Podcast appearances and mentions of al ramadan

On this special 400th episode of Christopher Lochhead: Follow Your Different, Christopher and guest Al Ramadan discuss their new book, "The Existing Market Trap." They explore the pitfalls businesses face when trying to innovate within established market categories, emphasizing that fitting new ideas into old frameworks stifles innovation. They advocate for category design, which involves creating new market categories rather than competing within existing ones. They also introduce the "13 deadly sins" that entrepreneurs often commit, offering insights to help avoid these common mistakes. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go.   Al Ramadan on Understanding the Existing Market Trap The "existing market trap" refers to the tendency of businesses to try to fit new ideas into old categories. This approach often stifles innovation and growth, as companies focus on competing for market share rather than creating entirely new markets. Al and Christopher argue that this mindset is fundamentally flawed and that true innovation comes from redefining problems and opportunities rather than fitting new solutions into outdated categories. Some of the consequences of the market trap include financial loses, Constantly competing in saturated markets can lead to exhaustion and disillusionment among founders, and loss of strategic direction by the company.    Al Ramadan on The Power of Category Design Category design is a business strategy that focuses on creating new market categories rather than competing within existing ones. This approach allows businesses to escape the constraints of established market definitions and pursue groundbreaking innovations. Why is Category Design Important? Category design is essential because it empowers companies to reshape the market landscape rather than simply compete within it. Instead of fitting into existing frameworks, successful businesses create entirely new categories that address previously unmet needs, unlocking fresh opportunities for innovation and growth. This strategic approach also plays a critical role in building belief, both internally and externally, in a company's vision. By shaping perception and defining a unique space, category design helps generate demand, positioning the business as a leader rather than a follower.   The 13 Deadly Sins of Category Design Al and Christopher introduce the concept of the "13 deadly sins" that entrepreneurs often commit when scaling their businesses. These sins serve as cautionary tales for founders who may be tempted to chase after existing market demand rather than focusing on creating new opportunities. Several common pitfalls can hinder a company's success in the market. One is the Engineer's Dilemma, where teams become overly focused on technical features instead of addressing broader market needs. Another is the Obviously Better Fallacy—the mistaken belief that having a superior product alone guarantees market success. Finally, the Horizontal Tool Illusion occurs when a company tries to serve everyone, rather than honing in on a specific market segment. These missteps can dilute value, confuse customers, and ultimately prevent a product from gaining traction. To hear more from Christopher and Al Ramadan about the existing Market Trap, download and listen to this episode.    Bio Al Ramadan is a co-founding partner of Play Bigger Advisors and coauthor of the book, Play Bigger. He also co-founded Quokka Sports, which revolutionized the way people experience sport online. Al then joined Macromedia and Adobe, where he spent almost ten years changing the way people think about great digital experiences. At Adobe, Al led teams that created the Rich Internet Applications category and helped develop the discipline of experience design. In the early ‘90s he applied data science to Australia's Americas C...

Today, we're talking with Jake Hookom, EVP of Product at Perforce. In this episode, we'll explore: How Jake's focus on "category carving" at Four51 helped them soar above the sea of headless commerce tools and into a successful exit Why most PMs are wrong to measure success on features shipped - it's about solving user problems throughout the entire customer journey And, how Sitecore's enormous practitioner community provided market awareness and a means to drive product adoption beyond anything they could do alone disrupts the world Links LinkedIn: https://www.linkedin.com/in/jacobhookom/ Perforce: https://www.perforce.com/ Resources Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney: https://www.harperacademic.com/book/9780062407610/play-bigger/ Chapters 00:00 Intro 01:17 Joining 451 During COVID 02:24 First 90 Days Strategy 04:21 Defining a New Category 08:07 Focusing on B2B Market 10:16 Product as a Spectrum 15:59 Importance of Compliance 19:37 Success and Acquisition 20:17 Joining the Java Champions Community 21:22 The Acquisition by Sitecore 22:29 Focusing on B2B Product Sales 24:16 Building a Practitioner Community at Sitecore 25:40 Leveraging Community Feedback 30:00 The Role of Product in Solving Problems 33:52 Engaging and Growing the Community 39:27 Outro Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPod.byLogRocket)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Jake Hookom.

It's been 5 years since Call to Action® captured our first of what's now over 130 heroes and allies from the industry front lines to have a chin-wag with. To celebrate, we're rereleasing a choice cut of our favourite episodes as part of a ‘Best Of' series.  In February 2022, we stuck a fake shark fin on our back and lurked in the waters off Adelaide to catch the attention of one of the industry's most respected researchers; Prof. Karen Nelson-Field.  Hell-bent on fighting the broken media ecosystem as founder and CEO at Amplified Intelligence, Karen is also an author and alumni of the world-renowned Ehrenberg-Bass Institute. When she's not binge-watching Home & Away (yes, she's still a fan), Karen's research into the measurement of attention has made her a global authority on media effectiveness. Point your ears this way as Karen talks on her 10 years at Ehrenberg-Bass, skateboarding cats, myth-busting Facebook likes, going viral, why attention is an important metric, how to measure it and more. And strap in as Karen finally answers the red-hot question of whether our attention spans really are becoming shorter than a goldfi- Oh, look, some links…  ///// Follow Karen on LinkedIn  And on Twitter  Here's her website And, Karen kindly dedicates this episode to the bullshit-detecting bulldog himself, Bob Hoffman Grab yourself her books: Viral Marketing: The Science of Sharing  The Attention Economy and How Media Works  Timestamps (01:50) - Quick fire questions (03:15) - First jobs and early fascination with advertising  (08:40) - What she learnt about media from cinema  (14:00) - Her time at Ehrenberg-Bass  (15:45) - Myth-busting Facebook likes  (19:15) - A deep dive into the attention economy  (25:30) - Are our attention spans really getting shorter?  (30:00) - Single piece of advice to marketers to better understand attention (34:30) - Listener questions  (38:15) - 4 pertinent posers  Karen's book recommendations are:  Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead & Kevin Maney That Will Never Work by Marc Randolph  Feel better about marketing with Episode 81 of Call to Action® with Professor Karen Nelson-Field.  /////

On this episode of Lochhead on Marketing, we enjoy the first of many visits from Al Ramadan in 2024, as we talk about moving from being a Category Contender to a Category King. We'll dig into what is a category contender in what it takes to win the 18-to-36-month epic category battle that every tech startup faces. So if you're an entrepreneur or marketing leader who wants to go beyond competing to actually create and dominate your own market, you're in the right place. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. Al Ramadan on Tech Industry Category Development and Dominance Christopher and Al discuss the concept of being category contenders, reflecting on past research and their book on category kings. They emphasize the dominance of one company, earning around 76% of the economics in every tech category, despite skepticism. They outline the three phases of category development: define, develop, and dominate, taking approximately 15 years. They note outliers like open AI and Google's swift battles, contrasting with Salesforce's longstanding dominance. They highlight the importance of category design, likening it to a fast-paced battle where one company wins all, stressing its critical role in the tech industry's landscape. Market strategy in a competitive industry Al and Christopher discuss marketing strategies in a competitive industry, emphasizing the importance of a winner's mindset and setting the agenda. They share a scenario where a leader in a crowded field differentiates by framing the problem uniquely, focusing on end-user needs rather than feature sets like competitors. Both highlight the futility of incremental strategies and the significance of capturing mindshare by empathizing with customer problems. They term this the "Battle Royale" for mindshare, where winning means addressing the core problem effectively, rendering feature comparisons irrelevant. Christopher also stresses the pivotal role of understanding customer problems in securing market dominance. Category design and understanding customer needs Al and Christopher discuss category design and understanding customer needs. They highlight the importance of framing the problem uniquely to differentiate in a crowded market. Christopher shares a scenario where a leader in a competitive field focuses on customer needs while competitors emphasize feature sets. They critique the common focus on technology rather than customer-centric solutions, illustrating with examples from Gartner's history and Google Plus. They emphasize that categories are about customers' problems and opportunities, not just technology, stressing the significance of defining the problem scope to win in category battles. To hear more from this Al Ramadan and Christopher Lochhead dialogue, download and listen to this episode. Bio Al Ramadan is a co-founding partner of Play Bigger Advisors and coauthor of the book, Play Bigger. He also co-founded Quokka Sports, which revolutionized the way people experience sport online. Al then joined Macromedia and Adobe, where he spent almost ten years changing the way people think about great digital experiences. At Adobe, Al led teams that created the Rich Internet Applications category and helped develop the discipline of experience design. In the early ‘90s he applied data science to Australia's Americas Cup — an innovation in sports performance analytics. His work in sailing led directly to the idea for Quokka. He lives in Santa Cruz, California. Links Connect with Al Ramadan! Play Bigger | LinkedIn | Category Contenders | The Science Behind Category Design Don't forget to grab a copy (or gift!) of one of our best-selling books:  Snow Leopard: How Legendary Writers Create A Category Of One  The Category Design Toolkit: Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche

Why you should find your favourite competitor.Listen to Mads Fosselius - CEO & Co-founder of Dixa - in B2B SaaS CEOs!We discussed why you should find your favourite competitor, Community-led growth, the first three things Mads would do re. the sales process if he would start a new startup, why you should leverage your network when doing outreach, and much more.-Timeline:1:30 - Who is Mads Fosselius?3:25 - Dixa's elevator pitch.6:00 - The story of Dixa.9:40 - External question from from Pontus Bäckman at SEO AI: "Building a large and strong team is often a challenge, what is your best tip for finding and attracting good talent to a growing SaaS start-up?"12:10 - A topic of Mads' choice: Find your favourite competitor.17:30 - The core of a great GTM-strategy.24:40 - The first 3 things Mads would do re. the sales process if he would start a new startup.29:00 - The best way to do outreach to Mads.31:20 - His favorite book: Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead and Kevin Maney.32:20 - Mads' favourite life motto.33:50 - The top things he would tell his younger self.-Do you want to book more meetings and increase your sales?Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.Try Vaam for free on vaam.io.Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/Follow Vaam on LinkedIn: https://www.linkedin.com/company/vaam-ioFollow Vaam on Youtube: https://www.youtube.com/@vaam.io-Mads' company Dixa helps you create effortless service experiences for teams and customers that unlock loyalty at scale.Read more about Dixa on: https://www.dixa.com/Follow Mads Fosselius on LinkedIn: https://www.linkedin.com/in/madsfosselius/-The music: Learning - Averro, AROM, Tore Phttps://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444 Hosted on Acast. See acast.com/privacy for more information.

Al Ramadan is the CEO of Play Bigger, LLC and one of the co-authors of “Play Bigger,” and a dedicated board member of Save The Waves Coalition. In this replay of our live AMA event, we'll dive deep into the art of category design. Discover how shifts in context—ranging from environmental changes to global events like pandemics, wars, or financial crises—can spark innovative solutions and new categories. We'll unpack how category designers are fortunate to have a skill that extends beyond startups to nonprofits, global warming, public companies, and more.This conversation is moderated by the founders of Category Thinkers, Pablo Gonzalez, John Rougeux, and Mike "Damp" Damphousse.This episode is sponsored by:Category Design AdvisorsBeTheStage.liveFlag and Frontier

In the episode our host Preethy Padmanabhan had an insightful discussion on the book Play Bigger with Maryanne Morrow, Chairman, Founder and CEO of 9th Gear. Maryanne shared how she is creating a new category within the Fintech space.  "Play Bigger" is a business book by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney that explores the concept of category design as a strategic approach for companies to achieve long-term success. The book argues that companies should aim to create and dominate their own product category rather than competing within existing ones. It emphasizes the importance of defining a unique and compelling category narrative that sets a company apart in the market. The authors provide numerous case studies and real-world examples of companies that successfully implemented category design, such as Uber and Salesforce, to illustrate their principles. Ultimately, "Play Bigger" offers a strategic framework for businesses to become category kings and disrupt their industries.

Don't mind that these brothers are both under 23 years old. Through immeasurable hours of work, these natives of Jordan are serving arguably the best Mediterranean food in Omaha. We discuss what makes elite chicken shawarma, how the family started its food truck, 100-hour work weeks, moving into the Inner Rail Food Hall, and even more exciting news ahead.Also follow up on Facebook, Twitter, Instagram, AND at RestaurantHoppen.com!Sponsored by Certified Piedmontese. Visit their website, use Promo Code: HOPPEN, and receive 25% off your order!A Hurrdat Media Production. Hurrdat Media is a digital media and commercial video production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network and learn more about our other services today on HurrdatMedia.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tratar de luchar contra grandes empresas que poseen más presupuesto y mejor posicionamiento es una lucha difícil, pero la solución es mejor entender un nicho de mercado especifico y brindarle mucho valor para ganar ventas. No debemos luchar de frente debemos luchar inteligentemente. ¿Cómo definir un nicho? ¿cómo logro diseñar productos o servicios para un nicho especifico? ¿debería enfocarme en un solo producto para un solo nicho? En este episodio de la nueva serie “los 5 aprendizajes de los 5 mejores libros” usamos como referencia los siguientes libros en el tema “Definiendo tu nicho de mercado”: ·         "Marketing de nicho para entrenadores" por Hannah McNamara ·         "Influencia: la psicología de la persuasión" por Robert B. Cialdini ·         "Tilt: cambiar su estrategia de productos a clientes" por Niraj Dawar ·         "The Long Tail: Por qué el futuro de los negocios es vender menos de más" por Chris Anderson ·         "Juega en grande: Cómo los piratas, soñadores e innovadores crean y dominan los mercados" por Al Ramadan, Dave Peterson, Christopher Lochhead y Kevin Maney

The story we've been told our entire lives is that as we get older, we decline physically. But what if we could become more legendary as we age? We discuss this and so much more with our legendary guest, Steven Kotler. Science-based Human Performance Guru Steven Kotler is back in his fantastic new book Gnar Country: Growing old, Staying Rad. Steven lays out how cutting-edge discoveries in embodied cognition flow science, and network neuroscience have revolutionized how we think about peak performance aging. In this radically different conversation, you'll learn how to embrace peak performance aging in your life. This is a fun, fascinating and deeply insightful conversation with one of our favorite thinkers. You're listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let's go. Steven Kotler writes a book about me The conversation starts off about the new book that Steven has written, called Gnar Country.  Christopher expresses his gratitude to Steven for writing the book and acknowledges his admiration and respect for him. However, Christopher also tells Steven that it has challenged his comfortable outlook on life. The book centers around the idea of not being "dead before you're dead," encouraging readers to embrace mission-style challenges in the second half of their lives. Steven clarifies that he doesn't mean Christopher has to go surf Mavericks, a famous surfing spot known for its enormous waves. But rather that engaging in difficult and fulfilling activities can be transformative. For Steven, the second half of life is presented as an opportunity for growth and exploration. Getting back to Gnar Country Christopher, who had been easing into a more relaxed lifestyle, confesses that he was getting used to being "dead" in a figurative sense – finding comfort in smoking at home, enjoying the garden, and taking leisurely walks. However, after reading Steven's book, he feels inspired and reminded of the adventures he used to embark on with his friend Al Ramadan. Christopher mentions how he and Al would take annual trips for adrenaline-fueled activities like surfing, skiing, and scuba diving. Coincidentally, as Christopher reads the book, he receives an email from Al Ramadan, proposing a future surf and dive trip for their group of friends. This timing strengthens Christopher's belief that the universe, through Steven and Al, is nudging him to return to thrilling and challenging adventures in “Gnar country”. Steven Kotler on Park Skiing in your 50s The conversation then focuses on Steven Kotler's experience of teaching himself park skiing at the age of 50. This is despite conventional beliefs that learning such skills becomes impossible after a certain age. Steven explains that there has been scientific research done in the past 20-25 years that challenges the traditional view of aging, which assumes a gradual decline in physical and mental abilities. He emphasizes the "use it or lose it" principle, stating that with continued training and practice, individuals can maintain their skills far longer than previously thought. As a skier himself, Christopher initially finds it incredulous that Steven attempted to learn park skiing in his 50s. He recounts a personal experience of attempting a park maneuver in his early 40s and how risky it was as he continued. Christopher expresses his surprise at Steven's determination and adventurous spirit, acknowledging the challenges and potential dangers associated with park skiing. This further showcase Steven's pursuit of pushing boundaries and defying age-related limitations by taking on the challenge of park skiing in his 50s, which is pretty rad, in our opinion. To hear more from Steven Kotler and how to live in Gnar Country, download and listen to this episode. Bio Steven Kotler is a New York Times bestselling author, an award-winning journalist,

Join me on the Fast Track to Grant Writer: www.teresahuff.com/vip The Link Between Competition and a Scarcity Mindset Competition is at the heart of every grant application, and a scarcity mindset can come from a position of competition. Many nonprofits work on a very limited budget, so the struggle with a scarcity mindset is common. After all, you wouldn't be applying for grants if you already had the money, right? Nonprofits applying for the same grant are likely providing parallel services to a similar demographic, so the unfortunate reality is that organizations fighting for the same cause are competing with one another for funds and therefore, feeding the sector-wide scarcity mindset.  In today's podcast, retired Army Colonel Dr. Vincent Lindenmeyer helps us think creatively to work collaboratively with otherwise competing organizations so both teams can overcome the scarcity mindset and get more done. What Collaboration and Grant Funding Look Like Together During his 26 years in the US Army, Vince specialized in engineering, logistics management, and strategic studies, so he knows what creative collaboration looks like. He now applies his knowledge and experience to the nonprofit sector. As principal of Beacon 4sight Group, Vince helps women, veterans, minorities, persons with disabilities, and the formerly incarcerated start nonprofits and businesses to create economic growth for equality and justice. Many of Vince's clients begin with little more than a dream, but he helps them get their nonprofit started in 90 days. He knows the power of creative collaboration to overcome scarcity. Like-minded organizations need to share resources, time, and talent to create in-kind partnerships based on trading complimentary skills and backgrounds. 7 Empowering Benefits of Working Collaboratively Wonderful things can happen when organizations work together: Extra personnel Everyone gets more done when you have more hands on deck working toward the same goals. Share tips and tricks Share knowledge to solve problems and work more efficiently. Stronger bottom line Struggling nonprofits become stronger by giving and receiving resources and expertise. Larger network Collaboration breeds collaboration, so when you partner with an organization, you will also get to work with their connections. Stay in your lane Collaboration means sharing complementary skills to boost each other's weaknesses so you can focus on your strengths. Increased visibility and community awareness When you get more done together, both organizations get a piece of the spotlight to bring awareness to both your cause and your brand. Celebrate your wins together Collaboration means having more to celebrate and more people to celebrate with! If we truly want to make things better and improve our mission, then we have to cooperate. It's not about us. It's not about the scarcity. It's so much more. We have to work together. We have to ask ourselves how we can give back to the community and improve each other's mission, whether or not it comes back directly to us. To read today's full episode: 7 Reasons Working Collaboratively Helps Your Team Get More Done To watch and share my TEDx Talk, The Real ROI of Grant Writing.     Challenge Question:  Where do you see a scarcity in your nonprofit? Can you identify another organization with whom to collaborate to turn the scarcity into abundance?   Meet Dr. Vince Lindenmeyer (from https://beacon4today.com/resources/) Dr. Vince Lindenmeyer, Colonel, US Army (Retired), is a Principal of the Beacon 4sight Group that helps women, veterans, minorities, persons with disabilities, and the formerly incarcerated start nonprofits and businesses to create economic growth for equality and justice. Colonel Lindenmeyer served a 26-year career with overseas tours to Korea, Egypt, Qatar, and Iraq, earning the Bronze Star Medal. As an educator, Dr. Lindenmeyer has taught face-to-face and distance learning over the past 20-years. He earned a BS in Systems Engineering (West Point, United States Military Academy), master's degrees (three) in Logistics Management, M.Ed., an MA in Strategic Studies, and a Ph.D. in Education.  Connect with Vince Beacon4Today.com Email: vince@beacon4today.com LinkedIn Resources Mentioned: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, written by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney "Iron" Mike Steadman - Ironbound Thrive Initiative - Free Business Coaching for Young Urban Entrepreneurs A Course in Miracles, written by Foundation For Inner Peace  The Basics of a Course in Miracles Audible, written and narrated by Marianne Williamson, published by Better Listen Northeast Louisiana Arts Council Watch and share my TEDx Talk: The Real ROI of Grant Writing Go to MyEasyGrant.com to find, cultivate, and apply to relevant foundations using Easy Grant by Sparrow Nonprofit Solutions. Connect with Teresa Huff: Website: www.teresahuff.com Watch the TEDx: The Real ROI of Grant Writing Take the Quiz: Do you have what it takes to be a grant writer? Social: LinkedIn Community LinkedIn Instagram Pinterest YouTube Get on the Fast Track to Grant Writer: www.teresahuff.com/vip

