Domesticated felid species
POPULARITY
Categories
Drew and Billy recap the Cats' 72-63 win at South Carolina.See omnystudio.com/listener for privacy information.
(00:00) The guys open the show discussing the idea of cats & dogs living together. Also, Fred doesn't wanna be around anymore… when it comes to living in the northeast during the winter time.(19:24.454)(34:06.824) WHAT HAPPENED LAST NIGHT: Is Team USA celebrating a little TOO MUCH??? The Red Sox go all-in early on ABS challenges. The Boston Celtics overcame a slow start and earned a lopsided victory over the Phoenix Suns, 97-81. Eliot Wolf spoke to the media as the NFL Combine ramps up.Please note: Timecodes may shift by a few minutes due to inserted ads. Because of copyright restrictions, portions—or entire segments—may not be included in the podcast.CONNECT WITH TOUCHER & HARDY: linktr.ee/ToucherandHardyFor the latest updates, visit the show page on 985thesportshub.com. Follow 98.5 The Sports Hub on Twitter, Facebook and Instagram. Watch the show every morning on YouTube, and subscribe to stay up-to-date with all the best moments from Boston's home for sports!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Just The Cats 02-25-26 by Big X Sports Radio 1450/96.1 WXVW
In this episode of “Half Hour”, we take a closer look at the upcoming Spring 2026 Broadway season, highlighting new productions, high-profile revivals, and the casting announcements shaping the conversation. We discuss Daniel Radcliffe leading Every Brilliant Thing at the Hudson Theatre, Nathan Lane and Laurie Metcalf returning in Death of a Salesman at the Winter Garden, and the Broadway arrival of Beaches, A New Musical at the Majestic with Jessica Vosk and Kelli Barrett. The conversation also touches on titles including Dog Day Afternoon, Giant, Becky Shaw, Cats! The Jellicle Ball, The Fear of 13, The Rocky Horror Show, Titanique, Fallen Angels, The Lost Boys, Joe Turner's Come and Gone, The Balusters, Proof, and Schmigadoon, and how they collectively define this spring's landscape on Broadway. Follow and connect with all things @HalfHourPodcast on Instagram, TikTok, and YouTube. Share your thoughts on these productions in the comments on Spotify, and let us know what you would like us to cover next. If you enjoy these conversations, follow Half Hour and leave a rating and review so more theater lovers can find the podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices
It's just the two of us as we sit down with some of the funniest and filthiest audience confessions from our live show. This is the stuff you just couldn't make up... Tune in to hear all sorts of tales about badly behaved teachers, a wrongfully accused cat, a hoovering accident and more... Huge thanks to everyone who has shared their hilarious stories with us, and to everyone who has been to our shows and heard them live. Our Hot Mess tour is running right up until Christmas - Hertford this week, Scotland next week, and then everywhere from Norwich to Northern Ireland! Go to scummymummies.com for dates and reasonably priced tickets. Thank you for listening! Hosted on Acast. See acast.com/privacy for more information.
Just The Cats 02-24-26 by Big X Sports Radio 1450/96.1 WXVW
“I think that CATS needs to carry on existing. And when I say this word, I mean it with absolute love. Like a museum piece. It deserves to be preserved.” This episode features longtime CATS performer Gavin Eden who most recently played Skimbleshanks on the International Tour and has worked on productions in Germany, Korea, China, and on Royal Caribbean's Oasis of the Seas. Gavin shares how he first encountered CATS via the 1998 VHS, learning the show in German, and memorable performance moments like going on as Mungojerrie in Act 1 and Mr. Mistoffelees in Act 2. He also dives into his fun onstage improvisational tradition of choosing a different “station master's daughter” each show as Skimbleshanks. 01:21 First CATS Memory: 1998 VHS, Ballet Roots & Cat Obsessions 06:42 Learning CATS in German 13:33 Character Chemistry 30:28 Global Audience Etiquette 40:21 Onstage War Stories 44:35 Station Master's Daughters Tradition 49:24 Rapid Fire Check out Gavin on Instagram: @gabitchi Produced by: Alan Seales & Broadway Podcast Network Social Media: @TheWrongCatDied Learn more about your ad choices. Visit megaphone.fm/adchoices
In hour two, Larry discusses the validity of the theory that officiating seems biased against Kentucky in men's college basketball and whether Coach Pope was justified in making the claim the Cats were cheated by the refs against Auburn. See omnystudio.com/listener for privacy information.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices
Just The Cats 02-23-26 by Big X Sports Radio 1450/96.1 WXVW
Diving into plenty of college hoops, with Matt Tait from R1S1 on the Jayhawks, plus Mizzou continues the bubble dance, and 'Cats play out the string. Plenty more with the USA hockey win, SKC dud of a start, signature PGA, and the Royals get rolling in the desert. Come on along!
Jack's Silly Little Friendly Neighborhood Star Trek Discovery Podcast
Jack welcomes Those Enterprise Cats to his feed for their maiden voyage with Enterprise! Barm talks about the Maxim Era, Sam puts on a fashion show, and none of us can get enough of Dr. Phlox and a Klingon in cornfield.
The officiating getting the hackles up on the back of the Cat's skipper during the post-game press conference for Kentucky Vs Auburn. Cats lose to the Tigers 75-74 on the flop. Kenny and Larry siding with Coach Pope on this one, the refs got it all wrong See omnystudio.com/listener for privacy information.
