Podcasts about chlo thomas

Geoffrey FelixDirettore Alliance Française di TorinoManuela Vico, traduttricewww.alliancefrto.itNell'anno delle celebrazioni del suo 15°compleanno, l'Alliance Française Torino presenta l'edizione 2025 del Mese della Francofonia: oltre un mese di eventi per raccontare il francese nel mondo.L'Alliance Française Torino propone una ricca programmazione pensata per promuovere plurilinguismo e diversità culturale, in collaborazione con realtà del territorio, istituzioni internazionali e con scuole piemontesi.Tra i partner di quest'anno: Fondazione Circolo dei Lettori, Associazione Spazio Contrada, Edizioni Clichy, CineTeatro Baretti, Delegazione del Québec a Roma, l'Institut Français Italia, l'Università degli Studi di Torino e le Biblioteche civiche Torinesi.Geoffrey Felix, Direttore dell'Alliance Française Torino, invita il pubblico torinese a scoprire gli appuntamenti previsti per l'edizione 2025 della Festa della Francofonia: le celebrazioni quest'anno inizieranno il 21 febbraio – Giornata internazionale della Lingua Madre e proseguiranno fino a fine marzo con la Giornata internazionale della Francofonia (20 marzo). Intorno a questa data, il Ministero della cultura francese ha istituito la Settimana della lingua francese e della Francofonia, giunta alla 30°edizione (15 – 23 marzo), che quest'anno declina il tema «Prenez la parole!» che invita ogni persona a esprimersi, a creare, ad appropriarsi e a giocare con le parole.Le mostre “Écrire en français” e “ExpoDicos” per il grande pubblico e per le scuole! La riflessione sul tema di quest'anno si lega alla mostra “Écrire en français” proposta dall'Alliance Française Torino (Spazio Contrada,fino al 14 marzo 2025) e ideata dall' Alliance Française Parigi. La mostra, che dopo Torino toccherà anche le città di Trieste, Salerno e Bari, invita a scoprire la storia di 100 autrici e autori provenienti da tutto il mondo, che hanno scelto la lingua francese come mezzo di espressione e trasmissione. Attraverso citazioni tratte dalle loro opere e testimonianze, lo spettatore si potrà immergere in una molteplicità di percorsi ed esperienze, messi in luce da Bernard Magnier e Sabyl Ghoussoub e illustrati da Raphaelle Macaron. Il curatore della mostra Bernard Magnier, insieme a Chloé Thomas, docente dell'Alliance Française Torino, sarà protagonista dell'incontro “Scrivere in francese, scelta, caso o eredità?” che si terrà al Circolo dei Lettori venerdì 21 febbraio – Giornata internazionale della Lingua Madre e appuntamento inaugurale del Mese della Francofonia a Torino.A marzo l'Alliance Française Torino propone, in collaborazione con la Delegazione del Québec a Roma, la mostra “ExpoDicos” realizzata dalle professoresse Nadine Vincent e Paméla Vachon dell'Université de Sherbrooke. L'esposizione utilizza parole caratteristiche della cultura o della lingua francese del Québec e aiuta a identificare le diverse fonti del lessico e, allo stesso modo, i contatti che i quebecchesi francofoni hanno avuto con diversi popoli nel corso della loro storia.Le mostre “Écrire en français” e “ExpoDicos” esplorano il tema di quest'anno, «Prenez la parole!» con originalità e pluralità, trasformandosi in un'opportunità preziosa per le scuole e in un'occasione di riflessione anche per il pubblico generalista.Incontro con l'autoreGiovedì 6 marzo, alle ore 18.00, la Biblioteca dell'Alliance Française ospita l'incontro con Pierric Bailly autore de Il fulmine pubblicato in Italia da Edizioni Clichy. Accolto con entusiasmo da pubblico e critica, Il fulmine è un romanzo potente e travolgente che reinventa in chiave europea la tradizione del nature writing americano. John, pastore solitario nel Giura, scopre che Alexandre, un ex compagno di liceo, è accusato di omicidio. Spinto dal turbamento, John lascia la baita per indagare e si avvicina a Nadia, la moglie di Alexandre, ritrovandosi in un intreccio di passione e mistero. Un noir magistrale tra isolamento, natura e desiderio.CinemaIl cinema conferma il suo ruolo centrale nella programmazione del Mese della Francofonia e, grazie alla collaborazione con il CineTeatro Baretti, le proposte nel mese di marzo si moltiplicano: alla consueta rassegna MERCREDI FRANÇAIS (Hedi. Un vent de liberté, 19 marzo) si aggiungono gli appuntamenti di Portofranco dedicati al cinema francofono che vede il cast stellare di Je verrai toujours vos visages (18 e 22 marzo), portare in segna un episodio di giustizia riparativa, pratica diffusa in Francia e Belgio che permette a vittime e autori di reato di dialogare in un ambiente sicuro. Inoltre, domenica 30 marzo grazie alla collaborazione con la Delegazione del Québec a Roma, verrà proiettato RU, adattamento cinematografico del romanzo di Kim Thuy, rifugiata del Vietnam in Québec; la matinée sarà preceduta da una colazione à la française.Tutti i film sono proposti in francese con sottotitoli in italiano, grazie al supporto dell'Institut Français e del MAFTO dell'Università degli studi di Torino.Attività per i bambiniSabato 22 marzo ore 11.00 presso la Biblioteca Guidetti Serra, l'Alliance Française Torino, in collaborazione con le Biblioteche Civiche torinesi, invita i bambini e le famiglie a un evento speciale: Un sabato incantato – racconti e canzoni in francese. Un appuntamento GRATUITO aperto anche a chi nonconosce il francese. Un'occasione per avvicinare i bambini alla lingua e alla diversità culturale in modo coinvolgente e creativo.Inoltre il 20 marzo, Giornata internazionale della Francofonia verranno annunciati i vincitori del concorso Dis-moi dix mots che coinvolge gli allievi delle Scuole Primarie e Secondarie di I e II Grado delle Province di Asti, Alessandria, Novara, Torino e Verbania. Lo stesso giorno conosceremo anche i vincitori del concorso Instagram delle Alliances Françaises d'Italia 2025: grazie alla collaborazione con Lions Clubs de France e AMICIF i partecipanti ( ragazzi e ragazze tra i 18 e i 24 anni) possono vincere un soggiorno di 4 settimane in Francia con giovani da tutto il mondo!L'occasione per scoprire la nostra biblioteca e CulturethèqueIn occasione del Mese della Francofonia, la nostra équipe ha individuato una piccola selezione di libri, con proposte per grandi e piccini, disponibile nella nostra biblioteca dedicata al premio Nobel Annie Ernaux. La Biblioteca dell'Alliance Française Torino è aggregata al circuito delle Biblioteche civiche torinesi: un esempio dello stretto legame con le istituzioni culturali del territorio, con le quali si è lavorato per diffondere e rendere sempre più inclusivo l'accesso alla cultura francofona; il catalogo è disponibile on lineInvitiamo inoltre tutti gli amanti della lettura, torinesi e non solo, a scoprire Culturethèque, l'immensa mediateca digitale dell'Institut Français, gratuita per i nostri soci ( per attivare il profilo: scrivere a  biblioteca@alliancefrto.it, indicando i dettagli della tessera socio). Con oltre 70.000 risorse tra documenti scaricabili e consultabili online, Culturethèque offre un'ampia gamma di contenuti: dai romanzi classici e contemporanei a una vasta selezione di quotidiani, riviste, documentari e conferenze, passando per poesia, teatro e fumetti. Una sezione speciale è dedicata alle risorse pensate per chi studia il francese.Cos'è la Francofonia?Il termine francofonia è apparso intorno al 1880 quando un geografo francese, Onesime Reclus, lo utilizzò per descrivere l'insieme delle persone e dei Paesi che parlavano francese. Secondo i dati pubblicati dall'Observatoire de la Langue française, oggi si stimano circa 300 milioni di persone che parlano francese nei 5 continenti, con la previsione di una crescita che potrebbe toccare i 700 milioni entro il 2050, rendendo così il francese il secondo idioma più parlato. Nel 1970 è stata istituita l'Organisation internationale de la francophonie (OIF), per riunire sotto un unico riferimento tutti i Paesi che condividono la lingua francese, come lingua madre o lingua ufficiale. L'OIF comprende 54 stati membri e governi, 7 membri associati e 27 osservatori. Lo scopo è quello di promuovere la lingua e la cultura francese, facilitando inoltre lo sviluppo economico e gli scambi commerciali tra i Paesi membri. Dal 1990, il 20 marzo si celebra la Giornata internazionale della Francofonia: la data è stata scelta per commemorare la firma a Niamey (Niger) del trattato che nel 1970 ha dato origine all'OIF.IL POSTO DELLE PAROLEascoltare fa pensarewww.ilpostodelleparole.itDiventa un supporter di questo podcast: https://www.spreaker.com/podcast/il-posto-delle-parole--1487855/support.

Ian interviews famous e-commerce expert Chloë Thomas about e-commerce trends and her predictions about where the industry is going. P.S. Whenever you're ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too -  https://www.facebook.com/groups/924567391291786

The secret to a successful business isn't always about going viral or having the flashiest product. Knowing your why is one of the most influential factors. Chloë Thomas of eCommerce MasterPlan joins A.J. to discuss the importance of building a strong foundation, understanding your purpose as you scale your business, how to avoid getting swept up by short-term trends, and staying focused on your long-term goals and vision.About Chloë Thomas:Chloë Thomas is an e-commerce expert and the voice behind the award-winning eCommerce MasterPlan Podcast, as well as the newly launched Keep Optimising marketing podcast. With over 400 episodes under her belt, Chloe brings invaluable experience from her entrepreneurial journey, combined with a knack for storytelling that intrigues and inspires. She believes that becoming an entrepreneur is not always about inventing the next big thing; sometimes, it's about making what you love your next big thing. Chloë's passion lies in helping businesses grow by solving their unique problems and ensuring they make the most of available growth opportunities.Key Insights:Define your ‘why'. Knowing why you do what you do is crucial for building a purpose-driven business. This understanding inspires and motivates both you and your team and effectively communicates your brand's essence to your audience. (04:25)Align your business with your passions. Doing what you love can lead not only to personal satisfaction but also to business success. When passion drives your projects, it creates a genuine connection with your team and customers. You get the best of both worlds - personal fulfillment and professional growth. (08:32)Play to your strengths. The better you understand yourself, the better equipped you'll be to bring the best out of you in your business. Focus on skills that come naturally to you, and strategically delegate roles and responsibilities in a way that supports your strengths. This will help you maximize efficacy, generate innovative solutions, and advance your business. (15:20)Consistency is crucial. Whether it's the release date of your podcast or the topics you cover, maintaining regularity is key. Consistency builds trust with your audience, resulting in strong relationships and a stronger brand presence. It's the best way to establish your brand as a reliable thought leader in the industry. (19:47)Stay focused on your core purpose. With so many different marketing hacks and new trends coming up every day, it can be easy to get caught up in them and lose sight of the bigger picture. However, it's essential to remember and stay connected to your core purpose. This will create a stable foundation that will keep your business grounded and consistent, ultimately helping you achieve your goals. (20:27)Chloë's best advice for entrepreneurs:“The more you can understand about you and how you function and how you can bring out the best in yourself and the people around you, the better the impact you can have.” (15:48)Connect with Chloë:LinkedInTwitterInstagramResources Mentioned:eCommerce MasterPlan PodcastKeep Optimising PodcastEntrepreneur on Fire PodcasteCommerce TechQuiet by Susan CainFollow Beyond 8 Figures:LinkedinTwitterWebsite

Our host Chloe's going solo for this episode - sharing her tips on how to make the most of events, and picking some of her favourites for 2024...Hit PLAY to hear:What events you should attendHow to maximise these eventsMust-attend eCommerce events in the UKMust-attend eCommerce events in the USTips for attending virtual eventsTaking a sustainable approach to events and conferencesKey timestamps to dive straight in:[06:21] Tips for choosing and maximising upcoming industry events.[18:52] Must-attend UK events.[23:45] Must-attend events in the USA.[26:43] Making the most of virtual events.[31:20] Taking an eco-approach to attending events.Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor See Chloë's full list, and the one's she recommended on the podcast, here https://ecommercetech.io/blog/top-ecommerce-events-2024This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

We know climate action is important, but how much of the responsibility falls on businesses? Best-selling author and Founder of eCommerce MasterPlan, Chloë Thomas, joins the Make it Big Podcast to talk sustainability ahead of Earth Day. (00:00:37) Setting the stage (00:01:56) Just how important is action against climate change now? (00:03:10) Where does sustainability fit? (00:04:38) How to stay optimistic (00:07:22) Investing in our planet as a business (00:10:49) Case studies in sustainability (00:14:26) Consumer behavior (00:18:17) Deinfluencing (00:23:00) Technology trends ___________ Learn more about EcoEnclose And check out the eCommmerce MasterPlan podcast

Chloë Thomas is the founder of eCommerce MasterPlan. She is a best selling Author, international and keynote speaker, and host of the award-winning eCommerce MasterPlan podcast AND the exciting new Keep Optimising Podcast – all of which are built on. In this episode...

