Podcast appearances and mentions of amy vernon

In This Episode…We talk with Amy Vernon, Director, Brand & Digital Strategy for Kaiju Capital Management, about online communities. We discuss how to build highly engaged communities, how to build internal communities, how to turn trolls into fans, and owning versus renting for online platforms. Show Notes· [00:56] Are you a coffee or tea drinker?· [01:05] Do you have any favorite coffee brands?· [02:11] Can you summarize your expertise?· [03:41] How do you create highly engaged communities?· [06:30] How do PR pros strategize to build a great internal community?· [10:53] Does it seem like PR pros have to diversify content more and more?· [14:18] How do you turn trolls into avid readers?· [19:07] Basically be a part of meme culture?· [23:57] Do you think the future of community building is in discord, slack, etc?· [27:40] PR pros should have their space and still be on other platforms?· [32:09] Fun question: If you could create a better tool for creating communities, how would you go about it?· [34:02] Final thoughtsPeople and Companies, We Mentioned in the Show· Amy Vernon was our guest todayEpisode Length: 35:23Thanks so much for tuning in. Join us again next week for another episode!Download Options· Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!· If you enjoyed this episode, leave us a review!Contact Us! ● If you want to get involved, leave us a comment!● Visit us and give us a ‘like' on our Facebook page!● Follow us on Twitter. Thanks for listening! See acast.com/privacy for privacy and opt-out information.

In this episode of The Digital People Podcast, host Amanda Quraishi talks with longtime friend and colleague Amy Vernon about their experiences as veterans of the digital revolution. Find Amy Vernon online at: WEBSITE: https://amyvernon.net TWITTER: https://twitter.com/AmyVernon LINKEDIN: https://linkedin.com/in/AmyVernon As a marketer, editor, writer, analyst, forecaster, founder: Amy is a digital Swiss army knife. As a cub reporter at the Miami Herald, Amy was laser-focused on journalism; she was part of the team that won the Pulitzer Prize for public service for coverage of Hurricane Andrew. For nearly two decades, she broke stories, shaping a respected vision for story, fairness, and truth. What was less known was Amy’s keen eye to the future: digital. During lunch and after hours, Amy immersed herself in HTML, SEO, social media, and digital strategy, learning by trial and error. When the newspaper industry all but collapsed in 2009, she found herself a journalist formidably equipped for a new, unpredictable era. Over the next decade, Amy became a key player in a series of media and technology companies and organizations, including: A startup building social media analytics platforms; a hardware-based cybersecurity company on the blockchain; a startup building a completely new way for private country clubs to interact with their members; the American Museum of Natural History. She became a founder herself, of a predictive analytics platform for news organizations. This summer, she joined Kaiju Capital Management as director of brand and digital strategy, to inject a bit of that Amy Vernon DNA into a different industry. -------------- Support The Digital People Podcast and the Institute for Digital Civic Culture on Patreon: https://www.patreon.com/TheQniverse

Welcome to our Marketing Of the Month podcast with Amy Vernon. Amy is the Director of Brand and Digital Strategy for Synergis Capital Advisory Services and a Pulitzer Prize winning journalist. - From her journey into marketing to her experience in customer building. - How to deal with a negative review crisis on social media? - What is the most important part about building an online community? - What makes a brand authentic? - Influencer marketing - yay or nay? These are some questions Amy answers in a fun filled session with Saksham and Anoushka, our people here at Outgrow!

