Podcasts about Online advertising

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how dynamic retargeting ads often underperform generic brand ads. They discover that timing and customer readiness matter more than personalization.Topics covered:   [01:00] "When Does Retargeting Work? Information Specificity in Online Advertising"[04:00] Why personalized ads can underperform generic ones[05:00] Customer journey signals that predict ad effectiveness[06:00] Review site visits as high-intent indicators[09:00] Broad reach versus moment marketing strategies[11:00] Lab study confirms field experiment results  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Lambrecht, A., & Tucker, C. (2013). When does retargeting work? Information specificity in online advertising. Journal of Marketing Research, 50(5), 561–576. https://doi.org/10.1509/jmr.11.0503  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Dr Miah Hammond-Errey is joined by Dr Johnny Ryan, Director of Enforce at the Irish Council for Civil Liberties and a leading authority on surveillance, data rights, and privacy. Drawing on his extensive experience in the ad tech industry and digital rights advocacy, Dr Ryan explains how real-time bidding (RTB)—the backbone of online advertising—routinely exposes Australians' sensitive personal information to hundreds of companies. The conversation unpacks the findings of "Australia's Hidden Security Crisis," a report revealing how RTB enables the unchecked flow of data about individuals, their families, and even high-level government and defence personnel to foreign jurisdictions, including China and Russia.  Listeners learn how this invisible system works–and how extensive it is–why consent pop-ups do little to protect privacy, and how data categories traded in these auctions can include everything from health and finances to mental state and personal relationships. We explore the current challenges for legislators and enforcement agencies as well as the impact of algorithms on influence and interference. The discussion highlights the national security risks posed by this pervasive form of data collection and sale, including the potential for blackmail, espionage, and foreign surveillance. The episode is a must-listen for anyone interested in the intersection of technology, privacy, data and security.*Note there was a slight audio issue in this recording. Apologies if the sound is less than our usual very high standard. Resources mentioned in the recording:·               Johnny Ryan, Wolfie Christl, October 2024, Australia's hidden security crisis, https://www.iccl.ie/digital-data/australias-hidden-security-crisis/·               Barry Lynn, 1 June 2025 Resurrecting the Rebel Alliance: To end the age of Trump, Democrats must relearn the language and levers of power. https://washingtonmonthly.com/2025/06/01/resurrecting-the-rebel-alliance/·               Steven Levitsky and Lucan Way, March/April 2025, The Path to American Authoritarianism What Comes After Democratic Breakdown, https://www.foreignaffairs.com/united-states/path-american-authoritarianism-trump·               US State Department Substack, The Need for Civilizational Allies in Europe, https://statedept.substack.com/p/the-need-for-civilizational-allies-in-europe·               Johnny Ryan, 15 January 2025, Big tech is picking apart European democracy, but there is a solution: switch off its algorithms, https://www.theguardian.com/commentisfree/2025/jan/14/big-tech-picking-apart-europe-democracy-switch-off-algorithms·               Miah Hammond-Errey (2024)  Big Data, Emerging Technologies and Intelligence: National Security Disrupted, Routledge (30% off code: ADC24)This podcast was recorded on the lands of the Gadigal people, and we pay our respects to their Elders past, present and emerging. We acknowledge their continuing connection to land, sea and community, and extend that respect to all Aboriginal and Torres Strait Islander people.Music by Dr Paul Mac and production by Elliott Brennan. 

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore the paradox between consumers' stated privacy concerns and their willingness to share data for small incentives, revealing how privacy regulations affect the entire advertising ecosystem.Topics covered:   [01:00] "Privacy and Consumer Empowerment in Online Advertising"[02:00] GDPR's impact on ad platforms and consumer behavior[04:00] How data sharing affects product pricing[05:00] The privacy paradox explained[07:00] New privacy-friendly ad models[10:00] Balancing personalization with cultural imprinting  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Choi, W. J., & Jerath, K. (2021). Privacy and Consumer Empowerment in Online Advertising. Forthcoming in Foundations and Trends in Marketing. Available at SSRN: https://ssrn.com/abstract=4017940   Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

I've been paying an agency to run our Meta ads and for some time Meta itself has been reaching out to take over the account. Let that sink in. The same platform your agency relies on is actively trying to cut you out of the picture. The worst part? This is just one example of a much bigger shift. Big tech is building tools that create entire campaigns—copy, design, video, testing—without a human in sight. Your strategist? Replaced. Designer? Replaced. Copywriter? Gone. I get it. It's a hard pill to swallow, but it isn't necessarily the end of agencies. It's just the end of the ones that built their model on tasks. So what's the future for agencies? Agencies Built on Tasks Are Already Obsolete Let's get real: if you're still selling deliverables, your agency's already falling behind. What AI can't replicate is leadership. At the end of the day clients want results and direction. Smart agencies are not selling tasks anymore. They're selling thinking. Here's how they're staying ahead: 1. Productize the Thinking, Not the Task Most agencies sell what they do – SEO, ad management – Clients don't care that you “run Facebook ads.” They want results. Instead of saying “We run ads for local businesses,” say “We help local gyms get 100 leads in 30 days with a proven 3-step system.” You just went from vendor to strategic partner that sell a system that scales. Productizing your thinking means turning your knowledge into a framework. When you package your thinking and your strategy as something like “The 30-Day Lead Domination System” or “The 5-Step Authority Engine” your expertise becomes a product. That's what scales. 2. Sell Speed and Certainty Speed is an agency superpower. Most clients aren't losing to competitors—they're drowning in indecision. They don't need more options—they need momentum. So skip the six-week strategy plan. Instead of saying “We'll optimize your funnel,” offer quick wins: “We'll launch your highest-converting offer by Friday.” Certainty is what closes deals. Clarity is what makes them stick. 3. Own Your Niche Generic is dead. The riches are still in the niches. Solve a very specific problem for a very specific group of people. The more specific your promise, the more profitable your agency will become. 4. Use AI—But Don't Compete With It Don't just talk about AI—implement it. Show your clients how to use AI to streamline workflows, automate leads, and improve reporting. Become the AI Sherpa, not the tool. If you're not guiding your clients through AI, someone else will. 5. Build Client Community Want to be irreplaceable? Connect your clients to each other. Host virtual meetups. Build a mastermind. Facilitate introductions. Create spaces for idea-sharing. AI will never replace real human connection—and your clients are craving it. We've seen this firsthand with the agency mastermind: community is the real secret weapon. 6. Be the Guide, Not the Gun Execution is cheap. Clarity is priceless. AI will never replace someone who can build leads. Be the one who filters the noise. Be the coach. Once you step into that role, I can promise you your value will skyrocket. So, Did Zuck Kill the Agency Model? Not Even Close. He didn't kill it—he evolved it. The agencies that lead, think, and adapt will be the ones that thrive. Those that keep selling tasks will get replaced. Agency Mastermind Still feel like you're winging it? You're not alone. Most agency owners hit a plateau because they're stuck in the business, buried in decisions, and disconnected from people who get it. The agencies killing it and scaling faster found out they needed to be in the right room. Go to https://www.agencymastery360.com/agency-mastery and get access to a community of agency owners sharing their data, deals, strategies, and mindset shifts.