The discipline of category design was formally launched seven years ago with the book, Play Bigger. If you were paying attention, it predicted what was coming – that in the next six to ten years, category design would tip into the mainstream.That's why on category design's seventh birthday, we decided to reunite three co-authors of Play Bigger (Christopher Lochhead, Al Ramadan, Kevin Maney). In this episode, they look back at the birth of the discipline, map out the current lay of the land, and paint a vision of a rich future for category designers. We conclude with an AMA session with the Category Thinkers Community.We hit on:How they set out to establish a discipline instead of sharing an idea (and why it worked)What each of their approaches to establishing a POV looks like and how they've evolvedFailures in category design and how to avoid themAnd much more, all wrapped up in legendary behind the scene stories of bringing the book to lifeIf you want to be a part of the next conversation, join the community for category designers at CategoryThinkers.com

In this episode, Steve Fretzin and Dorna Moini discuss:Automating for affordable options. Tapping into larger segments of the legal market. Adopting technology in your practice. Resources available for lawyers to start utilizing technology for little work and little money.  Key Takeaways:There is a cap to how much people will pay for a service, and you are also limited by time. Thinking of other billing models or automated services can help you to break out of the mold with something more lucrative. There is a place for the billable hour, but it doesn't need to apply to all services. For cost and convenience, consumers like digital products and services. Younger attorneys have a leg up with technology and that is a strength on their resumes. "I hear this more from people outside of the legal field than the lawyers themselves about ‘jobs can be replaced, why would anyone want to use automation', but I think at the end of the day, I see this, and a lot of our customers see this, as an opportunity. ." —  Dorna Moini Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: ABA TECHSHOW: https://www.techshow.com/Zapier: https://zapier.com/TextExpander: https://textexpander.com/Grammarly: https://app.grammarly.com/Lob: https://www.lob.com/Upwork: https://www.upwork.com/Book: Play Bigger by Al Ramadan: https://www.amazon.com/Play-Bigger-Dreamers-Innovators-Dominate/dp/0062407619 Connect with Dorna Moini:  Website: https://www.gavel.io/Email: dorna@gavel.ioLinkedIn: https://www.linkedin.com/in/documentautomation/Twitter: https://twitter.com/gavel_io Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Today we explore actionable business intelligence and forecasting for restaurants. We are joined by Christian Mouysset, Co-Founder of Tenzo, who is currently revolutionizing restaurant operations. The restaurant management and sales forecasting app works with leading brands such as The Breakfast Club, Pizza Pilgrims, and Nando's.In this episode we discuss Tenzo's goals for long-term growth, addressing the major industry issue with food waste, using AI to experiment, how Christian gets comfortable with failure, being a category leader – and setting the bar high when hiring.Links:‘Play Bigger' by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney: https://www.amazon.co.uk/dp/0062407619Tenzo: https://www.gotenzo.com/HRC 2023: https://www.hrc.co.uk/Christian's LinkedIn: https://uk.linkedin.com/in/christian-mouysset-62498a10Hospitality Mavericks Reading List: https://www.hospitalitymavericks.com/p/reading-list/ Connect with the podcast:Join the Hospitality Mavericks newsletter: https://rb.gy/5rqyeq A big thank you to our sponsor Bizimply who are helping progressive leaders and operators making every shift run like clockwork. Head to our website at www.bizimply.com or email them directly at advice@bizimply.com.This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacyChartable - https://chartable.com/privacy

Ganar, en la situación actual, no se trata de batir a tu competencia en el juego de siempre.Se trata de inventar un juego nuevo, con nuevas reglas, y convertirte en amo y señor de ese nuevo juego.En este episodio analizo el libro Jugar en Grande (Play Bigger, 2016), escrito por una de las consultoras de negocio más prestigiosas de Silicon Valley, representada por Al Ramadan, Dave Peterson, Christopher Lockhead y Kevin Maney.Nos explican las razones del éxito de empresas como Amazon, Ikea, Uber, Salesforce...Han tenido éxito porque han creado una nueva categoría, en la que son los reyes.Tú puedes hacer lo mismo, y en este resumen está el paso a paso de cómo conseguirlo.Aquí puedes conseguir este libro:AQUÍ TIENES EL LIBRO "Play Bigger": https://geni.us/playbiggerlibro En esta página encuentras las notas del episodio y todos los enlaces mencionados:https://librosparaemprendedores.net/275 ¿Quieres saber cómo aumentar tu velocidad de lectura? Mírate este vídeo y quizás hasta la dupliques en sólo 20 minutos: https://www.youtube.com/watch?v=V0VqCZlLuEc En Youtube y en Instagram estamos publicando también contenido exclusivo. Suscríbete ahora:Youtube: http://www.youtube.com/c/LibrosparaemprendedoresNetInstagram: https://instagram.com/librosparaemprendedores Esta es nuestra página oficial de Facebook: http://librosparaemprendedores.net/facebook Además, recuerda que puedes suscribirte al podcast en:- Nuestra página: http://librosparaemprendedores.net/feed/podcast- iTunes: https://itunes.apple.com/mx/podcast/libros-para-emprendedores/id1076142249?l=es- Spotify: https://open.spotify.com/show/0qXuVDCYF8HvkEynJwHULb- iVoox: http://www.ivoox.com/ajx-suscribirse_jh_266011_1.html- Spreaker: http://www.spreaker.com/user/8567017/episodes/feed- Stitcher: http://www.stitcher.com/s?fid=81214 y seguirnos en Twitter ( https://twitter.com/EmprendeLibros ) y en Facebook ( https://www.facebook.com/EmprendeLibros/ ). Hosted on Acast. See acast.com/privacy for more information.

Ganar, en la situación actual, no se trata de batir a tu competencia en el juego de siempre.Se trata de inventar un juego nuevo, con nuevas reglas, y convertirte en amo y señor de ese nuevo juego.En este episodio analizo el libro Jugar en Grande (Play Bigger, 2016), escrito por una de las consultoras de negocio más prestigiosas de Silicon Valley, representada por Al Ramadan, Dave Peterson, Christopher Lockhead y Kevin Maney.Nos explican las razones del éxito de empresas como Amazon, Ikea, Uber, Salesforce...Han tenido éxito porque han creado una nueva categoría, en la que son los reyes.Tú puedes hacer lo mismo, y en este resumen está el paso a paso de cómo conseguirlo.Aquí puedes conseguir este libro:AQUÍ TIENES EL LIBRO "Play Bigger": https://geni.us/playbiggerlibro En esta página encuentras las notas del episodio y todos los enlaces mencionados:https://librosparaemprendedores.net/275 ¿Quieres saber cómo aumentar tu velocidad de lectura? Mírate este vídeo y quizás hasta la dupliques en sólo 20 minutos: https://www.youtube.com/watch?v=V0VqCZlLuEc En Youtube y en Instagram estamos publicando también contenido exclusivo. Suscríbete ahora:Youtube: http://www.youtube.com/c/LibrosparaemprendedoresNetInstagram: https://instagram.com/librosparaemprendedores Esta es nuestra página oficial de Facebook: http://librosparaemprendedores.net/facebook Además, recuerda que puedes suscribirte al podcast en:- Nuestra página: http://librosparaemprendedores.net/feed/podcast- iTunes: https://itunes.apple.com/mx/podcast/libros-para-emprendedores/id1076142249?l=es- Spotify: https://open.spotify.com/show/0qXuVDCYF8HvkEynJwHULb- iVoox: http://www.ivoox.com/ajx-suscribirse_jh_266011_1.html- Spreaker: http://www.spreaker.com/user/8567017/episodes/feed- Stitcher: http://www.stitcher.com/s?fid=81214 y seguirnos en Twitter ( https://twitter.com/EmprendeLibros ) y en Facebook ( https://www.facebook.com/EmprendeLibros/ ). Hosted on Acast. See acast.com/privacy for more information.

Yida GaoQuote - “Talent is everything for an early stage company and thepeople they hire early on define the trajectory of the company.”The Afropolitan Podcast spotlights Afropolitans who aren't afraid tostep into the unknown and walk in purpose. With this podcast we hopeto empower Africans in the Diaspora to harness their full potentialand contribute to the development of a bold and progressive blackcommunity.Our guests will share their working formulas, the hard facts aboutleaving familiar terrain, embracing the unknown, and staying relevantafterwards.This episode features Yida Gao, Managing General Partner of ShimaCapital; an early stage crypto and Web3 investment firm.Yida holds a BSc in Mathematics and Computer Science fromMassachusetts Institute of Technology. He previously worked in WallStreet for Morgan Stanley in the Mergers & Acquisitions Group.He is passionate about investing in crypto and Web3 companies thatchart new territory.Listen and enjoy as Yida Gao talks to us about his journey with ShimaCapital and insights on the venture capitalist environment.Yida's Reading ListPlay Bigger: How Pirates, Dreamers, and Innovators Create and DominateMarkets by Al Ramadan, Dave Peterson, Christopher Lochhead, KevinManeyhttps://amzn.to/3jfIPx0Show Notes2:02 Journey into crypto4:10 Shima's investment thesis and approach to funding startups6:09 Main criteria to invest in a founder8:34 Fundraising process for Shima Capital10:50 Misconceptions about venture capitalists12:13 VCs inspired by13:09 Recruiting and retaining talent14:48 Navigating the fundraising environment17:25 Process of capital calls20:20 Best guidance that Shima offers for portfolio companies23:47 First encounter with failure and lesson learnt26:25 Reading list28:14 Title of the book about your life29:28 What does being Afropolitan mean to youThe Afropolitan Podcast is hosted by Eche Emole, co-founder of Afropolitan.Listen and subscribe to the show on Apple Podcasts, Spotify, Jamit, orwherever you get your podcasts.Want to learn more about Afropolitan?Twitter - https://twitter.com/afropolitanWebsite - https://www.afropolitan.io/

When we do our weekly shopping at the grocery store, finding products is relatively easy because of the way food items are grouped throughout the aisles. That's the starting point for understanding category design in any business setting.The authors of Play Bigger did not invent category design, but these gifted marketers gave this term and its underlying disciplines a name by studying more than five thousand businesses.In this conversation, co-author Al Ramadan explains what category design along with some of the book's biggest ideas: the 6-10 rule, points of view, and different vs. better.You'll also hear why Mark believes this book can be a replacement for strategic planning and why he loves chapter 10 of Play Bigger.

The Off the Lip Radio Show presents Al Ramadan from Save the Waves and Dr. David Revell who is a coastal geomorphologist with more than 25 years of experience studying marine, coastal, and estuarine processes, and who spearheaded the engineering of the San Lorenzo River Mouth in Santa Cruz CA.

Want to know the true secret to growing a business? Psst, it's the customers. This week's episode will make your company start caring about its customers. Today's guest is Mark Donnigan, Virtual CMO at Growth Stage Marketing. Listen in as Mark joins host, Casey Cheshire, and shares his hack on building a better relationship with your customers through excellent business strategy.     Busted Myths:  Companies can have a great strategy and never lose customers. Takeaways: Learn your competitor's tools, then learn their process, and then implement it. It is all about driving more usage and purchase of their solution. It is not actually about selling our products. Just because you hire someone who is good on paper does not mean that they are going to be great. Actions speak louder than words. Get on sales calls and go to sales calls. This will help you learn about your customers and about other businesses.  No matter what you have going on with your business. The customers most likely will not care. They only care about what they will get out of it. They only care if it has anything to do with them.  Marketing podcasts are a great way to get real-time marketing information. Marketing books are typically made within the year while podcasts are made almost every week. Diversity of thought is required because without it, we would fail. We would not execute meetings well it will lead to no business impact. It's more important to get any information to your customers. Make it readily available, and make it easily accessible for your customer.     Quote of the Show: “The customer does not care about us. They only care about them.” (11:28) Book Recommendations: Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney     Links: LinkedIn: https://www.linkedin.com/in/markdonnigan/ Website: https://growthstage.marketing/ Podcast: https://www.owltail.com/people/ORNFP-mark-donnigan/appearances  Company Youtube: https://www.youtube.com/channel/UCWivu309kk1u1P9jrcv3jLA Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/5MrbOivXAz8

Your host Bryce Henson interviews today's guest expert marketer, Tom Shwab.  Tom is a US Naval academy graduate, an engineer by trade, and Founder & Chief Evangelist Officer of “Interview Valet”.  Tom's passion is in building and operating the Targeted Interview System to provide clients with a steady deluge of traffic, leads, and sales. Tune into today's show to learn valuable knowledge on a podcast interviewing and how it can help you grow your business.  Bryce and Tom have a show packed full of information to help you explode your business that you don't want to miss.  01:14 - Your host Bryce introduces today's incredible guest expert marketer, Tom Shwab.   02:10 - Hear Tom's backstory from growing up in the midwest to running nuclear power plants in the Navy. 04:05 - Tom shares his journey in obtaining an MBA and what the value behind it for him is. 05:40 - Learn some valuable business takeaways from Tom's previous experiences. 10:40 - Follow along as Bryce transitions to Tom's business “Interview Valet,” and hear how it was developed and what it does. 17:30 - Bryce asks Tom to share his perspective on what would be a strategy to get more exposure through the value of podcasting. 23:15 - Tom shares some of the most challenging things and some of the biggest highlights with starting a podcast? 27:40 - Tom talks about the high level history of where podcasting started and where it's going in the next few years. 32:10 - Bryce's famous lightning round Q&A. Q: What is your biggest passion right now? A: COnnecting people. Q: What is your zone of genius? A: Connecting the dots. Q: What was your most proudest accomplishment? A: The people that have worked for me and how they have grown. Q: Worst business advice ever received? A: Choose carefully who you drink with because you can't choose who you work with. Q: Book recommendation? A: “Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets” by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney. 41:00 - Find Tom online and get a free copy of his book at www.interviewvalet.com/fitbodybootcamp.  “Keep doing it when it's not fun” - Tom Shwab

On this episode, we're joined by Steve O'Dell, Co-Founder and CEO of Tenzo, a Matcha brand that is 100 % USDA Organic, Kosher, Paleo, and Vegan! They work directly with farmers in Kagoshima, Japan to provide you with a delicious matcha that is changing the game of the tea industry. Steve tells us about;What Matcha is and how it is different from coffeeHow a product can be iterative while brand story stays the sameHow to increase lifetime value (LTV) after someone buys (post purchase)Testing the unboxing experience through SKU iterations and mapping Klaviyo flow IDsAcquisition data with privacy updatesFocusing on creating good organic contentLooking at and diving into retention data the same way we do acquisition dataBe sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.Episode resources: The Culting of Brands by Douglas Atkin, Seth Goden's This is Marketing, and Play Bigger by Al Ramadan.

On this episode of Lochhead on Marketing, our guest Al Ramadan talks about what's at stake when it comes to category battles, how you can spot the category challengers who can become category kings and queens, and what they need to become category leaders that earn 76% of the economics. There comes a time in every startup's life, where they face an epic, typically 18-to-36-month category battle. As we reported in our first book Play Bigger, the company that wins that battle earns 76% of the total value created in the category as measured by the market caps for public companies and valuations for private companies. What that means is, in any space, one company earns two thirds of the economics, which makes that category battle, which is typically 18 to 36 months long, arguably the highest stakes game in business. This episode will be available on both Christopher Lochhead: Follow Your Different and Lochhead on Marketing, because we think it is that important that everyone must hear about it. So without further ado, let's dive into this dialogue. Play Bigger: Looking back, and its impact today Al Ramadan comes into the conversation bearing data about the businesses and companies we've observed when writing Play Bigger, as well as some new players that have achieve the same feat since then. To recap, Al Ramadan and Christopher Lochhead wrote a book back in 2014 called Play Bigger, which talks about category design and how it can make you become a category leader in your chosen space. One of the things they've found out in the course of their research is that Category Leaders tend to corner 76% of the value of said space. Though when they wrote Play Bigger, the world was nowhere near as digitized as it is today. So a lot of the research was based on tech companies back then. But now, as more and more categories are behaving like tech categories due to digital scalability and digital reach, these findings are becoming true for every category. Category Kings to Category Leaders Al Ramadan shares that he and his team looked into the 35 Category Kings that they have observed back in Play Bigger, and check on their current situation in the market sphere. In Play Bigger, we originally published a set of research and tracked 35 Category Kings in the tech space and their market caps at the time were 465 billion and those same companies today are now worth 1.9 trillion. “If you track what happened to those 35 kings, as we call them back then, between the year of 2014 to the year of 2021. You want to know what the numbers are? At the time in 2014, the entire pool of the 35 category kings were valued at 465 billion. They are now valued at 1.9 trillion. That is, they've created more than $1,000,001.5 in market cap and the annual for those people who care about this stuff like Investors and Financial people. The compound interest growth rate of those kings. Market cap wise, is 22.46%.” – Al Ramadan Given this data, it begs the question of how many understand that this is the new dynamic, and how many entrepreneurs and marketers still think that it's a big leap of faith to follow. To hear more from Al Ramadan and how Category Kings can become legendary Category Leaders, download and listen to this episode. Bio Al Ramadan is a co-founding partner of Play Bigger Advisors and coauthor of the book, Play Bigger. He also co-founded Quokka Sports, which revolutionized the way people experience sport online. Al then joined Macromedia and Adobe, where he spent almost ten years changing the way people think about great digital experiences. At Adobe, Al led teams that created the Rich Internet Applications category and helped develop the discipline of experience design. In the early ‘90s he applied data science to Australia's Americas Cup — an innovation in sports performance analytics. His work in sailing led directly to the idea for Quokka. He lives in Santa Cruz, California. Links Connect with Al Ramadan!

On this episode of Christopher Lochhead: Follow Your Different, our guest Al Ramadan talks about what's at stake when it comes to category battles, how you can spot the category challengers who can become category kings and queens, and what they need to become category leaders that earn 76% of the economics. There comes a time in every startup's life, where they face an epic, typically 18-to-36-month category battle. As we reported in our first book Play Bigger, the company that wins that battle earns 76% of the total value created in the category as measured by the market caps for public companies and valuations for private companies. What that means is, in any space, one company earns two thirds of the economics, which makes that category battle, which is typically 18 to 36 months long, arguably the highest stakes game in business. This episode will be available on both Christopher Lochhead: Follow Your Different and Lochhead on Marketing, because we think it is that important that everyone must hear about it. So without further ado, let's dive into this dialogue. Play Bigger: Looking back, and its impact today Al Ramadan comes into the conversation bearing data about the businesses and companies we've observed when writing Play Bigger, as well as some new players that have achieve the same feat since then. To recap, Al Ramadan and Christopher Lochhead wrote a book back in 2014 called Play Bigger, which talks about category design and how it can make you become a category leader in your chosen space. One of the things they've found out in the course of their research is that Category Leaders tend to corner 76% of the value of said space. Though when they wrote Play Bigger, the world was nowhere near as digitized as it is today. So a lot of the research was based on tech companies back then. But now, as more and more categories are behaving like tech categories due to digital scalability and digital reach, these findings are becoming true for every category. Category Kings to Category Leaders Al Ramadan shares that he and his team looked back on the 35 Category Kings that they have observed back in Play Bigger, and check on their current situation in the market sphere. In Play Bigger, we originally published a set of research and tracked 35 Category Kings in the tech space and their market caps at the time were 465 billion and those same companies today are now worth 1.9 trillion. “If you track what happened to those 35 kings, as we call them back then, between the year of 2014 to the year of 2021. You want to know what the numbers are? At the time in 2014, the entire pool of the 35 category kings were valued at 465 billion. They are now valued at 1.9 trillion. That is, they've created more than $1,000,001.5 in market cap and the annual for those people who care about this stuff like Investors and Financial people. The compound interest growth rate of those kings. Market cap wise, is 22.46%.” – Al Ramadan Given this data, it begs the question of how many understand that this is the new dynamic, and how many entrepreneurs and marketers still think that it's a big leap of faith to follow. To hear more from Al Ramadan and how Category Kings can become legendary Category Leaders, download and listen to this episode. Bio Al Ramadan is a co-founding partner of Play Bigger Advisors and coauthor of the book, Play Bigger. He also co-founded Quokka Sports, which revolutionized the way people experience sport online. Al then joined Macromedia and Adobe, where he spent almost ten years changing the way people think about great digital experiences. At Adobe, Al led teams that created the Rich Internet Applications category and helped develop the discipline of experience design. In the early ‘90s he applied data science to Australia's Americas Cup — an innovation in sports performance analytics. His work in sailing led directly to the idea for Quokka. He lives in Santa Cruz, California. Links Connect with Al Ramadan!

