Podcasts about oem

Aftertreatment failures don't usually show up as one big catastrophic bill — they show up as downtime, repeat derates, misdiagnosed parts, and decisions made under financial stress. In this episode of The Long Haul Podcast, I sit down with RJ Bordner to break down the real-world economics of aftertreatment from the perspective small carriers actually live with. We talk about post-warranty realities, OEM versus aftermarket tradeoffs, inventory delays, technician variability, and why “good enough” often ends up being the most expensive choice. This is not a product conversation.This is a decision-quality conversation for owner-operators and small fleets trying to stay moving in a market where every parked truck hurts. ⁠Follow The Long Haul Podcast⁠ ⁠Other FreightWaves Shows⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Trener Robotics is solving a fundamental problem in industrial automation: the 5 million robotic arms deployed globally operate without intelligence, relying on 60-year-old procedural programming methods. With $38 Million in total funding—including a just-closed $32 Million Series A—the company compressed an 18-month journey from pre-seed to Series A by focusing ruthlessly on CNC machine tending. In this episode of Category Visionaries, I sat down with Asad Tirmizi, Founder of Trener Robotics, to unpack how 14 years of research in robotics and AI converged with market timing to create what judges recognized as this year's biggest innovation in machining—despite the founding team having zero machining expertise. Topics Discussed: Why Trener Robotics chose CNC machine tending over higher-visibility applications like airplane cleaning The capital efficiency trade-offs between sales cycle length, development complexity, and runway Partnering with three of the five largest robot OEMs controlling 4.3 million of 5 million deployed units Expanding to six countries (Norway, Denmark, Sweden, Portugal, Spain, US) through integrator networks Converting technical curiosity into closed deals in a risk-averse industry with 60-year-old workflows Building training materials in Portuguese for markets the founding team has never visited GTM Lessons For B2B Founders: Sales cycle length determines survival, not TAM size: Trener Robotics rejected compelling applications with massive TAM like airplane cleaning because sales cycles would burn through runway before reaching scale. Asad was explicit: "If your sales cycle is too long, your funding is too less and your development time is too much, that's it, you're out of business." They chose CNC machine tending specifically because manufacturers already budget for robots, understand ROI calculations, and have existing vendor relationships. Calculate your actual time-to-close from first meeting to signed contract, multiply by customer acquisition cost, and build your runway model around that reality—not the TAM slide in your deck. Niche dominance beats horizontal expansion every time: Despite having technology capable of 100+ applications, Trener Robotics committed to machine tending exclusively. Asad's framework: "Making 100 skills is easy. Distributing 100 skills, maintaining 100 skills, marketing hundred skills—that's where most startups break when scaling, not when incubating." The constraint forced them to become the definitive solution for one workflow, enabling repeatable sales motions and concentrated marketing spend. Most founders intellectually agree with focus but fail operationally—they take revenue from adjacent use cases "just this once." Don't. Pick your beachhead, win it completely, then use that cash cow to fund expansion. Industry awards are underutilized credibility hacks: Trener Robotics won the Machine Tool Innovation Award—the machining industry's most prestigious recognition—despite being roboticists with no machining background. This wasn't luck. They studied what innovations historically won, trained their models on data that would produce award-worthy results, and positioned the submission around industry pain points. The award opened OEM partnership conversations that would have taken years otherwise. Identify the 2-3 awards that matter in your category, reverse-engineer what wins, and build your product roadmap accordingly. Third-party validation converts skeptical enterprise buyers faster than any sales deck. Channel partner economics need structural win-win design: Trener Robotics secured partnerships with three of the five largest robot OEMs (controlling 86% of deployed units globally) by solving a specific problem: OEMs sell hardware but lose recurring revenue to system integrators who program robots. Trener Robotics' AI models let OEMs capture software subscription revenue while reducing integrator programming costs. Asad acknowledged they're still learning: "I would not by any stretch of imagination say we have proven how good we are in managing channel partners. It's a journey we are on." But the structural economics work because both sides make more money. When designing channel programs, don't just offer margin points—restructure the value chain so partners access new revenue pools they couldn't capture before. Interest signals are worthless without conversion timeline mapping: Asad's painful admission: "Interest does not mean sales. Pilots do not mean sales. Even letter of interest or contracts to test your equipment does not mean sales." As a technical founder, he initially conflated technical validation with buying intent. The fix: obsessively measure time between interest signal and closed deal, then segment by customer type, deal size, and decision-maker level. Only after mapping this could they accurately forecast and avoid the "too much time in the gray area of interest turning to sales" trap. Build a conversion funnel that tracks days-in-stage, not just stage progression percentages. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

In this episode of the Millionaire Car Salesman Podcast, LA Williams sits down with high-performing automotive leader and new Dealer Synergy team member, Alyssa Bragg, to break down what truly separates average salespeople from elite earners in today's dealership environment! "Emotional intelligence is the most important part of selling anything." This conversation goes beyond basic sales tactics. It dives into the role of emotional intelligence in automotive sales, why process discipline protects gross profit, and how top performers consistently win, even in competitive markets! Alyssa shares perspective from her journey through multiple roles inside the dealership, offering insights on leadership, mindset, and building long-term success in a results-driven industry. "If you have a customer that's coming in and they're having their first baby and they're all excited for it, you better get your ass up and be excited too." They also explore what it really takes to stand out in automotive retail in 2026 and beyond, from understanding customer psychology to maintaining control of the sales process while still building authentic relationships! If you're a car salesperson, BDC professional, manager, or dealer looking to increase income, improve leadership, and strengthen dealership performance, this episode will challenge the way you think about selling, and what it actually means to win in automotive. Tune in and discover why emotional intelligence might be the most overlooked competitive advantage in the car business!   Key Takeaways: ✅ Emotional Intelligence: Understanding and fulfilling customer needs are crucial for building long-lasting relationships and boosting sales. ✅ Adhering to Processes: Following structured sales processes not only sustains high gross profits but also enhances the customer experience. ✅ Mentorship and Leadership: Having strong mentors and assuming leadership roles can significantly accelerate personal and professional growth. ✅ Finance Management: Excelling in finance requires breaking down customer barriers and presenting value-driven products effectively. ✅ Diverse Background Impact: Various personal and professional experiences enrich one's approach to sales and management, empowering success in the field.   About Alyssa Bragg Alyssa Bragg is a seasoned professional in the automotive industry with over a decade of experience. She began her career as a BDC representative at a Toyota dealership in Pennsylvania, quickly rising through the ranks to become a successful car salesperson. After demonstrating exceptional sales ability, selling 26 cars in her first month on the floor, she transitioned to finance management and has since held various leadership positions, including New Car Sales Manager. Currently, Alyssa oversees the outsourced BDC at Dealer Synergy, leveraging her extensive experience to drive success and innovation within the organization. About LA Williams Known as "The Blind Master," LA Williams is the Vice President of Dealer Synergy. Despite his visual impairment, LA has excelled in the automotive industry, demonstrating remarkable leadership and communication skills. He is a prolific speaker, trainer, and co-host of the Millionaire Car Salesman podcast, where he brings a unique perspective to the world of automotive sales. Don't miss out on LA's NADA Session on Feb. 5th at 12:30 PM PST in Las Vegas!     Millionaire Insights: Rising in the Automotive Industry One Sale at a Time Key Takeaways Embrace Emotional Intelligence: Mastering the art of emotional intelligence can transform sales experiences and lead to higher success in the automotive industry. Build Wealth Through Process and Support: Following a structured sales process and seeking mentorship paves the way for personal and financial growth. Women in Leadership: Despite being male-dominated, the automotive industry offers significant growth opportunities for women, supported by resilience and mentorship. Unlocking the Power of Emotional Intelligence in Automotive Sales In the fast-paced world of automotive sales, emotional intelligence plays a pivotal role in setting top performers apart from the rest. As LA Williams stressed in the podcast, the ability to read customers, understand their needs, and empathize with their excitement or concerns can make all the difference. Alyssa Bragg exemplifies this concept, noting, "If you have a customer that's coming in and they're having their first baby and they're all excited for it, you better get your ass up and be excited too. Like you're part of the family." This ability to identify and manage both personal emotions and the emotions of others allows salespeople to create lasting relationships with clients. It not only improves the client's experience but often leads to higher customer satisfaction and retention. Bragg underscores the importance of active listening and connecting with customers on a personal level, which are integral to effective emotional intelligence. This is what transforms a typical sales transaction into a trusted relationship, ultimately increasing sales and boosting overall dealership performance. In broader terms, adopting emotional intelligence across a dealership can change the culture and enhance team performance. It fosters a supportive environment where team members can thrive, leveraging each other's strengths and learning from shared experiences. Process, Perseverance, and Wealth-Building Strategies Bragg's journey from a BDC representative to managing a broad spectrum of automotive roles showcases the transformative power of perseverance and process adherence. This consistent application of learned procedures is fundamental in the path from ordinary salesman to an industry leader. "Follow the process that you have in place…if there's a breakdown in that process, there's going to be a breakdown in your sale," Bragg explains. A crucial aspect of building wealth in the automotive world is understanding and executing a dealership's sales process meticulously. From the initial meet and greet to a comprehensive needs analysis, every step matters. LA Williams discussed the importance of discipline, reminding listeners that the dealership environment can expose flaws just as quickly as it rewards achievements. This points to the necessity of maintaining a disciplined approach to consistently achieve sales targets and personal financial goals. Moreover, seeking mentorship and guidance from more experienced colleagues can be crucial in overcoming industry challenges. As Bragg conveys, the affirmation and coaching from her peers propelled her to realize her full potential. This aspect of shared learning and communal support is integral in cultivating a culture of growth, highlighting the significant role it plays in both individual and team success within the automotive industry. Navigating the Challenges and Opportunities for Women in Automotive Leadership Although the automotive industry remains predominantly male, there are profound opportunities for women who choose to navigate its challenges with resilience and ambition. Alyssa Bragg has successfully transcended traditional barriers, moving from sales into leadership roles. Her story serves as an inspiration and a testament to overcoming skepticism through determination and skill. Bragg shares her experiences frankly, recognizing both the challenges and the burgeoning opportunities: "The instinct is…that women don't know how to sell, women don't know how to run a business. But we do. We do. And we're so hungry and so eager to learn." This hunger translates into tenacity and resilience, qualities that allow women to persevere despite the skepticism they may encounter. Moreover, Bragg emphasizes the importance of perseverance and mentorship in overcoming these barriers. She encourages women in the field to "find yourself a mentor and just keep your head up and keep moving through," which highlights the critical role that strong professional networks and mentorship can play in navigating and overcoming industry challenges. By sharing experiences and seeking guidance, women can continue to climb the ranks within this dynamic field, shaping the future of automotive leadership. The lessons from the Millionaire Car Salesman podcast offer a well-rounded view of what it takes to succeed in the automotive industry. Emotional intelligence stands out as a vital skill to nurture connections with clients and colleagues alike. Bragg's advocacy for a steadfast focus on process and her testimony to the financial possibilities available to dedicated individuals exemplify the pathway to wealth and growth. Meanwhile, her tenacity as a woman navigating the male-dominated industry underscores the transformational possibilities present in embracing mentorship and resilience. These stories and strategies offer not just insights, but actionable advice for anyone wishing to excel in this vibrant industry.     Resources + Our Proud Sponsors: ➼ The Millionaire Car Salesman Facebook Group: Join the #1 Automotive Sales Mastermind Facebook Group with over 29,000 automotive professionals worldwide. The Millionaire Car Salesman Facebook Group is the go-to community for car salespeople, BDC agents, sales managers, general managers, and dealer principals looking to increase performance, income, and leadership skills. Inside the group, members collaborate daily on automotive sales strategies, lead handling, phone scripts, closing techniques, CRM best practices, dealership leadership, and accountability systems. Learn directly from top automotive trainers, industry mentors, and high-performing sales leaders who are actively winning in today's market. If you're serious about growing your automotive career, increasing car sales, and building long-term success, join The Millionaire Car Salesman Facebook Group today! ➼ Dealer Synergy: Dealer Synergy is the automotive industry's #1 Sales Training, Consulting, and Accountability Firm, with over 20 years of proven dealership success nationwide. We specialize in helping car dealerships increase sales, improve processes, and build high-performing Sales, Internet, and BDC departments from the ground up. Our expertise includes automotive phone scripts, rebuttals, CRM action plans, lead handling strategies, BDC workflows, Internet sales processes, management training, and accountability systems. Dealer Synergy partners directly with dealership leadership to align people, process, and technology, ensuring consistent results and scalable growth. From independent dealers to large dealer groups and OEM partnerships, Dealer Synergy delivers measurable performance improvements, stronger teams, and sustainable profitability. ➼ Bradley On Demand: Bradley On Demand is the automotive industry's most advanced interactive training, tracking, testing, and certification platform for car dealerships — built to develop top-performing teams across Sales, Internet Sales, BDC, CRM, Phone Skills, Leadership, and Management. In addition to LIVE virtual automotive training classes and a library of 9,000+ on-demand dealership training modules, Bradley On Demand now includes AI Phone Roleplaying and Coaching to help salespeople and BDC agents practice real dealership conversations before they ever get on the phone with customers. This AI-powered roleplay technology strengthens phone scripts, objection handling, appointment setting, lead follow-up, and closing skills, while providing measurable coaching feedback for continuous improvement. Bradley On Demand empowers dealerships to train faster, coach smarter, improve call performance, increase closing ratios, and sell more cars more profitably — all through structured, trackable, modern automotive training.  

Have questions, feedback, or thoughts on the show? We want to hear from you! Click on this link to send us a text message. Across the grain industry, facility leaders are navigating a level of uncertainty we haven't seen in years. Volatile commodity markets. Weather extremes. Labor shortages. Tighter margins. Rising expectations around safety, uptime, and quality.In this episode of the Whole Grain Podcast, host Jim Lenz sits down with Matt Koch, Chief Marketing Officer at Sukup Manufacturing Co., to explore what it really takes to operate a modern grain facility in today's unpredictable environment.From macro market pressures and geopolitical shifts to storage strategy, grain conditioning risk, and practical automation, this conversation moves beyond equipment to systems thinking. Matt shares a global perspective from working with producers, commercial elevators, terminals, and processors across more than 100 countries.The takeaway? Long-term success isn't just about buying low and selling high. It's about reducing loss, designing resilient systems, and operating dependably—year after year.What You'll Learn• Why many operators are shifting from short-term optimization to 3–7 year strategic planning • How global trade, energy markets, and geopolitics are shaping grain infrastructure decisions • Why storage is becoming a strategic lever—not just capacity • The hidden risks of large-bin consolidation and long-term storage • How under-designed aeration systems quietly erode margins • Why CO₂ monitoring often detects grain issues before temperature spikes • What meaningful automation actually looks like in commercial facilities • How modular OEM automation systems can improve safety and consistency • Why preventing loss often matters more than market timingKey ThemesStorage as StrategyWell-designed storage allows operators to create market flexibility, improve throughput, standardize multi-site operations, and reduce management complexity. Scale has changed the game—and infrastructure must evolve with it.Grain Conditioning RiskAs bins grow larger, risk grows with them. Consolidated storage requires tighter monitoring. CO₂ levels, moisture control, proper fan management, and active oversight are critical to protecting grain value over long-term storage cycles.Automation for Real-World OperationsAutomation isn't about flashy control rooms. It's about preventing operator error at 2:00 a.m., improving safety, supporting lean teams, and ensuring consistent procedures across facilities.Loss Prevention Over SpeculationWhile commodity markets drive headlines, operational discipline drives profitability. Reducing spoilage, minimizing downtime, and designing dependable systems may be the most powerful competitive advantage.Learn more at: www.sukup.comGrain Elevator and Processing Society champions, connects and serves the global grain industry and its members. Be sure to visit GEAPS' website to learn how you can grow your network, support your personal professional development, and advance your career. Thank you for listening to another episode of GEAPS' Whole Grain podcast.

Send a textEpisode 362: In this episode, Jamie and Jennifer Irvine break down everything learned at Heavy Duty Aftermarket Dialogue (HDAD), exploring major industry shifts such as Daimler's move from “e‑commerce” to a broader “digital platform,” heavy investments in facilities and consolidation, and the persistent challenges around cross‑reference data, fitment data, and images. They discuss OEM strategies around tariffs, nearshoring, and diversification, and they highlight candid market sentiment about the freight recession, supplier relationships, and the impact of the FleetPride–TruckPro merger. The conversation also covers insights from industry surveys, the importance of improving supplier communication and training, and the critical upcoming decisions on tariffs and the USMCA that will shape strategic planning for 2026 and beyond. As Jamie notes, “we can't wait anymore,” emphasizing that companies are pushing forward with delayed projects despite uncertainty.Links·         Episode 354 – Tariffs, Taxes and the Trucking IndustrySponsors of this EpisodeThe Hub Corp: Introducing the new standard in wheel-end protection: The Hub Corp's revolutionary XTRACTOR™. The only line of heavy-duty hub caps with a built-in 3-Stage Magnetic Oil Filter that safeguards critical axle components under extreme loads for longer. And with the patent-pending HexThread™ cartridge, the XTRACTOR makes hub oil servicing and inspections faster, easier, and cleaner. The Hub Corp: Challenge The Standard. Visit TheHubCorp.com to learn more and join the waitlist.  Fullbay: Fullbay is built for the heavy-duty world, giving your operation the tools to keep your fleet or independent repair shop running. Features like streamlined scheduling, real-time inventory tracking, technician efficiency insights, and detailed reports are how Fullbay helps shops reduce downtime and keep your vehicles on the road where they belong. Check out Fullbay.com/power to maximize your shop's productivity.GenAlpha: Equip360 by GenAlpha helps manufacturers and distributors grow their parts sales and make life easier for their customers. With real-time insights into inventory, pricing, and order tracking, it keeps customers coming back. Plus, it saves time by automating routine tasks and making repeat purchases simple. Explore Equip360 at GenAlpha.com.Disclaimer: This content and description may contain affiliate links, which means that if you click on one of the product links, The Heavy Duty Parts Report may receive a commission. Follow the podcast to never miss an episode. If you'd like to work with Jamie Irvine directly, you can schedule a meeting with him today.

At CES in Las Vegas, Nextbase Senior Vice President Dustin Allred spotlights their OEM partnerships with car manufacturers, bringing true dashcam technology as dealer-installed accessories integrated directly into new vehicles. The discussion explains how low-profile designs, shared mobile apps, and advanced features like parking, witness, and guardian modes expand awareness while complementing retail models such as Pico, which targets phone-centric users with easy sharing and streamlined operation. With a wide variety price points and feature sets, Nextbase makes it easy to get a dashcam that suits your needs.  Show Notes: Support:      Become a MacVoices Patron on Patreon     http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:     http://macvoices.com      Twitter:     http://www.twitter.com/chuckjoiner     http://www.twitter.com/macvoices      Mastodon:     https://mastodon.cloud/@chuckjoiner      Facebook:     http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:     http://www.facebook.com/macvoices/      MacVoices Group on Facebook:     http://www.facebook.com/groups/macvoice      LinkedIn:     https://www.linkedin.com/in/chuckjoiner/      Instagram:     https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes     Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

At CES in Las Vegas, Nextbase Senior Vice President Dustin Allred spotlights their OEM partnerships with car manufacturers, bringing true dashcam technology as dealer-installed accessories integrated directly into new vehicles. The discussion explains how low-profile designs, shared mobile apps, and advanced features like parking, witness, and guardian modes expand awareness while complementing retail models such as Pico, which targets phone-centric users with easy sharing and streamlined operation. With a wide variety price points and feature sets, Nextbase makes it easy to get a dashcam that suits your needs.  Show Notes: Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

Crandon International Raceway has become one of the most iconic and fastest-growing motorsports destinations in America — and its momentum is only accelerating.In this Race Industry Week by EPARTRADE interview, Marty Fiolka, Promoter of Crandon International Raceway, explains how the legendary Wisconsin venue has evolved into a five-day off-road festival, drawing record crowds, global manufacturers, and international attention — while staying deeply rooted in its grassroots community.

