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4 episodes with Fishbrain
2 episodes with Fishbrain
2 episodes with Fishbrain
2 episodes with Fishbrain
2 episodes with Fishbrain
2 episodes with Fishbrain
2 episodes with Fishbrain
2 episodes with Fishbrain
3 episodes with Fishbrain
Join Gemma Thomason as she hosts Tomas Falemo, Engineering Manager at Bokio; Rickard Svedenmark, Ex-Chief Technology Officer at Fishbrain; and Amir Roosta, Senior Software Engineer Consultant and Technical Lead at Knowit. Dive into discussions on software engineering, technology leadership, and software development methodologies. Gain insights into engineering management practices and the role of technical consultancy in driving innovation and project success.
Nachdem man schon Sorge haben musste, dass das Elektro-Duo Mount Kimbie in Zukunft getrennte Wege geht, melden sich Dominic Maker und Kai Campos mit dem neuen Song „Fishbrain“ zurück. Mit dem knüpfen sie klanglich an ihre „Love What Survives“-Ära an. Hier entlang geht's zu den Links unserer Werbepartner. >> Artikel zum Nachlesen: https://detektor.fm/musik/popfilter-mount-kimbie-fishbrain
Nachdem man schon Sorge haben musste, dass das Elektro-Duo Mount Kimbie in Zukunft getrennte Wege geht, melden sich Dominic Maker und Kai Campos mit dem neuen Song „Fishbrain“ zurück. Mit dem knüpfen sie klanglich an ihre „Love What Survives“-Ära an. Hier entlang geht's zu den Links unserer Werbepartner. >> Artikel zum Nachlesen: https://detektor.fm/musik/popfilter-mount-kimbie-fishbrain
Nachdem man schon Sorge haben musste, dass das Elektro-Duo Mount Kimbie in Zukunft getrennte Wege geht, melden sich Dominic Maker und Kai Campos mit dem neuen Song „Fishbrain“ zurück. Mit dem knüpfen sie klanglich an ihre „Love What Survives“-Ära an. Hier entlang geht's zu den Links unserer Werbepartner. >> Artikel zum Nachlesen: https://detektor.fm/musik/popfilter-mount-kimbie-fishbrain
Nachdem man schon Sorge haben musste, dass das Elektro-Duo Mount Kimbie in Zukunft getrennte Wege geht, melden sich Dominic Maker und Kai Campos mit dem neuen Song „Fishbrain“ zurück. Mit dem knüpfen sie klanglich an ihre „Love What Survives“-Ära an. Hier entlang geht's zu den Links unserer Werbepartner. >> Artikel zum Nachlesen: https://detektor.fm/musik/popfilter-mount-kimbie-fishbrain
Nachdem man schon Sorge haben musste, dass das Elektro-Duo Mount Kimbie in Zukunft getrennte Wege geht, melden sich Dominic Maker und Kai Campos mit dem neuen Song „Fishbrain“ zurück. Mit dem knüpfen sie klanglich an ihre „Love What Survives“-Ära an. Hier entlang geht's zu den Links unserer Werbepartner. >> Artikel zum Nachlesen: https://detektor.fm/musik/popfilter-mount-kimbie-fishbrain
Hur bygger man ett världsledande community för nördar? Och vad krävs för att skala upp ett företag med hjälp av riskkapital? Det och mycket mer tar vi upp i veckans avsnitt av Företagarpodden. Gunther får besök i studion av Johan Attby. Han är serieentreprenör, ängel-investerare och har bland annat grundat Fishbrain, världens största app för sportfiske. 2015 utsågs han till “Founder of the Year” i Sverige. Nu är aktuell i rollen som General Partner på Norrsken Foundation. Hur mäter man och värdesätter företag som satsar på impact och hållbarhet? Och hur gör man för att få investerare på kroken? Här får du svar. Lyssna nu!
Big show for you this week! The hopper dropper conundrum Tim's been picking-got three old lures in box from the sixties-early seventies for $30 shipped. A Diamond Jim Bait Co articulated swimming minnow $10-$15 and a Mueller Perry Crazy Legs $30-$35. A number 40 Atom swimmer $45-$70, Not bad. We have a KLUR on Atom Lures FISH IN THE NEWS Exasperating walleye will not quit! https://www.wcvb.com/article/fish-flops-drain-caught-twice/45609961 Dating Survey A new survey by Fishbrain reveals that women find men, who hold fish in their dating profile pictures, more attractive than men that don't. Other findings: - 22% of male Florida Tinder users pose with a fish - 46% of college sorority women agree that men, who hold fish are attractive - 25% of women found men holding a Great Northern Tilefish to be the most attractive, followed by the Sailfish CH-this was really cute and i wish they would do more from different areas. This one is clearly very Florida surf and inshore species heavy. What about New Hampshire or Kansas??? https://www.wideopenspaces.com/46-women-find-men-attractive-dating-profile-picture/ Groupers have Protected Sex! https://www.sciencedaily.com/releases/2023/08/230809130630.htm OPL on Draw Down- Amie Robison The Oklahoma Pond Lady and CH talk about draw down Fall Inshore Fishing with Todd Corayer Hold Over Striped Bass- 1 KLUR Radio Bob Pond and the Atom Lure Company (Striper Swiper walker, The Atomizer popper)-10 min More Information about Atom Lures. https://www.acmetackle.com/collections/atom-lures
I detta avsnitt av PepTalk välkomnar vi Johan Attby, medgrundare och tidigare VD på Fishbrain, ett globalt community för sportfiskare. Johan delar med sig av sin inspirerande resa från grundandet av Fishbrain till att bli världens största app för fiskare med över 15 miljoner användare. Nu har Johan lämnat VD rollen och är nu mera General Partner på Norrsken Accelerator Fund. I vårt samtal ger han också oss en inblick i deras fokus.
Supersnabb och smidig hemleverans, är lockorden från budbolaget Airmee. Men bakom kulisserna finns underleverantörer som misstänks för storskaligt skattefusk och utnyttjande av utländska svartjobbare. Veckans avsnitt av Digitalpodden gästas av Di:s Lasse Wierup, som avslöjade de graverande uppgifterna. Digitalpodden tar även tempen på det svenska ljudteknikbolaget Dirac och den hajpade fiskeappen Fishbrain.
Scientists have discovered big data on the Fishbrain app and have used it to track the Spread of Invasive Species by anglers. Jessica Weir from the Ball State University and Nate Roman, Partnership Manager with Fishbrain, are Lawrence Gunther's guests on The Blue Fish Radio Show. Learn how the data from 250,000 anglers and their over 4-million catch logs have been used to reveal invasive species super highways, and steps being taken by Fishbrain to better inform anglers about the spread of invasive species.
Cavan Williams is a California native that likes to be outdoors. He lives with his family in Montana. Cavan is a content manager for the immensity popular fishing app Fishbrain. We learn about his life on the water fishing dry flies to rising trout and off the water working in a cold office. He takes beautiful photographs. Cavan doesn't want you to know about the amazing Montana fishery so he's going use the app to point you and its 15 million other users in the other direction. Produced by Jason Reif Mountain Goats Airlifted Out of a National Park Support The Podcast Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of the podcast we sit down with Nate Roman who is the partnership manager over at Fishbrain. Fishbrain is an app that allows you to gain information about fish species, fishing spots and lures, flies and baits in a specific area as well as maps and depth charts. We talk about Steelhead fishing in Ohio, Salmon fishing in New York, how Fishbrain can help conservation organization, Nates favorite way to fish and much more. To see what Fisbrain can do for you visit: https://fishbrain.com/
Miljardären Rutger Arnhults bolag M2 Asset Management sålde en gigantisk post i fastighetsbolaget Castellum igår. Köpare var fastighetsräven Roger Akelius. Arvid Lindqvist på Catella förklarar logiken bakom affären. Margin calls sänkte Urb-it aktien i veckan. Vad säger Erik Sprinchorn och Maria Hedengren om det? Hur ska techbolagen växa om IPO-fönstret är stängt? Hur får tillväxtbolag in pengar nu? Dessutom: Elon Musks twitter-affär, blankarrapporter och Embracers saudipengar? Maria Hedengren var tidigare VD för Readly, dessförinnan finanschef på Izettle. Hon är nu styrelseordförande i Feminvest, styrelseledamot i Mips och i fiskeappen Fishbrain samt i kapitalmarknadsrådgivare STJ Advisors med säte i London. Erik Sprinchorn är investerare och förvaltar Tin Ny Teknik sedan februari 2019. Innan arbetade han på Swedbank Robur som förvaltare med fokus på småbolagsfonder.Arvid Lindqvist är analyschef på Catella. Dessförinnan chefsekonom på Newsecs analysavdelning.