Appeals court confirmed that tracking-based online advertising is illegal in Europe, SoundCloud backtracked on 'too broad' AI terms of service, and Letterboxd will launch a curated online rental service for films. It's Thursday May 15th and here's a quick look at tech in the news this morning from Engadget. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Click the link to learn more and get your tickets to see Vince and Ari speak at the SPF Mastermind July 18th and 19th.https://events.vincegabriele.com/july2025 Podcast SummaryIn this rare and insightful interview, Vince Gabriele sits down with Ari Weinzweig, co-founder of Zingerman's Delicatessen in Ann Arbor, Michigan. From its humble beginnings in 1982 with a $20,000 bank loan and a staff of two, Zingerman's has grown into a community of businesses with over 750 employees and annual revenues exceeding $80 million . Ari shares the principles and practices that have guided this growth, emphasizing a commitment to quality, community, and a unique organizational culture. This conversation offers valuable lessons for entrepreneurs and business leaders aiming to build sustainable and values-driven enterprises. 5 Key Points DiscussedVisionary Leadership: Ari discusses the importance of having a clear vision and staying true to core values in guiding business growth.Community Engagement: Insights into how Zingerman's fosters a strong sense of community among employees and customers.Innovative Business Model: Exploration of Zingerman's unique approach to business expansion through a community of businesses rather than traditional franchising.Employee Empowerment: The role of open-book management and employee ownership in creating a motivated and accountable workforce.Resilience and Adaptation: Lessons learned from navigating challenges and adapting to changing market conditions while maintaining the company's mission. Click the link to learn more and get your tickets to see Vince and Ari speak at the SPF Mastermind July 18th and 19th.https://events.vincegabriele.com/july2025 If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

"I think it will be blunt and arbitrary" - Goodway Group CEO Jay Friedman on what happens if marketers have to slash budget during TariffmageodonNext in Media talked to Goodway Group CEO Jay Friedman about the state of brands' decision making amidst an uncertain economy and a rise in AI automation.  And of course, we talked about cookies and the various court decisions facing Google.

Host Mike Shields and ad consultant Emily Riley return to break down the major developments in media and advertising, from the Google antitrust trial to the latest on Google's cookie changes.

If you've ever wanted to unlock the hidden marketing strategies that can transform small businesses from invisible to irresistible, then you must listen to Kenny Ridgell's game-changing insights. Discover how to find marketing 'blue ocean' opportunities where competitors aren't looking, leverage AI without losing your unique voice, and generate leads at a fraction of traditional advertising costs. Kenny reveals the exact tactics top-performing businesses use to dominate their local markets - strategies most entrepreneurs don't even know exist.Show Notes:Kenny Ridgell's journey from dental school to digital marketingThe power of Go High Level CRM for small businessesInnovative marketing strategies for local and regional marketsHow to find and exploit untapped digital marketing opportunitiesThe impact of AI on marketing and copywritingPractical advice for entrepreneurs looking to scale their business.

Are you still advertising like it's 2005? Have you considered the shift towards AI and platforms like TikTok for attracting today's couples? In this episode, we discuss the evolving landscape of advertising for wedding professionals and how Performance Max and other strategies can amplify your reach. Explore how your engagement strategy on your website can make lasting impressions on prospective clients.Listen to this new episode for insights into how modern advertising tactics can help you engage with couples effectively and turn casual browsers into your next clients.About Mark:  Mark Chapman is the President of The I Do Society and the wedding industry's leader in paid advertising. His team helps your wedding business reach and convert your ideal couple with Google Ads, Meta Ads and TikTok Ads.      For more information visit: http://theidosociety.com/     Have a free, 30-minute discovery call with Mark, click this link and mention my name: https://calendly.com/the-i-do-society/membership-inquiry-meeting  If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com  View the full transcript on Alan's site: https://alanberg.com/blog/Mon. Feb. 17th, Las Vegas, NV - Save $100 with this link: https://tinyurl.com/LVMini100Mon. Feb. 24th, Miami, FL - https://events.humanitix.com/nawp I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks. Listen to this and all episodes on Apple Podcast, YouTube or your favorite app/site: Apple Podcast: http://bit.ly/weddingbusinesssolutions YouTube: www.WeddingBusinessSolutionsPodcast.tv Spotify: https://spoti.fi/3sGsuB8 Stitcher: http://bit.ly/wbsstitcher Google Podcast: http://bit.ly/wbsgoogle iHeart Radio: https://ihr.fm/31C9Mic Pandora: http://bit.ly/wbspandora ©2025 Wedding Business Solutions LLC & AlanBerg.com