This session is delivered by the greatest minds in media buying and social advertising today. You'll learn the top challenges in media buying, how the current economic climate is compounding thorny issues and the tactics and strategies you need to overcome them. This expert panel will teach you the emerging ad formats that are capturing attention today, and give you all the resources you need to scale your brand. Not to mention you will get their exact Q4 playbooks for social media advertising on platforms like TikTok and Facebook.---This event has been proudly sponsored by our good friends at Richpanel.Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. We are grateful for their invaluable support as Platinum Commerce Accel Partners.---We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success.Gold Partners: Partner Hero – PartnerHero is a customer service outsourcing provider that's built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools.  Copper Partners: Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences.Fera – Fera enables brands to earn their customers' trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.comThank you and join us for another round of exciting conversations tomorrow. We start the day with the session on ‘How to Navigate Your Targeting and Marketing in a Cookieless World' moderated by Chloë Thomas, Founder of both the eCommerce Masterplan AND the brand new Keep Optimising marketing podcasts at 12:15hours. In the meanwhile, take a journey through the exhibition for an exciting engagement with our partners.

Today on Entrepreneur Conundrum our guest is Chloe Thomas about how she helps businesses grow their e commerce brands. Chloe is a best selling author, international speaker and host of both the award winning ecommerce masterclass and Keep Optimizing podcasts. Chloe is one of the top 30 ecommerce influencers in 2021. And her podcasts are regularly included in lists of the top ecommerce and marketing podcasts in the world. Chloe has been in E commerce since 2003. And there's barely a part of the E commerce landscape that she has not gotten involved with. One thing she's always done is solve an E commerce marketing problem. A little about the Keep Optimizing Podcast:If you're looking for ways to improve your marketing results, get more traffic, and convert more customers – you should be listening to Keep Optimising. Each week our host Chloë Thomas (best-selling author of ‘eCommerce Marketing: How to Get Traffic that BUYS to Your Website) interviews experts from around the world to bring you the latest and best advice on how to optimise your marketing.One of the most important things to do when improving your marketing is to focus. If you're constantly jumping from one marketing method to the next it's going to take you forever to make each work for you. To help you focus we're not jumping from one marketing method to the next either. Each month we zero in on one marketing method, giving you a different way to improve it in each episode.A little about the Ecommerce Masterplan Podcast:The aim has never changed – to share inspiring and insightful stories of how other eCommerce business have gone about growing. So every week we interview a different retailer (or occasionally an author or expert) to find out what they've been up to, and get them to share advice that will help you plot a better, faster, route to growth.Our Host Chloe ThomasChloe is the brains behind the show, and has been in eCommerce for nearly 20 years. Initially she worked brand-side for a UK high-street/mail-order/online gift retailer where she totally got the eCommerce bug.In her next post (the kid-in-the-candy-shop-role) she got to introduce eCommerce marketing to a group of mail order brands. Then she took all she'd learnt there and founded a marketing agency that she ran for 9 years and 11 months.The sale of the agency has allowed Chloe to focus full time on helping as many eCommerce brands as possible to make better marketing decisions. Tune in this week to hear all about it from the source!Key Questions:Virginia 00:51Can you give us kind of like a journey about how you became an entrepreneur and where you are today?Virginia 03:54So how do you get in front of those ideal clients?Virginia 05:01So when you're getting sponsors for your podcasts do they cover? What kind of aspects do they cover? Do they just like buy like space for an ad in your show? Or do they? How do you run that aspect of it?Virginia 05:56So what kind of do you have your listeners for your content and stuff? Do you feel like you kind of solve certain themes within your episodes?Virginia 08:33So you've had a pretty interesting journey thus far? What are some of the big goals that you're looking to achieve in the next year or two?Virginia 11:28Why do you think we should focus more on the long term aspects of things, and not necessarily all those quick wins that lots of people tend to focus on?Virginia 14:01So do you have any tips for making goals or setting goals that get us excited?Virginia 16:37So you have your podcast? What else do you do to stand out online?Virginia 20:13What's some of the best advice that you've ever received?Virginia 21:38Yeah, it might be a fun idea, but might not be the best idea. Exactly. So what's the best advice you've ever given?Virginia 26:10Is there anything that you would like to share with us that we haven't talked about yet?Virginia 26:26Where can we go to find out more about you and what you do? HomeeCommerce MasterPlan PodcastOn iTunes:‎eCommerce MasterPlan on Apple PodcastsKeep OptimisingCustomer Persuasion by Chloe ThomasOn iTunes:‎Keep Optimising on Apple Podcasts  Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallEC

Welcome to Episode 29 of Sustainable Ecommerce! https://sustainable-ecom.com/ep29 I do love it when I get to introduce you guys to some of the people who have really inspired and influenced me over the years. We had Zoltan Csaki a few weeks ago, and today I'd like to introduce you to someone else who's been quietly guiding me for years.  Chloë Thomas is a UK-based eCommerce expert & former agency owner who's been around the game even longer than me!  She's written multiple books on the subject, is regularly asked to be a keynote speaker and hosts not 1 but 2 ecommerce and marketing podcasts, chalking up well over 500 episodes!  In 2022 she's repositioned her show the eCommerce Masterplan to have an increased focus on Sustainability, which of course make for a very interesting dynamic given her insights into what's happening in the Northern hemisphere.  Naturally when two podcasts hosts get together we pretty much immediately go off track, but do keep listening to the end because the UK has always been ahead of us in Australia, and what is happening there is often a good yardstick of what's to come down here.

How to Master E-Commerce with Chloë Thomas Do you currently have an E-Commerce business, or even just getting started, and you need marketing strategies to master E-Commerce? Then this episode is for you! Chloë Thomas joins Danielle to share with you how to be consistent and things you should consider to have a successful E-Commerce business. Chloë also discusses how to prepare your E-Commerce business for holidays and events. You can never be too prepared!    Chloë Thomas is a best-selling Author, International Speaker, and host of both the Award-winning E-Commerce MasterPlan AND Keep Optimising Podcasts. Chloë was named one of the Top 30 E-Commerce Influencers of 2021, and her podcasts are regularly included in lists of the top E-Commerce & marketing podcasts in the world. Chloë Thomas has been in E-Commerce since 2003, and there's barely a part of the E-Commerce landscape she's not been involved with. One thing she's always done is solve E-Commerce Marketing Problems. Want to learn more from Chloë Thomas on how to master E-Commerce? Follow Chloë on LinkedIn and visit ecommercemasterplan.com.   Have podcast topic suggestions? Come find me on follow me on Instagram or email me at danielle@elevatevirtualmarketing.com Ready to connect with other entrepreneurs committed to growing their business and get unique access to my podcast guests over the course of the show? Join the FREE Content Cash Machine Facebook group!

To be successful you need to persuade your customers to move from noncustomers to regular customers. The Customer MasterPlan Model is the heart of getting traffic to your website. Once your plan is built, you will know… What marketing you SHOULD be doing. How to get more Customers, How to make your marketing more effective. […] The post Building your Customer MasterPlan, With Chloë Thomas first appeared on Business Creators Radio Show with Adam Hommey.

In this episode, our host, Tim Ahlenius, spoke with Chloë Thomas, a best selling Author, International Speaker, and the host of two award-winning podcasts. They talk about what sustainability means in today's world, what customer's pay attention to while online shopping, how brands can properly communicate sustainable ecommerce initiatives with consumers and so much more! This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them! Connect with: Lessons for Tomorrow: Website // Twitter // Instagram // Facebook // YouTube Tim Ahlenius: LinkedIn // Twitter Chloë Thomas: LinkedIn // Twitter // Instagram

