More Than Marketing Podcast

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Interested in small business life? More than Marketing pulls the curtain back on Wayne Consulting Group while talking about hurdles that small businesses face. Interviews, candid discussions with employees, and more! Join Rob Johnson, Group Creative Director and Founder, as he leads this podcast designed to help people understand and learn more about small business. https://www.wayneconsulting.org

Wayne Consulting Group, Rob Johnson


    • Oct 23, 2020 LATEST EPISODE
    • monthly NEW EPISODES
    • 21m AVG DURATION
    • 30 EPISODES


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    Latest episodes from More Than Marketing Podcast

    030: The Beginning of an Era

    Play Episode Listen Later Oct 23, 2020 7:33 Transcription Available


    And on this week's edition of more than marketing, Rob Johnson talks about how Wayne consulting and Wayne media are finally coming together. He also discusses plans for 2021 with the new build-out for a Speakeasy in Brighton, Michigan.Podcast BioMore Than Marketing is a podcast that tells the story of businesses. From startups to Fortune 500, we detail how companies plan and execute—and why a company needs to be “more than marketing” to be successful. The undercurrent of this podcast is the story of Wayne Media Group. A marketing, advertising, and organizational development firm based in Brighton, MI and Louisville, KY. Several episodes of MTM are dedicated to telling our story, while other episodes are dedicated to themes in business, advertising, and other companies’ stories. Hosted by Rob Johnson (Creative Director), this podcast is perfect for entrepreneurs, hobbyists, and anyone looking to learn more about the business & marketing space. Social LinksWayne Media GroupFacebookInstagramLinkedIn

    029: Who's in charge or quality control?

    Play Episode Listen Later Oct 12, 2020 11:20 Transcription Available


    On this week's edition of More Than Marketing, Rob talks about quality control and how important it is for businesses to be proactive about managing their online reputation. Podcast BioMore Than Marketing is a podcast that tells the story of businesses. From startups to Fortune 500, we detail how companies plan and execute—and why a company needs to be “more than marketing” to be successful. The undercurrent of this podcast is the story of Wayne Media Group. A marketing, advertising, and organizational development firm based in Howell, MI and Louisville, KY. Several episodes of MTM are dedicated to telling our story, while other episodes are dedicated to themes in business, advertising, and other companies’ stories. Hosted by Rob Johnson (Creative Director), this podcast is perfect for entrepreneurs, hobbyists, and anyone looking to learn more about the business & marketing space. Social LinksWayne Media GroupFacebookInstagramLinkedIn

    028: The Women of Finely Crafted Realty

    Play Episode Listen Later Oct 6, 2020 32:24 Transcription Available


    On this week's edition: Rob sits down with the women of "Finely Crafted Realty", which is a real estate firm serving Oldham County, Kentucky. Be sure to check out their website at www.finelycraftedrealty.com!Podcast BioMore Than Marketing is a podcast that tells the story of businesses. From startups to Fortune 500, we detail how companies plan and execute—and why a company needs to be “more than marketing” to be successful. The undercurrent of this podcast is the story of Wayne Consulting Group. A marketing, advertising, and organizational development firm based in Howell, MI and Louisville, KY. Several episodes of MTM are dedicated to telling our story, while other episodes are dedicated to themes in business, advertising, and other companies’ stories. Hosted by Rob Johnson (Creative Director, Wayne Consulting Group), this podcast is perfect for entrepreneurs, hobbyists, and anyone looking to learn more about the business & marketing space. Social LinksWayne Consulting GroupWCG Facebook PageWCG InstagramMore Than Marketing Website

    027: Our Mobile Podcasting Service is Live!