Marre d'arriver en vacances vidé et à bout de souffle ? Nous aussi. Mais cette année, on a compris un truc : les vacances, ça se prépare. Donner le meilleur dans les derniers jours sans se cramer, c'est possible. Partir en vacances déjà excited de revenir à la rentrée, c'est possible. … Et tu es à 20 minutes de le faire, alors écoute Radio JAB ! NB : comme promis (et merci Annella) voici la liste de lecture de l'épisodePeaceful Warrior, Dan Millman Shoe Dog, Phil Knight Creative Inc, Ed Catmull Play Bigger, Christopher Lockhead, Kevin Maney, Dave Peterson, Al Ramadan, Trust me I'm Lying, Ryan Holiday Everything is Figureoutable, Marie Forleo The Power, Naomi Alderman Femmes puissantes, Léa Salamé En tenue d'Ève, Delphine Horvilleur

Dr. Aaron Fritts interviews Aidoc cofounder Elad Walach about launching a company in the artificial intelligence (AI) space and applying AI in radiology imaging. --- SHOW NOTES In this episode, our host Dr. Aaron Fritts interviews Aidoc founder Elad Walach about launching a company in the artificial intelligence (AI) space, applying AI in radiology imaging, and his vision to build an AI enterprise system for healthcare institutions. Elad begins by sharing the story of how he met Aidoc cofounders Michael Braginsky and Guy Reiner as roommates when they all served in the Israeli military. All three shared a passion for technology and desired to make a difference in the healthcare sphere. Through brainstorming, they identified a clinical need to process radiology data faster and help radiologists prioritize high risk findings. He emphasizes that the technology is not designed to address a single type of disease. Instead, it is a platform that has received regulatory clearance to detect many different diseases. When hiring other Aidoc team members, Elad describes his perspective on hiring based on potential, rather than experience. He seeks out “superstars” because he believes in their ability to learn and blossom within the company. Next, Elad recounts the difficult fundraising process that the company faced when AI was not widely known yet. He advises entrepreneurs to think of their company's story as their “first sell,” and have a commitment to debrief, obtain feedback, and reiterate the pitch after every presentation. Finally, Elad shares his vision for the future of AI in healthcare. It is crucial that entrepreneurs display professionalism and responsible practices in order for healthcare systems to entrust them with patient data. On the clinical side, radiologists would benefit from AI exposure and education during their official training pathway. Finally, the growing number of AI healthcare companies will help progress the overall field, since each company can be a trailblazer in different areas such as regulatory standards and reimbursements. --- RESOURCES Aidoc: https://www.aidoc.com/ Your Vital Signs, On Camera (Pulse Camera): https://news.mit.edu/2010/pulse-camera-1004 Deep Medicine by Eric Topol: https://www.amazon.com/Deep-Medicine-Artificial-Intelligence-Healthcare/dp/1541644638 Play Bigger by Al Ramadan: https://www.amazon.com/Play-Bigger-Dreamers-Innovators-Dominate/dp/0062407619

I'm in the middle of rebranding my business. There are so many things I can do, so many things I want to do, yet I also want my brand positioning to be clear and attractive. I want others to love my brand as much as I do. As I'm working on this, I see a cartoon by Gaping Void that says, “Don't be the best in the world at what you do. Be the only person in the world at what you do.” Seeing that makes everything click. I think, “Yes! That describes my work which is unique in so many ways.” I already kind of am the only person doing what I do. And I really want to highlight that… but I need help. So my husband Mark, who I've grabbed in my excitement, says to me, “We gotta talk to Peter. This is his zone of genius.” That first conversation with Peter changes everything. What he does is revolutionary in so many ways. And I've brought him onto the show today to discuss exactly what it is that he does and how he helps redefine business. If you want to know: What is category design, how does it help you understand your audience better, and what is the most common challenge when people start approaching business with this new way of thinking? How do you use it to attract potential customers or clients? And how did a customer survey company use category design and find itself worth several billion dollars more than competitors like Survey Monkey? Get a pen and your replay button ready because this episode is chock full of priceless lessons you'll want to listen to again and again!  What you will learn in this episode: How to rethink your business positioning and make it unique How POV storytelling in marketing messages differs from conventional marketing How to use category design to spark intrigue in your business Who is Peter? As a graduate of Queen's University in Kingston, Ontario, Canada, Peter Goldie has spent the past decade as an angel investor and used his knack for creating and launching market-dominating products to advise on business, strategy, and marketing. He honed his marketing expertise while in Brand Management at Procter & Gamble where he built revenue for brands such as Crisco, Pringles, and Ivory. Now his firm advises companies on the emerging concept of category design for business. In addition, Peter founded two startups and has held several operational roles at different companies over the years. He served as GM and SVP at the top digital e-commerce agency Fluid and was the GM and VP at Macromedia where he helped make Flash the most distributed software worldwide. He also took on the position of GM at Alias/Wavefront where he assisted in the creation of the Computer-Aided Industrial Design (CAID) category and the launching of the world's leading 3D animation product, Maya (which won an Oscar for scientific and technical achievement). Links and Resources: Category Design peter@categorydesign.co @pgoldie on LinkedIn Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney Niche Down: How to Become Legendary by Being Different by Christopher Lochhead and Heather Clancy Storytelling School Website @storytellingschool on Instagram @storytellingSchool on Facebook

“Back-to-back meetings have become the norm” Et c'est pour lutter contre cette ennemi que Pierre co-fonde Claap, une solution de meeting asynchrone. Mais il s'y est pris d'une manière très précise : il a décidé de créer sa propre catégorie dès le lancement. Et ça marche

Jackie Brennan spent over 30 years building a career in the construction industry. She was dedicated, career focused and ambitious and worked her way up to become a senior leader. But after returning from an overseas contract, she decided to take a rare short break before the next one. Something happened in that time at home that turned her view of her life upside down.  Despite having every intention to return, after her revelation she found that she couldn't bring herself to do it, and that short pause turned into a permanent break from a corporate job. It also forged a new purpose for her, and a complete change in direction. Today, Jackie uses her experience and her skills in complementary therapies to share a new perspective on mental wellbeing.  Through her speaking and coaching she challenges conventional thinking, and sets out a different approach for individuals and organisations. One that will enable them to avoid the traps of burnout and poor mental health and secure all the benefits of sustainable high performance. Enjoy! What you'll discover: How Jackie discovered she was burnt out. The unconscious baggage that we carry that can influence our lives and create our biggest regrets.  Why the conventional way of tackling burnout and mental wellbeing is not working.  The obstacles Jackie is having to overcome in sharing her message? The huge benefits for individuals and organisations in tackling burn out differently. Three big tips for creating a sustainable, high performance culture. How Jackie uses speaking and storytelling to get her message out there.   All things Jackie: https://www.linkedin.com/in/jackie-brennan https://www.youtube.com/c/InnerFluency   Books*:  Ask and It Is Given: Learning to Manifest Your Desires by Ester and Jerry Hicks   Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney Resources: Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Practice your speaking & test your content in a safe space in The Speaking Club ‘Live' Membership Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.  Want to find out about working with me 121 then book a call here. https://www.saraharcher.co.uk   Thanks for listening!   To share your thoughts:   leave a comment below.   Share this show on Twitter, Facebook or LinkedIn.   To help the show out:   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.    Subscribe on iTunes.   *(please note if you use my link I get a small commission, but this does not affect your payment)

“We're able to really convince ourselves that we're defeated when really, we're not. That sometimes causes me to give up right when I should be digging in.” - Justin Nassiri 6ers, it's time to swing for the fences, play big, and be true to yourself in this week's episode. When you feel small because of the opinions of others, or because of your own inner critic, it's a sign you need to bet on yourself. This week, Tony Nash is joined by Justin Nassiri, a former Navy submarine officer, current President of Executive Presence, founder/CEO of Captivate.ai, and the founder/host of Beyond The Uniform podcast. He also wrote a book called Veterans in Consulting. You'll learn the importance of allowing yourself to be vulnerable and say what you really want without fear of being judged, so that you can think bigger, operate bigger, and play bigger. If you want to succeed in life, you must let go of your limiting core beliefs and replace them with actions that celebrate your unique abilities and make the most of what you have been given. ----- Resources Mentioned: https://www.amazon.com/Message-Garcia-Elbert-Hubbard-ebook/dp/B08LH17DZQ (A Message To Garcia) by Elbert Hubbard  https://book.mastersofscale.com/ (Masters of Scale: Surprising Truths from the World's Most Successful Entrepreneurs )by Reid Hoffman  https://www.barnesandnoble.com/w/play-bigger-al-ramadan/1122825566 (Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets) by Al Ramadan https://www.amazon.com/You-Are-Badass-Making-Money/dp/0735222975 (You Are a Badass at Making Money: Master the Mindset of Wealth) by Jen Sincero  ----- 01:04 - Military vets experiencing “A Message to Garcia”, no direction and figuring it out 03:18 - Why entrepreneurship is a lot like choose your own adventure book 04:19 - Why learning how to listen more and having a commitment to reading are common leadership traits 06:11 - Embracing discomfort and cultivating more openness and humility 11:23 - How limiting core beliefs are holding us back 14:42 - The power of gratitude and breaking away from limiting core beliefs 16:29 - Giving yourself permission to think about what you deserve and what you want 17:58 - When failures feel like it's permanent 19:26 - Learning how to trust your intuition ----- Here is how to connect with Justin: https://www.linkedin.com/in/justinnassiri/details/experience/ (LinkedIn) https://twitter.com/jnassiri1 (Twitter) https://www.executivepresence.io/ (Executive Presence website) https://captivate.ai/ (Captivate.ai website) ----- Connect with Got Your Six podcast: https://www.thetonynash.com/podcast (Website) https://www.instagram.com/gotyour6pod/ (Instagram) https://discord.gg/KPPzmevp (Discord) https://www.linkedin.com/company/gotyour6pod/ (LinkedIn) https://twitter.com/gotyour6pod (Twitter) https://www.tiktok.com/@gotyour6pod? (TikTok) ----- Connect with Tony: https://www.thetonynash.com/ (Website) https://www.linkedin.com/in/the-tony-nash/ (LinkedIn) https://www.instagram.com/thetonynash/ (Instagram) https://twitter.com/theTonyNash (Twitter)

“We're able to really convince ourselves that we're defeated when really, we're not. That sometimes causes me to give up right when I should be digging in.” - Justin Nassiri 6ers, it's time to swing for the fences, play big, and be true to yourself in this week's episode. When you feel small because of the opinions of others, or because of your own inner critic, it's a sign you need to bet on yourself. This week, Tony Nash is joined by Justin Nassiri, a former Navy submarine officer, current President of Executive Presence, founder/CEO of Captivate.ai, and the founder/host of Beyond The Uniform podcast. He also wrote a book called Veterans in Consulting. You'll learn the importance of allowing yourself to be vulnerable and say what you really want without fear of being judged, so that you can think bigger, operate bigger, and play bigger. If you want to succeed in life, you must let go of your limiting core beliefs and replace them with actions that celebrate your unique abilities and make the most of what you have been given. ----- Resources Mentioned: https://www.amazon.com/Message-Garcia-Elbert-Hubbard-ebook/dp/B08LH17DZQ (A Message To Garcia) by Elbert Hubbard  https://book.mastersofscale.com/ (Masters of Scale: Surprising Truths from the World's Most Successful Entrepreneurs )by Reid Hoffman  https://www.barnesandnoble.com/w/play-bigger-al-ramadan/1122825566 (Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets) by Al Ramadan https://www.amazon.com/You-Are-Badass-Making-Money/dp/0735222975 (You Are a Badass at Making Money: Master the Mindset of Wealth) by Jen Sincero  ----- 01:04 - Military vets experiencing “A Message to Garcia”, no direction and figuring it out 03:18 - Why entrepreneurship is a lot like choose your own adventure book 04:19 - Why learning how to listen more and having a commitment to reading are common leadership traits 06:11 - Embracing discomfort and cultivating more openness and humility 11:23 - How limiting core beliefs are holding us back 14:42 - The power of gratitude and breaking away from limiting core beliefs 16:29 - Giving yourself permission to think about what you deserve and what you want 17:58 - When failures feel like it's permanent 19:26 - Learning how to trust your intuition ----- Here is how to connect with Justin: https://www.linkedin.com/in/justinnassiri/details/experience/ (LinkedIn) https://twitter.com/jnassiri1 (Twitter) https://www.executivepresence.io/ (Executive Presence website) https://captivate.ai/ (Captivate.ai website) ----- Connect with Got Your Six podcast: https://www.thetonynash.com/podcast (Website) https://www.instagram.com/gotyour6pod/ (Instagram) https://discord.gg/KPPzmevp (Discord) https://www.linkedin.com/company/gotyour6pod/ (LinkedIn) https://twitter.com/gotyour6pod (Twitter) https://www.tiktok.com/@gotyour6pod? (TikTok) ----- Connect with Tony: https://www.thetonynash.com/ (Website) https://www.linkedin.com/in/the-tony-nash/ (LinkedIn) https://www.instagram.com/thetonynash/ (Instagram) https://twitter.com/theTonyNash (Twitter)

“One of the biggest differentials in success is the combination of curiosity and mental toughness.”  Welcome Piers Ridyard; the first crypto guest on Startup Dads. In today's chat with Amrit, Piers talks about the importance of honouring your commitments as a CEO and a dad, the weight of your words and the power of separating your ideas from yourself. This episode gets pretty intellectual! Piers Ridyard is the CEO of https://www.radixdlt.com (RDX Works), the only decentralized network where developers will be able to build quickly without the constant threat of exploits and hacks, where every improvement will get rewarded, and where scale will never be a bottleneck. Keep up to date with everything Startup Dads related on Twitter - https://twitter.com/startupdadspod/ (https://twitter.com/startupdadspod/) Book mentioned in today's episode: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by  Al Ramadan, Dave Peterson, Christopher Lochhead and Kevin Maney Philosophy for Life: And other dangerous situations by Jules Evans This week's Startup Shout Outs: https://www.mindstone.com (Mindstone) - Organize, share and take notes on web pages, PDFs, videos & podcastsso you can learn faster, remember more and get things done. Learn more about Mindstone and its CEO and Co-founder Joshua Wöhle on https://open.spotify.com/episode/6qhhHGb1Hg1840rruNQ8P7?si=2dbb1e3c074348bb (Startup Dads' Episode 46)! A Fascinate Production.

We stuck a fake shark fin on our back and lurked in the waters off Adelaide to catch the attention of one of the industry's most respected researchers, Prof. Karen Nelson-Field, this week. Hell-bent on fighting the broken media ecosystem as founder and CEO at Amplified Intelligence, Karen is also an author and alumni of the world-renowned Ehrenberg-Bass Institute. When she's not binge-watching Home & Away (yes, she's still a fan), Karen's research into the measurement of attention has made her a global authority on media effectiveness. Tune in to a show packed like sardines in a tin, as Karen talks on her 10 years at Ehrenberg-Bass, skateboarding cats, myth-busting Facebook likes, going viral, seeing dead people patterns, why attention is an important metric, how to measure it and more. And strap in as Karen finally answers the red-hot question of whether our attention spans really are becoming shorter than a goldfi- Oh, look, some links…  ///// Follow Karen on LinkedIn  And on Twitter  Here's her website And, Karen kindly dedicates this episode to the bullshit-detecting bulldog himself, Bob Hoffman Grab yourself her books: Viral Marketing: The Science of Sharing  The Attention Economy and How Media Works  Karen's book recommendations are:  Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead & Kevin Maney That Will Never Work by Marc Randolph  /////

We're joined by the famed Al Ramadan, author of the seminal book “Play bigger: how pirates dreamers and innovators create and dominate markets” which first introduced Category Design to the world. The book has since sold more than one hundred thousand copies and been heralded by people like Marc Benioff of SalesForce and Jim Goetz of Sequoia. We're diving deep on category design, how it has evolved since inception in 2016 and how it's being applied by forward thinking VCs throughout Silicon Valley and the world. In this episode you'll learn:– What is Category Design and why it's so central to creating the major outcomes we're all chasing in VC- What Al Ramadan would wish he had done differently when first launching the book and category of “category design” - How some of the best VCs employ category design in their work with startups- What's next for the category of “category design” and what we should be keeping our eyes peeled for.

Are some people just really lucky or do they just appear that way because of their skill level? In this episode, I explore what the difference is between having luck and having skill, and how important it is to know the difference. Does one go hand in hand with the other? Don't forget to check out the book referenced in this episode: "Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets" by Al Ramadan. Click the link for a FREE downloadable copy of my book, Get off the Cash Flow Roller Coaster! If you enjoyed this episode, please subscribe, share and don't forget to leave me a review! I would love to hear from you! Follow me or connect with me on Linkedin or Facebook! --- Send in a voice message: https://anchor.fm/amy-donaldson/message

Josh Sharkey is the founder and CEO of meez, the recipe tool for professional chefs. With over 20 years of experience in the restaurant industry, Josh launched the culinary technology company in 2020 to provide chefs the home for all their recipes, menus, and ideas. The interactive database helps users ideate, organise, search, collaborate, share, and ultimately execute their vision.   Josh has learnt a lot about starting and scaling a startup, which he shares on the show. We also explore the books that have made an big impact on him, the role of AI, the disruption of hospital food – and how cultures are finally changing across kitchens. Links: Peter Drucker: https://www.amazon.co.uk/Peter-F-Drucker/e/B000AP61TE (https://www.amazon.co.uk/Peter-F-Drucker/e/B000AP61TE)  ‘Crossing the Chasm' by Geoffrey Moore: https://www.amazon.co.uk/dp/0062292986 (https://www.amazon.co.uk/dp/0062292986)  ‘The Innovator's Dilemma' by Clayton Christensen: https://www.amazon.co.uk/dp/1633691780 (https://www.amazon.co.uk/dp/1633691780)   ‘Play Bigger' by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Mane: https://www.amazon.co.uk/dp/0062407619 (https://www.amazon.co.uk/dp/0062407619)  ‘Zero To One' by Blake Masters: https://www.amazon.co.uk/dp/0753555204/ (https://www.amazon.co.uk/dp/0753555204/) ‘Lean Startup' by Eric Ries: https://www.amazon.co.uk/dp/0670921602/ (https://www.amazon.co.uk/dp/0670921602/) ‘Measure What Matters' by John Doerr: https://www.amazon.co.uk/dp/024134848X/ (https://www.amazon.co.uk/dp/024134848X/)  #6: 'Only the Innovative Will Survive' With Joe Cripps, Co-founder and MD at Trail: https://hospitality-mavericks.captivate.fm/episode/6-only-the-innovative-will-survive-with-joe-cripps-co-founder-and-md-at-trail (https://hospitality-mavericks.captivate.fm/episode/6-only-the-innovative-will-survive-with-joe-cripps-co-founder-and-md-at-trail)  Meez: https://www.getmeez.com/ (https://www.getmeez.com/)  meez's Instagram: https://www.instagram.com/getmeez/ (https://www.instagram.com/getmeez/)  Josh's Instagram: https://www.instagram.com/joshlsharkey/ (https://www.instagram.com/joshlsharkey/)  Connect with the podcast: https://colossal-designer-2784.ck.page/40ada1483a (Join the Hospitality Mavericks newsletter): https://rb.gy/5rqyeq (https://rb.gy/5rqyeq)   Download Your Free Copy of From Fragile to Agile White Paper here

Bernadette Butler is the CEO and Co-Founder of StoryTap, a tech firm that works with companies to increase their brand engagement by giving their customers a voice and the ability to share it through personalized videos.With offices in Vancouver and Toronto, Bernadette says StoryTap also works with clients to create easy to use video assistants. Bernadette says she's excited for where women are going in the tech world, but says there are still a lot of challenges for female founders.Early on in her career, Bernadette joined a variety of networks where she received tips from well-meaning and successful women - tips like don't wear dangly earrings, and to lower her voice when talking to people…in other words, become more masculine to overcome the female barrier.The Fast ThreeWhat is your favourite podcast or source of information? Master Class  What are you currently reading? Play Bigger by  Al Ramadan, Dave Peterson, Christopher Lochhead & Kevin ManeyWho is currently inspiring you? I am obsessed with Storytelling and authenticity, I don't have one person. I get inspired by a ton of people Learn moreStorytap: https://storytap.com

In Lochhead on Marketing episode 127, we talked with Al Ramadan, Co-founder of Play Bigger Advisors and co-author of Play Bigger, the book. On that episode, we unpacked the upcoming Rivian IPO. Now that Rivian has gone public, we thought it would be cool to get together again, and unpack what happened through a category design lens. Specifically, how Rivian was able to use their IPO not just as a financing event, but a category-defining event. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. The Rivian IPO: An Update after the Launch Al Ramadan recaps what Rivian IPO was during the public offering, which had a market cap of $60 billion at the time. This was already a very impressive number, considering that it was still an IPO. What people didn't anticipate is that after Rivian's launch, they blew well past that and now sits over $100 billion in valuation. As a result, they are now the third largest automotive company behind Tesla and Toyota. All in all, it is an incredible IPO, and one to observe in the future as it develops. Betting on Potential vs Performance Despite all that, there are those who are still skeptic of what had happen, and consider it as a fluke or a big risk. But it all boils down to betting on the potential of an idea, rather than just prior performance. Right now, some investors are seeing things in a new light. “I think it's hard for investors to understand because that's been just been the way they are. They look at multiples of revenue or multiples of trucks shipped, or all of those other vital metrics within an organization. But the new investors I think, are starting to look past that.” – Al Ramadan Paving the Way into a New Category What Al finds interesting is that currently, 70% or more of the market cap for the electronic car category is cornered by Tesla. Yet Rivian might have to potential to great its own category within it, and be the category king for it. Because Rivian is not just planning on the electronic cars and trucks. They are also including everything else that comes along with it. We're talking charging networks and stations, dealerships, and the like. It's taking into consideration the whole ecosystem, as supposed to just that one product. “So if you go into this with the mindset of like, I'm going to value this as an automotive industry as it was over the last 125 years, you're gonna miss big time.” – Al Ramadan To hear more from Christopher and Al and their thoughts and updates on the Rivian IPO, download and listen to this episode. Bio Al Ramadan is a co-founding partner of Play Bigger Advisors and coauthor of the book, Play Bigger. He also co-founded Quokka Sports, which revolutionized the way people experience sport online. Al then joined Macromedia and Adobe, where he spent almost ten years changing the way people think about great digital experiences. At Adobe, Al led teams that created the Rich Internet Applications category and helped develop the discipline of experience design. In the early ‘90s he applied data science to Australia's Americas Cup — an innovation in sports performance analytics. His work in sailing led directly to the idea for Quokka. He lives in Santa Cruz, California. We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on Apple Podcast! You may also subscribe to his newsletter, The Difference, for some amazing content.

