The Bootstrapped Experience Podcast

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Two bootstrappers building SaaS apps on Shopify, sharing their experiences along the way. TBX is a weekly podcast by Jack Kowalski of NeatShift and Bjorn Forsberg of FORSBERG+two.

Jack Kowalsky & Bjorn Forsberg


    • Oct 21, 2022 LATEST EPISODE
    • monthly NEW EPISODES
    • 35m AVG DURATION
    • 28 EPISODES


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    Latest episodes from The Bootstrapped Experience Podcast

    Episode 28: Bye for now

    Play Episode Listen Later Oct 21, 2022 29:54


    • Last episode• Sales calls• Early stage SaaS - building from your gut feeling• New App Store Listings - The New Arms Race• Delay with making apps multi-lingual because of new App Store stuff• Demo stores showcasing apps• Product testers / feedback service• Explainer videos (150 words per minute roughly)

    Bonus episode: Shopify Unite London 2022

    Play Episode Listen Later Sep 27, 2022 39:16


    Jacks Unite pre-meetup event Unite itself: unite.shopify.com What did you like most about the event? Which talks were best? Location, food etc. Coming soon: App Store Listing changes Coming soon: Re-categorization of App Store (again) What's next for you?

    Episode 26: Season finale "Shopify Editions"

    Play Episode Listen Later Jun 27, 2022 31:32


    Shopify Editions - Summer 2022Shopify Embedded app improvements: https://shopify.dev/apps/tools/app-bridge/actions/fullscreen https://shopify.dev/apps/tools/app-bridge/actions/menu/navigation https://shopify.dev/apps/design-guidelines SASI - https://sasi.unionworks.co.ukSEO & Marketing - https://statamic.comRaising prices - Translateci.com | orderlyemails.com

    Episode 25: Do we have anything to talk about?

    Play Episode Listen Later Jun 6, 2022 41:39


    This week we thought we'd have nothing to talk about, because we'd just met in person earlier in the week. Turns out we did, and this is one of our longest episodes!

    Episode 24: Developer focus

    Play Episode Listen Later May 19, 2022 33:27


    TranslateCI: https://translateci.com/ (Shopify App Store Listing in Beta) Lemon.io for hiring: https://lemon.io Polaris for Rails: https://polarisviewcomponents.org Polaris for Vue: https://github.com/HulkApps/polaris-vue https://inertiajs.com

    Episode 23: The cats out of the bag

    Play Episode Listen Later May 2, 2022 35:57


    Jack has some big news, that we can finally talk about! We also talk about building new apps, multi-language and the Shopify App Store listings and much more.

    Episode 22: Writing articles for SEO and Marketing

    Play Episode Listen Later Apr 13, 2022 36:52


    Jack works on getting technical articles written for TranslateCI, and we talk about the hard things about writting in general. Bjorn follows up on the new Marketing campaign, Facebook Ads and more.

    Episode 21: Balancing support & business development

    Play Episode Listen Later Mar 29, 2022 37:40


    This week Jack and Björn talk about finding balance between support and business development, building in public, latest changes in the Shopify App Store and a whole lot more.

    Episode 20: London calling!

    Play Episode Listen Later Mar 10, 2022 31:07


    London, co-working and personal assistants TranslateCI: https://translateci.com/ Sponsorship of Laracasts: https://laracasts.com/ App Bridge 2.0 upgrades finished for Order Printer Pro: https://apps.shopify.com/order-printer-pro Planning of Basecamp using Shape Up: https://basecamp.com/shapeup Marketing Campaigns New App Store experiments

    Episode 19: Travel plans, computer issues & shaping up

    Play Episode Listen Later Feb 10, 2022 31:16


    rails.new https://laravel.com/docs/8.x/valet https://beyondco.de/services

    Episode 18: Planning for 2022

    Play Episode Listen Later Jan 19, 2022 32:25


    @JustSteveKing - Laravel programmer with great tutorials: https://twitter.com/JustSteveKing App Store Redesign AMA: https://twitter.com/ShopifyDevs/status/1479091995389878273 Gov UK view component library: https://design-system.service.gov.uk/components/

    Episode 17: Happy holidays!

    Play Episode Listen Later Dec 22, 2021 27:06


    App Bridge, Marketing, Shopify App Store Listing Changes and much more..

    Episode 16: Welcome to Season 2

    Play Episode Listen Later Dec 10, 2021 44:14


    Translate.ci: https://www.translate.ci FORSBERG+two blog: https://www.forsbergplustwo.com/blogs/news Github Marketplace: https://github.com/marketplace Laravel Shift: https://laravelshift.com Migration to Shopify App Bridge 2.0: https://shopify.dev/apps/tools/app-bridge/migrating-legacy Vishwesh Shetty's Shopify AppStore Marketing Consultation: https://vishshet.gumroad.com/l/ykcTQD The Bootstrapped Experience now includes a full written transcript, powered by Otter.ai

    Episode 15: Shopify Unite season finale

    Play Episode Listen Later Jul 17, 2021 25:48


    Shopify Unite 2021: https://www.shopify.com/partners/blog/shopify-unite-announcements-2021API Release notes: https://shopify.dev/api/release-notes/2021-07

    Episode 14: Voice & tone, hiring developers and new app store categories

    Play Episode Listen Later Jun 17, 2021 42:26


    FORSBERG+two's new app logos: https://twitter.com/FORSBERGtwo/status/1398208344310038531 Shopify Voice & Tone style guide: https://polaris.shopify.com/content/voice-and-tone Mailchimp Voice & Tone style guide: https://styleguide.mailchimp.com/voice-and-tone New Shopify App Store categories: https://shopify.dev/concepts/app-store/getting-your-app-approved/app-categories

