Podcasts about innovators create

Join us as we explore the cutting-edge world of FPGAi and how it is helping innovators create new AI solutions!Featuring insights from Sandra Rivera, CEO of Altera, Thomas Sohmers, CEO of Positron.ai, Tom Catalino, Co-Founder and Vice President, of Critical Link and Dr. Rania Hussein, Associate Teaching Professor, University of Washinton, this event will showcase groundbreaking AI innovations, real-world success stories, and the future of intelligent silicon.Don't miss this chance to learn from the best in the field and discover how FPGAi is revolutionizing AI solutions!

In this episode Derek Champagne, CEO of The Artist Evolution, talks with Christopher Lochhead. Christopher is the co-author of Harper Collins' “instant classic” Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets and he's the co-host of the Legends and Losers podcast.Christopher is a former three-time public company CMO and entrepreneur. Fast Company Magazine calls him a “Human Exclamation Point” and The Economist calls him “off-putting to some.” At 18 he got thrown out of school and withno other options he started a company. After 30 years in business he's mostly retired. From time to time he coaches a courageous CEO and exec team in category design and marketing. He can recite much of The Big Lebowski, but can't remember his wife's phone number. He's an butt-kicking speaker, surf and ski bum and proud advisor to non-profit 1 Life Fully Lived, living happily ever after in Santa Cruz California.Learn more at:www.PlayBigger.comwww.Lochhead.com

Jag Duggal is chief product officer at Nubank, a decacorn neobank founded in Brazil. It's valued at over $30 billion, is bigger than Coinbase, Robinhood, Affirm, and SoFi combined, has 100 million customers (more than Bank of America!) while only operating in three countries in Latin America, and 80% to 90% of its growth comes through word of mouth. Prior to Nubank, Jag was a director of product management at Facebook, a senior vice president at Quantcast, and a product leader at Google. In our conversation, we discuss:• How Nubank builds a fanatical user base• Tactics for driving word-of-mouth growth• Measuring customer love through the Sean Ellis score• The importance of strategic clarity• The role of category design in creating successful products• Why companies should strive to be “fundamentally different,” not “incrementally better”• Nubank's vision for an AI-powered banking future—Brought to you by:• WorkOS—Modern identity platform for B2B SaaS, free up to 1 million MAUs• Mercury—The powerful and intuitive way for ambitious companies to bank• OneSchema—Import CSV data 10x faster—Find the transcript at: https://www.lennysnewsletter.com/p/be-fundamentally-different-jag-duggal—Where to find Jag Duggal:• LinkedIn: https://www.linkedin.com/in/jagduggal/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Jag's background(04:34) Nubank's remarkable achievements(06:01) Nubank's product development process(11:23) Nubank's values(12:16) Building products people love fanatically(15:21) The Sean Ellis score(21:27) An example project using the Sean Ellis score(25:07) Picking up the phone and calling customers(28:20) The importance of starting small and iterating(30:42) Pushing back effectively(34:10) Uncovering pain points through customer research(37:53) An example of setting a clear hypothesis(42:01) Developing a strategy(52:16) “Be fundamentally different, not incrementally better”(53:10) Category design(57:37) Nubank's founding story and goals for the future(01:00:46) Advice for adding new product lines(01:03:46) The future of fintech and banking(01:09:23) AI corner(01:12:34) Failure corner(01:20:24) Key takeaways(01:22:11) Lightning round—Referenced:• Nubank: https://nubank.com.br/en/• Coinbase: https://www.coinbase.com/• Robinhood: https://www.robinhood.com/• SoFi: https://www.sofi.com/• Affirm: https://www.affirm.com/• Lemonade: https://www.lemfi.com/• Bank of America: https://www.bankofamerica.com/• Nubank achieves a world record with more than 7 million people participating in NuBolão in one month: https://building.nubank.com.br/nubank-achieves-world-record-with-nubolao• Nu México carries out first financial transaction 20 meters under the depth of the sea: https://www.bnamericas.com/en/news/nu-mexico-carries-out-first-financial-transaction-20-meters-under-the-depth-of-the-sea• David Vélez on LinkedIn: https://www.linkedin.com/in/david-v%C3%A9lez-1004875• Cristina Junqueira on LinkedIn: https://www.linkedin.com/in/crisjunqueira• Edward Wible on LinkedIn: https://www.linkedin.com/in/adamedwardwible• Sequoia Capital: https://www.sequoiacap.com/• Churrascaria: https://en.wikipedia.org/wiki/Churrascaria• Nubank's real foundation: our culture and values: https://building.nubank.com.br/nubank-culture-and-values/• Working Backwards Press Release Template and Example: https://www.linkedin.com/pulse/working-backwards-press-release-template-example-ian-mcallister/• Sean Ellis test: https://productcoalition.com/using-sean-ellis-test-for-measuring-your-product-market-fit-c8ac98053c2c• How to know if you've got product-market fit: https://www.lennysnewsletter.com/p/how-to-know-if-youve-got-productmarket• Reid Hoffman on LinkedIn: https://www.linkedin.com/in/reidhoffman/• Ultravioleta: Nubank expands its premium card offer and adds new features on the product's first anniversary: https://international.nubank.com.br/company/ultravioleta-nubank-expands-its-premium-card-offer-and-adds-new-features-on-the-products-first-anniversary/• Jeff Bezos: Amazon and Blue Origin | Lex Fridman Podcast #405: https://www.youtube.com/watch?v=DcWqzZ3I2cY• The Innovation Method Behind Swiffer Madness: https://www.fastcompany.com/3006797/innovation-method-behind-swiffer-madness• Kevin Systrom on LinkedIn: https://www.linkedin.com/in/kevinsystrom/• Good Strategy, Bad Strategy | Richard Rumelt: https://www.lennysnewsletter.com/p/good-strategy-bad-strategy-richard• Good Strategy/Bad Strategy: The Difference and Why It Matters: https://www.amazon.com/Good-Strategy-Bad-Difference-Matters/dp/0307886239• The Crux: How Leaders Become Strategists: https://www.amazon.com/Crux-How-Leaders-Become-Strategists/dp/1541701240/• How to become a category pirate | Christopher Lochhead (author of Play Bigger, Niche Down, Category Pirates, more): https://www.lennysnewsletter.com/p/how-to-become-a-category-pirate-christopher• Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets: https://www.amazon.com/Play-Bigger-Dreamers-Innovators-Dominate/dp/0062407619• Playing to Win: How Strategy Really Works: https://www.amazon.com/Playing-Win-Strategy-Really-Works/dp/142218739X• A framework for finding product-market fit | Todd Jackson (First Round Capital): https://www.lennysnewsletter.com/p/a-framework-for-finding-product-market• Citi: https://www.citi.com/• Santander Bank: https://www.santanderbank.com/• Fidji Sumo on LinkedIn: https://www.linkedin.com/in/fidjisimo/• Harvard Kennedy School: https://www.hks.harvard.edu/• Susan Wojcicki on LinkedIn: https://www.linkedin.com/in/susan-wojcicki-b136a99/• Coldplay—“Lost+” ft. Jay-Z: https://www.youtube.com/watch?v=PkCDRm_YRFg• Google Buys DoubleClick for $3.1 Billion: https://www.nytimes.com/2007/04/14/technology/14DoubleClick.html• Real-time bidding: https://support.google.com/authorizedbuyers/answer/6136272• From Third World to First: The Singapore Story: 1965-2000: https://www.amazon.com/Third-World-First-Singapore-1965-2000/dp/0060197765/• The Gilded Age on HBO: https://www.hbo.com/the-gilded-age• Lomi: https://lomi.com/• Nubank careers: https://international.nubank.com.br/careers/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Podcasting has grown significantly over the last decade, from a few hundred thousand to now over 2 million registered podcasts. And while nearly everyone has heard of podcasting, few people have their own podcast and even fewer people use it to grow their business. Today's guest, Joe Lemon, is the founder of Shaping Culture, a media agency focused on generating revenue. On this episode of The Clarity Advisors Show, Joe talks with host Ken Trupke about how he helps micro business leaders have more conversations, build referral partners, and generate high-quality leads. He also shares how you can leverage other people's podcasts to grow your business. Timestamps(01:10): Shaping Culture's typical customers and services.(01:58): What makes Shaping Culture unique?(02:53): Going from medical sales to media.(03:39): Podcasting as a marketing medium.(06:06): How to leverage a business.(08:28): Getting on other people's podcasts.(09:34): Other pieces of the puzzle.(10:48): Creating your own platform.(12:39): Definition of a micro business.(13:32): Dos and don'ts for being a podcast guest.(15:45): Fitting it all together.(17:08): Developing a consistent strategy.(18:38): Long form vs. short form.(20:40): Recommended reading and listening.(21:40): A special offer from Joe Lemon.Episode quotes“A lot of times the marketing tools out there are mass marketing tools, but for me to have a great year is 20 clients. We don't need a ton of people. We just need the right people.""Podcasts allow you to sit down with someone, be human, and just have a regular conversation with them.”“If I had to start from ground zero, I would start on other people's shows first. With other people's shows, there's already an audience baked in there ready to go.”"I think the beauty of podcasting is that they can listen to it on their time.”“(Most customers) do all their homework online first. They want to see what you have going on online. They want to read the blog post, they want to listen to the podcast.”Recommended reading and listeningShaping Culture podcastThe Sales Accelerator: How to expand your sales capability to compete successfully in any market by Yamini ViraniPlay Bigger How Pirates, Dreamers, and Innovators Create and Dominate Markets (audiobook) by Dave Peterson, Christopher Lochhead, Kevin Maney Contact Joe Lemon Joe Lemon on LinkedIn