    Play Episode Listen Later Oct 5, 2020 6:32 Transcription Available


    Rob talks about WMG's mobile podcasting setup and how it can benefit businesses across Michigan.Podcast BioMore Than Marketing is a podcast that tells the story of businesses. From startups to Fortune 500, we detail how companies plan and execute—and why a company needs to be “more than marketing” to be successful. The undercurrent of this podcast is the story of Wayne Media Group. A marketing, advertising, and organizational development firm based in Howell, MI and Louisville, KY. Several episodes of MTM are dedicated to telling our story, while other episodes are dedicated to themes in business, advertising, and other companies’ stories. Hosted by Rob Johnson (Creative Director), this podcast is perfect for entrepreneurs, hobbyists, and anyone looking to learn more about the business & marketing space. Social LinksWayne Media GroupFacebookInstagramLinkedIn

    026: Decentralized Command

    Play Episode Listen Later Sep 13, 2020 14:21 Transcription Available


    On this week's episode of More Than Marketing, Rob talks about Decentralized Command and how it can be utilized in your company, big or small. REFERENCES: Extreme Ownership - Jocko Willink: https://www.amazon.com/Extreme-Ownership-audiobook/dp/B015TM0RM4/ref=sr_1_3?dchild=1&keywords=Extreme+Ownership&qid=1600010182&sr=8-3Leadership Tactics (Field Guide) - Jocko Willink: https://www.amazon.com/dp/B07THC92JS?plink=taXXWpEyr3RGKdWr&ref=adblp13nvvxx_0_1_imPodcast BioMore Than Marketing is a podcast that tells the story of businesses. From startups to Fortune 500, we detail how companies plan and execute—and why a company needs to be “more than marketing” to be successful. The undercurrent of this podcast is the story of Wayne Consulting Group. A marketing, advertising, and organizational development firm based in Howell, MI and Louisville, KY. Several episodes of MTM are dedicated to telling our story, while other episodes are dedicated to themes in business, advertising, and other companies’ stories. Hosted by Rob Johnson (Creative Director, Wayne Consulting Group), this podcast is perfect for entrepreneurs, hobbyists, and anyone looking to learn more about the business & marketing space. Social LinksWayne Consulting GroupWCG Facebook PageWCG InstagramMore Than Marketing Website

    025: I went too far...

    Play Episode Listen Later Sep 8, 2020 15:06 Transcription Available


    On this week's episode, Rob talks about a time he went too far in trying to help a client out.SHOW NOTESMore Than Marketing is a podcast that tells the story of businesses. From startups to Fortune 500, we detail how companies plan and execute—and why a company needs to be “more than marketing” to be successful. The undercurrent of this podcast is the story of Wayne Consulting Group. A marketing, advertising, and organizational development firm based in Howell, MI and Louisville, KY. Several episodes of MTM are dedicated to telling our story, while other episodes are dedicated to themes in business, advertising, and other companies’ stories. Hosted by Rob Johnson (Creative Director, Wayne Consulting Group), this podcast is perfect for entrepreneurs, hobbyists, and anyone looking to learn more about the business & marketing space. Social LinksWayne Consulting GroupWCG Facebook PageWCG InstagramMore Than Marketing Website

    024: A Sellers Market with Tara Harris

    Play Episode Listen Later Aug 23, 2020 19:06 Transcription Available


    On this week’s edition of More Than Marketing, Rob sits down with realtor Tara Harris to talk about the Louisville Real Estate Market and how realtors can set themselves apart with their online and offline presence.Podcast BioMore Than Marketing is a podcast that tells the story of businesses. From startups to Fortune 500, we detail how companies plan and execute—and why a company needs to be “more than marketing” to be successful. The undercurrent of this podcast is the story of Wayne Consulting Group. A marketing, advertising, and organizational development firm based in Howell, MI and Louisville, KY. Several episodes of MTM are dedicated to telling our story, while other episodes are dedicated to themes in business, advertising, and other companies’ stories. Hosted by Rob Johnson (Creative Director, Wayne Consulting Group), this podcast is perfect for entrepreneurs, hobbyists, and anyone looking to learn more about the business & marketing space. Social LinksWayne Consulting GroupWCG Facebook PageWCG InstagramMore Than Marketing Website