APP OF THE DAY - FISHBRAIN by 101.9POR
Lisa Kennelly has been the CMO at Fishbrain for over three years and oversees marketing operations, strategy, and vision. Since the fall of 2020, Lisa has been responsible for growing and managing Fishbrain's eCommerce marketplace. Outside of Fishbrain, Lisa is an advisor and mentor of multiple early-stage founders and startups. Fishbrain is a mobile app and online platform with map-based tools, fishing forecasts, social networking features, and recommendations on fishing gear. Fishing is the most popular hobby in the world… and is huge in the US, Fishbrain's biggest market. During the pandemic, Fishbrain was a beneficiary of other businesses and sports shutting down and also from becoming the primary online retailer focused on a variety of fishing gear. Riding this wave, Fishbrain has grown to over 13 million users. Lisa led Fishbrain's marketing expansion beyond their (mostly) paid advertising campaigns. Fishbrain's social network feature attracts new users and contributes to their user retention. Fishbrain grows through SEO, word of mouth, influencers and even offline marketing (billboards, radio ads, etc) in some southern US states that have a thriving culture of anglers. Sometimes, all that is required to stand out in the market is observing a pattern and disrupting it with a bold design decision. At Clue, a female reproductive health app, Lisa and her team disrupted the ongoing pattern of having a pink-themed female health tracker app. This bold design decision contributed “big time” to their growth. If you are working with influencers, focus on micro-influencers because they are more approachable and have a more dedicated fan base. Nail your product benefits, product positioning, and its messaging. Be rigid about how influencers can use them and how they must not use them. If you are in a newer, less-saturated niche, SEO is a great channel because it's easier to find content gaps in the niche and fill it with high-quality content. Lisa shares that to increase your premium subscriptions: make your pro membership content truly valuable and meant for the regular, high-frequency user - not just the occasional user. Split testing can be used to avoid making decisions. Sometimes, you just have to believe in your ideas and execute them because non-determinant results of A/B testing can be paralyzing. Lisa also shares management lessons for CMO's: empathy, honesty, vulnerability, and direct feedback help connect with employees. Sometimes, simply giving your employees a kind ear to vent can do the trick. Consuming leadership content has also helped Lisa in her quest of becoming a great CMO.
Today's episode is the recorded version of a webinar we hosted in association with Liftoff+Vungle. The webinar was titled “Winning Strategies for Subscriptions Apps in 2022” and the panelists were Carolin Rohte – Performance Marketing Manager at Yazio, Hichem Belouizdad – Senior New Business CSE at Liftoff + Vungle, Thomas Petit – growth consultant & Lisa Kennelly – CMO at Fishbrain. The panel was moderated by me, Shamanth Rao, Founder & CEO at Rocketship HQ.We discuss a number of things around subscription apps like partnerships, exploring offline channels, measurement disruptions, web based flows and so much more in this episode.If you're working with a subscription app, I highly recommend this episode , because there are some great takeaways to help you with tackling head on the realities of subscription growth in 2022.KEY HIGHLIGHTS:⭐️ Challenges for subscription apps in 2022
The Fellers are still here urging you as always to Listen or Don't. This week we discus such magical tales as: Cousins IT's gender?, Andy's bad FishBrain, Andy's buddy big choad, Lindy dreams of genie, HAPPY 67th BIRTHDAY LARRY!, Cozy blanket statements, Golden B-day/Birthday madness!, Andy's dirty old dad, 3D Doritos blow, Sethly's pukey party, Ari Shaffir BLASTS Gilbert Gottfried dead body, Andy Pee's again, B-day facts, DUI dumb guy, and the dramatic conclusion to the Crissy Rock VS Fresh P conspiracy theory. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/2fellers/message Support this podcast: https://anchor.fm/2fellers/support
Have you been fishing around for new channels to improve your UA?This episode happens to be the perfect way to slide into spring. Today we talk to Lisa Kennelly, CMO at Fishbrain about her growth strategies on an app that caters to what would appear to a very niche audience - fishing enthusiasts.Tune in to listen to Lisa discussing how she explored alternate channels to partner with offline and drive users to the app's features, and how these sometimes are actually more trackable than digital channels. If you're looking to dip your toes into offline marketing or partnerships, this is definitely an episode to check out.**Check out the show notes here:https://mobileuseracquisitionshow.com/episode/going-where-the-fish-are-making-the-leap-to-offline-partnerships-lisa-kennelly-cmo-fishbrain/**Note:Join The Mobile Growth Slack. A community that was a part of our workshop series – The Mobile Growth Lab, is now open to the general public. Join over 200 mobile marketers to discuss challenges and share your expertise. More details are available here: https://mobileuseracquisitionshow.com/slack/If you're ready to join the growing community, fill this form: https://forms.gle/cRCYM4gT1tdXgg6u5**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog
Ron Schara and his guest, Cavan Williams of Fishbrain explore a new APP to help you find fish!https://fishbrain.com Supported by: Hewitt Docks, Lifts & Pontoon Legs (https://www.hewittrad.com/,) Kinetico (https://www.kinetico.com/,) Minnesota Propane Association “Clean American Energy” (https://propane.com/,) & Star Bank (https://www.starbank.net/)
Ron Schara and his guest, Cavan Williams of Fishbrain explore a new APP to help you find fish!https://fishbrain.comSupported by: Hewitt Docks, Lifts & Pontoon Legs (https://www.hewittrad.com/,) Kinetico (https://www.kinetico.com/,) Minnesota Propane Association “Clean American Energy” (https://propane.com/,) & Star Bank (https://www.starbank.net/)
Finding fishing windows during Spring Break, Best springtime baits, Boat Ramp Confessional, Realistic small boat options, Topwaters and plastics drifting high winds, WWSD? WWJD? Learn more about your ad choices. Visit podcastchoices.com/adchoices
On this episode, Brian talks with local Alabama freshwater experts from all over the state to give you the best fishing tips, tactics, tales, tech and tournaments. This week Brian discussed the Crank4Bank tournament with Vivian Autry and how you can win a million dollars with one cast. Plus, Nate Roman with Fishbrain App shares how his app can tell you when you need to need to be fishing. Enjoy this great show! Find Out How To Register For Crank4Bank Learn More About The Fishbrain App Check Out The Best Regional Fishing Tournaments on Fishing Chaos Show Sponsors: L&M Marina Boaters List Southeastern Pond Management Photonis MB Ranch King Hilton's Real-Time Navigator Hunting Exchange Buck's Island Marina Fishbites Killerdock Outdoor Alabama YUDU National Land Realty Great Days Outdoors
On this fishing report, Joe and co-host Angelo DePaola talk fishing with some of the best anglers on the Florida Panhandle. This week's contributors are Capt. Garrison Rosie, Blake Nelson. Plus, Butch Thierry of the Alabama Saltwater Fishing Report joins the show to talk about choosing the best time to go fishing with Nate Roman of the Fishbrain App. Enjoy the show and as always, TIGHT LINES! This Report is Presented By: Angelo DePaola - The Coastal Connection - eXp Realty Learn More About The Fishbrain App Check Out The Best Regional Fishing Tournaments on Fishing Chaos Sponsors: Admiral Shellfish Company Boaters List L&M Marina Photonis MB Ranch King Blinds Hunting Exchange Fishing Chaos Buck's Island Hilton's Real-Time Navigator Test Calibration Dixie Supply / Baker Metal Works Fishbites Great Days Outdoors Killerdock National Land Realty
On this report, Butch Thierry talks Lower Alabama fishing tips and tales with some of the best anglers on the Alabama Gulf Coast. This week, our expert contributors are Scott Kennedy and Capt. Patric Garmeson. Plus, Joe Baya, host of the Northwest Florida Fishing Report, joins the show to talk with Nate Roman of the Fishbrain App that helps you choose the best time to go fishing. Enjoy this great show! This Report is Presented By: Angelo DePaola - The Coastal Connection - eXp Realty & Sportsman Marina Check Out The Best Regional Fishing Tournaments on Fishing Chaos Please subscribe, rate, and review wherever you listen to your favorite podcasts and if you'd like us to email you the podcast, just head over to greatdaysoutdoors.com/asfr, and we'll send you the new show each week. Check Out The NEWEST WAY To Get Your Fishing Reports: TEXT "fishing" to 314-665-1767 Keep Whackin'em! //////////// Sponsors: Admiral Shellfish Sportsman Marine Buck's Island Marina MB Ranch King Blinds Test Calibration Photonis SunSouth Dixie Supply & Baker Metal Works CCA Alabama Angelo Depaola EXP Realty "The Coastal Connection" KillerDock Fishbites National Land Realty- Gulf Coast Office Hilton's Offshore Charts Great Days Outdoors Foster Contracting Ricciardone Family Dentistry
Twice named by WIRED as Europe's Hottest Startups, the Fishbrain angler app leads the pack in popularity. On this episode of The Blue Fish Radio Show, Fishbrain's founder and CEO Johan Attby dives deep into the software company's mission, accomplishments, targets and challenges, including how Fishbrain applies artificial intelligence and social networking to fuel its exponential growth.
