raponomics podcast

Larry and Shawna try to save you money by discussing things that don't work in the world of marketing and promotion. We bumped our heads so you don't have to.

Shawna and Larry dive into the topic of albums. How is an album defined in contracts? Should independent artists be focused on albums? And do albums matter in 2022?

In this bonus episode of Raponomics, Larry sits down with independent artist Timothy Isaiah for the second installment of our monthly interview series. They discuss the importance of being authentic, the importance of stage performance, and the creative process. Follow Timothy @itstimothyisaiah and Larry @dareallastdon

Shawna and Larry discuss the importance of being conscious of how you approach someone in the industry when you want to work with them and they get some grievances off of their chests in the process.  

In this special edition of Raponomics, Larry sits down for a 1-on-1 (1-on-4?) interview with up and coming California independent rap group UglyFace. Tune in as they discuss the daily grind as an indy, their unique way of funding their career, the creativity in thier videos and their upcoming projects. Be sure to check out UglyFace's muisc on your favorite platform and follow them @uglyface.88 And follow our host Larry @DaRealLastDon

Larry, Shawna, and Wendy explore the world of predatory lending for artists.   Make sure to follow our hosts on IG: Wendy - @rapcoalition Shawna - @_shawnareed_ Larry - @dareallastdon

Larry and Shawna are joined by Wendy Day to discuss why artists are re-recording their albums and why it's smart to do so.   Make sure to follow the crew on Instagram: Wendy - @rapcoalition Shawna - @_shawnareed_ Larry - @dareallastdon

Larry and Shawna are back at it with WEndy day, chopping it up about Wendy's 30 years in the game--the biggest lessons learned in the industry.

Larry, Shawna, and Wendy discuss why artists don't listen to their consultants. And should they?

Game On! with Cxmmunity's Ryan Johnson and Chris Peay... Cxmmunity's Ryan Johnson and Chris Peay stop by to discuss gaming, HBCUs, music, and how they all intersect.

Raponomics comes through with the importance of trademarking your name.

Larry and Shawna tap into Kingpin for insight on how to conquer the streets when promoting an artist.

The PowerMoves Team discusses how to get noticed as an artist.  How important is social media?   Also, we mention the IndiEssentials playlist that Larry curates.  Check it out on Spotify.  Let us know if you like it...

Once again, it's popular to invest in shares of songs and in music publishing.  Larry Miller, Shawna Reed, and Wendy Day discuss why that is and how it works.

My team and I discuss the importance of paying your people properly--something that seems foreign to many folks in this industry.

On this month's 15 On The 15th (June 2021), we discuss engaging with fans on social media is one of the most important factors in growing your following.  Ben Hiott, co-owner of Get Engaged Media, joins us to add his input on social media engagement, posting, and influencer marketing.

On April 15, we had Bryan Calhoun from Pandora and Blueprint join us to discuss the pros and cons of signing to an independent record label versus a major record label.  Bryan also co-manages The Roots, Lil Wayne, Drake, G Easy, and others, in addition to consulting record labels on their finances.

On the 15th of every month, Wendy Day leads a Clubhouse discussion on a different topic.  This month, we discussed Building A Strong Team--how to choose a manager, entertainment attorney, accountant, publicist, booking agent, and digital guru.  We discuss what they do and how they get paid.  This was live on May 15, 2021.

Wendy Day answers questions about where to get started building a career in music.  On the 15th of each month, Wendy Day answers questions about a different topic in the music industry.  Joins us LIVE to ask a question on the 15th or mail your question to AskWendyDay@gmail.com.

On the 15th of each month, Wendy Day goes live on Clubhouse to answer your questions.  Join us at 10pm (Eastern time) on the 15th of each month @WendyDay on Clubhouse.  You can ask questions ahead of time at AskWendyDay at gmail dot com.

Being a new rapper, singer, songwriter, or producer is challenging at best.  While there is much to learn, here are 3 key areas where most new artists fail.  If you learn where others have banged their heads in this industry, you won't bang your head.

So many people make the mistake of thinking there is a shortcut to building success in the music industry.  There's not!  This is a discussion of where some artists go wrong.  Don't let this happen to you.  

There are things that need to be completed to structure your release and insure you get paid for your hard work (releasing music into the marketplace).  There are Performance Rights Organizations to join, paperwork to sign, split sheets, copyrights, ISRC Codes to obtain, etc.  Wendy Day offers !0 Things You Must Do Before releasing Music Into The Marketplace, even if your music is free!

Decide what you want to accomplish--in life, business, career, health, financially, emotionally, etc.  Put your goal in writing.  It should be realistic but challenging.  Then put a deadline on it...again, realistic but challenging.  Then break it into small steps and schedule each step on your calendar to make time for it.  Focus on your goals and make movement towards them every day.  Relentlessly.

Many artists who want record deals don't necessarily understand the difference between record labels.  This second episode of raponomics podcast outlines the differences and the assets and detriments of each. Wendy Day has been at the forefront of the urban music industry helping educate, support, and inform artists.  A similar version of this podcast can be found in video form on Wendy Day's YouTube channel at YouTube.com/ThisIsWendyDay

In the music business, the first money to come for rappers and singers is show money.  Performance income increases with an artist's buzz.  In this third episode of raponomics podcast, Wendy Day interviews Tony Guidry from Authentic Booking to find out how he's made money for Trouble in his rap career (Mr Guidry manages Trouble from DuctTape--Atlanta rapper) through performances. This discussion consists of two main threads: 1) how artists get paid for performing once they have developed a fan base, and 2) how newer artists can begin to get show money early in their careers.  Wendy and Tony have a comfort and natural rapport since they are husband and wife that comes through the speakers.  This discussion is similar to sitting in their house with them as they discuss the music business.

The most crucial aspect of getting your music heard by fans in the marketplace is TIMING.  The goal is to reach as many people as possible at the same time through a variety of different outlets and platforms.  Wendy Day discusses why timing is so relevant in making money with music.  Welcome to Raponomics, and Wendy Day's first Podcast Episode.  You can also see this or something similar on video at YouTube.com/ThisIsWendyDay. #MusicBusinessSuccess