Podcasts about oem

https://youtu.be/yNuajNqTJAY   Key Talking Points https://remarkableresults.biz/remarkable-results-radio-podcast/e649/ (Growth Option: Satellite Location) Wanted to grow, needed more production space, couldn't expand. Options was buying second location or a satellite location Found office space with industrial area ½ mile away- former call center but had 20 ft ceiling and old garage doors Put his best technician to the satellite location All customers go to the original location Opportunity for more heavy line work, and alignment/tires and hiring Culture of teamwork to shuttle back and forth  Has office space now and leases other spaces- offsets mortgage  Creative thinking as a solution  Up 63% last year Connect with the show: https://aftermarketradionetwork.com/ (Aftermarket Radio Network) http://youtube.com/carmcapriotto (Subscribe on YouTube) https://remarkableresults.biz/episodes (Visit us on the Web) https://www.facebook.com/RemarkableResultsPodcast (Follow on Facebook) https://remarkableresults.biz/insider/ (Become an Insider) https://www.buymeacoffee.com/carm (Buy me a coffee) https://remarkableresults.biz/books/ (Important Books) Check out today's partner: Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. By always innovating, Dorman has led the way in growing the aftermarket. Here you will see a few examples of a Dorman OE Fix. An OE FIX is a Dorman repair solution you can't get from the original equipment manufacturer. It means they found a situation where they believe the OEM wasn't giving repair professionals what they wanted, so we fixed it. Everything Dorman does is centered around providing customer value, both in the quality of products, and the creativity of solutions. Our engineers and designers go out of their way to save repair technicians time and save vehicle owners money. Want to really go under the hood? Take the Dorman Virtual Tour athttp://www.dormanproducts.com/Tour ( www.DormanProducts.com/Tour) Tom Grady founded Redhawk Auto Service in 2005 with the goal of providing the Temecula Valley with high-quality automotive service that emphasizes excellence, value, and convenience. Tom Grady has over 35 years of automotive industry experience as a former executive with Ford Motor Company and Nissan. He was also an automotive dealer in Orange County and New York. Mr. Grady has an M.B.A. degree and a B.A. in Economics. The Grady's also own full-service hand car washes and founded Redhawk Hand Car Wash in 2003. Mr. Grady has been actively involved in the community through the Rotary Club and as the past Chairman of the Lake Elsinore Chamber of Commerce. Listen to Tom's previous episode https://remarkableresults.biz/?s=%22tom+grady%22 (HERE)   https://remarkableresultsradio.captivate.fm/listen ()

ปีที่ผ่านมาเราได้เห็นสารพัดกระบวนท่าในโลกของการค้าออนไลน์ ไม่ว่าจะเป็น ‘น้ำปลาร้าแม่อิพิม' ที่อุบัติจากไลฟ์คอมเมิร์ซสู่สินค้า OEM ในแบบฉบับตัวเอง ช่องทางการจับจ่ายด้วยคริปโตที่ทำให้ใครหลายคนต้องมีกระเป๋าเงินใบที่ 2 และความอัดอั้นของ ‘แพลตฟอร์มช้อปปิ้งออนไลน์' ที่ขาดทุนมากกว่าหมื่นล้านในหลายปีที่ผ่านมา ซึ่งวันนี้พร้อมแล้วที่จะเริ่มถอนทุนคืนจากผู้ประกอบการ   กระแสความเปลี่ยนแปลงกำลังเกิดขึ้นอย่างไม่ทันตั้งตัว พ่อค้าแม่ค้าต้องรีบวางแผนสู้ศึกอีคอมเมิร์ซในปี 2022 ได้แล้ว เคน นครินทร์ คุยกับ ป้อม-ภาวุธ พงษ์วิทยภานุ กรรมการผู้จัดการและผู้ก่อตั้งเว็บไซต์ บริษัท TARAD.com สรุป 10 เทรนด์อีคอมเมิร์ซ พร้อมคำแนะนำสำคัญถึงเหล่าผู้ประกอบการ   UPDATE (16.20 น.) : The Secret Sauce ได้รับการยืนยันจากทาง Lazada ว่าจะไม่มีนโยบายการจัดเก็บค่าธรรมเนียมคอมมิชชันกับผู้ขายรายย่อยบน Lazada (การเก็บค่าธรรมเนียมบน Lazada จะดำเนินการเฉพาะกับผู้ค้าที่อยู่บน LazMall เท่านั้น)   *หมายเหตุ ในระหว่างบทสัมภาษณ์เกิดเหตุขัดข้องทางด้านสัญญาณภาพและเสียง ทางทีมงาน The Secret Sauce ขออภัยมา ณ ที่นี้

https://www.youtube.com/watch?v=fZZO8Gk6kec Key Talking Points Word of the year: Execute  Doubled size in 2021 with employees and a second location Goals- what is your execution plan with deadlines?  Task lists Keep both locations on the same page- bring both stores together for a meeting, unifying  Be involved in associations Connect with the show: https://aftermarketradionetwork.com/ (Aftermarket Radio Network) http://youtube.com/carmcapriotto (Subscribe on YouTube) https://remarkableresults.biz/episodes (Visit us on the Web) https://www.facebook.com/RemarkableResultsPodcast (Follow on Facebook) https://remarkableresults.biz/insider/ (Become an Insider) https://www.buymeacoffee.com/carm (Buy me a coffee) https://remarkableresults.biz/books/ (Important Books) Check out today's partner: Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. By always innovating, Dorman has led the way in growing the aftermarket. Here you will see a few examples of a Dorman OE Fix. An OE FIX is a Dorman repair solution you can't get from the original equipment manufacturer. It means they found a situation where they believe the OEM wasn't giving repair professionals what they wanted, so we fixed it. Everything Dorman does is centered around providing customer value, both in the quality of products, and the creativity of solutions. Our engineers and designers go out of their way to save repair technicians time and save vehicle owners money. Want to really go under the hood? Take the Dorman Virtual Tour athttp://www.dormanproducts.com/Tour ( www.DormanProducts.com/Tour) Travis Troy, Owner, Honest Wrenches, Des Moines, IA with Josh Mullins. Travis and Josh met while in college together, and after hearing about the bad experiences of others working within the automotive industry, they decided they wanted to open their own business. With the goal of providing customers with quality service and 100% honesty, Travis and Josh opened the shop in 2011. Since then, Honest Wrenches have continued to provide quality automotive repair to customers and their families in Des Moines and the surrounding communities.  Listen to Travis' Previous Episodes https://remarkableresults.biz/?s=%22Travis+Troy%22 (HERE)   https://remarkableresultsradio.captivate.fm/listen ()

Ben pushes back is urge to upgrade all the parts while taking care of his up-pipes, turbo, and EBV Delete on the Excursion. And, SURPRISE! A coolant leak. America's Diesel Podcast is sponsored by FBomb Diesel Fuel Additive. Drop an F-Bomb on Bad Fuel Economy! Fuel Bomb's F-Bomb Diesel Fuel Additive is a unique proprietary blend of chemicals to help your diesel run better and cleaner. Learn more at https://fuelbomb.com/product/f-bomb/ America's Diesel Podcast is Sponsored by ISSPRO. ISSPRO is a global supplier of electronic instrumentation, sensors, and controls for monitoring engine and vehicle systems. ISSPRO products are used by OEM customers in a wide variety of applications.

https://www.youtube.com/watch?v=QqqONsPvwVo Key Talking Points Dealership “trains” customers that they need to have their car serviced at the dealership. Let the service speak for itself The warranty on repairs is only 12 months/12,000 miles, some imports have just upped the warranty to 24 months/24,000 miles- independents can offer 3 years 36,000 Offering better product as a whole-perception of professionalism (atmosphere/waiting area/website/exterior etc) “Let us be your Google.” Developing lifetime customers- personal touch and building trust Offering convenience- loaner vehicles, pickup and delivery services to our customers at no cost, Uber and Lyft rides We use the best quality OEM parts.  We offer a touchless service that uses a secure online payment portal as well as an outdoor lockbox system. Connect with the show: http://aftermarketradionetwork.com (Aftermarket Radio Network) http://youtube.com/carmcapriotto (Subscribe on YouTube) https://remarkableresults.biz/episodes (Visit us on the Web) https://www.facebook.com/RemarkableResultsPodcast (Follow on Facebook) https://remarkableresults.biz/insider/ (Become an Insider) https://www.buymeacoffee.com/carm (Buy me a coffee) https://remarkableresults.biz/books/ (Important Books) Check out today's partners: This episode is brought to you by Shop-Ware Shop Management. It's time to run your business at its fullest potential with the industry's leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at https://getshopware.com/ (getshopware.com) Are you seeing auto shops in your area get hundreds of 5-star Google reviews and are you feeling left behind because your shop only has a few? Hey look, Broadly is your answer to getting more online reviews. With more reviews, your business will rank higher in search results — and that means more customers coming into your shop every day. Broadly helps you automatically request reviews so that your customers can promote your business with just one click. When you immediately ask for a review after service, when the experience is still fresh in their mind, you're more likely to get a 5-star positive review. Plus, asking for feedback makes your customer feel valued and more connected to your business. Isn't that what you want a connected customer? See how Broadly can help grow your auto shop.  Visit http://www.getbroadly.com/chat (www.getbroadly.com/chat) to learn more. The Panel Jake Sorensen, McNeil's Auto Care, Sandy, UT 2019 NAPA ASE Technician of the Year and 2019 Ratchet + Wrench All-Star technician of the year. He is an ASE Master technician with L1,2 and 3 advanced level certifications. He is the shop manager and diagnostic technician at McNeil's Auto Care in Sandy, UT where he helped develop an apprenticeship program that is registered with the U.S. Department of Labor. This program has graduated several high-performing automotive technicians and was used by NAPA Auto Care as a template for their automotive apprenticeship program. Jake also developed the curriculum for an automotive course that he teaches at an adult education high school. Listen to Jake's previous episodes https://remarkableresults.biz/?s=%22JAKE+SORENSEN%22 (HERE) Jorge Gilligan, Revolution Motor Works, Finksburg, MD Listen to Jorge's Episodes https://remarkableresults.biz/?s=%22jorge+gilligan%22 (HERE). Jon Kloosterman, Director of Operations WestSide Auto Group, Zeeland, MI, 3 Locations. Jon started in the Automotive Industry in 2008 as a General Service Technician for Westside Auto Group. In 2012 he became a full time Service Advisor as...

