Podcast appearances and mentions of tracy eiler

In this episode of TOP CMO, host Ben Kaplan interviews Tracy Eiler, former CMO of Alation. Tracy brings over 25 years of experience in the B2B enterprise technology sector and shares insights on the importance of marketing and sales alignment. She discusses how building a strong data culture within organizations can drive better decision-making and improve overall business performance. Tracy also highlights innovative strategies, such as using comic strips for internal communication, to engage and educate teams about data democratization. Tune in to learn how sales experience can enhance a marketer's effectiveness and the value of experimenting with new marketing tactics.

Join us as we discuss the evolving role of the CMO, the need for cross-functional relationships, and the importance of sales and marketing alignment. Hear from Tracy Eiler as she shares her insights on the dynamic partnership between sales and marketing leaders.

As a marketer, you've probably faced some misunderstanding about what you do — probably from your colleagues in sales. Marketers can lament about being misunderstood… Or they can take ownership of their role. In this Takeover episode, host Casey Cheshire speaks with Tracy Eiler, CMO at Alation, about how an “account pursuit” approach can help marketers take ownership of their role and perceptions about it.

Jeff Pedowitz talks with Tracy Eiler, Chief Marketing Officer at InsideView to get her take on what is needed for today's marketing professional to stay competitive and how small changes to process can make it easier for sale and marketing to put the customer first. Learn more about your ad choices. Visit megaphone.fm/adchoices

A Marketing and Sales Thought Leader, SAS Marketing Executive, Co-Author of “Aligned to Achieve: How to Unite Your Sales & Marketing Teams into a Single Force for Growth”, 15 Most Influential Women in B2B Marketing, Founding Board Member of Women In Revenue, CMO of InsideView Technologies, Tracy Eiler, discusses the difference between going after accounts from a marketing driven perspective versus pursuing accounts throughout the entire customer lifecycle.   Takeaways: Before tackling CRM, companies need to diagnose the damage. Then there are tools and processes that can be put in place so that information is constantly up to date.  “Data is like a river. It is never going to be perfect.” ~Tracy Eiler Account Pursuit is more than marketing tactics! There is a continuous customer lifecycle: Find, Engage, Close and Grow. This not only targets new accounts that fit our ideal customer, but also ties in customer experience and success. Pay attention to the customer base, especially when it comes to upsell and expansion. Pretend to be a prospect as an exercise to get an opinion on what buyers experience. Look at competitor campaigns as well. The buyer is about 75% through their journey before they make themselves known. Use conversational marketing, reverse ip lookup, or rapid account mapping to deanonymize and encourage conversations early on. Career advice: Trust your gut with more conviction.   Links: LinkedIn: linkedin.com/in/tracyeiler        Twitter: https://twitter.com/tracyleiler Email: tracy.eiler@insideview.com InsideView Technologies: https://www.insideview.com/ Women In Revenue: https://www.womeninrevenue.org Aligned to Achieve: https://www.amazon.com/Aligned-Achieve-Marketing-Single-Growth/dp/1119291755 Chaka Khan's Version of Big Spender: https://youtu.be/nwtuu15WsU4   Busted Myths: CRM and marketing data is foundational to the success of everything we do. Although most companies rate it as high priority, data tends to be accepted as this mess that will never be fully cleaned up. Now is the time to change this! A simple value calculation will reveal how much this “acceptance” is costing companies.   Ways to Tune In: iTunes - https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Spotify - https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher - https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Play - https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube - Full video - https://youtu.be/BN9NfZMBSu8

