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How is your website converting potential customers or franchise buyers for your business? When is the last time you checked? Our guest today is Sahil Patel, who is a landing page expert who shares with us the secrets he's learned on how to optimize a landing page. TODAY'S WIN-WIN:Create a great landing page that makes it easy for your customer to understand what you do and then test it.LINKS FROM THE EPISODE:Schedule your free franchise consultation with Big Sky Franchise Team: https://bigskyfranchiseteam.com/. You can visit our guest's website at: https://www.spiralyze.com/Attend our Franchise Sales Training Workshop: https://bigskyfranchiseteam.com/franchisesalestraining/Connect with our guest on social:https://www.linkedin.com/in/sahilanamipatel/ABOUT OUR GUEST:Meet Sahil Patel, CEO of Spiralyze. He reveals the secrets from optimizing hundreds of landing pages leveraging data from 130k A/B tests, and working with SaaS leaders such as BambooHR, Crowdstrike, Unbounce, and hundreds more. ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/.The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.
“The best thing we can do as sellers is match the urgency of the person who is reaching out to us.” says Val Riley, VP of Marketing at Unbounce, Insightly, and LeadsRX.In this episode of The Content Cocktail Hour, host Jonathan Gandolf chats with Val about the shift from conversion to connection, both in your tech stack and your go-to-market strategy. With deep experience spanning CRM, landing pages, and attribution tools, Val shares how brands can build more meaningful customer experiences by removing friction between form fill and follow-up. She also unpacks what it looks like to move fast as a challenger brand in the AI era and how being “right-sized” in your CRM approach can actually lead to better results across your funnel.In this episode, you'll learn:Why 25–50% of form fills are wasted and how to fix thatWhat it means to align sales and marketing around a shared funnel viewHow mid-market CRMs can offer enterprise-grade AI without enterprise-grade headachesResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Val on LinkedIn: https://www.linkedin.com/in/valerie-riley-marketer/ Explore Unbounce: https://unbounce.com/ Explore Insightly: https://www.insightly.com/ Explore LeadsRX: https://leadsrx.com/Explore Closing Time: https://www.insightly.com/closing-time/ Read the report: https://app.thejuicehq.com/content/TBtyYfywtWN9NQ8T3MCzBbag Timestamps:(00:00) Intro(00:54) Meet Val Riley(04:19) The importance of conversion and connection(09:28) Aligning sales and marketing teams(11:21) Right-sized CRM solutions(14:50) AI in CRM: opportunities for challenger brands(18:55) Unpopular opinions in B2B marketing
In this episode of Perpetual Traffic, Ralph and Lauren are joined by Val Riley, Vice President of Marketing and Strategy at Unbounce, to tackle the latest disruptions in Google Ads' AI Max landing page requirements. As AI continues to reshape digital marketing, these changes could significantly impact how you design and optimize landing pages for Google Ads. This episode dives deep into practical strategies and insights to adapt to the new landscape and overcome the challenges presented by these updates.Chapters:00:00:00 - Kicking Off the Perpetual Traffic Podcast00:01:56 - Meet Today's Game-Changer: Val Riley from Unbounce00:02:41 - Val Riley's Path to Unbounce: From Start-Up to Industry Leader00:04:17 - Google's Hidden Updates: What You Need to Know00:06:43 - Why User Experience is the Secret Sauce in Ad Success00:08:09 - Supercharging Ad Performance with AI Max00:17:26 - Crafting Landing Pages That Drive E-commerce Success00:25:06 - Unlocking the Power of Custom Templates for Agencies00:25:40 - E-commerce Landing Page Templates You'll Love00:28:12 - Mastering Cross-Selling: Smart Strategies for More Sales00:29:17 - Proven Tactics to Maximize Conversions on Your Landing Pages00:34:30 - Winning Marketing Strategies to Stay Ahead of the Competition00:38:01 - Dive Into Unbounce's Best Templates and Categories00:40:42 - Wrapping Up: The Key Takeaways You Can't MissLINKS AND RESOURCES:Deliver the most relevant ad across surfacesEpisode 707: Decode Google's New Diabolical Landing Page Changes with Tas BoberVal on LinkedInUnbounce on LinkedInLanding Pages and TemplatesOli Gardner Unbounce videosTier 11 Data SuiteSUPERCHARGE YOUR MARKETING ROITier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with
In episode 7 of Platform Builders, Christine Spang and Isaac Nassimi dive deep into the world of CRMs and SaaS strategy with Steve Oriola, CEO of Unbounce. Steve shares his insights on the historical shifts in CRM technology, the critical role of data in modern marketing solutions, and his approach to leading companies through significant transitions and acquisitions. Learn how focused product development and a strong company culture can drive success.
On this episode of the Scouting For Growth podcast, Sabine VdL talks to Georgiana ‘Gia’ Laudi, a strategic advisor, keynote speaker, and co-founder of Forget The Funnel, a consultancy focused on helping B2B SaaS companies drive predictable, recurring revenue through a truly customer-led approach. In this episode, Gia and I will explore why so many companies get stuck throwing “spaghetti at the wall,” instead of researching who their best customers really are. We’ll look at the common pitfalls teams face when relying solely on funnel-based thinking—plus the steps any organization can take to cultivate a thriving, customer-centric culture. Gia will also share highlights from the remarkable work she’s done with various SaaS brands, as well as tips you can put into practice right away. KEY TAKEAWAYS Two years after drafting up a customer experience map for our company, through the lens of the customer, we grew revenue by 900%. We’d aligned the team and the company, and it facilitated more streamlined conversation, more alignment, more understanding cross-departmentally making things much easier. It gave us a tool and a shared language for operationalising around customer experience. A big reason for forgetting the funnel and leveraging a more customer-led approach is through the lens of recurring revenue businesses. Even if you don’t have a recurring revenue business model most businesses agree that customer retention, expanding existing accounts vs finding new customers contains a lot of value. This serves all kinds of businesses very well. Customer research is often equated with long, drawn-out projects that are very costly and leave you with more questions than answers. There’s a lot of resistance when we use the term ‘customer research’, we tend to use the term ‘customer insights’. We use targeted, streamlined and intentional research via ‘jobs to be done’ which reveal meaningful patterns from as little as 10-12 people which can identify what leads people to seek your business out. Not all customers are created equally, you shouldn’t try to serve every customer, narrow your focus on who really, really cares about the problem that you solve, has a high willingness to pay, deeply understands the value in what you provide and would sing your praises from the mountain tops. BEST MOMENTS ‘If you orient your operations around the customer experience it becomes easy to make all kinds of decisions.’ ‘Existing customers are worth more and are less costly to us as a business vs finding new customers.’ ‘Your relationship with your customer does not end with the purchase, it begins with the purchase.’ ‘Early stage companies should focus on one customer and do a really good job, later stage companies shouldn’t conflate all customers into a homogenous group but think of segmentation in a meaningful way so you can still provide high-converting and resonating experiences even for multiple segments.’ ABOUT THE GUEST Georgiana (“Gia”) Laudi is a strategic advisor, keynote speaker, and co-founder of Forget The Funnel, a consultancy specializing in customer-led growth for B2B SaaS companies. With over 20 years of experience in marketing and product strategy, she’s helped high-growth businesses such as Unbounce, Calendly, and Sprout Social deepen customer insights, align teams around customer value, and drive predictable, recurring revenue. As co-author of the book “Forget The Funnel,” Gia advocates a practical, step-by-step approach to uncovering why the best customers buy—and how to ensure more of them succeed post-purchase. Based in Montreal, Gia is passionate about turning real customer needs into clear messaging, frictionless onboarding, and expansion strategies that empower businesses to scale sustainably. She joins Scouting for Growth to share her journey, discuss common growth pitfalls, and offer actionable tactics any organization can use to become truly customer-led. LinkedIn ABOUT THE HOST Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew a venture lab that accelerates the curation, validation, & commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers, accelerated over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner. Twitter LinkedIn Instagram Facebook TikTok Email Website This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
