This podcast is dedicated to helping women in business step out of who they think they should be and step into the version of them that is bold, unique, powerful, and worthy of anything they have ever wanted. The Art of Personal Branding will encompass all things Personal Branding including, branding (duh), mindset, encouragement, intentional living, style, spirituality, body image. It is a podcast for women in any stage of business.
In this episode Lara walks you through how to build an offer that actually lasts.As part of the Iconic Brands series, she challenges the popular idea of “finding your why” and explains why your business needs a clear mission and vision — not a personal motivation tied to freedom, hustle, or even your kids. Your purpose in business must be rooted in the people you serve.From there, Lara guides you through a practical offer audit designed to help you create one sustainable, aligned, revenue-generating offer. She breaks down the real questions you need to answer:– What truly serves your clients?– What can you sustain for a full year?– What fills your soul?– How much time do you actually have?She also shares a candid story about burnout, the cost of hustle culture, and why longevity—not intensity—builds iconic brands. You'll hear how she's applying these principles to Build Her Home and why she chose a Slack-based community model over other platforms.If you're tired of pivoting, launching new things every quarter, or building offers that drain you, this episode will help you slow down, simplify, and commit to one offer that works — for your clients and for your life.Because iconic brands aren't built on constant reinvention. They're built on aligned decisions sustained over time.If you loved what you heard, don't forget to give the pod a review.Follow along with LaraInstagram: https://www.instagram.com/laradollkennedy/
In this episode, Lara breaks down the real difference between a side hustle and an iconic brand—and it has nothing to do with working harder. She walks through the mindset and intentional decisions founders must make before touching a logo, website, or Instagram bio, starting with mission, vision, trust, and long-term strategy. Lara shares real-world examples from brands like Divi and Skims, along with behind-the-scenes insight from building Black Castle Homes, to show how iconic brands are built to last, scale, and earn trust from day one. If you want to stop chasing quick wins and start building a brand with longevity and reputation, this episode sets the foundation.If you loved what you heard, don't forget to give the pod a review.Follow along with LaraInstagram: https://www.instagram.com/laradollkennedy/Website: https://laradollkennedy.com/
In this episode, Lara introduces a new series focused on building an iconic brand for founders. She discusses the concept of a trust recession, the shift from an entrepreneur to a CEO mindset, and the importance of standing out in a crowded market. The conversation emphasizes the need for businesses to evolve and adapt to the changing landscape, highlighting the significance of credibility, authority, and conducting a brand audit. Lara poses thought-provoking questions to help listeners reflect on their business identity and future aspirations.If you loved what you heard, don't forget to give the pod a review.Follow along with LaraInstagram: https://www.instagram.com/laradollkennedy/
In this episode of The Art of Building a Brand, Lara shares a candid “wins + mistakes” review from her first year building Black Castle Homes. What actually moved the needle, what felt misaligned, and the decisions she'd make differently if she started again.If you loved what you heard, don't forget to give the pod a review.Follow along with LaraInstagram: https://www.instagram.com/laradollkennedy/Pinterest: https://www.pinterest.com/laradollkennedy/Other mentions:Brand Design: https://www.instagram.com/hellotayloramy/SEO/Blogging/Pinterest: https://www.instagram.com/oliveandvinesocials/
In this episode, Lara shares her journey of trademarking her course 'The Wardrobe Edit' and the challenges she is facing while someone attempts to cancel her trademark. She discusses the emotional and legal complexities of running a business, the importance of understanding trademark rights, and her future plans for the course and her brand. Lara emphasizes the need for resilience and adaptability in the face of business challenges, encouraging listeners to learn from her experiences.If you loved what you heard, don't forget to give the pod a review.Follow along with LaraInstagram: https://www.instagram.com/laradollkennedy/Website: https://laradollkennedy.com/The Wardrobe Edit® : https://laradollkennedy.com/thewardrobeedit