Sand roosts. Moving cities. Split-second calls. We sit down with Mercedes Lilienthal for an unfiltered look at the Dakar Rally—what it is, how it really works, and why accuracy can matter as much as speed. From Saudi bivouacs that can rebuild cars overnight to the reimagined stock class spearheaded by Defender, Mercedes shows how a modern OEM program comes together under tight regulations, compressed timelines, and the relentless pressure of 13 stages.We pull back the curtain on the logistics: when a bivouac loops vs leaps, what a “marathon” day does to crews, and how three full-size spares can still feel like not enough. You'll hear how spectators find safe vantage points, why photographers always plan escape routes, and how even a royal visit can reroute a live stage. Mercedes explains the craft behind regularity and TSD rallying—holding speed, nailing time, and staying on course—plus why that style of precision racing is so addictive for data-driven drivers and navigators.Then we look ahead. Mercedes and Andy gear up for the new Colorado Adventure Rally and a summer Alcan 5000 that stretches more than 6,000 miles if you opt into every challenge, reaching the Arctic Ocean and back. We switch lanes to auctions with a sharp breakdown of Barrett-Jackson vs Mecum—no-reserve drama vs reserve strategy, sell-through rates, and who buys what—and close with a driver-focused review of the 2026 Mazda CX-50, a compact SUV with standout handling, a willing turbo four, standard AWD, and an infotainment system that still needs polish. Finally, we honor Ed “Isky” Iskenderian, the Camfather whose matched sets and bold ideas powered generations of racers and hot-rodders.If you love rally raids, overlanding, OEM motorsport programs, classic car auctions, or just well-sorted everyday vehicles, this one's for you. Follow the show, share it with a friend who dreams in dunes and stage notes, and leave a quick review—what part of Dakar's ecosystem fascinates you most?Be sure to subscribe for more In Wheel Time Car Talk!The Lupe' Tortilla RestaurantsLupe Tortilla in Katy, Texas Gulf Coast Auto ShieldPaint protection, tint, and more!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.---- ----- Want more In Wheel Time car talk any time? In Wheel Time is now available on Audacy! Just go to Audacy.com/InWheelTime where ever you are.----- -----Be sure to subscribe on your favorite podcast provider for the next episode of In Wheel Time Podcast and check out our live multiplatform broadcast every Saturday, 10a - 12nCT simulcasting on Audacy, YouTube, Facebook, Twitter, Twitch and InWheelTime.com.In Wheel Time Podcast can be heard on you mobile device from providers such as:Apple Podcasts, Amazon Music Podcast, Spotify, SiriusXM Podcast, iHeartRadio podcast, TuneIn + Alexa, Podcast Addict, Castro, Castbox, YouTube Podcast and more on your mobile device.Follow InWheelTime.com for the latest updates!Twitter: https://twitter.com/InWheelTimeInstagram: https://www.instagram.com/inwheeltime/https://www.youtube.com/inwheeltimehttps://www.Facebook.com/InWheelTimeFor more information about In Wheel Time Podcast, email us at info@inwheeltime.com

NHRA is entering one of the most ambitious growth phases in its 75-year history.In this Race Industry Week by EPARTRADE interview, Brad Gerber, NHRA Vice President and Chief Digital Officer, breaks down how drag racing is evolving across media, digital platforms, gaming, sponsorship, and fan engagement—setting the stage for a historic NHRA 75th Anniversary Season in 2026.

Seeing Machines Ltd (AIM:SEE, OTC:SEEMF) CEO Paul McGlone talked with Proactive's Stephen Gunnion about second-quarter KPIs, highlighting growth in automotive royalties, Guardian hardware sales, and increasing annual recurring revenue as regulatory tailwinds build toward the July 2026 General Safety Regulation (GSR) deadline. McGlone said he was “really pleased to see a positive growth number in this quarter,” noting confidence that regulatory drivers would translate into rising volumes. While the timing of step-change growth remains uncertain, he emphasised that OEM compliance preparations for GSR are well underway, with all required integration work already completed for the 2026 deadline. The discussion addressed RFQ delays across the automotive market, which McGlone attributed to broader industry uncertainty. However, he clarified that these delays have no impact on GSR-related production volumes, as current RFQs would not affect revenue until 2028 at the earliest. A key focus was Seeing Machines' guaranteed volume arrangements, which underpin cash flow. McGlone explained that these agreements set a revenue floor, ensuring minimum payments regardless of production variability. In Q2, actual volumes exceeded minimum guarantees for the first time under the arrangement, strengthening confidence for Q3 and Q4. He added that incumbency advantages in Europe position the company strongly ahead of GSR enforcement, and reaffirmed expectations of cash flow breakeven in Q3 and profitability in the second half. For more interviews like this, visit Proactive's YouTube channel, give this video a like, subscribe to the channel, and enable notifications so you never miss future updates. #SeeingMachines #PaulMcGlone #AutomotiveTech #GSR2026 #DriverMonitoring #AutomotiveRoyalties #VehicleSafety #OEM #GuardianSystem #RecurringRevenue #AutoIndustry #InvestorUpdate #RoadSafetyTech

In this episode of the Millionaire Car Salesman Podcast, Sean V. Bradley and LA Williams go straight to the questions dealers and salespeople are asking right now, the ones that sit at the intersection of pressure, change, and opportunity in today's automotive market! "You should treat the community like it's your home; immerse yourself and engage." - Sean V. Bradley This isn't a scripted interview or surface-level trend talk. It's a fast-moving, real conversation that jumps from modern sales challenges to the bigger shifts reshaping how dealerships operate, compete, and win. Sean and LA unpack what's working, what's outdated, and what too many people are still overlooking as technology, expectations, and buyer behavior continue to evolve. "Get your inventory on your personal website and take ownership of your sales branding." - LA Williams Along the way, they touch on mindset, efficiency, pay plans, leadership influence, and the growing role of tools like AI… not as hype, but as leverage when used the right way. The episode blends practical perspective with forward-looking insight, giving listeners plenty to think about without handing them a one-size-fits-all answer! "If you're not learning and embracing artificial intelligence...you're going to get left in the dust." - Sean V. Bradley If you're trying to stay relevant, productive, and profitable in an industry that's changing fast, this episode will challenge how you think about selling cars today, and what it really takes to succeed moving forward.   Key Takeaways: ✅ Maximizing pay plans and manufacturer incentives can significantly increase income for car sales professionals. ✅ The integration of AI in sales does not account for declining sales; rather, it's a lack of skill development and adaptation to current industry trends. ✅ Successful car sales stem from leveraging all eight potential sales channels, such as referrals, service conversions, and community engagement. ✅ Understanding dealership inventory integration on personal sales websites requires management approval, but greatly aids in personal branding and sales. ✅ Effective communication and immersion in the community are invaluable tools for expanding a sales pipeline and enhancing customer relationships.   About Sean V. Bradley Sean V. Bradley is an accomplished expert in automotive sales training with nearly 30 years of experience in the industry. He is the President of Dealer Synergy, a renowned company that provides comprehensive training, consulting, and marketing solutions to automotive dealers. Sean is also the creator of the Millionaire Car Salesman podcast, where he shares insights on improving sales team performance, leadership issues, and industry trends. About LA Williams Known as "The Blind Master," LA Williams is the Vice President of Dealer Synergy. Despite his visual impairment, LA has excelled in the automotive industry, demonstrating remarkable leadership and communication skills. He is a prolific speaker, trainer, and co-host of the Millionaire Car Salesman podcast, where he brings a unique perspective to the world of automotive sales. Don't miss out on LA's NADA Session on Feb. 5th at 12:30 PM PST in Las Vegas!     Maximizing Automotive Sales in the AI Era: Insights and Strategies Key Takeaways Embrace AI tools and technologies to stay competitive and avoid being left behind. Understand the diverse methods of prospecting in car sales to maximize revenue and customer engagement. Leverage community involvement and personal branding to enhance sales performance and dealership reputation. Navigating the Evolution of AI in Car Sales In the automotive industry, artificial intelligence is not just the future; it's the present. From providers like ChatGPT to Google's Gemini, AI tools are transforming how dealerships operate. As Sean V. Bradley succinctly states, "If you're not learning and embracing artificial intelligence… you're going to get left in the dust." This sentiment recognizes the rapid pace at which technology is evolving and the necessity for dealerships to adapt. Artificial intelligence is influencing customer interactions through advanced chat systems and data analytics. Dealers who optimize these technologies can provide more personalized customer experiences. Bradley further emphasizes the integration of AI by pointing out that, "AI is not the reason why we're selling more or selling less. It's about understanding the market." Dealers should harness AI to complement their skills rather than fearing displacement by it. The broader implication is the need for continuous learning and adaptation, ensuring that AI becomes a tool for empowerment rather than a hurdle. The Importance of Working Your Pay Plan A recurring theme in the podcast transcript is the critical importance of understanding and maximizing one's pay plan. This topic is brought to light by a participant, who struggles with an imbalanced work-pay dynamic, noting, "sold multiple warranties for 7k…[but] don't get paid on back end." This statement highlights a widespread issue where salespeople may not fully understand the intricacies of their compensation structures. Bradley advises any salesperson to meticulously analyze their pay plan to identify areas for increased earnings. He stresses, "You should understand how to max your commissions, how to max your pay plan." Emphasizing that this knowledge enables automotive sales professionals to optimize their strategies, enhance job satisfaction, and boost financial outcomes. Moreover, a deeper understanding of one's pay structure can lead to a more strategic approach in managing sales, encouraging salespeople and their managers to scrutinize and potentially renegotiate their pay plans for better alignment with personal and organizational goals. Community Engagement and Personal Branding Building a personal brand and engaging with the community are emphasized strategies for sustained success in the car sales industry. "If you want the community to support you, you've got to support the community," Bradley advises. Creating a personal website, as mentioned in the transcript, can be a powerful tool for salespeople to set themselves apart. This strategy allows salespeople to showcase their unique value propositions and facilitate a more direct connection with potential clients. Moreover, participating in local events and initiatives is a crucial method for prospecting and brand strengthening. Bradley suggests activities such as getting involved in school sports or charity events, stating, "The more that you get involved in the community, you could prospect a couple of things." This involvement not only fosters goodwill but also positions the salesperson as a trusted figure in their community, enhancing their reputation and expanding their network of potential buyers. The broader implication here is that personal branding, combined with community involvement, leads to increased trust, stronger relationships, and sustained business growth. Looking Ahead: Strategies for Success With technology transforming rapidly, it's incumbent upon automotive sales professionals to adapt and thrive. There is a recurring theme within this discourse: the need to balance traditional sales skills with modern technological advancements. By understanding and strategically utilizing AI and digital tools, professionals ensure they stay ahead of the curve. Mastering the complexities of pay plans and optimizing strategic approaches, dealerships, and their sales teams can achieve peak efficiency and satisfaction. Community engagement and personal branding are vital to creating a strong local presence, ensuring that when customers consider their next purchase, your name is the first that comes to mind. The insights and strategies discussed emphasize the necessity for adaptability, continuous learning, and strategic foresight in the ever-evolving realm of car sales. This journey requires commitment and intentionality, paving the way for both individual and organizational success in the competitive automotive landscape.       Resources + Our Proud Sponsors:   ➼ The Millionaire Car Salesman Facebook Group: Join the #1 Automotive Sales Mastermind Facebook Group with over 29,000 automotive professionals worldwide. The Millionaire Car Salesman Facebook Group is the go-to community for car salespeople, BDC agents, sales managers, general managers, and dealer principals looking to increase performance, income, and leadership skills. Inside the group, members collaborate daily on automotive sales strategies, lead handling, phone scripts, closing techniques, CRM best practices, dealership leadership, and accountability systems. Learn directly from top automotive trainers, industry mentors, and high-performing sales leaders who are actively winning in today's market. If you're serious about growing your automotive career, increasing car sales, and building long-term success, join The Millionaire Car Salesman Facebook Group today! ➼ Dealer Synergy: Dealer Synergy is the automotive industry's #1 Sales Training, Consulting, and Accountability Firm, with over 20 years of proven dealership success nationwide. We specialize in helping car dealerships increase sales, improve processes, and build high-performing Sales, Internet, and BDC departments from the ground up. Our expertise includes automotive phone scripts, rebuttals, CRM action plans, lead handling strategies, BDC workflows, Internet sales processes, management training, and accountability systems. Dealer Synergy partners directly with dealership leadership to align people, process, and technology, ensuring consistent results and scalable growth. From independent dealers to large dealer groups and OEM partnerships, Dealer Synergy delivers measurable performance improvements, stronger teams, and sustainable profitability. ➼ Bradley On Demand: Bradley On Demand is the automotive industry's most advanced interactive training, tracking, testing, and certification platform for car dealerships — built to develop top-performing teams across Sales, Internet Sales, BDC, CRM, Phone Skills, Leadership, and Management. In addition to LIVE virtual automotive training classes and a library of 9,000+ on-demand dealership training modules, Bradley On Demand now includes AI Phone Roleplaying and Coaching to help salespeople and BDC agents practice real dealership conversations before they ever get on the phone with customers. This AI-powered roleplay technology strengthens phone scripts, objection handling, appointment setting, lead follow-up, and closing skills, while providing measurable coaching feedback for continuous improvement. Bradley On Demand empowers dealerships to train faster, coach smarter, improve call performance, increase closing ratios, and sell more cars more profitably — all through structured, trackable, modern automotive training.  

In this episode of Torsion Talk, Ryan Lucia breaks down a timely article by Joseph Roberts (AQUED) titled “At a Crossroad Again: Navigating the Transitions Shaping the Garage Door Industry.” Ryan walks through the three core pillars of the article and adds his own real-world perspective from the dealer side, including what he agrees with, what he challenges, and what he believes is coming next for the garage door business.Ryan opens with quick industry updates, including a behind-the-scenes look at his new studio build, early signals that steel pricing may rise due to supply and demand pressures, and what he's seeing in marketing performance as clicks continue to shift in an AI-driven search landscape. He also shares plans for Markinuity and GDU at the IDA Expo, including a booth presence, potential live podcast recording, giveaways, and a private event.From there, Ryan dives into the first pillar: market segmentation and specialization. He discusses the push toward residential-only or commercial-only strategies, why he doesn't fully agree that doing both automatically makes you a generalist, and how seasonality and revenue stability can make multi-segment operations smarter when structured correctly. He also explains why he split his commercial and residential websites, how Google rewards specialization, and what it takes to market effectively to B2C homeowners versus B2B commercial buyers.The second pillar is where Ryan goes deepest: the growing tension in dealer and vendor relationships. He addresses consolidation at the manufacturer level, the shifting OEM-dealer dynamic, and why dealers must stop accepting one-sided arrangements. Ryan talks candidly about sales rep performance in the industry, the real costs dealers absorb when manufacturers miss on quality control, shipping, or accuracy, and why multi-manufacturer sourcing can protect a business. He gives credit where it's due by highlighting manufacturers he believes are doing things well, while also calling out common operational breakdowns that create expensive dealer-side problems.Finally, Ryan ties in the third pillar: ownership changes and exit strategy. He explains why succession, private equity, and acquisition timelines should influence marketing decisions, budgets, and business strategy. Ryan closes with a blunt but optimistic view of where the industry is headed, why the “purge” and consolidation are real, and what focused dealers must do now to compete, execute, and win in the next 5–10 years.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