On the podcast we talk with Lisa about marketing an app with no revenue, the challenges of adding new revenue streams, and the importance of brand marketing in a post IDFA world.Our guest today is Lisa Kennelly, Chief Marketing Officer at Fishbrain, the #1 app for people who love fishing. At Fishbrain, Lisa manages a team of 20 people, and is responsible for everything from brand positioning and product marketing to business development and e-commerce. Lisa also mentors startup founders on marketing and strategy.In this episode, you'll learn: How to make the transition from growth to revenue Finding additional revenue opportunities beyond subscriptions Tips for balancing brand awareness marketing and performance marketing Links & Resources VSCO Clue Lisa Kennelly's Links Lisa's LinkedIn Follow Fishbrain on Twitter Fishbrain's website Fishbrain Is on Instagram Fishbrain's Facebook page Follow us on Twitter: David Barnard Jacob Eiting RevenueCat Sub Club
In Ep. 8 we talk with Cleveland native Nate Roman from FishBrain: The world's most popular fishing app. Nate takes us on a deep dive into the ins and outs of the FishBrain app. He shares with us how the app identifies the best times to fish for your favorite species forecast and area, predicts new spots that should hold fish, and many more awesome features. There's no political BS in this newsfeed, just the fish you love to see and catch!! Share catches and those “not so secret” spots with friends, see what the fish are biting, learn new tactics, and customize your fishing news feed to see only the species and areas you want. Get the app
After getting his first startup acquired, Johan Attby has gone on to raise $70M for his second profitable venture. His startup, FishBrain has acquired funding from top-tier investors like Consensus Asset Management, Softbank Ventures Asia, Adrigo Asset Management, and B Capital Group.
After getting his first startup acquired, Johan Attby has gone on to raise $70M for his second profitable venture. His startup, FishBrain has acquired funding from top-tier investors like Consensus Asset Management, Softbank Ventures Asia, Adrigo Asset Management, and B Capital Group.
Lisa Kennelly has been the CMO at Fishbrain for over three years and oversees marketing operations, strategy, and vision. Since the fall of 2020, Lisa has been responsible for growing and managing Fishbrain's eCommerce marketplace. Outside of Fishbrain, Lisa is an advisor and mentor of multiple early-stage founders and startups. Fishbrain is a mobile app and online platform with map-based tools, fishing forecasts, social networking features, and recommendations on fishing gear. Fishing is the most popular hobby in the world… and is huge in the US, Fishbrain's biggest market. During the pandemic, Fishbrain was a beneficiary of other businesses and sports shutting down and also from becoming the primary online retailer focused on a variety of fishing gear. Riding this wave, Fishbrain has grown to over 13 million users. Lisa led Fishbrain's marketing expansion beyond their (mostly) paid advertising campaigns. Fishbrain's social network feature attracts new users and contributes to their user retention. Fishbrain grows through SEO, word of mouth, influencers and even offline marketing (billboards, radio ads, etc) in some southern US states that have a thriving culture of anglers. Sometimes, all that is required to stand out in the market is observing a pattern and disrupting it with a bold design decision. At Clue, a female reproductive health app, Lisa and her team disrupted the ongoing pattern of having a pink-themed female health tracker app. This bold design decision contributed “big time” to their growth. If you are working with influencers, focus on micro-influencers because they are more approachable and have a more dedicated fan base. Nail your product benefits, product positioning, and its messaging. Be rigid about how influencers can use them and how they must not use them. If you are in a newer, less-saturated niche, SEO is a great channel because it's easier to find content gaps in the niche and fill it with high-quality content. Lisa shares that to increase your premium subscriptions: make your pro membership content truly valuable and meant for the regular, high-frequency user - not just the occasional user. Split testing can be used to avoid making decisions. Sometimes, you just have to believe in your ideas and execute them because non-determinant results of A/B testing can be paralyzing. Lisa also shares management lessons for CMO's: empathy, honesty, vulnerability, and direct feedback help connect with employees. Sometimes, simply giving your employees a kind ear to vent can do the trick. Consuming leadership content has also helped Lisa in her quest of becoming a great CMO.
Dans cette émission nous avons discuté avec Candice Roger et Nelly Garreau, illustratrices, de leur exposition réalisée avec Antoine DJACK,… The post Expo estivale à l'atelier Fishbrain first appeared on Radio Campus Angers.
What are most app marketers doing this year compared to last year? Probably not what they planned on, which was incremental app growth techniques and trying new user acquisition channels. Instead, they are trying to adapt their businesses to the world because of COVID-19. Today's guest is Lisa Kennelly, Chief Marketing Officer at Fishbrain. Lisa shares how Fishbrain has been dealing with the new app industry landscape and the app’s growth story. Are you hooked on fishing? Today's Topics Include: ✔️ Mentality of Marketing: Sense of what should work for locals and worldwide ✔️ Fishbrain: App for fishing—the world's most popular hobby ✔️ Fishbrain Data: Who, what, where, when, why, and how to catch fish ✔️ eCommerce: If you're going fishing, you need to spend
What are most app marketers doing this year compared to last year? Probably not what they planned on, which was incremental app growth techniques and trying new user acquisition channels. Instead, they are trying to adapt their businesses to the world because of COVID-19. Today's guest is Lisa Kennelly, Chief Marketing Officer at Fishbrain. Lisa shares how Fishbrain has been dealing with the new app industry landscape and the app's growth story. Are you hooked on fishing? Today's Topics Include: ✔️ Mentality of Marketing: Sense of what should work for locals and worldwide ✔️ Fishbrain: App for fishing—the world's most popular hobby ✔️ Fishbrain Data: Who, what, where, when, why, and how to catch fish ✔️ eCommerce: If you're going fishing, you need to spend money on fishing gear ✔️ Spirit of Community: Based on emotions and relationships between people ✔️ Fishbrain Growth: Fishing's an activity you could do during COVID ✔️ Retention and Competition: Challenge to retain customers who go shopping elsewhere ✔️ Partnership Criteria: Providers of maps, boats, brands, and data research ✔️ Marketing Channels: Google, Facebook, Instagram, affiliates, influencers, native ads ✔️ Target Audience, not TikTok: Plenty of young users, but not the revenue drivers ✔️ Subscription Model: Fishbrain Pro offer adds data to add more value ✔️ Key Takeaways: People management takes more time and energy than expected ✔️ Android or iOS? iOS ✔️ What app features would Lisa miss most? Camera ✔️ What is missing from mobile app technology? Too much reliance on smartphones Links and Resources: Lisa Kennelly on LinkedIn Fishbrain Quotes from Lisa Kennelly: “Fishbrain is an app for fishing, and fishing is actually the world's most popular hobby.” “Even if you personally are not into fishing, I bet you know somebody very close to you who is obsessed with fishing.” “We were able to take the social, turn that into utility, and in the last couple of years, we added in the eCommerce, as well. If you're going fishing, of course you need to have a lot of fishing gear.” “How do you keep people motivated? How do you see when they need a break? How do you balance that and find ways to keep them engaged? That takes a lot of effort.” Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube
Mini malls, shopping centers, and large department stores all still exist and remain popular despite their digital counterparts But online marketplaces are where more and more brands are gathering to not just sell goods, but to get a better 360 view of their customers, and gain access to sell products from other big name brands that fit their marketplace niche. On this episode of Up Next in Commerce, I explored that idea a bit more with Jason Wyatt, the Executive Chairman at Marketplacer, a business dedicated to creating marketplaces. We dove into the various ways that Jason has seen marketplaces evolve, especially in recent years. Plus, Jason talked about some of the incredible innovation that he’s seen take place thanks to marketplaces — including the birth of Providoor, an Australian marketplace for restaurants that was built as a reaction to COVID-19 and reached a $100 million run rate within 12 weeks. We talked about how the marketplace connections made that possible, and also how the B2B landscape can be revolutionized thanks to marketplaces. Enjoy this episode!Main Takeaways:Getting The Bigger Picture: By creating a marketplace, businesses can get a much deeper picture into the attributes of their customers, while also gaining access to inventory and products to sell from big name brands. The key to success? Curation.We Have A Connection: One of the greatest advantages of a marketplace are the connections that can be formed within them. Especially from a B2B perspective, because for so long those buyers have been left out of the ecommerce equation. They desire the same level of connection and ease that those in B2C have come to expect though, and marketplaces have provided a way to create community and engagement that has made B2B selling and buying much easier.Long Live Loyalty: Big brands have long tapped into loyalty programs as a way to earn customer trust and keep them coming back. By expanding point systems to usage within a marketplace, brands are now becoming even more trustworthy and respected in the eyes of consumers, who can all of a sudden get more bang for their buck. Additionally, the rise of wide-ranging marketplace loyalty strategies will likely become a new way for retailers to attract customers to newer marketplaces.