Daniel, Kelly, and John take a look at the 2026 March Madness of Board Game contestants. To fill out your own bracket check out Google Spread Sheet Deadline is March 15th:https://docs.google.com/spreadsheets/d/1bjKmvs8vm_M5PswpqanGbISRLmliBCuAxpFdk0MIrxQ/edit?usp=sharingJoin our Facebook Group to vote in the daily match ups Starting on March 16th: https://www.facebook.com/groups/13742363295145790:00 Intro07:35 Rajas v Architects10:04 Heaven and Ale v Clans of Caledonia11:17 Forum Trajanum v Comic Hunters12:23 Feast for Odin v Welcome To14:16 Marrakesh v Keyflower15:45 Ezra & Nehemiah v Fountains17:22 Palace of Carrara v Libertalia19:59 Clank v Faiyum22:28 Green Finals25:35 Luthier v Pipelin27:27 Boonlake v Paperback29:28 Wyrmspan v Galactic Cruise31:41 Galileo Galalie v Slay the Spire33:26 Isle of Cats v Creature Caravan34:58 Shallow Sea v Endless Winter36:35 Hamburg v Root39:33 Forest Shuffle v Rock Hard40:48 Purple Finals42:35 Unmatched v Red Cathedral44:29 Gloomhaven v Natera46:50 Marvel Champions v Aquatica48:32 Heat v Abyss50:58 Legendary v Tyrants of the Underdark52:44 Marvel United v Crossing Oceans54:40 Time's Up v Endeavor: Deep Sea56:47 Power Grid v Lightning Train59:07 Blue Finals1:00:21 Brian Boru v Crokinole1:02:32 Godfather v Petrichor1:04:10 Grand Austria Hotel v Mad King1:05:53 Finspan v Glen More II1:07:21 City of Spies v 7 Wonders Duel1:09:37 Ethnos v Seasons1:11:40 Pan Am v Wonderlands War1:13:50 Canva v Oracle of Delphi1:15:50 Red Finals1:20:31 Outro
Chrissie and Jack left Friday’s show last week excited for the weekend ahead and their Withering Heights Movie Date on Sunday…but Chrissie ‘stood’ Jack up for what she’s deeming a momentous occasion. Chrissie’s pet Cats, Bruno and John Fox turned 1 and she thought it deserved a celebration…Jack doesn’t think it’s a strong enough reason to ditch their date. 00:00 - Jack's been stood up AGAIN 00:52 - Have you been stood up over the weekend? 05:32 - Tara Moss has got a story from the 80s that just wasn't quite right 10:36 - What wasn't quite right in the 80s? 16:27 - What's the Hannah Montana Reunion going to be like? 19:09 - So why did Chrisse stand Jack up? 20:33 - Chrissie's Quizzie 25:18 - Chrissie through a 1st Birthday for her Cats... 30:45 - Do you throw your pet's a Birthday Party? 33:58 - Justin Bieber's 'baby' is now singing Baby.See omnystudio.com/listener for privacy information.
Matt and Billy recap the Cats' 75-74 loss at Auburn.See omnystudio.com/listener for privacy information.
With Will laid up this week, All-Ireland winners Paul Murphy and James Skehill were handed the reins of this week's Hurling Pod...They discussed Limerick stretching their unbeaten record against Tipp to 13 games, a battling draw between Dublin and Wexford at Croke Park, Kilkenny narrowly overcoming Waterford and Kildare putting it up to Clare. The Hurling Pod on Off the Ball with Applegreen - helping you relax, recharge, and enjoy the journey ahead.
Dr. Jessica Levy is here to take questions and share her knowledge. Callers have a kitten with smelly toots and a dog who's a thief. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Cats On Trees Feat Calogero - Jimmy (2015) Saez - Jeune et con The Odds - Gabriella Gaëtan Roussel - Je reste là Ridan - Ulysse Superbus & Kyo - Ok Ko Etienne Daho - Bleu Comme Toi Helena - Tout a changé (Rien n'a changé) Indochine - Sanna Sur La Croix L'affaire Louis Trio - Mobilis In Mobile Saule Feat Charlie Winston - Dusty Men Tryo - L'hymne de nos campagnes Julien Doré - On Attendra L'hiver James Blunt Feat Léa Paci - Cold Emma Daumas - Tu seras Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.