Allen, Rosemary, and Yolanda, joined by Matthew Stead, discuss Vestas’ Q4 earnings beating competitors but disappointing investors, and the latest on the Wind Energy O&M Australia 2026 conference in Melbourne. Plus the European Commission opens a subsidy investigation into Goldwind, Texas sues over 3,000 dumped wind turbine blades, and Muehlhan Wind Service acquires Canadian AC883. Sign up now for Uptime Tech News, our weekly newsletter on all things wind technology. This episode is sponsored by Weather Guard Lightning Tech. Learn more about Weather Guard’s StrikeTape Wind Turbine LPS retrofit. Follow the show on YouTube, Linkedin and visit Weather Guard on the web. And subscribe to Rosemary’s “Engineering with Rosie” YouTube channel here. Have a question we can answer on the show? Email us! The Uptime Wind Energy Podcast brought to you by StrikeTape, protecting thousands of wind turbines from lightning damage worldwide. Visit strike tape.com. And now your hosts.  Allen Hall: Welcome to the Uptime Wind Energy Podcast. I’m your host Alan Hall, and I’m here with Rosemary Barnes, Yolanda Padron. Matthew Stead down in Australia. So welcome Matthew.  Matthew Stead: Great to be here. Thank you, Alan.  Allen Hall: We have a number of articles and interesting topics this week. Top of the list is Vestus. Vestus announced their Q4 numbers, and although the the revenue is great, uh, they, they had a profit of about 580 million euros. It was below what analysts expected, so the shares dropped about 6% on the news. But the CEO of Vestus is saying, uh, full speed ahead. They’re, they’re willing to make some concessions. Vestus, as it sounds like, in terms [00:01:00] of thinning out the company a little bit, which I, that’s been a, a, a complaint from investors for a little while. But in, in terms of, uh, going forward in renewable energy, Vestus is still going to pursue that. The offshore wind business looks like it’s gonna be profitable in 2027. And as we all know, and we, we see wind turbine prices, uh, quite a bit in each of our positions. Vestas is the most expensive one on the block, but they’re still winning a whole bunch of orders. And, and Matthew, uh, Vestas globally. I would say is the leader right now, if you look at Siemens GAA and GE Vestas is really winning a lot of the orders. Matthew Stead: Yeah, I think a very strong reputation for quality. Um, I have to say, I’ve got some Vestas turbines behind me, so, um, all paid for by myself. They’ve always been well regarded for their, um, you know, quality of [00:02:00] product. And when I first got into wind, um, you know, probably 15 years ago, you know, they were, they were the leaders at that point in time. And so, you know, quality. Reduces future o and m cost. I think  Rosemary Barnes: it’s not just about like the simple o and m, either it’s the risk that something really bad goes wrong and you’re just stuck with, you know, like a, a whole a hundred turbines that can’t be fixed or, you know, at least a large, a large chunk of them. The more that I work in, in o and m, the more you see, like on occasion when you do have those serial issues that mean, you know, like. Sometimes all the blades in the wind farm have to be replaced or sometimes all the generators or you know, even if it’s not replaced, if you’ve gotta take them all out and do something and put ’em back in, it is just such a massive cost. And, um, reducing the chance that that’s gonna happen is actually really valuable for insurance. And yeah, all sorts of other financial reasons.  Yolanda Padron: And even as an FSA customer, I feel like Vestus has a lot more transparency as to what actually is going on, [00:03:00] on site and more able to, to collaborate on, on like a site to site basis, which is very obviously helping them in getting a lot of return customers. Allen Hall: Yeah. One of the key revenues for Vestus has been the FSA, where almost every project I’ve seen over the last couple of years has had a 2030 year FSA attached to it. Rarely do you see. Order without that, and that’s a long-term revenue stream. The, the thing about Vestus and the complaints that are happening, uh, around vestus are odd because if you look at Siemens Cab Mesa, they’re really struggling to be profitable. And then GE Renova, which is really, really struggling to be profitable and they’re losing several hundred millions of dollars a year. Vestas is bringing in a profit, and, and yet the investors are wanting even more. I, I guess, is, is this just a relationship to the. Where you can invest money today. The stock market going up so high, gold and silver prices are at record highs. Rosemary Barnes: Haven’t they just [00:04:00] crushed?  Allen Hall: They have a little bit. They’ve, they’ve rescinded some, but they’re still at really high numbers, right? So Gold Cross, what? $5,000 and ounce and then, uh, it was it 2000 a year ago? So the, the rise in the value of, of, uh, rear metals is crazy. Is there a plan you think Vestas is changing the way they’re gonna operate? ’cause uh, they’re talking about thinning out the ranks and they do seem to be becoming more vertically integrated with the acquisition of the TPI factories down in Mexico. GPI in India  Rosemary Barnes: before we make it sound too much like a paid segment from investors, I have to say I disagree that they’re like just crushing it with the, the FSAs. I think that the full service agreements are across the board. Perform badly in Australia, at least I think it’s different elsewhere. Um, maybe it’s a good segue into, uh, talk about our event that we’ve got coming up to talk [00:05:00] about, um, the difficult operating conditions in Australia. But I, I think that best as, like everybody else has been surprised at how many things can go wrong in an Australia and wind farm. And, um, I don’t, I I would’ve put them up on a pedestal for. Particularly noteworthy, um, brilliant service with the FSAs. I think, yeah, across the board everyone’s doing a little bit less than they should be, and I have no doubt that they’re also making a whole lot less money on those agreements than what they spent or spending a lot more than what they’re expecting. So I don’t wanna be too harsh in my judgment.  Yolanda Padron: That’s fair. The bar is very low.  Rosemary Barnes: But what I do notice when I go to international events, um, and I, you know, I talk to, I’ve got a lot of ex-colleagues that’s still working in the industry and vest. Stands out as still investing a lot in r and d. And that doesn’t mean like crushing out a new platform every single year or every two years. It’s not that. But they are investing in a lot of new technologies that are more incremental. They’re [00:06:00] looking at bigger technology leaps and um, you know, still investigating stuff like that. Like I think if I was to go back working for an OEM, that’s the kind of work I’d like to do. And investors does seem like it’s the main company that’s still doing a whole lot of that. With the exception of, of the Chinese manufacturers, which are obviously doing like tons and tons of new development. But, um, I don’t have the insight into them like I do with the European ones.  Allen Hall: As you’re listening to this podcast, most of the people on this podcast are traveling to Melbourne, Australia for Woma 26. That’s Wind Energy and M Australia. Big event. Matthew, the numbers are impressive. I’m getting a little bit scared. Run out of food and uh, seats because there is a massive influx in the last 24, 48 hours, which is great to see, but wind energy in Australia. Is huge, and the o and m aspect is one of those key pain points. Matthew Stead: Yeah. I think, uh, thanks to Rosie and Alan, your argument, [00:07:00] um, a little while ago, your argument, which spurred the whole, um, the reason for the conference. Um, you know, the, the lack of, uh, Australian content, the lack of, um, poor. Conferences in Australia. I think unless you’d have that argument, um, this event wouldn’t, wouldn’t be there. Allen Hall: Rosie did bring up that she had been to a number of conferences and so had I that were pretty much useless in terms of take home. What could we be able to use in the world and, and make the world just slightly better from our knowledge and. With all the policy talk and uh, discussion about sort of global warming things that it’s not really useful necessarily in making your operations run more efficiently. And this was what Woma is all about is. Sharing information. Not everybody runs their operations the same. And you can learn from that of the way, uh, others do it. And at the same time, we’re bringing in experts from around the world to talk about some of [00:08:00] those really critical issues. One of them being leading edge erosion. And Rosie’s been doing a lot of work in Australia on leading edge erosion and the complexities around that. Rosie, the leading edge erosion discussion and the panel involved in the people are gonna be on the panel are impressive. What are you looking forward to?  Rosemary Barnes: I’m looking forward to, um, getting the international perspective because leading edge erosion, I mean, there’s heaps of aspects of wind turbine operation that I think are just dramatically different in Australia, but I think leading edge erosion is the one that like really, really jumped out at me. When I was, um, when I moved back to Australia and started looking at inspection reports for wind farms that were like one or two years old, and you see 90, 99% of turbines that have significant erosion like within a couple of years. It’s like, this is, this is not. Like, I’ve never, I’ve never seen this before. It’s clear that no one is designing these products that are gonna peel off [00:09:00] within a couple of years. Um, and so that was what kind of got me thinking, you know what, like Australia is really different. Climatically and in terms of the weather. Um, and so we need to start not just getting our information from overseas, but also relating it back to Australia. So I think that that’s what we’re trying really hard with the conference to do, is to like really ground it on Australian problems and solutions that have worked in Australia, but then draw on, you know, we don’t need to invent every single new product ourselves. Although there will also be. I, I’m very confident that, that we do need new products developed specifically for Australia. Um, but you know, there are a lot of things out there we can really accelerate how quickly we can solve our Australian problems if we know what’s worked overseas in, you know, different places and just get ideas about how things work. So I think that’s a really good mix of, of local and international. Matthew Stead: Yeah, as [00:10:00] we were talking before about, um, registrations, so we had. Definitely over 200 now. Um, and, um, I, I think we just need to warn people that we might need to cap it out. Um, so the venue’s told us two 50 maximum, so getting in quick  Allen Hall: and if you haven’t registered, you need to do so today. Go to WMA 2020 six.com. It’s very easy to do. It’s an inexpensive conference and full of great information. And the one thing you wanna register for also when you’re there is the free Lightning workshop. On the Monday, so this, it will be February 16th. It’s a lightning workshop in the afternoon, and then the, the full event begins Tuesday the 17th, and running through Wednesday the 18th. So you have two and a half full days of o and m. Knowledge sharing.  Matthew Stead: Don’t, don’t forget the workshops. There are two sessions of workshops with three, um, parallel sessions. And also don’t forget the chance to catch up with your buddies. So, uh, on the Monday [00:11:00] night, um, after the Lightning Masterclass, there’s, um, an event, you know, food and wine and drinks, et cetera. And then also on the, the Tuesday after the first day, there’s also a chance to catch up  Allen Hall: and you’ll go to Wilma 2026. Com and register. Now.  Speaker: Australia’s wind farms are growing fast, but are your operations keeping up? Join us February 17th and 18th at Melbourne’s Pullman on the park for Wind energy o and m Australia 2026, where you’ll connect with the experts solving real problems in maintenance asset management and OEM relations. Walk away with practical strategies to cut costs and boost uptime that you can use the moment you’re back on site. Register now at WM a 2020 six.com. Wind Energy o and m Australia is created by Wind professionals for wind professionals. Because this industry needs solutions, not speeches,  Allen Hall: the European Commission [00:12:00] has a message for Chinese wind turbine manufacturers. We are watching. Uh, Brussels just opened an in-depth investigation into Goldwind, that’s one of China’s biggest turbine makers. The concern is really straightforward. European regulators believe Goldwin may have received government subsidies that given it unfair advantage. Over European competitors such as Vestus and Siemens, GOMESA, Nordics, and others, grants preferential tax treatment and below market loans are all on the table. And if confirmed, the EU could impose corrective measures under its foreign subsidies regulation, which is a tool designed to keep the playing field level for everyone doing business in Europe. This has led to a number of heated exchanges in the press between China and the eu. China has, uh, said, Hey, eu, calm down. It’s not that big of a deal. We, and we don’t really do this. And if you wanna point [00:13:00] fingers, uh, the EU has given a lot of money and resources to the wind turbine operations in the eu. So it’s a, a, a bunch of back and forth, which is an odd thing at the moment because China is really trying to penetrate the EU market and the UK market for that matter, offshore in particular. Uh, Matthew, when you watch this go on and, and China obviously being the largest player in wind turbines, uh, there is some. Protection isn’t going into this. China has protected themselves from European manufactured turbines for the most part. Uh, it does seem like the EU has a leg to stand on and saying, Hey, if you’re gonna protect your borders, we’re gonna protect our borders. How does this end up? Does this end up with, uh, China making turbines or getting turbines shipped into EU or. There’s just gonna be a prohibition.  Matthew Stead: Uh, actually, I’m a little bit surprised that this hasn’t happened already. [00:14:00] I mean, there’s obviously plenty of European investigations and I’m a little bit surprised it didn’t happen earlier. Um, I, I guess my expectation is that, you know, this will be done and dusted and we can just move, move forward. Um, you know, my, my guesstimate is that it’ll be showing that, you know, this is all fine and, uh, yeah, just continue as per normal. Um, yep. Maybe, maybe critically. Um, I actually think a bit more competition in the industry is a good thing. Um, and so I think the whole, you know, global industry can, can, can benefit.  Allen Hall: And when we’re talking about, uh, the construction of wind farms in the eu, the Chinese manufacturers always come up because they tend to be somewhere between 30 and 40% less expensive than the European counterparts for basically the same turbine. What is the, the real linchpin there, because it does seem like operators and sted uh, evidently had a project going on where they’re looking at Chinese [00:15:00] turbines, but hasn’t made any decisions about it. There’s not a lot of history on the Chinese turbines. You can’t go back and pull, uh, o and m records. You can’t see reliability rates. You can’t see what their insurance rates have been. And Rosie, I think you’ve talked about this quite a bit. It does seem like the manufacturing capability in China is quite good, but then we see things on LinkedIn quite often. We’re uh, there has been some really massive failures there. How is the EU thinking about this? Is it really a competitive issue at this point, or is it a technology issue? What is the real. Uh, linchpin that it, it is, it everybody is trying to get at.  Rosemary Barnes: Yeah. Well I think Europe would be crazy to not support their wind industry because China is so big and has, um, you know, so many wind turbine manufacturers now that if Europe doesn’t specifically try to, you know, compete and survive, then I can [00:16:00] imagine no. non-Chinese manufacturers in 10 years time, um, or you know, at least 20, which I think would be a shame because there is a huge, long history of really good engineering, um, in Europe. Yes. Uh, every country supports their manufacturers. China do it in many, maybe most of their export industries. Everybody knows that. Chinese solar panels are subsidized most countries and regions, except that steel is heavily subsidized in, um, in China. And so there are in many countries restrictions on Chinese made wind turbine towers or tariffs on them. Because of that reason, it’s like pretty. It is pretty uncontroversial. Like it’s pretty obvious, right? That um, if you don’t fight, then um, you say, yeah, we’ll accept all these cheap products then, um, you know, because that’s beneficial for our economy to have them cheap. That’s like a short term thing. It’s [00:17:00] a lot easier in a country like Australia where we don’t have competing industries for many of these, um, many of these products, it’s a bit easier to say, yes, we would love cheap solar panels and cheap wind turbines and cheap electric vehicles and cheap batteries. But I mean, even Australia is trying to regain some of some of that, um, manufacturing capability.  Matthew Stead: But Rosie to, I guess Rosie to challenge you there. I mean, it won’t, it to improve the world’s, you know, position if we, you know, continue to drive prices down and drive a bit of innovation.  Rosemary Barnes: Yeah. If we drive prices down, but not if we drive, um, all competition out of business. And then you’re left with just one country that controls the supply chain for absolutely everything, which they’re already very largely. Do in terms of, you know, like, yeah, batteries, EVs, uh, solar panels, um, heaps of the raw materials, you know, like rare earths and a lot of other critical, um, critical [00:18:00] minerals. But I do think it’s a little bit different for Europe with wind because, um, if that, if that dies, it’s a big chunk of, um, just engineering knowledge that will just. Die with it. I would definitely, especially the countries like Denmark, where it is a, a significant industry for them, I have been a little bit surprised that they haven’t been supporting more the industry through some hard patches. But yeah, let’s, um. It’ll be an interesting next few years. Speaker 6: Delamination and bottomline failures and blades are difficult problems to detect early. These hidden issues can cost you millions in repairs and lost energy production. C-I-C-N-D-T are specialists to detect these critical flaws before they become expensive burdens. Their non-destructive test technology penetrates deep to blade materials to find voids [00:19:00] and cracks. Traditional inspections completely. Miss C-I-C-N-D-T Maps. Every critical defect delivers actionable reports and provides support to get your blades back in service. So visit cic ndt.com because catching blade problems early will save you millions. Allen Hall: Well, occasionally the wind industry has a recycling problem and down in Texas this has come to a head, uh, an Attorney General Ken Paxton. We as the Attorney General of Texas has sued global fiberglass solutions and affiliated companies for illegally dumping more than 3000 wind turbine blades in Sweetwater, Texas. Uh, the company was hired to break down and recycle the blades many years ago. Instead, it stockpiled them at two unpermitted disposal sites. The attorney General is seeking civil [00:20:00] penalties, complete removal of the waste and full cleanup costs paid to the state. And Yolanda, you have seen this facility, I’ve seen this facility down by Sweetwater. It is not a small site. It is massively large and has been there for a number of years. I, I guess there hasn’t been anybody willing to do it, and Global Fiberglass Solutions hasn’t stepped up to even start from what I understand. To take care of the problem. Is there a happy outcome of this? Does anybody else step into the, the fray and, and try to clean up these 3000 blades? Yolanda Padron: We were talking a little bit about this offline, but Rosie you mentioned there’s so many companies that can recycle in general, right? We know just in Texas, there’s a lot of smaller companies. That could take on at least part of, of what’s going on here. And I think, I mean, it’s, it’s something that is [00:21:00] affecting the people that are living there. It’s not just an eyesore. I mean, it’s just, I mean, nobody wants their home to be just this big dumping ground. It’s like a graveyard for blades. And it’s so sad to see that this is really affecting people and just their, how they view wind in the area because. Texas does really, really well with wind in general and that area gets a lot of money in. It’s very oftentimes rural areas that don’t get a lot of funding that are getting a lot of funding for schools are getting a lot of funding for hospitals are, are making sure that their roads are paved. Just in general, a lot of jobs are coming into town and it’s, it should be a really great win-win and it’s just really sad to know that it’s come to this point after years and years where it just, all of the pros are outweighed by a huge calm that is a [00:22:00] huge dumping site in the middle of people. General homes,  Rosemary Barnes: are they saying that it’s they’re storing the blades or did they just pretend that they recycled them and actually landfill them? What’s the Or? It’s unclear.  Allen Hall: They didn’t landfill them. I mean, in a sense, they didn’t bury them. They’re just sitting on the surface.  Yolanda Padron: Piled up.  Rosemary Barnes: I think a lot of this comes down to what, what does recycling mean? What’s your definition of it? Um, and it, depending on what your definition is, there absolutely are plenty of, um, companies, you know, like all over. And I’m sure that there are many more in Texas than there would be in, um, yeah, in the Australian regions I’ve looked at. But there’ll be companies that. Um, already a shredding waste of, from multiple sources and putting it into products like concrete for non-structural applications like, um, footpaths or sidewalks, stuff like that. Um, asphalt is another one. And then a little bit more high tech. You get, um, plastic products that [00:23:00] again, aren’t super duper structurally, um, demanding. So like, um. Decking materials or outdoor furniture, or even I saw one company who’s using recycled material in, um, rainwater tanks. I just really feel like any decent project manager could actually given enough money, like I’m, I’m not saying it’s an economic thing to do, like it’ll always be cheaper to landfill them, um, than to do something with them. But if you’ve been given money to recycle them enough money. Any decent project manager could make that happen?  Allen Hall: Well, just down the road is ever Point Services. And Rosemary, I don’t know if I’ve introduced you to ever Point Services, Tyler Goodell, Candace Woods, uh, they are recycling blades in a totally different way. They’re, they’re grinding them down, but they’re end use product is totally different than anything you have seen and all, although that is just getting ramped up from what I understand so far. The product they’re delivering has a [00:24:00] decent commercial value. It’s helping out in other industries. So it’s not just getting mixed with asphalt necessarily. Those 3000 turbine blades have value. They really do. And ever point, I think if they were involved, would turn them into something really useful. So there is the opportunity to recycle these blades by grinding them down in different, in different ways. But there are new markets. For this product and I’m, I’m just a little shocked that no one’s really stepped forward to say, Hey, I, I’ll take those blazes, but because it’s in a lawsuit, I assume that’s the problem. No wants to walk into there and say. Take responsibility for this thing that’s been hanging around for several years at this point.  Rosemary Barnes: I don’t know. I think I would disagree when, when you say those blades have value, I would be highly surprised if someone would just take them and make a profit from them. I would expect if I had 3000 blades in my backyard, I would expect to pay somebody to take them off my hands. Um. That should have been covered by the fee that they were paid for this [00:25:00] recycling, right? So if that money’s gone now, then there is gonna be a challenge in, um, doing something with it. Because I just want to you reiterate that like recycling is not the economic thing to do with wind turbine blades. Now it’s not even the best thing to do in terms of an energy or environmental or climate change, um, consideration. But if you are sure that you don’t want, um, to deal with the physicality of 3000 blades, um, then. You know, you and you’re prepared to pay to get rid of them, then there are definitely things that you can do.  Matthew Stead: Uh, I think this makes me like super angry because really if we look at it more from a social perspective, um, this is. These pictures are shown all over the world, and whenever I talk to someone and say, Hey, yeah, I’m in the wind industry, they say, oh yeah, what about all those blades in Yeah, and the, the stockpile, blah, blah, blah. So really this, this incident has really screwed up the whole global industry. So it may have destroyed parts of Texas, but it’s also destroyed part of [00:26:00] the global industry. Rosemary Barnes: I agree and it’s, it’s crazy because wind turbine blade waste is five to 10% of global composite waste. So the boats and cars and airplanes, um, and other composites are. They’re not piled up in a recognizable form. And so nobody is absolutely outraged that people are, you know, um, disposing of fiberglass boats every year. Um, so yeah, I mean, that, that, that es me too. I have, um, I’ve spent a long time being annoyed about that fact, and I’ve kind of come around to the, the fact that universally people absolutely hate. Wind turbine blades to be wasted and it just needs to be solved. For that reason, it’s not, it doesn’t need to be solved because of the economics. It doesn’t need to be solved because of the environment. It doesn’t need to be solved because of climate change, but it does really need to be solved because of the social perception.  Allen Hall: Well, as North American Wind Farms age, the companies that keep them running. Keep getting bigger. [00:27:00] And Mohan Wind Service, which if you haven’t worked with them, is a Danish turbine service provider. Uh, and they’ve acquired the operating assets of Canada based AC 8 83. And our friends at AC 8 83 have been evidently working behind the scenes to make that deal go through, which is. Awesome. Actually, uh, the deal gives Mulan a local platform for blade repair and turbine services across Canada and the United States, uh, with more than three. Thousand certified technicians in over 35 countries. Muhan says it is confident the long-term growth in North American market will, uh, continue to prosper. So Muhan come in and saying to AC 83 and others, uh, that they’re, uh, gonna be a, a real powerhouse in terms of a service provider in Canada and the United States and acquiring AC 83 is, is one of the good moves. And we know Lars Benson, [00:28:00] who’s run that business, and Yannick Benson who operates that business today. This is a big deal for both of them and the company.  Matthew Stead: Yeah, I mean, uh, Lars is a great guy and I, I think this is wonderful that you get more economies of scale by, you know, these companies growing and it has to be, has to be great for the industry. O obviously, you know, it’s a good thing for, for Lars and, um, Yanick. Um, but yeah. Yeah. Good on them for, for doing this. And you, we need more companies that are larger and able to operate across different industries. I know the seasonality might, might play into it. I don’t know. Maybe not. Um, but, and the more that companies can work across different regions, the better. Allen Hall: Well, it just gives a C 83 a lot of operating power. So as a sort of a small, medium sized business, that’s one of the problems that you try to scale is just a lot of detail. Human resources, all the legal aspects, and. Uh, international travel people coming back and forth all the time. It is just a lot to operate. Muhan gives them all that infrastructure support. So, [00:29:00] uh, the brain powers that lie at AC 8 83 to do great work can do that work. And they have the muhan to come underneath and provide the support and the, the financial stability. Matthew, as you point out, the season is pretty short up in Canada, uh, to make this thing go. So this is really great news and we’re, I think we’re gonna see more. Of this type of structure happen where the companies that have grown and have shown value to the wind industry, regardless of where they’re located at, are gonna become prized possessions and, and larger companies are gonna want to come in and, and acquire them to expand their portfolio at the same time. And there’s value there. I, I think a lot of ISPs around the world have shown themselves to be profitable, even in some really tough economic times. Uh, they’ve had. Done a good job. And it does seem like the industry is rewarding. Those companies that have put the effort in and have shown themselves to be the professionals that AC 83 is. So this, [00:30:00] this is a really great development. And do we see this happening, uh, through 26 and 27? Because I think, I think that’s where the industry’s headed. But I talk to a lot of my counterparts who say, oh, there is no. Everything’s gloomy and doomy, and none of this is gonna happen, and these companies are gonna just fade away. Where do you think this is headed at Matthew?  Matthew Stead: I think, um, we, we’ve done a little bit of work and we’ve been looking at the industry and I think, uh, if you compare it to, you know, construction or, you know, automotive or whatever, I, I think the, there is a, a strong opportunity for the industry to have some consolidation amongst companies. So I think, um, you know, the industry is still a bit of a baby. You know, maybe whatever, 30 years there is still opportunity, um, for consolidation. You know, much like a few of the other more mature industries, like I said. Um, so I, I, I think there’ll be more of this, um, going on the next few years.  Allen Hall: That wraps up another episode of the Uptime Wind Energy Podcast. If today’s [00:31:00] discussion sparked any questions or ideas. We’d love to hear from you. Reach out to us on LinkedIn and don’t forget to subscribe so you never miss an episode. And if you found value in today’s conversation, please leave us a review. It really helps other wind energy professionals discover the show for Rosie, Yolanda and Matthew. I’m Alan Hall, and we’ll see you here next week on the Uptime Wind Energy Podcast.

Safety inspections, including but not limited to restraint systems, steering gear, and collapsible steering columns, are of utmost importance when required by an OEM. But with the amount of procedure research required, they can be labor-intensive before the toolbox even opens. Here to talk about those inspections is Gerry Rosenbarker, general manager of Mohawk Collision Center, and two members of his crew, Mechanical Technician Tyler Foote and Collision Parts Consultant Jeremy Godbout. We discuss how their workload has been lightened through the use of Collision Vision, an all-in-one portal that helps shops track everything from OEM and technician certifications to employee training and the proper tools and equipment required for a job. Collision Vision co-founder Andrew Suggs gives us updates to platform since we first wrote about it in the July issue. Read about the presentation on safety inspections at the OEM Summit in the February issue. Reach Gerry and his team at Contact Us – Mohawk Collision Center

Today's show features: - Matt Bowers, Owner of Matt Bowers Automotive Group - Miguel Yelos San Martin, Principal of YSM Design, P.C. - Shane Wood, General Manager of Bruce Titus Automotive Group This episode is brought to you by: Foureyes – Foureyes helps dealers turn data into action. Starting with a clean, connected data foundation across dealership systems, Foureyes empowers dealerships to use that data to drive consistent execution throughout their business. The data stays dealer-owned, vendor-neutral, and works with any tools or partners. More than a CDP, Foureyes is a reset for how dealer data gets put to work. Headquartered in Oregon, Foureyes employees live in 20+ states to be closer to the communities where dealers are. Visit ⁠https://www.foureyes.io/⁠ to learn more YSM Designs – brings decades of experience helping dealers create facilities that are both brand-compliant and operationally efficient. Every design is tailored to the unique needs of the dealership, balancing OEM standards with real-world functionality. With over 30 years designing automotive facilities, YSM knows what works. Learn more at ⁠www.ysmdesign.com⁠ Check out Car Dealership Guy's stuff: CDG Circles ➤ ⁠https://cdgcircles.com/⁠ CDG News ➤ ⁠https://news.dealershipguy.com/⁠ CDG Jobs ➤ ⁠https://jobs.dealershipguy.com/⁠ CDG Recruiting ➤ ⁠https://www.cdgrecruiting.com/⁠ My Socials: X ➤ ⁠https://www.twitter.com/GuyDealership⁠ Instagram ➤ ⁠https://www.instagram.com/cardealershipguy/⁠ TikTok ➤ ⁠https://www.tiktok.com/@guydealership⁠ LinkedIn ➤⁠ https://www.linkedin.com/company/cardealershipguy/⁠ Threads ➤ ⁠https://www.threads.net/@cardealershipguy⁠ Facebook ➤⁠ https://www.facebook.com/profile.php?id=100077402857683⁠ Everything else ➤ ⁠dealershipguy.com

If you're locking in the wrong contracts or risking your business with bad financing, this episode with Rob Misheloff of Smarter Finance USA explains why you need a smarter freight pricing strategy, cautious contract bids, and strong carrier relationships to stay profitable in today's volatile transportation market. Rob covers the current trucking financing challenges, from equipment costs doubling and tighter credit markets to the reality of personal guarantees, common predatory lending scams, and the financial mistakes first-time owner-operators make when they don't know their true cost per mile. We also discuss the best truck financing practices, including why OEM dealers should be your first stop, when banks make sense, and how trusted brokers can help when options get tight—so you can protect your cash flow, avoid risky contracts, and build a trucking business that actually lasts!   About Rob Misheloff Robert is the founder of Smarter Finance USA (Smarter Equipment Finance LLC). After spending 10 years running a marketing company that served equipment finance and small-business finance brands, he built Smarter Finance USA to address a recurring problem he saw across the industry: when small businesses couldn't access bank loans, many were pushed into opaque financing processes where critical details were unclear until late in the deal. Robert's work centers on helping business owners and commercial sellers understand the real terms behind equipment and commercial vehicle financing - how offers are structured, where costs hide, and how to protect against common traps such as rate/term misrepresentation, conditional approvals, fee stacking, and deposit scams. His insights have been featured in industry outlets including Manufacturing.net and Overdrive Online.  