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we’re ready for what’s next in commerce. Learn more at salesforce.com/commerce---Transcript:Stephanie:Hey everyone, I'm Stephanie Postles CEO at mission.org and your host of Up Next in Commerce. Today on the show, we have Jason Wyatt, who currently serves as the executive chairman of Marketplacer. Jason, welcome.Jason:Hi Stephanie, thanks so much for having me on the show today.Stephanie:Thanks for hopping on at 7:00 am. I think you're one of the earliest guests I've talked to over in Australia, so I appreciate you coming on and joining me for a fun chat.Jason:No worries at all. It's just a pleasure to be on the show and talk to your community.Stephanie:I was hoping we could start back in your... way back in the early days when you were 13, because I saw a fun story about what you were doing back then and a little entrepreneurial spirit that was going on, and I was hoping you can kind of share what you're doing back then so people can get to know you a bit before we dive into Marketplacer. This is all around a loan that you got from your dad if you know what I'm talking about.Jason:Well, I might, I was actually... I was a mad sports fan, as the majority of Australians are in this country. And I was playing tennis at the time, if I'm on the right track with this story. And we used to play a lot and pretty competitive. But my brother was a lot better than me, but I used to sort of grab onto his heels, but we constantly used to break racket strings. And we didn't come from this massive affluent family. We come from a family of just, the harder you work, the luckier you get. But dad, what he did do is he loaned us the money to buy our own stringing racket. He just said, "If you keep breaking these strings, well you got to fix them yourself."Jason:My brother and I took advantage of that situation. We figured we had an unfair advantage versus the other tennis players within the group. And then what we actually did is we turned that into a little tennis racket stringing business. So at the age of sort of 13 or 14, we were making a hundred bucks a racket, stringing out sort of four rackets a night and we had a little good business going on. I suppose the entrepreneurial spirit sort of started at a very, very young age where we had a problem to solve and then we solved it for other people.Stephanie:I love that. It definitely rang close to home because I was out in my neighbor's yard, raking, weeding doing anything I could just to earn $5 here and there. And I love hearing about how other people had that itch early on too, and seeing what it turned into later on in life.Stephanie:I'd love to jump into Marketplacer a bit and hear what is it? When did you create it? And what are you guys up to today?Jason:Marketplacer is probably the most fascinating business that I've ever been associated with, because it enabled so much global connection and enables people and businesses all over the world to sell things they don't own and to really supercharge commerce. And the story started back when my co-founder and I, Sam Salter, we just had a simple idea 13 years ago to make it easier for people to buy and sell bicycles. And we created a business called BikeExchange. Think of cars.com for bikes. You're buying a new bike and you want to see everything in one single destination or you're selling your bike and you want to sell it to a community that's a trusted community, has a sense of belonging behind it. And we created BikeExchange. But in doing that we had some really, really big, tough entrepreneurial problems to solve.Jason:We had to come up with a sales and marketing plan. We had to come up with a customer success program, but most importantly, the technology never existed. So, we not only have to be great salespeople, not only a great customer focused, but we had to become technologists at the same time. And we just thought, in everything, in creating a business, in creating a marketplace on a global scale it's a problem that we could help other entrepreneurs or other businesses now actually start to use a platform to enable them to be able to create it. So the story was born out of solving our own problem, out of eating our own dog food in a technology term. But now we help people all over the world in 10 countries solve that marketplace journey, of really just making it easy to connect a customer and community to make it easier for them to sell things they don't own and to supercharge commerce. And I'm sure we're going to unpick what that means in a lot more depth over the next hour or so.Stephanie:That's awesome. What's wild to me is that building a marketplace is notoriously like the hardest thing you can do in commerce. Everyone struggles with supply side, demand side, how to build which one first, and you're not only doing it once. You're replicating it, using your software and doing it with multiple industries. How do you even go about approaching it, especially if it's a new marketplace?Stephanie:You had your bike one, I know earlier you were talking about meal delivery from restaurants, how do you even think about building a new marketplace and solving for both sides of the market?Jason:It's a really good question because we always identify what we consider to be an unfair advantage when we help our clients and customers really figure out whether it's a worthwhile strategic project for them. Because it's a strategic project to go through, that marketplace journey. And the unfair advantage has really been always anchored around two core elements. The first being an existing community or audience or customer base that you know they want to buy more things from you. Or you know you can connect them up in a single destination to improve that customer experience. And the second is more often not the ability to have an in-depth knowledge of the supply base, a connectivity into that supply base and product base. You can actually really exploit the now and explore the future around connecting those two sides of those marketplace journeys.Jason:The evolution and the story of a marketplace has really evolved over time too, from the humble beginnings of a BikeExchange when we first started. It's now in 10 countries, and now we're out around the world and listed on the Australian stock exchange in January of this year.Jason:Thank you, awesome team effort by the team. To really large retailers and brands and, and all types of traditional types of business saying, "Hey, I've actually got one or probably two of those unfair advantages and how can I make it easier for me to grow and drive growth within my existing customer base, without the limits of capital and without the limits of actually producing all of the products, but enhancing my customer experience along the way?"Stephanie:How do you figure out, I mean, how I'm envisioning is that you would probably have like a lead brand who's for the bike one or for the meal delivery one you'd have to have kind a lead person who's owning that marketplace and then they're onboarding other brands as well. And other customers, is that how I'm thinking about it? Because I can't imagine having 20 BikeExchanges where every bike company is, "Well, I want my own marketplace. And I want mine." It seems once you have one, it's probably good enough and you have to be a part of that one.Jason:It's a really, really good question.Jason:There's different types of marketplaces, but the evolution that is really happening at the moment is, take SurfStitch for example. SurfStitch is actually a commerce cloud customer. They're a pure play surf wear brand. They sell hard goods, soft goods and clothing and bus fashion around it. But they've got this community, this tribal community of surfers and they're really a successful business, great growth really, really well leveraged on the commerce cloud stack. But when they looked at their business and they looked at their strategic path, they're constrained by warehouses, they're constrained by the capital, but they had in the back of their mind that they thought that, if we could have the full range of surfboards, instead of only taking 20% of the range of surfboards in all sizes, by connecting up to the wholesaler warehouses.Jason:And then to unpick that to the next layer, when you think about it, a surfer is quite a soulful person. They love the outdoors and are they only surfing? Or are they going hiking on the weekend? Are they exploring the outdoors as well? But I don't want to put a hiking gear in my warehouse. That's too risky, but I could go and connect up to Patagonia to take a full range extension from Patagonia without owning the inventory. So by taking a marketplace strategy or really a growth strategy, what they were really able to do is make it easy for them to connect that to a supplier base, to improve their customer experience and really enhance that 360 view of what that customer is trying to do. Not only from a data perspective, but a product and an experience perspective.Stephanie:Got it. That makes a lot more sense now. And it also just seems the role of curation is so important and whoever's curating the best products and not just throwing a thousand things into one marketplace, really thinking, like you said of, okay, you might be hiking, but you're probably not cooking too. Like I'm not going to put cookware in my marketplace with Patagonia stuff and surf boards. It seems like curation is huge when it comes to that. And also knowing what's trending and what their customers will like is a big part.Jason:Yeah, but it also enables this strategy, the ability to fail fast within there as well. If you put it a camping stove on there or a shower after you go for a surf, to clean yourself off, you haven't bought it. You've had a go at growing in there. It didn't work customers didn't like it. So just turn it off.Jason:With Marketplacer what we really focus on as well, is a really strong vetting engine for the sales force customer and any of our customer community so that they... it's just not a free for all, for all of the products flowing through. It's that ease of connectivity into the supplier base. And then it's the strict controls and measures that you can put in place to enable your customer experience within the marketplace strategy, not just "the everything for everyone" experience. If that makes sense?Stephanie:Yeah, it makes sense. I was going to ask when it comes to marketplaces, how do you guys think about marketplace or versus the Amazons and the eBays and Etsy's of the world that seem like they are kind of creating custom curated collections in a way too. But not as much of a niche level where I would say "Okay, we're going to be doing bikes and here's your community and your people." How do you think about the landscape of marketplaces right now?Jason:It's a very interesting landscape, because it's kind of a bit of a cross matrix at the moment, Stephanie. In that there's B to B, B to C and B to B to C plays within what we're trying to do. And then if you take the types of marketplaces the other way, so all three of those really go across all three gamuts. And then if you take the types of marketplaces, you've got the niche and the tribal based marketplaces, and we put media organizations into that bucket. If you imagine all of the great magazines, like we power lots of magazine marketplaces, where Time+Tide is a good example of a watch marketplace, where they have the beautiful content, they have the trust within the industry. They had a community of people looking to buy watches, but they didn't have that connectivity into the supply. But now they've got it. Another really great example is FishBrain, which is the world's largest fishing marketplace.Stephanie:Didn't know that existed. That's awesome.Jason:I'm not a big fishing person, but