The Bootstrapped Experience Podcast

• Last episode• Sales calls• Early stage SaaS - building from your gut feeling• New App Store Listings - The New Arms Race• Delay with making apps multi-lingual because of new App Store stuff• Demo stores showcasing apps• Product testers / feedback service• Explainer videos (150 words per minute roughly)

Jacks Unite pre-meetup event Unite itself: unite.shopify.com What did you like most about the event? Which talks were best? Location, food etc. Coming soon: App Store Listing changes Coming soon: Re-categorization of App Store (again) What's next for you?

Shopify Editions - Summer 2022Shopify Embedded app improvements: https://shopify.dev/apps/tools/app-bridge/actions/fullscreen https://shopify.dev/apps/tools/app-bridge/actions/menu/navigation https://shopify.dev/apps/design-guidelines SASI - https://sasi.unionworks.co.ukSEO & Marketing - https://statamic.comRaising prices - Translateci.com | orderlyemails.com

This week we thought we'd have nothing to talk about, because we'd just met in person earlier in the week. Turns out we did, and this is one of our longest episodes!

TranslateCI: https://translateci.com/ (Shopify App Store Listing in Beta) Lemon.io for hiring: https://lemon.io Polaris for Rails: https://polarisviewcomponents.org Polaris for Vue: https://github.com/HulkApps/polaris-vue https://inertiajs.com

Jack has some big news, that we can finally talk about! We also talk about building new apps, multi-language and the Shopify App Store listings and much more.

Jack works on getting technical articles written for TranslateCI, and we talk about the hard things about writting in general. Bjorn follows up on the new Marketing campaign, Facebook Ads and more.

This week Jack and Björn talk about finding balance between support and business development, building in public, latest changes in the Shopify App Store and a whole lot more.

London, co-working and personal assistants TranslateCI: https://translateci.com/ Sponsorship of Laracasts: https://laracasts.com/ App Bridge 2.0 upgrades finished for Order Printer Pro: https://apps.shopify.com/order-printer-pro Planning of Basecamp using Shape Up: https://basecamp.com/shapeup Marketing Campaigns New App Store experiments

rails.new https://laravel.com/docs/8.x/valet https://beyondco.de/services

@JustSteveKing - Laravel programmer with great tutorials: https://twitter.com/JustSteveKing App Store Redesign AMA: https://twitter.com/ShopifyDevs/status/1479091995389878273 Gov UK view component library: https://design-system.service.gov.uk/components/

App Bridge, Marketing, Shopify App Store Listing Changes and much more..

Translate.ci: https://www.translate.ci FORSBERG+two blog: https://www.forsbergplustwo.com/blogs/news Github Marketplace: https://github.com/marketplace Laravel Shift: https://laravelshift.com Migration to Shopify App Bridge 2.0: https://shopify.dev/apps/tools/app-bridge/migrating-legacy Vishwesh Shetty's Shopify AppStore Marketing Consultation: https://vishshet.gumroad.com/l/ykcTQD The Bootstrapped Experience now includes a full written transcript, powered by Otter.ai

Shopify Unite 2021: https://www.shopify.com/partners/blog/shopify-unite-announcements-2021API Release notes: https://shopify.dev/api/release-notes/2021-07

FORSBERG+two's new app logos: https://twitter.com/FORSBERGtwo/status/1398208344310038531 Shopify Voice & Tone style guide: https://polaris.shopify.com/content/voice-and-tone Mailchimp Voice & Tone style guide: https://styleguide.mailchimp.com/voice-and-tone New Shopify App Store categories: https://shopify.dev/concepts/app-store/getting-your-app-approved/app-categories

Jekyll for static sites and emails: https://jekyllrb.com/ Amazon EventBridge: https://aws.amazon.com/eventbridge/ Shoryuken for Ruby: https://github.com/ruby-shoryuken/shoryuken Twitter thread on negative reviews: https://twitter.com/benfkennedy/status/1389329279708585985 The Support Heroes: https://www.thesupportheroes.com/ Shopify Plus Certified Apps: https://apps.shopify.com/collections/plus-certified-apps New Shopify App Store design Finding motivation Worst bug experiences