Grant Johnson is the CMO at Emburse, a spend management company offering solutions that help organizations manage employee expenses, process invoices, and make payments. In this episode, Alan and Grant discuss his journey to become CMO at Emburse and his philosophy of five Cs for a CMOs playbook—culture, coaching, campaigns, category, and courage.  Grant says that “the only constant in the market is change, and your ability to adapt to it is key to ongoing success.” Listen to the full interview to hear Grant's advice for emerging marketing leaders and how being clear, compelling, and consistent play a major role.  In this episode, you'll learn: Category isn't restricted to your product The courage of conviction  Adapting to the change Key Highlights: [01:22] Grant is a nationally ranked tennis player [03:00] Grant's career journey  [05:34] Coming up with the five C's [07:34] Talking about culture  [09:19] Where coaching is important [11:05] Coaching the coach vs. coaching the employee [12:15] How Grant thinks about campaigns  [14:55] Thinking about category [18:12] Having the courage of conviction [19:56] Advice for first-time CMOs [23:53] An experience that defines Grant, makes him who he is today [25:10] Grant's advice to his younger self  [26:48] What marketers should be learning more about [27:54] The brands and organizations Grant follows  [29:06] The biggest threat and opportunity for marketers  Resources Mentioned:  Grant Johnson Emburse “emburse it” campaign Crossing the Chasm, by Geoffrey A. Moore Escape Velocity, by Geoffrey A. Moore Dave Peterson Celonis Celonis raises $1B Play Bigger, book by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney CMO Manifesto, book by John Ellet Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Grant's LinkedIn: https://www.linkedin.com/in/grantejohnson  Grant's Twitter: https://twitter.com/grantejohnson1    Emburse's Twitter: https://twitter.com/emburse  Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

As we all know, Context is everything. Around here, we believe that thinking about thinking is the most important kind of thinking. So if you want to design a different future, the context of your thinking matters. In this episode of Christopher Lochhead: Follow Your Different, we discuss context and much more with Kevin Maney. Kevin Maney is the co-founder of Category Design Advisors, where he and his partners advise CEOs on how to design and dominate market categories. He is also one of the godfathers of Category Design, and one of the co-authors of Play Bigger, alongside Al Ramadan and myself. We talk about a lot of topics that will help frame your think, and why the barriers to entry for Category Design keep dropping. We also discuss why Category Design is more important now than it was in 2006. To know why that's the case, stay tuned to this episode.   Kevin Maney On Playing Bigger It has been five years since Play Bigger came out, and there have been a lot of changes in Category Design over the years. Kevin suggests that they should get together again and pool together what they have learned over the years. That said, Kevin has noticed a few things that were big drivers of why category creation and design is so important. Some of them they have touched on in Play Bigger, but did not have the bandwidth to delve deeper into. These drivers are what Kevin and the others have been explaining to CEOs over the past years, so they can be aware of how important it is in dominating the market. Though the most obvious catalyst in the recent years has been COVID. COVID has accelerated the amount of category breakthroughs, mostly brought about by necessity.  “One of the things that always happens in these times of crisis or radical change like wars, a pandemic, or other things that truly shake up the world (is that) everybody starts doing things in different ways, or looking for new solutions. And it really opens up the possibility of creating new things and new categories that didn't exist before, solving old problems in new ways or, or addressing problems that have never existed before that arise because of what's going on.” – Kevin Maney Kevin Maney on the End of Friction In any business or market, there will always be friction present. One of the friction Kevin talks about is the friction of geography, and how that can affect the market. Because of such frictions, most people are limited to choose what is available, instead of the category leader for that market. Fast forward to today, and those frictions are slowly being removed. Now that people have access to a wider variety of the market, they will tend to gravitate towards the category leaders of said category. Which makes aiming to be a category leader is a must now, lest you get left behind. “The more that the friction of geography disappears, the more we can all choose the global, or at least national category leader of any particular category. So that makes it all the more important in whatever business you're in to try to be that category leader, or you're really just going to get sucked down the drain.” – Kevin Maney The Prevalence of Disintermediation Today The conversation then shifts to how different things are done today compared to just a few years back. In a way, there's more disintermediation nowadays compared to the .com era. One of the way it's very visible now is how we consume entertainment. With the advent of different social media platforms, normal people can interact directly with their idols, rather than having to go to concerts or shows. On the entertainers themselves, the old formula is getting discovered and debuting on TV or film. Nowadays, people could go viral on their own efforts, or at least without the backing of a major corporation and such. All this because we have reduced the friction required to make things possible. In the early 2000s, you'd need a lot of equipment, money, and know-how to shoot a simple video,

“The average company spends 25% of their operating budget on technology, they spend 24% of their budget on advertising.” Dan McGaw is an award-winning entrepreneur, speaker, and the CEO of McGaw.io, an analytics and marketing technology consultancy and SaaS platform, UTM.io. In addition, Dan also finds time to be a 500 Startups Mentor, and has previously started the first business accelerator in Orlando, FL. He's also a thought leader in the MarTech world and a CXL instructor on the topic. Having spoken at leading marketing conferences and online events, his expertise lies in helping businesses extract and interpret the right data to grow their revenue exponentially. Questions and topics we covered: Dan's story about his first marketing job promoting a band! How does Dan qualify leads for both of his businesses? How does Dan leverage automation to scale his service-based business? Why is building a MarTech stack so difficult? What are some ways that marketers can cut costs when building a MarTech stack? (Hint: don't use HubSpot) How can a business get a full inventory of the tools in their stack? What are the categories of MarTech tools? What are UTMs and why are they vital to a marketer's success? Is Google Data Studio a tool that all businesses should add to their stack? If Dan could mold the ideal marketer, what skills would he want them to have? You can say hello to Dan via: Linkedin - https://www.linkedin.com/in/danielmcgaw/ Resources mentioned Text “Martech” to 415-915-9011 for a free copy of Dan's book “Build Cool Shit” (this is to help business owners build a great tech stack) “Ego is The Enemy” by Ryan Holiday - https://amzn.to/3nSsvRg “Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Marketers” by Al Ramadan, Christopher Lochhead, Dave Peterson, and Kevin Maney - https://amzn.to/3waVfZb Effin A/B Test Calculator (Chrome Extension) - https://chrome.google.com/webstore/detail/effin-ab-test-calculator/ijndnpondlemhcgdmbdljpgohnlpejhp --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kennysoto/message

In this open forum conversation, we break down the myth of around category building — where most people get confused and how to better define the experience a company is building. Christopher Lochhead, Co-Creator of Category Pirates, Kevin Maney, Partner at Category Design Advisors, and Al Ramadan, Founder and Category Designer at Play Bigger, join the show to discuss category building it's all its finer details.The three cover:Common category building mistakesWhen to use category design and when to avoid itDriving market cap for growth companiesInviting analysts into the cycleAudience questions & answerThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can't see the links? Just search for Flip My Funnel in your favorite podcast player.

The electric vehicle category is a giant new mega category that is completely changing the transportation landscape. Rivian is a startup who has yet to ship a product, yet somehow is pioneering a differentiated category in EVs. It is also on the verge of what will likely be a massive, multi-billion dollar IPO. In this episode of Lochhead on Marketing, Al Ramadan and I unpack all of it through the category lens. He has been blogging about this lately, so it seems fitting to invite him and have a conversation about it. If Al's name sounds familiar, that's because he and I co-founded Play Bigger Advisors, and coauthored the book, Play Bigger together. So sit back and enjoy this dialogue between two category design enthusiasts as we share our thoughts on Rivian's new upcoming massive IPO. Al Ramadan on Rivian and the Upcoming IPO Al shares his thoughts on Rivian, and what they are doing for the Electric Vehicle category. He describes its founder as something of a combination of Steve Jobs and Elon Musk, and thinks he is a remarkable entrepreneur. He then talks about the upcoming IPO they have planned to release around Thanksgiving. “A couple weeks ago, they announced that they're going to do this IPO around Thanksgiving. And it's an IPO, not a spec. All of the other EVs are going out with specs. And the zinger was that the market cap was going to be $80 billion. Bigger than GM, bigger than Ford. But it was just this moment in time where you look at this thing is like, “what, they haven't shipped the vehicle”. And they've valued more than Toyota's entire SUV line and Ford or GM, it just doesn't make (sense). That's just crazy. And so the category designer in me sort of took over and started dissecting all of their filings and I came up with a few insights that I think is worth sharing. ” - Al Ramadan The Potential of the Rivian IPO For something that has not even shipped the product yet, it seems amazing that they are valued so highly. For it to do so well at this point, it must've hit all the right notes and laid out its potential to be able to grab the attention of investors and consumers. “What they miss always, is what the real drivers of market cap are. Which is, number one: what's the potential for this category? Number two: do we believe that this company can prosecute the magic triangle company; product, company, and category and earn 76% of the economics? And number three: when we look at their numbers, metrics, financials, etc., are we comforted about the first two things? And if the answer to all of those is that you got a company who's designing a market category, that right now looks like that has the potential of almost infinity.” - Christopher Lochhead Al agrees with this points, and further explains how this new IPO is changing the vehicle industry, and how the transactions and support will be implemented once it comes out. Up until now, most EVs still operate in the traditional car dealership model. Rivian seeks to create a new category centered not just on the cars, but the services provided with it. Reactions to the Rivian IPO One of the things that piqued Al's interest was how certain people or companies reacted when the valuation for the Rivian IPO went out. One particular instance was Elon Musk tweeting about it, saying that they should at least put out a product before the IPO. It seemed illogical that someone like him would be alarmed by this, especially if you're perceived as being the king of a certain category. Yet for a brief moment there, it seems that he has shown concern over the matter, and saw a challenger on the rise. According to Al, it's right that he would be concerned. Because if you look at it, Rivian seems to be taking the Electric Vehicle category and evolving it to something that can make their current category obsolete in the future. While the implementation of which remains to be seen, it's definitely enough to be concerned about.

Welcome to Pillars of Wealth Creation, where we talk about building financial freedom with a special focus in business and Real Estate. Follow along as Todd Dexheimer interviews top entrepreneurs, investors, advisers and coaches. In this episode, Todd talks with cybersecurity expert Dr. Eric Cole about the risks of cyber attacks on your business and how to protect yourself from them. With more than 30 years of network security experience, Dr. Eric Cole is a distinguished cybersecurity expert and keynote speaker who helps organizations curtail the risk of cyber threats. Dr. Cole has worked with a variety of clients ranging from Fortune 500 companies, to top international banks, to the CIA. He has been the featured speaker at many security events and has been interviewed by several chief media outlets such as CNN, CBS News, FOX News and 60 Minutes. Dr. Eric Cole has also been a member of many key organizations including the Commission on Cybersecurity for the 44th President, SME for the Nuclear Regulatory Commission, Purdue University Executive Advisory Board and more! As a world-renowned cybersecurity entrepreneur and founder of Secure Anchor Consulting, Dr. Cole understands the dangers of cybersecurity and knows how to build successful companies. Based on his experience, he shares lessons learned from overcoming adversity and staying committed to your purpose. Dr. Cole focuses on security and innovation with a mission to make cyberspace safe in a world where it can be an unrecognized danger and threat. 3 Pillars 1. Invest in what you know 2. Have a real business that runs without you, makes money, and is a sellable asset 3. Keep the money you made by not working for others Books: Cyber Crisis by Dr. Eric Cole, Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, and Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney You can connect with Dr. Cole at secure-anchor.com or ecole@secure-anchor.com Get your tickets to the Northstar Real Estate Conference here: https://northstarunlimited.live/nrec-2021/ Interested in coaching? Schedule a call with Todd at www.coachwithdex.com Connect with Pillars Of Wealth Creation on Facebook: www.facebook.com/PillarsofWealthCreation/ Subscribe to our email list at www.pillarsofwealthcreation.com Subscribe to our YouTube channel: www.youtube.com/c/PillarsOfWealthCreation

Watch this interview: https://youtu.be/BalVtn_SoQk Check out Play Bigger's Website: https://www.playbigger.com/ Download (for free) Play Bigger's Lightening Strike Mobilization Kit: https://www.playbigger.com/book About Al Ramamdan: Al Ramadan is the Founder and CEO of Play Bigger and co-author of “Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets” He enjoys helping others achieve their full potential and pushing them to play bigger. He's obsessed with technology and building categories, companies and products. After almost 30 years of being an executive, he feels lucky to have discovered a role that suits his style. A supporting role, behind the scenes, for some of the greatest founders, teams and companies of tomorrow.

In today's episode we're joined by Dr Christine Bailey, Founder of Sophia Marketing and Author of 'Customer Insight Strategies: How To Understand Your Audience and Create Remarkable Marketing'.In this episode we discuss:Have the principles for gleaning customer insight changed over the last 20 years?What makes an insight insightful?The 5 sources of data you need for meaningful marketing analysisWhat's the #1 obstacle that prevents customer insight from being gleaned?Why monthly or quarterly marketing targets might actually prevent remarkable marketingWhy getting outside of your comfort zone is a critical component in gleaning meaningful customer insightsReferenced on this episode:Christine's book, Customer Insight Strategies: https://www.koganpage.com/product/customer-insight-strategies-9781789662504 & https://amzn.to/3umOoJtMarketing Technology Landscape Supergraphic: https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/[Book] Thinking Fast and Slow by Daniel Kahneman https://amzn.to/3yG4H7L[Book] Play Bigger by Al Ramadan, Dave Peterson,Christopher Lochead and Kevin Maney: https://amzn.to/3wABlpnJolt by Richard Tyler: https://amzn.to/3voHyoo CONNECT WITH CHRISTINE / SOPHIA MARKETINGhttps://uk.linkedin.com/in/drchristinebaileyhttps://twitter.com/christinebaileyhttps://www.sophiamarketing.co.uk/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.

GUEST BIO Adam is the CEO and Founder of Strata SFR, a Build-To-Rent and SFR Portfolio Brokerage. He also co-founded OwnAmerica, a marketplace for single-family rental property portfolios that was acquired by Renter's Warehouse in late 2018. He's a leading expert on the Build-for-Rent market by providing guidance on go-to market strategies for regional builders and land/lot developers. He also assists them at expanding their transaction volume and revenue by servicing the ever-increasing demand for Single Family Rentals (SFR), particularly from institutional investors that own and operate rental homes in the US. Adam is also an authority on the acquisition and disposition of SFR portfolios nationwide. He has helped facilitate SFR transactions totaling hundreds of millions in volume and was one of the earliest to recognize the portfolios of stabilized Single Family Rentals- a product that deserved a specialized service composed of network of owners and buyers active in the space. HIGHLIGHTS OF THE EPISODE 02:06 - Background of the guest 05:49 - The investor-operator institutionalization 08:31 – Is/Are your single-family rental property/properties qualified? 15:40 – Is it more advantageous to sell properties in a portfolio or off of one? 21:48 – Build-for-Rent and how it works KEEPING IT REAL 25:29 - Bridging the gap between investors and property owners 28:15 - Making SFR and Built-For-Rent deals efficiently with Strata SFR 33:35 - Bringing technology to the table 36:05 - Learn to say no 37:05 - Finding your path RAPID FIRE QUESTIONS 40:55 - Favorite Books - Play Bigger by Dave Peterson, Al Ramadan, Christopher Lochhead, and Kevin Maney | Tribe by Sebastian Junger 43:55 - Best Habit – An hour out of the day to talk to someone about anything substantial | Coffee! 46:16 – Self manage or outsource? 46:25 – Cash flow vs. Equity 46:56 - Best Tool – Slack | Google Meet NOTABLE QUOTES (KEY LESSONS): “The litmus test for really any specialist in any sector whether it's Single Family Rental or portfolios or Multi-family or anything, is knowing how and when to say no. Because if you chase everything that comes along, you're gonna be wasting a lot of time and it's almost impossible to do any real business unless you know exactly what you're looking for to a very high degree of specificity.” “I talk about the 3 Ps, passion, persistence, perseverance. Find something you love to do, do it always and get better at it. Overcome the roadblocks. They'll eventually almost never really stand in your way from getting further. And if you could find that thing that you're passionate about, it takes care of the other Ps. And if you could find that one thing that you're passionate about, you don't mind doing it consistently. You're not gonna mind overcoming the obstacles because it'll be intrinsically fun for you because you have passion about it.” CONNECTING WITH THE GUEST Official Website LinkedIn #ExperimentBroker

Saya membahas buku Play Bigger karya Al Ramadan. Buku ini membahas bagaimana sebuah perusahaan mampu mendominasi dan menjadi pemimpin pasar. Untuk menjadi pemenang bisnis masa kini, kita tidak lagi mengalahkan pesaing yang sudah ada sebelumnya. --- Support this podcast: https://anchor.fm/si-kutu-buku/support

Let's have a collective cheer for the return of Whatcha Readin'?! where Jeff and Christie welcome special guests to discuss some of the latest intriguing tomes that have really stuck with them. For the 10th edition of this series, Camille Clemons, Director of Business Development at Cohen & Co. joins the show. Christie kicks off the discussion with a book who's stories captivated her - Think Like a Rocket Scientist by Ozan Varol, with a lesson of how industries that bring in outsiders can disrupt their processes in the best ways, and much more. Camille gets deep with her choice of Being Mortal by Atul Gawande, which delves into the nature of life and death and our culture's behavior around it.  Jeff finishes out the conversation with two books, The Happiness Advantage by Shawn Achor about positive psychology and happiness fueling success. Also, Play Bigger by Al Ramadan, et al. about owning a category by being different in a substantial way. WANT MORE WHY AND THE BUY? Join our new listener group for discussions about episodes and other helpful resources for your business! Get access to the greenroom. Go behind the scenes with past, present and future guests! Follow us on LinkedIn! Don't forget to subscribe, rate and review our podcast. It only takes a second and helps us make more podcasts for you. The Why and The Buy is a Pod About It Production.  

Today, in The Propreneur Podcast, we are celebrating our 100th episode! First of all, let me thank everyone who has been part of our growing community. Here we are at the end of the year, and it has been my goal every year to read as many books as I can. In this episode, let me share with you my list of must-read books of 2020 to enhance yourself and your business.   BOOKS FOR PERSONAL MASTERY: Limitless: Upgrade Your Brain, Learn Anything Faster, and Unlock Your Exceptional Life by Jim Kwik Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Benjamin Hardy Tiny Habits: The Small Changes That Change Everything by BJ Fogg Average Sucks: Why You Don't Get What You Want (And What to Do About It) by Michael Bernoff Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney Girl, Wash Your Face: Stop Believing the Lies About Who You Are So You Can Become Who You Were Meant to Be by Rachel Hollis Personality Isn't Permanent: Break Free from Self-Limiting Beliefs and Rewrite Your Story by Benjamin Hardy   BOOKS TO IMPROVE YOUR BUSINESS ACUMEN: This is Marketing: You Can't Be Seen Until You Learn To See by Seth Godin Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future by Cameron Herold Ego, Authority, Failure by Derek Gaunt The Infinite Game by Simon Sinek Peaks and Valleys: Making Good And Bad Times Work For You--At Work And In Life by Spencer Johnson   REQUIRED READING: DRIVE Sales: The 5 Secrets to Increase Your Sales by 400% by Woody Woodward          Get a copy of the book at https://www.drivesalesbook.com Delivering Happiness by Tony Hsieh The Road Less Stupid: Advice from the Chairman of the Board by Keith J. Cunningham Never Split the Difference: Negotiating As If Your Life Depended On It by Christopher Voss and Tahl Raz Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini Influence: The Psychology of Persuasion by Robert B. Cialdini Yes, And: How Improvisation Reverses "No, But" Thinking and Improves Creativity and Collaboration--Lessons from The Second City by Kelly Leonard and Tom Yorton   RANDOM CATEGORY: Ready Player Two by Ernest Cline Born Standing Up by Steve Martin Endurance: Shackleton's Incredible Voyage by Alfred Lansing   DINO'S BIO: Dino Watt is a dynamic, highly sought after keynote speaker, private practice business advisor, best selling author, and certified body language and communication expert. As a business relationship expert, Dino understands that people are the heart of any business. His interactive training style will bring your audience to roaring laughter and move them to tears. Whether he is training on C.O.R.E Culture, Sales and Sales Support, or Making love and business work, your audience will rave about Dino and the energy he brings to every event. Dino has spoken for MKS, American Association of Orthodontists, PCSO, Pitts Progressive Study Group, The Shulman Study Club, Keller Williams, Sotheby's, DentalTown, Ortho2, OrthoVoice, and many others. Out of all the accolades Dino has received, the one he is proudest of is title of PHD, Passionate Husband and Dad. Dino has been married to his wife Shannon for 24 years and together they have raised 3 amazing adults.  