think of Strava fishing. Think of a really, really large... I think they've got over 13 million users within the United States now. They wanted that into a commerce play, but they didn't want to own inventory. They didn't have a buyership, they didn't have product developers. It was too difficult to do it. So what they did is they partnered and they connected into the world's best fishing suppliers to create a marketplace. Now that has over 60,000 products to sell that you can just buy.Stephanie:Is there ever a chance of them getting lost. When I hear 60,000 products within a fishing marketplace, how do you get found in that big marketplace?Jason:That's an interesting one. So fishing is probably the best industry to do it because what I have learned about fishing is there's lots of micro products for the local areas. So there's lots of little lures and lots of little different tackles setups, the different communities and different areas. There's lots of niche products within the niche. That one makes a ton of sense to have a really big, broad breadth of inventory within that.Jason:So if you think of the tribe, the addressable market behind people trying to take that convergence of content into commerce and contextual commerce, that space is born for a marketplace. Isn't it? It's an affiliate 4.0 where it can connect into the supply banks. Then you look at brands and retailers and franchise groups and cooperatives. If you actually look at the structure of all of those businesses... Co-operatives and franchise by default are marketplaces. They're a masthead brand their third-party inventory is owned by their franchisees groups. What we're finding in this space is we're just increasing the offering that they can have.Jason:We connect up their franchisees group into a single destination. For example, actually within Australia, we run the largest tire business called Bob Jane T-Marts and Bob Jane T-Marts are a really large franchise group. They're a $600 million business. And tires are a complicated product. They seem simple, but they're incredibly complicated because you've got to match every tire to every car to every wheel ever made, ever sold.Jason:But by creating a marketplace strategy within that, they're really famous for solving one problem. We connected up all the franchise groups via our marketplace technology. But if you think about it, what they really have is car data and car ownership data. What else could they sell a person at the BMW, other than tires and wheels that could enhance their car driving experience? You'll start to see lots of these franchise groups, not only connected in unifying their customer experience, but actually starting to think about how can they enhance their customer experience without the cost of capital burden placed that amongst their franchisees group or cooperative structures and buying groups are in the same bucket.Jason:Then if you just think of traditional retailers, whether they're a pure play or a bricks and mortar or a blend of both. Which the world has a blend of both now, right? There's no real, just pure play or bricks and mortar retailers anymore. So the problem they're trying to solve is exactly that problem we talked through with SurfStitch. How do they enhance their customer experience in store or online. Where they can range extend or category extend, to supercharge their commerce journey within that.Jason:And that last sort of bucket within that is that brand or wholesaler journey. And the brand and wholesaler journey is a really interesting one because it does really touch on those three sort of core verticals that I said at the start being B2C, B2B and B2B2C within that.Jason:The first one's pretty obvious from a B2C perspective, if you're a brand and you can see a perfectly complimentary product, why would you want them to leave your platform to buy it from another platform? Why wouldn't you just connect it up to enhance your customer experience?Jason:If you sell shoes for example, I'm going to dumb it down, but if you sold shoes, how could you connect up with a sock company that had the best brand to associate the shoes with socks without actually owning all of those imagery behind it? And we've seen lots of great examples of that. We actually power the Nokia marketplace. If you're thinking of buying the phone, what other connected product and you put in within that connected ecosystem and Google are a partner of Nokia phones globally now, and all of the Google products is going to be available on the Nokia marketplace.Jason:You can start to see this connectivity piece really, really drive home within that. And then from a B2B2C perspective is how do you not cut out your stockists? How do you find a way as a brand or a distributor in a modern world not to cut them out. Whether it's a marketplace, a unified experience, but what our marketplace platform can do is connect it all up. You can cut your retailer into these third party product sales, but without, without actually going against your traditional business model. And we're seeing a fair bit of that momentum behind it as well. Then the growth space and it's going to be really interesting, because I think that the world is saying how, from a B2B perspective, from a traditional brand, when you're selling to retailers when you're consolidating in a B2B industry, how does a marketplace make sense?Jason:There's Alibaba and then there's not much. The interesting play within there is the unfair advantages to businesses is pretty similar then than it is to a B2C perspective. Their unfair advantage is really anchored around their existing stockists or retailer base that they sell into. They've got a great community of sales representatives or sellers on the floor, who are going around and servicing them. How can they then connect up to other suppliers in other industries that could actually self to that community and we make it easier to do that. And there's a really sort of large demand at the moment behind B2B marketplaces as well. It's an interesting thing to call these things marketplaces. They're not all marketplaces, but what we're doing is we're connecting the world to enable supercharged commerce.Stephanie:I love that. I want to hear a little bit about the revenue numbers. When brands embark on this marketplace journey, what are some stories when a new company starts revising your guys' tech?Jason:It's a really interesting story and journey behind it. I'll give you one example during, during COVID, the world's a different place and we all know that, and there's not much point in delving into what's next after COVID. I think everybody's thinking about what's next after COVID but what we fundamentally know today. It's just a different world. It's a different world than it was in the past. And the power of connection during COVID in a digital sense, drove some of the greatest innovation stories that I've seen for some time. And I'll share the story of Providoor. In Australia, this is a case study we rolled out.Jason:It's nearly exactly this week, last year to the day and a great friend of mine, but a celebrity chef Shane Delia. He owns some of the best restaurants in Melbourne and he's got cooking shows on TV and big personality, vibrant, enthusiastic. Had 150 staff behind his restaurant business at four restaurants, one at the airport. The institution restaurants you know, think of Mamasita in New York. These are like famous restaurants within this country. And he emailed me and he just said, "Jason, I'm stuffed. I've got all of these people, I've got food, I'm just throwing into the bin. I've got leases that I've got to pay, but I've got this one glimmer of hope."Jason:"I've just done a trial where yeah, I'm doing ready, sort of made precut food where the customer just has to finish it off at home. So it's like they're getting the magic of a restaurant quality experience in their home."Jason:And he said, "I've done it for a couple of weeks and I'm selling like $5 to 6,000 a day." And I said, "Well, talk me through the problems that you've sold." And he said, "Well we've solved this packaging, we've figured out how to I get it to the customers with the boxes." He did this in a week, like extraordinary innovation. He's, he's sourced the products, the lined boxes, he's got the dry ice, he's fixed the packaging for this. So the tumor is sort of doing, you know, that those types of volumes in a small way. And I said, "How are you delivering them?"Jason:He said, "Well I've got no choice. My chefs are preparing it, My chef's are driving at 35K around Melbourne, to drop it off at people's doorsteps at 4:00 am in the morning." And I said, "Well, you've probably got to solve your logistics problem in a real quick way. But there's something in this, because there's a demand." You're not doing any marketing, your unfair advantage is you're... I call him a B grade celebrity, he probably thinks he's an A grader. But he's got this celebrity audience that he can tap into. He's got trust within the community. The other chefs will trust him. He's never gonna do anything wrong by that industry or community and customers just loved it. If we could solve a couple of problems, i.e, how do we make it easy for all restaurants to sell in the same way and create a marketplace around it.Jason:And then how can we make it easy for people to get the delivery experience behind it? I think you've got the bones of a really good business. Shane's a pretty good hustler. And five weeks later, we'd pulled every string in the world to get Providoor live. Where the best restaurants within the Melbourne CBD was selling to a 35 kilometer radius of the Melbourne CBD, get it delivered in two delivery slots AM and PM. They would cross stock. The trucks would drive around Melbourne pick up every box. Cross stock it into a single parcel. So you would only get a single parcel. You could order from all the restaurants in one. If you were entertaining in your home or just wanted to release from COVID, or you had a birthday party, or mum and dad couldn't get to the restaurant, then you could actually experience it. And after a 12 week period he was on a $100 million rate. Solving those capital problems.Stephanie:And this was from other restaurants as well that he onboarded onto essentially the marketplace that he created. It started with his restaurant. He brought on others as well. What does the cut look like for him versus the restaurants that are also selling on the marketplace that he essentially established?Jason:Yeah, it was again, really interesting. Shane took, I think it was a 15% slice of the pie. So he actually...Stephanie:Who decides, or you decide when you create the marketplace how much you...?Jason:Yeah.Stephanie:Nice, okay.Jason:It's part of the marketplace platform, when you create a marketplace. We solve all of those commission calculations and you choose, as running that marketplace, what each seller gets, and you can change it by product or category. Now you can do really complex commission calculations, but we also manage all of the seller