With the rapid rise of AI workloads, data centers are being built with higher power density, stricter reliability expectations, and cooling technologies that are evolving faster than most teams can adapt. As a result, these facilities aren't just getting bigger—they're becoming harder to operate, harder to staff, and far less forgiving when something goes wrong. Global electricity demand from data centers is projected to reach approximately 945 terawatt-hours by 2030, driven by sustained annual growth of around 15% through the end of the decade. Yet industry research shows data center workforce development is failing to keep pace, leaving operators short on experienced talent just as systems grow more complex. between rapid infrastructure expansion and the discipline and training required to support it—has become one of the industry's most pressing risks.So as direct liquid cooling moves from “future” to “field reality,” do we have the commissioning rigor—and the trained technicians—to keep these sites safe, consistent, and online?That's the core theme in this episode of Straight Outta Crumpton, hosted by Greg Crumpton, featuring Jay Kallsen, Commissioning and Customer Manager at Impact Cx and co-founder of Method Xperts. Together, they unpack what commissioning really means, why the next wave of data center growth is fundamentally a people-and-process problem, and how standardized training could unlock faster, safer adoption of liquid cooling at scale.What you'll learn...Commissioning vs. “it turns on”: Jay explains commissioning as verifying that equipment and systems operate as designed—not merely at startup, but across real-world sequences, tolerances, and failover conditions that operations will depend on.Why “pathways” beat pep talks: Both emphasize that people aren't afraid of hard work—they're afraid of dead-end work. Creating visible pathways (training, mentoring, on-ramps) is the backbone of effective data center workforce development, especially as systems become more complex.Liquid cooling needs a common foundation: Jay argues that the industry lacks a shared baseline for what a “liquid cooling technician” even is. The opportunity is to build foundational knowledge first, then train the OEM-specific nuances—so field service can scale without silos.Jay Kallsen is a mission-critical infrastructure professional with deep experience across data center operations, commissioning, and liquid cooling, beginning his career as a union electrician (IBEW Local 22) and advancing through hands-on roles at CBRE, Schneider Electric, and Google. At Google and later hyperscale and colocation operators, he led and supported mega-data center commissioning, cooling retrofits, direct liquid cooling pilots, and portfolio-level operational standardization, bridging construction, commissioning, and live operations. Today, as Commissioning and Customer Manager at Impact Cx and co-founder of Method Xperts, he focuses on workforce training, curriculum development, and liquid-cooling enablement, translating real-world operational knowledge into scalable industry solutions.

In this exclusive Race Industry Week by EPARTRADE interview, Tyler Gibbs, Group Vice President and President of Toyota Racing Development (TRD) USA, breaks down one of the most successful and transformative periods in Toyota's NASCAR history.Just over a year into his presidency, Gibbs reflects on Toyota's dominant 2025 NASCAR playoff run, the strength of its driver development pipeline, and how TRD is preparing for the next era of stock car racing—both in the U.S. and globally.

The future of INDYCAR is taking shape — and it's built on long-term vision, fan growth, technology, and strategic partnerships.In this in-depth Race Industry Week by EPARTRADE conversation, Doug Boles, President of INDYCAR and the Indianapolis Motor Speedway, outlines the series' ambitious “Path Forward” — a roadmap that stretches across the next 2, 5, and 10 years.From a reimagined IMS Museum to a strengthened FOX partnership, a revamped 2026 schedule, and a next-generation INDYCAR car and engine reset planned for 2028, Boles delivers rare insight into how the sport is preparing for its next era.

During Race Industry Week by EPARTRADE, Mark Rushbrook, Global Director of Ford Racing, delivers a comprehensive update on Ford's most ambitious motorsports expansion in decades—spanning Formula 1, Le Mans Hypercar, Dakar Rally, Mustang racing, and advanced electric performance demonstrators.Rushbrook outlines how Ford has unified all global motorsports operations under the Ford Racing banner, integrating engineering, marketing, and production performance to accelerate real-time technology transfer from the racetrack to the road.

Two years after the transition from Honda Performance Development (HPD) to Honda Racing Corporation USA (HRC US), Honda's North American racing operation has entered a powerful new era of global alignment, advanced technology, and talent development.During Race Industry Week by EPARTRADE, Kelvin Fu, Vice President of HRC US, explains how the move to a unified global HRC structure has unlocked new technical collaboration with Japan, accelerated innovation, and expanded Honda's racing footprint across IMSA, IndyCar, Formula 1, and beyond.

A major manufacturer shake-up is coming to the NASCAR Craftsman Truck Series — and Kaulig Racing is at the center of it.In this exclusive Race Industry Week by EPARTRADE interview, Chris Rice, CEO of Kaulig Racing, reveals how the organization is leading Ram's official return to NASCAR with an ambitious five-truck factory-supported program in 2026 — marking one of the most significant OEM moves in recent Truck Series history.From first meetings in Auburn Hills to building Ram trucks in-house at Kaulig's North Carolina campus, Rice walks through how a simple idea turned into a full-scale manufacturer comeback.

The FIA World Endurance Championship is entering what many now call a “golden era.”In this Race Industry Week by EPARTRADE interview, Frederic Lequien, CEO of the FIA World Endurance Championship (WEC), delivers an in-depth look at why endurance racing is thriving—on track, commercially, and globally.

Hydrogen racing has arrived — and Extreme H is leading the charge.In this Race Industry Week by EPARTRADE session, Ali Russell, Managing Director of Extreme H, delivers a deep dive into the world's first hydrogen-powered motorsport championship, explaining how the series is building on the legacy of Extreme E while positioning hydrogen as the next frontier in sustainable racing and mobility.

During Race Industry Week by EPARTRADE, Jim Campbell, Vice President of Performance and Motorsports Commercial Operations at General Motors, delivers a comprehensive look at GM's expanding global motorsports strategy—from Cadillac's entry into Formula 1 to a new 2026 NASCAR Cup Series Camaro, and the advanced simulation, CFD, AI and powertrain technology driving performance across every series.Broadcast from inside GM's high-performance powertrain facility in Pontiac, Michigan, Campbell explains how this center anchors GM's factory race programs and its Chevrolet Performance parts business—supporting programs in F1, NASCAR, IMSA, FIA WEC, IndyCar, NHRA, off-road racing, and more.

During Race Industry Week, IMSA President John Doonan delivers a powerful, in-depth breakdown of why the International Motor Sports Association is entering “another golden era” as the countdown begins toward the 2026 season and the Rolex 24 At Daytona.Fresh off an electrifying 2025, Doonan explains how IMSA's unprecedented momentum across manufacturers, teams, fans, and partners is reshaping the global sports car racing landscape—from the explosive growth of the GTP prototype class to record OEM engagement across all categories.

During Race Industry Week by EPARTRADE, Jonathan Applegate, Senior Manager of Mazda Motorsports, breaks down the continued growth, competitiveness, and future direction of the Idemitsu Mazda MX-5 Cup presented by Whelan—one of the most respected driver development championships in global motorsport.Fresh off the 2025 Mazda MX-5 Cup Shootout, Applegate explains how Mazda evaluates and invests in young talent, why the series has become a destination championship, and how the MX-5 Cup ladder connects grassroots racing to professional careers in IMSA, sports cars, and beyond.A major focus of the discussion is Mazda's decision to move the 2025 Shootout to Circuit Florida, a brand-new track unavailable on simulators—ensuring a truly level playing field where adaptability, feedback, and learning speed mattered more than prior knowledge.

Podcast: Industrial Cybersecurity InsiderEpisode: The IT-OT Knowledge Gap Costing Organizations MillionsPub date: 2026-02-03Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationDino sits down with Adeel Shaikh Muhammad, a Dubai-based cybersecurity expert and researcher with 16+ years in IT and OT security. They dive into why IT and OT teams still can't communicate effectively. The conversation reveals why most CISOs struggle to secure manufacturing environments. Adeel shares real-world insights from securing industrial systems across the Middle East, Africa, and Asia. They tackle the implementation gap in OT SOCs and why legacy systems remain vulnerable. The discussion covers third-party access risks, OEM warranty restrictions, and system integrator challenges. AI might finally solve IT-OT convergence by acting as a translator between these worlds. But first, organizations need to master the fundamentals: asset inventory, vulnerability management, and network segmentation. Most companies still haven't nailed these basics in their industrial environments. This conversation cuts through the hype to focus on what actually works.Chapters:(00:00:00) - 16 Years in Cybersecurity: Why CISOs Don't Know What a PLC Is(00:01:48) - Career Journey: From IT to OT Cybersecurity Focus(00:02:48) - Books on AI Transforming Security Operations Centers(00:04:44) - The Implementation Gap: Challenges Building OT SOCs(00:06:40) - The IT-OT Cultural Divide and Missing Communication(00:08:40) - Why the OT Ecosystem Must Proactively Bring Cybersecurity Tools(00:10:00) - Can IT-OT Convergence Actually Happen?(00:11:00) - AI as the Bridge: The Black Box Solution for IT-OT Communication(00:12:42) - Legacy Systems Reality: Windows 7 Running $5M Equipment(00:14:00) - OT Cybersecurity Conferences: S4, Intersec, and Rockwell Automation Fair(00:16:00) - Market Consolidation: Who's Been Acquired in OT Security(00:17:48) - Back to Basics: Asset Inventory, Vulnerabilities, and Network Segmentation(00:18:40) - Third-Party Access Control and OEM Warranty Restrictions(00:20:40) - Why We Can't Ignore Asset Inventory and Segmentation in OT AnymoreLinks And Resources:Adeel Shaikh Muhammad on LinkedInWant to Sponsor an episode or be a Guest? Reach out here.Industrial Cybersecurity Insider on LinkedInCybersecurity & Digital Safety on LinkedInBW Design Group CybersecurityDino Busalachi on LinkedInCraig Duckworth on LinkedInThanks so much for joining us this week. Want to subscribe to Industrial Cybersecurity Insider? Have some feedback you'd like to share? Connect with us on Spotify, Apple Podcasts, and YouTube to leave us a review!The podcast and artwork embedded on this page are from Industrial Cybersecurity Insider, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