A lonely little girl's imaginary conversations with her cat take a surprising turn when the cat begins talking back — and together they decide to meddle in the lives of the adults around them. | #RetroRadio EP0590CHAPTERS & TIME STAMPS (All Times Approximate)…00:00:00.000 = Show Open00:01:30.028 = CBS Radio Mystery Theater, “The Child's Cats Paw” (May 17, 1977)00:45:24.503 = Molle Mystery Theater, “Death Talks Out Of Turn” (June 20, 1944) ***WD01:15:25.102 = Cisco Kid, “Mummy In The Desert” (April 21, 1953) ***WD01:42:22.004 = Murder at Midnight, “The House That Time Forgot” (January 13, 1947)02:08:35.672 = The Black Museum, “The Notes” (August 22, 1951) ***WD02:33:34.657 = The Mysterious Traveler, “The Planet Zevius” (May 01, 1951)03:02:40.253 = Mystery House, “A New Lease On Death” (August 19, 1945) ***WD03:29:08.436 = CBC's Nightfall, “Cruel Husband” (December 10, 1982)03:59:03.491 = Nightmare, “Coincidence” (November 26, 1953)04:20:46.076 = Obsession, “Paranoia Death House” (October 23, 1950)04:43:43.757 = Origin of Superstition, “Wishing On A New Moon” (1935) ***WD04:58:03.330 = Show Close(ADU) = Air Date Unknown(LQ) = Low Quality***WD = Remastered, edited, or cleaned up by Weird Darkness to make the episode more listenable. Audio may not be pristine, but it will be better than the original file which may have been unusable or more difficult to hear without editing.Weird Darkness theme by Alibi Music LibraryABOUT WEIRD DARKNESS: Weird Darkness is a true crime and paranormal podcast narrated by professional award-winning voice actor, Darren Marlar. Seven days per week, Weird Darkness focuses on all thing strange and macabre such as haunted locations, unsolved mysteries, true ghost stories, supernatural manifestations, urban legends, unsolved or cold case murders, conspiracy theories, and more. On Thursdays, this scary stories podcast features horror fiction along with the occasional creepypasta. Weird Darkness has been named one of the “Best 20 Storytellers in Podcasting” by Podcast Business Journal. Listeners have described the show as a cross between “Coast to Coast” with Art Bell, “The Twilight Zone” with Rod Serling, “Unsolved Mysteries” with Robert Stack, and “In Search Of” with Leonard Nimoy.= = = = ="I have come into the world as a light, so that no one who believes in me should stay in darkness." — John 12:46= = = = =WeirdDarkness® is a registered trademark. Copyright ©2025, Weird Darkness.= = = = =#ParanormalRadio #ScienceFiction #OldTimeRadio #OTR #OTRHorror #ClassicRadioShows #HorrorRadioShows #VintageRadioDramas #WeirdDarknessCUSTOM WEBPAGE: https://weirddarkness.com/WDRR0590
Learn more about your ad choices. Visit megaphone.fm/adchoices
Just The Cats 02-20-26 by Big X Sports Radio 1450/96.1 WXVW
This morning today we are joined by an audience of 2! We start the morning talking about Soundcloud rappers. Matts daughter has been interested in this rapper named “Nettspend” and the guys react to it. Next the guys get into PUNCH the monkey in Japan. Then we talk about Burger King Japan’s new burger “big mouth white”. Then we have out special guest Dustin who works at Shadow Cats, who gave his spiel on the nonprofit that supports cats with leukemia. After that we had open calls where you the listeners call in and get to share or ask anything. Lastly Bob wanted to try a new way to give away tickets and well this contest speaks for itself.Support the show: https://www.klbjfm.com/mattandbobfm/See omnystudio.com/listener for privacy information.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices
This is hard to say but Daddy Issues Podcast has decided to take an indefinite hiatus.No drama. No fallout. Just growth. Cats be busy. What started as a simple idea turned into 350+ episodes of real conversations, laughs, debates, and moments that meant a lot to us and hopefully to you too.All episodes will stay up. The memories aren't going anywhere.But it's time for us to focus on what's next.If you've ever listened, shared, or supported in any way — thank you. For real.
(February 17, 2026 - Hour Two)10:14pm - The first quarterly appearance of Susie and Todd Bulloch from Hey Grill Hey...INVESTORS???10:35pm -OpenThe BBQ Central Show SponsorsPrimo GrillsBig Poppa Smokers – Use promo code “REMPE26” for free shipping.FireboardPit Barrel CookerMicallef Cigars – Premium Hand Rolled Cigars
Arizona men's basketball ended a two-game skid with a win over BYU in Tucson - but the Wildcats are shorthanded, with no timetable for the return of freshmen Koa Peat and Dwayne Aristode. Can the Wildcats remain competitive in the meantime? We provide an outlook for the rest of the regular season, including predictions for upcoming road games at Houston and Baylor.
Just The Cats 02-19-26 by Big X Sports Radio 1450/96.1 WXVW
Cats drop a game they should not have to Georgia at home. We discuss what went wrong, where we go from here, and play Reasonable or Ridiculous.
Mark Pope on the loss to Georgia; (11:00) Nick Mingione on injured SS Tyler Bell; (19:00) Cats' Pause GM Darrell Bird on the ABA and UK; (39:00) Unforgettable guard Sean Woods on challenges facing coaches today, including NIL dollars; (58:00) West End Bureau Chief Gary Moore and when a robot warns of danger ahead, you should ALWAYS listen...
Not So Quiet On The Western Front! | A Battle Guide Production
We really hope you enjoyed this episode, and if you did, it would mean a huge amount if you could head over to the Untitled History Podcast channel right now, give it a follow and leave a quick review! https://open.spotify.com/show/1pVhf1zLs05L1hPwsB2tJIhttps://www.youtube.com/@UntitledHistoryPodlisten.untitled-history.com From as early as 7000 years before the common era, we have evidence suggesting cats served alongside humans on ships. This isn't just in a civilian capacity. As long as there have been warships, cats have served on them around the world. This is a tradition that has extended well into the modern era. At least 12 cats are known to have been present at the D-Day landings in June 1944. There were almost certainly more felines present in those critical early hours than dogs. Cats would continue to have an official presence on Royal Navy vessels until they were officially banned in 1975, and just how rigorously that ban has been enforced remains a question sometimes today. Individual ship's cats have sometimes been the subject of articles, videos and podcasts. What's often not covered in detail though, is why cats were so important on ships, and how ships throughout the ages managed their presence. So today, in this episode, we're going to explore both the history and logistics of one of the most critical elements of naval history - the ship's cat. Do you like our podcast? Then please leave us a review, it helps us a lot! Host: Gareth Edwards More about Gareth Edwards: https://battleguide.co.uk/untitled-history#host To comment and ask questions, please join our community: https://untitled-history.com/supporters Use our code: Rabbit and get one month free as a Captain, or join as a free member. Support via Paypal: http://battleguide.co.uk/untitled-paypal Merchandise and Shop: https://untitled-history.com/collections/all Our WW1 Podcast: https://listen.not-so-quiet.com/ Our WW2 Podcast: https://listen.both-sides-of-the-wire.com Battle Guide YouTube Channel: https://www.youtube.com/@BattleGuideVT If you want to keep your finger on the pulse of what the team at Battle Guide have been getting up to, why not sign up to our monthly newsletter: https://battleguide.co.uk/newsletter Gareth socials BlueSky: https://bsky.app/profile/garius.bsky.social Mastodon: https://mastodon.me.uk/@garius Battle Guide Twitter: https://x.com/BattleguideVT General Enquiries: untiteld@battleguide.co.uk Credits: - Host: Gareth Edwards - Production & Editing: Linus Klaßen Learn more about your ad choices. Visit megaphone.fm/adchoices
WE ARE BACK! In this week's episode, we interview board game superstar Nick Kopp of Weird Giraffe Games to discuss their incredible catalog of games, including Fire in the Library, Tumble Town, Way Too Many Cats, Wicked & Wise, and Logic & Lore.We also talk about how Weird Giraffe Games got started, what it's been like designing and publishing games for the past ten years, and their current Kickstarter campaign for Logic & Lore (2nd Edition) and the Variance Expansion:If you have any questions, feel free to email us at tabletopmerchant@gmail.com. And check out all the amazing board games, card games, miniatures and more at www.tabletopmerchant.comMusic: Jazzy Frenchy - Bensound.com
El ultramaratoniano Ibón Peyote viene hoy con dos pruebas extremas que incluyen animales. La maratón con gatos rabiosos y una demencial carrera de miles de kilómetros para ayudar a migrar a las avestruces.