View Components: https://viewcomponents.org Partner Metrics Ideas: https://partnermetrics.io/overview Webhooks: De-duping via hash signature Amazon event-bridge, a better alternative? https://shopify.dev/tutorials/manage-webhook-events-with-eventbridge Laravel Vapour (AWS helper): https://vapor.laravel.com/ Hatchbox for Ruby on Rails: https://www.hatchbox.io/ What's the reason for the slowdown in Shopify app installs?

App Store Ads Attribution and Optimization. Recommend this video series: https://www.youtube.com/watch?v=ho1ax1CloS0 Playing with Rails Turbo Frames: https://boringrails.com/tips/turboframe-lazy-load-skeleton Deprecation of EASDK and migrating to App Bridge 2.0: https://shopify.dev/changelog/easdk-being-removed-and-embedded-apps-must-migrate-to-app-bridge Google Adwords Tip: Make sure the ad text (not target keywords) contains ”Shopify App”. Increases quality of clicks (and thereby optimizes your budget)

Windy, aTailwind tool: https://usewindy.comBrand guidelines creation: https://canva.comOrderlyPrint: https://forsbergplustwo.com/pages/orderlyprintShopify App Store Analytics: https://www.appstoreanalytics.ioNeat A/B Testing: https://neatab.com

LiveWire: https://laravel-livewire.com/ StimulusJS: https://stimulus.hotwire.dev/ Keir Whitaker (Shopify App Marketing Audit and Roadmap): https://keirwhitaker.com/

Burnout Yearly pricing Upgrading Shopify API versions Book: Essentialism: https://www.audible.com/pd/Essentialism-Audiobook/B00IWZ6XGA

Translate CI: https://translateci.com/Shopify Polaris: https://polaris.shopify.comPartner Metrics for Shopify: https://partnermetrics.io

Traction by Justin Mares AIDA framework (copywriting formula, aim for 150 words for an explainer, roughly) Fivrr.com Bread n Beyond (explainer videos) Shopify App Store Ads

This week we get into the details of an incident with one of Bjorn's apps (more on that next week) which got it unpublished from the app store for a week, Jack goes on a wild goose chase with the Assets API and shares some great tools for Laravel developers.Spatie.be: https://spatie.be/OrderlyEmails: https://apps.shopify.com/email-templatesStimulusJS: https://stimulus.hotwire.dev/

This week Jack hits a roadblock with Superhero, Bjorn get's excited about AppKit and the new Polaris Figma UI kit, and some exciting news coming for PartnerMetrics.Superhero: https://www.trysuperhero.com/Polaris Figma Design Kit: https://www.figma.com/@shopifyPartnerMetrics: https://partnermetrics.io

Jack submits a new Shopify app called "Superhero", Bjorn hires his wife for marketing and bookkeeping, and both reflect on 2020 and the year ahead! We also have a special guest appearance from Jack's cat

This week we discuss Jack's coming plans to record screencasts for TranslateCI, we share our experiences with the Shopify App Store Ads and we get into our preferred ways of creating logos and creative assets. Show notes:TranslateCI: https://translateci.com/Figma logo design course: https://howtoproduct.co/#logo-design-courseShopify app ads: https://shopify.dev/concepts/app-store/advertisingLooka (logo designer): https://looka.comManypixels: https://www.manypixels.co/Neat A/B: https://apps.shopify.com/neat-abFORSBERG+two: https://www.forsbergplustwo.com / https://apps.shopify.com/partners/forsberg-two

Welcome to the first episode of The Bootstrapped Podcast. In this episode, Jack and Bjorn introduce themselves, talk about what they are working on, hiring employees and the new Partners API coming from Shopify.* We are working on the audio quality, so next weeks episode will be better :)