Social Selling - English edition

Facebook is a rapidly growing company that is forever evolving and making changes. In this episode, we've compiled a list of the top Facebook news from May 2021 that you just had to (and should now) know. Enjoy! J7 Media Facebook Diagnosis

Ad world is considered as the biggest advertising conference in the world. Every years, hundred of experts share their latest findings related to the marketing industry. For the 2021 edition, our colleague Louis-Daniel Binette was there and one of the presentation caught his attention more than the others. Travis Chamber, founder of Chamber media shared his best secrets to create video ads that perform and Louis-Daniel took a lot of notes during this presentation.

Mentioned time and time again in our discussions, we've decided to dedicate this week's episode to a strategy that will become increasingly important for advertisers throughout the next year: cohort attribution. Examples, platforms, prerequisites: we go over everything you have to know! Enjoy! Facebook Diagnosis

J7 Media was recently invited to the Digital Ads Summit to talk about our optimizing strategy, PACSO. To listen to the entire conference, click here. Enjoy!

In our last episode, we received Zach Rego, VP of Sales & Marketing at Unstack and host of the "0 to a Million" podcast. Zach is a digital marketing, content creation, and personal branding expert. In this episode, he gives us his opinion on how to use groups on various social networking platforms, as well as tips on how to consistently create content to advertise your services or brand.  Enjoy! J7 Media 

Part 2 of our question-and-answer episode! To ask your own questions on Facebook advertising for our team to answer, join our Facebook group: Facebook Advertising for Francophones. Enjoy! J7 Media Facebook Diagnosis

Facebook advertising solicits a lot of questions on the Internet. In this fun episode, we've selected a handful of questions we found online and in our Facebook group to answer in as much detail as possible. Enjoy! J7 Media Facebook Diagnosis

On today's episode of Social Selling, we're chatting with Eliot Walden, partner at Electric Orange Creative, a performance marketing agency based in Brooklyn, New York. Our discussion with Eliot is focused on one topic; Workplace culture in New York City marketing agencies. We learn that work schedules are atypical, competition is fiercer and opportunities are much bigger. The episode includes nearly forty minutes of discussion where we delve into the day-to-day of a digital marketing agency in Brooklyn. We hope you enjoy this episode!

For this week's episode, we'll be unveiling a workshop that the J7 Media team recently held internally. We reveal our secrets on how to diversify your advertising content and how to intelligently and effectively produce campaigns. J7 Media Facebook Diagnosis  

Facebook recently announced that they would be removing their Analytics tab and bringing about major changes to the Attribution tab. In this episode, we discuss and react to this important news. J7 Media Facebook Diagnosis

Facebook is a rapidly growing company that is forever evolving and making changes. In this episode, we've compiled a list of the top Facebook news from March 2021 that you just had to (and should now) know. Enjoy! J7 Media Facebook Diagnosis

We recently developed a 5-lever approach for optimizing Facebook Ads, with each lever focusing on the most fundamental elements of Facebook campaigns. Campaign Settings, Audiences, Creatives, Sales Funnels, and Offer – each lever comes with its own set of criteria and strategies. Enjoy! J7 Media Facebook Diagnosis

We recently developed a 5-lever approach for optimizing Facebook Ads, with each lever focusing on the most fundamental elements of Facebook campaigns. Campaign Settings, Audiences, Creatives, Sales Funnels, and Offer – each lever comes with its own set of criteria and strategies. Enjoy! J7 Media Facebook Diagnosis  

We often talk about Facebook advertising on this podcast, but we also regularly like to update our listeners on what's new on Facebook. In this special episode, we discuss some of Facebook's most important recent developments and what to expect in 2021.   Enjoy! J7 Media 

In our last episode, we received Zach Rego, VP of Sales & Marketing at Unstack and host of the "0 to a Million" podcast. Zach is a digital marketing, content creation, and personal branding expert. In this episode, he gives us his opinion on how to use groups on various social networking platforms, as well as tips on how to consistently create content to advertise your services or brand.  Enjoy! J7 Media 

In this episode, we look back at our clients' results during Black Friday 2020. The objective? To extract and discuss some of the most evocative figures from that period: the increase in CPM, 28-day attribution windows, email marketing's role and share in generating revenues, and one of our best campaigns... Enjoy! J7 Media

This week on Social Selling, we discuss a new sales funnel we recently discovered at J7 Media. Producing astounding ratios, this fresh approach is a must for anyone selling online courses. The proof? Using this strategy, one of our clients generated $150,000 in sales with no advertising budget, and another generated $65,000 in sales in just 7 days! Enjoy! J7 Media

2020 was a pretty intense year for everyone. That being said, how did Facebook adapt to the COVID-19 pandemic? Today, we’ll be unveiling the 4 most important lessons we learned in 2020, having managed nearly 12 million dollars in Facebook advertising. Enjoy! J7 Media

Last episode about our 4 steps process to audit your Facebook ad account. Enjoy! J7 Media

Q1 is a great time to advertise on Facebook! The CPM is usually way lower than what you've been experiencing in Q4 and it's also the perfect timing to test some different initiatives like; conversion lift test or branding lift test. Also, Q1 of 2021 will mark the beginning of the new Facebook attribution window which is 7 day click and 1 day view. Enjoy!  