In just 27 minutes, you can learn 7 scientifically backed marketing tactics to apply to your website today. You'll learn: How one word increased my email open rate by 6.4%. The tiny reward that helped a cafe generate 1,276 5-star reviews. Why adding steps increased job applicants by 20%. How “you'll lose X” reduced customer cancellations by 90%. The irrelevant reason that boosted conversions by 41%. And the irrational addition that increased conversions by 2x. --- Sign up for the Bas's community Online Influence: https://shorturl.at/vNYOU My social proof a/b test results: https://ibb.co/mCsdwFVb Kia Ora Cafe surprise reward: https://shorturl.at/YdG4q Bas's book Online Influence: https://www.onlineinfluence.com/book-online-influence/ Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ --- Sources: Berridge KC, Kringelbach ML (2015). Pleasure systems in the brain. Neuron 6;86(3):646-64. Behavioural Insights Team. (2014). EAST: Four simple ways to apply behavioural insights. Behavioural Insights Ltd. Gonzales MH, Aronson E, Costanzo M (1988). Increasing the effectiveness of energy auditors: a field experiment. Journal of Applied Social Psychology 18:1046-66. Langer, E. J., Blank, A., & Chanowitz, B. (1978). The mindlessness of ostensibly thoughtful action: The role of "placebic" information in interpersonal interaction. Journal of Personality and Social Psychology, 36(6), 635–642. https://doi.org/10.1037/0022-3514.36.6.635 Grieser S (2014). Is too much choice killing your conversion rates? [Case studies] Unbounce. Via: www.unbounce.com/conversion-rate-optimization/psychology-of-choice-conversion-rates
Marin Ištvanić is a partner at Inspire Brands, a boutique agency focused on paid social ads, primarily on Facebook and Instagram. He has personally spent over $150 million on Facebook ads for clients and internal brands, successfully scaling Inspire's own brand to $30 million in revenue by their third year.In this episode of DTC Pod, Marin shares his insights on growing brands profitably through paid social. He discusses the importance of achieving product-market fit, crafting compelling offers, and understanding unit economics. Marin also details his agency's creative testing process and how to efficiently scale winning ad angles from static images to videos to landing pages.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Achieving Product-Market Fit2. Scaling Brands through Facebook Ads3. Product Differentiation4. How to Craft a Compelling Offer5. Subscription Products and Pricing Strategies6. Landing Pages for Facebook Ads7. Advertorials and Third-Party Content for Ads8. Whitelisting and Leveraging External Trust in Ads9. Ad Format Mix and Budget Allocation10. Advantage+ Campaigns and AI11. Scaling Ad Creative Production12. Testing Ad Variations and HooksTimestamps00:00 Marin's background and joining Inspire Brands 04:48 Importance of product-market fit and differentiation 06:50 Creating demand vs picking an established market10:34 What makes an effective offer and how to craft one12:41 Subscription models and free trial strategies16:59 $1K/day spend as indicator of product-market fit 18:36 Choosing the right landing page for your product 25:07 Whitelisting strategies and organic-looking content27:48 Typical budget allocation across ad formats30:29 Facebook's Advantage+ campaigns and AI features 33:23 Strategies for scaling ad creative24:44 Final tips: know your numbers and when to spendShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokMarin Ištvanić - Partner at Inspire BrandsBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Val Riley, a key figure at Insightly & Unbounce, discusses the future of revenue intelligence platforms in SEO. She explores how integrating these platforms can significantly enhance the strategic capabilities of marketing teams, offering deeper insights into customer behaviors and trends. Val emphasizes the importance of leveraging technology to drive better decision-making and optimize marketing efforts. Show NotesConnect With: Val Riley: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Val Riley, a seasoned marketer at Insightly & Unbounce, discusses leveraging CRM data for comprehensive SEO metrics. She explores how integrating customer relationship management systems with SEO strategies can unlock deeper insights into customer behavior and campaign effectiveness. By harnessing this data, businesses can refine their marketing efforts for better targeting and increased ROI. Today, Val shares practical tips on how to effectively merge these technologies to enhance your marketing analytics. Show NotesConnect With: Val Riley: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Should I Still Be Using a SaaS Landing Page Service?The episode dives into the pros and cons of using SaaS landing page services like Leadpages and Unbounce, highlighting their ease of use and high conversion rates against long-term costs and branding limitations. • Discusses the popularity and benefits of SaaS landing page services • Analyzes the monthly costs and long-term implications of SaaS subscriptions • Examines customization limitations linked to template-based services • Explores the advantages of transitioning to custom-built landing pages Subscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a textSupport the show
What's marketing's role in building strategic bridges for business success? In this eye-opening StrategyCast episode, learn how to connect market strategies to business outcomes, set KPIs that matter, and empower your team for success!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==03:19 Aligning Marketing with Business Impact09:09 Unbounce's Effective AI Integration10:29 "Data-Driven ROI Insights"13:28 Collaborative Metrics Alignment Importance17:05 Avoiding Time-Based KPI Errors21:31 Limitations of NPS in Insights25:55 Strategic Goal Setting for Investment26:35 Strategic Goal Setting Insights32:15 Principle-Based Decision Making==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
Val Riley, VP of Marketing and Strategy at Unbounce, discusses the concept of the "CRM Moneyball moment," where data is leveraged to uncover hidden potential, similar to the movie "Moneyball." Riley emphasizes the importance of custom fields and automation in CRM systems, using an example of a company in Indiana that increased used equipment sales through data organization. She also discusses the balance between CRM automation and time spent analyzing data, advocating for a blend of both to maximize insights. Show NotesConnect With: Val Riley: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of Stop the Scroll, host Brianna Doe speaks with Val Riley, VP of Marketing at Unbounce, about B2B influencer marketing strategies and the growing importance of authentic partnerships in the SaaS space. Val shares insights on influencer selection, structuring partnerships, and predictions for the future of influencer marketing.=========================================Best Moments:(01:27) Unbounce's acquisition of Insightly and their complementary offerings(03:00) Criteria for selecting influencers for B2B partnerships(05:52) Structuring influencer partnerships on a quarterly basis(08:43) Focus on LinkedIn as the primary platform for B2B influencer marketing(10:11) The importance of allowing influencers to maintain their authentic voice(13:50) The growing significance of humor and personality in B2B marketing(16:00) Predictions and excitement for influencer marketing in 2025(17:12) Strategies for finding the right influencers for B2B partnerships(19:35) The potential for dedicated influencer relationship roles in marketing teams=========================================Guest Bio:Val Riley is the VP of Marketing at Unbounce, a leading platform for creating high-converting landing pages. With experience managing marketing for both Unbounce and Insightly, Val has valuable insights into B2B influencer marketing, particularly in the SaaS space.=========================================The Secrets to Thriving Creator-Brand PartnershipsIf you aren't asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you're working with!