    023: The 02:00 AM Podcast

    Play Episode Listen Later Jul 27, 2020 15:30 Transcription Available


    On this week’s edition, Rob talks about the impact COVID had on WCG after 3 months, the greatest education he’s received, and he gives his perspective on business growth and startup culture.EPISODE NOTESOn this week’s edition of #MoreThanMarketing, Rob takes a look at software that they use at WCG that keeps his team organized while keeping his business secure.Podcast BioMore Than Marketing is a podcast that tells the story of businesses. From startups to Fortune 500, we detail how companies plan and execute—and why a company needs to be “more than marketing” to be successful. The undercurrent of this podcast is the story of Wayne Consulting Group. A marketing, advertising, and organizational development firm based in Howell, MI and Louisville, KY. Several episodes of MTM are dedicated to telling our story, while other episodes are dedicated to themes in business, advertising, and other companies’ stories. Hosted by Rob Johnson (Creative Director, Wayne Consulting Group), this podcast is perfect for entrepreneurs, hobbyists, and anyone looking to learn more about the business & marketing space. Social LinksWayne Consulting GroupWCG Facebook PageWCG InstagramMore Than Marketing Website

    022: Software that keeps your business organized and secure.

    Play Episode Listen Later Jul 22, 2020 13:32 Transcription Available


    On this week’s edition of #MoreThanMarketing, Rob takes a look at software that they use at WCG that keeps his team organized while keeping his business secure.Podcast BioMore Than Marketing is a podcast that tells the story of businesses. From startups to Fortune 500, we detail how companies plan and execute—and why a company needs to be “more than marketing” to be successful. The undercurrent of this podcast is the story of Wayne Consulting Group. A marketing, advertising, and organizational development firm based in Howell, MI and Louisville, KY. Several episodes of MTM are dedicated to telling our story, while other episodes are dedicated to themes in business, advertising, and other companies’ stories. Hosted by Rob Johnson (Creative Director, Wayne Consulting Group), this podcast is perfect for entrepreneurs, hobbyists, and anyone looking to learn more about the business & marketing space. Social LinksWayne Consulting GroupWCG Facebook PageWCG InstagramMore Than Marketing Website

    021: How we lost $20,000 in two days

    Play Episode Listen Later Jul 17, 2020 14:05 Transcription Available


    On this week's episode, Rob talks about how WCG lost a client and a $20,000 contract over the course of two days.Podcast BioMore Than Marketing is a podcast that tells the story of businesses. From startups to Fortune 500, we detail how companies plan and execute—and why a company needs to be “more than marketing” to be successful. The undercurrent of this podcast is the story of Wayne Consulting Group. A marketing, advertising, and organizational development firm based in Howell, MI and Louisville, KY. Several episodes of MTM are dedicated to telling our story, while other episodes are dedicated to themes in business, advertising, and other companies’ stories. Hosted by Rob Johnson (Creative Director, Wayne Consulting Group), this podcast is perfect for entrepreneurs, hobbyists, and anyone looking to learn more about the business & marketing space. Social LinksWayne Consulting GroupWCG Facebook PageWCG InstagramMore Than Marketing Website

    020: How to Start an Ad Agency (with actual details)

    Play Episode Listen Later Jul 17, 2020 17:30 Transcription Available


    On this week's episode, Rob talks about how to start an ad agency (or any business) with a detailed sales strategy.Podcast BioMore Than Marketing is a podcast that tells the story of businesses. From startups to Fortune 500, we detail how companies plan and execute—and why a company needs to be “more than marketing” to be successful. The undercurrent of this podcast is the story of Wayne Consulting Group. A marketing, advertising, and organizational development firm based in Howell, MI and Louisville, KY. Several episodes of MTM are dedicated to telling our story, while other episodes are dedicated to themes in business, advertising, and other companies’ stories. Hosted by Rob Johnson (Creative Director, Wayne Consulting Group), this podcast is perfect for entrepreneurs, hobbyists, and anyone looking to learn more about the business & marketing space. Social LinksWayne Consulting GroupWCG Facebook PageWCG InstagramMore Than Marketing Website

    019: Why you need to post to "Google My Business"