Jonah Barber is the co-founder of MRX Xtractors. Learn how profitable cannabis oil extraction can be and the different business models available to those in the business or entering this business. Key Takeaways:– From lab testing flower to extraction company – A lot of oil on the market is not good, here's why – The profit margin on a gram of extracted cannabis oil – Throughput from different extraction machines – The different business models in extraction Learn more at http://mrxxtractors.com/   Transcript: As the cannabis market continues to grow around the world, there's an increased focus on extraction, and for good reason. Extracted cannabis oil is arguably the most profitable and integral ingredient for cannabis companies. Here to tell us more about the extraction industry and his extraction solutions is Jonah Barber from MRX Xtractors. Jonah, welcome to CannaInsider. Jonah: Thanks, Matt. It's great to be here. Really excited to speak with you today. Matthew: Give us a sense of geography. Where are you in the world today? Jonah: In the beautiful green state of Oregon. Specifically, Canby, Oregon, which is located about 20 miles south of Downtown Portland. Matthew: Thanks for getting up so early to do this interview. I should tell everybody, it's about [7:00] your time. So thank you. Jonah: Absolutely. Glad to do it. Matthew: So what is MRX at a high level? Jonah: So MRX is an OEM that makes super-critical CO2 and ethanol extraction systems, and we bring kinda complete turnkey solutions for our customers all the way through the whole entire extraction process. Matthew: Okay. And give us a little bit of a sense about your background and journey, and how you got to this point, and why you started MRX? Jonah: You know, the cannabis and hemp industry is something I've always been incredibly passionate about. You know, they always say, "Do what you love," which I always thought was cliché until I actually got to work in this industry. And, you know, how we actually got started was, you know, we looked...You know, Oregon's always been a leading state, as far as a medical cannabis program, you know, having a strong medical program for over 20 years. And when we saw that Colorado went legal, you know, Oregon had almost passed a couple times going legal, and we knew it'd be a matter of time. And we wanted to get in the industry, but we wanted to get into it in a way we thought would utilize our skill sets. We weren't, you know, master growers like a lot of your listeners are and we didn't have any retail experience, and so our background is very technology. And so we wanted to fit in on the technology side on cannabis, and we saw that there was gonna be the need for standardization and quality control when it came to analytical testing laboratories. And when we looked at the landscape about 4 years, we didn't see a lot of that. And so we felt like we had the opportunity to kinda set the standard for what an analytical testing laboratory should be with quality controls, transparency, new state-of-the-art equipment, qualified staff with degrees. It was really kind of the Wild West there for a while, with a lot of people just pumping out high-potency numbers and kinda everything getting a pass for pesticides. And then we really wanted to help set the standard, so we opened up...MRX Labs is actually how we started in the industry. Matthew: Okay. Yeah. It's almost, it can be a huge advantage sometimes to just come in as an outsider because you don't have any concept of the way things should be done. And if you come to the market with skills, you can just start fresh. Whereas people in the industry already can only make kind of iterative changes, where you can start where you wanna start and not have to worry about any kinda legacy. Is that how you felt when you were getting into it? Jonah: We did. We really felt like we had the opportunity to really, I mean, develop a lot of the new methods and technologies, and stuff that just hadn't been developed before. And a lot of that wasn't because someone necessarily couldn't do it, you know, skill set-wise. But it was just because they really didn't have the access or ability to freely work with, you know, cannabis in a research and development capacity. And so we felt very fortunate to be kind of the forefront, to help develop a lot of those, you know, methodologies and things like that, when it came to standardizing testing. Matthew: Okay. Okay. And how many customers have you helped so far? Jonah: You know, from the...Well, there's two different answers. I guess, you know, when we started the lab in 2014, we grew to one of the largest cannabis/hemp testing labs in the U.S. And we ended up working with, you know, thousands of customers here in Oregon. And then on the MRX Xtractors side, where we're the OEM and build all the equipment, we've helped place about 80 different machines in about 10 different states and a couple different countries now. Yeah. So we have about 80 different customers on the extraction side. Matthew: Okay. Okay. Now, the thing I kinda wanna help listeners understand is how you and your partner approach the extraction business. I guess, perhaps, maybe if you could just talk about, you know, frame how other extraction companies look at extraction and how to provide extraction solutions, and then how you and your partner approach it and perhaps how it's a little bit different or better? Jonah: Yeah. So, you know, we do approach it quite differently, how we even came into the extraction industry. And with my partner's background, we've always looked at industries and found deficiencies or bottlenecks and came up with, you know, a better mousetrap, if you will. And so how we got really started on the extraction side was actually based off analytical test results. And so, you know, we started testing everything coming into our lab, and we started seeing all this oil about really flood into our lab. It was really almost overnight. You know, it went from like a lot of flower, then about 3 1/2 years ago, it just started flooding into our lab. And at the time, it was still all medical. And so when we looked at the quality of the oil, you know, it didn't look good, it didn't smell good from an analytical standpoint. When we did, like, a terpene test, it was nonexistent. When we did a solvents test, a lot of it still either had some hydrocarbons left in it or there was a lot of ethanol left in the oil. We actually saw a lot of products coming in in [sounds like] propylene glycol as well. And, you know, it was really concerning from our standpoint. You know, being an analytical testing laboratory, our job is to keep the public safe. And a lot of the products and a lot of the stuff we saw in the products, what people were using for medical purposes, were concerning in the fact that they could potentially cause, you know, some additional damage to whatever ailments they were treating. And I even remember the very first time, you know, I tried CO2 oil. I so badly wanted to like it because I loved the concept, I loved the fact that CO2 was used as the solvent. And to be honest, I absolutely hated it when I first tried it. It tasted kinda like a burnt popcorn to me. And also, after the fact, when I looked at the test results, which it wasn't tested by us, it was like 35% cannabinoids, which meant 50% of it was propylene glycol as well. Matthew: Ooh. Jonah: Yeah. And it just wasn't a pleasant experience. But at the same time, it was flying off the shelves. Like people could not make enough of it. You know, people really like the accessibility and discreteness of vape pens. But at the same time, it was like, "Okay, there's a market for this. But this isn't what we'd consider safe or a high-quality product." Matthew: So Jonah, it sounds like being in kinda the testing part of the cannabis industry, you're in a unique vantage point. You're kind of like the hub where companies that are sending you extracted material or flower are coming to you and talking to you, and you're kinda getting the lay of the land of how this whole extraction business works. Can you talk a little bit about that and what you learned? Jonah: Yeah. We really had a unique perspective because, coming from the testing side, we're kinda like Switzerland. We worked with everybody in the industry. And so we got a chance to talk to all of our customers that were using other extraction technologies and techniques, and kinda got together a list of what they didn't like, what could be improved. And really, kind of our three hallmarks that we came up with was that there was really no repeatability. And so a lot of people were relying upon an extraction artist or the one person that knew how to make the secret sauce or, you know, someone that knew how to stand in front of a machine and adjust 12 different knobs and try to keep it in a tight zone for temperature and pressure. And we just knew that wasn't commercially scalable from that side. You know, we knew that the industry, the way it was growing, had to have repeatability, no matter who ran the machine, that they could follow SLPs, and put the same product in there and get the same high-quality oil coming out. And we just weren't seeing that. And just because they also didn't have control over their process, a lot of people were destroying terpenes. And that's actually where CO2 had gotten the knock on it about 4 or 5 years ago. That just kinda produced an inferior product because it stripped the product of the terpenes. And I'd say, rightfully so, at the time, it got that knock because, you know, people were destroying a lot of the terpenes. Matthew: Yeah. Jonah: And then the third thing is the engineering, and a lot of the equipment we saw just wasn't safe and it would never be permitted and approved by fire marshals in a regulated market. And so that was kind of our three hallmarks was we wanted repeatability, we wanted control of your process to produce the highest quality product, and we wanted safe equipment that would be permitted by fire marshals. And that's how we set out to build Xtractors from that side. Matthew: Okay. That makes sense. Yeah. I could see why being dependent on an extraction artist would be...you know, it's problem. Because then, you're at the whims of that person instead of having a process or, you know, some kind of standard mode with your equipment where you can just repeat it over and over again independent of different people or personalities. And actually, I've met a lot of people that are in that exact case, where they're dependent on a specific employee and they really don't know how the sausage is made. So I'm glad you brought that up. Okay. So let's get into a little bit about throughput and what people talk about with throughput. Actually, before we talk about throughput, can you mention why you didn't like the flavor of the CO2 oil when you first tried it? Did you prefer, like, butane extraction or something? Jonah: You know, it wasn't so much that I preferred something over the other. It was really just, the primary reason was that the people, or the equipment that was making that extract, they didn't have control over their process and they destroyed a lot of the terpenes and overcooked the product in there. And so it almost had like, the best way I could describe it was like a burnt popcorn kinda taste. And it just wasn't even a really pleasant experience, just even like kinda agitating the throat and things like that too. Matthew: Okay. Actually, before we talk about throughput, let's talk a little bit about what the different kind of outputs are from the MRX machines, what you can actually extract and make and do. Jonah: Yeah. So, you know, about 90% of all of our customers wanna make as many full-spectrum vape oil pens as they can. They just cannot make enough to satisfy the market. Matthew: Okay. Jonah: And so that's what the majority of our customers wanna do. However, the more we've gotten into the industry here, the more diverse kinda the product lines are, and the more specialized and unique they are. And people have some really interesting ideas that they like to make. And so one of the things we always do is like talk to our customers about, "Okay, what's your goals? What's your throughput, and how much do you wanna do a day? What kind of products do you wanna make?" Then, we're able to actually bring kind of a complete turnkey solution. Matthew: Jonah, tell us, just give us a sense of what kind of products can be created, what the most popular ones are, and what customers are asking for. So we can get a sense of the different things that your extraction equipment can do and just where the extraction market is at, in general. Jonah: Yeah. Well, the majority of our customers are really going after one of the largest market segments, which really is the vape pens, the cartridges for the vape pens, and making some full-spectrum oil, which is a very high desirable product for that. And so that's about 90% of our customers just make as many vape pens as they can. But what's been interesting is there's been a lot more, you know, development, product development as well, too, with all of our customers coming with really unique products. And so, you know, what we usually always like to do is actually talk to our customers and identify, before they even start, you know, "What kind of products do you wanna make? What kind of throughput do you want to do per day?" And then put together a kind of complete and tailored package with all the equipment they need to achieve their goals. And so what's unique about the CO2 side is that you can really stop it just about anywhere along the way. And so, you know, from going to a full-spectrum oil, or you can do further refinement or post-processing into like a distillate or then [inaudible [00:14:06] distillate, you can turn it into an isolate. And so you really have a lot of variety in [inaudible [00:14:15] different products you can make with it, is how we approach it and what a lot of our customers are making. Matthew: Okay. So just to review, can you review, and can you just tell us what you mean when you say "full-spectrum oil," "isolate," and "distillate," so everybody's on the same page? Jonah: Yeah. So full-spectrum oil is going to be an oil that preserves the majority of the original plant. Obviously, you're not pulling out, like, the plant material and the chlorophylls, and you're removing all the waxes and fats and lipids. So what you're left with is a cannabinoid oil that has, not just your THC or your CBD, but also minor cannabinoids as well. And then, also having good terpene preservation, and that's where all that kinda works together, is what a lot of people call or is known as like the "entourage effect." Which those cannabinoids and terpenes working together make for a much more pleasant high, or a lot more therapeutic or medicinal benefits, all that stuff working together in, like, a full-spectrum oil. And that's a very desirable product for a vape pen. And something like that, if you're doing a cannabinoid potency percentage, would test typically somewhere in like the 60% to 75% cannabinoids. And then [what a lot of our customers will do] then too is, you know, distillate is a popular product as well too, for...It's very popular such as like the edible makers. Because with edibles, you typically don't want to taste the terpenes. And it's a more higher concentrated dosage, and so that is easier to control in your quality control for your recipes and things like that, hitting your certain dosing for your THC or your CBD. Matthew: Okay. Jonah: And so that's what they call "distillate." And that's what that is, is just further post-processing or refinement. And typically, people will use either like a short-path or wiped-film technology. And what that does is further concentrate your THC or CBD, and it pulls out and separates, like, a lot of your terpenes and some of your minor cannabinoids as well. And so that same full-spectrum oil, if you ran it through a short-path or wiped-film would probably end up testing closer to like that 80% to low 90% THC or CBD. And then from there, you can do further post-processing and take the product into isolate as well, which can be more like a powder or a crystal. And that's removing everything except the cannabinoid that you're looking to concentrate. And so one of the biggest and most popular things right now on the market [inaudible 00:17:03] like, CBD isolate. And so we've also developed some new technology to do CBD isolate at a high throughput as well. Matthew: Okay. That's a good...Well, you know, let's just talk about vape cartridges for a minute there. They were wildly popular a couple years ago, and they still are. And they've just gotten better and better. Now, you know, you mentioned full-spectrum, is you can get a lot more out of a vape cartridge than you used to be able to. Is there any sense that the market's starting to stabilize and there's enough supply? Because it's something I've been hearing for years is just like the demand for vape cartridges is just insane. What's your thoughts [sounds like]? Jonah: I'll say, it's still not there yet. You can't really make enough to support the market right now. Because if you actually look at, too, a lot of the...especially in the states that have now gone recreational, if you look at a lot of the economic data on the products that are really moving, you know, there's a lot of new social users coming on and trying things that maybe hadn't in the past. And a lot of these people just don't wanna feel that they're doing a drug, or they don't have the where for all, they don't have a dab rig, they don't have a bong, they don't know how to roll a joint. And they just want ease and discretion. And so that's where if you look at, you know, all the economic data, all the new social users or people that are kind of, you know, sitting back and not really partaking much, but now that it's legal, saying, "Oh, I wanna try that," they're really drawn to the vape pens, and also edibles from that side. And, you know, what's I think also desirable about the vape pens is that you can really control your dosing, in a sense, too. Like, you know, if someone wanted to take a little puff here, [inaudible 00:18:49] pretty much know, you know, how that's gonna affect them. And they can control, you know, how high or how medicated that they would like to get. Matthew: Yeah. Jonah: And so that's where I think a lot of people are more drawn. And then, now you just kinda see them everywhere now, too. You know, people don't typically know if it's a nicotine or a cannabis, or hemp cartridge that people have. Matthew: Yeah. I'm sure there's gonna be some novel use of cannabis oil that might displace vape cartridges in the future. But it'll still be some form of extracted oil. And it's gonna, you know, come in some product form or drink. For me, I feel like kinda what's gonna happen is there's gonna be some company that come along that can consistently deliver the same mood over and over again, and they're available widely. And they're really gonna capture a lot of the market because right now it's just so fragmented, which is good. And I think there's always gonna be the equivalent of microbreweries, you know, doing really well. But, you know, it's nice to be able to be in California, then Oregon, then Illinois, then, you know, New York, and get maybe one vape cartridge that's the exact same everywhere I go, or one drink or one edible that is exact same. Maybe that'll be done with like an intel-inside model, where it's gonna be like, "Hey, this extract, this contains, you know, this many milligrams of this kind of extracted oil with terpenes." But I feel like it's gotta move from that direction. Am I totally off base on that? Or where do you think it's going? Jonah: I would say you're 100% correct. You know, when we first started too, there was really no repeatability. There was really no, even, specific product lines. And people would just run whatever trim or material they had that day and put a label on it, and sometimes it wasn't always even what it might have been labeled as, because people didn't know, you know, when they bought trim. And as the markets become more standard and more tracking, you're really dialing in specific strains. And now, with the amount of testing you can do and even the separation, with different equipment and stuff like we have too, you can separate different cannabinoids. And you can really dial in your dosing and have a repeatable product. And that's absolutely where it's going. Especially, as you see, it's gonna become more of a nationwide product at some point. And that's what people are gonna expect is, you know, going into one state and buying a product, and then going into the other one and having the same thing. And so you're absolutely correct in that standpoint. We're already starting to see it go that direction. And it'll just continue to do so, I think, more so in the next 5 years. Matthew: Now, we touched on throughput there. And maybe you can dive into that a little bit by telling us, you know, how we should think about throughput? Because you say you have clients coming to you and you ask them, you know, how much do they need. And aren't they just gonna say, "I wanna produce as much as I can?" Or where are kinda the limitation breakpoints with each of your extraction solutions? Or how should they be thinking about that, in terms of running 24/7 or how much throughput they need? What can you tell us about throughput? Jonah: Yeah. It's really been amazing too, how far the industry has grown even in the last 3 years. You know, when we first started the extraction site about 3 years ago, we started building a 20-liter extractor, which was about the largest anybody was building that I'm aware of. You know, most people were building a 5 or 10-liter, so we said, "We're gonna build a 20-liter, you know, because that's gonna be a larger commercial system." And typically, on a 20-liter, a lot of your [inaudible 00:22:35] customers run about 6 to 10 pounds at a time. There's ways to kinda engineer the material to put 20 to 30 pounds in there. But, you know, most people are doing 6 to 10-pound strain-specific runs at a time, which is great. You know, it's great to be able to...And at the time, you know, a lot of people would sometimes only have, you know, 6 to 20 pounds of the same strain. Matthew: Right. Jonah: But now, some of these grows are, you know, 100,000-square foot grows, and they have thousands of pounds of the same strain. And on top of it too just, you know, we do a lot of stuff on the hemp side as well. And, you know, Oregon has been kind of a leader in the U.S. here in hemp as well, having the ninth biggest hemp program over the last 4 years. And when we first started with the hemp farmers 4 years ago, if you had 5 acres, that was a lot. You know, that was...You know, 2,000 pounds an acre, that's 10,000 pounds, that's a lot of biomass. Matthew: Right. Jonah: And then, 3 years ago, it was like, "Okay, 20 acres, wow." And then, 2 years ago, it was 50 acres. And then, last year, it was 100 acres. And now, we know some farms are a few hundred acres, and you're talking about millions of pounds of biomass. And so it's pretty amazing how fast everything has scaled. And so that's where we've also developed additional new technology to keep up with the market's demands for a higher throughput, bat the same time, not sacrificing quality. And that's where there might be a lot of manufacturers who will sacrifice quality with throughput by just saying, "Okay, you know, we're just gonna hit it at 5,000 psi and pull more plant material out." But, you know, you destroy a lot of the good cannabinoids and terpenes doing that. And we don't believe in sacrificing the quality with throughput. And so with some of our new equipment here, we have really game-changing CO2 equipment, [pumps] like 100C, which is 2 50-liter vessels that cycle back and forth between each vessel, designed to never stop. And so, as soon as one vessel is done, it switches, and then that person can load the next one. And you know, people can get tricky sometimes when you talk about throughput, and sometimes people [sounds like] can give you the very best throughput on the very best day with the very best material. And, you know, we like to give real numbers, [inaudible 00:24:50] historical averages. And a lot of it too, depends on your starting cannabinoid percentage when it comes to CO2. If you have something that has, you know, like 6% CBD or THC versus 12%, it's gonna take longer to pull that 12% out versus that 6%. But a lot of our throughput now, in like the CO2, can be, you know, upwards from 100 to 300 pounds a day. And then we've also developed full ethanol processing centers that are desired to, not batch, but to be continuous extraction, that are looking at doing more in that 500 to 1,000-plus pounds a day as well. Matthew: That's crazy. Jonah: So we kinda have anything and everything in between, as far as if customers wanna do small batch stuff or if they wanna do full acres that weekend [inaudible [00:25:42]. Matthew: Okay. So you can pretty much do whatever the customer wants within reason, it sounds like. So with the two vessels, you can operate 24/7. So if you have one vessel full, or you have both vessels full, and the extraction machine is running, when it finishes with the first vessel, how long does it take to finish the second one, assuming it's full and your typical extraction machine? Like how many hours do they have before they have to fill it again? Jonah: Yeah. Like on the 100C, we're looking at closer like to that 2 to 4 hours per kinda 15, 20 pounds per vessel. Matthew: Okay. So I'm a businessowner. I'm thinking about buying an extraction machine. And the first question you would ask me is, "How many pounds do you want to do per run?" Is that kinda the first question? Jonah: Yeah. Actually, the question I'd more probably ask is, "How much throughput do you wanna do per day or per week?" is typically what we would ask them. And then, "What kinda products do you wanna make?" Matthew: Okay. Okay. I wanna kinda dive into some business models here and looking at return on investment and things, because extraction is really, as I said in the intro, becoming a bigger and bigger part of the business. And it's also gonna be an ingredient to all of this, amazing products that are being created. But the people that are gonna buy your machines are like, "Hey, what can I do with that? How much money can I make? What should my business model be?" When a customer or a potential customer, or a friend says, "Hey, what can I expect to make with an extraction machine?" I've heard a lot of great scenarios, but how do you kind of describe, like, the ROI on an extraction machine? Jonah: So, you know, we always like to look at, you know, your gross margin. Or it doesn't necessarily even, you know, potentially matter what your gross is, you know, as far as your gross sales. But, you know, what kind of gross margin are you looking at? And also too, just how big of a company they want to have versus maybe a smaller company that can make similar margins, but not have as many people. And so, you know, some people want to be the biggest and best, you know, vape company in their state, or launched from state to state, and that's a big business. I mean, you have, you know, your material acquisition, your new supply chain. You have your compliance, your testing, your cartridges, your consumables, you know, your sales, marketing, packaging, distribution. That can quickly, you know, go from a small scale of, you know, 10 people up to hundreds of people from that side. And, you know, the other side being is, or, "I wanna be, you know, an oil house or a toll processer," or you actually are just making bulk oil and/or doing contract processing to hire. That's a much simpler business model, and it's a very needed businesses model for a lot of either...You know, there's a lot of great farmers that wanna have their own product lines, but they don't want to be an extractor. Matthew: Right. Jonah: And so they look to some of these third parties to use their award-winning flowers and strains to make oil that complements that. Or there are some companies that want to have end products, but don't want to make the oil, and they want someone to make oil to their specifications. That's a much simpler, smaller business model, but it's also still very profitable and you can still make a lot of the same margins that you'd be making, you know, versus going to a full-scale cartridge line as well, too. And so there's needs from both those sides. That's kinda where we wanna talk to people and see what their goals are, what they want to do. And some of it too, just comes down to what's gonna be the most profitable for them and the least amount of headache potentially too? Matthew: Okay. And let's talk, what's the typical cost for a gram of oil right now? Jonah: So I guess, I can answer that three ways, is, you know, if you look at the retail side, you know, with compliance and testing now and everything too, in Oregon...I'll use Oregon and California right now, as kinda the metrics for that. But typically, a gram of oil is gonna end up costing somewhere typically between probably $50 to $80 a gram, typically, is what that would sell at a dispensary to the end consumer. Matthew: Okay. And if you were to say, "Hey, my average client, they're..." I mean, I'm sure it ranges wildly, but kinda the middle of the bell curve, it's being sold at $80 a gram at the dispensary. What does it cost to make that same gram on average? Jonah: You know, so as it goes through the supply chain, you know, from your side as an extractor, a lot of it depends on how much you're getting your biomass for. And that's where it's incredibly important to be able to do your own quality control testing before you even buy products, buy biomass to extract, if you're buying it. Because, you know, you can't just have a blanket price like, "Okay, I'm gonna get everything at $100 a pound, or $200 a pound." There's a big difference between something that tests at, you know, 8% THC trim or kind of B-buds, versus something that's like 12% or 15%. And that's directly gonna affect your yield primarily. It won't so much affect the quality of the end product. You'll still have a great product. It's just, "How much yield are you gonna have come out of there?" is gonna be directly dependent upon your starting cannabinoid percentages. And so if you're buying product at $200 a pound, it typically costs about $5 to $6 to produce a gram of full-spectrum oil. Matthew: [inaudible [00:32:27] Jonah: Yeah. If you're closer at buying trim, you know, at the $100 a pound, you're closer to that kinda $3 to $4 a gram, is what it costs. And then what a lot of these companies do is they will actually then sell to other distributors or people that wanna make their products, and they'll typically sell that, you know, between $8 to $10 a gram. And so that gets sold to then someone that's gonna take that oil, and that's bulk oil. And that's where people are moving a lot of kilos or pounds doing that. And then other companies will then take that oil and put it in a cartridge, package it, brand it, market it. And then, you know, that will typically then go to a dispensary or a distributor, depending on, you know, what state you're in. And then that will typically then get sold, you know, in that $20 to $40 a gram. And then, so once it gets in the dispensary, then that's where then, it goes to, you know, that maybe $50 to $80 a gram, is typically how that works. Michael: Okay. And how do you preserve terpenes as you go through this process? I mean, is it a matter of temperature and pressure? 'Cuz I'm kinda boomeranging all over the place here but, you know, you talked about how critical it is for the experience and for the end product. And also, end customers are getting much more savvy about this and they talk to each other, and you really wanna make sure you maintain terpenes. What's the art and the science of doing that just right? Jonah: So the biggest thing is having control over your process. And you hit pretty much two of the most important parts when it comes from a CO2 site is terpene preservation is maintained primarily per your temperature control and control over your pressure. And so temperature is so critical to your extraction process. And I feel like sometimes that's an afterthought. Sometimes people will just use an off-the-market kinda chiller or hot water bath. And, you know, if you look at the specifications on some of those, you know, off-the-shelf kinda chillers, sometimes they're +/-5 degrees. And we have built for us, heater/chiller combinations that are exactly specified per machine specifications. So when we set our temperature, this stays typically about 1 degree. And so we have really tight control over our temperature. And then from the pressure standpoint, see, a lot of times people will just want...they'll try to do more throughput. And they can achieve more throughput if they go through 3,000, 4,000, or 5,000 psi. But what happens is, at those higher levels, if you look at, you know, like a whitepaper, typically anything over 1,800 psi, you start to degrade some of the cannabinoids, the terpenes, you pull on additional plant material and chlorophylls. And so you really start to degrade a lot of the great therapeutic benefits of some of those things. And then you have to spend a lot of time in your post-processing and cleaning up. And so where we increase throughput without sacrificing the quality is with temperature and then also what we call "flow rate," which is, you know, essentially, how fast CO2 or a solvent moves through your product. And so that's how we're able to preserve, you know, the majority of our terpenes through the extraction process. Matthew: Okay. Jonah: I will say too, you also do have the ability, terpenes you can actually run very low, like almost like a subcritical, in the very beginning of your extraction run. But some customers like to try to pull those terpenes in like that first half-hour to hour, and then they'll just change the settings. You don't have the stop the machine to change the settings. And they'll take a pull and pull those...Especially, if their goal is to go to distillate later, they'll just pull those terpenes, and then set them aside and use them later, either reintroduce them or use them for a different product, because they're very valuable. Matthew: Now, we touched on this briefly, but I just want to be really clear for listeners about the most common business paths for people buying extraction machines. So you get to create your own brand or line of products, there's a toll processer, which you mentioned, and then there's the bulk oil house. Are those kinda the big buckets you would say exist? Jonah: Yes. Those are the three that our customers really focus on. There's incredible opportunities to be a toll processor or kind of a bulk oil house. And primarily that's because the extraction site, you know, there's a capital investment that comes with it, and also I think sometimes people are just like, "Well, I don't know anything about extraction." You know? Even amazing growers that are great growers that know cannabis better than [inaudible 00:37:16] anyone, they sometimes are just like, "Well, I just don't know about extraction or what to do." Matthew: Okay. Jonah: So I think some people are kind of, maybe [sounds like] a little nervous just thinking of, "Can I do that?" You know? And so a lot of times there's not enough processors, or toll processors to handle the amount of extraction that needs to take place. And so that's where there's been these industries that have stepped up to where, I had one customer here in Oregon, a company called "Tosmos" [sp], that was initially gonna do their own cartridge line. And then they got offered a pretty lucrative contract to do toll processing for one of the biggest cannabis companies out there that just wanted them to toll process. And so they did that and they started with a 20-liter. They added a second 20-liter, and then a third 20-liter, and then a 100-liter, and they just kept adding more equipment. And they've really found their niche in doing toll processing extractions. Matthew: So toll processing, again, is just taking other people's trim or your own trim and extracting it, and then selling it to another business, not a... Jonah: That's correct. Matthew: ...retail operation? Okay. Jonah: Yes. But now, on the toll processing, it's more you're specifically extracting it to that customer's needs and specifications and wants. And that's where you have to have good quality control and repeatability to satisfy the customer there. And so, yes, a lot of times, they'll provide their trim or product, and then you extract it and turn it into, you know, a full-spectrum oil or a distillate. Matthew: Okay. Jonah: And then, the bulk oil side...And a lot of our customers will do a combinate of one, two, or all three of these businesses too. Because when you're doing the toll processing, it's also just natural that you could be almost like a bulk oil, like a Cisco, that kind of thing, to where you're even sourcing your own trim or your own...And here in Oregon, too, I mean, now with the cost of flower, the overproduction, a lot of the extraction companies are now running flower because they can get outdoor really good A, B-buds, or $200, $300 a pound, which really change the... Matthew: Whoa. Jonah: Yeah. Matthew: I've heard about the overproduction. It was overproduction. It was kind of a subjective term. But I've heard that there's a big supply in Oregon. So that's amazing, $200 or $300 a pound. Jonah: Oh, it is. And it's really changed even the whole quality of your yields. You know, so now instead of maybe historically getting a 10% to 12% yield, you know, of full-spectrum oil, now some of our customers are getting closer to, you know, 13%, 15%, which really changes your financials modeling, when you're getting that kinda return in yields. And so a lot of the customers will also then just make bulk oil and just sell that to edible companies, you know, sell it in pounds or kilos at a time to edible companies or vape companies that don't wanna do their own processing, but wanna have oil made that meets their standards and quality. Matthew: Okay. So the toll processor already has in mind exactly what they need, and they have specifications. And when a company comes to a toll processor, they say, "Make x, y, and z for me with these specifications." A bulk oil house has like a menu you can pick from of extracted oils and products. Is that right? Jonah: That's a great analogy. Yes. You got it. Matthew: Okay. And then, of course, before that we mentioned creating your own brand. So we just went through creating your own brand, the toll processor, and a bulk oil house. I think it's amazing how these niches are kind of evolving. They overlap, but its kind of fragmentation with industry is we're starting to see specialization. So that is really amazing. And just to review those numbers again Jonah said...And we won't quote you on that, Jonah, just because, you know, the market's always a moving target. But you said sometimes... Jonah: It is. Yeah. Matthew: ...the input costs were $1 a gram or $3 or $4 a gram, but oil was selling for $80 a gram at a dispensary. So you can get a sense of how profitable this can be for a mass that's very small. I mean, a gram is a tiny, tiny amount of a mass. So that's really just incredible. And one of the reasons I'm so excited about it, it's also exciting too because compared to cultivating, extraction is kind of an esoteric thing still. People really, they don't know how to get into it. It seems really opaque. It's just, you know, "What do I do?" There's all these insiders, and they don't wanna really talk about it because it's going so well from them. Not uncommon to hear from people to pay for their extraction machines in a week, and these are expensive machines. So it's really something that's just remarkable. We're in a remarkable spot in history here. And actually, it was 2 or 3 years ago, I was talking about this, but this opportunity still exists. So I want to just move forward with some other topics here. So we've talked about the three different types of businesses most of your clients operate under. We talked about preserving terpenes. But I want to talk a little bit about your partner's background and what he's brought to the business. Because in talking to you earlier, he sounds like an interesting character and has brought a lot of cool things, just kinda cool skills to the extraction realm. So if you can talk about him a little bit? Jonah: Yeah. I'm very blessed. I couldn't ask for a better partner. His name is Paul Tomaso. He's my partner and our CEO of our company here. And when we decided that we were gonna set up an analytical testing laboratory, he was back on the East Coast doing some of the largest solar rooftop and fuel cell installations in North America. And he was the very first call because we knew with his background that, once he got into the cannabis and hemp industry, not only would he help us set up the most professional lab with quality controls and standardization, and new methods, but we knew once he got in the industry, he would identify bottlenecks and deficiencies and come up with better solutions. And that's exactly what he did. And his background is really unique in the sense that, it's like his whole life culmination has come together to develop the best extraction equipment, which he never, ever would have expected. You know? And so, you know, he came from actually a military background, joining the military when he was 17. And then he actually ended up working for John Fluke, doing Fluke multimeters up there in Seattle area. And then he did, like, the TERCOM [sounds like] section of the Tomahawk Missile, the layout for that. He did some stuff on the NASA space shuttle, some contract work. And then he developed some of the fastest laser technology in the world for laser marking and engraving. And then he even developed some robotic pick-and-place equipment that you could take any image, any photograph, any customer logo, and it would pixelate it into, you know, 1/2-inch by 1/2-inch or 1-inch by 1-inch tiles. And it would robotically go grab those tiles, place them, and then you'd have like a beautiful mural. Like he did the D-Day Map in the Eisenhower Building, back in Washington as well. And so he's had all these...Everything he's ever done, he's developed new technology. And I don't know. When it comes to extraction, you know, and the fact that we do automation on everything which is unusual, a lot of equipment's just not automated, whether it be CO2 or ethanol, or butane, and we automate everything to have control over your process and also, you know, reduce the cost of labor. And so the fact that I don't know of any other person that has the electrical, the mechanical, the controls, the pressure to have all those knowledges over his life experience to bring them together to build extraction equipment. Yeah. So I've very, very fortunate to have someone like that as a partner, because he's really the driving force and the genius kinda behind all the technology that we build here. Matthew: That's great. Now, he went from military applications to cannabis. That's a huge divergence. Jonah: Oh. Yeah. But, you know, Paul, he's a big believer in the medicinal benefits. You know, he's even seen that himself in a sense, where he loves CBD, in particular. You know, his mind never stops, and also he always has to be very alert. And so he doesn't really partake so much on the THC side. But the CBD side, he's a big believer on. And, you know, he's taken some full-spectrum CBD capsules, just goes to bed, you know, let's the mind shut off for a little bit, and just wakes up refreshed. And that was one of the biggest changes for him is realizing, "Wow, this stuff really, really works." Matthew: Yeah. Jonah: And so he's just incredibly passionate about helping people. You know, and him being a veteran too, you know, he really likes to help a lot of the veterans. And that's been one of the biggest things, we've enjoyed helping and seeing how many veterans that cannabis has really helped and saved their lives even. And we also like to hire a lot of veterans as well. And so anyways, that's been special to him as well, from that side. Matthew: How do you see the extraction business changing and morphing, evolving, in the next 3 to 5 years as the industry just...I mean, there's more and more demand. There's gonna be more and more biomass coming in. Where do you see it going? Jonah: Yeah. It's gonna be higher, faster, more efficient throughput with maintaining the best, highest quality, and repeatability is really where it's gonna go. And you'd hit on part of that, is it's gonna become even more standardized to where your product lines, even by a state-by-state basis, are gonna be repeatable. And so there's gonna be just more and more quality control. There's probably gonna end up being more requirements for good, you know, GNP kinda stuff too, for good practices for manufacturing. It's really gonna turn more, I think, into somewhat of a pharmaceutical environment with some of the production of stuff, whether it be edibles and oils. But just having that repeatability and quality control over your product. Matthew: Yeah. It's funny because, you know, I've met some people from the pharmaceutical industry that have come over to the cannabis industry, and they're kinda bringing their best practices. But I don't think it'll be long before the cannabis industry is giving other industries their best practices. Because so much capital is moving into cannabis, and there's not any legacy architecture or systems. So it's all being built fresh. So we don't have to, you know, rely on kind of sclerotic processes. But with that, talk a little bit about your ISO-certified processing center. What is ISO? Why should we care about that? And what's important to know about it? Jonah: Yeah. Well, you know, ISO is actually International Organization of Standards, who publishes quality standards or just good manufacturing processes. Matthew: Okay. Jonah: And it's really important because it helps, you know, answer the question, "You know, what is the best way to do this when it comes to manufacturing and to uphold certain standards as well?" And, you know, our background is in engineering, and you'll find that we created a lot of the standards to achieve, you know, high-quality extracts. And also, too, it's going into different jurisdictions, or even countries for that matter, or different states. You know, they all have different standards, but things like ISO or CE and things like that, those are all accepted. And so it's important for our customers in whatever jurisdictions or states, or cities, or countries we go into, that we have really high-quality engineering and documentation so that they can get through a permitting process as well, too. And so that's been incredibly important from our customer side. Matthew: Okay. And so how long does it take? If someone's listening and they're like, "Hey, I want to reach out to MRX and find out if they have an extraction machine that works for me," how long does the whole process take from initial order to completion? And is there any sense on cost that you can give us, so we can kinda get an idea about this? Jonah: Yes. So typically, you know, we build everything to order. Matthew: Okay. Jonah: And, you know, we require a 50% deposit, and we start building. And, you know, we have machines priced anywhere from the $150,000 up to $850,000, and then kinda anywhere and everywhere in between. And so typically, you know, on some of our smaller systems, a 6 to 8-week build time is fairly typical. Then, some of our bigger systems, like our 100C or our ethanol processing center, those are typically gonna be closer to the 12 to 16 weeks. But it usually works out really well timing-wise. Of course, every once in a while, we get the guys or existing customers that need another machine right away. And we're usually able to accommodate that in some way. But typically, that lead time is the right lead time in the sense that, once they put their deposit down, we start working with their team, helping with facility layout and design. And because what we see with a lot of our customers too, is not just their needs right now, like, "Okay, I need, you know, two 20-liters." "Okay. But what about your second phase or your third phase?" And you can do a lot of infrastructure stuff up front with not a lot of additional capital but make it a lot easier to win. Because we've seen it over and over, where every 3 months, 6 months, our customers who start from a machine, and then they need more equipment. And then if they don't prepare for that on the front end, you know, they're moving things around, trying to bring more electrical in. And so we try to help in the beginning with a lot of their facility layout and design. That's not something we charge extra for. That's just part of kinda the value-added working with us. And we just kinda help them through their facility readiness, as well, making sure their facility is ready so when the equipment arrives. And a lot of times, too, we'll even have our customers come in and do training. We always go do training onsite, as well. But a lot of times, we'll invite our customers to come in before their equipment even ships and come spend, you know, a few days here at our facility, learning about the equipment, you know, learning the extraction process. And that way, they have a good foundation, and it really shortens the learning curve when their equipment arrives. Matthew: Well, that's good. Those are helpful services. I mean, just quickly, when's the most appropriate time to...When you're designing an extraction facility, maybe it's adjacent to a grow or part of some business planning, when is the ideal time to bring in you? Like when the architect and the general contractor have kinda been picked and blueprints are being drawn, be like, "Hey, we wanna bring in, you know, MRX to talk a little bit about this facility and just to make sure that we're implementing the best practices?" 'Cuz I've seen a lot of people and a lot of businesses doing that, like wondering when to pull in who in the planning process. Jonah: That's exactly it, is we like to typically be involved in that at least at 4 to 6 out before you want to be processing. And we work more and more now with architects, designers, engineering firms, from the very beginning, just helping spec in the equipment, and then also with, like I said, the facility layout and stuff. And so, yeah. You know, that 4 to 6 months is usually when we get involved. Matthew: Okay. Well, Jonah, I'd like to ask some personal development questions to help listeners get a better sense of who you are personally. With that, is there a book that's had a big impact on your life or way of thinking that you'd like to share? Jonah: You know, the one book that I really took a lot from was a book called "From Good to Great," I think the author is Jim Collins. Matthew: Mm-hmm. Jonah: And as an entrepreneur, you know, when you start a company, you know, it's usually you and two or three other crazy partners that start to build that company. And there's only, you know, so much you can do and keep taking it in yourself and pushing forward. And, you know, I can't stress the importance and need of getting good, quality people in building your team. And what I reference about that book is that it took a bunch of case studies from different companies that were good companies, and built to a certain part, and then took them to the next level. And one of the things I really took out of that was identifying the right people to kinda hire. And a lot of times though, too, you don't always sometimes just hire for a very specific position, which is common. It's what you usually do, like, "I need this position." And we still do that a lot of times. But a lot of times, you know, I'll just meet somebody or talk with them, or have some informational interviews, and you'll find someone with a really good work ethic, hungry, they want to learn, and they have unique skill sets, and you kinda almost find a position for them. And that's one of the things... Matthew: Get them on the bus, right? Is that what they call that? Jonah: Yeah. Yeah. Matthew: Get them on the bus. Jonah: Yep. Exactly. And so that's one of the things I really took from that book and I thought was really helpful to me, as far as a book like that. Matthew: Okay. I should also ask, you know, you're a growing business, what's the type of skill set, like degree, are you looking for chemists, mechanical engineers, electrical engineers...I mean, what's the type of skill set for the employees of your company now? Like what does it look like? So I wanna, A, give young people listening or people looking to make a career transition, looking for what skills are, like, in demand. What would you say is in demand? Jonah: Yep. You hit two of my top ones right there, is kinda that chemistry background and then that mechanical engineer side. You know, people with kinda [inaudible [00:56:46] HVAC kind of experience or refrigeration experience is very helpful to us from that side. Matthew: Okay. Jonah: But, you know, we're always just looking for just good, talented people that are hard workers, that are not afraid to get their hands dirty and work hard. And, you know, we do a lot of training in-house too. And so we don't necessarily have to have a degree, but those are two degrees that we do tend to hire a lot of. Matthew: Yeah. And one more personal development question. Is there a tool, web-based or otherwise, that you consider vital to your business or productivity individually?? Jonah: Yeah. You know, one is something that everybody already knows, but it's amazing the amount of texting that now happens in this industry. And just being able to use, like, voice text, I use that. I never thought I would use something like that to that level, but the amount of texts you get in a day can be 50, 100 texts. Matthew: Yeah. Jonah: And so that's something I use a lot of. But then, more on our side, specifically, we use a program called like, "Vtiger," which it's a little more than just a CRM, which is a, you know, customer relationship manager. And from our side, it's incredibly important to have to keep track of the data and your customers. I'm not just talking about sales leads, per se, but your existing customers. And we even have a whole customer portal built in for when our customers get equipment. You know, they have their own login, their own [inaudible [00:58:25]. So we can communicate with them through that... Matthew: Well, that's cool. Jonah: ...and track everything through the whole entire process. Matthew: Yeah. Jonah: And so that's been a very valuable tool for us, Vtiger, because it kinda ties in the potential new sales opportunities, it ties in our existing customers, and it also kinda syncs and manages all the calendars and stuff too, with visits and things like that. So that's been a pretty good tool that we use a lot. Matthew: And how do you spell that? Jonah: V as in Victor, and then just tiger. Matthew: Okay. Cool. I've never heard of that one. Well, Jonah, this has been very educational. Thanks so much for coming on the show and teaching us about everything you're doing. This sounds like just an incredible business opportunity, not just for you, but for also your clients. And so I wish you all the best, and I hope you come back on and tell us how the industry is evolving. Jonah: Oh, I'd be happy to do that. I really appreciate you taking the time. And I sure enjoyed getting a chance to speak with you.