Next in Media spoke with Jason Horowitz SVP US Marketing, Global Head of Media & Digital at Mattel about his long career at the brand, where his purview includes everything from Barbie and Hot Wheels.  Jason talked about how much kids media has changed over the past decade, and how the company navigates media planning, creators, and privacy rules.  Jason also talked about Mattel's unique Fast strategy, and why he's both a marketer and a media planner himself.Takeaways:Content is King

During this episode of the Marketing Matters™ Podcast, Ashley shares the exact strategy she used to self-publish her book on Amazon. She shares the book launch strategy on how we promoted and teased the book pre-launch, during the launch, and celebrated post-launch with a Book Launch Party. If you've ever considered writing a book and would love to learn the behind-the-scenes planning and ad investment it takes to become a #1 Amazon Bestseller… this is the episode for you. Ashley Brock was able to rank #1 on Amazon in the category of Paid Advertising, Small Business & Entrepreneurship, and Online Advertising. How to Win with Paid Ads ranked #360 of ALL books on Amazon within the first 24 hours of launch. If you're wanting to learn how to self publish on Amazon and become a #1 Best Seller, you're going to love this. Connect with Ashley: -Buy the Book: How to Win with Paid Ads -Join The Challenge: Win with Paid Ads Challenge -Instagram: @ads.with.ashley -YouTube: @ads.with.ashley Connect with Mikaela: -Instagram: @mikaeladmathews  

Today's guest is RJ Huebert, the founder of HBT Digital Consulting. With extensive experience in online advertising, lead generation, and digital marketing strategy, RJ helps businesses maximize their ROI through Google Ads, Meta Ads, marketing funnels, and high-converting offers. Before we dive in, here's something to think about: Digital advertising is evolving rapidly. Studies show…

Do you use a DVI at your shop? Is it certified? If not, get a free DVI certification today and take your shop to the next level! CLICK HERE!In today's episode, we give you what you need to know happening right now in the repair industry! Here are some of the stories you'll hear about:EPA Deregulatory Action: The Environmental Protection Agency announced major rollbacks on regulations affecting power plants, vehicle emissions, and manufacturing standards, aiming to reduce costs and boost the auto industry.Chad Schnitz's Council Role: Chad Schnitz, Vice President of Topdon, expresses his enthusiasm for addressing challenges like right to repair through his new position on the Tool and Equipment Council with the Auto Care Association.Radical Generosity Award: Ed and Brandy Caswell received the Radical Generosity Award at Vision 2025 for their community support efforts during crises, such as their response to a winter ice storm.Automotive Aftermarket Charitable Foundation Appointment: Deborah Hamlin joins the Board of Trustees, bringing extensive experience from her leadership roles in the tire and automotive industry.Fullbay Industry Report: Findings indicate trends such as the rise in mobile repair services, strategic labor rate adjustments, and online advertising to attract customers.Aztech and LaunchTech Integration: New collaboration enables shops to instantly use diagnostic tools without downloads, offering an affordable alternative to dealerships.Impact of Steel and Aluminum Tariffs: MEMA highlights the potential cost pressures on suppliers due to new tariffs, warning of possible strains on global supply chains.Insurance Policyholder Protections: The Alliance of Automotive Service Providers of Minnesota seeks to strengthen regulations and protections for repair shops and insurance policyholders with legislative efforts.Stellantis Design Contest: High school students are invited to enter a contest to design a future Chrysler vehicle, with opportunities for scholarships and internships for winners.

The world of network marketing, also known as multilevel marketing (MLM), is constantly evolving. Traditionally, building a network relied heavily on personal connections – friends, family, and acquaintances. But in today's digital age, the question arises: can you effectively leverage online advertising to grow your network marketing business? Let's delve into the intricacies of this approach, exploring the possibilities and potential pitfalls. What is Network Marketing? Before we dive into online advertising, it's crucial to understand the fundamentals of network marketing. This business model revolves around independent distributors who sell products or services directly to consumers through their personal networks. These distributors are not employees; they are entrepreneurs building their own businesses. A core component of network marketing is building a "downline" – a network of other distributors recruited by you. This multilevel structure allows you to earn income not only from your own sales but also from the sales generated by your downline. It's essential to distinguish genuine network marketing from pyramid schemes. The key difference lies in the emphasis: legitimate network marketing companies prioritize product sales, while pyramid schemes focus primarily on recruiting new members for financial gain. Leveraging Online Advertising for Downline Recruitment: Traditionally, recruiting your downline relied on your personal network. However, online advertising offers the potential to expand your reach. But how do you effectively use ads to attract new distributors? The AIDA framework (Attention, Interest, Desire, Action) is crucial. Your advertising strategy should aim to capture attention, generate interest, create desire, and prompt action. This can be achieved through a content marketing strategy and community building online. While online advertising can be effective, it's a long-term play. Building trust and credibility takes time. For immediate results, leveraging your existing personal network remains a powerful strategy. Selling Products Through Online Ads: Yes, you can use online ads to sell network marketing products. However, careful planning and execution are essential. * Targeting Your Ideal Customer Profile (ICP): Consult with your upline to identify your target audience. Understanding your ICP is crucial for effective advertising. * Clear and Compelling Messaging: Your ads should highlight the unique value proposition of your products. Work with your upline to craft compelling messaging that resonates with your target audience. * Need Analysis and Problem-Based Conversations: When customers respond to your ads, engage in conversations to understand their needs and recommend suitable products. Avoid simply focusing on price. * Leverage Testimonials and Case Studies: Use testimonials and case studies to build trust and credibility. Many network marketing companies provide these resources. * Relationship Building: After a sale, focus on building relationships to ensure customer satisfaction. Satisfied customers become enthusiastic advocates, potentially leading to downline recruitment. Key Takeaways: * Network marketing thrives on building relationships, whether online or offline. * Online advertising can be a valuable tool for expanding your reach, but it requires a strategic approach. * Focus on providing value, building trust, and fostering genuine connections. * Always be sure to remain compliant with any regulations regarding advertising, and also the rules set out by your network marketing company. By understanding the principles of network marketing and effectively utilizing online advertising strategies, you can build a successful and sustainable business in the digital age.