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Val Riley, VP of Marketing and Strategy at Unbounce, discusses the concept of the "CRM Moneyball moment," where data is leveraged to uncover hidden potential, similar to the movie "Moneyball." Riley emphasizes the importance of custom fields and automation in CRM systems, using an example of a company in Indiana that increased used equipment sales through data organization. She also discusses the balance between CRM automation and time spent analyzing data, advocating for a blend of both to maximize insights. Show NotesConnect With: Val Riley: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Val Riley, VP of Marketing and Strategy at Unbounce, discusses the acquisition of Insightly by Unbounce. The acquisition aims to integrate Insightly's CRM data with Unbounce's landing page optimization, providing a comprehensive view of the customer journey. This combination allows for end-to-end conversion tracking, enhancing marketing insights and customer retention. Riley highlights the CEO's experience with CRM platforms and the importance of integrations. Looking ahead, she envisions a revenue intelligence platform that competes with HubSpot, targeting sales-led organizations. The conversation also touches on broader martech trends, including increased acquisitions driven by economic conditions and the need for innovation. Show NotesConnect With: Val Riley: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Val Riley, VP of Marketing and Strategy at Unbounce, discusses the acquisition of Insightly by Unbounce. The acquisition aims to integrate Insightly's CRM data with Unbounce's landing page optimization, providing a comprehensive view of the customer journey. This combination allows for end-to-end conversion tracking, enhancing marketing insights and customer retention. Riley highlights the CEO's experience with CRM platforms and the importance of integrations. Looking ahead, she envisions a revenue intelligence platform that competes with HubSpot, targeting sales-led organizations. The conversation also touches on broader martech trends, including increased acquisitions driven by economic conditions and the need for innovation. Show NotesConnect With: Val Riley: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In marketing, it's easy to become a manager and lose touch with the craft. Val Riley, VP of Marketing & Strategy at Unbounce [https://unbounce.com/], has embraced the ‘Player-Coach' mindset, blending leadership with hands-on execution to stay relevant and drive results.I sat down with her to discuss how she learned that lesson, along with many more lesson-filled stories from her career.Stories (with lessons) about what she made in marketingTake risks to propel your careerStay a ‘Player-Coach' as long as you canM & A = OpportunityMarketing is like a soccer teamReflect on the dayWhy kindness is a competitive advantage in leadershipDiscussed in this episodeJoin us for How to take a conversion marketing approach to Agentic AI and RAG (with zero tech skills) [https://MeclabsAI.com/Conversion] on February 12th at 2 pm ESTEntertainment Industry Marketing: Never forget the independence of your imagination (podcast episode #121) [https://marketingsherpa.com/article/interview/entertainment]Customer Engagement: Marketing case studies from Coors Light, a professional soccer team, and a private jet charter [https://marketingsherpa.com/article/case-study/customer-engagement]Copywriting Contest: Write the best-performing subject line and win [https://marketingexperiments.com/copywriting/subject-line-reader-contest]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application
In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Steve Oriola, CEO at Unbounce, who shares the leadership lessons he's learnt from navigating a SaaS M&A and the transformation AI has had on business. "We also survey base of employees and those values are landing pretty well. That's an important part of it, is that people understand how everyone works and how everyone should be working and how we should be making decisions. And we correct ourselves all the time on that." Steve shares: • How he's steering the marketing tech ship through choppy waters - from perfecting landing pages to building an AI-powered platform that actually tells you which customers are worth chasing • The behind-the-scenes of marrying two companies' cultures; complete with leadership team matchmaking and values that actually stuck • Why he's betting big on AI being more than just a buzzword • The secret sauce to staying sane as a CEO, including cold plunges, fitness regimes, and the art of not bringing work drama home (even when your spouse is in the industry) • How he's tackling his biggest CEO headache with everything from Berlin Q&As to leadership pow-wows and more! Check out the other ways SaaStock is serving SaaS founders
In this episode, Geoff Coutts, SVP of Sales and Customer Operations at Unbounce, shares his unique journey from leading sales in global corporations like HP, Verizon, and Samsung to scaling startups through transformative growth. Geoff reveals what drove him to pivot to the startup world, the lessons he's learned in hiring and scaling teams, and his strategies for navigating mergers and acquisitions. We also explore the evolving role of sales professionals in the AI era and how business acumen and timing are essential for staying relevant. Packed with actionable insights, this conversation is a must-listen for growth-focused professionals.Are you interested in leveling up your sales skills and staying relevant in today's AI-driven landscape? Visit www.jbarrows.com and let's Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1Visit the HubSpot Website: https://www.hubspot.com/Connect with Geoff on LinkedIn: linkedin.com/in/geoffcouttsCheck out Geoff's Website: https://unbounce.com/
Val Riley, VP of Marketing and Strategy at Unbounce, discusses the concept of the "CRM Moneyball moment," where data is leveraged to uncover hidden potential, similar to the movie "Moneyball." Riley emphasizes the importance of custom fields and automation in CRM systems, using an example of a company in Indiana that increased used equipment sales through data organization. She also discusses the balance between CRM automation and time spent analyzing data, advocating for a blend of both to maximize insights. Show NotesConnect With: Val Riley: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Val Riley, VP of Marketing and Strategy at Unbounce, discusses the concept of the "CRM Moneyball moment," where data is leveraged to uncover hidden potential, similar to the movie "Moneyball." Riley emphasizes the importance of custom fields and automation in CRM systems, using an example of a company in Indiana that increased used equipment sales through data organization. She also discusses the balance between CRM automation and time spent analyzing data, advocating for a blend of both to maximize insights. Show NotesConnect With: Val Riley: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Val Riley, VP of Marketing and Strategy at Unbounce, discusses the acquisition of Insightly by Unbounce. The acquisition aims to integrate Insightly's CRM data with Unbounce's landing page optimization, providing a comprehensive view of the customer journey. This combination allows for end-to-end conversion tracking, enhancing marketing insights and customer retention. Riley highlights the CEO's experience with CRM platforms and the importance of integrations. Looking ahead, she envisions a revenue intelligence platform that competes with HubSpot, targeting sales-led organizations. The conversation also touches on broader martech trends, including increased acquisitions driven by economic conditions and the need for innovation. Show NotesConnect With: Val Riley: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Val Riley, VP of Marketing and Strategy at Unbounce, discusses the acquisition of Insightly by Unbounce. The acquisition aims to integrate Insightly's CRM data with Unbounce's landing page optimization, providing a comprehensive view of the customer journey. This combination allows for end-to-end conversion tracking, enhancing marketing insights and customer retention. Riley highlights the CEO's experience with CRM platforms and the importance of integrations. Looking ahead, she envisions a revenue intelligence platform that competes with HubSpot, targeting sales-led organizations. The conversation also touches on broader martech trends, including increased acquisitions driven by economic conditions and the need for innovation. Show NotesConnect With: Val Riley: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Georgiana is a strategic advisor, author and speaker who's passionate about turning customer value into revenue-generating outcomes. Marketing online since 2000, she began her track record as a marketing executive and product growth advisor in 2010 working with high-growth, B2B SaaS like Unbounce, Sprout Social, Bitly, Appcues, SparkToro, Invoice Simple and more. Questions and topics we covered in this interview include: The origins of Forget The Funnel (and why funnels are bad for business) What Customer-Led Growth is and why it comes before all other growth models (like product-led, sales-led, marketing-led, or community-led) How do marketers begin to learn from their customers? What's the best way to collect product feedback? What's the best way to implement that feedback? + How does marketing champion and facilitate this process with other departments? You're a prolific advisor to several big name startups, what does it take to become one? Georgiana's advice on how to become a startup advisor And more! Important Links You can say hello to Georgiana on LinkedIn here - https://www.linkedin.com/in/georgianalaudi/ You can find me on LinkedIn here- https://www.linkedin.com/in/kennysoto Get her book on Customer-Led Growth™ here - https://www.forgetthefunnel.com/customer-led-growth/book Check out her podcast with cofounder Claire Suellentrop here - https://pod.link/1713510690 Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com
In this episode of the Duct Tape Marketing Podcast, I interview Steve Oriola, CEO of Unbounce. Steve Oriola is a tenured CEO with over two decades of experience scaling dynamic B2B SaaS platforms, including Act!, Constant Contact, Pipedrive, and Julius. He recently led Unbounce through the acquisition of Insightly CRM, in which the two companies effectively merged. We discuss the findings of a recent benchmark report on CONVERSION RATES. That's right—we tried to get rid of email, but it looks like it has entered the chat again. Our conversation covers the importance of simplified copy, the enduring effectiveness of email marketing, the dynamics of mobile versus desktop conversions, and the rise of Instagram as a leading platform for conversions. We also cover the significance of writing at (if you can believe it) a lower grade level for better engagement, the nuances of industry-specific language, and the role of conversion-rate optimization in marketing strategies.
