain. It's time to shift from dopamine-hit strategies to impactful, connection-based growth.Learn:The hidden truth about virality vs. connection—and why one stands the test of time.How turning casual followers into raving fans can transform your business.Unexpected perks of building an engaged community that keeps your name on their lips.The secret to sustainable growth that won't drain your energy or creativity.Making game-changing shifts by leaning into connection.Until next time, I see you, I love you, and I'm rooting for you always. And remember, don't let anyone put you in a box—including yourself, mkay? Mkay!Ways to connect with me: • Become an INSIDER -- The Love Note delivered to your inbox weekly (I don't do boring newsletters -- not in my DNA, bb!): CLICK HERE • THE NEUROSPICY SISTERHOOD: Join this one-of-a-kind sisterhood of fellow women business owners diagnosed with ADHD later in life who are also entrepreneurs just like you! Lead by me, a specialist in YOU. Please shoot me a DM on Instagram or an email for details on both tiers of this incredible membership! Contact info below. • Work with me 1:1: Step one: connection call. I am not willing to work with someone if we are not a match. I hope you aren't either! This is why I don't just let people sign with me all willy nilly. This is a brief call to make sure that we jive as humans and for me to as you a few questions about your business and goals. To book it, CLICK HERE! • On Instagram: @the.karrieoutloud • My Website: www.karrieoutloud.com • My DIRECT Email : karrielemansky@gmail.com (you will not get an assistant -- it's me!)

Zach Ranen is the co-founder of David, a protein bar brand which disrupted the market with 50% more calories from protein than any other bar and a groundbreaking dollar-to-protein ratio. In this episode of the DTC POD, Zach shares David's pre-launch and launch strategies, leading to 1M+ dollars in sales in the first week. This includes engaging with influencers like Peter Attia and Andrew Huberman and giving away 20,000 product samples. Zach also gives insights into their R&D process, how they built the David brand, their product-led approach to growth, and future plans.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Pre-Launch and Launch Tactics2. Product-Led Approach to Growth3. Product Sampling Marketing4. Influencer Partnerships5. Viral Marketing Strategies6. Brand Development 7. Naming and Visual IdentityTimestamps00:00 The idea behind David protein bars05:59 From working in private equity to founding Raize and eventually David16:55 Balancing taste with nutrition in developing David protein bars24:22 David as a product-led company27:52 Brand building for David: name, packaging, launch35:04 Key lessons on manufacturing, distribution, product launch, and virality43:53 David's $10M seed funding, key investors, and influencers48:10 Next steps for growth, channel allocation, strategyShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Zach Ranen - Co-Founder and President at DavidBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Assistant Professor Paula Harper's participation in the choir drew her to music classes in her English major college days, and accidentally gave her a second major by the time she graduates. As she continues her journey to finding her unique path, she found her research interest by combining music, virality and social media platforms together. Join us this week on The Course, to hear Professor Harper share her story of working beyond conventional boundaries in a study field and how UChicago enabled her throughout the way. 

In this episode, Matt & Lauren review the best ways to repurpose content for social media. They talk through reusing your existing social content, reposting other people's social content, and repurposing your book material as social content. Jump in to hear about Matt's recent appearance at Momentum and upcoming plans for Author Nation - or skip ahead to 13:50 to get right to the social media content strategies. Dive Deeper

A continuation of my intensive breakdown of the language "coaches" use to entice you to spend your money, why their "guarantees" mean nothing, truth and lies about passive income, and sustaining a career as an author.RELUCTANT WIZARD is out now and audiobook is almost here!! https://www.jeffekennedy.com/reluctant-wizardYou can preorder STRANGE FAMILIAR at https://www.jeffekennedy.com/strange-familiarThe posture-correcting sports bra I love almost more than life itself is here https://forme.therave.co/37FY6Z5MTJAUKQGAYou can buy tickets for Wild & Windy in Phoenix (February 2025) here https://www.wildandwindybookevent.com/phoenix-authorsJoin my Patreon and Discord for mentoring, coaching, and conversation with me! Find it at https://www.patreon.com/JeffesClosetYou can always buy print copies of my books from my local indie, Beastly Books! https://www.beastlybooks.com/If you want to support me and the podcast, click on the little heart or follow this link (https://www.paypal.com/paypalme/jeffekennedy).Sign up for my newsletter here! (https://landing.mailerlite.com/webforms/landing/r2y4b9)You can watch this podcast on video via YouTube https://youtu.be/RId6OPJiRMsSupport the showContact Jeffe!Find me on Threads Visit my website https://jeffekennedy.comFollow me on Amazon or BookBubSign up for my Newsletter!Find me on Instagram and TikTok!Thanks for listening!