Send us a textWelcome back to the marketing freaks podcast!This week I'm joined by Julia Arenson and we talk all things creative operations, building in-house agencies, running creative at Specsavers, agency vs in-house and a whole heap more. Throughout the episode Julia talks through her extensive experience of running creative operations, and details many of the lessons learnt along the way. If you enjoy this episode please do subscribe on your favourite podcast player!

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore how last-touch attribution leads marketers to overvalue certain ads and make poor bidding decisions. They reveal why having no attribution model could be better than using last-touch attribution alone. Topics covered:   [01:00] "Beyond the Last Touch Attribution and Online Advertising"[02:10] Understanding game theory in marketing decisions[04:00] The problem with multi-platform consumer journeys[05:30] Why publishers benefit from last-touch attribution[06:45] Introduction to Shapely value attribution[08:20] Making attribution drive strategy, not just reporting  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Berman, Ron. (2024). Beyond the Last Touch: Attribution in Online Advertising. The Wharton School, University of Pennsylvania.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Ever wondered how to turn a side hustle into a thriving business? Join us as we chat with Ritu Java, the innovative co-founder of PPC Ninja, whose journey from an Etsy venture in 2010 to mastering the art of Amazon advertising is nothing short of inspiring. Discover how Ritu navigated the complexities of Amazon's PPC landscape, confronting challenges like increased placement saturation and escalating costs per click, all while evolving into a data-driven decision-maker. With her unique insights, Ritu offers invaluable lessons for any e-commerce entrepreneur eager to refine their advertising strategies.As we gaze into the future of Amazon PPC, the conversation uncovers pivotal strategies essential for 2025. Ritu emphasizes the importance of a holistic approach, integrating SEO, PPC, and an awareness of surrounding ads to outshine the competition. Delve into the transformative role of Rufus, Amazon's AI shopping assistant, and learn how to future-proof your listings through enhanced product visibility and strategic use of FAQs and infographics. The discussion also sheds light on the intricate relationship between PPC, conversion rates, and reviews, preparing sellers to avoid common keyword ranking mistakes and create comprehensive PPC campaigns.Our exploration doesn't stop there. Navigate through the complexities of Amazon advertising success by embracing day partying strategies and branded campaigns. Ritu illustrates how PPC Ninja software helps sellers safeguard budgets by pausing campaigns during low-conversion hours and shares insights into managing budgets during key events like Prime Day. Wrap up the session by understanding the ideal client profile for PPC Ninja Agency and how to connect with Ritu and her team for further collaboration. Whether you're a seasoned seller or just embarking on your e-commerce journey, this episode is packed with strategies to propel your Amazon advertising endeavors forward.Want to connect with Ritu?Website: https://ppcninja.comLinkedIn: https://www.linkedin.com/in/RitujavaTwitter: https://twitter.com/ppcninja Support the show

Today, we're joined by Rich Kahn, Co-Founder and CEO of Anura, an ad fraud solution designed to improve campaign performance by accurately exposing bots, malware, and human fraud. We talk about:Why digital marketing is a hot spot for fraudstersThe numerous benefits of reducing fraudHow to increase Return on Ad Spend (ROAS)Who is taking better advantage of AI: fraudsters or those battling fraud?

The future of online advertising. In it we cover co-pilot for marketers, brand ecosystems, disrupting ad agencies and a privacy first internet. Mike True is CEO of Prescient AI, a marketing technology company advancing the use of predictive AI models to maximize paid advertising efficiency and return on spend. Their technology works counter to how $700B in online ad spend is done today, by not relying on tracking users via cookies and instead building a platform to help marketers succeed when a privacy-first internet arises and cookies go away. With the most precise solution in the market Prescient can forecast future campaign performance across multiple channels three months out with a 90% level of accuracy. Calling over 100 iconic eCommerce brands as their customers Prescient has raised $20M from VC firms such as Headline, Blumberg, as well as the first check from us here at focal. CEO Mike True has been helping brands take advantage of AI and analytics solutions throughout his career prior to starting Prescient, working at IBM, Oracle, and App Annie. Mike has become a great friend and a founder held in high-regard as reshaping the online advertising industry. Sign up for new podcasts and our newsletter, and email me on danieldarling@focal.vcSee omnystudio.com/listener for privacy information.

Canada's Competition Bureau sues Google for anti-competitive online advertising, the European Commission ends an investigation into Amazon over taxes, and Meta plans to build a $10 billion, 40,000+ kilometer fiber-optic subsea cable.Link to Show Notes

Canada's Competition Bureau sues Google for anti-competitive online advertising, the European Commission ends an investigation into Amazon over taxes, and Meta plans to build a $10 billion, 40,000+ kilometer fiber-optic subsea cable. MP3 Please SUBSCRIBE HERE. You can get an ad-free feed of Daily Tech Headlines for $3 a month here. A special thanks toContinue reading "Canada's Competition Bureau Sues Google For Anti-Competitive Online Advertising – DTH"