    Play Episode Listen Later Jul 17, 2020 8:35 Transcription Available


    In this episode, Rob talks about the value of posting to Google My Business for small businesses.Podcast BioMore Than Marketing is a podcast that tells the story of businesses. From startups to Fortune 500, we detail how companies plan and execute—and why a company needs to be “more than marketing” to be successful. The undercurrent of this podcast is the story of Wayne Consulting Group. A marketing, advertising, and organizational development firm based in Howell, MI and Louisville, KY. Several episodes of MTM are dedicated to telling our story, while other episodes are dedicated to themes in business, advertising, and other companies’ stories. Hosted by Rob Johnson (Creative Director, Wayne Consulting Group), this podcast is perfect for entrepreneurs, hobbyists, and anyone looking to learn more about the business & marketing space. Social LinksWayne Consulting GroupWCG Facebook PageWCG InstagramMore Than Marketing Website

    018: 4 Reasons Why Your Website Isn’t Effective

    Play Episode Listen Later Jun 15, 2020 24:49 Transcription Available


    On this episode of More Than Marketing…Rob talks about four ways that your website could be missing out on great traffic and getting noticed locally.—Podcast BioMore Than Marketing is a podcast that tells the story of businesses. From startups to Fortune 500, we detail how companies plan and execute—and why a company needs to be “more than marketing” to be successful.The undercurrent of this podcast is the story of Wayne Consulting Group. A marketing, advertising, and organizational development firm based in Howell, MI and Louisville, KY. Several episodes of MTM are dedicated to telling our story, while other episodes are dedicated to themes in business, advertising, and other companies’ stories.Hosted by Rob Johnson (Creative Director, Wayne Consulting Group), this podcast is perfect for entrepreneurs, hobbyists, and anyone looking to learn more about the business & marketing space.Social LinksWayne Consulting GroupWCG Facebook PageWCG InstagramMore Than Marketing Website

    017: Small Business COVID Recovery

    Play Episode Listen Later Jun 1, 2020 14:58 Transcription Available


    On this episode of More Than Marketing…Rob talks about the ongoings on the business since COVID hit and also how small businesses can recover from COVID and move forward.—Podcast BioMore Than Marketing is a podcast that tells the story of businesses. From startups to Fortune 500, we detail how companies plan and execute—and why a company needs to be “more than marketing” to be successful.The undercurrent of this podcast is the story of Wayne Consulting Group. A marketing, advertising, and organizational development firm based in Howell, MI and Louisville, KY. Several episodes of MTM are dedicated to telling our story, while other episodes are dedicated to themes in business, advertising, and other companies’ stories.Hosted by Rob Johnson (Creative Director, Wayne Consulting Group), this podcast is perfect for entrepreneurs, hobbyists, and anyone looking to learn more about the business & marketing space.Social LinksWayne Consulting GroupWCG Facebook PageWCG InstagramMore Than Marketing Website

    016: The Launch of the podcast podcast

    Play Episode Listen Later Apr 24, 2020 29:13 Transcription Available


    Johnstone & Johnson talk about the future of Speakeasy Podcast Network and the value of podcasting for businesses in 2020.

    015: April 24, 2020 State of The WCG

    Play Episode Listen Later Apr 24, 2020 10:21 Transcription Available


    On this episode of More Than Marketing…Rob Johnson talks about what’s been going on with the WCG since COVID-19 hit. He also gives some updates on Speakeasy Podcast Network and Wayne Media Group.—Podcast BioMore Than Marketing is a podcast that tells the story of businesses. From startups to Fortune 500, we detail how companies plan and execute—and why a company needs to be “more than marketing” to be successful.The undercurrent of this podcast is the story of Wayne Consulting Group. A marketing, advertising, and organizational development firm based in Howell, MI and Louisville, KY. Several episodes of MTM are dedicated to telling our story, while other episodes are dedicated to themes in business, advertising, and other companies’ stories.Hosted by Rob Johnson (Creative Director, Wayne Consulting Group), this podcast is perfect for entrepreneurs, hobbyists, and anyone looking to learn more about the business & marketing space.