Show #1328 If you get any value from this podcast please consider supporting my work on Patreon. Plus all Patreon supporters get their own unique ad-free podcast feed. Good morning, good afternoon and good evening wherever you are in the world, welcome to EV News Daily for Sunday 2nd January. It's Martyn Lee here and I go through every EV story so you don't have to. Thank you to MYEV.com for helping make this show, they've built the first marketplace specifically for Electric Vehicles. It's a totally free marketplace that simplifies the buying and selling process, and help you learn about EVs along the way too. THE TOP ELECTRIC VEHICLES IN WORLD DURING RECORD SALES MONTH "Global plugin vehicle registrations were up 72% in November 2021 compared to November 2020. There were 721,000 registrations (or 11.5% share of the overall auto market), establishing a new global record for PEV sales. " Fully electric vehicles (BEVs) represented 72% of plugin registrations in November, above the year-to-date tally (69%). In total, there were some 518,000 registrations of BEVs, a new record, or 8.3% share of the overall auto market. Looking at registrations by OEM, Tesla is leading with 14% share, but it should gain one percentage point in December, ending the year with 15% share. That would be one point less than in 2020 and 2 points less than in 2019, in line with the trend of a slow decline towards some 10–12% share in a few years. #2 Volkswagen Group and #3 SAIC retained their standings and shares, while #4 BYD was up one percentage point, to 9%, and should gain another point in December. The final 2021 standing will probably end with Tesla ahead, with 15% share, followed by Volkswagen Group (12%), SAIC (11%), and BYD (10%). Source: https://cleantechnica.com/2021/12/31/the-top-electric-vehicles-in-world-during-record-sales-month/ NIO SOLD OVER 10,000 EVS IN DECEMBER 2021 - NIO reports another strong monthly result for electric car sales, but the growth rate slowed down in recent months. Last month, the Chinese company delivered 10,489 electric cars (up 50% year-over-year), just a few hundred units less than in the record November (10,878). - In 2021, NIO sold over 90,000 electric cars. - The company intends to launch an all-new NIO ET7 flagship electric model in March 2022, which at a later point in the year, will be available also in selected European markets. - The mid-size premium sedan NIO ET5, unveiled at NIO Day 2021 in December 2021, is scheduled for the market launch in China in September 2022. Original Source : https://insideevs.com/news/558156/nio-electric-car-sales-december2021/ XPENG EV SALES REACHED 16,000 IN DECEMBER 2021 - XPeng closes the year 2021 with another monthly sales record and outstanding growth rate, despite ongoing global supply chain challenges. - The company has delivered a total of 16,000 units (up 181% year-over-year), which is slightly more than in the previous best month: November (15,613). - XPeng P7 remains the top-selling model, at a near-record level. However, the progressing ramp-up of the all-new XPeng P5 already allowed it to exceed the Xpeng G3/G3i. - In 2021, sales exceeded 98,000. Original Source : https://insideevs.com/news/558154/xpeng-ev-sales-16000-december2021/ NYC BUYS 184 FORD MUSTANG MACH-E GTS FOR POLICE, CORRECTIONS, PARKS - New York City is buying 184 Mustang Mach-E SUVs for law enforcement and emergency response as part of the largest purchase of all-electric vehicles to date, city officials announced Wednesday. - The city will spend $11.5 million on initial orders, said a news release from the New York City Department of Citywide Administrative Services. - The New York City news release initially refers to the Mach-E but the pricing portion of the news release refers to the Mach-E GT, which is a high performance vehicle. The Free Press has reached out to the city agency for clarification. A Ford spokesman confirmed the fleet order is for the Mustang Mach-E GT. - The Mustang Mach-E GT models purchased will have a range of 270 miles. The city has installed 29 fast chargers for the NYPD and 103 chargers citywide with plans to add 275 more chargers in 2022. Original Source : https://eu.usatoday.com/story/money/cars/2021/12/30/new-york-city-ford-mustang-mach-e-police-cars/9053984002/ VIDEO: BMW I4 M50 VS TESLA MODEL 3 PERFORMANCE DRAG RACE - The time has finally come to see how BMW stacks up against Tesla, in an almost fair fight. The BMW i4 M50 is bound to hit dealerships around the world this year before landing in customers' hands. But of course, the one competitor everyone is looking to take down is Tesla and, in this segment, the Model 3 Performance is the one to compare against the i4 M50. The guys from CarWow brought us the first drag race between these two models right as the new year rolled in. - The BMW and the Tesla are neck and neck in the first part of the 1/4 mile run but the German car pulls ahead towards the end, on both runs, which probably means the Bavarians are not exactly honest about the true power figures of their car. - both cars are all-wheel drive and both cars have a dual motor setup, one for each axle. The BMW i4 M50 has a combined maximum power output of 544 PS and 795 Nm of torque. Original Source : https://www.bmwblog.com/2022/01/01/video-bmw-i4-m50-vs-tesla-model-3-performance-drag-race/ AUDI Q6 E-TRON CAUGHT TESTING IN PUBLIC AGAIN - One of the more important upcoming electric models for Audi will be the Q6 e-tron, which is set to debut sometime next year. When it goes into production in 2022, the Audi Q6 e-tron will be the first PPE-based electric vehicle to come from the VW Group. - The PPE (Premium Platform Electric) architecture will underpin almost all upcoming VW Group EVs, including the Porsche Macan electric and the Audi A6 e-tron. However, it all starts with the Q6 e-tron, which was just recently caught testing in the wild yet again. - Being based on Audi's PPE architecture, the Q6 e-tron will have 800-volt architecture, just like the e-tron GT. Which means it will likely be able to charge at up to 270 kW, or even more. It also likely boast a range between 350-400 miles, considering Audi claimed the A6 e-tron Concept — based on the same PPE architecture — could get 430 miles. Original Source : https://www.quattrodaily.com/audi-a6-e-tron-spy-photos/ HOW GREEN IS YOUR ELECTRIC CAR REALLY? NEW BATTERY 'PASSPORTS' WILL REVEAL ALL - When you're shopping for a new electric bike, e-scooter, or electric car, a new 'passport' for batteries will soon help you understand the effect of its battery on the environment. - the scheme is due to start at the end of 2022, and will tell you all about how and where a specific battery was made, and even how it could be reused once it reaches the end of its life – all of which are becoming increasingly important as electric vehicles become mainstream. - The battery passport system will give much more transparency, helping identify batteries that are best and worst in class, and provide minimum standards for ethical and sustainable batteries. - According to the Global Battery Alliance, which is the organization behind the scheme, key info will also be available for customers so you can make an educated choice when picking a new car, bike, or scooter. Original Source : https://www.techradar.com/news/how-green-is-your-electric-car-really-new-battery-passports-will-reveal-all ELECTRIC CARS ARE LESS GREEN TO MAKE THAN PETROL BUT MAKE UP FOR IT IN LESS THAN A YEAR - Electric vehicles are more carbon intensive to produce compared to petrol cars, but drivers make up that extra carbon cost with just 7,000 miles of driving in the UK, new analysis has revealed. - An average medium-sized petrol car, around the size of a VW Golf, causes around 7.2 tonnes of carbon emissions to produce, according to analysis by the International Council on Clean Transportation (ICCT), an independent research organisation based in Berlin. - By comparison, producing a similar-sized electric car results in around 9.2 tonnes of carbon emissions. The extra pollution associated with an EV can be largely attributed to the battery, which is carbon intensive to manufacture. - ICCT calculated that a battery electric car running on UK grid electricity produces 35g of CO2 per km, compared to an average petrol car which emits 211g of CO2 per km. - this ‘carbon debt' can be made up after 7,061 miles of driving an electric vehicle in the UK. - In England the average new car is driven for around 10,400 miles in each of its first three years on the road, according to the RAC. Based on this mileage, a new electric car ‘breaks even' with a petrol car in less than a year. Original Source : https://inews.co.uk/news/electric-cars-are-less-green-to-make-than-petrol-but-make-up-for-it-in-less-than-a-year-new-analysis-reveals-1358315 ELECTRIC VEHICLE PURCHASE INCENTIVES PER COUNTRY IN EUROPE (2021 UPDATE) Original Source : https://www.acea.auto/figure/interactive-map-electric-vehicle-purchase-incentives-per-country-in-europe-2021-update/ GERMAN PSYCHOLOGIST SAYS RANGE ANXIETY BECOMES LESS REAL AFTER 3 MONTHS OF DRIVING ELECTRIC Original Source : https://insideevs.com/news/319315/german-psychologist-says-range-anxiety-becomes-less-real-after-3-months-of-driving-electric/ ONLY A QUARTER OF ELECTRIC VEHICLE CHARGERS INSTALLED LAST YEAR ALLOW ‘RAPID' CHARGING Original Source : https://vnexplorer.net/only-a-quarter-of-electric-vehicle-chargers-installed-last-year-allow-rapid-charging-ek20223817119.html QUESTION OF THE WEEK WITH EMOBILITYNORWAY.COM This question was suggested by Joshua Pritt: “If you live in an apartment or condo or otherwise can't charge at home, how do you charge? Is it a terrible inconvenience or do you have a simple routine to charge during your shopping trips?” Email me your answer now: hello@evnewsdaily.com It would mean a lot if you could take 2mins to leave a quick review on whichever platform you download the podcast. And  if you have an Amazon Echo, download our Alexa Skill, search for EV News Daily and add it as a flash briefing. Come and say hi on Facebook, LinkedIn or Twitter just search EV News Daily, have a wonderful day, I'll catch you tomorrow and remember…there's no such thing as a self-charging hybrid. PREMIUM PARTNERS PHIL ROBERTS / ELECTRIC FUTURE BRAD CROSBY PORSCHE OF THE VILLAGE CINCINNATI AUDI CINCINNATI EAST VOLVO CARS CINCINNATI EAST NATIONAL CAR CHARGING ON THE US MAINLAND AND ALOHA CHARGE IN HAWAII DEREK REILLY FROM THE EV REVIEW IRELAND YOUTUBE CHANNEL RICHARD AT RSEV.CO.UK – FOR BUYING AND SELLING EVS IN THE UK EMOBILITYNORWAY.COM/

https://www.youtube.com/watch?v=jf5S0Vhu1iw&t=1s Key Talking Points https://www.amazon.com/Power-Moments-Certain-Experiences-Extraordinary/dp/0593079264?_encoding=UTF8&qid=1640717538&sr=1-1&linkCode=li3&tag=remarkableres-20&linkId=bb7ff5815efb4c9615c41d4669dc9a5d&language=en_US&ref_=as_li_ss_il ("Power of Moments") book - white glove popsicle service at the hotel pool, powerful experience with minimal resources Creating moments together- birthdays, people remember special moments you create for them Snacks- hand out snacks for technicians working nonstop Genuine gestures https://www.youtube.com/watch?v=1bl4KGenEeA (Working with a Bear Video) Connect with the show: https://aftermarketradionetwork.com/ (Aftermarket Radio Network) http://youtube.com/carmcapriotto (Subscribe on YouTube) https://remarkableresults.biz/episodes (Visit us on the Web) https://www.facebook.com/RemarkableResultsPodcast (Follow on Facebook) https://remarkableresults.biz/insider/ (Become an Insider) https://www.buymeacoffee.com/carm (Buy me a coffee) https://remarkableresults.biz/books/ (Important Books) Check out today's partner: Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. By always innovating, Dorman has led the way in growing the aftermarket. Here you will see a few examples of a Dorman OE Fix. An OE FIX is a Dorman repair solution you can't get from the original equipment manufacturer. It means they found a situation where they believe the OEM wasn't giving repair professionals what they wanted, so we fixed it. Everything Dorman does is centered around providing customer value, both in the quality of products, and the creativity of solutions. Our engineers and designers go out of their way to save repair technicians time and save vehicle owners money. Want to really go under the hood? Take the Dorman Virtual Tour athttp://www.dormanproducts.com/Tour ( www.DormanProducts.com/Tour) John Long started to gain more interest in vehicles and just after his 21stbirthday he accepted a position working at National Tire & Battery as a service advisor. He knew nothing about tires or vehicle systems and how they worked, but he learned as much as he could. In 2005, John and his wife decided it was time for a move. He arrived in San Antonio late on a Friday night after driving 24 hours straight and interviewed with Mark Roberts on Saturday morning. Mark hired John, and for the next several years he helped grow the new mechanical repair shop business. Listen to John's previous episodes https://remarkableresults.biz/?s=%22John+Long%22 (HERE). Edgar Reyes, Service Director, Schertz Auto Service, Schertz, TX.  Listen to Edgar's Previous Episodes https://remarkableresults.biz/?s=%22edgar+reyes%22 (HERE)https://remarkableresultsradio.captivate.fm/listen ()

Ben and Tyler talk about their goals for 2022 and accomplishments of 2021. And also nose hairs. America's Diesel Podcast is sponsored by FBomb Diesel Fuel Additive. Drop an F-Bomb on Bad Fuel Economy! Fuel Bomb's F-Bomb Diesel Fuel Additive is a unique proprietary blend of chemicals to help your diesel run better and cleaner. Learn more at https://fuelbomb.com/product/f-bomb/ America's Diesel Podcast is Sponsored by ISSPRO. ISSPRO is a global supplier of electronic instrumentation, sensors, and controls for monitoring engine and vehicle systems. ISSPRO products are used by OEM customers in a wide variety of applications.

