Podcasts about achieve how

A Marketing and Sales Thought Leader, SAS Marketing Executive, Co-Author of “Aligned to Achieve: How to Unite Your Sales & Marketing Teams into a Single Force for Growth”, 15 Most Influential Women in B2B Marketing, Founding Board Member of Women In Revenue, CMO of InsideView Technologies, Tracy Eiler, discusses the difference between going after accounts from a marketing driven perspective versus pursuing accounts throughout the entire customer lifecycle.   Takeaways: Before tackling CRM, companies need to diagnose the damage. Then there are tools and processes that can be put in place so that information is constantly up to date.  “Data is like a river. It is never going to be perfect.” ~Tracy Eiler Account Pursuit is more than marketing tactics! There is a continuous customer lifecycle: Find, Engage, Close and Grow. This not only targets new accounts that fit our ideal customer, but also ties in customer experience and success. Pay attention to the customer base, especially when it comes to upsell and expansion. Pretend to be a prospect as an exercise to get an opinion on what buyers experience. Look at competitor campaigns as well. The buyer is about 75% through their journey before they make themselves known. Use conversational marketing, reverse ip lookup, or rapid account mapping to deanonymize and encourage conversations early on. Career advice: Trust your gut with more conviction.   Links: LinkedIn: linkedin.com/in/tracyeiler        Twitter: https://twitter.com/tracyleiler Email: tracy.eiler@insideview.com InsideView Technologies: https://www.insideview.com/ Women In Revenue: https://www.womeninrevenue.org Aligned to Achieve: https://www.amazon.com/Aligned-Achieve-Marketing-Single-Growth/dp/1119291755 Chaka Khan's Version of Big Spender: https://youtu.be/nwtuu15WsU4   Busted Myths: CRM and marketing data is foundational to the success of everything we do. Although most companies rate it as high priority, data tends to be accepted as this mess that will never be fully cleaned up. Now is the time to change this! A simple value calculation will reveal how much this “acceptance” is costing companies.   Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/BN9NfZMBSu8

Author Tracy Eiler returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her book, Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth, sales and marketing alignment visionary Tracy Eiler joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in San Carlos, California, her son matriculating to Oregon in the fall, her one-year-old puppy, new research about sales and marketing alignment, and much more! Cheers! Click here for show notes with links mentioned in the interview... https://www.salesartillery.com/authors-quarantine-cocktails/tracy-eiler

Tracy Eiler is a revenue-driving CMO with “core DNA” in demand generation and awareness. She is the CMO at InsideView and has more than 25 years of experience with enterprise and SaaS software companies. She co-authored the best-selling Aligned to Achieve: How to Unite Your Sales & Marketing Teams into a Single Force for Growth ( https://amzn.to/2TMXfnH ). Tracy was recently recognized as one of the 15 Most Influential Women in B2B Marketing.

Altify Research Stated, "If the salesperson is a Woman you will see a 10% Greater Win Rate" which led the host Patrick Morrissey to discuss how to recruit and hire top women in sales. Morrissey smiled when he read Altify’s recent research, The Customer Revenue Optimization Benchmark Study 2019, which found that all things being equal, you can generate a 10% greater win rate if the salesperson is a woman.  And research is coming in from many directions with the same message. To discuss this topic, host Patrick Morrissey interviews Tracy Eiler from Inside View about what it takes to attract and retain women in revenue. Top players that increase revenue are in demand. Recruiting top revenue creators is taking on a new urgency as companies realize there is competition for talent and those that know how to recruit win over those that don’t know it is a skill. Patrick, therefore, suggests that companies should be hiring women if they want an increase in sales. Specifically, many companies have found that women in revenue creation and management often are judged to be especially prized as a recent report from CSO Insights - 2018-2019 SALES PERFORMANCE STUDY specifically points out. This is an annual survey of nearly 900 B2B companies that says women in revenue are especially sought and valued. Visit Women In Revenue's site. About Tracy Eiler Currently an Executive at Inside View, Tracy Eilier is a revenue-driven SaaS marketing executive with “core DNA” in demand generation and awareness. Co-author of “Aligned to Achieve: How to Unite Your Sales & Marketing Teams into a Single Force for Growth” (Wiley, 2016). Eiler has driven marketing strategy for companies with a variety of revenue models including freemium, high velocity/small business, midmarket, enterprise, and OEM. Start-up, a public company, and M&A experience. She marketed to line-of-business executives, end users, IT, and C-suite. Metrics-driven across all initiatives. She has a roll-up-the-sleeves attitude with a strategic and creative outlook. Her professional recognition includes: named a B2B Demand Marketing Game Changer, Top 20 Women to Watch in Sales Lead Management, Most Influential Women in B2B Marketing Technology, and Top 35 #WomenInSales  

  In this session, host Patrick Morrissey interviews Tracy Eiler about what it takes to attract and retain women in revenue.  Top players that increase revenue are in demand, be it attendance at a professional game or products sold in B2B. Recruiting top revenue creators is taking on a new urgency as companies realize there is competition for talent and those that know how to recruit win over those that don’t know it is a skill. Specifically, many companies have found that women in revenue creation and management often are judged to be especially prized as a recent report from CSO Insights - 2018-2019 SALES PERFORMANCE STUDY specifically points out. This is an annual survey of nearly 900 B2B companies that says women in revenue are especially sought and valued. About Tracy Eiler Currently an Executive at Inside View Revenue-driven SaaS marketing executive with “core DNA” in demand generation and awareness. Co-author of “Aligned to Achieve: How to Unite Your Sales & Marketing Teams into a Single Force for Growth” (Wiley, 2016). Eiler has driven marketing strategy for companies with a variety of revenue models including freemium, high velocity/small business, midmarket, enterprise, and OEM. Start-up, public company, and M&A experience. Marketed to line-of-business executives, end users, IT, and C-suite. Metrics-driven across all initiatives. Roll-up-the sleeves attitude with a strategic and creative outlook. Professional recognition includes: named a B2B Demand Marketing Game Changer, Top 20 Women to Watch in Sales Lead Management, Most Influential Women in B2B Marketing Technology, and Top 35 #WomenInSales.

This episode of Marketing Trends was conducted live at the Salesforce World Tour in Chicago. It features an interview with Tracy Eiler, CMO of InsideView and co-author of Aligned to Achieve: How to United Your Sales and Marketing Teams into a Single Force for Growth. On this episode, Ian and Tracy discuss why sales-marketing alignment is so important, how to achieve it, and common CMO pitfalls to avoid. Click here for links, quotes, and full show notes. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world's #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Tracy Eiler, is Chief Marketing Officer at InsideView, and the co-author of a new book, with Andrea Austin, called Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth.

Andrea Austin is the co-author of a brand new book called Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth.

"Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth" by Tracy Eiler and Andrea Austin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/aligned-to-achieve-tracy-eiler