Best selling Author, International Speaker, and host of both the Award-winning eCommerce MasterPlan Podcast and the brand new Keep Optimising Podcast. Chloë is one of the Top 30 eCommerce Influencers 2021 (Scurri), and her podcasts are regularly included in lists of the top eCommerce & marketing podcasts in the world. Chloë Thomas has been in eCommerce since 2003; she's worked client-side, agency-side, and adviser-side. Working with a wide variety of retailers from high street omnichannel operations to fresh online-only start-ups, covering international launches, subscription, B2B, and even dabbling in marketplaces. Chloë's specialty is solving eCommerce Marketing Problems, from how to increase new customer acquisition to improving the performance of email marketing newsletters or finding the right new website provider.   Here's what we covered on the episode:   Chloë's Start to eCommerce + Running a Marketing Agency  How Chloë worked for a big bank, which she hated, so she started applying to any marketing job she could find  Chloë shares that she started in eCommerce  back in early 2000 at a retailer in the UK, where she took on their catalog marketing - she got addicted to the stats and watching the money roll in  We talk about how sometimes the best thing you can do is leave where you are, even if you aren't entirely sure where you're going  Within a year of working at the retailer, Chloë became the direct communications manager, which meant she was in charge of anything they put through the post  Chloë was responsible for their in-store loyalty program, catalog, mailings, was heavily involved in email marketing and anything else that she could get her hands on that involved eCommerce, which drove the web manager mad When Chloë set up her marketing agency, the same web manager that she drove mad came to work for her  The retailer Chloë worked at sold gifts, and she says she worked there for two Christmases, but the second Christmas, they went under  Chloë was 24 or 25 when the retailer went under, but she had made enough of an impression in the industry that she got calls from some interesting people to see if she wanted to work for them  How Chloë sat down with 3 of those people, and one offered her the head of eCommerce role for their group of mail-order businesses - which was about 6 different businesses, all not doing much online but that had big customer bases  If this business worked out, they planned to turn it into a marketing agency  In her new role, Chloë had a wonderful time building websites, sending the first email campaign, doing the first Google Ads, SEO, affiliate marketing, etc.  A year after Chloë started the head eCommerce  job, they turned it into an agency - Chloë ran the marketing agency for 10 years and sold it in 2017 On day one of the marketing agency, they took the marketing activity they had been doing for the mail-order brands and rolled that into the agency - they were an outsourced online marketing team for those businesses doing everything that modern eCommerce and digital marketing teams would do  Over the next 10 years, they worked out different areas of their business model because parts weren't as financially sustainable as the industry evolved, so they ended up narrowing it down to primarily Google and Facebook Ads with a little bit of email marketing Chloë shares some stories of mistakes she made in the past, like not having contracts and not chasing invoices to get paid, and how they were able to overcome the mistakes  How Chloë implemented contracts and brought a bookkeeper on to chase all the invoices for them, and they started invoicing at the beginning of the month with a 14-day payment term instead of at the end of the month, so if they did have to stop working for a client because they weren't paying it would all happen in the same month, limiting their liability       5 years into running the agency, Chloë realized it was the wrong business model for her to be running because she took a talent dynamics test and read a book that gave her a lightbulb moment of realizing she was an introvert  How managing the team, the clients, and the new business process was too much for Chloë to handle, so she delegated some management to other people within the agency but says she never found a good way of delegating the new business, which is why Chloë decided to exit and sell the agency   Chloë tried various ways to sell the agency and, in the end, had an awesome team member who still runs the business now buy it from her  Chloë's Podcasts + Changes in the Industry   These days, Chloë is a podcaster and speaker who runs the occasional virtual summit   When Chloë left the agency, she had one of her podcasts and shares she did a certain amount of coaching and consulting - she had to see if her other business could make money because it had always been funded by what she made at the agency  Chloë realized that she could make money, but her next question was, could it make money in a way that gave her back as much energy as possible - that meant getting out of coaching and consulting, and the only way to do that was to launch a second podcast  How running the podcasts can be a little exhausting, but Chloë says it's fun work, she can outsource a majority of it, and it has been very lucrative    Chloë shares that she monetizes the podcasts entirely by sponsorships because she hasn't had success making money on the backend  Chloë says she's lucky to be in the eCommerce  business because there is currently a lot of growth; there are a lot of software and service businesses and others who are desperate to get in front of other eCommerce  people and want to sponsor podcasts  Along with finding a viable business, Chloë says you need to find a business that suits you - there is nothing wrong with wanting to make money and wanting to be happy  Chloë explains that she is lucky to be able to monetize her 20 years of experience, brand awareness, and growth in this industry and is currently riding a very nice scenario where there are lots of people wanting to sponsor eCommerce  podcasts  How Chloë also knows that the podcast industry is going through many changes at the moment and that it is heavily dependent on the Apple platform and the Spotify platform, which doesn't make it the strongest, and although it's going well now, she is considering what comes next, which she admits she hasn't worked out yet One idea they have been playing around with is sponsored emails to their list, and Chloë shares they have a couple of options that they could do involving their virtual summits Creating Long-Term Success   When it comes to creating long-term success, Chloë says as you reach the point of solid profitability for whatever you're currently doing, that's the point to start testing the next idea because you've got the cash to do it, and you should be able to find the time to do it and then hopefully one of the ideas your testing will also peak Don't sit smugly on the crest of your wave; always be looking for what the next thing is going to be  This is the first time that Chloë has been keenly aware of finding the next thing she's going to do and has been actively exploring it Chloë has had her fair share of failures and says that her marketing agency went under twice due to various misdirections, which showed her why it's so important to constantly be innovating and testing   We talk about the elements that come with running your own business, like freedom but all the responsibility that also comes with it  If Chloë could tell her past self one thing, it would be, be you and be you sooner because she had to learn that she was an introvert to build a business that suited her and gave her energy back   Another thing Chloë would tell her past self is to say no more often, which Chloë struggled with for a long time Going back to Chloë's why for everything has been, she hates waste; she cannot stand wasted opportunities and businesses not doing things that they should be doing to get them great results because they don't know they exist or are scared of them  Everything Chloë has done has been about helping eCommerce  business owners and eCommerce marketers make better decisions within their business to help them run better marketing  In terms of building her brand, Chloë has played to her strengths, and although she is an introvert, she is also very good at taking complex things and making them make sense, Chloë's good at standing on a stage and involving an audience to teach them something, which she has leveraged in every stage of business  How Creatives Can Help eCommerce Businesses   Because of the pandemic, many people started buying online and will continue to buy online, but in the eCommerce industry, a lot of businesses started selling online, so the competition levels have gone up a lot How consumer behaviors have changed, they are more interested in ethics and sustainability and also want more of a connection with the companies they buy from  Chloë talks about the cookie issues that have happened with the Apple updates on the iPhone, which are going to happen on Google later this year, which impacts some of the gains you can make in your advertising and marketing through the algorithmic side of things  With all these changes in the eCommerce industry, if an eCommerce business wants to do well with selling products in 2022, they need to invest in stronger creative - you need to have the ad creative, the email creative, the PR creative, etc.  Chloë says all these creative elements need to be great copywriting, graphics, and videography that tell a story that aligns your brand to key missions and movements that embrace your customer content and bring them to your business    To step up your game as a creative, Chloë says to look into storytelling; founder story, product story; these things are really big for consumers - also, look at how to pull together user-generated content to a video format  A lot of eCommerce  brands only have written testimonials and reviews on their products, but Chloë shares what's working well in content is video content - so turning those written reviews into great graphics or videos is a good idea  Chloë shares that a big opportunity in the eCommerce industry is for creatives to help businesses create better product pages, homepages, email content, about us pages, etc. How this year, Chloë thinks we will see a lot of eCommerce  brands looking to hire in-house creative skills, freelancers, or agencies to help them test ideas As we get into July - September, Chloë thinks we may potentially reach a point where there is more demand for creative services than there is supply   If you don't currently have something on your page about helping eCommerce  businesses with these things, Chloë says now might be the time to be building those up  If you want to understand more of what is happening in the eCommerce  space, check out Chloë's eCommerce MasterPlan Podcast, which is an interview with a different retailer each week where they are currently focusing on growth as much as sustainability and going carbon-neutral  On Chloë's Keep Optimising Podcast, they focus each month on a different marketing method, which has a lot of creative input     Links mentioned:   Keep Optimising Podcast    eCommerce MasterPlan Podcast   Like what you heard?  Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!

Chloë Thomas is a globally recognized eCommerce marketing problem solver. Author of several bestselling books, keynote speaker, advisor, and host of both the award-winning eCommerce MasterPlan Podcast AND the brand new Keep Optimising marketing podcastTopics Covered: -Delighting your customers with great delivery -How to Influence your Customers to Buy More and why an Ethical Approach will Always Win  -How to use partnerships and influencer marketing to increase your profits -Building a closer relationship with your customersand much more... For more info: https://ecommercemasterplan.com/podcast https://keepoptimising.com facebook.com/ecommercemasterplan uk.linkedin.com/in/chloethomasecommerce/       **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

We're very excited to welcome Chloë Thomas to our 88th episode of The Ecom Show. Chloë is a keynote speaker, bestselling author, and Founder of the award-winning eCommerce MasterPlan podcast. Tune in to hear Chloë and our CEO and podcast host, Daniel Budai discuss: ✔️ How Did Chloë Begin in E-Commerce? ✔️ How Has E-Commerce Changed in 20 Years? ✔️ Trend #1: Zero-Party Data ✔️ Trend #2 Selling Where the Customer Wants to Buy ✔️ Trend #3 Why the Message Beats the Medium ✔️ Trend #4 Partnership Marketing ✔️ Trend #5 The Path to Net Zero How Did Chloë Begin in E-Commerce? Chloë's e-commerce journey when she began working for a UK high street and catalog retailer. Specifically, optimizing their website and digital marketing. Back in the early 2000s, Chloë led the e-commerce for a group of mail-order brands. Building their first website, implementing their email campaigns, setting up Google ads, etc. From there, Chloë created an online marketing agency that she ran for 10 years. Now? She's a globally recognized e-commerce thought leader. “I am incredibly lucky to get to think, speak, and write, on the subject of e-commerce.” How Has E-Commerce Changed Over the Last 20 Years? Chloë has been in e-commerce for almost 20 years. So it's safe to say that she's seen a lot of changes! The biggest change Chloë identifies is that the software has become more accessible. While the barriers to entry are lower, this has actually made things more difficult. E-commerce owners need to do a lot more to stand out from the competition. “The successful people are the ones who work out what they should do and actually deliver on it. So in many ways, nothing's changed. And in some ways, everything's changed.” This year, Chloë predicts that these 5 areas of change will guide the future of e-commerce. Zero Party Data Selling Were the Customer Wants to Buy Message Beats the Medium Partnership Marketing Embrace the Path to Net Zero Trend 1: Zero-Party Data Zero Party Data is data collected directly from the consumer. In other words, permission-based marketing. This is usually collected via shop quizzes or surveys. And Chloë is a big fan. “It's marketing done well. As a pure trained marketer, I love it when marketing is done properly.” Chloë stipulates that zero-party data drives results for two key reasons: Personalization Zero-party data allows e-commerce owners to send out more personalized, content-driven marketing that resonates with their customers. Engages the customers Quizzes and surveys engage the customers. Neuromarketers have identified that if human beings feel like if they have had some input in the creation of something, they are more likely to back it. In the case of zero-party data, backing it is buying it. Trend 2: Selling Where the Customer Wants to Buy Chloë describes this trend as an amalgamation of several online shopping trends.Consumers are increasingly buying online. In games, on marketplaces, on social media, Messenger chats, WhatsApp. Consumers are making purchases from pretty much anywhere you can think of online. This opens up a whole new world of processes. Understanding what it means to sell on TikTok, WhatsApp, or Pinterest, for example, requires a deep understanding of the platforms. Every one of these channels has its process that e-commerce owners need to learn about and integrate into their stores. All these marketplaces open up or tap into a new customer niche. Vegan marketplaces are very popular, for example. Net-zero marketplaces are opening up. Recently, Chloë recorded a podcast episode with a company that's creating a marketplace for disabled consumers. This is a huge untapped market for many online businesses. Chloë's advice for keeping up with this trend is to have a tech stack that enables you to adapt quickly. Make sure your product information is in a format that allows you to fire it out to different places quickly. Keep track of your inventory system. Have a marketing team that's ready to twist and pivot. “The biggest lesson of 2020 was that if you had the right tech stack, life was a lot easier.” Trend 3: Message Beats the Medium In the world of the smart consumer, your marketing needs to be creative. Chloë says that there's a consumer desire for connection. They want to know the story behind the product that makes sense to them. To know that their decision to buy aligns with their morals. Secondly, there is huge competition. To stand out, you need to be engaging with the consumer and have great creative marketing across channels. Your marketing team needs analytical creative people who understand great copy and design. Trend 4: Partnership Marketing If creative marketing is not your strong suit, Chloë advises investing in partnership marketing. In influencer marketing, the brand owns the right to use the creative marketing that their influencer creates. Anything you can do with someone that your customers trust is very powerful. It enables your brand to get in front of a good audience and get someone else to create creative marketing. Affiliate marketing harnesses partners who will promote your brand for a commission. You can also turn your customers into advocates through a loyalty program or a customer referral incentive scheme. The start of the year, Chloë, advises, is the best time to do it. Trend 5: Getting on the Path to Net Zero Increasingly customers are pushing for sustainability, government pressure is on, and as Chloë puts it, “Quite frankly, it's the right thing to do for the planet.” E-commerce industries still have a lot of work to do on the path to net-zero. It's something to start talking about and get excited about. Evaluate the impact your e-commerce has on the environment and work on reducing waste and your carbon footprint as much as you can. For even more fantastic advice on how to win at e-commerce this year, check out Chloë's eCommerce Master Plan Podcast, her Keep Optimizing Marketing Podcast, visit chloethomas.com or follow Chloë on LinkedIn. Thank you for listening! We come out with new episodes every Thursday, stay tuned! Follow Daniel Budai: Daniel's LinkedIn Daniel's Facebook

Chloë Thomas, Podcast Host and Author of eCommerce MasterPlan joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.Show Highlights: The thing no one tells you when you get into podcasting. It's not glamorous. It's all about organization The primary focus of my entire business now is on growing the two podcasts and growing the sponsorship income that comes from them. So we've now pivoted completely to a content company rather than a consultancy Our best sponsors are the ones who are just after brand-awareness and they want to be, if someone's thinking about e-commerce, they want to be there. And those are by far and away, the easiest sponsors to work with The reason I've not put a lot of money into advertising so far is because I haven't yet found a good way of tracking the impact of the advertising because to tie a Twitter ad to a play is incredibly difficult. So I've been trying to get my head around a way to do it. And I think I'm just gonna give up with tracking it through to podcasts and instead track it through to email signups on the websites I've spent the last almost 20 years looking at how Google play their algorithms, how Facebook, how everyone plays their algorithms and money comes into it sooner or later in every way possible. So yeah, it's going to be really fascinating to see how this space evolves in the next couple of years. 