This interview features Nazim Ahmed of CanvasPop who's been through many Null states to multi-million a year businesses. We go through multiple businesses Naz has started and grown, a hyper growth product that ended in failure, staying true to yourself, and great advice for founders in every stage of their career. It's quite a ride and we're excited to have you join us. This podcast is brought to you by Dignified the Digital Products Lab. If you need help with Business & Product Strategy, Building a product, Innovation, or engineering we're here for you: goodday@wearedignified.com Show Notes: Books mentioned: Messy Middle by Scott Belsky, Shoe Dog by Phil Knight, and Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney Our agency Dignified Twitter link @brandonwaselnuk Intro music by our friend Jack H. Litster

Naomi Rozenfeld is the EVP of Revenue at Wix Answers, where she leads the global Marketing and Sales strategy. Naomi is passionate about helping companies and start-ups provide best-in-class customer experiences and transforming the way companies provide Customer Support. She was previously the Director of GTM at Wix Answers and Head of Product Marketing at Wix.com. Prior to joining Wix.com, Naomi was an Entrepreneur and founded two travel start-ups.   Questions   Could you share with us a little bit about your journey? Could you just share with us a little bit about what Wix provides and how you're able to meet your customer's expectations based on what the market is looking for? In terms of customer experience and Wix being able to fulfil that for their customers, what are some of the ways that you differentiate yourself from other service providers that give that same kind of service? Could you share with us maybe what's one online resource, tool, website, or app that you absolutely cannot live without in your business? In your journey, in your professional journey and even in your personal journey, are there any books that have had the biggest impact on you, books that have really inspired you? Maybe could you share one or two with us? We have a lot of listeners who are business owners, some of them are managers in organizations where they are charged with the responsibility of enhancing customer experience, building customer loyalty, and they feel they have great products and services, but they lack the constantly motivated human capital. If you are sitting across the table from one of those persons, what's the one piece of advice that you would give them to have a successful business? Could you share with us maybe one thing that's going on in your life right now that you're really excited about - maybe something you're working on to develop yourself or your people. Where can they find you online? Do you have a quote or a saying that during times of adversity or challenge you'll tend to revert to this quote, it kind of helps to get you back on track or keep you focused on what you need to achieve or get through?   Highlights   Naomi’s Journey   Naomi shared that quite a long time ago; she started her journey as an entrepreneur. She always had this dream to build her own business, be her own boss. And she set out on that journey; she would say a pretty young age. She started her first startup, she was always very passionate about the travel space, it seemed ripe for disruption, or there were a lot of startups trying to tackle a lot of everyday problems that people had when it came to traveling.   She founded her first startup with two other founders, which quickly actually turned into a full on business that was just running already by itself. They had won a really big tender from the Jerusalem municipality for travel and very quickly just became a business. She sold her shares there and she went on to found the second startup with another founder, also in the travel space, trying to tackle a completely different problem, which was more about travel marketplaces and just travel ideas.   And that one pretty much hit her in the face. She would say about a year into it, her co-founder and her had very different views of how they wanted to take that startup forward. And she’d found herself pretty much one year with a startup that she put a lot into just basically fizzling. So, she pretty much hit that 99% statistic of startups failing.   And at that point she had a friend who she’d known from one of the accelerator programs that she was part of that said to her, “Hey, I know that they're trying to build a product marketing team at Wix, would you be interested if I connect you to somebody?” She was kind of broke looking for a job that was a little bit more stable and going to provide her with a little bit more stability. And she said, “Sure, why not?” Her idea was to go to Wix maybe for a couple of years, save up again and go back to being an entrepreneur. And here she is, six and a half years later, still at Wix.   What Does Wix Provides And Meeting Customer’s Expectations   Naomi shared that Wix is a pretty well known as a cloud-based web development company that makes it easy for anybody to have an online presence. And that could be everything from creating your website online, your portfolio, regardless of what business or vertical you're coming from. And also to provide you with all of the tools that you need in order to maintain and to run your business on a daily basis. So, everything from managing your bookings to your payments, to your customers and all of that communication is pretty much what Wix is known for in the industry. And she had pretty much started in the marketing department, heading the product marketing team there. And there's always been a very, very huge focus as a SAS centric company on product.   And everything that they did in terms of marketing was about how do they enable their users, how do they inspire them? But there was always a very strong connection to the product.   And she would say about a couple years into her journey at Wix, she had heard about this new B2B product, something completely different than what they were doing at Wix. Wix is a very successful and large B2C company, today they have almost 200 million users around the world and there was this new initiative starting kind of inside of Wix that was looking to go to market. And basically what it was, was looking to take their home-grown, in-house built platform that they use for customer support at Wix, and to start basically offering that to other businesses. She was super intrigued; she met with Elad Eran who is the CEO of Wix Answers.   And he was basically running this project from day one. And she had met him for a cup of coffee, and she had heard about his vision. She would hear about customer support as something that was completely new to her. And she had known a lot about marketing, a lot about obviously like web tools being part of Wix and suddenly there was this new product that was completely unrelated to Wix, for total B2B in terms of its business model and its needs that was looking to basically launch out of the larger wix.com.   And she heard about his vision, she heard about this story and at that point, her knowledge on support was maybe Zendesk. She had known that Zendesk was a tool that you use, obviously for customer support for more than that, she didn't really know. And she was so intrigued and excited to hear about where they saw this product going and that the same pain point that Wix was trying to solve for many years ago and building out this own in-house technology that was now also very relevant to other businesses 10 years later, she really want in on this. And, pretty much from that point, the rest is history and she has been with Wix Answers since that point.    What Are Some Ways Wix Differentiate From Other Service Providers   Naomi stated that this is a really good question, in terms of tooling and obviously looking at this industry, which is a very saturated space and a very competitive one at that.   Any business, regardless of how big or small you are, you're always going to need tools to communicate with your customers, that's really pretty much like the heart of every business is communicating with your customers and supporting them. And she thinks what really is different about Wix Answers is the story that kind of lies behind how this product came to be. And it's a lot like AWUS when you think about it; the only difference is that they didn't really create an industry. They were a real business that they were growing super fast. Wix was at the point of this tipping point of explosive growth; their users were growing by the millions.   They were a SAS centric company; they really needed ways to connect the product teams, the marketing teams with the user voice. And from day one, they've always been very centered around capturing that user voice in terms of their future roadmap, their strategy, and really understanding where they were going as a company.   They looked in the market for tools and nothing really was able to capture all of that, nothing was really able to connect all of those dots or put knowledge at the hands of their users in the way that they had imagined it, nothing was really kind of connecting support to the internal part of the organization. It was always those traditional help desks, where you expect your users to go open a ticket, get a reply, and then you just solve that ticket and you're done with that.   And they saw it as much more, they knew that their product teams are their future roadmap would had to be connected to the users. So, they set out on this journey to build this tool. Now, if you look in the market today, there's a lot of different solutions that offer basically everything, you can connect all of your different channels. You obviously can have a lot of timeline view of your customers, but what really sets Wix Answers apart is the way they built the foundation of it.   So, all of your channels are just seamlessly connected into one single timeline. So, regardless of whether a user or a customer starts to chat with you, and then they want a call back, or they want to get an email, or you want to follow up with an article, everything is just the seamless transition between channels.   And that's just pretty much a by-product of them building their own in-house technology. So, they don't have third-party apps, and they don't have third-party vendors that are integrated into their platform. Everything is just pretty much built in into one really cohesive product and platform.   And the end result is that your users have a much more seamless transition between any of your channels. You obviously have much pure and better customer data and just data at all. And the agents have one interface that is like that single source of truth about your customers. And that she would say is pretty much one of the biggest differentiators that they have today. And when it comes to like scale and doing things in high volume, they know a thing or two about that in terms of growing really quickly.   And there's a lot of businesses that they talked to today, whether they're startups or even really large scale operations that do things at high volume. And when you're trying to do something at high volume, and you need to move the needle just a little bit, even if it's just 1% or just a small fraction of making changes that has really large implications.   And what they found is that even smaller organizations like startups that were very lean and needed to move really quickly were suffering from the same thing that really large businesses were suffering from. And that was just a high dependency on development and high cost of running their operations, because they really needed that R and D dependency in order to move or to execute anything within the support organization.   And the way they had engineered and designed this platform was that pretty much, if you want to make a change between now and tomorrow, you want to launch a new channel, you want to change your entire help center. You have to pivot, or you need to just really quickly adapt, you're able to do that without having to go to a project manager, who's going to build it out or plan it for you. You don't really need the developers to obviously start building that out for you and then launch. And that ability to go faster than ever, and to move and to iterate in a much faster way is really, really impactful for businesses today, especially when support and CX is really like the heart of any business and organization.   Me: I agreed, totally agreed. So, Wix has definitely been able to bridge that gap for a way that customers can communicate with their clients in a very easy, seamless, frictionless way. And people don't like to jump through hoops, the less steps that they have to take the, the much better experience that they have. And you want them to feel motivated to interface with your platform.   App, Website or Tool that Naomi Absolutely Can’t Live Without in Her Business   When asked about an online tool that she cannot live without in her business, Naomi stated that she’s not sure that she’s going to be that creative with this one. It might actually sound a little bit mundane, but she feels that LinkedIn has pretty much changed her life and so many people around us.   She remembers when she started at this, business cards were a big deal, they still are. She has a whole bunch of business cards sitting in her bag waiting to be given out probably the next conference, if they'll have one in the near future given this whole COVID situation.   But LinkedIn really made it easy to get to people that you would otherwise have a hard time getting through to. And she finds that so many interesting conversations, partnerships, relationships have just started on LinkedIn, and it's just become like a tool that she really can't live without, regardless of whether if it's on a personal connection level or even within their business. Just reaching out to people and striking up a conversation around subject matter that's important to you, it's just really become easier than ever thanks to LinkedIn.   Books That Have Had the Greatest Impact on Naomi   When asked about books that had the biggest impact, Naomi stated that there's a book that she read actually many years ago, it was about 5 years ago. She read this one with her son, they made it kind of like an everyday thing that she would read to him chapters in this book. And it's actually written by RJ Palacio and the book is called Wonder, and it's actually a children's book. She always thinks that somehow children's books always have like very interesting messages about life in them and this one really kind of got to her. It was a story about a friendship and just how raw human relationships and how complex they can be sometimes. And obviously this was written for probably children between the age of 10 to 12, but it was just a really wonderful book that was just drawing a lot of depth in terms of human nature, friendships, fear, courage and that one kind of stuck with her.   Another book that she actually just finished as of recently, that's more in the adults playing field is called Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan. And this one's a very interesting book as well, they kind of title it as how pirates and dreamers, innovators can create and dominate markets.   And what she really, really loves about this one is that a lot of the way we look at things is just the mindset. And sometimes to really succeed at something, you just need to change the conversation or change the category, or just change the way you approach something. And it just really comes from this place of not being the follower, but just trying to find different ways to lead. And that's been a book that she will probably be revisiting again, very well-written and some really good ideas in that one. It's called Play Bigger.   Advice for Business Owners to Have a Successful Business   When asked about advice that she would give a business owners to have a successful business, Naomi mentioned definitely focus.   It sounds really simple and she can say first-hand, she has always struggled with this herself. Also, in the businesses that she has built and also with the teams that they lead today, especially when you're working with talented people that have a lot of different ideas and especially when you're building any new business, you want to pretty much just tackle it all.   And she would just say that sometimes focus is something that actually really motivates the teams, it sounds a little bit contrary or counter-intuitive because you can have a lot of really great ideas and people get highly motivated by them, but then trying to tackle too much too soon or not, all of your areas of strengths can sometimes be very de-motivating to teams and people that are helping you obviously grow your business and create the strategies and taking things forward on a daily basis. So, focus has tended to be something that, where she feels when there needs to be a push to motivation, just to look at everything, look at that one area that you can really do well at, obviously involve your teams, talk to them, and that focus has a tendency to kind of invigorate that sense of like, “Okay, we're really going to go after this. We're going to tackle it and we can really win.”   What Naomi is Really Excited About Now!   Naomi shared that there's a lot of things that are going on right now. There's definitely a project that she thinks they've been working on really, really hard that she knows is a cross team effort and was something that was really new and different that they were trying to launch.   And it's a new community that they're going to be launching next month, that's going to actually be in the space of customer experience, and they're looking to really create a whole new conversation with people and connect them in a way that they haven't really been connected before in this space.   And it's been something that they've been planning as a team for a very, very long time carefully considering the leaders, the brands, the emerging technologies and companies that they really wanted them to be part of this conversation. And she knows it was a huge cross team effort that they've been basically putting a lot of resources and focus on that. She would say that that's something that right now they're super excited about, and it's going to be a really big one for them in terms of successfully launching this next month.   Where Can We Find Naomi Online   Naomi shared listeners can find her at – LinkedIn – Naomi Rozenfeld LinkedIn – Wix Answers Website – www.wixanswers.com   Quote or Saying that During Times of Adversity Naomi Uses   Naomi shared that there's something that kind of stuck with her, she thinks more so as a woman and as a woman in business, also as a mother, she has two boys, but also a girl. So, she understand that the way that we want to sometimes lead things and prove our independence, sometimes we need to push a little bit harder than some of our counterparts.   And there's definitely a quote that kind of stuck with her from Ruth Bader Ginsburg. It went something along the lines of, “My mother always told me to be a lady. And for her, that meant to be your own person, be independent.”   And that's something that she pushed through on a lot is just being really, obviously your own person, to be independent, but also from the aspect of being a woman and what that means today, especially in the business world and leading teams and to see women obviously in positions of power and making really big decisions, that for her is like a quote that goes really far.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners   Links   Wonder by R.J Palacio Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan   The ABC’s of a Fantastic Customer Experience   Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC’s of a Fantastic Customer Experience.”   The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

Welcome to this first episode of my new podcast, Take My Advice.I'm Ollie Henderson, and I started this podcast mainly because I just wanted to speak to some fascinating people about subjects in which I'm interested. They range from the future of work, and how that intersects with our personal lives, to marketing, management, entrepreneurship and sport.In this episode, I speak to one of my favourite business authors and podcasters, Christopher Lochhead. Christopher wrote the best-selling book Play Bigger with Al Ramadan, Dave Peterson and Kevin Maney and it's a how-to guide on category design, which I've linked to below. With Heather Clancy, he also wrote Niche Down, which focuses on how entrepreneurs should identify and own their own niche, whatever size business you're running. He also presents two fantastic podcasts. Follow Your Different is one of the top business podcasts in the world; repeatedly in the top five, and Lochhead on Marketing is a must-listen for marketing advice from one of the best around. He's also a straight shooter as well as a genuinely nice guy.If you enjoy this show or any of the other future episodes, please make sure you subscribe. Also, check out and subscribe to my newsletter, Future Work/Like You'll be joining thousands of others based around the globe who are interested in my take on how we react to our fast-evolving world. Links:Future Work/LifePlay BiggerNiche DownFollow Your DifferentLochhead on MarketingMophie Wireless-Charging UV Phone Sanitizer See acast.com/privacy for privacy and opt-out information.

Everybody has had to make the shift to being digital these last few months, and today's guests are co-founders of Ludic, and are on a mission to activate digital organisations. A key skill they've seen in such transformations is the need to be curious as leaders. Garrick Jones and Paul Ashcroft are co-authors of their new book ‘The Curious Advantage', and we unpick their key learnings in this episode. Tune in to learn more about their seven C's of curiosity, removing blockers and how to measure the value of curiosity in business.Founded in 2004, Ludic Consulting is a global consulting and design business enabling organisations to more powerfully make decisions, implement and transform for an online distributed workforce. Links mentioned in this showThe Curious Advantage: https://www.amazon.com/Curious-Advantage-Paul-Ashcroft/dp/1648713513/The Cognitive Bias Codex: https://www.teachthought.com/critical-thinking/the-cognitive-bias-codex-a-visual-of-180-cognitive-biases/ Susan Collier: https://www.ram.ac.uk/staff/susan-collierJacob Collier: https://www.youtube.com/channel/UCtmY49Zn4l0RMJnTWfV7Wsg‘Play Bigger' by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin ManeyHosted by Gillian Davis, co-author 'First Time Leader; Foundational Tools to Inspire and Enable Your New Team' this podcast is to inspire managers to step up and lead their teams. We talk to those on the front line and get managers to share what has worked, what hasn't and what resources they have tried and tested.This podcast is powered by OverTime, a company that helps new leaders build great teams, products and companies. For more information, visit www.OverTimeLeader.com.

In this episode, we are super excited to be joined by our incredible guest, Matthew Kenney. We have been a fan of him for so long and absolutely adore what he’s doing. When it comes to plant-based eating, raw food, and next-level cuisine he is one of our biggest inspirations.   Starting out as a classically trained chef, Matthew came to realize that the best food in the world was plant-based. To him, it is the most exciting and flavorful cuisine and one you can indulge in every single day.   Matthew has truly made incredible strides in the space of plant-based eating and is considered one of the world’s first leading chefs at the forefront of plant-based cuisine. He is a culinary educator, the author of 12 cookbooks, and the CEO of Matthew Kenney Cuisine; a multifaceted lifestyle company specializing in plant-based cuisine. He also has 28 restaurants operating throughout 15 international cities and spanning five continents!   In this episode, Matthew shares about his personal and professional journey with plant-based cuisine, what he has done to take raw vegan eating to the next level, and what he believes the future of nutrition and healthy eating will hold. Whether or not you eat a lot of plant-based foods, we’re sure you’ll find this episode inspiring food-wise, career-wise, and lifestyle-wise!   IGNTD Specials: IGNTD Live Online Groups (Free for 14 Days) IGNTD Subscription ($43 per month & 30 days of Live Groups included) IGNTD “Once an Addict” Campaign   Topics Discussed: [:30] About today’s episode with Matthew Kenney! [2:10] Our review of the week. [3:46] Our quote of the week. [5:18] More about our incredible guest, Matthew Kenney. [10:20] The non-fire, fireside Zoom chat portion of the podcast! [10:50] Sophie shares what she loves about Matthew Kenney and how he has influenced her own path. [11:55] Matthew introduces himself and speaks about his career and journey with food. [15:40] Sophie’s journey with eating healthy. [17:28] Matthew shares his thoughts on not being 100% plant-based. [19:46] Matthew shares a story from the ’90s when he began to shift toward plant-based foods and how he ultimately came to open up his first plant-based restaurant. [23:39] Adi’s first experience with plant-based raw food. [25:05] Why presentation is key for plant-based food and what Matthew has learned about how to elevate the experience of plant-based food. [26:26] The tests and tribulations Matthew has been through to get to where he is today. [29:56] Matthew shares more about the challenges he has overcome en route to greatness. [32:46] Matthew shares about some of his newest developments with his restaurants and online courses and how he is taking it to the next level to plant-based cuisine. [34:50] Talking innovations in the online space. [35:43] Elevating raw vegan food and our experience (and why we fell in love with) eating vegan. [38:57] Matthew reflects on his journey and shares what he hopes the next 10–15 years will look like for plant-based food. [44:27] Projects Matthew is currently working on that he is excited about. [48:14] The best advice Matthew has ever received. [49:20] Matthew’s proudest moment to-date. [49:47] Matthew’s most challenging moment to-date. [50:41] Matthew’s daily self-care practices. [51:58] What gets Matthew ignited? [52:28] Thanking Matthew for joining the podcast!   Mentioned in this Episode: Matthew Kenney Freedom: Medicine Words for Your Brave Revolution, by Jaiya John PLANT FOOD + WINE in Los Angeles Double Zero in Los Angeles Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, by Al Ramadan, Dave Peterson, Christopher Lockhead, and Kavin Maney   Find out more about IGNTD: IGNTD.com IGNTD.libysn.com   Subscribe to the Podcast iTunes, Google Play, Stitcher, Spotify   Follow us on Social Media! Facebook: IGNTD Instagram: @IGNTD.me Sophie’s Instagram: @Sophie.Jaffe Adi’s Instagram: @DrAdiJaffe   If you enjoyed this podcast… Please let us know what you want to hear about! Tell us in the comments or send us an email at info@igntd.com.   About Our Sponsor: Philosophie Superfoods The Philosophie offers cleanses and other nutritional products that are unlike any of the other supplements and detoxification programs on the market. Why? Because they actually nourish the body with whole, live, nutrient-rich foods. Each of the Philosophie superfoods and protein blends is vegan, raw, gluten-free, and has absolutely no filler ingredients.