Morten Handberg, Uptime’s blade whisperer, returns to the show to tackle leading edge erosion. He covers the fatigue physics behind rain erosion, why OEMs offer no warranty coverage for it, how operators should time repairs before costs multiply, and what LEP solutions are working in the field. Sign up now for Uptime Tech News, our weekly newsletter on all things wind technology. This episode is sponsored by Weather Guard Lightning Tech. Learn more about Weather Guard’s StrikeTape Wind Turbine LPS retrofit. Follow the show on YouTube, Linkedin and visit Weather Guard on the web. And subscribe to Rosemary’s “Engineering with Rosie” YouTube channel here. Have a question we can answer on the show? Email us! Welcome to Uptime Spotlight, shining Light on Wind. Energy’s brightest innovators. This is the Progress Powering Tomorrow. Allen Hall: Morten, welcome back to the program.  Morten Handberg: Thanks, Allen. It’s fantastic to be back on on, on the podcast. Really excited to, uh, record an episode on Erosion Today.  Allen Hall: Wow. Leading as erosion is such a huge worldwide issue and. Operators are having big problems with it right now. It does seem like there’s not a lot of information readily available to operators to understand the issue quite yet. Morten Handberg: Well, it, I mean, it’s something that we’ve been looking at for the, at least the past 10 years. We started looking at it when I was in in DONG or as it back in 2014. But we also saw it very early on because we were in offshore environment, much harsher. Uh, rain erosion conditions, and you were also starting to change the way that the, the, uh, the coatings [00:01:00]that were applied. So there was sort of a, there was several things at play that meant that we saw very early on, early on offshore.  Allen Hall: Well, let’s get to the basics of rain erosion and leading edge erosion. What is the physics behind it? What, what happens to the leading edges of these blades as rain? Impacts them.  Morten Handberg: Well, you should see it as um, millions of, of small fat, uh, small fatigue loads on the coating because each raindrop, it creates a small impact load on the blade. It creates a rail wave that sort of creates a. Uh, share, share loads out on, uh, into the coating that is then absorbed by the coating, by the filler and and so on. And the more absorbent that your substrate is, the longer survivability you, you’re leading into coating will have, uh, if you have manufacturing defects in the coating, that will accelerate the erosion. But it is a fatigue effect that is then accelerated or decelerate depending on, uh, local blade conditions.  Allen Hall: Yeah, what I’ve seen in the [00:02:00] field is the blades look great. Nothing. Nothing. You don’t see anything happening and then all of a sudden it’s like instantaneous, like a fatigue failure.  Morten Handberg: I mean, a lot of things is going on. Uh, actually you start out by, uh, by having it’s, they call, it’s called mass loss and it’s actually where the erosion is starting to change the material characteristics of the coating. And that is just the first step. So you don’t see that. You can measure it in a, um, in the laboratory setting, you can actually see that there is a changing in, in the coating condition. You just can’t see it yet. Then you start to get pitting, and that is these very, very, very small, almost microscopic chippings of the coating. They will then accelerate and then you start to actually see the first sign, which is like a slight, a braided surface. It’s like someone took a, a fine grain sandpaper across the surface of the plate, but you only see it on the leading edge. If it’s erosion, it’s only on the center of the leading edge. That’s very important. If you see it on the sides and further down, then it’s, it’s [00:03:00] something else. Uh, it’s not pure erosion, but then you see this fine grain. Then as that progresses, you see more and more and more chipping, more and more degradation across the, the leading edge of the blade. Worse in the tip of it, less so into the inner third of the blade, but it is a gradual process that you see over the leading edge. Finally, you’ll then start to see the, uh, the coating coming off and you’ll start to see exposed laminate. Um, and from there it can, it can accelerate or exposed filler or laminate. From there, it can accelerate because. Neither of those are actually designed to handle any kind of erosion.  Allen Hall: What are the critical variables in relation to leading edge erosion? Which variables seem to matter most? Is it raindrop size? Is it tip speed? What factors should we be looking for?  Morten Handberg: Tip speeds and rain intensity. Uh, obviously droplet size have an impact, but. But what is an operator you can actually see and monitor for is, well, you know, your tip speed of the blade that matters. Uh, but it is really the rain intensity. So if you have [00:04:00] sort of a, an average drizzle over the year, that’s a much better condition than if you have like, you know, showers in, in, in, in a, in a few hour sessions at certain points of time. Because then, then it becomes an aggressive erosion. It’s not, it’s, you don’t, you get much higher up on the. On the, on the fatigue curve, uh, then if it’s just an average baseline load over long periods of time,  Allen Hall: yeah, that fatigue curve really does matter. And today we’re looking at what generally is called VN curves, velocity versus number of impacts, and. The rain erosion facilities I’ve seen, I’ve been able to, to give some parameters to, uh, provide a baseline or a comparison between different kinds of coatings. Is is that the, the standard as everybody sees it today, the sort of the VN curve  Morten Handberg: that is what’s been developed by this scientific, uh, community, these VN curve, that that gives you some level of measure. I would still say, you know, from what we can do in a rain erosion tester to what is then actually going on [00:05:00] the field is still very two very, very, very different things you can say. If you can survive a thousand hours in a rain erosion tester, then it’s the similar in the field that doesn’t really work like that. But there are comparisons so you can do, you know, uh, a relationship study, uh, between them. And you can use the VN curves to determine the ERO erosion aggressiveness. Field. We did that in the bait defect forecasting that we did in wind pile up with DCU back in 2019, uh, where we actually looked at rain erosion across Europe. Uh, and then the, uh, the actual erosion propagation that we saw within these different sites, both for offshore and for onshore, where we actually mapped out, um, across Europe, you know, which areas will be the most erosion prone. And then utilize that to, to then mo then, then to determine what would be the red, the best maintenance strategy and also, uh, erosion, uh, LEP, uh, solution for that wind farm. Allen Hall: Oh, okay. Uh, is it raindrop size then, or just [00:06:00] quantity of raindrops? Obviously drizzle has smaller impact. There’s less mass there, but larger raindrops, more frequent rain.  Morten Handberg: If you have showers, it tends to be larger drops. Right. So, so they kind of follow each other. And if it’s more of a drizzle. It will be smaller raindrops. They typically follow each other. You know, if you’ve been outside in a rainstorm before we just showered, you would have sense that these are, these are much higher, you know, raindrop sizes. So, so there is typically an a relation between raindrop size and then showers versus a drizzle. It’s typically more fine, fine grain rain drops. Allen Hall: And what impact does dirt and debris mixed in with the rain, uh, affect leading edge erosion? I know a lot of, there’s a lot of concern. And farm fields and places where there’s a lot of plowing and turnover of the dirt that it, it, it does seem like there’s more leading edge erosion and I, I think there’s a little bit of an unknown about it, uh, just because they see leading edge [00:07:00]erosion close to these areas where there’s a lot of tilling going on. Is it just dirt impact worth a blade or is it a combination of dirt plus rain and, and those two come combining together to make a worse case. Uh, damage scenario.  Morten Handberg: Technically it would be slightly worse than if it were, if there is some soil or, or sand, or sand contamination in the raindrops. But I mean, logically rain typically, you know, comes down from the sky. It doesn’t, you know, it doesn’t mix in with the dirt then, you know, it would be more if you have dirt on the blades. It’s typically during a dry season where it would get mixed up and then blown onto the blades. Honestly, I don’t think that that is really what’s having an impact, because having contamination in the blade is not something that is, that would drive erosion. I think that that is, I think that is, that is a misunderstanding. We do see sand, sand erosion in some part of the world where you have massive, uh, sand, uh, how do you say, sandstorms [00:08:00] coming through and, and that actually creates an, an abrasive wear on the plate. It looks different from rain erosion because it’s two different mechanisms. Uh, where the sand is actually like a sandpaper just blowing across the surface, so you can see that. Whereas rain is more of this fatigue effect. So I think in the, theoretically if you had soil mixed in with rain, yes that could have an impact because you would have an a, a hardened particle. But I do, I don’t think it’s what’s driving erosion, to be honest. Allen Hall: Okay, so then there’s really two different kinds of failure modes. A particle erosion, which is more of an abrasive erosion, which I would assume be a maybe a little wider, spread along the leading edge of the blade versus a fatigue impact from a raindrop collision. They just look different, right?  Morten Handberg: Yeah, so, so sand erosion you could have spreading across a larger surface of the blade because it, because it doesn’t bounce off in the same way that a raindrop would, you know, because that’s more of an impact angle and the load that it’s applying. So if it comes in at a, at a st [00:09:00] at a, um, at the, at the, at a, at a steep angle, then it would just bounce off because the amount of load that it’s impacting on would be very limited. So that’s also why we don’t really see it on the, um, uh, outside of the leading edge. Whereas sand erosion would have a, would, would have a different effect because even at a steep angle, it would still, you know, create some kind of wear because of the hardened particle and the effect of that. Allen Hall: Okay. So let’s talk about incubation period, because I’ve seen a lot of literature. Talking about incubation period and, and what that means. What does incubation period mean on a leading edge coating?  Morten Handberg: So that is, that, that is from when you start having the first impacts until you get the, the, the change in structure. So when you get to the mass loss or first pitting, that would be your incubation period, because that is from when it starts until you can see the actual effects. Would say that, that that is what would be defined as the incubation period of leading into erosion.  Allen Hall: Okay. So you wanna then maximize the incubation period where the coating still looks mostly pristine [00:10:00] once incubation period is over and you get into the coating. Are there different rates at which the coatings will deteriorate, or are they all pretty much deteriorating at roughly the same rate?  Morten Handberg: I mean, for the really high durability. We don’t really have good enough data to say anything about whether the, um, the, the period after the incubation period, whether that would actually, how that would work in the field. We don’t really know that yet. I would say, because the, um, some of the, the shell solutions, some of the high end polyurethane coatings, if they fail, typically it’s because of workmanship. Or adhesion issues. It’s has so far not really been tied in directly in, into leading edge erosion. Uh, the ones that I’ve seen, so typically, and, and, you know, all of these high-end coatings, they’re just, they, they have shown, you know, some of them you couldn’t even wear down in a rain erosion tester. Um, so, so we don’t really know. Um, how, [00:11:00] how the, how the shells, they would, they, they, they, they, how they would react over the five, 10 year period because we haven’t seen that much yet. And what we have seen have been more of a mechanical failure in, in the bonding  Allen Hall: that, I guess that makes sense. Then operators are still buying wind turbine blades without any leading edge coating at all. It is basically a painted piece of fiberglass structure. Is that still advisable today or are there places where you could just get away with that? Or is that just not reality because of the tip speeds?  Morten Handberg: For the larger, I would say anything beyond two megawatt turbines, you should have leading edge protection because you’re at tip speeds where, you know, any kind of rain would create erosion within, um, within the lifetime of the late. That is just a fact. Um, so. I don’t, I don’t see any real areas of the world where that would not apply. And if it, if you are in a place where it’s really dry, then it would typically also mean that then you would have sand erosion. Is that, that, [00:12:00] that would, I would expect that it would be one of the two. You wouldn’t be in an area where it couldn’t get any kind of erosion to the blades. Um, so either you should have either a very tough gel code, um, coating, or you should have have an LEP per urethane based coating. On the blades,  Allen Hall: well do the manufacturers provide data on the leading edge offerings, on the coatings, or even the harder plastic shells or shields. Does, is there any information? If I’m an operator and I’m buying a a three megawatt turbine that comes along with the blade that says, this is the li, this is the estimated lifetime, is that a thing right now? Or is it just We’re putting on a coating and we are hoping for the best?  Morten Handberg: The OEMs, as far as I, I haven’t seen any. Any contract or agreement where today, where erosion is not considered a wear and tear issue, there is simply no, no coverage for it. So if you buy a turbine and there’s any kind of leading [00:13:00] edge erosion outside of the end of warranty period, it’s your your problem. There is no guarantee on that.  Allen Hall: So the operator is at risk,  Morten Handberg: well, they’re at risk and if they don’t take matters into their own hands and make decisions on their own. But they would still be locked in because within the warranty period, they will still be tied to the OEM and the decisions that they make. And if they have a service agreement with the OEM, then they would also be tied in with what the OEM provides.  Allen Hall: So that does place a lot of the burden on the owner operator to understand the effects of rate erosion, particularly at the at a new site if they don’t have any history on it at all. To then try to identify a, a coating or some sort of protecting device to prevent leading edge erosion. ’cause at the end of the day, it does sound like the operator owner is gonna be responsible for fixing it and keeping the blades, uh, in some aerodynamic shape. That that’s, that’s a big hurdle for a lot of operators. Morten Handberg: The problem is that if you have a service [00:14:00]contract, but you are depending on the OEM, providing that service. Then you have to be really certain that any leading edge erosion or anywhere on the leading edge is then covered by that contract. Otherwise, you’re in, you’re in a really bad, you’re in a really risky situation because you can’t do anything on your own. Because if you’re a service contract, but you’re beholden to whatever the, your service provider is, is, is agreeing to providing to you. So you might not get the best service.  Allen Hall: And what are the risks of this? Uh, obviously there can be some structural issues. Particularly around the tips of the blaze, but that’s also power loss. What are typical power loss numbers?  Morten Handberg: Well, there is a theoretically theoretical power loss to it, but for any modern turbine, the blade, the, the turbine would simply regulate itself out of any leading erosion loss. So, so the blades would just change their behavior that the turbine would just change, its its operation [00:15:00]conditions so that it would achieve the same lift to the blade. So. Uh, any study that we have done or been a part of, uh, even, you know, comparing blades that were repaired, blades that were cleaned, blades that were, uh, left eroded, and then operating the, uh, the deviation was within half, half percent and that was within the margin of error. We couldn’t read, we couldn’t see it even for really, you know, really er road blades. Of course there is different between turbines. Some turbines, they, they could show it, but I haven’t seen any data that suggests that erosion actually leads to a lot of power loss. There is a theoretical loss because there is a loss in aerodynamic performance, but because blades today they’re pitch controlled, then you can, you can regulate yourself out of that. Some of that, uh, power laws,  Allen Hall: so the control laws in the turbine. Would know what the wind speeds are and what their power output should be, and it’ll adjust the [00:16:00]pitch of each of the blades sort of independently to, to drive the power output.  Morten Handberg: Typically, erosion is a uniform issue, so what happens on one blade happens on three. So it’s rare to see that one blade is just completely erod in the two other they look fine. That’s really rare unless you start, you know, doing uh, abnormal repairs on them. Then you might get something. But even then, I mean, we’re not talking, you know, 10 per 10 degrees in, in variation. You know, it’s not, it’s not anything like that. It’s very small changes. And if they would do a lot of weird DA, you know, uh, different angles, you would get instant imbalance and then, you know, you would get scatter alarm. So, so you would see that quite fast.  Allen Hall: Well, let me, let me just understand this just a little bit. So what the control logs would do would increase the pitch angle of the blaze, be a little more aggressive. On power production to bring the power production up. If leading edge erosion was knocking it down a percentage point or two, does that have a consequence? Are like when you [00:17:00] start pitching the blades at slightly different angles, does that increase the area where rain erosion will occur? Is like, are you just. Keep chasing this dragon by doing that,  Morten Handberg: you could change the area a little bit, but it’s not, it’s not something that, that changes the erosion, uh, that the erosion zone, that that much. It’s very minimal. Um, and one, one of the, another, another reason why, why you might see it might, might not see it as much is because voltage generator panels is widely used in the industry today. And, and Vortex panel, they are. Uh, negating some of the negative effect from, uh, leading erosion. So that also adds to the effect that there, that the aerodynamic effect of leading erosion is limited, uh, compared to what we’ve seen in the past.  Allen Hall: Okay. So there’s a couple manufacturers that do use vortex generators around the tip, around the leading edge erosion areas right outta the factory, and then there’s other OEMs that don’t do that at all. Is, is there a benefit to [00:18:00] having the VGs. Right out of the factory. Is that, is that just to, uh, as you think about the power output of the generator over time, like, this is gonna gimme a longer time before I have to do anything. Is, is in terms of repair,  Morten Handberg: it does help you if you have contamination of the blade. It does help you if you have surface defects off the blade. That, that any, uh, any change to the air, to the aerodynamics is, is reduced and that’s really important if you have an optimized blade. Then the negative effect of leading erosion might get, uh, you know, might, might, might get, might get affected. But there are, there are still reasons why I do want to do leading erosion repairs. You should do that anyway, even if you can’t see it on your power curve or not, because if you wait too long, you’ll start to get structural damages to the blade. As we talked about last time. It’s not that leading edge erosion will turn into a critical damage right away, but if you need, if you go into structural erosion, then the, then the cost of damage. The cost of repairing the damage will multiply. Uh, [00:19:00] and at, at a certain point, you know, you will get a re structure. It might not make the blade, you know, uh, cost a, a condition where the blade could collapse or you’re at risk, but you do get a weakened blade that is then susceptible to damage from other sources. Like if you have a lighting strike damage or you have a heavy storm or something like that, then that can accelerate the damage, turning it into a critical damage. So you should still keep your leading edge in, in shape. If you want to do to, to minimize your cost, you should still repair it before it becomes structural. Allen Hall: Okay. So the blades I have seen where they actually have holes in the leading edge, that’s a big problem just because of contamination and water ingress and yeah, lightning obviously be another one. So that should be repaired immediately. Is is that the, do we treat it like a cat four or cat five when that happens? Or how, what? How are we thinking about that?  Morten Handberg: Maximum cat, cat four, even, even in those circumstances because it is a, it is a severe issue, but it’s not critical on, on its own. So I would not treat it as a cat five where you need to stop [00:20:00] the turbine, stuff like that. Of course, you do want, you don’t want to say, okay, let’s wait on, let’s wait for a year or so before we repair it. You know, do plan, you know, with some urgency to get it fixed, but it’s not something where you need to, you know, stubble works and then get that done. You know, the blade can survive it for, for a period of time, but you’re just. Susceptible to other risks, I would say.  Allen Hall: Alright. So in in today’s world, there’s a lot of options, uh, to select from in terms of leading edge protection. What are some of the leading candidates? What, what are some of the things that are actually working out in the field?  Morten Handberg: What we typically do, uh, when we’re looking at leading edge erosion, we’re looking at the, the raw data from the wind farm. Seeing how, how bad is it and how long have the wind farm been operated without being repaired? So we get a sense of the aggressiveness of the erosion and. Um, if we have reliable weather data, we can also do some modeling to see, okay, what is the, what is the, the, uh, environmental conditions? Also, just to get a sense, is this [00:21:00] material driven fatigue or is it actually rain erosion driven fatigue? Because if the, if the coating quality was not, was not very good, if the former lead leading edge, it was not applied very, very, very good, then, you know, you still get erosion really fast. You get surface defects that, uh, that trigger erosion. So that’s very important to, to, to have a look at. But then when we’ve established that, then we look at, okay, where do we have the, the, the, uh, the structural erosion zone? So that means in what, in what part of the BA would you be at risk of getting structural damage? That’s the part where that you want to protect at all costs. And in that, I would look at either shell solution or high duty, um, put urethane coating something that has a a long durability. But then you also need to look at, depending on whether you want to go for coating or shell, you need to look at what is your environmental condition, what is your, you know, yeah. Your environmental conditions, because you also wanna apply it without it falling off again. Uh, and if you have issues with [00:22:00] high humidity, high temperatures, uh, then a lot of the coatings will be really difficult to process or, you know, to, to. Uh, to handle in the field. And, you know, and if you don’t, if you don’t get that right, then you just might end up with a lot of peeling coating or uh, peeling shells. Um, so it’s very important to understand what is your environmental conditions that you’re trying to do repairs in. And that’s also why we try not to recommend, uh, these shell repairs over the entire, out a third of the blade. Because you’re, you’re just putting up a lot of risk for, for, uh, for detaching blades if you put on too high, um, uh, how do you say, high height, sea of solutions. Allen Hall: Yeah. So I, I guess it does matter how much of the blade you’re gonna cover. Is there a general rule of thumb? Like are we covering the outer 10%, outer 20%? What is the. What is that rule of thumb?  Morten Handberg: Typically, you know, you, you get a long way by somewhere between the outer four to six meters. Um, so that would [00:23:00]probably equivalate to the, out of the outer third. That would likely be something between the outer 10 to 15 to 20% at max. Um, but, but it is, I, I mean, instead of looking at a percentage, I usually look at, okay, what can we see from the data? What does that tell us? And we can see that from the progression of the erosion. Because you can clearly see if you have turbines that’s been operating, what part of the blade has already, you know, exposed laminate. And where do you only have a light abrasion where you only have a light abrasion, you can just continue with, and with the, with, with the general coating, you don’t need to go for any high tier solutions. And that’s also just to avoid applying, applying something that is difficult to process because it will just end up, that it falls off and then you’re worse off than, than before actually. Allen Hall: Right. It’s about mitigating risk at some level. On a repair,  Morten Handberg: reducing repair cost. Um, so, so if you, if you look at your, your conditions of your blades and then select a solution that is, that is right for that part of [00:24:00] the blade  Allen Hall: is the best way to repair a blade up tower or down tower is what is the easiest, I guess what’s easier, I know I’ve heard conflicting reports about it. A lot of people today, operators today are saying we can do it up tower. It’s, it’s pretty good that way. Then I hear other operators say, no, no, no, no, no. The quality is much better if the blade is down on the ground. What’s the recommendation there?  Morten Handberg: In general, it can be done up tower. Um, it is correct if you do a down tower, the quality is better, but that, that, that means you need to have a crane on standby to swap out blades. Uh, and you should have a spare set of blades that you can swap with. Maybe that can work. Um. But I would say in general, the, your, your, your, your cheaper solution and your more, you know, you know, uh, would be to do up tower. And if, and again, if you do your, your, your homework right and, and selecting the right, uh, products for, for your [00:25:00] local environments, then you can do up tower then leading it, erosion. Not something that you need to, you should not need to consider during a down tower. Unless you are offshore in an environment where you only have, uh, 10 repair days per year, then you might want to look at something else. But again, if we talk for offs for onshore, I would, I would always go for up, up tower. I, I don’t, I don’t really see the need for, for, for taking the blades down.  Allen Hall: So what is the optimum point in a blaze life where a leading edge coating should be applied? Like, do you let it get to the point where you’re doing structural repairs or. When you start to see that first little bit of chipping, do you start taking care of it then there I, there’s gotta be a sweet spot somewhere in the middle there. Where is that?  Morten Handberg: There is sweet spot. So the sweet spot is as soon as you have exposed laminate, because from exposed laminate, uh, the repair cost is exactly the same as if it was just, you know, uh, a light abrasion of the coating because the, the, the time to, to, um, prepare the [00:26:00] surface to apply the coating is exactly the same. From, you know, from, from, from light surface damage to exposed laminate. That is the same, that is the same repair cost. But as soon as you have a structural damage to your blade, then you have to do a structural repair first, and then you’re, you’re multiplying the repair time and your repair cost. So that is the right point in time. The way to, to determine when that is, is to do inspections, annual inspections, if you do 10% of your wind farm per year. Then you would know why, what, how the rest of your wind farm looks like because erosion is very uniform across the wind farm. Maybe there are some small deviations, but if you do a subset, uh, then, then you would have a good basic understanding about what erosion is. You don’t need to do a full sweep of the, of the wind farm to know, okay, now is my right time to do repairs.  Allen Hall: Okay, so you’re gonna have a, a couple years notice then if you’re doing drone inspections. Hopefully you put, as you put your blades up, doing a drone inspection maybe on the ground so you [00:27:00] have a idea of what you have, and then year one, year two, year three, you’re tracking that progression across at least a sampling of the wind farm. And then, then you can almost project out then like year five, I need to be doing something and I need to be putting it into my budget.  Morten Handberg: When you start to see the first minor areas of exposed laminate. Then the year after, typically then you would have a larger swat of, of laminated exposure, still not as structural. So when you start to see that, then I would say, okay, next year for next year’s budget, we should really do repairs. It’s difficult when you just direct the wind farm, maybe have the first year of inspection. It’s difficult to get any, any kind of, you know, real sense of what is the, you know, what is the where of scale that we have. You can be off by a factor of two or three if, you know, if, um, so I would, I would give it a few years and then, uh, then, then, then see how things progresses before starting to make, uh, plans for repairs. If you [00:28:00] don’t have any leading edge erosion protection installed from the start. I would say plan, at least for year, year five, you should expect that you need to go out, do and do a repair. Again, I don’t have a crystal ball for every, you know, that’s good enough to predict for every wind farm in the world, but that would be a good starting point. Maybe it’s year three, maybe it’s year seven, depending on your local conditions. That is, but then at least you know that you need to do something. Allen Hall: Well, there’s been a number of robotic, uh, applications of rain erosion coatings. Over the last two, three years. So now you see several different, uh, repair companies offering that. What does the robotic approach have to its advantage versus technicians on ropes?  Morten Handberg: Obviously robots, they don’t, they don’t, uh, get affected by how good the morning coffee was, what the latest conversation with the wife was, or how many hours of sleep it got. There is something to, with the grown operator, uh, you know how good they are. But it’s more about how well, uh, [00:29:00] adjusted the, the controls of the, of the, the robot or the drone is in its application. So in principle, the drone should be a lot better, uh, because you can, it will do it the right, the same way every single time. What it should at least. So in, so in principle, if you, you, you, when we get there, then the leading it then, then the robot should be, should outmatch any repair technician in, in the world. Because repair technician, they’re really good. They’re exceptionally good at what they do. The, the, the far majority of them, but they’re, they’re still people. So they, you know, anyone, you know, maybe standing is not a hundred percent each time, maybe mixing of. Um, of materials and they’re much better at it than I am. So no question there. But again, that’s just real reality. So I would say that the, the, the draw, the robots, they should, uh, they should get to a point at some, at some point to that they will, they will be the preferable choice, especially for this kind of, this kind of repair. Allen Hall: What should [00:30:00] operators be budgeting to apply a coating? Say they’re, you know, they got a new wind farm. It’s just getting started. They’re gonna be five years out before they’re gonna do something, but they, they probably need to start budgeting it now and, and have a scope on it. ’cause it’s gonna be a capital campaign probably. How much per turbine should they be setting aside?  Morten Handberg: I would just, as a baseline, at least set aside 20,000 per per blade  Allen Hall: dollars or a Corona  Morten Handberg: dollars.  Allen Hall: Really. Okay.  Morten Handberg: Assuming that you actually need to do a repair campaign, I would say you’re probably ending up in that region again. I can be wrong with by a factor of, you know, uh, by several factors. Uh, but, um, but I would say that as a starting point, we don’t know anything else. I would just say, okay, this should be the, the, the, the budget I would go for, maybe it’ll be only 10 because we have a lesser campaign. Maybe it will be twice because we have severe damages. So we need just to, to, to source a, um, a high end, uh, LEP solution. Um, so, so [00:31:00] again, that would just be my starting point, Alan. It’s not something that I can say with accuracy that will go for every single plate, but it would be a good starting point.  Allen Hall: Well, you need to have a number and you need to be, get in the budget ahead of time. And so it, it’s a lot easier to do upfront than waiting till the last minute always. Uh, and it is the future of leading edge erosion and protection products. Is it changing? Do you see, uh, the industry? Winning this battle against erosion.  Morten Handberg: I see it winning it because we do have the technology, we do have the solutions. So I would say it’s compared to when we started looking at it in 14, where, you know, we had a lot of erosion issues, it seems a lot more manageable. Now, of course, if you’re a, if you’re a new owner, you just bought a wind farm and you’re seeing this for this first time, it might not be as manageable. But as an, as an industry, I would say we’re quite far. In understanding erosion, what, how it develops and what kind of solutions that that can actually, uh, withstand it. We’re still not there in [00:32:00] terms of, uh, quality in, in repairs, but that’s, um, but, but, uh, I, I think technology wise, we are, we are in a really good, good place.  Allen Hall: All the work that has been done by DTU and RD test systems for creating a rain erosion test. Facility and there’s several of those, more than a dozen spread around the world at this point. Those are really making a huge impact on how quickly the problem is being solved. Right? Because you’re just bringing together the, the, the brain power of the industry to work on this problem.  Morten Handberg: They have the annual erosion Symposium and that has been really a driving force and also really put DTU on the map in terms of, uh, leading edge erosion, understanding that, and they’re also trying to tie, tie it in with lightning, uh, because, uh. If you have a ro, if you have erosion, that changes your aerodynamics. That in fact changes how your LPS system works. So, so there is also some, some risks in that, uh, that is worth considering when, when, when discussing [00:33:00]repairs. But I think these of you, they’ve done a tremendous amount of work and r and d system have done a lot of good work in terms of standardizing the way that we do rain erosion testing, whether or not we can then say with a hundred uncertainty that this, uh, this test will then match with. With, um, how say local environment conditions, that’s fine, but we can at least test a DP systems on, on the same scale and then use that to, to, to look at, well how, how good would they then ferry in in the, um, out out in the real world.  Allen Hall: Yeah, there’s a lot too leading edge erosion and there’s more to come and everybody needs to be paying attention to it. ’cause it, it is gonna be a cost during the lifetime of your wind turbines and you just need to be prepared for it. Mor how do people get ahold of you to learn more about leading edge erosion and, and some of the approaches to, to control it?  Morten Handberg: Well, you can always re reach me, uh, on my email, meh, at wind power.com or on my LinkedIn, uh, page and I would strongly advise, you know, reach out if you have any concerns regarding erosion or you need support with, um, [00:34:00] uh, with blade maintenance strategies, uh, we can definitely help you out with that. Or any blade related topic that you might be concerned about for your old local wind farm.  Allen Hall: Yes. If you have any blade questions or leading edge erosion questions, reach out to Morton. He’s easy to get ahold of. Thank you so much for being back on the podcast. We love having you. It  Morten Handberg: was fantastic being here. Cheers. A.