Chloë Thomas is a globally recognized ecommerce marketing problem solver and Founder of the eCommerce MasterPlan. She's the author of several best-selling books, an international keynote speaker, advisor to ecommerce brands, and hosts both the award-winning eCommerce MasterPlan Podcast and the Keep Optimizing Marketing Podcast. Chloë has been named one of the top 30 ecommerce influencers in 2021, and her podcasts are regularly included in the list of top ecommerce and marketing podcasts worldwide. She has been in the ecommerce space since 2003, and she has been on the client-side, agency-side, and advisor side. Over the years, Chloë has helped countless retailers and brands, both large and small, and there's barely a part of the ecommerce landscape that she has not experienced. In this episode… If there's one lesson the COVID-19 pandemic has taught us, it is that we all have a role to play in the safety of our planet. And yes, ecommerce businesses are no exception because it's an industry that generates a lot of carbon. Unfortunately, many ecommerce brands struggle with merging their profit-first business models with doing their part to promote sustainability. Are you one of those ecommerce brands, and would you like to fulfill your desire to promote sustainability in any way possible? How do you communicate your journey to net-zero, especially when your primary customers are the younger generation? In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Founder of the eCommerce MasterPlan, Chloë Thomas. They discuss her passion for ecommerce and building sustainability-conscious brands, the ecommerce outlook, bridging the gap between profit-making and sustainability for ecommerce brands, and more.

These days, "storytelling" is a buzzword online. But you may wonder what it's really all about. If so, stick around, because today we're diving into what is storytelling for business. We're always searching for ways to stand out and be recognized. Particularly when there are probably thousands of others who make a product similar to yours. Here's a secret … most people approach the https://giftbizunwrapped.com/episodes/anitahousman (visibility issue) the wrong way. They try to make their product “better" or price it lower. But that's not the way to go. After all, what does "better" even mean? What people consider better will be different for each person. So how do you pin down better? It's a stab in the dark and will resonate with some and not others. And dropping your price? That's diminishing your product quality and skill and ultimately leads to a very sad https://giftbizunwrapped.com/episodes/lynnesomerman (financial situation). Nope – "better" and lower-priced aren't the answers. But storytelling? It's a different strategy entirely and can be a real differentiator for you. So, what is storytelling in business, actually?  It's a no-cost way to endear people to you. To deepen the connection between you and your customers and to give people stories they can pass on to “could-be” customers they know. Think of the season we're in right now. Holiday stories get told and retold. I bet you have a favorite or two that you read or a movie you watch year after year. It brings back wonderful memories, it's emotional and meaningful. Now I'm not suggesting you make a holiday story of your business. But you can incorporate the feelings that stories bring, into https://giftbizunwrapped.com/episodes/first-steps-to-creating-your-brand (your brand). When you do this, you become share-worthy and more people discover you. And the more people know about you, the more people buy. So, let's dive into how you can become a storytelling business. That's where my guest, Chloë, comes in. She's a storytelling expert and has been in eCommerce since 2003, meaning there's barely a part of the eCommerce landscape she's not involved with. From the start, Chloë's been solving eCommerce marketing problems. Tiny problems such as where to spend your advertising dollars. And more sophisticated issues such as identifying how to adapt to big opportunities like emotional commerce and storytelling. Chloë is a bestselling Author, International Speaker, and host of the Award-winning eCommerce MasterPlan and Keep Optimising Podcasts. Both of these shows are regularly included in lists of the top eCommerce & marketing podcasts in the world. She's also one of Scurri's Top 30 eCommerce Influencers for 2021. What is Storytelling in Business? As consumer trends and consumer needs have changed, we all now need to take account of storytelling in our businesses. Because it's what consumers want to hear from us. Why? Because consumers want more than just the features of your product. Storytelling is about getting the humanity of your business, the story of your products, and the goodness of things you're already doing out in front of people. It's how you answer your customers' questions about whether they want to buy from you. Trust is essential for a successful business and storytelling is an important way to develop trust. Using storytelling is a less 'salesy' way to communicate about your offerings. Storytelling has its biggest impact early in the customer journey. The impact happens before the customer even interacts with your business. Customers should be able to see what's going on in your brand, especially behind the scenes. That's where storytelling comes into play.  It helps people relate better to what you do and your product. How to Use Storytelling In Your Business Your customers want to know who they're buying from. They want to understand where the products come

Chloë Thomas is an e-commerce marketing problem solver. She is the author of several bestselling books, including eCommerce Marketing: How to Get Traffic that Buys to Your Website. She is a keynote speaker, and host of both the award-winning eCommerce MasterPlan Podcast, and the Keep Optimising Marketing Podcast. Today, we're going to discuss Chloe's books and five of her e-commerce tips for your business. Read more at: https://monetizationnation.com/blog/5-ecommerce-tips-for-your-business/

When it comes to marketing your eCommerce business, are you doing what you should be? How can you be sure of what you should be doing? (It gets confusing fast, doesn't it?) On this episode of Link Up Leaders, Francois and Lisa speak with marketing problem solver Chloë Thomas to learn how you can create your customer master plan and ensure that you are in fact, doing everything you need to be doing to effectively market your eCommerce business. --

Today's episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Chloë Thomas, with an expert panel consisting of Nii A. Ahene, Nick Shackleford, Darius Kunca and Steve Dinelli.Gone are the days of just throwing together creatives last minute and hoping the Facebook algorithm does the work for you. This year will be the first BFCM post the privacy data changes. The old way doing things is now, well, the old way. The current and projected marketing landscape calls for fresh ideas and more preparedness. Having a marketing strategy and roadmap has become more important than ever. But it is not all doom and gloom. If history has taught us anything, it is that with change comes opportunity. In this episode, 4 marketing experts discuss the current landscape of performance marketing and share a mini-roadmap on how to approach media buying on social platforms this Q4. You'll hear about how this Q4 has no precedent, how you can still drive revenue on Facebook and what other channels you can consider . This is a great episode for marketers and media buyers.This event was sponsored by our good friends at: Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.coEmarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.comPostscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.ioRecart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.comOmnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one  click away -bolt.comBeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

This week's episode is all about how to market e-commerce. I'm joined by Chloë Thomas, Author and host of both the Award-winning eCommerce MasterPlan Podcast and Keep Optimising Podcast. Having been in e-commerce since 2003, Chloë's speciality is solving e-commerce Marketing Problems.Stating an e-commerce business has never been easier than it is today. There are multiple systems (Squarespace, Shopify & Wix) that allow you to set up an e-commerce shop in a short period of time. But it's still not as easy as it may seem. There are a lot of things you need to consider in the early stages.You shouldn't start an e-commerce business for the sake of it. In order to be successful, you have to start up because you have an amazing product idea, are identifying a problem you want to solve, or have a customer group that you will serve. It will be incredibly hard to start if you don't fall into one of these categories.We go on to speak about the importance of having an initial research stage, as this will help you design your product and brand. Feedback is so important. You need to be getting your product or service informant of people and asking questions such as, would you buy it, their thoughts and cost. These opinions will help when it comes to marketing your brand as you will have a clear strategy.Stay safe and enjoy the episode.A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Engati is the world's leading multilingual Digital CX platform. It is a one-stop platform for powerful customer engagements. With our intelligent bots, we help you create the smoothest of customer experiences, with minimal coding. And now, we're even helping you answer your customers' most complicated questions in real-time with Engati Live Chat. Website: https://www.engati.com/ Blogs: https://engati.com/blog Check out our CX Library- CX Community page : https://www.engati.com/cx-community YouTube Interview series: https://www.youtube.com/playlist?list=PL05g56Qg9-goNEUmZlGGPHWfVjQRPpwr4 SoundCloud Interview series: https://soundcloud.com/user-670584022/tracks Spotify Interview series: https://open.spotify.com/show/3G0uQwPnQib22emRi9VhUg https://www.engati.com/cx-community/improving-b2b-digital-experiences Chloë Thomas, Podcast Host and Author at eCommerce MasterPlan, while talking about Improving B2B digital experiences, tell us about the rising competition components for B2B eCommerce platforms. She also tells us how can we rectify the blockers and failures of digital transformation in eCommerce. Check out the 200 CX Thought Leaders to follow for 2021 - http://s.engati.com/2z9  Follow us on- Facebook: https://www.facebook.com/getengati LinkedIn: https://www.linkedin.com/company/engati/ Twitter: https://twitter.com/getengati Instagram: https://www.instagram.com/getengati/ Talk to us: contact@engati.com #EngatiCX #CX #AI #b2b #ecommerce

Matt sits down with Chloë Thomas in this week's mentorship session exclusive to SMERocketFuel.comIn the last year, eCommerce has been growing exponentially with businesses finding untapped marketplaces online. Chloë Thomas is an eCommerce expert and has written numerous books on the subject, listen to the full episode right now on SMERocketFuel.com.It's FREE to join – https://www.smerocketfuel.comWith SMERocketFuel.com you can access new markets, fund your small business, and connect with other business owners from around the world.

Becky and Michael share a simple method to calculate a PPC budget. Also joining is Chloë Thomas, best-selling author, and host of the excellent eCommerce MasterPlan and Keep On Optimising podcasts who discusses the joys and challenges of agency life and shares her eCommerce predictions for 2021. Listen to Chloë's podcasts here: https://ecommercemasterplan.com/

durée : 00:58:42 - Cultures Monde - par : Florian Delorme, Mélanie Chalandon, Antoine Dhulster - L’Etat islamique n’a jamais complètement disparu en Syrie et cherche désormais à reprendre le contrôle du territoire. Deux après sa chute, comment le groupe s'est-il réorganisé ? Comment les clandestins du groupe de l'Etat islamique préparent-ils. leur retour ? - réalisation : Vincent Abouchar, Benjamin Hû - invités : Arthur Quesnay chercheur post-doctorant en science politique à l’Université Paris 1 Panthéon-Sorbonne; Wassim Nasr Journaliste à France 24, spécialiste des mouvements djihadistes; Chloé Thomas doctorante FNRS à l’Université Saint-Louis

There is no doubt that eCommerce is gaining extreme popularity these days, as the world is becoming more and more digital. But how can you ... The post Get the Traffic that BUYS to Your Website with Chloë Thomas appeared first on Help Desk Migration Service.