SEASON: 3 EPISODE: 10Episode Overview:Most businesses just try to be better than their competitors, constantly fighting for every bit of marketshare. If you are looking to stand out from the competition and authentically define, develop, and ultimately dominate a new category of business, you'll need to answer the questions, “What's the problem you solve?”, “What solution must exist?”, and “Why are you that solution?” So if you are looking to dominate your market, then you are going to enjoy my conversation with bestselling author and award-winning columnist, Kevin Maney. Guest Bio: Kevin Maney is co-author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets and has been a bestselling author and award-winning columnist writing about technology for three decades which allows Kevin to bring broad and deep context to Category Design conversations. Kevin co-authored his most recent book Intended Consequences. He also authored The Two-Second Advantage (a 2011 New York Times best seller), Trade-Off: Why Some Things Catch On and Others Don't, and The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM. Kevin has written for Newsweek, Fortune, The Atlantic, Fast Company, Conde Nast Portfolio, The New York Times and USA Today. Kevin has also appeared frequently on television and radio, including CNN, CBS Sunday Morning and NPR.Resource Links:Website: https://www.categorydesignadvisors.com/the-experts/Product Link: https://www.categorydesignadvisors.com/resources/Insight Gold Timestamps:02:39 One of the great accidental career moves of all time 04:04 All of those interviews and all that time with these companies06:11 Why would you not want to do everything you could 09:09 Category and category design11:44 It's kind of an inside-out look at strategy12:42 Instead of calling it a sports bar, she calls it The Sports Bra14:43 Businesses operate their businesses for their convenience16:13 They think about the problem to solve first17:53 Now that you understand that that's a problem, I have a solution for you22:12 Deep sales23:54 If you're in a space with a clear category winner….26:48 Can both strategies work at the same time? 28:33 What's the first step in the category design consultation process?34:04 What's the enemy of the innovation?35:36 So many CEOs fail at telling people why they need what they're making37:19 Eat your lunch before the competition does39:42 The book is called Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate MarketsConnect Socially:LinkedIn: https://www.linkedin.com/company/categorydesign/Facebook: https://www.facebook.com/CategoryDesignTwitter: https://twitter.com/cd_advisorsInstagram: https://www.instagram.com/categorydesign/Email: kevin@categorydesignadvisors.comSponsors: Rainmaker Digital Solutions:

"How Pirates, Dreamers and Innovators Create and Dominate Markets"

Brought to you by Mixpanel—Event analytics that everyone can trust, use, and afford | Vanta—Automate compliance. Simplify security | Round—The private network built by tech leaders for tech leaders—Christopher Lochhead is a 14-time #1 bestselling author, top podcaster, and former 3x public tech company CMO and has been an advisor to over 50 VC-backed tech startups. He is best known as a “godfather” of category design, and Adobe named his book Play Bigger one of “the five greatest marketing books of all time.” In this episode, we discuss:• What exactly category design is• The “Frame It, Name It, Claim It” framework• How to go about designing your category• Why “languaging” is so powerful• Rating yourself on the category design scorecard• Why Chris considers “product-market fit” a dangerous concept• Chris's spicy take on positioning• The “better trap” and why it's crucial to avoid it• The magic triangle of product, company, and category• How to embrace negative feedback• Why the greatest time in the history of innovation is now—Find the transcript for this episode and all past episodes at: https://www.lennyspodcast.com/episodes/. Today's transcript will be live by 8 a.m. PT.—Where to find Christopher Lochhead:• Twitter/X: https://twitter.com/lochhead• LinkedIn: https://www.linkedin.com/in/christopherlochhead/• Website: https://www.categorypirates.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter/X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Chris's background(05:08) Why Chris shares his negative criticism on his website(11:58) A simple explanation of category design(18:00) How Purell mastered category design(23:07) What Gong got right (and wrong)(29:01) The “better trap” and why it's crucial to avoid it(38:51) Reflective thinking vs. reflexive thinking(44:45) How Lomi created a revolutionary solution for food waste (48:50) The “Frame It, Name It, Claim It” framework (49:08) The concept of “languaging” (54:00) Examples of languaging (59:19) Spend more time on the problem than the solution(1:01:37) The power of “backcasting”(1:07:33) The truth behind building legendary brands(1:10:39) The problem with product-market fit(1:16:11) Chris's spicy take on positioning(1:19:20) “Damming the demand”(1:24:49) Laws from Chris's book The 22 Laws of Category Design(1:29:46) Word of mouth: the most powerful form of marketing(1:34:05) Chris's closing message to listeners(1:39:01) Lightning round—Referenced:• Rick Rubin Says Trust Your Gut, Not Your Audience: https://podcasts.apple.com/us/podcast/rick-rubin-says-trust-your-gut-not-your-audience/id1570872415?i=1000606447333• How to identify your ideal customer profile (ICP): https://www.lennysnewsletter.com/p/how-to-identify-your-ideal-customer• Grant Cardone on Twitter: https://twitter.com/GrantCardone• Tai Lopez on Twitter: https://twitter.com/tailopez• The Difference Between a First Mover and a Category Creator: https://hbr.org/2019/11/the-difference-between-a-first-mover-and-a-category-creator• Gojo Industries: https://www.gojo.com/• Gartner reports: https://www.gartner.com/• Forrester reports: https://www.forrester.com/bold• Gong: https://www.gong.io/• Clari: https://www.clari.com/• Threads, Instagram's “Twitter Killer,” Has Arrived: https://www.nytimes.com/2023/07/05/technology/threads-app-meta-twitter-killer.html• Kevin Maney: https://kevinmaney.com/• Red Bull cola: https://www.redbull.com/int-en/theorganics/organics-simply-cola• Microsoft Copied Apple's Successful Retail Plan. Now It's Shutting the Whole Thing Down: https://www.inc.com/jason-aten/microsoft-copied-apples-successful-retail-plan-now-its-shutting-whole-thing-down.html• A New Way to Think, with World's #1 Management Thinker Roger Martin: https://lochhead.com/roger-martin/• A New Way to Think: Your Guide to Superior Management Effectiveness: https://www.amazon.com/New-Way-Think-Management-Effectiveness/dp/164782351X• RJ Scaringe on Twitter: https://twitter.com/rjscaringe• Lomi: https://lomi.com/products/lomi• Otis elevators: https://www.otis.com/en/us• How to build a breakthrough … the secret of Backcasting: https://medium.com/@m2jr/how-to-build-a-breakthrough-3071b6415b06• John Bielenberg's website: https://www.thinknado.com/• Eddie Yoon: https://www.eddiewouldgrow.com/• Marc Andreessen on Twitter: https://twitter.com/pmarca• Snow Leopard: How Legendary Writers Create a Category of One: https://www.amazon.com/Snow-Leopard-Legendary-Writers-Category/dp/1956934456• Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets: https://www.amazon.com/Play-Bigger-Dreamers-Innovators-Dominate-ebook/dp/B015MOJ80G• Niche Down: How to Become Legendary by Being Different: https://www.amazon.com/Niche-Down-Become-Legendary-Different-ebook/dp/B07FLKJJQQ• The 22 Laws of Category Design: Name & Claim Your Niche, Share Your POV, and Move The World from Where It Is to Somewhere Different: https://www.amazon.com/Laws-Category-Design-Somewhere-Different/dp/195693457X/• An inside look at Deel's unprecedented growth | Meltem Kuran Berkowitz (Head of Growth): https://www.lennyspodcast.com/an-inside-look-at-deels-unprecedented-growth-meltem-kuran-berkowitz-head-of-growth/• Illusions: The Adventures of a Reluctant Messiah: https://www.amazon.com/Illusions-Adventures-Reluctant-Richard-Bach/dp/0440204887• What They Don't Teach You at Harvard Business School: Notes from a Street-Smart Executive: https://www.amazon.com/What-Teach-Harvard-Business-School/dp/0553345834• Inventing Anna on Netflix: https://www.netflix.com/title/81008305• The rise and fall and rise of Tony Eltherington: https://www.swellnet.com/news/swellnet-dispatch/2017/04/27/rise-and-fall-and-rise-tony-eltherington—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Our guest today is a luminary in the world of technology and business. A thought leader who has consistently been at the forefront of innovation, he has shaped conversations and influenced trends throughout his career. He is a distinguished author whose book "Play Bigger" has become a beacon for entrepreneurs and innovators worldwide. A co-founder of Category Design Advisors, his insights have helped businesses carve out their unique spaces in the market. His writings, as a contributing editor at Newsweek and a columnist for USA Today, have consistently provided valuable perspectives on the intersection of technology and business.