Welcome to Episode 32 of the 90-Day Website Mastery Podcast, your go-to resource for practical website improvement tips. In this episode, Jonny Ross and Pascal Fintoni dive into mobile-first design, AI-powered commerce, and essential tools for website managers. This episode is packed with actionable insights to help you optimise your website for mobile users and stay ahead in the digital world.Key Topics Covered:1. Is Your Website Truly Mobile-Friendly?FAQ: What does "mobile-friendly" really mean? Isn't it automatic nowadays?Surprisingly, no! Many websites still aren't optimised for mobile. Jonny and Pascal discuss why a mobile-first approach is crucial, including ensuring that designs are tested on mobile before desktop.They explain key considerations like creating more space for touch interactions, optimising buttons, and making call-to-actions easily accessible. If your website is difficult to navigate on mobile, you could be losing potential customers.2. AI-Powered Commerce Search: The Future of Online RetailFAQ: What is AI-powered commerce search, and why does it matter for my business?The hosts explore an insightful article by Ben Davis on the rise of AI-driven search technology. Learn how conversational search is transforming e-commerce by helping customers find exactly what they need, and why it's essential for small businesses to stay ahead of this trend.Jonny stresses the importance of embracing AI tools to improve customer experience and sales.3. Website Engine Room: Tools to Simplify Your WorkflowPascal's Pick: Jitter – Add animations to your website with ease! Perfect for making your content more engaging and user-friendly.Jonny's Pick: FounderPal.ai – Create detailed marketing personas in just 10 seconds. It's free and incredibly useful for refining your target audience messaging.4. Website Call to Action: Make One Small Change TodayJonny's Tip: Start A/B testing! Experiment with landing pages, buttons, and headlines to improve conversions. Even small changes can lead to big results. Tools like Hotjar and Unbounce are great for optimising user experience.Pascal's Tip: Review your best-performing web pages from this time last year. Update your seasonal content and ensure returning visitors feel engaged with fresh, relevant material.Top FAQs Answered in This Episode:What does it mean for my website to be mobile-friendly?How can AI-powered commerce search help me attract more customers?What are some tools to create marketing personas and add animations to my website?What is A/B testing and how can it improve my website's performance?Take Action Today:Don't just listen—take action! Start testing your website's mobile functionality today, and explore the tools we discussed to enhance your site's performance.Resources Mentioned:FounderPal.ai – User Persona Generator
In this conversation, Georgiana Laudi, co-founder of Forget the Funnel, shares her background and journey into B2B SaaS. From working in her family's retail florist business, to becoming the VP of Marketing at Unbounce, and advising a bunch of impressive companies. We explore some of the speed bumps and challenging moments in Gia's journey along the way.Gia opens up about:Returning from maternity leave and learning someone had been hired above her.The challenges of managing a rapidly growing teamGetting feedback that she's intimidatingThe importance of clear communication and transparencyThings to listen for:(02:30) Georgiana was influenced by her parents to become an entrepreneur(05:53) Her first business idea was selling martini glasses(11:13) She said “no” all the time because “who has time for that?”(15:21) Her advice to someone who is figuring out their personal brand(19:17) Someone was promoted above her when she was on maternity leave(32:07) Georgiana was told she was “extremely intimidating” by her team(36:52) She never holds back what she's thinking(39:38) Take notes before confronting an underperforming employee(47:40) How Georgiana learned her communication skills(51:05) She wishes she had learned how to run a business earlier(53:48) Georgiana knows she needs a better work-life balance…Resources:Connect with Georgiana on LinkedInCheck out Forget The FunnelGet your copy of “Forget The Funnel” todayConnect with Andrew on LinkedInWork with AndrewLearn more about AppcuesLearn more about Navattic
Dan Martell is the founder of SaaS Academy, where he coaches entrepreneurs on scaling B2B SaaS businesses to achieve growth and success. With over a decade of experience, Dan has built and exited three technology companies, earning a reputation for his expertise in the tech and startup world. He has invested in more than 50 startups, including well-known companies like Intercom, Udemy, and Unbounce, and was recognized as Canada's top angel investor in 2012. Dan's entrepreneurial ventures include founding Clarity.fm, Spheric Technologies, and Flowtown, all of which had successful exits. His leadership extends to High Speed Ventures, where since 2021 he has focused on acquiring and operating world-class SaaS companies, further demonstrating his impact in the SaaS industry. Learn more about Dan Martell: https://www.danmartell.com/ Follow Dan Martell on Instagram: https://www.instagram.com/danmartell Learn more about Casey Adams: https://www.caseyadams.com Follow Casey Adams on Instagram: https://www.instagram.com/casey
Alex Nazarevich, VP of Growth at Unbounce delves into the intricacies of building high-performing landing pages without a developer. Marketers are often seeking ways to minimize cost, and building a high performance landing page without a dev team is one of such ways. In today's episode, Alex discusses how Unbounce is helping marketers build landing pages without a developer.Connect With: Alex Nazarevic: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Alex Nazarevich, VP of Growth at Unbounce delves into the intricacies of building high-performing landing pages without a developer. Marketers are often seeking ways to minimize cost, and building a high performance landing page without a dev team is one of such ways. In today's episode, Alex discusses how Unbounce is helping marketers build landing pages without a developer.Connect With: Alex Nazarevic: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Alex Nazarevic, VP of Growth at Unbounce delves into the resurgence of A/B testing. Marketing companies got into A/B testing in the first place because it was such an effective way to prove the validity of what you're doing and show the value you're bringing to the business. But due to the proliferation of social media marketing, this method seemed to fizzle out. In today's episode, Alex discusses the resurgence of A/B testing.Connect With: Alex Nazarevic: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Alex Nazarevic, VP of Growth at Unbounce delves into the resurgence of A/B testing. Marketing companies got into A/B testing in the first place because it was such an effective way to prove the validity of what you're doing and show the value you're bringing to the business. But due to the proliferation of social media marketing, this method seemed to fizzle out. In today's episode, Alex discusses the resurgence of A/B testing.Connect With: Alex Nazarevic: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In today's episode, I speak with product marketing expert and consultant Tamara Grominsky, who is the former Vice President of Product Marketing at Kajabi and Unbounce. Have you ever asked questions such as: “How do I hire a good product marketer? What skills should they have? And how should we measure product marketing?” In this episode, Tamara and I answer those questions and more.You will learn: * The key responsibilities of a good product marketer.* Why product marketers should know the product better than product managers.* The differences between sales-led and product-led go-to-market strategies, plus the importance of mapping the buying journey and equipping the sales team with the right messages.* The need for founders to be realistic about the skills and experience required for a startup product marketer.* Why product launches don't need to be big or expensive to succeed, but they do need to be intentional about who the launch is for.* Lessons from how Michelin Guide was launched to encourage more driving, with star ratings for destinations.