    014: Experience Edge Venture

    Play Episode Listen Later Apr 24, 2020 16:21 Transcription Available


    On this episode of More Than Marketing…Rob Johnson talks to the leaders of Edge Venture Ministries. They go in-depth about the ministry and how it’s impacting families across the country.—Podcast BioMore Than Marketing is a podcast that tells the story of businesses. From startups to Fortune 500, we detail how companies plan and execute—and why a company needs to be “more than marketing” to be successful.The undercurrent of this podcast is the story of Wayne Consulting Group. A marketing, advertising, and organizational development firm based in Howell, MI and Louisville, KY. Several episodes of MTM are dedicated to telling our story, while other episodes are dedicated to themes in business, advertising, and other companies’ stories.Hosted by Rob Johnson (Creative Director, Wayne Consulting Group), this podcast is perfect for entrepreneurs, hobbyists, and anyone looking to learn more about the business & marketing space.Social LinksWayne Consulting GroupWCG Facebook PageWCG InstagramMore Than Marketing Website

    013: Absolute Services

    Play Episode Listen Later Mar 12, 2020 22:16 Transcription Available


    On this episode of More Than Marketing…Rob sits down with David Adamczyk, President of Absolute Services in Sterling Heights, Michigan. They discuss the mitigation industry as well as how customer service is the undercurrent of any good business.—Absolute Services is an experienced restoration, mitigation and damage clean up service based in Sterling Heights, MI that is serving the greater Metro Detroit area.WebsiteFacebookLinkedInPodcast BioMore Than Marketing is a podcast that tells the story of businesses. From startups to Fortune 500, we detail how companies plan and execute—and why a company needs to be “more than marketing” to be successful.The undercurrent of this podcast is the story of Wayne Consulting Group. A marketing, advertising, and organizational development firm based in Howell, MI and Louisville, KY. Several episodes of MTM are dedicated to telling our story, while other episodes are dedicated to themes in business, advertising, and other companies’ stories.Hosted by Rob Johnson (Creative Director, Wayne Consulting Group), this podcast is perfect for entrepreneurs, hobbyists, and anyone looking to learn more about the business & marketing space.Social LinksWayne Consulting GroupWCG Facebook PageWCG Instagram More Than Marketing Website

    012: Twin Spires Remodeling

    Play Episode Listen Later Feb 25, 2020 55:47 Transcription Available


    On this episode of More Than Marketing… We have a packed podcast table as Johnson & Johnstone sit down with Brandon Fields and Brandon Buttorff of Twin Spires Remodeling. The guys talk about the origin of TSR and common errors business owners make.

    011: Discover Zenyo Jiu Jitsu

    Play Episode Listen Later Feb 3, 2020 43:46 Transcription Available


    On this episode of More Than Marketing…Rob Johnson & Robert Johnstone sit down with BJJ Black Belt and Masters World Champion John David Emmett to talk about his story and story of Zenyo Jiu Jitsu.Zenyo Jiu Jitsu is the premier Brazilian Jiu Jitsu academy in Baltimore.Zenyo’s supportive culture and expert instruction have earned more than 30 five-star reviews .At Zenyo, you will master the most important self-defense skills of Jiu Jitsu, Wrestling, and Judo under the expert instruction of Masters World Champion John David Emmett, a first-degree black belt with more than 20 years experience.Get started on the path to learning the power of Brazilian Jiu Jitsu at Zenyo – where our mission is working together for mutual benefit and success.Zenyo WebsiteZenyo FacebookPodcast BioMore Than Marketing is a podcast that tells the story of businesses. From startups to Fortune 500, we detail how companies plan and execute—and why a company needs to be “more than marketing” to be successful.The undercurrent of this podcast is the story of Wayne Consulting Group. A marketing, advertising, and organizational development firm based in Howell, MI and Louisville, KY. Several episodes of MTM are dedicated to telling our story, while other episodes are dedicated to themes in business, advertising, and other companies’ stories.Hosted by Rob Johnson (Creative Director, Wayne Consulting Group), this podcast is perfect for entrepreneurs, hobbyists, and anyone looking to learn more about the business & marketing space.Social LinksWayne Consulting GroupWCG Facebook PageWCG InstagramMore Than Marketing Website

    010: Realtors, This One Is For You

    Play Episode Listen Later Jan 12, 2020 12:45 Transcription Available


    Rob talks about SEVEN things realtors can do on social media that will help them improve their results.