Getting out of ‘reactive mode' has been a very prevalent theme of mentoring this year. So how can we as leaders best let go during a crisis? In today's episode I'm excited to explore this with Jerry Colonna, a certified professional coach. Tune in as we discuss putting away useless belief systems, building empathetic connections and what Jerry looks forward to for future leaders.Jerry is the founder and CEO of Reboot.IO, an executive coaching and leadership development firm. As a professional coach, he draws on his wide variety of experiences to help clients design a more conscious life and make needed changes to their career to improve their performance and satisfaction. He established his coaching practice in 2007.Links mentioned in this show:Reboot.IO: https://www.reboot.io/ Reboot: Leadership and the Art of Growing Up: https://www.amazon.com/Reboot-Leadership-Art-Growing-Up-ebook/dp/B0796SNDSK Second Home: ‘Play Bigger' by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney‘Comfortable with Uncertainty' by Pema Chödrön: https://www.amazon.com/Comfortable-Uncertainty-Cultivating-Fearlessness-Compassion-ebook/dp/B00BBXJH68/ Jerry Colonnas' interview on the Tim Ferriss Show: https://tim.blog/2019/06/11/jerry-colonna/ Hosted by Gillian Davis, co-author 'First Time Leader; Foundational Tools to Inspire and Enable Your New Team' this podcast is to inspire managers to step up and lead their teams. We talk to those on the front line and get managers to share what has worked, what hasn't and what resources they have tried and tested.This podcast is powered by OverTime, a company that helps new leaders build great teams, products and companies. For more information, visit www.OverTimeLeader.com.

Product is everything, and whether your ‘tech-savvy' or not, we all need to adopt the product thinking mindset as leaders. As Head of Product at Founders Factory, Seb Sabouné joins the show to share his latest insight into how we can best adopt this mindset. In this current climate with the coronavirus, it's important more than ever to grow as leaders through empathy and resilience. Hear what Seb teaches through his product coaching framework to help with just that. Links mentioned in this show: Founders Factory: https://foundersfactory.com/ ‘Play Bigger' by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney Hosted by Gillian Davis, co-author 'First Time Leader; Foundational Tools to Inspire and Enable Your New Team' this podcast is to inspire managers to step up and lead their teams. We talk to those on the front line and get managers to share what has worked, what hasn't and what resources they have tried and tested. This podcast is powered by OverTime, an agency that helps new leaders build great teams, products and, companies. For more information, visit www.OverTimeLeader.com.

2020 has been a whirlwind for us all so far. With Covid-19, Black Lives Matter and the economy, it can feel overwhelming as senior executives and entrepreneurs with what we can do (and not do). But if we allow ourselves to be vulnerable and open, the opportunity for growth opens. Today we're joined by Martin Enault, the co-founder and CEO of Intellitix. We discuss what role we play as leaders in the mental health dialogue, what we've learnt from our personal mental health journeys and what we should strive for in entrepreneurship going forward. A creative business leader with an explorer's ingenuity and drive, Martin Enault embraces new ways of experiencing the world and doing business differently. As Co-founder and CEO of Intellitix, the first company in the world using RFID for access control and cashless for large events, he's implemented the technology for festivals such as Coachella, Bonnaroo, Tomorrowland, Lollapalooza and the Quebec City Summer Festival. In 2013 he joined C2 Montreal as COO and CEO Asia-Pacific for C2 International. He's collaborated with some of the world's leading minds such as Richard Branson, James Cameron, Chelsea Clinton, Snoop Dogg, Yuval Harari and Steve Wozniak, on events he produced in various continents. He was until recently COO of Felix & Paul Studios, an EMMY® Award-winning immersive entertainment studio, where he collaborated on projects such as the first captation in VR within the International Space Station. Martin has been involved in bringing changes in mental health for the past 11 years. As Chairman of the non-profit Revivre, he has been sharing how his struggles with anxiety and depression have shaped his life and career. He also currently sits on the board of QuebecInnove. Links mentioned in this show Elevation Barn: https://elevationbarn.com/ Revivre: http://www.revivre.org/ Revivre's Facebook: https://www.facebook.com/revivre.org ‘Play Bigger' by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney Hosted by Gillian Davis, co-author 'First Time Leader; Foundational Tools to Inspire and Enable Your New Team' this podcast is to inspire managers to step up and lead their teams. We talk to those on the front line and get managers to share what has worked, what hasn't and what resources they have tried and tested. This podcast is powered by OverTime an agency that helps new leaders build great teams, products and, companies. For more information, visit www.OverTimeLeader.com.

TMM120 Leading from Home for Conservation Welcome back to a little express session on the show with Al Ramadan co-founder of Play Bigger the category design guru and Nik Strong-Cvetich, who's the executive director of Save The Waves Coalition. How Do We Lead in Conservation From Home As directors, how do we take overwhelm of… Read the full blog post TMM120 Leading from Home for Conservation

TMM120 Leading from Home for Conservation Welcome back to a little express session on the show with Al Ramadan co-founder of Play Bigger the category design guru and Nik Strong-Cvetich, who's the executive director of Save The Waves Coalition.  How Do We Lead in Conservation From Home As directors, how do we take overwhelm of… The post TMM120 Leading from Home for Conservation appeared first on Nikki Fogden-Moore The Mojo Maker.

As any good developer can tell you, if you release a product you feel good about, you waited WAY TOO LONG to get said product on the market.    Last summer, Nori’s product team was spending time onboarding farmers, building up auctions and a spot market, but they didn’t have a defined launch date. And they were trying to build out the Nori marketplace in its entirety—before customers had the opportunity to use it. So, what initiated the team’s pivot to an iterative process on an accelerated timeline?   Michael Leggett is Nori’s Director of Product, Jacob Farny is the team’s Principal Product Designer, Jaycen Horton serves as the Principal Blockchain Architect, and Software Developer Richie “never writes code with bugs” Farman. On this episode of Reversing Climate Change, the Nori product team joins Ross for a product update, walking us through what they’ve been working on and how their priorities have shifted since last summer.    They describe how participating in Techstars inspired the decision to sell carbon removal for cash, driving them to think iteratively to get a product out much sooner. The team explains their greatest challenges leading up to the Lightning Sale and in the migration to the ongoing Live Sale, discussing why serialization and working on the blockchain make their job more difficult. Listen in to understand the Nori product team’s audacious goals for Q1 (and beyond) and learn how they are working to scale the sale of NRTs moving forward.   Key Takeaways   [3:10] What the product team was working on last summer Build up auctions and spot market (not clear on ONE thing) Siloed from other departments to divide and conquer   [6:29] What inspired the product team’s pivot in priorities Leaning on SMEs for shortcut to feedback Decision to just sell carbon removal for cash Simplified process, allowed to launch sooner   [10:35] How Techstars changed Nori’s direction Mashup of business development and product teams Think iteratively + do less to get product out sooner Single team urgently working toward coherent goal (Lightning Sale)   [19:44] The product team’s struggles around the Lightning Sale Collect demand without ability to deliver product Minimum version working on blockchain (not instant) No control of decentralized system, refunds tricky Serialization on centralized and decentralized system Difficult to articulate what selling, define customers   [32:46] How Nori differs from previous carbon markets Shop for project vs. get narrative after the fact Allows for microtransactions (e.g.: ride sharing) Facilitates scale for large companies   [38:05] The migration from Nori’s Lightning Sale to Live Sale  Execute at own pace with oversight to real time transactions Particular challenges around serialization and blockchain   [44:01] The product team’s priorities for development in Q1 New approach to obtaining land management history Watch right people use software, make changes as needed   [52:32] What the product team is looking forward to Audacious goals on rates of enrollment, verification Execute on learnings to grow healthy marketplace   Connect with Ross   Nori Nori on Facebook  Nori on Twitter Nori on Medium Nori on YouTube Nori on GitHub Nori on Patreon Nori Newsletter Email podcast@nori.com  Nori White Paper Subscribe on iTunes Carbon Removal Newsroom   Resources   Product Update on RCC EP070 Techstars Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan, Dave Peterson, Christopher Lochhead and Kevin Maney Nori’s Carbon Removal Marketplace Microsoft’s Carbon Negative Plan COMET-Farm Granular Cropland Data Layer Climate Careers Trey Hill on RCC EP059

Save The Waves Coalition Building A Movement in Ocean Conservation Hi guys, welcome back to the Mojo Maker Podcast and to my guests Executive Director of Save The Waves Coalition, Nik Strong-Cvetich and Founding Circle, Playing Bigger co-founder Al Ramadan. In this episode we chat about stewardship, clear KPI's and community involvement in a protection… The post TMM110 Save The Waves Coalition appeared first on Nikki Fogden-Moore The Mojo Maker.

Save The Waves Coalition Building A Movement in Ocean Conservation Hi guys, welcome back to the Mojo Maker Podcast and to my guests Executive Director of Save The Waves Coalition, Nik Strong-Cvetich and Founding Circle, Playing Bigger co-founder Al Ramadan. In this episode we chat about stewardship, clear KPI's and community involvement in a protection… Read the full blog post TMM110 Save The Waves Coalition

Coaching has seen a huge rise in the last few years. But with this rise, comes a need to better understand what the fundamental role of coaching is. In this week’s episode, Dr Sheri Jacobson helps uncover the difference between therapy and coaching, how to find the right coach for you, and coaching in a workplace setting. Sheri started her therapy training in 1997, so with an extensive background, including working for the NHS and the British Association for Counselling and Psychotherapy, she’s the Founder of a UK-wide marketplace, Harley Therapy, where it’s their mission to connect the public with experienced and committed practitioners working to alleviate emotional difficulties and promote psychological health. Links mentioned in this show: Coachfederation.org www.HarleyTherapy.co.uk www.Mind.org.uk www.Mencap.org.uk ‘Play Bigger’ by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney Hosted by Gillian Davis, co-author 'First Time Leader; Foundational Tools to Inspire and Enable Your New Team' this podcast is to inspire managers to step up and lead their teams. For more information, visit www.OverTimeLeader.com.

Al Ramadan is a co-founding partner at Play Bigger Advisors. He has been a CEO, entrepreneur, operating executive and sailing technologist.Al co-founded Quokka Sports, which pioneered data-intensive sports immersion on the Internet and revolutionized the way people experienced sport. He then joined Macromedia — and Adobe, after Adobe acquired Macromedia — where he spent almost ten years changing the way people think about great digital experiences on the Web and on then-new mobile devices. At Adobe, Al led teams that created the Rich Internet Applications category and helped develop the discipline of experience design.Al started his career as a mathematician and software engineer — an old-school data scientist. He cut his teeth writing Fortran 77 on a VAX 11/780 and still writes the odd piece of Python code. In the ‘80s he built real time analytics engines for big steel manufacturers and brewing companies. In the early ‘90s he applied data science to Australia’s Americas Cup — an innovation in sports performance analytics. His work in sailing led directly to the idea for Quokka.Al loves the outdoors and remote expeditions. He has hiked the John Muir Trail, sailed in the Sydney / Hobart yacht race, surfed Mavericks, lived on remote atolls in the Pacific and Indian oceans and can often be found bombing back country lines around Tahoe on a split board. He is also a mentor, father and favorite uncle to an ever-growing circle of next-generation superstars.

Dr. Dressler has over 33 years' experience in private orthodontic practice. He currently serves on the advisory board of the American Teledentistry Association. He is also an avid entrepreneur. In 2000, Dr. Dressler co-founded OrthoBanc, LLC a cloud-based automated accounts receivable platform, that is currently serving over 4000 healthcare providers and is doing over 450 million in sales annually. OrthoBanc made the Inc. 500/5000 list five-years in a row for being among the fastest-growing private companies in the U.S. In 1998, Dr. Dressler co-founded Elite Physician Services, a national healthcare patient finance company. As CEO and chairman, Dr. Dressler grew the business to 200 million in sales before it became the Citi Health Card in 2003.   SHOW NOTES: What Rhinogram can do for your practice: Convenient digital conversations, with no patient app required. Photo and document sharing made easy. HIPAA compliant text-able number For more information on Dr. Keith Dressler and Rhinogram, you can call him at 423-5057712, send him an email at drd@rhinogram.com or visit their website at www.rhinogram.com   REFERENCES: Play Bigger by Al Ramadan   DINO'S BIO: Dino Watt is a dynamic, highly sought after keynote speaker, private practice business advisor, best selling author, and certified body language and communication expert. As a business relationship expert, Dino understands that people are the heart of any business. His interactive training style will bring your audience to roaring laughter and move them to tears. Whether he is training on C.O.R.E Culture, Sales and Sales Support, or Making love and business work, your audience will rave about Dino and the energy he brings to every event. Dino has spoken for MKS, American Association of Orthodontists, PCSO, Pitts Progressive Study Group, The Shulman Study Club, Keller Williams, Sotheby's, DentalTown, Ortho2, OrthoVoice, and many others. Out of all the accolades Dino has received, the one he is proudest of is title of PHD, Passionate Husband and Dad. Dino has been married to his wife Shannon for 24 years and together they have raised 3 amazing adults.

Listen to understand how to become more resourceful and develop an eye for opportunity Book mentioned: Play Bigger by Al Ramadan: https://amzn.to/2F6Jbic http://michellespiva.com/Amz-AlRamadan-PlayBigger Don't forget to use our Amazon link to support the podcast by using our Amazon Shopping link! http://MichelleSpiva.com/Amz To send a message to the show: https://anchor.fm/michelle-spiva/message For Interviews, sponsorship, or coaching/consulting, please send inquires to: MichelleSpiva at gmail dot com (no solicitation-spam; *You do not have permission to add this email to any email list or autoresponder without knowledge or consent) _____________________________ Further support this podcast, please do so by using any of these methods: All your Amazon shopping: http://michellespiva.com/Amz Venmo: @MichelleSpiva1 CashApp: $MichelleSpiva PayPal: http://bit.ly/Donate2Michelle Patreon: https://Patreon.com/MichelleSpiva Don't forget to like, comment, subscribe, rate, and review. Follow Michelle here: Facebook: facebook.com/FollowMichelleSpiva Twitter: @mspiva IG: @MichelleSpiva Find out more about Michelle's alter-ego fiction writer side: Amazon Author Page: http://amzn.to/2lIP6Om Facebook: facebook.com/MychalDanielsAuthor Twitter: @mychaldaniels IG: @MychalDaniels Website: MychalDaniels.com/connect --- Send in a voice message: https://anchor.fm/michelle-spiva/message Support this podcast: https://anchor.fm/michelle-spiva/support

Learn why you're paid what you are and this one key change to increase your income in as fast as in an instant. The article mentioned: https://www.inc.com/articles/2008/11/the-three-levels-of-work.html TED Talk by James Geary from 2008 for metaphorically speaking: https://youtu.be/Tot8Tf-jSQw Books mentioned: Metaphorically Selling by Anne Miller: https://amzn.to/2FfNqIt http://michellespiva.com/Amz-AnneMiller-MetaphoricallySelling Play Bigger by Al Ramadan: https://amzn.to/2F6Jbic http://michellespiva.com/Amz-AlRamadan-PlayBigger Don't forget to use our Amazon link to support the podcast by using our Amazon Shopping link! http://MichelleSpiva.com/Amz To send a message to the show: https://anchor.fm/michelle-spiva/message For Interviews, sponsorship, or coaching/consulting, please send inquires to: MichelleSpiva at gmail dot com (no solicitation-spam; *You do not have permission to add this email to any email list or autoresponder without knowledge or consent) _____________________________ Further support this podcast, please do so by using any of these methods: All your Amazon shopping: http://michellespiva.com/Amz Venmo: @MichelleSpiva1 CashApp: $MichelleSpiva PayPal: http://bit.ly/Donate2Michelle Patreon: https://Patreon.com/MichelleSpiva Don't forget to like, comment, subscribe, rate, and review. Follow Michelle here: Facebook: facebook.com/FollowMichelleSpiva Twitter: @mspiva IG: @MichelleSpiva Find out more about Michelle's alter-ego fiction writer side: Amazon Author Page: http://amzn.to/2lIP6Om Facebook: facebook.com/MychalDanielsAuthor Twitter: @mychaldaniels IG: @MychalDaniels Website: MychalDaniels.com/connect --- Send in a voice message: https://anchor.fm/michelle-spiva/message Support this podcast: https://anchor.fm/michelle-spiva/support

A great deal of talent and resources are dedicated to the development of technology that makes the lives of the privileged even easier. What if that kind of energy and investment was redirected to problems like conservation and climate change? How can we inspire more entrepreneurs to focus on the sustainability space? And what can we do to support the startups that are working to make the world a better place?   Zach Nies is the Managing Director of the Techstars Sustainability Accelerator, August Ritter serves as Program Director of The Nature Conservancy’s partnership with Techstars, and Hannah Davis is the Program Director of the Techstars Sustainability Accelerator. On this episode of Reversing Climate Change, August, Zach and Hannah join Alexsandra, Jason and Christophe to discuss the origin of The Nature Conservancy’s (TNC) partnership with Techstars and share the idea behind the program—to create a community of mission-driven companies and help them achieve a year’s worth of progress in just three months.   August weighs in on what TNC and Techstars look for in a company, Hannah shares the purpose behind the Mentor Madness component of the program, and Zach addresses the role of VC money in expanding the possibilities for tech teams in the sustainability space. Listen in to understand how the Techstars experience helped the Nori team overcome its limiting beliefs and launch a product much sooner than expected!   Key Takeaways   [0:40] The premise of the Techstars accelerator Bring in 10 companies to make year of progress in 3 months Surround with investors, mentors (SMEs + business leaders) Culminates in Demo Day to pitch business value to investors   [5:34] The origin of The Nature Conservancy’s partnership with Techstars Leadership recognized disruptive power of tech, need for VC $ Plug into entrepreneurial ecosystem to further sustainability   [8:19] What inspired August’s work with the Techstars program Confronted with scale of challenges living in New Delhi Recognize that current approach won’t solve problems   [9:16] What inspired Zach’s work with the Techstars program Work with Rally Software linked business with impact What can happen when business about more than $   [11:06] What inspired Hannah’s work with the Techstars program Inspired by environmental studies class in college Recognize business as powerful way to make change   [12:16] What Techstars looks for in a company Alignment with TNC’s core conservation mission Criteria = TEAM, market progress and idea   [13:59] The community built through the Techstars program Powerful support network with shared experience Mission-driven founders = second layer of bonding   [16:40] Why Techstars incorporates Mentor Madness Rapid feedback from many different angles Match companies with 3 to 5 lead mentors   [20:04] The Nature Conservancy’s general investment themes Reversing climate change Providing food and water sustainably Protecting land and water Building healthy cities   [23:24] The panel’s hopes for the future Inspire entrepreneurs to pursue sustainability space Help companies in network scale, see possibilities Help society recognize power of nature as solution   [29:14] The tension around using VC money to address sustainability One of many tools to provide solutions Opens up possibilities in business model innovation   [33:36] The fundamental reframes Nori experienced at Techstars Get product to users + prove out model via Lightning Sale Overcome limiting beliefs with support of mentors   [38:15] The Nori team’s advice around building a startup team Shared vision, mission and values (start with WHY) Clear decision-making structure Strength in diversity   [43:04] Nori’s biggest barriers to ‘learning by doing’ Fear of unknown, uncertainty (imaginary) Creativity in achieving goals   [47:33] The high points of the Techstars experience for Nori Launch of product + hitting revenue Time spent brainstorming with team in evenings   Connect with Alexsandra, Jason & Christophe    Nori Nori on Facebook  Nori on Twitter Nori on Medium Nori on YouTube Nori on GitHub Nori Newsletter Email hello@nori.com Nori White Paper Subscribe on iTunes Carbon Removal Newsroom   Resources   Techstars The Nature Conservancy Rally Software Ryan Martens MergeLane Gregory Landua Regen Network Hannah’s Email: hannah.davis@techstars.com Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets by Al Ramadan, Dave Peterson, Christopher Lochhead and Kevin Maney Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek Techstars Entrepreneur’s Toolkit VERGE 19 Paul Hawken

Jean de La Rochebrochard – J2LR dans la sphère digitale – ça a longtemps été l’anti-gendre idéal du venture. C’est surtout un gros poisson : le mec signe deux deals chaque semaine avec Kima Ventures et c’est quand même la tête chasseuse de Xavier Niel ! Du coup, il me fallait un autre gros bonnet pour l’interviewer et qui de mieux que Simon Dawlat, fondateur de Batch, habitué de GDIY et bon pote de Jean ? Le résultat ? Un épisode assez fou, plein d’enseignements sur comment s’organiser (c’est un grand bordélique donc il a plein de tips et astuces), comment dire non, sur la relation investisseur-entrepreneur, sur l’importance de connaître ses limites et d’être honnête, sur la pensée positive … Et qui répond aussi à la question qu’on est nombreux à se poser : il est comment dans la vraie vie, Xavier Niel ? C’est bientôt Noël et donc, le casse tête des cadeaux ! Après cet épisode, j’espère que vous allez être nombreux à acheter le livre de Jean, Human Machine et qu’il sera au pied de tous les sapins. Puis, si vous avez déjà lu son livre, vous pouvez toujours acheter son airbag tour de cou. On a parlé des livres : # Human Machine – logique. # Get shit done – dont j’ai souvent parlé sur le podcast.# Play Bigger: How pirates, dreamers, and innovators create and dominate marketers d’Al Ramadan, de Dave Peterson, de Christopher Lochhead et Kevin Maney. # Small Giants: Companies that choose to be Great instead of Big de Bo BurlinghamOn cité les anciens épisodes de GDIY : #100 Simon Dawlat et Matthieu Stefani – GDIY et Batch – On fait le bilan pour l’épisode 100 – l’épisode aux origines de celui-ci. #95 Cédric Villani – Comment laisser une place au hasard pour découvrir des mondes incroyables ?#60 David Salabi – Cambon Partners - Taquiner Rothschild et Lazard quand tu es fils d’immigrés… #72 Philippe Gabilliet - L’art de provoquer sa chance#1 Simon Dawlat – Comment lever 10 millions et se faire blacklister par Apple (le tout premier épisode de GDIY, dont Simon était l’invité, si vous voulez en savoir un peu plus sur lui). Merci à Morgan pour la musique et le mixage. Contactez-le sur studio-module.com !