* The benefits of analyzing existing customers to identify best fit for product and value proposition.* Why you should avoid creating marketing personas that are too fictional and instead create segment profiles that are based on quantitative data.—If you want to skip ahead: (3:27) Product marketing role and responsibilities. (6:47) Product marketing challenges and hiring tips. (12:24) Product launch strategies. (16:08) Identifying target audience for product launches. (20:13) Segmentation in marketing. (25:10) Identifying customer segments. (29:01) Product marketing personas. —Connect with Tamara Grominsky on LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Subscribe to “PMM Camp,” Tamara's newsletter for product marketing leaders: https://newsletter.pmmcamp.com/subscribe —Connect with April Dunford and learn about practical positioning that accelerates marketing and sales: Work with April: https://www.aprildunford.com/contact April's newsletter: https://aprildunford.substack.com/ April's LinkedIn: https://www.linkedin.com/in/aprildunford/ April's Twitter/X: https://twitter.com/aprildunford —Mentioned in this episode: * PMM Camp, Tamara's community for product marketing leaders: https://www.pmmcamp.com/ * The Leap, a platform by Thinkific that creators can use to create and sell digital products: https://www.theleap.co/ —Get April Dunford's books and audiobooks: “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”“Sales Pitch: How to Craft a Story to Stand Out and Win.”Amazon US: https://amzn.to/49l0ZRY Amazon Canada:
In this episode of the SaaS Backwards Podcast, we spoke with Steve Oriola, CEO of Unbounce, a landing page platform empowering marketers by combining their expertise with AI insights to create and optimize high-converting marketing campaigns. Steve discussed Unbounce's recent acquisition of Insightly, a robust CRM with advanced AI and machine learning capabilities that addresses the needs of mid-sized organizations. He explained how this merger aims to break down silos between marketing and sales, focusing on the entire customer journey rather than departmental divisions.In this episode, Steve shared his extensive experience in the SaaS industry, particularly in marketing and sales applications, and discussed his role in partnering with founders to help them realize their visions. Steve provided insights into potential partnerships with investors as a CEO candidate. He explained that the right investor should have at least one of three things: operating experience, strong pattern recognition, or deference to the operator.The conversation also touched on capital efficiency in go-to-market strategies. Steve emphasized the need for early investments in marketing and sales to get the flywheel effect, leading to long-term efficiency and growth. CEOs and CMOs of SaaS companies and founders considering partnering with investors or bringing in a CEO to help scale their business will find this episode relevant and insightful.Key takeaways from this episode:The significance of brand equity in driving business success, especially in competitive marketsThe role of AI in marketing and sales software and the value of machine learning applications in optimizing tasks and decision-makingThe importance of founders partnering with experienced CEOs to scale their businesses effectivelyOther resources to check out:Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.The Lead Gen Mistake I Guarantee You're Making – how to create content that better identifies intent from today's b2b buyer.And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting---Thanks for listening to the SaaS Backwards Podcast, brought to you by Austin Lawrence Group. We help SaaS firms reduce churn, accelerate sales, and generate demand. Learn more at AustinLawrence.com.---Is your messaging a sales ally or sneaky saboteur? Let us help with our free messaging audit.We'll look at your website's messaging, content, and conversion potential from the eyes of today's buyer and deliver a presentation with new combinations to more sales conversations and demos. And the best part? It's absolutely free. Get started today!
Looking to improve your marketing strategies and drive more conversions? Then take a listen to what Alex Nazarevich, the VP of Growth at Unbounce, has to say about the importance of testing and optimization in marketing. How can embracing unpredictability lead to innovative marketing ideas? Alex explains why marketers need to stop getting caught up in the minor details and start focusing on the customer's perspective to prioritize what drives the most conversions. What elements should you start testing first? And how can A/B testing help businesses to navigate oversaturated industries and rising customer acquisition costs? Alex also provides his perspective on when to consider a test statistically significant and explains why you should be testing across the marketing funnel, from ads to landing pages. Drive better results and enhance your marketing strategies today with this top-tier advice from one of marketing's brightest minds. 00:01:50 - Importance of Data and A/B Testing 00:03:37 - Focus on Customer Conversion Counts 00:05:50 - Optimize Landing Pages with A/B Testing 00:09:08 - Testing and Openness is Key for Marketers 00:12:47 - Using A/B Testing for Conversion Optimization 00:16:07 - Optimizing Landing Pages for Marketing Success 00:18:20 - Test Marketing Funnel for Best Results 00:23:33 - Document Every Marketing Test Hypothesis 00:30:49 - Marketing to People, Not Businesses Follow Alex: LinkedIn: https://www.linkedin.com/in/alexnazarevich/?originalSubdomain=ca Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Episode 137 of The Hitstreak, a podcast where we talk about anything and everything! This week we are joined by the Best Selling Author of “Buy Back Your Time,” Keynote Speaker, Angel Investor, and more, Dan Martell!!Let us know in the comments what YOU want to hear about next!About our guest: Dan Martell is an award-winning entrepreneur, angel investor, thought leader, and highly sought-after coach in the software as a service, industry.He founded, scaled, and successfully exited three technology companies within a ten year period. In 2012 he was named Canada's top angel investor, having invested in more than fifty start-ups, such as Intercom, Udemy, and Unbounce. In 2016 Martell founded the SaaS Academy and grew it to become one of the largest coaching companies in the world.He's also an Ironman athlete, philanthropist, husband, and father of two incredible boys.Follow and contact:Instagram: @danmartelldanmartell.comAbout Our Sponsors:Hitlab: We specialize in the creation, marketing, and promotion of Podcasts and other serial content. http://hitlabstudio.com/Team Hiter: Our mission is to protect our customers from financial hardship due to unforeseen illness or injury. Simply stated, we provide peace of mind in keeping the promise of financial protection afforded by our health coverages. https://teamhiter.com/RAC Financial has the integration of partner solutions that every business owner needs to be successful. They help make payment processing simple, secure, and reliable by using state-of-the-art tokenization standards that are required of all businesses. RAC Financial cares about you and your business, and they will do their very best to serve you. Your success is RAC Financial's success. They've processed over $3B annually in transactions in less than three years!Get a FREE RAC Financial Cost Savings Analysis for your business here.Sign Up To Be A RAC Financial Agent
Today on the show we have Tamara Grominsky, the Chief Strategy Officer at Unbounce.In this episode, Tamara shares her experience in optimizing cancellation flows to reduce churn.We then discussed how Unbounce implemented a data-driven approach to understand the reasons behind customer cancellations and how they tailored their strategies to different customer segments. We wrapped up by exploring the importance of cross-functional collaboration in driving successful churn reduction initiatives.Mentioned ResourcesUnbouncePMM CampKajabiChurn FM is brought to you by Vitally, the all-in-one Customer Success Platform and Chargebee, SaaS for effective revenue growth management.