When we onboard a new client at J7 Media, the first step we're taking with them is an audit of their Facebook advertising account. In today's episode, we'll show you what we do in the ads manager when we start this process.   Enjoy! J7 Media

Creating a successful offer is, in my opinion, one of the most important things to consider when advertising on Facebook. Unfortunately, many advertisers tend to focus their efforts more on the technical and creative aspects of advertising, which are of course incredibly important. But if your offer isn’t well-conceived, your ads will have a limited impact. At J7 Media, we love helping our clients create successful offers that convert. In order to do that, we’ve created a process we like to call “Segmenting Irresistible Offers.”

Before diving into the specific things we can expect from Facebook in 2021, allow me to put things into context. While preparing for this episode, we thought it would be interesting to take a look at the latest news articles around the future of Facebook to see what people are expecting.

Having the right data in front of us is essential if we want to make great business decisions, especially with everything that is going on in the world right now. But, where can you find this data? What kind of trends should you expect in 2021 if you're an online business and you want to thrive in the post-pandemic era? My guest today, Laura Morelli, Head of Media at SEM Rush is here today to share great insights regarding trends SEM Rush has seen from their partners in 2020.

We received a real celebrity during our last episode of Social Selling. If the name Chloë Thomas means nothing to you, her rigor speaks for her:  Founder and Host of the  eCommerce Master Plan Podcast Speaker at various prestigious English universities and other major marketing events Best-selling Author of 5 books on persuasion, traffic acquisition, and e-commerce conversions Having won several prizes and trophies, Chloë can boast being the queen of the anglophone e-commerce realm on top of being an incredibly influential woman in her field. Here's the link to download the guide : https://bit.ly/2CoMkvI

Today, we're lucky to receive Liam Quinn, host of the 20 Minute Marketing podcast and Head of Marketing at Reach Interactive. In today's episode, we'll be discussing both podcasting and SMS Marketing. Happy listening! Here's the link to download the guide : https://bit.ly/2CoMkvI

Kyle Pivarnik, is the director of ecommerce at Sounds True, a multimedia publishing company with one specific mission; inspire, support, and serve personal transformation and spiritual awakening. Kyle has achieved his mission by providing over 600 pieces of content from worldwide experts. Today, he will share with us his best advices to promote and sell through podcasting. Here's the link to download the guide : https://bit.ly/2CoMkvI

Influencer marketing can be extremely powerful for D2C companies. Forbes Magazine mentioned that content coming from an influencer could impact millennial's buying decisions up to 33x more as opposed to content coming from the brand itself. My guest today, Brett Bernstein, CEO and founder of Gatsby.ai, a SaaS company linking brands and influencers, will share his best tips for influencer marketing with us today. Here's the link to download the guide : https://bit.ly/2CoMkvI Happy listening!

“SMS can be transactional too.”  It’s with this logic, and an equally amusing story, that Rafael Chemtob launched TXTFi, an SMS marketing company. Although often forgotten due to it’s little brother, email marketing, SMS marketing actually delivers incredible results. In fact, it can be used for way more than just sending a simple reminder for a flash sale, for example. To discover this remarkable tool, listen to the entire episode below, featuring Rafael Chemtob. Here's the link to download the guide : https://bit.ly/2CoMkvI Happy listening!

In this very special episode, we hosted Joel McDonald, Senior Launch Specialist at….Unbounce! Unbounce is a known landing page platform that allows you to A/B test various landing pages in order to optimize your conversions. During our discussion, Joel gave us his best tips on how to perform optimization tests. He also answered the following question: is it better to properly prepare your website well before investing more money in traffic? Here's the link to download the guide : https://bit.ly/2CoMkvI Happy listening! The J7 Media Team 

Generating results on Facebook depends on various factors. But we can all agree on one thing – it's hard to generate sales from your ads if no one clicks on them! Joelle Grondin, Art Director at J7 Media, will share with us today key tips you should follow when creating videos for Facebook. 1/Keep it short 2/ Use the right formats 3/ Identify the brand quickly 4/ Make the product the focal point of your video 5/ Draw attention quickly 6/ Use sound to your advantage Happy listening! Here's the link to download the guide : https://bit.ly/2CoMkvI

If you've been running Facebook ads lately, I'm pretty sure that you faced the following challenge; how can I increase my advertising budget without compromising my CPA?   At J7 media, we manage close to 1 million dollar per month in ad spend and since we always need to scale our client's budget to bring them from growth to Hypergrowth, we needed to find a process to scale.   Nate Ross, senior media buyer at J7 Media is with me today to explain to you the 3 steps process that we use to go from 0 to 1000$/day.   Here's the link to download the guide : https://bit.ly/2CoMkvI