In our November 2024 Community Chat, and with members of the Caribbean tech community, Gerry George, an ICT professional and policy expert who is based in Saint Lucia, and IT Specialist, Researcher and Digital Analyst Matthew Cowen, who is based in Martinique, the panel discusses:    *  Are Caribbean businesses really benefitting from online advertising?   *  Learning and development – promoting a culture of learning and collaboration within our space; and   *  Digicel's 2024 Caribbean Research Report and Maturity Guide.   The episode, show notes and links to some of the things mentioned during the episode can be found on the ICT Pulse Podcast Page (www.ict-pulse.com/category/podcast/)    Enjoyed the episode?  Do rate the show and leave us a review!     Also, connect with us on: Facebook – https://www.facebook.com/ICTPulse/  Instagram –  https://www.instagram.com/ictpulse/  Twitter –  https://twitter.com/ICTPulse  LinkedIn –  https://www.linkedin.com/company/3745954/admin/  Join our mailing list: http://eepurl.com/qnUtj    Music credit: The Last Word (Oui Ma Chérie), by Andy Narrell ---------------- Also, Sponsorship Opportunities! The ICT Pulse Podcast is accepting sponsors! Would you like to partner with us to produce an episode of the podcast, or highlight a product or service to our audience? Do get in touch at info@ict-pulse.com with “Podcast Sponsorship” as the subject, or via social media @ictpulse, for more details.   _______________

One of the first questions we get from new clients is: "How long will it take until I see results?"   While they know how critical SEO and digital marketing are to their long-term success, it can be daunting not knowing how much time or budget it'll require.   In this week's podcast, we discuss the timelines you can expect before seeing results and share real success stories from our clients to give you a better idea of what to expect.   Check out the episode to learn more!   _________________________________________   Links Mentioned in This Episode:   ➡️ Book a FREE Website Audit: https://onlinemarketingfordoctors.com/discovery-call-booking/   ➡️ Related Episodes:   Online Lead Generation: https://onlinemarketingfordoctors.com/video-category/online-lead-generation/ Grow & Scale Your Practice: https://onlinemarketingfordoctors.com/video-category/grow-scale-your-practice/ Convert More New Patients: https://onlinemarketingfordoctors.com/podcast-category/convert-more-new-patients/ Generate Online Leads: https://onlinemarketingfordoctors.com/podcast-category/generate-online-leads/ Get Smart Marketing Advice: https://onlinemarketingfordoctors.com/podcast-category/get-smart-marketing-advice/   ➡️ Podcast #109: 5 Must-Know Benefits of SEO for Getting More Patients Consistently https://onlinemarketingfordoctors.com/podcast/getting-more-patients-consistently/   ➡️ Customised Web Design and SEO Services https://onlinemarketingfordoctors.com/web-design-for-doctors-surgeons/   ➡️ SEO for Medical and Healthcare Practices https://onlinemarketingfordoctors.com/medical-seo-services/   ➡️ Sales Funnel for Medical and Healthcare Practices https://onlinemarketingfordoctors.com/medical-sales-funnel/   ➡️ FREE Book: "Fully Booked - Top Marketing Secrets Revealed to Dominate & Own Your Cosmetic Surgery Market" https://queenofcosmeticmarketing.com/free-book   _________________________________________  

Send us a textStruggling to maximize your ROI with Google Ads? Learn actionable tips and strategies to optimize your ad campaigns and outshine your competition. #GoogleAds #DigitalMarketing #smallbusinessgrowth Support the showResources: https://affordablebookkeepingandpayroll.com/resource-opt-in Become a supported of the show: https://www.buzzsprout.com/1522381/support

Download Our Free Facebook Ads Guide : https://daniellatto.co.uk/facebookadsguide/ Almost every business owner I know has considered using Facebook Ads to market their business. That is, right up to the point where they have to create the ads. And then they come to us. Why?  Because it's HARD, and EXPENSIVE when it goes wrong (which it always does!) Have a listen and let me know your thoughts. PLUS - we have a really special offer on Facebook Ads Advertising - https://daniellatto.co.uk/fbads/ It's a pretty good offer, even if we do say so ourselves ! Running Facebook ads can be a minefield, especially if you're trying to do it all yourself. In this episode, I break down why our clients choose us to handle their Facebook ads projects.

Having wrapped up his 16th Kickstarter, cartoonist Dave Kellett shares some insights about setting realistic expectations, avoiding paid advertising, and the death of social media. Also: recent innovations by both Kickstarter and Patreon show considerable promise for the crowdfunding platforms.SummaryIn this conversation, the hosts discuss the emotional rollercoaster of running a Kickstarter campaign, and the ineffectiveness of online advertising. In this part of the conversation, Brad and Dave discuss their experiences with different social media platforms and the effectiveness of their efforts to promote their work. They emphasize the importance of building a community and engaging with fans rather than relying on paid advertising. They also share their insights on the performance of different platforms, such as Twitter, Instagram, and Patreon, and how they have adjusted their marketing strategies accordingly. Additionally, they discuss the new features introduced by Patreon, including Autopilot, which allows creators to offer targeted discounts to free members to encourage them to upgrade to paid memberships. In this episode, Brad and Dave discuss new features and updates on Patreon, including moving free members to paid memberships, related posts, paid posts and collections, discounts on merchandise, and gift memberships. They also emphasize the importance of competition and innovation in the creator space. On today's showUPDATE: Although it was his 2nd highest out of 16, this recent Kickstarter had Dave facing unforeseen amounts of depression and stress due to his unrealistic expectations. of all time. UPDATE: We've always said advertising is useless, and Dave proved it's (still) accurate UPDATE: This recent Kickstarter showed Dave it's time to get off Twitter and Threads.Kickstarter late pledges have finally been addressed with a new feature upgrade.New Patreon features show some much-needed innovationTakeawaysManaging expectations is essential when running a Kickstarter campaign to avoid unnecessary anxiety and disappointment.Comparing oneself to others can steal joy and lead to negative emotions.Online advertising may not always yield the desired results and can waste money. Building a community and engaging with fans is more effective than paid advertising on social media platforms.Different platforms have varying levels of effectiveness in promoting and monetizing creative work.Creators should focus on platforms that perform well for them and adjust their marketing strategies accordingly.Patreon has introduced new features, such as Autopilot, which allows creators to offer targeted discounts to free members to encourage them to upgrade to paid memberships. Patreon now allows creators to move free members to paid memberships, increasing the potential for revenue growth.The new related posts feature on Patreon helps creators engage their audience and promote content from their archives.Paid posts and collections on Patreon allow creators to monetize their content and offer exclusive access to their audience.Patreon's discounts on merchandise and upcoming gift memberships further enhance the platform's offerings for creators and supporters.Competition in the creator space drives innovation and encourages platforms like Patreon to improve and introduce new features continuously. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. Dave Kellett is the creator of Sheldon and Drive.