In today's episode of Category Visionaries, we speak with Dan DeMers, CEO of Cinchy, a data collaboration platform that's raised over $24 Million in funding, about why the time has come for an alternative to rigid data contracts and the integration-heavy approach to business unit collaboration. By evolving isolated data silos into meshed products where data is well-governed white being freely available to all who need it, Cinchy gives business teams the power to execute and oversee their own desired outcomes and implement real change. We also speak about Dan's background between technology and big finance, what it was like transitioning from programming to management, creating a brand new category for his business, and Cinchy's aim to make data integration all but obsolete. Topics Discussed: Dan's background in technology and big finance, transitioning from a programmer to manager, and the insights it gave him into the complexities of big enterprise. Cinchy's value proposition of eliminating silos, streamlining data governance, and ultimately making data integration obsolete Establishing the Data Collaboration Alliance non profit to advocate for better data and collaborate with those who share the vision. How bold messaging helps Cinchy make an impact in a marketplace saturated with vaporware The importance of peer-review sites to for building credibility in a skeptical marketplace   Favorite book:  Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Join me on the Fast Track to Grant Writer: www.teresahuff.com/vip The Link Between Competition and a Scarcity Mindset Competition is at the heart of every grant application, and a scarcity mindset can come from a position of competition. Many nonprofits work on a very limited budget, so the struggle with a scarcity mindset is common. After all, you wouldn't be applying for grants if you already had the money, right? Nonprofits applying for the same grant are likely providing parallel services to a similar demographic, so the unfortunate reality is that organizations fighting for the same cause are competing with one another for funds and therefore, feeding the sector-wide scarcity mindset.  In today's podcast, retired Army Colonel Dr. Vincent Lindenmeyer helps us think creatively to work collaboratively with otherwise competing organizations so both teams can overcome the scarcity mindset and get more done. What Collaboration and Grant Funding Look Like Together During his 26 years in the US Army, Vince specialized in engineering, logistics management, and strategic studies, so he knows what creative collaboration looks like. He now applies his knowledge and experience to the nonprofit sector. As principal of Beacon 4sight Group, Vince helps women, veterans, minorities, persons with disabilities, and the formerly incarcerated start nonprofits and businesses to create economic growth for equality and justice. Many of Vince's clients begin with little more than a dream, but he helps them get their nonprofit started in 90 days. He knows the power of creative collaboration to overcome scarcity. Like-minded organizations need to share resources, time, and talent to create in-kind partnerships based on trading complimentary skills and backgrounds. 7 Empowering Benefits of Working Collaboratively Wonderful things can happen when organizations work together: Extra personnel Everyone gets more done when you have more hands on deck working toward the same goals. Share tips and tricks Share knowledge to solve problems and work more efficiently. Stronger bottom line Struggling nonprofits become stronger by giving and receiving resources and expertise. Larger network Collaboration breeds collaboration, so when you partner with an organization, you will also get to work with their connections. Stay in your lane Collaboration means sharing complementary skills to boost each other's weaknesses so you can focus on your strengths. Increased visibility and community awareness When you get more done together, both organizations get a piece of the spotlight to bring awareness to both your cause and your brand. Celebrate your wins together Collaboration means having more to celebrate and more people to celebrate with! If we truly want to make things better and improve our mission, then we have to cooperate. It's not about us. It's not about the scarcity. It's so much more. We have to work together. We have to ask ourselves how we can give back to the community and improve each other's mission, whether or not it comes back directly to us. To read today's full episode: 7 Reasons Working Collaboratively Helps Your Team Get More Done To watch and share my TEDx Talk, The Real ROI of Grant Writing.     Challenge Question:  Where do you see a scarcity in your nonprofit? Can you identify another organization with whom to collaborate to turn the scarcity into abundance?   Meet Dr. Vince Lindenmeyer (from https://beacon4today.com/resources/) Dr. Vince Lindenmeyer, Colonel, US Army (Retired), is a Principal of the Beacon 4sight Group that helps women, veterans, minorities, persons with disabilities, and the formerly incarcerated start nonprofits and businesses to create economic growth for equality and justice. Colonel Lindenmeyer served a 26-year career with overseas tours to Korea, Egypt, Qatar, and Iraq, earning the Bronze Star Medal. As an educator, Dr. Lindenmeyer has taught face-to-face and distance learning over the past 20-years. He earned a BS in Systems Engineering (West Point, United States Military Academy), master's degrees (three) in Logistics Management, M.Ed., an MA in Strategic Studies, and a Ph.D. in Education.  Connect with Vince Beacon4Today.com Email: vince@beacon4today.com LinkedIn Resources Mentioned: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, written by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney "Iron" Mike Steadman - Ironbound Thrive Initiative - Free Business Coaching for Young Urban Entrepreneurs A Course in Miracles, written by Foundation For Inner Peace  The Basics of a Course in Miracles Audible, written and narrated by Marianne Williamson, published by Better Listen Northeast Louisiana Arts Council Watch and share my TEDx Talk: The Real ROI of Grant Writing Go to MyEasyGrant.com to find, cultivate, and apply to relevant foundations using Easy Grant by Sparrow Nonprofit Solutions. Connect with Teresa Huff: Website: www.teresahuff.com Watch the TEDx: The Real ROI of Grant Writing Take the Quiz: Do you have what it takes to be a grant writer? Social: LinkedIn Community LinkedIn Instagram Pinterest YouTube Get on the Fast Track to Grant Writer: www.teresahuff.com/vip

Kevin Maney is a journalist who has been covering tech and society for 30 years, and the author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. Kevin is a partner at Category Design Advisors where Kevin and his team guides leadership teams to help them define, develop and ultimately dominate a new category of business.   During the show we discuss: What Category Creation is Why Category Creation is Important in Marketing List of Companies that Have Successfully Created a New Category in Their Market The Things to Consider Before You Start Creating a New Category The Steps Involved in Creating a New Category in the Market The Usual Challenges in Launching a New Category in the Market, and How to Overcome Them Why Defy “Gravity” and Not Get Sucked Back into the Old Way of Doing Things The Best Practices in Successfully Launching a New Category in the Market How to Measure the Success of Your Category Creation Efforts How Your Business Can Protect Your New Category and Defend Against Competitors Entering Your Market   Resources:https://www.categorydesignadvisors.com/  

Kevin Maney is a bestselling author, award-winning columnist, and partner at Category Design Advisors (CDA). His critically-acclaimed book, Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets, introduced business to the idea of category design and has sold more than 150,000 copies worldwide. As a founding partner of CDA, Maney has helped leadership teams at hundreds of companies all over the world focus their strategic thinking through category design. Maney has been a contributor to Newsweek, Fortune, The Atlantic, Fast Company, CNN and ABC News, among other media outlets. He was a contributing editor at Conde Nast Portfolio during its brief run from 2007 to 2009. For 22 years, Maney was a columnist, editor and reporter at USA Today. In this podcast for managers, Audrey, Lee and Kevin discuss:  ·       The latest new business categories that are hot for 2023 ·       The role of artificial intelligence/AI and how it can help define your category ·       Why AI is the new electricity of creating new categories of products and services ·       Class category design and how it defines what the new problem is that you are trying to solve "The #1 mistake managers make is they don't clearly define the problem that their product solves and why it matters to the target persona.”– Kevin Maney Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.   Connect with Kevin Maney categorydesignadvisors.com https://www.linkedin.com/in/kevinmaney/  Connect with Manage Smarter Hosts ·         Website: ManageSmarter.com  ·         LinkedIn: Audrey Strong                                                                 ·         LinkedIn: C. Lee Smith   Connect with SalesFuel ·         Website: http://salesfuel.com/  ·         Twitter: @SalesFuel  ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Co-founder of Designhill, Rahul Aggarwal, unveils how he found an untapped market and scaled it into a massive online platform that holds design 300k professionals in over 100 countries, all by taking a different SEO and content marketing approach. We get into the best three strategies for profitable content marketing, including a bonus strategy involving customer reviews.  Born in a 3rd generation entrepreneur family, Rahul knew he was destined for business. When he returned from university, he got together with his father and grandfather to build a business that needed branding and design, though to his surprise, this task ended up being an uphill battle. It was from this experience that birthed the idea of Designhill.   Tune in to hear Rahul's story…   01:06 Introduction to Rahul Aggarwal  01:51 Designhill  03:44 Inspiration for Designhill   06:37 SEO and content marketing   10:18 Making it profitable   14:39 Three strategies for profitable content marketing  18:43 Traffic through SEO  20:42 Get reviews!  22:00 Favorite growth tool  23:23 Favorite book  24:52 Connect with Rahul  Resources:   Connect with Rahul:   Website: Designhill.com LinkedIn  Rahul's Favorite Business Tool:    Trello  Rahul's Favorite Book:    Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Christopher Lockheed ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]

In this episode Derek Champagne, CEO of The Artist Evolution, talks with Christopher Lochhead. Christopher is the co-author of Harper Collins' “instant classic” Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets and he's the co-host of the Legends and Losers podcast. On this episode, Christopher talks about the odds of winning in a increasingly competitive and crowded world.

Yida GaoQuote - “Talent is everything for an early stage company and thepeople they hire early on define the trajectory of the company.”The Afropolitan Podcast spotlights Afropolitans who aren't afraid tostep into the unknown and walk in purpose. With this podcast we hopeto empower Africans in the Diaspora to harness their full potentialand contribute to the development of a bold and progressive blackcommunity.Our guests will share their working formulas, the hard facts aboutleaving familiar terrain, embracing the unknown, and staying relevantafterwards.This episode features Yida Gao, Managing General Partner of ShimaCapital; an early stage crypto and Web3 investment firm.Yida holds a BSc in Mathematics and Computer Science fromMassachusetts Institute of Technology. He previously worked in WallStreet for Morgan Stanley in the Mergers & Acquisitions Group.He is passionate about investing in crypto and Web3 companies thatchart new territory.Listen and enjoy as Yida Gao talks to us about his journey with ShimaCapital and insights on the venture capitalist environment.Yida's Reading ListPlay Bigger: How Pirates, Dreamers, and Innovators Create and DominateMarkets by Al Ramadan, Dave Peterson, Christopher Lochhead, KevinManeyhttps://amzn.to/3jfIPx0Show Notes2:02 Journey into crypto4:10 Shima's investment thesis and approach to funding startups6:09 Main criteria to invest in a founder8:34 Fundraising process for Shima Capital10:50 Misconceptions about venture capitalists12:13 VCs inspired by13:09 Recruiting and retaining talent14:48 Navigating the fundraising environment17:25 Process of capital calls20:20 Best guidance that Shima offers for portfolio companies23:47 First encounter with failure and lesson learnt26:25 Reading list28:14 Title of the book about your life29:28 What does being Afropolitan mean to youThe Afropolitan Podcast is hosted by Eche Emole, co-founder of Afropolitan.Listen and subscribe to the show on Apple Podcasts, Spotify, Jamit, orwherever you get your podcasts.Want to learn more about Afropolitan?Twitter - https://twitter.com/afropolitanWebsite - https://www.afropolitan.io/

In tech categories, one company earns 76% of the total market cap/market capitalization in any given market category. What's up with that? Christopher Lochhead joins the show to talk ALL about category creation: what does the rise of influencers/individual brands mean for category creation Creating a personal brand is bull**** Is being a content creator a real business? Have we monetized marketing & entrepreneurship stupidity at scale? Why comparison marketing is trash About Christopher Lochhead: 3x CMO. #1 Apple business podcaster and #1 Amazon marketing author. Christopher's first book, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, has been called “the bible of category design” and is in the top 1% of business books. Check out Christopher's work! Twitter https://twitter.com/lochhead LinkedIn https://www.linkedin.com/in/christopherlochhead?original_referer=https%3A%2F%2Flochhead.com%2F Category Pirates blog https://www.categorypirates.com/  We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Kevin Maney joins the He Said She Said: Razor Branding™ Podcast to discuss Category Design, and how he helps companies dominate new market categories.  Kevin is a journalist who has been covering tech and society for 30 years, and is the author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. Kevin is a partner at Category Design Advisors where he and his team guide leadership teams to help them define, develop, and ultimately dominate new categories of business.