Everybody wants to onboard superstars, but just how many business owners are doing what it takes to recruit and retain them?   The truth is, not nearly enough of us are. We all speak about wanting our businesses to grow to new heights, but when it comes to taking on the kind of talent that will help us get there, we fail to jump at the opportunity.    Why is it that so few of us are willing to take a chance on superstars in the making? How can we get better at spotting that special something so we never have to pass up on the chance again?   In this episode, executive recruiter and President of MR Fairfax, Robert Houghton and I discuss how to spot, hire and retain superstar talent.    "If you want a Million Dollar business, get people who think like a Million Dollar Business!" -Craig Picken   Three Things You'll Learn In This Episode    Why recruiting superstars is a completely different animal What's stopping more leaders from taking on a more hands-on approach to the hiring process, especially when it comes to game-changing talent?    Why superstars need to be defined differently Just how accurate is a checklist and expectation of experience when it comes to pinpointing the kind of recruits who could totally transform our businesses?    The key to retaining top talent The thing with superstars is, if we want them, so do our competitors. How can we make it worth their while to choose us over everyone else?   Guest Bio-   Robert Houghton is an executive recruiter and the President of MR Fairfax, the #1 recruiter in the Mid-Atlantic region specializing in insurance and financial services. As a well-established former CEO of several successful business enterprises, Robert has a unique understanding of executive recruiting in the commercial insurance sector with specialties in employee benefits, property & casualty insurance and risk management.    To find out more, go to https://mrfairfax.com/ You can also email him with rhoughton@mrfairfax.com  Learn More About Your Host:   Co-founder and Managing Partner for Northstar Group, Craig is focused on recruiting senior level leadership, sales and operations executives for some of the most prominent companies in the aviation and aerospace industry. Clients include well known aircraft OEM's, aircraft operators, leasing / financial organizations, and Maintenance / Repair / Overhaul (MRO) providers.    Since 2009 Craig has personally concluded more than 150 executive searches in a variety of disciplines. As the only executive recruiter who has flown airplanes, sold airplanes AND run a business, Craig is uniquely positioned to build deep, lasting relationships with both executives and the boards and stakeholders they serve. This allows him to use a detailed, disciplined process that does more than pair the ideal candidate with the perfect opportunity, and hit the business goals of the companies he serves.

➤ Elon Musk finally concludes sale of TSLA stock ➤ Looking ahead at the schedule for the rest of the year ➤ Tesla makes some hardware changes on Model 3 and Model Y ➤ German hypermarket chain announces Supercharging plans ➤ Tesla sponsors Formula SAE ➤ Australian publication awards Tesla Model 3 ➤ Northvolt begins battery production ➤ Waymo announces new OEM partnership ➤ Hyundai adjusts hydrogen plans Twitter: https://www.twitter.com/teslapodcast Patreon: https://www.patreon.com/tesladailypodcast Tesla Referral: https://ts.la/robert47283 Plaid producer Who Why Executive producer Jeremy Cooke Executive producer Troy Cherasaro Executive producer Andre/Maria Kent Executive producer Jessie Chimni Executive producer Jeffrey Yu Executive producer Michael Pastrone Executive producer Richard Del Maestro Executive producer John Beans Music by Evan Schaeffer Disclosure: Rob Maurer is long TSLA stock & derivatives

https://www.youtube.com/watch?v=X0XICRjFqu8 Key Talking Points Remodeled- 2 buildings (automotive and exhaust). Was able to bring owner over to the automotive building, rebranded name, exhaust building is now designated customer waiting area Curb appeal- clean, fresh paint, “Even if it's old, it still looks good” Utilize all the space Plan first with designer Sanitizing vehicles before and after Make your ‘presence” known and carry the cleanliness through the whole shop   Connect with the show: https://aftermarketradionetwork.com/ (Aftermarket Radio Network) http://youtube.com/carmcapriotto (Subscribe on YouTube) https://remarkableresults.biz/episodes (Visit us on the Web) https://www.facebook.com/RemarkableResultsPodcast (Follow on Facebook) https://remarkableresults.biz/insider/ (Become an Insider) https://www.buymeacoffee.com/carm (Buy me a coffee) https://remarkableresults.biz/books/ (Important Books) Check out today's partner: Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. By always innovating, Dorman has led the way in growing the aftermarket. Here you will see a few examples of a Dorman OE Fix. An OE FIX is a Dorman repair solution you can't get from the original equipment manufacturer. It means they found a situation where they believe the OEM wasn't giving repair professionals what they wanted, so we fixed it. Everything Dorman does is centered around providing customer value, both in the quality of products, and the creativity of solutions. Our engineers and designers go out of their way to save repair technicians time and save vehicle owners money. Want to really go under the hood? Take the Dorman Virtual Tour athttp://www.dormanproducts.com/Tour ( www.DormanProducts.com/Tour) Gilda Dyckman, Cars Automotive & Muffler, Redondo Beach, CA, with husband Michael. After 16 years working in the diamond industry, Gilda began her automotive career with Edelbrock in Torrance CA in their purchasing department. From there she joined in my husband's family business and have been there for 25 years. Listen to Gilda's previous episodes https://remarkableresults.biz/?s=%22gilda+dykman%22 (HERE)https://remarkableresultsradio.captivate.fm/listen ()

If Santa Claus drove a truck what would he drive? Gift giving, hanging Christmas lights, and everything festive.  America's Diesel Podcast is sponsored by FBomb Diesel Fuel Additive. Drop an F-Bomb on Bad Fuel Economy! Fuel Bomb's F-Bomb Diesel Fuel Additive is a unique proprietary blend of chemicals to help your diesel run better and cleaner. Learn more at https://fuelbomb.com/product/f-bomb/ America's Diesel Podcast is Sponsored by ISSPRO. ISSPRO is a global supplier of electronic instrumentation, sensors, and controls for monitoring engine and vehicle systems. ISSPRO products are used by OEM customers in a wide variety of applications.

Often referred to as The Automotive Capital of the World and Motor City (Motown), Detroit, Michigan is home to General Motors (GM) headquarters. GM led global annual vehicle sales for 77 consecutive years from 1931 through 2007, and is still among the world's largest automakers by vehicle unit sales. It was at this multi-billion dollar company that our guest spent the first 20 years of his career immersed in the world of cars and marketing.  In this episode of OUTdrive, Cliff sits down with automotive marketer Karl Kramer to discuss industry trends, dealership positioning, and consumer buying habits. Karl is the Chief Marketing Officer at McCarthy Auto Group and has a demonstrated history of providing effective business results in the automotive industry. He spent the first half of his career at GM in various roles and locations, primarily as a district service manager. In his current position at McCarthy, Karl coordinates and manages marketing efforts, as well as sponsorships, promotions, and community relations, while helping manage OEM working relationships. Karl has a Bachelor's Degree in Automotive Technology, Advanced Technical Studies from Southern Illinois University. In his career and personal life, Karl is passionate about building strong personal, business, and community relationships. Karl takes the wheel and hits the gas in this episode of OUTdrive. Tune in to hear him share marketing insight that can help businesses from Motown to Rural America.  What you'll learn:  Karl's upbringing in Flora, Illinois and how he first got started working with cars Karl's career path, from his first job working as a technician, to earning his degree at Southern Illinois University, to working for General Motors (GM) Reflection from Karl's time at GM, one of the largest companies in the world How Karl ended up in Kansas City and his transition to McCarthy Auto Group after 20 years with GM The role of a Chief Marketing Officer and effective marketing mix strategies in the automotive industry Changes in consumer buying behavior in the last couple of years due to COVID-19 The types of marketing campaigns, sponsorships, and community events that Karl finds most successful 

Author and reporter Steve LeVine join Rodney & Howard to talk the midstream of the EV supply chain, his love of LFP chemistry, and why 2022 will be the year of BATTERY IPOs and SPACs. Discussion also covers strategic sourcing strategies of Tesla, Ford, Volkswagen, GM's rare earth magnet deal with MP Materials and why upstarts with new technologies and processes like Freyr & 24M and Nano One could enable Europe and North America to leapfrog China. Podcast Index 0:00-1:15 Introduction 1:16-2:22 Steve Levine background 2:23-6:45 2022 year of the battery discussion 6:46-8:19 VW strategy discussion 8:20-10:43 OEM sourcing of lithium and investments 10:44-12:15 Rare earths and GM commitment 12:16-13:23 Ford and Blue Oval 13:24-14:45 LG & SK spin-offs in 2022 14:46-17:18 China vs Rest of World cost of building lithium plants and operating costs 17:19-22:10 LFP's future 22:11-23:30 Redwood/Rivian/Ford/SK partnerships & recycling 23:31-31:10 24M & Freyr discussion 31:11-34:00 LFP manufacturing ex-China 34:01 End NOT INVESTMENT ADVICE. DO YOUR OWN RESEARCH If you like this video, please click the 'like' button and please also comment so we can improve our content going forward. And please register your email at www.rkequity.com and follow Rodney and me on Twitter (@lithiumionbull @RodneyHooper13) and on LinkedIn. Please also subscribe here on YouTube to Rock Stock Channel to ensure full access to all our free content. And finally, if you find value in our content, please consider joining us on Patreon at patreon.com/rockstockchannel Intro and outro audio credit: Jamie Klein DISCLAIMER RK Equity is an advisory firm run by Howard Klein and Rodney Hooper. We are exclusively focused on raising awareness about companies producing or developing the next generation critical raw materials that are powering Tesla's EV Battery Energy Transition, including lithium, nickel, graphite, rare earths and other technology metals. We also track the growing number of EV Battery themed stocks going public through Special Purpose Acquisition Companies. Our clients include developers of greenfield raw materials projects as well as large strategic investors, and investment managers seeking to allocate capital to this rapidly growing sector. Rodney and Howard are not financial advisors or broker dealers and nothing you hear in this video is investment advice. Please do your own research and read the disclaimer at the end of this video or on our website.

https://www.youtube.com/watch?v=U3NRr9PgOrE&t=2s Key Talking Points Ashlan Kaplan, Cannon Auto Repair, Cannon Falls, MN Taking over the shop from dad Must have solid team behind you to rely on- if you're not there one day it will continue to run properly? Husband is a financial advisor and is the team player at home Ashlan started working at shop once a week as trial to see if she would want to work in business Earning respect from others as a female “Your never making changes, you're making improvements” Business mindset- growth Has business coach and leadership coach Biggest learning curve- learning how all the numbers work and understanding financials Short term plan- find 3rd technician in order to grow   Connect with the show: https://aftermarketradionetwork.com/ (Aftermarket Radio Network) http://youtube.com/carmcapriotto (Subscribe on YouTube) https://remarkableresults.biz/episodes (Visit us on the Web) https://www.facebook.com/RemarkableResultsPodcast (Follow on Facebook) https://remarkableresults.biz/insider/ (Become an Insider) https://www.buymeacoffee.com/carm (Buy me a coffee) https://remarkableresults.biz/books/ (Important Books) Check out today's partner: Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. By always innovating, Dorman has led the way in growing the aftermarket. Here you will see a few examples of a Dorman OE Fix. An OE FIX is a Dorman repair solution you can't get from the original equipment manufacturer. It means they found a situation where they believe the OEM wasn't giving repair professionals what they wanted, so we fixed it. Everything Dorman does is centered around providing customer value, both in the quality of products, and the creativity of solutions. Our engineers and designers go out of their way to save repair technicians time and save vehicle owners money. Want to really go under the hood? Take the Dorman Virtual Tour athttp://www.dormanproducts.com/Tour ( www.DormanProducts.com/Tour) https://remarkableresultsradio.captivate.fm/listen ()

CES is renowned for being a mecca for tech companies. Even so, for 2022 it's attracting a record amount of automotive exhibitors and speakers. One out of three attendees will be coming from automotive and mobility companies. Gary Shapiro, the CEO of the Consumer Technology Association which runs CES, talks about why automotive companies are so devoted to the show and why they want to be there. Also joining the discussion are Pete Bigelow from Automotive News and Sam Abuelsamid from Guidehouse Insights.

In this episode, my guest John Bowen is the President of Maintenance Services 360. Maintenance Services 360 LLC is an SBA HUB-Zone, FDOT DBE & Minority-Owned Economically Disadvantaged Small Business.  John's company is an established distributor for national manufacturers in industrial electrical parts, low voltage applications used for electric power transmission and OEM equipment solutions for rail automation and rail electrification. They also offer a comprehensive range of digital products and solutions, which are flexible and individually tailored to customer needs. He is also the Vice President of Credit360, which was established to assist individuals restore their personal credit and to offer a complete line of business credit solutions. Credit360 is a financial services firm specializing in credit restoration and business consulting services. Through their guided strategies they have helped thousands of families and businesses to strengthen their financial portfolio. Stay tuned in this episode as John shares really important information on how you can build your business credit and paydex score.

Get your wheel questions ready! Ben & Tyler talk everything wheels with the guys from DDC. America's Diesel Podcast is proudly sponsored by Dually Design Co. DDC Wheels bring the perfect dually solution to your dually truck. NO Adapters. NO Spacers. NO Plastic. NO Bullsh*t. America's Diesel Podcast is Sponsored by ISSPRO. ISSPRO is a global supplier of electronic instrumentation, sensors, and controls for monitoring engine and vehicle systems. ISSPRO products are used by OEM customers in a wide variety of applications.

On Tuesday, another OEM entered the off-road motorcycle segment, this time with an all-new electric-powered machine. STARK Future, an independent brand created by industry executives, has presented the VARG as its initial offering. The VARG is a high-performance bike that produces up to 80hp, weighs 242 pounds, offers wide adjustability to the power curve, and can run between one to six hours on a single charge.STARK Future says it made several advancements in electric-powered technology with the VARG motorcycle, including creating what they say is the most energy-dense production system in the world. The honeycomb magnesium case-structure battery produces 6kWh while weighing 32kg, roughly equating to the same power output as a 450cc bike. A complete recharge cycle can take as little as an hour, depending on the power source and charger used.Josh Hill was involved in the VARG's test and launch, so we called him to discuss the ride and his attraction to electric bikes.

Every business wants to onboard top talent, but are we actively positioning our organizations as the type of place people want to work, or are we letting that crucial element slip through the cracks?   For most businesses, the latter is true. The reality is, we don't do enough to entice talented would-be recruits, and in today's world, where salary alone just isn't enough to impress, not being clear on what sets us apart from our competitors will only put us on the back pedal.    So, how can we get more intentional about creating a brand identity that resonates with our ideal employees?   In this episode, Founder and CEO of Ph.Creative, Bryan Adams shares how to build the kind of company the workforce is lining up to join.   "As an employer, you have to know exactly who you are and what you're looking for." -Bryan Adams     Three Things You'll Learn In This Episode    The factors most likely to attract top performers What are our ideal recruits looking for in a new position, and how can we be the ones to give it to them?    Why our interview process is more crucial than we think Could an ineffective interview system actually cost us business, as well as the potential to onboard top recruits?    How to continually attract the A-players What can we do to entice top talent both now and in the long term?   Guest Bio-    Bryan Adams is the Founder and CEO of leading employer brand agency, Ph.Creative. A two-times bestselling author, Bryan is also a podcaster and specialist speaker, passionate about getting his audiences to think differently. Bryan is widely renowned as an employer brand thought leader, and has worked alongside some of the world's best-known brands to reshape their image over the years.    To find out more, go to: https://www.ph-creative.com/  https://www.linkedin.com/in/bryanadams1  https://www.amazon.com/Give-Get-Employer-Branding-Belonging-ebook/dp/B084ZCJWTJ https://www.amazon.com/gp/product/099555949X/ref=dbs_a_def_rwt_bibl_vppi_i1     You can also contact Bryan directly at:  bryan@ph-creative.com   Learn More About Your Host:   Co-founder and Managing Partner for Northstar Group, Craig is focused on recruiting senior level leadership, sales and operations executives for some of the most prominent companies in the aviation and aerospace industry. Clients include well known aircraft OEM's, aircraft operators, leasing / financial organizations, and Maintenance / Repair / Overhaul (MRO) providers.    Since 2009 Craig has personally concluded more than 150 executive searches in a variety of disciplines. As the only executive recruiter who has flown airplanes, sold airplanes AND run a business, Craig is uniquely positioned to build deep, lasting relationships with both executives and the boards and stakeholders they serve. This allows him to use a detailed, disciplined process that does more than pair the ideal candidate with the perfect opportunity, and hit the business goals of the companies he serves.