We received a real celebrity during our last episode of Social Selling. If the name Chloë Thomas means nothing to you, her rigor speaks for her:  Founder and Host of the  eCommerce Master Plan Podcast Speaker at various prestigious English universities and other major marketing events Best-selling Author of 5 books on persuasion, traffic acquisition, and e-commerce conversions Having won several prizes and trophies, Chloë can boast being the queen of the anglophone e-commerce realm on top of being an incredibly influential woman in her field. Here's the link to download the guide : https://bit.ly/2CoMkvI

On a la chance aujourd'hui de recevoir Chloë Thomas, best seller de 5 livres parlant du commerce en ligne sur Amazon. Également animatrice de deux podcasts très populaires en Angleterre, Chloé vient discuter avec nous des trends qu'elle a vu dans le commerce en ligne dans la dernière année. Podcast de Chloé : https://bit.ly/3qHDayy

Do you resist email marketing for your business as too hard or complicated? The truth is, a good email marketing plan can be a real powerhouse to help you increase sales. And today we've got Chloe Thomas here to help us out. Chloë has been working in direct marketing since 2001. It started with a focus on in-store loyalty programs, catalog mailings, and email marketing. From there, she brought several established mail order businesses into the internet age – launching websites, first-ever email campaigns, as well as Google Adwords and affiliate marketing. Following her success there, Chloe transitioned her experience into a marketing agency all its own. She expanded into B2B marketing and sales and learned more about retail and eCommerce by working with everyone from high street retailers to pure play online startups. In 2012 Chloë realized her future was in helping eCommerce businesses work out what marketing they should be doing and so eCommerce MasterPlan was born. BUSINESS BUILDING INSIGHTSKeep optimizing. Stop being a perfectionist and get your product out there. Then revisit it and use customer feedback to make it better. Don't give up when something doesn't work as well as you'd hoped. Keep optimizing it -that's your pathway to great success. http://giftbizunwrapped.com/episodes/bluegrass (Listen to your customers). They will direct you to where you should go to make more sales. Email Marketing Plan TipsWhy is email marketing important? Because it's the core of your ability to communicate with your customer via a channel YOU control. Good http://giftbizunwrapped.com/episodes/writesolutions/ (email marketing) helps you build connections and relationships with your customers. You already know how to build a relationship with your customers in person. Email is just an extension of that. Email signups and sales are as strong as they were 5 years ago. So email is still a great tool to build your business. Give people a compelling reason to sign up for your list. Figure out what's valuable to YOUR customers, rather than what you see others doing. Listen to the full episode for tips & ideas to get sign-ups! Ask for replies and feedback in your emails to build the relationship and encourage connection. Replies to your emails will improve your deliverability, too.

For this episode, I spoke with BAFTA and RTS nominated Chloë Thomas who is in the UK and most recently directed all episodes of the psychological thriller The Deceived, created by Lisa McGee of Derry Girls fame and Tobias Beer. Just before that Chloë directed episodes of Harlots and Victoria and she is attached to direct the feature film Making Babies - a rom-fertility-com by Deborah Frances-White, with Redwave Films.  Previously, Chloë was known for comedy directing; Sharon Horgan's early sitcom Angelo's, followed by being BAFTA nominated for directing the first ever series of Horrible Histories. Chloë also develops her own pilots through her company One Glove Films.  We had a good chat about directing, both as a woman and an introvert, and exploring new models of power.

Director Geoffrey Sax talks about filming new BBC drama Us across Europe before Covid-19 struck; exec producer Tim Key and Red Planet Pictures joint-MD Alex Jones on getting Death In Paradise back into production; and director Chloë Thomas discusses recent Channel 5 psychological drama The Deceived.

Host Muireann O'Connell looks at the second episode of The Deceived with some special guests. See acast.com/privacy for privacy and opt-out information.

Chloë Thomas shares strategies and insights on how you can optimize your B2B digital marketing campaigns. With the current situation of the world, more and more companies are transitioning to a virtual platform. Listen to this episode as Chloë explains how you can do better digitally on virtual summits, LinkedIn outreach, content repurposing, and more!

Chloe Thomas is an author and creator of eCommerce MasterPlan, which has evolved into a business that helps eCommerce entrepreneurs make better decisions. eCommerce Marketing: How to get Traffic that BUYS to Your Website Grab your Kindle, Paperback OR Audiobook copy from Amazon UK or USA or wherever you are in the world. In today's episode, we dive deep into Chloe's background on e-commerce how she became the world author and podcaster. She has been in the eCommerce industry for the last 18 years – even before most search engines – and has witnessed the changing digital landscape first-hand Find out more About Chloe: Podcast Books This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/ --- Send in a voice message: https://anchor.fm/digitalmarketingfastlane/message

Hi and welcome to another episode of E-telligence.   Today my fabulous guest, Chloë Thomas from eCommerce MasterPlan, and I are talking about how to make the move from batch and blast to automation heaven specifically for retailers (although of course, its always great to learn from other industry’s so if you’re listening in, stay tuned and there’ll be lots of tips and tricks you can pick up too!)   The days of batch and blast, sending the same thing to everyone are dwindling, and if you want to stay ahead of your competitors and stand out in the inbox, you have to use that knowledge to deliver messaging that’s relevant to them in that moment. Right message, sent to the right person, at the right time.   Automated campaigns will be some of the highest performing campaigns in your strategy and by meeting the needs of your customers and prospects in the RIGHT way, you’ll reap the rewards.   Join Chloe and I in this episode and discover… Why it is so important, for retailers in particular, to consider their automated campaign strategy alongside their regular manual campaigns Examples of automated campaigns you need to implement for your ecommerce business initially Time saving tips to help you create automated campaigns faster How to find the right platform(s) to support your needs

Author, podcast host, and host of the eCommerce MasterPlan podcast Chloë Thomas returns to talk about e-commerce delivery from a retailer and customer perspective. We cover: Speed vs cost vs green Giving customers what they want… and paying for it! Changing consumer expectations thanks to That Virus Will customers still want fast delivery? Or will it depend on the product category? Customers switching to online purchasing - and post-pandemic buying habits Consumer backlash - customer service at e-commerce retailers being overwhelmed by complaints (which are often delivery-related) Communicating with customers and using interactive delivery management (IDM) to allow customers to manage their deliveries Best practice in in-flight communications Pro-active post-purchase communications with customers Reducing customer complaints Reducing returns Do retailers think they have to compete with Amazon? Retailers’ awareness of the environmental impact of e-commerce delivery - including packaging and returns Consolidating e-commerce deliveries (e.g. Amazon Day) Green delivery slots - and nudge behaviour Alternative delivery modes (e.g. parcel lockers, deliver to neighbour, safe place) Dealing with returns How the pandemic is changing e-commerce returns Chlöe’s bold predictions for the future of e-commerce!

“Get enough sleep. I am not wake-up-at-5am-and-do-20-things-before-breakfast person. I love to get enough sleep. And if I get my sleep The world is a wonderful place. And if I don't get my sleep, it's hard work. ‘Today, is just hard work.' So, getting my sleep would be kind of the first one. The second one, will be protecting my energy levels. So, I try and make sure I have a couple, certainly a day, at least one full day in the office each week with no meetings and ideally two (days).” — Chloë Thomas

“And one of the kinds of training tools that goes with ecommerce with the book Ecommerce Marketing, in particular, is to take a piece of paper and to draw a route to those stages. And to go and keep it really simple. I'm not actually looking at numbers or anything, but literally, what are we doing to get people from the world to our website? And we break that down into three different types of marketing because there's so much of it, but I keep it simple.” — Chloë Thomas

Chloë Thomas has nearly 20 years of experience in the eCommerce sphere, working with a range of retailers and marketers, for both national and global brands. She has extensive knowledge in email marketing, Google and Facebook Ads. She is a national eCommerce speaker, hosts her own eCommerce podcast and has published a selection of eCommerce books.  This podcast covers effective email marketing tactics, how to be truly customer focused, strategies that can grow online businesses and how you can achieve a competitive edge.

Chloe Thomas' latest book, How to get traffic that buys to your website, addresses the struggle people have with driving traffic that buys to their website. Chloë Thomas is a globally recognised eCommerce marketing problem solver. Author of several bestselling books, keynote speaker, advisor, and host of the eCommerce MasterPlan Podcast. She helps her clients maximise their marketing performance.   Formula for eCommerce Success The book, How to get traffic that buys to your website, is based on the formula: Traffic x  average order value x conversion rate = sales  If you want to increase your sales, you have to improve your traffic, your average order value or your conversion rate. These are the only three ways you can do it. Traffic is the most powerful of the three components because it affects both the AOV and the conversion rate. There is only so far you can push an average order value and conversion rate but there are endless ways in which you can push traffic. However, driving a lot of traffic is far from enough. It has to be driving the right traffic. The traffic that actually wants to buy.    Traffic Optimisation is the most important skill for eCommerce growth  Traffic optimisation is critical to ensure that the money and time you are spending on driving traffic to your website is traffic that is buying.  The process of optimisation is looking at each source from which your traffic is stemming from and constantly tweaking it to make it better. In essence you want to bring more traffic that buys for less cost to your business.  To be successful in eCommerce you have to, at the very least, understand optimisation as a skill set. If you're making decisions on how money and time are spent in your business you need to understand the skill sets you will need in the people that you employ.   Three core marketing methods 1. SEO (Search Engine Optimisation) People tend to ignore SEO because it is more of a slow burn and it can take months for results to show. Instead they focus on ads or emails that will bring immediate results.  There are three parts to SEO Be relevant and get the right keywords in the right places on your website Be in the index by allowing google into your site so that it knows you exist Be important by constantly building links to your website In essence, SEO is of value to your business if it is going to drive traffic that buys to your website. For those who want to start doing SEO, the good news is that the SEO community is very good at sharing and updating each other. In doing so they offer a whole host of free information online. Here's a few pointers to get you started: Google search console is a must for anyone wanting to start doing SEO. This is where you submit your sitemap to be in the index. Consider it also your way of talking to Google about what's happening on your website. Google search console gives you stats which can be integrated into your google analytics for more stats.  Moz.com are geniuses in the space of SEO. They have some really nice free tools that you can use to check things like domain authority, which is an estimation of how important Google thinks another website is.  SEM Rush has a suite of really useful tools that will check rankings.   2. Search Engine Advertising Search engine advertising tends to deliver faster results than SEO.   Once you know your profit target (this usually comes down to your return on advertising spend (ROAS) or your cost per acquisition (CPA) the two main numbers for businesses to focus on are: money spent and money earned. To get the most out of Google ads, whether you're doing Google shopping campaigns or you're doing keyword advertising, the more focused you can make your activity, the better it generally performs.  It's best to start small and then use the data to build out.   3. Email marketing Email marketing is a lot more work than it used to be. The days of batch and blast are largely over but to keep emailing marketing working for you, you need to find the right strategy.  Be clever with your data and look after your customers by sending them valuable information and quality messages.Use this as a way to build a relationship with the customers.  An email marketing strategy that takes into account what you're trying to build and what messaging you want to use and who you want to send emails to will go a long way to growing your business. It's a lot more work than it used to be but the good thing is once you build those automations into your email marketing strategy then they deliver for you.    Evidently driving traffic that actually buys from your website is absolutely critical for the success of your business. If you are struggling with knowing how to drive traffic that buys to your website, listen to the podcast or pick up Chloe's book.    Links Matt Edmundson Kurious Digital How to Get Traffic That Buys to Your Website Apple Podcasts Stitcher Spotify  