Shahin chats with Hamish Grant, Vice President Marketing at SafetyCulture about product-led growth. The episode covers: The PLG modelThe importance of company culture in regard to PLGThe importance of all customers Hamish is an experienced marketer, strategist and business leader with a passion for new technologies and hyper-growth companies. He specialises in category-defining growth strategies from startup to enterprise, and has held a number of senior leadership roles in technology companies in Australia and around the world. Resources mentioned in this episode: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets _________________ For your copy of the State of ABM in APAC Report (2022): https://abm.xgrowth.com.au/report/ Miss out on our latest webinar? Listen here: https://xgrowth.com.au/blogs/programmatic-abm/ Join the Slack channel: https://growthcolony.org/slack Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au

Today's episode features Kevin Maney, partner at Category Design Advisors. A journalist who has been covering tech and society for 30 years, and the author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. Kevin and his team guide leadership teams to help them define, develop and ultimately dominate a new category of business.It was a great opportunity to speak with someone who has covered tech and AI as a journalist for so long; we talked about his background, including how he stumbled into the tech beat, wrote the de-facto history of IBM, and how companies can approach the idea of category creation. Listen to learn more. Links of Interest: Kevin Maney LinkedIn bio: https://www.linkedin.com/in/kevinmaney/Kevin's website: https://kevinmaney.com/Kevin Maney's 10 books on Amazon: https://www.amazon.com/Kevin-Maney/e/B001HD1AQ2?ref=sr_ntt_srch_lnk_1&qid=1659113523&sr=8-1Listen to Kevin's music! https://www.facebook.com/totalblamblamband

Your host Bryce Henson interviews today's guest expert marketer, Tom Shwab.  Tom is a US Naval academy graduate, an engineer by trade, and Founder & Chief Evangelist Officer of “Interview Valet”.  Tom's passion is in building and operating the Targeted Interview System to provide clients with a steady deluge of traffic, leads, and sales. Tune into today's show to learn valuable knowledge on a podcast interviewing and how it can help you grow your business.  Bryce and Tom have a show packed full of information to help you explode your business that you don't want to miss.  01:14 - Your host Bryce introduces today's incredible guest expert marketer, Tom Shwab.   02:10 - Hear Tom's backstory from growing up in the midwest to running nuclear power plants in the Navy. 04:05 - Tom shares his journey in obtaining an MBA and what the value behind it for him is. 05:40 - Learn some valuable business takeaways from Tom's previous experiences. 10:40 - Follow along as Bryce transitions to Tom's business “Interview Valet,” and hear how it was developed and what it does. 17:30 - Bryce asks Tom to share his perspective on what would be a strategy to get more exposure through the value of podcasting. 23:15 - Tom shares some of the most challenging things and some of the biggest highlights with starting a podcast? 27:40 - Tom talks about the high level history of where podcasting started and where it's going in the next few years. 32:10 - Bryce's famous lightning round Q&A. Q: What is your biggest passion right now? A: COnnecting people. Q: What is your zone of genius? A: Connecting the dots. Q: What was your most proudest accomplishment? A: The people that have worked for me and how they have grown. Q: Worst business advice ever received? A: Choose carefully who you drink with because you can't choose who you work with. Q: Book recommendation? A: “Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets” by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney. 41:00 - Find Tom online and get a free copy of his book at www.interviewvalet.com/fitbodybootcamp.  “Keep doing it when it's not fun” - Tom Shwab

Pour l'épisode de cette semaine, je reçois Pierre Touzeau, cofondateur de Claap. Claap c'est une solution vidéo pour permettre aux équipes de débattre et prendre des décisions de façon asynchrone. Pendant notre échange, Pierre m'a expliqué son parcours, comment il avait eu l'idée de Claap avec ses 2 associés, comment ils avaient préparé leur lancement et collecté des milliers d'emails, comment ils avaient fait un petit produit connexe (meeting calculator) pour augmenter leur “wait list”. Nous avons aussi beaucoup parlé de “product led growth” et du focus qu'ils ont sur la rétention des utilisateurs. Vous pouvez suivre Pierre sur LinkedIn. Bonne écoute ! ___ Mentionnés pendant l'épisode : Reinventing organizations Webflow LocalGlobe Headline Metabase Amplitude Fyre Festival Fyre (film Netflix) Category Design Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets - Dave Peterson et Christopher Lochhead Andy Raskin - Strategic Narrative Loom La newsletter d'OpenView PlayBigger ___ Pour soutenir SaaS Connection en 1 minute⏱ (et 2 secondes) : Abonnez-vous à SaaS Connection sur votre plateforme préférée pour ne rater aucun épisode

I'm in the middle of rebranding my business. There are so many things I can do, so many things I want to do, yet I also want my brand positioning to be clear and attractive. I want others to love my brand as much as I do. As I'm working on this, I see a cartoon by Gaping Void that says, “Don't be the best in the world at what you do. Be the only person in the world at what you do.” Seeing that makes everything click. I think, “Yes! That describes my work which is unique in so many ways.” I already kind of am the only person doing what I do. And I really want to highlight that… but I need help. So my husband Mark, who I've grabbed in my excitement, says to me, “We gotta talk to Peter. This is his zone of genius.” That first conversation with Peter changes everything. What he does is revolutionary in so many ways. And I've brought him onto the show today to discuss exactly what it is that he does and how he helps redefine business. If you want to know: What is category design, how does it help you understand your audience better, and what is the most common challenge when people start approaching business with this new way of thinking? How do you use it to attract potential customers or clients? And how did a customer survey company use category design and find itself worth several billion dollars more than competitors like Survey Monkey? Get a pen and your replay button ready because this episode is chock full of priceless lessons you'll want to listen to again and again!  What you will learn in this episode: How to rethink your business positioning and make it unique How POV storytelling in marketing messages differs from conventional marketing How to use category design to spark intrigue in your business Who is Peter? As a graduate of Queen's University in Kingston, Ontario, Canada, Peter Goldie has spent the past decade as an angel investor and used his knack for creating and launching market-dominating products to advise on business, strategy, and marketing. He honed his marketing expertise while in Brand Management at Procter & Gamble where he built revenue for brands such as Crisco, Pringles, and Ivory. Now his firm advises companies on the emerging concept of category design for business. In addition, Peter founded two startups and has held several operational roles at different companies over the years. He served as GM and SVP at the top digital e-commerce agency Fluid and was the GM and VP at Macromedia where he helped make Flash the most distributed software worldwide. He also took on the position of GM at Alias/Wavefront where he assisted in the creation of the Computer-Aided Industrial Design (CAID) category and the launching of the world's leading 3D animation product, Maya (which won an Oscar for scientific and technical achievement). Links and Resources: Category Design peter@categorydesign.co @pgoldie on LinkedIn Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney Niche Down: How to Become Legendary by Being Different by Christopher Lochhead and Heather Clancy Storytelling School Website @storytellingschool on Instagram @storytellingSchool on Facebook

In this episode Derek Champagne, CEO of The Artist Evolution, talks with Christopher Lochhead. Christopher is the co-author of Harper Collins' “instant classic” Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets and he's the co-host of the Legends and Losers podcast. On this episode, Christopher talks about the odds of winning in a increasingly competitive and crowded world.

Value without trust won't win you leads. But how do you add one to the other?On today's GROW B2B FASTER episode, Shannon Katschilo, VP of strategic sales at Zoomin Software, chats with Sammy about ways to make winning leads more fun for everyone involved.What's in it for you:1. How putting the fun back in sales helps you build trust and up your sales game2. Why impersonal ‘spray and pray' tactics are not the way to go 3. Shannan's magic bullet for winning leads on an executive level4. How to identify the “closers” in B2B sales5. How to win key people for your B2B sales team in strong competitionAbout Shannon:Shannon is Vice President of Strategic Sales at Zoomin Software. She represents a group of individuals within the sales organization, that are working with the largest organizations globally to solve high level pains within the organization.To keep body and mind fit and sharp she meditates every morning with a calm app. Find Shannon on LinkedIn: https://www.linkedin.com/in/skatschilo/Shannon's company Zoomin Software: https://www.zoominsoftware.com/Shannon's business book recommendation:Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets – Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney https://amzn.to/3MzAHRxShannon's favorite business leader: Adam Grant - https://www.linkedin.com/in/adammgrant/__________About Zoomin SoftwareZoomin Software helps companies manage their technical content such as user guides, manuals, and community discussions. The company's intelligent platform ingests all your content, from manuals to API docs to support articles, and delivers it as a unified and consistent source of Product Answers. Zoomin Software has their headquarters in New York.Website: https://www.zoominsoftware.com/Industry: Business Information Systems, Content, Knowledge Management, Publishing, SoftwareHeadquarters: New York, United StatesFounded: 2015__________About the host Sammy:Sammy helps you to:1. Build your community of big whale clients2. Win employees3. Drive B2B salesGet in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/ __________Past guests on the GROW B2B FASTER Show include:  Justin Welsh, Ian Koniak, Jamal Reimer, Mike Troiano, John Kaplan, Greg Alexander, and many more. 

