POPULARITY
Start writing online: https://startwritingonline.com/Start ghostwriting: https://yt.premiumghostwritingblueprint.com/?el=XalgoYT&htrafficsource=youtube_organic&utm_source=XalgoIf you're new to my channel… hey there! My name is Nicolas Cole and I've been writing online since 2007. Since then, I've generated over a billion views on my writing, written 10+ books, and built multiple 7+ figure writing-related businesses, including two of the largest writing programs on the Internet: Ship 30 for 30 & Premium Ghostwriting Academy. I have made millions of dollars writing online, so I fundamentally reject this narrative (pun intended) “nobody makes a living as a writer.”Yes, you absolutely can make a living as a writer. In fact, you can make more than just a living. You can make tons of money as a writer… IF… you're a digital writer, and embrace learning the new skills required to thrive in a digital world. Which is why I started this YouTube channel.Consider me your Digital Writing Mentor!On this channel I talk about:- Digital Writing- Ghostwriting- Writing With AI- Self-Publishing- Writing Services & Business ModelsSo if you have any questions, drop me a comment on any video and I'll answer them in a future video!Keep writing,Cole(00:00) X Algorithm Changes: What Happened?(07:05) History of Platform Evolutions(14:20) Following the Money & Incentives(22:00) X's Shift to Long-Form: Articles & Virality(31:00) Building & Leveraging Your Content Library(38:30) Format Evolution: Paragraphs vs. Threads(47:00) Experimenting with New Formats & Video(51:00) Key Takeaways & Action Plan~
Text me!In this conversation, Melanie Borden and I discuss the evolution of personal branding, particularly through LinkedIn, and the importance of visibility in today's digital landscape. Melanie shares her journey of building her brand, overcoming fears, and the significance of influence and virality in content creation. They explore strategies for effective content, the balance between personal and private sharing, and the mindset needed to combat imposter syndrome. The discussion emphasizes the need for authenticity and connection in a world increasingly dominated by AI and algorithms.takeawaysYou have a personal brand whether you realize it or not.LinkedIn is the new water cooler for professionals.Fear often holds people back from visibility.3% of LinkedIn users post content, indicating vast opportunity.Virality does not always equate to revenue.Growth, impact, strategy, and trust are key components of personal branding.A successful content strategy includes educational, personal, promotional, and user-generated content.Personal stories resonate more than purely professional content.It's important to disconnect from digital platforms to foster creativity.Remind yourself of your accomplishments to combat imposter syndrome.Connect further with Melanie HERE or on LinkedIn HERE IG @humantobrandPurchase her book HERESupport the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DM ABOUT THE HOST: Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Let's connect further!! LinkedIn HERE IG @cpennington55 FB HERE ChilledVino HERE
The Go-To Food Podcast, brought to you by Blinq, the UK company revolutionising the POS game, and today we are joined by a man who has lived about five careers in one life. From scaffolder to delivery driver, chef to publican, and now the force behind two of London's most-loved neighbourhood landmarks: The Plimsoll and Tollington's Fish Bar. Ed McIlroy is funny, blunt, properly self-aware, and, crucially, he is building places that feel like they belong to the city, not the trend cycle.This episode starts with a tease that will have every North Londoner leaning in: a new opening is coming, and soon. Ed gives just enough away to be dangerous, but what follows is even better, a sharp take on originality, why design and personality matter more than “owning” a dish, and how he looks further afield for inspiration without playing copycat down the road. If you have ever rolled your eyes at another identikit “minimal” restaurant, his rant alone is worth the listen.Then it gets properly good: Ed explains how the Plimsoll burger went viral, why he is totally unbothered by internet backlash, and what it really means to run restaurants as a business. He talks candidly about money, margins, dishwashers breaking, and the bizarre shame people project onto hospitality owners for admitting they need to make profit to survive. There is also the legendary influencer story, the police station address, the morale boost, and the moment it all kicked off online.And underneath all the jokes is a serious blueprint for modern hospitality: build local, earn trust, offer value, and make people feel looked after. Ed talks about why pubs feel warmer than restaurants, why service is about to matter more than ever, and why he would rather open a dingy late-licence dive bar than chase Soho rent. If you care about restaurants, running a business, or just want to understand how London's best neighbourhood spots actually happen, this is one you will fly through.Pre Order Ben's Incredible Book - All You Can Eat - By Clicking Here - https://www.amazon.co.uk/All-You-Can-Eat-British/dp/1805221523 Hosted on Acast. See acast.com/privacy for more information.
With Mardi Gras here, this conversation hits different. Mr. Weatherall talks viral parade moments, Louisiana culture, and what it's really like filming Mardi Gras from behind the lens.
Coming into 2026, I had no intention of joining a new platform. Focus is our greatest superpower, and I don't take lightly introducing anything new that competes for your attention. But after spending time inside Substack, I realized something: This platform is rewarding the exact opposite of what most social media platforms value today. In this episode, I break down why Substack is emerging as one of the most important platforms for experts, authors, consultants, and service providers, and why those who act early will have a massive advantage. We talk about: Why virality + AI is accelerating a race to the bottom How Substack rewards depth, point of view, and real thinking Why early adopters always win, and what Instagram taught us about market timing How creators are monetizing without funnels, teams, or massive audiences Why writers and thinkers have been undervalued for years and why that's changing How Substack fits into book launches, IP expansion, and long-term legacy building If you're tired of chasing algorithms, hooks, and short-form entertainment, and you want to build a paid audience that actually values your thinking, this episode will completely change how you leeverage content, platforms, and opportunity in 2026. TIMESTAMPS: 02:11 – 10:55 What changed my mind about Substack, what it is, and who it's really for 10:56 – 14:40 Why 80% of people are stronger writers than speakers—and why that's been costly 14:41 – 18:55 Virality, AI, and the race to the bottom of internet marketing 18:56 – 22:30 The "wrong room" problem: why great ideas get ignored on the wrong platforms 22:31 – 26:50 Why early adopters always win 26:51 – 30:40 How Substack monetization actually works: an overview of free, paid, and founding tiers 30:41 – 34:45 Why Substack readers expect to pay, and why that changes everything 34:46 – 38:20 Substack vs Instagram, LinkedIn, and Facebook: reach vs resonance 38:21 – 41:50 The five biggest advantages of Substack for thought leaders 41:51 – 45:30 How Substack fits into book launches, IP expansion, and long-term income 48:21 – 50:00 The LIVE Substack Intensive on Febraury 24th RESOURCES: Save your seat for the upcoming LIVE Substack Intensive on February 24th (paid + founding Substack subscribers get $100 off -- DM Kelly on Substack for the discount code) https://accelerator.virtualbusinessschool.com/substack Subscribe to Kelly's Substack as a free, paid, or founding member: https://kellyroachofficial.substack.com/subscribe Grab one of Kelly's bestselling books: https://kellyroachinternational.com/books/
Jim and Them Alternate Corey Feldman Universe: We are peeking through the multiverse at the infinite possibiites of Corey Feldman missed roles.Marcie On Fantano: Marcie Hume, the director of Corey Feldman Vs. The World was on Fantano as she gets ready to show up on Jim and Them next episode!Corey At NAMM: We check in Corey Feldman's performances at the NAMM Expo and we hear from listeners favorite moments for the 900 celebrationCOREY FELDMAN!, SHOW STOPPER!, LET'S JUST TALK!, DON CHEADLE!, BOOGIE NIGHTS!, JIM AND THEM IS POP CULTURE!, ANTI-COREY POD!, REAL ONES!, JUDY GREER!, QUEEN!, ROAD TO 50K!, PATRICE SUITS!, RUBBING HANDS MEME!, JAWBREAKER1, I SEE YOU!, AVATAR!, PO BOX!, STICKERS!, JIM AND THEM ALTERNATE COREY UNIVERSE!, VIRALITY!, GILBERT GRAPE!, LEONARDO DICAPRIO!, MARCIE HUME!, IN STUDIO!, GAUNTLET!, SHOUT OUTS!, BIG FAN!, HAWAII!, WALK AWAY!, STAND MY GROUND!, NAMM!, GREGG!, NO SYMPATHY!, FUMBLING!, JOE COCKER!, THE BEATLES!, ADRIEN SKYE!, WHEELHOUSE!, NBA HEAD!, JASON KIDD!, CIFI RECORDS!, VOICEMAILS!, FAVORITE MOMENTS!, 22 NECKLACE!, MAX!, SHIRELEAF!, HUMONGOUS!, ESO!, MUCH MORE! You can find the videos from this episode at our Discord RIGHT HERE!