payouts. You imagine that volume in that period of time, if you're cutting checks, so you're doing individual payments it's un-scalable. So that's why he had to... besides the fact that's why you needed a marketplace platform to, to scale at that rate, but it just shows you if you can leverage those couple of unfair advantages and pull it together in a really neat way and solve a problem, how big you can get quickly.Stephanie:That's crazy. It sounds like you kind of want to make sure you have an audience first or partner with someone who does already have, like you said, that tribe, who's kind of waiting that you can tap into that. How do you go about even convincing customers to come and buy on a marketplace? Are you doing anything around exclusivity where it's if you're selling your bikes or your box meals or whatever on Marketplacer, you can't also sell, I don't know, on DoorDash, do you have DoorDash in Australia? Or something similar.Stephanie:How do you think about creating that moat around the market places that are building up?Jason:I think any business, whether it's a marketplace or not a market place, you create moat. And if you could get the number one selling product of the world and get it exclusive to your business, whether you own it and send it yourself, or whether it comes direct from the supplier. I would a hundred percent recommend that every single day of the week.Jason:In Shane's situation and in Providoor's situation he solved some pretty big problems. No one else in the world, in my opinion, in a five week period could have created this marketplace. And then secondly he partnered exclusively with the logistics company that was an under utilized fruit. You imagined it was a fruit delivery business where they were delivering to corporates, their fruit boxes. And they went from a hundred percent capacity to 0% capacity, but then Shane took them back to a hundred percent capacity. So you've got to, you have to find very innovatively, underutilized, cold, refrigerated delivery network in a really short space of time. He created a couple of really, really solid moats that enabled it, nearly impossible for somebody else to do it in that period. But they were just extraordinary. But the short answer to your question, I'd always promote a moat.Stephanie:So try and make things exclusive, if possible. How do you bring... what are some of these brands methods of bringing their customers onto a new platform? Because that does kind of feel like it could be an experience that might cause a bit of friction of like, "Oh, I'm always used to either just buying directly from your website or just buying from Amazon." What kind of tactics should a brand use if they're trying to convince someone to come and buy on a new platform that maybe they haven't heard of before.Jason:You're talking from the end consumer experience when they're buying from you. It's all around trust in the process. It's in that front end customer experience or any communication around it, it's about building trust and rapport around building a marketplace community. And there's many techniques you can use around that.Jason:Some companies choose not to even say who the seller is on the marketplace. They take a really hard supplier agreement and they say, here's your SLA supplies. If you don't supply under these terms and conditions in these ways, then we're going to exclude you from our community, moving forward. Other marketplaces take the opinion of, "I'll let you rate my supply. I'll let you rate your seller." So it's going to be a customer led trust build up around it.Jason:Other marketplaces over time have put their own sort of ratings and experience... the one thing I'll say around the customer journey when you don't physically own the product is you've got to be really clever and your communicative style. The items might not appear in one parcel, items maybe sent at different times. And if you can bring your customer and community along that journey, they're very attuned to it in this world that you don't get one single parcel from one single vendor every single time and boxes can appear on different days, just as long as the communication strategy around when they're turning up. I mean, the timelines as a customer's experience is really well handled. I think it's a problem that's that's well solved in market.Stephanie:Always good to make sure you're doing it in a trustworthy way where your customers are like, of course I'll go where something's being sold and there's good curated products there. What are some best practices around developing that community and keeping your community engaged and making them want to come to your marketplace that you built up. What kind of tactics do you see happening behind the scenes that are working?Jason:We're seeing at a little bit of scale at the moment, the loyalty programs being attached back into the marketplace strategy. And I think it's a space that's going to be really interesting moving forward, whether it's loyalty or membership economies or subscription economies around it, it's something that's definitely an interesting space.Jason:Take Myer's another example within our region, but Myer's a really large department store. It's the Macy's of Australia. It's the number one department store. They've had some really challenging times, pre COVID and obviously during COVID. Big box department stores, lots of inventory, really expensive leases. And they've kind of been kicked off from every corner. Right. But what they did have is they had an incredibly loyal customer base that actually had a brand affiliation with Meyer, but most importantly had a really strong brand affiliation with the Meyer loyalty program, because it was such a good rewards program.Jason:When they launched their marketplace, they actually gave the customer base the same points that they would earn on Meyer across all third party marketplace products. And you could use your points to buy from all of the third party products.Stephanie:That's imposing.Jason:Exactly. And we won a, I can't say who, but we've won a major global airline at the moment where instead of just being able to book airfares using your airline points, now you can buy 40,000 products using your points, promote burn perspective from your airline miles. So I think what you're going to find is this community of traditional loyalty programs or earn and burn points systems, being able to tap into really broaden their range to become really big, meaningful marketplace strategy, loyalty program.Stephanie:That's super smart. The one thing that's coming to mind is thinking about data privacy and how does the sharing work, especially if you're onboarding other brands onto your platform, I'm guessing I would want access to that customer data. I'd want to be able to talk to them, especially if I'm shipping something to them, or even someone's viewing me as a person that's shipping it to them, even if I'm not really in the backend. What does the sharing of the, maybe customer information look like, in a way that's probably protected and keeps everyone safe.Jason:Say for example, we're talking to the commerce cloud community. If you're a commerce cloud customer, you're the merchant of record in that instance, aren't you? You're always controlling the customer record. You're controlling, you're receiving the funds yourself. But you do have to share the customer address and you do have to share some details of that customer because they've got to receive the items. You've really got to make sure your supplier agreements are quite stringent around data privacy. And then within the marketplace platform, there's a couple of configuration points where you can mask email address and not mask email address. So there's configuration around customer privacy settings that gets forwarded through to that end seller within there as well. But what we actually find is that the broader supplier or seller community is unbelievably respectful of the end customer because they're attuned to selling in this methodology now, and they know if they break or breach those privacy laws or those privacy policies that you set up as a marketplace operator, is that they're going to be cut off and, and they're going to lose that whole channel.Jason:We've had basically no problems of that over the journey of Marketplacer. It's something that's a very small, minimal risk.Stephanie:Amazing. Let's talk a little bit about ads. And I'm thinking about you're this big marketplace. Maybe if you're the fishing one, you've got 60,000 products, I could see you guys having an entire ad unit or the person who maybe is owning the marketplace, starting to create a demand side platform when it comes to delivering ads. And how are you guys approaching that right now with all the brands that you're onboarding?Jason:The world of relevant display and sponsored contents and contextual commerce, back in to market places is a real interesting space. Because if you can not only just send your products to a third party marketplace, but then you can buy specific media around it and launch products within it. It's super exciting. We're actually integrated into Google DMP, and all of those great ad serving systems within that. And what you'll find especially as the world moves into a headless commerce situation, is that the brands can put whatever DMP they want into the commerce cloud headless stack. They can be really quite innovative around, not only just creating traditional revenue streams for the product they own. Not only creating modern revenue streams in the fact that they can sell things they don't own, but now they can actually turn their traditional retail businesses into a media business as well, which obviously comes at a much higher gross margin than physically owning the inventory.Stephanie:Any innovative stories that you see happening around the advertising space within Marketplacer? That brands are maybe trying just new and different things because of the operating model of this new business they didn't have access to before?Jason:The obvious one that just comes to mind is actually BikeExchange. BikeExchange does exactly that every single day of the week. It connects live into all of the retailers. As part of the Marketplacer platform... because some of the problem in the marketplace scenario is how do you make it easy for your sellers to connect? How do you make sure that the inventory is accurate and live? How do you make it so that when a retailer of stock list receives the order, that they can just seamlessly process it, without having, necessarily a billion spreadsheets rolling every direction for everything they sell. We sold that in a really nice, elegant way where if you're on... and if you've got an existing POS system, so point of sale system or an existing e-commerce engine, we built pre-built connectors for the majority of them in the world.Jason:If you're a bike seller selling on BikeExchange and you're on Lightspeed and you wanna send your inventory into the BikeExchange marketplace, it takes minutes. What