The one where Daryl Louie chats with Alex Nazarevich Vice President of Growth at Unbounce, about: The importance of landing pages and what to consider when designing a world class pageThe evolution of martech and what to to look out for when utilizing AI assisted marketingMentoring and mentorshipSign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.–Special Offer for Marketing News Canada ListenersUnbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmrgz1mt3r6Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy's 6 Week online bootcamp here: https://jellyacademy.ca/digital-marketing-6-week-programFollow Marketing News Canada:Twitter - twitter.com/MarketingNewsC2Facebook - facebook.com/MarketingNewsCanadaLinkedIn - linkedin.com/company/marketing-news-canadaYouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNwWebsite - marketingnewscanada.com Follow Daryl LouieWebsite - https://antisocialsolutions.com/ LinkedIn - https://www.linkedin.com/in/daryllouieFollow Alex Nazarevich & UnbounceAlex Nazarevich | LinkedInUnbounce | LinkedInUnbounce | WebsiteUnbounce | Instagram Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Alex Nazarevich, VP of Growth at Unbounce delves into the intricacies of building high-performing landing pages without a developer. Marketers are often seeking ways to minimize cost, and building a high performance landing page without a dev team is one of such ways. In today's episode, Alex discusses how Unbounce is helping marketers build landing pages without a developer.Connect With: Alex Nazarevic: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Alex Nazarevich, VP of Growth at Unbounce delves into the intricacies of building high-performing landing pages without a developer. Marketers are often seeking ways to minimize cost, and building a high performance landing page without a dev team is one of such ways. In today's episode, Alex discusses how Unbounce is helping marketers build landing pages without a developer.Connect With: Alex Nazarevic: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Alex Nazarevic, VP of Growth at Unbounce delves into the resurgence of A/B testing. Marketing companies got into A/B testing in the first place because it was such an effective way to prove the validity of what you're doing and show the value you're bringing to the business. But due to the proliferation of social media marketing, this method seemed to fizzle out. In today's episode, Alex discusses the resurgence of A/B testing.Connect With: Alex Nazarevic: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Revenue Generator Podcast: Sales + Marketing + Product + Customer Success = Revenue Growth
Alex Nazarevic, VP of Growth at Unbounce delves into the resurgence of A/B testing. Marketing companies got into A/B testing in the first place because it was such an effective way to prove the validity of what you're doing and show the value you're bringing to the business. But due to the proliferation of social media marketing, this method seemed to fizzle out. In today's episode, Alex discusses the resurgence of A/B testing.Connect With: Alex Nazarevic: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Do you want to learn how you can calculate your rate as an entrepreneur? In this episode of the Happy Hustle Podcast, we're resharing an insightful conversation that dives deep into the world of entrepreneurship with none other than Dan Martell, an award-winning entrepreneur and bestselling author.Imagine having a formula that not only calculates your buyback rate but also serves as a guiding principle for your entrepreneurial journey. That's exactly what Dan Martell brings to the table with his revolutionary "Buyback Principle."Dan is not your average entrepreneur; he's a seasoned veteran in the tech industry, having founded, scaled, and successfully exited three technology companies within a decade. His expertise doesn't stop there - he's also an angel investor, a thought leader, and a highly sought-after coach in the SaaS (Software as a Service) industry.Named Canada's top angel investor in 2012, Dan has invested in over 50 startups, including notable names like Intercom, Udemy, and Unbounce. His contributions to the entrepreneurial ecosystem extend beyond investing; in 2016, he founded the SaaS Academy, which quickly grew to become one of the largest coaching companies globally.In this episode, Dan unveils his buyback principle, a game-changing concept that empowers entrepreneurs to calculate their buyback rate - reclaiming their most valuable asset: time. With insights from his own journey and experiences, Dan shares practical strategies on how to scale your business rapidly while avoiding burnout.If you're ready to take your entrepreneurial journey to the next level and enjoy more freedom than you ever imagined, this episode is a must-listen. And if you're hungry for more wisdom from Dan, don't forget to grab a copy of his latest book, "Buy Back Your Time."Tune in now and join us as we unlock the secrets to entrepreneurial success.In this episode, we cover: [00:03:50:28] Hot To Buy Back Your Time[00:17:59:24] What Are The 3 Levels of Traders[00:36:58:23] Grab a copy of Buy Back Your Time book[00:45:01:27] Happy Hustle Hacks [Health, Money, Entrepreneurship, Spirituality][00:48:47:21] Rapid-fire questionsWhat does Happy Hustlin mean to you? Dan says it's creating from a place of pure give that supports your life.Connect with Danhttps://www.instagram.com/danmartell/https://facebook.com/danmartellhttps://twitter.com/danmartellhttps://www.linkedin.com/in/dmartell/https://www.youtube.com/user/danvmartellFind Dan on his website: https://www.danmartell.com/ https://www.buybackyourtime.com/ Connect with Cary!https://www.instagram.com/cary__jack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured “It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!” Episode sponsor BIOptimizers Magnesium Breakthrough (https://magbreakthrough.com/vip?gl=65132c943f5d60f00f8b4567&coupon=hustle)This stuff is a game-changer! Magnesium Breakthrough packs all 7 forms of magnesium, designed to support stress management, promote muscle relaxation, regulate the nervous system, control stress hormones, boost brain function, increase energy, and enhance sleep.I take 2 capsules before bedtime, and it's been a game-changer for me. The best part is, BIOptimizers offer a risk-free 365-day money-back guarantee. No results, no problem – they'll refund you, no questions asked. It's a win-win!Head over to magnesiumbreakthrough.com/hustle and use code "hustle" for an exclusive 10% discount on any order. Plus, for a limited time, you'll score some special gifts with your purchase.
Wellness + Wisdom | Episode 620 Did you know that working less and achieving more was possible? Dan Martell, Business Coach and Founder of the SaaS Academy, joins Josh Trent on the Wellness + Wisdom Podcast, episode 620, to introduce the concept of buying back your time, why he owes his success to the struggles he went through when he was younger, and how you can turn your pain into strength. "You'll never get a penny more than you think you deserve. Your self-worth is a by-product of your identity. If you don't think you're worth it, you won't go on the journey to develop. If you don't think you inherently have more to give, you won't decide to work on the skills that are going to make you more valuable to the marketplace." - Dan Martell Biohack Your Mind & Body with Plunge Ice Baths! Save $150 on your PLUNGE order with code "WELLNESSFORCE" As seen on Shark Tank, Plunge's revolutionary Cold Plunge uses powerful cooling, filtration, and sanitation to give you cold, clean water whenever you want it, making it far superior to an ice bath or chest freezer. Live Life Well from Sunrise to Sunset Save 20% with code "WELLNESSFORCE" on everyone's favorite Superfoods brand, ORGANIFI, including their Sunrise to Sunset Bundle and their Women's Power Stack that includes HARMONY + GLOW for true hormonal balance and great health radiating through your beautiful skin. Click HERE to order your Organifi today. Are You Stressed Out Lately? Take a deep breath with the M21™ wellness guide: a simple yet powerful 21 minute morning system that melts stress and gives you more energy through 6 science-backed practices and breathwork. Click HERE to download for free. *Review The Wellness + Wisdom Podcast & WIN $150 in wellness prizes! *Join The Facebook Group In This Episode, Dan Martell Uncovers: [01:30] Time, Money + Energy Dan Martell Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire by Dan Martell 487 Jon Vroman | Dumbing Down Dad? Why Media Demonstrates Fathers As Useless + Why We Need Conscious Front Row Dads Now More Than Ever Energy is the most important resource. Why you need to audit your energy to attract money. How Dan connects to the creator in order to create. Think and Grow Rich by Napoleon Hill Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert Oliver Anthony [08:55] Turn Your Struggles Into Strengths Learning from the things you don't want for yourself. Why he's grateful to his mom for raising him the way she did. What drove Dan to steal guns from people's houses when he was young. Why he believes anything is possible. His family kept all of his problems a secret for 17 years. The challenges he had to face in his life are what contributed to his success. [15:40] Connecting to The Creator Why Dan believed people in the religious church weren't connected to God. The moment he felt God for the first time in his life. Erwin McManus 312 Kevin Kelly: What Technology Can Teach Us About Self Love [20:45] From Zero to Millions How the concept of buying back time came to him. Why he put all of his time into creating wealth for his ex-fiance. How Dan became a multi-millionaire a few months