What does it take to get prospects that buy to your website? Now more than ever you need to know. Listen as Chloë Thomas shares her e-commerce expertise to help you make the right marketing decisions. In this week’s powerful podcast episode “How to Get Prospects that Buy to Your Website” you will discover … How to use Amazon, KDP (Kindle Direct Publishing) and Audible effectively How to decide whether a book or author website is right for you The basic 3 parts of SEO (Search Engine Optimization) you need to know and do Specific keywords you (absolutely) need to be using on your website What book marketing is essential for you to do Easy guidelines to take the fear out of using Amazon or BookBub advertising Common book marketing mistakes to avoid And a whole lot more… Want more powerful, dynamic and juicy expert advice? Check out other Book Marketing Mentors podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Chloe Thomas-  Best selling Author, International Speaker, and host of both the eCommerce MasterPlanPodcast and Virtual Summit. Chloë is one of the Top 50 UK influencers in eCommerce and Shipping (Scurri 2019), and the podcast is regularly included in lists of the top eCommerce & marketing podcasts in the world. Chloë Thomas has been in eCommerce since 2003, she’s worked client-side, agency-side, and adviser-side. Working with a wide variety of retailers from high street omnichannel operations, to fresh online-only start-ups, covering international launches, subscription, B2B and even dabbling in marketplaces. Chloë’s specialty is solving eCommerce Marketing Problems from how to increase new customer acquisition, to improving the performance of email marketing newsletters, or finding the right new website provider.    KeyLinks: eCommerceMasterPlan.com Podcast:https://ecommercemasterplan.com/podcast Summit:https://ecommercemasterplan.com/summit Books:https://ecommercemasterplan.com/books twitter.com/chloethomasecomtwitter.com/ecommasterplan Other links: facebook.com/ecommercemasterplan uk.linkedin.com/in/chloethomasecommerce/   Listen to another #12minconvo

Chloë Thomas, author of “B2B eCommerce MasterPlan” joins us to talk about B2B eCommerce. Yes, B2B companies need to go online. No, they shouldn't be taking their cues from the Amazon consumer experience. Chloë's book: http://a.co/fZpuzum The best way to listen to the episode is through Apple Podcasts, Google Podcasts, Stitcher, or Overcast. You'll be able to listen to past episodes and subscribe so you don't miss future episodes. As we mentioned in the show, if you're enjoying the B2B Revealed show we'd love it if you would leave a nice review on Apple Podcasts, Stitcher, or wherever you listen to the show.

What makes E-Commerce a success in this ever growing and ever-changing online world? In this episode Jeremy Vernon interviews Chloe Thomas, the founder of E-Commerce Masterplan. Chloe is a best-selling author, keynote speaker and host of the E-Commerce Masterplan Podcast, all of which are built on her expertise and experience in E-Commerce strategy and marketing. KEY TAKEAWAYS Why Podcast? Getting your message out, being organised, booking interviewees, generate traffic, generate customers, help E-Commerce business owners achieve their point of success sooner. How has your podcast helped you grow your business? Content, industry awareness, perception, there’s a strong correlation between people who spend money with my business and who listen to the podcast. E-Commerce Customer Journey: How to get people to your website, visitors, enquirers, first-time buyers, repeat buyers and regular buyers. If someone comes to you as a potential customer and says, “Here’s my business, this is what I’m achieving so far, where do I even begin?” How do you even start that process? Trying to find out more about their business, to get an idea of the size of the business, turnover, profit and cashflow. Also, more importantly, about the team. Once I understand those things I can start offering solutions for their problems. For bigger retailers that tends to be project analysis, getting to the numbers because they’ve got the data there. For smaller businesses it’s often a case of having a series of having a series of calls, where they’ve got work to do in between times, or of course important calls. Let’s talk Influencers. What’s your take on the meteoric growth of Gymshark? The story of Gymshark is a great one to drive us forward but it’s difficult to replicate. Being in the right time at the right place, and doing the right thing. Making the right decisions at the right time. Influencer Marketing is not something to be turned on and then forgotten about, it’s something you’re constantly working on and building relationships. It’s more like B2B sales, than Consumer E-Commerce Marketing. The influencer needs to be honest with the right skills and credibility. 25% of Sales on E-Commerce websites are driven by email, so ignore it at your peril! Create a community feel without it being too hard to manage: For example, treat your top 5% customers a bit differently, for example give away special free VIP weekends, get them involved in the decision-making process of the business, asking them which colour to do the next range in, send them samples and so forth. Tell your customers you have a time-limited offer ending at midnight, but don’t let it expire until a few hours after, allowing for customers in other time-zones to take advantage. BEST MOMENTS How has selling and writing books helped you build your business? They have a more practical impact. Each book has a free chapter to trial and additional material which requires people to sign up for, so they have a direct impact on the growth of the business and also the financial growth too. Analysing Your Marketing Strategy (Maths Alternate): Take a sheet of paper, divide it by five and write down which marketing you’re using for each stage of the customer journey. Where do you start on Data and Analytics, what would you recommend? There’s a lot of bright shiny objects out there which land in your inbox and distract you immediately from what you’re supposed to be doing. My favourite report is the Source & Medium Report which is in Google Analytics. It’s cold, hard data of where your traffic comes from and what it does when it comes to your website. There I can see you’ve got a great click-through rate from your emails but a terrible conversion rate off your direct traffic. What is the Number 1 thing you could be doing right now to improving your business? Looking at your numbers, looking at what you know, what you can see your competitors doing and analysing. For example analysing whether to build an email campaign or whether to install i-Chat because you have lots of people asking questions. How do you stay on top in the ever-changing E-Commerce world? This may be heresy to say this, but I don’t think it changes that much! At the moment everybody wants to talk about bots, now I don’t mind them, there’s some really clever ones out there. It’s not a one size fits all, it’s not something every business should have in place, not every business that should have it in place is even ready to put it in place. New tools come along, but the fundamentals don’t actually change. The key is getting your business in front of people who want your product and building a relationship with them in order to keep them buying from you. VALUABLE RESOURCES Customer Persuasion E-Commerce Marketing E-Commerce Masterplan 1.8 E-Commerce Delivery B2B E-Commerce Masterplan All Marketers Are Liars] Chloe’s Next Talk ABOUT THE HOST Brought to you by the Co-Founders of Core-Fulfilment, one of the UK’s leading E-Commerce providers, Paul Burns & Jeremy Vernon. CONTACT METHOD Chloe’s Next Talk E-Commerce MasterPlan

Chloë Thomas from the eCommerce Masterplan joins me to give an e-commerce perspective on delivery. We cover: The importance of delivery to e-commerce What can be done about "free" delivery Customer expectations of delivery in peak periods Quality of delivery (including presentation of courier drivers) and how it relates to the e-commerce experience Unboxing! (It's a thing, and you need to know about it.) Branding on boxes... and the security implications Environment issues for e-commerce retailers In-flight customer notifications Do delivery companies help e-commerce businesses grow?

Whether you're a wholesaler looking to start selling to your customers online, a manufacturer wanting to increase the orders coming through your website, or an online retailer looking to branch out into B2B sales, today's episode will take you through the key considerations to making B2B eCommerce a success for your business. Today's guest, Chloë Thomas, is an eCommerce expert focused on eCommerce strategy and marketing, to help eCommerce people make better decisions as they build their path to success. Author of several books, keynote speaker, advisor, and host of the eCommerce MasterPlan Podcast. Her latest book is an Amazon.com bestseller – B2B eCommerce MasterPlan: How to make Wholesale eCommerce A key part of your business to Business Sales Growth. You'll Learn What is B2B eCommerce, and why should we care? How does B2B vs B2C mindset differ? How does B2B vs B2C website differ? Who is this an opportunity for? How can you be successful in B2B eCommerce? Tune in for more details! Resources First 2 chapters of B2B eCommerce MasterPlan for free: eCommerceMasterPlan.com Ramp T-shirts Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com

Adam and Jeannie explore recent research about prevailing ecommerce experience pet peeves and offer creative solutions. How does your ecommerce experience stack up? Ecommerce experiences have come a long way since the 90’s, but recent research shows that we still have a long way to go. Customers are still having problems with navigation, personalization, functionality, and just plain poor user experiences. “It’s still not really about the customer at the end of the day…” -Jeannie Walters  After great leaps in technology and design, would you believe some of the same pet peeves have prevailed through the years, or even decades? Why are customers still being blamed for “user errors” or just not getting things done? And these problems are not exclusive to retail. Qualified customers everywhere are shopping elsewhere for software, insurance, telecom services and more due to age-old experience gaps. We can do better! Today, Adam and Jeannie explore some of the top prevailing ecommerce pet peeves and what how to fix them. What drives you away from ecommerce sites? What about your customers? “Embody these principles as much as possible even if you cannot change them.” - Adam Toporek Listen in to say goodbye to the most common ecommerce experience nightmares!   Related Content Infographic: The Biggest Pet Peeves of Ecommerce Websites 360Connext® post, 5 Reasons your Website Users are SO Frustrated Customers That Stick® post, Omnichannel Customer Service with the Human Touch Episode 046: Tom Schwab on Inbound Marketing Episode 130: Chloë Thomas, Customer Manipulation We're on C-Suite Radio! Check it out for more great podcasts   Sponsor message Give your team the customer service training they deserve Want to bring game-changing customer service training to your team? CTS Service Solutions offers a half-day in-person workshop designed to motivate and educate your customer-facing team members. Using energy, excitement, and interaction, our workshop helps frontline teams embrace a customer-centric outlook, then — using the principles from our book Be Your Customer’s Hero — gives them the skills and confidence they need to handle any service interaction. Don’t leave your frontline team hanging… Give them the training they deserve. Learn more at customerheroworkshop.com, that is customerheroworkshop.com.   Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices

We are continuing with our July eCommerce Series and when we were putting the series together, I knew there was one person I just had to have on the show so she could share her words of wisdom.  Chloë Thomas, from eCommerce MasterPlan is an author, podcast host, mentor and consultant in the eCommerce world and I had the extreme pleasure of working with her when I owned So Suzy Stamps. Chloë was instrumental in helping us grow our “bricks and clicks” business.  She offered guidance on how to manage our inventory both in the shop and online, gave us amazing advice for how to handle promotions and helped us build a fabulous marketing plan to kick off the new year.  Which, was our most profitable quarter in the past 3 years. Chloë understands that not all industries are alike and not all needs are the same, however, she was able to guide me in the direction MY business needed to go and create my unique eCommerce MasterPlan.   SHOW NOTES In Chloë's book, Your 3 Steps to Successful Online Selling, she talks about the 3 most important things you can do to customize your own eCommerce MasterPlan Identify what sort of eCommerce business you are Establish your core foundation Marketing Biggest challenge and benefit for having a "bricks and clicks" business Challenge: Stock and time Benefits: Online=Convenience; In Store=Experience #1 Online Promotion You Can Do  Free Shipping or Free P&P (Postage and Packaging) It has to get the customer to do what you want as cheaply as possible. -Chloë Thomas Top Advice For Those of You Just Starting Out Find a product that you are interested in along with enough people who are too. - Chloë Thomas Chloë's Favorites Favorite part of what she does for her business - Writing Favorite eCommerce Marketing Method: eMail Marketing Favorite App: Sumo Me Where To Find Chloë eCommerce MasterPlan Special Offer Special Offer For YOU! USE COUPON CODE SUZY when checking out  

Chloë Thomas is the founder of eCommerce MasterPlan. She is a best selling Author, speaker, and host of the eCommerce MasterPlan podcast. She’s been deeply involved in eCommerce marketing for over a decade. In Chloë’s latest book: Customer Persuasion, she gives a step by step guidance on “How to Influence your Customers to Buy More”, depending on the stage your Ecommerce business is in at the moment. Plus, she shows you how to determine your business stage, and where you should be directing your focus right now. In this episode, we go over the key notes and learnings from the book, to help you make more sales, and create a repeat customer base. To get the Customer Persuasion book: http://customerpersuasion.co.uk/ Some of the best quotes from this episode: "Nowadays, your customer service issues will end up on social media." "There are different relationship levels with your customers, and you need to work out which of these stages is most important to you." "It’s very important to get the email address, because most people don’t come to your website to buy anyway." Find out more about eCommerce MasterPlan: Official Website: https://ecommercemasterplan.com/ Podcast: https://ecommercemasterplan.com/podcast/ Customer Persuasion Book: http://customerpersuasion.co.uk/ Credits: Music featured in this episode was "Celery Man" by Birocratic and can be found at www.soundcloud.com/birocratic. This podcast was produced by comealivecreative.com.