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Retail experts have long spoke about the so-called zero moment of truth - that time in bricks and mortar stores when shoppers are in the aisles and making the decision about which product they're going to pull off the shelf and put in their basket. Getting digital signage into stores, with screens doing messaging when people are in a shopping mindset, has always been a big business driver. But putting screens right in the aisles has been a challenge for a few reasons - the main one being how conventional screens would eat up shelf space. Display manufacturing has advanced to a level now that it's possible to put strips of high resolution LCDs right on the shelf edge without getting in the way - introducing color, motion and the possibility for things like dynamic pricing. But the solution is not just the display. There has to be a whole system behind it, and that's where Instorescreen comes in. The Hong Kong-based company has a solution that actually meets the scaled needs of retailers and brands, so that you can do things like drive as many as 96 ribbon displays - with different content to each - off a single Lenovo PC. I had a good chat with Henrik Andersson, the CEO of Instorescreen. Subscribe to this podcast: iTunes * Google Play * RSS TRANSCRIPT Henrik, Thank you for joining me. We've spoken a few times in the past, but for those who are not familiar with Instorescreen, can you run through what your company does? What are you all about?  Henrik Andersson: Yeah, So Instorescreen is a manufacturer of hardware, mostly monitors and technology for digital signage. We are 20 years old and today, an exclusive partner of Lenovo.  It's a curious set up in that you're based in Florida, but you're Danish, I believe, and a lot of the company is over in Hong Kong, is that right?  Henrik Andersson: Yeah. So our headquarters is in Hong Kong, and I'm very close to Danish. I'm Swedish... Ah okay, you're Nordic.  Henrik Andersson: Yeah. So our headquarters is in Hong Kong. We have three manufacturing sites in China and yeah, that's what we are doing today.  And is it privately held or are you publicly traded?  Henrik Andersson: We are privately owned.  One of the things that has struck me about what you do versu and what's historically happened in retail digital signage is, I would say the different waves of signage and retail have involved putting conventional flat panel displays all over stores, which was then followed by doing video walls instead hiving them all together, and the third wave seems to be now that the technology is there to try to put displays right in the aisles, right where consumers are making decisions, as opposed to just being part of the overall look and feel of a store. Is that kind of why you went on it the way you did?  Henrik Andersson: Yeah. So the story is that Instorescreen is created to be a supplier that works outside in, instead of inside out. If I explain that very quickly, we come from true OEM manufacturing and we have been listening to the customer to see how we can make the right product for the customer in the right location? That has been the key.  Inside out is more like if the customer calls in and you show them what you have, and we didn't want to work that way. So what we have done is that we have created different solutions that are OEM based, but we have based them on a whole, like retail. So for retail, we have been looking to see how we can replace or how we can add screens and technology into the retail environment. Based on that, we created shelf edge displays. We worked through the biggest manufacturer of LCD screens, and we have been working very closely with them to create the right size, length and height. When that's finished, we have a solution that could be on the shelf edge. It can be on the header and so on. The second step here is how are we going to drive them? What is the most intelligent way to drive them? And that's where it comes in with our solution, where we call it inDAISY, it's a data chain technology where we can utilize one 4K computer running up to 96 screens. Second generation that's coming next year, we'll also be able to push power through to the DAISY chain. So we will be able to push both power and data through one single cable.  This is the partnership with Lenovo, and with the DAISY chaining, is it one signal to as many as 96 displays, or could it be addressable, like it could be 96 different signals? Henrik Andersson: It's 96 different signals. So each screen will get an ID, and based on that ID, you can have different content, so each screen would have different content.  This wouldn't be 96 pieces of video, though, right? It would be images?  Henrik Andersson: No, 96 pieces of video.    Wow. That would take a pretty serious graphics card. Henrik Andersson: No, not really. Our data chain works as the way that you think about a canvas that's 4K and each ID is taking a spot from that canvas. So for example, if you have the header display that's 1920x360, the first header takes location 0 to 1920 down to 360, that's ID #1, ID #2 starts besides that and takes from 1920 to 3840 and down to 360, and then the shelf chassis starts below and they are taking left-right, left-right, and then by utilizing the Lenovo computer, we could have four 4K outputs so we can get four times that resolution.  So with retail in the many years that I've been involved in this space, one of the challenges has been trying to get displays right into where the merchandise is. But the problem has always been that if you put a conventional flat panel display into that space, it's going to eat up merchandising space. It's gonna eat up the shelf space that you want for talking about the product. One of the big drivers here I assume is that this takes up space. That it's a way to not take away from that merchandising space and stockings space? Henrik Andersson: Yeah, we have been working very closely with the manufacturer of the gondolas to figure out how much space we can take without taking up on any merchandise. So we are taking up about one and a half inch to 1.7 inch in height, and then we are following the two foot three foot and four foot lengths. And this is using LCDs?  Henrik Andersson: That's LCD, yes.  And I gather that the reason you're able to do this now is you can now natively manufacture LCDs at these sizes?  Henrik Andersson: Yeah, we don't use any resize. When we started this project like eight years ago, we used a resize to test and see how we can get it to look and how it should work.  Today, we are natively producing them. There are benefits of natively producing them. One of the biggest is that you get the same every time. So if you put like 10, 15 of these side by side, you want all of them to have the same backlight. You want all of them to have the same color, of those kinds of features. And the biggest one is probably to get down in price. By utilizing a cut down like a 55 inch down to be making one shelf edge. That's a lot of waste doing that by using native screens. If the volume reaches X, we will be able to be very competitive. We are calculating, we should be able to go way below.  A hundred bucks a foot.  Yeah, because I remember when these thin ribbon LCDs first came out and I would see them at places like NRF, about six, seven years ago, the salespeople work in the boosts wouldn't even tell me a number in terms of price, because I gather it was ghastly, but that's changed. Henrik Andersson: That's changed a lot. For example, we could have a two foot display today for around 200 bucks.   And who is putting that in? Is it the brands or is it the retail owners?  Henrik Andersson: It's both. It's both. It has been the latest 4-5 years. It's a lot of brands. It's getting more retailers, and today, it's mostly retailers on end caps. And do they see this as part of their business model, their merchandising model that they'll sell end  caps and now it's digital. Henrik Andersson: Yes, and that's information they see that they have, by just using packages, they cannot inform the customer of what the product is doing by utilizing video screens. Now they can inform me what's the benefit with this product and that product they can also do in different flavors. They can tease you by looking at how good this is with their eyes and so on, and one of the key things everybody's talking about right now is dynamic pricing. You will be able to change the pricing very quickly. You're able to change products on the shelves. You will be able to Collect external data. For example, if we say which employee has allergy medicine and so on, we can publish the pollen count onto the shelf fetch in real time.     Are these replacements potentially for electronic shelf labels or are they kind of complimentary to them?    Henrik Andersson: Today, it's a compliment. I can say that mostly due to the price, but as the price is still getting lower, I think they are direct competition to the ESLs, I think they are, because you have more dynamics on an LCD screen than you have on an ESL.  With an ESL, you can do the price and maybe a barcode or something that's maybe two or three colors. That's about it, right?  Henrik Andersson: Yeah, here you can have a full color spectrum. You can have movies, you can have touch screen functionality. There are so many things you can do. We can integrate the sensors so you can scan your membership and get your special price. There's so many things that we are investigating right now. What's going to be next?  And doing that is contingent at all on the kind of back office systems that our retailer has as to whether they have the data and everything to make that?  Henrik Andersson: Here is where we work very closely with a lot of partners that build softwares. So we worked with, for example, Microsoft, Oracle, all of them where they have the backend for the retailers, and then we were working with the digital signage companies, that's how we can get data between those two systems.  Is that a challenge at all in terms of working with the different digital signage, CMS options out there that they need to have a platform that can work with this high-end Lenovo box? Henrik Andersson: No, it's not a super high end Lenovo box. It's a computer called P 340. That has an Nvidia board inside before 4K output. So a signage software will work with our solution and most of the times when we talked to a signage company, they found this complicated and it took them 15 minutes and said, oh, this is so easy. So yes the Daisy chain and all of that kind of feature sounds very advanced, but we made all the technology on our board. So the digital signage company doesn't have to think. That technology, they just have to follow publish on our full 4K cameras. I guess they would have to, depending on how their CMS works, maybe introduce some new resolutions that they didn't previously have, like 1920x360 or whatever you were describing? Henrik Andersson: No, they publish 3840x2160 full 4K resolution, and then our data chain board based on the IDs are taking spots from those full 4K canvas.  What about LEDs? I have seen some manufacturers at trade shows again, who were showing shelf edge strips that were based on fine pitch LED. Is that a consideration or not the right way to go on this?  Henrik Andersson: The problem we have with the LEDs is the heat. We have been investigating working with LEDs because there are benefits where you can easily make new sizes. We have to make a tool and new tooling costs about $1.5 to $2 million to make a new size. So if someone says, we don't want 3 feet, we want 3.2 feet. That's a very expensive thing. But in LEDs, it's doable. But we have power usage, it's almost 10 times more, and then we have the heat. So if we take a whole retail store and we put these LEDs out, it could be that you have to start getting more air conditioning units, basically. I never thought of it that way. Certainly think of all those LEDs, even though we all think of LEDs as being incredibly energy efficient, if you're using thousands of them in a whole store, maybe millions of them, and that's just a lot of little lights to feed. Henrik Andersson: They're made for outside. You could use them if you could spot the installations. I think they're fine. LCD is more energy efficient.  The problem that I've seen with the LED versions is simply that to get the resolution, the granularity of the information down to a level that is legible like an ESL or an LCD is you're talking very fine pitch and it adds to the cost. Henrik Andersson: You cannot do it. So if we look at our header display, for example, it's 1920x360 in resolution. That means we have 360 pixels in height. If you go to an LED, you're down to maybe 30- 40 pixels.  And the net result of that is the visuals just don't look very good, vright? Henrik Andersson: Yeah, I guess they will have a resolution of 150x30 or 150x40. Right now, our is 1920x360.  So it looks like a 1994 desktop monitor? Henrik Andersson:It depends. From a distance, and if you do the content right, it will look quite okay. But if you go down to price tags and QR codes, coupons, things like that, they will never work. And we can do that as well. We can publish coupons and everything to the shelf edge.  So maybe down the road 3-5 years after micro LEDs mass manufacturing gets sorted and the yields are up and everything else, maybe that's an option, but certainly not right now? Henrik Andersson: That's something we look into. We have really started looking at that, but it's way too early.   What kind of research has been done to measure the impact of a planogram that's just conventional shelf labels and things like that, versus a portion of a planogram that has your digital shelf edge elements to it? Henrik Andersson: Yeah. So what we have seen now is that it's a wow factor. That's one of the things. If you walk in the store and you're making about 80% of your decisions in the store, and if you get a wow factor, you get something that triggers your brain, you will buy that product. On top of that, you have tools and gadgets, things that need to be explained. It would be like powered rails. So we say vitamins, anything that needs to be explained, an energy drink, those kinds of fine benefits. I like telling you that by using this product we give you these benefits. We are seeing between 20% to about 300% based on product.  Sustained or just like when it first goes up? Henrik Andersson: It continues. We have some data from pharmaceuticals when they're explaining a product where we have 300-400% uplift, and we have also inside retail on produce and stuff like that. We have a huge growth.  Are those brands the ones that have used other types of digital signage, like more conventional, flat panels around a store and maybe I assume it wouldn't have had anywhere near the impact, just because it wouldn't be as close to the product? Henrik Andersson: That has been a thing. They have  advertised on digital signage screens in retail, but most of the time they are too far away from the product. So due to the impulse of buying. The further away you are from the physical product, the less sales are you going to make.  One of the things that you were telling is your solution in tandem with Lenovo, your partner, you're doing in-store analytics as well?  Henrik Andersson: Yeah, we have a solution that we are introducing at the NRF which we call smart vision. It's a full analytics platform utilizing Lenovo servers and multiple cameras to collect data from the retail environment. This is also applicable not only to retail we're doing even in transportation, education, fast food. It's about collecting data on how many people are happy walking in, or sad walking out, where they're walking. We can see the paths of walking.  We can see where most people are spending most time, and how long they are standing in front of that product. We can also trigger things. We can see for example, that there has been a spell of a drink in aisle six, and we need to call the janitor to get that clean up. We are also working on things to see if they are putting things in their pocket, or they're putting things in the cart. We can see if someone is acting violent or has a tendency, if something could happen. This is what we work on. We'd like machine learning together with Intel to figure out what kind of information we want.  So you're using Intel's OpenVINO?  Henrik Andersson: Yes, we are using OpenVINO as the base.  Retail analytics using computer vision has been around for 15 years, maybe even longer. So that part is not new. What's distinct about what you do versus some of the more familiar ones that are already known in digital signage? Henrik Andersson: It's probably our dashboard, an easy way to get an overview and also the flexibility to pick the things you want. We are trying to do the same here as we do with the screen work outside in, instead of inside out, we don't tell the customers that this is the data that we think you should have. We are asking them what data do you want to make your business better. Most of that is basically to combine multiple cameras, to get the whole view. Instead of having one camera inside of, by one header display by using this, we can see the moving paths in the store. We can see, for example, during X hours a day, we have this many visitors, but we only have this many cashiers open. Then they can move things around in the store to create something more streamlined. You want green lines across the whole store. You don't want to, like some aisles are more visited and otherized. You want all of them to move like a typical Ikea. Where you want to go, you have to go with the whole store, even if you want to get the thing at the end of the story. Yes, you do and it's not my favorite way to shop, but... Henrik Andersson: That's the way to create impulses on the way to the thing that you're intended to buy. Look at the carts at Ikea. You buy so many things on the way to the exit that you'd never planned to buy.  The reference case that I'm familiar with for your company, is a seat to table store down in south Florida? Is that still your biggest deployment for this, or, where have you put your screens in?  Henrik Andersson: That's the biggest single-store deployment. We are deploying in multiple stores, but often as a single end cap or category, and there will be a lot of announcements next year of full grocery stores that are getting this installed. More than just an end cap, but if it takes you to tape, for an example, we have about 200 screens in that store, including shell fetches, header, square screens. So that is an Intel Lenovo and initial screen show, and everybody's welcome to come down and look at it. So that's your living lab, or you can walk people through and go here's what's possible. Henrik Andersson: Yeah. So that's where we test everything from the analytics to the screens to do dynamic pricings, everything is tested there and that's better than having it in our own office.  Lenovo is one of those very large computing companies that has been on the edge of digital signage and some of these companies like HP and so on, they're in they're out. You don't really know what they do, but it sounds like Lenovo has made a concerted investment of capital and people into the space.  Henrik Andersson: Yes, Lenovo has grown a lot in the OEM division. I think when I started working with Lenovo OEM, there were about five guys. Now they're up to 50-60. And just working specifically with you or are they active in other areas as well?   Henrik Andersson: Basically, it's the whole thing. If you're working outside in instead of inside out, trying to figure out solutions for each individual company. It could involve computers only or it could involve computers and monitors. One of the things we did in 2020-21 was a full line of monitors with anti-microbial coding on them. So they are like killing viruses and bacterias. But one of the key things as well is that the whole chassis is aluminum. So it's 95% sustainable.  And is that an ask that you get from retail now? Henrik Andersson: Mostly Europe, because they don't want anything that has plastic in them anymore. That'll be a big change if it starts to happen here.  Henrik Andersson: So if you go to a grocery store in Sweden, for example, you have to pay 50 cents for a plastic bag. That's what it cost. If you want to bring the groceries home, you have to pay 50 cents for the plastic bag. Yeah. That's starting to happen here in Canada as well. And I'm constantly buying more bags cause I forgot to bring the ones I have in the car. Henrik Andersson: Every Swedish guy  has a car full of such bags.  What do you see happening in the next couple of years with the kind of work that you do? Do you imagine there are going to be other companies developing copycat solutions? For instance, I was in Taiwan when we still could travel about two and a half years ago, and I know that AUO, which is a huge LCD manufacturer, has a whole feature wall of odd shaped ribbon displays and things like that, so it seems like this would be accessible to more accompanies now.  Henrik Andersson: Yeah. So AUO is one of our partners. So if we look at a couple of their sites that they have, we have been part of their engineering process. We are being part of developing the size, the functionality, the backlight, all those kinds of things. So AUO is one we have HKC, we have BUE, we work with all of them. Will be the products similar to our products on the market. Yes, there will be. We are trying to be innovative. We are trying to make it easy. Most of our competitors are basically working as if each screen is an individual screen. They're using an Android board put in there and by using an Android board inside, you will be able to push one content to that screen. The problem you're going to face is if we put multiple screens up, for example, you have a limitation of how many units can be connected to a WiFi network. You would have a limitation of power plugs. You need so many power plugs to have power to each display. Think about the digital signage licenses. Now, this is nothing but fun for the signage company, if you have 3000 screens in a store and each screen has a built in a hundred players, that 3000 licenses. And also about servicing them, it should be easier to take one away, put one back, you know what a computer is, you have something that needs to be updated in one location, not 3000 locations.  So in other words, you could source something like what Instorescreen has off of Alibaba or wherever you want to go. But the simple question that you would ask or somebody smart would ask or somebody else who's smart would ask is will it scale? And it just doesn't, as you just described.  Henrik Andersson: No it doesn't, and to get it with the, know what we are able to today to have very smart servicing options. We have longtime warranties.  We have technical people on 24x7 call. It's a disaster if a retail store shelf edge goes black. For example, we need to fix that very quickly and not call an Alibaba contact and you get a new screen in three weeks.  Yeah. That doesn't work so well. All right. This was great. If people want to learn more about your company, where do they go online? Henrik Andersson: They can contact Lenovo OEM or go to lenovo.com or they can go to instorescreen.com.  All right. Perfect. Thanks for your time.  Henrik Andersson: Thank you very much.

Show #1310 If you get any value from this podcast please consider supporting my work on Patreon. Plus all Patreon supporters get their own unique ad-free podcast feed. Good morning, good afternoon and good evening wherever you are in the world, welcome to EV News Daily for Wednesday 15th December. It's Martyn Lee here and I go through every EV story so you don't have to. Thank you to MYEV.com for helping make this show, they've built the first marketplace specifically for Electric Vehicles. It's a totally free marketplace that simplifies the buying and selling process, and help you learn about EVs along the way too. TOYOTA'S ELECTRIC VEHICLE PLANS ARE GETTING BIGGER AND MORE EXPENSIVE - Toyota is ramping up its electric vehicle production schedule, vowing to release 30 electric vehicles by 2030 rather than just 15 EVs by 2025, as was previously promised. The Japanese automaker also vowed to sell 3.5 million battery EVs globally by 2030 and to transform Lexus into an EV-only brand by 2035. - the company's top executives, including billionaire CEO Akio Toyoda, have been on the record calling the trend toward electric vehicles “overhyped” in part because of emissions associated with power plants — which is a favorite talking point used by the oil and gas industry. - But in an event Tuesday, Toyoda changed his tune, touting the need for the company to reduce tailpipe emissions by releasing more EVs. - As part of the announcement, Toyota showed several dozen concept vehicles, including sedans, sports cars, crossovers, SUVs, pickup trucks, and even a couple of boxy shuttles. The company didn't release many details about each vehicle but did note that a planned Lexus sports car would have a “cruising range” of 700 km (434 miles) and be able to accelerate from 0 to 60mph in under two seconds. Original Source : https://www.theverge.com/2021/12/14/22833997/toyota-ev-investment-lexus-concept-vehicles TOYOTA TEASES SLICK ELECTRIC SPORTS CARS IN MAJOR EV PREVIEW - Toyota's upcoming offerings will live under its new "BZ" sub-brand, which stands for "Beyond Zero." We've already seen one proper production model under this new umbrella -- the BZ4X, which will spawn a unique Lexus variant, the RZ, Original Source : https://www.cnet.com/roadshow/news/toyota-lexus-electric-sports-car-teaser-preview/ TOYOTA REVEALS ASTOUNDING LINEUP OF FUTURE ELECTRIC CARS FOR 'BEYOND ZERO' BRAND AND MORE - They include a BZ small crossover, a BZ compact SUV, a BZ sedan and a BZ large SUV. It's clear these vehicles are concepts or design studies for now, with blacked-out windows to hide their lack of real interiors. - another eight electric cars to fill out this line with some exciting potential cars. There are two commercial vehicles, called the Mid Box and Micro Box, and two more SUVs. One appears on the smaller side with the name "Small SUEV" and the other looks closer to the BZ compact SUV concept, though it just wears a "Crossover EV" name. - Toyota showed what sure looks like a successor to the beloved FJ Cruiser called the Compact Cruiser EV concept. The boxy off-road SUV wears a familiar shade of blue to the departed Jeep Wrangler rival and even rocks similar design language to the previous SUV. There's also the Pickup EV, which looks a lot like today's Tacoma with minimal changes and -- are you ready for this? -- a sports car. Original Source : https://www.cnet.com/roadshow/news/toyota-reveals-future-electric-cars-beyond-zero/ TOYOTA SHIFTS GEARS WITH MAJOR INVESTMENT IN ELECTRIC VEHICLES - In November, Toyota declined to join a pledge signed by six major carmakers, including General Motors, and Ford Motor Co. to phase out fossil fuel cars by 2040. It argued that not all parts of the world would be ready to transition to green cars by then. - In addition to battery EVs, Toyota also builds hydrogen fuel cell cars, and is developing internal combustion engines that run on hydrogen fuel, although it has not said when it might commercialize the technology. - Toyota recently promised that it will be ready to sell only zero-emission cars in Europe by 2035 Original Source : https://www.japantimes.co.jp/news/2021/12/14/business/corporate-business/toyota-30-ev-models-2030/ HERE'S HOW MUCH HYUNDAI'S COOL, NEW IONIQ 5 EV WILL COST - The cheapest way to get an Ioniq 5 will be the 125 kW (168 hp) rear-wheel drive SE Standard Range model with the smaller 58 kWh battery pack. This will cost $39,700 before the IRS 30D tax credit and any local incentives. However, as is nearly always the case with a new car regardless of OEM, if you want the cheapest one, you need to be prepared to wait, as it will only become available in spring 2022. - The cheapest long-range Ioniq 5 is the $43,650 RWD SE, then there's the $45,900 Ioniq 5 SEL, followed by $50,600 Ioniq 5 Limited. If you prefer more power and don't mind charging slightly more often, that version of the Ioniq 5 SE starts at $47,150, with the AWD Ioniq 5 SEL at $49,900 and the AWD Ioniq 5 Limited at $54,500. Original Source : https://arstechnica.com/cars/2021/12/heres-how-much-hyundais-cool-new-ioniq-5-ev-will-cost/ THE 'CHEAP' HYUNDAI IONIQ 5 UNDERCUTS ALMOST ALL EV CROSSOVERS/SUVS - This entry-level version has 220 miles of EPA range, a 125 kW electric motor for rear-wheel-drive, and, most importantly, an MSRP of $39,700 (+$1,225 DST), which after deducting the $7,500 federal tax credit will turn into effectively $33,425. Once we checked the list of available EVs, it turns out that it's one of the least expensive electric crossovers/SUVs. - An interesting thing is that the Hyundai Ioniq 5 SR undercuts the base Ford Mustang Mach-E on price (by $4,195), but is expected to deliver only a slightly lower range, despite the battery being much smaller. On the other hand, the Ford Mustang Mach-E should be much quicker. Hyundai Ioniq 5 will fast charge at a higher rate. - Here is another surprise, the entry-level Hyundai Ioniq 5 is marginally less expensive than the Volkswagen ID.4 (we don't have prices for the 2022 model year yet). However, that's only because the ID.4 does not have its lower-spec trims on the market yet (like the 62 kWh battery version). It also has noticeably more range and power. - he Hyundai Ioniq 5 SR is $200 less expensive than the base Kia Niro EV. And the EPA range is only slightly lower. - The poor Chevrolet Bolt EUV is temporarily out of production, but even if it was being produced, it would not be eligible for the $7,500 federal tax credit. It means that after deducting the tax credit, the Hyundai Ioniq 5 SR would be, on paper, less expensive. Pretty surprising anomaly considering how much smaller the Bolt EUV is. Original Source : https://insideevs.com/news/554563/cheap-hyundai-ioniq5-price-comparison/amp/ NEW 2022 CUPRA BORN ELECTRIC CAR: SPECS, DETAILS AND PRICES - Cupra has announced pricing for the first version of its Born electric family hatchback to go on sale, as well as new trim level details. Prices will start from £33,735, though extra variants will be added to the range in time. - Eventually, the Born range will consist of four models, however, the mid-range variant which uses 58kWh battery and 201bhp electric motor is the only one you can order for the time being. This particular version has a range of 263 miles, while 0-62mph takes 7.3 seconds. - Prices start from £33,735 for the 58kWh/201bhp Born in V1 trim, with standard equipment including 18-inch alloy wheels, LED headlights, a 12-inch central infotainment screen, reversing camera and safety systems like lane assist and tiredness recognition. Original Source : https://www.drivingelectric.com/cupra/born/776/new-2022-cupra-born-electric-car-specs-details-and-prices CONVENIENT, NETWORKED AND SUSTAINABLE: NEW SOLUTIONS FOR CHARGING ELECTRIC VOLKSWAGEN MODELS Original Source : https://www.volkswagen-newsroom.com/en/press-releases/convenient-networked-and-sustainable-new-solutions-for-charging-electric-volkswagen-models-7695 LUCID MOTORS CEO SEES $25,000 ELECTRIC CARS IN 4 YEARS Original Source : https://www.axios.com/lucid-motors-affordable-electric-cars-967f69c7-98c5-4737-8449-4e17fd7bca9b.html YOU CAN PLAY SONIC THE HEDGEHOG IN TESLAS Original Source : https://www.ign.com/articles/sonic-the-hedgehog-teslas ABB'S TERRA 360 ELECTRIC VEHICLE CHARGER MAKES MIDDLE EAST AND AFRICA DEBUT  Original Source : https://www.utilities-me.com/utilities/abbs-terra-360-electric-vehicle-charger-makes-middle-east-debut ELECTRIC VEHICLES FOR MILITARY JUST A 'MATTER OF TIMELINE Original Source : https://breakingdefense.com/2021/12/electric-vehicles-for-military-just-a-matter-of-timeline-bae-systems-ceo NEW QUESTION OF THE WEEK WITH EMOBILITYNORWAY.COM Has Covid-19 changed your electric car buying decisions in the last two years? Yes, no and why? Email me a suggestion for a possible question and I might pick yours!  hello@evnewsdaily.com It would mean a lot if you could take 2mins to leave a quick review on whichever platform you download the podcast. And  if you have an Amazon Echo, download our Alexa Skill, search for EV News Daily and add it as a flash briefing. Come and say hi on Facebook, LinkedIn or Twitter just search EV News Daily, have a wonderful day, I'll catch you tomorrow and remember…there's no such thing as a self-charging hybrid. PREMIUM PARTNERS PHIL ROBERTS / ELECTRIC FUTURE BRAD CROSBY PORSCHE OF THE VILLAGE CINCINNATI AUDI CINCINNATI EAST VOLVO CARS CINCINNATI EAST NATIONAL CAR CHARGING ON THE US MAINLAND AND ALOHA CHARGE IN HAWAII DEREK REILLY FROM THE EV REVIEW IRELAND YOUTUBE CHANNEL RICHARD AT RSEV.CO.UK – FOR BUYING AND SELLING EVS IN THE UK EMOBILITYNORWAY.COM/

https://youtu.be/jqLGu-mNdMM Key Talking Points Candice and Jesse Buettenmuller, TJ's Alignment and Repair, WaKeeney, KS Challenges: Parts availability, vendor options, population Benefits: awesome customers, vendors who know our names, personal interaction Kansas City: population 156,000 in 128 square miles WaKeeney: population 2,840 in 900 square miles 6-8 cars per day with 2 technicians- customers are extremely patient and understanding Carquest for parts- next parts distributor are 36 miles away, wait 1-3 days to get parts. Tires for a customer have been on order for 2 months Training- ASTE and Vision. Closes shop and everyone goes to training. Involved with the community- summer leagues, wrestling clubs, chamber of commerce. Kids have to come into the shop for donations, they can't call/message/social media    Connect with the show: https://aftermarketradionetwork.com/ (Aftermarket Radio Network) http://youtube.com/carmcapriotto (Subscribe on YouTube) https://remarkableresults.biz/episodes (Visit us on the Web) https://www.facebook.com/RemarkableResultsPodcast (Follow on Facebook) https://remarkableresults.biz/insider/ (Become an Insider) https://www.buymeacoffee.com/carm (Buy me a coffee) https://remarkableresults.biz/books/ (Important Books) Check out today's partner: Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. By always innovating, Dorman has led the way in growing the aftermarket. Here you will see a few examples of a Dorman OE Fix. An OE FIX is a Dorman repair solution you can't get from the original equipment manufacturer. It means they found a situation where they believe the OEM wasn't giving repair professionals what they wanted, so we fixed it. Everything Dorman does is centered around providing customer value, both in the quality of products, and the creativity of solutions. Our engineers and designers go out of their way to save repair technicians time and save vehicle owners money. Want to really go under the hood? Take the Dorman Virtual Tour athttp://www.dormanproducts.com/Tour ( www.DormanProducts.com/Tour) https://remarkableresultsradio.captivate.fm/listen ()

Who's Jesse? The guys sit down with the guy behind many of our builds. America's Diesel Podcast is sponsored by FBomb Diesel Fuel Additive. Drop an F-Bomb on Bad Fuel Economy! Fuel Bomb's F-Bomb Diesel Fuel Additive is a unique proprietary blend of chemicals to help your diesel run better and cleaner. Learn more at https://fuelbomb.com/product/f-bomb/ America's Diesel Podcast is Sponsored by ISSPRO. ISSPRO is a global supplier of electronic instrumentation, sensors, and controls for monitoring engine and vehicle systems. ISSPRO products are used by OEM customers in a wide variety of applications.  