Tracy Eiler, CMO of InsideView Technologies, explains how she has aligned marketing and sales to accelerate pipeline, and shares how optimizing your CRM can drive growth. She also talks about the importance of human interaction with customers to turn buyers into company advocates, and the importance of generating quality vs. quantity leads. Tracy was also a key speaker at the Growth Marketing Conference.Key TakeawaysAlways strive to improve your CRM. Don’t overlook the issues. Cleaning up dirty data can have a significant impact on the company's productivity.Cold calling doesn’t exist anymore. If marketers are doing their job, they’re getting in front of the audience and reaching out to them in a much more productive way.Marketers need to focus on the top of the funnel, but they need to remember to think about their role post-sale to turn customers into advocates.Focus on updating old content into new systems. Just because the platform of the data is outdated doesn’t mean the information within it isn’t relevant.Emphasize diversity in the workplace, and give opportunities to people with unconventional backgrounds to help your company expand.Quotes“I don't use the term ABM anymore. I really think that it’s account-based engagement or account-based pursuit because we’re so integrated between sales, marketing, and customer experience. We go account-based not only for new logo pursuit but also for customer expansion.”“I really think demand marketers should think about, org structure-wise, having sales development report into marketing.”“CRM data quality is something that the ops folks typically own, but it’s at the root of impact to sales and marketing effectiveness.”“Cold calling. I just don't think that exists anymore, right? If marketers are doing their job, we’re warming up an audience and reaching out to them and getting in front of them in a variety of ways.”“Really make sure that sales understands and has buy-in into your strategy. It’s really important—we have to educate them. Wean them off of lead quantity and wean them onto opportunity quality.”“We want more folks who are not white, and we also want diversity of thought, right? Take first-generation college graduates as an example. We don't want everybody to look and sound and come with the same background.”SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Author Tracy Eiler returns to The Marketing Book Podcast for a special episode of "Authors in Quarantine Getting Cocktails." Previously on The Marketing Book Podcast to discuss her book, Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth, sales and marketing alignment visionary Tracy Eiler joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in San Carlos, California, her son matriculating to Oregon in the fall, her one-year-old puppy, new research about sales and marketing alignment, and much more! Cheers! Click here for show notes with links mentioned in the interview... https://www.salesartillery.com/authors-quarantine-cocktails/tracy-eiler

Latane talks sense with Tracy Eiler

Tracy Eiler is a revenue-driving CMO with “core DNA” in demand generation and awareness. She is the CMO at InsideView and has more than 25 years of experience with enterprise and SaaS software companies. She co-authored the best-selling Aligned to Achieve: How to Unite Your Sales & Marketing Teams into a Single Force for Growth ( https://amzn.to/2TMXfnH ). Tracy was recently recognized as one of the 15 Most Influential Women in B2B Marketing.

Tracy Eiler is the Chief Marketing Officer at InsideView. She has been driving marketing strategy at both cloud-based and traditional enterprise technology companies for 25 years. At InsideView, Tracy leads the end-to-end marketing strategy and initiatives. Tracy came to InsideView from her own marketing consulting firm. Previously, Tracy held executive roles at Replicon, Cloud9, MarkLogic, Postini, and Business Objects. She also founded and ran a successful technology communications agency.  

How do we build, structure, and organize SDR teams to be most successful? Should SDR's report to sales, or should they report to marketing? We answer these and more questions in our quest to cultivate sales and marketing acting as one cohesive team. Listen in with Samantha and her guest, Tracy Eiler, author of "Align to Achieve", and CMO at InsideView Technologies, as they discuss sales and marketing alignment and how to make the SDR function successful for the long term.

Tracy Eiler joins part 2 of 3 in this mini-series on Women in Revenue to talk about what it’s like to achieve career growth while going through very tough times. From experiencing abuse, followed by divorce and then raising a child as a single mom, Tracy shares her story on how she has managed to achieve major success in her career despite the immense challenges. Listen to this inspiring conversation as we talk about the evolving workplace, setting boundaries in work and life, and what it’s like being a woman in today's workplace.

Altify Research Stated, "If the salesperson is a Woman you will see a 10% Greater Win Rate" which led the host Patrick Morrissey to discuss how to recruit and hire top women in sales. Morrissey smiled when he read Altify’s recent research, The Customer Revenue Optimization Benchmark Study 2019, which found that all things being equal, you can generate a 10% greater win rate if the salesperson is a woman.  And research is coming in from many directions with the same message. To discuss this topic, host Patrick Morrissey interviews Tracy Eiler from Inside View about what it takes to attract and retain women in revenue. Top players that increase revenue are in demand. Recruiting top revenue creators is taking on a new urgency as companies realize there is competition for talent and those that know how to recruit win over those that don’t know it is a skill. Patrick, therefore, suggests that companies should be hiring women if they want an increase in sales. Specifically, many companies have found that women in revenue creation and management often are judged to be especially prized as a recent report from CSO Insights - 2018-2019 SALES PERFORMANCE STUDY specifically points out. This is an annual survey of nearly 900 B2B companies that says women in revenue are especially sought and valued. Visit Women In Revenue's site. About Tracy Eiler Currently an Executive at Inside View, Tracy Eilier is a revenue-driven SaaS marketing executive with “core DNA” in demand generation and awareness. Co-author of “Aligned to Achieve: How to Unite Your Sales & Marketing Teams into a Single Force for Growth” (Wiley, 2016). Eiler has driven marketing strategy for companies with a variety of revenue models including freemium, high velocity/small business, midmarket, enterprise, and OEM. Start-up, a public company, and M&A experience. She marketed to line-of-business executives, end users, IT, and C-suite. Metrics-driven across all initiatives. She has a roll-up-the-sleeves attitude with a strategic and creative outlook. Her professional recognition includes: named a B2B Demand Marketing Game Changer, Top 20 Women to Watch in Sales Lead Management, Most Influential Women in B2B Marketing Technology, and Top 35 #WomenInSales  