In this week's episode of Gent's Talk, presented by BULOVA, host Samir Mourani sits down with Lubalin, a creator who reached peak Tik Tok virality with his internet comedy drama videos. Lubalin talks about changing gears to pursue his passion for music, how he balances his personal and public life, the cost of virality, how his videos hit 40+ million views and what he's chasing after. #gentstalk Connect with us! Subscribe here ► https://www.youtube.com/@GentsTalkPodcast Website: https://gentspost.com/ Instagram: https://www.instagram.com/gentspost/ TikTok: https://www.tiktok.com/@gentstalkpod Facebook: https://www.facebook.com/gentspost/ About Gent's Talk: The Gent's Talk series, powered by Gent's Post and presented by BULOVA Canada is an episodic video podcast conversation with leading gents and rising stars across various industries. Guests include Russell Peters, James Blunt, Robin Sharma, Director X, JP Saxe, Wes Hall, Johnny Orlando, Shan Boodram, Dom Gabriel, and Nick Bateman, just to name a few. The conversations range from career, mental health, family, relationships, business, and everything in between. Gent's Talk is the first-ever video podcast to be made available for streaming on all Air Canada domestic/international flights. We aim to have a raw, unfiltered conversations about our guests' lives, how they achieved success, lessons learned along the way, and the challenges encountered. Credits: Host/Producer: Samir Mourani Creative Director and Executive Producer: Steven Branco Video & Sound Editor: Roman Lapshin A STAMINA Group Production, powered by Gent's Post.

Welcome to Negronis with Nord. This week we're bringing back a timeless classic: the James Nord solo show! James brings some boots on the ground insight from the Fohr instagram account and what he learned about timidity in content creation.0:00 Introduction0:28 Get your copy of The Almanac of Influence0:57 Being Timid in Content Creation1:48 How frequently are influencer's content getting 2x the views of their following?2:29 James' first green screen 5:47 POV is key7:19 Optimize for conversation in your comments section8:52 Non-Alcoholic negroni taste test9:53 Buy James' car!!!----About Negronis with NordInfluencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.Cheers, and thanks for listening.

Today we sit down with the co-founder of one of the OG “no make up makeup” brands - NudeStix! Known for their time efficient products, user friendly approach and some pretty incredible viral moments. Taylor shares with us the foundation of the brand from conception to reality, what excites her and what scares her as a founder, and why luxury is more than just money…it's time, too.  Check out @TaylorFrankel and @NudeStix Learn more about your ad choices. Visit megaphone.fm/adchoices