Hi, my Reachers. Last year we started a new amazing series of the Reach Or Miss mountains project; Today I want to share with you the 5th and last (for the coming mounts) episode where successful entrepreneurs share their mountains stories. Listen to these incredible mountain stories I heard from the successful entrepreneurs I interviewed on my podcast. You can then listen to the full interview with each of them and hear about the visions, the struggles, and how these entrepreneurs reached their success.   From the entrepreneur that climbed Big Bend National Park, the tallest mountain in Texas, when they realized they lost the way back and there was literally nothing below them. To the entrepreneur that went for three weeks of backpacking and climbing the Sierra Nevada mountains at the age of 16, To the entrepreneur who isn’t a big mountain climber, but loves Miley Cyrus song “The Climb” or ‘There will always be another mountain. And it says, “There’s always gonna be another mountain. I’m always gonna wanna make it move.” To the entrepreneur who lives in Portland, Oregon and climbed the mountain around it: “I have never done a hike where there wasn’t at least one step that I thought, ‘What the hell am I doing? Why am I doing this?’ To the entrepreneur that keep setting new goals and climbing the mountains of life on the metaphorical level, because he believes that we’ve been programmed by our creator to want to make a difference and to want to have something bigger than ourselves to live for.   I hope these mountain stories will encourage you to find out what should you – as an entrepreneur looking for your breakthrough to success – take from their stories to help find the necessary steps to reach your peak?   Many successful entrepreneurs climb mountains, while others use mountains as a metaphor to describe what is necessary to conquer the peak – including the fatiguing yet rewarding journey to the top. Still other entrepreneurs use mountains as an analogy for a significant goal they wish to achieve – such as becoming a billion-dollar-market-cap company. (See Mellissah Smith’s mountain story.) For many years, I’ve compared the act of taking possession of your potential customers’ minds and of building awareness, likability, and trust of a leading brand to the act of climbing the highest mountains. You climb step by step to the peak, reach your position as a market leader and a leading brand, and then start climbing a new mountain with a new product line or another brand. The idea of mountains as representations of a strong position in the market is mentioned by Al Ries and Jack Trout in the excellent book, Marketing Warfare. “In military warfare, mountains and higher altitude areas represent strong positions and often are used to present a strong defense. In marketing warfare, the question is one of who holds the mountains in the consumer's mind.”   So, at some point after the launch of my podcast for entrepreneurs, I started to ask the successful entrepreneurs I interviewed about their habits or dreams of climbing one of the highest mountains in the world. Listen to these new inspiring mountains’ stories, find which entrepreneurs and stories you identify with most, and review your entrepreneurial objectives, market overview, and plan. By making your business as strong as possible, you will be able to quickly and easily achieve entrepreneurial success.   Amy Vernon: “Listen to your customers and talk to them, though that doesn’t necessarily mean you have to do everything they say” Amy Vernon was Internationally recognized as an influential voice in the realm of community, audience, and content, she has worked in media, cybersecurity, blockchain, and marketing technology. Craigslist founder Craig Newmark named her as one of 5 women bloggers to follow, and PeerIndex named

Amy is a digital Swiss army knife. Internationally recognized as an influential voice in the realm of community, audience, and content, she has worked in media, cybersecurity, blockchain, and marketing technology. Craigslist founder Craig Newmark named her as one of 5 women bloggers to follow, and PeerIndex named her the 15th most influential woman in tech on Twitter. She was a member of a Pulitzer Prize-winning staff at the Miami Herald and once converted a two-prong electrical outlet to a three-prong grounded outlet without electrocuting anyone.   Most passionate about I have been working on a couple of projects with a group that worked together, and today I’m talking with a few companies about getting involved with community and audience development, which is the sweet spot where my skills intersect. The phrase “audience development” came out of the journalism world. You first have a product, which is the journalism, and then there is the audience, which you want to develop to read and watch the product. Audience development, as I see it, is looking at your users from a new point of view—thinking differently. On social media, companies start to look at their customers more as fans, followers, and community. It’s almost like you’re entertaining them today. Customer development is similar to community management but it’s more typically for media. I believe that, as a result of these times, we are going to change in terms of the business world and workers—not only because of the Coronavirus epidemic, and not only in a good way. An epidemic is awful, but I hope we come out of this with more empathy. Amy’s career and story I started as a traditional journalist quite a long time ago. During the recession of 2008, there were many layoffs in journalism. I decided that I wouldn’t go back to traditional journalism. Social media had just started and I was a power user of Dig, StumbleUpon, and Facebook. After just a few months, I was getting around 50%-60% of my old salary as a manager. I thought, ‘This is new, this is interesting. Let’s see where it can go.’ As a reporter for The Miami Herald, I was recognized as the only reporter who lived in the community. I was more trusted because I was somebody who actually lived there. The main difference between being a journalist versus the new social media publishers is that journalism is always about the news. It’s commercially packaged, but its main purpose is to inform the community. Otherwise, you would lose readers, and if you lose readers, then you lose the advertises. Meanwhile, as a business, having a great blog, at the end of the day, is about the company—either for branding or marketing or sales, but it has a different purpose. Amy’s best advice for entrepreneurs Listen to your customers and talk to them, though that doesn’t necessarily mean you have to do everything they say. There is a very fine balance between listening to your customers—your clients and your followers—and being too distracted by that. Biggest failure with customers It’s kind of a challenge because I tend to learn from failure and then put it behind me, so I don’t see it as a failure anymore. I think my biggest failure was with the company that I co-founded. I definitely learned from that. We had very different ideas about how to build the company. I think we were both aware of that but maybe we didn’t realize how far apart we were. My partner thought we had to get to a certain number of clients in 12 or 18 months, while I thought that, to get to this number, we should get just a couple and perfect the aspects that we needed to perfect. The wrong thing was that we acted like this didn’t matter when, the truth was, we never could overcome the differences. Biggest success due to the right customer approach It was when I was working at The Daily Dot. I was Director of Audience Engagement. The Daily Dot covers a wide variety