The e-Learning industry is booming, so much so that some firms predict a turnover of $315 billions in 2025. A 59% growth in only 6 years!   To talk about it, we received Matt Inglot, CEO of Titled Pixel, a company that helps membership websites to increase their revenues.   In this episode, Matt explains what is the biggest challenge, in his opinion, regarding e-Learning in 2020. He also tells us how to increase our member acquisition and reduce the churn rate in this industry.   Enjoy! J7 Media

My name is Antoine Gagné and I’m very happy that you joined us today for a new episode of Social Selling.   At the beginning of 2019, Facebook released a new way to advertise on its platform. The name of this new technique; The Power 5.   After analyzing over tens of thousands of different campaigns, the engineers at Facebook have been able to circle down five fundamentals.   One of these is called ; account simplification.   The idea is the following; Facebook recommends to have the least possible campaigns in your account to facilitate the distribution of your ads.   It makes sense on paper, but does it work in real life?   Today, we’re going to show you a case study where one of our clients has been able to generate 3.5X more results only by using Facebook best practices. And remember, we used the same ads and the same offer. The only thing that we changed is the way we structured our campaigns.   Nate Ross, Senior media buyer at J7 Media is with me today. Nate, before we talk about this case study, can you explain to the audience what is the Power 5?

My name is Antoine Gagné and I’m very happy that you joined us today for a new episode of Social Selling.   If you’re an online business and you’re advertising on Facebook, I’m sure that you saw way better results with your remarketing efforts than with your cold audiences campaigns.   People who already have shown an interest in your brand are easier to convert than complete strangers.   Now, what kind of remarketing campaigns can you do for your company? It’s a question that a lot of people ask.   For that reason, we decided to explain to you today our 5 best remarketing campaigns. Enjoy!   A J7 Media Podcast

Recently, Facebook announced 2 very important updates related to their advertising platform. Finally, it will not become mandatory to use the CBO (campaign budget optimisation). Also, Facebook announced that Facebook Shop is coming for all businesses.   Here at J7 Media, we had several discussions on these topics and we will share our opinion with you today.   Nate Ross, Senior media buyer at J7 Media is with me today to cover these exciting topics.   We hope you enjoy this episode! A J7 Media Podcast

In this episode, we continue our explanation of the 4-step strategy that helped us generate more than $600,000 in sales with an advertising budget of just $100,000 during Black Friday.    In the first episode, we covered the first two steps:  1 - Setting revenue targets for Black Friday 2 - Media analysis of past advertising efforts Today, we discuss the last two steps of this strategy:  3 - Taking advantage of the 4 main periods that make up Black Friday 4 - The advertising proposal required to achieve our set revenue targets We hope you enjoy this episode! A J7 Media Podcast We hope you enjoy this episode! A J7 Media Podcast

In this episode, I touch on the most anticipated time of the year for most brands... Black Friday.   I’ve invited my colleague Nathaniel Létourneau Ross, account manager at J7 Media, to discuss this with us. Nathaniel and his team managed over $300,000 in Facebook ads during Black Friday alone. He shares with us the 4-step strategy that allowed him to generate $678,000 in sales with a budget of just $100,000!    In this episode, we will cover the first 2 steps, namely: 1 - Setting revenue targets... and understanding why advertising costs tend to double at this time of the year  2 - Media analysis of past advertising efforts We hope you enjoy this episode! A J7 Media Podcast

On today's episode of Social Selling, we're chatting with Eliot Walden, partner at Electric Orange Creative, a performance marketing agency based in Brooklyn, New York. Our discussion with Eliot is focused on one topic; - Workplace culture in New York City marketing agencies. We learn that work schedules are atypical, competition is fiercer and opportunities are much bigger. The episode includes nearly forty minutes of discussion where we delve into the day-to-day of a digital marketing agency in Brooklyn. We hope you enjoy this episode!

My name is Antoine Gagné and I’m very happy that you joined us today for a new episode of Social Selling. Creating a podcast or even a vlog can be a powerful content strategy for your company. But now what do you do after you released your podcast? What do you need to do after you posted your video on Youtube? You see, a lot of people will spend so much time creating a great piece of content but so little promoting it after. My guest, Shaina Weisinger, CEO and founder of RepurposeHouse will explain today how one of her customers has been able to increase by 300% their number of leads only by repurposing their content. And all of this happened without paid media. RepurposeHouse : https://repurposehouse.com/ We hope you enjoy this episode! A J7 Media Podcast

Ryan Deiss Webinar : https://bit.ly/2K6aaNa COVID-19 has become, in a very short period of time, an inevitable topic of conversation for the whole world, and especially for online businesses. Leading to the following question: Should I stop spending on advertising during this time? Nathaniel Létourneau Ross, Account Manager at J7 Media, and I try to answer this question by presenting real-life client cases and data from our own campaigns. What should be a hindrance could end up being a huge opportunity. Indeed, so far, no e-commerce company working with J7 Media has stopped advertising. Even better, the vast majority have seen their ad delivery costs as well as their costs per results decrease. We explain how in this podcast.    We hope you enjoy this episode! A J7 Media Podcast