In this show, I'm going to be talking to you not only as speakers but as marketers of your message. That's because I've had students raising the question of how long you should be sharing the same presentation before you change things up? I have some strong views on this. I believe there are some fundamental marketing principles that come into play when you are considering this question as a public speaker. The students that asked about this were potentially going to make a big mistake and I don't want you to fall into the same trap too… Enjoy! What you'll discover: What Category Kings are and what we can learn from them The importance of defining the problem you solve How you become a thought leader Actionable tips for moving forward and avoiding pitfalls Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. Resources: https://www.storyledmarketing.com The Story Led Speaking Program https://wwwstandoutpitch.com Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead and Kevin Maney    

Learn how to see invisible opportunities that are all around us. Books mentioned: Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney: https://amzn.to/2F6Jbic http://michellespiva.com/Amz-AlRamadan-PlayBigger Laws of Human Nature by Robert Greene: https://amzn.to/2O7QbCm http://michellespiva.com/Amz-RobertGreene-LawsofHumanNature Don't forget to use our Amazon link to support the podcast by using our Amazon Shopping link! http://MichelleSpiva.com/Amz To send a message to the show: https://anchor.fm/michelle-spiva/message For Interviews, sponsorship, or coaching/consulting, please send inquires to: MichelleSpiva at gmail dot com (no solicitation-spam; *You do not have permission to add this email to any email list or autoresponder without knowledge or consent) _____________________________ Further support this podcast, please do so by using any of these methods: All your Amazon shopping: http://michellespiva.com/Amz Venmo: @MichelleSpiva1 CashApp: $MichelleSpiva PayPal: http://bit.ly/Donate2Michelle Patreon: https://Patreon.com/MichelleSpiva Don't forget to like, comment, subscribe, rate, and review. Follow Michelle here: Facebook: facebook.com/FollowMichelleSpiva Twitter: @mspiva IG: @MichelleSpiva Find out more about Michelle's alter-ego fiction writer side: Amazon Author Page: http://amzn.to/2lIP6Om Facebook: facebook.com/MychalDanielsAuthor Twitter: @mychaldaniels IG: @MychalDaniels Website: MychalDaniels.com/connect --- Send in a voice message: https://anchor.fm/michelle-spiva/message Support this podcast: https://anchor.fm/michelle-spiva/support

Sarah Tuneberg thinks it’s incredibly unproductive to argue about whether a particular flood or drought was caused by climate change. The fact is, catastrophic events are happening more and more frequently, and we have to take action to mitigate the risks. So, how can we use the data available to us to promote this kind of disaster resilience?   Sarah is the Cofounder and CEO of Geospiza, a software company that helps corporations visualize, understand and take action around climate risks. Sarah has 10-plus years of experience in emergency management and public health, and she is committed to developing data-driven, evidence-based solutions to reduce risk and enhance resilience, especially for the most vulnerable. Sarah earned her Bachelor of Social Work from the University of Georgia and her Master’s in Public Health from Tulane.   Today, Sarah joins Ross and Christophe to share the Geospiza origin story and discuss what inspired their pivot from serving state and local governments to large, multinational corporations. She offers an example of how a client is using Geospiza software to make strategic business decisions and describes how climate risk is changing the insurance industry as well as contract law. Sarah also addresses ongoing development in risky areas and explains who is likely to bear the brunt of climate change. Listen in for Sarah’s insight around why we don’t take action around disaster resilience and learn why she believes there is nothing natural about so-called natural disasters.   Key Takeaways   [1:04] Sarah’s path to reversing climate change Work in international emergency management Hurricane Katrina led to domestic space Climate change impacts natural hazard environment   [3:53] The Geospiza origin story Government consulting led to development of tech Apply to climate change, natural hazard risks Shift from serving government to large enterprise   [6:28] What inspired Geospiza’s pivot State and local governments fear budget cuts Value human resources over capacity building   [10:47] The argument against the repackaging of free data Federal appointees enrich selves, friends New York Times article re: One Concern   [14:00] Why Geospiza focuses on multinational corporations Governments lack organization, cohesion to change Companies trying to mitigate risks of climate change   [15:14] Why it doesn’t matter if climate change caused a specific event Catastrophic events more frequent, unpredictable Must deal with consequences (cause irrelevant)   [18:09] A case study of how clients use Geospiza to change behavior Company’s product touches Rhine twice Unpredictable flow disrupts supply chain Software enables decision-making around delivery   [20:46] The development of risky areas Affordable housing built in places vulnerable to flooding Lower Ninth Ward of New Orleans, Far Rockaway in NYC   [27:30] Sarah’s insight around flood insurance Only available through federal government Uninsured receive aid from FEMA   [28:38] How hail coverage is likely to change in the near future Unprecedented # of storms in Colorado (10X premiums) Coverage for homes + autos unavailable in 36 months   [32:23] How climate risk is changing the insurance industry Insurance business = large investment companies Count on future earnings from fossil fuels Laws against extraction = trillions in economic loss   [36:46] How climate change will impact contract law  Force majeure clauses eliminated (we know better)   [38:28] Why we don’t take action around disaster resilience Human nature to react to what’s in front of us Doesn’t earn LEED points (separate from sustainability)   [41:39] Our need for a moral mission to combat climate change Same sense of pride, community as 9/11 ‘Out group’ necessary to unite us, spur action   [44:02] Who is likely to bear the brunt of climate change Vulnerable populations with least resources  Communities who gain least from CO2 emissions   [45:52] Why Sarah advocates for the term ‘human disasters’ ‘Natural’ removes human responsibility Not natural to put people in path of hazards   Connect with Ross & Christophe    Nori Nori on Facebook  Nori on Twitter Nori on Medium Nori on YouTube Nori on GitHub Nori Newsletter Email hello@nori.com Nori White Paper Subscribe on iTunes Carbon Removal Newsroom   Resources   Geospiza Sarah on Twitter Sarah’s TEDx Talk The Nature Conservancy Techstars Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan, Dave Peterson, Christopher Lochhead & Kevin Maney ‘This High-Tech Solution to Disaster Response May Be Too Good to Be True’ in The New York Times One Concern NOAA The Coming Storm by Michael Lewis ‘FEMA Official Arrested for Fraud Over Hurricane Maria Recovery Effort in Puerto Rico’ on CNBC Climatopolis: How Our Cities Will Thrive in the Hotter Future by Matthew E. Kahn Beaches, People, and Change: A Political Ecology of Rockaway Beach After Hurricane Sandy by Bryce B. DuBois New American Haggadah by Jonathan Safran Foer London Climate Action Week South Park Season 10 Episode 12: Go God Go

Are you ready to learn how to stay under the radar until you've already made your move? Listen to today's podcast to discover how, when, and why to use this strategy. Books mentioned: Curious: The Desire to Know and Why Your Future Depends On It by Ian Leslie: https://amzn.to/2EKSWm3 http://michellespiva.com/Amz-IanLeslie-Curious Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan: https://amzn.to/2F6Jbic http://michellespiva.com/Amz-AlRamadan-PlayBigger The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone: https://amzn.to/31VMhhX http://michellespiva.com/Amz-GrantCardone-10X Don't forget to use our Amazon link to support the podcast by using our Amazon Shopping link! http://MichelleSpiva.com/Amz To send a message to the show: https://anchor.fm/michelle-spiva/message For Interviews, sponsorship, or coaching/consulting, please send inquires to: MichelleSpiva at gmail dot com (no solicitation-spam; *You do not have permission to add this email to any email list or autoresponder without knowledge or consent) _____________________________ Further support this podcast, please do so by using any of these methods: All your Amazon shopping: http://michellespiva.com/Amz Venmo: @MichelleSpiva1 CashApp: $MichelleSpiva PayPal: http://bit.ly/Donate2Michelle Patreon: https://Patreon.com/MichelleSpiva Don't forget to like, comment, subscribe, rate, and review. Follow Michelle here: Facebook: facebook.com/FollowMichelleSpiva Twitter: @mspiva IG: @MichelleSpiva Find out more about Michelle's alter-ego fiction writer side: Amazon Author Page: http://amzn.to/2lIP6Om Facebook: facebook.com/MychalDanielsAuthor Twitter: @mychaldaniels IG: @MychalDaniels Website: MychalDaniels.com/connect --- Send in a voice message: https://anchor.fm/michelle-spiva/message Support this podcast: https://anchor.fm/michelle-spiva/support

Episode 38: Interview with Michelle Spiva, Part 2   Prologue: Read Like a Writer       On Writing: A Memoir of the Craft by Stephen King (Amazon) Main Story: Interview with Michelle Spiva, Part 2 Mychal Daniels (pen name): http://mychaldaniels.com/ The Alchemist by Paulo Coelho (Amazon) Wisdom Smack Podcast (Apple Podcasts) Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney (Amazon) Epilogue: Learning MailChimp Aweber: https://www.aweber.com/ Constant Contact: https://www.constantcontact.com/mainpage MailChimp: https://mailchimp.com/ MailerLite: https://www.mailerlite.com/ Kyle’s Website: http://kylepratt.me/ Kyle’s Signup Form: http://kylepratt.me/contact Music "Never Surrender" by Chasing Noise, off their album, Everything http://chasingnoise.wixsite.com/chasingnoise

Check out today's podcast to learn how to be in the right place at the right time to gain the gifts of wisdom Books mentioned:    Laws of Human Nature by Robert Greene: https://amzn.to/2O7QbCm  http://michellespiva.com/Amz-RobertGreene-LawsofHumanNature  Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney http://michellespiva.com/Amz-AlRamadan-PlayBigger    Don't forget to use our Amazon link to support the podcast by using our Amazon Shopping link! http://MichelleSpiva.com/Amz To send a message to the show: https://anchor.fm/michelle-spiva/message For Interviews, sponsorship, or coaching/consulting, please send inquires to: MichelleSpiva at gmail dot com (no solicitation-spam; *You do not have permission to add this email to any email list or autoresponder without knowledge or consent) _____________________________ Further support this podcast, please do so by using any of these methods: All your      Amazon shopping: http://michellespiva.com/Amz Venmo:      @MichelleSpiva1  CashApp:      $MichelleSpiva PayPal: http://bit.ly/Donate2Michelle Patreon: https://Patreon.com/MichelleSpiva Don't forget to like, comment, subscribe, rate, and review. Follow Michelle here: Facebook:      facebook.com/FollowMichelleSpiva  Twitter:      @mspiva  IG:      @MichelleSpiva Find out more about Michelle's alter-ego fiction writer side: Amazon      Author Page: http://amzn.to/2lIP6Om Facebook: facebook.com/MychalDanielsAuthor Twitter:      @mychaldaniels IG:      @MychalDaniels Website: MychalDaniels.com/connect  --- Send in a voice message: https://anchor.fm/michelle-spiva/message Support this podcast: https://anchor.fm/michelle-spiva/support

There's a new intelligence on the block and everyone wants a piece of it. Do you have a high one? Do you have a high AQ? Listen to today's podcast to get into the know about the Adaptability Quotient and why it's important for you to start work on increasing yours now. Article mentioned: https://www.fastcompany.com/40522394/screw-emotional-intelligence-heres-the-real-key-to-the-future-of-work Book mentioned: Play Bigger: How Pirates, Dreamer, and Innovators Create and Dominate Markets by Al Ramadan: https://amzn.to/2F6Jbic http://michellespiva.com/Amz-AlRamadan-PlayBigger Don't forget to use our Amazon link to support the podcast by using our Amazon Shopping link! http://MichelleSpiva.com/Amz For Interviews, sponsorship, or coaching/consulting, please send inquires to: MichelleSpiva at gmail dot com (no solicitation-spam; *You do not have permission to add this email to any email list or autoresponder without knowledge or consent) _____________________________ Further support this podcast, please do so by using any of these methods: All your Amazon shopping: http://michellespiva.com/Amz Venmo: @MichelleSpiva1 CashApp: $MichelleSpiva PayPal: http://bit.ly/Donate2Michelle Patreon: https://Patreon.com/MichelleSpiva Don't forget to like, comment, subscribe, rate, and review. Follow Michelle here: Facebook: facebook.com/FollowMichelleSpiva Twitter: @mspiva IG: @MichelleSpiva Find out more about Michelle's alter-ego fiction writer side: Amazon Author Page: http://amzn.to/2lIP6Om Facebook: facebook.com/MychalDanielsAuthor Twitter: @mychaldaniels IG: @MychalDaniels Website: MychalDaniels.com/connect --- Send in a voice message: https://anchor.fm/michelle-spiva/message Support this podcast: https://anchor.fm/michelle-spiva/support

Do you want to become a Reality Hacker? Listen in as Michelle talks about a way she learned to expand your reality. Book Mentioned: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney http://michellespiva.com/Amz-AlRamadan-PlayBigger The Emperor's Soul by Brandon Sanderson: http://michellespiva.com/Amz-BrandonSanderson-EmperorsSoul Check out Curiosity.com for cool info. Don't forget to use our Amazon link to support the podcast! http://MichelleSpiva.com/Amz _____________________________ Further support this podcast, please do so by using any of these methods: All your Amazon shopping: http://michellespiva.com/Amz Venmo: @MichelleSpiva1 CashApp: $MichelleSpiva PayPal: http://bit.ly/Donate2Michelle Patreon: https://Patreon.com/MichelleSpiva Don't forget to like, comment, subscribe, rate, and review. Follow Michelle here: Facebook: facebook.com/FollowMichelleSpiva Twitter: @mspiva IG: @MichelleSpiva --- Send in a voice message: https://anchor.fm/michelle-spiva/message Support this podcast: https://anchor.fm/michelle-spiva/support

I recently met with a business owner who wanted to find out more about sales funnels. When I met with them, they talked me through their business and told me that they were failing to get traction with the courses they were selling, and they thought sales funnels would help. IMHO there was a reason they were failing to get traction and not having a sales funnel wasn’t it.   In this show I want to share about market positioning and category design, concepts which I think could help the business owner I spoke to and maybe you too. There are some great examples of entrepreneurs and visionaries who have successfully made their company stand out through deliberately and in some cases, accidentally, creating a category and putting themselves at the top of it.   I often talk about helping you and your business stand out and I’m hoping this episode gives you more food for thought and another angle to come at this from. I will also cover sales funnels so that if you haven’t come across them you can see where and when they might fit into your business.   Enjoy!   What we’re going to cover: The classic mistake the business owner and many of us make from a scarcity mindset. What are sales funnels and how they work best. Need based business design. Why being ‘better’ is bad. How you can condition the market to have an epiphany. Why articulating the problem best makes you a winner. Why self-anointment isn’t the same thing and can undermine you. What we can learn from Amazon, UBER and Dyson   Thanks for listening! To share your thoughts: leave a comment below. Share this show on Twitter, Facebook or LinkedIn.   To help the show out: Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one. Subscribe on iTunes. See you next time. Resources: Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead and Kevin Maney https://www.standoutpitch.com https://ww.storyledmarketing.com https://www.thespeakingclub.com/speakingcourse   *Please note for links to products I may get a small affiliate commission which doesn't affect what you pay.

Today I finished up reading a very interesting book called, Play Bigger. How Rebels and Innovators Create New Categories and Dominate Markets. It’s written by Al Ramadan, Dave Peterson, Christopher Lochhead and Kevin Maney. To Learn More About Wendy Susan Richmond: https://www.WendySusanRichmond.com Wendy's Podcast: https://anchor.fm/wendysusanrichmond Wendy's Blog: https://medium.com/@resultsdentalmarketing Wendy's Instagram: https://www.instagram.com/wsrdigitalmarketing/ Wendy's Facebook: https://www.facebook.com/WendySusanRichmond Clckfunnels Info: https://wendysrichmond.clickfunnels.com/cfwelcome Bio-Pockets Business Info: http://wendy.cellements.com NaturalJersey.com/products Play Bigger: https://www.amazon.com/Play-Bigger-Dreamers-Innovators-Dominate/dp/0062407619/ref=sr_1_1?ie=UTF8&qid=1548532368&sr=8-1&keywords=play+bigger

Jamie Jay talks about being a paratrooper in the Army, maintaining a positive mindset and how "you can only control what you can control." Enjoy the show! Show Notes: 5:39 - Being a paratrooper in the Army. 9:19 - “Someone who longs to learn … “ 15:17 - Losing his creative real estate agency. 16:34 - Surviving another potential economic downturn. 21:37 - “Failure is in your mind and your mind alone … “ 26:02 - FOCUS - Finding opportunities by creating uninterrupted strategy. 29:04 - “You can only control what you can control …” 34:48 - “If you work really hard for less money than you are worth, one day you will be working less for alot more than you are worth.” 46:55 - “No one else is you …” How to reach Jamie: Website | Facebook | Linkedin Book Recommendations: “Profit First” by Mike Michalowicz “QBQ! The Question Behind The Question” by John G. Miller “Play Bigger” by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney “Niche Down” by Christopher Lochhead and Heather Clancy Podcast Recommendations: Follow Your Different Spitting Chiclets Culture Eats Strategy Jordan Harbinger

In Episode 39 we speak with Al Ramadan, a man from Australia who has built an amazing life at the intersection of ocean and technology. Al shares his stories of growing up in Australia and finding his love of surfing and sailing while developing his skill for math and data. We hear the story of Al bringing technology to the America's Cup sailing race and building his own company while learning the ins and outs of surfing (and paddling!!) the legendary Ocean Beach in San Francisco, California. Al shares stories of surfing and sailing in locations around the world, dedicating his time and energy into the Save The Waves Coalition, and talking about the amazing people who have been part of his journey. Thanks for sharing Al's ocean life with us. You can find pictures and video of him on Instagram and Facebook pages. Also learn more about how you can get involved with Save The Waves. You can also find good stuff on the ThisOceanLife.TV Instagram and Facebook pages. We are on Twitter ranting about anything cool happening in the ocean. This episode is sponsored by Shearwater Paddleboards, a family-owned company that hand-crafts prone paddle boards and surfboards in rugged Northern California. If you want to be fast, smooth, and comfortable in the water check them out at www.ShearWaterPaddleboards.com  

Keji Mustapha is on mission to empower early-stage startup Founders to have the right leadership skills from the outset, and is Head of Founder Network at Connect Ventures. Gillian meets Keji to uncover why businesses need some form of hierarchy, what to look for when building your first team, and the importance of having space and time to reflect as the company grows. Connect Ventures is a VC firm that supports product Founders. Keji focuses on adding value to Connect’s portfolio companies after investing in them, and bring the community together. By training product Founders to become better leaders, Keji has seen companies go from seed and beyond. Links mentioned in this show ‘Play Bigger’ by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney https://ConnectVentures.co Hosted by Gillian Davis, co-author 'First Time Leader; Foundational Tools to Inspire and Enable Your New Team' this podcast is to inspire managers to step up and lead their teams. We talk to those on the front line and get managers to share what has worked, what hasn't and what resources they have tried and tested. This podcast is powered by OverTime an agency that helps new leaders build great teams, products and, companies. For more information, visit https://www.OverTimeLeader.com.