Adam and Jeannie report from Medallia’s Experience-17 conference to bring you insights from MGM’s outstanding multi-brand consistency. Multi-brand consistency creates multi-brand loyalty We talk a lot about how to close the gaps between the experiences we offer, but what about the experience gaps we create between connected brands? Each brand may consistently deliver an excellent experience on it own, and that’s great!  However, brands like MGM have achieved amazing results from creating consistency across multiple brands. And, thanks to Medallia for providing tickets to Experience-17, Adam and Jeannie are delighted to bring you insights from some of these great leaders. Today, we're sharing secrets from top brands who have mastered the art of multi-brand consistency. Whether it’s a family of companies under the same ownership, or a group of affiliated organizations, bridging the gaps between them helps customers take their loyalty to a higher level. What does it take to unify the experiences between your brands, or affiliates? Listen in for tips you can use today! Related Content 360Connext® post, Emotion Wins the Battle: Why Branding Still Matters Medallia’s Experience-17 Conference Episode 130: Chloë Thomas, Customer Manipulation Episode 036: Goodsnitch, Jennifer Maldonado, and Customer Experience Gaps Featured in the show: MGM Resorts International Mentioned in the show: Lettuce Entertain You We're on C-Suite Radio! Check it out for more great podcasts Sponsor message: Free Webinar On Demand Jeannie is a Certified Customer Experience Professional (CCXP) who has held highly engaging Customer Experience Mission workshops for larger audiences, and customized ones for clients with outstanding results. Sign up to learn how to start your own Customer Experience Mission for free! Make your mission statement meaningful both to customers and employees Ensure customer-facing employees meet and exceed expectations Turn ordinary processes into a conduit for your mission Steps for creating a mission your team will be proud to get behind Visit CXWebinar.com to sign up for free and check out more free webinars.   Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is all about online retail and ecommerce tips to help you reach your goals. In the first half of the episode, I’m sharing a bit about how online retail is changing retail in person. I’m also sharing three ways that you can adapt: 1. If you have an online ecommerce store you have…

Best selling Author, International Speaker, and host of the eCommerce MasterPlan Podcast. Chloë Thomas has been working in eCommerce since 2003, learning how to increase orders, up customer retention, and recruit new customers cost effectively. Working with businesses from the high street right down to start ups. eCommerce MasterPlan is the result of Chloë's years of experience, the books, blogs and courses have all been created to help eCommerce business owners and marketers to make the right decisions as they build their own path to eCommerce success. The eCommerce MasterPlan Podcast exists to bring a weekly dose of inspiration direct to the desks of eCommerce business people all over the globe. Power Retail (Australia) named Chloë as one of the top 10 eCommerce commentators in the world, and within 6 months of launch the podcast was already the top eCommerce podcast in the UK.

Creating an ecommerce strategy for your product-based small business, including making the most of social media, emails, and customer feedback.

Chloë Thomas is an Author, International Speaker and Host of her own podcast, eCommerce MasterPlan Podcast. Chloë has been working in eCommerce since 2003, learning how to increase orders, up customer retention and recruit new customers cost effectively. Working with businesses from the High Street right down to start ups, eCommerce MasterPlan is the result of Chloë’s years of experience, the books, blogs and courses have all been created to help eCommerce business owners and Marketers to make the right decisions as they build their own path to eCommerce success. The eCommerce MasterPlan Podcast exists to bring a weekly dose of inspiration direct to the desk of eCommerce business people all over the globe. Power Retail Australia named Chloë as one of the 10 top eCommerce Commentators in the world and within 6 months of launch, the podcast was already the top eCommerce podcast in the UK. Chloë is also the Author of “Customer Manipulation: How to Influence your Customers to Buy More and why an Ethical Approach will Always Win.”   Questions Tell us a little bit about yourselves and your journey How do you feel about Customer Service in the UK? Give 2 companies that you really admire in terms of they are doing customer service and doing it well What are some everyday solutions you believe can help improve customer experience? Can you share a little more about the book, what inspired you to write it and who the book is targeted to and how can it help them? Do you find that companies are moving towards marrying the relationship between marketing and customer service? Or is there still a divide in terms of there is a marketing department separate from a customer service department? How do you stay motivated every day? What is the one online resource, website, tool or app you cannot live without in your business? What are some books that have had the biggest impact on you? If you where sitting across the table from another business owner and they said to you that they feel they have great products and services but they lack the consistently motivated human capital, what advice would you give them to turn their team members and turn their business around to create more success? In doing your research for your book Customer Manipulation, do you find that if the company has poor leadership, that it translates into a poor customer experience? What is one thing you are working on right now that you are really excited about – something that you are working on to develop yourself or your people? Where can our listeners find your information online? What is one quote or saying that you live by or that inspires you in times of adversity?   Highlights Chloë grew up in the United Kingdom (UK) in a rural area called Cornwall (located right down the far South West of the UK), she stated the she was lucky to get into Oxford University and from there was lucky enough to get a job at Barclay’s Bank working in Marketing and quickly realized that smaller businesses is where she wanted to go. She left the very large bank and started to work in retail for a High Street Retailer in the UK and that sparked her love for data and marketing, and how you can improve results and optimize. Over the last 13 years she has been honing that skill until 4 years ago she launched eCommerce MasterPlan and so now 4 years and 4 books later here we are! Chloë stated that she thinks that the UK is okay at Customer Service but is nowhere as amazing as it is in America. She said one of her favourite things to do in America is to go to the mall and find a nice Department store and wander around until someone goes “Can I help you?” It is just amazing how they care about you. There’s more customer service ethics in America, it is more valued as a job in the Hospitality and Retail Sector but in the UK, eCommerce Sector, it has been heartening over the last 12-18 months to hear everyone from the smallest to the largest businesses talking about how important it is to listen to the customer and to deliver what the customer needs and that’s a real turning point because up until then the conferences were just full of bright, shiny, exciting new pieces of tech and clever marketing campaigns but now, everyone’s talking about the customer and that’s a real benefit. Chloë stated that there is a paradigm shift in terms of how people are being more adjusted to customer experience. It’s because the industries have come of age, they are no longer in that early adaptor stage and now moved into an early majority at which point people have got to stop trying to be bright and shiny, you’ve got to say, “We are great at what we do, this is who we are, this is why you should buy from us and why you should buy our products.” Which is more powerful and interesting and quite a relief for her as a consumer as well. After asking Chloë if she could share with us one or two companies that she would recommend as offering great customer service – she lightly shared that she will share some unconventional companies as possibly everyone is expecting her to share Zappos and Amazon. Chloë shared that the companies that she admires are Project Repat (https://www.projectrepat.com), an American company who turns t-shits into blankets, so they’ll take all your old college t-shirts, cut them up and sew them up into a blanket and send them back to you. They really nailed one of the most powerful ways in eCommerce of helping customers, which is to gather the email addresses as quickly as you can and then build a phenomenal welcome sequence. What they are doing is absolutely fascinating on that clear focus and their welcome emails are beautiful. They listen and respond to what the customer is worried about. The other is a UK company called Miso Tasty (https://misotasty.com/#) which sells Miso Soup which Chloë says she thinks is a brilliant business name. They spend a lot of time getting their product right and they realize they’re going to be bringing new flavor sensation to the UK, it is an Asian flavoring that they are not used to. She stated that what she loves about Miso Tasty is the way the products are structured; they reduced the risk to a customer buying, not wanting to spend £20 (which is difficult) on buying this thing to try it out. What they have created is a 2 soup pack that only costs £2 and they can do free postage and packaging. So for customers to try out their products on their website, it only costs them £2 and that’s less than the cost of a pint of beer and it’s just amazing how they thought of the customer’s journey. Chloë shared that often people think Customer Service and they immediately think of the Call Centre down the corridor but real Customer Service embodies the entire process and experience with your business – it is everyone’s responsibility to do true customer service and that is why she truly appreciates the 2 businesses mentioned above Project Repat ad Miso Tasty. For example - It is not about waiting for someone to pick up the phone and say, “How long do I have before getting those T-Shirts to you before I have to buy again?” – they have listened and placed it in the welcoming email so they provide that knowledge to the customer without them having to call up. Chloë says of course there is a financial benefit to the fact you will get more conversions and less people having to answer the phone but there is the whole embracing of that experience through your marketing, strategies and products which is really important. Chloë shared some everyday solutions that she believes can help improve Customer Experience is everything really. She shared that she thinks a couple of really simple tools would be User Testing usertesting.com which is a fantastic site where you can go and just put up almost a job where someone from a certain segment of the population takes a look at your website and answers some questions. For example – you could put your website up there and say buy a lawnmower and then you get a video of that person trying to buy a lawnmower on your website and talking you through it and it is such a great way because sometimes we all sit around with great ideas saying, “Oh I think we should do this website, or oh I think we should do this with the website…” but to actually get some real human data on how someone who has never seen your business before is struggling with it is a great way of improving your user experience. It is great because if you have been looking at your analytics and you find people are dropping off somewhere or they are not going to that page and you can’t figure out why…..User Testing is a great fast track to solving that problem! Chloë then shares the other everyday solutions she would recommend for a business is Web Chat Services – that service that pops up on a website and says, “May I help you?” She shares this one in the UK is getting a lot of big players in eCommerce, they are playing around and working out how best to use it, rather than thinking of it as a customer service tool, think of it as a sales tool as well. When they notice places where people are getting stuck, they’ll activate it and say, “Can we help you?” or “What’s happening?” Usually found on product pages or elsewhere so they are creating a very tailored service for the customer and that is something which is a really easy solution, it doesn’t cost much to put in place and it’s something that even a small business can do and can make a massive difference to customer service and therefore the sales. Chloë shared that the reason she called the book “Customer Manipulation” is because as it all gets more competitive online and consumers are able to voice their opinions so much more easily and as marketers we want to be successful. We need to embrace the fact that every email sent is aiming to manipulate someone to buy from us, every tweet we send is aiming to manipulate someone to think better about us. If we can embrace that then we can get under the skin of the science of manipulation and the way of using manipulation but it is our choice whether we manipulate for good or for evil. If you choose to manipulate for evil then you are very quickly going get found out and it will be the end of your business. Chloë also shared the inspiration for her book and she says it had been a few years since she has done a big book and she had this model that she sometimes refers to as the “Customer Journey” or the “Customer MasterPlan” lurking around in her head and making its way onto slides, chats with clients and networking and then finally it was ready to be turned into a book. The role of the model is to help people, rather than thinking they need to do Social Media or to think they have a problem turning visitors from their website into enquirers to people who have given their email address and what is the best way of solving that problem. Can Social Media have an impact on it and which part of Social Media might it be? It’s kind of another way of the industry growing up rather than thinking oh email, oh Social Media, oh pop ups, it’s about thinking this is our current problem and the problem is turning visitors into enquirers, it’s getting people to the website, it’s getting enquirers to become first time buyers, it’s getting first time buyers to become repeat buyers and what are the ways for doing that. The book is structured into the 5 stages of getting people from those different customer relationship levels to the next one and filled with changes you can make to your website, improvements you can make to customer services, improvements you can make to marketing and also to your products where relevant to take you up and to encourage your customers to move between those customer relationship levels. Chloë says everything that she writes is for the small business owner, so someone with a team of less than 10 and usually for a team less than 5. It is very much for an owner/ head of marketing to help them work out where they should be deploying their resources and lots of ideas of what they can do. However, she knows bigger businesses and other persons have used the book to improve relations in heir B2B’s. Chloë thinks the businesses that are doing customer service well and who will do well in the future are seeing it as one group (Marketing and Customer Service), you may have different departments but they are finding ways to make sure they are working together because there are so many over laps and if you want to do customer service well, it’s got to be through everything you do in the business. Chloë shared that on her podcast a couple episodes back (Episode 55) – she had the head of Brand from Tesco, one of the five largest retailers in the world (https://itunes.apple.com/us/podcast/055-tescos-tamara-duschl-talks/id1005744797?i=1000371058713&mt=2) - she asked her guest just out of interest on the eCommerce side what does the eCommerce team do and what does the Marketing team do as per getting people to the website. The guest stated the eCommerce team sits in one building and they look after the website and Marketing team looks after the promotions and the traffic and they are in a different building. So Chloë shares Tesco does have a way to go as you can’t mothball the conversation – everyone needs to be integrated for a seamless Customer Experience. In asking Chloë how she stays motivated everyday she stated that she is just very lucky to be doing something that she loves and has spent some time over the last few years working out how to structure her days and her work load so that they suit her and having to do the things she likes and not having to do the things she doesn’t. She stated that motivation is something that comes naturally and wished she understood it as she reckons she could write that book but she can’t explain it. Chloë shared that the app that she use frequently is Asana (asana.com) , which is a team and task management tool for organizing. She uses it to organize herself and part-time/out-source people in her business. She further stated in her business that it is her and a lot of part time people so it does keep it all together. There is a web version and also available as an App. Chloë shares that 2 books that have had the biggest impact on her are: “Essentialism: The Disciplined Pursuit of Less” by Greg McKeown which is all about prioritization and working out what you should be focused on in your business and your life. It helps you on the journey to becoming a person who knows how to prioritize as well as giving you tricks and tips along the way. The other book she loves is “Quiet: The Power of Introverts in a World That Can’t Stop Talking” by Susan Cain which is all about introvertism. She stated that this book helped her to embrace who she is and to learn how to make the most out of it. Chloë shared she is an extremely introverted person and that book helped her tremendously. In answering our question on what’s the one piece of advice she would give a business owner who lacks the constantly motivated human capital – Chloë lightly shared she would just change the people as often times it is easier to motivate new people than old ones but that’s not very possible at times due to legislation and other things. Therefore, Chloë shared that is starts at the core, what is the vision of the business, what is the mission, and what are the values. Often times when businesses take a leap forward or an about turn from a bad pathway, it’s because they got really clear about what their vision and mission is and they have reintegrated that into the business and got that back to the heart of what they do. If you can get your people embracing that and believing that and understanding this is what they do then it becomes a lot more straight forward. Our trigger question for Chloë was how did she feel leadership and the lack there of translates into a poor customer experience – she shared she thinks that a business with poor leadership will struggle with delivering good customer services. She made reference to Tesco, stating the problems they have had with falling profits and sales was because the leadership got lost and they lost track of where their mission was and the vision and what they brought to the world. They quickly realized unless they go back to their roots, they are finding they are getting the success back again. That would be an example of where bad leadership led to a decline in customer experience and now they are turning it around. When we asked Chloë what’s the one thing she is excited about that is going on in her life right now - she stated this is her favourite time of the year when this podcast is being recorded (August) that she is not traveling for conferences for a few weeks so she is excited about analyzing lots of data, doing reports and surveys to work out what is the next thing she should do. She is weighing some options as to what her customers need her to produce next in terms of should it be an online course, should it be a Master Mind group, should it be a Membership Site or maybe even another book. She’s super excited about all that probably for launch in January 2017. Chloë says listeners can find her on her website eCommerce MasterPlan Website , she also shared the best way to get in touch with her is through Linked In and Twitter (@chloe_ecmp). Chloë shared that the quote that she always uses to keep her focused during times of adversity and challenges is “Keep Optimizing” (a quote she came up with) which reminds her that if something hasn’t worked, then that’s okay because we’re just going to optimize it, we’re going to learn and move forward, or if she is trying to make something too perfect before putting it live, she’ll remember this quote. We would welcome a subscribe, rate and review for the show and also that the listeners can come hang out at Navigating the Customer Experience Community on Facebook. This is a private Facebook group for our listeners and past guests to come over share insights and industry trending topics and discussions on business and customer experience – click here!   Links eCommerce MasterPlan Website “Customer Manipulation: How to Influence your Customers to Buy More and why an Ethical Approach will Always Win” by Chloe Thomas Asana User Testing Project Repat Miso Tasty “Essentialism: The Disciplined Pursuit of Less” by Greg McKeown “Quiet: The Power of Introverts in a World That Can’t Stop Talking” by Susan Cain Chloe Thomas Twitter eCommerce MasterPlan Twitter eCommerce MasterPlan Facebook Chloe Thomas LinkedIn eCommerce MasterPlan LinkedIn