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Anthony Barresi built a 7-figure pasta straw brand by launching fast, creating viral content and building relationships to drive sales.For more on Pasta Life and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Making a Scene Presents - Why Ownership Beats Virality Every TimeThe day the internet “loves” you can still be the day you learn you own nothingEvery indie artist has felt it. You post a clip and you don't expect much, and then your phone starts buzzing like a broken snare. Comments show up from strangers, shares stack up, and somebody types, “How are you not famous?” and for a minute you can taste the alternate timeline where one moment fixes everything. http://www.makingascene.org
Latest News/Headlines | Traffic | Weather | Sports Topic I: Compassion: from Home to Humanity Topic II: Truth, Misinformation & Moral Responsibility in the Digital Age Presenter(s): Imam Noorudeen Jahangeer Imam Muhammad Ather Guest(s): * Dr Aziz Hafiz * Mr Aidan McQuade * Dr Deborah Smith * Damian Watson and Emily Angus (panel interview) * Ms Yasmina Silva Producer(s): Aisha Batul Mannan and Aiysha Kanwal Nawaz Lead Producer: Hania Yaqub Researcher(s): Amna Marium, Raazia Choudhry, Hannan Ashraf, Tooba Malik, Zanubia Ateeq and Sadiya Rahman
What's the real secret to building a personal brand that lasts? In this power-packed duo episode, Rory and AJ Vaden break down why chasing trends and virality will never replace the one thing that actually grows your business: trust. If you've ever felt pressure to go viral, post constantly, or master every new platform, this episode will set you free. Rory and AJ reveal how sustainable success comes not from algorithms—but from anchoring your brand in service, consistency, and undeniable credibility. You'll learn: Why viral moments rarely convert into real revenue The hidden cost of "chasing cool" over building trust How to stay relevant without selling your soul to social media The one thing every 7-figure brand has in common This is a call to rise above the noise, build with integrity, and become known for the right reasons. If you're playing the long game, this episode is your new blueprint. CLICK HERE to listen to the Wealthy and Wellknown Audiobook FREE
This week, Ashley is in Sydney with Annabel Hay, founder and CEO of CLUTCH Glue and one of Shark Tank Australia's most talked about contestants. Not yet 30 and already having pivoted from construction management to building a global consumer brand, Annabel breaks down what happens after virality, from manufacturing and logistics to retail expansion, fundraising strategy, and the operational systems required to scale.CLUTCH Glue started with a simple problem. A night out, failing fashion tape, and one thought: “It would be so much easier if I could just glue myself into my clothes.” Annabel built an alternative to body tape that lets you glue, rather than tape, clothes to your body.Four years of R&D later, CLUTCH is patented, sweat resistant, water soluble, hypoallergenic, non toxic, and designed to wash off when you are done.Virality came fast. A 10 second TikTok hit 9M views overnight and sold out the first 5,000 units. Then the real work began, scaling manufacturing, tightening operations, and turning attention into a repeatable business.Shark Tank was strategy, not luck. Annabel spent six months and more than 100 hours preparing, then landed the strap moment that made the product instantly click on camera. The clip later became one of the show's most viral moments and introduced CLUTCH to a global audience.Retail came later. DTC first for margin and data, then founder led outreach to get ranged. CLUTCH hit Priceline shelves and became the number one best selling product within a week.
With the new year, changes are afoot at TikTok. On January 22, the U.S. version of the app sold for approximately $14 billion to an investor group that includes Oracle, private equity firm Silver Lake and investment firm MGX. It's yet to be seen how these changes will impact TikTok Shop, which has become an e-commerce behemoth. In December 2025, Wired reported that the social commerce platform had grown to rival eBay in scale, estimating that it sold $19 billion worth of products globally between July and September of last year. Even before these most recent changes, as TikTok Shop has matured, brands have been rethinking how they work with creators. In this episode of the Glossy Beauty Podcast, hosted by Pop editor Sara Spruch-Feiner, Glossy reporter Zofia Zwieglinska unpacks her recent story exploring what's currently driving sales on TikTok Shop — from replicable video formats to product bundles to AI — and how those shifts are redefining influencer marketing.
In this episode of First Round's On Me, we sit down with Megan Boni — comedian, viral creator, and the woman behind one of the internet's most iconic moments: “I'm looking for a man in finance…”Megan opens up about what virality actually feels like, the weirdness of being recognized in real life, and how parasocial love differs from real support and friendship. We talk about creativity sparked in the most random moments, turning lightning-in-a-bottle internet fame into real opportunities, and why authenticity beats curated perfection every time.She also shares her pivot from corporate life to content creation, working with artists like David Guetta, navigating sudden internet fame, and her dreams of breaking into comedy and acting.From sports debates and dating preferences to the pressure of going viral twice, this episode is funny, honest, and a behind-the-scenes look at what it really means to blow up online — and stay true to yourself after.
Send us a textWhat happens when your biggest lead source vanishes overnight? We dig into that turning point with Austin Armstrong—CEO of Syllaby, co-founder of AI Marketing World Conference, best-selling author, and creator with 4M+ followers—to unpack how to turn volatile attention into a durable business. From the TikTok ban that exposed platform risk to the systems that now power his growth, Austin shows why views don't pay the bills unless you build the pipes behind them.We get specific about trust and community: how a sharp personal brand, consistent value, and real conversations in the comments transform casual viewers into advocates. Austin breaks down the series playbook that's driven billions of organic views—repeatable hooks, swappable middles, and clear CTAs that invite binge behavior across platforms. You'll hear practical examples, from “ChatGPT secrets you should know” to “real or fake” formats that educate and entertain while feeding search and playlist discovery.AI takes center stage as a force multiplier, not a replacement. Austin shares how Syllabi surfaces trending topics, generates scripts, produces videos with modern models, and schedules across social, helping teams blanket their niche with relevance. We draw the line between what to automate and what to own: let AI handle the tedious production and distribution; keep humans on POV storytelling and authentic engagement. We also tackle ethics head-on, calling out fake AI UGC and avatar “reviews” as trust killers that invite regulatory trouble.If you've wondered how to balance short-form reach with long-form depth, or how a modern CMO can use time inventories to buy back hours for strategy, this conversation offers a clear blueprint. Expect actionable frameworks, candid pitfalls, and a renewed focus on systems, trust, and ethical leverage. Subscribe, share with a marketer who needs it, and leave a quick review—then tell us the one workflow you'll automate this week.This episode was recorded through a Descript call on December 18, 2025. Read the blog article and show notes here: https://webdrie.net/virality-wont-pay-your-rent-but-systems-might-with-austin-armstrong/..........................................................................
Today's guest has quietly shaped the sound of a generation.He has written and produced some of the biggest songs of the last 15 years—from One Direction's "Story of My Life" to Niall Horan's "Slow Hands," Sabrina Carpenter's "Taste", Teddy Swims' "Lose Control," and Olivia Dean's "So Easy to Fall in Love."A true songwriter's songwriter, John Ryan doesn't just chase hits—he shapes careers, defines sounds, and knows exactly when inspiration is knocking.In this episode, John breaks down what it really takes to stay relevant across multiple eras, why authenticity always wins, and how he went from a Berklee kid living in his manager's parents' house to becoming one of the most trusted voices in pop music.We talk about:- The hardest years of his career- The real batting rate of the best songwriters- Meeting Sabrina Carpenter and Teddy Swims- Working with One Direction and losing Liam- Gems upon GEMS for up and coming musicians, songwriters, and producersand a special live performance of some of his biggest hits.A special thank you to our sponsors…Our lead Sponsor, NMPA— the National Music Publishing Association. Your support means the world to us.And @splice — the best sample library on the market. Period.Chapters:00:00 Intro: John Ryan02:30 How John Got Into the Music Industry06:30 Songs from Eighth Grade & Writing Early10:30 Writing Like a Kid Again (The Picasso Effect)13:00 Berklee, Pro Tools & Learning the Craft17:00 How Many Songs Actually Make It Out?19:30 Maroon 5's “Cold”21:30 Niall Horan: From One Direction to Solo Artist24:15 The Lowest Point of His Career26:00 The Realization That Saved Him28:00 Meeting Teddy Swims & Sabrina Carpenter31:00 Social Media, Virality & “I Don't Have That on My Phone”33:30 Writing “Heaven” with Niall Horan34:00 Sabrina Carpenter's “Feather”36:00 Stop Chasing Numbers. Start Betting on People38:00 Co-Writing with Amy Allen41:56 How John Ryan Produces Songs44:50 Country Music & Expanding Taste47:20 Liam Payne51:03 Olivia Dean – “So Easy to Fall in Love”56:45 John Ryan's Take on Collaboration58:50 Writing “Tears” with Sabrina Carpenter59:40 Managing Life, Energy & Relationships1:02:01 “Steal My Girl” & “Night Changes” Should've Been Bigger1:04:52 Choosing Great People Over “Sure Things”1:07:00 John Plays & Sings His Hits1:20:00 Why 10,000 Hours Isn't Enough1:21:06 GEM: Ruthlessly A/B Your Music to Get BetterHosted by Ross GolanProduced by Joe London and Jad SaadEdited by Jad SaadPost-Production VFX by Pratik Karki Hosted on Acast. See acast.com/privacy for more information.