On this episode of Best Bets for Pets, host Michelle Fern tackles an important topic for anyone who travels with their pet — especially the more than 800,000 U.S. truck drivers who bring their dogs (and sometimes cats) along for the ride. Volvo Trucks North America has partnered with the Center for Pet Safety to conduct the first-of-its-kind evaluation of pet safety in a Class 8 long-haul truck — and the results may surprise you. Michelle speaks with Chris Stadler of Volvo Trucks about the all-new Volvo VNL, which passed the pet safety assessment, including strength-tested anchor points compatible with CPS-certified harnesses and carriers, an industry-leading battery-powered Parking Cooler that keeps pets comfortable up to eight hours without idling, and innovative sleeper-cab design features that support safe pet travel. Whether you drive a big rig or a family SUV, this episode highlights crucial lessons about securing pets, managing temperature, and raising the bar for travel safety for our four-legged co-pilots.EPISODE NOTES: Big Rigs & Barking Co-Pilots - Volvo: Raising the Bar on Pet Travel SafetyBecome a supporter of this podcast: https://www.spreaker.com/podcast/best-bets-for-pets-the-latest-pet-product-trends-pets-animals-pet-life-radio-original--6667904/support.
El ultramaratoniano Ibón Peyote viene hoy con dos pruebas extremas que incluyen animales. La maratón con gatos rabiosos y una demencial carrera de miles de kilómetros para ayudar a migrar a las avestruces.
0:00 Intro 0:08 Accusations 6:41 Phone 12:14 Testify Learn more about your ad choices. Visit megaphone.fm/adchoices
Michele brings the case against her husband, Nate. Michele and Nate are living the childfree dream: three cats, two dogs, and a Subaru Baja. They have it all. But Michele wants more pets! Nate has two cars and a motorcycle. Michele says that if they are embracing vehicle maximalism, it's only fair to embrace pet maximalism. Nate says they have enough pets for now. Who's right? Who's wrong? With Guest Bailiff Jean Grae!BROOKLYN! Join Judge John Hodgman and Bailiff Jesse Thorn LIVE at The Bell House for NIGHT COURT (no, not that one)! Get your tickets here: Friday, March 6, Saturday, March 7Thanks to reddit user u/Dinosaur1972 for naming this week's case! To suggest a title for a future episode, keep an eye on the Maximum Fun subreddit at reddit.com/r/maximumfun!Follow Judge John Hodgman on:YouTube: @judgejohnhodgmanpodInstagram: @judgejohnhodgmanTikTok: @judgejohnhodgmanpodBluesky: @judgejohnhodgmanReddit: r/maximumfunPlease consider donating to Al Otro Lado. Al Otro Lado provides legal assistance and humanitarian aid to refugees, deportees, and other migrants trapped at the US-MX border. Donate at alotrolado.org/letsdosomething. Judge John Hodgman is member-supported! Become a member to unlock special bonus episodes, discounts on our merch, and more by joining us at: maximumfun.org/join!
Matt and Billy recap the Cats' 86-78 loss to Georgia.See omnystudio.com/listener for privacy information.