We talked with Sagent's CEO Gordon Smith about how Sagent works to reduce the environmental impact by lowering emissions, pollution, and energy investment. They do it a) by repairing and refurbishing networks they extend the useful equipment life with telecom repair services b) by maintaining an industry-leading network test, repair, and maintenance facility. They have expert technicians who perform network repair services, system-level testing and component-level repairs and extend the life of telecom equipment. They repair more than 850,000 devices annually, across 100,000 SKUs, from over 100 manufacturers - all with a 96% yield rate and standard repair cycle time of two weeks. They deliver equipment repair services that give insight into your network to help reduce avoidable repairs. For each repair, they capture and report on the root cause of each failure and can pinpoint the means to avoid it in the future. Their software developed specifically for network operators tracks failure data at both macro and micro levels. It monitors data failure trends by geography, site location, technician responsibility, OEM platform and specific part numbers to deliver actionable data to help prevent future incidents. Rather than recycle network assets, Sagent Insights can develop a systematic program to reuse network assets and delay additions to the e-waste stream, by recycling and disposing of components only after they have achieved maximum service life. Learn more in this episode of Mindful Businesses.https://sagent.net/https://www.mindfulbusinessespodcast.com/

Automotive Insiders is presented by OESA, the Original Equipment Suppliers Association. Industry experts discuss Automotive hot topics to keep the Automotive Supplier Community up to date on the fast-changing mobility landscape. From post-pandemic manufacturing restart planning and worker safety measures, to legal issues and supply chain disruptions, Automotive Insiders is your source of timely and relevant content. Host Bonnie D. Graham welcomes Anurag Garg, Vice President for Product Management for Platform, Analytics, and IIoT at Plex Systems. Anurag discusses how the challenges facing manufacturers through the last two years – supply chain shortages, labor shortages, retiring workforce – have accelerated the need for innovation and smart manufacturing. Plex is seeing the savviest manufacturers setting themselves apart by tackling the four biggest industry megatrends – Operational Control and Efficiency; Digitization & Automation; Supply Chain Optimization; and Shifting Workforce Dynamics. Anurag's advice for manufacturers: Build a resilient enterprise and manufacturing practices in light of how manufacturing is shifting. Listen to the full conversation for more of Anurag Garg's expert insights. Previous OESA podcasts: Automotive Insiders. More information: OESA.org.

https://www.youtube.com/watch?v=1wHe-oW0bK0&t=521s Key Talking Points Becki McGinnis, Autovantage Service Center, Auburn, CA Learning to trust my employees to do what I paid them to do. Learning that my job is to take care of my employees, my employee's job is to take care of the customers and the customer's job is to take care of the business. For many years I had focused on taking care of the customers but what I was doing was getting in the way of my employees doing their job because I was micromanaging everything because I didn't want the customer to have a bad experience however my employees were the ones having a bad experience. I sometimes wonder how many employees that I have fired might have continued working for me if I had been a better leader.  Preparing for next year by continuing to grow and sharing the vision with my employees.    Connect with the show: https://aftermarketradionetwork.com/ (Aftermarket Radio Network) http://youtube.com/carmcapriotto (Subscribe on YouTube) https://remarkableresults.biz/episodes (Visit us on the Web) https://www.facebook.com/RemarkableResultsPodcast (Follow on Facebook) https://remarkableresults.biz/insider/ (Become an Insider) https://www.buymeacoffee.com/carm (Buy me a coffee) https://remarkableresults.biz/books/ (Important Books) Check out today's partner: Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. By always innovating, Dorman has led the way in growing the aftermarket. Here you will see a few examples of a Dorman OE Fix. An OE FIX is a Dorman repair solution you can't get from the original equipment manufacturer. It means they found a situation where they believe the OEM wasn't giving repair professionals what they wanted, so we fixed it. Everything Dorman does is centered around providing customer value, both in the quality of products, and the creativity of solutions. Our engineers and designers go out of their way to save repair technicians time and save vehicle owners money. Want to really go under the hood? Take the Dorman Virtual Tour athttp://www.dormanproducts.com/Tour ( www.DormanProducts.com/Tour) https://remarkableresultsradio.captivate.fm/listen ()

Show #1298 If you get any value from this podcast please consider supporting my work on Patreon. Plus all Patreon supporters get their own unique ad-free podcast feed. Good morning, good afternoon and good evening wherever you are in the world, welcome to EV News Daily for Saturday 4th December. It's Martyn Lee here and I go through every EV story so you don't have to. Thank you to MYEV.com for helping make this show, they've built the first marketplace specifically for Electric Vehicles. It's a totally free marketplace that simplifies the buying and selling process, and help you learn about EVs along the way too. REPORT: UK GOVERNMENT OFFERS RIVIAN INCENTIVES FOR UK FACTORY  - According to the Financial Times, which cites people familiar with negotiations, the government has offered to build a new M5 motorway junction, develop training facilities and reinstate a disused railway line at the Gravity business park near Bristol, where Rivian could invest £1 billion in a new factory. - The FT reports that the UK is in competition with Serbia and "at least one other European country" to secure Rivian's investment and a decision could come within several weeks. - It is not yet confirmed whether Rivian would build batteries, vehicles or both at the site. - They will be priced from the equivalent of £48,500 in the US and it could reasonably be expected for European versions to roughly maintain that pricing structure if localised production is secured. Given that large SUVs and trucks are far less in demand in Europe than in the US, though, it could be more likely that the factory would build local-spec versions of Rivian's bespoke Amazon delivery van. Original Source : https://www.autocar.co.uk/car-news/business-tech%2C-development-and-manufacturing/report-uk-government-offers-rivian-incentives REPORT: F-150 LIGHTNING TIMELINE REVEALED IN WEBINAR, DENIED BY FORD - According to a topic on the f150gen14.com forum, the company's representatives said at a Ford webinar - Drive Electric TN, that the F-150 Lightning order banks for both retail and fleets will be open in January 2022. - It would be an important bit of news for thousands of reservation holders, but once InsideEVs reached out to Ford, we heard that nothing has changed - the order bank timing has not been communicated yet. - The customer delivers - according to the forum - will start in September. That would be some 10 months from now before first customers will enjoy the Ford F-150 Lightning. - ord is expected to be the first large OEM with a mainstream electric pickup on the market (excluding the recently launched premium Rivian R1T and the extraordinary GMC Hummer EV pickup that is coming soon). As of November 3, Ford has more than 160,000 reservations for the F-150 Lightning, and on November 18 it was said that the number is "approaching 200,000 units." Original Source : https://insideevs.com/news/552238/ford-f150-lightning-timeline-rumor/ ELON MUSK REVEALS PLANS FOR TESLA CYBERTRUCK 4-MOTOR VARIANT - The Tesla Cybertruck's production plans are changing once again. This past Friday, CEO Elon Musk said on Twitter the first Cybertrucks going to production will be a "four-motor variant" with "independent, ultra fast response torque control of each wheel." Foremost, that pushes aside production of the tri-motor variant, which was meant to be first. Secondly, this four-motor variant is something new altogether. - It could be the tri-motor variant is dead in favor of this new four-motor truck, and there's no word on what becomes of the dual- and single-motor electric pickups. Musk did say on Twitter that those with reservations for a truck that's not this four-motor variant will be able to upgrade to it. He did not provide any other specs on the battery, power or the motors, but reiterated the Cybertruck will be an "insane technology bandwagon." - The Cybertruck was meant to start production by the end of this year at the automaker's new factory in Austin, Texas, but Tesla delayed production to sometime in 2022 for the first vehicles. Original Source : https://www.cnet.com/roadshow/news/elon-musk-reveals-tesla-cybertruck-motor-variant/ AN ALL-ELECTRIC GENESIS GV90 SUV MAY LAUNCH IN 2023 - Genesis will become an all-electric brand from 2025 and its range could be topped out by an electric SUV dubbed the GV90. - A new report out of Korea suggests that the GV90 will be the second Genesis model based on Hyundai's Electric-Global Modular Platform (E-GMP), following in the footsteps of the smaller GV60. It is likely that the GV90 will share parts with the all-electric Hyundai Ioniq 7 and Kia EV9 SUVs that are also in the works. - ETNews suggests that the Genesis GV90 will be similar in size to the Ioniq 7 and EV9 and will offer three rows of seating. It's fair to assume that it will also share its powertrain technology that will include 350 kW charging speeds and the ability to travel around 300 miles (482 km) on a single charge. Original Source : https://www.carscoops.com/2021/12/an-all-electric-genesis-gv90-suv-may-launch-in-2023/ ELON MUSK'S TESLA STOCK SALE PASSES $10 BILLION Original Source : https://www.axios.com/elon-musk-tesla-stock-sale-10-billion-00fbfae3-b45c-4f1a-85aa-88021d0000af.html VW RUMOURED TO BE BUILDING ELECTRIC CONVERTIBLE IN OSNABRÜCK Original Source : https://www.electrive.com/2021/12/01/vw-rumoured-to-be-building-electric-convertible-in-osnabruck/ MEXICO THREATENS LEGAL ACTION ON US ELECTRIC VEHICLE SUBSIDY    Original Source : https://eu.detroitnews.com/story/business/autos/2021/12/02/mexico-threatens-legal-action-us-electric-vehicle-subsidy/8841753002/ QUESTION OF THE WEEK WITH EMOBILITYNORWAY.COM Which EV makers are on Santa's naughty or nice lists – and tell me why! Email me: hello@evnewsdaily.com It would mean a lot if you could take 2mins to leave a quick review on whichever platform you download the podcast. And  if you have an Amazon Echo, download our Alexa Skill, search for EV News Daily and add it as a flash briefing. Come and say hi on Facebook, LinkedIn or Twitter just search EV News Daily, have a wonderful day, I'll catch you tomorrow and remember…there's no such thing as a self-charging hybrid. PREMIUM PARTNERS PHIL ROBERTS / ELECTRIC FUTURE BRAD CROSBY PORSCHE OF THE VILLAGE CINCINNATI AUDI CINCINNATI EAST VOLVO CARS CINCINNATI EAST NATIONAL CAR CHARGING ON THE US MAINLAND AND ALOHA CHARGE IN HAWAII DEREK REILLY FROM THE EV REVIEW IRELAND YOUTUBE CHANNEL RICHARD AT RSEV.CO.UK – FOR BUYING AND SELLING EVS IN THE UK EMOBILITYNORWAY.COM/

Welcome to another episode of the Action and Ambition Podcast. Our guest today is Dimitre Kirilov. The President and CEO of Montway Auto Transport, a nationwide auto transport industry arranging shipments for over 140,000 vehicles every year. Montway has built its reputation by delivering superior customer services to individuals as well as corporate clients in the dealership, moving, and relocation, auto auction, and OEM industries. After joining the Company in 2010, Dimitre helped drive Montway's growth and success by demonstrating innovation in growing the retail market. Don't miss a thing!

Guest episode featuring the founder of Mac's Custom Tie Downs, Colin McLemore. America's Diesel Podcast is proudly sponsored by Mac's Custom Tie Downs. For the finest quality tie-down components, complete security, fully stocked inventory and first class service, order from the best: Mac's Custom Tie-Downs. America's Diesel Podcast is Sponsored by ISSPRO. ISSPRO is a global supplier of electronic instrumentation, sensors, and controls for monitoring engine and vehicle systems. ISSPRO products are used by OEM customers in a wide variety of applications.

Host Karl interviews Harry Brelsford and Scott Lopez about maintenance as the great new MSP opportunity. Scott is the creator of AOM - Alternative to OEM maintenance (AOM). Technology entrepreneur Harry Brelsford has teamed with Austin-based ZPI to bring the AOM World ecosystem to market to drive MSP success. Harry is best know for the SMB Nation community and several other startups including 420MSP. Link: https://aom.world/  -- -- -- Sponsor Memo: Acronis Are you still relying on a frustrating patchwork of legacy solutions? Modernize your cybersecurity and data protection with Acronis Cyber Protect Cloud. It's a single solution that combines backup, anti-malware, and endpoint protection management. As an MSP, you can easily improve clients' security posture, eliminate complexity, and generate more recurring revenue. Learn more about Acronis Cyber Protect Cloud at https://Acronis.com.  :-)

We catch up with Casper Andersen to learn more about his goal to ensure 50% of phone sales are refurbished models. About Casper Andersen Casper Andersen is Swappie's country manager for Ireland. His background is in investment banking and tech. Casper is overseeing the growth of Swappie in Ireland. About Swappie Since its launch in Helsinki in 2016, Swappie has become the Number 1 online destination for buying and selling refurbished iPhones in Europe. The Finnish start-up, which was founded by Jiri Heinonen and Smi Marttinen, now helps customers in fifteen countries choose environmentally friendly and affordable ways to stay up to date with the latest technology. The company's aim is to have 50% of all smart phones bought refurbished ones. In June 2020 Swappie raised €35.8 million in a funding round to support its international expansion into new markets including Ireland. Since its launch here in 2020 over 30,000 Irish consumers have chosen to buy from Swappie. Research shows that more and more Irish consumers are increasingly considering opting for a refurbished device. People aged 18-24 years are even more likely to do so. 27% of Swappie's customers are in this age bracket which is by far the largest group. All Swappie iPhones are refurbished by Swappie at their own factories in Helsinki and Estonia. They are put through a rigorous 52 step process covering cosmetics, hardware, battery and cleaning, and all Swappie spare parts have OEM quality. All Swappie iPhones also come with a 12-month warranty. Swappie's Irish customers are served by English speaking staff in the company's Helsinki Headquarters.

https://www.youtube.com/watch?v=F25oweGYjZs Key Talking Points Justin Fricke, CarTime Auto Center, Dundas, MN Stocks around 100 cars on lot for used car business in the same building The car buying experience has changed- the market isn't full of new vehicles anymore, prices continue to increase month to month Justin started as a technician and is now part-owner Program through junior and senior high schools called Career Tech Education- job fair day of different businesses with displays. As a business, go to schools and ask about their programs available. Consider field trip to the shop Where do kids fit? Stereotypes around the trades need to be broken in school. Don't push the kids that are the “bad students” into the trades. It is no longer a secondary career path. Also has detail shop- $200 for full detailing inside and out Connect with the show: https://aftermarketradionetwork.com/ (Aftermarket Radio Network) http://youtube.com/carmcapriotto (Subscribe on YouTube) https://remarkableresults.biz/episodes (Visit us on the Web) https://www.facebook.com/RemarkableResultsPodcast (Follow on Facebook) https://remarkableresults.biz/insider/ (Become an Insider) https://www.buymeacoffee.com/carm (Buy me a coffee) https://remarkableresults.biz/books/ (Important Books) Check out today's partner: Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. By always innovating, Dorman has led the way in growing the aftermarket. Here you will see a few examples of a Dorman OE Fix. An OE FIX is a Dorman repair solution you can't get from the original equipment manufacturer. It means they found a situation where they believe the OEM wasn't giving repair professionals what they wanted, so we fixed it. Everything Dorman does is centered around providing customer value, both in the quality of products, and the creativity of solutions. Our engineers and designers go out of their way to save repair technicians time and save vehicle owners money. Want to really go under the hood? Take the Dorman Virtual Tour athttp://www.dormanproducts.com/Tour ( www.DormanProducts.com/Tour) https://remarkableresultsradio.captivate.fm/listen ()

We've all heard about the importance of investing in our businesses, but when it comes to investing in ourselves, more often than not, we miss the boat completely.    What is it about pouring into ourselves that feels so foreign, and what are we missing out on by failing to do it?   More importantly, what do we stand to gain by investing in ourselves?   In this episode, executive recruiter and President of MR Fairfax, Robert Houghton and I discuss how to get started with self-investment.    "How you get to a million dollar career is being able to establish common ground with business leaders. Be an interesting person and keep educating yourself." -Robert Houghton   Things You'll Learn In This Episode    How to develop better interpersonal skills Great people skills are non-negotiable for leaders, but how do we develop them?    How to invest in ourselves without spending a fortune Does self-investment have to be expensive, or are there ways of pouring into ourselves that won't break the bank?    Why an MBA isn't always the way Many of us assume an MBA is a great investment, but when is it really necessary, and when is it just an added cost?    The importance of image How many CEOs are walking around in bad suits and cheap shoes? Are we shooting ourselves in the foot, trying to save a buck on the things that really make a difference?   Guest Bio-   Robert Houghton is an executive recruiter and the President of MR Fairfax, the #1 recruiter in the Mid-Atlantic region specializing in insurance and financial services. A well-established former CEO of several successful business enterprises, Robert has a unique understanding of executive recruiting in the commercial insurance sector with specialties in employee benefits, property & casualty insurance and risk management.    To find out more, go to https://mrfairfax.com/ You can also email him with rhoughton@mrfairfax.com  Learn More About Your Host:   Co-founder and Managing Partner for Northstar Group, Craig is focused on recruiting senior level leadership, sales and operations executives for some of the most prominent companies in the aviation and aerospace industry. Clients include well known aircraft OEM's, aircraft operators, leasing / financial organizations, and Maintenance / Repair / Overhaul (MRO) providers.    Since 2009 Craig has personally concluded more than 150 executive searches in a variety of disciplines. As the only executive recruiter who has flown airplanes, sold airplanes AND run a business, Craig is uniquely positioned to build deep, lasting relationships with both executives and the boards and stakeholders they serve. This allows him to use a detailed, disciplined process that does more than pair the ideal candidate with the perfect opportunity, and hit the business goals of the companies he serves.

Black Friday sales are here! The guys talk about sales, the good, the bad, and the gifty. America's Diesel Podcast is sponsored by FBomb Diesel Fuel Additive. Drop an F-Bomb on Bad Fuel Economy! Fuel Bomb's F-Bomb Diesel Fuel Additive is a unique proprietary blend of chemicals to help your diesel run better and cleaner. Learn more at https://fuelbomb.com/product/f-bomb/ America's Diesel Podcast is Sponsored by ISSPRO. ISSPRO is a global supplier of electronic instrumentation, sensors, and controls for monitoring engine and vehicle systems. ISSPRO products are used by OEM customers in a wide variety of applications.

https://www.youtube.com/watch?v=OBROzkFcoq8   Show Notes: Maryann Croce's "Life Happens" Download https://remarkableresults.biz/download/37358/ (HERE) Connect with the show: https://aftermarketradionetwork.com/ (Aftermarket Radio Network) http://youtube.com/carmcapriotto (Subscribe on YouTube) https://remarkableresults.biz/episodes (Visit us on the Web) https://www.facebook.com/RemarkableResultsPodcast (Follow on Facebook) https://remarkableresults.biz/insider/ (Become an Insider) https://www.buymeacoffee.com/carm (Buy me a coffee) https://remarkableresults.biz/books/ (Important Books) Check out today's partner: Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. By always innovating, Dorman has led the way in growing the aftermarket. Here you will see a few examples of a Dorman OE Fix. An OE FIX is a Dorman repair solution you can't get from the original equipment manufacturer. It means they found a situation where they believe the OEM wasn't giving repair professionals what they wanted, so we fixed it. Everything Dorman does is centered around providing customer value, both in the quality of products, and the creativity of solutions. Our engineers and designers go out of their way to save repair technicians time and save vehicle owners money. Want to really go under the hood? Take the Dorman Virtual Tour athttp://www.dormanproducts.com/Tour ( www.DormanProducts.com/Tour) http://aftermarketradionetwork.com ()

In this episode Matt and Gary sit down with Ken Ward to discuss the current state of car audio, training's, and the future of automotive electronics. Ken is a veteran of the consumer electronics industry of over 30 years. He's worked in retail, in technical support, in product development and planning, and in product marketing. He has worked on products for auto sound, auto security, remote start, telematics, video and rear-seat entertainment, and in-car computing. Ken has conducted hundreds of training sessions for installers, salespeople, buyers, factory representatives, and industry experts, and has been involved in various industry education initiatives over the years. He is the acknowledged authority on integrating OEM sources into high-fidelity audio systems.