Dade County Restaurants forced to update grease traps. Could Cause major issues for business owners. RIP The Legendary James Earl Jones X formerly Twitter update censors videos and images as adult content but are not. Anti-trust lawsuit against Google could potentially disrupt online advertising if Google is forced to sever its Google Ad Manager services portion of the company to operate separately from the rest of its services. Thanks for checking us out! Please subscribe and turn on post notifications! Connect With Us Here

Dade County Restaurants forced to update grease traps. Could Cause major issues for business owners. RIP The Legendary James Earl Jones X formerly Twitter update censors videos and images as adult content but are not. Anti-trust lawsuit against Google could potentially disrupt online advertising if Google is forced to sever its Google Ad Manager services portion of the company to operate separately from the rest of its services. Thanks for checking us out! Please subscribe and turn on post notifications! Connect With Us Here

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how sophisticated advertising algorithms can skew A/B test results, potentially leading marketers to draw misleading conclusions about ad performance.Topics covered:   [00:45] "Where A-B Testing Goes Wrong”[02:00] Divergent delivery in online advertising platforms[03:00] How user types and targeting policies impact tests[04:10] Pizza party analogy explaining divergent delivery[05:40] Marketing Architects' approach to testing[06:50] Using synthetic audiences for more controlled testing To learn more, visit marketingarchitects.com/podcast  Resources: Braun, M., & Schwartz, E. M. (2024). Where A-B Testing Goes Wrong: How Divergent Delivery Affects What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising. Journal of Marketing.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Today is Monday, September 9th. Today Judge Leonie Brinkema of the US District Court for the Eastern District of Virginia is presiding over the start of a trial in which the United States Department of Justice accuses Google of violating antitrust law, abusing its power in the market for online advertising. Google contests the allegations against it. To get a bit more detail on what to expect, Justin Hendrix spoke to two individuals covering the case closely who take a critical view of Google, the government's allegations about its power in the online advertising market, and the company's effect on journalism and the overall media and information ecosystem:Sarah Kay Wiley, director of policy at Check My Ads, which is running a comprehensive tracker on the case;Karina Montoya, a senior reporter and policy analyst at the Center for Journalism and Liberty, a program of the Open Markets Institute, who has covered the case extensively for Tech Policy Press.

Send us a Text Message.Ever wondered how you can master lead generation and turn it into a profitable business? This episode of Side Hustle City is your go-to guide. We're sitting down with Phil F. Smith, an entrepreneur who pivoted from a traditional 9-to-5 to becoming a lead generation dynamo. Phil's journey is nothing short of inspiring, from starting a web hosting company back in 1998 to selling businesses and venturing into lead generation in 2014. Learn from Phil as he shares strategies he used to overcome challenges like rising lead costs and the importance of evolving your tactics to stay ahead.Ready to unlock the secrets of lead generation specifically for the lending industry? Phil reveals an innovative funnel strategy using Facebook ads to generate and categorize leads based on factors like incorporation status and credit score. Discover how offering free automated marketing software with AI can reduce lead costs and expand your reach. Phil also talks about the value of integrating AI to manage a high volume of leads, maximizing data, and doubling revenue. With added insights from industry experts like Kevin Harrington, this episode is packed with actionable advice that can transform your approach to lead generation.Digital advertising is more than just running ads; it's about understanding customer needs and adjusting your strategies accordingly. Phil dives into the complexities of advertising across different platforms, from Facebook to YouTube to Google, and the importance of pricing your services based on fluctuating lead costs. Additionally, we discuss the benefits of using WordPress for course management and the evolution of CRM and automation software. Phil's extensive knowledge and tips on leveraging media exposure for brand building are the icing on the cake. Tune in, join our Side Hustle City community on Facebook, and take the first step towards turning your side hustle into a thriving main hustle.As you're inspired to embark on your side hustle journey after listening to this episode, you might wonder where to start or how to make your vision a reality.  With a team of experienced marketing professionals and a track record of helping clients achieve their dreams, we are ready to assist you in reaching your goals. To find out more, visit www.reversedout.com.Everyday AI: Your daily guide to grown with Generative AICan't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.Listen on: Apple Podcasts Spotify Everyday AI: Your daily guide to grown with Generative AICan't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.Listen on: Apple Podcasts SpotifySupport the Show.Subscribe to Side Hustle City and join our Community on Facebook

Wondering how the integration of Local Services Ads on the iOS version of Google Maps impacts your advertising strategy? Learn about the pros and cons of bundling Maps and Search ads, and discover how this ad placement change might affect your advertising budget. Uncover whether automatic ad creation with existing data can enhance ad effectiveness and how user experience on Google Maps will transform with these ads.Stay ahead of the curve and ensure your business thrives in the evolving landscape of local advertising. Our episode features insights into how this integration is set to shape the future of local advertising. Don't miss out on the opportunity to gain increased visibility and reach a highly-intent user base searching for services like yours.Tune in to our podcast episode now to get expert insights and strategies to leverage these changes to your advantage! #GoogleAds #LocalAdvertising #MarketingTips #DigitalMarketing #BusinessGrowth #LocalBusiness #AdvertisingStrategy #GoogleMapsAds #LeadGeneration #BusinessSuccessCALL:  215-946-1046EMAIL: info@1seo.comVISIT: https://1seo.com/FOLLOW US:https://www.facebook.com/1seodigitalagency/https://twitter.com/1SEODigitalhttps://www.instagram.com/1SEOdigital/https://www.linkedin.com/company/1seo-com