“Back-to-back meetings have become the norm” Et c'est pour lutter contre cette ennemi que Pierre co-fonde Claap, une solution de meeting asynchrone. Mais il s'y est pris d'une manière très précise : il a décidé de créer sa propre catégorie dès le lancement. Et ça marche

Spring is when birds build nests and lay eggs all over the place. And you have probably heard that if a baby bird falls out of the nest you shouldn't put it back because the mother will abandon the baby. Is that true? Listen to hear the surprising answer. http://www.straightdope.com/columns/read/2287/if-you-handle-baby-birds-will-their-parents-shun-them Who hasn't thought how great it would be to be a successful entrepreneur? However, it takes a certain kind of person to handle the ups and downs of the entrepreneurial life and make it a success. CEO marketing coach Christopher Lochhead set out to discover what makes a great entrepreneur. Chris is author of the book Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (https://amzn.to/3bQYzxJ). He joins me to discuss how successful business owners position their ideas and products to dominate the competition. Public speaking scares just about everyone. Yet it is often required at school or in a meeting or even giving a formal speech. Since all of us will be called on to speak, why not arm yourself with some skills that will make you less nervous and perform better? Here with some great advice is Matt Abrahams . He is a lecturer at Stanford University's Graduate School of Business – he is the host of the podcast Think Fast, Talk Smart (https://www.gsb.stanford.edu/business-podcasts/think-fast-talk-smart-podcast) and author of the book Speaking Up Without Freaking Out (https://amzn.to/3eZyKO1).   How many times have you heard that staring at a computer screen for too long is bad for your eyes? So, what does that mean – “bad for our eyes”? Listen as I explain what research has shown about computer use and your eyesight. http://www.huffingtonpost.com/entry/are-computer-screens-really-ruiningour-eyes_us_58b08e8de4b0a8a9b782192a PLEASE SUPPORT OUR SPONSORS! We really like The Jordan Harbinger Show! Check out https://jordanharbinger.com/start OR search for it on Apple Podcasts, Spotify or wherever you listen!  Helix Sleep is offering up to $200 off all mattress orders AND two free pillows for our listeners at https://helixsleep.com/sysk.  Go to https://Indeed.com/Something to claim your $75 credit through April 30th! Go to https://Shopify.com/sysk, for a FREE fourteen-day trial and get full access to Shopify's entire suite of features! With Avast One, https://avast.com you can confidently take control of your online world without worrying about viruses, phishing attacks, ransomware, hacking attempts, & other cybercrimes! With prices soaring at the pump, Discover has your back with cash back! Use the Discover Card & earn 5% cash back at Gas Stations and Target, now through June, when you activate. Get up to $75 cash back this quarter with Discover it® card. Learn more at https:discover.com/rewards. Download Best Fiends FREE today on the App Store or Google Play! Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the Conscious Millionaire Show for entrepreneurs,  who want to create an abundant future for themselves and humanity. Heard by millions in 190 countries.  Do you want to put more money in the bank, create a powerful impact, and enjoy a purposeful life? This is the podcast for you! Join host, JV Crum III, as he goes inside the minds of Millionaire Entrepreneurs and World-Class Business Experts. Today's featured episode... Christopher Lochhead: Category Design and Marketing Differentiation Christopher Lochhead is the co-author of Harper Collins' instant classic" Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets and co-host of the Legends and Losers podcast. He is a former three-time public company CMO and entrepreneur. Fast Company Magazine calls him a "Human Exclamation Point and The Economist calls him "off-putting to some. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes Download Your Free Money-Making Gift Now... "Born to Make Millions" Hypnotic Audio - Click Here Now! Please help spread the word. Subscribing and leaving a review helps others find our podcast. Thanks so much! Inc Magazine "Top 13 Business Podcasts." Conscious Millionaire Network has over 3,000 episodes and millions of listeners in 190 countries. Join us as a regular listener to get money-making secrets on how you can grow your business and profits faster! 

Welcome to the Conscious Millionaire Show for entrepreneurs,  who want to create an abundant future for themselves and humanity. Heard by millions in 190 countries.  Do you want to put more money in the bank, create a powerful impact, and enjoy a purposeful life? This is the podcast for you! Join host, JV Crum III, as he goes inside the minds of Millionaire Entrepreneurs and World-Class Business Experts. Today's featured episode... Christopher Lochhead: Category Design and Marketing Differentiation Christopher Lochhead is the co-author of Harper Collins' instant classic" Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets and co-host of the Legends and Losers podcast. He is a former three-time public company CMO and entrepreneur. Fast Company Magazine calls him a "Human Exclamation Point and The Economist calls him "off-putting to some. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes Download Your Free Money-Making Gift Now... "Born to Make Millions" Hypnotic Audio - Click Here Now! Please help spread the word. Subscribing and leaving a review helps others find our podcast. Thanks so much! Inc Magazine "Top 13 Business Podcasts." Conscious Millionaire Network has over 3,000 episodes and millions of listeners in 190 countries. Join us as a regular listener to get money-making secrets on how you can grow your business and profits faster! 

“We're able to really convince ourselves that we're defeated when really, we're not. That sometimes causes me to give up right when I should be digging in.” - Justin Nassiri 6ers, it's time to swing for the fences, play big, and be true to yourself in this week's episode. When you feel small because of the opinions of others, or because of your own inner critic, it's a sign you need to bet on yourself. This week, Tony Nash is joined by Justin Nassiri, a former Navy submarine officer, current President of Executive Presence, founder/CEO of Captivate.ai, and the founder/host of Beyond The Uniform podcast. He also wrote a book called Veterans in Consulting. You'll learn the importance of allowing yourself to be vulnerable and say what you really want without fear of being judged, so that you can think bigger, operate bigger, and play bigger. If you want to succeed in life, you must let go of your limiting core beliefs and replace them with actions that celebrate your unique abilities and make the most of what you have been given. ----- Resources Mentioned: https://www.amazon.com/Message-Garcia-Elbert-Hubbard-ebook/dp/B08LH17DZQ (A Message To Garcia) by Elbert Hubbard  https://book.mastersofscale.com/ (Masters of Scale: Surprising Truths from the World's Most Successful Entrepreneurs )by Reid Hoffman  https://www.barnesandnoble.com/w/play-bigger-al-ramadan/1122825566 (Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets) by Al Ramadan https://www.amazon.com/You-Are-Badass-Making-Money/dp/0735222975 (You Are a Badass at Making Money: Master the Mindset of Wealth) by Jen Sincero  ----- 01:04 - Military vets experiencing “A Message to Garcia”, no direction and figuring it out 03:18 - Why entrepreneurship is a lot like choose your own adventure book 04:19 - Why learning how to listen more and having a commitment to reading are common leadership traits 06:11 - Embracing discomfort and cultivating more openness and humility 11:23 - How limiting core beliefs are holding us back 14:42 - The power of gratitude and breaking away from limiting core beliefs 16:29 - Giving yourself permission to think about what you deserve and what you want 17:58 - When failures feel like it's permanent 19:26 - Learning how to trust your intuition ----- Here is how to connect with Justin: https://www.linkedin.com/in/justinnassiri/details/experience/ (LinkedIn) https://twitter.com/jnassiri1 (Twitter) https://www.executivepresence.io/ (Executive Presence website) https://captivate.ai/ (Captivate.ai website) ----- Connect with Got Your Six podcast: https://www.thetonynash.com/podcast (Website) https://www.instagram.com/gotyour6pod/ (Instagram) https://discord.gg/KPPzmevp (Discord) https://www.linkedin.com/company/gotyour6pod/ (LinkedIn) https://twitter.com/gotyour6pod (Twitter) https://www.tiktok.com/@gotyour6pod? (TikTok) ----- Connect with Tony: https://www.thetonynash.com/ (Website) https://www.linkedin.com/in/the-tony-nash/ (LinkedIn) https://www.instagram.com/thetonynash/ (Instagram) https://twitter.com/theTonyNash (Twitter)

“We're able to really convince ourselves that we're defeated when really, we're not. That sometimes causes me to give up right when I should be digging in.” - Justin Nassiri 6ers, it's time to swing for the fences, play big, and be true to yourself in this week's episode. When you feel small because of the opinions of others, or because of your own inner critic, it's a sign you need to bet on yourself. This week, Tony Nash is joined by Justin Nassiri, a former Navy submarine officer, current President of Executive Presence, founder/CEO of Captivate.ai, and the founder/host of Beyond The Uniform podcast. He also wrote a book called Veterans in Consulting. You'll learn the importance of allowing yourself to be vulnerable and say what you really want without fear of being judged, so that you can think bigger, operate bigger, and play bigger. If you want to succeed in life, you must let go of your limiting core beliefs and replace them with actions that celebrate your unique abilities and make the most of what you have been given. ----- Resources Mentioned: https://www.amazon.com/Message-Garcia-Elbert-Hubbard-ebook/dp/B08LH17DZQ (A Message To Garcia) by Elbert Hubbard  https://book.mastersofscale.com/ (Masters of Scale: Surprising Truths from the World's Most Successful Entrepreneurs )by Reid Hoffman  https://www.barnesandnoble.com/w/play-bigger-al-ramadan/1122825566 (Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets) by Al Ramadan https://www.amazon.com/You-Are-Badass-Making-Money/dp/0735222975 (You Are a Badass at Making Money: Master the Mindset of Wealth) by Jen Sincero  ----- 01:04 - Military vets experiencing “A Message to Garcia”, no direction and figuring it out 03:18 - Why entrepreneurship is a lot like choose your own adventure book 04:19 - Why learning how to listen more and having a commitment to reading are common leadership traits 06:11 - Embracing discomfort and cultivating more openness and humility 11:23 - How limiting core beliefs are holding us back 14:42 - The power of gratitude and breaking away from limiting core beliefs 16:29 - Giving yourself permission to think about what you deserve and what you want 17:58 - When failures feel like it's permanent 19:26 - Learning how to trust your intuition ----- Here is how to connect with Justin: https://www.linkedin.com/in/justinnassiri/details/experience/ (LinkedIn) https://twitter.com/jnassiri1 (Twitter) https://www.executivepresence.io/ (Executive Presence website) https://captivate.ai/ (Captivate.ai website) ----- Connect with Got Your Six podcast: https://www.thetonynash.com/podcast (Website) https://www.instagram.com/gotyour6pod/ (Instagram) https://discord.gg/KPPzmevp (Discord) https://www.linkedin.com/company/gotyour6pod/ (LinkedIn) https://twitter.com/gotyour6pod (Twitter) https://www.tiktok.com/@gotyour6pod? (TikTok) ----- Connect with Tony: https://www.thetonynash.com/ (Website) https://www.linkedin.com/in/the-tony-nash/ (LinkedIn) https://www.instagram.com/thetonynash/ (Instagram) https://twitter.com/theTonyNash (Twitter)