Today we have Christopher Lochhead who started his first company at 18 and retired 30 years later. He is a three-time public company CMO, best selling author, and host of Legends and Losers Podcast. He was a co-founder of Play Bigger Advisors, served as Chief Marketing Officer of Mercury Interactive, a $1B software company that was acquired by Hewlett-Packard in 2006 for $4.5B. He is coauthor with Al Ramadan and Dave Peterson and Kevin Maney of Play Bigger: How pirates, dreamers, and innovators create and dominate markets. Here’s a glimpse of what you’ll learn: [1:25] Jeremy introduces his guest, Christopher Lochhead. [3:00] The world doesn’t need more bullshit. [12:30] Where is podcasting going? Is it oversaturated? [17:00] Christopher talks about his Father-In-Law and his fruit orchard. [22:30] What was the motivation for writing the book, “Play Bigger?” [27:20] A healthy disregard for the status quo. [29:00] Christopher talks about getting kicked out of school. [32:00] The value of entrepreneurship and the evolution of Silicon Valley. [36:00] What did Mercury Interactive do? What made it stand out? [42:00] Why you should strive to be a “Category King.” [45:00] Christopher talks about rolling out BTO. [50:30] Testing products and ideas often fail to lead a to breakthrough. [53:30] A great example of creating a new category. [56:30] Position yourself or be positioned! [59:30] Categories make brands not the other way around. [1:02:30] Until someone reimagines the problem, nothing is going to change. [1:06:30] Christopher talks about his work with One Life. [1:10:00] How to connect with Christopher and what inspires him. [1:12:30] Christopher describes all the items he has in his office. In this episode… What does it mean to become a category king? Is it wise to branch out and create a new category to become it’s de facto leader? Why is this better than challenging existing competition? You’ll hear the answer to these questions and much more from special guest, Christopher Lochhead on this episode of Inspired Insider. In his conversation with Jeremy, Christopher opens up about his time at Mercury Interactive, why the world doesn’t need more bullshit, what inspired him and his partners to write Play Bigger, and so much more! There is a ton of great insights that Christopher has to share, don’t miss a minute of it! Be honest, aren’t you sick of all the bullshit that gets passed around as “Cutting edge” and “Innovative” these days? If that’s you, you aren’t alone! It seems that there is a growing number of people who are ready to kick curated sound bites to the curb in search of a more authentic and genuine existence. Helping to lead that charge is accomplished business leader and podcast host, Christopher Lochhead. Christopher is a no-nonsense kind of guy who loves to tell stories and ruffle a few feathers. What can you learn from Christopher's refreshing approach? What is in the cards for the podcasting industry? Is the market truly over-saturated as many people claim or are the party just getting started? It seems like everyone and their neighbor has a podcast these days, what role does the low overhead aspect play in the equation? Avid podcaster, Christopher Lochhead is convinced that podcasting is just at the beginning of it’s run. He sees a massive potential for podcasting to grow and evolve due to the fact that new categories and creative ways of telling stories continue to pop up left and right. The message of defeating the competition has been drilled so hard into the minds of business people that many have failed to see the immense opportunity to be found in the alternative. The alternative approach as described by Christopher Lochhead is to completely sidestep the competition and create a brand new category. This is the approach that Google, Netflix, and Apple took and those companies have shaped our economy and our society in ways they would never have if they played it safe! What are you waiting for? Stop playing it safe! Muster up the boldness to get out there and become a Category King! Let’s face it, you have to be a little discontent with life to be an innovator or entrepreneur. The question is, do you continue to feed off of that discontent or is it simply the spark that starts a chain reaction. Christopher Lochhead strongly believes that leaders who want to make a lasting impact need to stay discontent with the status quo. Don’t settle! Push the envelope, break barriers, and think outside of the box! Either you position yourself in the marketplace or the marketplace will position you. Learn from Christopher’s helpful insights and go even further by checking out his podcast and his book, links to both can be found in the resources section at the end of this post! Resources Mentioned on this episode Play Bigger 1 Life Fully Lived Legends and Losers Good to Great Ian Garlic Creativity Rules Erik Weihenmayer No Barriers Kim Scott Joe Rogan Intro Music by Kidd Russell Sponsor for this episode Rise25 creates 100% outsourced VIP days for software companies and conference organizers to serve their highest level customers. Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate. Rise25 partners and collaborates with entrepreneur-focused communities, with particular emphasis on creating events for high volume Amazon sellers, Walmart sellers, multichannel ecommerce sellers, and founders who want to take their business to the next level. Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few. If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com. Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.

My guest for Episode 89 of The Startup Playbook Podcast is Anthony Kennada, the CMO of Gainsight. Anthony started his career in Business Development where he joined Box as employee number 37. He then took on a senior product manager role at Symantec after their acquisition of Live Office before joining Gainsight as employee number 19 to start the marketing team for the business, where he is now the Chief Marketing Officer of the company. Gainsight is the world's leading Customer Success Management platform, helping businesses grow faster by reducing churn, increasing upsell, and driving customer advocacy. Gainsight has been recognized by Forbes as one of the top 100 private cloud companies in the world (2016 & 2017) and by Deloitte as #7 on the Technology Fast 500 (2016), among many other accolades. To date the company has raised over $150M in VC funding from leading funds such as Battery Ventures, Bain Capital Ventures, Bessemer Venture Partners, Lightspeed Venture Partners, Summit Partners, Salesforce Ventures, Cisco Investments and other top-tier Silicon Valley investors. I had a lot of fun recording this interview and we covered a range of topics across marketing for startups including: The compounding value of community Risk taking for B2B marketers When startups should build brand The challenges of building out a new category Marketing from 1st principles   WATCH ON YOUTUBE PLAYBOOK MEDIA – Growth through Data-Driven Storytelling THE E-COMMERCE PLAYBOOK ACCELEPRISE AUSTRALIA STARTUP PLAYBOOK HUSTLE APPLICATION    Show notes: - Box - Nick Mehta - Symantec - "Who's fired Up" - Rap song - Carpool Karaoke - Customer Success edition - Al Ramadan - Play Bigger - Geoffrey Moore - Aaron Levie  - Tien Tzuo - Pulse Conference (Sydney) - Anthony Kennada (Twitter) - Anthony Kennada (LinkedIn) Feedback/ connect/ say hello:  Rohit@startupplaybook.co @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound Other channels: Watch the video on Youtube here. Don't have iTunes? The podcast is also available on Stitcher & Soundcloud The post Ep089 – Anthony Kennada (CMO – Gainsight) on marketing from first principles appeared first on Startup Playbook.

Innovations in data have brought about the age of personalized products at scale. How does this fit into the greater concept of unscaling? How is it so different from the age of scale? How will blockchain actually protect our privacy? On this episode, Kevin Maney shares some of the key insights from his latest book including living your life as a personal enterprise and personalized education. This new group of inventions is enabling something very different in this idea of scale. -Kevin Maney 3 Things We Learned Early innovations led to the concept of scale Inventions of the 19th century created the conditions that brought about scale. That set in motion the idea of economies of scale, where the ultimate goal of a business was to generate profit from selling one thing to the most people. Healthcare will shift towards a more personal solution So far healthcare has been a mass market product but it's going to be affected by the market-of-one model. This means the healthcare system can actually get to know your individual health patterns and gear a more personalized treatment towards them. We're heading towards the model of a personal enterprise Because of the data and the network that we are all a part of, each person will be able to leverage whatever they are good at. They will also be able to connect to a market for what they do and be able to make a living. When mobile, social and cloud started happening, they led to the creation of enormous amounts of data that is enabling something very different in the idea of scale. It's not going to be mass markets anymore, but rather markets-of-one on a massive scale. This will flow through many facets of human life, from healthcare to education, and cause us to shift back to how things were pre-1880, where services were personalized and geared towards the individual. Automation will play a large role in this shift, allowing it to be done profitably. It won't be via craftsmanship, but through business. Guest Bio Kevin Maney is a best-selling author and award-winning columnist. Maney co-authored, with Al Ramadan, Dave Peterson and Christopher Lochhead, the 2015 book Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets, published by Harper Business.  Maney's other books include The Two-Second Advantage: How We Succeed by Anticipating the Future...Just Enough, a 2011 New York Times bestseller. He also co-wrote the most widely distributed business book of 2011, Making the World Work Better: The Ideas That Shaped a Century and a Company, which marked IBM's centennial. His other books are Trade-Off: Why Some Things Catch On, and Others Don't; The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM; and Megamedia Shakeout. For more information about Kevin head over to his website; http://kevinmaney.com/

Today we have Christopher Lochhead who started his first company at 18 and retired 30 years later. He is a three-time public company CMO, best selling author, and host of Legends and Losers Podcast. He was a co-founder of Play Bigger Advisors, served as Chief Marketing Officer of Mercury Interactive, a $1B software company that was acquired by Hewlett-Packard in 2006 for $4.5B. He is coauthor with Al Ramadan and Dave Peterson and Kevin Maney of Play Bigger: How pirates, dreamers, and innovators create and dominate markets. Here’s a glimpse of what you’ll learn: [1:30] Jeremy introduces his guest, Christopher Lochhead. [2:30] Christopher talks about his work with One Life. [6:00] How to connect with Christopher. [7:00] What inspires Christopher? [8:00] Christopher describes all the items he has in his office. In this episode… One of the greatest investments that a successful person can make is to help others find financial success. It’s not about a handout, it’s about equipping and helping others learn the best practices that will lead to personal and professional wellbeing. Have you thought about how you can help others in this regard? Business leader and entrepreneur, Christopher Lochhead is doing his part by partnering with One Life. One Life is an organization that exists to empower people of all ages to create their best life possible through an inclusive approach that provides holistic support in the areas of life planning and purpose, personal health, relationships, wealth building and investments, entrepreneurship, and mindfulness and spirituality. Learn more about Christopher’s story and his passion for the work of One Life on this episode of Inspired Insider! Did you know that your environment has a profound impact on how you perform? It’s true! Think about it, would you be more successful in a cold, harsh, and unforgiving climate or would you be more likely to succeed in a warm, sunny, and pleasant environment? It doesn’t just come down to the weather, it comes down to people in your community and more importantly, the people you allow to have access to your life. Take this opportunity to really consider how your surroundings, starting small and then working your outward in concentric circles, can impact your productivity and potential for success. Hear more about the power of your environment from business leader and podcaster, Christopher Lochhead on this episode of Inspired Insider! What inspires you to continue to pursue your dreams? Is it family, friends, being part of a bigger mission in life? Do you find enjoyment and inspiration in little things that connect you to a larger picture or represent something that you value? On this episode of Inspired Insider, you’ll hear from business leader and innovator Christopher Lochhead. Christopher was kind enough to open up his office to Jeremy and share the various items that bring him personal and professional motivation. These objects connect Christopher to people, places, and eras that inspire him and help fuel his passion for the people he connects with on a daily basis. Make sure to listen to this episode to hear more about Christopher and his fascinating story! Resources Mentioned on this episode Play Bigger http://www.1lifefullylived.org/ www.legendsandlosers.com http://iangarlic.com/podcasts/ Sponsor for this episode Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

  Choose Goodness to Live Your Life of AbundanceToday, Tommy and Both share a few personal stories of with many examples of how and why choosing goodness is the path to living a life of abundance. Choose Goodness is not just a company, Tommy founded. Choose Goodness is a way of life. Just as living a Life of Abundance is a journey rather than a destination. Sit back and enjoy the stories, some of which just may greatly enhance your mindset. Meet our Feature GuestTommy Breedlove is the founder of Choose Goodness, a company dedicated to helping executives and entrepreneurs focus beyond the financial bottom line. By empowering leaders, Tommy bridges the gap between humanity and profitably. He transforms organizations to attract and retain the best and brightest people, create a loyal customer base and promote goodwill within their communities. Choose Goodness provides both the rational and emotional perspectives to the strategic and financial decision making process. Since beginning his career at Deloitte, Tommy has spent 20 years serving companies as a CPA and financial consultant. He still serves as Board Advisor, Chair and/or Director for multiple for-profit and civic entities. Connect with our Feature Guest http://www.choosegoodnessnow.com/ (ChooseGoodnessNow.com) Wally's Take Away:In this episode, I also share the story of how I met an amazing couple. They are both in their late 80's and two of the nicest people you would ever meet. How we met was not near as pleasant as they are. Here's a few pictures of our first moments together.   Resources Mentioned:Books The Big Leap - Gay Hendricks The War of Art - Steven Pressfield Think and Grow Rich - Napoleon Hill Play Bigger - Al Ramadan, Christopher Lochhead, Dave Peterson, and Kevin Maney Huckleberry Finn - Mark Twain Sponsors and Affiliates, Helping you live your Life of Abundance and helping me keep the mic on. http://tmschwab.ontraport.com/t?orid=935&opid=7 (Interview Valet) - Talk Directly to your ideal customer. Be a Podcast Guesthttp://tmschwab.ontraport.com/t?orid=935&opid=7 ()Executives, entrepreneurs, & thought leaders everywhere are learning how to reach tens of thousands of targeted interested individuals who are passionate about your area of expertise. Connecting with them through Interview Valet’s concierge-level podcast guest booking service is easy and effective with startlingly immediate results. We have perfected the formula for maximizing the impact of your expertise on your industry through podcasting. http://tmschwab.ontraport.com/t?orid=935&opid=7 (Connect with Tom and Interview Valet) today   Support this podcast

Educational entrepreneur Simon T. Bailey shares tactics to take control of the steering wheel of your career.You'll Learn:1) Key habits that get influential colleagues talking you up2) Why to take the projects no one else wants3) Five questions to help you bounce back from any setbackAbout SimonSimon T. Bailey is the CEO of Simon T. Bailey International, a premium education company specializing in creating learning and development content. He has worked with over 1,500 organizations and has impacted more than 2 million people through his presentations and seminars in 45 countries worldwide. Some of his clients include AT&T, IBM, MasterCard, Microsoft, and Toyota. Prior to founding his company, Simon worked in the hospitality and tourism industry for 20 years and was sales director and new business development director for the world-renowned Disney Institute based at Walt Disney World Resort. Items Mentioned in this Show:Sponsor: TextExpander, the productivity multiplierSimon's Website: SimonTBailey.comSimon's Book: Brilliant LivingSimon's article: “Disney, I Quit!” (5 Lessons I Learned After Firing Myself) Book: Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead and Kevin ManeyBook: The Student Leader's Field Guide by Pete MockaitisPast episode: 100: “Going there” with (Uncle!) Topper SteinmanApp: FlipboardView transcript, show notes, and links at http://AwesomeAtYourJob.com/ep203. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week Cut The Crap Podcast features the book, "Play Bigger: How Pirates, Dreamers, and Innovators Create," by Al Ramadan, Christopher Lochhead, Dave Peterson, and Kevin Maney. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. I took 3 Golden Nuggets away from this book! ---------- Go to CutTheCrapPodcast.com and signup to receive a summary from each episode that will highlight all of the golden nuggets shared in the podcast. ----------- Follow Ryan on Facebook, Twitter, Instagram, LinkedIn, and SnapChat.    See acast.com/privacy for privacy and opt-out information.

TVC068 Play Bigger Influencer and Innovator, Silicon Valley's Al Ramadan Welcome back to the Influencer Fitpreneur Series.  I'm honoured to have a special guest on the show,  Play Bigger co-author and true innovator, Al Ramadan.   Co-founding partner at Play Bigger Advisors, Al has been a CEO, Entrepreneur, Operating Executive and Sailing Technologist. He is also a… The post TVC068 Play Bigger Influencer Al Ramadan appeared first on Nikki Fogden-Moore The Mojo Maker.

TVC068 Play Bigger Influencer and Innovator, Silicon Valley's Al Ramadan Welcome back to the Influencer Fitpreneur Series. I'm honoured to have a special guest on the show, Play Bigger co-author and true innovator, Al Ramadan. Co-founding partner at Play Bigger Advisors, Al has been a CEO, Entrepreneur, Operating Executive and Sailing Technologist. He is also a… Read the full blog post TVC068 Play Bigger Influencer Al Ramadan

Segment 1: Al Ramadan is the co-founding partner of Play Bigger Advisors, the world's first category design firm. They help entrepreneurs and CEOs create companies that matter. Al Ramadan has been a CEO, entrepreneur, operating executive and sailing technologist. He is also the author of “PLAY BIGGER: How Pirates, Dreamers, and Innovators Create and Dominate Markets”.Segment 2: Stephanie Chandler is the author of several books including “The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience” and “Sell More Books and Own your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business”. Stephanie is also founder and CEO of NonfictionAuthorsAssociation.com.Segment 3: Angie Singer Keating is a nationally recognized data security expert and CEO of information security leader Reclamere. She has a passion for creating more secure workforces by helping organizations adopt holistic security cultures.Segment 4: Jesse Kalsi is a world-renowned numerologist. In his book, “The Power of Home Numbers”, he combines his Eastern upbringing with his Western experience to bring awareness and understanding of this phenomenon. Segment 5: Jeffrey M. Zucker is a serial entrepreneur with experience in a wide range of industries including real estate, hospitality, entertainment, ice hockey, and cannabis.Sponsored by Nextiva.

Dave first is joined by Matthew E. May, Innovation Strategist and author of many books, including his latest: "Winning the Brain Game: Fixing the 7 Fatal Flaws of Thinking." Next what do Amazon, Uber and IKEA all have in common? The fall under the notion of being leaders in "Category Design." Dave talks about this concept with Al Ramadan and Dave Peterson Co-Founding Partners at Play Bigger Advisors, and co authors of "Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets."

Al Ramadan and Dave Peterson, co-founding partners of the category-design firm Play Bigger Advisors, share the science behind the strategies that innovators use to create and dominate product markets. They also discuss the marketing concepts for building a brand and identity, and for inspiring customers to see the world as you've framed it.

Al Ramadan and Dave Peterson, co-founding partners of the category-design firm Play Bigger Advisors, share the science behind the strategies that innovators use to create and dominate product markets. They also discuss the marketing concepts for building a brand and identity, and for inspiring customers to see the world as you’ve framed it.

Al Ramadan and Dave Peterson, co-founding partners of the category-design firm Play Bigger Advisors, share the science behind the strategies that innovators use to create and dominate product markets. They also discuss the marketing concepts for building a brand and identity, and for inspiring customers to see the world as you’ve framed it.

*Our guest today is* *Paul Martino* ( https://bullpencap.com/team/paul-martino ) *, Managing Partner of* *Bullpen Capital* ( https://bullpencap.com/ ) *, an early-stage, post-seed venture fund investing in technology companies that have been funded by super-angels and institutional seed funds. Some of their portfolio companies include FanDuel, Namely, Ipsy.* *Prior to founding Bullpen, Paul was a serial entrepreneur of companies including Ahpah Software (a computer security firm acquired by InterTrust); Tribe (one of the world's first social networks), and Aggregate Knowledge (a big data advertising attribution company acquired in 2014 by Neustar). He is the holder of over a dozen core patents covering social networking and big data.He was also an active angel investor and personally invested in the first rounds of Zynga, TubeMogul, and uDemy.* *One book that impacted Paul professionally is* *Play Bigger* ( https://www.amazon.com/gp/product/0062407619?camp=1789&creativeASIN=0062407619&ie=UTF8&linkCode=xm2&tag=theconsumervc-20 ) *by Al Ramadan, Dave Peterson, and Christopher Lockhead. One book that impacted him personally is* *The Burden of Bad Ideas* ( https://amzn.to/2QYvKYb ) *by Heather MacDonald* *In this episode you will learn:* * *Why Paul became an entrepreneur? Why he ended up on the other side of the table and switched to venture capital? Why it's important for investors to have operational experience?* * ** * *Why investing at the post seed stage is an arbitrage opportunity? What are some of the challenges when investing in consumer vs. enterprise?* * ** * *Should founders be aware of signaling risk? What should founders be asking venture capitalists that are looking to invest? What is his diligence process and how does he analyze founders and opportunities? When should a founder switch from optimizing to profitability from growth? What makes the Philadelphia ecosystem interesting?* * ** * *One thing you would change when it came to venture capital? How does he feel about the cold email? What his latest investment is and why he's excited about it? One piece of advice for founders of consumer companies* * ** *You are welcome to follow along behind the scenes* *@mikegelb* ( https://twitter.com/MikeGelb ) *and* *@consumervc* ( https://twitter.com/ConsumerVc )