Authority-building has entered a new era—visibility hinges on context and credibility, and your expertise must be discoverable not just to humans but to machines. In this episode of The Trending Communicator, host Dan Nestle explores these seismic changes with Stephanie Grober, Marketing and PR Director at the Horowitz Agency and a true trailblazer in legal and professional services PR. Stephanie has mastered the art (and science) of making experts both visible and quotable, securing more than 200 high-impact media placements in a single year while connecting the dots between traditional PR and Generative Engine Optimization (GEO). She was already making her clients discoverable to the machines before most of us had even heard of ChatGPT. Listen in and hear about: How traditional media relations thrives by blending strategic expertise with authentic human connection Why building credibility and visibility is essential for experts aiming to shape public narratives What role generative engine optimization (GEO) plays in making experts visible to AI-driven search How the definition of newsworthiness is shifting amid a relentless, minute-by-minute news cycle Why earned media placements influence discoverability but are not a magic bullet for GEO How leveraging both personal and firm branding helps legal and professional services stand out What opportunities and risks AI introduces for PR professionals, reporters, and the stories they tell Notable Quotes On the rapidly changing news cycle: "Evergreen stories...there's no room for them right now. Think about how much news, how much breaking news is coming at us. The news cycle doesn't even feel like 24 hours. It feels like 24 minutes." [00:12:09 - 00:12:27] On the human element in PR (and reluctance to let AI take over): "PR is still very human...We aren't using it to pitch. And I'll say that there are some agencies that may be writing their pitches with AI. We are not. And that is a choice. We want to stand out as being authentic and human." [00:19:36 - 00:20:58] On why traditional PR isn't dead—it's evolving: "It's a science and an art is what I like to say. Every time we try to make it a science, it shows us that it is an art and vice versa." [00:27:25 - 00:27:45] On discoverability in the era of AI: "We've been training the LLMs this entire time without realizing it. So for us, you know, some of the ways our clients have been referred to colloquially, you know, now that's how they're being discovered in a generative summary." [00:46:47 - 00:47:14] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Stephanie Grober: Stephanie Grober | LinkedIn Horowitz Agency Timestamps 0:00:00 Authority Building's Evolution & AI's Role in Visibility 0:06:12 Legal & Accounting PR in a Fast-Moving World 0:12:09 Shifting News Cycles, Pitching for Relevance 0:17:30 Traditional Media Relations: Still Vital? 0:22:35 AI, Authenticity, and Human-Centric PR 0:27:25 Art vs. Science in Media Outreach 0:33:49 GEO (Generative Engine Optimization) Disrupts PR Strategies 0:39:06 Earned Media's True Influence in GEO 0:44:34 Discoverability, Signal vs. Virality for B2B & Legal 0:50:56 Pivoting Expertise—Challenges in AI Search 0:57:30 Human Relationships, Strategy, and ROI in Legal PR 1:02:00 Supporting Journalists and the Future of Media (Notes co-created by Human Dan, Claude, and Castmagic) Learn more about your ad choices. Visit megaphone.fm/adchoices
Adeel Hashmi is a multi-talented personality who has made significant contributions to the arts and culture scene in Pakistan. He holds a Masters in Filmmaking from San Francisco, USA, and began his career in the late 1990s as a writer and actor on television. He has since ventured into stage performances and communications training and is renowned for his eloquence. Adeel is regularly invited to perform poetry recitations worldwide and is a sought-after speaker on various topics at conferences and events. He is also the founder of the Faiz Festival, an annual literary event held in Lahore since 2015. In addition to his diverse talents, Adeel is a classically trained pianist, holding a grade 3 certificate from the Trinity College London. He imparts piano lessons to young children. His contributions extend beyond the realm of arts and culture. Adeel served as the Chairman of the Punjab Film Censor Board, Government of Punjab. Moreover, he is a member of the Artist Welfare Fund Committee, chaired by the President of Pakistan. This committee provides financial assistance to impoverished artists. Chapters:0:00 Introduction2:00 Faiz Ghar6:00 Memories of Faiz Ahmed Faiz and living with Faiz's legacy8:38 Comedy, Bhand, Mirasi and respect for the performing arts15:53 NCA, Performing Arts Societies, Faisal Qureshi, Jawad Bashir24:50 Chaudhry Faiz and the Urdu-Punjabi binary 33:42 Literary Festivals, Virality and Camps49:00 Men's Mental Health and boys being abused58:00 Mastering Communication and meeting Zia Mohyeddin 1:10:00 Art giving you a voice and writing 1:19:00 Facing criticism online1:23:00 Ufone Ads1:24:50 Audience QuestionsThe Pakistan Experience is an independently produced podcast looking to tell stories about Pakistan through conversations. Please consider supporting us on Patreon:https://www.patreon.com/thepakistanexperienceTo support the channel:Jazzcash/Easypaisa - 0325 -2982912Patreon.com/thepakistanexperienceAnd Please stay in touch:https://twitter.com/ThePakistanExp1https://www.facebook.com/thepakistanexperiencehttps://instagram.com/thepakistanexpeperienceThe podcast is hosted by comedian and writer, Shehzad Ghias Shaikh. Shehzad is a Fulbright scholar with a Masters in Theatre from Brooklyn College. He is also one of the foremost Stand-up comedians in Pakistan and frequently writes for numerous publications. Instagram.com/shehzadghiasshaikhFacebook.com/Shehzadghias/Twitter.com/shehzad89Join this channel to get access to perks:https://www.youtube.com/channel/UC44l9XMwecN5nSgIF2Dvivg/join
Unlocking Virality: The Secrets to Going Viral with Austin Armstrong. In this episode, Austin Armstrong, creator, strategist, and author of 'Virality: Your Playbook for How to Use AI and Social Media Marketing to Go Viral and Get Paid,' shares insights on creating content that garners massive engagement. He discusses strategies for generating intrigue through titles, the importance of broad content, and constructing a successful content funnel. Armstrong delves into the concept of 'ethical clickbait,' the importance of authenticity, and how leveraging AI tools can enhance content creation. He also emphasizes the significance of using new forms of lead magnets like micro SaaS tools. 00:27 Meet Austin Armstrong: The Viral Content Expert 01:00 Secrets to Going Viral: Intrigue and Broad Appeal 04:06 The Power of Broad Content and Funnels 07:10 Crafting Content Strategies: Testing and Iteration 11:22 The Importance of Hooks and Curiosity Gaps 15:00 Balancing Authenticity and Strategy 20:35 Choosing the Right Social Media Platform 23:34 Leveraging AI for Content Strategy 31:09 The Future of Lead Magnets: Micro SaaS 37:26 Final Thoughts and Inspirations This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter
The NGO racket continues to get exposed and attention, while old words are back in the lexicon. Carney's dad trying to help out the dumber kids with 'special' classes, Robert J Carney clip - Special Classes. Widespread corruption exposed everywhere, will anything come of it? The massive NGO/LLC complex, Canadians get absolutely nasty on X against Alberta separatists Trans-indigenous troll making a point about land ownership, Hungary pushes back as Europe slips further down. We play some clips about Hydroxychloroquine and cancer, the flu shot, more on Covid jabs and Coleman on the Club of Rome. What happens to the vaccine injured in Canada? What is the biggest corporate tax dodger in Canada? To gain access to the second half of show and our Plus feed for audio and podcast please clink the link http://www.grimericaoutlawed.ca/support. For second half of video (when applicable and audio) go to our Substack and Subscribe. https://grimericaoutlawed.substack.com/ or to our Locals https://grimericaoutlawed.locals.com/ or Rokfin www.Rokfin.com/Grimerica Patreon https://www.patreon.com/grimericaoutlawed Support the show directly: https://grimericacbd.com/ CBD / THC Tinctures and Gummies https://grimerica.ca/support-2/ Our Adultbrain Audiobook Podcast and Website: www.adultbrain.ca Our Audiobook Youtube Channel: https://www.youtube.com/@adultbrainaudiobookpublishing/videos Check out our next trip/conference/meetup - Contact at the Cabin www.contactatthecabin.com Other affiliated shows: www.grimerica.ca The OG Grimerica Show Join the chat / hangout with a bunch of fellow Grimericans Https://t.me.grimerica grimerica.ca/chats Discord Chats Darren's book www.acanadianshame.ca Eh-List Podcast and site: https://eh-list.ca/ Eh-List YouTube: https://www.youtube.com/@TheEh-List www.Rokfin.com/Grimerica Our channel on free speech Rokfin Leave a review on iTunes and/or Stitcher: https://itunes.apple.com/ca/podcast/grimerica-outlawed http://www.stitcher.com/podcast/grimerica-outlawed Sign up for our newsletter http://www.grimerica.ca/news SPAM Graham = and send him your synchronicities, feedback, strange experiences and psychedelic trip reports!! graham@grimerica.com InstaGRAM https://www.instagram.com/the_grimerica_show_podcast/ Purchase swag, with partial proceeds donated to the show www.grimerica.ca/swag Send us a postcard or letter http://www.grimerica.ca/contact/ ART - Napolean Duheme's site http://www.lostbreadcomic.com/ MUSIC Tru Northperception, Felix's Site sirfelix.bandcamp.com Links to the stuff we chatted about: https://x.com/ryangerritsen/status/1907971842637169094?s=43 https://x.com/mario4thenorth/status/2006071106759782562?s=43 https://x.com/i/trending/2007154522007949682 https://x.com/kcpollock https://x.com/derrickevans4wv/status/2005836912397812056?s=43 https://x.com/liz_churchill10/status/2006083135432245502?s=43 https://x.com/michaelcoopermp/status/1981414077361480152?s=43 https://www.ctvnews.ca/vancouver/article/mounties-arrest-airline-pilot-before-takeoff-at-vancouver-airport/ https://x.com/andrewgold_ok/status/2007134799761224183?s=43 https://x.com/redlinereportt/status/2007179199233298844?s=43 https://x.com/beefinitiative/status/2006541759505916204?s=43 https://x.com/infolibnews/status/2006927865665958333?s=43 https://x.com/conspiracyb0t/status/2006495693956067463?s=43 https://x.com/nichulscher/status/2007150684043657663?s=43 https://x.com/thehealthb0t/status/2007063327042908452?s=43 https://x.com/iluminatibot/status/2007027661361774603?s=43 https://x.com/xphoenixdragon/status/2006762121338732949?s=43 https://x.com/hungarybased/status/2007202742734033165?s=43 https://x.com/ShaunRickard67/status/2007164485635846212?s=20 https://x.com/Real_RobN/status/2007158253738708997?s=20 https://x.com/DataRepublican/status/2006853069318008851?s=20 https://x.com/elonmusk/status/2007130787033027020?s=20 https://x.com/DataRepublican/status/2006895927030952297?s=20 https://x.com/erik_thorvalds/status/2006856579606524096?s=20 https://x.com/elonmusk/status/2006831465720590685?s=20 https://x.com/StellaEscoTV/status/2006417506383319476?s=20 https://x.com/yegwave/status/2006348865507598505?s=20 https://x.com/JackDan110/status/2006385991729475836?s=20 https://x.com/TheReclamare/status/2006099147577851939?s=20 https://x.com/elonmusk/status/2005757282190254378?s=20 https://youtu.be/8XnjrCBKRzQ?si=ulLxPyuDfYPJwOIk