Tom Schwab knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Drawing on his engineering, corporate, and e-commerce inbound marketing experience, Tom helps thought leaders (coaches, authors, speakers, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. Then he helps them to turn listeners into customers. He is the author of PODCAST GUEST PROFITS: Grow your business with a targeted interview strategy, and he is the founder of Interview Valet, the category king of Podcast Interview Marketing. Other resources mentioned The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level,  Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Website: http://www.interviewvalet.com LinkedIn: thomasmschwab Twitter: Interviewvalet Twitter: TMSchwab Facebook: ThomasSchwab More information from the past on Tom's site: http://interviewvalet.com/iamceo

In this episode Derek Champagne, CEO of The Artist Evolution, talks with Christopher Lochhead. Christopher is the co-author of Harper Collins' “instant classic” Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets and he's the co-host of the Legends and Losers podcast. On this episode, Christopher talks about the odds of winning in a increasingly competitive and crowded world.

“One of the biggest differentials in success is the combination of curiosity and mental toughness.”  Welcome Piers Ridyard; the first crypto guest on Startup Dads. In today's chat with Amrit, Piers talks about the importance of honouring your commitments as a CEO and a dad, the weight of your words and the power of separating your ideas from yourself. This episode gets pretty intellectual! Piers Ridyard is the CEO of https://www.radixdlt.com (RDX Works), the only decentralized network where developers will be able to build quickly without the constant threat of exploits and hacks, where every improvement will get rewarded, and where scale will never be a bottleneck. Keep up to date with everything Startup Dads related on Twitter - https://twitter.com/startupdadspod/ (https://twitter.com/startupdadspod/) Book mentioned in today's episode: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by  Al Ramadan, Dave Peterson, Christopher Lochhead and Kevin Maney Philosophy for Life: And other dangerous situations by Jules Evans This week's Startup Shout Outs: https://www.mindstone.com (Mindstone) - Organize, share and take notes on web pages, PDFs, videos & podcastsso you can learn faster, remember more and get things done. Learn more about Mindstone and its CEO and Co-founder Joshua Wöhle on https://open.spotify.com/episode/6qhhHGb1Hg1840rruNQ8P7?si=2dbb1e3c074348bb (Startup Dads' Episode 46)! A Fascinate Production.

Samia Moutawakkil est Head of Marketing chez Reveal. Après un passage chez 360Learning, elle rejoint l'aventure Reveal en tant que 6ème employé. Autant dire qu'elle a tout mis en place (avec sa team) sur un plan marketing: les premières Ads, la refonte du site, le changement de branding... Un retour d'expérience 100% actionnable. Reveal c'est :

Are some people just really lucky or do they just appear that way because of their skill level? In this episode, I explore what the difference is between having luck and having skill, and how important it is to know the difference. Does one go hand in hand with the other? Don't forget to check out the book referenced in this episode: "Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets" by Al Ramadan. Click the link for a FREE downloadable copy of my book, Get off the Cash Flow Roller Coaster! If you enjoyed this episode, please subscribe, share and don't forget to leave me a review! I would love to hear from you! Follow me or connect with me on Linkedin or Facebook! --- Send in a voice message: https://anchor.fm/amy-donaldson/message

CEO Pulse Podcast EP 66 with Kevin Maney Hey, Rafael Cortez here! I have a question for you... how do you become a category leader? It's not an easy question to answer. But it is worth asking, because if you want to be the best in your field, this is what you need to know. With us today is Kevin Maney, a journalist who has been covering tech and society for 30 years, and the author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. Kevin is a partner at Category Design Advisors where Kevin and his team guides leadership teams to help them define, develop and ultimately dominate a new category of business. www.categorydesignadvisors.com CEO Pulse | The Real, The Raw & The Mind of Entrepreneurship. This is your backstage pass into the stories, strategies, and psychology of top-performing entrepreneurs. Follow, Subscribe, Like & Share! Real Estate Coaching Program | www.reiwholesaling.com Full Access links | https://www.rafaelcortez.net/contact Stay Focused, You Got This! Rafael Cortez #ceopulse,#lessbusinessmoreprofits,#business,#startups,#entrepreneurs,#entrepreneurship,#levelup,#lifebydesign#productivity,#personalGrowth,#leadership,#vision,#mindset

There is a litany of analogies for marketing. An art, a technique, a skill. Yet few strive to combine a multitude of approaches. For Meagen Eisenberg, Chief Marketing Officer at TripActions, she synthesizes a combination of art, science, and the essential ingredient–joy–to form a unique marketing strategy. Meagen is a no BS go-getter who demonstrates an encompassing approach to how she conducts business. She hones in on her own efficiency and ability to think quickly and adapt, and expresses how cultivating that skill has made her a fast decision-maker. To reinforce that speed is a desire to always learn, which is the underlying motivation for her own professional progress. Meagen offers her perspectives on organizational structure, the highly valuable takeaways from mistakes and failures, and how her work at TripActions has adapted, through her own love and joy of the flux of marketing, to the changes of COVID-19. Meagen's straightforward approach carries a lot of weight and is a force we all can consider. In this episode, we cover:  Why TripActions' CRO, Carlos Delatorre, calls Meagen a superhuman - and why she believes in treating her sales team as a customer. (03:56) ‘The key for executives is to keep learning': Meagen discusses her favorite mediums for learning, her love of books, and the various ways she stays on the pulse. (11:58) A discussion about preparing for and executing board meetings - and a look at PG Tuesday. (19:31) Meagen's perspective on company alignment from the top down and how it sets the stage for success. (25:44) The silver lining in failure and Meagen's attitude towards not giving up - and what it means to “live in awkward.” (34:55) The art and science of marketing - and the impact of COVID-19 on TripActions and how that differed from its competitors. (44:46) Meagen reflects on the worst day in her career during the pandemic. (55:14) A walkthrough of Meagen's hiring process during her first six weeks at TripActions, her take on hiring people who solve problems, and why she loves marketing. (01:01:52) Links: Connect with Meagen LinkedIn TripActions Connect with Joubin Twitter LinkedIn Email: gtmg@kleinerperkins.com  Learn more about Kleiner Perkins Links Referenced: Dan Druker Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets MOVE: The 4-question Go-to-Market Framework The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company Shoe Dog: A Memoir by the Creator of Nike Andre Agassi: Open: An Autobiography Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

It's Friday and that can only mean one thing, The Young Venture Club is back! This week we covered Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets and today's episode is all about the major takeaways. What are the 3 foundations of building your business?What is Category Design?How to launch your new category… (hint ⚡)If you are interested in reading Play Bigger, it is linked above. Let us know your thoughts and what you found valuable! Make sure to check out our Instagram to see what book we are diving into next!Check out the newest The Real Venture Podcast episodes directly to you - subscribe here. And, if you're enjoying The Real Venture Podcast, please give us a 5-Star rating on Itunes!Want to be featured in an episode? Drop a comment below, or share your questions, feedback, and whatever else using #therealventure​​ and TAG US @therealventure_ on Instagram. SUMMARY KEYWORDSsalesforce, book, company, product, category, design, uber, bigger, talking, continue, lightning strike, week, barstool, build, podcast, hop, problem, excited, bought, marketThe Real Venture PodcastThe Real Venture Website | The Real Venture Instagram | The Real Venture LinkedIn | The Real Venture YouTube | Peyton Truitt - Linkedin | Peyton Truitt - Instagram | Luke Truitt - LinkedIn

“The average company spends 25% of their operating budget on technology, they spend 24% of their budget on advertising.” Dan McGaw is an award-winning entrepreneur, speaker, and the CEO of McGaw.io, an analytics and marketing technology consultancy and SaaS platform, UTM.io. In addition, Dan also finds time to be a 500 Startups Mentor, and has previously started the first business accelerator in Orlando, FL. He's also a thought leader in the MarTech world and a CXL instructor on the topic. Having spoken at leading marketing conferences and online events, his expertise lies in helping businesses extract and interpret the right data to grow their revenue exponentially. Questions and topics we covered: Dan's story about his first marketing job promoting a band! How does Dan qualify leads for both of his businesses? How does Dan leverage automation to scale his service-based business? Why is building a MarTech stack so difficult? What are some ways that marketers can cut costs when building a MarTech stack? (Hint: don't use HubSpot) How can a business get a full inventory of the tools in their stack? What are the categories of MarTech tools? What are UTMs and why are they vital to a marketer's success? Is Google Data Studio a tool that all businesses should add to their stack? If Dan could mold the ideal marketer, what skills would he want them to have? You can say hello to Dan via: Linkedin - https://www.linkedin.com/in/danielmcgaw/ Resources mentioned Text “Martech” to 415-915-9011 for a free copy of Dan's book “Build Cool Shit” (this is to help business owners build a great tech stack) “Ego is The Enemy” by Ryan Holiday - https://amzn.to/3nSsvRg “Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Marketers” by Al Ramadan, Christopher Lochhead, Dave Peterson, and Kevin Maney - https://amzn.to/3waVfZb Effin A/B Test Calculator (Chrome Extension) - https://chrome.google.com/webstore/detail/effin-ab-test-calculator/ijndnpondlemhcgdmbdljpgohnlpejhp --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/kennysoto/message