after his fiance left him. Why he thought he wasn't meant to be in a relationship and only focus on business. How the buyback loop works. Entrepreneurship is the ultimate self-development program. [26:30] Pain to Purpose Why he dedicated everything to building businesses after getting out of jail. John Maxwell Why he decided to share his story publicly for the first time 10 years ago. Tim Ferriss How knowing someone's past helps you understand them. [32:00] Buy Back Your Time Why you need to do the inner work, otherwise you'll take your past everywhere with you. Your calendar can help you create more time. Hire people to buy back your time. [34:10] Entrepreneur + Intrapreneur Mindset Flip the switch to become an intrapreneur. Everyone needs to learn to buy back their time. The common misunderstanding of high performance. You choose NOT to make time to do what you want to do. Why you need to realize your own value and self-worth. Everybody deserves to be rich. [40:45] Self-Sabotaging Your Wealth Potential 411 Gay Hendricks | The Genius Zone: The Breakthrough Process to End Negative Thinking and Live in True Creativity How you self-sabotage your success. The subconscious beliefs you have about rich people sabotage your results. Why Dan was scared to spend his money, even when he was a millionaire. Self-sabotage comes from an unresolved belief from childhood. [45:35] Dan Martell's Weight Loss Journey Why Dan he didn't want to look skinny. How he almost sabotaged his weight loss journey when his wife called him skinny. 512 Alison Armstrong: Unconscious Emasculation, What Women Don't Understand About Men + How To Get The Love You Want [49:50] Blissfully Dissatisfied Balancing being driven with being present. How Dan's friend taught him how to just be without checking off lists. Why he used to be a control freak. When your work is more fun, you get better results. Everyone admires other people's authenticity. You are here to become the best version of yourself. Why people want to hear about the struggles that allowed you to have a transformation. [59:35] Don't Suppress Your Emotions with Vices It Didn't Start with You by Mark Wolynn How Josh faced his porn addiction. Why vices you indulge in are a way to not feel difficult emotions. The importance of doing the work to be enough. Seeing the humanity in other people. Leave Wellness + Wisdom a Review on Apple Podcasts Power Quotes From The Show Hire People to Buy Back Your Time "Most people make the mistake of hiring people for capacity. Hire people to buy back your time. Fill your time with things that evolve you. And through that, your business will grow." - Dan Martell Self-Sabotage "Self-sabotage comes from unresolved belief about achievement from the childhood. It is a judgment around the result. All self-sabotage is a subconscious fear around achieving what you want." - Dan Martell Heal Your Inner Child "The more you're willing to go into the inner child and do the work, the further you can go. The lowest you've gone is the highest you can go. That's why a lot of people that have gone through the most, actually have the most to give - if they're willing to explore that." - Dan Martell Links From Today's Show Dan Martell Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire by Dan Martell 487 Jon Vroman | Dumbing Down Dad? 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He founded, scaled and successfully exited three technology companies within a ten year period. In 2012 he was named Canada's top angel investor, having invested in more than 50 start-ups, such as Intercom, Udemy, and Unbounce. In 2016, Martell founded the SaaS Academy and grew it to become one of the largest coaching companies in the world. He's also an Ironman athlete, philanthropist, husband, and father of two incredible boys. Website Instagram Facebook Twitter YouTube TikTok Listen To The Latest Episodes... Don't Miss New Episodes: Follow Wellness + Wisdom on Spotify 30% Off Seed Daily Synbiotic Use the code "JOSHTRENT" for 30% off SEED'S DS-01® DAILY SYNBIOTIC FOR 18+ AGE GROUP For Gastrointestinal + Whole-body Health 2-in-1 capsule-in-capsule probiotic and prebiotic. Formulated for adults ages 18+ with 24 clinically and scientifically studied probiotic strains and a polyphenol-based prebiotic to support systemic health. 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Today I'm making friends with David Hauser who has a track record of founding multiple successful companies, building exceptional teams, and investing in innovative ideas.** What I Discuss with David:– Constantly running into each other at LifeTime Gym in Vegas– Why David always knew he was going to be an entrepreneur– How David's parents instilled work ethic in him– Coding websites in the early '00s– How David raised $20m as a 17 year old– Why college can't create entrepreneurs– Building and exiting several successful companies** (Psst... Before I tell you more about the guest, do you like this show? Please leave us a review on Apple Podcasts — even one sentence helps!
Changing your content strategy is - in business speak - “scary.” The market is ever shifting and it's hard to know what platforms to be on, whether to make static images, videos, audio, or blog posts. What do you invest in? Don't worry, we have answers for you. We're giving you steps to shift your content strategy in a way that is grounded in research so you can build brand awareness, drive demand, and still sleep at night. In this episode, we're learning from a company that's already well into their content strategy transformation - HubSpot. Kyle Denhoff, Director of Marketing at HubSpot, is sharing with us how to use market research to drive demand, how to experiment to see what's working, and about all the nuances to building a portfolio that gets people to your website and across the finish line. So get ready to dip your toe into new content in this episode of Remarkable.About our guest, Kyle DenhoffKyle Denhoff is Director of Marketing at HubSpot. He joined the company in January 2019 as Group Manager of Marketing (Acquisition). Before he became a Marketing Strategist, Kyle played 7 years of professional lacrosse. He has also served as Director of Digital Marketing and Communications at Fresenius Medical Care North America, and held other marketing roles at Xerox and Haley Marketing Group.About HubSpotHubSpot is an innovative cloud-based CRM platform designed to help align sales and marketing teams, foster sales enablement, boost ROI and optimize your inbound marketing strategy to generate more qualified leads. HubSpot has over 184,000 customers in more than 120 countries around the world. About the benefits of putting content on YouTubeNext to Google, it's the second largest search engine—and the number one for video.YouTube has more than 2.70 billion active users as of 2023. Youtube Premium has 80 million active users worldwide in 2023. 52% of internet users access YouTube at least once a month. Over 122 million people visit YouTube every day via its Website and Apps.Videos are 12 times more likely to be watched than text is read.A survey by Unbounce found that videos on landing pages can increase conversion rates by up to 80%. A survey by Digiday found that 64% of consumers made a purchase after watching a branded social media video. A survey by AdWeek found that 85% of consumers find video helpful when making a purchase decision.YouTube is free to use.You can post cell phone videos - they don't need to have high production value.YouTube is a Google product, so your videos are more likely to rank in search results. There's a definite boost to your SEO strategy.YouTube allows users to add captions and transcripts for greater accessibility.What B2B Companies Can Learn From HubSpot's shift to YouTube:Use market research to drive demand. And create media in the format and location your audience prefers. If they're listening to podcasts on Apple or watching videos on TikTok, follow suit. Kyle says, “When we look at the market itself, most folks are moving to new channels and new mediums to consume news and education and entertainment. And so you have research companies like Nielsen sharing that YouTube is now the top streaming platform in the United States ahead of Netflix. And so there's this shift happening where folks are going from these traditional media companies to some of these independent media properties to get their information. And so we want to make sure that we are there and meeting our audience and providing them value.” Instead of relying on traditional marketing like buying ads, make a strategic investment in building channels and content that supports your audience's media appetite to drive demand more effectively.Run experiments to see what's working. You don't have to go all in on a marketing strategy. Instead take a tactical approach and experiment on a new channel. Kyle says HubSpot started their shift to YouTube by investing some in video production and seeing if they can convert viewership into demand for the business. So they ran conversion rate optimization experiments, and he said, “We inched into it. We did that for a month or two, and then we built a big enough data set where we said, ‘We really think this can be a meaningful channel for the business and that's when we can build that business case to invest all in on YouTube and build out that network.” What they've found is not only does YouTube build brand awareness, but that they've figured out how to get people from YouTube over to the HubSpot website. Cultivate a portfolio of talent. We hear again and again on Remarkable that humans buy from humans. So enlist trusted people within your company as well as external creators as brand ambassadors. Kyle says, “There are personality driven brands and