This week's news focuses on live video, streaming video, regular video, and every other type of video. We then talk to Amy Vernon about content marketing, the mobile audience, and why Peach was the Google Wave of social networks.

You name the industry and there's a good chance Gary J. Nix has worked in it. After 18+ years in traditional and digital marketing, he's currently serves as Chief Strategy Officer for bdot.  My first opportunity to finally meet Gary in person came at this year's Social Media Week in New York City. He's a member of Social Media United Nations (much like previous guests Sid Hassim and Amy Vernon) and all-around good guy (with a side of snark).  Get to know Gary as we discuss buzzwords, sports logos and the growth of Social Media Week.  Connect with Gary Twitter: @Mr_McFly As always, share YOUR thoughts on the latest episode using #WhyISocial. Of course, you're also invited to subscribe on iTunes or Stitcher Radio if you'd like to get updates when the latest episode is live. You can also follow the podcast on Twitter at @WhyISocial. Thank you to BenjoBeats (@BenjoBeats) and Jeff Januszek (@JeffJanuszek) for their contributions (music and voiceover) to the podcast.

Amy Vernon spent over 20 years of her career in the journalism field before (as her LinkedIn profile describes so well) the Great Newspaper Culling of 2008. She seamlessly integrated herself into the digital age and has been a leader in the social media industry since.  Get to know Amy as we discuss the evolution of journalism, blogging and of course, bacon.  Connect with Amy on Twitter: @AmyVernon As always, share YOUR thoughts on the latest episode using #WhyISocial. Of course, you're also invited to subscribe on iTunes or Stitcher Radio if you'd like to get updates when the latest episode is live. You can also follow the podcast on Twitter at @WhyISocial. Thank you to BenjoBeats (@BenjoBeats) and Jeff Januszek (@JeffJanuszek) for their contributions (music and voiceover) to the podcast.

AMY Vernon, a 20-year veteran of newspaper journalism and top female submitter of all time on the late Digg.com, is sought-after for advice on how to navigate the social web and an inaugural inductee of the New Jersey Social Media Hall of Fame. Her specialties include Social media, social networking, viral marketing, journalism , blogging, basic HTML/CSS/web design and of course, writing and editing. She written about everything from enterprise-level open source projects to parenting. And everything in between. Has also handled digital and content strategy on platforms including Facebook, Tumblr, Twitter, Digg and StumbleUpon, for a variety of companies, ranging from individuals to Fortune 500. See her beautiful infographic show notes, plus her top tips and advice for entrepreneurs and aspiring entrepreneurs at www.TodaysLeadingWomen.com or by clicking here!

September 17, 2014 Productivity Hero Dan Wartel & Social Media Expert Amy Vernon

OneQube is a cloud-based platform that allows you to engage in Twitter chats and hashtags with real-time analytics, gives you the ability to explore profiles and shared content without leaving the conversation, and provides Tweet Chat transcripts on demand. It lets you manage your followers and lists, it tracks and reports hashtags, and contains direct messaging, Tweet buffering, social relationship management and a searchable database. Easily sort and track your followers, instantly create curated groups, and scale your efforts to create momentum. Our guest is Amy Vernon, General Manager of social marketing for Internet Media Labs, the technology company that created the OneQube platform.