In this episode Lara highlights the benefits of getting a few clients offline, so that you can build your online business without the hustle and desperation of content creation for the purpose of getting your next sale. If you loved what you heard, don't forget to give the pod a review. Follow along with Lara Website: https://laradollkennedy.com/ Instagram: https://www.instagram.com/laradollkennedy/ Pinterest: https://www.pinterest.com/laradollkennedy/
If you loved what you heard, don't forget to give the pod a review. Follow along with Lara Website: https://laradollkennedy.com/ Instagram: https://www.instagram.com/laradollkennedy/ Pinterest: https://www.pinterest.com/laradollkennedy/
In this episode Lara details her Instagram break, what's new in her life, and how it will shift her business for the better. If you loved what you heard, don't forget to give the pod a review. Follow along with Lara Website: https://laradollkennedy.com/ Instagram: https://www.instagram.com/laradollkennedy/ Pinterest: https://www.pinterest.com/laradollkennedy/
In this episode we discuss what somatic healing is and how it can move you forward in your life. Lauren's IG: https://www.instagram.com/laurenwallacecoaching/ Lauren's Website: https://www.laurenwallacecoaching.com/ If you loved what you heard, don't forget to give the pod a review. Follow along with Lara Website: https://laradollkennedy.com/ Instagram: https://www.instagram.com/laradollkennedy/ Pinterest: https://www.pinterest.com/laradollkennedy/
In this episode Lara interviews the lovely Elyse Theriac. Elyse is owner of Elyse Maria Photo and she specializes in Personal Brand Photography. They discuss why it is so darn important to invest in Brand Photography and how to stand out in your niche. Lara also spills the beans on her newest offer, The Secret Menu. The Secret Menu is an exclusive club that receives secret offers that nobody else has access to. https://laradollkennedy.myflodesk.com/thesecretmenu If you loved what you heard, don't forget to give the pod a review. Follow along with Lara Website: https://laradollkennedy.com/ Instagram: https://www.instagram.com/laradollkennedy/ Pinterest: https://www.pinterest.com/laradollkennedy/
In this podcast Lara talks about how creating space in your business leaves room for new offers, content ideas, and FUN. Join The Secret Menu Club https://laradollkennedy.myflodesk.com/thesecretmenu If you loved what you heard, don't forget to give the pod a review. Follow along with Lara Website: https://laradollkennedy.com/ Instagram: https://www.instagram.com/laradollkennedy/ Pinterest: https://www.pinterest.com/laradollkennedy/
In this episode Lara speaks with the lovely Emma Lightbown. She is a stylist, model, set designer, and QVC presenter. She does it all and shares Lara's unique perspective on the beauty of a solid brand shoot and how it can move you forward in your business. A little about Emma. Working within the fashion and advertising industry for over 20 years Emma's diverse range of talents span across everything style based. From wardrobe styling, to set building Emma is as happy with a power tool as she is with a Prada handbag. Emma started out modelling at 17, shooting campaigns for GHD, Kickers and Canon. A varied career spanning 17 years, she once appeared in an ice cream advert dressed as a pregnant nun which got banned by the ASA! Her warmth, northern charm and natural curiosity have shone through whilst presenting for clients such as Sky Showbiz, Red Tractor, Suzuki, Dell and London Fashion Week. She is currently a regular fashion expert at QVC and hosts her own fashion podcast Off the Hanger Emma's sleek social media presence showcases her sense of style and love of fashion, she's collaborated with fashion brands Phase Eight, Blue Vanilla and Chi Chi London. When not presenting or styling, you'll find her getting crafty in the kitchen, singing in her local community choir or out on a paddle board. True to her northern roots, she's a lover of the great outdoors, a decent brew and a home-cooked pie. Oh, and not to mention, she's a Mum to a beautiful little boy and a manic Labrador. If you loved what you heard, don't forget to give the pod a review. Follow along with Lara Website: https://laradollkennedy.com/ Instagram: https://www.instagram.com/laradollkennedy/ Pinterest: https://www.pinterest.com/laradollkennedy/
In this episode Nikki and Lara have a very frank conversation about bringing the "woo" world into your life and business and how it can bring about drastic changes. They also talk about how the basics of astrology can help someone with a personal brand find their brand colors and vibe. If you loved what you heard, don't forget to give the pod a review. Follow along with Nikki Website : https://nikkiwhite.com/ Instagram: https://www.instagram.com/bynikkiwhite/ Follow along with Lara Website: https://laradollkennedy.com/ Instagram: https://www.instagram.com/laradollkennedy/ Pinterest: https://www.pinterest.com/laradollkennedy/