institutional brands. We're all going to end up in a house of personal brands. There's going to be people within your organization or that you build partnerships with that are trusted sources of information. And they're going to be on camera. They're going to be on mic. And they don't have to have the full TV studio production. They can have some good at home cameras and mics and help support your prospects and customers to get more conversions for your business. And so I do think that's where we're headed is folks want to trust other people and brands are going to need to figure out, ‘Okay, who internally is going to be a great representation of my brand?'” It humanizes and lends authenticity to your brand.Assign a key value metric to each channel. Kyle says, the way HubSpot thinks about this is that ”each one of our media programs can serve really two objectives. One is it can support the business's goals of reach and influence. Can we create demand for HubSpot in the market by driving brand impressions to our target audiences? The other thing our media properties can do is they can convert audiences into leads for the business.” So for YouTube, for example, they track new, unique, organic views. For podcasts, they look at reach or listenership. And they're able to use these metrics to decide where to invest in more content.Quotes*“The framework we go through is, What's the objective? Who's our audience? What channels are we going to use to reach that audience? And then what content can we make for them?'” - Kyle Denhoff*“You could have a podcast, turn it into a video podcast, put it on YouTube, and the audiences are very different. So even though you've built a show for a given persona, the people who listen to podcasts in the car or at the gym are very different than people who are on YouTube and browsing on their laptop or on their phone.” - Kyle Denhoff*”Most brands need a mix. Like, I'm going to invest in these core media properties for the audiences I know I'm going to want to reach long term. And then if there are these brand building or spike plays where we want to reach a target audience during a given set period of time, let's talk about advertising.” - Kyle Denhoff*”You don't necessarily need a ton of money. Get something out there, get the data points, build the case. And then go back to your business leaders and say, ‘I believe that if we continue investing in this podcast or in this YouTube channel, we can hit these business goals and here's the budget I'll need.'“ - Kyle Denhoff*”Going in cold is the mistake I've seen from a lot of folks, which is I have this big vision, I have this big budget ask, and then it doesn't happen. And then you're like, ‘Oh man, I'm kind of defeated.' Just start. I mean, you can go to Best Buy and get a Logic cam and a Blue Yeti microphone, and you can deliver value to your audience right away. And you'd be surprised at how many people are going to watch that video and then ultimately take an action.” - Kyle DenhoffTime Stamps[0:55] Meet Kyle Denhoff, Director of Marketing at HubSpot[1:30] Learn more about HubSpot's content network[3:25] How is the market shifting?[5:52] What is HubSpot's content strategy?[8:00] What are the benefits of putting content on YouTube?[9:58] How does HubSpot experiment with putting content on a new platform?[11:33] How does Kyle's team decide what kinds of videos to make?[15:10] Why are personality-driven brands more effective than institutional brands?[17:56] How do you build a network of creators?[28:02] How does HubSpot appeal to different target personas?[30:32] How does HubSpot track what's working and what's not?[33:15] How does HubSpot know when to increase or decrease their investment in a particular channel?[34:47] How does Kyle prove the ROI of content?[36:52] The importance of creating evergreen content[38:39] Do you need a big budget to make effective content?[46:56] What's next for HubSpot?LinksCheck out HubSpot's YouTube channelConnect with Kyle on LinkedInLearn more about HubSpotAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.
Guest Bio:Dan Martell is an entrepreneur, angel investor, thought leader, and highly sought-after coach in the SaaS, or software as a service, industry. He founded, scaled and successfully exited three technology companies within a ten year period. In 2012 he was named Canada's top angel investor, having invested in more than 50 start-ups, such as Intercom, Udemy, and Unbounce. In 2016, Martell founded the SaaS Academy and grew it to become one of the largest coaching companies in the world. He's also an Ironman athlete, philanthropist, husband, and father of two incredible boys.
Rich sits down with Dan Martell - a WSJ best-selling author, serial entrepreneur, investor, and growth coach. Dan is the mastermind behind several successful companies, such as Clarity.fm, and Flowtown. He is also an angel investor with a diverse portfolio that includes companies like Intercom, Udemy, and Unbounce.Rich and Dan start off by discussing how they got connected, Dan's jet and how to hire a pilot, the lack of tax benefits in Canada, connecting with Kent Clothier, Dan's background and how he got into making content, where Dan sees the most opportunity for every day individuals, looking at trends in the market, the value of sales as a skillset, and the feedback loop.They also reflect on public speaking and an author's expertise, Joe Rogan and being passionate about what we are interested in, the highest gross margins in the tech industry, Grant Cardone and 10x Ventures, the ability to produce returns in capital, the benefits of reputation and being on social media, and Alex Hormozi and Warren Buffett.Lastly, Rich and Dan talk about the skillset required of being a business owner, the value add components of buying companies, willingness to pay and changing pricing, what customers value, the due diligence period, the Winklevoss twins, the benefits of taking a company public, the success of Amazon as a company, Mr. Beast, the value of writing a book, and what makes an entrepreneur successful. Connect with Dan on Instagram: @danmartell--Connect with Rich on Instagram: @rich_somersInterested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more. Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call. Interested in STR/Boutique Hotel Management? Visit www.excelsiorstays.com/management to book a free call.
Today, I'm talking with Dan Martell – an award-winning entrepreneur, angel investor, thought leader, and highly sought-after coach in the software as a service industry.He founded, scaled, and successfully exited three technology companies within a ten year period. In 2012 he was named Canada's top angel investor, having invested in more than fifty start-ups, such as Intercom, Udemy, and Unbounce.In 2016 Dan founded the SaaS Academy and grew it to become one of the largest coaching companies in the world. In this episode, you'll learn: ✅ Dan's jaw-dropping comeback story, from life behind bars to becoming a multi-millionaire and leader of one of the world's premier SaaS coaching businesses.✅ The power of hiring a great coach – and how it can help you avoid costly mistakes… or what Dan calls “stupid tax.”✅ How to combat “time assassins”, buy back your time, and build a business you don't grow to hate.Free GiftGet Dan's executive assistant playbook. Visit LifestyleInvestor.com/154Show Notes: LifestyleInvestor.com/154Free Strategy Session For a limited time, my team is hosting free, personalized consultation calls to learn more about your goals and determine which of our courses or masterminds will get you to the next level. To book your free session, visit LifestyleInvestor.com/consultationThe Lifestyle Investor InsiderJoin The Lifestyle Investor Insider, our brand new AI - curated newsletter - FREE for all podcast listeners for a limited time: www.lifestyleinvestor.com/insiderRate & ReviewIf you enjoyed today's episode of The Lifestyle Investor, hit the subscribe button on Apple Podcasts, Spotify, or wherever you listen, so future episodes are automatically downloaded directly to your device. You can also help by providing an honest rating & review.Connect with Justin DonaldFacebookYouTubeInstagramLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dan Martell is an entrepreneur, angel investor, thought leader, and highly sought-after coach in the SaaS, or software as a service, industry. He founded, scaled and successfully exited three technology companies within a ten-year period. In 2012 he was named Canada's top angel investor, having invested in more than 50 start-ups, such as Intercom, Udemy, and Unbounce. In 2016, Martell founded the SaaS Academy and grew it to become one of the largest coaching companies in the world. He's also an Ironman athlete, philanthropist, husband, and father of two incredible boys. Dan is an entrepreneur, angel investor and became a highly sought-after coach in the SaaS industry after exiting three technology companies within a ten-year period. He's also an Ironman athlete, philanthropist, husband, and father of two incredible boys. In this episode, Brad and Dan discuss how to create and maximize sustainable wealth at any level. Bombs: -The man with no secrets is the freest man in the room. -Being yourself is the most admirable quality -If somebody bought my business tomorrow, what's the first decision they would make -Waking up everyday is worth more than millions of dollars -Buy back your time to live a life you never have to retire from. -To test a good employee, ask what they would do differently to maximize success. Learn more about about Dan: https://www.buybackyourtime.com Watch the full video episode on Brad's Rumble here: https://rumble.com/c/c-2544182
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