    Episode 13: Mexican vacation catchup, and a suspicious negative review story

    Play Episode Listen Later May 26, 2021 37:53


    Jekyll for static sites and emails: https://jekyllrb.com/ Amazon EventBridge: https://aws.amazon.com/eventbridge/ Shoryuken for Ruby: https://github.com/ruby-shoryuken/shoryuken Twitter thread on negative reviews: https://twitter.com/benfkennedy/status/1389329279708585985 The Support Heroes: https://www.thesupportheroes.com/ Shopify Plus Certified Apps: https://apps.shopify.com/collections/plus-certified-apps New Shopify App Store design Finding motivation Worst bug experiences

    Episode 12: Activity based emails, webhook processing and hosting

    Play Episode Listen Later May 5, 2021 44:15


    View Components: https://viewcomponents.org Partner Metrics Ideas: https://partnermetrics.io/overview Webhooks: De-duping via hash signature Amazon event-bridge, a better alternative? https://shopify.dev/tutorials/manage-webhook-events-with-eventbridge Laravel Vapour (AWS helper): https://vapor.laravel.com/ Hatchbox for Ruby on Rails: https://www.hatchbox.io/ What's the reason for the slowdown in Shopify app installs?

    Jack has an exciting update

    Play Episode Listen Later Apr 20, 2021 29:22


    App Store Ads Attribution and Optimization. Recommend this video series: https://www.youtube.com/watch?v=ho1ax1CloS0 Playing with Rails Turbo Frames: https://boringrails.com/tips/turboframe-lazy-load-skeleton Deprecation of EASDK and migrating to App Bridge 2.0: https://shopify.dev/changelog/easdk-being-removed-and-embedded-apps-must-migrate-to-app-bridge Google Adwords Tip: Make sure the ad text (not target keywords) contains ”Shopify App”. Increases quality of clicks (and thereby optimizes your budget)

    Branding, outsourcing development and app store analytics

    Play Episode Listen Later Mar 25, 2021 34:20


    Windy, aTailwind tool: https://usewindy.comBrand guidelines creation: https://canva.comOrderlyPrint: https://forsbergplustwo.com/pages/orderlyprintShopify App Store Analytics: https://www.appstoreanalytics.ioNeat A/B Testing: https://neatab.com

    Customer interviews, public feature requests and helpful javascript frameworks

    Play Episode Listen Later Mar 16, 2021 37:37


    LiveWire: https://laravel-livewire.com/ StimulusJS: https://stimulus.hotwire.dev/ Keir Whitaker (Shopify App Marketing Audit and Roadmap): https://keirwhitaker.com/

    Burnout and motivation in Corona times

    Play Episode Listen Later Mar 9, 2021 38:38


    Burnout Yearly pricing Upgrading Shopify API versions Book: Essentialism: https://www.audible.com/pd/Essentialism-Audiobook/B00IWZ6XGA

    Finding app ideas, using polaris and transitioning from free to paid

    Play Episode Listen Later Feb 18, 2021 43:14


    Translate CI: https://translateci.com/Shopify Polaris: https://polaris.shopify.comPartner Metrics for Shopify: https://partnermetrics.io

    Redemption, explainer videos and app store optimization

    Play Episode Listen Later Feb 8, 2021 30:40


    Traction by Justin Mares AIDA framework (copywriting formula, aim for 150 words for an explainer, roughly) Fivrr.com Bread n Beyond (explainer videos) Shopify App Store Ads

    Grumpy old men - Incidents, bugs and useful dev tools

    Play Episode Listen Later Feb 3, 2021 28:20


    This week we get into the details of an incident with one of Bjorn's apps (more on that next week) which got it unpublished from the app store for a week, Jack goes on a wild goose chase with the Assets API and shares some great tools for Laravel developers.Spatie.be: https://spatie.be/OrderlyEmails: https://apps.shopify.com/email-templatesStimulusJS: https://stimulus.hotwire.dev/

    Superhero, Customer Support, Shopify Polaris and PartnerMetrics

    Play Episode Listen Later Jan 20, 2021 43:48


    This week Jack hits a roadblock with Superhero, Bjorn get's excited about AppKit and the new Polaris Figma UI kit, and some exciting news coming for PartnerMetrics.Superhero: https://www.trysuperhero.com/Polaris Figma Design Kit: https://www.figma.com/@shopifyPartnerMetrics: https://partnermetrics.io

    Happy New Year!

    Play Episode Listen Later Jan 11, 2021 36:55


    Jack submits a new Shopify app called "Superhero", Bjorn hires his wife for marketing and bookkeeping, and both reflect on 2020 and the year ahead! We also have a special guest appearance from Jack's cat

    Screencasts, pricing, Shopify App Store ads and logo design

    Play Episode Listen Later Dec 21, 2020 36:21


    This week we discuss Jack's coming plans to record screencasts for TranslateCI, we share our experiences with the Shopify App Store Ads and we get into our preferred ways of creating logos and creative assets. Show notes:TranslateCI: https://translateci.com/Figma logo design course: https://howtoproduct.co/#logo-design-courseShopify app ads: https://shopify.dev/concepts/app-store/advertisingLooka (logo designer): https://looka.comManypixels: https://www.manypixels.co/Neat A/B: https://apps.shopify.com/neat-abFORSBERG+two: https://www.forsbergplustwo.com / https://apps.shopify.com/partners/forsberg-two

    Welcome

    Play Episode Listen Later Dec 16, 2020 41:16


    Welcome to the first episode of The Bootstrapped Podcast. In this episode, Jack and Bjorn introduce themselves, talk about what they are working on, hiring employees and the new Partners API coming from Shopify.* We are working on the audio quality, so next weeks episode will be better :)

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