What if your content didn't have to perform—just work? In this episode, we sit down with Brittany Hennessy to unpack how social media shifted from a scrapbook to a search engine, and what that means for founders building visibility without burning out.We break down why clarity now beats consistency, how “real work” content outperforms polish, and why the smartest creators treat their feeds like living systems—not highlight reels. Brittany shares how to build momentum with limited time, what actually converts attention into trust, and how to use AI as a tool without losing your voice.3 Takeaways: • Visibility beats virality — Consistent, clear signals outperform one-off hits. • Systems scale creativity — Batch once, reuse smartly, and let process replace pressure. • Boundaries build trust — Showing less, but with intention, creates stronger connection.Our Guest: Brittany Hennessy is a social strategist and creator known for helping founders turn everyday moments into high-impact content. With a background in digital media and brand storytelling, she helps entrepreneurs build sustainable visibility—without chasing trends or burning out.Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com. Youtube: / Handbagdesigner101-ihda | Instagram:/ Handbagdesigner TikTok: / Handbagdesigner | Twitter: / Handbagdesigner
Adeel Hashmi is a multi-talented personality who has made significant contributions to the arts and culture scene in Pakistan. He holds a Masters in Filmmaking from San Francisco, USA, and began his career in the late 1990s as a writer and actor on television. He has since ventured into stage performances and communications training and is renowned for his eloquence. Adeel is regularly invited to perform poetry recitations worldwide and is a sought-after speaker on various topics at conferences and events. He is also the founder of the Faiz Festival, an annual literary event held in Lahore since 2015. In addition to his diverse talents, Adeel is a classically trained pianist, holding a grade 3 certificate from the Trinity College London. He imparts piano lessons to young children. His contributions extend beyond the realm of arts and culture. Adeel served as the Chairman of the Punjab Film Censor Board, Government of Punjab. Moreover, he is a member of the Artist Welfare Fund Committee, chaired by the President of Pakistan. This committee provides financial assistance to impoverished artists. Chapters:0:00 Introduction2:00 Faiz Ghar6:00 Memories of Faiz Ahmed Faiz and living with Faiz's legacy8:38 Comedy, Bhand, Mirasi and respect for the performing arts15:53 NCA, Performing Arts Societies, Faisal Qureshi, Jawad Bashir24:50 Chaudhry Faiz and the Urdu-Punjabi binary 33:42 Literary Festivals, Virality and Camps49:00 Men's Mental Health and boys being abused58:00 Mastering Communication and meeting Zia Mohyeddin 1:10:00 Art giving you a voice and writing 1:19:00 Facing criticism online1:23:00 Ufone Ads1:24:50 Audience QuestionsThe Pakistan Experience is an independently produced podcast looking to tell stories about Pakistan through conversations. Please consider supporting us on Patreon:https://www.patreon.com/thepakistanexperienceTo support the channel:Jazzcash/Easypaisa - 0325 -2982912Patreon.com/thepakistanexperienceAnd Please stay in touch:https://twitter.com/ThePakistanExp1https://www.facebook.com/thepakistanexperiencehttps://instagram.com/thepakistanexpeperienceThe podcast is hosted by comedian and writer, Shehzad Ghias Shaikh. Shehzad is a Fulbright scholar with a Masters in Theatre from Brooklyn College. He is also one of the foremost Stand-up comedians in Pakistan and frequently writes for numerous publications. Instagram.com/shehzadghiasshaikhFacebook.com/Shehzadghias/Twitter.com/shehzad89Join this channel to get access to perks:https://www.youtube.com/channel/UC44l9XMwecN5nSgIF2Dvivg/join
#724 LinkedIn isn't just a “nice to have” anymore — it might be the fastest way to build real B2B pipeline if you know how to play the game! In this episode, host Brien Gearin sits down with Shamus Madan, founder of Dealroom Media, to break down how his team helps founders go viral on LinkedIn and turn content into sales conversations. Shamus shares his origin story (starting a podcast at 15, working his way up to landing Mark Cuban), the hard pivot that saved his business after nearly running out of money, and the simple system they use today: biweekly founder interviews, turning those into high-performing posts, scheduling + approvals, and tracking results. They also unpack the difference between “virality” vs. “pipeline content,” the three ingredients of a winning LinkedIn hook, how often to post, what actually matters on your profile, and why content-first companies will win the next decade! What we discuss with Shamus: + LinkedIn as a pipeline engine + Virality vs. pipeline content + Founder-led personal brands + Three-part viral hook formula + Biweekly SME interviews + Content from conversations + Posting frequency (3–5/week) + Profile optimization basics + Month-to-month client model + Content-first growth strategy Thank you, Shamus! Check out Dealroom Media at Dealroom.media. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices
Host Piya Chattopadhyay speaks with The Atlantic's Toluse "Tolu" Olorunnipa and Politico's Hailey Fuchs about the revelations in Friday's partial release of the Epstein files – and how they intersect with U.S. politics, baker and writer Ruby Tandoh explains how virality shapes our appetites, Dr. Siddhartha Mukherjee discusses breakthroughs in cancer research, and novelist Gary Shteyngart explores the parallels between his dystopian new novel and life in the U.S. today.
Su chats with Dr. Steve Rathje. Dr. Rathje is an incoming Assistant Professor of Human-Computer Interaction in the School of Computer Science at Carnegie Mellon University. He is an NSF and AXA postdoctoral fellow at New York University. Steve's work centers on the psychology of technology. He studies how core psychological phenomena like polarization, intergroup conflict, the spread of information, and mental health interact with emerging technologies such as artificial intelligence and social media. Through a combination of behavioral science, computational methods, and large-scale data, his research sheds light on how our minds and our societies are being shaped in the digital age. In today's episode, we discuss his research background together with his recent review paper “The psychology of virality," in which they explore why certain content spreads rapidly online and offline, often involving a mix of emotional, social, and structural factors..Steve's paper: https://doi.org/10.1016/j.tics.2025.06.014 Steve's personal website: https://stevenrathje.com/ Su's Twitter @sudkrc & Bluesky @sudkrc.bsky.socialPodcast Twitter @StanfordPsyPodPodcast Substack https://stanfordpsypod.substack.com/Let us know what you thought of this episode, or of the podcast! :) stanfordpsychpodcast@gmail.com
Austin Armstrong is a 20+ year social media marketing veteran who started on MySpace at 14 and has since built a successful agency and AI-powered software company, Syllaby. He's also the author of Virality, a book distilling two decades of wins, losses, and experiments into a practical playbook for turning attention into income. On this episode we talk about: How Austin stumbled into social media marketing as a teenager on MySpace and turned it into real income. Why mentorship, agency life, and eventually software shaped how he thinks about content and business. The volume vs. quality debate and how to systematically “test” content topics, formats, and platforms. How to use AI to speed up ideation, scripting, and production without creating generic “AI slop.” Why entrepreneurs should treat content as a growth channel for their business, not their entire business. Top 3 Takeaways Consistent volume matters, but it must be paired with strategic testing—categories, formats, and topics—so you can double down on what actually performs instead of blindly posting. AI should be used to buy back time (ideation, drafting, B‑roll, scheduling), not to fully replace your voice or expertise with regurgitated content that audiences and platforms are starting to reject. The real money is made when you connect content to a clear backend offer, system, or product—views are leverage, but they only pay if they point to a business. Notable Quotes "You're not going to science the hell out of this—the only way to keep getting hits is to increase volume, maintain quality, and keep publishing." "There are seasons of growth and seasons of learning; when what used to work stops working, it's time to experiment, not quit." "AI shouldn't be an excuse to ship more garbage—it should make you more productive at the parts of the process you already understand." Connect with Austin Armstrong: Instagram: https://www.instagram.com/socialtypro Purchase a copy of his book: https://www.amazon.com/dp/B0FSTK8QNB ✖️✖️✖️✖️
The internet and social media have transformed the way in which we hear and understand music today—and online communities and platforms from YouTube to TikTok have changed how music circulates and ultimately goes viral. Why do some pop stars have more success creating hit songs and building online following than others?In this episode, we speak with Paula Clare Harper, a musicologist and assistant professor at the University of Chicago. Harper co-edited the book Taylor Swift: The Star, The Songs, The Fans, which explores the online musical cultures that produced and propelled the image of megastar Taylor Swift. Harper unpacks how gendered narratives around "the fangirl" continue to influence which musical practices we take seriously—and how studying music on the internet helps us understand contemporary cultural power. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Is music still the foundation of your artist career, or has content taken over?In this episode, Ralph from Bassjackers and I talk about the tension every DJ and producer feels today: creating music vs creating content.From viral ideas to vlogs, unreleased tracks, DJ support and dealing with stage anxiety, this episode is a real look at what actually moves your career forward in 2026.Chapters:(00:00) Intro(09:09) Virality vs real fans(13:02) DJ support as real reach(16:33) Making your “weird” bigger(23:48) Authentic brand pillars(25:55) Finding your content pillars(29:38) Community Q&A (30:06) Tools for visuals(31:51) Dimitri Vegas & audience(35:07) Remixes & evolving sound(41:00) Stage anxiety(45:17) Vlogs: worth it?(47:22) Posting unreleased tracks(48:30) Do big DJs play other artists' music?(49:59) Sending promos(51:35) Knowing your lane(55:48) Favourite tracks
This post contains affiliate links, which means I may earn a small commission at no extra cost to you.What if your romance career didn't hinge on going viral—but on quietly writing your way to 118 books and counting? In this episode, I'm chatting with holiday romance queen Samantha Chase about sustainable careers, Christmas comfort reads, and why she'll always write a Christmas book.We talk about what it really looks like to treat writing like a job (in the best way), how Samantha built a wide, library-friendly backlist instead of relying on Kindle Unlimited, and why she's more interested in consistency than fame. Then we dive into her newest holiday romance, A Holly Brown Christmas, plus a whole sleigh-full of her backlist Christmas books and a couple of festive recs from Lauren Blakely.