would typically take hours? Why is this important from a media perspective? It's because then the brands on BikeExchange or Specialized or Trek, or any of the big brands when they're launching a new product, they can actually drive the leads into stores that have stock available today. You can get very clever around your display and media allocation and where you drive the sales to. And a physical stockists level within that marketplace strategy, which is pretty cool.Stephanie:That's huge. I think about the times I try and order stuff Home Depot. And it takes me 15 minutes trying to find what store you can go to pick it up. I'm like, why is this so hard? Just don't show it to me if it's not within 20 miles of where I'm at.Jason:Exactly. And that sort of relevance posts, zip code, allocation and inventory allocation is something that comes out of that marketplace assistant, but it's all structured around live connectivity back into the source seller system. Obviously if a seller wants to connect manually and they've got a few products or they've got a CSV uploader, or they've got a great API, but it's this pre-built connector platform that's enabling our marketplace at the scale at a rapid rate.Stephanie:That's awesome, so where do you all want to be in the next two to three years? What are you planning and prepping for and building for right now, other than scaling and IPO'ing and doing all the fun, things like that.Jason:I think what really drives us at Marketplacer is we just want our customers to grow and to grow in a really sustainable way. Where they can, they can enhance their customer experience. So we've really launched hard within the United States today. We've announced that Salesforce ventures has actually bought a stake in Marketplacer and that enables us... yeah, we're so humbled by it. It's such a great experience to deal with that Salesforce community, but what that enables is any commerce cloud customer globally to now really look at Marketplacer as the way to significantly grow your business and grow your customer experience within that.Jason:It gives us deep access to the Salesforce product team. Gives us deep access to the implementation partner community. It gives us deep access to the actual Salesforce customer success team. What that really enables us to do is to help that Salesforce commerce cloud community grow and connect up to all of these great suppliers, make it easy for you to supercharge that business. And it's a core focus of ours over the next sort of 12 to 18 months, for sure.Stephanie:That's awesome. After hearing all this I'm like, why wouldn't you try this out? Why wouldn't you want to be a part of a marketplace, start a marketplace, so many opportunities and easy ways to scale that maybe it would be hard for single brands to do on their own. That's amazing. Congratulations. That's huge.Jason:No thank you so much and it's a big shout out to how the commerce cloud Salesforce, commerce cloud leadership are thinking at the moment. They're really putting that customer lens first and, and you're trying to grab those trends and you build it back within their community as well.Jason:It takes a little while for you to get your head around it. But when you dumb it down, we make it easy for you to sell products that you don't own. So you can supercharge commerce and grow. That sort of one line, and that sentence can start to really resonate with you. And maybe out of today you're not thinking this is my path, but it might just get those thought bubbles going to say, Hey, what about this supplier? What about this supplier? And if I only had those products, I'd love to try that one, but I don't want to buy it. It starts to connect it all up.Stephanie:Really good way to explain it. All right let's jump over to the lightning round. The lightning round is of course, brought to you by our friends at Salesforce commerce cloud, which they got many shout outs well-deserved throughout this interview. So that is great. This is where I'm going to ask you a question and you have a minute or less to answer. Are you ready Jason?Jason:I'm ready.Stephanie:We'll do the hard one first. What, one thing will have the biggest impact on e-commerce in the next year?Jason:I'd like to say the evolution of Marketplacer.Stephanie:That's okay. You do you. You can say whatever you want.Stephanie:What's one thing from 2020 that you hope sticks around throughout 2021?Jason:The ability to put the customer first and solve problems from a customer lens, when there was no other way to do it. And I think that transformative thinking of traditional businesses in that lens is going to put them in a really good light moving forward. We saw the acceleration of five or six years of thinking and thought, and decision-making in the space of six weeks. And just, don't let that go. Don't let that go. Let that stick with you forever. Because I think it's a unique opportunity.Stephanie:What's one thing you don't understand today, that you wish you did?Jason:French. No, I actually don't personally know how to program. I've never been a programmer and it's been to my advantage because I've never got sucked into it, but one day in life, I'd love to actually learn how it all stitches together and works.Stephanie:There you go. Well, that's a good skill to have these days. Let me know if it's hard, I'm guessing it is. If you were to have a podcast, what would it be about and who would your first guest be?Jason:It would probably be about surfing to be honest. And it would have to be Kelly Slater.Stephanie:There you go. That's a good one. And then the last one what's up next on your reading list?Jason:It's actually interesting, because I bought it yesterday. I'm actually reading about gut health at the moment and the benefits of gut health. So I bought the CSIRO gut health book to understand how that can have benefits right throughout your life, from sleeping patterns to energy, to that holistic sort of view that the power of food and what it can do for you or, or can't do for you.Stephanie:Good, you can send me a TLDR of what I should be doing and I'll just listen to you.Jason:It doesn't mean I'm going to do it though Stephanie, this is the problem with reading. You don't always do what you should.Stephanie:We will do it. We will manifest it into our life. We will do it. All right Jason, this interview has been so fun, really a good time hearing about Marketplacer and where you guys are headed. Thank you for coming on, where can people find out more about you and Marketplacer?Jason:Traditional channels marketplacer.com and Jason White on LinkedIn and Marketplacer on LinkedIn.Stephanie:Amazing. Thanks so much.Jason:Thanks so much Stephanie, appreciate your time.
Au programme de cette douzième émission : notre rencontre passionnante avec Djé de Fishbrain, atelier et boutique de sérigraphie indépendants… The post Épisode 12 : Fishbrain first appeared on Radio Campus Angers.
In this episode of Mobile Growth & Pancakes Esther Shatz is in conversation with Lisa Kennelly, Chief Marketing Officer at Fishbrain, they discuss Fishbrain's focus on eCommerce, selection of KPI's and how many people fish in the US.
Eric is an investment banker with GP Bullhound, focusing on consumer subscription software (CSS), enterprise software, and financial technology. With investments in companies ranging from Spotify to Fishbrain, and clients such as AllTrails, Partnerize, and Motif, GP Bullhound provides transaction advice and capital to many of the leaders in the consumer subscription software space. Prior to joining GP Bullhound, Eric was a senior executive at a leading education SaaS company focusing on corporate finance and strategy.
I made a Spotify playlist if you're inclined. South Dakota can drink! But they still can't comment about it. Gizzard Talk. Crazy Internet Conspiracy Theory Corner. (hint: Wayfair isn't selling kids you dopes) Fishbrain is my new social media. What TikTok knows about you. #neckup #leathernecknationStories from Alcester! (CamelToe edition)Listening to: Billy Strings and Prof Tiny beetle backpack cameras. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
In the ocean of mobile apps there are some that are built for a community. If you take any mundane app on your smartphone, it may have thousands of users but it is not a vital part of their life, they don't open it to share their experience. On the other hand, community apps are exactly the place where people get together to share something exciting in their life. Today's guest is Ayat Baroudi from Fishbrain, where she's responsible for CRM marketing, specifically - app retention, growth, conversion, and monetization and we're talking about app community management. If you love to fish, don't let this app get away! Today's Topics Include:
This week we have Nick from Fishbrain
DoMC and Nick Federico put on their tinfoil hats and talk about conspiracy theory, his band Fishbrain and clear the air on local rumors. As always, follow DoMC on Instagram @SheTastesLikeTexas and Twitter @DoMCast210 Don't forget to rate, review, and share with your friends! Or don't. To everyone who has, y'all are the true MVP's. Don't forget to check out all the new Sticker Fridge short films, articles and podcasts. Tell your friends this is the best thing to listen to in traffic. one love The post 10/1/19 – Episode 74 ft. Nick Federico appeared first on Sticker Fridge Studios.
Lake Guntersville in Alabama just may be the best bass lake in the U.S.A. right now. Jamie Hartman, an Arkansas Bassmaster Elite pro, went down there and kicked butt to capture a $100,000 check. Jamie was the only fisherman in the field to figure out that a topwater bite might be happening. He tells us all about it. Nick Lyford from Fishbrain, joins us from Stockholm, Sweden. Fishbrain is an app that will help you become a better fisherman. They've partnered with Casio to create and market a watch that is an ideal accessory to wear when fishing. Nick tells us all about it. Dan Johnston from St. Croix gives us a preview of the huge ICAST fishing tackle convention that takes place next week in Orlando, Florida.
In this show Josh and James will be talking to Bassmaster Elite Pro Brock Mosley about how his 2019 season has been so far. Then they will be going indepth about how and what he likes to use to catch post spawn bass. Plus OneObjective has something new they are about to put on the market. Get 25% off on Fishbrain when you use our promo code OneObjective. Click the link below to Redeem the code. ???????????????? https://fishbrain.com/offer/oneobjective
In this weeks episode we talk about Predator Tour, East Coast Kayak Challenge and future plans and events.What have spring brought for us and what is to come? Listen to the episode now! We would like to thank FishBrain for making this podcast available. Get 25% off for the 3 first months of premium! Use this link: https://fishbrain.com/offer/fishpodcast We are on Fishbrain and so should you! join us there for info about catches and much more! You find us with FelixFrey and SeanWit on Fishbrain.