    009: Goal Setting for 2020

    Play Episode Listen Later Jan 12, 2020 24:06 Transcription Available


    Rob discusses 2020 goals and how to do proper goal-setting for companies.

    008: A New Perspective on Ws and Ls (w/ Misha Tsozik)

    Play Episode Listen Later Nov 30, 2019 53:29 Transcription Available


    Rob Johnson sits down with Misha Tsozik (Owner, MBODI of Louisville). They talk about MBODI’s origin, losing clients, gaining new perspective, and how to take a leap of faith when you go off on your own. MBODI Info* Website* Instagram* FacebookMore Than Marketing Info* Website* RSS Feed* Facebook

    007: Sales and Fails (w/ Johnstone)

    Play Episode Listen Later Nov 17, 2019 30:41 Transcription Available


    The DocketOn episode 007 of More Than Marketing, Rob Johnson and Johnstone sit down to discuss sales strategies and sales fails.Social Linkswww.morethanpodcast.comFacebook.com/thatwcgrob@wayneconsulting.orgMusic & SponsorsDavid Carbonara - Lipstick (edited for podcast & radio)No sponsors on this week’s episode.

    006: How to Run a Minimalist Business

    Play Episode Listen Later Oct 16, 2019 22:07 Transcription Available


    The DocketOn episode 006 of More Than Marketing, Rob sits discusses the value of running a business like a minimalist and what you can do to reduce your overhead to put your capital in the areas of your business that will give you growth.Social Linkswww.morethanpodcast.comFacebook.com/thatwcgrob@wayneconsulting.orgMusic & SponsorsDavid Carbonara - Lipstick (edited for podcast & radio)No sponsors on this week’s episode.

    005: Changing Healthcare (with Nikole McLean)

    Play Episode Listen Later Sep 26, 2019 17:50 Transcription Available


    The DocketOn episode 005 of More Than Marketing, Rob sits down with Nikole McLean, FNP at Deerfield Compassionate Care in North Branch, MI. They talk about Niki’s goals as a healthcare provider and how she’s disrupting the healthcare family practice arena with her clinic.Social Linkswww.morethanpodcast.comFacebook.com/thatwcgrob@wayneconsulting.orgMusic & SponsorsDavid Carbonara - Lipstick (edited for podcast & radio)No sponsors on this week’s episode.

    004: Rob Johnson's Business Origins

    Play Episode Listen Later Sep 20, 2019 11:58 Transcription Available


    The DocketOn episode 004 of More Than Marketing, Rob tells the story of his business origins and how he transitioned from medicine to business.Social Linkswww.morethanpodcast.comFacebook.com/thatwcgrob@wayneconsulting.orgMusic & SponsorsDavid Carbonara - Lipstick (edited for podcast & radio)No sponsors on this week’s episode.

    003: Show Me Your Books

    Play Episode Listen Later Sep 11, 2019 16:04 Transcription Available


    BreakdownOn this week’s episode of MTM, Rob details the importance of business owners knowing their numbers and talks about what happens if they don’tContact Inforob@wayneconsulting.orgmorethanpodcast.com

    002: So, We Lost a Client...

    Play Episode Listen Later Sep 9, 2019 34:10 Transcription Available


    Episode DeetsOn Episode #2 of MTM, Rob discusses the clients The WCG has lost and what we can take away from those losses. You can either look at losses as a W or an L. Perspective is everything.

    001: Sorry, No Photos

    Play Episode Listen Later Sep 7, 2019 23:54 Transcription Available


    Show SummaryOn the first episode of MORE THAN MARKETING, Rob takes a look at a recent experience that demonstrated how businesses can lose customers. Also, a quick overview of The Wayne Consulting Group is given and a final discussion on phony YouTubers is had. Contact Informationrob@wayneconsulting.orgFacebook.com/thatwcgMusic & AdsLipstick by David Carbonara (edited for usage)Chevrolet Radio Ad (Circa 1950)

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