Alex Stein, Prime Time 99 joins us for a great chat about his journey to the recent virality and what it's like now. We chat about Darren's X account, getting the hate, the 6 week cycle, PNAC, the reality of flying Boeing vs Airbus lately, Delta 8, Fentanyl, YT virality, the moon landing, moms with Trans, his City Council meetings and more.   In the second half we get into kids going Conservative, Government corruption, the New Narrative Network, the greatest story never told, finding Hitler, getting cancelled, what it was like getting on Blaze TV, manifestation and success, Maifest demise, the hustle, the different type of pressure getting new gigs, the Big Mac index, opening for Tucker, live comedy, messing with cops and some great stories about his experiences.   https://www.blazetv.com/series/uE5PVJItcS9s-prime-time-with-alex-stein?channel=series https://x.com/alexstein99   To gain access to the second half of show and our Plus feed for audio and podcast please clink the link http://www.grimericaoutlawed.ca/support.   For second half of video (when applicable and audio) go to our Substack and Subscribe. https://grimericaoutlawed.substack.com/ or to our Locals  https://grimericaoutlawed.locals.com/ or Rokfin www.Rokfin.com/Grimerica Patreon https://www.patreon.com/grimericaoutlawed   Support the show directly: https://grimerica.ca/support-2/ Outlawed Canadians YouTube Channel: https://www.youtube.com/@OutlawedCanadians Our Adultbrain Audiobook Podcast and Website: www.adultbrain.ca Our Audiobook Youtube Channel:  https://www.youtube.com/@adultbrainaudiobookpublishing/videos Darren's book www.acanadianshame.ca Check out our next trip/conference/meetup - Contact at the Cabin www.contactatthecabin.com Other affiliated shows: www.grimerica.ca The OG Grimerica Show www.Rokfin.com/Grimerica Our channel on free speech Rokfin Join the chat / hangout with a bunch of fellow Grimericans  Https://t.me.grimerica https://www.guilded.gg/chat/b7af7266-771d-427f-978c-872a7962a6c2?messageId=c1e1c7cd-c6e9-4eaf-abc9-e6ec0be89ff3   Get your Magic Mushrooms delivered from: Champignon Magique  Get Psychedelics online Leave a review on iTunes and/or Stitcher: https://itunes.apple.com/ca/podcast/grimerica-outlawed http://www.stitcher.com/podcast/grimerica-outlawed Sign up for our newsletter http://www.grimerica.ca/news SPAM Graham = and send him your synchronicities, feedback, strange experiences and psychedelic trip reports!! graham@grimerica.com InstaGRAM https://www.instagram.com/the_grimerica_show_podcast/  Purchase swag, with partial proceeds donated to the show www.grimerica.ca/swag Send us a postcard or letter http://www.grimerica.ca/contact/ ART - Napolean Duheme's site http://www.lostbreadcomic.com/  MUSIC Tru Northperception, Felix's Site sirfelix.bandcamp.com

Alesia Klimau is the owner of Heart Printed, a custom photo magnet printing service. It is a family owned business proud to be manufacturing and shipping from Columbus, OH. They are all passionate about photography and are big fans of Instagram.Founded in 2014, Heart Printed creates high quality custom photo magnets using the best materials and ink to print photo magnets. They are printed on high quality photo paper with vivid and bright colors, each magnet cut by hand.In This Conversation We Discuss:[00:44] Intro[01:01] Creating personalized magnets from photos or art[01:58] Building an Instagram-inspired business[03:39] Balancing product development & marketing[04:55] Tapping big Instagram accounts for viral growth[06:23] Shutting down after marketing and overhead issues[07:44] Keeping the business dream alive through Etsy[09:28] Testing new magnet designs with upgraded quality[11:11] Episode sponsors[14:23] Etsy success to a stronger social media launch[15:34] Posting on TikTok to understand virality patterns[17:46] Adapting content for TikTok & Instagram audiences[18:51] Understanding social media for marketing success[20:39] Discovering formulas behind viral videos[22:18] Grabbing attention with effective video hooks[24:35] Capitalizing on audience reactions for growth[25:42] Heart Printed: get handcrafted photo magnetsResources:Subscribe to Honest Ecommerce on YoutubeHandcrafted photo magnets heartprinted.com/Follow Alesia Klimau linkedin.com/in/alesia-klimau-60753769/Instagram instagram.com/heartprintedTikTok tiktok.com/@myheartprintedBook a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Did you like this episode? Dislike it? Virality is luck. Law firms, beware of this social media trap!Let's be real—social media isn't about overnight success. It's a long game, and without consistent content, your audience might start wondering if you've closed up shop. In this episode, we dive into why inconsistency is one of the biggest threats to your law firm's social media presence. We'll talk about how steady, valuable posts show your audience you're in it for the long haul and dedicated to helping them, even before they become clients. It's all about staying visible, showing up regularly, and building trust.