Do you know what Category Design is? Have you used Christopher Lochhead's "Golden Triangle"? If not, then go back and listen to the last episode with Christopher Lochhead, Author of, Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Their Markets. In this episode, Sean Douglas and Anthony Franck expand on the latest episode about what Category Design is and how to use it for your Podcast, Business, Books, etc. Learn the little known hacks to marketing your Podcast like a Pro by downloading the Podcast Marketing guide at bit.ly/PodcastMarketingGuide

Social innovation has become part of our normal world. According to the World Economic Forum, social issues such as Climate Change and Pandemics are problems that need urgent solutions. A volatile and complex world provides an opportunity for entrepreneurs to tackle some of the social issues. In this episode, I speak to Daisy Kopolo, who is an executive coach and has worked with many executive teams in solving complex problems. We talk about all the different elements that need to be in place for entrepreneurs to start and run successful social enterprises that have an innovative and long-lasting impact on society. 

In this very special Interview. We are bringing to you a very special webinar episode of The Rich Life Academy Millionaire Mentor of The Month, Mr. Christopher Lochhead! His wins and fails in his life have shaped him to be the amazing entrepreneur he is today. He is RAW and unfiltered, calls it as it is and in simple, why fit in? when you can stand out! Tune in to this awesome episode. Let's dive in!   The episode provided by: The Rich Life Academy For more information please visit TheRichLifeAcademy.com   Christopher Lochhead is a rockstar in business, an entrepreneur, advisor/investor to over 50 venture-backed startups, is a venture capital limited partner and a former three-time Silicon Valley public company CMO, owns the Legends and Losers Podcast which is one of the top business podcasts in the world right now, and is a “Top 30” rated Podcaster.   He's also a #1 Best Selling Amazon Author, and co-author of two bestsellers: Niche Down: How To Become Legendary By Being Different, and Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. He's been called “one of the best minds in marketing” by The Marketing Journal, a “Human Exclamation Point” by Fast Company, a “quasar” by NBA legend Bill Walton and “Off-putting to some” by The Economist. In this episode of Millionaire Mindcast Podcast, a powerful guest, Christopher Lochhead who shares things that he executed in order to reach and live a rich life that you can pick and applies to yours. Christopher grew up in a family where a lack of money was always present. At 17-years-old, he decided to do something meaningful with his life. Inspired by what he called the ‘angel of his life' his Grandfather, who truly believed him, supports, inspires and motivates him that he can do anything and be anything. He decided to be successful, decided to be smart, and really wanted to do legendary things. Chris put himself in those positions to be successful and let himself learned, grew, and took a massive risk. As a result, Chris and his brother Jack started their company with no money, no experience, no education, no relationships of any kind. There's been a lot of losses along the way. His whole career was just about trying to build companies and categories, in some cases loss and some cases win. He had been in those places of humiliation many times, lost money, been fired for so many times, but learned from those losses and moved forward. On the other side, he gained the most important things, the joy, experiences, memories, relationships, and the network. In 10 years, he got a tremendous amount of accomplishment. At 28-years-old, he became a millionaire. He does great things and wins with over $400 billion exits. Now, end up with having a life that's fun, and interesting. He's in the fun part of life that he never really thought about which is helping other people getting their goals and learning at the same time with his podcast. Chris focused on having a good time and hopefully make a very big difference. He's an entrepreneur trying to do something exponentially different as opposed to incrementally better. To Chris, it's important to set goals, it doesn't matter if you achieved them, it's about who you become in the process. He trained himself to be a better person, a person that you can count on, somebody who produce results. He chose to be that guy because we have that option in everything. Also, work hard and believe in yourself. When you fail, get up and try again. Confidence comes from training yourself to produce legendary results. It doesn't come from the people's encouragement but proving to yourself that you can do it. Some Questions I Ask: Who is Christopher Lochhead and share us your journey on your personal and professional career. (11:37) How did you get on the path to following your different and what motivates you to go on? (19:03) How did you handle all of the lows throughout the years? (27:35) How did you make your plans and vision? (36:15) What's pacing looks like to you? (39:00) Do you believe in this idea of process & goal-setting so you can make decisions that align with your purpose? (45:16) How did you develop such amazing relationships with people? (51:07) Austin: How much do you care about being professional? (01:05:22) How do you approach your health? (01:10:40) Chris' advice for young aspiring entrepreneurs. (01:16:10) In This Episode, You Will Learn: How he fulfilled his dream of making it to Silicon Valley. (22:34) Things that made his life worth it and fuel happiness despite all the failures. (35:27) The hustle pornstars. (37:46) The good thing of being strategically flexible or agile and being opportunistic. (47:10) How to drive yourself forward. (49:07) The likability factors. (01:00:29) How to be yourself? (01:08:30) Quotes: “Entrepreneurship was a way out.” “I felt like there was something more for me.” “Have a good time and hopefully make a very big difference.” “In life, you have to position yourself for who you become position.” “It's all goes back to a set of decisions and commitments.” “There are things that happen to us that are beyond our control.” “To execute that design we can make a big shit happen.” “Nobody willing to bet on me, I bet on myself.” “I live a life that I really wanted to live.” “You trained yourself to be a warrior in life and in business.” “To do legendary shit is going to require work.” “Life takes you in twists and turns.” “Opportunities show up that you never thought would show up.” “The universe will rewards you from generating legendary.” “Life presents you with opportunities.” “We all have that choice.” “Confidence comes from results.” “Confidence comes from training.” “Confidence comes from training yourself to produce legendary results and then producing those results.” “Confidence is attractive.” “You are what you eat.” “This word different is so powerful.” Resources Mentioned: 038 Kerri Walsh Jennings Volleyball Legend: An Inspired Life The Miracle Equation book by Hal Elrod Connect with Christopher Lochhead: Website LinkedIn Facebook Twitter Instagram

Whenever you go out and get earned media, you're going to get people's attention in an authentic way unlike the banner ads and pay-per-click ads that are constantly distracting us and disrupting our day around us. We go right to the content.   Welcome to The New Leader Podcast! Today on the show we will be talking about the importance of great PR as leaders with one of the world's top experts in earned media and PR, Adrian Salamunovic. Adrian is the co-founder of CanvasPop and DNA11, as well as the co-author of FREE PR: How to Get Chased by the Press Without Hiring a PR Firm. In this episode we talk about his book, his two tips on how to fast-track your career and personal growth, owned, paid and earned media, hiring a coach versus finding a mentor, empathy and authenticity. I hope you enjoy this episode, and don't forget to subscribe and rate us on iTunes!   Self-awareness I think being self-aware and knowing where your strengths are and where your strengths aren't is probably the biggest barrier for any manager or entrepreneur. In my case, I made the decision early on to bring in a business partner on my last couple of ventures. He had a background, or at least a desire to be a leader as far as managing people. Then we hired a CLO, and then we hired a CFO and so on and so forth. I think being a great leader is knowing where your strengths and weaknesses are, and then finding people to fill in those weaknesses. The Benefits of Earned Media We're in an attention economy, there's no doubt about it. Attention is worth more than it ever has been, and the reason is, there's more noise than ever before. There's information coming at us in every direction. Knowing how to work with earned media gives you a superpower, which allows you to cut through that noise in an authentic way like we're doing right now. You and I are having a conversation, and people who are listening to this podcast have chosen to listen to this podcast. We're not actually having this conversation between you and I; we're having a conversation between us and a few thousand other people. That's powerful. And it's not advertising. Finding a mentor There's two ways to do it. The first one is really fascinating, and a bit of a plug for Clarity.fm. I'm not only a huge user, but I've used the platform to find people whenever I need just a few minutes or half an hour of advice or coaching. No matter what you're looking for, you can find it there. I happen to be one of the top-rated people on that platform today. It has about 75,000 members. You can just go in, and if you need help with SEO, there's an expert for that. If you need HR advice, there's an expert for that. If you need PR advice, there's me. The second way is using LinkedIn. It is a little bit more difficult because whenever you're cold-pitching people, “Will you be my mentor?” That's not going to work. Usually, I will reach out on LinkedIn, establish a relationship with a person, and bring value to them first – whether it's by sharing information I think they should know about, or buying their product and becoming a customer. Instead of asking, giving. It's hard to say no to a LinkedIn request if someone's your client or they're using your product, for example. It's hard to say no to somebody if they're a fan – they really love what you're doing, or if they're referring people to you. And then later you can put them on your podcast, and then they get to know you, and then you an approach them later on. Build value first. LinkedIn and Clarity are the two fastest ways where you can find the right mentor. Links and Resources Connect with Adrian: LinkedIn | Twitter | Facebook Find Adrian on Clarity.fm: https://clarity.fm/adrian-salamunovic FREE PR: How to Get Chased by the Press Without Hiring a PR Firm by Cameron Herold & Adrian Salamunovic CanvasPop DNA11 Clarity.fm The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan Asana Fellow