  In this session, host Patrick Morrissey interviews Tracy Eiler about what it takes to attract and retain women in revenue.  Top players that increase revenue are in demand, be it attendance at a professional game or products sold in B2B. Recruiting top revenue creators is taking on a new urgency as companies realize there is competition for talent and those that know how to recruit win over those that don’t know it is a skill. Specifically, many companies have found that women in revenue creation and management often are judged to be especially prized as a recent report from CSO Insights - 2018-2019 SALES PERFORMANCE STUDY specifically points out. This is an annual survey of nearly 900 B2B companies that says women in revenue are especially sought and valued. About Tracy Eiler Currently an Executive at Inside View Revenue-driven SaaS marketing executive with “core DNA” in demand generation and awareness. Co-author of “Aligned to Achieve: How to Unite Your Sales & Marketing Teams into a Single Force for Growth” (Wiley, 2016). Eiler has driven marketing strategy for companies with a variety of revenue models including freemium, high velocity/small business, midmarket, enterprise, and OEM. Start-up, public company, and M&A experience. Marketed to line-of-business executives, end users, IT, and C-suite. Metrics-driven across all initiatives. Roll-up-the sleeves attitude with a strategic and creative outlook. Professional recognition includes: named a B2B Demand Marketing Game Changer, Top 20 Women to Watch in Sales Lead Management, Most Influential Women in B2B Marketing Technology, and Top 35 #WomenInSales.

This episode of Marketing Trends was conducted live at the Salesforce World Tour in Chicago. It features an interview with Tracy Eiler, CMO of InsideView and co-author of Aligned to Achieve: How to United Your Sales and Marketing Teams into a Single Force for Growth. On this episode, Ian and Tracy discuss why sales-marketing alignment is so important, how to achieve it, and common CMO pitfalls to avoid. Click here for links, quotes, and full show notes. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world's #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

We were thrilled to talk with Tracy Eiler, CMO at InsideView Technologies in this episode called, "Managing Massive MarTech Migrations:  Strategic & Tactical Best Practices with Tracy Eiler She is the author of her own book, Aligned to Achieve ... I highly encourage you checking that out on Amazon. Tracy's Dreamforce deck, referred to on the show, is Here.  Definitely take a look while listening (or later)! This info. is helpful not only for those thinking about a transition but for prioritizing MAP objectives/needs no matter what platform you use. We talk about, among other things, requirements that go into why you make a marketing automation transition. Tracy talks about gathering requirements and thinking through strategy and needs from demand gen and from marketing ops.  Listen in to hear her explain how the sales team is involved and how should you help manage people through the change management AND keep morale high throughout the process as well.

This episode I speak with Tracy Eiler, CMO at InsideView and co-author of the book "Aligned to Achieve". She believes that "Marketing exists to make sales easier" (but they're not doormats) What you'll learn from our conversation: >The reason why Sales and Marketing have had this long-lasting conflict >How to get CEO support for an alignment effort >The metrics that sales and marketing leaders should be focused on to drive growth for the organization >The traditional sales funnel is dead Music/Production: Chris "KID" Robinson, Hitmakuzz Productions

In this episode we talk to Tracy Eiler, Chief Marketing Officer, and Andrea Austin, VP, Enterprise Business at InsideView.

In this episode we talk to Tracy Eiler, Chief Marketing Officer at InsideView.

Tracy Eiler, is Chief Marketing Officer at InsideView, and the co-author of a new book, with Andrea Austin, called Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth.

"Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth" by Tracy Eiler and Andrea Austin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/aligned-to-achieve-tracy-eiler

The idea that sales reps and marketers really need a marriage counselor has nearly reached the point of cliché. It makes you wonder: is this really still a problem? Unfortunately, it is. Changes in how buyers go through the sales funnel have only intensified the issues. The prevalence of negative stereotypes for both groups hasn’t helped, either. In this episode, Tracy Eiler, CMO of Inside View, talks about the continuing problem of aligning sales and marketing and what you can do to make your teams kiss and make up.