This episode was recorded on Chatter Social Audio, a dynamic platform where we share meaningful conversations. If you're interested in joining us, we're currently in public beta, and I have exclusive invites available! To get one, screenshot this episode, share what you learned, and send me a personalized DM on Instagram @officially.rory. I'd love to connect with you and hear your insights!Join me for an inspiring conversation with Rajsheda Griffin, also known as Social With Rocki, as we explore her journey from military service to entrepreneurship. Rocki's story is about resilience, self-discovery, and the courage to pursue her passions. In this episode, we delve into the importance of self-development and the pivotal moments that shaped her path. From the disciplined structure of military life to the freedom and challenges of building a successful business, Rocki shares the highs, the lows, and the valuable lessons learned along the way.Trigger Warning: This podcast contains discussions about domestic abuse near the end.00:00 - Intro00:15 - Military to Entrepreneurship Transition04:18 - Transition Insights from Gary Vee05:36 - Overcoming Adversity in Content Creation10:27 - Managing Negative Comments Effectively12:22 - Time Management Strategies14:07 - Experiencing and Overcoming Burnout19:22 - Content Creation Strategies19:34 - The Drive for Virality in Content21:54 - Branding Efforts and Importance24:21 - Influential Figures in Your Journey26:40 - Advice to Your Younger Self27:25 - Year-End Goals and Reflections30:28 - Presidential Aspirations35:41 - Life's Most Important Question36:55 - Where to Connect with Rocky 37:48 - Audience Q&A Session 38:15 - Yvonne Robinson on Social Media Focus39:56 - Daniel's Business Lessons Learned41:34 - Jonathan's Vision for the Future43:04 - Leah's Domestic Violence Story Discussion49:20 - Rocky's Passion for Supporting Teen Girls51:45 - Kim White's Admiration for Rocky53:30 - Daniel's Affection for Rocky55:12 - Podcasting and Danielle's Love for Rocky55:50 - Rocky's Legacy for Her Children57:20 - Final Thoughts and Reflections01:01:30 - End of Room→ CONTACT WITH ROCKI ←INSTAGRAM: https://www.instagram.com/socialwithrocki/PROJECT SUITE: https://socialwithrocki.appSALES AUTOMATION COURSE: https://socialwithrocki.my.canva.site/home#homeworkout

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into leveraging YouTube for business growth, highlighting strategies that avoid the typical creator grind. They discuss the importance of producing a 'pillar content' video that encompasses the essence of their message and using it as a lead generation tool. They also explore the efficient use of discovery ads to increase content reach without overwhelming content production demands.Highlights:"You don't have to post all the time, but you do have to do what they're unwilling to do, which is to spend some advertising dollars.""We're not purely dependent upon the algorithm to make sure if we ever pause, then it goes away.""It's truly amazing what can happen when you step out of the day-to-day.""If you're a business person, you're not a YouTuber, and you're not a creator, and you want to give YouTube a shot... what's the one piece of content you wish everybody saw before they talked to anybody in your sales team?"Timestamps:00:00 - Introduction to YouTube Struggles and Strategies01:52 - The Merit of Consulting and Content Creation03:53 - Approaches to Social Media and Content Impact05:57 - Special Event Announcement: Get Scalable Live10:15 - Detailed Discussion on Content Strategy and YouTube12:43 - Deciding on Pillar Content for Business16:22 - Relaunching with Optimized Content20:00 - Driving Traffic with Discovery Ads22:24 - Analyzing Budget and Audience Impact25:28 - Sustaining Business through Strategic Ad SpendingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable Workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Let's just keep it real for a moment: Pivoting in business can be scary. Especially when you've had previous massive success.And letting that fear reign is EXACTLY what's keeping many entrepreneurs from getting to their next level.But my guest today is here to show us how she broke through those barriers…by launching a second brand that went completely viral on social media and cultivating a new (and organic!) community!Michelle Cordeiro Grant went from founding (and exiting) the lingerie brand LIVELY to launching GORGIE, a wellness-focused energy drink that's disrupting the consumer goods market.I got literal goosebumps listening to her approach to market research and brand building…it's simply GENIUS (and something that you will be able to replicate in your business.)Click play to hear all of this and:(00:02:24) How Michelle (successfully) founded two different companies in two different markets(00:04:54) The benefits of creating a brand-led and community-driven company(00:07:01) The emotional journey of selling a company and figuring out your next step(00:10:27) How to analyze the market to identify gaps that your business can leverage(00:11:54) The process of using social media for market research(00:16:03) The best qualities to look for in mentors and business partners(00:21:06) Why you need to build in public and cultivate a community before launching(00:22:35) How you can host in-person events for your business before your end product is finished(00:32:18) Michelle's journey of getting GORGIE into Whole Foods (her first choice!)(00:33:42) The differences between DTC, retail, and Amazon strategies(00:35:36) What makes a brand “sticky” (and how to have customers come back for more)(00:38:53) How to implement a successful user-generated content strategy(00:52:24) How to build your business while also prioritizing your familyListen to Related Episodes:Turn Your Dreams into Reality: How to Avoid Dead-End Questions and Create PossibilitiesHow to Get Faster Running Your BusinessFor full show notes, visit jasminestar.com/podcast/episode459

Travis Brown jumped up to 90,000 followers on Instagram in just six weeks, and he's joining us on today's Insight Out episode to give YOU the tools you need to make that happen on your own social media platform.  As we dive into how his hit idea Pod Decks came to fruition, media consumption, the pressure to create viral content, secrets to a great hook, and more, you'll learn about his journey to his multitude of business endeavors, how he hopes to help fellow content creators, and get a peek into his own content creation process.  You don't want to miss out on this opportunity to hear about how the man who lived and breathed podcasts broadened his business and his audience!  Let's Meet Our Guest Travis Brown is a social media content creator, keynote speaker, and Social Boom coach who believes in helping creatives, entrepreneurs, and business-minded individuals of the world reach their audience and their goals. While his own social media content focuses on business and income-inspired content (beginning with his unique tagline “Here's a business idea – do something with it!”), his work for Social Boom centers on supporting and encouraging the rapid growth of anyone he seeks out his expertise.  Here's What You'll Learn How to manage your expectations and anxiety for your own creative output (3:30) Why testing your strategies before committing to them is important (9:50) Mindless scrolling vs. conscious consumption (17:00) How to do your research in this field and why it's essential (42:10) Brown's tips for crafting hooks and calls to action (45:08) His top two tools for content creation right now (57:23) Where you can find his content, a community of like-minded individuals, and resources for your own growth (1:00:18) Travis Brown's Thoughts on Content Creation & Research Media Consumption: Manage the habit (and comparison) by setting a timer before you scroll.  Pay attention to what's working and what draws you in. Use this time to research! Creating Content: Let go of the expectation that your content needs to always succeed or go viral. Manage your anxiety about the pressure so you can create freely!  Do your research by paying attention to popular content, hooks, etc.  Define your outcome. What are people going to get from consuming your content? Test your ideas to see what works and what doesn't.  Once you find what works, stick with it! Your hook should remain constant, and keep your content within your niche.  Crafting a Hook: Your hook can play on people's fear of missing out, be a listicle, or even work to relate to your audience.  Whichever you choose, you want to draw them in with a big statement that requires a reveal. After your big statement, offer your audience that instant gratification with an answer! If you wait around to reveal, you risk losing their attention.  How to Research on TikTok: Open TikTok and filter by content made in the last three months and “most liked” content. This will show you what's working RIGHT NOW.  Look around and pay attention to hooks, video formatting, graphics, etc.  Let this inspire you and fuel the success of your own content!  Quotes Billy Samoa Saleebey “Sometimes you gotta slow down to speed up.” “Being able to pivot is a superpower.” Travis Brown “You don't need more information. You need more action.” “Nobody cares; we're just making chairs.” (Originally Chris Ballew) “Research gives me a lottery ticket with five of the numbers already filled out.” “Virality comes from predictability, not creativity.” Resources & Links to Travis Brown's Socials  Travis Brown Instagram: @travisbrown (If you DM “pm22” to Travis on Instagram, you'll receive his 10,000 Follower Blueprint book.) Social Boom: https://www.socialboom.club/signup Travis Brown's Everyday Tools: Capcut: A free resource for adding captions to music, videos, etc.  Copy.ai: A tool for generating ideas for blogs, emails, etc.  Learn more about your ad choices. Visit megaphone.fm/adchoices