Going first in business can be difficult, but what if you made the move and it ended up changing your life? In this episode Lara discusses going first in business and how making the decisions that you feel are needed in your business, but may seem scary or out there, may actually change your entire life. Current Program Indulgent Brand Mastery https://laradollkennedy.myflodesk.com/ui1ws94ist If you loved what you heard, don't forget to give the pod a review. Follow along with Lara Website: https://laradollkennedy.com/ Instagram: https://www.instagram.com/laradollkennedy/ Pinterest: https://www.pinterest.com/laradollkennedy/
In this episode Lara shares a piece of advice that stopped the overthinking and prompted her to SHOW UP on social media and begin building her personal brand. Indulgent Brand Mastery Waitlist https://laradollkennedy.myflodesk.com/ui1ws94ist If you loved what you heard, don't forget to give the pod a review. Follow along with Lara Website: https://laradollkennedy.com/ Instagram: https://www.instagram.com/laradollkennedy/ Pinterest: https://www.pinterest.com/laradollkennedy/
In this episode Lara talks about 5 changes that she will be making in her business in 2024. They are small, but mighty and will have a huge impact. If you loved what you heard, don't forget to give the pod a review. Follow along with Lara Website: https://laradollkennedy.com/ Instagram: https://www.instagram.com/laradollkennedy/ Pinterest: https://www.pinterest.com/laradollkennedy/
More often then not we sucumb to the idea that a logo is what makes our business valid. While it can do a lot of things for your business, including increasing revenue. It is not necessary for EVERY business. In this episode Lara explains the logo from a brand designer POV and gives you 3 questions to ask yourself to determine if it is something you should invest in. If you loved what you heard, don't forget to give the pod a review. Follow along with Lara Website: https://laradollkennedy.com/ Instagram: https://www.instagram.com/laradollkennedy/ Pinterest: https://www.pinterest.com/laradollkennedy/
Every day we have a different coach or online creator telling us to do something different. It can cause "squirreling". Where you change modes, directions, strategies, because you have heard something new and feel like that is the key to your success. In this episode Lara encourages you to find your own voice again and take your power back in your business decision making. If you loved what you heard, don't forget to give the pod a review. Brand Ball Drop 2024 Registration https://laradollkennedy.myflodesk.com/vnrm4uv6eh Follow along with Lara Website: https://laradollkennedy.com/ Instagram: https://www.instagram.com/laradollkennedy/ Pinterest: https://www.pinterest.com/laradollkennedy/
In this episode Lara and Shannon discuss Shannon's unwavering energy and belief in herself when she felt like she was trudging uphill in her business. This belief helped her break the income barrier and catapult her business into success and fulfillment. Shannon's Bio Chorus teacher turned online business & energetics coach, Shannon coaches ambitious, heart-forward women in building big, beautiful, aligned businesses that add to the joy of their lives - not detract from it. She works with female online service providers as well as coaches of all varieties and focuses on a mindset/energetic forward coaching style with simple, aligned strategies. How to reach Shannon Instagram: https://www.instagram.com/theshannonspeir/?hl=en Podcast: https://podcasts.apple.com/au/podcast/rise-align-ceo/id1708135156 Website: https://kajabi.theshannonspeir.com/ If you loved what you heard, don't forget to give the pod a review. Follow along with Lara Website: https://laradollkennedy.com/ Instagram: https://www.instagram.com/laradollkennedy/ Pinterest: https://www.pinterest.com/laradollkennedy/
In this episode Lara discusses the do's and don'ts behind brand colors and why they ARE important to your business long term. If you loved what you heard, don't forget to give the pod a review. Follow along with Lara Website: https://laradollkennedy.com/ Instagram: https://www.instagram.com/laradollkennedy/ Pinterest: https://www.pinterest.com/laradollkennedy/
In this week's episode, Lara shares the small piece of advice that changed the game in how she creates content for IG and markets her business. If you loved what you heard, don't forget to give the pod a review. Follow along with Lara Website: https://laradollkennedy.com/ Instagram: https://www.instagram.com/laradollkennedy/ Pinterest: https://www.pinterest.com/laradollkennedy/
Welcome to the podcast! In this episode Lara speaks candidly about putting together this podcast and how pulling back on a project can help you move forward into excellence. If you loved what you heard, don't forget to give the pod a review. Follow along with Lara Website: https://laradollkennedy.com/ Instagram: https://www.instagram.com/laradollkennedy/ Pinterest: https://www.pinterest.com/laradollkennedy/
© 2020-2026 Ivy Podcast Discovery LLC