The So Fly Crew sits and talks about a recent trip to South Africa. Mitch and Yilma had the chance to chase rising, wild Rainbow Trout on freestone mountain streams while on a trip to Cape Town. Yilma features his second segment of Fact or Fishy. OFFER: Enjoy an exclusive Fishbrain subscription with a 25% discount over the first three months with code SoFly25 www.fishbrain.com/offer/sofly?utm_source=podcast&utm_medium=cpc&utm_campaign=SoFly_April-May2019
In today's Tech.eu Podcast, Natalie Novick and Andrii Degeler talk about the latest gigantic funding round for an e-scooter startup, the increasing amount of Chinese capital in European tech, the history of RSS, and more. We've also prepared an interview with Johan Attby, co-founder and CEO of FishBrain, a startup that has raised almost $30 million for an app for fishing lovers. Check out the full show notes on Tech.eu: https://tech.eu/news/podcast-102-e-scooters-chinese-investment-in-europe-history-of-rss-interview-fishbrain For information regarding your data privacy, visit acast.com/privacy
The first episode of 2019 of MGN features another amazing guest: Lisa Kennelly (Twitter:LisaKennelly, Chief Marketing Officer at Fishbrain. Lisa moved from the top period-tracking app (Clue) to the top fishing app, although she has still not caught a fish, despite her best efforts. Lisa is a veteran mobile marketer with deep expertise in influencer marketing. In this episode, Lisa shares some of her biggest marketing mistakes, so you can avoid making them! As usual, this episode also features our "brilliant or bullshit" section and take a B/B stance on an article from Business Insider concerning the future of Influencer Marketing https://www.businessinsider.de/influencers-best-advertisers-because-theyre-regular-people-2018-8
Luke is an ambassador for Fishbrain. He calls it the Instagram of fishing. I've downloaded it and it's pretty cool. Well worth checking it out for yourself. In this episode we cover: What is Fishbrain? How did Luke find out about it? Luke's manual method for tracking fish. Get excited! For Show Notes: Lukes manual fish tracking method: http://caughtovgard.com/hook_1/ Fishbrain: https://fishbrain.com/ Follow Cast & Spear: Cast & Spear Facebook YouTube Instagram Pinterest Keep those lines tight, Jon Special Deals: Free Cast & Spear Sinko Lures. Visit shop.castandspear.com and get your FREE Thanksgiving special offer!
Tune in as we interview our first Female guest Erin Howard! Erin in always on the search for big musky and has recently moved to Utah where she is catching gnarly tiger trout. We talk about all of it and more in this episode!
How long would it take to cover a 93 minute movie about a sociopathic professional wrestler? We thought the answer was 17 episodes when we wrapped up our film coverage in our last show, but as it turns out, the story of No Holds Barred is more, much more than its perfected theatrical form. Particularly so when Hulk Hogan claims to have personally rewritten its screenplay in a small hotel room with Vince McMahon over what must have been a nightmarish 72 hours. So this week we continue our No Holds Barred coverage by diving into an early draft of the screenplay - one submitted by acclaimed novelist and screenwriter Dennis Hackin. By comparing his version to the final film, we hope to gain insight into the authorial method and perhaps into the very souls of Hulk Hogan and Vince McMahon. Or maybe we’ll just talk about some dumb shit that’s in the screenplay and not the movie, or vice-versa. You’ll have to tune in to find out. We also discuss Rob Zombie, impotence, Steve Jobs, Jerome Bettis, Hulk Hogan church attendance, and Limp Bizkit. And most importantly, we make a long overdue apology to a former guest on the show. Don’t miss it. Follow us on Twitter @WGDPod Like us on Facebook: facebook.com/WGDPod Email us at WGDPod@gmail.com Theme music: “Find My Way” by Magnolia Brown Follow Magnolia Brown on Facebook (facebook.com/MagnoliaBrownJams) and Reverb Nation (ReverbNation.com/MagnoliaBrownJams)
I veckans podd: Är det nu det vänder? Nedläggningarna och nedskärningarna avlöser varandra i startupsektorn. Daniel och Viktor hjälper dig att förstå krisbeskeden som duggar tätt. Vi avslöjar samtidigt nya siffror från det hajpade sociala nätverket Fishbrain. Dessutom: Miriam Olsson Jeffery om köpryktena kring Yahoo och Twitter. See acast.com/privacy for privacy and opt-out information.
Kayak Fishing Raw's feature guest will be Battle in the Bahamas Champ Joe Kraatz, our second guest will be FishBrain US Relations Captain Tom Swick. FishBrain is one of the main sponsor's of the event and were in the Bahamas first hand to see this amazing tournament in action. Joe Kraatz won his first Extreme event and took home $10,000.00 donated by main sponsors FishBrain and Turbo USA. Kraatz had an awesome 72.9lbs of fish weighed in over the two day tournament.
Johan Attby pratar bland annat om: *Hur Johan kom på idén med Fishbrain *Hur han förbereder sig för nästa idé *Vilka vanor man ska ha för att må bra *Hur Johan prioriterar uppgifter inom företaget *Böcker Johan rekommenderar för entrepenören
I veckans avsnitt pratar vi om Soundclouds pengaproblem, tech-bolagens rekordfonder, matkriget på nätet och fenomenet med nischade sociala medier som fiskeappen Fishbrain och vinappen Vivino. See acast.com/privacy for privacy and opt-out information.
Welcome to episode #247. On the show: Asif's Jamaican journey; Wrapify wants to pay you when you drive your car; Sensewhere partners with Tencent in China; Latis works on smarter notifications; Fishbrain helps catalog the world's endangered fish; Intellibins locates recycling for New Yorkers; Ahlens of Sweden uses Instagram in a unique way; DoubleDutch raises $45 million series E; ClearChannel promotes Humans TV show in airports. Our resource is from xAd called the Global Location Snapshot.
UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things
Welcome to episode #247. On the show: Asif's Jamaican journey; Wrapify wants to pay you when you drive your car; Sensewhere partners with Tencent in China; Latis works on smarter notifications; Fishbrain helps catalog the world's endangered fish; Intellibins locates recycling for New Yorkers; Ahlens of Sweden uses Instagram in a unique way; DoubleDutch raises $45 million series E; ClearChannel promotes Humans TV show in airports. Our resource is from xAd called the Global Location Snapshot.
See acast.com/privacy for privacy and opt-out information.
Mycket bra avsnitt. Fiske community appen med över 1 milj användare. Föreläsaren, inspiratören och serieentreprenören Johan Attby.
Mycket bra avsnitt. Fiske community appen med över 1 milj användare. Föreläsaren, inspiratören och serieentreprenören Johan Attby.
Yael Givon. Founder, CEO Yael co-founded Steveie with her husband Gil Ramon. They met at an internet camp for founders and entrepreneurs. They both have backgrounds in creative fields. Yeal has a background in fine art and Gil is screen writer and programmer. Stevie was created when they saw the potential to find great TV that was hiding in their social media feeds. During Arab Spring, they were watching Youtube, tracking Twitter and Facebook to get a complete picture of what was happening. Stevie makes it possible for anyone to have a personal channel with friend's feeds or for their own brand without any extra work. It also provides more opportunities for publishers to ad more to the video they are already releasing. Some examples could be bloopers, behind the scenes interviews and insights from the latest episode of a show. Also on the podcast: Yael defines what “smart money” is. Taking money from people who are in your industry with experience who can offer advice, more connections and a bigger network. Not all money is equal. Xue Mei and Yael discuss what advisors should be given stake in your company. It should be people who can offer real advice. They talk about the reality of the close relationship you will have with your investors. Yael talks about how as entrepreneurs, our comfort zone in the product. The business end of things is less fun, but it is an area everyone has to grow into. The challenge is to grow your business mind while not sacrificing your creative energy. Yael advises startups to be careful about spending money for special advisors, like marketing advisors, because some stuff you should learn on your own. Many startups who succeeded, didn't have tons of marketing knowledge, but they found a gap in the market to fill. Yeal and Xue Mei talk about confronting the startup life bubble and finding the balance between making cool stuff for hipsters and being relevant to the world. Meaningful solutions in industries like health and sustainability take much longer to see a return than an entertaining app. There's often less hype to lure investors, but good investors understand they need to diversify risks and not only invest in new stuff from the cool kids. If you enjoyed this, you may also enjoy these: PR Strategy to Get Your Startup Seen with Tame Winning With Niche Social Networks with Fishbrain
Efter 29 intervjuer med entreprenörer som kommit en bit på vägen vänder Startuppodden nu blicken inåt, mot bolag som byggs här och nu. Startuppodden har lämnat den trygga studion på Södermalm i Stockholm och gett sig ut i entreprenörsverkligheten, närmare … Läs mer →
Johan Attby is the CEO of Fishbrain, a social network and life logging app for sport fishing. We hear about how Fishbrain is going after a 40 billion dollar market, his successful journey as an entrepreneur, the lessons he's learned along the way, and why he is strong believer in niche social networks.
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