The AG University app is here!! Download it now. In this episode, Professor AG sits down and shares a few big reflections from her own life. She talks about how childhood experiences shape how we communicate today, why we tend to overshare or over-explain, and what she has learned about emotional regulation along the way. It is a friendly reminder to trust yourself and share from a more grounded place.Join the Dancing Unicorns Community and start your FREE trial today. Every emotion is met with a somatic practice, with guided videos for exactly how you feel.Timestamps00:00 Introduction to AG University Podcast03:11 The Magic of Cats and Morning Routines05:50 Launching the AG University Platform09:06 The Year of the Unicorn: Embracing Magic11:54 The Art of Oversharing and Vulnerability18:00 Truth, Lies, and Personal Narratives23:50 Understanding Misunderstanding: The Power of Acceptance30:00 The Freedom of Being Misunderstood35:46 Conclusion and Call to ActionKeywords: AG University, somatic healing, emotional regulation, personal growth, podcast, mindfulness, self-awareness, boundaries, oversharing, authenticityWhat is AGU? After launching an energy work practice rooted in the Akashic Records, AG uncovered so much information that she needs the world to hear! It's her duty and personal mission to help people get in touch with their intuition and energetic gifts, and ultimately become the brightest and boldest version of themselves! This is your official acceptance letter: WELCOME TO AG UNIVERSITY! AG's Energetic Protection CoursesAG's Book Club How To Read The Akashic Records CourseSign up for the newsletter if you are interested in doing a reading with Anna Grace, or learning more about her energy work practice. Sessions will ONLY become available here - her booking link will never be shared on any other platforms: Sign up hereIf you aren't already - you can connect with AG on Instagram and TikTok: @annagracenewell on all platforms! XO
Do you ever fail to prepare to meet your would-be target so badly that you end up road-tripping with him and your new boyfriend?Resources: Mobilize.usStand With MinnesotaMN Immigrant Rights Action Committee (MIRAC)The Immigrant Defense NetworkImmigrant Law Center of MNBook: Super Edition: Tallstar's Revenge Support us on Ko-fi! WCWITCast Ko-fiFollow us on BlueSky! WCWITCastFollow us on Instagram! WCWITCastCat Fact Sources:Cat in a Tree Rescue - About Dan KrausArboreal Cat Rescuers GuideDirectory of Resources – Cat in a Tree Emergency RescueCat Man Do Rescue, Cats and Drones in Trees (@catmandorescue) • FacebookNormer Adams - YouTubeMeet the Atlantan who's rescued more than 1,000 cats from trees - Atlanta MagazineMeet Normer Adams, the Hero Tree Climber Behind 'Cat Man Do' Cat Rescue in GeorgiaMusic:Happy Boy End Theme Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0https://creativecommons.org/licenses/by/4.0/This transformative podcast work constitutes a fair-use of any copyrighted material as provided for in section 107 of the US copyright law. Warrior Cats: What is That? is not endorsed or supported by Harper Collins and/or Working Partners. All views are our own.
While the left works hard to find any little thing that looks bad for ICE or our current enforcement of immigration, the man in charge turns out to be a real human with a real heart. Wait until you hear the story Tom Homan told at a conference about the victims of our open borders. According to a report by the Topeka Cap Journal, democrats approved all kinds of voter packets to be sent to Kansans that never requested them. This is a huge scam. We have the information you need to disable that start/stop button on your car. Ron DeSantis hammers NYC over the Mayor's new budget as it's bigger than the entire state of Florida budget. In sports, no Jerome Tang spells success for KSU as they get a win. The Royals take batting practice with the new ball/strike computer system on at Surprise Stadium. It happened on a day the leader of the player's union resigned in a sex scandal. And a self proclaimed "woke bit__" skating for team USA had a little too much Trump hate in her heart and flamed out on the ice and then embarrassed us all as a total baby balling her eyes out. Ughh. Tiger Woods is in the news and our Final Final is a beautiful message about Jesse Jackson.
Hello Spirit Talkers
Just The Cats 02-18-26 by Big X Sports Radio 1450/96.1 WXVW
Natalia Ball, global chief growth officer at Mars Pet Nutrition joins The Big Impression podcast to talk about how Pedigree transformed a local Brazilian insight into a global business story. She also shares why she is now focused on the next frontier of growth: Connected commerce and making sure brands show up when AI agents, not just people, are making purchasing decisions. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to The Big Impression.Ilyse Liffreing (00:09):This week we're joined by Natalia Ball Global Chief Growth Officer at Mars Pet Nutrition home to brands like Pedigree and Sheba.Damian Fowler (00:18):Last March, pedigree launched a bold, purpose-driven campaign in Brazil celebrating mixed breed dogs, especially the iconic Vela Caramelo.Ilyse Liffreing (00:27):It wasn't just a campaign, it became a movement boosting adoption and challenging long held bias.Damian Fowler (00:35):The work went on to win top honors at the 2025 cans. Lions including the titanium lionIlyse Liffreing (00:41):And its impact is still rippling across markets and media channels worldwide.Damian Fowler (00:45):So today we're unpacking what made it work with the person who helped drive it. Natalia, tell us about the Carello campaign and how you landed on the idea.Natalia Ball (00:57):Carmelos are mixed dogs that are beloved in Brazil. They are found on the streets everywhere. They are the subject of meme, street culture, and people just identify Carmelo as the Brazilian dog. However, the inside that we discover was that this dog is 90% less likely to get adopted than breed dogs. So it is the most popular dog in Brazil, but the most overlooked. And when we learned about that, we decided that we wanted to make a difference and that we wanted this dog to get the position it deserve and pedigree decided to champion the underdog and become the official brand of caramel's in Brazil.Damian Fowler (01:41):You talked about the caramel. Could you just describe a little bit more for people who don't really know the caramelo and that term Vita, where does that come from?Natalia Ball (01:52):Yes, so caramels are basically mixed breed dogs that you can find on the streets of Brazil everywhere they are called caramel because they are caramel color and that's what it is in Spanish and they tend to be that caramel color, short hair. But there are different ways that these dogs look and feel because they are mixed breeds. But like I said, they are beloved dogs in Brazil, but when it comes to getting a pet, getting a dog, they are not the ones that people are going for. They see them as street dogs, not a dog that you have in your house. And the whole campaign was about, like I said, championing these caramels, driving adoption of mixed breed dogs, not only breed dogs. And we did that by saying that if caramels were considered non breeded, pedigree was going to give them a breed and who better to give them a breath than pedigree.Ilyse Liffreing (02:48):Great. And then at what point did you connect that insight to the campaign itself?Natalia Ball (02:54):What you need to know about pedigree? Pedigree is one of the largest dog brands in the world. Pedigree feeds more dogs than any other brand, and it has been there for many years and for the past 20 years or more, pedigree has been driving adoption, encouraging people to adopt pets everywhere. We have had a lot of iconic campaigns so much which maybe you would've heard, like for example, docs on Zoom during COVID or the child replacement program, which was a very interesting one. And we were talking about adoption in Brazil, but other local brands were talking about adoption too. So we were not cutting through and it was only when this insight came to us, which was a very deeply local insight that we made the connection, if we want to drive adoption in Brazil, this is going to be the way in and we're going to make this as big as it can possibly be.