The latest from SEMA 2021, new Bronco builds, and BD Intake Manifold 03-07 Cummins. America's Diesel Podcast is sponsored by FBomb Diesel Fuel Additive. Drop an F-Bomb on Bad Fuel Economy! Fuel Bomb's F-Bomb Diesel Fuel Additive is a unique proprietary blend of chemicals to help your diesel run better and cleaner. America's Diesel Podcast is Sponsored by ISSPRO. ISSPRO is a global supplier of electronic instrumentation, sensors, and controls for monitoring engine and vehicle systems. ISSPRO products are used by OEM customers in a wide variety of applications.

Our industry has dealt with unbelievable challenges over the last 20 months, but in spite of that, we seem to be holding up relatively well.   The real question is, as we near the 2-year mark of the global onset of COVID-19, what will the long-term effects of these challenges be? What does the future look like for the little players, and how can they position themselves for not only survival, but success?    In this episode, President of Alderman & Company, Bill Alderman returns to share his thoughts on the state of our industry today and his predictions for the future.    "The industry is changing, so smart people in it need to get together and think about how they'll do things differently." -Craig Picken   Three Things You'll Learn In This Episode    The economic impact we're seeing on aviation Many of us went into the pandemic anticipating seeing a lot of distressed selling, but that hasn't really happened on a wide scale. Are people just being optimistic, or is there deeper reasoning behind that?    What's in store for industry veterans Commercial aviation looks set to make its comeback in the next 18 months, but what does that mean for industry veterans planning to retire?    1 thing we need to realize about innovation Is it realistic to expect to see new advancements in aviation in the immediate future?   Guest Bio-    William ‘Bill' Alderman is the Founder and President of Alderman & Company. A former investment banker, Bill has always had a passion for aviation, and is both a commercial pilot and aircraft owner. Today, he uses his expertise, coupled with his interests to represent Middle Market Sellers in the Aerospace and Defense industry.    To find out more, go to: https://aldermanco.com/    You can also call or text him on:  9144144070   Or email him at:  wa@aldermanco.com    Learn More About Your Host:   Co-founder and Managing Partner for Northstar Group, Craig is focused on recruiting senior level leadership, sales and operations executives for some of the most prominent companies in the aviation and aerospace industry. Clients include well known aircraft OEM's, aircraft operators, leasing / financial organizations, and Maintenance / Repair / Overhaul (MRO) providers.    Since 2009 Craig has personally concluded more than 150 executive searches in a variety of disciplines. As the only executive recruiter who has flown airplanes, sold airplanes AND run a business, Craig is uniquely positioned to build deep, lasting relationships with both executives and the boards and stakeholders they serve. This allows him to use a detailed, disciplined process that does more than pair the ideal candidate with the perfect opportunity, and hit the business goals of the companies he serves.

Tune into episode 543 of #LocationWeekly now! We talk about Google getting into the OEM vehicle navigation space, Giant Food pilots mobile deals on perishable foods, Lowe's to launch “room scanning tool” using LIDAR in their app, and Amazon's Alexa coming to hospitals and assisted living homes. https://thelbma.com/podcasts/location-weekly-episode-543/

  https://youtu.be/DXmHkUlU1Vw Show Notes: Requires 40 hours of training a year from his techs, service advisors, and owners Bill provides private training that brings his classes to 6 students to one trainer The power of networking The team is picking their classes and they are getting ready to split the group to provide advanced classes. Their techs average tenure is 8 years. Bill believes they stay because of the training they can't get anywhere else. Their training program is a long-term commitment. Works with other shops in the area to spread the cost Pays a bonus each December based on the actual number of hours trained. A make your own Christmas bonus. Keeps a resume on all training completed Displays a picture goal board for every team member Paperless operation A welcome board in the lobby with all customers who are coming in that day  Key tags provide status to technicians 17 bays - 5 Technicians Green - Yellow - Red Light signifies the progress of workflow in the shop Eight loaner cars Connect with the show: https://aftermarketradionetwork.com/ (Aftermarket Radio Network) http://youtube.com/carmcapriotto (Subscribe on YouTube) https://remarkableresults.biz/episodes (Visit us on the Web) https://www.facebook.com/RemarkableResultsPodcast (Follow on Facebook) https://remarkableresults.biz/insider/ (Become an Insider) https://www.buymeacoffee.com/carm (Buy me a coffee) https://remarkableresults.biz/books/ (Important Books) Check out today's partner: Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. By always innovating, Dorman has led the way in growing the aftermarket. Here you will see a few examples of a Dorman OE Fix. An OE FIX is a Dorman repair solution you can't get from the original equipment manufacturer. It means they found a situation where they believe the OEM wasn't giving repair professionals what they wanted, so we fixed it. Everything Dorman does is centered around providing customer value, both in the quality of products, and the creativity of solutions. Our engineers and designers go out of their way to save repair technicians time and save vehicle owners money. Want to really go under the hood? Take the Dorman Virtual Tour athttp://www.dormanproducts.com/Tour ( www.DormanProducts.com/Tour) http://aftermarketradionetwork.com ()

This week we share the test results of the 2021 Chevrolet Corvette. We talk about how the drastic redesign of this American icon has propelled the Corvette into supercar territory, putting it on par with European competitors that cost double the price. We also answer an audience question about tire pressure. SHOW NOTES: 0:00 - 2021 Chevrolet Corvette discussion 17:25 - Question #1: When replacing OEM tires, do you still follow the tire pressure on the placard located on the door jamb? LINKS: 2021 Chevrolet Corvette: https://www.consumerreports.org/cars/chevrolet/corvette/ 2021 Chevrolet Corvette Stingray First Impressions; Talking Cars #306: https://www.youtube.com/watch?v=HJELAAnxnDo

This week we share the test results of the 2021 Chevrolet Corvette. We talk about how the drastic redesign of this American icon has propelled the Corvette into supercar territory, putting it on par with European competitors that cost double the price. We also answer an audience question about tire pressure. SHOW NOTES: 0:00 - 2021 Chevrolet Corvette discussion 17:25 - Question #1: When replacing OEM tires, do you still follow the tire pressure on the placard located on the door jamb? LINKS: 2021 Chevrolet Corvette: https://www.consumerreports.org/cars/chevrolet/corvette/ 2021 Chevrolet Corvette Stingray First Impressions; Talking Cars #306: https://www.youtube.com/watch?v=HJELAAnxnDo

If you're not prepared to sweat, stay off the field. David Tharp learned that lesson well during his time as a Marine, and then once again in pursuit of a career in sales.Today David handles OEM licensing sales in the Global Business Development department at Splunk. Practically destined for a career in sales, he carries on a family legacy in the profession for a third generation. He eventually parlayed his SDR success into a new role with the global data and AI software powerhouse through hard work and an ongoing commitment to his sales craft.In this second episode of the Tech Sales is for Hustlers Austin Series, David talks about the impact an early sales role in the trucking industry had on his career, the importance of developing a mindset for sales, and how the valuable lessons he learned serving in the military help shape his successful career.

Doug Eroh is the Executive Vice President, Penske Motor Group and President & General Manager, Longo Toyota. He has 24 years of experience in the automotive industry including OEM, financial services, and retail experience. He leads his organizations by honoring the company values no matter the circumstances, and knowing that his people are their greatest asset.

#SecurityConfidential #DarkRhinoSecurity Brian Stoner joins us today on Security Confidential. Brian has a long history with cybersecurity OEMs starting with CA where I first met him. Brian has been with McAfee, Fireeye, Cylance, and is now with Stellar Cyber. Brian has been in the business of helping companies build their channels. 00:00 Introduction 02:04 What are the elements of a successful cybersecurity channel program? 06:10 Is there an inherent conflict with having a salesperson be managing a partner? 08:12 Where do the programs have mismatched expectations between the OEM and reseller? 13:20 Is the pure Var model the way forward? Are clients in cybersecurity not locking more for a total solution for defense in depth vs a pure technology play. 16:11 What market sectors in cybersecurity do you see doing well in the coming year? 20:17 Explain what is XDR? 31:28 How have you been able to avoid the pitfalls of storage and compute power as it relates to the cloud? 39:52 Thoughts on AI 41:00 Events and Contacting Brian To learn more about Brian visit https://www.linkedin.com/in/brian-stoner-146a56/ To learn more about Dark Rhino Security visit https://www.darkrhinosecurity.com

https://www.youtube.com/watch?v=f9eq31UIQ44&t=1s Guest host Keith Perkins, L1 Automotive Diagnostics and Programming, Tulsa, OK Keith also operates the L1 Automotive Training company that offers advanced level automotive training on-site and online at http://www.l1training.com/ (www.L1Training.com). See or hear a tour of his three Mobile Diag Vans Recently made a move to brick and mortar specialty shop with no advertising for clients None of his technicians need to buy any tools Keith holds the title of ASE Master Certified L1 Technician, holding ASE certifications: A1-A9, L1, L2, L3, X1, P2, and various other industry certifications He also serves as a Subject Matter Expert for ASE. Listen to Keith's previous episode https://remarkableresults.biz/?s=%22keith+perkins%22 (HERE) Connect with the show: https://aftermarketradionetwork.com/ (Aftermarket Radio Network) http://youtube.com/carmcapriotto (Subscribe on YouTube) https://remarkableresults.biz/episodes (Visit us on the Web) https://www.facebook.com/RemarkableResultsPodcast (Follow on Facebook) https://remarkableresults.biz/insider/ (Become an Insider) https://www.buymeacoffee.com/carm (Buy me a coffee) https://remarkableresults.biz/books/ (Important Books) Check out today's partner: Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. By always innovating, Dorman has led the way in growing the aftermarket. Here you will see a few examples of a Dorman OE Fix. An OE FIX is a Dorman repair solution you can't get from the original equipment manufacturer. It means they found a situation where they believe the OEM wasn't giving repair professionals what they wanted, so we fixed it. Everything Dorman does is centered around providing customer value, both in the quality of products, and the creativity of solutions. Our engineers and designers go out of their way to save repair technicians time and save vehicle owners money. Want to really go under the hood? Take the Dorman Virtual Tour athttp://www.dormanproducts.com/Tour ( www.DormanProducts.com/Tour) http://aftermarketradionetwork.com ()

Tune-in to our Covindustry-19 Bonus Episode talking about emergency preparedness and producing a disaster preparedness plan. A breakdown of the basic steps you can take to approach disaster in a productive and efficient way. An opportunity to create a plan with your loved ones to protect yourself and the people you care about by being prepared when disaster strikes American Red Cross. “Survivor Kit Supplies.” https://www.redcross.org/get-help/how-to-prepare-for-emergencies/survival-kit-supplies.htmlOregon Office of Emergency Management. “Individual Preparedness.” Hazards and Preparedness. https://www.oregon.gov/OEM/hazardsprep/Pages/Individual-Preparedness.aspxPortland Bureau of Emergency Management. “Annex D | Evacuation Plan.” October 2017. https://www.portlandoregon.gov/pbem/article/668061Ready.gov. “Make a Plan.” https://www.ready.gov/plan