Christopher Lochhead is the co-author of the Harper Collins' instant classic Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets and he's the co-host of the Legends and Losers podcast. He is a serial entrepreneur and has served as the CMO of three public companies. Chris joined Ian to discuss why category design is the most important skill set for a CMO, why competing is bad, and how to get creatives to do legendary work. 4:55 - How category design applies to music, politics, and life. 8:20 - The number one skill set that headhunters look for in a CMO. 11:25 - Why competing is bad. 24:55 - Making category design more than a messaging or branding exercise. 51:10  - How to get creatives to do legendary work for you. 1:06:15 - Why this is the most exciting time to be alive in history. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world's #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

One of the most popular pieces of advice in the entrepreneurial world is to hustle, hustle, hustle – what our guest Christopher Lochhead describes as “one of the dumbest pieces of advice of all time” – to reach a place of financial freedom and then coast.   This paradigm, then, is working hard now for the ultimate goal of not working... but I don't think that's really being an entrepreneur. That's just making money.   And Christopher Lochhead – a retired three-time CMO, the co-author of both Play Bigger and Niche Down, and the host of https://legendsandlosers.com/ (Legends & Losers) – knows a thing or two about being an entrepreneur.   Many of the leading “entrepreneurs” will teach us that success is having the freedom to sit on a beach drinking mai tais all day, but the unfortunate reality is that a lot of people are just trading comfort for aliveness.   Now, don't get me wrong. Drinking mai tais on a beach can be a lot of fun (although I'd prefer a whiskey) – but there comes a time when doing nothing, or “trolling around in your net worth,” as Christopher describes it, is just boring.   And on a more existential level, that kind of comfort doesn't come with a purpose or real fulfillment – because “who we are is a direct function of the difference that we make.”   The mistake almost everybody makes is that they get fooled into believing that the pathway to success is fitting in.   When in reality, “it's the people who are different that make the difference” – and that's true in entrepreneurship and in life.   Legendary entrepreneurs are known for the niche that they own, not their product or service. That comes later.   Too many entrepreneurs make the mistake of trying to compete with their product or company, so don't make the same mistake – making the biggest difference comes down to being the most different.   --   Resources: Learn more at https://www.lochhead.com/ (lochhead.com) Listen to Christopher's podcast: https://legendsandlosers.com/ (Legends & Losers) Connect with Christopher: Twitter | LinkedIn Read: Niche Down: How To Become Legendary By Being Different Read: Play Bigger: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets   --   We are brought to you by the Lawton Marketing Group, a full-service advertising and design agency serving companies and entrepreneurs at all levels. They are your one-stop shop for all your website, logo, social media, print, app design and reputable management needs.   Visit LawtonMG.com for more info.   -- The Impact Entrepreneur Show is produced by Podcast Masters

Christopher Lochhead hosts the Legends and Losers podcast and is co-author of Harper Collins' “instant classic” "Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets" and "Niche Down: How to become legendary by being different".  Christopher is a former three-time Silicon Valley public company CMO (Mercury Interactive, Scient, Vantive) and entrepreneur. He's been an advisor/investor in over 50 Silicon Valley startups. Fast Company Magazine calls him a “Human Exclamation Point,” The Marketing Journal says he's one of “The Best Minds in Marketing” and The Economist calls him “off-putting to some.”

Christopher Lochhead hosts the Legends and Losers podcast and is co-author of Harper Collins' “instant classic” "Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets" and "Niche Down: How to become legendary by being different". Christopher is a former three-time Silicon Valley public company CMO (Mercury Interactive, Scient, Vantive) and entrepreneur. He's been an advisor/investor in over 50 Silicon Valley startups. Fast Company Magazine calls him a “Human Exclamation Point,” The Marketing Journal says he's one of “The Best Minds in Marketing” and The Economist calls him “off-putting to some.” At 18 he got thrown out of school and with no other options he started a company. He can recite much of The Big Lebowski, but can't remember his wife's phone number. He's an ass kicking speaker, surf and ski bum and proud advisor to non-profit 1 Life Fully Lived, living happily ever after in Santa Cruz California.

Christopher Lochhead (@lochhead) is a former entrepreneur, retired Silicon Valley three-time public company CMO, category designer, host of the Legends & Losers Podcast, and co-author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. "People remember different in a way they don't remember better." -Christopher Lochhead The Cheat Sheet: Entrepreneurship is at an all-time low. Why? Every legendary product, service, or brand exists because an innovator got product, company, and category right at the right time. Why legends are different, not better. Learn how to design and dominate your own category. Learn how to design your own legendary life. And so much more... Full show notes at https://theartofcharm.com/681/ Find out more about the team who makes The Art of Charm podcast here! Does your business have an Internet presence? Now save a whopping 50% on new webhosting packages here with HostGator by using coupon code CHARM! Want to spend less time shopping for insurance and take advantage of every possible discount? Visit meetamica.com/Forbes and find out why 95% of customers with combined auto and home policies stay with Amica! Stocks $5 a trade. Options 50¢ per contract plus $5 per trade. Futures $1.50 per contract, per side. Ready to make your move? Come to TradeStation.com/Charm! With pain-free invoicing, FreshBooks helps entrepreneurs and freelancers save time and avoid a lot of the stress that comes with running a small business. Try a month of unrestricted use for free here (no credit card required)! Enter ART OF CHARM in the How You Heard About Us section. CastBox introduces an in-audio search capability that offers a brand new way to search for podcasts you may love based on words or topics. Download CastBox for iOS or Android now to try it out for yourself! Free yourself from typing notes, reports, and documents by going with the transcriptionists we trust here at AoC: TranscriptionOutsourcing.net -- 99% or higher accuracy guaranteed! HELP US SPREAD THE WORD! If you dig the show, please subscribe in iTunes and write us a review! This is what helps us stand out from the crowd and help people find the credible advice they need. Review the show in iTunes! We rely on it! http://www.theartofcharm.com/mobilereview Stay Charming!

Christopher Lochhead is the host of “The Podcast Silicon Valley Needs” — Legends & Losers, and the co-author of Harper Collins' “instant classic,” Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets. Christopher is a former three-time, Silicon Valley public company CMO and entrepreneur. The Marketing Journal calls him one of “The Best Minds in Marketing,” Fast Company Magazine calls him a “Human Exclamation Point,” The Economist calls him “off -putting to some,” and Newsweek calls him, “The Howard Stern of Entrepreneurialism.” At 18 he got thrown out of school, and with no other options he started a company. After 30 years in business he retired. Christopher can recite much of The Big Lebowski, but can't remember his wife's phone number. He's a proud advisor to non-profit 1Life Fully Lived, a surf and ski bum who gives the occasional ass-kicking talk. He's living happily ever after with an amazing woman, a great tribe and six little dinosaurs in Santa Cruz California.  Follow Christopher on Twitter at @lochhead. He can also be found on LinkedIn and https://www.legendsandlosers.com/disenchanted.   You'll Learn: How Christopher overcame humble beginnings and dyslexia to grow a legendary career in Silicon Valley. How he failed in his first business, despite having growing revenue. How he bounced back with his second business, which was acquired by a CRM company, catapulting him to his first stint as CMO of a publicly traded company. Why category kings take 2/3's of the economics in any category. Why it's not enough to be good at what you do, you also have to understand the game you're playing.   3 Key Points: We're living in an increasingly winner-take all world. Legendary companies prosecute the “magic triangle” of product, company & category. Some of the greatest category kings in history have no clue how they became category kings.   Resources Mention: Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth by Eddie Yoon Eddie Yoon on Legends & Losers: Growth Hacking Market Categories Brent Jones on Legends & Losers: From Super Bowl Champion 49er to Venture Capital Legend w/Brent Jones   Get New Show Alters in Facebook Messenger!  Go to http://bit.ly/mdshowbot to sign up. It's a #chatbot and it's pretty cool!   Killer Resources: Ready to go pro but aren't sure if College is the right choice for you? Get my Ultimate Digital Marketing College Guide. Like the podcast? Then you'll love the book! Grab Beyond Buzzwords on Amazon. In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. DON'T be taken advantage of. Our Digital Discernment course teaches you how to call B.S. online.   Support this podcast: Like what you hear? Consider becoming a patron at https://www.patreon.com/MarketingDisenchanted. I'm a small, independent podcaster so your support goes a long way in making sure I have the funds to keep the podcast going. Go to Patreon.com and check out my awesome pledge levels. You're doing a good deed and will be rewarded handsomely for it! Thanks in advance.   Like what you hear? Book me to speak! While podcasting is a personal joy of mine, nothing beats connecting with like-minded people in person. Go to ConsultTemi.com to book me for your next conference, meeting or event.   Let's Connect!  Follow me on Twitter Connect on LinkedIn Shoot me an email: Temi at ConsultTemi.com (Sorry, had to break the email link to stymie the bots… damned bots.)

Kevin Maney writes a weekly column on technology and society for Newsweek magazine. He is the author of the new book Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets, and has co-authored Making the World Work Better: The Ideas That Shaped a Century and a Company and The Two-Second Advantage: How We Succeed by Anticipating the Future...Just Enough. He shares his insights about what to look for when a company goes public too soon and what flaws are common amongst companies with dwindling values over time.   Key Takeaways: Jason's Editorial: [3:35] Alvin Toffler's book Power Shift describes the 3 basic forms of power.  [10:59] A 5-star review from B. Spear about Jason's podcasts. [12:44] A descriptive example of the significance of rent inflation over the years.   Kevin Maney Guest Interview: [22:54] The study of the category kings of business. [28:31] A unicorn is a company that gets valued by investors of more than a billion dollars. [30:57] The 3 critical aspects to building a company. [32:56] If Uber doesn't fix its company design it will have a serious problem. [36:28] Companies that go public before their 6th anniversary in business tend to have dwindling values over time. [41:51] A synopsis of The Two-Second Advantage: How We Succeed by Anticipating the Future...Just Enough.   Mentioned in This Episode: Jason Hartman Hartman Media JHart88 on Voxer Hartman Education Kevin Maney Lyft