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I'm in the middle of rebranding my business. There are so many things I can do, so many things I want to do, yet I also want my brand positioning to be clear and attractive. I want others to love my brand as much as I do. As I'm working on this, I see a cartoon by Gaping Void that says, “Don't be the best in the world at what you do. Be the only person in the world at what you do.” Seeing that makes everything click. I think, “Yes! That describes my work which is unique in so many ways.” I already kind of am the only person doing what I do. And I really want to highlight that… but I need help. So my husband Mark, who I've grabbed in my excitement, says to me, “We gotta talk to Peter. This is his zone of genius.” That first conversation with Peter changes everything. What he does is revolutionary in so many ways. And I've brought him onto the show today to discuss exactly what it is that he does and how he helps redefine business. If you want to know: What is category design, how does it help you understand your audience better, and what is the most common challenge when people start approaching business with this new way of thinking? How do you use it to attract potential customers or clients? And how did a customer survey company use category design and find itself worth several billion dollars more than competitors like Survey Monkey? Get a pen and your replay button ready because this episode is chock full of priceless lessons you'll want to listen to again and again! What you will learn in this episode: How to rethink your business positioning and make it unique How POV storytelling in marketing messages differs from conventional marketing How to use category design to spark intrigue in your business Who is Peter? As a graduate of Queen's University in Kingston, Ontario, Canada, Peter Goldie has spent the past decade as an angel investor and used his knack for creating and launching market-dominating products to advise on business, strategy, and marketing. He honed his marketing expertise while in Brand Management at Procter & Gamble where he built revenue for brands such as Crisco, Pringles, and Ivory. Now his firm advises companies on the emerging concept of category design for business. In addition, Peter founded two startups and has held several operational roles at different companies over the years. He served as GM and SVP at the top digital e-commerce agency Fluid and was the GM and VP at Macromedia where he helped make Flash the most distributed software worldwide. He also took on the position of GM at Alias/Wavefront where he assisted in the creation of the Computer-Aided Industrial Design (CAID) category and the launching of the world's leading 3D animation product, Maya (which won an Oscar for scientific and technical achievement). Links and Resources: Category Design peter@categorydesign.co @pgoldie on LinkedIn Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney Niche Down: How to Become Legendary by Being Different by Christopher Lochhead and Heather Clancy Storytelling School Website @storytellingschool on Instagram @storytellingSchool on Facebook
Sergey Tsyptsyn is an educator and evangelist in the field of computer graphics. He graduated from the Faculty of Mechanics and Mathematics of Moscow State University and defended his Ph.D. thesis, but after fascinating classes in chaotic dynamics and scientific visualization, he was forced to descend to the land of the computer business. In 1996, he first tried heavy computer graphics, in the form of Alias | Wavefront and Silicon Graphics, etc. He taught the technique of using the MAYA program for many years, being the only certified instructor of Alias in Russia. He also worked as the technical director of a windsurfing school based in Egypt. There he also wrote a multivolume apocryphal work "Understanding Maya" - a 3D-bible in the new Slavic. Since 2006 he has been the director and producer of the international conference on computer graphics CG EVENT. An accomplished windsurfer, surfer, snowboarder. He's one of a kind.FIND SERGEY ON SOCIAL MEDIALinkedIn | Facebook | Instagram | YouTube | Telegram
Sergey Tsyptsyn is an educator and evangelist in the field of computer graphics. He graduated from the Faculty of Mechanics and Mathematics of Moscow State University and defended his Ph.D. thesis, but after fascinating classes in chaotic dynamics and scientific visualization, he was forced to descend to the land of the computer business. In 1996, he first tried heavy computer graphics, in the form of Alias | Wavefront and Silicon Graphics, etc. He taught the technique of using the MAYA program for many years, being the only certified instructor of Alias in Russia. He also worked as the technical director of a windsurfing school based in Egypt. There he also wrote a multivolume apocryphal work "Understanding Maya" - a 3D-bible in the new Slavic. Since 2006 he has been the director and producer of the international conference on computer graphics CG EVENT. An accomplished windsurfer, surfer, snowboarder. He's one of a kind. FIND SERGEY ON SOCIAL MEDIA LinkedIn | Facebook | Instagram | YouTube | Telegram ================================ SUPPORT & CONNECT: Support on Patreon: https://www.patreon.com/denofrich Twitter: https://twitter.com/denofrich Facebook: https://www.facebook.com/denofrich YouTube: https://www.youtube.com/denofrich Instagram: https://www.instagram.com/den_of_rich/ Hashtag: #denofrich © Copyright 2022 Den of Rich. All rights reserved.