Our second livestream this week focuses again on the new regs, the new synthetic fuels, the new driving techniques of the new season plus the familiar journeys into Senna, Prost, Clark, Mansell, Williams and Hunt territory.  Non-stop F1 chat, in other words, all driven by you.With thanks to Jetcraft, the world's largest buyer and seller of executive jets:https://jetcraft.comTo OEM Exclusive, the passionate suppliers of OEM upgrades for exotic and high-performance vehiclesTo TrackNinja, a lap-timer and data app designed to help users improve their on-track car and driver performance through analysis and an innovative Data Garage. A lite version is free; the loaded edition is US$9.99 pcm or $99.99 yearlyhttps://trackninja.appAnd to REC Watches, whose timepieces are infused with DNA and actual material from famous racing and road cars. Claim your additional 10 per cent discount by adding the codeword PETER:https://recwatches.com/next-projectVisit https://alpinestars.com for all your racing apparelTry Oscar Razors - Australia's highly-rated, 5-blade razors for men and women https://oscarrazor.com.au.  Follow Peter @peterwindsorBook a Cameo with Peter: https://cameo.com/peterwindsorContact us at: peterwindsoryt@gmail.comWe support the Race Against Dementia:https://raceagainstdementia.comThe Alora dog rescue shelter (Malaga, Spain)https://aloradogrescue.com#standwithukraine - now, more than ever#Canada! #jimmykimmel!Nick: you're with us always:https://samaritans.orgStephen Gallacher Golf Foundationhttps://sgfoundation.co.ukSupport the showVisit: https://youtube.com/peterwindsor for F1 videos past, present and future

During Race Industry Week by EPARTRADE, HondaPro Jason—one of the most influential independent voices in the global Honda community—joins an in-depth conversation about Honda's past, present and future, the rise of creator-led automotive education, and why affordable, efficient mobility may be the next major opportunity for the industry.With more than 1.2 million followers worldwide, HondaPro Jason (Jason Richmond) has built a career as a Honda-only content creator, educator and brand advocate, training Honda and Acura sales teams in 15 countries while bringing rare global Honda insight directly to enthusiasts.

THE F1 shakedowns are over and what have we learned?  Who's looking good - and who's looking less than good? Join Peter Windsor live on YouTube chat with all your questions and comments about F1 past, present and future. Please note that we are now limiting questions to two per person: this way everyone will have a better chance of making contact.With thanks to Jetcraft, the world's largest buyer and seller of executive jets:https://jetcraft.comTo OEM Exclusive, the passionate suppliers of OEM upgrades for exotic and high-performance vehiclesTo TrackNinja, a lap-timer and data app designed to help users improve their on-track car and driver performance through analysis and an innovative Data Garage. A lite version is free; the loaded edition is US$9.99 pcm or $99.99 yearlyhttps://trackninja.appAnd to REC Watches, whose timepieces are infused with DNA and actual material from famous racing and road cars. Claim your additional 10 per cent discount by adding the codeword PETER:https://recwatches.com/next-projectVisit https://alpinestars.com for all your racing apparelTry Oscar Razors - Australia's highly-rated, 5-blade razors for men and women https://oscarrazor.com.au.  Follow Craig @ScarbsTechFollow Peter @peterwindsorBook a Cameo with Peter: https://cameo.com/peterwindsorContact us at: peterwindsoryt@gmail.comWe support the Race Against Dementia:https://raceagainstdementia.comThe Alora dog rescue shelter (Malaga, Spain)https://aloradogrescue.com#standwithukraine - now, more than ever#Canada! #jimmykimmel!Nick: you're with us always:https://samaritans.orgStephen Gallacher Golf Foundationhttps://sgfoundation.co.ukSupport the showVisit: https://youtube.com/peterwindsor for F1 videos past, present and future

In this exclusive in-depth interview, NASCAR Executive Vice President & Chief Racing Development Officer John Probst breaks down the future of NASCAR—from playoff evolution and Next Gen (Gen-7) car development to the 750 horsepower increase coming in 2026, major technology investments, and the return of RAM as a new OEM.Probst explains how NASCAR is balancing competition, cost control, innovation, and fan demand while reshaping race officiating through a $50+ million remote race control and technology command center. He also shares insight into short-track improvements, road course development, new venue expansion, and why OEM entry into the Cup Series remains one of the most complex challenges in motorsports.

In this episode of the Millionaire Car Salesman Podcast, your hosts, Sean V. Bradley and LA Williams tackle one of the biggest threats to dealership growth heading into 2026… staff retention and leadership breakdowns! "Losers allow their emotions to dictate their actions, but winners choose which emotion to use to get the desired result." - LA Williams Dealerships are spending more money than ever recruiting, hiring, and onboarding… only to lose good people faster than they can replace them. Sean and LA break down why the old dealership playbook is no longer working, what today's salespeople and BDC professionals actually value, and how leadership habits inside the store are either building loyalty, or pushing talent out the door. "If your best people don't see a future with you, they'll build one somewhere else." - Sean V. Bradley They also explore how modern tools like AI and automation are changing the market, but why technology alone won't fix a culture problem. This episode shines a light on the leadership mistakes that quietly create turnover, the importance of real training beyond basic sales tactics, and what it takes to create a dealership environment where top performers actually want to stay. If you're a dealer, GM, manager, or team leader trying to build a stable, high-performing team in 2026 and beyond… this episode is a must-listen. At NADA? So are WE! Meet the Millionaire Car Salesman Podcast Hosts at Booth #3315W and grab a FREE DRINK on us while entering to win some FREE PRIZES!    Key Takeaways: ✅ Evolving Workforce Needs: Understanding modern employees' desire for flexibility, transparency, and a non-toxic workplace is fundamental for dealerships aiming to retain talent. ✅ Leadership and Culture: Effective leadership requires not only management skills but also nurturing a positive culture where people feel recognized and valued. ✅ Career Path Development: Clear career growth opportunities and continuous professional development are crucial in retaining skilled employees. ✅ Pay Plans and Promises: Align compensation strategies with genuine roles and responsibilities to build trust and mitigate employee frustration. ✅ Daily Leadership Practices: Implementing daily coaching, clear communication, and a system of recognition can significantly impact employee satisfaction and dealership success.   About Sean V. Bradley Sean V. Bradley is an accomplished expert in automotive sales training with nearly 30 years of experience in the industry. He is the President of Dealer Synergy, a renowned company that provides comprehensive training, consulting, and marketing solutions to automotive dealers. Sean is also the creator of the Millionaire Car Salesman podcast, where he shares insights on improving sales team performance, leadership issues, and industry trends. About LA Williams Known as "The Blind Master," LA Williams is the Vice President of Dealer Synergy. Despite his visual impairment, LA has excelled in the automotive industry, demonstrating remarkable leadership and communication skills. He is a prolific speaker, trainer, and co-host of the Millionaire Car Salesman podcast, where he brings a unique perspective to the world of automotive sales. Don't miss out on LA's NADA Session on Feb. 5th at 12:30 PM PST in Las Vegas!     Boosting Dealership Performance in 2026: Mastering Employee Retention and Leadership Key Takeaways Employee retention is more about leadership and culture than recruitment. Effective training that encompasses skill, professional, and personal development is crucial. Social proof through online reviews significantly impacts recruitment and retention success. In the rapidly evolving automotive industry of 2026, dealerships are challenged not only to attract but also keep quality workers amidst technological and cultural shifts. As laid bare in a candid discussion from the Millionaire Car Salesman podcast, industry veterans Sean V. Bradley and LA Williams delve into the core problem areas and present innovative strategies for car dealerships. They assert that solving retention issues boils down to fortifying leadership, improving workplace culture, and ensuring clear communication. The Changing Landscape of Recruitment and Retention A New Era of Employee Expectations Today's employees desire more than just financial compensation; they seek transparency, flexibility, and a positive workplace environment. Bradley emphasizes, "Employees value time flexibility and transparency, especially the younger generation. They won't tolerate a toxic culture." As such, dealerships need to adapt their recruitment strategies and workplace conditions to align with these expectations. This means offering not just monetary incentives, but valuing employees' time, ensuring work-life balance, and recognizing individual achievements. This shift reflects broader workplace trends where employees are increasingly unafraid to leave unsatisfactory jobs for better opportunities. Building an All-Inclusive Training Strategy Comprehensive training is the backbone of employee satisfaction and retention. Bradley illustrates the importance of multi-faceted development by saying, "If you're not training them on product knowledge, on the road to the sale, on Internet sales… you're not doing enough." Today's sales landscape demands more than traditional selling skills; it requires proficiency in CRM systems, social media, and AI technologies. By setting a high standard and providing adequate resources and training, dealerships can create an empowered workforce capable of exceeding sales goals. Culture and Leadership: The Heart of Employee Retention Nurturing a Positive Workplace Culture Workplace culture is the invisible force that significantly influences employee retention. Williams and Bradley highlight how recognition and respectful treatment can transform workplace morale. Bradley candidly shares, "Happy employees equal happy customers." When employees feel valued and recognized, their dedication and loyalty grow, which in turn positively influences customer experiences. To foster such a culture, dealerships should focus on team-building and personal development alongside professional growth. Celebrating personal milestones and achievements through social media or team meetings fosters a sense of community and belonging. Providing emotional and practical support not just ensures employee well-being but results in enhanced performance and customer satisfaction. Fixing Leadership Gaps to Drive Success A crucial step in improving employee retention is addressing leadership deficiencies. As Williams asserts, "Top salespeople don't automatically make great leaders… Leadership development is paramount." Promoting based purely on sales success can lead to leadership gaps; instead, focus should be on developing comprehensive management skills amongst promising employees. Managers should embrace roles that include mentorship and coaching, striving for emotional intelligence, and delivering fair criticism in a constructive manner. Regular one-on-ones and feedback sessions should be structured not just for performance reviews, but for mutual growth and progression. Creating clear career paths for every role reflects a transparent approach, ensuring employees see their future potential within the company. Reputation, Social Proof, and Retention The Power of Social Proof Through Online Reputation In today's digital landscape, online reviews extend beyond customer opinions and into employment evaluations. Many dealerships remain unaware of how platforms like Glassdoor and Indeed are crucial in shaping perceptions of potential hires. Bradley stresses the importance of these review sites, stating, "People research your store before they apply." Negative employment reviews can deter top talent from joining a dealership. Proactively managing these reviews can enhance a dealership's appeal, suggesting a focus on reputation management alongside customer service. Positive employment reviews reinforce trust and attract quality candidates, ultimately aiding in achieving retention goals and enhancing overall dealership reputation. Aligning Brand and Employment Messaging The alignment of external brand communication with internal employee experience creates a strong market position and fosters employee loyalty. Bradley champions this by advocating for consistent positive messaging on dealership social media, celebrating employee milestones and achievements. This tactic not only strengthens workforce morale but also attracts potential employees by spotlighting a vibrant, supportive workplace culture. Intertwining these aspects — adopting modern recruitment practices, refining leadership qualities, and enhancing online reputation — sets a solid foundation for enduring success amidst the complexities of 2026. Following the Buick slogan "When better automobiles are built, Buick will build them," progressive dealerships will attract and retain top-tier talent by building better workplaces first. The future belongs to dealerships that not only adapt to change but forge change, beginning within their own ranks.     Resources + Our Proud Sponsors: ➼ The Millionaire Car Salesman Facebook Group: Join the #1 Automotive Sales Mastermind Facebook Group with over 29,000 automotive professionals worldwide. The Millionaire Car Salesman Facebook Group is the go-to community for car salespeople, BDC agents, sales managers, general managers, and dealer principals looking to increase performance, income, and leadership skills. Inside the group, members collaborate daily on automotive sales strategies, lead handling, phone scripts, closing techniques, CRM best practices, dealership leadership, and accountability systems. Learn directly from top automotive trainers, industry mentors, and high-performing sales leaders who are actively winning in today's market. If you're serious about growing your automotive career, increasing car sales, and building long-term success, join The Millionaire Car Salesman Facebook Group today! ➼ Dealer Synergy: Dealer Synergy is the automotive industry's #1 Sales Training, Consulting, and Accountability Firm, with over 20 years of proven dealership success nationwide. We specialize in helping car dealerships increase sales, improve processes, and build high-performing Sales, Internet, and BDC departments from the ground up. Our expertise includes automotive phone scripts, rebuttals, CRM action plans, lead handling strategies, BDC workflows, Internet sales processes, management training, and accountability systems. Dealer Synergy partners directly with dealership leadership to align people, process, and technology, ensuring consistent results and scalable growth. From independent dealers to large dealer groups and OEM partnerships, Dealer Synergy delivers measurable performance improvements, stronger teams, and sustainable profitability. ➼ Bradley On Demand: Bradley On Demand is the automotive industry's most advanced interactive training, tracking, testing, and certification platform for car dealerships — built to develop top-performing teams across Sales, Internet Sales, BDC, CRM, Phone Skills, Leadership, and Management. In addition to LIVE virtual automotive training classes and a library of 9,000+ on-demand dealership training modules, Bradley On Demand now includes AI Phone Roleplaying and Coaching to help salespeople and BDC agents practice real dealership conversations before they ever get on the phone with customers. This AI-powered roleplay technology strengthens phone scripts, objection handling, appointment setting, lead follow-up, and closing skills, while providing measurable coaching feedback for continuous improvement. Bradley On Demand empowers dealerships to train faster, coach smarter, improve call performance, increase closing ratios, and sell more cars more profitably — all through structured, trackable, modern automotive training.