In this week's In the Dirt, Randall and Craig take a look at gravel handlebar trends, new bags from Post Carry Co, Craig's new strength training with EverAthlete, a new Bay Area bikepacking route and tease an ongoing discussion of social media and cycling in The Ridership. Bay Area Triple Bypass Route Post Carry Bags Whisky Spano Bar Support the Podcast Join The Ridership   Automated transcription, please excuse the typos and errors: Untitled [00:00:00] Craig Dalton: Hello and welcome to the gravel ride podcast. I'm your host Craig Dalton. I'll be joined shortly by my co-host randall jacobs for another episode of in the dirt . [00:00:12] This episode is brought to you by our friends at thesis bike. Yes. That indeed is Randall's company thesis. Randall donates his time to the gravel ride podcast in the dirt series, out of an abundance of passion for the sport. But he also runs a company called thesis, as you know, is the maker of the OB one bicycle. [00:00:33] That is actually the bicycle that I ride. If you follow me on social media, you may see my custom painted pink. Thesis, OB one. I affectionately refer to as Mr. Pinky. Anyway, I wanted to give you an update. Thesis has some bikes back in stock.  [00:00:50] As I mentioned a few weeks ago, they've got some of those SRAM rival access grupos in stock. So they've got bikes ready to go, but more importantly, they've just, re-introduced their bring a friend referral program. That'll get you $500 off an OB one. When you purchase a bike with a friend. Or if you have a friend that has a thesis.  [00:01:13] You can hit them up for a $500 discount. So coordinate with the team over a thesis. If you have any questions, you can email them@helloatthesis.bike.  [00:01:23] Or check them out online@thesis.bike, they offer free one-on-one consultations, which is a great way to see if a thesis. It will be. One is the right bike for you.  [00:01:33] With that said, let me grab Randall and let's jump into in the dirt.  [00:01:37] Craig: Hey Randall, how you doing today? [00:01:39] Randall: I'm doing well, Craig, how are you? My friend.  [00:01:42] Craig: I'm good. I literally just got done recording the pre-roll.  [00:01:47] Talking about. [00:01:47] thesis, your company's new refer a friend program, which I thought was cool.  [00:01:52] Let I let the listeners know about that, and I appreciate your efforts as a cohost of in the dirt, but separately, when you wear your thesis bike company, hat. I do appreciate the time to time financial support you provide the podcast. Because it really is the type of thing that keeps the balls rolling around here. [00:02:10] Randall: For sure. Yeah. In our bring your friend program is actually something we did before and had to pull when supply chains went sideways. And now that we have bikes in stock, we'd much rather reward the community rather than. You know, paying Bookface or some ad network to, to reach people. So it's nice to be able to reward those who help spread the word. And then obviously, you know, with what you do, it's been very aligned from the beginning. So thanks for the opportunity to work with you.  [00:02:35] Craig: Yeah. [00:02:35] absolutely appreciate it. Yeah. It's so ridiculous that there was like 15 months or more in there where bike companies just didn't bother advertising or promoting themselves because it was so ridiculously hard product into consumer's hands.  [00:02:50] Randall: Yeah, there's really no point in trying to sell something you don't have. And don't don't know when you'll have it again. That seems to be. That seems to be a phenomenon that's going to continue well into the future for awhile. From what  [00:03:03] Craig: Yeah. I mean, not to bring sort of macroeconomic trends in here, but I was just, just listening to someone talk about how in Apple's earnings call. There is some suggestion that. Supply chains are improving. They have not improved entirely, but that they are. Improving and that in the grand scheme of things, this will be a temporary blip, but temporary could mean two years.  [00:03:26] Randall: Yeah. Yeah. In their case, they're dealing with chips too, which I'm getting a new chip Foundry online is a multi-year $10 billion project. So fortunately we don't have that in the bike industry. We're pretty, pretty low on the technology front, even with our. Wireless shifting, which, how did that take so long to come come about?  [00:03:46] Craig: How are you doing otherwise? Is the weather starting to change on the east coast for you? [00:03:49] Randall: We've had some beautiful days past several days. We had a nor'easter coming through. So I did steal away for a trail run between, between rains in the should have some good weather on the weekend and otherwise loving being with family here in Boston, it's a very different lifestyle than the one I was living in the bay area.  [00:04:06] And it's a very much aligned with where I'm at. Yeah.  [00:04:09] Craig: We get, we got absolutely hammered out here by that rainstorm in Moran. I think we had the highest rain count in Anywhere in California. [00:04:17] that weekend. I think we got on Tam and there's 12 inches of rain. So it was, it was literally coming out of every pore of The mountain. There were new streams and waterfalls being, being created.  [00:04:29] I mean, God knows we needed the water. [00:04:31] and is so nice. I wrote up the mountain for Dawn patrol on a Wednesday and Just to see a little water. [00:04:36] in places where it has been devoid. Void because of the drought was, was nice.  [00:04:42] Randall: When I did see your, your conversation or the conversation you chimed in on in, on, on the ridership about you know, opening up a new you know, gullies and things like this in the trails. So hopefully they're relatively intact. [00:04:55] Craig: Yeah, that was fun. I mean, that's one of those things that you and I have always like thought and hoped would happen in the ridership. Just this idea that a writer could pop a message into the forum and say, Hey, we just got this huge rainstorm. How, how are the trails looking? Is it rideable or is it too.  [00:05:11] As it a sloppy mess. [00:05:13] Randall: Yeah, it's pretty neat.  [00:05:14] Craig: The  [00:05:14] Randall: been training quite a bit lately, right?  [00:05:16] Craig: Yeah. [00:05:16] You know, I was going to say The other good.  [00:05:17] thing about the rain and not being, Wanting to ride my bike outside. [00:05:22] lately, as I have. [00:05:23] committed to a strength training program. [00:05:25] It's one of those things as I've nagged about my back on the podcast. Many months ago.  [00:05:31] That I've actually implemented a little bit of a plan And I've been. [00:05:35] working via a company called ever athlete. And I became aware of them.  [00:05:41] As one of the founder is Kate Courtney's strength and conditioning coach, Kate Courtney being a former world champion mountain Biker. [00:05:49] who comes from This area. [00:05:51] And what, what appealed to me most about. The ever athlete program was that they have a run specific program, a cycling specific program, and then basic conditioning.  [00:06:03] after chatting with them, [00:06:04] a little bit online. And I had a phone call with them just as a general consumer. You know, it was advised that I start with beginner strength training.  [00:06:12] And Totally. [00:06:14] spot on if I started anything beyond beginner. I would have been absolutely destroyed. And frankly, like some of the exercises. Do you have me sore in places that are not used to being sore?  [00:06:26] Randall: So if somebody were to ask you, do you even lift bro? The answer would be not quite yet. I'm doing the beginner stuff first.  [00:06:34] Craig: Yeah.  [00:06:35] Exactly. Like I don't have tank tops yet and a special weightlifting gear and gloves that I'm using, But I have. [00:06:42] I'm on weak. I'm proud of myself. [00:06:43] I just completed week four of an eight week, week block.  [00:06:47] Just getting my body's too. Basic strength training. I'm using a TRX, some elastic bands.  [00:06:54] And just a few basic weights. That's not a exorbitant setup, I'm just doing it. And, you know, eight by eight area of My garage. [00:07:02] every other day.  [00:07:04] Randall: That's great. Yeah, I've. I've gotten on a reasonably regular routine with a pair of 50 pound power blocks, adjustable dumbbells, which I'm a big fan of I've tried a few different types of adjustable dumbbells and these are the best have had. And just like doing a basic routine with not a crazy amount of weight and then adding some chin ups and AB work and so on squats and stuff like that, with that together with running and stretching, and I'll probably be adding yoga.  [00:07:30] As the winter progresses and I can't get outside so much.  [00:07:33] Craig: Yeah, you'll have to put a note in the show notes for me on that one. I'd be interested. Cause I know in ever athletes list of things that I may need. That type of wait setup is, will come into play at some point.  [00:07:45] Randall: Got it. Yeah. They don't, they don't pay us, but I can definitely endorse the power block sport. And it's totally sufficient for me, even at 50 pounds, because anything that I do with more than 50 pounds, I probably shouldn't be doing anyways. I don't need it.  [00:07:57] Craig: Yeah, I mean, good God Right now. [00:07:58] Randall, I'm basically doing almost exclusively body weight exercises.  [00:08:03] 50 pounds seems a long way away from where my current strength training is at.  [00:08:08] Randall: Oh, you can get a whole lot of resistance with just body weight too. So there's no need to buy too much expensive gear, but yeah, these are a good one. [00:08:15] Craig: Yeah. [00:08:16] totally. I mean, I think I'll walk away from this, knowing that just even, even strictly a body weight program would be hugely beneficial.  [00:08:23] Randall: Yeah, I think so. I'm curious to hear how your back is feeling in a couple of months.  [00:08:28] Craig: Yeah, for sure. [00:08:28] So I've got an a, as I said, I've got another month on basic, and then I think I'll just carry over into their cycling, their first cycling Specific program. [00:08:36] And I've been chatting with them. [00:08:37] and I think I'll have them on the pod so we can get just a deeper dive into.  [00:08:42] Not just Their program. [00:08:43] but just strength training specifically, and the, and the value for cyclists to take a break and do something different.  [00:08:51] Randall: I remember hearing a quote somewhere that the biggest problem with cyclists in their training program is that they only ride their bikes.  [00:08:59] Craig: A hundred percent. [00:09:00] It's funny. You mentioned that because another guest I've got coming up is a pretty world renowned. Bike fitter, but he from the UK, but he wrote a book called the midlife cyclist.  [00:09:10] And I'm going to dig into it with him, but yeah, one of the key takeaways is as an average, enthusiastic and passionate, enthusiastic cyclist.  [00:09:19] we're probably riding more and closer to our, not more by volume, but closer to our threshold than professional cyclists do because We go out there. [00:09:28] and we hammer, you know, we're just feeling like we're out there for a good time.  [00:09:31] And the best thing you could do is probably. Lose a workout or two on the bike and change it into some strength training or something. That's you know, testing different parts of your body.  [00:09:41] Randall: Yeah, I look forward to that episode. That'll be a good one.  [00:09:44] Craig: Yeah. [00:09:45] I'm super excited about it. I mean, I've just been thinking about it. In light of my own winter and what I want to achieve and how I want to set myself up for success next year. And success for me just means into being healthy and strong enough to tackle. You know, a big event or two here or there and not have it totally destroyed me.  [00:10:03] Randall: Yeah. And I think that for some of us do I, I ended up talking to a lot of athletes who are. You know, or later in years, and just being able to know that you can, you have some control over your ability to ride well into old age and maintained flexibility and bone density and injury prevention and all these other things is you know, it's, it's it's a good resource for folks to have to, to know how to, how to approach that. [00:10:28] Craig: Yeah, totally. I've. [00:10:28] got another great episode that I'm recording actually immediately after this with Brian McCulloch. Ah,  [00:10:33] Former pro road racer, former BWR winner, and most recently just won. I think it was The masters category. [00:10:40] of mountain bike nationals.  [00:10:41] So Awesome guys. [00:10:42] super enthusiastic. And one of the things he was telling me in his coaching practice. [00:10:47] was that, you know, he coaches plenty of athletes whose goal is I want to complete the event and then be totally Pepe for the beer garden afterwards. [00:10:57] And he's  [00:10:57] I'm Totally down with it. No one wants to just barely crawl across the finish line And then have to go to their car. [00:11:04] to take a nap, especially in these gravel events. We want to finish, we want to commune with our fellow participants and, you know, I think that's a. Admirable goal for anyone to not only cross the finish line, but be able to. Party Hardy as the kids say.  [00:11:20] Randall: Yeah. It's you know, you have the combination of having endured something with, with other people and then getting to connect like the, the vehicle for connection elements shines out of that, that statement there, which is certainly why I ride.  [00:11:33] Craig: Yeah, totally. And speaking of events I know I did a recap episode of Water, but I thought we chat about that a little bit since it's something you've participated in, in years past. [00:11:42] Randall: number of times. Yeah, this is actually the first year, the first time in years that I didn't go. It, I just reading the reporting. It seems like the. You know, the new stuff was relatively sparse. There's a couple of things that you and I want to, to jump into in future episodes with the new BMC.  [00:11:58] Headshot, they're not calling it a headshot, but it's, it looks like a head shock and surrounds new flight, attendants, suspension, and so on. So that'll be fun to dive into, but I'm curious, what else did you see that was compelling?  [00:12:09] Craig: Yeah. You know, I mean, it's first off for those of you who don't know, it's quite the festival. I mean, you've got everything from downhill and Duro, gravel cross-country road racing.  [00:12:20] While I find it. [00:12:21] a bit overwhelming, the sheer number of cyclists and people that are there. At Laguna Seca. It is fun to see someone in spandex and a pro road kit. Riding through the pits next to you, a downhill kid with his full face helmet, shoved back on his head with a neck brace. [00:12:39] Randall: Yeah, absolutely. Absolutely. Yeah.  [00:12:41] Craig: You know, from a, from a product perspective and manufacturer perspective. The number of booths was down. I mean, it still was quite a Hardy show, but I would say. You know, with the absence of the international.  [00:12:54] Manufacturers. [00:12:55] coming is probably like 40%, less sheer booths. So it made it more manageable. Whereas now the last time they held it in person.  [00:13:03] I felt like covering it in one day was just too much. Like I really needed about a day and a half or a day and three quarters to get around. [00:13:12] and make sure I poked my head in every booth That was out there. [00:13:15] this year was a little bit more manageable. I think in three quarters of a day, I had cruised around and seen everything I wanted to see.  [00:13:22] Randall: Cool. Cool. And you only spent the one day. Yeah.  [00:13:25] Craig: Yeah. [00:13:25] I just did a day trip which I think. Made me like it a little bit more. I mean, I think the last time we were down there, It was just such a cluster AF to, you know, get in and out of there with your car and you were parked so far away. So I found that this fit where I was at this this year. [00:13:42] Randall: Yeah we had a booth last time too. So we had all of that setting up and tearing down and so on. But yeah, hopefully by next year, it's it would make sense for me to get out there again, cause I've always enjoyed that. It's actually the only, the only time I've ever lined up at a race with like international.  [00:14:00] Racers.  [00:14:01] You know, just cause they you know, even if you were a low, a low level, regional domestic pro, you could line up in the, the UCI cross-country race. So you're not necessarily racing the same race, but burry stander was there and Christoph saucer was there and it was just like my moment of oh wow.  [00:14:16] You know, getting to. Line up. 15 rows behind them.  [00:14:20] Craig: You're like, I'm going to stay on their wheel and 50 meters. And you're like, I'm not going to stay on their wheel. [00:14:24] Randall: Oh, they, they started 20 seconds before I did. By the time everyone's actually rolling. So there's, there's no staying on any wheels regardless.  [00:14:32] Craig: That's all. It's the funniest thing. When I'm at these big events, when they, they shoot off the starting gun and you're far enough back that nothing happens. There's no movement.  [00:14:41] Randall: Yeah, the slinky effect.  [00:14:43] Craig: Yeah. [00:14:44] But there have been, you know, there's been some cool stuff dropping lately that I think we should talk about. You  [00:14:49] know, I think. We should jump in a little bit into the handlebars that have been coming out because I know. In talking to you. You had a particular design in mind that you.  [00:15:01] thought was what you would design. If you.  [00:15:04] were going to design a Handlebar. [00:15:05] from the ground up, and then lo and behold, someone came out with one that was pretty darn close to what you described.  [00:15:11] Randall: Yeah. So I've called out this Aero Jaya. I think it's called my three T a number of times. And this was the closest thing to what I would design that I had seen. But whiskey just came out with a bar called the Spano. Or Spanno however they want to accentuate that a and pretty much everything about this is the way that I would design a bar.  [00:15:30] There's a few things I would do subtly differently and I can definitely share that. But You know, it's 12 degrees at the hoods and 20 degrees to the drops and it's a compound flare. And so you don't have to have the same flare. At the hoods and in the drops, because a lot of the leavers these days have some flare built in anyways. I would probably go with a little bit less flare with the hoods to give it a little more roadie position, maybe eight degrees, but still.  [00:15:53] For, you know, this is well done. It's a flat top design there. It looks like they've had some engineered flex. Built into, you know, what I would call like the wings of the bar so that you get some vertical flex. From the bar, which could help to, you know, negate the need for something as substantial as like a suspension stem.  [00:16:12] I think that these compliance structures are our real opportunity to add. Compliance to the bike without necessarily having to add mechanical linkages and things like this.  [00:16:22] Craig: Yeah. Yeah. I think that that, that compliance is something that people would really benefit from. And if, if, if the manufacturers can do it in subtle ways, I think it all adds up.  [00:16:33] Randall: Challenges that different riders are going to have different needs in terms of let's just say you want to deliver the same experience to everybody. Then, you know, with a given handlebar under a bigger rider, you are going to need it to be stiffer in order for them to have the same experiences as a lighter weight rider. Who's just not exerting the same force.  [00:16:50] So that would be one thing where, you know, that's hard to do without having two versions of the bar or some sort of tuneable flex mechanism, which is something I've played around with, but adds complexity.  [00:16:59] I do like how the, the drop is really shallow. It's a hundred mil. The reaches is pretty short, 68. I would have the drop scale with the size of the bar would be one minor thing, because presumably on average, the, you know, the width of the bar is scaling with the size of the rider. But even that there's a huge amount of variation on that bell curve.  [00:17:19] Overall, like. It's this, this is from what I've seen and what you can do with the leavers that are on the market. Because there's only two companies that make them and they control Libra design. This, this is the most interesting one to me. Hopefully we can get our hands on one at some point and provide a proper review, but it looks really, really compelling. I'm glad to see this direction towards compound flares.  [00:17:41] Craig: Yeah. Yeah. [00:17:41] I thought that I was going to key in, on that. Those words you used compound flares, because I do think that's interesting because you know, one of the things that. The F the former roadie in me, I do not like when the, when the shifter lovers are angled into too far. And it doesn't feel, it doesn't feel great. And it seems if there's a.  [00:18:00] If there's a design way too. Still get the flare you need at the bottoms while not overly adjusting where the hoods are, you know, that's a win.  [00:18:11] Randall: Yeah. And, and, you know, in our bars, we went with a. Non-compounded 10 degree flare because it is, you know, the best, the most glared you can get without it. Really effecting the ergonomics at the hoods, especially with say ceramides mechanical road leavers that have a kind of a square edge. So if you rotate them too far out, you get a kind of a pressure point in the middle of the hand. [00:18:31] But yeah, it's a pretty neat handlebar. So [00:18:35] Craig: Yeah. And with everything. You know, I think you've gotta be tooling costs are obviously like the big concern and changing it. Dramatically. Size wise each time. And so you, haven't got to think about. How many sets of tools are you willing to buy to bring this product to market? Handlebar replacement. I don't know what kind of volume any of these companies do with their handlebars, but it's, it's a little bit of a balance there. I would think from a manufacturing perspective.  [00:19:03] Randall: Yeah to, to dive a little bit into this without going too deep nerd. So if you're a big manufacturer, like a specialized or a track or something, you can amortize those tooling costs over a large number of bicycles that are specking that this handlebar at the OEM level, if you're doing an aftermarket bar,  [00:19:19] It's a lot harder. And the tooling cost is quite material on an item like this, where it's low volume and you have so many different sizes. Usually it would be three tools. You'd have. You know, or at least the three component tool. So you have. You know, the two drops and then you have the center section and maybe the center section is a single mold.  [00:19:38] With different inserts or even like you make one long one and then you chop it to the width that you want. And then you essentially bond on the drops. Which is where some extra weight comes in. So if you see bars like 250 grams or so if you want to drop 50 grams without compromising the structural integrity, that has to be a one-piece bar, which means.  [00:19:57] An independent, large mold. That's that's moderately complex for every single size. And if you're only doing a few hundred units a year, which is a good volume for an aftermarket handlebar, that's hard to justify economically.  [00:20:10] Craig: Yeah. [00:20:10] that makes a ton of sense. I'm actually curious, and maybe listeners can either hit us up on social media or in the ridership, ideally about how often.  [00:20:18] People replace their bars. And is it the type of thing that When you're building. [00:20:22] the bike, you get that bar and you never think about it otherwise. Which I suspect, I know I've certainly been there in my bike ownership life. But I do think there's a decent amount of innovation in gravel bars for people to consider and just keep an eye out there for what are the performance benefits? How do these different bars feel?  [00:20:43] When you put them on your existing bike.  [00:20:45] Randall: I do think that one of the major constraints here is simply cost and that actually has less to do with the unit cost and more to do with having to amortize the tooling costs over. So few units. But I, you know, handlebars like a carbon bar on the one hand, it's somewhat disposable. If you design it, if you don't design it right. Where if you crash, like you really want to replace it. But on the other hand, the, the opportunities for compound shapes and for compliance being built in.  [00:21:12] Negates may negate the need for more expensive and complicated solutions elsewhere on the bike to achieve the same goals. You know, I'd like to see if I could do a handlebar at scale, You know, the, the actual cost on something like this is for a tiny fraction of the actual sale price of, you know, 250 to 400 bucks on some of these bars. [00:21:31] Craig: Yeah. [00:21:31] That's the thing. I mean, once you've got, once you've got your bike frame. And you're not going to replace that. You really need to look at your attachment points as the, you know, how are you going to tune the bike? [00:21:41] Randall: Yeah, the touch points. Exactly.  [00:21:44] Craig: On the other end of the spectrum. [00:21:46] curve had a bar called the Walmart. Out for a while. And curve is probably best known for their massively wide bars. I mean like 50 plus centimeter bars.  [00:21:58] Very different riding style. They've actually gone the other way and introduced a narrower version of that. And I just think it's interesting to see them coming in. I mean, I can imagine that she super, super wide bar is a big part of the markets. I suppose it's not surprising. To see them go narrower.  [00:22:15] Randall: They're also going with aluminum. You know, your tooling cost is. It's basically a jig. So it's not, you can do smaller volume and, and carve out that little niche for oneself, but yeah, they went with a 40 and a 43 with, it looks like here, but the. My concern would be the flare is so great at the hoods.  [00:22:34] That you'd really want to be mindful of the shape of the hoods that you're using to make sure that it's not going to put a pressure point in your hand.  [00:22:42] Craig: Yeah. Yeah. [00:22:42] I think it's a bar for a very specific customer. Follow up question for you on a aluminum versus carbon in the handlebar from a field perspective, what are the what's. How should people think about the difference in feel between those two materials?  [00:22:57] Randall: It really depends on how it's engineered. It really depends heavily on how it's engineered. And I was. You know, the particulars of the material, how it's shaped, how it's drawn is it, is it. You know, buddied and so on, which is an actual budding process. And with carbon kind of same thing, like.  [00:23:13] What is, what is the shape? What type of carbon is being used? What is the layup? You can make a structure that is incredibly stiff or very compliant you could add. I think loaf their bar, they're using some You know, some fancily branded. Fiberglass material in order to create you know, some, some even, even greater, even greater flex in the part of the handlebar, just beyond the clamp with the stem.  [00:23:38] GT did this with their original grade and may still to this day on the seat stays, they actually have a fiberglass wrapped in carbon fiber. So fiberglass is what's used in like a fishing pole. So think about the extremes of flex that you can get with that before it breaks. [00:23:52] So there's it really just, it just depends, but in terms of the opportunities to tune flex and so on. Vastly greater with carbon, for sure, for sure. But this trade-offs with that.  [00:24:03] Craig: Yeah. Gotcha. Gotcha. Hey, the other thing I wanted to mention in terms of new product drops recently was our friend mark at post Kericho. I dropped a couple of new bags.  [00:24:14] Randall: Yeah, let's take a look at these. So he's got a new handlebar bag. Which these, these things are hard to. Talk too much about with action without actually experiencing one, but  [00:24:27] Craig: Yeah. [00:24:28] I think the interest, the interesting thing about all Mark's stuff is he's a very thoughtful designer and one of my pet peeves around the handlebar bags, and it's got nothing to do with. Like general use of the bag. Is that with the zipper being up top?  [00:24:43] With my bike, computer Mount, and oftentimes a light it's really hard to get at them because it's being pushed down and Mark's designed the zipper to be in the middle of the front of this bag.  [00:24:57] I saw some comments about Alex, stuff's going to drop out. But I think at the end of the day, you're going to know that it's there and that's where it's located. So I think from a practical perspective, it's still going to work, but it would solve my personal problem with trying to get in there without unstrapping the bag from the handlebar.  [00:25:14] Randall: Yeah. And this bag is also quite compact, this new bag in the mini handlebar bag that he came out with. And so I could imagine. Strapping it to the bar and the little strap on the back around the stem, as opposed to, you know, having to strap it in a way that may push cables or the bag itself into the head tube, which is a very common problem with these handlebar bags.  [00:25:35] And you know, leads me to actually on my bike packing bag to have add straps in order to have it connect both to the bar and then to like right behind the hoods. So you don't get that rotational flop and it [00:25:49] keeps it off the head tube. But that's a [00:25:51] Craig: And are they get minimum? At minimum for anyone writing. Riding. You know, a lot, lots of types of bags, just consider putting some protective film over your frame in case there's rubbing. [00:26:00] Randall: For sure. For sure. Yeah, we, yeah. Good recommendation.  [00:26:05] Craig: The other interesting one he came up with was this bomber top tube bag, which is a very long and, and Kind of not, not a big stack height bag that can go along the top tube or underneath the top tube. It's the, maybe three quarters of the length of the top two, but it looks like.  [00:26:21] We're just, it's interesting. I don't think for me, it's like a daily rider type thing, but I do love the multiple different positions of it. And I could see for a bigger trip or a bigger day out this being like one of those bags that I just add on for specific purposes. [00:26:36] Randall: Yeah, And presumably it's a bit lighter than his existing frame bag, which I own, I'm not sure if you own as well. I'm a huge fan of that bag for, for bigger days on the bike where I need to bring stuff.  [00:26:47] Craig: Yeah. [00:26:47] no. I imagine like running that quarter frame bag and then adding this one on top, you know, if you were doing some epic back country ride and wanted to maybe bring a full pump or what have you I think this is a neat option to add on and augment that kind of storage.  [00:27:02] Randall: One comment I did see in one of the articles was this idea of, you know, maybe it would be a mountable on the bottom of the down tube. Which I actually think is a a space where, you know, a design, a bag that was designed specifically for that space could both lower center of mass. And Potentially provide some protection for that part of the bike from rocks kicking up and so on, which is a significant concern, especially when you get into more Tundra terrain on one of these gravel bikes.  [00:27:31] Craig: Yeah. I think some more of the hardcore bike packing pack bag manufacturers have solutions for that area, whether they're building off the bottle cage, that's often down there and a lot of these gravel bikes. We're otherwise attaching agree. It's a, it's an interesting place. There's so many different nooks and crannies.  [00:27:50] To jam stuff on these bikes with all these new modern bags. It's a, you're not, there's no dearth of options for you, depending on how you want to set up your rig.  [00:27:58] Randall: Yeah. And the last thing we'll call out here is the the seat bag, which is a pretty standard, but really elegantly designed seat bag. And I just got to, you know, give a shout out for him on just the aesthetics of these bags. Then also the cost structure, like the seat bags, 30 bucks. You know, the, the bomber bag.  [00:28:13] I'm seeing 35 bucks. So really getting like this high quality construction and design at a very accessible price point. So Bravo mark, keep up the good work. Good to see you. Continuing to put product out.  [00:28:25] Craig: Yeah, kudos. Speaking of other things that people, we know, people from the ridership we're putting out there in the world. Some cool stuff on bike, packing.com.  [00:28:34] Randall: Yeah. So our friends Emily Chung and Seth Hur from over at bike index. So you've worked with, did he do the full triple crossover?  [00:28:44] Craig: He did.  [00:28:44] Randall: Yeah. So the bay area, triple crossover, which was published on bike, packing.com over the past week or so, 161 miles, three to four days 65% unpaved and a really, a lot of great photography and so on. And it covers essentially from Marin. North of San Francisco all the way around the bay, back to south bay.  [00:29:06] Maybe in the other direction, maybe that's how they finished up, but it's a, and there's actually a way. Yeah. And there's a way to, and we discussed this in the forum to connect to the bay area Ridge trail through the Santa Cruz mountains. If someone wanted to do an entire loop here, which  [00:29:21] She, she very well may do at some point in posts, but a really cool to see members of the community going out and having good adventures and sharing the routes with others so that others can follow in the footsteps or pedal strokes. As we may say.  [00:29:34] Craig: Yeah. [00:29:34] for sure. It's so valuable to have this sort of bait out there. And I love all the imagery. I. People should go to the bike, packing.com. Link and you can find it either in the ridership or we'll put it in the show notes for this episode, stunning pictures. And it's so cool. I think there's one picture I'm looking at right now.  [00:29:52] Of the four of them riding across the golden gate bridge. In part of their journey looks like they're heading towards Marin and this pitcher just starting off. I just love it. I'm in such, such sort of iconic. Imagery around the bay area. And for those of you not in this area,  [00:30:07] The idea. [00:30:08] that you could fly into SFO. Take a Bart train into the city with your bags or even write up and then start on this journey. From a major metropolitan area is just awesome. And even from some of the imagery, you would think you're nowhere near any sort of major city. [00:30:26] Randall: Oh, yeah, that was one of the things I loved about living in San Francisco was if I needed to be out in the middle of nowhere, I could be so with no one around in 45 minutes over in the headphones.  [00:30:36] Craig: Yeah. Yeah.  [00:30:37] exactly. [00:30:37] So kudos to MLA for all the great photography and her partners on that trip. Super cool and amazing that they put it out there. [00:30:44] Randall: Yeah. And another thing just to mention with this too, is a. They're in the forum. And so if this is something you want to do embark on one of the motivations, there was to be able to go to a new region and just reach out to folks and say, Hey, what's the beta. Hey, does anyone want to join me for a segment?  [00:31:00] You know, one of the group rides going on and we've been seeing those dynamics, which is really cool.  [00:31:04] Craig: Yeah, exactly. [00:31:05] I mean, it's so it's, so it's so great that there are so many sites out there that are publishing adventures and things like that. But being able to talk to people, locals about current conditions or.  [00:31:17] You know, even advice for that. Ad-on you described down into the Santa Cruz mountains, like That kind of stuff. [00:31:22] is awesome. And invaluable. If You're going to spend. [00:31:25] a week of Your hard earned time and vacation and money in a particular area. [00:31:30] I don't know about you, but I, I just want to get the most out of it as, as possible.  [00:31:34] Randall: Yeah, and this is something that you know, a conversation that sprung up organically in the forum and that we're going to be looking to facilitate a lot more conversation around, which is. You know, the role of, you know, what might be called social media, just online tools for connecting with others generally in the cycling experience. And so what is, what is a healthy role? What are unhealthy roles and how do we create something that.  [00:31:58] Facilitates things that, that help people live live better in gets out of the realm of say what certain large players have been accused of credibly in terms of That's the same behavior that is not, is more in the interest of profit and shareholders. Then the the people that they've disk.  [00:32:14] Describe as users.  [00:32:16] Craig: Yeah. [00:32:17] that, that thread in the ridership's really interesting and some very thoughtful commentary. It's fascinating how different people view different platforms. You know, obviously you've got mainstream social media and then more cycling specific sites that kind of serve similar purposes. So it's something, you know, I know you think a lot about, I've thought a lot about.  [00:32:38] In the context of the ridership and and generally interesting how other people are expressing their sell themselves. And. What types of things they use and don't want to use. [00:32:49] Randall: Yeah. So this is something that you know, we're also considering how to evolve the, the forum as well. We built it in slack because that was the best. Tool available. But we're exploring other tools and add ons and things like this. And if this is a conversation that interests you we'd really love your, your feedback and it's, you know, that conversation is happening in the ridership. So come join us there and let us know how we can make it better.  [00:33:12] Craig: Yeah. [00:33:12] As always. [00:33:13] I mean, we are very open to your input about these episodes and any other episode of the gravel ride podcast.  [00:33:20] The ridership forum is something that, you know, we started from Our hearts but it's really a community run initiative. [00:33:26] and we want to evolve as the community wants us to and, and directionally where they want us to go.  [00:33:33] Randall: Yeah, exactly. Exactly. [00:33:35] Craig: Yeah.  [00:33:36] Cool. [00:33:36] I think that's about it for this week's edition of in the dirt Randall. I appreciate your time as always.  [00:33:42] Randall: As always as well. Craig [00:33:43] Craig: And to all the listeners until next time here's to finding some dirt under your wheels.