Want to improve your Google Ads conversion rates?In this episode of the 1SEO Podcast, we explore practical ways to increase your Google Ads conversion rates. Join us to learn effective methods for tracking conversions in your campaigns, so you have the right data to make improvements. Find out how refining your keyword lists can attract more relevant traffic and why matching your ad copy to landing pages is essential for better conversion rates. We'll also discuss strategies to make your ads more effective for mobile users and how using social proof can build trust. Finally, learn about the advantages of having a retargeting strategy. This episode is packed with insights to help you get more from your Google Ads campaigns.Check out the latest episode of the 1SEO Podcast, where we share strategies to enhance your campaigns. Learn how tracking conversions, optimizing keywords, and aligning ad copy with landing pages can make a big difference. We also cover tips for mobile users and using social proof to build trust.Discover why a strong retargeting strategy is key to getting more conversions.Listen now and get practical tips for your Google Ads success!CALL:  215-946-1046EMAIL: info@1seo.comVISIT: https://1seo.com/FOLLOW US:https://www.facebook.com/1seodigitalagency/https://twitter.com/1SEODigitalhttps://www.instagram.com/1SEOdigital/https://www.linkedin.com/company/1seo-com

Ken McCarthy returns to the podcast to share his insights and strategies for leveraging digital marketing opportunities. With decades of experience in the business world, Ken uses his diverse background to help others succeed in their professional endeavors. What makes his approach unique? He joins us to explain… Ken is an internationally recognized activist, educator, and entrepreneur who has been pioneering internet-based direct response strategies since the early '90s. He employs evidence-based protocols to identify different types of audiences and capture their attention. This direct marketing tactic has helped countless businesses attract, maintain, and grow their client base. Today, Ken joins us to share his secrets! In this conversation, we explore: The importance of being an expert in all markets.  How to identify and market to your audience. The four segments of the marketplace. What “hyper-responsives” are and their role in the marketplace.   Want to find out more about Ken and his important work? Click here now! Take advantage of a 5% discount on Ekster accessories by using the code FINDINGGENIUS. Enhance your style and functionality with premium accessories. Visit bit.ly/3uiVX9R to explore latest collection Episode also available on Apple Podcasts: https://apple.co/30PvU9C

How come some businesses can scale, and others can't? Have you thought about advertising, but found it all too complex? On today's show, I sat down with Lauren Swidenbank, Founder of Cali Social and owner of Collabosaurus.    Lauren is truly a guru of all things online advertising, so I was excited to pick her brain on your behalf over Google Ads, Meta Ads, LinkedIn ads and everything in between. We discussed how critical strategy is, the role of content and your wider brand, and how to measure success. Lauren walked me through each step of the process in determining what type of advertising strategy could work, and highlighted some of the key differences between platforms that business owners need to know.    Today you'll learn:   The key basics of Google Search ads and what you need to know The type of ads she uses now to promote Cali Social How Cali Social used advertising to expand internationally  How to evaluate whether an ad campaign is working The importance of strategy and getting your messaging right Why a good ad campaign can take time to bare fruit and the key time frames to be aware of The power of collaboration and how Collabosaurus empowers businesses of all sizes The role of AI in online advertising now and into the future  How Lauren manages to run two businesses and the habits she has had to develop to stay healthy and well.    Thanks for joining us, Lauren!    To find out more about how we help professional services firms with their brand and marketing strategy, brand design, websites and content creation check us out at https://www.beyondbillables.com/  

In this episode of the Marketing Guides For Small Business Podcast, we delve into the ever-evolving landscape of online advertising. We discuss the latest trends, best practices, and platforms to help small businesses effectively reach their target audience and drive results. Tune in to learn how you can navigate the complexities of online advertising and maximize your marketing efforts.

Journalist Paul McLeod joins host Jeff Douglas to talk about how the federal Online News Act is moving closer to putting money into the bank accounts of news outlets. But he's thinking there's a better way to address the dominance of Google and Meta in online advertising.

The marketing landscape is ever changing. Digital advertising costs are rising and there are more restrictions to access customer data. How can businesses navigate these realities and reach their business goals? Eric Seufert, founder and partner at Heracles Capital, and Andrius Baranauskas, director of product at Shopify, uncover some of the answers.For more on Eric, Andrius, and show notes click here. 

Inside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman  ABOUT THE BOOK: In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion of this - perhaps in the hundreds of billions - will be completely wasted. Not for the usual reason - their advertising stinks - but for another, darker reason. They have been cheated, conned, and robbed. It has been clear for about a decade that a great deal of online advertising is crooked. It is a black box. Money goes in and nobody knows what comes out. Between ad fraud, made for advertising sites, hidden middleman fees, crooked publishers, unreliable data, unreliable reports, viewability issues, click fraud, false attribution, consumer inattention, and the utter lack of transparency, advertisers are being fucked blind. The book should be of particular value to executives (like CEOs and CFOs) who cross their fingers and hope their marketing people know what they're talking about (Spoiler alert: They don't.) It's also for marketing people who believe their suppliers give them accurate information (Spoiler alert: They don't.) It's also for media buyers who think they know what they're buying (Spoiler alert: They don't.) It is written in simple English, so you don't have to be a tech-head to get it. And, best of all – the book is free!   ABOUT THE AUTHOR: Bob Hoffman is the author of several best-selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing. His books include: Marketing Stinx ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds, and Became a Threat to Democracy  Advertising for Skeptics Laughing at Advertising BadMen: How Advertising Went From A Minor Annoyance To A Major Menace AND Marketers Are From Mars, Consumers Are From New Jersey ... all of which have been featured on The Marketing Book Podcast.   He is the creator of the popular “Ad Contrarian” blog, named one of the world's most influential marketing and advertising blogs by Business Insider. Bob was the CEO of two independent agencies and the U.S. operation of an international agency.  Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcasting, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.  And, interesting fact – he is now a member of a VERY exclusive club with 3 other authors - The Marketing Book Podcast 7-Timers Club! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/inside-black-box-bob-hoffman 