Allen, Joel, and Yolanda discuss the North Sea Summit where nine European countries committed to 100 gigawatts of offshore wind capacity and the massive economic impact that comes with it. They also break down the federal court ruling that allows Vineyard Wind to resume construction with a tight 45-day window before installation vessels leave. Plus GE Vernova’s Q4 results show $600 million in wind losses and Wind Power Lab CEO Lene Helstern raises concerns about blade quality across the industry. Sign up now for Uptime Tech News, our weekly newsletter on all things wind technology. This episode is sponsored by Weather Guard Lightning Tech. Learn more about Weather Guard’s StrikeTape Wind Turbine LPS retrofit. Follow the show on YouTube, Linkedin and visit Weather Guard on the web. And subscribe to Rosemary’s “Engineering with Rosie” YouTube channel here. Have a question we can answer on the show? Email us! The Uptime Wind Energy Podcast brought to you by Strike Tape, protecting thousands of wind turbines from lightning damage worldwide. Visit strike tape.com. And now your hosts, Allen Hall, Rosemary Barnes, Joel Saxum, and Yolanda Padron.  Speaker 2: Welcome to the Uptime Wind Energy Podcast. I’m your host, Alln Hall. I’m here with Yolanda Padron and Joel Saxum. Rosemary Barnes is snorkeling at the Greek Barrier Reef this week, uh, big news out of Northern Europe. Uh, the Northeast Summit, which happened in Hamburg, uh, about a week or so ago, nine European countries are. Making a huge commitment for offshore wind. So it’s the, the countries involved are Britain, Belgium, Denmark, France, Germany, Iceland, question Mark Ireland, Luxembourg, Netherlands, and Norway. That together they want to develop [00:01:00] 100 gigawatts of offshore wind capacity in shared waters. Uh, that’s enough to power about. 85 million households and the PAC comes as Europe is trying to wean itself from natural gas from where they had it previously and the United States. Uh, so they, they would become electricity in independent. Uh, and this is one way to do it. Two big happy, uh, companies. At the moment, Vattenfall who develops s lot offshore and Siemens gaa of course, are really excited by the news. If you run the numbers and you, you, you have a hundred gigawatts out in the water and you’re using 20 megawatt turbines, then you’re talking about 5,000 turbines in the water total. That is a huge offshore wind order, and I, I think this would be great news for. Obviously Vestas and [00:02:00] Siemens cesa. Uh, the, the question is there’s a lot of political maneuvering that is happening. It looks like Belgium, uh, as a country is not super active and offshore and is rethinking it and trying to figure out where they want to go. But I think the big names will stay, right? France and Germany, all in on offshore. Denmark will be Britain already is. So the question really is at the moment then. Can Siemens get back into the win game and start making money because they have projected themselves to be very profitable coming this year, into this year. This may be the, the stepping stone, Joel.  Joel Saxum: Well, I think that, yeah, we talked about last week their 21 megawatt, or 21 and a half megawatt. I believe it is. Big new flagship going to be ready to roll, uh, with the big auctions happening like AR seven in the uk. Uh, and you know, that’s eight gigawatts, 8.4 gigawatts there. People are gonna be, the, the order book’s gonna start to fill up, like [00:03:00]Siemens is, this is a possibility of a big turnaround. And to put some of these numbers in perspective, um, a hundred gigawatts of offshore wind. So what does that really mean? Right? Um, what it means is if you, if you take the, if you take two of the industrial big industrial powerhouses that are a part of this pact, the UK and Germany combine their total demand. That’s a hundred gigawatt. That’s what they, that’s what their demand is basically on a, you know, today. Right? So that’s gonna continue to grow, right? As, uh, we electrify a lot of things. And the indus, you know, the, the next, the Industrial Revolution 4.0 or whatever we’re calling it now is happening. Um, that’s, that’s a possibility, right? So this a hundred gigawatts of offshore wind. Is gonna drive jobs all up all over Europe. Right. This isn’t just a jobs at the port in Rotterdam or wherever it may be. Right? This is, this is manufacturing jobs, supply chain jobs, the same stuff we’ve been talking about on the podcast for a while here with [00:04:00] what the UK is doing with OWGP and the, or e Catapult and all the kind of the monies that the, the, the Crown and, and other, uh, private entities are putting in there. They’re starting to really, they’re, or this a hundred gigawatts is really gonna look like building out that local supply chain. Jobs, all these different things. ’cause Alan, like you, you mentioned off air. If you look at a hundred gigawatts of offshore wind, that’s $200 billion or was to put it in Euros, 175 billion euros, 170 billion euros, just in turbine orders. Right. That doesn’t mean, or that doesn’t cover ships, lodging, food, like, you know, everything around the ports like tools, PPE, all of the stuff that’s needed by this industry. I mean, there’s a, there’s a trillion dollar impact here.  Speaker 2: Oh, it’s close. Yeah. It’s at least 500 billion, I would say. And Yolanda, from the asset management side, have we seen anything of this scale to manage? It does seem like there’d be a lot of [00:05:00] turbines in the water. A whole bunch of moving pieces, ships, turbines, cables, transformers, substations, going different directions. How, what kind of infrastructure is that going to take?  Yolanda Padron: You know, a lot of the teams that are there, they’re used to doing this on a grand scale, but globally, right? And so having this be all at once in the UK is definitely gonna be interesting. It’ll be a good opportunity for everybody to take all of the lessons learned to, to just try to make sure that they don’t come across any issues that they might have seen in the past, in other sites, in other countries. They just bring everything back home to their countries and then just make sure that everything’s fine. Um, from like development, construction, and, and operations.  Joel Saxum: I was thinking about that. Just thinking about development, construction, operations, right? So some of [00:06:00] these sites we’re thinking about like how, you know, that, that, that map of offshore wind in, in the Northern Atlantic, right? So if this is gonna go and we’re talking about the countries involved here, Norway, Germany, Denmark, France, Belgium, you’re gonna have it all over. So into the Baltic Sea. Around Denmark, into the Norwegian waters, uk, Ireland all the way over, and Iceland is there. I don’t think there’s gonna be any development there. I think maybe they’re just there as a, as cheerleaders. Um, offtake, possibly, yes. Some cables running over there. But you’re going to need to repurpose some of the existing infrastructure, or you’re not, not, you’re going to need to, you’re going to get the opportunity to, and this hasn’t happened in offshore wind yet, right? So. Basically repowering offshore wind, and you’re going to be able to look at, you know, you’re not doing, um, greenfield geotechnical work and greenfield, um, sub c mapping. Like, some of those things are done right, or most of those things are done. So there, I know there’s a lot of, like, there’s a, there’s two and [00:07:00] three and six and seven megawatt turbines all over the North Atlantic, so we’re gonna be able to pop some of those up. Put some 15 and 20 megawatt machines in place there. I mean, of course you’re not gonna be able to reuse the same mono piles, but when it comes to Yolanda, like you said, the lessons learned, Hey, the vessel plans for this area are done. The how, how, how we change crews out here, the CTVs and now and SOVs into port and that stuff, that those learnings are done. How do we maintain export cables and inter array cables with the geotechnic here, you’re not in a green field, you’re in a brown field. That, that, that work. A lot of those lessons learned. They’re done, right? You’ve, you’ve stumbled through them, you’ve made those mistakes. You’ve had to learn on the fly and go ahead here. But when you go to the next phase of Repowering, an offshore wind farm, the the Dev X cost is gonna go way down, in my opinion. Now, someone, someone may fight back on that and say, well, we have to go do some demolition or something of that sort. I’m not sure, but [00:08:00] Yolanda Padron: yeah. But I think, you know. We like to complain sometimes in the US about how some of the studies just aren’t catered toward us, right? And so we’ve seen it a lot and it’s a lot of the studies that are made are just made in Europe where, where this is all taking place. So it’s gonna be really, really interesting to see such a massive growth where everything’s being developed and where the studies are localized from where. You have this very niche area and they can, they’ve studied it. They know exactly what’s going on there. And to your point, they’ve seen a lot of, they’ve minimized the risk, like the environmental risks as much as they could. Right. And so it’s, it’s going to be really, really interesting to have them  Joel Saxum: ensuring and financing these projects should be way easier  Speaker 2: when Europe is saying that the industry has pledged to cut costs by 30% between. 20, 25 and 2040. So you would think that the turbine [00:09:00] costs and the installation costs would have to be really cost conscious on the supply chain and, uh, taking lessons learned from the previous generations of offshore wind. I think that makes sense. 30% is still a lot, and I, I think the, the feeling I’m getting from this is, Hey, we’re making a hundred gigawatt commitment to this industry. You have to work really hard to deliver a efficient product, get the cost down so it’s not costing as much as, you know. Could do if we, if we did it today, and we’re kind of in from an offshore standpoint over in Europe, what a generation are we in, in terms of turbines three? Are we going into four? A lot of lessons learned. Joel Saxum: Yeah. The, the new Siemens one’s probably generation four. Yeah. I would say generation four in the new, because you went from like the two and three megawatt machines. Like there’s like Vesta three megawatts all over the place, and then you went into the directive [00:10:00] machines. You got into that seven and eight megawatt class, and then you got into the, where we’re at now, the 15, the 12 and 15 megawatt units, the Docker bank style stuff, and then I would say generation four is the, yeah, the Siemens 21 and a half machine. Um, that’s a good way to look at it. Alan four we’re on the fourth generation of offshore wind and, and so it’s Generation one is about ready to start being cycled. There’s some, and some of these are easier, they’re nearer to shore. We’ll see what, uh, who starts to take those projects on. ’cause that’s gonna be an undertaking too. Question on the 30%, uh, wind Europe says industry has pledged to cut cost by 30% by 20. Is that. LCOE or is it devex costs or is it operational costs or did they, were they specific on it or they just kinda like cut cutting costs?  Speaker 2: My recollection when that first came about, which was six months ago, maybe a little longer, it was LCOE, [00:11:00] right? So they’re, they’re trying to drive down the, uh, dollars per, or euros per megawatt hour output, but that the capital costs, if the governments can help with the capital costs. On the interest rates, just posting bonds and keeping that down, keeping the interest rates low for these projects by funding them somehow or financing them, that will help a tremendous amount. ’cause if. Interest rates remain high. I know Europe is much lower than it is in the United States at the minute, but if they interest rates start to creep up, these projects will not happen. They’re marginal  Joel Saxum: because you have your central in, in, in Europe, you have your central bank interest rates, but even like the f the, the Indi Individual nation states will subsidize that. Right? Like if you go to buy a house in Denmark right now, you pay like 1.2%. Interest  Speaker 2: compared to what, six and a half right now in the states? Yeah, it’s low.  Speaker 4: Australia’s wind farms are [00:12:00] growing fast. But are your operations keeping up? Join us February 17th and 18th at Melbourne’s Pullman on the park for Wind energy o and M Australia 2026, where you’ll connect with the experts solving real problems in maintenance asset management. And OEM relations. Walk away with practical strategies to cut costs and boost uptime that you can use the moment you’re back on site. Register now at WMA 2020 six.com. Wind Energy o and m Australia is created by wind professionals for wind professionals because this industry needs solutions, not speeches,  Speaker 2: as we all know. On December 22nd, the federal government issued a stop work order. On all offshore winds that included vineyard wind up off the coast of Massachusetts, that’s a 62 turbine, $4.5 billion wind farm. Uh, that’s being powered by some GE turbines. Uh, the government [00:13:00] has, uh, cited national security concerns, but vineyard went to court and Federal Judge Brian Murphy rolled the, the administration failed to adequately explain or justify the decision to shut it down. Uh, the judge issued a stay, which it is allowing Vineyard went to immediately resume work on the project now. They’re close to being finished at a vineyard. There are 44 turbines that are up and running right now and creating power and delivering power on shore. There are 17 that are partially installed. Uh, when the stop order came. The biggest issue at the moment, if they can’t get rolling again, there are 10 towers with Noels on them, what they call hammerheads. That don’t have blades. And, uh, the vineyard wind. Last week as we were recording this, said you really don’t want hammerheads out in the water because they become a risk. They’re not assembled, completed [00:14:00] items. So lightning strikes and other things could happen, and you really don’t want them to be that way. You want to finish those turbines, so now they have an opportunity to do it. The window’s gonna be short. And Yolanda listening to some GE discussions, they were announcing their Q4 results from last year. The ships are available till about the end of March, and then the ships are gonna finally go away and go work on another project. So they have about 45 days to get these turbines done. I guess my question is, can they get it done work-wise? And I, I, I guess the, the issue is they gotta get the turbines running and if they do maintenance on it, that’s gonna be okay. So I’m wondering what they do with blade sets. Do they have a, a set of blades that are, maybe they pass QC but they would like them to be better? Do they install ’em just to get a turbine operational even temporarily to get this project quote unquote completed so they can get paid?  Yolanda Padron: Yeah. If, if the risk is low, low [00:15:00] enough, it, it should be. I mean a little bit tight, but what, what else can you do? Right? I mean, the vessel, like you might have a shot of getting the vessel back eventually, or being able to get something in so you can do some of the blade repairs. And the blade repairs of tower would require a different vessel than like bringing in a whole blade, right? And so just. You have a very limited time scope to be able to do everything. So I don’t know that I would risk just not being able to pull this off altogether and just risk the, you know, the rest of the tower by not having a complete, you know, LPS and everything on there just because not everything’s a hundred percent perfect. Joel Saxum: There’s a weird mix in technical and commercial risk here, right? Because. Technically, we have these hammerheads out there, right? There’s a million things that can happen with those. Like I, I’ve [00:16:00] personally done RCAs where, um, you have a hammerhead on this was onshore, right? But they, they will get, um, what’s called, uh, Viv, uh, vortex induced vibration. So when they don’t have the full components out there, wind will go by and they’ll start to shake these things. I’ve seen it where they shook them so much because they’re not designed to be up there like that. They shook them so much that like the bolts started loosening and concrete started cracking in the foundations and like it destroyed the cable systems inside the tower ’cause they sat there and vibrated so violently. So like that kind of stuff is a possibility if you don’t have the right, you know. Viv protection on and those kind of things, let alone lightning risk and some other things. So you have this technical risk of them sitting out there like that. But you also have the commercial risk, right? Because the, the banks, the financiers, the insurance companies, there’s the construction policies and there’s, there’s, you gotta hit these certain timelines or it’s just like if you’re building a house, right? You’re building a house, you have to go by the loan that the bank gives you in, you know, in micro [00:17:00] terms to kind of think about that. That’s the same thing that happens with this project, except for this project’s four and a half billion dollars and probably has. It’s 6, 8, 10 banks involved in it. Right? So you have a lot of, there’s a lot of commercial risk. If you don’t, if you don’t move forward when you have the opportunity to, they won’t, they’ll frown on that. Right? But then you have to balance the technical side. So, so looking at the project as a whole, you’ve got 62 turbines, 44 or fully operational. So that leaves us with 18 that are not. Of those 18, you said Alan? 10 needed blades.  Speaker 2: 10 need blades, and one still needs to be erected.  Joel Saxum: Okay, so what’s the other seven?  Speaker 2: They’re partially installed, so they, they haven’t completed the turbine, so everything’s put together, but they haven’t powered them up yet.  Joel Saxum: I was told that. Basically with the kit that they have out of vineyard wind, that they can do one turbine a day blades. Speaker 2: That would be, yeah, that would make sense to me.  Joel Saxum: But, but you also have to, you have 45 days of vessel time left. You said they’re gonna leave in March, but you also gotta think it’s fricking winter in. The, [00:18:00] in the Atlantic  Speaker 2: they are using jackass. However, there’s big snow storms and, and low uh, pressure storms that are rolling through just that area. ’cause they, they’ve kind of come to the Midwest and then shoot up the east coast. That’s where you see New York City with a lot of snow. Boston had a lot of snow just recently. They’re supposed to get another storm like that. And then once it hits Boston, it kind of hits the water, which is where vineyard is. So turbulent water for sure. Super cold this time of year out there,  Joel Saxum: but wind, you can’t sling blades in, in probably more than what, six meters per second’s? Probably your cutoff.  Speaker 2: Yeah. This is not the best time of year to be putting blade sets up offshore us.  Joel Saxum: Technically, if you had blue skies, yeah, this thing can get done and we can move. But with weather risk added in you, you’ve got, there’s some wild cards there.  Speaker 2: I It’s gonna be close.  Joel Saxum: Yeah. If we looked at the, the weather, it looks like even, I think this coming weekend now we’re recording in January here, and [00:19:00] this weekend’s, first week in February coming, there’s supposed to be another storm rolling up through there too. Speaker 2: It was pretty typical having lived in Massachusetts almost 25 years. It will be stormy until April. So we’re talking about the time span of which GE and Vineyard want to be done. That’s a rough period for snow. And as historically, uh, that timeframe is also when nor’easters happened, where the storms just sit there and cyclone off the shore around vineyard and then dump the snow back on land. Those storms are really violent and there’s no way they’re gonna be hanging. Anything out in the water, so I think it’s gonna be close. They’re gonna have to hope for good weather. Don’t let blade damage catch you off guard. OGs, ping sensors detect issues before they become expensive, time consuming problems from ice buildup and lightning strikes to pitch misalignment and internal blade cracks. OGs Ping has you covered The cutting edge sensors are easy to install, giving you [00:20:00] the power to stop damage before it’s too late. Visit eLog ping.com and take control of your turbine’s health today. So while GE Ver Nova celebrated strong results in its Q4 report, in both its energy and electrification business, the company’s wind division told a different story. In the fourth quarter of 2025, wind revenue fell 24% to $2.37 billion. Uh, driven primarily by offshore wind struggles, vineyard, wind, uh. The company recorded approximately $600 million in win losses for the full year up from earlier expectations of about $400 million. That’s what I remember from last summer. Uh, the, the culprit was. All vineyard wind, they gotta get this project done. And with this work stoppages, it just keeps dragging it on and on and on. And I know GE has really wanted to wrap that up as [00:21:00] fast as they can. Uh, CEO Scott Straza has said the company delivered strong financial results, which they clearly have because they’re gas turbine business is taking orders out to roughly 2035, and I think the number on the back order was gonna be somewhere in the realm of 150 billion. Dollars, which is an astronomical number for back orders. And because they had the back orders that far out, they’re raising prices which improves margins, which makes everybody on the stock market happy. You would think, Joel? Except after the, the Q4 results today, GE Renovo stock is really flat,  Joel Saxum: which is an odd thing, right? I talk about it all the time. Um, I’m always thinking they’re gonna drop and they go up and they go up and they go up. But today was just kind of like a, I don’t know how to take it. Yeah. And I don’t know if it’s a, a broader sentiment across what the market was doing today because there was some other tech earnings and things of that sort, but it’s always something to watch, right? So. Uh, there, [00:22:00] there’s some interesting stuff going on on in the GE world, but one thing I want to touch on here, we’re talking like vineyard wind caused them this, these delays right there is a, a, a larger call to understand why there was these delays and because it’s causing. Havoc across the industry. Right. But even the, like, a lot of like, uh, conservative lawmakers, like there were some senators and stuff coming out saying like, we need more transparency to understand these 90 day halts because of what it’s doing to the industry, right? Because to date there hasn’t been really any explanation and the judges have been just kind of throwing ’em out. Um, but you can see what it’s done here to ge. Recording $600 million in win losses. I mean, and that is mostly all vineyard wind, right? But there’s a little bit of Dogger bank stuff in there. I would imagine  Speaker 2: a tiny bit. Really? ’cause Dogger has been a lot less stressful to ge.  Joel Saxum: But it is, yeah. The, the uncertainty of the market. And that’s why we kind of said a little bit, I said a little bit ago, like when this thing is done, when Vineyard [00:23:00] Point is like, and when you can put the final nail in the coffin of construction on that, it is gonna be agh sigh of relief over at GEs offices For sure.  Speaker 2: Our friend Alina, Hal Stern appeared in Energy Watch this week and she’s spent a long time in the wind industry. She’s been in it 25 years, and, uh, she commented that she’s seeing some troubling things. Uh, she’s also the new CEO of Wind Power Lab over in Denmark, and they’re a consultancy firm on wind turbines and particularly blades. Uh, Lena says that she’s watched some. Really significant manufacturing errors in operational defects and wind turbine blades become more frequent. And in 2025 alone, Windpower lab analyzed and provided repair recommendations for over 700 blades globally. And I assume, or Blade Whisperer Morton Hamburg was involved in a number of those. Uh, the problem she says is that the market eagerly, uh, [00:24:00] demanded cheap turbines, which is true. And, uh. Everything had to be done faster and with lower costs, and you end up with a product that reflects that. Uh, we’ve had Lena on a podcast a couple of times, super smart. Uh, she’s great to talk to, get offline and understand what’s happening behind the scenes. And, uh, in some of these conference rooms between asset managers, operators, and OEMs, those are sometimes tough. Discussions, but I, I think Lena’s pointing out something that I, the industry has been trying to deal with and she’s raising it up sort of to a higher level because she has that weight to do that. We have some issues with blades that we need to figure out pretty quickly. And Yolanda, you ran, uh, a large, uh, operator in the United States. We’re dealing with more than a thousand turbines. How locked in is Lena, uh, to [00:25:00]some of these issues? And are they purely driven just by the push to lower the cost of the blades or was it more of a speed issue that they making a longer blades in the same amount of time? Where’s that balance and, and what are we going to do about it going forward as we continue to make larger turbines?  Yolanda Padron: She’s great with, with her point, and I think it’s. A little bit about the, or equally about the OEMs maybe not being aware of these issues as much, or not having the, the bandwidth to take care of these issues with limited staff and just a lot of the people who are charge of developing and constructing these projects at a very short amount of time, or at least with having to wear so many hats that they. Don’t necessarily have the, the bandwidth to do a deep dive on what the potential risks could be in [00:26:00] operations. And so I think the way I’ve, I’ve seen it, I’ve experienced it. It’s almost like everybody’s running a marathon. Their shoe laces untied, so they trip and then they just kind of keep on running ’cause you’re behind, ’cause you tripped. And so it just keeps on, it’s, it’s, it’s a vicious cycle. Um. But, uh, we’ve also seen just, just in our time together and everything, that there’s a lot of people that are noticing this and that are taking the time to just pause, you know, tie those releases and just talk to each other a little bit more of, Hey, I’m the one engineer doing this for so many turbines. You have these turbines too. Are you seeing this issue? Yes. No. Are, how are you tackling it? How have you tackled it in the past? How can we work together to, to use the data we have? Right? That, I mean, if you’re not going to get a really great answer from your OEMs or if you’re not going to get a lot of [00:27:00] easily available answers just from the dataset that you’re seeing from your turbine, it’s really easy now to to reach out to other people within the industry and to be able to talk it over, which I think is something that Lena. Is definitely encouraging here.  Joel Saxum: Yeah. Yeah. It’s, I mean, she, she makes a statement about owners needing to be technically mature, ensure you have inspections, get your TSAs right. So these are, again, it’s lessons learned. It’s sharing knowledge within the market because at the end of the day, this is a new, not a new reality. This is the reality we’re living in. Right. It’s not new. Um, but, but we’re getting better at it. I think that’s the, the important thing here, right? From a, from a. If we take a, the collective group of operators in the world and say like, you know, where were you two, three years ago and where are you today? I think we’re in a much better place, and that’s from knowledge sharing and, and understanding these issues. And, you know, we’re, we’re at the behest of, uh, good, fast, cheap pick. [00:28:00] Right. And so that’s got us where we are today. But now we’re, we’re starting to get best practices, lessons learned, fix things for the next go around. And you’re seeing efforts at the OEM level as well to, uh, and some, some of these consultants coming out, um, to, to try to fix some of these manufacturing issues. You know, Alan, you and I have talked with DFS composites with Gulf Wind Technology. Like there, there’s things here that we could possibly fix. You’re starting to see operators do. Internal inspections to the blades on the ground before they fly them. That’s huge. Right? That’s been the Wind Power lab has been talking about that since 2021. Right. But the message is finally getting out to the industry of this is what you should be doing as a best practice to, you know, de-risk. ’cause that’s the whole thing. You de-risk, de-risk, de-risk. Uh, so I think. Lena’s spot on, right? We know that this, these things are happening. We’re working with the OEMs to do them, but it takes them a technically mature operator. And if you’re, if you don’t have the staff to be technically mature, go grab a consultant, [00:29:00] go grab someone that is to help you out. I think that’s a, that’s an important, uh, thing to take from this as well. Those people are out there, those groups are out there, so go and go in, enlist that to make sure you’re de-risking this thing, because at the end of the day, if we’re de-risking turbines. It’s better for the whole industry.  Speaker 2: Yeah. You want to grab somebody that has seen a lot of blades, not a sole consultant on a particular turbine mine. You’re talking about at this point in the development of the wind industry, you’re talking about wind power labs, sky specs kind of companies that have seen thousands of turbines and have a broad reach where they’ve done things globally, just not in Scandinavia or the US or Australia or somewhere else. They’ve, they’ve seen problems worldwide. Those people exist, and I, I don’t think we as an industry use them as much as we could, but it would get to the solutions faster because having seen so many global [00:30:00] issues with the St turbine, the solution set does vary depending on where you are. But it’s been proven out already. So even though you as an asset manager. May have never heard of this technique to make your performance better. You make your blades last longer. It’s probably been done at this point, unless it’s a brand new turbine. So a lot of the two x machines and three X machines, and now we’re talking about six X machines. There’s answers out there, but you’re gonna have to reach out to somebody who has a global reach. We’ve grown too big to do it small anymore,  Yolanda Padron: which really should be a relief to. All of the asset managers and operations people and everything out there, right? Like. You don’t have to use your turbines as Guinea pigs anymore. You don’t have to struggle with this.  Speaker 2: That wraps up another episode of the Uptime Wind Energy Podcast, and if today’s discussion sparked any questions or ideas, we’d love to hear from you. Reach out to us on LinkedIn and don’t forget to subscribe so you never miss an episode. [00:31:00] And if you found value in today’s conversation, please leave us a review. It really helps other wind energy professionals discover the show for Rosie, Yolanda and Joel. I am Alan Hall, and we’ll see you here next week on the Uptime Wind Energy Podcast.

Car Guy Coffee w/ PureCars Perspectives - Connecting with Dealerships at NADA Welcome to the Car Guy Coffee Podcast. Kickstart your day the right way  and join us as we tap into the brightest minds and most passionate voices across the automotive world to bring you the education, motivation, and inspiration you need to thrive. From the showroom floor to the service lane, prepare to Upshift and Uplift your perspective. In this episode of The Car Guy Coffee Podcast, hosts Lou Ramirez and Fred Lynn Arts welcome the dynamic duo from PureCars, Kate and Hannah, to discuss the latest in automotive innovation set to unveil at NADA 2026. The conversation covers exciting product announcements, including the advancements in AI technology, their strong OEM partnerships, and the upcoming V20 event collaboration. With insightful discussions about the evolving automotive landscape and engaging stories from past NADA events, this episode promises a blend of information and entertainment for automotive enthusiasts.

In this episode of the Used Car Dealer Podcast, Zach talks with Amit Chandarana, CEO of Curbee, to unpack how mobile service is reshaping dealership retention—and why fixed ops is increasingly becoming a front-and-center growth engine. Amit shares lessons from his career at Toyota, Edmunds, and Roadster, and how those experiences influence the way Curbee helps dealers operationalize mobile service (not just “buy software”). The conversation dives into the real adoption hurdles inside dealerships, why change management matters as much as technology, and how mobile service can protect shop capacity while capturing customers who would otherwise go to quick lube or independent shops. They also break down Curbee's newest platform release, M.A.R.S. 2 (Mobile and Remote Service)—including recall intelligence designed for mobile, fleet/multi-vehicle flexibility, and expanded DMS integrations—plus Curbee's rebrand and what it signals about the company's next chapter. ⏱️ Key Questions & Timestamps 00:12 – Intro & Amit's background  01:34 – Career path + how OEM/dealer dynamics shaped his leadership 04:45 – Any other kind of learnings from Roadster or that time in DR that have bled into Curbee?  06:36 – Biggest shifts in dealership service culture over the last decade  08:07 – Curbee's mission + the “16 choices” service-retention problem + ROI basics 11:30 –  How do you balance building technology versus consulting dealers operationally on running a mobile service program? 13:07 – What is M.A.R.S. 2 and why it matters for dealers 16:17 – What's the biggest obstacle dealers face in launching mobile service today — mindset, tech, staffing, or something else? 18:55 – 3–5 year outlook: how mobile service evolves with OEMs + expectations 20:28 – Are there emerging technologies that you believe will fundamentally change how fixed ops teams operates in the future? 21:29 – Do you see OEM and dealer partnerships evolving as mobile service becomes a  core part of the service mix? 22:24 – Why Curbee rebranded + what's next  

Storm damage reports sought by OEM; Sacred Heart reports over $71k from Day of Giving; UCA partners with UACCM, others to create innovation campus; Bigelow High School band going to concert festival in Kansas City; high school basketball games cancelled due to inclement conditions; we visit with Kevin Van Pelt of the Conway County Extension Service.