Welcome to Dev Game Club, where this week we at last complete our series on Republic Commando, with an interview with technical artist Jeremie Talbot, now at Pixar as a Characters Supervisor. Dev Game Club looks at classic video games and plays through them over several episodes, providing commentary. Podcast breakdown: 0:53 Interview 1:12:01 Break 1:12:35 Feedback Issues covered: growing up in Canada, going to college in the states, interning for Alias, bartering skills with a weather station, starting at a company that dissolved, joining up with LucasArts, maintaining family relationships through video games, "When you're working on a game, nothing is done until it ships," breaking the game every day, team alchemy, people who didn't fit into silos, the various aspects of character art, "The Puppet Department," specialization, the lubrication that makes it go, the technology in the way, becoming technical to get it out of the way, just wanting to make the thing, "nobody knew what they were doing," losing connection points through specialization, creating tiger teams, agile-style methodology, military manuals for terminology, wanting to dig in and make stuff as well, having technical chops, the pink baby arms, adding raindrops to the head, safe experimentation, animation compression and "we need to," being the communication chain, wanting to also make the stuff, the internal video that was good enough to release, taking things from the game and turning it into the video, doing a whole scripted video to cut together, prototyping through video, the genesis of the prologue, baby hands baby hands baby hands, having some direction for the story, being able to lean into them being clones, reuse to make things feel big, a good team functioning well, building excitement making a thing happen, being inspired instead of checking the box, staying apart from the LucasArts madness, "there's no way they're not gonna release this," scratching a Star Wars itch, thinking back about process and alchemy, the feeling of something accidental that was actually designed, wondering if it's even going to work, the payoff of thinking about team composition, the tension of company needs and project needs, giving people an opportunity gives a burst of enthusiasm, the problems with always filling the container, "the team makes the game," getting along well with people and how that makes the whole thing go, the healthy mix of seniority and new folks, leveled up Jeremie, talking about what Leia and Marcus were, Brett confesses his eye strain, our next game, taking recommendations. Games, people, and influences mentioned or discussed: LucasArts, Tippett Studio, Charlotte's Web, Spiderwick Chronicles, Enchanted, Pixar, Brave, Monsters University, Finding Dory, Onward, Dave Bogan, Sheridan College, Maryland Institute College of Art, Alias/Wavefront, Autodesk, PowerAnimator, Maya, Jonathan French, Metrolight Studios, Total Recall, Conn Peterson, Jason Armstrong, Pokemon, Full Throttle 2, Bounty Hunter, Battlefield, Call of Duty, Ian Milham, The Mandalorian, EA, Harley Baldwin, Nathan Martz, Adam Piper, Unreal, Tim Ramsay, Skyrim, Greg Knight, Paul Pierce, Paul Murphy, Brett Schulz, Loren Cox, Rebecca Perez, Daron Stinnett, the one and only person, Luke Thériault, Mortimer and the Riddles of the Medallion, Leia/Marcus, Dark Forces, Jedi Knight, Ray Gresko, Rob Huebner, Justin Chin, SITH Engine, Indiana Jones and the Infernal Machine, Maniac Mansion, Ron Gilbert, Tim Schafer, Rebel Assault, INSANE, Ben "from Iowa" Zaugg, Kingdom Hearts, Animal Crossing, Phoenix Wright: Ace Attorney, Danganronpa, 999, Hotel Dusk, Ghost Trick, Nintendo Switch, Kotaku Splitscreen/Triple Click, Jason Schreier, Hollow Knight, Kirk Hamilton, Aaron Evers. Next time: Phoenix Wright: Ace Attorney, first case Twitch: brettdouville, instagram:timlongojr, @brett_douville, @timlongojr, and @devgameclub DevGameClub@gmail.com