(03:51):Because we, from the very beginning saw we understood this idea of the vi Lata. You mentioned it before by the way, the vi lata is how you call mixed breed dogs in Brazil. And so when we had these conversations about this insight, the injustice of this beautiful dog not getting adopted, but also the cultural impact that it would have on resilience themselves, who could see themselves related in the fact that they were being championed, we decided to go really big on this campaign and not only do just an activation, but actually we are doing this campaign. We did it all of last year and we continue activating through this year. And some of the ways in which we championed this was actually by creating a caramel kennel club by creating the first ever caramel DNA testing. And it's the largest ever DNA test done in mos in all of history, kept creating a Carmelo dog show and not only that, putting caramels for the very first time ever on our packs. So it was really a way to give them the rightful place.Ilyse Liffreing (05:01):I love how you guys just took it a step further than even just it being a campaign and you actually adopted it into your packaging and the whole bit. At what point did you realize that the campaign wasn't only just a marketing ploy and it began actually affecting culture?Natalia Ball (05:23):Yeah, I mean this campaign has really changed culture in Brazil, but it was a campaign that was deeply rooted in culture itself because Carmelos were part of Brazilian culture. But when we realized the campaign became bigger than ourselves, absolutely. When it started driving difference in adoption of Carmelos, we saw more than 200% lift of caramelo adoption just in the first month. And we saw a 65% increase in likelihood to adopt a Carmelo in the future with this campaign. And then when we started seeing other brands and other businesses even outside of the pet care category start using the Carmelo in their campaigns in their advertising, that's when we knew this had really hit culture big. An example of that was Chevrolet that actually launched a partnership with Netflix that launched a documentary about caramel, and several launched a caramel or a caramel colored car in a promotion.(06:29):Other brands like Honda or Whirlpool also feature caramels in their advertising. So we started seeing that this became much bigger than ourselves, but maybe the biggest achievement that we had with this campaign other than driving adoption itself, which was the cost at the end of the day, was the fact that we were betting on the mixed pre-doc actually not being accepted in dog shows because only breed dogs are accepted usually in dog shows. But at the end of the day, the movement became so big that after only two weeks of this campaign, the federation that actually controls the dog shows called us and said, we now want to move to accept mixed breed dogs in all of our shows. So that was a huge achievement that we never knew it would be possible.Damian Fowler (07:18):What's really interesting to me about this campaign is the way you focused on one region, one country, one market, but obviously you're a global brand. So how does that connection to the local end up escalating? So it became this global campaign.Natalia Ball (07:35):Like I said, adoption is a huge cost for us, and we have been very consistently on pedigree, driving adoption for a long time. So we have an evergreen brief that goes out to all of our agencies on adoption, and in my case in particular, I am a strong believer in creative excellence as a driver for growth. And so I put a creative excellence program in place that included building capabilities on creative excellence, but also creating a creative council where the best ideas could come faster to the marketing leadership of Mars Pet Nutrition so that we could move at speed, but also we could fund the better ideas. And in this creative council DL map team, Al Map VO, who are the agency that came up with this idea presented Carmelo. And from the very beginning, me and the whole leadership team fell in love with it, and so we decided to fund it.(08:31):We decided to go big and to give it our full support. We knew it had the potential to drive the business and change culture, and I think in this case, the important thing about the campaign, obviously it did a lot of good. So it's a purposeful campaign and pedigree is a purposeful brand, but it was not only about the purpose, it was also about driving business results. Through the campaign in the first couple of months, we were able to grow 15% and through all of last year, we moved to grow volume and value by double digits. So the campaign really did the job about turning around the pedigree brand and delivering results not only on the cost but also on the business.Ilyse Liffreing (09:11):That's great. And you're doing something right when all the other brands out there are copying you guys suddenly in pop culture and everything like that. I'm very curious about as the campaign evolved, obviously it started out from a social aspect, but as it evolved, how did you decide what other channels to bring it into? What other channels did you try out in this process?Natalia Ball (09:42):Yes. Actually this campaign started as social first and we then boosted with media. The way it started is we partner with local influencer called Tata Vernick. She loves caramels and she herself has adopted caramels. And we asked her to register her caramel in a dog show because we knew that her caramel was going to get rejected, which it did. And so she posted on her Instagram that had 60 million followers that she was outraged that her beautiful and smart caramelo could not be accepted in a dog show. This went viral immediately in Brazil and everybody was outraged. This went on the evening news, the morning shows everywhere, and we waited for it to gain enough fire for us to step in. So actually we were planning that this was going to take a couple of days, but at the end we had to act after only 10 hours because this became so big so quickly.