Ray Billings, Digital Content Specialist for The Op, joins the show to share her expertise in all things related to marketing and creating media for board games. Don't let my lack of knowledge on the subject make you Tapple out of this conversation, as Ray's wit and wisdom will provide many Hues and Cues as to how you too can authentically create for the things you are passionate about.Cheesiness aside, this episode is amazing. Being able to look at board games through this lens provides a ton of insight not just for the sake of how we might pitch games as products, but also as to how we can create and talk in ways that make games a more welcoming space. Additionally, there's talk about Katamari, email factories, live streaming, lingo, and so much more.Check out Ray's work on The Op's TikTok page, her own Bluesky account, the R&R Show, and the BoardGameWire feature discussed in the episode!Games Mentioned in this Episode⚀ Intro (0:00) The moment where Ray's skills and interests intersected. Also, job titles.⚁ Hats (10:23) The aforementioned “Email Factory” is just a part of Ray's day to day. Furthermore, the day to day will vary with all sorts of different days at the office, conventions, and everything else that can pop up. Ray also talks about being on the R&R Show, live streaming, and other fun work stories.⚂ “How board game maker The Op got 8 million TikTok views last month” (31:19)Early in her position at The Op, Ray wrote a feature for BoardGameWire based on some wild success she achieved. This section discusses the article, both from how that core vision holds and how things have changed with time/changes in media/experience.⚃ Hypotheticals (40:26) “How would you approach digital media and marketing if you were the Digital Content Specialist of …?” That's this section.⚄ Wrap-up Questions (59:12) A big shout out for the fact that Ray was recently recognized as a finalist for the Wonder Woman Award for Women in Toys nonprofit organization! Per usual, we're talking about some texts on her mind and looking forward to some things in Ray's future.-----------------------------------------------------------------If you like this show, liking it on whatever platform you listen to and writing a review would mean so much! Furthermore, it's as independent as it gets, so any financial support would help with the subscriptions that make this project go smoothly.That can be done by "buying me a coffee" and/or buying a copy of my board game (I like it).All of my socials and support information can be found here: Intertextual Experience Linktree
Every time Austin Armstrong joins me on the show, he's leveled up—and this time is no different. From billions (yes, billions) of organic views to launching tools like Syllabi and ThreadMaster, Austin's name is now synonymous with AI-powered content creation and repeatable virality.In this episode, we dive into the systems, frameworks, and mindset behind Virality—his new book that breaks down how to stop chasing vanity metrics and start building real business leverage with your content. You'll hear about:Why “stop chasing views” is his first messageThe power of thinking like a business owner who creates content—not just a content creatorHis START Video Framework for strategic postsHow he uses AI tools to create 20+ pieces of content a day (without burnout!)The leverage behind vanity metrics when paired with the right backend strategyA practical AI prompt you can copy to generate a 30-day content planAustin also unpacks what's actually working right now on social—and how you can implement the same systems to grow your brand, your revenue, and your reach.If you're tired of posting with no results, this episode is for you.Visit Austin Armstrong online:Website: https://syllaby.io/Facebook: https://www.facebook.com/Owwstin/Virality! (Book): https://a.co/d/4UnuJ0xThreadmaster.AI: https://threadmaster.ai/Youtube: https://www.youtube.com/@SocialtyProLearn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.
In this episode of the Elevate Media Podcast, Chris Anderson sits down with viral marketing expert and AI creator Austin Armstrong to break down the real art of going viral without chasing shortcuts. From posting 20 to 25 times a day on Facebook to building micro SaaS with vibe coding, Austin shares exactly how he has generated billions of views, built multiple seven-figure businesses, and stacked numerous streams of income using social media the smart way. In this episode, you will learn: Why “the algorithm hates me” is really a discipline and longevity problem.How Austin went from 600 “failed” YouTube uploads to 100K subscribers in three days by narrowing his content and doubling down on what worked The power of creating a repeatable content series with the same hook and structure but fresh “meat in the middle.”Why most creators should stop starting over and instead refine their niche and audience on the channel they already haveHow to niche down, define your ideal client persona, and choose the right platform and format for them. Austin's “START” video framework for turning views into trust and leadsWhy he posts 20 to 25 times a day on Facebook and how collaboration pods and simple text threads are driving tens of millions of viewsHow to walk the line between clickbait, controversy, and ethical engagementWhy perfectionism is just procrastination in disguise and how quantity leads to quality over time What vibe coding is and how non-technical creators can build micro SaaS tools that generate recurring revenueThe mindset, sacrifices, and consistency required to replace your job income with content and online offers This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Stop guessing. Start growing. Austin Armstrong shares the exact frameworks podcasters can use to spark virality and attract bigger audiences with ease.What if growing your podcast didn't require guessing, grinding, or crossing your fingers for traction? Today, on the Women in Podcasting Show we're exploring how podcasters can achieve virality. Host Jennifer Henczel interviews Austin Armstrong, CEO of Syllaby, co founder of AI Marketing World, and one of the most prolific creators online. Austin breaks down how podcasters can use AI to plan smarter, create faster, and reach bigger audiences. With more than six thousand videos and billions of views behind him, Austin shares the strategies he uses to turn content into momentum and momentum into money.This episode gives you a front row seat to the insights behind his upcoming book, “Virality, your playbook for using AI and social media to get rich,” and how podcasters can use these same tools to scale their message with precision and ease:Go here for the full episode with links and downloads: https://www.womenpodcasters.com/virality-austin-armstrongAustin explains the common barriers and the real reason most podcasters struggle with visibility:Not knowing what topics people are actually searching forNot knowing what to say on cameraLack of consistencyLimited time to create contentNo budget for outsourcing or agenciesGo here for the full episode with links and downloads: https://www.womenpodcasters.com/virality-austin-armstrongKey Highlights from This Episode:How to use the START Video Framework to create viral, clip-ready momentsHow to repurpose one episode into dozens of high-performing piecesWhy thought leader threads are outperforming every other format on FacebookHow podcasts like the Makeshift Project design segments intentionally built to go viralWhy virality is a system, not luckHow trend-driven topics help you reach new listenersWhy purposeful segments and clip-ready planning speed up audience growthHow repurposing creates ongoing momentum without extra episodesHelp us in elevating women's voices globally and in the podcasting industry. Join the Women Podcasters Network for time-saving tools, template and trainings: https://www.womenpodcasters.comIf this episode helps you, please like, comment, and subscribe to the show. Share it with another podcaster who's ready to turn their message into recurring income.#virality #podcasting #podcast #WomenInPodcasting #WomenPodcasters #PodcastMonetization #JenniferHenczel
It's the buzzword combo every CMO wants to crack, but few actually have.Recorded live at the Brand Advocacy Summit: New York, this chat dives deep into what it really means to blend culture & performance – with two of the sharpest minds in brand today.Ana Andjelic (Global Chief Brand Officer @ Esprit) and Nathan Jun Poekert (Brand Strategist & CMO Advisor) bring radically different lenses to one big challenge: how do you grow a brand that actually means something and performs?This is a no-fluff, all-strategy conversation.Covering:
Level Devil (solo dev) proves that level design is a UA channel. The game's “troll but fair” traps create clips that people have to share, fueling TikTok/YouTube reach with essentially zero paid spend. Monetization is light: interstitials triggered by deaths on a cooldown, occasional rewarded skip, one ad network (Unity), no mediation. We est.: $5–7K/day; with mediation + a couple of safe placements, $11–14K/day looks realistic.What we cover• How the level-design craft creates infinite hooks (rage → laughs → shares)• The actual ad logic (death-based interstitials; rewarded skip after streak)• Why copycats fail (it's the hours-per-trap polish, not the theme)• Monetization gaps (no mediation; limited placements) and easy wins• Viral geos & creator angles (Brazil/ES longform shout-casts = IPM rocket fuel)When the product manufactures shareable moments, you don't need paid UA to grow - just enough monetization hygiene (mediation + safe placements) to convert all that free attention.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricPodcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg00:00 — Cold open: product-led growth in a troll platformer01:20 — The solo-dev story and why it resonates03:10 — Virality loop: die → laugh → share → install06:15 — Core monetization today: death-based interstitials + rewarded skip09:40 — What's missing: no mediation, limited placements12:05 — Safe add-ons: menu banner, app-open, regional “remove banners” IAP15:10 — Creator/geography angles (why BR/ES clips pop)18:30 — Retention pattern and how level craft sustains it22:10 — Why copycats fail: the craft, not the theme34:00 — Wrap-up: ops to turn virality into $$$---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
This episode examines the growing challenges of dating in the digital era, particularly among young men who are fearful of asking women out due to the risk of being secretly recorded or publicly rejected online. Viral humiliation has replaced simple heartbreak, leading to widespread avoidance and anxiety. Billionaire Bill Ackman suggested a polite approach—“May I meet you?”—but even that sparked backlash across social media. The conversation expands into generational shifts in identity, online validation, bitterness, and overly curated personas. As culture shifts toward perpetual performance, we question how anyone can form real, vulnerable connections in a world where every interaction could become content.
Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribeIn this episode, I challenge the 'post everywhere, be everywhere' advice that's burning out established founders. After 14 years working with businesses generating millions in revenue, I've noticed a pattern: volume-based visibility exhausts your team and produces diminishing returns. The real constraint isn't activity, it's clarity. I break down the three components of message clarity (positioning, language, and beliefs) that allow your message to compound instead of starting from zero every single day. I share a case study of a founder who despises social media and has never posted once, yet his brand presence is felt across every marketing touchpoint. If you're tired of being the bottleneck in your own marketing, this episode reveals the strategic shift that scales your message without requiring more of you.Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.
Grant Lee is the co-founder of Gamma, the AI-powered presentation tool that's one of the hottest and most interesting AI startups in the world right now. They're valued at over $2 billion, and they hit $100 million ARR in just over two years, with a lean team of just around 30 people. Unlike many fast-growing AI startups, Gamma has been profitable for most of its history, has not raised significant funding, and they built a massive business in a category most investors dismissed. In fact, one investor told Grant his idea was “the dumbest idea he had ever heard.”We discuss:• How Gamma found product-market fit by rethinking their onboarding• Their process for building a “word-of-mouth machine”• How they leveraged more than 1,000 micro-influencers instead of big names• Why focusing on the “first 30 seconds” transformed their business• Their approach to pricing that led to profitability within months• How Grant thinks about building a durable “GPT wrapper” business—Brought to you by:Vanta—Automate compliance. Simplify security.Justworks—The all-in-one HR solution for managing your small business with confidenceMiro—A collaborative visual platform where your best work comes to life—Where to find Grant Lee:• X: https://x.com/thisisgrantlee• LinkedIn: https://www.linkedin.com/in/grantslee—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Grant Lee and Gamma(05:59) The founding story of Gamma(09:52) Achieving product-market fit(15:43) Self-awareness as a founder(17:17) The power of onboarding(20:41) The original insight that led to Gamma(22:42) Founder-led marketing and growth tactics(29:20) Sharing online(37:40) Getting to $100M ARR(41:19) Influencer marketing as a growth strategy(54:08) Virality is not an accident(58:30) Investing in brand before paid ads(01:02:04) Tips for getting started with performance marketing(01:04:49) Prototyping and user feedback(01:16:12) Adapting and moving quickly(01:19:21) The concept of GPT wrapper companies(01:22:16) Deep dive into workflow and model utilization(01:29:06) Pricing strategies(01:34:53) Hiring philosophy and practices(01:43:24) Betting big on high performers(01:45:03) Final thoughts and lightning round—References: https://www.lennysnewsletter.com/p/how-50-people-built-a-profitable-ai-unicorn—Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com
Today, I had an incredible conversation with Austin Armstrong, an entrepreneur, speaker, and creator whose journey perfectly embodies what it means to stop thinking like a content creator and start thinking like a business owner who creates content. Austin is the founder of Syllaby, an AI-powered video marketing platform that helps entrepreneurs and service-based business owners simplify content creation and stay consistent across every major platform. He's also the author of the upcoming book Virality!, which unpacks two decades of lessons from his evolution as a creator, marketer, and business builder. In our conversation, we explored: How Austin went from MySpace “trains” to building multi–seven-figure businesses powered by organic content. The story behind Syllaby, and how a simple pivot in messaging saved the company. What it really means to create systems that turn followers into customers. Austin's powerful S.T.A.R.T. Video Framework for crafting scroll-stopping, lead-generating videos. The biggest mistakes creators make when chasing virality, and what to do instead. I loved this conversation because it's about realizing that your content should serve your mission, not the other way around. Austin's energy, humility, and depth of experience made this an enjoyable conversation. If you're a creator, coach, or entrepreneur looking to build something that lasts, you're going to want to listen to this one from start to finish. The Path Forward If this episode resonated with you, I highly encourage you to pre-order Austin's new book, Virality! It's filled with proven frameworks, practical tools, and hard-won lessons that will help you think, act, and grow like a business owner who creates content.
Your podcast doesn't grow just because it's good, it grows because people see it.In this episode of As It Relates to Podcasting, host Simona Costantini breaks down exactly how to turn your show into a visibility engine – using YouTube thumbnails, Instagram Reels, and LinkedIn clips that actually convert.You'll learn how to design graphics that attract attention, create clips that connect emotionally, and promote episodes across platforms with ease. Simona walks you through the difference between visibility and virality, and how to build a consistent content ecosystem that keeps your podcast top of mind — week after week.Inside this episode:Why visibility beats virality (and how to build momentum)How to design YouTube thumbnails that get clicksThe storytelling formula for Instagram ReelsHow to use LinkedIn clips to position yourself as a thought leaderTurning one episode into a 5-day content engineCreating graphics and clips that convert into loyal listenersIf you're ready to make your podcast seen, heard, and shared, this episode will show you exactly how.✨ Free Resource: Download my Podcast Launch Blueprint, the 5-step system to plan, record, and launch a professional show in just 8 weeks.https://voltproductions.co/podcast-launch-blueprint-2025 #PodcastMarketing #PodcastGrowth #PodcastStrategy #AsItRelatesToPodcasting #SimonaCostantini #PodcastEducation #ContentRepurposing #YouTubeForPodcasters #InstagramReelsTips #LinkedInMarketing #PodcastPromotion #VOLTProductions #PodcastLaunch #PodcastVisibility #ContentEcosystemLearn about:00:00 – Why visibility matters more than “a good show”01:00 – Welcome, 10-week launch series, free Blueprint mention04:00 – Visibility vs virality and clarifying your why06:00 – YouTube thumbnails that convert: billboard mindset08:00 – Instagram Reels: hook formula, length, captions11:00 – LinkedIn clips for authority and conversation15:00 – Turn one episode into a weekly promo plan17:00 – Final takeaway and CTA to Podcast Success VaultMORE RESOURCES:Try Descript here: https://get.descript.com/orsams0rrlfoBook a Call: https://www.voltproductions.co/contact Connect with Simona here:Instagram: www.instagram.com/simona__costantiniBusiness Instagram: www.instagram.com/volt.productions LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/Pinterest: https://www.pinterest.com/SimonaCostantini_/Website: www.voltproductions.co Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast
Eps. 91 Today we get LOUD with Izzy Santulli, a non-apologetic, confidence radiating, beauty creator as the first guest of season 3! Izzy went from dreaming of becoming a beauty influencer to making it her full time job in the matter of months by setting and plan and unlocking the secret to viral, trendy, content in the beauty space. In this episode she shares her journey and the step by step guide to making her aspirations become reality.Watch the video version of this episode on YouTube: https://youtu.be/Ikec_kLd1IUshop real skin, real results: http://nine2fiveskin.comFollow Izzy: https://linktr.ee/izzysantulli Audio versions: Catch LTWL on Apple: https://podcasts.apple.com/ca/podcast/loudtalk-with-lavi/id1664975601 Catch LTWL on Spotify: https://open.spotify.com/show/3lXkBxqJOYzwu3g15fCmCM?si=e33b945687874d0f&nd=1 For Podcast highlights and updates follow: LTWL Instagram: https://www.instagram.com/loudtalkwithlavi/?hl=en LTWL TikTok: https://www.tiktok.com/@loudtalkwithlavi?lang=en More Lavi: Lavinia Rusanda YouTube: https://www.youtube.com/@LaviniaRusanda/videos Lavinia Rusanda TikTok: https://www.tiktok.com/@laviniarusanda?lang=en Lavinia Rusanda on Instagram: https://www.instagram.com/laviniarusanda/?hl=en Join Content Creator and engineering and business student Lavinia Rusanda as she uncovers the secrets of the beauty industry, breaks down the walls of beauty standards, and teaches you to learn self-love and become confident in your skin while bringing awareness to acne and real unfiltered skin.