Most of you know Samsung because of their phones and TVs, but they do a lot more. In fact, they’re helping dozens of startups through Samsung NEXT. Today we talk with Dane Howard, Global Head of Design and Product for Samsung NEXT about how they do it.Dane Howard is a design leader & entrepreneur. As a creative generator, he designs momentum for world class products, services and brands.He has had the pleasure to build, grow & lead teams for both start-ups and big companies. He co-founded a start-up which was acquired by eBay. He loves to mine the experience potential in companies.He has worked on an international scale with CEO's and Product leadership. He has played principle design and leadership roles for Microsoft, BMW, Major League Baseball, Scient, Quokka Sports, NBCOlympics, Alias/Wavefront, eBay and Trov. He has built and launched global experiences in several countries, and has garnered several prestigious awards in design & marketing.He believes that stories build in strength with re-telling. It is the product & brand stories that become the reason we all move forward together.He has been an author, speaker, photographer, designer, and father. He is the author of 'The Future of Memories' and advisor to 'standbeautiful.me', an anti-bullying movement promoting the acceptance of self and others.Dane recently joined the Samsung NEXT product team as their new Global Head of Design & Product Experience.He often speaks on design & culture transformation. See acast.com/privacy for privacy and opt-out information.
Mark Sylvester morphed his career from artist and professional chef to create an Oscar-winning computer graphics software company, Alias/Wavefront, which he eventually took public. Mark discusses the value of combining an artist's sensibilities with sound businesses discipline. He has applied this approach to his latest venture, introNetworks. Series: "Innovator Stories: Creating Something from Nothing" [Business] [Show ID: 32548]
Mark Sylvester morphed his career from artist and professional chef to create an Oscar-winning computer graphics software company, Alias/Wavefront, which he eventually took public. Mark discusses the value of combining an artist's sensibilities with sound businesses discipline. He has applied this approach to his latest venture, introNetworks. Series: "Innovator Stories: Creating Something from Nothing" [Business] [Show ID: 32548]
Mark Sylvester morphed his career from artist and professional chef to create an Oscar-winning computer graphics software company, Alias/Wavefront, which he eventually took public. Mark discusses the value of combining an artist's sensibilities with sound businesses discipline. He has applied this approach to his latest venture, introNetworks. Series: "Innovator Stories: Creating Something from Nothing" [Business] [Show ID: 32548]
Mark Sylvester morphed his career from artist and professional chef to create an Oscar-winning computer graphics software company, Alias/Wavefront, which he eventually took public. Mark discusses the value of combining an artist's sensibilities with sound businesses discipline. He has applied this approach to his latest venture, introNetworks. Series: "Innovator Stories: Creating Something from Nothing" [Business] [Show ID: 32548]
Mark Sylvester morphed his career from artist and professional chef to create an Oscar-winning computer graphics software company, Alias/Wavefront, which he eventually took public. Mark discusses the value of combining an artist's sensibilities with sound businesses discipline. He has applied this approach to his latest venture, introNetworks. Series: "Innovator Stories: Creating Something from Nothing" [Business] [Show ID: 32548]
Mark Sylvester morphed his career from artist and professional chef to create an Oscar-winning computer graphics software company, Alias/Wavefront, which he eventually took public. Mark discusses the value of combining an artist's sensibilities with sound businesses discipline. He has applied this approach to his latest venture, introNetworks. Series: "Innovator Stories: Creating Something from Nothing" [Business] [Show ID: 32548]