(10:41):And we step in and we said, you know what, Tata, don't worry. Pedigrees got you. We're going to give all caramels a breed. And we launched the campaign with our beautiful campaign video that talks about our program of giving them a DNA test, giving them a show, giving them a kennel club and giving them everything that breed dogs have. And then after that, we use that video and we boost the message. The video went viral as well, but we boost the message, for example, with connected TV as well as Prime and Disney, et cetera. So in order to make sure that everybody had listened to it, but it was truly an omni-channel approach because we use a lot of offline tools like for example, the dog show itself that we created or the adoption drive that we had later on where we were invited people to adopt caramels and then online tools like Instagram or Connected TV or Disney, et cetera.Damian Fowler (11:38):You suggested that the kind of timeline got really sped up really fast. So this thing you had to act very quickly. At what point did you realize you had a hit on your hands in a way, and how quickly did it escape the local context and became this bigger campaign that everyone looked at?Natalia Ball (12:01):Yeah, this exceeded all of our expectations. So we knew that it was going to get picked up, but like I said, we were not expecting for this to become so big so fast. And the fact that it appeared in all of the big shows, evening news, morning shows, et cetera, it appeared as well on national media, on print Everywhere meant that we needed to step in faster, but we were fully prepared for that. So that didn't represent the challenge. It was more of an opportunity. And then the other thing that really surprised us was that the largest dog association reached out to us after only 24 hours to partner to see how mixed beat dogs could then be allowed to compete. We were not expecting this. We were expecting actually that to be attention point that we were going to leverage in our campaign, and this became so big that they just couldn't ignore it. So it was a big win just from the very beginning.Damian Fowler (12:57):Wow.Natalia Ball (12:57):Now one of the things that we're seeing is even though this was very, very local, as we have started sharing this work across many other places in the world, we have realized that the insight actually exists in many other markets. For example, in Chile they have a dog called the Quilter, which is the equivalent of the caramel. We have them in Philippines, we have them all over the world. So this insight can travel. The way to activate might be different because you need to localize to the nuance, but we are very excited about the potential of drive more inclusion of these dogs with these campaigns, but also for pedigree to stand stronger in culture.Ilyse Liffreing (13:36):I love that. As a dog owner, myself and owner of a mutt, I'm glad they're getting their time in the spotlight a little bit more around the world. Generally, I feel like post COVID in the marketing world today, some brands have actually moved away from purpose-driven marketing a little bit, but this is a really good example of it done right. What would you say this campaign proved or maybe disproved about purpose-led marketing?Natalia Ball (14:04):I am a strong believer of purposeful brands actually growing stronger, but it only works when it's aligned truly and authentically to the reason for the brand to exist. Pedigree itself, the purpose of the brand is we believe that dogs bring out the best in us, and pedigree wants to bring out the best in dogs. So the purpose of pedigree is pedigree brings out the good dogs bring to the world to do that. We obviously do that with our great nutrition, but we do that by putting dogs in houses so that they can bring out the best in people. That's what we do because we strongly believe that dogs make us better. So that's why we have been driving adoption for more than 20 years. And when you really make this part of your core DNA and it's authentically linked to the brand, that's when it really works.Damian Fowler (14:56):And one of the proof points of that is the awards that you scooped up last year. Can you tell us a little bit more about how that happened? And that must have happened quickly because the campaign rolled out in March, 2025 by June, you're already in the spotlight.Natalia Ball (15:13):Yes. So this campaign was picked up for a lot of awards at Cannes last year. We won the Rainbow, silver, gold and Titanium. The titanium we are very excited about because it's Mars Inc. First ever titanium. So we are really proud of that, and it's also an award that rewards transformation in the creative industry, and we believe this idea was transformational. We're also proud of, I mean, we've got the many other awards, but the other one that we're really proud of is that we got the Grand Phy in the latam phy and in the Brazil phy, which shows that this was not only a creative idea that was very strong, but also a very effective idea in driving the business. So you can achieve both. You can do good in the world, you can drive the business and you can be creative actually. So it's three.Damian Fowler (16:03):Yeah, that's great. I love that trifecta. What happens to the titanium award?Natalia Ball (16:09):Well, I have it right hereIlyse Liffreing (16:10):With me.Damian Fowler (16:12):NoIlyse Liffreing (16:12):Way. Very nice. Beautiful here. It's beautiful.Damian Fowler (16:16):Beautiful. Well, congrats again. So from that, obviously momentum has come on. We've talked a little bit about how it influenced other brands, but in terms of the campaign continuing, what's next? How are you thinking about expanding this?Natalia Ball (16:33):In Brazil itself? We want to stay committed to this idea. We don't want to do one and go, and we are working, we continue activating the campaign through all of our channels. We continue doing adoption drives. For example, very recently we released the results from the DNA research that we did. So we find ways to keep this relevant. But now I think the next stage is to move on from not only caramels but all mixed breed dogs. Because with this campaign, the sentiment has been extremely positive. We got 99% positive sentiment. The only 1% negative comments was what about the other mixed breed dogs? They also deserve to be adopted. They also deserve recognition. So I think that's probably where we're taking it next in Brazil and then outside of Brazil, we are working on, like I said, these inside travels very well, but we're working on how to localize it in a world that feels authentic for the specific markets. I can't share anymore. Stay tuned, because some interesting things are coming soon.Ilyse Liffreing (17:44):And it sounds like that theme is going to keep going with this idea of all putting mutts in the spotlights from now on too.Natalia Ball (17:54):Exactly, yes. This is about inclusion. At the end of the day, our hope is that mutts are shown everywhere. We also love breed dogs. They're great. All dogs deserve to be feature everywhere. So our hope is that this campaign will drive inclusion, inclusion in advertising, inclusion in homes, inclusion everywhere.Damian Fowler (18:16):Another thought I had actually is when you were filming this campaign, did you have any standout caramelo stars?Natalia Ball (18:22):Actually, actually, I think our biggest star was Patas Caramel, which we then did a lot of things with her, I think. I mean, I don't record very well, but I think it