Did you know marketers will spend more than $650 billion on online ads this year? Or that a surprisingly massive chunk of this spending will be completely wasted?This week, Elena, Angela, and Rob discuss Bob Hoffman's recent book, Inside the Black Box, which highlights one of the dark sides of online advertising—ad fraud. As marketers, we all know ad fraud is a problem. But it might be even worse than we thought. Shockingly, WFA says that by 2025, ad fraud may be the second largest source of criminal income on the planet.Topics covered:   [00:45] Introducing Inside the Black Box[02:30] Why programmatic media buying is subject to fraud[07:30] What's wrong with MFA sites[12:30] Types of ad fraud[16:30] Ad viewability across ad formats[19:00] How to prevent and reduce wasted ad spend   To learn more, visit marketingarchitects.com/podcast  Resources: Inside the Black Box by Bob Hoffman, 2024: https://typeagroup.createsend.com/campaigns/reports/viewCampaign.aspx?d=d&c=FC142680CDB9311A&ID=C0C74A04140F82EE2540EF23F30FEDED&temp=False&tx=0&source=Report Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/ See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/ See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/

A deep dive into the problematic state of online advertising, from its lack of effectiveness to its societal impacts. Show notes* Find ‘Adscam' + the free ebooks on Bob's website * Bob on LinkedInCreative business companyOne of the biggest challenges in my own career has been trying to convince business leaders that their ‘brand' is one of the most important assets of their company.That's why this episode is sponsored by Creative Business Company, a strategic consultancy on a mission to make brand more accountable and effective.They take the lessons they've learned from over a decade of experience working with big brands like Morningstar, Formula E, and Shell, and adapt them to work with smaller, fast-growing companies to help them get more attention, convert leads and drive sales.So if you're trying to get the budget for ‘brand', create messaging that converts, or lower your cost of acquisition, check out Creative Business Company for ideas, evidence and tools that will help you make an impact fast.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

Curious about Facebook ads and eager to harness their potential for your business? Look no further! In this episode, we're diving into the dynamic world of Facebook advertising with our expert, Jeff Fenn, Director of Marketing. Whether you're new to Facebook ads or hoping to level up, Jeff unpacks the ins and outs of Facebook ads, from debunking common misconceptions to tackling budget concerns.  Resources:   Facebook Ads Masterclass  Boutique Hub Black  ----  Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube  Boutique Summit 2024  Small Business Marketing Handbook  Hubventory | Wholesale  

Programmatic advertising is bigger than ever. AI's transforming media buying. Ad fraud continues to grow. And now, MFA (made for advertising) sites have emerged as top contenders for ad dollars. Clearly, there are a few reasons to be concerned about media quality.In today's episode, Elena, Angela, and Rob are addressing the impact of AI on digital advertising, the rise of made-for-advertising (MFA) inventory, the costs and benefits of offline vs online media, and how much brand safety really matters.Topics covered:   [01:00] Global ad spend will double its growth this year, thanks to AI[02:30] What are MFA sites?[04:00] Balancing cost and quality in media buys[08:00] Why low-quality inventory isn't cost-effective[10:30] How offline channels differ from digital[14:30] How to judge media quality[15:30] AI's impact on digital advertising  To learn more, visit marketingarchitects.com/podcast  Resources: 2023 ANA Report: https://www.ana.net/miccontent/show/id/rr-2023-12-ana-programmatic-media-supply-chain-transparency-study2024 WARC Article: https://www.warc.com/newsandopinion/opinion/why-media-quality-will-take-centre-stage-in-2024/en-gb/6531 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Welcome to episode 216 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken speaks with Frankie Fihn, a digital marketer with a strong background in SEO. With 16 years of experience, Fihn has developed a deep understanding of retargeting and its benefits. He emphasizes the importance of using multiple creatives and variations in retargeting ads to avoid overwhelming potential customers and make them feel like they are learning about the firm organically. Fihn's perspective is shaped by his successful experience in digital marketing, where he strategically retargeted ads across different platforms and showcased the best testimonials and information videos to increase conversion rates.     What you'll learn about in this episode: Importance of Brand Repetition in Law Firm Advertising: - Brand repetition is crucial for capturing potential clients' attention. - Bold marketing efforts, including retargeting, are key to success. What is Retargeting and How it Works: - Retargeting targets individuals who have previously engaged with a website. - It uses tracking codes to show personalized ads based on browsing habits.   Implementing Effective Retargeting Strategies: - Use a variety of creatives and testimonials across different platforms. - Ensures potential clients see different aspects of the firm, building familiarity and trust. Benefits of Retargeting for Law Firms: - Targets individuals already interested in the firm's services, making it cost-effective. - Increases brand authority and credibility, leading to higher conversion rates. Challenges and Considerations in Retargeting: - Avoid repetitive ads to prevent potential clients from feeling stalked. - Navigate platform restrictions and seek expert advice for successful campaigns.   Resources:  Business Facebook: Facebook.com/frankie.fihn/ X/Twitter Handle: @frankiefihn LinkedIn Profile: LinkedIn.com/in/frankfihn   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Taking a personal approach, The Honey Pot works with influencers to tell human stories. The brand's VP of marketing explains this winning strategy.For more on The Honey Pot and show notes click here

Lindsay McCormick bootstrapped her business, Bite, using skills from her 9-to-5. Now, her multimillion-dollar business creates eco-friendly, sustainable alternatives for personal hygiene that actually work.For more on Bite and show notes click here

First came the web ad. Then came the ad blocking software. What is the history of ad blocking? What challenges does it create for industry, and what services does it provide beyond, you know, blocking all those pesky ads? We get into it!See omnystudio.com/listener for privacy information.