We were delighted to be joined by Craig Scarborough for this livestream - particularly as we were in the midst of the Barcelona "closed-door" tests.  Lots of new cars to analyse and discuss, therefore - and lots of great questions from the viewers.  In the second half of the stream, Peter took more queries from viewers and also paid tribute to Hans Herrmann, the outstanding German driver who passed away on January 9, aged 97.With thanks to Jetcraft, the world's largest buyer and seller of executive jets:https://jetcraft.comTo OEM Exclusive, the passionate suppliers of OEM upgrades for exotic and high-performance vehiclesTo TrackNinja, a lap-timer and data app designed to help users improve their on-track car and driver performance through analysis and an innovative Data Garage. A lite version is free; the loaded edition is US$9.99 pcm or $99.99 yearlyhttps://trackninja.appAnd to REC Watches, whose timepieces are infused with DNA and actual material from famous racing and road cars. Claim your additional 10 per cent discount by adding the codeword PETER:https://recwatches.com/next-projectVisit https://alpinestars.com for all your racing apparelTry Oscar Razors - Australia's highly-rated, 5-blade razors for men and women https://oscarrazor.com.au.  Follow Craig @ScarbsTechFollow Peter @peterwindsorBook a Cameo with Peter: https://cameo.com/peterwindsorContact us at: peterwindsoryt@gmail.comWe support the Race Against Dementia:https://raceagainstdementia.comThe Alora dog rescue shelter (Malaga, Spain)https://aloradogrescue.comAnd we support the Stephen Gallagher Golf Foundation in Scotland:https://sgfoundation.co.uk#standwithukraine - now, more than ever#Canada! #jimmykimmel!Nick: you're with us always:https://samaritans.orgStephen Gallacher Golf Foundationhttps://sgfoundation.co.ukSupport the showVisit: https://youtube.com/peterwindsor for F1 videos past, present and future

In this episode of Body Bangin', I sat down with Sean Preston (Managing Attorney at Coverall Law) and shop owner Brian Bernard (Total Care Accident Repair) to discuss how to bulletproof your collision center against liability and insurance bullying.It is a highly regulated industry, and most shop owners don't know what they don't know until they get served a lawsuit. In this conversation, we break down why your current authorization forms are likely leaving you exposed, why insurers are suing shops (and how to stop them), and the exact strategy Brian is using to ensure he gets paid for every procedure he performs.This episode is a masterclass on moving from "reactive" to "proactive" so you can sleep at night knowing your house is in order.What You'll Learn in This Episode:

Operators of aging F-class units face a narrowing window to plan for rotor life extensions as supply chains tighten and demand surges. The late 1990s and early 2000s marked a frenetic period in American power generation. Deregulation opened the floodgates for independent power producers racing to bring quick-build gas turbine plants online. GE's 7FA and 7EA units became go‑to resources for this expansion, with the manufacturer more than tripling its annual heavy‑duty gas turbine production capacity to meet surging demand. Now, a quarter-century later, those turbines are approaching critical end-of-life thresholds—just as an artificial intelligence (AI)-driven surge in electricity demand is pushing them harder than ever. Industry experts warn that operators who fail to plan for rotor life extensions could find themselves in serious trouble. “If you're not thinking two to three years down the road on your rotor, then you're already behind, because that's how long it's going to take to manufacture those wheels,” Jason Wheeler, General Manager of Gas Turbine Rotor Repairs at MD&A, said as a guest on The POWER Podcast. A Perfect Storm of Constraints The urgency stems from a confluence of factors that have compressed the window for action. The 7FA fleet, which was deployed en masse during what industry veterans call “the bubble,” is now reaching the hour and cycle limits that the original equipment manufacturer (OEM) established for critical rotor components. At the same time, the power generation sector is experiencing a demand renaissance driven by data center construction and electrification. Dave Fernandes, MD&A's Gas Turbine Program Manager, experienced the original boom firsthand as a GE field engineer specializing in 7F and 9F units from 1996 to 2001. He sees important differences between then and now. “There seems to be a lot more concrete reasons and a much stronger foundation for this current bubble than the previous one that took place two and a half decades ago,” Fernandes said. “There are a lot of things that are all stacking up at the same time that put more of an emphasis on getting out in front of extending the life of your current assets now, probably more than ever.” Supply chains have become particularly challenging. The specialized superalloy forgings required for turbine wheels are produced by a limited number of facilities worldwide, and those forging houses are simultaneously serving aerospace, military, and new power generation equipment markets. “You're going to be competing with those new unit sales across various industries in an attempt to get in line with what is perceived from some angles as higher priorities,” Fernandes explained. “That further complicates the scenario that the customer base is facing when they're trying to extend the rotor life of their existing assets.”

แม้อุตสาหกรรมอาหารเสริมในไทยจะเติบโต แต่ความเชื่อมั่นกลับสวนทาง ผู้บริโภคตั้งคำถามถึงความน่าเชื่อถือและความปลอดภัย วันนี้การตลาดอาหารเสริมในไทยอยู่ในจุดเปลี่ยนผ่าน จากยุคที่ต้องจ้างดาราเป็นพรีเซนเตอร์ สู่เทรนด์ ‘CEO Influencer' ที่เจ้าของผลิตภัณฑ์ต่างพากันเปิดหน้า-ตั้งกล้อง-ไลฟ์ขายด้วยตนเอง The Secret Sauce ชวนสำรวจปรากฏการณ์ที่เคยเกิดขึ้นในวงการอาหารเสริมไทย บทเรียนราคาแพงที่สังคมไทยต้องเรียนรู้และป้องกันไม่ให้เกิดซ้ำ พร้อมทำความรู้จัก CEO Factory ผลิตภัณฑ์เสริมอาหารของคนไทยที่เลือกใช้กลยุทธ์การตลาดแบบ CEO Influencer เอพิโสดนี้ คุยกับยศดานันท์ ทองหนูนุ้ย ประธานกรรมการบริหารและประธานเจ้าหน้าที่วิจัยและนวัตกรรมผลิตภัณฑ์ บริษัท ซีอีโอ แฟคตอรี่ (ไทยแลนด์) จำกัด ผู้เปลี่ยนทิศทางจากโรงงานรับจ้างผลิต (OEM) สู่การปั้น House Brand ลุยตลาดด้วยตนเอง

In electronics manufacturing, defects don't usually announce themselves. They happen in milliseconds, far faster than human perception, and often long before anyone realizes a process has drifted out of control. By the time failures show up in test, inspection, or worse, in the field, the root cause may be buried deep inside machine behavior that no one thought to question.When machines are assumed to be accurate instead of proven to be accurate, and when force is set but not verified, hidden variation creeps in. That variation can translate directly into cracked components, misalignment, latent damage, and long-term reliability risk.My guest today is Michael Sivigny, SMT Productivity & Profit Strategist and owner and General Manager CeTaQ Americas, a company that has spent decades doing what most factories don't, objectively measuring machine performance under real production conditions. Michael's work has repeatedly shown that even well-maintained, recently serviced equipment can operate outside of specification, quietly generating defects at high speed.In this conversation, we'll dig into how accuracy validation and force measurement expose problems traditional troubleshooting misses, why OEM calibration alone is no longer enough for today's miniaturized electronics, and how statistically sound measurement practices improve not only yield and uptime, but long-term product reliability.If you believe reliability starts long before functional test, this is a conversation you won't want to miss.CeTaQ Americashttps://cetaq-americas.commsivigny@cetaq-americas.com

Today I'm joined by George Karolis, President of The Presidio Group. George breaks down the tension between record-high blue sky multiples and the rising cost of capital, offering a rare look at who is buying, who is selling, and why the "big get bigger" trend is accelerating. Visit @ ⁠https://thepresidiogroup.com/v2ud⁠ to download the data discussed in today's episode. This episode is brought to you by: 1. Amazon Autos - Sell vehicles to online shoppers who can now buy or lease at Amazon Autos. Upload your inventory of new, used, and certified pre-owned vehicles to our online marketplace, where purchase-ready customers can browse, purchase online, then pick up at a local dealership. Learn more @ https://sell.amazon.com/programs/autos 2. fullthrottle.ai - fullthrottle.ai® is a next-generation AdTech powerhouse. The Automotive DSP™ is built specifically for the auto industry, combining advanced programmatic targeting, real-time bidding, and analytics tailored to drive dealership and OEM performance. With fullthrottle.ai®, marketers can reach the right car shoppers at the right moment and optimize toward real business outcomes like test drives, leads, or sales. https://www.fullthrottle.ai/ bridges the gap between auto media buying and results-driven marketing. 3. The Presidio Group - The Presidio Group is one of the longest standing investment banks entirely focused on the auto retail sector in the United States and was founded in 1998 with the simple mission to relentlessly put the interests of its clients first. During their careers, the professionals at Presidio have collectively closed more than 300 transactions for over $20.0 billion. The Presidio Group, based in Denver and Atlanta, publishes Presidio Perspectives: A Quarterly Outlook on Auto Retail and M&A Trends, a leading source of information about the automotive retail landscape. Click here to subscribe to our market insights: https://go.thepresidiogroup.com/cdg-x-the-presidio-group-strategic-insights-for-the-road-ahead Check out Car Dealership Guy's stuff: For dealers: CDG Circles ➤ ⁠⁠⁠https://cdgcircles.com/⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Fix your dealership's social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For industry vendors: Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Topics: 00:12 What does the current M&A market look like? 09:56 How are valuations and buyer behavior playing out? 18:25 How does technology impact dealerships? 22:50 What are vehicle brand-specific challenges currently? 27:21 What is the future outlook of the M&A market? Car Dealership Guy Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode of the Millionaire Car Salesman Podcast, Sean V. Bradley and LA Williams sit down with Kelley Koliopulos for a conversation every dealer should be paying attention to, especially if your sales and service departments feel busy… but the results don't match the effort. "The blind spot that dealers have is that they're still making money… but there's going to be a ceiling there." – Kelley Koliopulos This isn't another "business as usual" discussion. It's a candid look at what's quietly changing inside dealerships right now, and why the stores that adapt will pull further ahead while others fall behind. From fixed operations to BDC structure, the conversation challenges long-held assumptions about how dealerships operate, staff, and retain customers. "Anybody could have a great idea. But what dealers want and need in 2026 and beyond is some continuity." – Sean V. Bradley They explore why retention is becoming the real battleground in automotive, what happens when the right people aren't in the right seats, and how technology like AI can either be a powerful advantage, or a costly distraction, depending on how it's implemented. "AI can't fix or answer every question, so you still need that human element." – Kelley Koliopulos If you've noticed service traffic slipping, customer loyalty weakening, or your BDC struggling to gain traction, this episode will hit close to home. It doesn't just point out the problems dealers are facing… it forces a hard look at why they're happening! This one makes you rethink how your dealership is actually run.   If you're attending NADA 2026, be sure to stop by the Dealer Synergy Booth [#3315W] for Prizes from us and to enter CallSource's Bourbon Dealer Giveaway at: https://callsourceauto.com/giveaways/   Key Takeaways: ✅ People-Centric Solutions: The current dealership climate requires a strong focus on recruiting and retaining quality staff, while also providing them with the tools and training necessary to excel. ✅ Innovative Fixed Operations: Fixed operations now require more strategic approaches in communication and engagement with customers to enhance retention and service conversion rates. ✅ BDC Strategic Integration: Properly setting up and managing a BDC is pivotal for handling leads effectively, driving more traffic to dealerships, and improving overall sales performance. ✅ Leveraging AI and Technology: While AI can improve efficiencies, it cannot yet fully replace human involvement in complex problem-solving scenarios, especially in service departments. ✅ Focus on Customer Retention: Using data-driven methodologies to retain customers through consistent follow-up is crucial, particularly as competition from independent service centers intensifies. About Kelley Koliopulos Kelley Koliopulos is a seasoned automotive industry expert, currently working with Call Source, where she primarily focuses on analytics and improving dealerships' fixed operations. Kelley's impressive career spans roles from F&I to dealership marketing with AMSI, and her vendor-side experience includes positions at Call Source and Call Revu. Her expertise centers around using data to refine processes and enhance efficiencies within the automotive sector.     Unlocking Efficiency: Overcoming Dealership Challenges with BDC Solutions Key Takeaways: High-level dealership operations can benefit significantly from a well-designed Business Development Center (BDC) strategy, optimizing both sales and fixed operations. A combined approach utilizing human resources and AI in service departments can enhance customer retention and satisfaction significantly. Outsourcing BDC services can be a more cost-effective, strategic, and results-oriented decision, delivering superior outcomes compared to traditional in-house setups. Navigating Dealership Dynamics: The Power of a BDC The automotive industry is a space brimming with potential, yet awash in complexity. This is especially evident when examining the intricate operations within a dealership. As Kelley Koliopulos and Sean V. Bradley discuss in their engaging conversation, pulling the right levers - particularly in terms of business development - can make all the difference. As highlighted, a dealership's success lies not just in selling cars but in crafting a seamless, customer-centric experience that persists long after the sale. "For every OEM dealership, there's 12 independents right in their back door," Kelley states, emphasizing the fierce competition that demands dealerships maintain exceptional service levels. The conversation initiates by exploring the fundamental issues within sales and fixed operations, where optimizing human resources and understanding the potency of a BDC play crucial roles. Sean underscores the critical role of a precise BDC framework: "If you are not a BDC architect with real BDC experience, this is not going to be easy." He highlights that the apparent complexity of creating a BDC can be simplified if one has the foresight to leverage external expertise effectively. It's all about recognizing which elements facilitate the operational efficiency and concentrating on those. Enhancing Customer Retention through Strategic Service BDC Implementation Among the many challenges dealerships face, customer retention remains a top concern, especially when analyzing fixed operations. Kelley artfully points out that maintaining service customers is pivotal for long-term success. Despite dealerships increasing their revenue by raising labor rates, she warns, "There's going to be a ceiling there," suggesting dealerships can't rely solely on price hikes for sustained growth. The conversation touches on significant research revelations: client retention decreased from 41% in 2018 to a mere 29% in 2025. This stark statistic signals the pressing need for dealerships to reassess their service strategies. Implementing a robust Service BDC could potentially reverse this trend. By restructuring service departments to better handle inbound and outbound calls efficiently, dealerships can drive transactional growth and enhance customer loyalty. Highlighting the collaborative potential of AI and human effort, Kelley asserts, "AI can't fix or answer every question. You still need that human element." Therefore, an outsourced BDC like Call Source becomes valuable, where the marriage of technology and human interaction meets customer needs, bolstering satisfaction and ensuring service longevity. The Economic Advantage of Outsourcing Your BDC Dealers frequently grapple with whether to manage BDC operations in-house or to look outward for solutions. Sean and Kelley underscore a prevalent misconception: many feel the latter is more costly. Conversely, with a closer look, outsourcing often emerges as the more economical and effective solution. "I think the perception is that it's cheaper to bring it in-house," Kelley notes, but as Sean aptly counters, when factoring in all associated costs, investing in an external BDC can unburden dealerships, reduce costs, and ultimately increase sales. Outsourcing offers none of the egocentric challenges of internal management and training, providing instead immediate expertise and scalability. "Not only do we have the agents that are making all the dials… but once they got a live person, they have a strong road to the appointment process," Sean adds, emphasizing the dynamic advantage offered by Dealer Synergy's proven model. This approach ensures leads are converted efficiently, and potential sales pitfalls due to insufficient follow-up or lack of expertise are circumvented entirely. Embracing a Virtuous Cycle of Learning and Growth The enlightening exchange between Sean V. Bradley and Kelley Koliopulos underscores the essence of thriving in today's competitive dealership landscape: seek clarity, apply strategic foresight, and choose partnerships that propel efficiency. As dealerships navigate an era characterized by digital transformation and shifting consumer expectations, aligning operations with services like those offered by Dealer Synergy and Call Source could serve as a definitive competitive edge. Ultimately, it is the prudent application of an expert-built BDC that enables dealerships to thrive — cultivating not just profitable enterprises, but vibrant, enduring legacies. By focusing on strategic partnerships and adopting a robust BDC framework, dealerships can unlock greater efficiency, higher sales, and improved customer satisfaction — key pillars paving the way for enduring success in the automotive industry.     Resources + Our Proud Sponsors:   ➼ The Millionaire Car Salesman Facebook Group: Join the #1 Automotive Sales Mastermind Facebook Group with over 29,000 automotive professionals worldwide. The Millionaire Car Salesman Facebook Group is the go-to community for car salespeople, BDC agents, sales managers, general managers, and dealer principals looking to increase performance, income, and leadership skills. Inside the group, members collaborate daily on automotive sales strategies, lead handling, phone scripts, closing techniques, CRM best practices, dealership leadership, and accountability systems. Learn directly from top automotive trainers, industry mentors, and high-performing sales leaders who are actively winning in today's market. If you're serious about growing your automotive career, increasing car sales, and building long-term success, join The Millionaire Car Salesman Facebook Group today! ➼ Dealer Synergy: Dealer Synergy is the automotive industry's #1 Sales Training, Consulting, and Accountability Firm, with over 20 years of proven dealership success nationwide. We specialize in helping car dealerships increase sales, improve processes, and build high-performing Sales, Internet, and BDC departments from the ground up. Our expertise includes automotive phone scripts, rebuttals, CRM action plans, lead handling strategies, BDC workflows, Internet sales processes, management training, and accountability systems. Dealer Synergy partners directly with dealership leadership to align people, process, and technology, ensuring consistent results and scalable growth. From independent dealers to large dealer groups and OEM partnerships, Dealer Synergy delivers measurable performance improvements, stronger teams, and sustainable profitability. ➼ Bradley On Demand: Bradley On Demand is the automotive industry's most advanced interactive training, tracking, testing, and certification platform for car dealerships — built to develop top-performing teams across Sales, Internet Sales, BDC, CRM, Phone Skills, Leadership, and Management. In addition to LIVE virtual automotive training classes and a library of 9,000+ on-demand dealership training modules, Bradley On Demand now includes AI Phone Roleplaying and Coaching to help salespeople and BDC agents practice real dealership conversations before they ever get on the phone with customers. This AI-powered roleplay technology strengthens phone scripts, objection handling, appointment setting, lead follow-up, and closing skills, while providing measurable coaching feedback for continuous improvement. Bradley On Demand empowers dealerships to train faster, coach smarter, improve call performance, increase closing ratios, and sell more cars more profitably — all through structured, trackable, modern automotive training.  

At Trimble Insight 2025 in New Orleans, FreightWaves' Thomas Wasson sits down with Brian Mulshine, Senior Director of Product Management at Trimble, to unpack how AI, integrations, and real-time data are reshaping fleet maintenance. From AI-powered road call agents and automated invoice processing to predictive maintenance, OEM deep-linking, and tire failure trends, this conversation dives into how fleets can reduce downtime, slash administrative work, and keep trucks rolling in a tight freight market. A must-watch for fleet operators, maintenance leaders, and anyone focused on keeping equipment profitable. ⁠Follow the Loaded and Rolling Podcast⁠ ⁠Other FreightWaves Shows⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Angel Hacker has worked in nearly every profit center in powersports; sales floor, fixed ops, GM leadership, OEM (Polaris), Harley marketing + BDC buildout, and now aftermarket sales leadership at SBS Friction (Brembo Group).This episode is a real-world breakdown of what actually moves the needle in dealerships:Why behavior change is harder than fixing processWhy campaigns fail when lead handling isn't alignedHow to build BDC structure that convertsWhat dealers underestimate about OEM programs and inventory pressureWhy aftermarket is a major profitability lever moving forwardHow leaders build teams that support each other across departmentsTactical, honest, and built for dealership operators.Connect with Angel: https://www.linkedin.com/in/angel-june-hacker/Email: anha@sbs.dkConnect with Jacob: https://www.linkedin.com/in/jacob-b-berry/Sponsor: dealers.motohunt.com

At Trimble Insight 2025 in New Orleans, FreightWaves' Thomas Wasson sits down with Brian Mulshine, Senior Director of Product Management at Trimble, to unpack how AI, integrations, and real-time data are reshaping fleet maintenance. From AI-powered road call agents and automated invoice processing to predictive maintenance, OEM deep-linking, and tire failure trends, this conversation dives into how fleets can reduce downtime, slash administrative work, and keep trucks rolling in a tight freight market. A must-watch for fleet operators, maintenance leaders, and anyone focused on keeping equipment profitable. Follow the Loaded and Rolling Podcast Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode Saim Raza and Tristen Sweeney, co-founders of Shift Automotive, discuss how their AI-powered software is transforming the vehicle service experience. Their platform automates OEM maintenance recommendations and simplifies shop workflows by integrating manufacturer data into professionally formatted, customer-facing reports. This approach not only improves operational efficiency but also helps service advisors build trust with consumers and increase average repair orders. While the technology is advanced, their core mission is deeply human: to improve communication and support shops as drivers keep their vehicles longer. The conversation ultimately underscores a move toward more consultative relationships and elevated customer service in the independent auto repair industry. Key Topics: The “Blood Test” Approach to Maintenance:How using OEM intervals to identify service gaps allows shops to present data-driven recommendations that extend vehicle life—critical as consumers face rising new-car costs.The “Easy Button” Paradox:Why technology only works when behavior changes, and what it really takes to successfully adopt new tools in your shop.Friendly AI & Buying Back Time:How AI can enhance communication, automate routine tasks, and give service advisors more time for meaningful customer interactions.The Consultative Shop Owner:Why the future belongs to shop owners who act as trusted consultants, building long-term relationships through transparency and problem-solving. Saim Raza, Tristen Sweeney, Shift Automotive Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI's integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You're probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: - Follow on Facebook: