Sole Material

Sole Material

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Listen to our take on sneaker culture along with untold stories from behind the scenes of the footwear industry. Growing up in the DMV during the 80’s & 90’s has strongly influenced our lifestyle so pay attention to the details when you’re tuned in. Whether home or away, donning the same uniform or not, your hosts TMart Da Street Shark & The OG EOH are ready to trash-talk, motivate and shock the podcast world in the same fashion as the Fab5 DC duo Juwan Howard & Chris Webber! It’s the Podcast You Cheer For!

Sole Material


    • May 24, 2025 LATEST EPISODE
    • monthly NEW EPISODES
    • 26m AVG DURATION
    • 108 EPISODES


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    Latest episodes from Sole Material

    S5E11 - SEASON 5 - Art of Acquisition "Spring 2025"

    Play Episode Listen Later May 24, 2025 20:32


    Sole Material serves up another signature episode of Sneaker Business Talk by sharing the hottest sales and deals from discount retailers in Spring 2025.

    S5E10 - SEASON 5 - One for The Books

    Play Episode Listen Later May 17, 2025 24:23


    Sole Material reviews the rollout of the Nike Book 1 signature shoe line for NBA All-Star and Gold Medalist Devin Booker of the Phoenix Suns.

    S5E9 - SEASON 5 - The Ja Morant Effect

    Play Episode Listen Later May 10, 2025 27:40


    Sole Material chronicles the evolution of Ja Morant's marketability on and off the court that has led to a potential re-invention of his signature Nike series.

    S5E8 - SEASON 5 - Carmelo Anthony HOF Tribute

    Play Episode Listen Later May 3, 2025 29:02


    Sole Material reflects on the career and impact of the newest first-ballot Basketball Hall of Fame inductee, Carmelo Anthony.

    S5E7 - SEASON 5 - The Future of Selling is Social

    Play Episode Listen Later Mar 1, 2025 19:57


    Sole Material discusses the rise of live social selling and details how the WhatNot app marketplace is the next resell platform taking over the sneaker community.

    S5E6 - SEASON 5 - Art of Acquisition: New Year, New Deals

    Play Episode Listen Later Feb 8, 2025 25:03


    Sole Material delivers another episode of Clarity Over Popularity by sharing the hottest sneaker sales hitting discount retailers in early 2025.

    S5E5 - SEASON 5 - Signature News

    Play Episode Listen Later Feb 1, 2025 24:41


    Sole Materials analyzes the retail market performances from signature basketball shoe NBA players De'Aaron Fox and LaMelo Ball.

    S5E4 - SEASON 5 - 2024 Sneaker(s) of The Year

    Play Episode Listen Later Jan 1, 2025 40:07


    Sole Material hands out a compilation of awards in various categories representing the 2024 Sneakers of The Year.  *In Memory and Dedication of DJ Clark Kent

    S5E3 - SEASON 5 - NBA Kicks on Court 2024-25

    Play Episode Listen Later Dec 21, 2024 28:19


    Sole Material spotlights noteworthy footwear hitting the NBA hardwood in the first quarter of the 2024-25 season including commentary on the newest sneaker free agent signings.

    S5E2 - SEASON 5 - Happy Fox Day

    Play Episode Listen Later Dec 7, 2024 23:29


    Sole Material celebrates the first signature shoe for De'Aaron Fox under Curry Brand with the introduction of Speed that Scares in the Fox 1 launch campaign.

    S5E1 - SEASON 5 - Art of Acquisition: Holiday Buying Guide 2024

    Play Episode Listen Later Nov 29, 2024 19:24


    Sole Material kicks off a new podcast season with Black Friday and Cyber Monday tips for your 2024 holiday shopping experience.

    S4E30 - SEASON 4 FINALE - Sole Meets World

    Play Episode Listen Later Aug 27, 2024 19:07


    Sole Material celebrates 3 years podcasting with the Season 4 Finale by thanking our supporters, acknowledging our international fans and sharing our favorite episodes!

    S4E29 - SEASON 4 - Olympic Golden Moments

    Play Episode Listen Later Aug 10, 2024 35:40


    Sole Material takes a trip down memory lane to highlight iconic sneakers from past USA Basketball teams during their quest for a Gold Medal at the Olympics.

    S4E28 - SEASON 4 - Art of Acquisition "Summer 2024"

    Play Episode Listen Later Jul 27, 2024 22:25


    Sole Material highlights the latest sneaker deals and clearance item purchases kicking off the Summer 2024 retail season.

    S4E27 - SEASON 4 - State of the Union: Summer 2024

    Play Episode Listen Later Jul 20, 2024 28:44


    Sole Material discusses the current footwear business marketplace trends and brand equity strategies while predicting the next phase of consumer behavior in the sneaker game.

    S4E26 - SEASON 4 - The Upper Influence of Hoops

    Play Episode Listen Later Jul 6, 2024 23:50


    Sole Materials highlights the significance of basketball footwear and style in other major sports via hybrid performance silhouettes.

    S4E25 - SEASON 4 - The Magazine Era

    Play Episode Listen Later Jun 22, 2024 29:23


    Sole Material reflects on the influence of basketball magazines and print ads on the pre-digital era of hoops lifestyle consumers.

    S4E24 - SEASON 4 - SLAM Magazine 30th Anniversary

    Play Episode Listen Later Jun 16, 2024 29:14


    Sole Material celebrates 30 years of SLAM magazine with a tribute episode to the publication that defined an era of basketball culture and lifestyle.

    S4E23 - SEASON 4 - Gridiron Footwear

    Play Episode Listen Later Jun 8, 2024 32:06


    Sole Material tackles the history and future of performance cross-trainers, signature sneakers and lifestyle collections marketed by NFL players.

    S4E22 - SEASON 4 - Kicks On Court: NBA Playoff Edition

    Play Episode Listen Later May 26, 2024 28:12


    Sole Material dishes a hot take on our favorite sneakers and brands worn on the hardwood during the 2024 NBA Playoffs leading up to The Finals.

    S4E21 - SEASON 4 - Hibbett Sports Acquisition

    Play Episode Listen Later May 18, 2024 22:45


    Sole Material reacts to the news of JD Sports acquiring sporting goods retailer Hibbett Sports in a $1.1 billion buyout.

    S4E20 - SEASON 4 - Personal Customizations

    Play Episode Listen Later May 4, 2024 20:52


    Sole Material shares stories on specialized customization projects and debates the existence of creativity in today's sneaker game.

    S4E19 - SEASON 4 - Signature Shoe Status

    Play Episode Listen Later Apr 20, 2024 25:21


    Sole Material debates the criteria for earning a signature shoe and forecasts the next NBA star who deserves a performance sneaker of their very own.

    S4E18 - SEASON 4 - Art of Acquisition "Spring 2024"

    Play Episode Listen Later Apr 13, 2024 13:37


    Sole Material highlights the latest sneaker deals and clearance item purchases kicking off the Spring 2024 retail season.

    S4E17 - SEASON 4 - DMV Foamposite Heritage

    Play Episode Listen Later Apr 6, 2024 32:38


    Sole Material ends the debate on which geographic region owns the origins of the foamposite sneaker culture popularity, grass-roots influence and long term style adaptation.

    S4E16 - SEASON 4 - Reimagined Volatility in Reselling

    Play Episode Listen Later Mar 23, 2024 32:53


    Sole Material details the evolution of buy-sell trends with a specific focus on the demographics of resellers and concludes with predictions on the next defining moment for the future marketplace.

    S4E15 - SEASON 4 - Black Mamba Legacy Remembered

    Play Episode Listen Later Mar 9, 2024 23:01


    Sole Material spotlights the significance of 2-8-24 upon the unveiling of Kobe Bryant's first statue and reminisce on the impact of his legacy.

    S4E14 - SEASON 4 - The Kyrie Irving ANTA Movement

    Play Episode Listen Later Mar 2, 2024 26:34


    Sole Materials details Kryie Irving's partnership with Chinese brand ANTA Sports and gives insights on the US market rollout specs for retail stores and digital releases.

    S4E13 - SEASON 4 - Trump Sells Soles

    Play Episode Listen Later Feb 24, 2024 25:05


    Sole Material reacts to Donald Trump's cameo at Sneaker Con in Philadelphia where he unveiled his new footwear collection.

    S4E12 - SEASON 4 - Footwear Consumer Behavior

    Play Episode Listen Later Feb 11, 2024 32:06


    Sole Material analyzes the drivers to consumer behavior in the sneaker industry and forecasts the impact  on the retail vertical market.

    S4E11 - SEASON 4 - Regional Sneaker Boutique Partnerships

    Play Episode Listen Later Feb 3, 2024 26:19


    Sole Material highlights the importance of how footwear brands partnering with local and global boutique shops impacts brand equity in the sneaker marketplace.

    S4E10 - SEASON 4 - Licensed Collaborations

    Play Episode Listen Later Jan 27, 2024 28:00


    Sole Materials reviews the elements of a successful licensed footwear partnership and showcases a sample of our favorite branded releases.

    S4E9 - SEASON 4 - 90's Kicks, Life & Styles

    Play Episode Listen Later Jan 15, 2024 26:22


    Sole Material takes a trip down memory lane sharing sneaker stories from the 1990's benchmarking iconic styles and nostalgic moments.

    S4E8 - SEASON 4 - What Happened to Grails?

    Play Episode Listen Later Jan 1, 2024 27:09


    Sole Material reviews the history of sneaker grails and debates why the consumer market has produced diminishing returns for holy grails inside the footwear culture.

    S4E7 - SEASON 4 - Sneaker Boxes Matter

    Play Episode Listen Later Dec 25, 2023 26:48


    Sole Material details the history of shoe boxes, custom artwork, story telling and the marketing components that have driven consumer intrinsic value to a low point.

    S4E6 - SEASON 4 - NBA Kicks on Court

    Play Episode Listen Later Dec 9, 2023 25:00


    Sole Material reviews signature footwear and sneaker business news across the NBA that have caught our attention to start off the 2023-24 basketball season.

    S4E5 - SEASON 4 - A Jumpman Christmas Story

    Play Episode Listen Later Dec 2, 2023 25:47


    Sole Material discusses the history of December Air Jordan XI retro releases including market impact, media coverage and debating our favorite launch colorways.

    S4E4 - SEASON 4 - Holiday Buying Guide 2023

    Play Episode Listen Later Nov 25, 2023 25:45


    Sole Material laces you with more tips on how to catch the best retail deals during Black Friday, Cyber Monday and the Christmas shopping season for 2023.

    S4E3 - SEASON 4 - Remembering ATMOS USA

    Play Episode Listen Later Nov 11, 2023 29:47


    Sole Material pays homage to ATMOS after their parent company Foot Locker Inc. announced they will be shutting down all USA retail operations including the website and physical store locations. 

    S4E2 - SEASON 4 - Art of Acquisition ”SUMMER/FALL '23”

    Play Episode Listen Later Nov 4, 2023 27:12


    Sole Material unveils our top 2023 Summer and early Fall activewear deals plus footwear sales including Air Jordan Raptor 7 & 37's, Nike KD15 and a special Nike By You Dunk Low reveal. 

    S4E1 - SEASON 4 - Clarity Over Popularity

    Play Episode Listen Later Oct 28, 2023 21:18


    Sole Material kicks off Season 4 with a Summer 2023 recap including a retro review of the Reebok ES22 along with a summary of the Washington Wizards Style Showcase prior to NBA Opening Week.

    Interview with Footwear Designer Xavier Jones - Part 3: Sneaker Friends, Mythbusting Tech Specs & Iconic Models

    Play Episode Listen Later Sep 9, 2023 30:34


    Guest Xavier Jones talks about his origin story with the Sole Material podcast, shares performance details on Reebok's DMX and Hexalite cushioning systems and concludes with a rapidfire of classic silhouettes.

    Interview with Footwear Designer Xavier Jones - Part 2: Career Inspiration, Marketplace Trends & Representation

    Play Episode Listen Later Sep 2, 2023 22:31


    Guest Xavier Jones talks about his personal motivation for joining the sneaker industry along with his take on the future of the consumer marketplace and maintaining executive staff diversity.

    Interview with Footwear Designer Xavier Jones - Part 1: Creative Process, Production Cycle & Unreleased Colorways

    Play Episode Listen Later Aug 27, 2023 35:13


    Guest Xavier Jones talks about his current role with Nike and shares stories working abroad earlier in his career at the adidas-Reebok Creation Center.

    S3E40 - SEASON 3 - Thank You, Come Again!

    Play Episode Listen Later Jul 8, 2023 30:32


    Sole Material reflects on the third season of "The Podcast You Cheer For!" with a finale filled with gratitude towards our listeners and followers across the world.

    S3E39 - SEASON 3 - Art of Acquisition ”SUMMER '23”

    Play Episode Listen Later Jul 1, 2023 20:21


    Sole Material provides clarity over popularity with the signature advice segment detailing retail sales trends and under the radar deals.

    S3E38 - SEASON 3 - Sneaker Business Review

    Play Episode Listen Later Jun 24, 2023 38:02


    Sole Material highlights the year-in-review with milestones ranging from the adidas vs Yeezy litigation, resell market taxes and outlooks on the Ja Morant saga.

    S3E37 - SEASON 3 - Why Crocs Are Cool

    Play Episode Listen Later Jun 17, 2023 29:00


    Sole Material details the ascension of the Crocs brand during the pandemic and benchmarks why their hold on the footwear marketplace is here to stay.

    S3E36 - SEASON 3 - New Balance Reinvented

    Play Episode Listen Later Jun 10, 2023 28:13


    Sole Material evaluates the staying power of the New Balance as they have managed to redefine their hold on the footwear marketplace through strategic collaborations and reengineered models.

    S3E35 - SEASON 3 - Carmelo Anthony Salute

    Play Episode Listen Later Jun 3, 2023 32:26


    Sole Material pays homage to the original Melo as the NBA All-Star, Gold Medalist and NCAA Champion announced his retirement after 19 seasons.

    S3E34 - SEASON 3 - PUMA Forever Better

    Play Episode Listen Later May 27, 2023 25:39


    Sole Material reviews the past, present and future of PUMA's brand equity in the market and examines how they have managed to successfully connect with multiple generations of lifestyle consumers.

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