Podcasts about gessica bicego

If there is one feature that helps app marketers to persevere through so much of a market change, it is adaptability. As app user acquisition costs were rising and privacy constraints in mobile emerged, marketers came up with the solution - web to app user acquisition channel. Rather than sending users directly to an app store, marketers now route users to a mobile web page first—typically one optimized for onboarding, education, or even a light product experience. This allows for better control over messaging, tracking, and personalization before nudging users to install the app. In this episode, we'll delve into the concept of web-first growth with Gessica, exploring the new playbook for acquiring app users. Today's topics include: Gessica Bicego's bio What convinced Gessica to switch to web-based strategies for mobile app UA How to decide what specific "web to app" approach to take - go with mini landing pages, full web onboarding, or else? Web versus app testing How to avoid getting lost in lots of onboarding screens Links and Resources: Gessica Bicego on LinkedIn Business Of Apps - connecting the app industry Quotes from Gessica Bicego "I would say there are two approaches. Like either you send them to a landing page, but ultimately they convert on an app store - so all the call-to-action will lead to the App Store, or Google Play store. Or you guide them through a web funnel, where you have like lots of questions and you end up purchasing on the web." Host Business Of Apps - connecting the app industry since 2012

This episode of the Mobile Growth Nightmares podcast was recorded live at the 2023 ASO Conference in Berlin. With hosts Andy Carvell and Gessica Bicego, Luke Costley-White, Head of Acquisition at Project A Ventures joined to share his app growth nightmares and learnings.

Our guest today is Gessica Bicego. Gessica is currently the CMO at Paired. In this episode, Gessica talks about her experience with podcast ads as a UA channel. She tells us how to identify the right time to invest in podcast ads and also throws light on managing the intricacies of the messaging, the common mistakes made by advertisers, and much more.To learn more about this uncommon UA channel that can prove to be a win for apps in multiple genres, I highly recommend that you tune in.Check out the show notes here:https://mobileuseracquisitionshow.com/episode/podcast-ads-gessica-bicego-paired/KEY HIGHLIGHTS:

Branding means more than simply creating a logo and placing some ads. As Jeff Bezos said: "Your brand is what other people say about you when you're not in the room". The main question is how to do it successfully. In this episode, Gessica talks about some of the best practices and channels for building your brand. Gessica is a computer scientist with a deep passion for marketing and is currently the CMO at Paired, an app that focuses on building deeper connections with your partner.

On the podcast we talk with Gessica about how to think about brand marketing for apps, finding product/channel/messaging fit, and why you shouldn't even refer to Bill Gates in an ad campaign.Our guest today is Gessica Bicego, Chief Marketing Officer at Paired, the #1 app for couples. Prior to joining Paired, Gessica spent 6 years leading performance marketing and growth at Blinkist.In this episode, you'll learn: How to build a moat around your brand Paired's growth stack & favorite data collection tools Tips for allocating ad spending & measuring advertising campaigns Why Bill Gates sent Gessica a cease and desist letter Links & Resources Albert Taboola Runtastic Fivetran Amplitude RevenueCat Snowflake Looker Phiture's Mobile Growth Nightmares podcast Sub Club Podcast episode 39: 8 Principles for Sustainable Growth — Sean Ellis & Ethan Garr, Breakout Growth Gessica's Links Get Paired Current job openings at Paired Follow Paired on Instagram Follow Gessica on Twitter Gessica is on Instagram Gessica's LinkedIn page Follow us on Twitter: David Barnard Jacob Eiting RevenueCat Sub Club

Branding means more than simply creating a logo and placing some ads. As Jeff Bezos said: "Your brand is what other people say about you when you're not in the room". The main question is how to do it successfully. In this episode, Gessica talks about some of the best practices and channels for building your brand. Gessica is a computer scientist with a deep passion for marketing and is currently the CMO at Paired, an app that focuses on building deeper connections with your partner.

This week is a special one – the Business Of Apps podcast has reached the episode #100. For this special occasion we've invited Gessica Bicego, one of the most well known mobile app marketers, with years and years of experience in the app growth and talk about what we call “The 60 shades of App Growth”. During the conversation we cover what it takes to increase a mobile app user base and, of course, revenue it generates. Every app marketer, every brand that launches a mobile app is focused, or should be, on its growth. A brand new app brings a bunch of challenges to an app marketing team, a well established app has its own challenges that are somewhat overlap with the former but for

This week is a special one - the Business Of Apps podcast has reached episode #100. For this special occasion we've invited Gessica Bicego, one of the most well-known mobile app marketers, with years and years of experience in app growth, and talk about what we call “The 60 shades of App Growth”. During the conversation, we cover what it takes to increase a mobile app user base and, of course, the revenue it generates. Every app marketer and every brand that launches a mobile app is focused or should be, on its growth. A brand new app brings a bunch of challenges to an app marketing team, a well-established app has its own challenges that somewhat overlap with the former but for the most part, are unique. Today's Topics Include: Gessica's background What is Paired app Growing well-established app versus a brand new one What app marketing channels Gessica considers the most effective TikTok Ads The impact of Apple's ATT and Google's Privacy Sandbox on app marketing Gessica's parting word for app marketing newbies What features would Gessica miss most leaving his smartphone at home? Google Maps, Instagram Links and Resources: Gessica Bicego LinkedIn profile Gessica's podcast - Mobile Growth Nightmares. Paired's website. Quotes from Gessica Bicego: "I would say that there is no such thing that is like the best app marketing channel. I think it really depends on the product you are advertising. I have this passion of working for mobile products that are building something new. And so the issue is that people are not really looking for what you do. TikTok for me is like this question mark platform, I open it once a month - I get lost in it. I watch like a thousand videos about dogs and I close it again and I forget about it." Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

Adam reconnects with past MAU Vegas speaker, Gessica Bicego, Senior Director of Growth in Performance Marketing at Blinkist to learn more about how the app is preparing for iOS 14 and what challenges, or opportunities, these audience changes will present for acquisition and growth at scale. Gessica shares an inside look at how her team is testing different marketing channels and what her gut is telling her about these new acquisition strategies. 

Gessica Bicego is the director of performance marketing at Blinkist. Blinkist is a mobile app that provides 15-minute summaries of bestselling nonfiction books so that people can discover the books they want to read next and fit more reading into their lives. Questions Gessica Answered in this Episode:How has your computer science background been beneficial to your career?Can you tell us how your team is structured and what you focus on in your role?What is the payoff with native advertising on platforms like Outbrain and Taboola? How do you justify spending on tv advertising if it’s so difficult to track?How do your brand and performance marketing teams work together?Do your creatives change with the seasons? Timestamp:9:25 Marketing team structure at Blinkist 10:30 The perks of paid content14:55 TV advertising for mobile apps18:52 “Brandformance,” the union of branding and performance marketing26:02 Going deep with evergreen content iterationsQuotes:(10:32-10:53) “In general the people that we acquire through big content, they have a higher LTV so they stay with us for a longer time. In general, they have a better understanding of the product, because of course, they read an entire article about -- I mean the article isn’t just about us, it’s an interesting piece of content; it’s also an explanation about Blinkist and how it works. So, it’s really, really good to pre-qualify your audience, as you say.” (21:55-22:04 ) “If you have a brand and a performance team, put them together in the same room. Make sure that they talk the same language. Make sure that they work on the projects together.”Mentioned in this Episode:BlinkistOutbrain-TaboolaTVSquarredMobile Growth Nightmares Podcast

Today's guest is Director of Performance Marketing at Blinkist. You will discover why you should eat data for breakfast, what she describes as the marketing symphony and how to use paid content to drive more app installs. Gessica Bicego is the Director of Performance Marketing at Blinkist.

In this episode, recorded on the road during MAU Las Vegas, Gessica Bicego and Andy Carvel talk to three growth experts about some of the darkest moments in their careers. Prachi Snehal from Tubi TV (Twitter: @PSnehalP), Cem Kansu from Duolingo (Twitter: @cemkansu), and Simon Lejeune from Hopper (Twitter: @lejeunesimon) are not afraid to go back and revisit their biggest mobile growth nightmares. We will talk about wrong product features, remarketing ads, and how deep-linking can ruin your birthday.

In this first episode, Gessica Bicego and Andy Carvell share some personal mobile growth nightmare stories. Also: "Brilliant or Bullshit?" - dissecting growth trends. Stay tuned for more Mobile Growth Nightmares with guests from the mobile industry. THEME TUNE: LeFresh - Flash Lights

Creative content is the best way to engage users and gain conversions.  Special guest Gessica Bicego, Head of Performance Marketing at Blinkist, shares with Peggy Anne Salz, Chief Content Officer of Mobile Growth Fellowship her insights on how engaging and converting the user can be achieved.

Gessica Bicego is the Head of Performance Marketing, at Blinkist, the platform for bite-sized insights in audio or text. Gessica is originally from Italy and has a background in computer science, as well as a passion for marketing. She then wanted to accelerate her career and moved to Berlin to join Kayak as a Programmatic Marketing Manager. Over the last few years, Gessica has been building a Performance Marketing team at Blinkist, an app that enables busy people to listen or read bite-sized insights from books and more. Blinkist was recently featured as one of the Top Apps of 2017 by Apple - and with over 4 million users and 15M in funding - Blinkist is looking to double its growth in 2018. Gessica joins us to share her story, how she got into startups, how she’s built a career as a Performance Marketer, what it’s been like working at both Kayak and now Blinkist, what it’s like building a team, and much more.