Everything Chloë Thomas does is focused on eCommerce strategy and marketing. She is the author of four books, speaker, and host of the eCommerce MasterPlan Podcast. Her latest bestselling book is, Customer Manipulation: How to Influence your Customers to Buy More and Why an Ethical Approach will Always Win. Key Takeaways: [2:45] Manipulation encourages people to do things. We are all manipulators. [7:33] The Customer Manipulation Model is applicable to both eCommerce and retail type businesses. [9:31] Breaking down the Customer Manipulation Model.  [18:13] How to transition an inquirer to a first-time buyer. [25:49] Chloë’s current business challenge is getting her sales funnel full of repeat buyers.    [28:24] Chloë’s support system is mostly outsourced and optimized to give her more bandwidth for her business. Mentioned in This Episode: Women Taking the Lead Episode 45 with Chloë Thomas (https://womentakingthelead.com/chloe-thomas/) eCommerce Masterplan (https://ecommercemasterplan.com) @chloe_ecmp on Twitter Customer Manipulation: How to Influence Your Customers to Buy More and Why and Ethical Approach will Always Win (http://customermanipulation.com/) Find more resources at http://womentakingthelead.com  

Today we discuss claims of company longevity as a sales point and whether or not they still have a positive marketing impact on today’s consumers. Is company history still a viable sales point? We’ve all seen marketing copy that says things like “America’s favorite widget for 50 years!” or “Building whirligigs since 1942.” In generations past, these claims held a lot of water for consumers looking to do business with brands they can trust. But in today’s world, technology changes overnight and products and services we’ve never thought about are turning new brands into household names. And connected customers have too much power to assume you offer the experiences thy want simply because you’ve been around forever. They look for social proof of experiences that fit into their modern, digitized lives. Empowered consumers have turned innovative companies like Amazon and Netflix into giants in a relatively short time, leaving leading brands like Borders and Blockbuster with little more than their “impressive” histories to speak of. What about your company history? Maybe you’ve been around for 40 years, but Adam and Jeannie have their doubts about whether today’s generation would care. Does your company history make you sound like an expert, or a dinosaur? Perhaps the newness of your startup can actually give you an advantage with millennials… It’s all about your customers and what matters most to them. Related Content 360Connext® post, Why Claims of History Fail to Impress Today’s Customers Customers That Stick® post, 5 Millennial Traits to Improve Customer Service Episode 130: Chloë Thomas, Customer Manipulation Episode 040: Robert Rose and The New Era of Marketing Episode 012: Millennial Consumers, Anna Bell, and NFL Customer Experience Sponsor message: Give your team the customer service training they deserve Want to bring game-changing customer service training to your team? CTS Service Solutions offers a half-day in-person workshop designed to motivate and educate your customer-facing team members. Using energy, excitement, and interaction, our workshop helps frontline teams embrace a customer-centric outlook, then — using the principles from our book Be Your Customer’s Hero — gives them the skills and confidence they need to handle any service interaction. Don’t leave your frontline team hanging… Give them the training they deserve. Learn more at customerheroworkshop.com.   Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Adam and Jeannie interview Chloë Thomas, author of Customer Manipulation. Why call it "customer manipulation?" Many businesses struggle because they refuse to think of it this way. But in reality, it is our jobs as marketers to manipulate customer behavior. We use whatever tools we can to attract customers, to get them to spend more, then send new customers our way. So how can we keep a handle on customer behavior, without being pushy or feeling guilty? Chloë explains how to use the customer conversation as the “global term for all interactions customers have with your business. A prevalent theme in Chloë’s book, it’s not just talk. It’s about building trust through consistency, great customer service, and getting customers to share their positive experiences with others. Can you stay in control of your own customer conversation? Listen in! About our guest Chloë Thomas is an eCommerce expert focused on eCommerce strategy and marketing, to help eCommerce people make better decisions as they build their path to success. Author of 4 books, keynote speaker, and host of the eCommerce MasterPlan Podcast. Her latest book is currently riding high in the Amazon rankings – Customer Manipulation: How to Influence your Customers to Buy More and Why and Ethical Approach will Always Win. Connect with Chloë Twitter LinkedIn Facebook Google+ Chloë’s site, eCommerce MasterPlan Related Content Customers That Stick® Newsletter, The Customer Conversation, plus a Free Gift 360Connext® post and Slideshare, Changing Customer Behavior: Your Brain Loves a Story Episode 043: When Is it Okay to Hack Customer Behavior? Chloe’s book, Customer Manipulation Sponsor message: Develop your customer experience mission Do you know how to deliver the superior customer experience you visualize? We can help your team become a force for positive change, starting with a customer-centric mission. The Customer Experience Investigators™ at 360Connext specialize in helping companies across industries and around the globe develop and internalize unique and scalable customer-focused missions. To compete with the other 89% of companies staying afloat by providing better experiences, you need a compass for making astounding changes in the customer experience while breaking down the silos that are holding you back. We offer evaluations, workshops, and roadmaps to keep your wheels firmly planted on the road to a customer-centric future. Join us on our mission To Create Fewer Ruined Days for Customers™ today. Visit us at 360Connext.com.   Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices

eCommerce site growth expert, author and speaker Chloë Thomas discusses her new book "Customer Persuasion" 

Chloe Thomas has been working in eCommerce since 2003, learning how to increase orders, up customer retention, and manage customer service well. She is the author of 3 books, a keynote speaker, and host of the eCommerce MasterPlan Podcast. eCommerce MasterPlan is the result of years of experience, and was created to help eCommerce business people make the right decisions as they build their own path to eCommerce success. http://womentakingthelead.com/chloe-thomas/

Chloë Thomas talks about her business eCommerce MasterPlan, podcasting to reach clients around the world, and using new media for her business and product. The post NMEU 18 – Chloë Thomas – Create Your eCommerce appeared first on New Media Europe.