Adley Kinsman is one of the most influential creators on the planet, generating over 1.3 billion views every month and proving that virality isn't luck—it's a formula. After going bankrupt and starting from scratch, she built an eight-figure media company and became the architect behind some of the internet's most viral videos. In this episode, Adley reveals how she engineered her success, turned attention into millions, and built a system that any creator can use to win online.Hosted by Ausha. See ausha.co/privacy-policy for more information.
In this episode, we're joined by Inês Lourenco, VP of Growth at Usercentrics, the privacy-led MarTech company that is powering consent on 2M+ websites & apps across 200 countries for 600k customers. Inês unpacks how she built a 50-person growth org of cross-functional pods (Monetization & Pricing, Acquisition & Virality, Activation, Partner Experience, CMS Integrations, and Retention) around a simple thesis: growth = product distribution. She details the early, scrappy phase with manual signal detection, nightly queries, and “product specialist” outreach - through to a scalable system that routes users to self-serve, low-touch, or high-touch paths based on predicted AOV, with a hard-earned lesson to start with activation before everything else. We spoke with Inês about turning signals into revenue, structuring pods, and creating an operating cadence where every pod owns its metric such as ARPA growth, NRR/GRR, activation time, and virality share, while collaborating tightly with Product, Marketing, Sales, and CS. Here are some of the key questions we address: How do you define growth as product distribution and design pods that actually move revenue, not vanity metrics? What signals predict AOV early, and how do you route users to self-serve vs. low/high-touch experiences accordingly? Why did “product specialist” outreach outperform SDR-style messaging, and how do you structure those “baby-step” nudges? If you're starting from scratch, why begin with an Activation pod and what are the first experiments to run? How do you set pod-level metrics (ARPA growth, activation time, virality share, NRR/GRR) and avoid cross-metric collateral damage? What collaboration model keeps Growth aligned with Product, Marketing, Sales, and CS, and who should Growth report to? When shouldn't you build a growth team (and what to do instead if your top of funnel is small)? How do you evolve from consent management to a privacy-led marketing platform, while staying profitable and fast?
In this episode of ClickFunnels Radio, hosts Chris Cameron and Tyler Wicks sit down with Two Comma Club Award winner and top affiliate marketer Jonathan Montoya to uncover how he blends competition with collaboration, generating bigger wins by sharing bonuses and cross-promoting with peers. Jonathan also reveals his traffic strategies, from building a massive email list and going viral on Facebook to using YouTube as a long-term, value-driven traffic engine. He also explains how he avoids offer fatigue, creates irresistible lead magnets, and leads with authentic, educational content. Packed with actionable tips, this conversation shows exactly how Jonathan builds trust, drives consistent sales, and grows a brand rooted in value.
In this week's episode I cover building an authority brand content system. I talk about the difference between creating an authoritative coaching brand and just chasing followers or views.
Today's guest is Morgan Housel, the bestselling author of The Psychology of Money and Same As Ever. His books have sold over nine million copies. His new book releasing in October is The Art of Spending Money. Morgan is a partner at The Collaborative Fund and serves on the board of directors at Markel. In today's episode, Morgan discusses the complexities of wealth, spending, and happiness. He shares insights on the psychological implications of financial identity and the importance of independence and purpose in achieving true happiness. One theme throughout is that investing is more about human behavior than financial principles. (0:00) Starts (1:31) Introduction of guest Morgan Housel (2:01) Virality, luck and success (3:38) The psychological impact of wealth (7:15) The burden of material possessions and spending for happiness (11:17) Personal history's influence on spending and investment behavior (16:01) Cultural attitudes toward investing (22:07) The role of identity in financial behavior (27:45) Avoiding peer comparisons (37:30) Finding happiness and purpose after financial independence (50:13) Morgan's most memorable investment Sponsor: AcreTrader is an investment platform that makes it simple to own shares of farmland and earn passive income, and you can start investing in just minutes online. ----- Follow Meb on X, LinkedIn and YouTube For detailed show notes, click here To learn more about our funds and follow us, subscribe to our mailing list or visit us at cambriainvestments.com ----- Follow The Idea Farm: X | LinkedIn | Instagram | TikTok ----- Interested in sponsoring the show? Email us at Feedback@TheMebFaberShow.com ----- Past guests include Ed Thorp, Richard Thaler, Jeremy Grantham, Joel Greenblatt, Campbell Harvey, Ivy Zelman, Kathryn Kaminski, Jason Calacanis, Whitney Baker, Aswath Damodaran, Howard Marks, Tom Barton, and many more. ----- Meb's invested in some awesome startups that have passed along discounts to our listeners. Check them out here! -----Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Learn more about your ad choices. Visit megaphone.fm/adchoices
In this conversation, Jim McDonald and Jonathan Gregg explore a variety of themes, including parenting, the dynamics of living in New York City, the journey of performance and acting, mental health, and the impact of social media on personal identity. They discuss the importance of authenticity, the role of anger in society, and the significance of personal growth. The conversation also touches on fitness and the unique experiences of being a stay-at-home dad, as well as the cultural commentary that arises from their respective experiences.(Experimenting with AI-generated show notes on this one. No idea if it will make any difference in discoverability.)Jonathan is the only guest who has both been on this show and appeared in the MCU (Jessica Jones). Also, he's the only guest whose whole ass I've actually seen (HBO's High Maintenance, Season 2, Episode 1). He's super cool, and I could have kept talking to him a long time, but I'd already made him run late. You can catch Jonathan and his best friend, Tom on the No Homo Podcast -- Two best friends (one straight and one gay) riff on their daily lives, the insanity of current events, and what it means to be a man – gassing each other up while the world burns. (Jonathan is the straight one.) https://www.youtube.com/@NoHomoPodcastwJonathanandTomYou can find him on Instagram @jgregg_jonathan and @nohomopod.TakeawaysLearning how to learn is crucial for personal development. Anger often masks deeper emotions like sadness or fear.Parenting involves navigating societal norms and expectations.Mental health discussions should be normalized and destigmatized.Improv can teach valuable life skills like adaptability and listening.Social media can amplify voices but also create pressure for validation.Authenticity in content creation resonates more with audiences.Fitness can be a form of personal expression and growth.Cultural commentary is essential in understanding societal dynamics.Personal growth often comes from recognizing and addressing one's own flaws.Join our Discord for free at goodcompanydiscord.com!Check out our gym (Third Street Barbell) at ThirdStreetBarbell.com https://www.thirdstreetbarbell.com/!Check out our podcast website: 50percentfacts.com https://www.50percentfacts.com/50% Facts is a Spreaker Prime podcast on OCN – the Obscure Celebrity Network.____Hosted by Mike Farr (@silentmikke) https://www.instagram.com/silentmikke/ and Jim McDonald (@thejimmcd). https://www.instagram.com/thejimmcd/ Produced by Jim McDonald Production assistance by Sam McDonald and Sebastian Brambila. Theme by Aaron Moore. Show art by Joseph Manzo (@jmanzo523)Become a supporter of this podcast: https://www.spreaker.com/podcast/50-facts-with-silent-mike-jim-mcd--5538735/support.
GaryVee sits down with John Hu, CEO of Stan, the all-in-one tech stack helping creators monetize their viral moments. They discuss the future of the creator economy, how tools like Stan are changing the way people build businesses online, and what every creator should be thinking about in order to maximize brand and revenue opportunities. If you're serious about content and the business behind it, this episode is a must-listen.