was Mia, her name, but we did a lot with her in our activation. She was present when we did the dog show, et cetera. So I think that was our biggest star.Ilyse Liffreing (18:43):Oh, that's great. It can't always be that easy to shoot with dogs though, even if they're very well-trained, I imagine it's still a different world than human actors. So Natalia, what problem are you most obsessed with solving right now?Natalia Ball (18:59):I am right now obsessed with agentic commerce and agentic search and winning the race to thatIlyse Liffreing (19:08):BecauseNatalia Ball (19:09):I'm really concerned that in only a couple of years, if we are not winning, we will completely disappear the way all decisions are going to be made. So together with my team, we're trying to figure out how do we stay ahead of that race and how do we crack it pretty soon, so we're ready future.Ilyse Liffreing (19:26):Wow. And just to press you a little bit more on that, so you're talking about probably using agents on your website directly.Natalia Ball (19:35):It's about we are very good about marketing to people. We have cracked the code on how do we talk to people. We have the best insights in pet care, so we know how to create compelling stories that humans will listen to, but we need to crack how to market to agents, how to market to the machine because they are going to be making a lot of decisions for us in the future, in the very near future. And that's what we're working on.Damian Fowler (20:05):You're talking about media buying specifically on the creative side of itNatalia Ball (20:12):Or the LLM. This is about how do you make your brands show up in searches that are being done on ai? This is how do you make your brands be the ones that get recommended to be bought? So for example, when you're on Cha G PT and you're asking Cha G pt, I got a new puppy, what brands should I buy for my puppy? We want our brands to be the first ones to be recommended if you are going to buy a gift, anything like that, we want our brands to show up and we want our brands to show up in good light. And so that's what we're trying to figure out and to win. There is a combination of how do you have the right content in the right places? How do you get the right third parties to talk about you in the right way? What are the media channels where you need to show up? How do you optimize your search? So it is a very complex way. We need to crack the algorithm basically.Damian Fowler (21:12):On that point, how do you ensure your marketing teams have the right capabilities for success?Natalia Ball (21:19):Well, that's a big priority for me as CGO is one of my main jobs is to make sure that we're building capabilities for today and for the future. So in my team, we have a strong capabilities program where each and every one of the people on my team owns a capability and owns making sure that we get best in class content training and as well as the tools, because it's not only the knowledge, it's also the tools in order to do that. But the reality is that none of this works unless you are creating a culture of curiosity. And I really want to instill that in myself and in my teams because the industry is changing so fast. The minute you think you have cracked something, there is a new challenge. And the only way to stay fresh, the only way to stay in line with what's happening is to be curious. Whenever you don't know anything, go and ask someone who knows, go and ask questions like really try to learn instead of fearing the change, be curious about the change, and that's the way that we will build future proof capabilities.Ilyse Liffreing (22:22):Beyond ai, how do you see the role of connected commerce in the pet industry? Are there any other channels, for instance, that you're testing out? I'm thinking of are you testing shopping ads on CTV or any of that?Natalia Ball (22:40):Connected commerce is extremely important for us in pet care. The reason for that is because this category is one of the highest engagement categories that there are out there. People are making decisions for living beings, and they need to do deep research in order to make those decisions because they have real consequences. And so people are very engaged in reading through rating and reviews, and connected commerce gives us an opportunity to connect better with pet parents in those moments that matter most. We also, when it comes to pet care, a lot of our products come in huge bags that are hard to carry. So actually the fact that the convenience of those bags getting delivered at home make so that digital commerce becomes really important in our category. And so what we're trying to is to really help consumers navigate the pet parent journey and moving from content to commerce in a seamless way so that they can make the best decisions for their pets and that we are helping them along the journey to make those decisions.Damian Fowler (23:46):Okay, here's another, what's one marketing rule? This campaign, the Caramelo campaign happily ignored.Natalia Ball (23:52):The one rule that we happily ignore is about keeping your distinctive memory structures consistent because pedigree has always had a golden retriever on its pack. But with the Caramel campaign, we thought that it would be hypocritical of us to feature a breed dog while we were championing a mixed breed dog. So for the first time ever in history, we changed our pack and we feature a caramel, and this made the news again. And this was a huge bold move that we made and that made the campaign even more authentic and more powerful.Ilyse Liffreing (24:28):Now we have a fun one for you. Personal one really. Are dogs better than cats when it comes to brand lift?Natalia Ball (24:36):Oh, when it comes to brand lift, well, actually both are great for brand Lift. We actually have studies that show that when you feature cats or dogs in advertising, attention significantly increases emotional connection, significantly increases. This is why you see a lot of brands that are not in the pet care space featuring cats and dogs. They are both fantastic. Cats are more powerful in meme culture, as you probably know. They are huge in meme culture. And then dogs are some of the biggest stars in social media today. Some of the biggest accounts on social media are dogs accounts. So we are lucky that we get to work in this beautiful category because people want to see dogs and cats. I myself have a dog. My dog's name is Bella. She's been with us for three years and she's great. But the more I work in this category, the more I'm falling in love with cats as well because they are so particular and so unique. So yeah, both are fantastic.Damian Fowler (25:45):And that's it for this edition of The Big Impression.Ilyse Liffreing (25:47):This show is produced by Molten Hart. Our theme is by love and caliber, and our associate producer is Sydney Cairns.Damian Fowler (25:54):And remember,Natalia Ball (25:55):You can do good in the world, you can drive the business, and you can be creative.Damian Fowler (26:00):I'm Damian.Ilyse Liffreing (26:01):and I'm IlyseDamian Fowler (26:01):And we'll see you next time. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Matt and Billy recap the Cats' 92-83 loss at Florida.See omnystudio.com/listener for privacy information.