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Which growth drivers are fueling your agency right now? For today's featured guest, the answer is clear: thought leadership. It's the single biggest driver consistently bringing his agency the best opportunities. While it can be difficult to separate genuine impact from vanity metrics, the deliberate effort to position both himself and his agency as industry experts has proven invaluable for growth. But building that kind of authority doesn't happen by accident. It requires intentional work—stepping onto stages at conferences, showing up in interviews and podcasts, and, just as importantly, encouraging your team to create and share content of their own. In this conversation, he breaks down the strategies that help expand thought leadership beyond the founder, and why agency leaders must remember: expertise is a long game, one that compounds over time to deliver lasting results. Chris Long is the VP of Marketing at Go Fish Digital, a full-service digital marketing agency specializing in SEO, paid media, and content marketing. Over the past 3–4 years, Chris has been leading the charge on marketing and sales for the agency, driving new business growth and experimenting with different channels to see what really works. Spoiler alert: it's not just ads or conferences—it's something much bigger. In this episode, we'll discuss: Thought leadership as your agency's best growth lever. Scaling thought leadership beyond the founder. Building the right systems to encourage your team to create content. Why Content ROI takes patience. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. The Growth Lever Most Agencies Ignore: Thought Leadership Recently, Chris has taken an experimental approach to his agency's growth, testing growth drivers like Google ads, LinkedIn ads, and conferences, and found that thought leadership consistently stood as the biggest growth drivers; one that couldn't be replicated. Forget chasing the latest ad hack or praying your next conference booth delivers ROI—what's consistently driven their biggest, best deals has been showing up as experts in their space. However, thought leadership is hard to measure. It often looks like vanity metrics—views, impressions, shares. But when you zoom out, it's the stuff that actually moves the needle. The more the agency doubled down on creating content, sharing insights, and putting their expertise out there, the more deals they closed. Not just more deals but better ones, with stronger close rates. If you're still waiting for the perfect ad funnel to save your pipeline, you might be missing the obvious. Start building your authority in public. Share your wins. Share what you know. Because thought leadership compounds, and that trust is what gets prospects off the fence. Why Expertise is the Foundation You can't fake thought leadership. It all starts with real expertise. In Chris' words, “the reason someone's going to choose an agency, especially as you start to sell larger deals, is they have to be convinced you're an expert in something.” That doesn't mean you need to be the everything agency. In fact, the opposite. It could be as narrow as being “the best B2B or SaaS web dev shop.” The point is: prospects need to believe you've mastered your corner of the world. That foundation comes from who you hire, the culture you build, and how you innovate—whether that's through proprietary tools, processes, or just being damn good at your craft. In the case of Go Fish, that expertise showed up in real wins (like when their founders innovated on Geico's site and saw traffic spike 2,000%). Those moments of innovation fueled content, which positioned the agency as leaders. And that cycle of expertise, innovation, and thought leadership became a growth engine. Scaling Thought Leadership Beyond the Founder In the early days, thought leadership was usually founder-driven. You're the face, the credibility, the spark. But as Chris points out, that won't scale. At a certain point, you need the team creating and sharing insights too. For them, that meant encouraging everyone to post, write case studies, and share wins. Sometimes it was as simple as, “Hey, we crushed conversions on this client's landing page—let's write about it.” By empowering their team, they kept thought leadership flowing, even as the founders had less time for it. Thought leadership can't be a one-man show forever. As an agency grows, the founders have less time to spend on the day-to-day operations. If you want authority to scale with your agency, bake it into your culture. Train your team to see insights worth sharing. Make content creation part of the job, not an afterthought. The Biggest Mistake: Not Sharing at All So what do most agencies get wrong? They don't share anything. Too many people assume, “Everything valuable has already been said.” Or they think their insights aren't groundbreaking enough. But as Chris points out, “What's obvious to you isn't obvious to everyone else.” That's why simpley sharing SEO best practices on LinkedIn got him traction. What he thought was “table stakes” turned out to be news to his audience. And the more he shared, the more inbound leads followed. If you're holding back because you don't think your perspective matters, think again. Your experience has value—even if it feels basic to you. Building Systems for Thought Leadership If you want your team to start sharing their knowledge, you have to get intentional. At Go Fish, they didn't just hope employees would write content—they built systems: Every new hire had to write two blog posts a year. They tracked contributions in their project management system. They created two career tracks: one managerial, one based on thought leadership as an individual contributor. That last part is huge. By tying thought leadership part of promotions and career growth, they gave employees a real incentive to contribute. Chris himself went from manager (which he admits wasn't his strong suit) to a senior role via the thought leadership track. The lesson here is that if you want consistent content, make it part of how you hire, measure, and promote. Don't just “encourage” thought leadership—bake it into the agency's DNA. The Evolution of Content: From Blogs to Video Back in the early 2010s, blogs were king. One of Go Fish's founders wrote a massive guide on reputation management on the Moz blog that spun up an entire new agency vertical. That was the play then. Today, however, the game has shifted. According to Chris, video on LinkedIn and Twitter is where the biggest impact happens now. Video humanizes your agency. It takes the mystery away for prospects who are wondering: “Who would I be working with? Are they innovative? Do I trust them?” Webinars have also proven effective—letting people go deeper on topics, showcase expertise, and generate leads from long-form content. But the principle stays the same: meet people where they are, with content that builds authority. The Patience Tax: Why Content ROI Takes Years With content creation, you can't expect results in six months. Here's the brutal truth: content is a long game. To do content you can't think even on seeing results in six months. It may take years. Chris has gotten clients that thought about him when they needed an agency because they saw him speak at a conference two years prior. ROI doesn't always show up on a quarterly P&L—it compounds over years. The same goes for video content. Rarely does someone listen to one episode and instantly buy. Instead, they binge for months or years before making a move. That's why consistency matters more than intensity. As Chris said: “I post every day, whether I feel inspired or not. It's about the habit.” If you're evaluating content success after three or six months, you're cutting yourself off too early. Play the two-year game. The deals waiting for you are bigger than the “quick wins” most agencies chase. Consistency compounds. Virality is a bonus, not the goal. Strong Opinions and Deep Dives Win Attention So what type of content catches people's attention? On social media, where everyone seems to be shouting the same advice over and over, you can't be afraid to stand out. Take a stance. Neutral content gets ignored. As Chris points out: “Strong takes do well because people either comment to agree or argue. Either way, the algorithm loves it.” Go deep. Technical, niche content might feel too in-the-weeds, but it builds trust. Posts dissecting patents, experiments, or tools often outperform fluff. You may not think that really long niche content could do well, but people will absolutely watch a three-hour tutorial that proves a creator's expertise—and will come out trusting them more. This is the heart of thought leadership: demonstrating expertise in public. Clients don't want generalists. They want to see you know your stuff, inside and out. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.
In his twenties, he founded RXBAR and sold it to Kellogg for $600M. In his thirties, he launched David Protein, which competes with RXBAR, and it's already worth $725M. Peter Rahal tells the secrets on how he launched two companies in the same category all before he turned 35. And he shares his latest numbers.In this interview episode, you'll hear…What the RX Bar founder learned from dealing drugsWhat non-dyslexic people can learn from dyslexicsThe niche RXBar found: paleo bars for CrossFit dudes How to make packaging stand outSelling RX Bar to Kellogg for $600mCompeting against RX Bar with his new venture: DavidThe 3 principles of nutritionPeter announces David's revenue numbers Why they made the brand's packaging goldWhy David acquired a top secret super protein company: Epogee His biggest failurePS: Peter's Linkedin is epic: https://www.linkedin.com/in/peter-rahal-037bba43/Watch the interview on YouTube: https://www.youtube.com/@tboypod NEWSLETTER:https://tboypod.com/newsletter OUR 2ND SHOW:Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/NEW LISTENERSFill out our 2 minute survey: https://qualtricsxm88y5r986q.qualtrics.com/jfe/form/SV_dp1FDYiJgt6lHy6GET ON THE POD: Submit a shoutout or fact: https://tboypod.com/shoutouts SOCIALS:Instagram: https://www.instagram.com/tboypod TikTok: https://www.tiktok.com/@tboypodYouTube: https://www.youtube.com/@tboypod Linkedin (Nick): https://www.linkedin.com/in/nicolas-martell/Linkedin (Jack): https://www.linkedin.com/in/jack-crivici-kramer/Anything else: https://tboypod.com/ About Us: The daily pop-biz news show making today's top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Entrepreneurship is pressure, patience, and pain—and most people aren't built for it. Before becoming one of the world's top marketing experts, GaryVee worked at his family's liquor store until he was 34, growing the business from $4 million to $60 million in annual sales. He was playing the long game, even as he loaded up cases of Dom Pérignon in his friends' BMWs. Just nine years after founding VaynerMedia, he scaled it to over 800 employees, servicing clients like PepsiCo and GE. In this episode, GaryVee delivers a masterclass in day trading attention and social media marketing, sharing how to leverage interest graph algorithms in content strategy and modern advertising. In this episode, Hala and Gary will discuss: (00:00) Introduction (04:22) Why Most People Can't Be Entrepreneurs (10:51) Doing What You Love Without Burning Out (15:08) The Real Mental Health Cost of Entrepreneurship (21:01) How Gary Spots Digital Trends First (26:16) TikTokification and the Rise of Interest Graphs (35:14) The Power of Targeted Audience Cohorts (39:29) Mastering Platforms and Pop Culture for Virality (42:31) Using Strategic Organic Content to Win (47:50) Why Storytelling Is Everything in Marketing (52:00) Why Small Brands Can Now Beat Big Companies Gary Vaynerchuk, famously known as "GaryVee," is a serial entrepreneur, investor, and CEO of VaynerMedia, a leading advertising agency. He is a pioneer in digital marketing and social media, known for his early adoption of platforms like YouTube and X (formerly Twitter). With over 44 million followers across various social media platforms, Gary is a prolific content creator and host of the top-rated marketing podcast The GaryVee Audio Experience. He's also a five-time New York Times bestselling author, and was named on the Fortune list of the Top 50 Influential people in the NFT industry. Sponsored By: Shopify - Start your $1/month trial at Shopify.com/profiting. Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting OpenPhone - Get 20% off your first 6 months at OpenPhone.com/profiting. Bilt - Start paying rent through Bilt and take advantage of your Neighborhood Benefits by going to joinbilt.com/profiting. Airbnb - Find a co-host at airbnb.com/host Boulevard - Get 10% off your first year at joinblvd.com/profiting when you book a demo Resources Mentioned: Gary's Book, Day Trading Attention: bit.ly/DayTradingAttention Gary's Podcast, The GaryVee Audio Experience: bit.ly/TGVAE-apple Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services - yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, Career, Leadership, Health, Growth mindset, SEO, E-commerce, LinkedIn, Instagram, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Online Marketing, Marketing podcast